TON vs Euro vs Stars: Which Telegram Ads Cabinet Is Right for You? (2026)

Telegram Ads operates three distinct cabinet types, each with its own currency, targeting capabilities, moderation process, and ideal use case. Choosing the wrong type can waste budget or limit your reach. This guide breaks down TON, Euro, and Stars cabinets across every important dimension so you can make the right choice for your campaigns.

Last updated: April 2026

Quick Comparison Table

Parameter	TON	Euro	Stars
Currency	TON	EUR	Stars
Min deposit	~$100-150	€500	Low
Geo targeting	No	Yes (32 countries)	Limited
Language / Topic	No	Yes (42+ categories)	No
Through reseller	No	Yes	No
KYC from client	No	No (via ADSLY)	No
High-risk niches	Very limited	Available	Limited
Ad formats	Text + image/video + link	Text + image/video + in-stream video + link	Various
Moderation	Auto, strict	Manual, flexible	Moderate
Target audience	Small/mid, crypto	Mid/large, international	Channel owners
Device targeting	No	Yes	No
CTA buttons	No	Yes	No
Commission	0%	15-20%	0-5%

Detailed Breakdown by Category

Currency and Payments

TON: Uses The Open Network cryptocurrency. You top up directly through Fragment.com with a crypto wallet. No intermediary fees. Currency is volatile — your budget’s fiat value can fluctuate with TON price movements.

Euro: Uses EUR fiat currency. Deposits go through a reseller (like ADSLY.pro) via bank transfer, card, or USDT. Standard 15-20% reseller commission applies. Stable currency — no volatility risk.

Stars: Uses Telegram’s in-app currency. Purchased directly in the Telegram app via Apple Pay, Google Pay, or card. Low platform fees. Fixed exchange rate set by Telegram.

Best for: TON for crypto-native advertisers who want zero fees. Euro for businesses that need stable budgeting. Stars for advertisers who want simple in-app payments.

Targeting Capabilities

TON: Channel-based targeting only. You select individual channels to advertise in. No geo, language, device, or interest filtering. Your ads reach the channel’s entire audience regardless of location.

Euro: Full targeting suite. Geo targeting across 32 countries, language targeting (42+ categories), device targeting (iOS/Android/desktop), user topics/interests, and CTA buttons. The only cabinet type with precision comparable to Meta or Google Ads.

Stars: Limited targeting. Primarily channel-based with some basic filtering. Designed for channel owners promoting their own content rather than sophisticated ad campaigns.

Best for: Euro for any campaign needing geographic or demographic precision. TON for broad reach where channel selection is sufficient. Stars for simple channel promotion.

Moderation and Approval

TON: Automated AI moderation. Fast (5-30 minutes) but strict. Approval rate is 73.6% overall. High-risk niches see much lower approval. Rules can feel opaque — small text changes can flip approval to rejection.

Euro: Manual human moderation. Slower (2-12 hours) but more flexible and predictable. Approval rate is 64.8% overall. Resellers can advocate for borderline cases. Human reviewers apply consistent standards.

Stars: AI-based automated moderation. Fast (5-20 minutes) and lenient. Approval rate is 99.99% — the highest of all three types. Best for beginners and restricted verticals.

Best for: Stars for highest approval rates and fastest launches. Euro for nuanced content that benefits from human review. TON for crypto content that AI moderators understand.

Niches and Content Types

TON: Very limited for high-risk niches. Crypto ads are generally tolerated, but gambling, betting, adult face strict auto-rejection. Best for crypto, news, and traffic arbitrage.

Euro: High-risk niches are available when opened through a reseller who provides moderation guidance. Crypto, gambling, betting, and adult are all possible with proper creative preparation. Best for international campaigns across all verticals.

Stars: Limited support for restricted content. Designed for mainstream channel promotion, Mini Apps, and bot advertising. Not ideal for high-risk niches.

Best for: Euro for the widest niche acceptance with geo precision. TON for crypto-native campaigns without targeting needs. Stars for safe, mainstream content.

Pricing and Minimum Budget

TON: Minimum deposit $100-150. No reseller commission. Lowest minimum CPM ($0.50). Best for small budgets and testing.

Euro: Minimum deposit €500. 15-20% reseller commission. Higher minimum CPM (€1.50). Best for mid-to-large budgets where targeting justifies the premium.

Stars: Low minimum deposit. 0-5% platform fees. Moderate CPM (~$0.92). Best for flexible entry without large commitments.

Best for: TON for lowest-cost entry. Stars for low-commitment testing. Euro when targeting quality justifies the higher cost.

Ad Formats

TON: Text ads with image or video creative and a single link. Fast to create. The only thing missing vs Euro is the separate in-stream video format.

Euro: Text ads with image/video creative plus the in-stream video format (ads inside video content) and links. CTA buttons available.

Stars: Various formats for channel promotion and Mini App discovery.

