Euro Cabinet for Crypto Airdrops & Points Programs (2026)
TL;DR
Airdrops and points programs are one of the cleanest, highest-fit niches on Telegram Ads:
- Telegram audience is crypto-native; airdrop participation is structurally aligned.
- Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish an airdrop-only price.
- “Earn tokens / points by engaging” is engagement-style, not investment-style — moderates well.
- No token-buy CTA = no securities-style framing required.
Three flows:
- Protocol-launch airdrops — new token launching, retroactive distribution to early users.
- Retroactive points programs — protocol awards points for past activity, points later convert to tokens.
- Ecosystem-incentive campaigns — established protocol awards tokens for specific actions (LP, stake, vote, refer).
What runs: airdrop sign-ups, points-program registration, retroactive claim flows, ecosystem-incentive offers, TON-ecosystem incentive campaigns, mini-app airdrop quests.
What requires caution: airdrop ads that read as investment / securities (“buy {TOKEN}, get airdrop”), country-restricted airdrops (US users excluded for non-Howey-cleared tokens), gambling-adjacent token mechanics.
Why airdrops fit Telegram
Three structural reasons:
- Crypto-native audience. Crypto is a large part of our own base: 68,944 campaigns carry crypto wording in their creative (3 October 2026). Airdrop campaigns reach actual airdrop hunters in actual channels.
- Channel-target precision. Airdrop / points / NFT-flipper / DeFi-degen channels exist as discrete inventory. Channel-targeting is the sharpest lever for airdrop campaigns.
- TON integration. TON-ecosystem airdrops fit natively — wallet, mini-app, and Telegram ID all in one stack. TON mini-app airdrop quests are the strongest fit.
CPM — what we actually measured
| Vertical | CPM | CTR | Cost per click | Impressions |
|---|---|---|---|---|
| Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k |
Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not airdrops specifically: we do not publish an airdrop-only CPM, or a split by setup or country, because the base is too thin. For prices by country across all niches, see Telegram Ads CPM by country.
By the wording of the creative — title, text and link — and across all account types, 4,895 airdrop campaigns delivered 4.4M impressions at a 1.40% click-through rate, with 0.1% declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices.
Setup 1 — Protocol-launch airdrop
Goal: maximise unique-wallet sign-ups before TGE.
Adsly setup:
- Euro World account: every available country in one account, chosen per campaign; the ad can open a mini-app quest, a bot or an external claim page.
- Broad-reach campaigns: target the airdrop-channel audience across the countries you keep.
- Geo-restricted campaigns: exclude US for non-Howey-cleared tokens, language = EN primary.
- Creative: lead with the protocol’s specific value-prop, then the claim mechanic. “Claim {N} {TOKEN} for early use of {PROTOCOL}.”
- Views per User: start at 1–2 (the form allows 1 to 4).
- Track cost per qualified wallet per campaign — we do not publish a benchmark for it.
Setup 2 — Retroactive points program
Goal: register users into the program for ongoing accrual.
Adsly setup:
- Channel-target ecosystem channels (DeFi-degen, NFT-flipper, GameFi-grinder).
- Creative: lead with the retroactive eligibility (“you may already qualify”), then registration.
- Views per User: start at 1–2 (the form allows 1 to 4).
- Track cost per registered participant per campaign — we do not publish a benchmark for it.
Setup 3 — Ecosystem-incentive campaign
Goal: drive specific on-chain action (LP, stake, vote, refer).
Adsly setup:
- Geo-flexible based on protocol’s user base.
- Creative: lead with the specific action (“LP {pair} for {reward}”), include cost-of-action transparency.
- Views per User: start at 1–2 (the form allows 1 to 4).
- Cost per qualified action depends on action complexity; we do not publish a benchmark for it.
Protocol-launch airdrop:
Claim {N} {TOKEN} for being an early user of {PROTOCOL}. {Protocol-specific value-prop}. Distribution: {date}. No purchase required.
