Telegram Ads Prices October 2026: CPM, CTR and Cost per Click by Country and Niche

Telegram Ads prices in October 2026: the short answer

In the 30 days from 14 September to 13 October 2026, our own Telegram Ads accounts ran 48,736 campaigns on 112 accounts and served 149,857,662 impressions. One thousand impressions cost €2.05 on Euro accounts, 0.78 TON on TON accounts and 315.17 Stars on Stars accounts. These are not rate-card prices or someone’s estimate: they are spend divided by impressions on real campaigns — €16,025.92, 108,532.41 TON and 914,372.84 Stars spent in the month. Each number stays in the currency its account is billed in, so they are three different prices, not one price written three ways.

What moved the price this month:

• Country, more than anything else. On TON accounts a thousand impressions cost 0.15 TON in Denmark, Norway and Portugal and 3.98 TON in the UAE — about 27 times apart (3.979 ÷ 0.150).
• Niche. Forex & trading was the most expensive niche on Euro and TON accounts: €7.82 and 0.93 TON per thousand impressions. On Stars accounts VPN cost the most, 470.39 Stars, ahead of forex & trading at 383.87.
• Where the ad is targeted. On Euro accounts, audience targeting cost €1.33 per thousand impressions and channel targeting €3.70; bot targeting cost €2.37 and had the highest Euro CTR, 2.12%.
• Budget. At the month’s overall Euro price, a €500 ad budget buys about 244,000 impressions and about 2,200 clicks.

This is the first edition of a monthly report. Every month gets its own page with fresh numbers, and the old months stay online.

Prices by account type

Telegram Ads bills each account in one currency: euros on a Euro account, TON (now called Gram) on a TON account, Telegram Stars on a Stars account. Here is the month for each, in its own currency:

Account type	Campaigns	Accounts	Impressions	Spend	CPM	CTR	Cost per click
Euro (EUR)	13,515	24	7,813,546	€16,025.92	€2.05	0.91%	€0.224
TON (Gram)	30,728	78	139,142,875	108,532.41 TON	0.78 TON	2.20%	0.034 TON
Telegram Stars	4,493	10	2,901,241	914,372.84 Stars	315.17 Stars	1.26%	25.09 Stars
All three	48,736	112	149,857,662	—	—	—	—

How to read it:

• CPM is plain division. Euro: €16,025.92 ÷ 7,813,546 impressions × 1,000 = €2.05. TON: 108,532.41 ÷ 139,142,875 × 1,000 = 0.78 TON. Stars: 914,372.84 ÷ 2,901,241 × 1,000 = 315.17 Stars.
• TON accounts carry the volume. 139,142,875 of the month’s 149,857,662 impressions — 93% — ran on TON accounts, so the TON tables below stand on the most data.
• The total row has no price on purpose. Adding euros, TON and Stars together would give a number in no currency at all.

Prices by country

Only campaigns targeted at exactly one country count here, so the price belongs to that country and not to a mix. Every country with impressions in the window has a row — 66 rows in all — with its impressions shown. The last column shows the share of impressions that came from the single largest account in the row.

