Health & Fitness on Telegram
Telegram hosts active communities for every fitness niche: bodybuilding, running, yoga, martial arts, nutrition, weight loss, mental health, and biohacking. The Health & Medicine and Fitness topics on Euro cabinets cover the broad audience, while specific channel targeting reaches engaged sub-communities.
Performance Benchmarks
| Metric | Health/Fitness Avg | Platform Average |
|---|---|---|
| CPM | $1.5-3 | $2.18 |
| CTR | 0.4-0.7% | 0.52% |
| CPC | $0.25-0.50 | $0.42 |
| CPA | $3-8 | $2-12 |
Targeting
Euro: Health & Medicine + Fitness topics. Channels: Workout programs, nutrition advice, supplement reviews, running clubs, yoga communities, mental health channels. 10K-50K subscribers optimal.
Ad Copy Examples
Fitness app: "Personalized workouts in 15 min/day. AI adapts to your level. 1M+ downloads. Try 7 days free →"
Supplements: "Clean protein, third-party tested. 25g protein, zero artificial ingredients. 50K+ athletes trust us. Shop →"
Wellness: "Sleep better tonight. Science-backed audio sessions. 4.8★ rated by 200K+ users. Download free →"
Moderation
Key rules: No medical claims ("cures diabetes"), no weight loss guarantees ("lose 10kg in a week"), no unrealistic before/after photos. Safe: Ingredient lists, third-party testing, app features, free trial offers, user ratings. Stars cabinet (99.99%) recommended for health content.
Budget
Testing: $500-$1,000 across fitness niche channels. Growth: $2,000-$8,000/month with video ads for workout demos (2-3x CTR boost).
FAQ
CPM for health/fitness?
$1.5-$3. Fitness apps $1.5-$2.5, supplements $2-$3.
Can I advertise supplements?
Yes with restrictions. No medical claims, no "cure" language. Focus on ingredients and lifestyle. Stars cabinet recommended.
How to target fitness audiences?
Euro: Health & Medicine + Fitness. Channels: workout, nutrition, bodybuilding, yoga communities.
Moderation issues?
Medical claims, weight loss guarantees, unrealistic before/after, "cure/treat" language. Keep factual and lifestyle-focused.
CTR for health/fitness?
0.4-0.7%. Free trial/workout offers 0.6-0.7%. Direct product sales 0.3-0.5%.