Best for: Euro for in-stream video campaigns and CTA buttons. TON for worldwide promotions with text or image/video creative. Stars for channel-native formats.

When to Choose Each Cabinet Type

Choose TON if:

• You have a small budget ($100-$1,000)

• You are comfortable with cryptocurrency

• You want zero fees and the lowest possible CPM

• You advertise crypto, news, or traffic arbitrage

• You do not need geo or interest targeting

• You want fast AI moderation

• You can tolerate currency volatility

Choose Euro if:

• You need geo targeting (32 countries available)

• You need language, device, or interest targeting

• You want video ads and CTA buttons

• You advertise high-risk niches with reseller guidance

• You have a mid-to-large budget (€500+)

• You prefer stable fiat currency

• You want human moderation that can advocate for your ads

• You need multigeo campaigns from a single cabinet

Choose Stars if:

• You are a channel owner promoting your own content

• You want the highest approval rates (99.99%)

• You prefer in-app payments (Apple Pay, Google Pay, card)

• You want the easiest onboarding without crypto or reseller complexity

• You have a small-to-mid budget and want low platform fees

• You promote Mini Apps or bots

The Multi-Cabinet Strategy

The strongest advertisers on Telegram do not choose just one cabinet type — they use all three strategically. Each type reaches a different audience segment with different moderation rules and CPM dynamics.

Recommended approach: Use Euro cabinets for geo-targeted campaigns in your core markets. Use TON cabinets for broad crypto audience reach at low cost. Use Stars cabinets for high-approval testing and channel promotion.

Running multiple cabinet types simultaneously gives you diversification: if one type tightens moderation for your niche, your campaigns on other types continue running. It also lets you A/B test the same creative across different audience pools and moderation systems.

ADSLY.pro is the only platform that manages all three cabinet types — TON, Euro, and Stars — in a single dashboard. You can view campaigns, apply bulk operations, set automation rules, and compare analytics across all types without switching tools.

Manage all 3 cabinet types in one dashboard. ADSLY.pro supports TON, Euro, and Stars cabinets with bulk management, IF/THEN automation, and hourly analytics. Open a cabinet → or start free with Pro trial →

Frequently Asked Questions

What is the difference between TON, Euro, and Stars Telegram Ads cabinets?

TON cabinets use cryptocurrency (TON) for payments, have no minimum deposit, no geo targeting, and AI moderation. Euro cabinets use EUR currency, require a 500 EUR minimum deposit through a reseller, offer geo targeting in 32 countries, language and device targeting, and manual moderation. Stars cabinets use Telegram’s in-app currency, have low minimum deposits, and are designed for channel owners with limited targeting.

Which Telegram Ads cabinet has geo targeting?

Only Euro cabinets offer geo targeting. Euro cabinets let you target 32 countries including Russia, Brazil, UAE, India, Turkey, and more. TON and Stars cabinets do not have geo targeting.

Do I need a reseller for all Telegram Ads cabinet types?

No. Only Euro cabinets require a reseller. TON cabinets can be opened directly through Fragment.com. Stars cabinets can be opened within the Telegram app. ADSLY.pro can help you open any cabinet type.

Which cabinet type is best for crypto advertising?

Euro cabinets are best for crypto advertising that needs geo targeting and audience segmentation. TON cabinets are cheaper but have no targeting. Stars cabinets have limited support for crypto. For international crypto campaigns, Euro is the recommended choice.

Which cabinet type has the best moderation for high-risk niches?

Euro cabinets have manual, flexible moderation that works best for high-risk niches when opened through a reseller who provides guidance. TON cabinets have strict auto-moderation with very limited support for restricted content. Stars cabinets have moderate moderation.

Can I run video ads on all cabinet types?

Image and video creative in the ad is supported on every cabinet, including TON. The separate in-stream video format (ads inside video content) is available on Euro cabinets only. Stars cabinets support various ad formats. For in-stream video campaigns, Euro cabinets are the best option.

Which cabinet should I choose as a beginner?

For beginners with a small budget, TON cabinets are easiest to start (low deposit, direct access). For beginners who need targeting, Euro cabinets are better despite the higher minimum deposit. Stars cabinets are ideal if you are a channel owner promoting within Telegram.

Can I manage all three cabinet types from one dashboard?

Yes. ADSLY.pro is the only platform that supports TON, Euro, and Stars cabinets in a single dashboard with bulk management, automation rules, and hourly analytics across all three types.

Ready to open a cabinet?

• Want Euro? → Open a Euro Cabinet — 32 countries, deep targeting, any niche, opened in 48 hours on our EU entity.
• Want TON? → Open a TON Cabinet via Adsly EU entity — worldwide reach, flat 25% commission across all niches (40% for gambling and nutra), opened on the same Adsly EU entity for higher approval rates than self-serve TON.
• Need a deeper TON walkthrough? → TON Telegram Ads Cabinet: How to Open, Fund & Manage — step-by-step funding, conversion mechanics, moderation, FAQ.