Euro Cabinet for iGaming

Operators ask two questions before they buy: what does a user cost, and what comes back. Our gambling spend answers the first from measurement, in the currency it was spent in: on TON accounts, 10,213 TON across 4,606 campaigns bought 11.8 million impressions at 0.86 TON per thousand, and — leaving out campaigns with a click-through rate above 25% — 403,915 clicks at 0.024 TON and 51,900 users inside the product at 0.19 TON, with 12.8% of clicks completing the action. We do not convert TON into euros, and our gambling spend on Euro accounts — €412 — is too small to give a euro price. The second answer comes from the operators themselves: our iGaming clients report ROI between 150% and 300%. That is their figure; and since a user in the product is a channel join or a bot start rather than a deposit, the cost of a depositor is something your own postbacks have to show. Traffic figures queried 3 October 2026.

An operator needs to connect registration to the first paid deposit. An affiliate needs an agreed payable event and the advertiser’s confirmation. A B2B supplier needs qualified enquiries and signed contracts. State your role in the brief: these are different destinations, conversion definitions and buying journeys. Separate casino and sportsbook reporting even when both belong to the same brand.

An operator running casino, sportsbook and poker under one brand is buying three different moderation profiles, not one. In our cabinets the sportsbook side declines at 6.3% and the casino side at 16.7%, so a single creative strategy across the whole portfolio will underperform on one of them by design. Budget and creative should be split by product before launch, not after the first rejection. iGaming is also the largest category in Telegram mini-app advertising at 22.37% of impressions (PropellerAds, 2025), which is where the inventory depth comes from.

Agree the product, destination, target country and audience language before payment. The cabinet is opened through our EU partner entity, so you do not need your own EU company for that step. Any licence required to operate and advertise your business in its target market remains separate.

Connect your own conversion records to advertising costs. A platform action alone does not establish a deposit or profit. Compare the same reporting period, currency and conversion definition. Review the published campaign evidence and model your own acquisition costs.