Telegram Stars vs TON vs Euro: Which Ads Account Type Wins in 2026?

Telegram Ads offers three cabinet types: Stars (highest moderation approval at 99.99%, AI moderation, ~€0.92 min CPM), TON (crypto-native, AI moderation, 73.6% approval, ~$0.50 min CPM), and Euro (manual moderation, geo/language targeting, 64.8% approval, €1.50 min CPM). Stars cabinets are ideal for beginners and high-risk niches, TON for crypto audiences, and Euro for geographic targeting.

Table of Contents

1. 1. What Are the Three Telegram Ads Account Types?
2. 2. How Do They Compare on Price?
3. 3. Which Type Has the Best Moderation Approval Rates?
4. 4. What Are the Pros and Cons of Each?
5. 5. Which Type Should You Choose for Your Niche?
6. 6. Can You Use Multiple Account Types at Once?
7. 7. FAQ

1. What Are the Three Telegram Ads Account Types?

Telegram Ads operates fundamentally differently from Google or Meta ads. Instead of one unified ad account system, Telegram offers three distinct account types, each with its own currency, moderation process, targeting capabilities, and access method. Understanding these differences is critical before you spend a single dollar on advertising.

TON Accounts (Crypto-Native)

TON (The Open Network) accounts use Telegram's native cryptocurrency for all transactions. You open a TON cabinet directly through Fragment.com — Telegram's official marketplace — without needing any reseller or intermediary. Top-ups are made in TON tokens from any crypto wallet, and there are no additional commissions or reseller markups.

TON accounts use automated AI moderation, which means campaigns are typically reviewed within 5–30 minutes. Targeting is limited to channel-based targeting only (no geo or interest targeting), but you can target up to any number of channels. The minimum CPM starts at approximately 0.1 TON (~$0.50), making TON the most cost-flexible option for testing.

Euro Accounts (Fiat-Based)

Euro accounts are the traditional, fiat-currency option. They can only be opened through authorized Telegram Ads resellers — companies like eLama, Magnetto (Adstat), Click.ru, OneSpot, or AdHand (Aitarget). Resellers typically charge a 15–20% commission on your ad spend on top of Telegram's costs.

The key advantage of Euro accounts is advanced targeting. They are the only cabinet type that supports geo targeting (by country and region) and interest-based targeting alongside channel targeting. This makes Euro cabinets essential for advertisers who need geographic precision. Moderation is manual (human reviewers), which means longer review times (2–12 hours) but also a more nuanced review process that can work in your favor for borderline content.

Stars Accounts (Telegram's In-App Currency)

Stars is Telegram's in-app currency, introduced for payments within the Telegram ecosystem. Stars ads accounts are the newest option, available since late 2025. You purchase Stars directly within the Telegram app using standard payment methods (Apple Pay, Google Pay, credit cards), making Stars the most accessible entry point for advertisers who are not crypto-savvy.

Stars accounts use AI-based automated moderation that is generally considered the most lenient of the three types. Our data shows an 99.99% approval rate for Stars, compared to 73.6% for TON and 64.8% for Euro. Like TON, Stars accounts support channel-based targeting only, without geo or interest targeting.

2. How Do They Compare on Price?

Pricing differences between account types go beyond CPM. When you factor in top-up fees, reseller commissions, currency volatility, and minimum budgets, the total cost of advertising varies significantly.

The Real Cost: An Example

Let us compare the effective cost of spending $1,000 on ads across all three types:

3. Which Type Has the Best Moderation Approval Rates?

Moderation is one of the most frustrating aspects of Telegram Ads. Getting your campaign rejected means wasted time rewriting copy and resubmitting. The approval experience varies dramatically across account types.

Approval Rates by Niche and Cabinet Type

The overall numbers hide significant niche-level variation. Here is how approval rates break down for the most common advertising verticals:

One important caveat: Euro's manual moderation, while slower and stricter overall, can be more predictable. Human reviewers apply consistent standards, and resellers can sometimes advocate on your behalf for borderline cases. With AI moderation (TON and Stars), the rules can feel opaque, and small changes to copy can flip an approval to a rejection without clear explanation.

