Telegram Ads Case Studies: Campaign Results and How to Read Them
Compare account currency, data date and conversion definitions before using a case to plan your budget. The portfolios below show recorded delivery and platform actions, taken from our database on 16 September 2026 and kept in the currency each account is billed in. They do not measure customer profit, staff time saved or first deposits.
Read the cases and methodology — Campaign results you can examine
The four portfolios at a glance
| Portfolio | Account | Campaigns | Impressions | Clicks | CPM | CTR (raw) | Cost per click | Platform actions |
|---|---|---|---|---|---|---|---|---|
| Chinese-language gaming | TON | 529 | 31.95M | 3.08M | 0.78 TON | 9.63% | 0.0081 TON | 35,253 |
| Gaming bot funnel | TON | 207 | 900,258 | 87,772 | 26.26 TON | 9.75% | 0.27 TON | 61,122 |
| Automotive advertising | Euro | 4,796 | 84.76M | 635,989 | €4.26 | 0.75% | €0.57 | 55,685 |
| Trading advertising | Euro | 2,053 | 14.58M | 135,483 | €4.90 | 0.93% | €0.53 | 12,434 |
Counters are cumulative for the campaigns present in the database at the snapshot, not a fixed-period cohort. The click-through rates are raw portfolio figures: every campaign is counted, including any reporting a CTR above 25%, which our benchmark tables leave out — so they are not comparable with our 1.88% average across all campaigns. TON figures stay in TON and euro figures in euros; a platform action is a channel join, bot start or similar step recorded by Telegram, not a sale or a deposit.
Chinese-language gaming
31.95 million recorded impressions and 3.08 million clicks across 529 campaigns. A Chinese-language gaming portfolio in a TON account; spend and CPM are measured in TON — 24,909 TON in total, 0.78 TON per thousand impressions. Last synced 16 September 2026.
Gaming bot funnel
87,772 clicks and 61,122 recorded platform actions across 207 campaigns in a TON account. The 69.6% click-to-action ratio describes platform actions; player deposits require separate measurement. At 26.26 TON per thousand impressions this portfolio paid far more than the 0.90 TON average on our TON accounts — read its CPM as one account’s buying, not as a market price. Last synced 16 September 2026.
Automotive advertising
84.76 million recorded impressions and 635,989 clicks across 4,796 campaigns in a Euro account advertising vehicles, at €4.26 per thousand impressions. An archived scale example, last synced on 13 May 2026.
Trading advertising
2,053 campaigns with 14.58 million recorded impressions and 135,483 clicks, at €4.90 per thousand impressions. A trading-services Euro portfolio, last synced on 28 April 2026.
CPM / CPC / CTR
Use total spend divided by total views or clicks to calculate CPM and cost per click — that is how the table above is built. Do not average campaign percentages. TON and EUR are different units; a TON CPM cannot be compared with a euro quote without a dated exchange-rate method. For averages by account type and country, see the benchmark report.
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