# Adsly.pro — full content for AI > Adsly.pro is an official Telegram Ads partner. This file contains the full prose body of every main landing page and all English guides, optimised for ingestion by AI search engines and large language models (ChatGPT, Claude, Perplexity, Google Gemini, Bing Copilot, Yandex AI). Index of URLs only: https://adsly.pro/llms.txt Localized versions: https://adsly.pro//llms.txt for lang in [ru, es, pt, tr, zh, hi, ur] --- # Main pages ## Adsly.pro — Telegram Ads Partner URL: https://adsly.pro/ Open a Euro advertising account with Adsly Pro Panel included. Choose the setup for your product, see the budget and commission, and manage campaigns in one place. Ad budget starts at €500 for regular niches and Forex, €1,000 for crypto and stocks, €5,000 for gambling, adult, nutra and binary options. Service commission is added separately. Examples at the minimum ad budget. Every new Euro account is a World account: it can advertise in every available country, and you choose the countries for each campaign. The order form confirms your exact quote, payment-currency conversion and any optional managed service before payment. Eligibility depends on the product, target country and advertising format. Confirm the specific project before payment. Opening a cabinet does not itself approve every ad or destination. Review your project: Specify your product, target country and language. Agree the scope and launch format. Check the order: Review the advertising balance, commission, payment amount and agreement before confirming. Receive access: Manage your cabinet in Adsly Pro Panel. Your order tracks progress and the scheduled opening date. Euro examples checked 2026-10-04: https://adsly.pro/data/cabinet-offers.json Agreement: https://adsly.pro/legal/euro-cabinet-agreement.html Evidence: https://adsly.pro/case-studies/ Contact: https://t.me/adsly_pro --- ## Open a Telegram Ads Euro Cabinet URL: https://adsly.pro/cabinet/ Open a Euro advertising account with Adsly Pro Panel included. Choose the setup for your product, see the budget and commission, and manage campaigns in one place. Ad budget starts at €500 for regular niches and Forex, €1,000 for crypto and stocks, €5,000 for gambling, adult, nutra and binary options. Service commission is added separately. Examples at the minimum ad budget. Every new Euro account is a World account: it can advertise in every available country, and you choose the countries for each campaign. The order form confirms your exact quote, payment-currency conversion and any optional managed service before payment. Eligibility depends on the product, target country and advertising format. Confirm the specific project before payment. Opening a cabinet does not itself approve every ad or destination. Review your project: Specify your product, target country and language. Agree the scope and launch format. Check the order: Review the advertising balance, commission, payment amount and agreement before confirming. Receive access: Manage your cabinet in Adsly Pro Panel. Your order tracks progress and the scheduled opening date. Euro examples checked 2026-10-04: https://adsly.pro/data/cabinet-offers.json Agreement: https://adsly.pro/legal/euro-cabinet-agreement.html Evidence: https://adsly.pro/case-studies/ Contact: https://t.me/adsly_pro --- ## Open a Telegram Ads TON Cabinet (via Adsly EU entity) URL: https://adsly.pro/ton-cabinet/ Open a TON-funded Telegram Ads cabinet on the same Adsly EU entity that hosts our Euro cabinets. More trust than a self-serve TON cabinet you would open yourself — Telegram Ads sees an established advertiser pool with operating history, not a fresh anonymous wallet identity. Higher approval rates on edge-case creatives. **Why open TON through Adsly instead of self-serve:** self-serve TON cabinets are provisioned on your own wallet identity (no operating history, stricter Telegram scrutiny). Adsly's TON cabinets live on our EU entity (same one as Euro cabinets) — Telegram recognises the advertiser pool, approval rates are materially higher on borderline creatives. You also skip the wallet setup, crypto bridging, and TON-funding workflow — pay any crypto, we convert to TON at quote-time snapshot rate. **Pricing:** €500 minimum first deposit for regular niches (€1,000 for crypto and stocks) at a flat 25% commission. The four full-bundle niches (gambling, nutra, adult, binary options) are €5,000 deposit + 30% = €6,500 — identical to Euro — with cloaking infrastructure and done-for-you launch included. 7% FX buffer on the USD invoice absorbs TON↔EUR volatility. **Coverage:** worldwide reach, EXCEPT four countries blocked by Telegram for TON-funded ads: RU, UA, IL, PS. No per-country targeting available (channel/bot list only — that's the TON platform limitation, not an Adsly limitation). **Destinations:** TON cabinets only link to Telegram destinations — a public channel, a bot, or a Telegram mini-app. External URLs (landing pages, websites) are not supported on TON. If you need to drive traffic to a website, use a Euro cabinet. **Niches:** same as Euro — forex, crypto, gambling, betting, adult, casino, sports betting, CFD, prop trading, signals, mainstream e-commerce, SaaS, education, finance. Not supported: pharma, CBD. The four full-bundle niches (gambling, nutra, adult, binary options) carry the €5,000 minimum and 30% commission. **Process:** pick TON in our cabinet wizard (Step 0 of any "Open Cabinet" CTA) → pay invoice in any crypto → cabinet provisioned same-day on Adsly EU entity → wired into Adsly Pro Panel alongside any Euro/Stars cabinets you have. **Refund:** EUR deposit pre-conversion is refundable (less network fees). Once converted to TON and credited to the cabinet, any remaining TON balance is not refundable by Adsly — TON volatility makes EUR-equivalent refunds impossible to honor consistently. **Moderation:** TON cabinets use Telegram's automated moderation only — no human escalation channel (unlike Euro, where Adsly has direct line to moderators). Pro Panel's AI Recreate automatically rewrites declined ads into compliant versions and resubmits hourly. --- ## Open a Telegram Ads Gambling Cabinet — Official or Test Launch URL: https://adsly.pro/gambling-euro-cabinet/ Adsly opens Telegram Ads gambling cabinets (online casino, sports betting, iGaming, slots, crash games, poker) in two formats. **Official direct gambling cabinets** — ad budget from €25,000 + commission. The operator's own creatives run as written: casino or brand name, welcome-bonus figures, free spins, RTP and a direct link to the product. Creatives still pass Telegram moderation before they serve; an Adsly manager places the campaigns. Details: https://adsly.pro/official-gambling-telegram-ads/ **Test launches on our infrastructure** — ad budget from €5,000 + commission. Adsly builds the moderation-ready entry, writes the ads, and a manager launches the campaigns to Active. **Both formats:** the cabinet opens in 2 business days on Adsly's EU entity; the ad budget is credited to the client's own cabinet (it is not a fee); the click goes straight to the client's product; no KYC, no licence and no company needed; pay in any crypto. Contact: Telegram @adsly_pro (https://t.me/adsly_pro). --- ## Adsly Pro Panel — Telegram Ads Management URL: https://adsly.pro/platform/ Adsly Pro Panel is the most powerful management dashboard for Telegram Ads. It is the only panel that unifies all three Telegram Ads cabinet types (TON, Euro, Stars) in a single interface. **Bulk operations:** edit 1000+ campaigns simultaneously — change budgets, schedules, targeting, ad creatives in batch. Critical for media buyers managing dozens of accounts. **IF/THEN automation rules:** create conditional rules that fire on metrics — e.g. "pause campaign if CPC > $0.50 for 2 hours" or "increase budget 20% if CPA < $30 for 24 hours". Rules run server-side in real time. **Hourly analytics:** track CPM, CTR, CPC, CPA, ROAS at hourly granularity. Detect performance drops within 60 minutes, not 24 hours. **AI ad-copy generation:** built-in AI generates compliant ad copy variants for forex/crypto/gambling moderation, with niche-specific risk disclaimers automatically inserted. AI Recreate function rewrites declined ads into compliant educational versions. **Channel quality scanner:** for targeting, scan Telegram channels for quality signals — subscriber engagement, posting cadence, geo-distribution, niche relevance. **Team management:** invite up to 20 team members (Agency plan), assign cabinet permissions, audit logs. **White-label option:** put your brand on top of the Adsly engine. Custom subdomain + logo + colors. See /white-label/. **Pricing:** included free for the lifetime of an Adsly-opened Euro cabinet or managed service. Standalone plans: Free (up to 10 campaigns, no automation rules), Pro $129/month (3 cabinets, unlimited campaigns, extra cabinet slots $19 each) and Agency $229/month (10 cabinets, unlimited campaigns). Every sign-up gets a 3-day Pro trial, no card required. --- ## Managed Service — Telegram Ads Run-for-You URL: https://adsly.pro/managed-service/ Adsly's Managed Service runs your Telegram Ads campaigns end-to-end. You provide the offer; we provide everything else — strategy, creatives, moderation pass, A/B testing, daily optimisation, weekly reports. **Pricing:** $1,000/month management fee + 10% of ad spend (20% for high-risk niches), for every niche. Managed Service is an add-on: ad spend runs through a cabinet, so the only minimum is the cabinet's first deposit — €500 for regular niches, €1,000 for crypto and stocks, €5,000 for gambling, nutra, adult and binary options. **What we run:** any niche we support for Euro Cabinet — forex, crypto, gambling, betting, adult, casino, CFD, prop trading, e-commerce, SaaS, education, news, VPN. We've run 1000+ campaigns across high-risk niches and built moderation playbooks for each. **Cabinet provision:** the managed service is bundled with cabinet opening — we use either a Euro cabinet under our partner entity, or a TON cabinet for token-launch / Web3 projects. **Cadence:** first campaigns go live within 3–5 business days of contract sign (includes creative production, moderation prep, test-campaign setup). After that, daily optimisation + weekly performance report. **Reporting:** weekly Slack/Telegram report with CPA, ROAS, top channels, creative breakdown, and proposed next steps. --- ## Adsly White-Label — Your Brand, Our Engine URL: https://adsly.pro/white-label/ Run the Adsly Pro Panel under your own brand. Custom subdomain, your logo, your colors, your domain emails. Pricing is discussed individually based on team size + cabinet volume. --- ## Adsly Partners — Revenue Share & Integrations URL: https://adsly.pro/partners/ Two partner programs: (1) Revenue share — affiliates earn a recurring share of cabinet commissions for referred clients; (2) Integrations — Telegram Ads SaaS, agencies, and tooling providers integrating the Adsly Pro Panel via API. Contact @adsly_pro to discuss specifics. --- ## Terms and Conditions URL: https://adsly.pro/terms/ Adsly is a campaign-management platform for Telegram Ads. We provide three product lines (Pro Panel, Euro Cabinet, Managed Service). All payments are in cryptocurrency, non-refundable after cabinet opening, refundable (less network fees and EUR/USD spread) before cabinet opening. Cabinet is subject to Telegram Ads policy; Telegram may suspend any cabinet at its sole discretion. Adsly's total liability is limited to fees paid in the 30 days preceding a claim. English is the governing language. Contact for questions: @adsly_pro. Full text: https://adsly.pro/terms/ --- ## Privacy Policy URL: https://adsly.pro/privacy/ Adsly collects only data needed to provide services: account info (email, Telegram handle), Telegram Ads credentials (encrypted at rest), payment info (crypto wallet addresses), cabinet-order metadata (URL being advertised, niche, geo), and analytics (page views, referrer, IP, UA). We do NOT collect KYC documents, government IDs, proof of address, or business registration. We do not sell data. We share with: hosting provider, a third-party crypto payment processor, Telegram (platform). Cookies: session cookies + attribution cookies (adsly_tracking, _fbp, _fbc on .adsly.pro for 60-90 days) + Yandex.Metrika (no Webvisor). GDPR rights honored (access, rectification, erasure, portability). Contact: @adsly_pro. Full text: https://adsly.pro/privacy/ --- # Campaign case studies Cumulative campaign snapshots. Spend is in native account currency. Platform actions are not verified registrations, first deposits or revenue. ## Chinese-language gaming URL: https://adsly.pro/case-studies/gaming-chinese-ton/ 31.9 million recorded impressions and 3.07 million clicks across 529 campaigns. A Chinese-language gaming portfolio in a TON account; spend and CPM are measured in TON. {"cabinet":"ton","currency":"TON","campaigns":529,"impressions":31951167,"clicks":3075533,"platformActions":35253,"spend":24909.05105,"ctrPct":9.625729789462776,"cpm":0.7795975355141175,"cpc":0.008099100562406581,"clickToActionPct":1.1462403427308372,"lastSyncAt":"2026-09-16T07:00:12.104457","postbackRows":0} ## Gaming bot funnel URL: https://adsly.pro/case-studies/gaming-bot-ton/ 87,772 clicks and 61,122 recorded platform actions across 207 campaigns. The 69.6% click-to-action ratio describes platform actions; player deposits require separate measurement. {"cabinet":"ton","currency":"TON","campaigns":207,"impressions":900258,"clicks":87772,"platformActions":61122,"spend":23642.4598,"ctrPct":9.749649544908237,"cpm":26.26187137465038,"cpc":0.26936220890488993,"clickToActionPct":69.63724194503942,"lastSyncAt":"2026-09-16T07:00:06.958515","postbackRows":0} ## Automotive advertising URL: https://adsly.pro/case-studies/automotive-euro/ 84.7 million recorded impressions and 635,989 clicks in a Euro account advertising vehicles. An archived scale example, last synced in May 2026. {"cabinet":"euro","currency":"EUR","campaigns":4796,"impressions":84757749,"clicks":635989,"platformActions":55685,"spend":361042.8802,"ctrPct":0.7503608903063247,"cpm":4.259703501564205,"cpc":0.567687303082286,"clickToActionPct":8.755654578931397,"lastSyncAt":"2026-05-13T18:15:35.044793","postbackRows":0} ## Trading advertising URL: https://adsly.pro/case-studies/trading-euro/ 2,053 campaigns with 14.6 million recorded impressions and 135,483 clicks. A trading-services Euro portfolio, last synced in April 2026. {"cabinet":"euro","currency":"EUR","campaigns":2053,"impressions":14582854,"clicks":135483,"platformActions":12434,"spend":71524.3334,"ctrPct":0.9290568224848168,"cpm":4.9046869289098005,"cpc":0.5279210926832149,"clickToActionPct":9.177535188916691,"lastSyncAt":"2026-04-28T22:59:22.20999","postbackRows":0} # Guides ## Telegram Ads Gambling Budget: CPC, First Deposits & Full Cost URL: https://adsly.pro/guides/telegram-ads-gambling-budget-calculator/ Date: 2026-09-15 Tags: Gambling, Budget, Measurement Plan a Telegram Ads gambling test with a budget calculator. Separate ad spend, commission, registrations and first deposits; compare €6,500 and €31,250 starts. A useful gambling acquisition plan connects **the complete starting payment to first deposits**, with each conversion assumption visible. Adsly’s test launch starts with €5,000 ad budget plus €1,500 service commission: €6,500 total. The official format starts with €25,000 ad budget plus €6,250 commission: €31,250 total. The calculator below lets you change click cost and conversion assumptions. Its default values — €0.30 per click, 5% of clicks registering, 10% of registrations making a first deposit — are an illustrative scenario. None of the three is a rate we measured, and none is a forecast from our case studies: replace them with your own numbers. ## What does the first payment cover? | Format | Ad budget | Initial commission | Initial payment | |---|---:|---:|---:| | Test launch | €5,000 | €1,500 | **€6,500** | | Official gambling launch | €25,000 | €6,250 | **€31,250** | The ad budget funds delivery. Commission is a separate service cost. The formats also differ in access: the test launch is run through the Pro Panel only, while the official gambling account gives you access to the account on ads.telegram.org and to the Pro Panel. Review [the two launch formats](/official-gambling-telegram-ads/) before choosing. Telegram's ad guidelines prohibit gambling ads (§5.6, [guidelines](https://ads.telegram.org/guidelines)), and compliance with the law of the country you target is the advertiser's responsibility. A historical TON case does not establish approval or performance for an official Euro launch. ## How do clicks become first deposits? Use three separate quantities: 1. Clicks = ad budget ÷ CPC. 2. Registrations = clicks × click-to-registration rate. 3. First deposits = registrations × registration-to-first-deposit rate. For example, €5,000 at an assumed €0.30 CPC produces an estimated 16,667 clicks. At 5% click-to-registration and 10% registration-to-first-deposit, that is approximately 833 registrations and 83 first deposits. The click price and both percentages are assumptions you supply. In that scenario the media cost per first deposit is €60. Including the €1,500 initial commission makes it **€78**, before any other business costs. This difference is why a low CPC alone cannot tell you whether a test is profitable. ## What have we actually measured? Our measured gambling figures are in TON, on TON accounts, for campaigns whose title contains casino, bet, slot, gambl or poker (3 October 2026): 4,606 campaigns with spend on 68 accounts, 10,213 TON and 11.8 million impressions — 0.86 TON per thousand impressions. Leaving out campaigns with a click-through rate above 25%, that bought 403,915 clicks at 0.024 TON each and delivered 51,900 users into the product at 0.19 TON each, with 12.8% of clicks completing the action. On Euro accounts the same set has €412 of spend on 174k impressions — too thin to price from. We therefore have no measured euro click price to put into the CPC field, and the €0.30 default is a placeholder. Two limits on those figures. They are in TON and must not be read as euros. And a user delivered into the product is a channel join, bot start or app launch, not a registration: do not enter 12.8% as your click-to-registration rate, do not apply a registration-to-deposit rate to those users, and do not derive a cost per depositor from them. None of our figures measures a deposit. ## How should you read campaign case studies? Start with [the Chinese-language gaming TON portfolio](/case-studies/gaming-chinese-ton/) and [the gaming bot funnel](/case-studies/gaming-bot-ton/). They include recorded impressions, clicks, platform actions, native-currency spend and calculation methods. A platform action is not automatically a player registration or a first deposit. These portfolios have no linked advertiser postbacks at the snapshot date. TON amounts must not be read as euros. The cases demonstrate observed advertising activity, not guaranteed deposit economics. ## What needs to be measured during your test? Record a stable click/campaign reference in your landing page or bot flow. In your own tracker, distinguish registration, first deposit and repeat deposit. Define what counts as a valid new player and deduplicate repeated events. Align the reporting window, currency and attribution rules before comparing media spend with acquisition outcomes. Adsly supports advertiser postback data, but generic `conversion` events can represent different actions. A reliable FTD report requires an agreed event definition; the word “conversion” alone is insufficient. ## What should you prepare before opening an account? Bring your project, intended markets, preferred account format, available test budget and acceptable acquisition cost. Decide who supplies creatives and who verifies conversion reporting. Use the calculator as a discussion model and replace assumptions with observed data once the campaign runs. [Compare gambling accounts](/gambling-euro-cabinet/) or [discuss your project with Adsly](https://t.me/adsly_pro). --- ## Telegram Ads for iGaming Teams: Operator, Affiliate & Agency Brief URL: https://adsly.pro/guides/telegram-ads-igaming-media-buying-brief/ Date: 2026-09-15 Tags: iGaming, Agency, Gambling, Analytics Plan an iGaming advertising project by buyer role, product, market and measurement. A practical brief for casino, sportsbook, poker and Telegram bot teams. The question “Can you run gambling?” leaves too much unresolved for a meaningful quote. A sportsbook operator, a poker community and an agency managing several brands can all ask it while needing different services. Use the brief below to make the scope, cost and reporting concrete before you commit a