01
BENCHMARKS
Telegram Ads benchmarks
from 159,000+ campaigns.
$1.13M in real spend, 236M impressions. Stars CTR 4.13% (8x Google), TON CPC $0.19, Stars approval 99.99%. The largest Telegram Ads benchmark study ever published.
- CPM, CTR, CPA by niche
- Cabinet-by-cabinet comparison
- Approval rates & moderation data
Read the report →
159,153 campaigns
Stars · CTR 4.13%99.99%
TON · CPC $0.198x Google
Euro · CPM $2.8016 GEOs
$1.13M total spend236M imp.
02
START HERE
What is
Telegram Ads?
CPM from $0.50, 950M audience, three cabinet types. The complete beginner's guide — what it is, how it works, what it costs.
$0.50
starting CPM
Read guide →
03
STRATEGY
Telegram Ads strategy 2026.
Star payments, video ads, deep-link tracking. The full 2026 roadmap to outpace the market.
TON
Euro
Stars
Read strategy →
04
CABINETS
Stars vs TON vs Euro — which wins?
Pricing, moderation, pros & cons by niche. Pick the right cabinet for your project.
Compare cabinets →
05
NICHE
Crypto Telegram Ads — full guide.
Bitcoin, DeFi, NFT, Web3. CPM benchmarks ($1.50-4), moderation tips, targeting playbook.
Read crypto guide →
06
PRICING
CPM by country —
30+ markets.
India $1.20, Russia $0.80, UAE $3.50, USA $2.80. Plan budgets by GEO with real benchmarks.
30+
countries priced
See CPM rates →