TON vs Euro vs Stars: Which Telegram Ads Cabinet Is Right for You? (2026)

Telegram Ads has three cabinet types — TON, Euro and Stars. They are three ways to pay for the same sponsored messages, and since 22 August 2026 they share one targeting form. What still separates them is who can open one, where the ad may lead, where it is served, what happens to a declined ad and what each costs. This guide compares them on figures measured on the accounts we operate.

Last updated: October 2026

Quick Comparison Table

Parameter	TON	Euro	Stars
Currency	TON (the currency is now called Gram)	EUR	Stars your channel or bot earned
Who can open it	Anyone, self-serve on ads.telegram.org, or through ADSLY	Only through a partner such as ADSLY	Only the owner of the channel or bot that earned the Stars
Min ad budget through ADSLY	from €500	from €500	— (we do not open Stars cabinets)
Country, language, topic, device targeting	Yes, since 22 Aug 2026	Yes	Yes, since 22 Aug 2026
Where the ad can lead	Telegram only: channel, bot, Mini App	Telegram or an external website	The channel or bot that earned the Stars
Not served in	Russia, Ukraine, Israel, Palestine	—	No data
KYC from client	No	No (via ADSLY)	No
High-risk niches	Through ADSLY; gambling, nutra, adult, binary options from a €5,000 ad budget	Through ADSLY; gambling, nutra, adult, binary options from a €5,000 ad budget	—
Ad formats	Text + image/video	Text + image/video + in-stream video	Not verified
Custom button	No	Yes	No
Declined ad	No escalation through ADSLY	Can be escalated to a human through ADSLY	No escalation through ADSLY
Approval of reviewed ads	86.8%	95.6%	99.9%
Average CPM, own currency	0.90 TON	€2.97	395 Stars
Commission through ADSLY	25% for regular niches	30%	—

Detailed Breakdown by Category

Currency and Payments

TON: Funded in TON’s own currency — Toncoin until June 2026, when Pavel Durov announced that it is becoming Gram; TON stays the name of the blockchain. Self-serve, you fund the account yourself on ads.telegram.org and pay no intermediary fee. A TON cabinet opened through ADSLY.pro on our EU entity carries a 25% commission for regular niches, and you pay in any cryptocurrency — we convert. The balance is held in TON, so its euro value moves with the TON price.

Euro: Billed in euro. It is not self-serve: Telegram opens Euro accounts only through partners. With ADSLY.pro you top up in any cryptocurrency. Commission is 30% in every niche and country. The balance is in euro, so the ad budget carries no exchange-rate risk.

Stars: Not a general way to buy ads. Telegram’s terms let owners spend Stars their channel earned on ads for that same channel, at $0.02 of advertising credit per Star. If your channel earns no Stars, there is no Stars cabinet for you. ADSLY does not open Stars cabinets; one you already have connects to the Pro Panel.

Best for: TON for advertisers who fund in crypto and send traffic to Telegram destinations. Euro for a stable euro budget and website campaigns. Stars for owners who already earn Stars.

Targeting Capabilities

TON: Since 22 August 2026 a TON cabinet uses the same targeting form as Euro: users by country (229 options), language (71), topic (41) and device, or specific channels, bots and search. The old description — channels and bots only, no geo — is out of date. Two limits remain: TON-funded ads are not served in Russia, Ukraine, Israel or Palestine, and the ad must lead to a Telegram destination.

Euro: The same targeting form, plus what only Euro has: ads that link to an external website, a custom button and the in-stream video format. Euro is served in Russia, Ukraine, Israel and Palestine. Through ADSLY every new Euro cabinet is a World cabinet: it can advertise in every available country, and you choose the countries for each campaign inside it.

Stars: The same form since 22 August 2026 — we checked it live on all three cabinet types. The ad promotes the channel or bot that earned the Stars. We have no data on where Stars ads are and are not delivered.

Best for: Targeting no longer decides the choice. Pick Euro for a website destination or for those four countries, TON for Telegram destinations everywhere else, and Stars only to promote the channel that earned them.

Moderation and Approval

TON: A declined TON ad cannot be escalated through ADSLY. On accounts we operate, 86.8% of reviewed TON ads end up approved (all niches, 3 October 2026), the lowest of the three.

Euro: 95.6% of reviewed Euro ads end up approved, and a borderline decline can be escalated to a human through ADSLY.

