Telegram Ads in the Philippines 2026 — What Advertisers Run, Measured CPM, Euro Account in 48 Hours, SEC Crypto Rules and BSP Licensing

TL;DR

The Philippines has two crypto regulators, a real remittance economy and one thin price measurement on our accounts:

• BSP: licenses virtual asset service providers (VASPs) and has extended its moratorium on new VASP licences from 1 September 2025 (BitPinas, August 2025).
• SEC: the rules on crypto-asset service providers (Memorandum Circulars No. 4 and 5 of 2025) took effect on 5 July 2025 and also cover third parties that market crypto-assets (BitPinas, July 2025).
• Crypto adoption: 9th in the Chainalysis 2025 index, 19th in the 2026 edition.
• Online population: 98.0 million internet users, 83.8% of the population (DataReportal Digital 2026, data for late 2025). No reliable public count of Telegram users in the country exists.
• Measured CPM: 1.11 TON per thousand impressions on our TON accounts, 22 Aug–3 Oct 2026 (281k impressions, two accounts). No Euro-account measurement for the Philippines yet.

What runs: crypto from BSP-licensed and SEC-registered providers, GameFi with variable rewards, remittance, e-commerce, fintech, SaaS, mainstream consumer offers.

What needs caution: crypto services without Philippine registration, income promises in play-to-earn copy, offshore forex.

What advertisers run in the Philippines right now

The Philippines on Telegram Ads is, today, an English-language B2B market with casino demand behind it. Between 16 July and 13 October 2026, campaigns aimed at the Philippines in Adsly Pro Panel recruited payment agents and remote sales staff and pitched affiliate programmes; on the order side, a team in the Philippines ordered a gambling World account from us in September 2026. Below: what runs, what changed in 90 days, who buys, and the questions Filipinos type.

What runs, by format (Adsly Pro Panel, 16 July – 13 October 2026, our own accounts excluded):

Format	Ad language	What the ad offers
Payment-agent recruitment	English	”earn from every transaction you process, work remotely”
Remote B2B sales roles	English	a flexible schedule, pay based on results
Affiliate partner programmes	English	CPA, revshare or hybrid terms with partner support
Small gambling and trading tests	English	mixed offers

We publish panel CPM and CTR only for an aggregate of at least three advertisers, none of them above 80% of impressions, with at least 250,000 impressions. The Philippines did not clear that bar in this window, so this section names formats, not prices; the price measured on our TON accounts, 1.11 TON per thousand impressions, is in the cost section below.

What changed in the last 90 days

• Country targeting reached TON accounts on 22 August 2026. Until then our panel had no campaign aimed at the Philippines by country.
• From late August: English B2B recruitment and affiliate offers ran at a steady pace, month after month.
• From mid-September: the first small gambling tests appeared next to them.
• September 2026: a team in the Philippines ordered a gambling World account on our test-launch format; in October a media team asked for a World account.

Who orders accounts from the Philippines

• A gambling team ordered a World account with the test launch on our infrastructure in September 2026.
• A media team asked for a World account in October 2026.
• The market for these buyers is the world, not only the Philippines: both requests were for World accounts, with countries chosen per campaign.

Why this demand comes to Telegram

Meta lists the Philippines among its unsupported gambling markets (Meta gambling policy), so a casino or betting brand aiming at Filipinos has no route there. Telegram’s public ad policy bans gambling ads as well (§5.6); with Adsly gambling runs in two formats — an official Telegram Ads gambling account from a €25,000 ad budget (€31,250 in total), opened even without a licence, or a test launch on our infrastructure, a €5,000 ad budget plus €1,500 (€6,500) — both on the gambling Euro account page. Recruitment, affiliate, crypto and GameFi offers run on a regular Euro account.

«Online gambling ads philippines» — where can a casino brand advertise to the Philippines?

Not on Meta, which lists the Philippines among unsupported gambling markets, and not as an ordinary Telegram campaign, because Telegram’s public ad policy bans gambling ads (§5.6). With Adsly it runs in two formats of our own: the official Telegram Ads gambling account, from a €25,000 ad budget plus 25% (€31,250), opened even without a licence, or the test launch on our infrastructure, €5,000 + €1,500 = €6,500 — the format a team in the Philippines ordered in September 2026.

