Telegram Ads for Gambling & iGaming: Launch Formats and Managed Service
Telegram’s public ad guidelines prohibit gambling ads, and casinos and sportsbooks advertise on Telegram anyway — through two launch formats that we open. This page explains both formats, shows where a one-off launch ends and the monthly managed service begins, says what each costs, and lists the gambling numbers we have actually measured.
What Telegram’s rules say about gambling
Section 5.6 of Telegram’s ad guidelines says ads “must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value”, and it names sports betting, lotteries, bingo, fantasy sports, tips and odds. There is no licensed-operator exception in the public text. Gambling runs on Telegram through approval granted per project: in the official format the operator’s product is reviewed and approved directly, which is why the brand can appear in the ad, while the test launch runs softer copy that we write and names no brand. The full reading of the rules is in our gambling policy guide.
The other large platforms do not ban gambling outright, but they gate it, as their policies read on 3 October 2026:
- Google Ads allows online gambling ads only in the countries it lists, and only from advertisers that have applied for and received Google’s gambling certification (Google Ads: Gambling and games).
- Meta allows online gambling and gaming ads only once the ad account has obtained authorization, with evidence that the activity is licensed or lawful in the territory it targets (Meta: Online Gambling and Games).
We do not quote a gambling CPM for Google or Meta: we have no measurement of our own there and found no public benchmark we could verify.
Two launch formats
There are two formats, and they differ in who writes the ad and what it may say — not in where the click lands. In both, the player who taps the ad arrives directly at your product.
| Test launch on our infrastructure | Official gambling account | |
|---|---|---|
| Ad budget from | €5,000 | €25,000 |
| Who writes the ad | We do | You do |
| Brand name, bonus figures, RTP in the ad | No | Yes |
| Link destination | Straight to your product | Straight to your product |
| Who launches the campaigns | Our manager, up to Active status | Our manager places your creatives and watches the first days |
| Account ready | 2 business days | 2 business days |
The ad budget is credited to your account and spent on impressions; it is not a fee. Our commission comes on top of it, and the order form shows the exact total before you pay. Both formats are opened on our EU entity, with no KYC and no documents, and are paid in any cryptocurrency.
Neither format is the second-rate one. Choose by what you already have: if your own creatives — brand, bonus, RTP — already convert elsewhere, the official gambling account puts them on Telegram as written. If you have an offer and a country and want to find out whether Telegram works for it, the test launch is written and placed by people who do this daily. The two are compared line by line in the official launch guide.
Launch is one thing, management is another
The €5,000 test launch includes a one-off launch: our manager writes the ads, sets the campaigns up and takes them to Active status. It does not include running them afterwards. Daily optimization, scaling and reporting are the managed service — a separate paid service that you can add to either format.
| Included in the launch format | Managed service | |
|---|---|---|
| Ad texts for the first campaigns | Test launch: written by us. Official: your own creatives | Yes, on an ongoing basis |
| Campaign setup and launch to Active status | Yes | Yes |
| Daily optimization of CPM bids and rules | No | Yes |
| Scaling into the channels that work | No | Yes |
| Reports in CSV, PDF or Excel | No | Yes |
| Price | Part of the account price | $1,000 per month + 20% of ad spend |
If you buy the launch alone, the campaigns are yours to run from the day they go Active. If you add the managed service, the managers keep running them.
What the managed service costs for gambling
The managed service costs $1,000 per month plus 20% of ad spend. Gambling is charged at the high-risk rate, like forex, binary options, adult and dating, nutra and payday loans; regular niches pay 10%. The percentage always applies — there is no version of the service that is the monthly fee alone.
| Monthly ad spend | Managed service fee |
|---|---|
| $5,000 | $1,000 + $1,000 = $2,000 |
| $10,000 | $1,000 + $2,000 = $3,000 |
| $30,000 | $1,000 + $6,000 = $7,000 |
The fee pays for management only. Your ad budget, the account and the account commission are separate.
What the managed service does
- Strategy, media plan and budgeting
- Creatives and ad texts, with AI text generation for variations
- Channel selection
- Getting ads through moderation
- Daily optimization of CPM bids and automation rules
- Scaling into the channels that work
- Reporting in CSV, PDF or Excel
Before you pay, agree the scope with your manager: who your contact is, how often you get reports and who signs off creatives.
What is not included
- The ad budget itself — it is credited to your account
- Opening the account and its commission
- Landing page, bot or Mini App development
- A gambling licence
- Payment system integration
How a declined ad is handled
A declined ad breaks a specific rule, so the work is to find the rule, fix everything in one pass and resubmit. On our accounts over 98% of 13,199 campaigns had a moderation decision within three hours (all niches, September 2026). We have no gambling-only timing and publish no gambling-only approval or decline rate.
1. Find the rule
Telegram shows a decline reason, and it is often a general one. The manager reads the ad and its destination against the ad guidelines: the wording, capitalisation and emoji, the link, and whether the destination matches the text.
2. Rewrite in one pass
Resubmitting with one fix at a time costs a review cycle per guess. Casino copy, sportsbook copy and poker copy trip over different wording — bonus and jackpot phrasing is the usual problem for casino ads — so each is rewritten for its own product.
3. Check the destination
Moderation reviews where the ad leads as well as what it says. A clean text that lands on a page or bot that does not match it is declined all the same.