Stars: 99.9% approved — on a small base of accounts, and from owners promoting a channel that already lives on Telegram.

Review time is the same on all three: of 13,199 campaigns we timed in September 2026, over 98% had a decision within three hours. We publish no approval rate by niche.

Best for: Euro when your niche gets declined and you need someone to take the case further. Do not switch cabinet types just to chase an approval rate: an ad that breaks a rule breaks it everywhere. The rules themselves are in why Telegram ads get declined.

Niches and Content Types

TON: Through ADSLY, the niches we open on Euro are available on TON with the same minimum ad budgets. Nutra, dating & adult and binary options cost the same as on Euro — €5,000 + 30%, with our preparation of the texts and the entry for moderation (our infrastructure) and a manager who launches your campaigns to Active — and gambling has the same two launch formats. The ad has to lead to a Telegram destination, and a declined ad cannot be escalated.

Euro: High-risk niches are available with moderation help: crypto, forex, betting and adult are all possible with proper creative preparation, and a borderline decline can be escalated. Gambling opens in two formats — a test launch on our infrastructure with an ad budget from €5,000, or an official gambling cabinet with an ad budget from €25,000.

Stars: Only the channel or bot that earned the Stars can be promoted, so the niche is whatever that channel already is.

We do not take pharma or CBD on any cabinet type.

Best for: Euro for high-risk niches that need escalation or a website destination. TON for the same niches when the destination is inside Telegram and the audience is outside Russia, Ukraine, Israel and Palestine.

Pricing and Minimum Budget

TON: Through ADSLY, minimum first deposit from €500 (€1,000 for crypto and stocks/investing; €5,000 for gambling, nutra, dating & adult and binary options) and 25% commission for regular niches. Telegram’s getting-started page sets the minimum CPM at 0.1. Our TON campaigns averaged 0.90 TON per thousand impressions at 2.18% CTR.

Euro: Minimum deposit from €500 (€1,000 for crypto and stocks/investing; €5,000 for gambling, nutra, dating & adult and binary options). 30% commission in every niche and country. Our Euro campaigns averaged €2.97 per thousand impressions at 0.85% CTR — a figure that is mostly Russia, our largest Euro market and one TON cannot serve.

Stars: No deposit: you spend Stars your channel already earned. Our Stars campaigns averaged 395 Stars per thousand impressions at 3.08% CTR, on 13 accounts.

The three CPMs are in three currencies and cannot be ranked against each other. The country moves the price more than the cabinet type: on Euro accounts, €0.25 in India and €2.68 in Russia; on TON accounts, 0.27 TON in Germany and Britain and 0.39 TON in the USA. Full tables are in the benchmark report.

Best for: There is no cheapest cabinet type across currencies. Compare prices for your country, within one currency.

Ad Formats

TON: Text ads with image or video creative and a link to a Telegram destination — a channel, a bot or a Mini App. No external links, no custom button, no in-stream video.

Euro: Text ads with image/video creative, plus the in-stream video format (ads inside video content), a custom button and links to an external website.

Stars: A sponsored message for the channel or bot that earned the Stars. We have not verified in-stream video on Stars.

Best for: Euro for in-stream video, a custom button and website traffic. TON for channel, bot and Mini App promotion with text or image/video creative.

When to Choose Each Cabinet Type

Choose TON if:

• Your ad leads to a Telegram channel, bot or Mini App
• Your audience is outside Russia, Ukraine, Israel and Palestine
• You want to target many countries from a single cabinet
• You are comfortable with cryptocurrency and can tolerate TON price volatility
• You want a 25% commission on regular niches rather than 30%
• You do not need a custom button or in-stream video
• You can work without human escalation of a declined ad

Choose Euro if:

• Your audience is in Russia, Ukraine, Israel or Palestine
• Your ad links to an external website
• You want in-stream video or a custom button
• Your niche gets declined often and you need human escalation
• You prefer a balance held in euro
• You need a World cabinet — every available country, Russia included, from a single cabinet

Choose Stars if:

• Your channel or bot already earns Stars
• You want to promote that same channel or bot
• You would rather spend the Stars on ads than withdraw them

The Multi-Cabinet Strategy

Many advertisers run more than one cabinet type, because each covers what the other cannot.