TON accounts — price in TON per 1,000 impressions

Country	Campaigns	Impressions	CPM, TON	CTR	Cost per click, TON	Accounts	Largest account
Ethiopia	216	32,017,846	0.16	2.17%	0.007	2	98%
India	913	8,649,694	0.41	1.85%	0.022	8	39%
United States	3,587	6,873,355	0.57	1.81%	0.031	8	47%
Saudi Arabia	788	6,732,767	1.17	1.22%	0.096	8	35%
Egypt	323	4,484,179	0.24	3.19%	0.008	6	38%
Uzbekistan	1,284	2,921,576	0.31	0.59%	0.052	4	70%
UAE	484	2,494,169	3.98	2.61%	0.153	6	36%
Bangladesh	165	2,114,984	0.35	4.64%	0.007	4	96%
Brazil	1,059	2,067,496	0.59	2.59%	0.023	8	75%
Netherlands	93	2,010,581	0.27	1.98%	0.014	4	99%
Malaysia	178	1,746,431	1.91	1.39%	0.133	4	96%
Indonesia	476	1,472,930	2.52	3.31%	0.077	5	50%
United Kingdom	485	1,468,491	0.33	3.09%	0.011	5	66%
Algeria	24	1,438,799	0.16	2.56%	0.006	2	100%
Myanmar	120	1,383,286	0.34	1.21%	0.028	1	100%
Germany	177	1,365,736	0.20	2.32%	0.008	8	54%
Nigeria	42	1,254,714	0.26	2.25%	0.011	2	100%
Spain	878	1,249,527	0.59	5.27%	0.011	5	83%
Kuwait	165	987,305	1.45	1.83%	0.079	5	72%
Côte d’Ivoire	100	782,740	0.34	3.01%	0.011	2	100%
Vietnam	1,125	730,221	3.45	8.46%	0.067	4	39%
Canada	67	655,243	0.40	2.23%	0.018	4	98%
Turkey	685	640,157	0.39	0.99%	0.040	5	59%
Iraq	20	619,349	0.20	0.75%	0.027	1	100%
Qatar	169	571,447	2.50	2.50%	0.100	4	70%
Libya	32	567,719	0.20	1.16%	0.017	1	100%
Somalia	152	566,425	0.26	2.64%	0.010	2	97%
Colombia	38	529,904	0.18	20.11%	0.001	1	100%
Syria	25	517,595	0.17	1.40%	0.012	1	100%
Italy	184	474,682	0.25	4.63%	0.005	4	59%
Jordan	32	457,424	0.20	0.97%	0.021	1	100%
Sudan	32	432,536	0.20	1.74%	0.012	1	100%
Peru	31	314,252	0.56	0.43%	0.469	1	100%
Mexico	219	312,139	1.61	3.76%	0.043	3	56%
Lebanon	32	230,031	0.20	1.11%	0.018	1	100%
Switzerland	78	222,615	0.55	2.43%	0.023	4	94%
Morocco	151	221,503	0.65	2.46%	0.027	3	53%
Singapore	98	212,968	1.05	2.05%	0.051	3	85%
Argentina	189	190,647	0.83	4.76%	0.024	3	58%
Philippines	48	187,744	1.37	2.66%	0.049	2	96%
Australia	66	165,913	0.68	2.60%	0.026	3	100%
Hong Kong	33	87,087	0.82	2.98%	0.028	2	98%
Romania	101	75,249	0.28	4.39%	0.006	2	82%
Thailand	18	64,428	1.61	1.79%	0.090	2	60%
Oman	24	39,831	0.20	1.13%	0.018	1	100%
Bahrain	24	29,906	0.20	0.61%	0.033	1	100%
Pakistan	126	24,964	0.28	1.63%	0.017	1	100%
Cameroon	12	18,600	0.40	2.12%	0.019	2	100%
France	24	16,173	0.23	14.44%	0.002	3	82%
Mauritania	23	14,634	0.20	2.05%	0.010	1	100%
Denmark	1	13,334	0.15	3.01%	0.005	1	100%
Norway	1	13,334	0.15	4.39%	0.003	1	100%
Portugal	1	13,334	0.15	6.38%	0.002	1	100%
Chad	19	12,285	0.20	2.84%	0.007	1	100%
Belarus	2	4,852	0.19	0.00%	—	1	100%
Djibouti	18	3,225	0.20	2.08%	0.010	1	100%
Austria	5	1,267	0.20	3.79%	0.005	2	98%
Senegal	1	223	0.18	2.69%	0.007	1	100%
Comoros	10	148	0.20	1.35%	0.015	1	100%
Zambia	1	22	0.82	4.55%	0.018	1	100%
Honduras	2	16	0.74	0.00%	—	1	100%
New Zealand	1	4	0.20	0.00%	—	1	100%
Mozambique	1	2	0.59	0.00%	—	1	100%

Euro and Stars accounts

Country	Account type	Campaigns	Impressions	CPM	CTR	Cost per click	Accounts	Largest account
Russia	Euro (EUR)	6,083	4,820,450	€1.33	0.61%	€0.218	19	18%
India	Euro (EUR)	39	2,073	€0.16	0.00%	—	1	100%
Russia	Telegram Stars	554	1,025,019	99.75 Stars	0.33%	30.33 Stars	3	72%

What the country tables say:

