Telegram Ads in Turkey — CMB Crypto Rules, Measured CPMs and What Runs in 2026

TL;DR

Turkey is open for Telegram Ads: it is one of the 229 country options in the ad form, on Euro and TON accounts alike. Campaigns we ran for Turkey alone cost €2.92 per thousand impressions at 0.87% CTR on Euro accounts (874k impressions, 8 accounts, 3 October 2026) and 0.42 TON at 3.61% CTR on TON accounts (3.5M impressions, 10 accounts, 22 August–3 October 2026).

Delivery is the easy part. Whether an offer may be advertised to people in Turkey is decided by Turkish law, in three separate places:

• Crypto — the Capital Markets Board (CMB; SPK in Turkish). Law No. 7518 put crypto asset service providers under the CMB on 2 July 2024, and Communiqués III-35/B.1 and III-35/B.2 of 13 March 2025 set the detail: TRY 150 million of capital for a trading platform, TRY 500 million for a custodian. Buying and holding crypto is legal. Paying with it is not, since 30 April 2021.
• Forex and CFDs — also the CMB. Only CMB-authorised intermediaries may offer leveraged trading; leverage is capped at 10:1 and the minimum initial deposit is TRY 50,000. A foreign broker may not market to Turkish residents.
• Betting and games of chance — a state monopoly. Sports betting belongs to Spor Toto, lotteries to Milli Piyango. Running or advertising unauthorised betting is a crime under Law No. 7258; the money trail is followed by MASAK and the sites are blocked by the Cybersecurity Presidency (the BTK until 31 July 2026). The CMB has no role here.

Offers with no licence question — SaaS, e-commerce, consumer goods and services, B2B, education — target Turkey like any other country. Complying with Turkish law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice.

Who you reach in Turkey

Telegram does not publish user numbers by country. The figures that circulate for Turkey come from statistics aggregators that we could not trace to a primary source, so we do not quote one. What can be sourced:

• A large, connected country. 77.5 million internet users at the end of 2025, 88.3% of the population, with a median age of 33.5 (DataReportal, Digital 2026: Turkey).
• Mostly Android. Android carried about 77% of mobile web traffic in Turkey in September 2026 and iOS 23% (StatCounter). That is web traffic, not Telegram’s own split, but it tells you which device to test first; the ad form lets you target each separately.
• Turkish only. Telegram’s ad guidelines say the language of the targeted channel should match the language of the ad and of the destination. An English ad in Turkish channels is a moderation problem before it is a performance problem.
• Crypto is mainstream. Chainalysis ranked Türkiye 11th in the world in its 2024 Global Crypto Adoption Index.
• Money is a household topic. Years of lira depreciation made dollars, gold and crypto a kitchen-table subject rather than a trading-desk one. That is why finance offers find an audience here, and why the regulator watches them closely.

What a thousand impressions costs — measured

Our own accounts, campaigns targeted at Turkey only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other.

Account type	CPM	CTR	Cost per click	Impressions	Accounts
Euro (EUR)	€2.92	0.87%	€0.337	874k	8
TON (in TON, 22 Aug–3 Oct 2026)	0.42 TON	3.61%	0.012 TON	3.5M	10

On Euro accounts Turkey sits close to Russia (€2.68) and above Brazil (€2.22); our all-Euro average is €2.97. The two rows are not one market at two prices: they are different accounts running different niches, so read each inside its own currency.

We do not publish a per-niche split: the base is too thin to separate one niche from another honestly. What changes from niche to niche in Turkey is the law, not the price — the sections below take crypto, forex and betting in turn. Country-by-country tables for both account types are in the CPM by country guide.

The CMB crypto regime in 30 seconds

Crypto stopped being unregulated in Turkey on 2 July 2024, when Law No. 7518 brought crypto asset service providers — trading platforms and custodians — under the Capital Markets Law. This is how the framework stands in October 2026:

• Capital. TRY 150 million for a platform and TRY 500 million for a custodian, set by Communiqués III-35/B.1 and III-35/B.2, published on 13 March 2025 (Erdem & Erdem).
• Authorisation is still in progress. Existing platforms had to apply for an operating permit by 30 June 2025 and obtain an authorisation certificate by 30 June 2026; on 26 March 2026 the CMB extended part of those deadlines (Forbes Türkiye). Meanwhile the CMB publishes a list of providers in operation and states on that page that being listed does not mean being authorised.
• What a provider may not do. Guarantee returns to customers, or sell listed crypto assets with leverage, on credit or short (the same Erdem & Erdem summary). Ad copy has to stay inside that.
• Foreign platforms. Activity directed at people resident in Turkey is prohibited. The CMB counts three things as directed at Turkey: opening a workplace in the country, creating a Turkish-language website, and promoting or marketing the service, directly or through people or institutions in Turkey (CMB announcement, 2 July 2024). Providing crypto services without authorisation carries three to five years in prison (Mondaq).
• Payments. Crypto assets cannot be used in payments, directly or indirectly — a Central Bank regulation published in the Official Gazette of 16 April 2021 and in force since 30 April 2021.

What that means for an ad:

1. A Turkish platform on the CMB list can advertise in Turkish to Turkey. Keep the copy inside what providers are allowed to say: no guaranteed return, no leverage.
2. A foreign platform cannot solve this with a disclaimer. A Turkish-language ad aimed at Turkey is itself the promotion that makes the activity directed at Turkey. The choices are to get authorised or to leave Turkey out of the campaign: no Turkey in the country list, no Turkish-language creative.
3. Education — courses, newsletters, market explainers — is not buying, selling, custody or transfer of crypto assets, which is what the law licenses. The line is crossed when the content becomes individual investment advice or a funnel into an unlicensed platform. Where your product sits is a question for a Turkish lawyer.

Do not write “licensed in Turkey” unless it is true. The CMB list is public, and a reader can check a name in a minute.

Forex / CFD specifics

Leveraged forex and CFD trading may be offered in Turkey only by intermediaries authorised by the CMB. Two numbers define the retail product: since 10 February 2017 the maximum leverage is 10:1 and the minimum initial deposit is TRY 50,000 (CMB announcement). An ad that promises 1:500 leverage or a $10 start describes a product that cannot legally be sold to a Turkish resident.

Foreign brokers fall under article 9 of the Investment Services Communiqué (III-37.1). Opening a workplace in Turkey, building a Turkish-language website, or marketing directly or through Turkish intermediaries counts as activity directed at Turkish residents and needs a licence. The one exception is a resident who comes to the foreign firm entirely on their own initiative, with no promotion or marketing by the firm (Erdem & Erdem, 2017).

That exception is what the industry calls reverse solicitation, and an ad campaign cannot manufacture it: a paid ad is promotion. In the ad account it comes down to three things:

• Turkey is not in the campaign’s country list. The form targets the countries you select; leave Turkey unselected.
• The creative is not in Turkish.
• Users are targeted by country, not by channel. Channel targeting describes the place, not the reader, so an ad placed in an English-language trading channel is shown to that channel’s readers in Turkey too.

The CMB enforces this by blocking sites. Its bulletins regularly list websites that offer unlicensed leveraged trading to Turkish residents from abroad, with access blocked under article 99 of the Capital Markets Law — 25 sites in one decision in August 2025 (Hürriyet Bigpara).

Ad copy that fits the rules

Telegram allows 160 characters per ad, so the risk line has to be short. The examples are in Turkish, as they would run:

Crypto education (no trading service promoted):

Kripto piyasalarını öğrenin. Eğitim içeriği. Yatırım tavsiyesi değildir. Kripto varlık yatırımları yüksek risk içerir.

Crypto platform authorised by the CMB (use this wording only once the authorisation is issued — being on the list is not a licence):

{Marka adı}, SPK lisanslı kripto varlık hizmet sağlayıcısı. Bitcoin ve Ethereum işlemleri için kayıt olun. Yatırım riski taşır.

Forex intermediary authorised by the CMB:

{Kurum} — SPK yetkili aracı kurum. Kaldıraçlı işlemler yüksek risk içerir; yatırdığınız paranın tamamını kaybedebilirsiniz.

SaaS B2B:

{Ürün}: işletmenizi Telegram’da yönetin. 14 gün ücretsiz deneme.

There is no Turkish-language example for a foreign broker, on purpose. A Turkish ad from an unlicensed foreign firm is exactly what the Communiqué forbids, and a line saying “not directed at residents of Turkey” does not change that.

