Telegram Ads in Hong Kong (2026): What Hong Kong Teams Run and Buy, Measured Cost, Language, Euro Account in 48 Hours and Local Rules
Hong Kong matters on Telegram Ads as a buyer: Hong Kong teams run some of the largest volumes in our panel — Chinese-language casino and poker promos, USDT offers, remote-work offers in Arabic and Uzbek — and order Euro accounts for Indonesia, Brazil, Türkiye and World campaigns. Campaigns that included Hong Kong drew 332k impressions from three advertisers at 0.22 TON per thousand (16 July – 13 October 2026); Hong Kong-only campaigns on our TON accounts cost 0.87 TON per thousand, 2.98% CTR, 0.029 TON a click (108k impressions, five accounts, 22 August – 3 October). Meta takes no gambling ads for Hong Kong. Write in traditional Chinese or English. Crypto platforms need an SFC licence (since 1 June 2023), stablecoin issuers an HKMA licence (since 1 August 2025), and gambling is legal only through outlets such as the Jockey Club. Euro account in 48 hours, €500 + 30% commission.
On our TON accounts, campaigns targeted at Hong Kong alone cost 0.87 TON per thousand impressions and drew a 2.98% click-through rate between 22 August and 3 October 2026. That is 108,000 impressions on five accounts. The rest of this guide covers who you are writing for, what Hong Kong law says about crypto and betting ads, and how to set a campaign up.
What advertisers run in Hong Kong right now
Hong Kong matters on Telegram Ads first as a buyer. Teams working from Hong Kong run some of the largest campaign volumes in Adsly Pro Panel, almost all of it aimed at other countries, and they order Euro accounts for Indonesia, Brazil, Türkiye, the UAE and World campaigns. Campaigns aimed at Hong Kong itself are thinner: between 16 July and 13 October 2026, those that included Hong Kong drew 332k impressions from three advertisers at 0.22 TON per thousand impressions and a 6.28% CTR.
What runs (Adsly Pro Panel, 16 July – 13 October 2026, our own accounts excluded; TON accounts — TON is Telegram’s own currency):
| Who and where | Format | Ad language | Panel numbers |
|---|---|---|---|
| Hong Kong teams, for Chinese-speaking audiences | casino and poker-club promos with USDT deposits; TRX energy rental for cheaper USDT transfers | Chinese | 5 advertisers, 20.7M impressions, 0.84 TON CPM, 3.50% CTR |
| Hong Kong teams, for other countries | USDT earning offers; remote-work offers | English; Arabic and Uzbek | 5 advertisers, 273.2M impressions, 0.26 TON CPM, 1.53% CTR |
| Aimed at Hong Kong | automated trading tools and altcoin trading tools, mostly in multi-country Asia campaigns | English | 3 advertisers, 332k impressions, 0.22 TON CPM, 6.28% CTR |
Most of the Hong Kong row comes from campaigns that target several Asian countries at once, so 0.22 TON is a blended price. Hong Kong-only campaigns in the same window drew 10.7k impressions from two advertisers at 0.47 TON per thousand, a 3.62% CTR and 0.013 TON per click. The Hong Kong-only price on our TON accounts, 0.87 TON per thousand, is in the next section.
What changed in the last 90 days
- Until 22 August 2026 no campaign in our panel targeted Hong Kong by country; that day TON accounts got country targeting.
- From late August multi-country Asia campaigns for trading tools began to include Hong Kong. Month by month: 0.16M impressions in the month to 13 September, 0.17M in the month to 13 October.
- Orders moved to World accounts. In October 2026 a Hong Kong team paid for an e-commerce World account; since August, Hong Kong buyers have asked for education accounts for Russia and Vietnam, CPA for the UAE and Russia, crypto aimed at Hong Kong and e-commerce aimed at China.
Who orders accounts from Hong Kong
- An Indonesian-language news channel: a Chinese-speaking team opened a Euro account aimed at Indonesia in May 2026.
- Crypto and e-commerce on World accounts: opened in May and October 2026.
- Requests for Brazil, Türkiye, the UAE, Russia, Vietnam and China: media, gambling, CPA, education and e-commerce.
Why this demand comes to Telegram
Meta lists Hong Kong among its unsupported gambling markets (Meta gambling policy), so the casino and poker promos that Hong Kong teams run for Chinese-speaking audiences have no route there. Telegram’s public ad policy bans gambling ads as well (§5.6); with Adsly gambling runs in two formats — an official Telegram Ads gambling account from a €25,000 ad budget + 25% commission, opened even without a licence, or a full launch on our infrastructure, a €5,000 ad budget + 30% commission — both on the gambling Euro account page. Crypto, e-commerce, CPA and news run on a regular Euro account.
