News & Media on Telegram
Telegram is the #1 platform for news consumption in many markets. News channels regularly have 100K-1M+ subscribers. The News & Media and Politics & Social topic categories on Euro cabinets provide broad reach. Key segments: breaking news, business news, tech news, regional/local news, investigative journalism, and political commentary.
Performance Benchmarks
| Metric | News/Media Avg | Platform Average |
|---|---|---|
| CPM | $0.50-1.50 | $2.18 |
| CTR | 0.3-0.5% | 0.52% |
| CPC | $0.15-0.30 | $0.42 |
| Cost/Subscriber | $0.10-0.50 | N/A |
Targeting
Euro topics: "News & Media", "Politics & Social". Add geo targeting for regional news. Channel targeting: Similar news channels (competitor audiences), topic-adjacent channels (business news โ finance channels). Key strategy: Target channels with overlapping audience interest, not just same-category channels.
Ad Copy Examples
News channel: "Breaking news, no noise. Verified facts, zero clickbait. 500K+ readers trust us. Join →"
Business news: "Market analysis that matters. Daily briefing in 3 minutes. Read by 100K+ professionals. Subscribe free →"
Tech news: "AI, crypto, startups โ curated by engineers, not journalists. No hype, just signal. Follow →"
Budget
Channel growth: $200-$500 for initial 1,000-5,000 subscribers. Scale: $1,000-$5,000/month for sustained growth. News benefits from the lowest CPMs on the platform.
FAQ
What CPM for news channels?
$0.50-$1.50 โ cheapest on Telegram. Large audiences, lower engagement = affordable CPMs.
How to grow a news channel?
Target similar channels 10K-50K subs. "Join our channel" CTA. Cost per subscriber: $0.10-$0.50.
Best cabinet for news?
TON cheapest CPM. Euro for geo. Stars for political/sensitive content (highest approval).
Can I advertise political content?
Strict moderation. No partisan claims/propaganda. Factual news OK. Stars recommended.
Cost per subscriber?
$0.10-$0.50. General news $0.10-$0.20, niche business/tech $0.30-$0.50.