Telegram Ads in Morocco — Crypto Ban, Draft Law 42.25 and What Runs (2026)
TL;DR
Morocco is in transition — crypto is prohibited today, and the law that would regulate it is still a draft:
- Crypto status. Since November 2017 the Office des Changes has treated transactions in virtual currencies as a breach of the exchange regulations. Draft law 42.25 was published in November 2025 and was still under review in July 2026. Until it is enacted, the prohibition stands.
- No sourced count of Telegram users in Morocco exists. What can be sourced: 38.5 million people, 35.5 million internet users and a median age of 29.8 (DataReportal, Digital 2026: Morocco).
- Price: 0.21 TON per thousand impressions on 27k impressions (22 Aug–3 Oct 2026); no Euro-account measurement.
- French and Arabic. Run them as separate campaigns.
What runs without a licence question: tourism and travel, e-commerce, education, SaaS, real estate listings, consumer goods and services.
What has no Moroccan licence to cite yet: crypto. What needs local advice before launch: forex and other financial offers sold from abroad. Complying with Moroccan law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice.
The crypto situation — prohibited now, a draft law pending
Morocco is mid-transition, so the dates matter:
- November 2017 — the prohibition. The Office des Changes told the public that transactions carried out via virtual currencies are an infringement of the exchange regulations, liable to the sanctions and fines the regulations provide, and reminded them that financial transactions with other countries must go through authorised intermediaries (Office des Changes). A later joint warning by Bank Al-Maghrib, the capital markets authority AMMC and the Office des Changes says the use of virtual currencies remains unauthorised in Morocco (Office des Changes).
- November 2024 — a draft is announced. The governor of Bank Al-Maghrib said the bank had prepared a draft law regulating crypto-assets and that it was in the adoption process (Hespress, April 2026).
- November 2025 — draft law 42.25 is published. Prepared by the Ministry of Economy and Finance with Bank Al-Maghrib and the AMMC, it would license service providers and put token offerings under the AMMC and asset-backed tokens under the central bank. The Law Library of Congress noted in March 2026 that the bill “has not yet been enacted” (Library of Congress).
- July 2026 — still under review. Bank Al-Maghrib’s annual banking supervision report confirmed that work on the text continues and gave no date for its submission to parliament (Morocco World News, 22 July 2026).
So the position on 3 October 2026 is plain: the 2017 prohibition is in force and the licensing regime does not exist yet. Even the draft does not make cryptocurrency a means of payment; it treats crypto-assets as a separate class of financial asset that only authorised providers may handle. A crypto offer aimed at Morocco today has no licence to cite, and a draft is not a permission.
Audience reality
Telegram does not publish user numbers by country, and the estimates that circulate for Morocco come from sites we could not trace to a primary source, so we quote none. What can be sourced, all from DataReportal’s Digital 2026 report (data for late 2025):
- Online almost everywhere. 38.5 million people and 35.5 million internet users — 92.2% of the population.
- Young adults. Median age 29.8; 66.3% of the population lives in urban centres.
- French and Arabic. Telegram’s ad guidelines say the language of the targeted channel should match the language of the ad and of the destination: French creative for French-language channels, Arabic (Darija for a mass audience) for Arabic ones. We publish no split of who reads which; run both and let your own numbers decide.
- Moroccans abroad. If your audience is the diaspora in Europe, target the country they live in and the language or channels they read. We have no measurement for that segment.
What a thousand impressions costs — measured
Our own accounts, campaigns targeted at Morocco only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other.
| Account type | CPM | CTR | Cost per click | Impressions | Accounts |
|---|---|---|---|---|---|
| TON (in TON, 22 Aug–3 Oct 2026) | 0.21 TON | 1.61% | 0.013 TON | 27k | 2 |
We have no Euro-account measurement for Morocco yet, so there is no euro price to quote.
By niche, the whole Morocco base is sports betting: football and live-sports offers in Arabic with a first-deposit bonus in dirhams. Country-by-country tables for both account types are in the CPM by country guide.
Ad copy examples
These show tone, not legal clearance.
Tourism:
{Destination}: découvrez {experience}. À partir de {price} MAD. Réservez directement. ({Destination}: discover {experience}. From {price} MAD. Book direct.)
