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Chinese-language gaming — Telegram Ads case study

31.9 million recorded impressions and 3.07 million clicks across 529 campaigns. A Chinese-language gaming portfolio in a TON account; spend and CPM are measured in TON.

Evidence snapshot: · Last account sync: 2026-09-16

Recorded campaign results

Recorded campaign resultsRecorded value
Campaign records529
Impressions31,951,167
Clicks3,075,533
Platform actions35,253
Media spend24,909.05 TON
CTR9.63%
Effective CPM0.7796 TON
CPC0.0081 TON
Click-to-action1.15%

What this case helps you evaluate

Use this report to assess campaign delivery and click economics. A historical account snapshot is a starting point for discussing a test, not a prediction of your result.

These gaming examples use TON accounts. They do not establish the performance, availability or approval of an official Euro gambling launch. Review the account format and project requirements separately.

How these figures are calculated

CTR = clicks ÷ impressions × 100. CPM = media spend ÷ impressions × 1,000. CPC = media spend ÷ clicks. Click-to-action = recorded platform actions ÷ clicks × 100. Ratios use totals, not averages of campaign percentages.

Spend, CPM and CPC use the account’s native currency. TON amounts have not been converted to euros or dollars. Media spend excludes account-opening and service commissions.

Download the aggregate evidence (JSON)

Measurement scope

These are cumulative counters for campaigns present in the account snapshot. Campaigns can start on different dates; this is not a monthly total or a fixed-period experiment. The first date a campaign was imported is not its advertising start date. Account and client identities are withheld.

Platform actions are the actions reported by the advertising platform. They are not verified player registrations, first deposits or revenue. No linked advertiser postbacks are present for this portfolio at the snapshot date.

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