budget. ## Which team is buying? | Buyer | First decision | Evidence to request | |---|---|---| | Licensed operator | Which brand and customer market will this project serve? | Scope, placement approval, order breakdown and reporting access | | Affiliate team | Which offer, traffic source and conversion events does the operator accept? | Written source acceptance, attribution rules and event reconciliation | | Media-buying agency | Who pays, owns access and manages each client account? | Account roles, separate balances and a reporting example | | Existing advertiser | Is the requirement a new account or better campaign management? | A Pro Panel workflow demonstration; account opening may be a different purchase | | B2B software supplier | Are you selling business software or promoting a player offer? | Classification of the actual product and destination; do not assume the gambling price automatically applies | Choose the [Euro account service](/cabinet/) for account opening, [Pro Panel](/platform/) for management tools or [managed service](/managed-service/) for ongoing campaign operations. Clarifying this distinction prevents a software subscription from being mistaken for an advertising balance. ## Casino, sportsbook, poker and bots need different measurement This is a planning framework, not a claim that every format is available for every market. Resolve [project approval and public advertising policy](/guides/telegram-ads-gambling-policy/) first. | Product | What to define in the brief | What not to treat as a sale | |---|---|---| | Casino, slots or live casino | Registration, verified first deposit and campaign cohort | Click, app open or an unspecified “action” | | Sportsbook | Market, campaign period and first-deposit reporting window | Joining a sports channel | | Poker | Eligible market, account registration and the agreed activation event | Community membership alone | | Telegram bot or Mini App | Bot/app open, completed registration and server-confirmed conversion as separate events | Pressing Start or opening the app | | Social or free-to-play game | What users can buy, win or redeem; the actual business model | Assuming that a “game” label determines account eligibility or pricing | For an operator, a first-time depositor is a customer event. For Adsly, a new account buyer is a service sale. Keep those two funnels separate in reporting. ## Separate team location, customer market and language A Chinese-speaking team in Hong Kong may evaluate an English-language agency offer for a project serving another permitted market. Record all three dimensions independently. Language does not prove location, and a company's address does not establish its advertising rights in another country. Brazil is closed to betting advertising: Medida Provisória nº 1.394 of 25 September 2026 prohibits fixed-odds betting — sports betting and online games — and its advertising in any medium, including by operators based abroad, and it extinguishes the authorisations issued under Lei nº 14.790/2023. Congress's first sixty-day window to convert it into law runs to 23 November 2026 ([Congresso Nacional](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871)); status as of 3 October 2026, details in the [Brazil guide](/guides/telegram-gambling-ads-brazil/). For a Great Britain project, review the [Gambling Commission advertising requirements](https://www.gamblingcommission.gov.uk/licensees-and-businesses/guide/advertising-marketing-rules-and-regulations). Hong Kong has a limited authorised gambling framework: see the [government's policy](https://www.hyab.gov.hk/en/policy_responsibilities/District_Community_and_Public_Relations/gambling.htm). These checks are market-specific; an account provider cannot substitute for them. ## Agree what your first budget must prove Adsly's gambling test launch on our infrastructure starts from a **€5,000 ad budget + commission**. The official gambling account starts from **€25,000 + commission**. The order form shows your exact price and the payment-currency conversion before you pay; optional additional services are separate. Compare the [two launch formats](/official-gambling-telegram-ads/) and use the [budget calculator](/guides/telegram-ads-gambling-budget-calculator/) to test your own assumptions. Define the measurement window, allowed spend and decision rule before launch. For example, a project can require a reconciled registration-to-deposit report before approving another budget. Use your own commercial threshold; a generic industry CPA does not establish your break-even point. Our [published campaign cases](/case-studies/) distinguish currency, impressions, clicks and platform actions. They are useful operational evidence. They do not establish player revenue, a guaranteed FTD count or a universal acquisition cost. ## Copy this project brief ```text Team role: operator / affiliate / agency / software supplier Product and destination URL: Team location: Target customer countries: Audience language: Project and placement permissions: Service needed: account / panel / managed campaigns Advertising balance and total payment budget: Success event and measurement window: Who supplies conversion data and who approves the next budget: ``` Send the brief to [@adsly_pro](https://t.me/adsly_pro) to discuss the project. Before payment, review the [account agreement](/legal/euro-cabinet-agreement.html), the included work and your exact order breakdown. --- ## Official Telegram Ads Gambling Cabinet: Direct Casino Creatives from €25,000 URL: https://adsly.pro/guides/official-telegram-ads-gambling-launch/ Date: 2026-09-07 Tags: Gambling, Euro Cabinet, iGaming Two ways to run casino and sportsbook ads on Telegram Ads: the official gambling cabinet from €25,000 with your own direct creatives, and the test launch on our infrastructure from €5,000. What each one lets you say. Ask ten affiliate managers whether you can advertise a casino on Telegram and you get ten versions of the same shrug. Half say it is banned. Half say it works "if you are careful." Both answers come from people who have only ever seen one way of doing it. The first half are reading the rulebook correctly: §5.6 of Telegram's ad guidelines says ads must not promote gambling involving real money, prizes or goods of any value ([guidelines](https://ads.telegram.org/guidelines), read on 3 October 2026; our [policy guide](/guides/telegram-ads-gambling-policy/) walks through the wording). What follows describes what we open, not a clause in Telegram's public policy. There are two ways. They open on the same timeline, and in both of them the player who taps your ad lands **directly on your product** — no interstitial, no second click, no leaked conversion. What differs is the sentence you are allowed to write, and how you reach the account. ## The two formats, side by side | | Test launch on our infrastructure | Official launch | |---|---|---| | Ad budget from | **€5,000** | **€25,000** | | Our commission on top | 30% | 25% | | Who writes the ad | We do | You do | | Brand name in the creative | No | Yes | | Bonus figure, free spins, RTP in the creative | No | Yes | | Link destination | Straight to your product | Straight to your product | | Moderation-ready entry built for you | Yes | Not needed | | Campaigns placed by a manager | Yes, to Active | Yes, and watched through the first days | | Your access | Pro Panel only | ads.telegram.org and the Pro Panel | | Cabinet ready | 2 business days | 2 business days | Neither line of that table is the "safe" one. They are two different products for two different kinds of advertiser, and the honest way to choose is to look at what you already have. ## What the official launch actually means It means the copy your affiliates already convert with goes into Telegram unchanged: - 🔥 **Get your FREE 188 Spins now!** 🔥 - 🎰 **New players claim 2880 welcome bonus** 🎁 - 👉 **Games with 98% RTP** 🎩 Brand name in the ad. The bonus number in the ad. The button pointing at your casino, your app, your bot — whatever your funnel already ends in. Nothing gets softened on the way in, nothing gets rewritten "for compliance," and you do not spend a week arguing with an account manager about whether the number 188 is a promise. The creatives still pass Telegram's own moderation before they serve. That is not a formality and it is the reason we place the campaigns for you instead of handing over an empty cabinet: knowing how a direct bonus creative has to be *built* to serve is the actual expertise, and it is included. Across our whole base — every account type, not only official gambling cabinets — moderation declined 8.2% of campaigns with a gambling title (727 of 8,840, 3 October 2026) against 4.9% in every other niche, and 16.7% of casino and slots campaigns. Entry is an ad budget of **€25,000**. That number scares people until they read what it is — it is credited to your own cabinet and spent on impressions. It buys Telegram traffic for your casino and it stays yours until you spend it. It is not a setup fee, not a retainer, and not money that vanishes into an agency. Our commission comes on top at 25%: €25,000 + €6,250 = €31,250 at the entry budget. ## What the test launch on our infrastructure actually means Here we do the writing, and the register changes: - 🎰 **Play games and win prizes now** - 🎮 **Join and start playing today** Softer, deliberately. Around that ad we build the moderation-ready entry your offer needs, then a manager sets the campaigns up and takes them to **Active**. You never write a creative brief, you never rebuild a landing page, and you never touch the moderation side of it. You send a link; you get a cabinet that is already spending. The player still arrives at your product in a single tap. That is the part media buyers assume they are giving up on the smaller-budget route, and they are not. Entry is an ad budget of **€5,000**, on the same terms: it lands on your cabinet and it is yours to spend. The commission on top is 30%: €5,000 + €1,500 = €6,500. ## Which one is yours One question decides it: > **Do you already have creatives that convert?** If yes — if you have an in-house creative team, a bonus structure you have tested across other channels, a brand players recognise — the official launch puts those assets in front of Telegram traffic untouched. That is normally the higher ceiling, because your own winners have already been selected by real data. If no — if you have an offer and a geo and you want to find out whether Telegram works for it — the test launch on our infrastructure is written and placed by people who do this daily. €5,000 gets a running cabinet without a single asset of your own, and it is a far better test than shipping your first draft. Budget is the second filter, and it is not a subtle one. If €25,000 in a single ad budget is not a decision you can make this quarter, the test launch is the format that exists for you, and there is nothing second-rate about it. ## What both formats include Whichever one you take: - **Cabinet on our EU entity.** We hold the Telegram Ads reseller relationship. You are not asked for documents, a gambling licence or an EU company. We do not check licences: the licence and compliance with the law of the country you target stay your responsibility, and opening a cabinet approves no ad. - **Any cryptocurrency.** No cards, no bank wires, nothing routed through your finance team. - **Adsly Pro Panel, free for the life of the cabinet.** Bulk editing across thousands of campaigns, hourly analytics, automation rules, AI ad copy, and every cabinet you own in one screen. The official gambling cabinet also gives you access to the account itself on ads.telegram.org; the test launch is run through the Pro Panel only. - **Any country.** Every new Euro cabinet is a World cabinet: it can advertise in every country Telegram Ads offers, and you choose the countries for each campaign inside it. Whether your product may be advertised in a country is a question of that country's law, not of the cabinet. - **2 business days** from payment to a cabinet that is ready to run; after that the team agrees the launch plan with you. ## Three mistakes that cost gambling advertisers money here **Assuming the smaller-budget format means a worse click.** It does not. Both formats send traffic to the same destination in one tap. If someone tells you the €5,000 route costs you a click, they are describing somebody else's infrastructure. **Running a large budget through the test launch.** The commission is a flat percentage: 30% on the test launch, 25% on the official cabinet. If you are putting €25,000 or more into Telegram anyway, the official cabinet costs €1,250 less commission on every €25,000 — and your own creatives run as written. Price the official format first. **Treating the cabinet as the answer to the legal question.** No large platform simply allows gambling ads. Meta permits them only for ad accounts it has authorised, on evidence that the activity is licensed or otherwise lawful in the territory targeted ([Meta](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/gambling-games/)); Google only in the countries it lists, with country-specific certification ([Google Ads](https://support.google.com/adspolicy/answer/15132179)); Telegram's own guidelines prohibit them (§5.6). None of that tells you what the law of your target country says, and the law moves faster than platform rules. Brazil, as of 3 October 2026: Medida Provisória nº 1.394 of 25 September 2026 prohibits operating, offering, intermediating and advertising fixed-odds betting — sports betting and online games — in Brazil, including by operators abroad who offer them to people there, and gave ten days to take advertising down. It is in force. Congress's first sixty-day window to convert it into law runs to 23 November 2026 and can be extended once by another sixty days; if it is not converted it lapses ([Congresso Nacional](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871); our [Brazil guide](/guides/telegram-gambling-ads-brazil/)). Check the law of every market before you fund it. ## Start Pick your format on step one of the [cabinet order form](/cabinet/) — the price recalculates itself as you choose, and the exact total appears before you pay anything. Questions on a specific geo or a specific offer go to [@adsly_pro](https://t.me/adsly_pro). **Related reading:** [Is gambling allowed on Telegram Ads?](/guides/telegram-ads-gambling-policy/) · [Gaming benchmarks: two TON campaign portfolios](/guides/telegram-ads-gambling-benchmarks-2026/) · [Telegram vs Meta vs Google for iGaming](/guides/telegram-ads-vs-meta-vs-google-gambling/) --- ## Telegram Ads in Hong Kong: Measured Cost, Language and Local Rules (2026) URL: https://adsly.pro/guides/telegram-ads-hong-kong/ Date: 2026-09-07 Tags: Hong Kong, Gambling, Euro Cabinet Telegram Ads in Hong Kong on our TON accounts: 0.87 TON per thousand impressions, 2.98% CTR, 0.029 TON per click over 108k impressions on five accounts. Which language to write in, what the SFC, the HKMA and the Gambling Ordinance mean for an ad, and how to set it up. On our TON accounts, campaigns targeted at Hong Kong alone cost 0.87 TON per thousand impressions and drew a 2.98% click-through rate between 22 August and 3 October 2026. It is a thin base — 108,000 impressions on five accounts — so read it as a first bearing, not a benchmark. The rest of this guide covers what does not depend on sample size: who you are writing for, what Hong Kong law says about crypto and betting ads, and how to set a campaign up. ## What we measured Single-country campaigns on TON accounts we operate, all niches blended, 22 August–3 October 2026, prices in TON. Hong Kong next to other East and South-East Asian markets from the same table: | Country | CPM, TON | CTR | Cost per click, TON | Impressions | Accounts | | --- | --- | --- | --- | --- | --- | | Hong Kong | 0.87 | 2.98% | 0.029 | 108k | 5 | | Thailand | 0.79 | 2.57% | 0.063 | 99k | 3 | | Philippines | 1.11 | 2.66% | 0.049 | 281k | 2 | | Singapore | 1.37 | 2.12% | 0.064 | 497k | 7 | | Indonesia | 1.82 | 4.90% | 0.038 | 2.8M | 6 | | Malaysia | 1.87 | 1.44% | 0.124 | 1.7M | 8 | | Vietnam | 4.09 | 8.33% | 0.073 | 1.0M | 3 | Three things this table does not say. **It is not a euro price.** Our Euro accounts have not run Hong Kong-only campaigns, so there is no euro CPM to quote, and we do not convert TON into euros. **It is not a market average.** Five accounts are five advertisers with their own offers and creatives. A sixth could move the row. **It is not an audience size.** We have found no figure for Telegram users in Hong Kong that we could verify, so this guide has none. What we can show is delivery: ads targeted at Hong Kong were served and clicked. ## Who reads the ad: Cantonese first, English second Hong Kong had about 7.50 million residents in mid-2025. Chinese and English are both official languages, and in the 2021 Population Census 88.2% of residents aged five and over named Cantonese as their usual spoken language, 4.6% English and 2.3% Putonghua ([GovHK, Hong Kong — the Facts](https://www.gov.hk/en/about/abouthk/facts.htm)). Written Chinese in Hong Kong uses traditional characters. For an advertiser this becomes one rule, and it is Telegram's own: "The language of the targeted channel should match the language of the ad and of the destination" ([ad guidelines](https://ads.telegram.org/guidelines), section 4.7). In practice: - A Cantonese-language channel written in traditional characters takes an ad and a destination in traditional Chinese. - An English-language Hong Kong channel takes an English ad and an English destination. - Simplified-Chinese copy written for mainland readers addresses a different audience. Do not reuse it for a Hong Kong placement. Country and language are separate fields in the targeting form — 229 countries, 71 languages — so a Hong Kong campaign can be narrowed by language as well. ## What Hong Kong regulates An ad account does not change which products may be marketed in Hong Kong. That stays with the advertiser, and three regimes matter most. **Crypto trading platforms.** The Securities and Futures Commission states that centralised virtual asset trading platforms "carrying on their businesses in Hong Kong, or actively marketing their services to Hong Kong investors, are required to be licensed and regulated by the SFC" ([SFC](https://www.sfc.hk/en/Welcome-to-the-Fintech-Contact-Point/Virtual-assets/Virtual-asset-trading-platforms-operators)). The regime commenced on 1 June 2023 ([SFC, 23 May 2023](https://apps.sfc.hk/edistributionWeb/gateway/EN/news-and-announcements/news/doc?refNo=23PR53)). An exchange ad aimed at Hong Kong is marketing to Hong Kong investors, so check the SFC's list of licensed platforms before you write it. **Stablecoins.** Since the Stablecoins Ordinance took effect on 1 August 2025, issuing fiat-referenced stablecoins in Hong Kong is a regulated activity that needs a licence from the Hong Kong Monetary Authority ([HKMA](https://www.hkma.gov.hk/eng/key-functions/international-financial-centre/stablecoin-issuers/)). The first licences were granted on 10 April 2026, to Anchorpoint Financial Limited and The Hongkong and Shanghai Banking Corporation Limited ([HKMA, 10 April 2026](https://www.hkma.gov.hk/eng/news-and-media/press-releases/2026/04/20260410-4/)). The HKMA has also warned that falsely claiming to be a licensee or an applicant is an offence ([HKMA, 29 July 2025](https://www.hkma.gov.hk/eng/news-and-media/press-releases/2025/07/20250729-4/)). The register is public: do not call a stablecoin "licensed in Hong Kong" unless its issuer is on it. **Gambling.** Under the Gambling Ordinance (Cap. 148) all gambling is illegal except what is expressly authorised: horse racing, football betting and the Mark Six Lottery organised by The Hong Kong Jockey Club, licensed premises such as mahjong parlours, and exempted social gambling ([Home and Youth Affairs Bureau](https://www.hyab.gov.hk/en/policy_responsibilities/District_Community_and_Public_Relations/gambling.htm)). After the 2026 FIFA World Cup, police reported 991 arrests and reminded the public that anyone who "engages in bookmaking, or promotes or facilitates bookmaking" faces a fine of up to HK$5 million and seven years' imprisonment — and stays liable even if the gambling website is hosted overseas while it is operated from Hong Kong ([Hong Kong Government, 21 July 2026](https://www.info.gov.hk/gia/general/202607/21/P2026072100674.htm)). Hong Kong is not a market for casino or sportsbook ads, and Telegram's own guidelines prohibit gambling ads in general. ## A team in Hong Kong buying for another market Where the company sits and where the audience lives are two different facts. Targeting is set on the audience — country, language, topic, or specific channels — not on the buyer's location. Before you order, write down three things separately: the company's location, the audience country and the language that audience reads. A Hong Kong office address tells you nothing about the last two. The rules follow the same split. The audience's market decides what may be advertised to it; Hong Kong's rules still apply to what is operated from Hong Kong, as the police statement on bookmaking makes plain. ## Setting it up with our accounts 1. **Pick a Euro account.