E-commerce (French/Darija):
{Brand}: livraison partout au Maroc. Paiement à la livraison. Livraison gratuite dès {amount} MAD.
Real estate (diaspora):
Investissez dans l’immobilier au Maroc. {Project}, {city}. Idéal pour la diaspora.
Adsly setup for Morocco
- Pick a Euro account. It can link to a website as well as to a channel, bot or Mini App, reach Russia and Ukraine, and have a declined ad escalated to a human through our direct line to Telegram moderation. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Morocco is open on both: the only countries where TON-funded ads are not served are Russia and Ukraine. Our only Morocco reading so far comes from TON accounts.
- Opening. A Euro account opens in 48 hours as a World account: its campaigns can target Morocco or any other available country. Minimum ad budget: €500. Payment in any cryptocurrency, no KYC. Price your Euro account →
- Targeting. Country: Morocco. Language: French and Arabic as separate campaigns. Then topics or the channels your customers already follow.
- Diaspora. A separate campaign per country of residence, with French creative, or the specific channels that audience reads.
- Frequency. Views per User: start at 1–2 (the form allows 1 to 4).
- Timing. We have no hour-of-day data for Morocco, so we publish no “best hours”. Read the hourly analytics of your own campaigns.
- Access and moderation. You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours.
Where the legal line runs
Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Morocco is decided by Moroccan law and by Telegram’s moderation, and that responsibility stays with the advertiser:
- Crypto. Prohibited under the exchange regulations since 2017; draft law 42.25 is not enacted. “P2P” wording does not change what is being promoted.
- Forex and investment offers from abroad. The exchange office requires financial transactions with other countries to go through authorised intermediaries. Check with local counsel before you target Morocco.
- Guaranteed returns. Telegram’s guidelines (§5.7) list “offers of investment with guaranteed return” among prohibited financial content, whatever the product.
- Gambling. Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote “online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value” (guidelines). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000 + 25% commission, or a full launch on our infrastructure, ad budget from €5,000 + 30% commission — described in the gambling policy guide. Neither changes Moroccan law; check it with local counsel.
- Pharma and CBD. We do not take them, in any country.
- Everything else — tourism, e-commerce, education, SaaS, non-financial consumer offers — runs with Morocco as the target and no licence layer.
FAQ
Is crypto legal in Morocco in 2026?
Not yet. The exchange office’s 2017 position — transactions in virtual currencies breach the exchange regulations — is still in force. Draft law 42.25 was published in November 2025 and was still under review in July 2026, with no date for parliament.
Can I advertise crypto in anticipation of the law?
A draft is not a permission: until the law is enacted and its licensing regime exists, there is no Moroccan authorisation an ad could cite. The decision and the risk are the advertiser’s.
How many Telegram users are in Morocco?
There is no reliable public figure, and we do not repeat estimates we could not trace to a primary source. What is documented: 38.5 million people, 35.5 million internet users and a median age of 29.8 (DataReportal, Digital 2026).
What runs in Morocco now?
Everything that does not need a financial licence: tourism and travel, e-commerce, education, SaaS, real estate listings, consumer offers.
French or Arabic creative?
Both, as separate campaigns: French for French-language channels, Arabic for Arabic ones. Telegram expects the ad language to match the channel language. English makes sense only for English-language channels.
How do I reach the Moroccan diaspora?
Target the country where they live and the language or channels they read. We have not measured that segment, so we give no price for it.
Is Morocco cheap?
Yes: 0.21 TON per thousand impressions on our TON accounts, measured on 27k impressions and 2 accounts. We have no euro figure for Morocco.
Who checks whether my offer is legal in Morocco?
You do. We do not verify licences and do not review an offer against Moroccan law; Telegram moderates each ad against its own guidelines. We open the account in 48 hours and give you access to the account on ads.telegram.org and to Pro Panel. Talk to us at @adsly_pro.
Morocco is a market in transition: the 2017 prohibition on crypto transactions is still in force, and draft law 42.25 is a draft. Until it is enacted, crypto has no licence to cite. Tourism, e-commerce, education and other non-financial offers run with no licence layer. Run French and Arabic as separate campaigns, and start from the measured 0.21 TON per thousand impressions.
