Telegram Ads Pricing in 2026: Complete Cost Guide
Telegram Ads is priced per thousand views: you set the CPM yourself, and Telegram's minimum on TON accounts is 0.1 TON. On our own accounts (3 October 2026) Euro accounts averaged €2.97 CPM, TON accounts 0.90 TON and Stars accounts 395 Stars, but the country moves the price most: €0.20 in Uzbekistan and €2.68 in Russia on Euro accounts. Opening an account through Adsly starts at €500 of ad budget (€1,000 crypto and stocks, €5,000 nutra, dating & adult and binary options) plus a 30% commission — the most we charge in any niche or country (25% for regular niches on TON). Gambling runs in two formats: ad budget from €25,000 or from €5,000. Pro Panel: Free, $129 or $229 a month. Managed service: $1,000 a month plus 10% of spend (20% in high-risk niches).
What Telegram Ads costs depends on which price you mean. There is the price of the ads themselves — the CPM, set per thousand views — and there are the prices around them: opening and funding an account, the tool you run it in, and someone to run it for you if you do not. This guide puts all of them on one page, measured or quoted as of October 2026, each in its own currency.
How Telegram Ads Pricing Works
Telegram Ads charges per view, not per click. Telegram’s getting-started guide (checked 3 October 2026) describes it in three lines: you set a CPM for each ad, “the price for one thousand views of your ad”; the minimum CPM for a sponsored message is 0.1 TON; and each ad has its own budget, the amount you are willing to spend on it, and keeps being shown until that amount is used up.
Key pricing principles:
- You pay for views, not clicks. Your cost per click is simply CPM divided by click-through rate.
- Budget sits on each ad. There is no daily cap in Telegram’s form; you control spend through each ad’s budget and by pausing.
- One currency per account. Euro accounts are billed in euros, TON accounts in TON, Stars accounts in Stars. Prices in different currencies are never added up or compared directly.
- Where you advertise moves the price most. On our own Euro accounts a thousand views cost €0.20 in Uzbekistan and €2.68 in Russia.
Stars accounts are a special case: they exist only for channel and bot owners spending Stars their own channel or bot earned. You cannot buy Stars for advertising.
CPM by Account Type
Every campaign with spend on accounts we operate, measured on 3 October 2026, each in its own currency:
| Account type | CPM | CTR | Impressions | Accounts |
|---|---|---|---|---|
| Euro | €2.97 | 0.85% | 261.4M | 106 |
| TON | 0.90 TON | 2.18% | 862.5M | 262 |
| Stars | 395 Stars | 3.08% | 10.4M | 13 |
CTR leaves out campaigns reporting more clicks than views or a CTR above 25%; CPM uses everything. The Euro row is mostly Russia, our largest Euro market and one TON accounts cannot serve. The Stars row stands on 13 accounts — read it as a direction.
What differs between the three is not the ad but the rules around it. Euro accounts can link to a website, run in-stream video and have a declined ad escalated to a person through Adsly; TON accounts link to Telegram destinations only — channels, bots, Mini Apps — and TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. Since 22 August 2026 all three use the same targeting form: countries, languages, topics, devices, or specific channels, bots and search. Details: Stars vs TON vs Euro.
CPM by Country
Campaigns targeted at a single country, all niches blended, measured on 3 October 2026. Euro accounts, prices in euros:
| Country | CPM | CTR | Cost per click | Impressions |
|---|---|---|---|---|
| Uzbekistan | €0.20 | 0.90% | €0.023 | 6.4M |
| India | €0.25 | 1.12% | €0.022 | 17.3M |
| UAE | €1.42 | 1.36% | €0.104 | 295k |
| Saudi Arabia | €1.69 | 1.47% | €0.115 | 74k |
| Qatar | €1.95 | 1.11% | €0.175 | 28k |
| Brazil | €2.22 | 1.64% | €0.136 | 4.7M |
| Russia | €2.68 | 0.65% | €0.415 | 163.0M |
| Turkey | €2.92 | 0.87% | €0.337 | 874k |
| Georgia | €4.00 | 0.29% | €1.361 | 144k |
TON accounts, 22 August–3 October 2026, prices in TON:
| Country | CPM, TON | CTR | Cost per click, TON | Impressions |
|---|---|---|---|---|
| Britain | 0.27 | 3.03% | 0.009 | 2.6M |
| Germany | 0.27 | 2.86% | 0.010 | 5.5M |
| USA | 0.39 | 1.97% | 0.020 | 14.8M |
| India | 0.42 | 1.77% | 0.024 | 12.0M |
| Turkey | 0.42 | 3.61% | 0.012 | 3.5M |
| Brazil | 0.61 | 3.65% | 0.017 | 2.9M |
| Saudi Arabia | 1.21 | 1.26% | 0.097 | 6.0M |
| UAE | 3.79 | 2.65% | 0.143 | 2.7M |
Our Euro accounts have not run single-country campaigns in Western Europe or North America, so there is no euro price to quote for them; the TON prices are real, but in TON. Read the impressions column before trusting a row: 163M impressions is a measurement, 28k is a direction. Every country we have measured is in the CPM by country guide.
Opening an Account: Minimums and Commission
Euro accounts are not self-serve: they are opened through partners such as Adsly, on our entity, without KYC. Every new Euro account is a World account: it can advertise in every available country, and you choose the countries for each campaign inside it. Payment is in any cryptocurrency. Opening takes 2 business days, or 4 for nutra, dating & adult and binary options; once the account is open, the team agrees the launch plan with you. You get access both to the account itself on ads.telegram.org and to the Pro Panel; the one exception is the gambling test launch on our infrastructure, which is run through the Pro Panel only.