• Cheapest impressions on TON accounts: Denmark, Norway and Portugal 0.15 TON, Ethiopia and Algeria 0.16, Syria 0.17, Colombia and Senegal 0.18, Belarus 0.19, Germany 0.20.
• Most expensive on TON accounts: the UAE 3.98 TON, Vietnam 3.45, Indonesia 2.52, Qatar 2.50.
• Highest CTR: Colombia 20.11%, France 14.44%, Vietnam 8.46%, Portugal 6.38%, Spain 5.27%. Lowest: Belarus, Honduras, New Zealand and Mozambique on TON accounts and India on Euro accounts ran without a click (0.00%), then Peru 0.43% and Uzbekistan 0.59%.
• Cheapest clicks: Colombia 0.001 TON, France and Portugal 0.002, Norway 0.003. Most expensive: Peru 0.469 TON, the UAE 0.153, Malaysia 0.133.
• A high CPM does not always mean a high click price. Vietnam costs 3.45 TON per thousand impressions, yet with an 8.46% CTR its click (0.067 TON) is cheaper than Saudi Arabia’s (0.096 TON), where impressions cost only 1.17 TON.
• Biggest volume: Ethiopia, 32.0M impressions at 0.16 TON, then India, 8.6M at 0.41 TON. The United States had the most campaigns of any country row, 3,587.
• Russia on Euro accounts: €1.33 per thousand impressions, below the €2.05 Euro average, on 19 accounts with no single account above 18%. Russia was 62% of all Euro impressions this month (4,820,450 of 7,813,546). Its lower CTR, 0.61% against 0.91%, puts the click at €0.218 — close to the €0.224 Euro average.
• India is the cheapest Euro country row: €0.16 per thousand impressions, on 2,073 impressions from 39 campaigns.
• This month’s data has no TON row for Russia. Russian prices come from Euro and Stars accounts only.

Prices by niche

The niche is read from the words in the campaign’s title and text, using the same keyword sets as our niche pages. Every niche with impressions in the window has a row, with its impressions shown. All countries are blended here, so a niche row mixes markets.

Account type	Niche	Campaigns	Accounts	Impressions	CPM	CTR	Cost per click
Euro	All campaigns	13,515	24	7,813,546	€2.05	0.91%	€0.224
Euro	VPN	1,368	7	908,719	€2.09	1.60%	€0.130
Euro	News & media	455	18	358,039	€1.64	0.88%	€0.186
Euro	Crypto	419	11	142,596	€5.68	1.34%	€0.425
Euro	Forex & trading	294	11	119,004	€7.82	1.15%	€0.677
Euro	Gambling & betting	19	5	5,356	€2.70	0.50%	€0.536
Euro	Dating & adult	1	1	974	€1.03	1.03%	€0.100
TON	All campaigns	30,728	78	139,142,875	0.78 TON	2.20%	0.034 TON
TON	Gambling & betting	1,635	25	11,445,797	0.29 TON	2.47%	0.011 TON
TON	Crypto	1,306	30	6,831,771	0.51 TON	3.25%	0.016 TON
TON	Forex & trading	1,584	25	1,311,728	0.93 TON	1.04%	0.088 TON
TON	News & media	408	19	1,128,701	0.62 TON	0.60%	0.103 TON
TON	VPN	11	4	6,866	0.39 TON	0.76%	0.051 TON
TON	Dating & adult	4	3	2,905	0.76 TON	2.65%	0.029 TON
Stars	All campaigns	4,493	10	2,901,241	315.17 Stars	1.26%	25.09 Stars
Stars	News & media	1,574	5	1,323,624	168.40 Stars	0.47%	35.67 Stars
Stars	Forex & trading	716	5	437,355	383.87 Stars	1.01%	38.14 Stars
Stars	VPN	327	1	256,103	470.39 Stars	5.55%	8.49 Stars
Stars	Crypto	365	3	133,149	251.46 Stars	0.48%	52.55 Stars
Stars	Gambling & betting	6	2	1,833	156.16 Stars	0.00%	—

What the niche table says:

• Forex & trading is the most expensive niche on Euro and TON accounts. On Euro accounts it cost €7.82 per thousand impressions — 3.8 times the €2.05 Euro average (7.821 ÷ 2.051) — and €0.677 per click. On TON accounts 0.93 TON, on Stars 383.87 Stars.
• Crypto on Euro accounts: €5.68 per thousand impressions and €0.425 per click. On TON accounts crypto was cheaper than the TON average, 0.51 TON, with the highest TON niche CTR, 3.25%, and a click at 0.016 TON.
• VPN, on Euro accounts: €2.09 per thousand — right at the Euro average — with the best Euro niche CTR (1.60%) and a click at €0.130. On TON accounts VPN ran 6,866 impressions at 0.39 TON per thousand. On Stars accounts VPN was the most expensive niche per impression, 470.39 Stars, and the best clicker: a 5.55% CTR put its click at 8.49 Stars, the cheapest Stars niche click.
• Gambling & betting is the cheapest TON niche: 0.29 TON per thousand impressions, with 0.011 TON per click and a 2.47% CTR. With 11.4M impressions on 25 accounts it is also the largest niche row of the month. On Euro accounts it cost €2.70 per thousand and €0.536 per click on 5,356 impressions; on Stars accounts 156.16 Stars per thousand — the cheapest Stars niche — on 1,833 impressions.
• Dating & adult is the cheapest Euro niche: €1.03 per thousand impressions and €0.100 per click, the cheapest Euro niche click, on 974 impressions. On TON accounts it cost 0.76 TON per thousand at a 2.65% CTR, on 2,905 impressions.
• News & media has the lowest TON niche CTR, 0.60%. On Euro accounts it clicked at 0.88% for €1.64 per thousand impressions, on Stars at 0.47% for 168.40 Stars; the lowest Euro niche CTR belongs to gambling & betting, 0.50%.

Users, channels, bots or search: what each destination costs

This table is about where an ad was targeted, not what it promotes. Telegram Ads lets you target users directly (audience targeting), target channels (the ad appears in the channels you pick), target bots, or target search (the ad appears in Telegram search results for the queries you choose).

Account type	Targeted at	Campaigns	Accounts	Impressions	CPM	CTR
Euro	Users (audience targeting)	6,134	20	4,825,555	€1.33	0.61%
Euro	Channels	5,530	20	1,900,636	€3.70	1.01%
Euro	Bots	1,835	14	1,072,314	€2.37	2.12%
Euro	Search (Telegram search results)	16	4	15,041	€3.89	1.13%
TON	Users (audience targeting)	18,705	52	99,121,943	0.59 TON	2.21%
TON	Channels	10,856	64	32,145,537	1.36 TON	2.17%
TON	Bots	848	27	7,840,268	0.86 TON	2.22%
TON	Search (Telegram search results)	319	9	35,127	6.28 TON	4.73%
Stars	Users (audience targeting)	1,383	4	1,606,641	98.13 Stars	0.39%
Stars	Channels	2,430	6	851,489	560.93 Stars	1.26%
Stars	Bots	452	6	407,151	637.06 Stars	4.41%
Stars	Search (Telegram search results)	228	6	35,960	548.27 Stars	4.93%

What the destination table says:

• Audience targeting is the cheapest impression on every account type: €1.33, 0.59 TON, 98.13 Stars per thousand.
• Channel targeting costs more. On Euro accounts €3.70 — 2.8 times audience targeting (3.703 ÷ 1.325). On TON accounts 1.36 TON, 2.3 times (1.356 ÷ 0.585).
• Search is the most expensive destination on Euro and TON accounts: €3.89 per thousand impressions, 2.9 times audience targeting (3.888 ÷ 1.325), and 6.28 TON, 10.7 times (6.282 ÷ 0.585).
• Bots and search get the most clicks per impression. Euro bot targeting had a 2.12% CTR against 0.61% for audience targeting. On Stars accounts search reached 4.93% and bots 4.41%, against 0.39%; on TON accounts search reached 4.73%, while users, channels and bots sit together between 2.17% and 2.22%.
• TON spreads the widest: search at 6.28 TON per thousand impressions is 10.7 times audience targeting. On Stars accounts bot targeting cost 637.06 Stars, 6.5 times audience targeting (637.057 ÷ 98.126); channels 560.93 Stars, 5.7 times; search 548.27 Stars, 5.6 times.
• On TON accounts audience targeting carried 71% of the impressions (99,121,943 of 139,142,875).