«Telegram ads 開戶» — how does a Hong Kong team open a Telegram Ads account?
Order an Adsly Euro account on the Euro account page. It opens in 48 hours after payment, with no KYC and no documents, paid in any cryptocurrency. It is a World account, so one account runs Indonesia, Brazil, Türkiye or Hong Kong itself, with countries chosen per campaign, and the ads may link to channels, bots, Mini Apps or external websites. You sign in on ads.telegram.org and get Pro Panel free for the account’s lifetime, plus our direct line to Telegram moderation.
«Telegram 廣告 投放» — what does a placement cost?
The account: €500 + 30% commission for regular niches, crypto, stocks, forex, VPN and CPA; nutra, adult and binary options €5,000 + 30% commission; gambling €5,000 + 30% commission for a full launch on our infrastructure, or from €25,000 + 25% commission for an official Telegram Ads gambling account. The audience: 0.87 TON per thousand impressions in Hong Kong-only campaigns (our TON accounts, 22 August – 3 October 2026) and 0.22 TON in multi-country campaigns that included Hong Kong (16 July – 13 October 2026).
«博彩 推廣» — how do Hong Kong teams run gambling promotion on Telegram?
Through Adsly’s own two formats, because Telegram’s public ad policy bans gambling ads (§5.6) and Meta lists Hong Kong among unsupported gambling markets: the official Telegram Ads gambling account, from a €25,000 ad budget + 25% commission, opened even without a licence, or the full launch on our infrastructure, €5,000 + 30% commission. The target market is chosen per campaign, not by where the team sits: a Hong Kong team asked us for a gambling account aimed at Türkiye.
What we measured
Single-country campaigns on TON accounts we operate, all niches blended, 22 August–3 October 2026, prices in TON. Hong Kong next to other East and South-East Asian markets from the same table:
| Country | CPM, TON | CTR | Cost per click, TON | Impressions | Accounts |
|---|---|---|---|---|---|
| Hong Kong | 0.87 | 2.98% | 0.029 | 108k | 5 |
| Thailand | 0.79 | 2.57% | 0.063 | 99k | 3 |
| Philippines | 1.11 | 2.66% | 0.049 | 281k | 2 |
| Singapore | 1.37 | 2.12% | 0.064 | 497k | 7 |
| Indonesia | 1.82 | 4.90% | 0.038 | 2.8M | 6 |
| Malaysia | 1.87 | 1.44% | 0.124 | 1.7M | 8 |
| Vietnam | 4.09 | 8.33% | 0.073 | 1.0M | 3 |
Two things this table does not say.
It is not a euro price. Our Euro accounts have not run Hong Kong-only campaigns, so there is no euro CPM to quote, and we do not convert TON into euros.
It is not an audience size. We have found no figure for Telegram users in Hong Kong that we could verify, so this guide has none. What we can show is delivery: ads targeted at Hong Kong were served and clicked.
Who reads the ad: Cantonese first, English second
Hong Kong had about 7.50 million residents in mid-2025. Chinese and English are both official languages, and in the 2021 Population Census 88.2% of residents aged five and over named Cantonese as their usual spoken language, 4.6% English and 2.3% Putonghua (GovHK, Hong Kong — the Facts). Written Chinese in Hong Kong uses traditional characters.
For an advertiser this becomes one rule, and it is Telegram’s own: “The language of the targeted channel should match the language of the ad and of the destination” (ad guidelines, section 4.7). In practice:
- A Cantonese-language channel written in traditional characters takes an ad and a destination in traditional Chinese.
- An English-language Hong Kong channel takes an English ad and an English destination.
- Simplified-Chinese copy written for mainland readers addresses a different audience. Do not reuse it for a Hong Kong placement.
Country and language are separate fields in the targeting form — 229 countries, 71 languages — so a Hong Kong campaign can be narrowed by language as well.
What Hong Kong regulates
An ad account does not change which products may be marketed in Hong Kong. That stays with the advertiser, and three regimes matter most.
Crypto trading platforms. The Securities and Futures Commission states that centralised virtual asset trading platforms “carrying on their businesses in Hong Kong, or actively marketing their services to Hong Kong investors, are required to be licensed and regulated by the SFC” (SFC). The regime commenced on 1 June 2023 (SFC, 23 May 2023). An exchange ad aimed at Hong Kong is marketing to Hong Kong investors, so check the SFC’s list of licensed platforms before you write it.