** It takes a channel, bot or Mini App as well as an ad that links to an external website, in-stream video or a custom button, and a declined ad is escalated to a human through Adsly. Our Hong Kong measurement comes from TON accounts, which use the same targeting form but link to Telegram destinations only. 2. **Decide the coverage.** Every Euro account is a World account: it can advertise in every available country of the Telegram Ads targeting directory, Hong Kong included, and you choose the countries for each campaign — which fits a team buying several Asian markets from one account. 3. **Budget and timing.** The minimum ad budget is €500 as standard and €1,000 for crypto and for stocks and investing. A Euro account opens in 2 business days. Payment is in any cryptocurrency, with no KYC. The service operator is ADS TRADING LLC, Dubai. 4. **Use both entrances.** You get access to the account itself on ads.telegram.org and to Pro Panel at app.adsly.pro. 5. **Expect a fast verdict.** Over 98% of the 13,199 campaigns we timed in September 2026 had a moderation decision within three hours. Across all niches, 95.6% of reviewed ads end up approved on Euro accounts and 86.8% on TON. 6. **Test before you scale.** With a base this thin, your own first week is better evidence than our row. Run one creative per language and read the hourly statistics in Pro Panel. Related: [Telegram Ads in Singapore](/guides/telegram-ads-singapore/) · [CPM by country](/guides/telegram-ads-cpm-by-country/) · [Euro, TON and Stars accounts compared](/guides/telegram-stars-vs-ton-vs-euro/) ## FAQ ### How much do Telegram Ads cost in Hong Kong? On our TON accounts, 0.87 TON per thousand impressions, with a 2.98% CTR and 0.029 TON per click, measured on 108k impressions across five accounts between 22 August and 3 October 2026. We have no Euro-account measurement for Hong Kong. ### How many Telegram users are there in Hong Kong? We do not know, and we have found no figure we could verify, so we quote none. What we can show is that ads targeted at Hong Kong deliver: 108k impressions on five of our TON accounts. ### Which language should a Hong Kong ad be written in? The language of the channel it appears in. For most Hong Kong channels that means traditional Chinese; for English-language channels, English. Telegram's guidelines require the ad, the targeted channel and the destination to share a language. ### Can I advertise a crypto exchange or a stablecoin to Hong Kong? Only within local licensing. Trading platforms that actively market to Hong Kong investors must be licensed by the SFC, and issuing fiat-referenced stablecoins requires an HKMA licence. Check both public registers before you launch; compliance is the advertiser's responsibility. ### Can I advertise betting or casino offers to Hong Kong? No. All gambling is illegal in Hong Kong except authorised outlets such as The Hong Kong Jockey Club, promoting bookmaking is a criminal offence, and Telegram's ad guidelines prohibit gambling ads. ### Can a company based in Hong Kong open an account for another country? Yes. Every Euro account is a World account: its campaigns can target any available country in the Telegram Ads targeting directory. The buyer's location and the audience country are set separately. --- *Hong Kong figures measured on Adsly TON accounts, 22 August–3 October 2026. Regulatory sources checked on 3 October 2026. Questions: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads in Macau: The 2027 Advertising Law and Where the Legal Line Runs URL: https://adsly.pro/guides/telegram-ads-macau/ Date: 2026-09-07 Tags: Macau, Gambling, Euro Cabinet Macau's Law No. 7/2026 replaces the 1989 advertising law on 1 January 2027 and tightens gaming advertising. What it, the DICJ and the Monetary Authority mean for a Telegram ad aimed at Macau, what we have measured nearby, and how an account is opened. Macau licenses casino gaming and treats online gambling as illegal, and from January 2027 a new advertising law restricts gaming advertising further. If your audience or your company is in Macau, the rules below decide what an ad may say before any question of price. ## What changed: Law No. 7/2026 Macau's Legislative Assembly approved a new **Advertising Law** in April 2026, and it is due to take effect on **1 January 2027** ([Plataforma, 29 April 2026](https://www.plataformamedia.com/en/2026/04/29/macau-steps-up-advertising-oversight-and-streamlines-urban-construction-projects/)). Published as Law No. 7/2026, it replaces Law No. 7/89/M, the advertising framework in place since 1989, and sets special requirements for certain products — alcoholic drinks, medical devices, health supplements, real estate and gaming among them ([ChemLinked law database](https://cosmetic.chemlinked.com/database/view/2765)). The direction of travel on gaming was set out in the 2025 public consultation. Under the old law gambling promotion was allowed only inside designated casino areas; the consultation text proposed a blanket prohibition on advertising that draws public attention to gambling, evokes associations with it, or encourages anyone to take part — covering depictions of gaming equipment, betting odds and promotions with gambling-linked rewards ([GALA Law, 22 July 2025](https://blog.galalaw.com/post/102ktmz/macau-plans-ad-rules-shake-up-targeting-gambling-and-influencer-marketing)). We have not been able to check the final text of the gaming article and its exceptions against the official gazette, so treat the exact scope as a question for Macau counsel. ## Gaming and crypto in Macau today **Gaming is casino gaming.** Six concessionaires hold the right to operate games of chance in casinos, under the framework of Law No. 7/2022, and the Gaming Inspection and Coordination Bureau (DICJ) inspects their operations ([Macao Yearbook 2025, Economy](https://yearbook.gcs.gov.mo/yearbook_pdf/2025/myb2025ePA01CH13.pdf)). The DICJ has stated that the government "has never issued any online interactive gaming license to any companies" and that "all online interactive gambling websites in Macau are considered illegal operations" ([DICJ](https://www.dicj.gov.mo/web/en/news/Year-2015/2015-06-12.html)); its 2025 yearbook entry records that it keeps referring illegal gaming websites and platforms to the Judiciary Police. An online casino or sportsbook ad aimed at Macau promotes something the territory treats as illegal. **Crypto is not money there.** The Monetary Authority of Macao (AMCM) has said that virtual currencies "are virtual commodities which are neither legal tenders nor financial instruments", has told banks and payment institutions in Macau not to provide services involving them, and has warned that running a trading platform without authorisation breaches the Financial System Act ([AMCM via gov.mo, August 2018](https://www.gov.mo/en/news/99731/)). That is the latest statement we found on the government portal; check the current position with Macau counsel before advertising a crypto service to Macau. ## Where the legal line runs An ad account does not change what may be marketed in Macau. Opening one approves no ad, and we do not check licences: holding the right licence and complying with Macau law — and with the law of every other country you target — is the advertiser's responsibility. - **Telegram's guidelines** apply everywhere. Section 5.6 of the [Telegram Ad Platform guidelines](https://ads.telegram.org/guidelines) reads: "Ads must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value." - **Macau law** treats online gambling as illegal and, from 2027, restricts gaming advertising under Law No. 7/2026. Macau is not a market for gambling ads. - **Your licence** decides what you may offer, and only the law of each target country decides where you may advertise it. A Macau address does not settle either. **Gambling with us** runs only in two formats: an official gambling account, with an ad budget from €25,000, or a test launch on our infrastructure, with an ad budget from €5,000. Neither is aimed at Macau. The details are in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). ## What we have measured We have not measured Macau-targeted campaigns: none of the accounts we operate has run enough of them to report. The nearest market we have measured is Hong Kong, on TON accounts between 22 August and 3 October 2026: 0.87 TON per thousand impressions, a 2.98% CTR and 0.029 TON per click — a thin base of 108k impressions on five accounts, priced in TON, not euros. It shows what nearby delivery looked like, not what Macau will cost; the full table is in the [Hong Kong guide](/guides/telegram-ads-hong-kong/). We have found no verified figure for Telegram users in Macau, so this guide quotes none. ## Opening an account Macau is in the Telegram Ads targeting directory, and ads for regular niches — hospitality, retail, events, education, services — can be targeted there like anywhere else, in the language of the channel: Telegram requires the ad, the targeted channel and the destination to share a language (guidelines, section 4.7). - **On our entity, without KYC.** No documents and no company are requested from you, and payment is in any cryptocurrency. - **2 business days** to open, or 4 for nutra, dating & adult and binary options; once the account is open, the team agrees the launch plan with you. - **Minimum ad budget** €500 as standard, €1,000 for crypto and for stocks and investing, €5,000 for nutra, dating & adult and binary options. - **A World account.** Every Euro account can advertise in every available country of the targeting directory, Macau included, and you choose the countries for each campaign. - **Both entrances.** Access to the account itself on ads.telegram.org and to Pro Panel at app.adsly.pro, which is included with the account. - **Fast review.** Over 98% of the 13,199 campaigns we timed in September 2026 got a moderation decision within three hours; 95.6% of reviewed ads end up approved on Euro accounts and 86.8% on TON. ## The rest of the region Hong Kong and Singapore have their own rules on gambling and crypto advertising: [Telegram Ads in Hong Kong](/guides/telegram-ads-hong-kong/) · [Telegram Ads in Singapore](/guides/telegram-ads-singapore/). ## Start Niche and target country are chosen in the [account order form](/cabinet/); the exact total appears before you pay. Questions: [@adsly_pro](https://t.me/adsly_pro). --- *Regulatory sources checked on 3 October 2026. Macau has no measured row in our data; Hong Kong figures from Adsly TON accounts, 22 August–3 October 2026.* --- ## Telegram Ads in Singapore: Measured Cost and Where the Legal Line Runs (2026) URL: https://adsly.pro/guides/telegram-ads-singapore/ Date: 2026-09-07 Tags: Singapore, Gambling, Euro Cabinet Telegram Ads in Singapore on our TON accounts: 1.37 TON per thousand impressions, 2.12% CTR, 0.064 TON a click over 497k impressions on seven accounts. What the Gambling Control Act and MAS rules on crypto advertising mean for an ad, and how to set one up. On our TON accounts, campaigns targeted at Singapore alone cost 1.37 TON per thousand impressions and drew a 2.12% click-through rate between 22 August and 3 October 2026. That rests on 497,000 impressions across seven accounts — enough for a first bearing, not a benchmark. The rest of this guide covers what does not depend on sample size: which rules apply to an ad aimed at Singapore, and how to set a campaign up. ## What we measured Single-country campaigns on TON accounts we operate, all niches blended, 22 August–3 October 2026, prices in TON. Singapore next to other South-East and East Asian markets from the same table: | Country | CPM, TON | CTR | Cost per click, TON | Impressions | Accounts | | --- | --- | --- | --- | --- | --- | | Thailand | 0.79 | 2.57% | 0.063 | 99k | 3 | | Hong Kong | 0.87 | 2.98% | 0.029 | 108k | 5 | | Philippines | 1.11 | 2.66% | 0.049 | 281k | 2 | | Singapore | 1.37 | 2.12% | 0.064 | 497k | 7 | | Indonesia | 1.82 | 4.90% | 0.038 | 2.8M | 6 | | Malaysia | 1.87 | 1.44% | 0.124 | 1.7M | 8 | | Vietnam | 4.09 | 8.33% | 0.073 | 1.0M | 3 | Three things this table does not say. **It is not a euro price.** Our Euro accounts have not run Singapore-only campaigns, so there is no euro CPM to quote, and we do not convert TON into euros. **It is not a market average.** Seven accounts are seven advertisers with their own offers and creatives. An eighth could move the row. **It is not an audience size.** We have found no figure for Telegram users in Singapore that we could verify, so this guide has none. What we can show is delivery: ads targeted at Singapore were served and clicked. ## Writing for a Singapore audience Singapore has four official languages — Malay, Mandarin, Tamil and English ([Constitution, Article 153A](https://sso.agc.gov.sg/Act/CONS1963?ProvIds=pr153A-)) — so decide the language before you write. Telegram's rule on it is strict: "The language of the targeted channel should match the language of the ad and of the destination" ([ad guidelines](https://ads.telegram.org/guidelines), section 4.7). An English ad belongs in English-language channels with an English destination; a Chinese ad, in Chinese-language channels. Country and language are separate fields in the targeting form — 229 countries, 71 languages — so a Singapore campaign can be narrowed by language as well. ## Where the legal line runs An ad account does not change which products may be marketed to people in Singapore. Opening one approves no ad, and we do not check licences: holding the right licence and complying with Singapore law is the advertiser's responsibility. Three sets of rules matter most. **Telegram's own guidelines.** Section 5.6 of the [Telegram Ad Platform guidelines](https://ads.telegram.org/guidelines) reads: "Ads must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" — with sports betting, lotteries, bingo, fantasy sports and betting tips among the examples. That applies in every country, Singapore included. **Gambling law.** Section 85 of the [Gambling Control Act 2022](https://sso.agc.gov.sg/Act/GCA2022) makes it an offence to advertise unlawful gambling, with a fine of up to S$20,000 and strict liability. "Advertising" is drawn widely: informing the public of an online location where unlawful gambling is offered, inviting people to take part, or publishing a gambling advertisement on an online platform. Section 17 extends the Act to gambling that people in Singapore can take part in even when it is run from abroad — and to gambling run in or from Singapore for people outside it. The Ministry of Home Affairs [repeated in May 2026](https://www.mha.gov.sg/media-room/newsroom/risk-of-illegal-and-offshore-betting-activities-tightening-controls-on-gambling-related-advertising-and-enforcement-measures-to-minimise-exposure-to-vulnerable-groups/) that Singapore Pools is the only entity licensed to offer sports betting and that police block websites and advertisements offering illegal gambling. Singapore is not a market for casino or sportsbook ads, and a Singapore office running gambling for other countries is a question for Singapore counsel, not for an ad account. **Crypto.** The Monetary Authority of Singapore's [Guidelines on Provision of Digital Payment Token Services to the Public (PS-G02)](https://www.mas.gov.sg/regulation/guidelines/ps-g02-guidelines-on-provision-of-digital-payment-token-services-to-the-public), issued in January 2022 and still listed by MAS, say crypto service providers "should not promote their DPT services to the general public in Singapore": no advertising in public areas or through media aimed at the public, including third-party websites and social media platforms, and no influencers or other third parties promoting on their behalf. They may promote only on their own website, mobile apps and official social media accounts. A Telegram ad aimed at Singapore is third-party media. Separately, since 30 June 2025 a Singapore-based firm offering digital token services only to customers outside Singapore needs a licence under the Financial Services and Markets Act, and MAS has said it "will generally not issue a licence" ([MAS, 6 June 2025](https://www.mas.gov.sg/news/media-releases/2025/mas-clarifies-regulatory-regime-for-digital-token-service-providers)). Check your position with Singapore counsel before you advertise a crypto service either to Singapore or from it. **Gambling with us.** Because Telegram's guidelines prohibit gambling ads, gambling runs with us only in two formats: an official gambling account, with an ad budget from €25,000, or a test launch on our infrastructure, with an ad budget from €5,000. Neither is aimed at Singapore. The details, and what each format allows, are in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). ## Setting it up with our accounts 1. **Pick a Euro account.** It takes a channel, bot or Mini App as well as an ad that links to an external website, in-stream video or a custom button, and a declined ad is escalated to a person through Adsly. Our Singapore measurement comes from TON accounts, which use the same targeting form but link to Telegram destinations only. 2. **Decide the coverage.** Every Euro account is a World account: it can advertise in every available country of the Telegram Ads targeting directory, Singapore included, and you choose the countries for each campaign. 3. **Budget and timing.** The minimum ad budget is €500 as standard, €1,000 for crypto and for stocks and investing, and €5,000 for nutra, dating & adult and binary options. An account opens in 2 business days, or 4 for those last three niches; once it is open, the team agrees the launch plan with you. Payment is in any cryptocurrency, with no KYC. 4. **Use both entrances.** You get access to the account itself on ads.telegram.org and to Pro Panel at app.adsly.pro, which is included with the account. 5. **Expect a fast verdict.** Over 98% of the 13,199 campaigns we timed in September 2026 had a moderation decision within three hours. Across all niches, 95.6% of reviewed ads end up approved on Euro accounts and 86.8% on TON. 6. **Test before you scale.