Minimum ad budget by niche (the same on Euro and TON accounts):
| Niche | Minimum ad budget |
|---|---|
| Regular niches — e-commerce, SaaS, education, travel, real estate, media, licensed fintech; also VPN, CPA, microloans, forex, payday loans | €500 |
| Crypto, stocks and investing | €1,000 |
| Nutra, dating & adult, binary options | €5,000 |
| Gambling: test launch on our infrastructure | ad budget from €5,000 |
| Gambling: official gambling account | ad budget from €25,000 |
The niche minimum applies to every later top-up as well.
Commission is paid on top of each top-up; the ad budget itself lands on the account in full. 30% is the most we charge, in any niche and any country:
| Account | Commission |
|---|---|
| Euro — every niche, every country | 30% |
| TON — regular niches | 25% |
| TON — nutra, dating & adult, binary options, gambling test launch | 30% |
| Official gambling account, Euro or TON | 25% |
On TON, nutra, dating & adult and binary options cost the same as on Euro, with the same launch help. The order form shows the exact total before you pay.
A few worked totals: a regular niche, forex or payday loans, €500 + €150 = €650; crypto or stocks, €1,000 + €300 = €1,300; nutra, dating & adult, binary options or the gambling test launch, €5,000 + €1,500 = €6,500, on Euro and TON alike; an official gambling account, €25,000 + €6,250 = €31,250; a regular niche on a TON account, €500 + €125 = €625. Price your exact niche →
Pro Panel and Managed Service
Pro Panel — the dashboard for bulk editing, automation rules and analytics across Euro, TON and Stars accounts — is included with every account Adsly opens. For accounts opened elsewhere it is a subscription:
| Plan | Price | Accounts included | For |
|---|---|---|---|
| Free | $0 | — | Trying the panel: up to 10 active campaigns |
| Pro | $129/month | 3 | Media buyers and advertisers |
| Agency | $229/month | 10 | Teams: adds Manager and Viewer access per account |
Each extra account slot is $19/month on Pro and Agency, with no ceiling. Paying for 3, 6 or 12 months takes 10%, 20% or 30% off, and every sign-up starts with three days of Pro.
Managed service — our team runs the campaigns for you: strategy, creatives and copy, channel selection, moderation, CPM tuning and reporting. It costs $1,000 per month plus 10% of ad spend, or 20% in high-risk niches. The percentage always applies, and the ad budget stays yours.
Planning a Budget
Turn the measured CPM into an expectation before you spend. Arithmetic on the Euro figures above, not a forecast of your campaign:
- €500 in India at €0.25 CPM buys about 2 million impressions; at 1.12% CTR, about 22,400 clicks.
- €500 in Brazil at €2.22 buys about 225,000 impressions and roughly 3,700 clicks.
- €500 in Russia at €2.68 buys about 187,000 impressions and roughly 1,200 clicks.
Three working rules — our advice, not measurements:
- Test before you scale. Split the first budget across a few texts and audiences so each variant collects at least a few thousand impressions before you judge its CTR.
- Set CPM near the measured price for your country, not at the platform minimum: an ad that wins no views teaches you nothing.
- Watch cost per click, not CPM alone. Russia and Turkey cost about the same per thousand views, but a click cost €0.415 in Russia and €0.337 in Turkey.
What We Do Not Publish
We do not publish ROI, return on ad spend or conversion rates. Telegram reports views, clicks and “actions” — channel joins and bot starts — and what happens after that depends on your offer and funnel. Any promise of a fixed multiple of revenue from a type of account would be invented; measure it on your own campaigns with postbacks. Nor do we have hour-of-day performance data: use hourly analytics on your own campaigns to find your hours.
Frequently Asked Questions
How much does Telegram Ads cost per 1,000 impressions?
On our accounts, as of 3 October 2026: €2.97 on Euro accounts, 0.90 TON on TON accounts and 395 Stars on Stars accounts. The country matters more than the account type — on Euro accounts €0.20 in Uzbekistan, €0.25 in India, €2.22 in Brazil and €2.68 in Russia. Telegram’s own minimum on TON accounts is 0.1 TON.
What is the minimum budget to start with Telegram Ads?
Through Adsly, €500 of ad budget for a regular niche, plus the commission — €650 in total. Crypto and stocks start at €1,000 of budget, nutra, dating & adult and binary options at €5,000. Gambling runs as an official gambling account with ad budget from €25,000 or a test launch on our infrastructure from €5,000.
Why do Euro CPMs look higher than TON CPMs?
They are in different currencies, and they are bought in different countries. Our Euro average is pulled up by Russia — €2.68 on 163M impressions — a market TON accounts cannot serve at all. Compare a CPM only with other CPMs in the same currency and the same country.
Are there any hidden fees or commissions?
No. The commission is paid on top of each top-up and is shown on the order form before you pay: 30% on a Euro account in any niche and any country; on TON, 25% for regular niches and 30% for nutra, dating & adult, binary options and the gambling test launch; 25% on an official gambling account. There is no KYC and no security deposit.
How does Telegram Ads pricing compare to Facebook and Google?
We do not hold comparable measurements for Meta or Google, so we will not put a multiple on it. Telegram’s own cost on our accounts ranges from €0.20 to about €4 per thousand views on Euro accounts, depending on the country. For a comparison that cites Google’s published figures, see Telegram Ads vs Google Ads.
Get the best Telegram Ads pricing
ADSLY opens Euro accounts in 2 business days (4 for nutra, dating & adult and binary options) — each a World account for every available country — with a commission of 30% at most and Pro Panel included.
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