Adsly vs Magnetto, eLama, OneSpot, Click.ru, Adstat and growity.ai: Telegram Ads Compared (2026)
This page compares Adsly with the companies advertisers most often ask us about: Magnetto, eLama, OneSpot, Click.ru, Adstat, growity.ai and Telegram’s own self-serve platform. It is written by one of the parties, so it follows one rule: every statement about another company comes from that company’s own site, opened on 3 October 2026, and is linked. Where a site says nothing, the table says “not stated” rather than guessing.
Sources: magnetto.pro and its geography page, try.elama.ru, onespot.one, Click.ru’s notices of February 2026 and November 2023, adstat.pro and its strategies page, growity.ai, and ads.telegram.org. Earlier versions of this page also listed Clickise; when we checked, its address no longer led to the product, so it is not compared here. Terms change — treat the tables as a snapshot and confirm with each company before paying.
Master Comparison Table
Opening a Telegram Ads account in euro. Magnetto, eLama, OneSpot and Click.ru publish their terms in Russian.
Each cell quotes the company’s own page. “Not stated” means the page says nothing on that point; it does not mean no.
| Adsly | Magnetto | eLama | OneSpot | Click.ru | |
|---|---|---|---|---|---|
| Minimum for a new account | €500 ad budget; €1,000 for crypto and stocks; €5,000 for gambling, nutra, adult and binary options | €500 | €250 standard account; €500 international account | ”From €250” in the page headline; its calculator states €1,500 for a first launch | €250 first payment, before commission and VAT |
| Commission on top-ups | 30% in every niche and country | 15%; 20% real estate, 28% education, 33% crypto | 20% standard; promotion: 10% on the first top-up, then 15% to year end; its FAQ cites 28% for education and 33% for crypto | 23% at the base rate in its calculator | From 15%; 20% real estate, 25% education, 30% crypto (2023 notice) |
| Taxes and fees on top | A processing fee for currency conversion and the crypto network, shown in the quote | 22% VAT (in its calculator) | 22% VAT | VAT | VAT, rate not stated |
| How you pay | Any cryptocurrency | Not stated; the calculator converts at the Bank of Russia rate | Prepay, or post-pay for Russian legal entities and sole proprietors | Rubles, converted to euro | Not stated |
| Paperwork | No KYC, no documents | A contract is signed | Not stated | Separate terms for legal entities and individuals | Not stated |
| Time to open | 2 business days as standard; 4 for nutra, adult and binary options | Launch within 24 hours after paperwork and materials | Not stated | Not stated; a pre-moderation check within 2 hours | Not stated |
| Countries | One World account for every available country; you choose the countries in each campaign | Separate accounts for 9 nearby countries and 30 international geos, plus a “World” account | A standard account; a separate international account for 35+ countries outside Russia | Russia; a TON-funded “Crypto” account for targeting abroad | Not stated |
| Ad labelling for Russia (ERID) | No | Yes | Yes, automatic | Yes, automatic | Not verified |
| Managed campaigns | $1,000/month + 10% of ad spend (20% in high-risk niches) | “Full Service”, price not stated | Free campaign setup by its specialists | Not stated | Not stated |
Tools for managing campaigns:
| Adsly Pro Panel | Adstat | eLama (TG Настрой) | growity.ai | |
|---|---|---|---|---|
| Price | Free plan; Pro $129/month; Agency $229/month; included with accounts Adsly opens | No subscription; comes with an account opened through Adstat | Free for eLama clients | $499/month per business + 5% of ad spend; 30-day trial |
| Accounts it works with | Euro, TON and Stars accounts from ads.telegram.org, plus Adstat accounts | Accounts opened through Adstat | Accounts opened through eLama | Telegram Ads, Google Ads, Yandex Direct |
| Automation | Rules checked hourly; AutoCPM; Recreate for declined ads | Strategies checked as often as every 10 minutes, 10 metrics, up to 8 scenarios per campaign | Auto-rules for bids and alerts; mass operations | AI manages bids and budgets per placement |
| AI texts | Up to 25 texts per click; AI Recreate | Not stated | Not stated | ”AI writes the ads” |
| Competitor ad search | No | Yes, built in | Channel analysis tools in its marketplace | Not stated |
| Team access | Manager or Viewer per account (Agency plan) | Not stated | Not stated | Not stated |
Speed Comparison: How Fast Can You Start?
