Telegram Ads in Indonesia (Iklan Telegram) 2026 — What Advertisers Run, Measured CPMs, Euro Account in 48 Hours, OJK Crypto Rules and the Payment Ban
Indonesia is the busiest Southeast Asian market in our panel by impressions: gold/XAUUSD trading education in Indonesian and English, casino and crypto-bonus funnels, campaigns split by province and device; teams from Hong Kong and Türkiye opened Euro accounts aimed at Indonesia. Meta, Google and TikTok take no gambling ads for Indonesia. Our Indonesia-only TON campaigns measured 1.82 TON per thousand impressions, a 4.90% CTR and 0.038 TON per click (2.8M impressions, 6 accounts, 22 August – 3 October 2026); no Euro measurement yet. Crypto trading has been under the OJK since 10 January 2025, Bank Indonesia does not allow crypto for payment, and distributing gambling content carries up to ten years in prison. An Adsly Euro account opens in 48 hours: €500 ad budget, €650 in total, crypto and stocks included.
TL;DR
Indonesia is a country option in the Telegram ad form on Euro and TON accounts alike. What we measured, and what the law says:
- Price. 1.82 TON per thousand impressions, 4.90% CTR and 0.038 TON per click on our TON accounts (2.8M impressions, 6 accounts, 22 August – 3 October 2026) — about three times Brazil’s 0.61 TON, so not a cheap market. No Euro-account measurement yet.
- Audience. 230 million internet users in October 2025, 80.5% of a population of 286 million, with a median age of 30.4 (DataReportal, Digital 2026: Indonesia). Telegram publishes no user count by country, so we quote none.
- Crypto is under the OJK. Supervision of digital financial assets, including crypto, moved from Bappebti to the Financial Services Authority (OJK) on 10 January 2025 (OJK, 10 January 2025).
- Crypto is not money. Bank Indonesia does not recognise virtual currency as a legitimate payment instrument; payments in Indonesia are made in rupiah.
- Gambling. Distributing electronic content that contains gambling is a crime under the electronic-information law; Telegram’s guidelines prohibit gambling ads as well.
Offers with no licence question — SaaS, e-commerce, education, consumer goods and services, games without stakes — target Indonesia like any other country. Complying with Indonesian law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice.
What advertisers run in Indonesia right now
By impressions, Indonesia was the busiest Southeast Asian market in Adsly Pro Panel between 16 July and 13 October 2026. What runs there is gold/XAUUSD trading education in Indonesian and English, casino and slot funnels with crypto bonuses, and crypto education split by province; on the order side, teams from Hong Kong and Türkiye opened Euro accounts aimed at Indonesia. Below: what runs, what changed in 90 days, who buys, and the questions Indonesians type.
What runs, by format (Adsly Pro Panel, 16 July – 13 October 2026, our own accounts excluded):
| Format | Ad language | What the ad offers | Panel numbers |
|---|---|---|---|
| Gold/XAUUSD trading education: Bookmap and order-flow reading, Elliott waves, entry zones | Indonesian and Malay-style copy, English | ”see the full setup in the channel”, “watch the zone, don’t chase the candle” | 2.38M impressions, 2.44 TON CPM, 3.67% CTR |
| Casino and slot funnels with crypto bonuses | Indonesian | bonus offers and 24/7 support bots | 0.73M impressions, 0.41 TON CPM, 7.80% CTR |
| Crypto and trading education | Indonesian | ”don’t just copy signals — learn the system and risk management behind each entry” | 56.7k impressions, 2.36 TON CPM, 2.05% CTR |
How they target. Advertisers already split Indonesia by province through the Locations field — North Sumatra, West Java, East Java, South Sulawesi — and run iOS and Android as separate campaigns.
Indonesia-only campaigns in the panel over these 90 days: 3.17M impressions from six advertisers at 1.97 TON per thousand, a 4.61% CTR and 0.043 TON per click (TON accounts). The 1.82 TON in the TL;DR is the price on our own accounts, 22 August – 3 October 2026.
What changed in the last 90 days
- Country targeting reached TON accounts on 22 August 2026. Until then our panel had no campaign aimed at Indonesia by country.
- 16 August – 16 September: Indonesian casino, slot and crypto-bonus funnels.
