How to Run Casino Ads on Telegram (2026): Real CPM, CTR and Two Formats

How to run casino ads on Telegram: the short answer

Casino ads on Telegram are launched through Adsly, the official Telegram Ads partner, in two formats. The minimum to launch ads in the gambling niche is €5,000 + 30% commission — a full launch on our infrastructure, our main gambling service. If your budget is from €25,000, we open an official gambling account with a 25% commission. Both open in 48 hours, with no KYC and payment in any crypto.

Telegram’s public Ad Policies prohibit gambling ads (§5.6, ads.telegram.org/guidelines). The official gambling account is an approval Telegram gives to your project; the full launch runs on our infrastructure, with ad texts written for moderation. The route from order to first player:

1. Choose the format. The full launch, from €5,000 + 30% commission, is our main gambling service: our team does the whole launch for you. With a budget from €25,000 + 25% commission, the official gambling account puts your own brand in the ad.
2. Order the account. Pick the gambling niche in the order form, or order the official gambling account directly. Payment in any crypto, no KYC, no gambling licence required. A World account covers every available country except Russia and Ukraine, with countries chosen per campaign; Russia and Ukraine are separate accounts at the same price, ordered in the same form.
3. The account opens in 48 hours. You get it in ads.telegram.org and in Adsly Pro Panel — the same two doors in both formats.
4. Campaigns go Active. In the full launch our team sets up the campaigns, writes the ad texts for moderation and takes them to Active — and from then on a dedicated manager runs the whole project: all the traffic, tracking, analytics and daily optimisation. On the official account your own creatives go to Telegram moderation as written.
5. The player lands straight in your product. One tap on the ad and the player is in your bot, Mini App or site, with no extra step in between.

What goes in the ad, per format:

• Full launch on our infrastructure — from €5,000 + 30% commission (gambling account). The ad texts are ours, written for moderation: no casino name and no bonus amounts in the ad — the creative reads like ”🎰 Play games in Telegram and win”. The click still takes the player straight to your product.
• Official gambling account — from €25,000 + 25% commission (official format). Telegram approves your project, no licence needed. Brand, bonuses, free spins, RTP and a direct link go in the ad exactly as your team wrote them. A higher level for a much bigger budget, with more performant campaigns.

The account itself — both formats side by side, what Telegram approves and what the order needs — is covered in the Telegram Ads gambling account guide for 2026. Which casino copy passes moderation, and how slots, live dealer and crash games differ, is in casino ads on Telegram. A person answers at @adsly_pro.

What a casino campaign buys, measured: across 34,497 gambling campaigns in Pro Panel the click-through rate is 2.75% without campaigns above 25% CTR, and over the last 30 days gambling bought clicks at 0.0142 TON — half the 0.0289 TON every other niche paid — on 26.27 million impressions from 27 advertisers (TON accounts, 25 September – 24 October 2026). The full data follows.

Real CPM and CTR of casino ads on Telegram: the data

This report compares two gaming campaign portfolios from the Adsly database, taken in a snapshot on 16 September 2026. Figures are cumulative counters of the campaigns present in the database at that moment, not a monthly result or a market-wide average.

Both portfolios run on TON accounts. Spend and CPM below are denominated in TON, not euros. These two TON cases are not results of an official gambling account. Country-level performance is not available in this snapshot.

Campaign results you can examine

Metric	Chinese-language gaming	Gaming bot funnel
campaigns	529	207
impressions	31,951,167	900,258
clicks	3,075,533	87,772
CTR (raw)	9.63%	9.75%
ad spend	24,909.05 TON	23,642.46 TON
CPM	0.7796 TON	26.2619 TON
CPC	0.0081 TON	0.2694 TON
platform actions	35,253	61,122

The two click-through rates are raw portfolio figures: every campaign in the portfolio is counted, including campaigns whose own CTR is above 25%. They are not a typical rate. Across all 34,497 gambling campaigns in Pro Panel the click-through rate without campaigns above 25% CTR is 2.75% (25 October 2026); on TON accounts gambling holds 2.72% over its whole record, against 2.09% for every niche.

