Telegram Ads in Argentina — CNV PSAV Registry, Stablecoins and Measured CPM (2026)
TL;DR
Argentina is open for Telegram Ads: it is one of the 229 country options in the ad form, on Euro and TON accounts alike.
- Measured CPM: 0.78 TON per 1,000 impressions on our TON accounts, 22 Aug–3 Oct 2026 (388k impressions, five accounts). No Euro-account measurement for Argentina yet.
- 41.6 million internet users, 90.6% of the population (DataReportal, October 2025). No reliable public count of Telegram users in Argentina exists.
- Stablecoins lead local crypto: 61.8% of transaction volume in Chainalysis’s 2024 study, against 44.7% worldwide.
- Inflation was 31.5% in 2025, the lowest annual figure in eight years (INDEC).
The law that matters for ads:
- CNV (Comisión Nacional de Valores) — the PSAV registry. Anyone who provides virtual asset services in Argentina must be registered as a Proveedor de Servicios de Activos Virtuales (PSAV). General Resolution 1058/2025, in force since 26 May 2025, sets the rules, advertising included.
- Foreign platforms. Advertising clearly directed at residents of Argentina is one of the tests that makes a foreign company count as operating in the country, and so obliged to register.
- BCRA (the central bank). Communication “A” 7506 of May 2022 bars banks from offering crypto to their clients. A change has been reported as under study since December 2025; we found no published rule lifting the ban as of 3 October 2026.
Offers with no licence question — SaaS, e-commerce, consumer goods and services, B2B, education — target Argentina like any other country. Complying with Argentine law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice.
Who you reach in Argentina
Telegram does not publish user numbers by country, and we could not trace the figures that circulate for Argentina to a primary source, so we quote none. What can be sourced:
- A connected country. 41.6 million internet users in October 2025, 90.6% of the population, with a median age of 32.9 (DataReportal, Digital 2026: Argentina). Those are internet users, not Telegram users.
- Android. Android carried about 87% of mobile web traffic in Argentina in September 2026 and iOS 13% (StatCounter). That is web traffic, not Telegram’s own split; the ad form lets you target each separately.
- Stablecoins as savings. Stablecoins made up 61.8% of Argentina’s crypto transaction volume between July 2023 and June 2024, against a global average of 44.7%; Chainalysis reads it as a way to soften inflation and devaluation (Chainalysis, October 2024). In its 2025 report Argentina ranks second in Latin America by crypto value received, with $93.9 billion (Chainalysis, October 2025).
- Inflation. Consumer prices rose 31.5% in 2025, the lowest annual figure in eight years, according to INDEC (Forbes Argentina, January 2026).
- Spanish only. Telegram’s ad guidelines say the language of the targeted channel should match the language of the ad and of the destination (§4.7).
How these groups split inside Telegram’s Argentine audience — by city, age or interest — is not something we have measured.
What Argentina costs — measured on our accounts
Single-country campaigns targeted at Argentina on our TON accounts, 22 Aug–3 Oct 2026. Prices are in TON, not euros:
| Account type | CPM | CTR | Cost per click | Impressions | Accounts |
|---|---|---|---|---|---|
| TON | 0.78 TON | 3.89% | 0.031 TON | 388k | 5 |
We have no Euro-account measurement for Argentina yet. We do not publish a per-niche split for Argentina because the base is too thin. Prices for other countries: Telegram Ads CPM by country.
The CNV’s PSAV registry in 30 seconds
The registry was created by Law 27.739. The CNV’s General Resolution 1058/2025, published on 14 March 2025 (Boletín Oficial) and in force since 26 May 2025 (CNV), turned it into operating rules. The article numbers below are those of the PSAV chapter the resolution writes into the CNV rulebook:
- Registration comes first. Residents of Argentina and companies constituted there must register before they carry out PSAV activities (article 1); anyone who is not registered must refrain from those activities in the country (article 2).