4. What Are the Pros and Cons of Each?

Feature Availability Matrix

5. Which Type Should You Choose for Your Niche?

The best account type depends primarily on two factors: your niche and your payment preference. Here is a decision matrix based on ADSLY platform data from 159,000+ campaigns:

The Decision Framework

6. Can You Use Multiple Account Types at Once?

Yes, and it is one of the most effective strategies for scaling Telegram Ads. Running campaigns across multiple cabinet types simultaneously gives you several advantages that are impossible with a single account type.

Why Multi-Cabinet Matters

• A/B test across moderation types. The same ad copy may be approved on Stars but rejected on Euro. Running on multiple types increases your chances of getting campaigns live and lets you compare performance across different audience pools.
• Combine targeting capabilities. Use Euro for geo-targeted campaigns in specific regions, while running TON or Stars campaigns for broader channel-based reach. This gives you the best of both worlds.
• Diversify moderation risk. If one cabinet type tightens moderation for your niche (which happens periodically), you have campaigns running on other types that remain unaffected.
• Optimize costs. TON and Stars have zero or minimal fees, while Euro charges 15–20%. Route budget-sensitive campaigns through TON/Stars and use Euro only when its targeting features are required.
• Reach different audience segments. Each cabinet type may reach slightly different audiences. TON-funded channels attract a more crypto-savvy demographic. Euro campaigns with interest targeting reach users based on their behavior. Stars campaigns may tap into Telegram's most active user base.

How ADSLY Enables Multi-Cabinet Management

The challenge with running multiple account types is operational complexity. Switching between Fragment (TON), a reseller dashboard (Euro), and the Telegram app (Stars) to manage campaigns is impractical at scale. This is where a unified platform becomes essential.

ADSLY is the only platform that supports all three Telegram Ads account types — TON, Euro, and Stars — in a single dashboard. You can:

• View and manage campaigns across all cabinet types in one table
• Apply bulk operations (CPM changes, status updates, budgets) across mixed account types
• Compare performance metrics side-by-side with hourly analytics
• Set automation rules that work across all your cabinets
• Use automation rules to optimize campaigns regardless of account type
• Switch between cabinets with one click, no re-login or separate tools

7. Frequently Asked Questions

What is the difference between TON, Euro, and Stars Telegram Ads accounts?

TON accounts use The Open Network cryptocurrency for payments, offer AI-based automated moderation, and have no minimum budget requirement. Euro accounts use fiat currency (EUR) through reseller partners, offer manual human moderation, geo targeting, and interest-based targeting. Stars accounts use Telegram's in-app currency, have the most lenient AI moderation with 99.99% approval rates, and are the newest option available since late 2025.

Which Telegram Ads account type has the lowest CPM?

TON accounts generally offer the lowest minimum CPM at approximately 0.1 TON (~$0.50), compared to Stars at 50 Stars (~$0.92) and Euro at 1.50 EUR. However, actual CPM depends on your niche, targeting, and competition. Crypto niches on TON average $2.47–$3.91 CPM, while news and media can achieve as low as $0.53 CPM.

Can I use multiple Telegram Ads account types at the same time?

Yes. Running multiple account types simultaneously is a recommended strategy. Each cabinet type has different moderation rules, CPM dynamics, and audience reach. Platforms like ADSLY let you manage TON, Euro, and Stars accounts in a single dashboard, making it easy to A/B test across types and shift budget to whichever performs best.

Which Telegram Ads account type is best for crypto advertising?

TON is the preferred choice for crypto and Web3 advertising. It uses cryptocurrency natively, has faster automated moderation (5–30 minutes vs 2–12 hours for Euro), and the crypto-native audience on Telegram is already familiar with TON. Stars is a strong secondary option with higher approval rates (99.99%). Euro cabinets have lower approval rates for crypto content due to stricter manual moderation.

Do I need a reseller to open a Telegram Ads account?

It depends on the account type. Euro accounts require a reseller partner (like eLama, Magnetto, or AdHand), which typically charges a 15–20% commission on top of your ad spend. TON accounts can be opened directly through Fragment.com with no intermediary. Stars accounts are purchased within the Telegram app. ADSLY supports all three types and can help you open TON accounts directly.