«Telegram ads account» — how does a team in the Philippines get one?

Order an Adsly Euro account on the Euro account page. It opens in 48 hours after payment, with no KYC and no documents, paid in any cryptocurrency. It is a World account — the Philippines or any other available country, chosen per campaign — its ads may link to external websites as well as to channels, bots and Mini Apps, and it comes with Pro Panel free for the account’s lifetime and our direct line to Telegram moderation.

«Telegram ads price» — what does it cost to start?

An Adsly Euro account is a €500 ad budget plus 30% — €650 in total — for regular niches, crypto, stocks, forex, VPN and CPA; nutra, adult and binary options take €5,000 + 30% = €6,500; gambling is €5,000 + €1,500 = €6,500 for a test launch on our infrastructure, or from €25,000 + 25% = €31,250 for an official Telegram Ads gambling account. The audience: our TON accounts measured 1.11 TON per thousand impressions for the Philippines (22 August – 3 October 2026); TON is Telegram’s own currency.

The BSP and SEC regime in 30 seconds

Two regulators, two angles:

• BSP (the central bank) licenses VASPs. Its Circular No. 944 of 2017 covered virtual currency exchanges and Circular No. 1108 of 2021 replaced it with guidelines for VASPs (BitPinas, updated March 2026). New licences are frozen for newcomers: the moratorium that began in 2022 was extended from 1 September 2025, subject to reassessment, by Memorandum M-2025-031; institutions the BSP already supervises may still apply (BitPinas, August 2025).
• SEC regulates crypto-asset service providers (CASPs). Memorandum Circulars No. 4 and 5 of 2025, issued on 30 May 2025 and effective 5 July 2025, require a Philippine-incorporated company with a physical office, at least PHP 100 million of paid-up capital and a disclosure document published 30 days before any marketing or sale; violations carry fines of up to PHP 10 million and up to five years in prison (Fintech News Philippines, 2025).

For Telegram Ads:

• The SEC rules are not only about exchanges. They reach third parties involved in marketing crypto-assets and related services, so check where your campaign stands before you launch.
• A crypto exchange or wallet targeting the Philippines should be able to show its BSP licence and SEC registration. The BSP tells the public to check a VASP’s registration on the BSP website before using it (Fintech News Philippines, September 2025).
• A provider with neither should not target the Philippines.

Audience reality

What can be sourced:

• Play-to-earn history. In early 2022 about 35% of Axie Infinity traffic, and the biggest share of its 2.5 million daily active users, came from the Philippines, according to its developer Sky Mavis (AFP via VnExpress, February 2022). That is a 2022 figure; we know of no comparable number for 2026.
• Crypto. Chainalysis ranked the Philippines 9th in its 2025 Global Crypto Adoption Index and 19th in the 2026 edition, which uses a new methodology.
• Remittances. Cash remittances from overseas Filipinos reached a record $35.63 billion in 2025, according to the BSP (GMA News, February 2026).
• Online population. 98.0 million internet users in October 2025 and a median age of 26.1 (DataReportal Digital 2026: The Philippines). The report does not list Telegram.

How these groups split inside Telegram’s Philippine audience is not something we have measured.

English or Filipino is a test. Telegram requires the ad language to match the language of the channel it runs in (ad guidelines, §4.7), so the channel list decides the language.

What a thousand impressions costs — measured

Our own accounts, campaigns targeted at the Philippines only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other.

Account type	CPM	CTR	Cost per click	Impressions	Accounts
TON (in TON, 22 Aug–3 Oct 2026)	1.11 TON	2.66%	0.049 TON	281k	2

We have no Euro-account measurement for the Philippines yet, so there is no euro price to quote.

Two accounts only, so read it as a direction.

We do not publish a per-niche split: the base is too thin to separate one niche from another honestly. Country-by-country tables for both account types are in the CPM by country guide.

Ad copy that stays inside the rules

BSP-registered crypto/VASP:

{Brand}: BSP-registered VASP. Buy, sell, send crypto with GCash. Crypto carries risk; values fluctuate. BSP registration #{ref}.

GameFi / P2E:

Play {GAME}, earn {TOKEN}. Free to play. Rewards vary. Withdraw to your wallet. (No income guarantees.)

OFW remittance:

Send money home to the Philippines instantly. Low fees. Direct to GCash / Maya / bank.