- Foreign companies. A company constituted abroad counts as operating in Argentina, and must register, if it uses a “.ar” domain, has local arrangements for receiving funds from Argentine residents, clearly directs its business at them, advertises in a way clearly directed at residents of Argentina, or does more than 20% of its business there. The advertising test leaves out the case where the client is the one who contacts the foreign company, which the text itself calls reverse solicitation (article 3).
- Deadlines that have passed. Providers already in the registry had to complete their file before 1 July 2025 (individuals), 1 August 2025 (companies constituted in Argentina) and 1 September 2025 (companies constituted abroad), or lose the registration.
- The legend. A registered provider must show on its website, app and social networks: “Inscripto bajo el N°… en el Registro de PSAV de la CNV (República Argentina)” (article 5).
- Advertising. A PSAV’s advertising may not contain statements that could mislead the public about the service or the assets, and the CNV can order it changed or suspended (article 32). No one outside the registry may put out advertising that suggests it is a PSAV (article 33).
- Unregistered providers. The CNV may ask a prosecutor or a court to block the website or the social-media accounts through which an unregistered PSAV operates.
The BCRA is a separate layer. Since 5 May 2022 its Communication “A” 7506 has barred financial institutions from carrying out, or facilitating for their clients, operations with digital assets that are not authorised by a national regulator or by the BCRA (BCRA). In December 2025 La Nación reported that the central bank was working on a measure to let banks operate with crypto (La Nación), and CoinDesk put the possible date at April 2026 (CoinDesk). We found no published BCRA rule lifting the ban as of 3 October 2026; check the BCRA’s site before you build a campaign on banks selling crypto.
One market fact keeps ad copy honest: since 31 January 2026 Coinbase no longer lets users buy or sell USDC for Argentine pesos on its platform (Forbes Argentina). If your ad promises peso pairs, your platform has to offer them.
What that means for an ad:
- A registered PSAV can advertise in Spanish to Argentina and should carry its registry number; the legend is mandatory on its own channels.
- A foreign platform that is not registered cannot solve this with a disclaimer. An ad clearly directed at residents of Argentina is itself one of the tests that trigger the duty to register. The choices are to register or to leave Argentina out: no Argentina in the country list, no creative written for Argentines.
- Channel targeting follows the reader. An ad placed in a Spanish-language crypto channel is shown to that channel’s readers in Argentina too. Target by country if Argentina has to stay out.
- Banks and fintechs should not promise crypto inside a bank account while Communication “A” 7506 stands.
Ad copy that fits the rules
Telegram allows 160 characters per ad text, so the risk line has to be short. The examples are in Argentine Spanish, as they would run:
Registered PSAV, stablecoins for pesos:
{Marca}. Inscripto bajo el N° {número} en el Registro de PSAV de la CNV. Comprá USDT y USDC con pesos. Operar con criptoactivos implica riesgo.
Registered PSAV, exchange:
Operá Bitcoin y Ethereum desde ARS. {Marca}: PSAV inscripto en la CNV bajo el N° {número}. Inversiones sujetas a riesgo de pérdida.
Savings fintech:
{Marca}: ahorrá en dólares desde tu celular. Cuenta gratis. Sin retenciones bancarias.
Real-estate tokenisation:
Invertí en inmuebles desde ARS {valor}. Activos tokenizados sobre blockchain. Documentación legal verificada.
SaaS B2B:
{Producto}: automatización de Telegram para empresas argentinas. Prueba gratuita.
Tokenised real estate offered to the public may fall under CNV rules of its own. We have not verified them, so ask an Argentine securities lawyer before running that one.
What does not belong in an ad:
- “Rendimiento garantizado”. Telegram’s guidelines prohibit offers of investment with guaranteed return (§5.7).
- A registry number the advertiser does not hold (article 33).
Adsly setup for Argentina
- Pick a Euro account. It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Argentina is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine).