Adsly setup for Turkey

1. Pick a Euro account. It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Turkey is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine).
2. Opening. A Euro account opens in 2 business days as a World account: its campaigns can target Turkey or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing; forex stays at €500. Payment in any cryptocurrency, no KYC. Price your Euro account →
3. Access. You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro.
4. Targeting. Country: Turkey. Language: Turkish. Then topics or the channels your customers already follow, and a device split — Android and iOS are worth running as separate campaigns.
5. Frequency. The form has a “views per user” cap. Start low and raise it only if reach runs out.
6. Timing. We have no hour-of-day data for Turkey, so we publish no “best hours”. Run for a week, then read the hourly analytics of your own campaigns.
7. Moderation. Expect a decision within hours: over 98% of the 13,199 campaigns we measured in September 2026 had one within three hours. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved.

Who is responsible for what

Adsly opens the account and gives you the tools. What may be advertised to people in Turkey is decided by Turkish law and by Telegram’s moderation, and that responsibility stays with the advertiser:

• Betting and gambling. Betting in Turkey is legal only through the state operators. Law No. 7258 punishes running unauthorised betting with three to five years in prison and advertising it with one to three. Telegram’s own guidelines restrict real-money gambling as well. Our launch formats for gambling are described in the betting and iGaming guide; they do not change what Turkish law says.
• Crypto and forex. The licence question above is yours to answer before launch, with a Turkish lawyer if the offer is anywhere near the line.
• Pharma and CBD. We do not take them, in any country.
• Everything else — SaaS, B2B, e-commerce, education, non-financial consumer offers — runs with Turkey as the target and no licence layer.

FAQ

Is Telegram Ads available in Turkey in 2026?

Yes. Turkey is a country option on Euro and TON accounts, and our own campaigns delivered there on both: 874k impressions on Euro accounts and 3.5M on TON accounts.

Can I advertise crypto to Turkish users without CMB authorisation?

Not lawfully. For a foreign platform, a Turkish-language website or any promotion aimed at Turkish residents counts as activity directed at Turkey, which the law prohibits. What stays open is education that sells no trading service, and campaigns that leave Turkey out.

What did the March 2025 communiqués change?

They turned the 2024 law into operating rules: capital of TRY 150 million for platforms and TRY 500 million for custodians, a ban on guaranteeing returns and on leveraged sale of listed assets, and deadlines for existing platforms — a permit application by 30 June 2025 and an authorisation certificate by 30 June 2026, part of which the CMB extended in March 2026.

Are crypto payments allowed in Turkey?

No. Buying and holding crypto is legal; using it to pay has been prohibited since 30 April 2021. An ad for goods or services sold in Turkey should not offer “pay with USDT”.

Are Turkish CPMs higher than Brazilian?

On our Euro accounts, yes: Turkey €2.92 against €2.22 for Brazil. On TON accounts it is the other way round: Turkey 0.42 TON against 0.61 TON. The answer depends on the account type and the niches running in it, so compare markets inside one currency.

Can I run gambling or sportsbook ads in Turkey?

Betting in Turkey is a state monopoly. Sports betting is run through Spor Toto under Law No. 7258, and the right to organise games of chance for cash belongs to Milli Piyango (Decree-Law No. 320, article 41). Advertising unauthorised betting is a crime. Illegal operators are traced by MASAK and blocked by the Cybersecurity Presidency, which took over the BTK’s blocking powers on 31 July 2026 under Law No. 7590 (Euronews Türkçe): in December 2024 the finance minister reported that MASAK had analysed 17,304 people since 2023 and that Milli Piyango had reported about 222,554 sites to the BTK in eleven months of 2024 (Dünya). The regulator here is not the CMB. Whether your product may be advertised to people in Turkey is yours to establish.

Does Adsly help with CMB authorisation?

No. That is a project for a Turkish capital-markets law firm. We open the ad account and provide the tools to run it.

What about NFTs and token sales?

We have not found an official CMB text on NFTs that we can cite, so we make no claim either way. Before promoting an NFT marketplace or a token sale to Turkish residents, get a written opinion from a Turkish capital-markets lawyer.

What language should the creative be in?

Turkish, for anything aimed at Turkey: Telegram’s guidelines expect the ad, the channel and the destination to share a language. English belongs only in English-language channels.

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Turkey is a market where buying the impressions is the easy half. The other half is knowing which rulebook your offer answers to — and for betting it is not the one most guides name. Not sure where your offer sits? Ask us at @adsly_pro before you fund the account.