Euro Cabinet for Casino

Casino is the hardest gambling sub-niche to get past review — 16.7% of casino creatives come back declined against 6.3% for sports betting. The spend record behind our gambling campaigns sits almost entirely on TON accounts: there, 10,213 TON bought 11.8 million impressions at 0.86 TON per thousand, and — leaving out campaigns with a click-through rate above 25% — 403,915 clicks and 51,900 users inside the product: 0.024 TON a click and 0.19 TON per user. Those are TON prices and we do not convert them. On Euro accounts our gambling spend is €412, too little to price from, so we quote no euro cost per user. Our casino clients report ROI between 150% and 300% — their figure, not our measurement. A user in the product is a channel join or a bot start, not a deposit; what a depositor costs is decided by your funnel after the click. The rejection rate is a copy problem you solve once; the funnel is what you keep measuring. Queried 3 October 2026.

Slots and table games, live dealer, crash games and poker create different journeys. State whether the player pays or stakes money, whether a prize has real value, and what happens after a click. A free-looking demo that leads to a money product should be described as that full product. Renaming it a community does not change its scope.

Casino and slots is the hardest gambling sub-vertical to get through review in our cabinets: across 1,711 casino and slots campaigns, 16.7% carry a Declined status, against 6.3% for sports betting. The click-through rate, 2.81%, is a little below the 3.39% sports betting gets, so the stricter review buys no extra response. Review is strictest on bonus amounts, jackpot figures and anything read as a guaranteed win. Queried 3 October 2026; click rates leave out campaigns with a CTR above 25%. A decline is a rejected advertisement, not a closed account.

Slots: record the move from landing to registration and a qualifying deposit; a game launch is another event. Live dealer: distinguish account registration, deposit and joining a table. Crash: an app open or round interaction is not a deposit. Poker: registration, first cash deposit, tournament entry and subsequent activity need separate names. Do not compare these products with one undefined action counter.

Use one product, market and audience language per clearly named test cell. Record the creative, destination and reporting currency. Before spending, agree when the conversion window closes and which records count as new players. Review clicked users, registrations and verified first deposits as separate stages. A low CPM is useful only if the following stages support your acquisition objective.