How many Telegram users in Germany?

8 million. Germany is the largest DACH market on Telegram, with strong SaaS, fintech, and privacy-tech communities.

$2.50 TON, €2.80 Euro. Moderate-premium market with high-quality B2B audience.

SaaS/tech (Berlin startup scene), fintech, privacy tools (GDPR culture), crypto, and B2B professional services.

Language for German ads?

German for mass market. English for international tech/crypto communities. Berlin tech scene is mostly English-speaking.

German users are privacy-conscious. Avoid data-heavy CTAs. Privacy tools and 'no tracking' messaging resonates. GDPR compliance in landing pages is essential.

Telegram Ads in Germany: Complete Advertising Guide (2026)

Quick Stats

Metric	Value
Users	8 million
CPM (TON)	$2.50
CPM (Euro)	€2.80
Top Verticals	SaaS, Fintech, Privacy Tech
Language	German, English (Berlin tech)
Cabinet	Euro (DACH geo targeting)

Germany Market

German Telegram users are privacy-conscious (GDPR culture), tech-aware, and B2B-oriented. Berlin startup ecosystem uses Telegram for community building. Munich/Frankfurt financial communities active. German-language for mass market, English for Berlin tech/international communities.

Targeting

Euro cabinet with Germany geo + German/English language. Topics: Technology & Internet, Economics & Finance. Channels: Berlin startup channels, DACH tech news, privacy/security channels, fintech communities.

Budget

Testing: $1,000-$2,000. Growth: $3,000-$12,000/month.

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FAQ

Users?

8M. Largest DACH market, strong SaaS/fintech/privacy communities.

CPM?

$2.50-$2.80. Moderate-premium with high B2B audience quality.

Top verticals?

SaaS (Berlin startups), fintech, privacy tools, crypto, B2B services.

Language?

German mass market. English for Berlin tech/crypto. Mixed in startup channels.

GDPR?

Privacy-conscious audience. Avoid data-heavy CTAs. "No tracking" messaging resonates.