Telegram Ads in Europe: Measured Prices by Country and the EU Rules (2026)

Between 22 August and 3 October 2026, campaigns on our TON accounts aimed at a single European country delivered about 17 million impressions, and the price of a thousand ran from 0.21 TON in Poland and Romania to 0.55 TON in Switzerland. That is the only measured European price we hold, so this guide is built on it — together with what each account type lets you do and the EU rules your ad carries with it.

What a thousand impressions cost, by country

Campaigns targeted at exactly one country, all niches blended, on TON accounts we operate, 22 August–3 October 2026. Prices are in TON.

Country	CPM, TON	CTR	Cost per click, TON	Impressions	Accounts
Germany	0.27	2.86%	0.010	5.5M	10
Spain	0.41	6.76%	0.006	2.9M	7
Britain	0.27	3.03%	0.009	2.6M	8
Netherlands	0.27	1.99%	0.014	2.1M	6
Italy	0.43	2.36%	0.018	1.8M	7
Romania	0.21	3.20%	0.006	905k	3
France	0.24	2.91%	0.008	878k	4
Switzerland	0.55	2.47%	0.022	232k	3
Poland	0.21	2.96%	0.007	158k	3

Three notes before you plan on these numbers.

The rows are not equally solid. Germany rests on 5.5M impressions and ten accounts; Poland and Switzerland on three accounts each. Thinner still, and left out of the table: Ireland at 0.31 TON over 28k impressions on three accounts, and Norway, Portugal and Denmark at about 0.29 TON over some 24k impressions on two accounts. Read those as proof that ads deliver there, not as a price.

The figures stay in TON. We do not convert them into euros: the rate moves every day, and a converted number would be an estimate, not a measurement.

CTR is not a ranking of countries. Spain’s 6.76% and the Netherlands’ 1.99% come from different advertisers with different offers and creatives.

No euro price for Western or Central Europe

Our Euro accounts have not run single-country campaigns in Britain, Germany, France, Spain, Italy, the Netherlands, Poland or anywhere else in Western and Central Europe. So we quote no euro CPM for these markets, and a euro figure attributed to us for any of them is not ours.

The Euro-account average we do publish — €2.97 CPM and 0.85% CTR over 257.7M impressions — is mostly Russia, our largest Euro market, which measured €2.68 CPM and 0.65% CTR across 163.0M impressions on 62 accounts. It says little about Madrid or Amsterdam. Full tables for both account types are in the CPM by country guide.

Germany: the “not served” belief is out of date

For years the standard line was that Telegram Ads run everywhere except Germany. On TON accounts that is wrong today: campaigns whose only audience filter was Germany delivered 5.5M impressions across ten accounts, at 0.27 TON per thousand and a 2.86% CTR. A country Telegram refused to serve would have delivered nothing. What we have not tested is Germany on a Euro account. The evidence is in the Germany guide.

What each account type allows

Since 22 August 2026 TON and Stars accounts use the same targeting form as Euro: countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search. Country targeting is no longer a reason to pick one account over another. These are:

	Euro account	TON account
Billed in	Euros	TON
Ad that links to an external website	Yes	No — Telegram destinations only: channels, bots, Mini Apps
In-stream video	Yes	No
Custom button	Yes	No
Declined ad escalated to a human through Adsly	Yes	No
Russia and Ukraine	Served	Not served
Reviewed ads finally approved (all niches, 3 October 2026)	95.6%	86.8%

Stars accounts share the targeting form, but Stars is not open to everyone: only channel and bot owners can spend Stars that their own channel earned.

Every Euro account is a World account: it can advertise in every available country of the Telegram Ads targeting directory, and you choose the countries for each campaign — the format for a pan-European plan. Review is quick on every type: over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours.

The EU rules that travel with your ad

An account gives you access to inventory. It does not make an ad lawful where it is shown — that stays with the advertiser. Three EU-level texts matter most.

Digital Services Act. Regulation (EU) 2022/2065 has applied since 17 February 2024. Article 26 requires online platforms to show, for every ad, that it is an ad, on whose behalf it is presented, who paid for it and the main parameters used to target it. It also bars ads based on profiling with special categories of personal data, and Article 28 bars profiling-based ads to minors. The duty is written for platforms; your part is to be an advertiser who can be named — give truthful details about who the ad is for and who pays, and do not build targeting on sensitive traits. The Commission’s summary is the short version.