- Opening. A Euro account opens in 2 business days as a World account: its campaigns can target Argentina or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing; forex stays at €500. Payment in any cryptocurrency, no KYC. Price your Euro account →
- Access. You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro.
- Targeting. Country: Argentina. Language: Spanish. Then topics — “Economy & Finance”, “Cryptocurrencies” and “Investments” are exact names from the form — or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Argentina is visible in the account, and we have not measured city-level campaigns.
- Creative. Write the Spanish for Argentina: voseo, peso amounts, local references. We have not measured how much that changes click-through against neutral Latin American Spanish, so treat it as a test.
- Frequency. Views per User: start at 1–2 (the form allows 1 to 4).
- Timing and moderation. We have no hour-of-day data for Argentina, so we publish no “best hours”; read the hourly analytics of your own campaigns. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. Opening an account does not approve any ad.
Who is responsible for what
Adsly opens the account and gives you the tools. What may be advertised to people in Argentina is decided by Argentine law and by Telegram’s moderation, and that responsibility stays with the advertiser:
- Gambling and betting. Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote “online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value” (guidelines). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the gambling policy guide. Neither changes Argentine law; check it with local counsel.
- Crypto. Registration in the PSAV registry is yours to settle before launch, with an Argentine lawyer if the offer is anywhere near the line. The licence and compliance with Argentine law are the advertiser’s responsibility; an open account says nothing about them.
- Pharma and CBD. We do not take them, in any country.
- Everything else — SaaS, B2B, e-commerce, education, consumer offers — runs with Argentina as the target and no licence layer.
FAQ
Is Telegram Ads available in Argentina in 2026?
Yes. Argentina is a country option on Euro and TON accounts, and our TON accounts served 388k Argentina-targeted impressions between 22 August and 3 October 2026.
What is the CNV’s PSAV requirement?
Anyone who provides virtual asset services in Argentina must be in the CNV’s registry of Proveedores de Servicios de Activos Virtuales before operating. General Resolution 1058/2025 has been in force since 26 May 2025; the deadlines for providers already registered ran out between 1 July and 1 September 2025.
Can a foreign exchange advertise to Argentines without registering?
Not under the CNV’s rules. Advertising clearly directed at residents of Argentina is one of the tests that make a foreign company count as operating in the country. The rule leaves out only the client who makes contact on their own, and a paid ad aimed at Argentines is the opposite of that.
Why is Argentina so stablecoin-heavy?
Chainalysis measured stablecoins at 61.8% of Argentina’s crypto transaction volume, against 44.7% worldwide, and reads it as a hedge against inflation and devaluation. Inflation was 31.5% in 2025. We have not measured stablecoin offers separately on our own accounts.
Will banks be allowed to offer crypto in Argentina?
Not yet, as far as we could verify. Communication “A” 7506 of May 2022 bars them. The press reported in December 2025 that the BCRA was working on a change, possibly for April 2026; we found no published rule lifting the ban as of 3 October 2026.
What about Coinbase and the peso?
Since 31 January 2026 Coinbase no longer lets users buy or sell USDC for Argentine pesos. An ad that promises peso pairs has to describe what your platform really offers.
Should the Spanish be Argentine?
Write for Argentina: voseo, peso amounts, local references. We have not measured the CTR difference against neutral Spanish, so test both.
Can I target Buenos Aires specifically?
The ad form has a Locations field that searches locations inside the selected country. Which locations it offers for Argentina is visible in your account; we have not measured city-level campaigns, so we promise nothing about a Buenos-Aires-only campaign. Targeting the channels a Buenos Aires audience reads is the other route.
Does Adsly help with CNV registration?
No. That is work for an Argentine law firm. We open the ad account and provide the tools to run it.
Argentina is a market where buying the impressions is the easy half: 0.78 TON per thousand on our TON accounts. The other half is the PSAV registry — for a crypto offer, an ad aimed at Argentines is already “operating in Argentina”. Not sure where your offer sits? Ask us at @adsly_pro before you fund the account.