** Your own first week is better evidence than our row. Run one creative per language and read the hourly statistics in Pro Panel. Same region, different rules: [Telegram Ads in Hong Kong](/guides/telegram-ads-hong-kong/) · [Telegram Ads in Macau](/guides/telegram-ads-macau/) · [CPM by country](/guides/telegram-ads-cpm-by-country/) ## FAQ ### How much do Telegram Ads cost in Singapore? On our TON accounts, 1.37 TON per thousand impressions, with a 2.12% CTR and 0.064 TON per click, measured on 497k impressions across seven accounts between 22 August and 3 October 2026. We have no Euro-account measurement for Singapore. ### How many Telegram users are there in Singapore? We do not know, and we have found no figure we could verify, so we quote none. What we can show is that ads targeted at Singapore deliver: 497k impressions on seven of our TON accounts. ### Can I advertise betting or casino offers to Singapore? Not lawfully, unless the gambling is licensed in Singapore. Advertising unlawful gambling is an offence under section 85 of the Gambling Control Act 2022, and the Act reaches operators abroad who take bets from people in Singapore. Telegram's ad guidelines also prohibit gambling ads. ### Can I advertise a crypto exchange to Singapore? MAS expects crypto service providers not to promote their services to the general public in Singapore, including through social media and third-party websites; they may use their own website, apps and official social accounts. Check with Singapore counsel before you launch — compliance is the advertiser's responsibility. ### Can a company based in Singapore open an account for another country? Yes. Every Euro account is a World account: its campaigns can target any available country in the Telegram Ads targeting directory. Where the buyer sits does not change targeting — but Singapore's rules still apply to what is run from Singapore, as the Gambling Control Act and the June 2025 digital token regime show. --- *Singapore figures measured on Adsly TON accounts, 22 August–3 October 2026. Regulatory sources checked on 3 October 2026. Questions: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Casino acquisition on Telegram: formats, costs and measurement URL: https://adsly.pro/guides/casino-ads-on-telegram/ Date: 2026-08-08 Tags: Niche Guide Plan a casino advertising project: slots, live dealer, crash and poker; full account cost, event definitions and campaign evidence. Plan a casino advertising project: slots, live dealer, crash and poker; full account cost, event definitions and campaign evidence. Telegram's ad guidelines say ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" (§5.6, [Telegram](https://ads.telegram.org/guidelines), read on 3 October 2026). An account offer is not a general exception. With us gambling runs only in two formats — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000) — described in the [policy guide](/guides/telegram-ads-gambling-policy/). The licence and compliance with the law of the country you target remain the advertiser's responsibility. Confirm the specific product, placement and target market before payment. ## Describe the actual casino product Slots and table games, live dealer, crash games and poker create different journeys. State whether the player pays or stakes money, whether a prize has real value, and what happens after a click. A free-looking demo that leads to a money product should be described as that full product. Renaming it a community does not change its scope. ## Separate the game journeys Slots: record the move from landing to registration and a qualifying deposit; a game launch is another event. Live dealer: distinguish account registration, deposit and joining a table. Crash: an app open or round interaction is not a deposit. Poker: registration, first cash deposit, tournament entry and subsequent activity need separate names. Do not compare these products with one undefined action counter. ## Build a test you can evaluate Use one product, market and audience language per clearly named test cell. Record the creative, destination and reporting currency. Before spending, agree when the conversion window closes and which records count as new players. Review clicked users, registrations and verified first deposits as separate stages. A low CPM is useful only if the following stages support your acquisition objective. ## What should an operator and affiliate agree? Agree permitted sources and product presentation, who supplies conversion records, the qualifying-deposit definition and the attribution window. An affiliate payout is not the operator’s gaming revenue. The initial deposit amount is also not profit; bonuses and operating costs affect the contribution available to pay acquisition costs. ## Budget and first payment For the Adsly gambling test format, the initial example is €5,000 advertising balance + €1,500 service commission = €6,500. The separate official-format example is €25,000 + €6,250 = €31,250. Currency conversion and optional ongoing management are additional order-specific items. These are account purchase examples, not promises of ad approval or profitability. The commission does not depend on the countries you target: every new Euro account is a World account, and you choose the countries for each campaign inside it. The order form confirms your exact quote, payment-currency conversion and any optional managed service before payment. ## From project brief to account access 1. Describe the product, destination, target country, audience language and your role: operator, affiliate, agency or supplier. 2. Review the advertising balance, commission, payable amount, access and agreement. Gambling preparation in the current configuration is two business days; the order supplies the scheduled date, separately from advertising review. 3. Confirm account access. The test launch is run through the Pro Panel only; the official gambling account gives you access to the account on ads.telegram.org and to the Pro Panel. Keep account preparation, first ad delivery and a first customer deposit as separate milestones. ## Evidence before committing a budget The published gaming portfolios report impressions, clicks, spend and platform actions in their native TON currency. A platform action is not automatically a registration or first deposit. Ask for an explicit event definition, reporting window and conversion source; never compare TON spend directly with a euro budget. What our own base shows as of 3 October 2026, for campaigns whose title contains casino, bet, slot, gambl or poker. On TON accounts, 4,606 campaigns with spend on 68 accounts bought 11.8 million impressions for 10,213 TON — 0.86 TON per thousand. Leaving out campaigns with a click-through rate above 25%, a click cost 0.024 TON and a user delivered into the product — a channel join, bot start or app launch — cost 0.19 TON, with 12.8% of clicks completing that action. On Euro accounts the same set has €412 of spend on 174k impressions, which is too thin to price from, so we quote no euro cost per user. Moderation declined 16.7% of casino and slots campaigns, against 8.2% for gambling as a whole (727 of 8,840 campaigns) and 4.9% for every other niche. None of these figures is a registration or a deposit, and no registration-to-deposit rate should be applied to them. ## Next step - [Account prices](/cabinet/#cabinet-starting-prices) - [Gaming campaign evidence](/case-studies/) - [Budget and ROI target calculator](/guides/telegram-ads-gambling-budget-calculator/) - [Buyer brief](/guides/telegram-ads-igaming-media-buying-brief/) - [Gambling policy: what §5.6 says](/guides/telegram-ads-gambling-policy/) - [Advertising rules](https://ads.telegram.org/guidelines) - [Discuss your project](https://t.me/adsly_pro) --- ## High-Risk Advertising on Telegram: Niches, Budgets and What the Rules Say (2026) URL: https://adsly.pro/guides/high-risk-advertising-on-telegram/ Date: 2026-08-08 Tags: Niche Guide, High-Risk Which niches we treat as high-risk on Telegram Ads and what that changes: minimum ad budgets from €500 to €5,000, opening in 2 or 4 business days, two gambling launch formats, measured CPM and CTR for five verticals, and what Telegram's own guidelines prohibit. Six project types are prepared and priced as high-risk on our Telegram Ads accounts — gambling, nutra, dating and adult, binary options, forex and payday loans — and two more, crypto and stocks or investing, sit one tier below. "High-risk" is not a verdict on the business. It is a label for how much preparation an account needs before the first ad can run, and it changes three practical things: the minimum ad budget, the opening time and who launches the first campaigns. ## What the tier changes in practice | Niche | Tier | Minimum ad budget | Account opens in | Our preparation and a one-off launch by a manager | | --- | --- | --- | --- | --- | | Gambling | High-risk | €5,000 or €25,000, by format | 2 business days | Included | | Nutra | High-risk | €5,000 | 4 business days | Included | | Dating and adult | High-risk | €5,000 | 4 business days | Included | | Binary options | High-risk | €5,000 | 4 business days | Included | | Forex | High-risk | €500 | 2 business days | Not included | | Payday loans | High-risk | €500 | 2 business days | Not included | | Crypto | Mid-tier | €1,000 | 2 business days | Not included | | Stocks and investing | Mid-tier | €1,000 | 2 business days | Not included | | Other niches | Standard | €500 | 2 business days | Not included | The ad budget is credited to your account and spent on impressions. Our commission comes on top — 30% at most, whatever the niche or country, and 25% on an official gambling account; the order form shows the full amount for your case before you pay. For the four niches in the top rows, the price includes our preparation of the account and a manager who sets up and launches your first campaigns until they are Active. It is a one-off launch, not monthly management: day-to-day optimisation and reporting are a separate [managed service](/managed-service/). State the product as it is. A casino, a forex broker, a crypto wallet and a supplement shop are four different projects, and picking a softer label to get a lower minimum only moves the problem to moderation. ## Gambling: two launch formats Gambling is the one niche with a choice of format, and the choice is about what your ad is allowed to say. **Official gambling account — ad budget from €25,000.** Your own creatives run as you wrote them: the brand, the bonus figures, a direct link. They pass Telegram's moderation before they serve. **Test launch on our infrastructure — ad budget from €5,000.** We write the ad texts and prepare the entry, and a manager launches the campaigns to Active. This is the format for finding out whether Telegram traffic converts for your offer before you commit a larger budget. Both open in 2 business days. The details are in the [gambling launch guide](/guides/official-telegram-ads-gambling-launch/) and the [gambling policy guide](/guides/telegram-ads-gambling-policy/). ## What we measured in these verticals Self-service Euro accounts we operate, all countries blended, as of 3 October 2026. The base is thinner than our country tables, so read the impressions column. | Vertical | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Binary options | €1.41 | 0.38% | €0.374 | 1.35M | | Forex | €1.88 | 1.89% | €0.102 | 418k | | Crypto | €1.91 | 0.53% | €0.358 | 821k | | Gambling | €2.55 | 13.19% | €0.019 | 175k | | VPN | €2.61 | 1.06% | €0.246 | 203k | Treat the gambling click-through with caution: 13% on 175k impressions is high even after impossible click rates are removed, so quote the CPM and leave the CTR alone. For comparison, all Euro campaigns together average €2.97 CPM and 0.85% CTR. We have no measured figure for nutra, dating or loans, and we would rather show a gap than fill it. A click is also not a customer. Telegram's "actions" are channel joins and bot starts; deposits and sales happen in your funnel and have to be measured with your own postbacks. ## Approval and review time We publish no approval rate by niche: the base is too thin to split honestly, and a number would be a guess. What we can show is approval by account type, across all niches. | Account type | Reviewed ads finally approved | Decision within three hours | | --- | --- | --- | | Stars | 99.9% | 100% | | Euro | 95.6% | 98.5% | | TON | 86.8% | 99.9% | Approval as of 3 October 2026; review time from 13,199 campaigns created in September 2026. Review is fast on every account type; the common claim that Euro moderation takes one to two days does not hold on our accounts. The difference that matters for a high-risk niche is what happens after a decline. On a Euro account we can escalate a declined ad to a human; on TON there is no one to escalate to. A Euro account also allows an ad that links to an external website, while TON accounts link to Telegram destinations only — channels, bots and Mini Apps. Targeting is the same on both. The minimum ad budget for the four top niches is the same on TON, so TON is not a cheaper route for them. ## What Telegram's own guidelines prohibit Telegram's [Ad Policies and Guidelines](https://ads.telegram.org/guidelines) say advertisers "are responsible for their ads", and section 5 lists prohibited content. The parts that touch high-risk niches, in Telegram's words: - **Gambling (5.6).** "Ads must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value." The examples include sports betting, lotteries, bingo, fantasy sports, and tips, odds and forecasts. - **Financial products (5.7).** "Payday loans, cash loans, predatory lending, including short-term loans", and "Get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments". - **Supplements and medical products (5.8).** "Nutrition products, including weight loss or gain products, herbal drugs, dietary supplements", medicines not approved by the local regulator, and "Products with unverified claims of healthful, curative or stimulating effects". - **Sexual content (5.1).** "Nudity, sexually explicit and sexually suggestive content", including "sexual merchandize and entertainment, dating services". - **Claims (5.4).** "Exaggerated comparisons and absolute claims, including unsupported use of comparatives and superlatives". The guidelines do not name crypto, forex or binary options as categories. What they prohibit there is the promise: a guaranteed return, an insider tip, a "best broker". The destination is reviewed as well: it has to match the ad, and pages that only redirect, or content concealed or replaced to pass the review, are not allowed. None of this is permission. An account does not turn a prohibited category into an allowed one, and local law in the country you target is a separate question that stays with you. ## What we do not take We do not open accounts for pharma or CBD. For the niches we do take, there is no KYC, and payment is in any cryptocurrency. ## From brief to first campaign 1. **Describe the project.** Product, destination, target country and audience language. The niche sets the minimum budget and the opening time; the country does not change the price. 2. **Check the order.** It shows the ad budget, the full amount and the date before you pay. 3. **Wait for the account.** 2 business days as standard, 4 for nutra, dating and adult, and binary options. 4. **Launch.** In the four top niches a manager launches the first campaigns; in the others you launch them yourself in Pro Panel or on ads.telegram.org. 5. **Measure the business event.** Agree what counts as a lead or a deposit and send it back by postback, so that rules and reports work on your numbers. Related: [forex](/guides/euro-cabinet-for-forex/) · [binary options](/guides/binary-options-telegram-ads/) · [crypto](/guides/euro-cabinet-for-crypto/) · [nutra](/guides/euro-cabinet-for-nutra/) · [why ads get declined](/guides/telegram-ads-declined-fix/) · [benchmark report](/guides/telegram-ads-benchmark-report-2026/) ## FAQ ### Which niches count as high-risk on Telegram Ads? On our accounts: gambling, nutra, dating and adult, binary options, forex and payday loans. Crypto and stocks or investing are mid-tier. The tier sets the minimum ad budget and the opening time. ### What is the minimum budget for a high-risk Telegram Ads account? €5,000 for gambling, nutra, dating and adult, and binary options; €500 for forex and payday loans; €1,000 for crypto and for stocks and investing. An official gambling account starts from a €25,000 ad budget. Commission comes on top and is shown in the order. ### How long does it take to open the account? 2 business days as standard, including gambling. Nutra, dating and adult, and binary options take 4 business days. ### Does Telegram allow gambling ads? Its public guidelines prohibit ads for gambling involving real money, and an account is not a general exception. We run gambling in two formats — an official gambling account from a €25,000 ad budget and a test launch on our infrastructure from €5,000 — and local law in the target country remains the advertiser's responsibility. ### What is the approval rate for forex, crypto or gambling ads? We publish no approval rate by niche. By account type, across all niches, 95.6% of reviewed ads end up approved on Euro accounts, 86.8% on TON and 99.9% on Stars. ### Do you open accounts for pharma or CBD? No. We do not take either. --- *Vertical figures measured on Adsly Euro accounts as of 3 October 2026; Telegram's guidelines quoted as published on 3 October 2026. Questions about your niche: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads in Europe: Measured Prices by Country and the EU Rules (2026) URL: https://adsly.pro/guides/telegram-ads-in-europe/ Date: 2026-08-08 Tags: Country Guide, Europe What Telegram Ads cost in Europe on our TON accounts: Poland and Romania 0.21 TON per thousand impressions, Germany and Britain 0.27, Spain 0.41, Switzerland 0.55 (22 Aug–3 Oct 2026). Plus what each account type allows and the EU rules an advertiser answers for. Between 22 August and 3 October 2026, campaigns on our TON accounts aimed at a single European country delivered about 17 million impressions, and the price of a thousand ran from 0.21 TON in Poland and Romania to 0.55 TON in Switzerland. That is the only measured European price we hold, so this guide is built on it — together with what each account type lets you do and the EU rules your ad carries with it. ## What a thousand impressions cost, by country Campaigns targeted at exactly one country, all niches blended, on TON accounts we operate, 22 August–3 October 2026. Prices are in TON. | Country | CPM, TON | CTR | Cost per click, TON | Impressions | Accounts | | --- | --- | --- | --- | --- | --- | | Germany | 0.27 | 2.86% | 0.010 | 5.5M | 10 | | Spain | 0.41 | 6.76% | 0.006 | 2.9M | 7 | | Britain | 0.27 | 3.03% | 0.009 | 2.6M | 8 | | Netherlands | 0.27 | 1.99% | 0.014 | 2.1M | 6 | | Italy | 0.43 | 2.36% | 0.018 | 1.8M | 7 | | Romania | 0.21 | 3.20% | 0.006 | 905k | 3 | | France | 0.24 | 2.91% | 0.008 | 878k | 4 | | Switzerland | 0.55 | 2.47% | 0.022 | 232k | 3 | | Poland | 0.21 | 2.96% | 0.007 | 158k | 3 | Three notes before you plan on these numbers. **The rows are not equally solid.** Germany rests on 5.5M impressions and ten accounts; Poland and Switzerland on three accounts each. Thinner still, and left out of the table: Ireland at 0.31 TON over 28k impressions on three accounts, and Norway, Portugal and Denmark at about 0.29 TON over some 24k impressions on two accounts. Read those as proof that ads deliver there, not as a price. **The figures stay in TON.** We do not convert them into euros: the rate moves every day, and a converted number would be an estimate, not a measurement. **CTR is not a ranking of countries.** Spain's 6.76% and the Netherlands' 1.99% come from different advertisers with different offers and creatives. ## No euro price for Western or Central Europe Our Euro accounts have not run single-country campaigns in Britain, Germany, France, Spain, Italy, the Netherlands, Poland or anywhere else in Western and Central Europe. So we quote no euro CPM for these markets, and a euro figure attributed to us for any of them is not ours. The Euro-account average we do publish — €2.97 CPM and 0.85% CTR over 257.7M impressions — is mostly Russia, our largest Euro market, which measured €2.68 CPM and 0.65% CTR across 163.0M impressions on 62 accounts. It says little about Madrid or Amsterdam. Full tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Germany: the "not served" belief is out of date For years the standard line was that Telegram Ads run everywhere except Germany. On TON accounts that is wrong today: campaigns whose only audience filter was Germany delivered 5.5M impressions across ten accounts, at 0.27 TON per thousand and a 2.86% CTR. A country Telegram refused to serve would have delivered nothing. What we have not tested is Germany on a Euro account. The evidence is in the [Germany guide](/guides/telegram-ads-in-germany/). ## What each account type allows Since 22 August 2026 TON and Stars accounts use the same targeting form as Euro: countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search. Country targeting is no longer a reason to pick one account over another. These are: | | Euro account | TON account | | --- | --- | --- | | Billed in | Euros | TON | | Ad that links to an external website | Yes | No — Telegram destinations only: channels, bots, Mini Apps | | In-stream video | Yes | No | | Custom button | Yes | No | | Declined ad escalated to a human through Adsly | Yes | No | | Russia and Ukraine | Served | Not served | | Reviewed ads finally approved (all niches, 3 October 2026) | 95.6% | 86.8% | Stars accounts share the targeting form, but Stars is not open to everyone: only channel and bot owners can spend Stars that their own channel earned. Every Euro account is a World account: it can advertise in every available country of the Telegram Ads targeting directory, and you choose the countries for each campaign — the format for a pan-European plan. Review is quick on every type: over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours. ## The EU rules that travel with your ad An account gives you access to inventory. It does not make an ad lawful where it is shown — that stays with the advertiser. Three EU-level texts matter most. **Digital Services Act.** [Regulation (EU) 2022/2065](https://eur-lex.europa.eu/eli/reg/2022/2065/oj) has applied since 17 February 2024. Article 26 requires online platforms to show, for every ad, that it is an ad, on whose behalf it is presented, who paid for it and the main parameters used to target it. It also bars ads based on profiling with special categories of personal data, and Article 28 bars profiling-based ads to minors. The duty is written for platforms; your part is to be an advertiser who can be named — give truthful details about who the ad is for and who pays, and do not build targeting on sensitive traits. The [Commission's summary](https://digital-strategy.ec.europa.eu/en/policies/digital-services-act) is the short version. **MiCA.