Telegram Ads Euro Account for Sports betting

Sports betting creatives are declined at 6.3% against casino's 16.7%, which makes betting the least expensive way into gambling traffic on Telegram — you burn fewer creatives getting to a working one. The funnel underneath is the one our gambling spend measures, and it sits almost entirely on TON accounts: 10,213 TON spent at 0.86 TON per thousand impressions and — leaving out campaigns with a click-through rate above 25% — 403,915 clicks at 0.024 TON and 51,900 users into the product at 0.19 TON, 12.8% of clicks completing the action. Those are TON prices; we do not convert them. On Euro accounts our gambling spend — €412 — ran at €2.36 per thousand impressions, €0.14 a click and €1.21 a user. Our betting clients report ROI between 150% and 300% — their figure, not our measurement. A user in the product is a channel join or a bot start, not a first deposit: connect postbacks to see what a depositor costs in your funnel. Queried 3 October 2026.

Pre-match, in-play and sports-information products should be specified separately. A schedule page, a prediction subscription and a real-money sportsbook are different offers. Present the actual destination and any downstream product during the scope discussion. Event interest alone does not establish permission for a gambling ad.

Sports betting is our biggest gambling segment, and it clears review far more easily than casino — the opposite of the industry assumption. Across 6,442 sports betting campaigns on 99 cabinets, 6.3% carry a Declined status, against 16.7% for casino and slots, with a click-through rate of 3.39%. What does trigger rejections here is specific match references and guaranteed-pick language, not the vertical itself. Queried 3 October 2026; click rates leave out campaigns with a CTR above 25%.

Record event start time, reporting time zone, campaign delivery window and conversion window. A click before a match can convert after it starts. Comparing only same-day deposits can favour one event schedule over another without showing better traffic. Keep settled outcomes separate from registrations and funds added to an account.

Agree whether the conversion is registration, first cleared payment, first bet or a qualified affiliate event. Decide how repeats and duplicate callbacks are handled. Collect transaction identifiers in the advertiser’s system, without publishing player identities. Attribution and commercial qualification should be agreed before judging CPA.