What is a Euro Cabinet?
Euro cabinets are advertising accounts on Telegram Ads that allow GEO targeting, device targeting, user topics, and CTA buttons. Unlike TON cabinets (crypto-based), Euro cabinets use traditional EUR currency and are opened through official Telegram Ads resellers.
Telegram introduced Euro cabinets to give advertisers more control over who sees their ads. With a TON cabinet, your ads reach Telegram users globally with no way to filter by country. With a Euro cabinet, you choose exactly which countries, devices, and interest topics to target — the same level of precision you'd expect from Meta or Google Ads.
Euro cabinets are the only way to run GEO-targeted campaigns on Telegram Ads. If your business operates in specific markets — Russia, Brazil, UAE, India, or any of the 16 available countries — a Euro cabinet is essential.
Euro vs TON vs Stars: Full Comparison
Telegram Ads offers three types of advertising accounts. Here's how they compare:
| Feature | Euro | TON | Stars |
|---|---|---|---|
| Currency | EUR | TON (crypto) | Stars |
| GEO targeting | Yes (16 countries) | No | No |
| Device targeting | Yes | No | No |
| User topics | Yes | No | No |
| CTA buttons | Yes | No | No |
| Minimum CPM | €1 | Flexible | Flexible |
| Commission | 20% (reseller) | 0% | 0% |
| Min deposit | 500 EUR | $5 | Flexible |
When to choose Euro: You need country-level targeting, device filtering, or CTA buttons. Your audience is in one or more of the 16 supported countries. You're advertising a business that benefits from precise reach (e-commerce, local services, apps).
When to choose TON: You want global reach without country restrictions. Your budget is small (starting from $5). You're advertising crypto projects and don't need moderation approval.
When to choose Stars: You're promoting Telegram Mini Apps or bots. Flexible entry point for testing Telegram Ads.
Available Countries (16)
Euro cabinets currently support GEO targeting in these 16 countries:
| Supported Countries for Euro Cabinet GEO Targeting | |||
|---|---|---|---|
| Russia | Belarus | Kazakhstan | Uzbekistan |
| Brazil | UAE | Qatar | Saudi Arabia |
| Turkey | India | Mexico | Indonesia |
| Peru | Chile | Colombia | Argentina |
The country list is determined by Telegram and may expand over time. These 16 countries cover key advertising markets in CIS, Latin America, Middle East, and South/Southeast Asia.
How to Open a Euro Cabinet Through ADSLY
Opening a Euro cabinet through ADSLY takes 1-2 business days. Here's the process:
Step 1: Contact us. Reach out via Telegram or email hello@adsly.pro.
Step 2: Tell us your niche and target countries. We need to know what you're advertising and where, so we can prepare the cabinet with the right settings and advise on moderation requirements.
Step 3: We open your Euro cabinet. ADSLY is an official Telegram Ads reseller. We submit the request to Telegram and set up your cabinet. This typically takes 1-2 business days.
Step 4: Deposit minimum 500 EUR. Fund your cabinet via bank transfer or card. The deposit goes directly to your Telegram Ads balance (minus the standard 20% reseller commission).
Step 5: Free ADSLY Pro dashboard access included. Every Euro cabinet opened through ADSLY comes with full access to the ADSLY Pro dashboard — bulk campaign management, automation rules, hourly analytics, and more.
Step 6: Start advertising with full GEO targeting. Create campaigns with country, device, and topic targeting. Use CTA buttons to drive clicks. Monitor performance in real-time through ADSLY.
Pricing
Euro cabinet pricing is straightforward:
- Minimum first deposit: 500 EUR
- Commission: 20% of ad spend (standard Telegram Ads reseller fee)
- Setup fee: None
- ADSLY Pro subscription: Free (included with every Euro cabinet)
- High-risk niches (crypto, betting, pharma): custom pricing — contact us
The 20% commission is charged by Telegram, not ADSLY. All official Telegram Ads resellers charge the same rate. ADSLY adds no additional markup — and includes the Pro dashboard for free.
Market Comparison: Euro Cabinet Resellers
How ADSLY compares to other Telegram Ads resellers for Euro cabinets:
| Reseller | Min Deposit | Commission | Cabinet Types | Analytics |
|---|---|---|---|---|
| ADSLY | 500 EUR | 20% | Euro + TON + Stars | Full ADSLY Pro dashboard |
| Magnetto | 500 EUR | ~20% | Euro + TON | Adstat (locked to Magnetto) |
| eLama | 500 EUR | 15% (promo) | Euro only | Basic |
| OneSpot | 1,500 EUR | 20-30% | Euro only | Basic |
| Click.ru | 3,000 EUR | 15% | Euro only | Click.ru dashboard |
ADSLY is the only reseller that offers all three cabinet types (Euro, TON, Stars) in one dashboard with full bulk management, automation rules, and hourly analytics included at no extra cost.
Why Open Through ADSLY
- Free ADSLY Pro dashboard — bulk management, IF/THEN automation rules, hourly analytics, campaign groups, and export
- All 3 cabinet types in one place — Euro, TON, and Stars managed from a single interface
- Moderation expertise for high-risk niches — crypto, betting, and pharma ad approval guidance
- English + Russian support — responsive team via Telegram and email
- Managed service available — want hands-off management? ADSLY can run your campaigns for you ($500/mo + 10% of ad spend)
Frequently Asked Questions
What documents do I need to open a Euro cabinet?
You need a registered business entity (company or sole proprietor) and a valid advertising agreement. ADSLY handles the paperwork and submission to Telegram. No personal documents are required for the cabinet itself.
How long does it take to open?
Typically 1-2 business days from the moment you provide your niche and target countries. Complex niches (crypto, betting, pharma) may take 3-5 business days due to additional moderation review.
Can I target multiple countries with one cabinet?
Yes. A single Euro cabinet can target any combination of the 16 available countries. You set targeting per campaign, so one cabinet can run campaigns for Russia, Brazil, and UAE simultaneously.
What's the difference between Euro and TON for crypto advertising?
TON cabinets have no GEO targeting and no moderation for crypto content. Euro cabinets require moderation approval for crypto ads but offer precise country targeting. If you need to reach users in specific countries, Euro is the only option. Many crypto advertisers use both: TON for broad reach and Euro for targeted campaigns.
Is the 20% commission charged by ADSLY or Telegram?
The 20% commission is the standard Telegram Ads reseller fee set by Telegram. All official resellers charge this commission. ADSLY does not add any additional markup. You deposit 500 EUR and get 500 EUR in ad credit minus the 20% commission.
Can I use Euro and TON cabinets together?
Yes. ADSLY supports all three cabinet types (Euro, TON, Stars) in one dashboard. Many advertisers run TON cabinets for broad crypto audiences and Euro cabinets for GEO-targeted campaigns. You can manage everything from one ADSLY account.
What happens if my ad gets declined?
ADSLY provides moderation guidance before you submit. If an ad is declined, we help you edit the text to meet Telegram's requirements and resubmit. For high-risk niches, we pre-check creatives before submission to maximize approval rates.