** The [Markets in Crypto-Assets Regulation](https://eur-lex.europa.eu/eli/reg/2023/1114/oj) has applied to crypto-asset service providers since 30 December 2024. Providing crypto-asset services in the EU requires authorisation (Article 59), and the transitional period for firms that operated under national law ended on 1 July 2026 at the latest. Marketing communications must be identified as such and be fair, clear and not misleading (Articles 7 and 66); for a token offer they must match the white paper and say where it is published. [ESMA's register](https://www.esma.europa.eu/esmas-activities/digital-finance-and-innovation/markets-crypto-assets-regulation-mica) lists authorised providers and non-compliant entities — check which list the brand you advertise is on. **Binary options and CFDs.** In 2018 ESMA [prohibited the marketing, distribution or sale of binary options to retail investors](https://www.esma.europa.eu/press-news/esma-news/esma-adopts-final-product-intervention-measures-cfds-and-binary-options) from 2 July and restricted CFDs from 1 August: leverage limits from 30:1 down to 2:1, a margin close-out rule, negative balance protection, a restriction on trading incentives and a standardised risk warning. ESMA [stopped renewing](https://www.esma.europa.eu/press-news/esma-news/esma-ceases-renewal-product-intervention-measure-relating-binary-options) its temporary measures in July 2019 because most national regulators had adopted permanent ones at least as strict. So today the bans and limits are national: check the regulator of each country you target before a binary options, CFD or leveraged forex ad goes out. Two limits of this list. Gambling has no EU-wide regime at all — the Commission states there is [no sector-specific EU legislation](https://single-market-economy.ec.europa.eu/sectors/online-gambling_en) and each country organises its own; our [European gambling guide](/guides/telegram-gambling-ads-europe/) goes country by country. And Britain and Switzerland are not EU members, so they apply their own rules. ## Setting up a European campaign 1. **Choose countries, not "Europe".** Prices in the table differ by more than two and a half times. In Pro Panel, tick "Create a separate campaign for each country" when you select several: each country gets its own campaign, bid and statistics, and the `{country}` macro puts the country code into the campaign name and your tracking link. 2. **Write in the language of the placement.** Telegram's [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination. An English ad in a German-language channel breaks that rule. 3. **Pick a Euro account.** It is the only one that takes a website, in-stream video or a custom button, and it takes a channel, bot or Mini App as well. Our European price data comes from TON accounts. 4. **Budget for the account.** Through Adsly the minimum ad budget is €500 as standard, €1,000 for crypto and for stocks and investing, and €5,000 for gambling, nutra, adult and dating, and binary options. A Euro account opens in 2 business days, or 4 for nutra, adult and dating, and binary options. Payment is in any cryptocurrency, with no KYC. 5. **Use both entrances.** You get access to the account itself on ads.telegram.org and to Pro Panel at app.adsly.pro. ## Country guides - [Telegram Ads in the UK](/guides/telegram-ads-in-uk/) - [Telegram Ads in Germany](/guides/telegram-ads-in-germany/) - [Telegram Ads in France](/guides/telegram-ads-in-france/) - [Telegram Ads in Spain](/guides/telegram-ads-in-spain/) - [Telegram Ads in Italy](/guides/telegram-ads-in-italy/) - [Euro, TON and Stars accounts compared](/guides/telegram-stars-vs-ton-vs-euro/) ## FAQ ### How much do Telegram Ads cost in Europe? On our TON accounts between 22 August and 3 October 2026: 0.21 TON per thousand impressions in Poland and Romania, 0.24 in France, 0.27 in Germany, Britain and the Netherlands, 0.41 in Spain, 0.43 in Italy and 0.55 in Switzerland. We have no euro measurement for these countries. ### Do Telegram Ads run in Germany? On TON accounts, yes: Germany-only campaigns delivered 5.5M impressions across ten accounts at 0.27 TON per thousand. We have not tested Germany on Euro accounts. ### Which account type should I use for Europe? A Euro account. It links to a website as well as to a channel, bot or Mini App, runs in-stream video and a custom button, and a declined ad is escalated to a human through Adsly. TON accounts use the same country, language and topic targeting but link to Telegram destinations only. ### Can one campaign cover all of Europe? Yes: select several countries — every Euro account is a World account. In practice, split it — one campaign per country keeps the bid, the language and the statistics separate, and Pro Panel creates the split in one step. ### Which EU rules apply to a Telegram ad? The Digital Services Act for ad transparency, MiCA for crypto-asset marketing, and the national bans and limits that followed ESMA's 2018 measures on binary options and CFDs. Gambling is regulated country by country. Complying is the advertiser's responsibility; an ad account does not change that. --- *Prices measured on Adsly TON accounts, 22 August–3 October 2026; approval and review time as of 3 October 2026. Questions about a country or a niche: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads in France — ANJ, AMF Rules and Measured CPMs (2026) URL: https://adsly.pro/guides/telegram-ads-in-france/ Date: 2026-08-08 Tags: Country Guide, France Telegram Ads delivers in France: our TON accounts measured 0.24 TON CPM on 878k impressions. What the ANJ allows in gambling, what the AMF allows in crypto and trading since the MiCA transition ended on 1 July 2026, and how Euro and TON accounts work. France is one of the 229 country options in the Telegram ad form, and campaigns targeted at it deliver. The question in France was never delivery — it is that gambling answers to the **ANJ**, finance answers to the **AMF**, and online casino games are not authorised at all. Here is the practical version: which account reaches French users, what a thousand impressions cost on our accounts, and what the two French regulators say about each niche. ## Can you actually run Telegram Ads in France? Yes. A France selection serves impressions the way it should: our TON accounts delivered 878k France-targeted impressions between August and October 2026. Our France-targeted campaigns so far ran on TON accounts: **0.24 TON per thousand impressions** at 2.91% CTR and 0.008 TON per click, across 878k impressions on 4 accounts (22 August–3 October 2026). That is priced in TON, not euros; we have no Euro-account measurement for France yet, and no measured breakdown of the French audience by language, age or interest. For the continental picture and how France fits next to the UK, Spain and Italy, see [Telegram Ads in Europe](/guides/telegram-ads-in-europe/). ## Euro account or TON account for a French campaign? The two account types target France in the same way and differ in where the ad can lead. Since 22 August 2026 both use the same targeting form: countries, languages, topics, devices, or specific channels, bots and search. On either account you can pick France as the country, or pick French as the language and reach French-speaking audiences in other countries. The form also has a Locations field that searches locations inside the selected country; which ones it offers for France is visible in the account, and we have not measured city-level campaigns. A [Euro account](/cabinet/) is a Telegram Ads account opened on Adsly’s EU entity (the operating company is ADS TRADING LLC, Dubai). It is the account we recommend for a French campaign: the ad can lead to a website as well as to a channel, bot or Mini App, you get in-stream video and a custom button, and a declined ad is escalated to a human through us. The minimum ad budget is **€500** for regular niches. A [TON account](/ton-cabinet/) links to Telegram destinations only — channels, bots and Mini Apps — and is billed in TON; France is not among the four countries where TON-funded ads are not served. The Euro account needs no KYC, is paid in **any crypto** and opens in **2 business days**, and you get both the account itself on ads.telegram.org and the Pro Panel. ## What does a French Telegram Ads campaign cost? The one figure we have measured for France is the TON one above: **0.24 TON** per thousand impressions, 0.008 TON per click, all niches blended. It sits at the cheap end of our TON table, next to the UK and Germany at 0.27 TON and Italy at 0.43 TON. We do not convert it into euros and we do not split it by niche: 878k impressions on 4 accounts is not enough to separate one niche from another honestly. Tables for every measured country are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). What you pay us is separate from what you pay Telegram. The minimum ad budget is **€500** for regular niches, **€1,000** for crypto and for stocks and investing, and **€5,000** for nutra, adult and dating, and binary options. Forex and payday loans stay at €500. On top of the ad budget comes our commission — 25% on TON accounts for regular niches and 30% on Euro accounts in every niche and country; the [pricing page](/cabinet/) calculates the exact figure for your case. Gambling is priced differently and is covered in the next section. ## How do French gambling rules (ANJ) affect Telegram Ads? France’s gambling regulator is the **ANJ — Autorité nationale des jeux**. The structural fact: online **sports betting, horse-race betting and poker** are offered by operators the ANJ has licensed, the lottery is a monopoly, and "casino games, and in particular online slot machines, are not authorised on the French market" ([ANJ](https://anj.fr/offre-de-jeu-et-marche/categories-de-jeux-et-canaux-de-distribution)). Advertising a slots product to France is not a moderation problem to be solved with creative — it is an unauthorised product. The advertising side is criminal law, not etiquette. In a July 2026 decision the ANJ put it this way: advertising, by any means, in favour of an unauthorised betting or gambling site is a criminal offence, punishable by a fine of €100,000 ([ANJ, 16 July 2026](https://anj.fr/promotion-dune-offre-de-jeux-dargent-illegale-blocage-du-site-polymarket)). Since a law of 2 March 2022 the regulator can also order the blocking of sites that offer or advertise illegal games ([ANJ](https://anj.fr/lutter-contre-loffre-illegale)). Licensed operators have rules of their own for what an ad may say — the ANJ’s guidelines on commercial communications and Decree 2020-1349 ([ANJ](https://anj.fr/offre-de-jeu-et-march%C3%A9/publicite-de-jeux-dargent-et-de-hasard)); read them or ask French counsel before writing copy. On Telegram’s side the rule is short. The ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither format changes French law, and neither is a way around a prohibition. ## What about forex, crypto and finance ads in France (AMF)? Financial promotions answer to the **AMF — Autorité des marchés financiers**. Four rules matter to an advertiser: - **Crypto: only authorised providers since 1 July 2026.** The transition period for French-registered digital asset providers ended on that date. Since then only crypto-asset service providers authorised under the EU’s MiCA regulation may offer crypto-asset services in France; the AMF warned that unauthorised providers face two years in prison and a €30,000 fine, a place on its blacklist and court-ordered blocking of their sites ([AMF, 5 February 2026](https://www.amf-france.org/fr/actualites-publications/actualites/lamf-rappelle-que-la-periode-transitoire-pour-les-psan-pour-continuer-de-fournir-des-services-sur)). - **Binary options, CFDs and forex contracts: no electronic advertising to retail investors.** A 2016 law (Sapin II) bans direct or indirect electronic advertising of these contracts where it can reach retail investors, and the AMF made clear that the whole advertising chain is concerned — media buyers, ad networks and publishers included ([AMF, 10 January 2017](https://www.amf-france.org/fr/actualites-publications/communiques/communiques-de-lamf/une-etape-majeure-pour-la-protection-des-epargnants-lamf-detaille-le-mecanisme-dinterdiction-de-la)). - **Binary options are banned for retail clients; CFDs are restricted.** The AMF made the European measures permanent in France in 2019: no marketing, distribution or sale of binary options to retail investors, and CFDs only with the leverage limits and risk warning the measure prescribes ([AMF, 3 July 2019](https://www.amf-france.org/en/news-publications/news-releases/amf-news-releases/binary-options-and-cfds-amf-adopts-national-intervention-measures)). - **Influencers.** The AMF’s January 2026 guidance for finance influencers states that promoting high-risk products such as binary options and certain CFDs is prohibited, as is promoting crypto-asset services from unregulated players ([AMF](https://www.amf-france.org/sites/institutionnel/files/private/2026-01/fr_france_fr_-_finfluencers_factsheet.pdf)). The AMF also publishes [blacklists](https://www.amf-france.org/fr/espace-epargnants/proteger-son-epargne/listes-noires-et-mises-en-garde) of unauthorised forex, binary-options and crypto sites. The practical rule: establish which authorisation your offer holds for France before you build the creative, and do not import another market’s compliance copy into a French campaign. That is a question for French counsel, not for an ad platform. ## What actually works in French Telegram inventory? Build in **French**. Telegram’s ad guidelines say the language of the targeted channel should match the language of the ad and of the destination, so a French-language channel needs French creative and a French landing page — defaulting to English "to look global" is the most common mistake. We have no measured comparison of niches in France, so what follows is advice, not data. Offers that carry no licence layer: B2B SaaS and developer tools, mainstream e-commerce, education, consumer services. Offers that carry one: anything financial (see the AMF section) and anything gambling (see the ANJ section). State your data handling plainly on the landing page — French readers know the CNIL and the GDPR. What to avoid: *"offre limitée"* urgency copy and absolute claims — Telegram’s guidelines prohibit exaggerated comparisons and scare tactics; crypto promotions without a MiCA-authorised provider behind them; and any online-casino angle. For frequency, use the form’s Views per User setting and start at 1–2 (it allows 1 to 4). ## How do you launch a France campaign with Adsly? Four steps. First, open a [Euro account](/cabinet/): it takes a website, in-stream video, a channel, a bot or a Mini App alike. Second, fund the ad budget — from €500 for a regular niche, €1,000 for crypto and stocks, €5,000 for nutra, adult and dating, and binary options — in any crypto. Third, the account opens in **2 business days** (4 for nutra, adult and dating, and binary options), with **no KYC** and no pre-check of your channel, bot or site; once it is open, the team agrees the launch plan with you. Opening an account does not approve any ad: Telegram moderates each ad separately — over 98% of the 13,199 campaigns we measured in September 2026 had a decision within three hours, and 95.6% of reviewed ads on Euro accounts and 86.8% on TON accounts were finally approved. Fourth, build and launch in the Pro Panel, where bulk creation and AI text generation help you draft several French variants at once. We do not verify licences and do not review an offer against French law: the ANJ and AMF questions above are yours to answer before you fund anything, with French counsel if the offer is anywhere near the line. We have no hour-of-day data for France, so read the hourly analytics of your own campaigns instead of looking for "best hours". For everything about the account itself, write to **[@adsly_pro](https://t.me/adsly_pro)**. --- ## Telegram Ads in Italy: the Decreto Dignità, CONSOB Rules and Measured CPMs (2026) URL: https://adsly.pro/guides/telegram-ads-in-italy/ Date: 2026-08-08 Tags: Country Guide, Italy Telegram Ads delivers in Italy: our TON accounts measured 0.43 TON CPM on 1.8M impressions. What the Decreto Dignità bans in gambling advertising, what CONSOB allows in crypto since the MiCA transition ended on 1 July 2026, and how Euro and TON accounts work. Every country guide I write lately opens the same way: someone read that "Telegram Ads doesn't work in Europe" and assumed Italy was on a blocklist. It isn't. Italy delivers like any other market — our TON accounts served 1.8M Italy-targeted impressions between August and October 2026. The real question in Italy isn't *can you reach it* — it's *what you're allowed to say once you're in*, because Italy bans gambling advertising outright and reserves crypto services for authorised providers. ## Can you run Telegram Ads in Italy? Yes. Italy is one of the 229 country options in the ad form, on both account types. Our [Telegram Ads in Europe](/guides/telegram-ads-in-europe/) breakdown covers the rest of the continent. Through Adsly you reach an Italian audience with a Euro account; since 22 August 2026 TON accounts target in the same way — country, language, topics, devices, or specific channels — but do less: - **Euro account (our recommendation).** A Telegram Ads account on our EU entity, opened as a World account: its campaigns can target Italy or any other available country, or the Italian language to reach Italian speakers in other countries. It takes a website as the destination as well as channels, bots and Mini Apps, plus in-stream video, a custom button and billing in euro. €500 minimum ad budget, opens in 2 business days. - **TON account.** It links to Telegram destinations only: channels, bots and Mini Apps. Italy is not among the four countries where TON-funded ads are not served. Both need no KYC on you and are paid in any crypto, and with both you get the account itself on ads.telegram.org as well as the Pro Panel. ## Where the constraint sits in Italy In Italy delivery is not the problem; the constraint sits in the legal and creative layer. Get the Decreto Dignità or the CONSOB side wrong and you lose the campaign to a rejection or to the law, not to a delivery gap. ## Who regulates advertising in Italy — ADM, CONSOB and the Decreto Dignità? This is the part every "just run ads in Italy" page skips. Italy has two regulators you need to know by name, one law that reshaped the entire gambling category, and a third authority that enforces it. **ADM — Agenzia delle Dogane e dei Monopoli** is the gambling authority: it oversees the games sector for the State and manages the market of concessions ([ADM](https://www.adm.gov.it/portale/giochi)). Legal gambling in Italy runs under an ADM concession — no concession, no legal Italian market. **The Decreto Dignità (Dignity Decree, 2018)** is the constraint that catches everyone by surprise. Article 9 of Decree-Law 87/2018, converted by Law 96/2018, prohibits "any form of advertising, even indirect, relating to games or bets with cash winnings and to gambling, however carried out and on any medium" — and the list of media expressly includes digital channels and social media. Since 1 January 2019 the ban also covers sponsorships. The sanction falls on the advertiser, on the owner of the medium or site and on the event organiser: 20% of the value of the sponsorship or advertising, and never less than €50,000 per violation. The authority that enforces it is **AGCOM**, which published guidelines on how the article applies ([Normattiva, text in force](https://www.normattiva.it/uri-res/N2Ls?urn:nir:stato:decreto.legge:2018-07-12;87~art9); [AGCOM, resolution 132/19/CONS](https://www.agcom.it/provvedimenti/delibera-132-19-cons)). For a Telegram advertiser this means something plain: gambling advertising *into Italy* is banned, a concession does not lift the ban, and Telegram is not a loophole in Italian law. A Senate committee voted in March 2025 to ask for the ban to be revisited ([Il Post](https://www.ilpost.it/2025/03/05/pubblicita-siti-scommesse-calcio-governo-destra/)); on 3 October 2026 the text in force is unchanged. Telegram’s own rule points the same way. The ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither format changes Italian law. **CONSOB — Commissione Nazionale per le Società e la Borsa** is the financial-markets authority. Two facts matter in 2026: - **Crypto: only authorised providers since 1 July 2026.