Telegram Ads in Macau: The 2027 Advertising Law and Where the Legal Line Runs

Macau licenses casino gaming and treats online gambling as illegal, and from January 2027 a new advertising law restricts gaming advertising further. If your audience or your company is in Macau, the rules below decide what an ad may say before any question of price.

What changed: Law No. 7/2026

Macau’s Legislative Assembly approved a new Advertising Law in April 2026, and it is due to take effect on 1 January 2027 (Plataforma, 29 April 2026). Published as Law No. 7/2026, it replaces Law No. 7/89/M, the advertising framework in place since 1989, and sets special requirements for certain products — alcoholic drinks, medical devices, health supplements, real estate and gaming among them (ChemLinked law database).

The direction of travel on gaming was set out in the 2025 public consultation. Under the old law gambling promotion was allowed only inside designated casino areas; the consultation text proposed a blanket prohibition on advertising that draws public attention to gambling, evokes associations with it, or encourages anyone to take part — covering depictions of gaming equipment, betting odds and promotions with gambling-linked rewards (GALA Law, 22 July 2025). We have not been able to check the final text of the gaming article and its exceptions against the official gazette, so treat the exact scope as a question for Macau counsel.

Gaming and crypto in Macau today

Gaming is casino gaming. Six concessionaires hold the right to operate games of chance in casinos, under the framework of Law No. 7/2022, and the Gaming Inspection and Coordination Bureau (DICJ) inspects their operations (Macao Yearbook 2025, Economy). The DICJ has stated that the government “has never issued any online interactive gaming license to any companies” and that “all online interactive gambling websites in Macau are considered illegal operations” (DICJ); its 2025 yearbook entry records that it keeps referring illegal gaming websites and platforms to the Judiciary Police. An online casino or sportsbook ad aimed at Macau promotes something the territory treats as illegal.

Crypto is not money there. The Monetary Authority of Macao (AMCM) has said that virtual currencies “are virtual commodities which are neither legal tenders nor financial instruments”, has told banks and payment institutions in Macau not to provide services involving them, and has warned that running a trading platform without authorisation breaches the Financial System Act (AMCM via gov.mo, August 2018). That is the latest statement we found on the government portal; check the current position with Macau counsel before advertising a crypto service to Macau.

Where the legal line runs

An ad account does not change what may be marketed in Macau. Opening one approves no ad, and we do not check licences: holding the right licence and complying with Macau law — and with the law of every other country you target — is the advertiser’s responsibility.

• Telegram’s guidelines apply everywhere. Section 5.6 of the Telegram Ad Platform guidelines reads: “Ads must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value.”
• Macau law treats online gambling as illegal and, from 2027, restricts gaming advertising under Law No. 7/2026. Macau is not a market for gambling ads.
• Your licence decides what you may offer, and only the law of each target country decides where you may advertise it. A Macau address does not settle either.

Gambling with us runs only in two formats: an official gambling account, with an ad budget from €25,000 + 25% commission, or a full launch on our infrastructure, with an ad budget from €5,000 + 30% commission. Neither is aimed at Macau. The details are in the gambling policy guide.

What we have measured

We have not measured Macau-targeted campaigns: none of the accounts we operate has run enough of them to report. The nearest market we have measured is Hong Kong, on TON accounts between 22 August and 3 October 2026: 0.87 TON per thousand impressions, a 2.98% CTR and 0.029 TON per click — a thin base of 108k impressions on five accounts, priced in TON, not euros. It shows what nearby delivery looked like, not what Macau will cost; the full table is in the Hong Kong guide.

We have found no verified figure for Telegram users in Macau, so this guide quotes none.

Opening an account

Macau is in the Telegram Ads targeting directory, and ads for regular niches — hospitality, retail, events, education, services — can be targeted there like anywhere else, in the language of the channel: Telegram requires the ad, the targeted channel and the destination to share a language (guidelines, section 4.7).

• On our entity, without KYC. No documents and no company are requested from you, and payment is in any cryptocurrency.
• 48 hours to open; once the account is open, the team agrees the launch plan with you.
• Minimum ad budget €500 as standard, crypto, stocks and investing included, €5,000 + 30% commission for nutra, dating & adult and binary options.
• A World account. The World Euro account can advertise in every available country of the targeting directory except Russia and Ukraine, Macau included, and you choose the countries for each campaign.
• Both entrances. Access to the account itself on ads.telegram.org and to Pro Panel at app.adsly.pro, which is included with the account.
• Fast review. Over 98% of the 13,199 campaigns we timed in September 2026 got a moderation decision within three hours; 95.6% of reviewed ads end up approved on Euro accounts and 86.8% on TON.

The rest of the region

Hong Kong and Singapore have their own rules on gambling and crypto advertising: Telegram Ads in Hong Kong · Telegram Ads in Singapore.

Start

Niche and target country are chosen in the account order form; the exact total appears before you pay. Questions: @adsly_pro.

Regulatory sources checked on 3 October 2026. Macau has no measured row in our data; Hong Kong figures from Adsly TON accounts, 22 August–3 October 2026.