Open a Telegram Ads gambling cabinet

Almost all of the gambling traffic in our data runs on TON accounts, so that is where the measurement is. Across 4,606 gambling campaigns — campaigns whose title names betting, casino, slots, poker or gambling — that spent money on 68 TON accounts we have 10,213 TON of spend and 11.8 million impressions — 0.86 TON per thousand impressions. Setting aside 153 campaigns with a click-through rate above 25% — we leave such campaigns out of every click figure we publish — the rest bought 403,915 clicks and 51,900 users delivered into the product (channel joins, bot starts and app launches): 0.024 TON a click and 0.19 TON per user in the product, with 12.8% of clicks completing the action. These are prices in TON and we do not convert them: the TON rate changes every day, and a converted figure would describe the exchange rate rather than the auction.

On Euro accounts our gambling record is small — 479 campaigns and €412 of spend — too little to price a euro funnel from, so we quote no euro cost per user. An earlier version of this page quoted a euro price per user; that figure did not come from Euro accounts and is withdrawn. Our gambling clients report ROI between 150% and 300% — their figure, not a measurement of ours. And a user in the product is a channel join or a bot start, not a registration or a deposit: what a depositor costs is decided by your funnel after the click, so connect postbacks and measure it. For scale, operators in 2026 pay affiliates $50–$100 per first-time depositor in emerging markets, $80–$150 in Southern and Eastern Europe and regulated Latin America, and $150–$250+ in Tier-1 (LuvKaizen, August 2026). Traffic figures queried 3 October 2026.

An operator needs to connect registration to the first paid deposit. An affiliate needs an agreed payable event and the advertiser’s confirmation. A B2B supplier needs qualified enquiries and signed contracts. State your role in the brief: these are different destinations, conversion definitions and buying journeys. Separate casino and sportsbook reporting even when both belong to the same brand.

Across 8,840 gambling campaigns running in our cabinets, 727 carry a Declined status — 8.2%, against 4.9% for every other niche we run. The split by sub-vertical runs against what the industry assumes: sports betting clears review far more easily than casino and slots.

Segmentation is by campaign title keyword rather than a declared-niche field, so the totals are exact and the split is a strong indication rather than an audited classification. Click-through rates leave out campaigns with a CTR above 25%. Queried 3 October 2026. A decline is a rejected advertisement, not a closed account.

Agree the product, destination, target country and audience language before payment. The cabinet is opened through our EU partner entity, so you do not need your own EU company for that step. Any licence required to operate and advertise your business in its target market remains separate.

Connect your own conversion records to advertising costs. A platform action alone does not establish a deposit or profit. Compare the same reporting period, currency and conversion definition. Review the published campaign evidence and model your own acquisition costs.