- 16 September – 13 October: gold/XAUUSD education in Indonesian and English took over, and Indonesia became the busiest Southeast Asian market in our panel by impressions.
- Province-level campaigns appeared: the same offer cut by province and device instead of one national campaign.
Who orders accounts for Indonesia
- A Chinese-speaking team in Hong Kong opened a Euro account for an Indonesian-language news channel in May 2026.
- A crypto team from Türkiye opened a Euro account aimed at Indonesia in May 2026.
- Buyers based in Indonesia asked for stocks accounts for Indonesia and for Türkiye, and a buyer in the United States asked for an education account aimed at Indonesia.
Why this demand comes to Telegram
Meta lists Indonesia among its unsupported gambling markets (Meta gambling policy), Indonesia is not on Google’s list of countries for gambling ads (Google gambling policy), and TikTok marks Indonesia “not allowed” for gambling (TikTok gambling policy). Google also disapproves forex-signal ads (Google financial products policy), which is where gold and trading channels run into a wall. Telegram’s public ad policy bans gambling ads as well (§5.6), so with Adsly gambling runs in two formats: an official Telegram Ads gambling account from a €25,000 ad budget (€31,250 in total), opened even without a licence, or a test launch on our infrastructure, a €5,000 ad budget plus €1,500 (€6,500) — both on the gambling Euro account page. Gold and forex channels run on a regular Euro account — see the forex signals Euro account.
«Jasa iklan telegram» — who runs Telegram ads for you in Indonesia?
Adsly does it two ways. You can run the campaigns yourself on an Adsly Euro account — a €500 ad budget plus 30%, €650 in total, for regular niches, crypto, stocks, forex, VPN and CPA; nutra, adult and binary options €5,000 + 30% = €6,500; gambling €5,000 + €1,500 = €6,500 for a test launch on our infrastructure or from €25,000 + 25% = €31,250 for an official Telegram Ads gambling account. Or you hand them to us: Managed Service for Telegram, and turnkey Meta, Google, TikTok and X campaigns from $10,000 a month of ad spend + 20%.
«Cara pasang iklan di telegram» — how do you place an ad on Telegram?
- Get an ad account. Order an Adsly Euro account on the Euro account page: it opens in 48 hours after payment, with no KYC and no documents, paid in any cryptocurrency.
- Pick the destination. A channel, a bot, a Mini App or an external website.
- Target. Indonesia as the country and Indonesian as the language; add provinces through the Locations field and split iOS and Android if your offer differs by device.
- Write the ad. Up to 160 characters, in Indonesian for Indonesian-language channels.
- Launch. Over 98% of the 13,199 campaigns we timed in September 2026 had a moderation decision within three hours; Pro Panel is free for the account’s lifetime.
«Iklan telegram eropa» — what is a European (Euro) Telegram ad account?
It is a Telegram Ads account billed in euros, which is what Adsly opens. It is a World account — Indonesia or any other available country, chosen per campaign — its ads may link to external websites, and it comes with our direct line to Telegram moderation. It opens in 48 hours after payment, with no KYC and no documents, paid in any cryptocurrency; the total for regular niches, crypto, stocks and forex is €650.
Who you reach in Indonesia
Telegram does not publish user numbers by country, and the figures that circulate for Indonesia could not be traced to a primary source, so we quote none. What can be sourced:
- A very large online population. 230 million internet users in October 2025, 80.5% of the population; median age 30.4; 60.0% of people live in cities (DataReportal, Digital 2026: Indonesia). Those are internet users, not Telegram users.
- Android. Android carried about 79% of mobile web traffic in Indonesia in September 2026 and iOS 21% (StatCounter). That is web traffic, not Telegram’s own split; the ad form lets you target each device type separately.
- A real crypto market. The OJK reported 22.93 million digital-asset trading accounts as of July 2026, with IDR 20.52 trillion of transactions reported for that month (RRI, 27 August 2026).
- Indonesian. Telegram’s ad guidelines (§4.7) say the language of the targeted channel should match the language of the ad and of the destination. An ad for Indonesian channels is written in Indonesian.
- No measured split. We have no data on how the Indonesian audience divides by city, age or interest, and we publish no percentages for it.