Self-serve TON on ads.telegram.org — no opening at all. Telegram’s page says “Anyone can post ads on Telegram”: you log in with a Telegram account and fund it in Gram. The limit is the destination: “Links to external sites are not allowed.”
Magnetto — launch within 24 hours. Its page promises a launch within 24 hours after the paperwork is done and the materials are ready; a contract is signed first.
Adsly — 2 business days, no paperwork. You name the niche, pay in any cryptocurrency, and the Euro account — a World account for every available country — is open in two business days as standard — four for nutra, adult and binary options. No documents are asked for.
eLama, OneSpot, Click.ru — not published. None of the pages we opened gives an opening time. OneSpot mentions a pre-moderation check of your business and landing page within 2 hours, before you top up.
Niche Support: Who Accepts High-Risk?
Resellers say little about niches on their public pages, so this table is short on their side.
Adsly’s column lists what we open and the minimum ad budget for it.
| Niche | Adsly | What the others state |
|---|---|---|
| Crypto | Yes; minimum ad budget €1,000; the same 30% commission as every niche | A separate category with a higher commission: 33% at Magnetto and eLama, 30% at Click.ru (2023 notice); OneSpot has its own crypto rate |
| Stocks and investing | Yes; minimum ad budget €1,000 | eLama lists finance and investing among its client industries |
| Forex, payday loans | Yes; minimum ad budget €500 | Not stated |
| Gambling | Two formats: an official gambling account from €25,000 of ad budget, or a test launch on our infrastructure from €5,000 | Magnetto’s page says Telegram Ads rules prohibit gambling advertising |
| Nutra, adult and dating, binary options | Yes; minimum ad budget €5,000 | Magnetto’s page: ordinary dating services are allowed, adult content is not; the rest not stated |
| Pharma, CBD | No | Not stated |
If your niche is in the lower half of this table, ask the reseller directly before you pay anyone: a public page that does not mention a niche tells you nothing either way.
AI and Automation Comparison
Adsly Pro Panel combines rules with AI text tools:
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Rules — conditions on views, clicks, CTR, CPM, CPC, CPA, spend and budget, plus conversions from your tracker’s postbacks; checked hourly
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AutoCPM — hourly visibility checks on targeted channels and bots, moving the bid 10% at a time
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AI text generation — up to 25 ad texts per click
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Recreate and AI Recreate — declined ads re-submitted every hour until approved, with a new text each time in the AI version
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A/B tests — variants compared side by side; you pick the winner
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Bulk creation — texts × links × targets turned into separate campaigns in one pass
Adstat publishes strategies that check conditions as often as every 10 minutes, on 10 metrics, with up to 8 scenarios per campaign, plus bulk creation and a built-in search of competitors’ ads. On reaction speed and competitor research it is ahead of Pro Panel.
eLama offers TG Настрой — grouping, mass operations and analytics — and auto-rules that manage bids and send alerts, free for its clients.
OneSpot lists a campaign editor with auto-rules, analytics and automatic ad labelling.
growity.ai is a different kind of product: an AI that writes ads and moves budget between placements across Telegram Ads, Google Ads and Yandex Direct, priced at $499/month plus 5% of ad spend.
Pricing Transparency
What each company publishes about what you pay.
Minimums are quoted in euro; commissions are a percentage of each top-up.
| Platform | Minimum | Commission | Tool fee | Managed service |
|---|---|---|---|---|
| Adsly | €500–€5,000 (by niche) | 30% | Free with an account; otherwise $129–$229/month | $1,000/mo + 10–20% of spend |
| Magnetto | €500 | 15–33% by category | Adstat included | ”Full Service”, price not stated |
| eLama | €250 | 20% standard, promo 10–15%; plus 22% VAT | Tools free | Free campaign setup |
| OneSpot | From €250 (headline); €1,500 in its calculator | 23% base rate; plus VAT | Tools included | Not stated |
| Click.ru | €250 | From 15% (2023 notice); plus VAT | Not stated | Not stated |
| growity.ai | Connects accounts you already have | — | $499/mo + 5% of spend | — |
| Native Telegram (TON) | None stated; minimum CPM 0.1 | None | Free | None |
In a standard niche Adsly’s 30% is the highest commission in this table, against 15% at Magnetto, 20% at eLama, 23% at OneSpot and from 15% at Click.ru, and it stays above the published rates for real estate (20%) and education (25–28%). Crypto is the exception: Magnetto and eLama publish 33% and Click.ru 30%, so there Adsly is cheaper than the first two and level with the third. What the higher commission buys in the other niches is listed in the next section: no documents, payment in crypto, any country, and niches the others do not publish terms for.