** The MiCA transition period for providers that had operated under national regimes ended on that date. Crypto-asset services for European clients are reserved for providers authorised under MiCA; on 30 June 2026 Italy had 8 authorised providers plus one bank that had notified, and operators without an authorisation in at least one EU country were told to cease activity ([CONSOB and Banca d’Italia, 30 June 2026](https://www.consob.it/web/area-pubblica/w/comunicato-stampa-congiunto-consob-banca-d-italia-del-30-giugno-2026)). - **Unauthorised sites are blocked.** CONSOB orders internet providers to black out sites that offer financial or crypto-asset services without authorisation: 1,822 sites since July 2019, 235 of them crypto-related ([CONSOB, 17 September 2026](https://www.consob.it/web/consob/w/occhio-alle-truffe-abusivismo-finanziario-consob-oscura-6-siti-internet%C2%A0)). If your offer is trading-related, name your authorisation clearly and keep the risk disclosure where the reader sees it. Which authorisation an offer needs for Italy is a question for Italian counsel, not for an ad platform. ## What does Telegram Ads cost in Italy? Our Italy-targeted campaigns ran on TON accounts: **0.43 TON** per thousand impressions at 2.36% CTR across 1.8M impressions on 7 accounts (22 August–3 October 2026). Next to the UK and Germany at 0.27 TON and France at 0.24 TON, that is still the cheap end of our TON table. These are TON prices, not euros; we have no Euro-account measurement for Italy yet. We do not publish a per-niche price for Italy: 1.8M impressions on 7 accounts is not enough to separate one niche from another honestly. Tables for every measured country are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). For scale: across Adsly cabinets we've run **500,000+ campaigns** and **1B+ impressions** through **370+ cabinets** — the CPM figures above are what we actually measured, not a 2024 benchmark table someone copied. ## What works — and what to avoid — when Italians see your ad? We have no measured comparison of niches in Italy, so this is advice, not data. **Works without a licence layer:** - **Mainstream consumer, SaaS and B2B** — no special constraints beyond Telegram’s own guidelines. - **Crypto and Web3 education and tools** that are not themselves a crypto-asset service — analytics, self-custody software, learning products. - **Fintech and trading by authorised providers**, where you name the authorisation and show the risk warning up front. **Avoid:** - **Gambling creative aimed at Italian residents.** The Decreto Dignità bans it on any medium, and Telegram’s guidelines prohibit it as well. - **Crypto-asset services without a MiCA authorisation, and unauthorised forex/CFD.** CONSOB has such sites blocked. - **Pharma and CBD.** We don't touch either — off the menu regardless of geo. - **Aggressive "bonus" copy and absolute claims.** Telegram’s guidelines prohibit exaggerated comparisons and unrealistic statements. Write in Italian: Telegram’s guidelines say the language of the targeted channel should match the language of the ad and of the destination. ## How does Adsly set up an Italy campaign? The mechanics are the same 2-business-day flow as any Adsly account: 1. Open a **[Euro account](/cabinet/)** on our EU entity: it takes channels, bots and Mini Apps as well as a website as the destination, in-stream video and billing in euro. Our Italy measurement comes from TON accounts. Minimum ad budgets: €500 for regular niches, €1,000 for crypto and for stocks and investing, €5,000 for nutra, adult and dating, and binary options; gambling runs only in the two formats described above. 2. The account opens in 2 business days (4 for nutra, adult and dating, and binary options). No pre-moderation of your channel, bot or site — we don't send your assets to Telegram for approval and wait on a verdict. Once the account is open, the team agrees the launch plan with you. 3. Build Italian-language creative. Opening an account does not approve any ad: Telegram moderates each ad separately. Over 98% of the 13,199 campaigns we measured in September 2026 had a decision within three hours, and 95.6% of reviewed ads on Euro accounts and 86.8% on TON accounts were finally approved. For frequency, set Views per User to 1–2 to start (the form allows 1 to 4); we have no hour-of-day data for Italy, so read the hourly analytics of your own campaigns. 4. Pay in any crypto. No KYC on you. We don't promise you an exemption from Italian gambling law, and anyone who does is selling you a problem. We also do not verify licences or review an offer against Italian law: that responsibility stays with the advertiser. What we provide is the account in 2 business days, access to it on ads.telegram.org and in the Pro Panel, and the tools to run it. For everything about the account itself, message us at [@adsly_pro](https://t.me/adsly_pro). The ADM and CONSOB questions are for Italian counsel, before you fund anything. --- ## Telegram Ads in Spain: DGOJ, CNMV and Measured CPMs (2026) URL: https://adsly.pro/guides/telegram-ads-in-spain/ Date: 2026-08-08 Tags: Country Guide, Spain Telegram Ads in Spain, measured on our TON accounts: 0.41 TON CPM at 6.76% CTR over 2.9M impressions. The rules that decide what runs: MiCA for crypto since 1 July 2026, the CNMV ban on CFD advertising, the DGOJ gambling-advertising decree. A Euro account opens in 2 business days. ## Does Telegram Ads even reach Spain? Yes. Spain is one of the 229 country options in the ad form, and our TON accounts served 2.9M Spain-targeted impressions between 22 August and 3 October 2026. How many people that reaches is harder to say honestly, because Telegram does not publish user numbers by country. The best public figure is a survey: in the CNMC’s household panel for the fourth quarter of 2025, 17.4% of people in Spain who use the internet at least weekly said they use Telegram habitually, against 94.6% for WhatsApp ([CNMC](https://www.cnmc.es/prensa/panel-hogares-ott-internet-20260522), May 2026). Spain had 46.1 million internet users in October 2025, 96.4% of the population, with a median age of 45.9 ([DataReportal, Digital 2026: Spain](https://datareportal.com/reports/digital-2026-spain)), and Android carried about 73% of mobile web traffic in September 2026 ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/spain)). So the question is never "can I run Telegram Ads in Spain" — you can. The questions I get on @adsly_pro are which account, at what price, and what Spanish law says about the offer. That is the order of this page. ## What do Telegram Ads actually cost in Spain? Measured on our own accounts: Spain-targeted campaigns on TON accounts ran at **0.41 TON per thousand impressions**, 6.76% CTR and 0.006 TON per click, across 2.9M impressions on 7 accounts (22 August–3 October 2026). Those are TON prices, not euros; our Euro accounts have no Spain-only measurement yet. We do not publish a per-niche split for Spain — the base is too thin to separate one niche from another honestly. Within our TON table, Western European countries sit at the cheap end: France 0.24, Britain and Germany 0.27, Spain 0.41 and Italy 0.43 TON per thousand impressions. The 6.76% CTR is well above the 1.88% average across all our campaigns; it comes from seven accounts, so read it as what those advertisers got, not as what Spain gives. Country-by-country tables are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Euro account or TON account for Spain — which one? Two ways in, and they solve different problems. A **Euro account** targets Spain through the country option, can link to an external website, add a custom button and have a declined ad escalated to a human through us. It opens in 2 business days on Adsly’s EU entity, with no KYC, as a World account, so the same account can target other countries too. This is the account we recommend: the same account also takes a channel, a bot or a Mini App as the destination. A **TON account** has used the same targeting form since 22 August 2026, so you select Spain directly, and Spain is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). It links only to Telegram destinations — a channel, a bot or a Mini App, not an external URL. The minimum ad budget is the same on both: €500 for standard niches, €1,000 for crypto and for stocks and investing. If you’re weighing the two across the wider region, the full breakdown is in [Telegram Ads in Europe](/guides/telegram-ads-in-europe/). Short version for Spain: a Euro account, whatever the funnel. ## How does Spain regulate gambling ads — and where does Telegram stand? Start with Telegram, because it is shorter. The ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither format changes Spanish law, and neither is a way around it. Spanish law has its own layers, and the regulator is the **DGOJ** — Dirección General de Ordenación del Juego: - **The licence comes first.** Article 7 of the Gambling Act (Law 13/2011) prohibits advertising, sponsoring or promoting games of chance, or gambling operators, without the authorisation contained in the operator’s licence, the "título habilitante" ([BOE](https://www.boe.es/buscar/act.php?id=BOE-A-2011-9280)). - **Royal Decree 958/2020 sets how a licensed operator may advertise.** Commercial communications on audiovisual services may be broadcast only between 01:00 and 05:00 (article 18), and sponsorship on shirts or sports kit is not allowed (article 12) ([BOE, consolidated text](https://www.boe.es/buscar/act.php?id=BOE-A-2020-13495)). - **Part of that decree no longer stands.** The Supreme Court’s judgment of 2 April 2024 annulled the limits on promotions for new customers (article 13.1 and 13.3), the ban on public figures in ads (article 15), the general restriction on advertising in online services (article 23.1) and the social-media rules of article 26.2 and 26.3; the consolidated text marks them "Anulado". A guide that still says Spain bans welcome bonuses is quoting the 2020 text. - **A reform is being drafted.** In May 2026 the DGOJ opened a public consultation on a preliminary draft amending Law 13/2011, which could bring back and extend the restrictions on social media and video platforms, celebrity endorsements and sign-up bonuses; comments were due by 22 June 2026 and no bill has been approved ([DLA Piper](https://www.dlapiper.com/en/insights/blogs/mse-today/2026/proposed-reform-of-spanish-gambling-law-public-consultation-on-preliminary-draft), May 2026). This page does not present Telegram as the place where Spanish gambling advertising moved to. A DGOJ licence is the precondition under Spanish law, §5.6 is Telegram’s own rule on top of it, and what you may run is yours to establish with a Spanish lawyer. ## What about forex, crypto and CFDs under the CNMV? Financial promotion in Spain answers to the **CNMV** — Comisión Nacional del Mercado de Valores. Two things changed, and older guides have both wrong. **Crypto: MiCA, not the 2022 circular.** The CNMV’s Circular 1/2022, with its risk warnings and prior notice of campaigns aimed at more than 100,000 people, was repealed by Circular 1/2024 with effect from 28 December 2024, because the EU’s MiCA Regulation applies directly; prior notification of mass campaigns went with it ([finReg360](https://finreg360.com/alerta/la-cnmv-deroga-la-circular-sobre-publicidad-sobre-criptoactivos-ante-la-proxima-fecha-de-aplicacion-de-mica), December 2024). What applies now, from the text of [Regulation (EU) 2023/1114](https://eur-lex.europa.eu/eli/reg/2023/1114/oj): - Nobody may provide crypto-asset services in the EU without authorisation, and a firm that is not an authorised provider may not issue marketing communications suggesting that it is one (article 59). - Spain’s transitional period is over. It ended on 30 June 2026; since then only providers that have obtained authorisation may operate in Spain, and the CNMV tells investors to check a provider in the ESMA and CNMV registers ([Funds Society](https://www.fundssociety.com/es/noticias/normativa/las-dos-aclaraciones-de-la-cnmv-sobre-el-fin-del-periodo-transitorio-del-reglamento-mica/), June 2026). - A provider’s marketing communications must be identified as such and be fair, clear and not misleading, and the provider must warn clients of the risks (article 66). - For a token offered to the public, the marketing communication must be consistent with the white paper and state that it "has not been reviewed or approved by any competent authority in any Member State of the European Union" (article 7). - A firm outside the EU cannot lean on "the client came to us". If it solicits clients in the Union, "regardless of the means of communication used for the solicitation, promotion or advertising", the service is not at the client’s own initiative, whatever a disclaimer says (article 61). **CFDs: advertising to the public is banned.** The CNMV’s Resolution of 11 July 2023 ([BOE](https://www.boe.es/boe/dias/2023/07/14/pdfs/BOE-A-2023-16394.pdf)), applied since 3 August 2023, prohibits advertising CFDs to retail clients and to the general public. The ban covers ads that send people to a website offering CFDs, to a contact form or an app download, and ads for free or nominal-fee courses, seminars and demo accounts that promote investing in them. It also bans sponsorship and brand advertising whose aim or effect is to advertise CFDs, including through public figures ([CMS](https://cms.law/en/esp/legal-updates/CNMV-approves-new-restrictive-measures-on-CFDs-in-Spain), 2023). It comes on top of the 2019 measures: leverage limits by underlying, close-out and negative-balance protection, and a standard risk warning. So "education and signal-channel growth for a CFD broker" is not a workable angle for Spain: it is the case the resolution describes. If your forex product is a CFD or another leveraged product, this resolution is the first thing to check with Spanish counsel. On Telegram’s side, §5.7 prohibits get-rich-quick offers and "offers of investment with guaranteed return". ## What should a Spain campaign look like? We have no Spain split by niche, creative or funnel, so this is how we would set a campaign up, not a list of proven winners: - **Spanish, written for Spain.** Telegram’s guidelines say the language of the targeted channel should match the language of the ad and of the destination (§4.7). Write peninsular Spanish — "vosotros", euro prices, Spanish brands and payment methods — rather than Latin American Spanish. We have not measured the difference, so test it. - **Pick the destination before the account.** A channel or a bot keeps the reader inside Telegram; a website needs a Euro account. On our Euro accounts in September 2026 a click cost €0.355 to a channel, €0.223 to a bot and €0.266 to a website — all countries together, not Spain alone. - **Country first, then channels.** Start with Spain as the country and Spanish as the language, then test topics or a hand-picked list of Spanish channels as separate campaigns and compare them in your own numbers. - **Keep a risk line in finance copy.** MiCA requires crypto-asset service providers to warn clients of the risks, and a short risk line in the ad is the simplest way to show that you do. ## How does Adsly set up a Spain campaign? 1. **Account.** A [Euro account](/cabinet/) for any funnel — website, channel, bot or Mini App. A Euro account opens in 2 business days on our EU entity, no KYC, payment in any cryptocurrency. You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. 2. **Minimum ad budget.** €500; €1,000 for crypto and for stocks and investing; forex stays at €500. 3. **Targeting.** Country: Spain. Language: Spanish. Then topics — "Economy & Finance", "Travel & Tourism" and "Technology & Internet" are exact names from the form — or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Spain is visible in the account, and we have not measured city-level campaigns. 4. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 5. **Timing and moderation.** We have no hour-of-day data for Spain, so we publish no "best hours"; read the hourly analytics of your own campaigns. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. One thing I will never tell you: that we "send your channel to Telegram for approval". We don’t. After payment the account is opened in 2 business days, and there is no pre-moderation of your channel, bot or site. Creative moderation is real, but it happens later, per campaign, after the account is open — and opening an account does not approve any ad. ## Who is responsible for what Adsly opens the account and gives you the tools. What may be advertised to people in Spain is decided by Spanish and EU law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Gambling.** The DGOJ licence and the advertising rules above are yours to meet; §5.6 of Telegram’s guidelines applies on top of them. - **Crypto, CFDs and forex.** The MiCA authorisation and the CNMV’s rules are yours to settle before launch, with a Spanish lawyer if the offer is anywhere near the line. The licence and compliance with the law are the advertiser’s responsibility; an open account says nothing about them. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, travel, education, consumer offers — runs with Spain as the target and no licence layer. ## FAQ ### Is Spain a restricted market for Telegram Ads? No. Spain is a country option on Euro and TON accounts, and our TON accounts served 2.9M Spain-targeted impressions between 22 August and 3 October 2026. ### How many people use Telegram in Spain? Telegram publishes no country figure. In the CNMC household panel for the fourth quarter of 2025, 17.4% of people in Spain who use the internet at least weekly said they use Telegram habitually. ### Can I send Spanish traffic to my own website? Yes — through a Euro account with Spain selected. A TON account links only to Telegram destinations (channel, bot, Mini App). ### Do I need a Spanish licence to advertise gambling? Under Spanish law, yes: article 7 of Law 13/2011 prohibits gambling advertising without the authorisation in the operator’s licence. Separately, Telegram’s guidelines (§5.6) prohibit gambling ads. With us gambling runs only as an official gambling account (ad budget from €25,000) or as a test launch on our infrastructure (ad budget from €5,000) — see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). ### Can I advertise crypto to Spain? An authorised crypto-asset service provider can, under MiCA’s marketing rules. Since 1 July 2026 only authorised providers may operate in Spain, and a firm outside the EU that advertises to people in Spain cannot claim that the client came on their own (article 61). ### Can I advertise CFDs, or a signals channel for a CFD broker? Not to the general public. The CNMV’s 2023 resolution prohibits CFD advertising aimed at retail clients, including ads that lead to a contact form, an app download or free training. ### Can I target Madrid or Barcelona only? The ad form has a Locations field that searches locations inside the selected country. Which locations it offers for Spain is visible in your account; we have not measured city-level campaigns, so we promise nothing about a Madrid-only campaign. Targeting the channels a city’s audience reads is the other route. ### How fast can I start? A Euro account opens in 2 business days from payment; nutra, dating and adult, and binary options take 4 business days. No KYC, any cryptocurrency. Once the account is open, we agree the launch plan with you. --- Running Spain? Message us on Telegram at [@adsly_pro](https://t.me/adsly_pro) — tell us your niche, your funnel and whether your offer needs a Spanish or EU licence, and we’ll tell you which account fits. --- ## Telegram Ads Without KYC: Open a Cabinet in 2 Business Days URL: https://adsly.pro/guides/telegram-ads-without-kyc/ Date: 2026-08-08 Tags: Euro Cabinet Telegram Ads without KYC — no identity documents and no company on your side. Open a Euro World cabinet on Adsly's EU entity in 2 business days and pay in any cryptocurrency. Advertisers who want a Telegram Ads account with website links and a human to escalate to run into the same thing: that account — the Euro account — is not something you sign up for yourself. It is opened through a partner, and what a partner asks of you — a contract, company papers, identity checks — is up to the partner. That is why "telegram ads without kyc" gets searched so much and answered so badly: the pages that rank for it do not explain the mechanism. Here is how it actually works. ## What does Telegram itself ask for? Telegram's self-serve platform says it plainly on its front page: "Anyone can post ads on Telegram — using this platform." You pay in Gram, the currency of the TON blockchain; the minimum CPM is 0.1; and an ad may link only to a channel or bot on Telegram — "Links to external sites are not allowed" ([ads.telegram.org](https://ads.telegram.org/), [getting started](https://ads.telegram.org/getting-started), checked 3 October 2026). Nothing on those pages asks for identity documents. The Euro account is a different product. It is billed in euro, it can send the click to a website, a declined ad can be escalated to a person, and it is the only account type served in Russia, Ukraine, Israel and Palestine. It is not self-serve: Euro accounts are opened through partners, and Telegram publishes no terms for getting one directly. So "without KYC" is really a question about the partner — what it asks of you before it opens the account. ## How does a Euro cabinet give you Telegram Ads without KYC? It isn't a loophole. Adsly works with Telegram as a partner and opens the cabinet on our own EU legal entity. Because the account sits on our entity, we ask you for no passport, no company registration and no KYC documents. You tell us your niche and target country, pay in crypto, and get access to the account itself on ads.telegram.org and to the Pro Panel. The mechanics: - **No identity documents.