Casino acquisition on Telegram: formats, costs and measurement

Plan a casino advertising project: slots, live dealer, crash and poker; full account cost, event definitions and campaign evidence.

Telegram’s ad guidelines say ads “must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value” (§5.6, Telegram, read on 3 October 2026). An account offer is not a general exception. With us gambling runs only in two formats — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000) — described in the policy guide. The licence and compliance with the law of the country you target remain the advertiser’s responsibility. Confirm the specific product, placement and target market before payment.

Describe the actual casino product

Slots and table games, live dealer, crash games and poker create different journeys. State whether the player pays or stakes money, whether a prize has real value, and what happens after a click. A free-looking demo that leads to a money product should be described as that full product. Renaming it a community does not change its scope.

Separate the game journeys

Slots: record the move from landing to registration and a qualifying deposit; a game launch is another event. Live dealer: distinguish account registration, deposit and joining a table. Crash: an app open or round interaction is not a deposit. Poker: registration, first cash deposit, tournament entry and subsequent activity need separate names. Do not compare these products with one undefined action counter.

Build a test you can evaluate

Use one product, market and audience language per clearly named test cell. Record the creative, destination and reporting currency. Before spending, agree when the conversion window closes and which records count as new players. Review clicked users, registrations and verified first deposits as separate stages. A low CPM is useful only if the following stages support your acquisition objective.

What should an operator and affiliate agree?

Agree permitted sources and product presentation, who supplies conversion records, the qualifying-deposit definition and the attribution window. An affiliate payout is not the operator’s gaming revenue. The initial deposit amount is also not profit; bonuses and operating costs affect the contribution available to pay acquisition costs.

Budget and first payment

For the Adsly gambling test format, the initial example is €5,000 advertising balance + €1,500 service commission = €6,500. The separate official-format example is €25,000 + €6,250 = €31,250. Currency conversion and optional ongoing management are additional order-specific items. These are account purchase examples, not promises of ad approval or profitability.

The commission does not depend on the countries you target: every new Euro account is a World account, and you choose the countries for each campaign inside it. The order form confirms your exact quote, payment-currency conversion and any optional managed service before payment.

From project brief to account access

1. Describe the product, destination, target country, audience language and your role: operator, affiliate, agency or supplier.
2. Review the advertising balance, commission, payable amount, access and agreement. Gambling preparation in the current configuration is two business days; the order supplies the scheduled date, separately from advertising review.
3. Confirm account access. The test launch is run through the Pro Panel only; the official gambling account gives you access to the account on ads.telegram.org and to the Pro Panel. Keep account preparation, first ad delivery and a first customer deposit as separate milestones.

Evidence before committing a budget

The published gaming portfolios report impressions, clicks, spend and platform actions in their native TON currency. A platform action is not automatically a registration or first deposit. Ask for an explicit event definition, reporting window and conversion source; never compare TON spend directly with a euro budget.

What our own base shows as of 3 October 2026, for campaigns whose title contains casino, bet, slot, gambl or poker. On TON accounts, 4,606 campaigns with spend on 68 accounts bought 11.8 million impressions for 10,213 TON — 0.86 TON per thousand. Leaving out campaigns with a click-through rate above 25%, a click cost 0.024 TON and a user delivered into the product — a channel join, bot start or app launch — cost 0.19 TON, with 12.8% of clicks completing that action. On Euro accounts the same set has €412 of spend on 174k impressions, which is too thin to price from, so we quote no euro cost per user. Moderation declined 16.7% of casino and slots campaigns, against 8.2% for gambling as a whole (727 of 8,840 campaigns) and 4.9% for every other niche. None of these figures is a registration or a deposit, and no registration-to-deposit rate should be applied to them.

Next step

• Account prices
• Gaming campaign evidence
• Budget and ROI target calculator
• Buyer brief
• Gambling policy: what §5.6 says
• Advertising rules
• Discuss your project