Decision Matrix: Which Platform for Which Need?
Start from what you need rather than from a brand.
Each row names the company whose published terms fit that need, and says why.
| Your Need | Where to Look | Why |
|---|---|---|
| No documents, pay in crypto | Adsly | No KYC; any cryptocurrency |
| Lowest commission in a standard niche | Magnetto, eLama, Click.ru | 15% published, 10% on a first top-up in eLama’s promotion — against 30% at Adsly |
| Lowest commission for crypto | Adsly, Click.ru | 30% (Click.ru’s 2023 notice), against 33% at Magnetto and eLama |
| Smallest first budget | eLama, Click.ru | €250 published |
| A Russian company paying in rubles, post-pay | eLama | Post-pay for Russian legal entities and sole proprietors |
| Ad labelling for Russia | Magnetto with Adstat, eLama, OneSpot | Automatic labelling is listed on their pages |
| Competitor ad search | Adstat | Built-in search of competitors’ ads |
| Rules faster than hourly | Adstat | Strategy checks as often as every 10 minutes |
| Gambling, nutra, adult, binary options | Adsly | Accounts are opened for these niches |
| Any country, or all of them at once | Adsly | One World account for every available country |
| Euro, TON and Stars in one dashboard | Adsly Pro Panel | Connects all three, plus Adstat accounts |
| A team with per-account access | Adsly Pro Panel | Manager or Viewer per account on the Agency plan |
| Someone to run the campaigns | Adsly, Magnetto | Managed service at $1,000/mo + 10% of spend; Magnetto’s Full Service |
| Your own agency under your own brand | Adsly | White Label, for people opening their own agency |
| Several ad platforms in one service | eLama, growity.ai | eLama also runs Yandex Direct, VK Ads and Avito; growity.ai covers Google Ads and Yandex Direct |
| A small budget and a Telegram destination | Native Telegram (TON) | Self-serve, minimum CPM 0.1, no opening step |
Bottom Line
If you are a Russian company with standard paperwork, a mainstream niche and a Russian audience, a Russian reseller is cheaper: the published commission in a standard niche is half of ours and the entry budget is lower. In crypto it is the reverse: Magnetto and eLama publish 33% against our 30%. If you need ad labelling or competitor ad search, Adstat has both and Adsly has neither.
Adsly is built for a different advertiser: one who pays in crypto, will not or cannot go through KYC, needs one particular country or all countries at once, works in a niche that needs a human to argue a declined ad, or runs enough accounts to need bulk tools, rules and a team. For that advertiser the commission is the price of getting an account at all.
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Frequently Asked Questions
Which Telegram Ads reseller opens accounts the fastest?
By published terms: Magnetto promises a launch within 24 hours once the contract and materials are ready, and Adsly opens a Euro account in two business days without any documents. eLama, OneSpot and Click.ru publish no opening time. A self-serve TON account on ads.telegram.org needs no opening at all.
Which platform supports all three account types?
Adsly Pro Panel connects Euro, TON and Stars accounts in one dashboard, and Adsly opens Euro and TON accounts. Among the others, OneSpot lists a TON-funded “Crypto” account next to its euro accounts, and Magnetto’s page mentions a plugin that works with TON accounts. The remaining pages describe euro accounts.
Which reseller accepts high-risk niches?
Adsly opens accounts for crypto, forex, nutra, adult and dating, and binary options, and offers two formats for gambling: an official gambling account from €25,000 of ad budget, or a test launch on our infrastructure from €5,000. Magnetto, eLama and Click.ru publish a separate, higher commission for crypto (30–33%), while Adsly charges the same 30% as in every niche; Magnetto’s page says Telegram Ads rules prohibit gambling advertising. For anything else, ask the reseller before paying.
Which platform has AI automation?
Adsly Pro Panel has rules, AutoCPM, AI text generation and AI Recreate. Adstat has strategies with checks every 10 minutes. eLama and OneSpot list auto-rules. growity.ai is an AI product that writes ads and manages bids across several ad platforms.
Is there a free plan?
Adsly has a Free plan with up to 10 campaigns and gives 3 days of Pro at sign-up; Pro Panel is also free with any account Adsly opens. eLama’s tools are free for its clients, and Adstat charges no subscription. growity.ai has a 30-day trial and then costs $499/month plus 5% of ad spend. Telegram’s own ad platform is free to use.