Stablecoins. Since the Stablecoins Ordinance took effect on 1 August 2025, issuing fiat-referenced stablecoins in Hong Kong is a regulated activity that needs a licence from the Hong Kong Monetary Authority (HKMA). The first licences were granted on 10 April 2026, to Anchorpoint Financial Limited and The Hongkong and Shanghai Banking Corporation Limited (HKMA, 10 April 2026). The HKMA has also warned that falsely claiming to be a licensee or an applicant is an offence (HKMA, 29 July 2025). The register is public: do not call a stablecoin “licensed in Hong Kong” unless its issuer is on it.
Gambling. Under the Gambling Ordinance (Cap. 148) all gambling is illegal except what is expressly authorised: horse racing, football betting and the Mark Six Lottery organised by The Hong Kong Jockey Club, licensed premises such as mahjong parlours, and exempted social gambling (Home and Youth Affairs Bureau). After the 2026 FIFA World Cup, police reported 991 arrests and reminded the public that anyone who “engages in bookmaking, or promotes or facilitates bookmaking” faces a fine of up to HK$5 million and seven years’ imprisonment — and stays liable even if the gambling website is hosted overseas while it is operated from Hong Kong (Hong Kong Government, 21 July 2026). Hong Kong is not a market for casino or sportsbook ads, and Telegram’s own guidelines prohibit gambling ads in general.
A team in Hong Kong buying for another market
Where the company sits and where the audience lives are two different facts. Targeting is set on the audience — country, language, topic, or specific channels — not on the buyer’s location. Before you order, write down three things separately: the company’s location, the audience country and the language that audience reads. A Hong Kong office address tells you nothing about the last two.
The rules follow the same split. The audience’s market decides what may be advertised to it; Hong Kong’s rules still apply to what is operated from Hong Kong, as the police statement on bookmaking makes plain.
Setting it up with our accounts
- Pick a Euro account. It takes a channel, bot or Mini App as well as an ad that links to an external website, it reaches Russia and Ukraine, and a declined ad is escalated to a human through Adsly’s direct line to Telegram moderation. Our Hong Kong measurement comes from TON accounts, which use the same targeting form but link to Telegram destinations only.
- Decide the coverage. A Euro account opens as a World account: it can advertise in every available country of the Telegram Ads targeting directory except Russia and Ukraine, Hong Kong included, and you choose the countries for each campaign — which fits a team buying several Asian markets from one account.
- Budget and timing. The minimum ad budget is €500, crypto, stocks and investing included. A Euro account opens in 48 hours. Payment is in any cryptocurrency, with no KYC. The service operator is WTFOK MARKETING PTE. LTD., Singapore.
- Use both entrances. You get access to the account itself on ads.telegram.org and to Pro Panel at app.adsly.pro.
- Expect a fast verdict. Over 98% of the 13,199 campaigns we timed in September 2026 had a moderation decision within three hours. Across all niches, 95.6% of reviewed ads end up approved on Euro accounts and 86.8% on TON.
- Test before you scale. Run one creative per language and read the hourly statistics in Pro Panel.
Related: Telegram Ads in Singapore · CPM by country · Euro, TON and Stars accounts compared
FAQ
How much do Telegram Ads cost in Hong Kong?
On our TON accounts, 0.87 TON per thousand impressions, with a 2.98% CTR and 0.029 TON per click, measured on 108k impressions across five accounts between 22 August and 3 October 2026. We have no Euro-account measurement for Hong Kong.
How many Telegram users are there in Hong Kong?
We do not know, and we have found no figure we could verify, so we quote none. What we can show is that ads targeted at Hong Kong deliver: 108k impressions on five of our TON accounts.
Which language should a Hong Kong ad be written in?
The language of the channel it appears in. For most Hong Kong channels that means traditional Chinese; for English-language channels, English. Telegram’s guidelines require the ad, the targeted channel and the destination to share a language.
Can I advertise a crypto exchange or a stablecoin to Hong Kong?
Only within local licensing. Trading platforms that actively market to Hong Kong investors must be licensed by the SFC, and issuing fiat-referenced stablecoins requires an HKMA licence. Check both public registers before you launch; compliance is the advertiser’s responsibility.
Can I advertise betting or casino offers to Hong Kong?
No. All gambling is illegal in Hong Kong except authorised outlets such as The Hong Kong Jockey Club, promoting bookmaking is a criminal offence, and Telegram’s ad guidelines prohibit gambling ads.
Can a company based in Hong Kong open an account for another country?
Yes. A Euro account opens as a World account: its campaigns can target any available country in the Telegram Ads targeting directory except Russia and Ukraine, which open as separate accounts at the same price. The buyer’s location and the audience country are set separately.
Hong Kong figures measured on Adsly TON accounts, 22 August–3 October 2026. Regulatory sources checked on 3 October 2026. Questions: @adsly_pro.
