Telegram Ads in Germany: What Changed in 2026 and What It Costs
Telegram Ads can reach Germany on TON accounts. Between 21 August and 1 October 2026 our TON accounts ran 981 campaigns whose only audience filter was Germany, as stored by Telegram in each ad, and they delivered 5.5M impressions across 10 accounts at 0.27 TON per thousand impressions, 2.86% CTR and 0.010 TON per click. That contradicts the long-repeated claim that Germany is excluded from Telegram ad delivery. We have not run Germany-only campaigns on Euro accounts, so we cannot say whether Euro delivers there; older reports say it did not. Practical route: a TON account with Germany selected in country targeting, German-language creative, a small test before you scale.
The short answer
For years, the received wisdom was simple: Telegram Ads runs worldwide except Germany. Industry write-ups repeated it (RichAds is one), and Telegram’s own support answer on paid services says local laws and regulations may prevent access to Telegram paid services in Germany, and that Germany may not be supported by the payment processors Telegram relies on (Telegram bug tracker).
Our data now says that is not the whole story. Since August 2026, TON accounts can target countries with the same form as Euro accounts. Between 21 August and 1 October 2026 our TON accounts ran 981 campaigns whose only audience filter was Germany — Germany as Telegram itself stores it in each ad’s targeting, read back from the ad page — and they delivered 5.5M impressions across 10 accounts. A country Telegram refused to serve would have delivered zero.
| Germany, TON accounts | Measured, 21 Aug–1 Oct 2026 |
|---|---|
| CPM | 0.27 TON per thousand impressions |
| CTR | 2.86% |
| Cost per click | 0.010 TON |
| Impressions | 5.5M |
| Accounts | 10 |
Those prices are in TON, not euros. Within our TON table, Germany sits at the cheap end next to Britain (0.27) and France (0.24).
What we know and what we do not
Known: on TON accounts, Germany-targeted campaigns deliver, at the price above.
Not known: whether Euro accounts deliver in Germany today. Our Euro accounts have not run Germany-only campaigns, and older reports say Euro deliveries there were zero. We would rather say “not tested” than repeat either claim.
Also not known to us: where each viewer physically sits. Telegram does not show advertisers that. What we can see is the targeting Telegram stored and the impressions it served against it.
If Germany is the core of your plan, run a small test on the account type you intend to scale before you commit a budget.
Three ways to reach German-speaking buyers
1. A TON account with Germany selected. The route our data supports. Same targeting form as Euro — country, language, topic — billed in TON. Pair it with German-language creative.
2. German-language channels. Name specific German-language channels as placements. This reaches German speakers wherever they read, which is the right audience for many B2B and crypto offers anyway.
3. Austria and Switzerland. Same language, often the same buyer for B2B and fintech. On our TON accounts Switzerland measured 0.55 TON per thousand impressions across 232k impressions on 3 accounts; we have no measurement for Austria yet.
What to advertise (and what to avoid) when DACH buyers see you
These patterns hold for German-speaking buyers wherever they read Telegram.
Works well:
- B2B SaaS with EU pricing transparency. German buyers expect the page to show the EUR price including VAT before you ask for an email.
- Fintech onboarding for licensed brokers (clearly named authority — BaFin, FINMA, FMA-equivalents).
- Privacy-positioning crypto tools. Self-custody wallets, VPN, encrypted storage. The German privacy reflex is real and underpriced.
- B2B recruiting for Berlin / Munich tech roles — channel targeting works for this, since the channels exist worldwide.
Avoid:
- Aggressive “limited offer” copy. Translates poorly into the DACH editorial register; reads as scam.
- Crypto bonus promotions unless you have a clear licensed status. BaFin treats a German-language crypto promotion aimed at German residents as its business, whichever platform carries it.
- Gambling and sports betting. Telegram’s ad guidelines prohibit gambling ads (§5.6); German, Austrian and Swiss gambling rules make it doubly risky.
- “GDPR-friendly” as a slogan. German readers see it as marketing fluff; they want the data-retention number in the Cookie banner.
What it costs through Adsly
A TON account opened through Adsly costs €625 in total for a regular niche (€500 deposit plus 25% commission); crypto and stocks need a €1,000 minimum deposit; nutra, adult and binary options are €6,500, the same as on Euro; gambling runs in two formats — an official gambling account with an ad budget from €25,000, or a test launch on our infrastructure with an ad budget from €5,000, run through the Pro Panel only — with the commission added on top and shown on the order form. A Euro account for a regular niche is €650. TON-funded ads are not served in Russia, Ukraine, Israel or Palestine — Germany is not on that list.
The order form prices your exact case, niche and country included, before you pay. See the cost for your niche →
FAQ
Do Telegram Ads run in Germany?
On TON accounts, yes: our Germany-only campaigns delivered 5.5M impressions across 10 accounts between 21 August and 1 October 2026, at 0.27 TON per thousand impressions. On Euro accounts we have not tested it.
Why did everyone say Germany was blocked?
Because for years it was reported that way, and Telegram itself has said its paid services face legal and payment-processor limits in Germany. Country targeting on TON accounts only arrived in August 2026, and that is where our evidence comes from.
What does a thousand impressions cost in Germany?
0.27 TON on our TON accounts, measured over 5.5M impressions. We do not convert it into euros: TON’s price moves daily, and a converted figure would be an estimate, not a measurement.
Should I use a Euro or a TON account for Germany?
TON, if Germany is the point — that is the account type we have delivery data for. Choose Euro for reasons that are Euro-specific, such as a website destination or in-stream video, and test Germany delivery before scaling.
Can I use a VPN-registered account to get around restrictions?
No, and you do not need to: targeting is applied by Telegram to the audience, not to where the advertiser sits.
Is targeting Austria and Switzerland the same as targeting Germany?
For many B2B and premium offers the audience behaves alike. For location-specific consumer campaigns, such as a Berlin restaurant chain, it is not. Now that Germany itself can be targeted on TON, use Austria and Switzerland because you want them, not as a workaround.
Germany figures measured on Adsly TON accounts, 21 August–1 October 2026. If our Euro accounts start running Germany-only campaigns, we will add that measurement here. Talk to us at @adsly_pro.
