ADSLY's Telegram Ads automation engine lets you define IF/THEN rules at campaign, group, and global levels — covering CPM, CTR, CPC, spend, impressions, and time windows from 1h to 168h. Combined with AI text generation and bulk operations, agencies report 15–25% lower CPA and 2+ hours saved daily.
Why Automation Matters at Scale
At 10 campaigns, manual monitoring works. You log in twice a day, check numbers, adjust a few bids, pause a loser. Manageable.
At 100+ campaigns across multiple accounts, manual management becomes impossible. Here is what breaks down:
Overspend goes unnoticed. A campaign burning $200/day with zero conversions runs for 3 days before someone catches it. That is $600 gone. Underperformers hide in plain sight. When you are scanning 150 rows in a spreadsheet, the campaign with 0.1% CTR blends into the noise. Moderation kills momentum. Telegram declines ads constantly — sometimes 30–40% of new creatives. Each declined ad sits dead until a human manually recreates it with different text. Time zones work against you. Your best-performing campaigns might spike at 3 AM in your target market. You are asleep.
Automation is not a nice-to-have at scale — it is survival. The difference between profitable agencies and struggling ones is not strategy. It is execution speed. Automation gives you that speed.
The IF/THEN Rules Engine
ADSLY's rules engine operates on a simple principle: define a condition, define an action. The system evaluates every rule every hour across all your campaigns and executes automatically when conditions are met.
Three Levels of Rules
Campaign-level rules apply to a single campaign. Use these for specific experiments or high-budget campaigns that need individual attention. Example: IF this campaign's CPM exceeds $4 for 6 hours, THEN reduce bid by 20%.
Group-level rules apply to a campaign group — a logical set of campaigns you define (by client, by geo, by product). Example: IF any campaign in the "US E-commerce" group drops below 0.2% CTR over 12 hours, THEN pause it.
Global rules apply to every campaign in every connected account. These are your safety nets. Example: IF any campaign spends over $500 without a single conversion, THEN pause immediately.
Condition Types
CPM conditions — trigger when cost per thousand impressions exceeds or falls below a threshold. Essential for bid management. CTR conditions — trigger on click-through rate. The primary indicator of creative quality. Spend conditions — trigger on absolute spend amount. Your budget protection layer. Impression conditions — trigger on delivery volume. Catches campaigns that are not spending at all. Time-based windows — evaluate conditions over 1h, 3h, 6h, 12h, 24h, 48h, 72h, or 168h (7 days). Short windows catch sudden spikes. Long windows identify sustained trends.
Common Rules for Whales
These are the rules that high-spend buyers and agencies running $50K+/month rely on daily:
Auto-Pause on CPM Spike: IF CPM exceeds your profitability threshold (e.g., $5) for more than 3 hours, THEN pause the campaign. This prevents overnight budget drain during high-competition windows. At scale, this single rule saves thousands per month.
Auto-Recreate Declined Campaigns: Telegram's moderation declines 30–40% of ad creatives. Instead of manually rewriting and resubmitting, use AI text generation to quickly create compliant alternative variations and bulk tools to recreate campaigns efficiently.
Budget Redistribution Based on Performance: IF a campaign maintains CTR above 1.5% for 24 hours, THEN increase its daily budget by 25%. Conversely, IF CTR drops below 0.3% for 12 hours, THEN reduce budget by 50% before pausing. This creates a natural Darwinian selection where your best campaigns get more fuel and losers get cut.
Time-of-Day Scheduling: Pause all campaigns between 1 AM–6 AM in your target timezone. Reactivate at 6 AM. CPM typically drops 20–30% during business hours compared to late-night windows where competition from automated bidders inflates prices.
AI Text Generation & Bulk Operations
Rules handle automated monitoring and actions. For the creative side, ADSLY provides AI text generation and bulk operations:
AI text generation creates multiple ad copy variations tailored to your targeting parameters and goals. You define the audience and message — AI generates compliant variations. Data-driven CPM optimization uses hourly performance data, competition levels, and historical patterns to help you find the optimal bid. Moderation expertise helps you navigate Telegram's review process in high-risk niches like crypto, betting, and pharma. Bulk operations let you recreate, pause, or adjust hundreds of campaigns simultaneously.
Rules + AI Tools: When to Use Each
Use IF/THEN rules when: You need hard guardrails that never bend (absolute spend caps, CPM ceilings). You are testing a specific hypothesis and want predictable behavior. You manage client accounts where every action needs to be auditable and explainable. You want simple, transparent logic you can review.
Use AI text generation when: You need high-quality ad copy variations quickly. You want to iterate on declined campaigns with fresh compliant text. You are scaling across multiple niches and need diverse creative.
Use both together (recommended for scale): Set IF/THEN rules as safety guardrails — hard spend caps, minimum CTR floors, CPM ceilings. Use AI text generation for creative production and bulk tools for fast execution. This combination gives you the safety of automated monitoring with the quality of AI-assisted creative.
Results: What Agencies Report
Agencies and high-spend buyers using ADSLY's automation engine consistently report:
15–25% lower CPA compared to manual management. The primary driver is faster reaction time — rules catch overspend and underperformers within an hour instead of within a day. 2+ hours saved daily on campaign monitoring and manual adjustments. For a 5-person media buying team, that is 10+ hours per day or 200+ hours per month reallocated to strategy. Faster declined ad recovery through AI text generation and bulk recreation tools. 24/7 coverage without night shifts or weekend monitoring. Rules never sleep, never miss a spike, never forget to pause a bleeder.
Frequently Asked Questions
Can I set rules across multiple accounts?
Yes. ADSLY's rules engine works across all connected accounts — TON, Euro, and Stars cabinets. You can create global rules that apply to every campaign in every account, or scope rules to specific accounts and campaign groups. Agencies managing 10+ accounts use global rules as safety nets while keeping account-specific rules for individual client strategies.
What metrics can trigger rules?
ADSLY supports conditions based on CPM (cost per thousand impressions), CTR (click-through rate), CPC (cost per click), total spend, impression count, and time-based windows from 1 hour to 168 hours (7 days). You can combine multiple conditions — for example, IF CPM exceeds $3 AND impressions are below 1,000 over 6 hours, THEN pause the campaign.
Does automation work with TON/Euro/Stars?
Yes, fully. ADSLY's automation engine supports all three Telegram Ads cabinet types — TON, Euro, and Stars. Rules and bulk operations work identically across all cabinet types. You can even set cross-cabinet rules, such as pausing all campaigns across TON and Euro accounts if total daily spend exceeds a threshold.
Can I combine rules with AI text generation?
Yes, and this is the recommended approach for large-scale buyers. Use IF/THEN rules as safety guardrails — hard spend caps, CPM ceilings, minimum CTR floors — and use AI text generation for creating optimized ad copy. Rules handle the automated monitoring and actions, while AI helps with creative quality.
How fast do rules execute?
Rules are evaluated every hour across all your campaigns. When a condition is met, the action executes immediately — pausing, adjusting bids, or redistributing budgets happens within seconds of detection.
Is there a limit on number of rules?
There is no hard limit on rules. Power users typically run 15–30 active rules covering different scenarios — budget guards, performance floors, winner scaling, time-of-day scheduling, and decline recovery. Rules can be applied at campaign level, group level, or globally, so even a few well-designed global rules can cover hundreds of campaigns simultaneously.