Telegram Ads in Uzbekistan — NAPP Crypto Licences, Wallet in Telegram and Measured CPMs (2026)

TL;DR

Uzbekistan is open for Telegram Ads on Euro and TON accounts, and it is the cheapest country we have measured on Euro accounts:

• Price. €0.20 CPM, 0.90% CTR, €0.023 per click across 6.4M impressions on 2 Euro accounts (3 October 2026). On TON accounts: 0.26 TON per thousand impressions over 5.5M impressions.
• Audience. 33.1 million internet users in October 2025, 89.0% of the population, median age 27.0 (DataReportal, Digital 2026: Uzbekistan).
• Crypto goes through licensed providers only. Since 1 January 2023 residents may buy, sell and exchange crypto-assets only through national service providers licensed by the National Agency for Perspective Projects (NAPP) (NAPP).
• Wallet in Telegram is licensed there. It launched in Uzbekistan on 9 December 2025 under an NAPP licence, with payment by Humo, Visa and Mastercard cards (Times of Central Asia).
• Stablecoins are in a sandbox. A special legal regime for stablecoin payments started on 1 January 2026, run by NAPP together with the Central Bank.
• Gambling. Article 46 of the Law on Advertising prohibits advertising of gambling and other risk-based games, including online; Telegram’s guidelines prohibit gambling ads as well.

Offers with no licence question — SaaS, B2B, e-commerce, education, consumer goods and services — target Uzbekistan like any other country. Complying with Uzbek law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice.

Who you reach in Uzbekistan

Telegram does not publish user numbers by country. What can be sourced:

• A young country that is mostly online. 33.1 million internet users in October 2025, 89.0% of a population of 37.2 million; median age 27.0; about half the population lives in cities (DataReportal, Digital 2026: Uzbekistan). Those are internet users, not Telegram users.
• Telegram is the default messenger. Reporting on the Wallet launch, the Times of Central Asia wrote that it opened crypto access to more than 27 million local users and that Telegram usage exceeds 88% of the internet-connected population (Times of Central Asia, December 2025). That is the publication’s figure, not Telegram’s.
• Android. Android carried about 82% of mobile web traffic in Uzbekistan in September 2026 and iOS 18% (StatCounter). That is web traffic, not Telegram’s own split.
• Uzbek and Russian. Telegram’s ad guidelines (§4.7) say the language of the targeted channel should match the language of the ad and of the destination, so each language needs its own creative and its own campaign. We have no measured split of the audience by language, city or interest.

What it costs — measured on our accounts

Our own Euro accounts, campaigns targeted at Uzbekistan only, all niches blended, as of 3 October 2026:

Metric	Uzbekistan	For comparison: Russia
CPM	€0.20	€2.68
CTR	0.90%	0.65%
Cost per click	€0.023	€0.415
Impressions	6.4M	163.0M
Accounts	2	62

The same thousand impressions cost about thirteen times less than in Russia. Two accounts carry those numbers, so treat them as a direction. Our TON accounts also ran Uzbekistan-targeted campaigns — 5.5M impressions at 0.26 TON per thousand on 7 accounts — priced in TON, so not on this table. We do not publish a per-niche breakdown: split by niche, each row would describe one advertiser, not the market. The CPM by country guide has the full table.

The NAPP regime in 30 seconds

One agency holds the crypto file in Uzbekistan: the National Agency for Perspective Projects (NAPP). What it has put in place:

• Licensed providers only. From 1 January 2023 all operations with crypto-assets — purchase, sale, exchange — must go through national service providers; NAPP calls transactions on platforms without an Uzbek licence a violation of the law that entails administrative, criminal and other liability (NAPP, 29 December 2022).
• Not a means of payment. NAPP’s requirements for advertising crypto services oblige companies to state that crypto-assets are not a means of payment in Uzbekistan, except in cases established by legislation; the same requirements ban promises of returns, “easy enrichment” wording and discounts on crypto services (Spot.uz, 3 March 2026).
• The stablecoin sandbox. A presidential resolution of 27 November 2025 created a special legal regime for stablecoins from 1 January 2026, supervised by NAPP and the Central Bank; the sandbox regulation was registered by the Ministry of Justice under No. 3818, and on 2 September 2026 the HUMO stable token, pegged one to one to the sum, entered NAPP’s register for a twelve-month pilot (Anhor.uz, 11 September 2026).
• Tokenised stocks, as a pilot. On 5 March 2026 Wallet in Telegram added a Crypto Stocks section with more than 60 tokenised shares and ETFs for a one-month pilot with the exchange Asterium (Times of Central Asia).

What that means for an ad:

1. A crypto service needs an NAPP licence before it advertises to residents. A foreign exchange without one is, in NAPP’s wording, a platform on which residents’ transactions break the law. An ad aimed at Uzbekistan does not change that.
2. Say what the regulator wants said. Not a means of payment; no promised return; no “get rich” tone; no discounts on the crypto service itself.
3. Do not borrow someone else’s licence. “NAPP-licensed” in the ad must be your own licence, not Wallet’s or a partner’s.
4. Stablecoin payments exist only inside the sandbox. An offer to pay with stablecoins outside it describes something the law does not yet allow.

Ad copy that fits the rules

Telegram allows 160 characters per ad. One rule decides the language: article 6 of the Law on Advertising says advertising in Uzbekistan is distributed in the state language, Uzbek, and a translation may be added in other languages as long as it does not distort the meaning. So the Uzbek version is the one the law expects, and Russian is the addition. How that applies to a placement in a messenger is a question for local counsel.