Retroactive points program:
{PROTOCOL} points season: {N} {POINTS} for qualifying past activity. Check eligibility on our site. Claims close {date}.
Ecosystem-incentive (LP):
Earn up to {APR}% (variable, not guaranteed) by providing liquidity on {PAIR}. Rewards in {TOKEN}. Bridge from your wallet — no broker required.
Mini-app quest airdrop:
Complete 3 quests in {APP} to earn {TOKEN}. New rewards weekly. Free to play, withdraw to TON wallet.
What doesn’t pass:
- “Buy {TOKEN} for guaranteed airdrop” — investment framing.
- “Earn {APR}% guaranteed” — yield-guarantee.
- “Airdrop value: $X” — specific dollar value claims trigger securities-style review.
- Sweepstakes / gambling-style “win prize” framing.
Adsly setup for airdrop campaigns
- Euro World account on our EU entity — every available country, chosen per campaign, with a direct line to Telegram moderation when an ad is declined.
- Geo configuration: exclude US (for non-Howey-cleared tokens), exclude regulated geos where retail crypto promotion is restricted (KR for unregistered tokens).
- Channel allow-list: airdrop-specific, ecosystem-specific, DeFi-degen, NFT-flipper, GameFi channels.
- Views per User: start at 1–2 (the form allows 1 to 4).
- Mini-app integration: if your airdrop has a mini-app quest, route the CTA into Telegram mini-app directly — it removes the cross-channel drop-off.
Where the legal line runs
Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser:
- Telegram’s rules. The ad guidelines prohibit “get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments” (§5.7, as it reads on 3 October 2026). A token sale dressed up as an airdrop, “investment opportunity” copy and “claim now, value $X” pump lines sit under that clause. §5.11 also lists “incentivized or automated clicks, including requests to perform actions on websites or services” — read it before you build a quest around off-platform tasks.
- Gambling mechanics. §5.6 says ads “must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value”, and token games built on a wager or a prize draw fall under it. With us gambling runs in two formats only — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000); see the gambling policy guide.
- Local law. Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market.
- What Adsly does not do. We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD.
FAQ
Are airdrops allowed on Telegram Ads?
Yes, as long as the campaign is structured as engagement / points / participation — not as a token sale.
What about US users?
Most non-Howey-cleared tokens cannot be promoted to US users. Geo-exclude US in the cabinet country list and accept some accidental US traffic via channel-targeting (reverse-solicitation framework).
How do mini-app quests fit?
Best fit. A mini-app airdrop quest runs inside Telegram, so there is no hand-off between the ad and the task. We have no measured completion-rate comparison against cross-channel flows.
What’s the best cabinet for airdrops?
A Euro World account: mini-app quests, bots, channels and external landing pages from one account, in every available country chosen per campaign.
What’s the cost per qualified wallet?
We do not publish a cost per wallet — it depends on your claim mechanic and channel list. The measured reference is the crypto vertical on our Euro accounts: €1.91 CPM, 0.53% CTR, €0.358 per click. Channel-targeting in established ecosystem channels is the main lever to bring it down.
How do I avoid securities-style framing?
Engagement-first copy (“complete tasks, earn tokens”), no dollar-value claims, no purchase-required, no guaranteed-yield, no “investment” language.
What about TON-ecosystem airdrops specifically?
Best fit. Wallet, mini-app, Telegram ID all in one stack — mini-app airdrop quests are the strongest format, and a Euro World account opens them inside Telegram.
Does Adsly help with token / legal structuring?
No — token legal structuring is handled by crypto counsel. We open the account; matching the creative to the token’s legal status stays with you and your counsel.
Airdrops fit Telegram Ads the way few niches do — crypto-native audience, channel-target precision, no token-buy CTA needed, mini-app native completion. The trick is engagement-first framing and geo discipline (exclude US for non-Howey tokens). Get the structure right and airdrop campaigns run cleanly on the platform.
