TON
Chinese-language gaming
31.9 million recorded impressions and 3.07 million clicks across 529 campaigns. A Chinese-language gaming portfolio in a TON account; spend and CPM are measured in TON.
Read case and methodology →Automotive advertising — Telegram Ads case study
84.7 million recorded impressions and 635,989 clicks in a Euro account advertising vehicles. An archived scale example, last synced in May 2026.
Evidence snapshot: · Last account sync: 2026-05-13
Recorded campaign results
| Recorded campaign results | Recorded value |
|---|---|
| Campaign records | 4,796 |
| Impressions | 84,757,749 |
| Clicks | 635,989 |
| Platform actions | 55,685 |
| Media spend | 361,042.88 EUR |
| CTR | 0.75% |
| Effective CPM | 4.2597 EUR |
| CPC | 0.5677 EUR |
| Click-to-action | 8.76% |
What this case helps you evaluate
Use this report to assess campaign delivery and click economics. A historical account snapshot is a starting point for discussing a test, not a prediction of your result.
How these figures are calculated
CTR = clicks ÷ impressions × 100. CPM = media spend ÷ impressions × 1,000. CPC = media spend ÷ clicks. Click-to-action = recorded platform actions ÷ clicks × 100. Ratios use totals, not averages of campaign percentages.
Spend, CPM and CPC use the account’s native currency. TON amounts have not been converted to euros or dollars. Media spend excludes account-opening and service commissions.
Download the aggregate evidence (JSON)Measurement scope
These are cumulative counters for campaigns present in the account snapshot. Campaigns can start on different dates; this is not a monthly total or a fixed-period experiment. The first date a campaign was imported is not its advertising start date. Account and client identities are withheld.
Platform actions are the actions reported by the advertising platform. They are not verified player registrations, first deposits or revenue. No linked advertiser postbacks are present for this portfolio at the snapshot date.
More evidence
TON
Gaming bot funnel
87,772 clicks and 61,122 recorded platform actions across 207 campaigns. The 69.6% click-to-action ratio describes platform actions; player deposits require separate measurement.
Read case and methodology →EUR
Trading advertising
2,053 campaigns with 14.6 million recorded impressions and 135,483 clicks. A trading-services Euro portfolio, last synced in April 2026.
Read case and methodology →