Crypto exchange with an NAPP licence (Uzbek):

{Brend} — NAPP litsenziyasiga ega kripto-birja, №{raqam}. Kripto-aktivlar O‘zbekistonda to‘lov vositasi emas. Kiritilgan mablag‘ni yo‘qotish mumkin.

The same offer in Russian:

{Бренд} — криптобиржа с лицензией НАПП №{номер}. Крипто-активы не являются средством платежа в Узбекистане. Вложенные средства можно потерять.

E-commerce (Uzbek):

{Brend}: {mahsulot} O‘zbekiston bo‘ylab yetkazib beriladi. Humo va Uzcard orqali to‘lov.

SaaS / B2B (Russian):

{Продукт}: автоматизация продаж в Telegram. Поддержка на русском и узбекском. Тарифы в сумах.

There is no example for a crypto service without a licence, on purpose: no wording turns an unlicensed service into a licensed one.

Adsly setup for Uzbekistan

1. Pick a Euro account. It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Uzbekistan is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). We have measured Uzbekistan on both account types.
2. Opening. A Euro account opens in 2 business days as a World account: its campaigns can target Uzbekistan or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. Price your Euro account →
3. Targeting. Country: Uzbekistan. Language: Uzbek and Russian as separate campaigns. Then topics or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Uzbekistan is visible in the account, and we have not measured city-level campaigns.
4. Frequency. Views per User: start at 1–2 (the form allows 1 to 4).
5. Timing. We have no hour-of-day data for Uzbekistan, so we publish no “best hours”. Read the hourly analytics of your own campaigns.
6. Access and moderation. You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours; across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved.

Where the legal line runs

Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Uzbekistan is decided by Uzbek law and by Telegram’s moderation, and that responsibility stays with the advertiser:

• Crypto. The licence question above is yours to answer before launch. Residents may deal only through NAPP-licensed providers, and NAPP’s advertising requirements apply to the copy.
• Securities and services that raise money from the public. Article 42 of the Law on Advertising allows such advertising only with the licence or permit for that activity, prohibits guaranteeing income and requires a warning that the service may lead to a loss of capital. Telegram’s guidelines (§5.7) separately list “offers of investment with guaranteed return” among prohibited financial content.
• Gambling and betting. Article 46 of the Law on Advertising: advertising of gambling and other risk-based games, including those organised over the internet, is not permitted. Online betting has been a licensed activity under NAPP since 1 January 2025 (Gazeta.uz, 26 April 2024), but the advertising ban stands in the text of the law. Telegram’s ad guidelines prohibit gambling ads too: §5.6 says ads must not promote “online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value” (guidelines). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the gambling policy guide. Neither changes Uzbek law.
• Pharma and CBD. We do not take them, in any country.
• Everything else — SaaS, B2B, e-commerce, education, non-financial consumer offers — runs with Uzbekistan as the target and no licence layer.

FAQ

Is Telegram Ads available in Uzbekistan in 2026?

Yes. Uzbekistan is a country option on Euro and TON accounts, and our own campaigns delivered there on both: 6.4M impressions on Euro accounts and 5.5M on TON accounts.

What is Wallet in Telegram and how does it affect ads?

It is a crypto wallet built into the Telegram app. It launched in Uzbekistan on 9 December 2025 under an NAPP licence, so residents can buy, hold and transfer crypto without leaving the messenger. For an advertiser it shows where the bar is: a crypto service reaches Uzbek users legally when it holds an NAPP licence. It does not lend that licence to anyone else’s ad.

Should I run Russian or Uzbek creative?

Both, as separate campaigns. Telegram’s guidelines expect the ad, the channel and the destination to share a language, and the Law on Advertising makes Uzbek the language of advertising with other languages as an addition. We have no measured data on which language performs better, so test them against each other.

What is the 2026 stablecoin sandbox?

A special legal regime, in force since 1 January 2026 and run by NAPP with the Central Bank, in which stablecoins are tested as a means of payment. Its first registered token is HUMO, pegged one to one to the sum, in a twelve-month pilot since September 2026. Outside the sandbox crypto-assets are still not a means of payment.

Are tokenised stocks a niche to advertise?

So far it is a pilot: Wallet’s Crypto Stocks section ran for one month from 5 March 2026 with more than 60 tokenised shares and ETFs. If your product is in that field, the licence question comes first; article 42 of the Law on Advertising covers securities and bans promised income.

Why are CPMs in Uzbekistan lower than in Kazakhstan?

We can only say what we measured: €0.20 CPM over 6.4M impressions in Uzbekistan on Euro accounts, and €1.09 in Kazakhstan on a very thin base of about 11,000 impressions. Fewer advertisers bidding for the same audience is the likely reason, but that is an inference, not a measurement. Whether a cheap impression turns into revenue depends on your offer — measure it with postbacks.

Can I reach Russian speakers in Uzbekistan separately?

The targeting form has a language option next to the country, and you can target specific Russian-language channels. We have not measured how the audience splits by language, so we publish no share for either.

Can I advertise betting now that it is licensed?

Not on the strength of the licence alone. Article 46 of the Law on Advertising still prohibits advertising of risk-based games, and Telegram’s guidelines prohibit gambling ads. Whether and how a licensed operator may promote itself is a question for Uzbek counsel.

Does Adsly help with an NAPP licence?

No. Licensing is a project for an Uzbek law firm. We open the ad account and provide the tools to run it; we do not check licences, and opening the account is not an approval of your ad.

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Uzbekistan is the cheapest country in our Euro table and one of the few where the crypto rules are written down: licensed providers only, no payment use outside the sandbox, no promised returns, no gambling ads. Get the licence question answered first — the rest is an ordinary campaign in two languages. Questions about the account: @adsly_pro.