Telegram Ads is growing fast, but its native reporting hasn't kept up. If you manage campaigns across multiple cabinets, you already know the pain: no hourly breakdowns, no way to compare performance across accounts, no historical trends, and no data export. ADSLY's analytics dashboard fills every one of these gaps β giving advertisers and agencies the reporting layer that Telegram Ads should have built in.
The Reporting Gap in Native Telegram Ads
The Telegram Ads Manager shows you the basics β impressions, spend, and CTR for each campaign. But that's where it stops. There's no way to see how a campaign performed at 9 AM versus 9 PM. There's no aggregated view across your TON, Euro, and Stars cabinets. There's no graph showing how your CPM has trended over the past 30 days. And if you need to pull data into a spreadsheet or send a report to a client, you're left copying numbers by hand.
For advertisers running 5–10 campaigns, this is inconvenient. For agencies managing 50+ campaigns across multiple cabinets, it's a serious bottleneck. You can't optimize what you can't measure β and native Telegram Ads gives you just enough data to know something is running, but not enough to know why it's working or failing.
What ADSLY Analytics Provides
ADSLY syncs your Telegram Ads data hourly and presents it in a unified analytics dashboard. Here's what you get that the native interface doesn't offer:
Hourly Performance Data
See CPM, CTR, impressions, and spend broken down by hour. Identify peak performance windows β like a CTR spike between 7–9 PM β and dead zones where you're burning budget for minimal return. Hourly data lets you schedule campaigns around actual audience behavior, not guesswork.
Cross-Cabinet Aggregated View
If you run Telegram Ads across multiple accounts (TON + Euro + Stars), ADSLY aggregates all data into a single dashboard. See total spend across all cabinets, average CPM, combined impressions, and overall ROI without switching between accounts or manually tallying numbers.
Historical Trends and Performance Graphs
ADSLY stores 30 days of historical performance data per campaign. Track how your CPM has changed week over week, spot seasonal patterns, and identify when a creative starts fatiguing β all from interactive graphs, not static numbers.
Campaign Group Analytics
Organize campaigns into logical groups β by client, by product, by region β and see aggregated performance at the group level. This is essential for agencies managing multiple clients or brands running parallel campaigns.
CSV / Data Export
Export any view β campaign, group, or cabinet-level analytics β to CSV. Feed data into Google Sheets, Excel, Looker, or any BI tool. Build custom reports without manual copy-paste.
For Agencies: Client Reporting
If you manage Telegram Ads for clients, reporting is half the job. ADSLY makes it straightforward: filter analytics by cabinet, select a date range, and export. Each report includes spend efficiency, audience reach, CPM trends, and ROI metrics β exactly what clients want to see in a monthly review.
You can also use campaign groups to separate client data cleanly. One dashboard, multiple clients, zero confusion about which numbers belong to whom.
Key Metrics Tracked
ADSLY tracks every metric that matters for Telegram Ads performance analysis:
- CPM β Cost per 1,000 impressions. Track hourly and daily fluctuations.
- CTR β Click-through rate. Identify which creatives and time slots drive engagement.
- CPC β Cost per click. Understand your true acquisition cost.
- Impressions β Total ad views, broken down by hour and day.
- Reach β Unique users who saw your ad.
- Spend β Total and per-campaign budget consumption.
- Conversions (via UTM) β Track post-click actions by tagging your links.
- Approval Rate β Percentage of campaigns passing moderation.
- Moderation Status β Real-time status of each campaign's review state.
Benchmarks: Know Where You Stand
Numbers in isolation mean little. Is a $2.50 CPM good or bad? It depends on your vertical, region, and campaign type. ADSLY has analyzed over 159,000 campaigns across 61 countries, building benchmark data you can compare against.
When you view your campaign analytics, you'll see how your CPM, CTR, and CPC stack up against the average for your niche. If your CPM is 40% above the benchmark, you know there's room to optimize targeting or creative. If your CTR is double the average, you've found a winning formula worth scaling.
Native Telegram Ads vs. ADSLY Analytics
| Feature | Native Telegram Ads | ADSLY |
|---|---|---|
| Hourly data breakdown | No | Yes β CPM, CTR, spend by hour |
| Cross-cabinet aggregation | No β one cabinet at a time | Yes β TON + Euro + Stars unified |
| Historical trends / graphs | No | 30-day history with interactive graphs |
| Campaign groups | No | Yes β group by client, product, region |
| CSV / data export | No | Yes β campaign, group, or cabinet level |
| Performance benchmarks | No | 159,000+ campaigns analyzed |
| Multi-metric tracking | Basic (impressions, spend, CTR) | CPM, CTR, CPC, reach, joins, conversions |
| Client reporting | Manual | Filter + export per cabinet |
Frequently Asked Questions
What reporting features does ADSLY provide for Telegram Ads?
ADSLY provides hourly performance data (CPM, CTR, impressions, spend broken down by hour), cross-cabinet aggregated analytics across all your Telegram Ads accounts, historical trend graphs, campaign group analytics, and CSV data export for external reporting tools like Google Sheets or Excel.
Can I export Telegram Ads statistics to CSV?
Yes. ADSLY lets you export campaign analytics data including CPM, CTR, impressions, spend, and joins to CSV. This works for individual campaigns, campaign groups, or entire cabinets — making it easy to build client reports or feed data into BI tools.
Does ADSLY support cross-cabinet Telegram Ads analytics?
Yes. ADSLY aggregates data across all your connected Telegram Ads cabinets — TON, Euro, and Stars — into a single dashboard. You can see total spend, average CPM, combined impressions, and performance trends across all accounts without switching between cabinets.
How does ADSLY analytics compare to native Telegram Ads reporting?
Native Telegram Ads shows basic per-campaign metrics with no time breakdowns, no cross-cabinet view, no historical trends, and no export. ADSLY adds hourly granularity, multi-cabinet aggregation, 30-day historical data, campaign groups, performance benchmarks against 159,000+ campaigns, and CSV export.
What metrics does ADSLY track for Telegram Ads campaigns?
ADSLY tracks CPM (cost per mille), CTR (click-through rate), CPC (cost per click), impressions, reach, total spend, conversions via UTM parameters, approval rate, moderation status, and joins. All metrics are available at hourly, daily, and campaign-lifetime granularity.
Can I benchmark my Telegram Ads performance against industry averages?
Yes. ADSLY has analyzed over 159,000 campaigns across 61 countries. You can compare your CPM, CTR, and CPC against averages for your vertical and region — so you know immediately whether your campaign is underperforming or outperforming the market.