Chinese-language gaming

31.95 million recorded impressions and 3.08 million clicks across 529 campaigns. A Chinese-language gaming portfolio in a TON account; spend and CPM are measured in TON. Its 35,253 platform actions are 1.15% of clicks.

Read the case and methodology

Gaming bot funnel

87,772 clicks and 61,122 recorded platform actions across 207 campaigns. The 69.6% click-to-action ratio describes platform actions; player deposits require separate measurement.

Read the case and methodology

How the portfolios compare with our whole gambling base

The two portfolios were labelled by manual review of their creatives. The wider cut covers every gambling campaign in the cabinets Pro Panel sees — 34,497 of them on 90 TON and 12 Euro cabinets, created from 22 June 2024 to 25 October 2026 — classified by ad text and link: casino, slots, poker, sportsbook and deposit-bonus offers in more than ten languages, plus operator and provider brands, with our own ads left out. A random check of 40 campaigns found 39 true gambling campaigns (≈97% precision). Counters as of 25 October 2026. The two cuts do not nest, so do not add them together.

Gambling in Pro Panel, TON accounts	Last 30 days (25 Sep – 24 Oct 2026)	Whole record (to 25 Oct 2026)
Campaigns with spend	6,241	23,711
Advertisers	27	66
Impressions	26.27M	88.75M
CPM	0.341 TON	—
Click-through rate	2.09%	2.72%
Cost per click	0.0142 TON	—
Actions (bot starts, channel joins, Mini App launches)	109,265	294,521
Cost per action	0.0699 TON	—

The whole-record money rates are left out on purpose: a handful of Southeast Asian casinos bidding 8–53 TON per thousand pull the lifetime average up, so the 30-day column is the price to plan on. The largest advertiser holds 29% of the 30-day impressions and 28% of the whole record.

• Against every other niche, same 30 days: 0.498 TON per thousand impressions, a 1.67% click-through rate, 0.0289 TON a click and 0.1995 TON an action, on 228.7 million impressions from 81 advertisers. A gambling click costs half as much, an action almost three times less.
• Bot starts: 0.0678 TON each over the last 30 days at 4.22 per thousand impressions (108,856 starts), against 0.1223 TON and 2.43 per thousand in every other niche.
• By product, whole record: casino and slots ran 45.41 million impressions from 43 advertisers at 0.605 TON per thousand, a 3.01% click-through rate and 0.0188 TON a click, with 149,693 actions at 0.1641 TON; sports betting ran 14.25 million impressions from 39 advertisers at a 2.33% click-through rate, with 62,033 actions.
• Moderation: 3.3% of all 34,497 gambling campaigns carry a Declined status (1,125), against 4.7% in every other niche; casino and slots 2.5%, sports betting 4.6%. 97.2% of the gambling campaigns that reached a verdict were approved (23,918 against 682), and 73% of gambling reviews were decided within the first hour (6,122 campaigns, 26 September – 25 October 2026).
• Euro accounts: the panel sees a single gambling account there, too thin to quote as a niche price. The Euro auction across every niche ran at €2.929 per thousand impressions and €0.338 a click over 268.3 million impressions, and at €1.897 and €0.223 over the last 30 days.

A user delivered into the product is a channel join, bot start or app launch. It is not a registration and not a deposit, and no registration-to-deposit rate should be applied to it.

CTR, CPM, CPC

CTR = clicks / impressions × 100. CPM = spend / impressions × 1,000. CPC = spend / clicks.

Platform actions are not verified player registrations or first deposits. No linked advertiser postbacks exist for these two portfolios at the snapshot date. The two action ratios cannot be used as a deposit conversion forecast.

Read the case and methodology — JSON

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