4. Submit several variations
Several versions of a campaign, with different phrasing and different calls to action, go into review together. If one is declined, another is already being reviewed, and the launch does not wait for a single ad.
Countries and targeting
Country targeting is no longer a reason to choose one account type over another. Since 22 August 2026 TON and Stars accounts use the same targeting form as Euro: countries, languages, topics, devices, or specific channels, bots and search. What stays Euro-only is an ad that links to an external website, in-stream video, a custom button and human escalation of a declined ad through Adsly. TON-funded ads are not served in Russia, Ukraine, Israel and Palestine.
Every new Euro account is a World account: it can advertise in every country in the Telegram Ads targeting directory, and you choose the countries for each campaign inside it. Which countries you may lawfully target is your decision and your counsel’s: target only where your licence and local law allow it.
We do not publish a list of “best gambling countries”: our gambling base is too thin to split by country. All-niche prices per country are in the CPM by country guide.
We do not present India as a gambling market. Its Promotion and Regulation of Online Gaming Act, passed by Parliament on 21 August 2025, prohibits online money games, and advertising them can bring up to two years in prison and a fine of up to ₹50 lakh (Press Information Bureau, Government of India). More in the India guide.
The gambling numbers we measure
One row, measured on self-service Euro accounts with all countries blended (3 October 2026): €2.55 CPM and €0.019 per click across 175k impressions. The click-through rate on that row is 13.19%, which is suspiciously high for Telegram — quote it with caution and do not plan on it.
| Metric | Our data | Note |
|---|---|---|
| CPM, gambling vertical | €2.55 | Self-service Euro accounts, all countries blended |
| Cost per click, gambling vertical | €0.019 | Same base |
| CTR, gambling vertical | 13.19% | Suspiciously high for Telegram — do not plan on it |
| Impressions behind these figures | 175k | A thin base |
| CTR, all Euro campaigns | 0.85% | 257.7M impressions, all niches (7 September 2026) — the safer planning number |
| Campaigns decided within 3 hours | over 98% | 13,199 campaigns, all niches, September 2026 |
| Approval, all niches | Stars 99.9% · Euro 95.6% · TON 86.8% | 3 October 2026; no gambling-only rate |
| Account preparation, gambling | 2 business days | Quoted separately from ad review |
What we do not measure: gambling by sub-vertical, a gambling decline rate, and the cost of a registration or a first deposit. Telegram counts channel joins and bot starts as “actions”; what happens after that depends on your product and has to be measured with postbacks.
How to start
Write to @adsly_pro with your product, the countries you want, your budget and one more thing: whether you already have creatives that convert. That answer picks the format. Then:
- Account. In either format the account is ready in 2 business days.
- Launch. In the test launch our manager writes the ads and takes the campaigns to Active status. In the official format the manager places your creatives and watches them through the first days.
- Managed service, if you add it. Once the account is open, the managed team contacts you and agrees the launch plan with you: the conversion event, the reports and who signs off creatives. We do not promise a campaign launch date before that conversation.
- Daily work. With the managed service, bids, rules, declined ads and scaling are ours. Without it, they are yours.
Chat on Telegram Managed service: scope and pricing
Frequently Asked Questions
Which gambling products do you work with?
Online casino, sports betting, poker, slots and crash games. For pricing and launch formats they are one niche: the same two formats and the same minimum ad budgets apply to all of them.
What is the decline rate for gambling ads on Telegram?
We do not publish one: a split by niche is not something we can measure reliably. Across all niches, 99.9% of reviewed ads end up approved on Stars accounts, 95.6% on Euro and 86.8% on TON (3 October 2026), and over 98% of 13,199 campaigns had a decision within three hours.
What are the two launch formats for gambling?
An official gambling account from a €25,000 ad budget, where your own creatives run as written — brand name, bonus figures, RTP. And a test launch on our infrastructure from a €5,000 ad budget, where we write the ads and our manager launches the campaigns to Active status. In both, the click lands directly on your product.
Is the launch the same thing as the managed service?
No. The launch is one-off: the campaigns are set up and taken to Active status. The managed service is ongoing monthly work — daily optimization, scaling, reports — and is paid separately, at $1,000 per month plus 20% of ad spend for gambling.
How much does the gambling managed service cost?
$1,000 per month plus 20% of ad spend. At $10,000 of monthly ad spend that is $3,000; at $30,000 it is $7,000. The ad budget, the account and the account commission are separate.
What is the minimum budget for gambling on Telegram Ads?
An ad budget from €5,000 for a test launch on our infrastructure and from €25,000 for an official gambling account. The budget is credited to your account and spent on impressions; our commission is on top, and the order form shows the exact total before you pay.
What CTR can I expect for gambling ads on Telegram?
Our one measured gambling figure shows a 13.19% CTR on 175k impressions on self-service Euro accounts, all countries blended — suspiciously high for Telegram, so we do not plan on it. The safer reference is the 0.85% CTR across all Euro campaigns (257.7M impressions).
Can I target specific countries with gambling ads?
Yes. Since 22 August 2026 every account type has country, language and topic targeting. Every new Euro account is a World account, and you choose the countries for each campaign inside it; TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. Target only where your licence and local law allow.
Next step
Write to @adsly_pro with your product, your countries and your budget. We will tell you which launch format fits and whether the managed service is worth adding in your case.
$1,000 per month + 20% of ad spend for gambling.