What it costs — measured on our accounts
Our Indonesia-targeted campaigns have so far run on TON accounts, so the measurement is in TON — single-country campaigns, all niches blended, 22 August – 3 October 2026:
| Metric | Indonesia, TON accounts |
|---|---|
| CPM | 1.82 TON |
| CTR | 4.90% |
| Cost per click | 0.038 TON |
| Impressions | 2.8M |
| Accounts | 6 |
These are TON prices, not euros, and we don’t convert them: a conversion at one day’s rate would turn a measurement into a guess. Our Euro accounts have no Indonesia-only measurement yet. By niche, gold and forex trading education carried 75.5% of the TON impressions at 2.31 TON per thousand and a 3.74% CTR; casino and slot funnels took 24.5% at 0.31 TON and an 8.29% CTR. The CPM by country guide has the full tables.
From Bappebti to the OJK in 30 seconds
Until 10 January 2025 crypto in Indonesia was supervised as a commodity by Bappebti, the commodity futures regulator. On that date the duties were handed over under Law No. 4 of 2023 on the financial sector and Government Regulation No. 49 of 2024, and split in two (OJK, 10 January 2025):
- To the OJK: digital financial assets, including crypto assets, and financial derivatives in the capital market.
- To Bank Indonesia: financial derivatives whose underlying is in the money market and the foreign exchange market.
What the regime looks like in 2026:
- The rulebook. OJK Regulation No. 27 of 2024 on the trading of digital financial assets including crypto assets, amended by OJK Regulation No. 23 of 2025, which widens the scope to products that resemble conventional financial instruments, including derivatives of digital financial assets (OJK).
- The licensed market. As of July 2026: two exchanges, two clearing houses, two custodians and 27 licensed digital financial asset dealers (RRI, 27 August 2026).
- Not a means of payment. Bank Indonesia states that virtual currencies “are not recognized as legitimate instrument of payment, therefore not allowed to be used for payment in Indonesia”, citing the Currency Act No. 7 of 2011, and forbids payment system and fintech operators to process transactions with them (Bank Indonesia, 13 January 2018).
What that means for an ad:
- Name the current regulator. A crypto trader’s ad that still says “registered with Bappebti” describes a regime that ended in January 2025. The authority is the OJK.
- Trading, not paying. “Buy and hold” is the lawful product; “pay with crypto” is not an offer to make to people in Indonesia.
- A platform without an OJK licence. Whether an ad from a foreign exchange aimed at Indonesia is itself an offer of an unlicensed service is a question to settle with Indonesian counsel before launch.
Ad copy that fits the rules
Telegram allows 160 characters per ad, so the licence line and the risk line have to be short. The examples are in Indonesian, as they would run:
Crypto asset dealer licensed by the OJK:
{Brand} — pedagang aset kripto berizin dan diawasi OJK. Beli Bitcoin mulai Rp100.000. Aset kripto berisiko tinggi; nilainya bisa turun. Bukan alat pembayaran.
Licensed payment app (name the authority that actually issued your licence):
{Brand}: kirim uang ke seluruh Indonesia. Berizin dan diawasi oleh {otoritas}. Biaya tertera di aplikasi.
Crypto education (no trading service promoted):
Pelajari cara kerja Bitcoin. Konten edukasi, bukan saran investasi. Aset kripto berisiko tinggi.
Mini App game:
Mainkan {nama} di Telegram. Ajak teman, kumpulkan poin. Gratis.
There is no example for a platform without a licence, on purpose: no wording turns an unlicensed service into a licensed one.
Adsly setup for Indonesia
- Pick a Euro account. It can link to a website as well as to a channel, bot or Mini App, reach Russia and Ukraine, and have a declined ad escalated to a human through our direct line to Telegram moderation. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Indonesia is open on both: the only countries where TON-funded ads are not served are Russia and Ukraine. Our only Indonesia reading so far comes from TON accounts.
- Opening. A Euro account opens in 48 hours as a World account: its campaigns can target Indonesia or any other available country. Minimum ad budget: €500 — crypto, stocks and investing included. Payment in any cryptocurrency, no KYC. Price your Euro account →
- Targeting. Country: Indonesia. Language: Indonesian. Then topics or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Indonesia is visible in the account, and we have not measured city-level campaigns.
- Frequency. Views per User: start at 1–2 (the form allows 1 to 4).
