Quick Stats
| Metric | Value |
|---|---|
| Users | 15 million |
| CPM (TON) | $1.00 |
| CPM (Euro) | €1.60 |
| Top Verticals | Crypto, eCommerce, Real Estate |
| Language | Turkish |
| Best Cabinet | TON (cheapest) or Euro (geo) |
Turkey Market Overview
Telegram grew rapidly in Turkey after repeated social media restrictions. The platform is used for news, crypto trading, shopping deals, and community building. Crypto adoption is extremely high โ Turkish lira inflation drives demand for crypto as a store of value. eCommerce (Trendyol, Hepsiburada ecosystem) creates deal-savvy consumers who follow discount channels. Real estate: golden visa program ($400K property) attracts international investors.
CPM Rates
| Niche | CPM | CTR |
|---|---|---|
| Crypto | $1.30-1.80 | 0.8-1.2% |
| eCommerce | $0.80-1.20 | 0.3-0.5% |
| Real Estate | $1.50-2.00 | 0.3-0.5% |
| Education | $0.80-1.20 | 0.4-0.6% |
Targeting
Turkish-language only for mass market. Euro cabinet for Turkey geo targeting. Target crypto trading channels, deal/coupon groups, education channels, real estate/investment channels. High engagement in the 10K-50K subscriber range.
Budget
Testing: $300-$700. Growth: $2,000-$8,000/month. Turkey's low CPMs make it an excellent testing ground for MENA/European expansion.
FAQ
Users?
15M. Bridge between Europe and Middle East.
CPM?
$1.00 TON, โฌ1.60 Euro. Among cheapest in Europe/MENA.
Top verticals?
Crypto (lira inflation), eCommerce, real estate (golden visa), education.
Language?
Turkish required for mass market. English for crypto/expat.
Cabinet?
TON cheapest. Euro for geo targeting.