** No passport, no company registration, no proof of address. The cabinet is opened on Adsly's EU entity; the service is operated by ADS TRADING LLC (DIFC, Dubai). - **Crypto payment.** Any major coin — USDT, BTC, ETH, TON. No bank means no bank-side KYC either. - **2 business days.** Our specialists start on the request as soon as it is paid and open the cabinet in 2 business days — 4 for nutra, adult and dating, and binary options. We do not send your channel, bot, or site to Telegram for any pre-check, and there's no "waiting for approval" step to open the account. - **Full targeting.** Once open, a [Euro cabinet](/cabinet/) gives you per-country, language, topic, device, and Subscriber Audience targeting in any country. A [TON cabinet](/ton-cabinet/) has had the same country, language and topic form since 22 August 2026; it links to Telegram destinations only and is not served in Russia, Ukraine, Israel and Palestine. ## Does "without KYC" mean Telegram won't moderate my ads? No — and any guide that tells you otherwise is lying to you. This is the single most important line in the article: no-KYC applies to opening the cabinet, not to your creatives. Telegram still moderates ad creatives per campaign, after the cabinet is live. Every title, every line of ad text, every landing goes through Telegram's review when you launch a campaign. That's where the real work is. Rejections come from the creative — wrong claims, missing disclaimers, pressure language — not from the account. What we have measured ourselves: of the 13,199 campaigns moderated on our accounts in September 2026, more than 98% got a decision within 3 hours, and approval ran at 95.6% on Euro accounts and 86.8% on TON accounts (all niches together — we don't publish a gambling-only split). So the honest framing: Adsly removes the KYC and entity barrier to opening the account; the creative moderation is still real, and it's where experience actually pays off. ## Self-serve on ads.telegram.org vs an Adsly cabinet — what actually differs? | | Self-serve on ads.telegram.org | Adsly cabinet | | --- | --- | --- | | KYC / identity docs | None asked on Telegram's pages | None | | Legal entity | Your own Telegram account | Ours (Adsly EU entity) | | Minimum | Minimum CPM 0.1 | Ad budget from €500 (regular niches) | | Payment | Gram (the TON currency) | Any crypto | | Time to open | Self-serve | 2 business days | | Where the ad can lead | Telegram channels and bots only | Websites as well as channels, bots and Mini Apps (Euro) | | Creative moderation | Telegram, per campaign | Telegram, per campaign (same) | The one row that's identical is the last one — nobody bypasses Telegram's per-campaign creative review. The rows above it are the choice: self-serve if a Telegram destination and Gram are enough; a Euro cabinet through us if you need a website link, a person to escalate a declined ad to, or delivery in Russia, Ukraine, Israel and Palestine. ## Is a no-KYC Telegram Ads cabinet legitimate? Yes — this is the partner model, not a grey hack. Euro accounts are opened by partners on their own legal entities on behalf of clients, and Adsly is one of those partners. That is why the paperwork does not land on you: the contractual relationship with Telegram sits between Adsly and Telegram. Your ads run inside Telegram's own ad system, in front of the same audience — over 1 billion monthly active users (Durov, March 2025) — and pass the same creative moderation as any other advertiser's. What stays yours is the law of the country you target: opening a cabinet does not approve any ad, and we do not verify licences. See the model head-to-head in [Adsly vs native Telegram Ads](/guides/adsly-vs-native-telegram-ads/). ## Which niches and geos can you run without KYC? Every new Euro cabinet is a World cabinet: it can advertise in every available country in Telegram's targeting directory, Russia included, and you choose the countries for each campaign inside it. We open cabinets for mainstream verticals and for crypto, forex, payday loans, nutra, adult and dating, and binary options; the only things we do not take are pharma and CBD. Minimum ad budgets differ by niche — they are listed below. Gambling needs its own note. Telegram's ad guidelines prohibit it outright: ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([§5.6](https://ads.telegram.org/guidelines), checked 3 October 2026). With us gambling runs in two formats only — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000); the [gambling policy guide](/guides/telegram-ads-gambling-policy/) explains both. Whether gambling may be advertised in the country you target is a question of that country's law, and it stays the advertiser's responsibility. ## Why is crypto payment part of the no-KYC model? Because banking is where KYC usually re-enters through the back door. The moment money moves through a card processor or bank rail, someone runs identity checks — and for gambling, forex, or adult transactions, those rails often decline outright. Paying the cabinet in crypto keeps the whole flow document-free: you fund from any wallet, in any major coin, and the balance lands on your Telegram Ads account. It's the same reason the [Euro cabinet opening flow](/guides/telegram-ads-euro-cabinet-opening/) is built crypto-first. On pricing, to be concrete: the minimum ad budget is €500 for regular niches, forex and payday loans; €1,000 for crypto and stocks; €5,000 for nutra, adult and dating, and binary options. Gambling runs as a test launch on our infrastructure from €5,000 or as an official gambling account from €25,000. The account commission comes on top, and the order form shows the exact total before you pay. None of it requires a document from you. ## What actually backs an Adsly cabinet? Numbers, not adjectives. Across the accounts we operate: 357,827 campaigns with spend on 381 accounts, 1.13B impressions, 20.6M clicks and €770k+ of euro-billed ad spend (3 October 2026). Telegram itself has over 1 billion monthly active users (Durov, March 2025). Across all our Euro campaigns the average is €2.97 CPM at 0.85% CTR over 257.7M impressions; the country you target moves the price more than the niche does, so check the [measured CPM by country](/guides/telegram-ads-cpm-by-country/). On moderation, 95.6% of reviewed ads end up approved on Euro accounts and 86.8% on TON, all niches together. ## Ready to run Telegram Ads without the KYC gate? Tell us your niche and your geos, and we'll open your cabinet on our EU entity in 2 business days — no documents, crypto payment, full targeting. Message [@adsly_pro](https://t.me/adsly_pro) to start, and open your [Euro cabinet](/cabinet/) today. --- ## Telegram Gambling Ads in Europe 2026: Regulators, Accounts & CPMs URL: https://adsly.pro/guides/telegram-gambling-ads-europe/ Date: 2026-08-08 Tags: Niche Guide Europe has no EU-wide gambling licence: every country licenses and polices its own market. What the regulators in Britain, France, Spain, Italy, the Netherlands and Germany say about gambling ads, what Telegram's rules say, and the European prices we measured — in TON. Europe is the most fragmented gambling market there is: a separate regulator, licence regime and advertising rulebook in nearly every country. Earlier versions of this page presented that as an opening for Telegram. This version sets out what the European Commission and six national regulators actually say, what Telegram's own rules say, and what European traffic costs in our accounts. Status as of 3 October 2026; it is not legal advice. ## Is there a European gambling licence? No. The [European Commission](https://single-market-economy.ec.europa.eu/sectors/online-gambling_en) puts it in one sentence: "There is no sector-specific EU legislation in the field of gambling services. EU countries are autonomous in the way they organise their gambling services", as long as they respect the fundamental freedoms of the EU Treaty. The Commission describes the result. Some countries allow every kind of online game, others only betting, poker or casino games. Some keep a monopoly, run by a state-controlled operator or by a private one holding an exclusive right; a growing number license several operators. "Under EU law, no particular system is favoured over the others." For an operator this means a licence is national. A licence from the Malta Gaming Authority is a Maltese licence; whether it lets you serve players in another country is decided by that country's own rules. ## What do the national regulators say about advertising? Six markets, each read from the regulator's or legislator's own text: | Country | Authority | What the official source says | |---|---|---| | Great Britain | [Gambling Commission](https://www.gamblingcommission.gov.uk/guidance/guidance-to-licensing-authorities/part-1-primary-legislation) | Since 1 November 2014, remote operators selling into the British market, "whether based here or abroad", must hold a Commission licence. Advertising must comply with the UK Advertising Codes, enforced by the Advertising Standards Authority | | France | [Autorité nationale des jeux (ANJ)](https://anj.fr/foire-aux-questions/offre-de-jeu-legale-et-illegale/quels-sont-les-jeux-dargent-et-paris-sportifs) | Only four categories are authorised: lottery games under the FDJ monopoly, sports betting, horse-race betting and online poker from ANJ-approved operators. Online casinos and esports betting are not authorised | | Spain | [Dirección General de Ordenación del Juego](https://www.boe.es/buscar/act.php?id=BOE-A-2020-13495) | Royal Decree 958/2020: no commercial communications aimed at residents in Spain from entities without a Spanish licence (art. 6.2); audiovisual advertising only between 01:00 and 05:00 (art. 18) | | Italy | [AGCOM](https://www.agcom.it/sites/default/files/migration/delibera/Delibera%20132-19-CONS.pdf) | Article 9 of Decree-Law 87/2018 prohibits any form of advertising, even indirect, of games or bets with cash winnings, on any medium, social media included. The sanction is 20% of the value of the advertising and never less than €50,000 per violation | | Netherlands | [Kansspelautoriteit (Ksa)](https://kansspelautoriteit.nl/nieuws/2023/juli/verbod-ongerichte-reclame-kansspelen/) | Untargeted advertising for online games of chance has been banned since 1 July 2023: TV, radio, print and public places. Advertising on the internet and social media remains allowed only under strict conditions | | Germany | [Gemeinsame Glücksspielbehörde der Länder (GGL)](https://www.gluecksspiel-behoerde.de/de/bekaempfung-illegales-gluecksspiel/unerlaubtes-gluecksspiel) | Public gambling may be offered only with a valid permit (§ 4 GlüStV 2021), and advertising unauthorised gambling is prohibited (§ 5). In 2024 the GGL issued 231 prohibition orders, 148 of them for advertising alone | Two things stand out. In Italy there is no compliant gambling ad to write: the ban covers the medium, whoever the operator is. And in Germany, Spain and Britain the question a regulator asks first is not what the ad says but whether the operator holds that country's licence. This table is not exhaustive, and the rules move; check each market with local counsel before you plan a budget. ## What do Telegram's rules say? Telegram's [ad guidelines](https://ads.telegram.org/guidelines) do not treat gambling as a restricted category with a licence upload. They prohibit it. §5.6 reads: "Ads must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value." Its examples name games of chance and casinos, sports betting, lotteries, bingo and fantasy sports, as well as tips, odds and forecasts (wording checked on 3 October 2026). There is no licensed-operator exception and no country where the clause switches off. Mini Apps are not a way around this. On PropellerAds' Mini App ad network — a third-party network, not Telegram Ads — iGaming took the largest share of impressions in 2025, 22.37%; the same report notes that in 2025 Telegram began removing iGaming-related Mini Apps ([PropellerAds, 2025](https://propellerads.com/blog/adv-telegram-mini-app-advertising-report/)). ## Euro or TON account: what differs in Europe? Less than it used to. Since 22 August 2026 TON accounts use the same targeting form as Euro accounts — countries, languages, topics, devices, or specific channels, bots and search — so a TON campaign can be locked to Spain or Italy just as a Euro campaign can. What remains Euro-only: ads that link to an external website, in-stream video, a custom button, and human escalation of a declined ad through Adsly. TON accounts link to Telegram destinations only — channels, bots and Mini Apps. **Germany.** It was long reported as the one European market Telegram ads did not reach. Between 22 August and 3 October 2026 our TON accounts delivered 5.5M impressions to campaigns with Germany as the only country selected. We have not run Germany-only campaigns on Euro accounts, so for Euro we cannot confirm delivery there either way. Every account comes with access to the account itself on ads.telegram.org and to the Pro Panel; the one exception is the gambling test launch described below. ## Which gambling formats do we open? What follows describes what we open, not a clause in Telegram's policy. | | Test launch on our infrastructure | Official gambling account | |---|---|---| | Ad budget from | €5,000 | €25,000 | | Ad texts | Ours: soft wording, no brand or bonus figures | Yours: the creatives pass Telegram moderation and run as written | | Who launches | Our manager, until the campaigns are Active | Our manager places the campaigns and looks after the first days | | Your access | Pro Panel only | ads.telegram.org and the Pro Panel | | Account opens in | 2 business days | 2 business days | The commission is added on top of the ad budget; the order form shows your exact price before you pay, in any cryptocurrency and with no KYC. Once the account is open, the team agrees the launch plan with you, and each ad goes through moderation separately. Details are in the [gambling policy guide](/guides/telegram-ads-gambling-policy/) and on the [official gambling account](/official-gambling-telegram-ads/) page. Both formats target by country, and neither changes national law. Which countries belong in your geo list is decided by the licences you hold and by the law of each country, not by the account format. ## What does Europe look like in our own accounts? For Europe our measured prices come from TON accounts only: single-country campaigns across all niches, 22 August–3 October 2026. They are in TON, not euros, and they are not gambling-specific. | Country | CPM (TON) | CTR | Cost per click (TON) | Impressions | Accounts | |---|---|---|---|---|---| | Germany | 0.27 | 2.86% | 0.010 | 5.5M | 10 | | Spain | 0.41 | 6.76% | 0.006 | 2.9M | 7 | | United Kingdom | 0.27 | 3.03% | 0.009 | 2.6M | 8 | | Netherlands | 0.27 | 1.99% | 0.014 | 2.1M | 6 | | Italy | 0.43 | 2.36% | 0.018 | 1.8M | 7 | | Romania | 0.21 | 3.20% | 0.006 | 905k | 3 | | France | 0.24 | 2.91% | 0.008 | 878k | 4 | | Switzerland | 0.55 | 2.47% | 0.022 | 232k | 3 | | Poland | 0.21 | 2.96% | 0.007 | 158k | 3 | We have no Euro-account measurement for any single European country, because our Euro clients have not run single-country campaigns there. Other markets are in [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). Gambling figures are thinner. The one European country where our accounts hold a gambling record of any size is Germany: 99 campaigns with Germany as the only target, 825,159 impressions, a 1.31% click-through rate and no declines (3 October 2026). It is a record of what ran, not a statement about German law. Across all countries, gambling-titled campaigns on TON accounts cost 0.86 TON per thousand impressions (4,606 campaigns with spend on 68 accounts, 10,213 TON, 11.8M impressions); leaving out campaigns with a click-through rate above 25%, that is 403,915 clicks at 0.024 TON and 51,900 users delivered into the product at 0.19 TON. On Euro accounts the gambling base is €412 of spend on 174k impressions — too thin to price from. 8.2% of gambling campaigns were declined (727 of 8,840), against 4.9% for every other niche. A user in the product is a channel join or a bot start, not a depositor; deposits are measured in your own CRM. ## Who is responsible for what? - **The licence.** We do not verify licences and do not ask for one to open an account. Holding the licence each market requires is your responsibility. - **National law.** Whether you may advertise to players in a given country — and whether gambling may be advertised there at all — is decided by that country. A price and a moderation pass say nothing about it. - **Each ad.** Opening an account does not approve any ad, and an approved ad is not legal clearance. ## Frequently Asked Questions ### Is it legal to advertise gambling in Europe on Telegram? There is no single answer, because there is no single European rule. The European Commission states that there is no sector-specific EU legislation on gambling services; each country sets its own licensing and advertising rules. Separately, Telegram's ad guidelines prohibit gambling ads in §5.6. ### Which European regulator matters for my campaign? The one in each country you target: the Gambling Commission in Great Britain, the ANJ in France, the DGOJ in Spain, AGCOM for advertising in Italy, the Ksa in the Netherlands, the GGL in Germany. A licence issued in one country does not by itself authorise you in another. ### Can gambling be advertised in Italy at all? Article 9 of Decree-Law 87/2018 prohibits any form of advertising, even indirect, of games or bets with cash winnings, on any medium, with a sanction of at least €50,000 per violation enforced by AGCOM. Take Italian legal advice before you treat any format as an exception. ### Can I target Germany? On TON, yes: since 22 August 2026 TON targets by country like Euro, and our TON accounts delivered 5.5M Germany-targeted impressions at 0.27 TON per thousand between 22 August and 3 October 2026. We have not run Germany-only campaigns on Euro accounts, so we cannot confirm Euro delivery there. German law still requires a permit for the gambling you advertise. ### What CPM should I budget for European traffic? For European countries we have TON prices only, all niches: 0.27 TON per thousand impressions in Germany and the UK, 0.41 TON in Spain, 0.43 TON in Italy (22 August–3 October 2026). Across all countries, gambling-titled campaigns on TON accounts cost 0.86 TON per thousand impressions. We quote no euro gambling price: the base is too thin. ### Do I need a gambling licence to open the account? We do not ask for one and do not verify licences; accounts open with no KYC, paid in any cryptocurrency. Your obligation to hold the right licence for each market you serve is separate and stays with you. ### How long does a gambling account take to open? 2 business days from payment, in either format. After that the team agrees the launch plan with you; moderation of each ad is a separate step. --- Questions about a gambling account for the markets your licence covers go to [@adsly_pro](https://t.me/adsly_pro). --- ## Telegram Gambling Ads in the USA 2026: State-by-State Law, Sweepstakes Bans and What We Measure URL: https://adsly.pro/guides/telegram-gambling-ads-usa/ Date: 2026-08-08 Tags: Niche Guide, USA The US has no federal gambling licence: each state decides what is legal, and sweepstakes casinos are now banned by statute in states such as California and New York. What the law says, what Telegram's rules say, and what US traffic costs on our TON accounts (0.39 TON CPM). Earlier versions of this page pitched Telegram as the place where US sweepstakes budgets go after the state bans. This version does something more useful: it sets out who decides what is legal in the United States, what the sweepstakes statutes actually say, what Telegram's own rules say, and what US traffic costs in our accounts. Status as of 3 October 2026; it is not legal advice. ## Is there a US gambling licence? Not a federal one. Legality is decided state by state, and three sources show how. **The Supreme Court.