What €650 buys

Adsly’s start for regular niches is €650 in total, of which €500 is the ad budget that goes into the account. Below is plain arithmetic on this month’s measured Euro prices: impressions = €500 ÷ CPM × 1,000, clicks = impressions × CTR. It is not a forecast for your campaign — your creative, country and niche set your own price — but it shows what €500 bought at the prices we measured in October.

At the overall Euro price: €500 ÷ €2.051 × 1,000 = 243,784 impressions, about 244,000. At the 0.91% CTR that is 243,784 × 0.0091 = 2,218 clicks, about 2,200.

At the Russia row: €500 ÷ €1.326 × 1,000 = 377,074 impressions, about 377,000. At the 0.61% CTR that is 377,074 × 0.0061 = 2,300 clicks.

The same €500 against the other Euro rows of the month (CPM shown unrounded, as used in the arithmetic):

Measured Euro price row	CPM	CTR	Impressions for €500	Clicks for €500
All Euro campaigns	€2.051	0.91%	243,784	2,218
Russia	€1.326	0.61%	377,074	2,300
Audience targeting (users)	€1.325	0.61%	377,358	2,302
Bot targeting	€2.366	2.12%	211,327	4,480
Channel targeting	€3.703	1.01%	135,026	1,364
Search targeting	€3.888	1.13%	128,601	1,453
VPN	€2.086	1.60%	239,693	3,835
News & media	€1.644	0.88%	304,136	2,676
Crypto	€5.684	1.34%	87,966	1,179
Forex & trading	€7.821	1.15%	63,930	735
Gambling & betting	€2.701	0.50%	185,117	926
Dating & adult	€1.027	1.03%	486,855	5,015

Two things stand out. Bot targeting buys fewer impressions than audience targeting but about twice the clicks (4,480 against 2,302). And forex & trading buys the fewest impressions for the money — 63,930 — because it is the most expensive niche in the auction.

A cross-check: at the measured Euro cost per click, €500 ÷ €0.2239 = 2,233 clicks, close to the 2,218 above. The two differ slightly because CTR and cost per click leave out campaigns with broken click counters, while CPM uses every campaign.

How we measured

1. Source: our own Telegram Ads accounts — Euro, TON and Stars accounts connected to Adsly Pro Panel.
2. Window: each campaign counts what it served between the snapshot of 13 September 2026 and the snapshot of 13 October 2026. Campaign counters are running totals, so the report uses the difference between the two snapshots.
3. Currency: every figure stays in the currency of its account type — euros for Euro accounts, TON (now called Gram) for TON accounts, Telegram Stars for Stars accounts. Currencies are never converted or added together.
4. CPM = spend ÷ impressions × 1,000 over all campaigns. CTR and cost per click leave out campaigns that report more clicks than impressions or a CTR above 25% — those are broken counters, not results.
5. Country = campaigns targeted at exactly one country. Every country with impressions in the window has a row, with its impressions shown. Campaigns aimed at several countries count in every other table, but not in the country tables.
6. Niche = keyword sets on the campaign title and text: forex & trading, crypto, gambling & betting, dating & adult, VPN, news & media — the same sets as on our niche pages. Every niche with impressions in the window has a row.
7. Destination = what the ad was targeted at: users (audience targeting), channels, bots or search.

Previous and next editions

This is the first monthly edition of the Telegram Ads price report. The next one comes in November 2026, on the same method, on its own page; this October page stays online, so the months can be laid side by side.

For the evergreen picture, these guides go deeper:

• Telegram Ads CPM by country — country prices on Euro and TON accounts, with the history of the measurement.
• Telegram Ads pricing in 2026 — the complete cost guide: how the auction charges and what an account costs.
• Telegram Ads benchmark report 2026 — the longer-run benchmark set.
• Telegram Ads benchmarks: good CTR, CPM, CPA by niche — what counts as a good result in each niche.
• Euro account order form — the exact total for your niche before you pay.

Frequently Asked Questions

How much does Telegram Ads cost in 2026?

In the 30 days to 13 October 2026, a thousand impressions cost €2.05 on Euro accounts, 0.78 TON on TON accounts and 315.17 Stars on Stars accounts, measured on 48,736 campaigns and 149.9M impressions. A click cost €0.224, 0.034 TON and 25.09 Stars. The price depends most on the country, then on the niche and on where the ad is targeted.