E-commerce:

{Brand}: {product} delivered nationwide. GCash, Maya, COD. Free shipping over ₱{amount}.

What does not belong in an ad:

• “Earn ₱{X}/day playing”. An income promise; Telegram’s guidelines prohibit get-rich-quick offers (§5.7).
• A registration the advertiser does not hold.
• “Guaranteed crypto profit”. The same clause covers investments with a guaranteed return.

Adsly setup for the Philippines

1. Account. A Euro account — a World account whose campaigns can target the Philippines. It links to websites as well as to channels, bots and Mini Apps, so a game that lives in a Mini App runs on it too. TON accounts have used the same country targeting since 22 August 2026 but link to Telegram destinations only.
2. Minimum ad budget. €500 per account — crypto, GameFi and stocks/investing as well as remittance, e-commerce, fintech and other standard niches. One Euro account covers both the website funnel and the Mini App, so one crypto or GameFi offer needs one €500 ad budget.
3. Opening. A Euro account opens in 48 hours, paperwork on our EU entity, payment in any cryptocurrency. You get the account itself on ads.telegram.org and Adsly Pro Panel.
4. Creative. English for English-language channels, Filipino for Filipino-language ones. Test both.
5. Payments. If you sell to consumers in the Philippines, put the local e-wallets they already use, such as GCash and Maya, on the landing page.
6. Targeting. The Philippines as the country, or a hand-picked list of GameFi, crypto, remittance and e-commerce channels.
7. Views per user. The campaign form lets you set 1 to 4 daily views per user. Start low and raise it only if delivery is slow.

What we won’t take

• “Earn ₱X/day” income promises in play-to-earn copy.
• Crypto exchanges or wallets targeting the Philippines without a BSP licence and SEC registration.
• “Guaranteed profit” copy.
• Offshore forex brokers targeting the Philippines directly.
• Gambling as an ordinary campaign: Telegram’s guidelines prohibit gambling ads outright (§5.6).

FAQ

Is crypto legal in the Philippines in 2026?

Yes, and regulated twice. The BSP licenses virtual asset service providers and has frozen new licences for newcomers while its moratorium stands. The SEC rules on crypto-asset service providers have been in force since 5 July 2025: registration, PHP 100 million of paid-up capital and a Philippine company with a physical office.

Why is the Philippines linked to GameFi?

Because of Axie Infinity. In early 2022 about 35% of the game’s traffic came from the Philippines, the largest share of any country, according to the game’s developer as quoted by AFP. We have no measurement of how that audience behaves on Telegram Ads today, so we make no performance promise for GameFi campaigns.

Can I advertise play-to-earn income?

Describe the game and say that rewards vary. Do not promise an income: Telegram’s guidelines prohibit get-rich-quick offers and investments with a guaranteed return (§5.7). If the token is marketed to people in the Philippines, the SEC’s crypto-asset rules apply to that marketing too.

English or Filipino creative?

We have no split by language for the Philippines. Match the ad language to the channel language, as Telegram’s guidelines require, and test both.

How big is the remittance market?

Cash remittances from overseas Filipinos reached a record $35.63 billion in 2025, according to the BSP. Remittance is a standard niche for us: the account starts at €500 of ad budget.

Do I need GCash or Maya on the landing page?

If you sell to consumers in the Philippines, yes: offer the e-wallets your buyers already use. We have no data of our own on how much it changes conversion.

Can I run gambling?

Not as an ordinary campaign. Telegram’s ad guidelines prohibit gambling ads outright (§5.6), in every country. How operators run anyway, and what it costs, is in the gambling policy guide; this guide does not treat the Philippines as a gambling market.

Does Adsly verify BSP and SEC registration?

Yes. Before a crypto-exchange ad targeted at the Philippines goes out we ask for the BSP licence and the SEC registration and check them against what the regulators publish.

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The Philippines regulates crypto through two bodies: the BSP, which has frozen new VASP licences, and the SEC, whose rules since July 2025 also reach those who market crypto-assets. On our TON accounts the country measured 1.11 TON per thousand impressions on a thin base of two accounts. Crypto and GameFi accounts start at €500 of ad budget, the same as remittance and e-commerce; no income promises, and gambling is not an ordinary campaign.