Recommended approach: Use a Euro cabinet for Russia, Ukraine, Israel and Palestine and for campaigns that lead to a website. Use a TON cabinet for channel, bot and Mini App campaigns in the rest of the world. Use a Stars cabinet if your channel earns Stars and you want to promote it.

The practical problem with several cabinets is the interface: each one lives in its own dashboard on ads.telegram.org, with its own balance and its own statistics.

ADSLY.pro manages all three cabinet types — TON, Euro, and Stars — in a single dashboard. You can view campaigns, apply bulk operations, set automation rules, and compare analytics across all types without switching tools.

Manage all 3 cabinet types in one dashboard. ADSLY.pro supports TON, Euro, and Stars cabinets with bulk management, IF/THEN automation, and hourly analytics. Open a cabinet → or start free with a 3-day Pro trial →

Frequently Asked Questions

What is the difference between TON, Euro, and Stars Telegram Ads cabinets?

They are three ways to pay for the same sponsored messages, and since 22 August 2026 all three use the same targeting form. TON is funded in TON’s currency (now called Gram), can be opened self-serve or through ADSLY, links to Telegram destinations only and is not served in Russia, Ukraine, Israel or Palestine. Euro is billed in euro, opens only through a partner, links to external websites, has a custom button and in-stream video, and a declined ad can be escalated to a human. Stars is only for owners spending Stars their channel earned on ads for that same channel.

Which Telegram Ads cabinet has geo targeting?

All three. Since 22 August 2026 TON and Stars cabinets target by country, language, topic and device on the same form as Euro, with 229 country options. What differs is delivery: TON-funded ads are not served in Russia, Ukraine, Israel or Palestine, so for those four countries you need Euro.

Do I need a reseller for all Telegram Ads cabinet types?

No. Only Euro cabinets require a partner. A TON cabinet can be opened self-serve on ads.telegram.org or through ADSLY on our EU entity. A Stars cabinet belongs to the channel or bot that earned the Stars; ADSLY does not open them, but you can connect yours to the Pro Panel.

Which cabinet type is best for crypto advertising?

It depends on where the ad leads. If it links to a website — an exchange, a launchpad — you need Euro. If it leads to a channel, a bot or a Mini App, TON works too. Euro is also the only option for Russia, Ukraine, Israel and Palestine. The minimum ad budget for crypto is €1,000 on either. On our self-service Euro accounts the crypto vertical measured €1.91 CPM and 0.53% CTR across 821k impressions.

Which cabinet type has the best moderation for high-risk niches?

Euro: on our accounts 95.6% of reviewed Euro ads end up approved, and a borderline decline can be escalated to a human through ADSLY. TON approves 86.8%, and a declined TON ad cannot be escalated through ADSLY. Both figures cover all niches — we publish no approval rate by niche. Through ADSLY, nutra, dating & adult and binary options get the same €5,000 + 30% bundle on TON as on Euro — our preparation of the texts and the entry for moderation (our infrastructure) plus a manager who launches your campaigns to Active.

Can I run video ads on all cabinet types?

Image and video creative in the ad is supported on TON and Euro cabinets. The separate in-stream video format (ads inside video content) is available on Euro cabinets only. We have not verified it on Stars cabinets.

Which cabinet should I choose as a beginner?

Start from where the ad leads. A channel, a bot or a Mini App, with an audience outside Russia, Ukraine, Israel and Palestine: a TON cabinet — self-serve on ads.telegram.org, or opened through ADSLY from €500. A website, or an audience in those four countries: a Euro cabinet, also from €500. If your channel already earns Stars, you can spend them on promoting it.

Can I manage all three cabinet types from one dashboard?

Yes. ADSLY.pro supports TON, Euro, and Stars cabinets in a single dashboard with bulk management, automation rules, and hourly analytics across all three types.

Ready to open a cabinet?

• Want Euro? → Open a Euro Cabinet — any country, website links, human escalation of declined ads, opened in 2 business days on our EU entity.
• Want TON? → Open a TON Cabinet via Adsly EU entity — Telegram destinations, country targeting, flat 25% commission for regular niches, opened on the same Adsly EU entity as our Euro cabinets.
• Need a deeper TON walkthrough? → TON Telegram Ads Cabinet: How to Open, Fund & Manage — step-by-step funding, conversion mechanics, moderation, FAQ.