Quick Stats
| Metric | Value |
|---|---|
| Users | 15 million+ |
| CPM (TON) | $2.80 |
| CPM (Euro) | €3.00 |
| Top Verticals | Crypto/DeFi, SaaS, Finance |
| Language | English |
| Best Cabinet | Euro (US geo targeting) |
US Telegram Market
US Telegram users are a niche but high-value audience. Unlike India or Russia where Telegram is mainstream, in the US it's used primarily by crypto/Web3 enthusiasts, tech professionals, privacy-conscious users, and specific immigrant communities. This creates a uniquely targeted audience for SaaS, crypto, and fintech products.
Key metro concentrations: San Francisco (tech/crypto), New York (finance/crypto), Miami (crypto hub), Austin (tech), and Los Angeles (entertainment/crypto).
CPM Rates
| Niche | CPM | CTR |
|---|---|---|
| Crypto/DeFi | $3.00-4.00 | 1.0-1.5% |
| SaaS/Tech | $2.50-3.50 | 0.5-0.8% |
| Finance | $3.00-4.00 | 0.5-0.8% |
| Education | $2.00-2.80 | 0.4-0.6% |
Targeting
Euro cabinet essential for US geo targeting. English language. Key insight: US Telegram audience is niche โ broad targeting wastes budget. Focus on: crypto/DeFi channels, VC/startup channels, tech tool channels, developer communities. Smaller channels (5K-30K subs) in the US tend to be very high quality.
Budget
Testing: $1,000-$3,000 (higher CPMs need bigger budgets). Growth: $5,000-$20,000/month. Key value prop: $2.80 CPM for reaching US crypto audience vs $10-50 CPC on Google for same keywords.
FAQ
US Telegram users?
15M+. Smaller but premium โ crypto-native, tech-savvy, high purchasing power.
CPM?
$2.80 TON, โฌ3.00 Euro. Premium but 3-5x cheaper than Google/Facebook for niche keywords.
Top verticals?
Crypto/DeFi, SaaS/tech, finance. Heavily tech-and-crypto skewed audience.
Cabinet?
Euro essential for US geo targeting. English language.
Cost-effective?
Yes for niche. $2.80 CPM vs $10-50 CPC on Google for crypto keywords. Unmatched niche reach.