- Timing. We have no hour-of-day data for Indonesia, so we publish no “best hours”. Read the hourly analytics of your own campaigns.
- Access and moderation. You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours; across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved.
Where the legal line runs
Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Indonesia is decided by Indonesian law and by Telegram’s moderation, and that responsibility stays with the advertiser:
- Crypto. The licence question above is yours to answer before launch. The regulator is the OJK, and crypto is not a means of payment.
- Forex and other derivatives. Since January 2025 derivatives on money-market and foreign-exchange underlyings sit with Bank Indonesia and capital-market derivatives with the OJK. Which authority licenses your product is a question for Indonesian counsel.
- Guaranteed returns. Telegram’s guidelines (§5.7) list “offers of investment with guaranteed return” among prohibited financial content, whatever the product.
- Gambling and betting. Article 27(2) of the electronic-information law, as amended by Law No. 1 of 2024, prohibits distributing, transmitting or making accessible electronic information that contains gambling; article 45(3) sets the penalty at up to ten years in prison and a fine of up to IDR 10 billion (Hukumonline, 2024). Telegram’s ad guidelines prohibit gambling ads too: §5.6 says ads must not promote “online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value” (guidelines). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the gambling policy guide. Neither changes Indonesian law.
- Pharma and CBD. We do not take them, in any country.
- Everything else — SaaS, e-commerce, education, non-financial consumer offers, games without stakes — runs with Indonesia as the target and no licence layer.
FAQ
Is Telegram Ads available in Indonesia in 2026?
Yes. Indonesia is a country option on Euro and TON accounts, and our own TON campaigns delivered 2.8M impressions there between 22 August and 3 October 2026.
What changed when crypto oversight moved from Bappebti to the OJK?
The supervisor and the legal category. Since 10 January 2025 crypto assets are digital financial assets under the Financial Services Authority, with OJK Regulation No. 27 of 2024 as the rulebook. Ad copy that names only Bappebti is out of date.
Are crypto derivatives allowed in Indonesia?
OJK Regulation No. 23 of 2025 brought derivatives of digital financial assets into the OJK’s framework. What a specific product needs — which licence, which disclosures — is for Indonesian counsel; the Telegram side is simpler: no promise of returns.
Can I run forex or CFD ads in Indonesia?
Leveraged foreign-exchange products are derivatives, and since January 2025 derivatives with a foreign-exchange underlying are supervised by Bank Indonesia. We have not verified the licence conditions, so check them with Indonesian counsel before you target the country. An ad campaign does not replace a licence.
Is Indonesia cheaper than Brazil per CPM?
Not on our accounts. On TON accounts Indonesia measured 1.82 TON per thousand impressions against 0.61 TON for Brazil (22 August – 3 October 2026). Indonesia’s CTR is higher (4.90% against 3.65%), but a click still costs more: 0.038 TON against 0.017 TON. In euros the comparison is still open: our Euro accounts have measured Brazil (€2.22) but not Indonesia.
Indonesian or Malay creative — can one campaign cover both countries?
No. Indonesian and Malay are different standard languages, and Telegram’s guidelines expect the ad, the channel and the destination to share a language. Run Indonesia in Indonesian and a separate campaign for Malaysia.
What about Mini App launches?
A Euro World account links to Mini Apps directly and covers Indonesia like any other available country. We have no Mini-App-specific price: the 1.82 TON per thousand impressions measured on our TON accounts blends all niches. Keep stakes and cash prizes out of the game: the gambling rules above apply.
Can I target Jakarta only?
The ad form has a Locations field that searches locations inside the selected country. Which locations it offers for Indonesia is visible in your account; we have not measured city-level campaigns, so we promise nothing about Jakarta-only delivery.
Does Adsly help with an OJK licence?
No. Licensing is a project for an Indonesian law firm. We open the ad account and provide the tools to run it; we do not check licences, and opening the account is not an approval of your ad.
Indonesia is a large market and, at 1.82 TON per thousand impressions on our TON accounts, not a cheap one. The rules that matter fit on one line: the OJK for crypto, rupiah for payments, no gambling content. Write the ad in Indonesian, name the regulator that actually licensed you, and measure the rest. Questions about the account: @adsly_pro.