What is the Telegram Ads CPM in India?

On TON accounts, 0.41 TON per 1,000 impressions (0.415 unrounded), at a 1.85% CTR and 0.022 TON per click — measured on 8,649,694 impressions from 913 campaigns on 8 accounts, the biggest country row of the month after Ethiopia. One TON bought about 2,410 impressions in India (1,000 ÷ 0.415). On Euro accounts India cost €0.16 per thousand impressions — the cheapest Euro country of the month — on 2,073 impressions from 39 campaigns.

Is TON cheaper than Euro?

The question cannot be answered with these numbers: 0.78 TON and €2.05 are prices in two different currencies, and Telegram bills each account in its own. Converting one into the other at a day’s exchange rate would turn a measurement into a guess. What a Euro account gives instead is a different set of abilities: the budget and every report in euros, ads that can link to any website — Telegram’s own getting-started page says links to external sites are not allowed on self-serve accounts — a direct line to moderation, and every available country in one account.

What is the Telegram Ads CPM in Russia?

On Euro accounts, €1.33 per thousand impressions at a 0.61% CTR and €0.218 per click — 4,820,450 impressions from 6,083 campaigns on 19 accounts. On Stars accounts, 99.75 Stars per thousand at 0.33% CTR and 30.33 Stars per click — 1,025,019 impressions from 554 campaigns on 3 accounts. This month’s data has no TON row for Russia.

Which country had the cheapest and the most expensive Telegram Ads in October 2026?

On TON accounts the cheapest were Denmark, Norway and Portugal: 0.15 TON per thousand impressions, on 13,334 impressions each, followed by Ethiopia and Algeria (0.16) — Ethiopia on 32.0M impressions at a 2.17% CTR — Syria (0.17) and Colombia (0.18); the cheapest click was in Colombia, 0.001 TON. The most expensive was the UAE: 3.98 TON per thousand and 0.153 TON per click, followed by Vietnam (3.45), Indonesia (2.52) and Qatar (2.50). On Euro accounts India was the cheapest country at €0.16 per thousand impressions, and Russia cost €1.33.

How much does a click cost on Telegram Ads?

€0.224 on Euro accounts, 0.034 TON on TON accounts and 25.09 Stars on Stars accounts this month. By niche on Euro accounts it ran from €0.100 for dating & adult and €0.130 for VPN to €0.677 for forex & trading.

How much do Telegram Ads cost for crypto and forex?

On Euro accounts, crypto cost €5.68 per thousand impressions and €0.425 per click; forex & trading €7.82 and €0.677 — the most expensive niche of the month. On TON accounts crypto cost 0.51 TON and forex & trading 0.93 TON per thousand.

How much does Telegram advertising cost per month?

As much as the budget you put in: the account spends it on impressions at the auction price. At October’s overall Euro price, €500 a month buys about 244,000 impressions and about 2,200 clicks. A Euro account from Adsly starts from €500 of ad budget, €650 in total.

Why are Stars prices so large?

Because Stars is a different unit. 315.17 Stars per thousand impressions is a price in Stars, and it cannot be set beside a euro or TON price. Stars ads are paid with Stars that a channel or bot has earned.

How often is this report updated?

Monthly. Each month is a new page with that month’s measurement; the November 2026 edition is next, and October stays online.

Open a Euro account in 48 hours

The Euro rows above are the prices a Euro budget meets in the auction. Adsly opens the account in 48 hours from payment. Why Euro:

• A direct line to Telegram moderation.
• Ads can link to any website, not only to Telegram channels and bots.
• Gambling through the official Telegram Ads gambling account, opened even without a licence.
• Every Euro account is a World account: every available country, chosen per campaign.
• Everything in euros — budget, spend, CPM and reports — and Adsly Pro Panel on top of the account on ads.telegram.org.

No KYC, no documents, no company of your own, and you pay in any crypto. Regular niches start from a €500 ad budget, €650 in total; the order form shows the exact total for your niche before you pay anything. Adsly opens Euro accounts only — a TON or Stars account you already have connects to Adsly Pro Panel.

Open a Euro account — questions go to @adsly_pro.