MiCA. The Markets in Crypto-Assets Regulation has applied to crypto-asset service providers since 30 December 2024. Providing crypto-asset services in the EU requires authorisation (Article 59), and the transitional period for firms that operated under national law ended on 1 July 2026 at the latest. Marketing communications must be identified as such and be fair, clear and not misleading (Articles 7 and 66); for a token offer they must match the white paper and say where it is published. ESMA’s register lists authorised providers and non-compliant entities — check which list the brand you advertise is on.

Binary options and CFDs. In 2018 ESMA prohibited the marketing, distribution or sale of binary options to retail investors from 2 July and restricted CFDs from 1 August: leverage limits from 30:1 down to 2:1, a margin close-out rule, negative balance protection, a restriction on trading incentives and a standardised risk warning. ESMA stopped renewing its temporary measures in July 2019 because most national regulators had adopted permanent ones at least as strict. So today the bans and limits are national: check the regulator of each country you target before a binary options, CFD or leveraged forex ad goes out.

Two limits of this list. Gambling has no EU-wide regime at all — the Commission states there is no sector-specific EU legislation and each country organises its own; our European gambling guide goes country by country. And Britain and Switzerland are not EU members, so they apply their own rules.

Setting up a European campaign

1. Choose countries, not “Europe”. Prices in the table differ by more than two and a half times. In Pro Panel, tick “Create a separate campaign for each country” when you select several: each country gets its own campaign, bid and statistics, and the {country} macro puts the country code into the campaign name and your tracking link.
2. Write in the language of the placement. Telegram’s ad guidelines say the language of the targeted channel should match the language of the ad and of the destination. An English ad in a German-language channel breaks that rule.
3. Pick a Euro account. It is the only one that takes a website, in-stream video or a custom button, and it takes a channel, bot or Mini App as well. Our European price data comes from TON accounts.
4. Budget for the account. Through Adsly the minimum ad budget is €500 as standard, €1,000 for crypto and for stocks and investing, and €5,000 for gambling, nutra, adult and dating, and binary options. A Euro account opens in 2 business days, or 4 for nutra, adult and dating, and binary options. Payment is in any cryptocurrency, with no KYC.
5. Use both entrances. You get access to the account itself on ads.telegram.org and to Pro Panel at app.adsly.pro.

Country guides

• Telegram Ads in the UK
• Telegram Ads in Germany
• Telegram Ads in France
• Telegram Ads in Spain
• Telegram Ads in Italy
• Euro, TON and Stars accounts compared

FAQ

How much do Telegram Ads cost in Europe?

On our TON accounts between 22 August and 3 October 2026: 0.21 TON per thousand impressions in Poland and Romania, 0.24 in France, 0.27 in Germany, Britain and the Netherlands, 0.41 in Spain, 0.43 in Italy and 0.55 in Switzerland. We have no euro measurement for these countries.

Do Telegram Ads run in Germany?

On TON accounts, yes: Germany-only campaigns delivered 5.5M impressions across ten accounts at 0.27 TON per thousand. We have not tested Germany on Euro accounts.

Which account type should I use for Europe?

A Euro account. It links to a website as well as to a channel, bot or Mini App, runs in-stream video and a custom button, and a declined ad is escalated to a human through Adsly. TON accounts use the same country, language and topic targeting but link to Telegram destinations only.

Can one campaign cover all of Europe?

Yes: select several countries — every Euro account is a World account. In practice, split it — one campaign per country keeps the bid, the language and the statistics separate, and Pro Panel creates the split in one step.

Which EU rules apply to a Telegram ad?

The Digital Services Act for ad transparency, MiCA for crypto-asset marketing, and the national bans and limits that followed ESMA’s 2018 measures on binary options and CFDs. Gambling is regulated country by country. Complying is the advertiser’s responsibility; an ad account does not change that.

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Prices measured on Adsly TON accounts, 22 August–3 October 2026; approval and review time as of 3 October 2026. Questions about a country or a niche: @adsly_pro.