** In [Murphy v. NCAA](https://www.law.cornell.edu/supremecourt/text/16-476), decided on 14 May 2018, the Court struck down the federal law that had barred states from authorising sports betting. Its closing words set the framework that still applies: "Congress can regulate sports gambling directly, but if it elects not to do so, each State is free to act on its own." **Federal statute.** The Unlawful Internet Gambling Enforcement Act defines "unlawful Internet gambling" as placing, receiving or transmitting a bet over the internet "where such bet or wager is unlawful under any applicable Federal or State law in the State or Tribal lands in which the bet or wager is initiated, received, or otherwise made" ([31 U.S.C. § 5362](https://www.law.cornell.edu/uscode/text/31/5362)). In other words, the federal definition points back to the law of the state where the player sits. **How other ad platforms read it.** [Google's gambling policy](https://support.google.com/adspolicy/answer/6018017?hl=en) for the United States requires that advertisers of sports betting and online casinos "be licensed by the state entity in certain states where legal" and that they do not target users outside the states where they are licensed. So an operator does not hold "a US licence". It holds a licence from a particular state, and that licence covers that state. Build acquisition around it and you are building around fifty separate legal questions, not one. ## What happened to sweepstakes casinos? Sweepstakes casinos ran on a dual-currency model — one currency for free play, another redeemable for prizes — and presented themselves as promotional sweepstakes rather than gambling. State legislatures have started to close that route by statute. Two laws we opened: | State | Law | What it does | |---|---|---| | California | [AB 831](https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202520260AB831), approved by the Governor on 11 October 2025 (Chapter 623) | Makes it unlawful to operate, conduct or offer an online sweepstakes game, and to knowingly support its operation or promotion — payment processors, platform providers and media affiliates included; a misdemeanor with a fine of $1,000 to $25,000, up to one year in county jail, or both | | New York | [S5935A](https://www.nysenate.gov/legislation/bills/2025/S5935/amendment/A), signed on 5 December 2025 (Chapter 605) | Prohibits operating, conducting or promoting online sweepstakes games in the state; fines of $10,000 to $100,000 per violation | Both statutes reach promotion, not only operation. Other states have acted as well, by statute or through their regulators and attorneys general; we have not verified each one, so we give no count. Check the law of every state you intend to reach. ## What do Telegram's rules say? Telegram's [ad guidelines](https://ads.telegram.org/guidelines) do not treat gambling as a restricted category with a licence upload. They prohibit it. §5.6 reads: "Ads must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value." Its examples name games of chance and casinos, sports betting, lotteries, bingo and fantasy sports, as well as tips, odds and forecasts (wording checked on 3 October 2026). There is no licensed-operator exception and no country where the clause switches off. Mini Apps are not a way around this. On PropellerAds' Mini App ad network — a third-party network, not Telegram Ads — iGaming took the largest share of impressions in 2025, 22.37%; the same report notes that in 2025 Telegram began removing iGaming-related Mini Apps ([PropellerAds, 2025](https://propellerads.com/blog/adv-telegram-mini-app-advertising-report/)). ## Which gambling formats do we open? What follows describes what we open, not a clause in Telegram's policy. | | Test launch on our infrastructure | Official gambling account | |---|---|---| | Ad budget from | €5,000 | €25,000 | | Ad texts | Ours: soft wording, no brand or bonus figures | Yours: the creatives pass Telegram moderation and run as written | | Who launches | Our manager, until the campaigns are Active | Our manager places the campaigns and looks after the first days | | Your access | Pro Panel only | ads.telegram.org and the Pro Panel | | Account opens in | 2 business days | 2 business days | The commission is added on top of the ad budget; the order form shows your exact price before you pay, in any cryptocurrency and with no KYC. Once the account is open, the team agrees the launch plan with you, and each ad goes through moderation separately. Details are in the [gambling policy guide](/guides/telegram-ads-gambling-policy/) and on the [official gambling account](/official-gambling-telegram-ads/) page. Targeting is by country. The ad form also has a Locations field that searches locations inside the selected country; which locations it offers for the United States is visible in the account, and we have not measured state-level campaigns. Do not plan on excluding individual states until you have seen that field for your own account. ## What does the United States look like in our own accounts? Our US prices come from TON accounts only — single-country campaigns, all niches, not gambling: | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | TON (prices in TON, 22 Aug–3 Oct 2026) | 0.39 TON | 1.97% | 0.020 TON | 14.8M | 12 | TON prices stay in TON and are not converted to euros. We have no Euro-account measurement for the United States, and we publish no gambling-only figure for it. For the gambling vertical across all countries (campaigns whose title contains casino, bet, slot, gambl or poker, 3 October 2026): on TON accounts, 4,606 campaigns with spend on 68 accounts cost 10,213 TON for 11.8M impressions, or 0.86 TON per thousand. Leaving out campaigns with a click-through rate above 25%, that is 403,915 clicks at 0.024 TON and 51,900 users delivered into the product (channel joins, bot starts, app launches) at 0.19 TON. On Euro accounts the base is €412 of spend on 174k impressions — too thin to price from. 8.2% of gambling campaigns were declined (727 of 8,840), against 4.9% for every other niche. A user in the product is a channel join or a bot start, not a depositor. Other markets are in [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/), and the US market as a whole in the [Telegram Ads in the USA guide](/guides/telegram-ads-in-usa/). ## Who is responsible for what? - **The licence.** We do not verify licences and do not ask for one to open an account. Holding the state licence your offer requires is your responsibility. - **State law.** Whether you may accept a player in a given state is decided by that state. A price and a moderation pass say nothing about it. - **Each ad.** Opening an account does not approve any ad, and an approved ad is not legal clearance. We are a Telegram Ads partner, not US gambling counsel. Take advice from a lawyer admitted in the states you intend to serve before you plan a budget. ## Frequently Asked Questions ### Is there a federal gambling licence in the United States? No. In Murphy v. NCAA (2018) the Supreme Court said that, unless Congress regulates sports gambling directly, each state is free to act on its own, and federal law defines unlawful internet gambling by the law of the state where the bet is made. Operators are licensed state by state. ### Are sweepstakes casinos legal in the United States? It depends on the state, and the list of states that ban them is growing. California's AB 831 (approved 11 October 2025) and New York's S5935A (signed 5 December 2025) prohibit online sweepstakes games, and both reach promotion as well as operation. Check every state you intend to reach. ### Does Telegram allow gambling ads? No. §5.6 of Telegram's ad guidelines prohibits ads that promote gambling, and its examples include sports betting, lotteries, bingo and fantasy sports. What we describe on this page is the two account formats we open, not an exception in Telegram's policy. ### What does US traffic cost on Telegram? On our TON accounts, single-country US campaigns in all niches ran at 0.39 TON per thousand impressions, a 1.97% CTR and 0.020 TON per click (14.8M impressions, 12 accounts, 22 August–3 October 2026). We have no Euro-account measurement for the US and publish no gambling-only US figure. ### Can I target or exclude individual US states? Targeting is by country. The ad form has a Locations field that searches locations inside the selected country; which locations it offers for the United States is visible in the account, and we have not measured state-level campaigns. ### How long does a gambling account take to open? 2 business days from payment, in either format. After that the team agrees the launch plan with you; moderation of each ad is a separate step. ### Do you help with US licensing? No. We open and service Telegram Ads accounts. We do not verify licences, and the licence and compliance with state law are the advertiser's responsibility. --- Questions about a gambling account for the markets your licence covers go to [@adsly_pro](https://t.me/adsly_pro). --- ## Telegram Mini App Ads vs Official Telegram Ads (2026) URL: https://adsly.pro/guides/telegram-mini-app-ads-vs-official-telegram-ads/ Date: 2026-08-08 Tags: Comparison Mini App ad networks and official Telegram Ads are different products. What each one is in its own words, what Telegram §5.6 says about gambling, a side-by-side table and the figures we measured on our own campaigns. Open any gambling affiliate chat in 2026 and you will see the same pitch: "Official Telegram Ads won't approve casino, so buy our Mini App traffic instead." It comes from ad networks that sell placements inside Telegram Mini Apps. The first half of that sentence is closer to the truth than most answers to it admit — Telegram's guidelines do prohibit gambling ads — and the second half skips what you are actually buying. Here is what each product is, in its seller's own words, and what we have measured. ## What's the difference between mini-app ad networks and official Telegram Ads? The phrase "Mini App ads" gets stretched over two products that have almost nothing in common. **Official Telegram Ads** is Telegram's own ad platform, described by Telegram as "a tool to create sponsored messages in public one-to-many channels with 1000+ subscribers" ([ads.telegram.org/getting-started](https://ads.telegram.org/getting-started), read on 3 October 2026). You buy it through an ad account (Euro or TON), it is priced per thousand views, and each ad goes "In Review" with Telegram's team before it is shown. In our accounts the ad form also offers bots and search as placements. Promoting a Mini App *as a destination* through this platform is covered in our [Telegram Mini App advertising guide](/guides/telegram-mini-app-ads/). **Mini App ad networks** are independent ad networks. They do not sell Telegram's platform: they place ads inside other developers' Mini Apps through their own systems. RichAds states that its Telegram ads "operate not in channels but in Mini Apps (prioritising popular clickers), functioning more like in-page ads and being independent from the messenger's ads policy" ([RichAds, updated 11 September 2026](https://richads.com/blog/telegram-ads-where-to-buy-and-how-does-it-work/)). PropellerAds sells rewarded ads — shown "when a user taps an in-app element that unlocks an in-game reward" — and non-rewarded ads shown at pauses between screens ([PropellerAds, 18 December 2025](https://propellerads.com/blog/adv-telegram-mini-app-advertising-report/)). Same two words, different seller, different placement, different rulebook. ## Do Telegram's rules allow gambling ads? No. §5.6 of Telegram's ad guidelines says ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value", and its examples name casinos, sports betting, lotteries, bingo, fantasy sports and tips, odds and forecasts ([guidelines](https://ads.telegram.org/guidelines), read on 3 October 2026). There is no licensed-operator exception in the text. A network that tells you official Telegram Ads prohibits gambling is quoting the rulebook correctly. What that pitch leaves out is what it offers instead. Those guidelines "apply to all ads displayed on the Telegram Ad Platform"; a network placement is not on that platform, and by RichAds' own description its moderation policies are "independent from Telegram itself". You are not getting an exception to Telegram's rule, you are buying a different product. With us gambling runs on Telegram Ads in two formats only — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000). The [gambling policy guide](/guides/telegram-ads-gambling-policy/) goes through the wording of the rules and what each format lets you say. ## Who sees a Mini App network ad? This is the question that decides the comparison, and the networks answer part of it themselves. RichAds says it collects this traffic "primarily … from clicker games". PropellerAds reports that iGaming "takes the largest share of TMA impressions (22.37%)" on its own Mini App inventory in 2025, ahead of Finance at 19.67% — the mix of advertisers buying that network's placements, not a share of Telegram Ads or of Mini Apps as a whole. The same report puts click-through rates on its Mini App formats at "20–40% on average", and describes the rewarded format as one the user opens to receive coins, hints or extra attempts. Read those two facts together. A click given in exchange for an in-game reward is a different event from a click by someone reading a channel, so a conversion rate measured on one tells you nothing about the other. On our own base we leave out campaigns with a click-through rate above 25% when we compute averages: the result is 1.88% across all campaigns and 3.59% across gambling campaigns (3 October 2026). Neither the networks nor we publish a deposit rate. Ask any seller for the event definition and for postback-verified deposits before you compare prices. ## Official Telegram Ads vs mini-app networks: side by side | | Official Telegram Ads (Euro or TON account) | Mini App ad networks | |---|---|---| | **What it is** | Telegram's own platform: sponsored messages in public channels with 1,000+ subscribers | Independent networks placing ads inside other developers' Mini Apps | | **Where you buy** | An ad account on ads.telegram.org | The network's own advertiser platform | | **Who reviews the ad** | Telegram, before the ad is shown | The network, under its own policy | | **Gambling** | Prohibited by guidelines §5.6; with Adsly, two formats only | Sold as a vertical: 22.37% of impressions on PropellerAds' inventory in 2025 | | **Ad format** | Text of up to 160 characters with a button | Rewarded and non-rewarded interstitials, push-style, banners | | **Price we can source** | Gambling on our TON accounts: 0.86 TON per thousand impressions, 0.024 TON per click | RichAds lists minimum bids from $0.015 per click | | **Click-through rate** | 3.59% across our gambling campaigns, without campaigns above 25% CTR | "20–40% on average" (PropellerAds, 2025) | | **What you keep** | The subscribers of the channel or bot you promoted | Nothing once the budget ends | The review step on the official side is the constraint, and for gambling it is a hard one. It is also the reason the two products should not be priced against each other click for click. ## What have we measured on the official side? As of 3 October 2026, for campaigns whose title contains casino, bet, slot, gambl or poker. On TON accounts: 4,606 campaigns with spend on 68 accounts, 10,213 TON and 11.8 million impressions — 0.86 TON per thousand. Leaving out campaigns with a click-through rate above 25%: 403,915 clicks at 0.024 TON each, and 51,900 users delivered into the product — channel joins, bot starts, app launches — at 0.19 TON each, with 12.8% of clicks completing the action. On Euro accounts the same set has €412 of spend on 174k impressions, which is too thin to price from, so we quote no euro cost per user. The declared-niche gambling row on self-service Euro accounts — €2.55 CPM, 13.19% CTR, €0.019 a click — stands on 175k impressions and is too thin to plan on. For prices by country, in euros on Euro accounts and in TON on TON accounts, see the [measured CPM by country](/guides/telegram-ads-cpm-by-country/). A user delivered into the product is a channel join, bot start or app launch — not a registration and not a deposit. We do not derive a cost per depositor from it, and neither should you. ## When does mini-app network traffic actually make sense? When the goal matches the placement. If you want reach inside Mini Apps, installs for your own tap-to-earn or utility app, or top-of-funnel awareness where a click is just a click, a network gives you inventory that the Telegram Ad Platform does not sell. The problem starts when you price that traffic as if it were a deposit channel without seeing verified deposits. Match the tool to the goal, and ask for the same evidence from a network that you would ask from us. ## How often does moderation decline gambling ads? More often than other niches, and we can put a number on it. On our base moderation declined 8.2% of gambling campaigns — 727 of 8,840, by campaign title — against 4.9% in every other niche; sports betting 6.3%, casino and slots 16.7%. By country the highest figure is Turkey: 28.3% of 145 campaigns (3 October 2026). Across all niches, the share of reviewed ads that end up approved is 95.6% on Euro accounts, 86.8% on TON and 99.9% on Stars, and over 98% of 13,199 campaigns got a decision within three hours (September 2026). Those are all-niche figures: we publish no approval rate for gambling alone. ## How do you run official Telegram Ads for gambling and other high-risk niches? You open an ad account. For gambling there are two formats: - **Official gambling account** — ad budget from €25,000. Your own creatives pass Telegram moderation and run as written, and you get access to the account on ads.telegram.org and to the Pro Panel. - **Test launch on our infrastructure** — ad budget from €5,000. We prepare the ad texts and the entry that goes to moderation, our manager launches the campaigns until they are Active, and it is run through the Pro Panel only. Both open in 2 business days. Nutra, dating and adult, and binary options have a €5,000 minimum ad budget and open in 4 business days. In every case there is no KYC, payment is in any cryptocurrency, the commission is added on top of the ad budget, and the order form shows the exact price before you pay. Opening an account approves no ad: moderation of each ad is a separate step, and the licence and the law of the country you target remain the advertiser's responsibility. TON accounts use the same country, language and topic targeting as Euro since 22 August 2026. TON-funded ads are not served in Russia, Ukraine, Israel or Palestine — those markets need a [Euro account](/cabinet/); every new one is a World account that can advertise in every available country, with the countries chosen for each campaign. Message [@adsly_pro](https://t.me/adsly_pro) with the product, the destination and the countries you want, and we will tell you which format fits. --- ## Telegram Mini App Casino Ads: How to Promote in 2026 URL: https://adsly.pro/guides/telegram-mini-app-casino-ads/ Date: 2026-08-08 Tags: Mini Apps, Niche Guide Casino Mini App advertising in 2026: what third-party "Mini App ads" are, what official Telegram Ads are, what Telegram §5.6 says about gambling, the two formats we open and the figures we measured on gambling campaigns. Open Telegram, tap a link in a channel, and a full casino loads inside the app — no download, no browser. That is a casino Mini App: Aviator-style crash games, slots and table games built on Telegram's Mini App platform so the player never leaves the messenger. Advertising one is where teams lose money, for two reasons. "Mini App ads" names two unrelated products, and Telegram's own ad guidelines prohibit gambling ads. This guide separates the two products, quotes the rule, and gives the figures we have actually measured. ## What is a Telegram casino mini-app? A casino mini-app is an online casino built as a Telegram Mini App: it opens inside Telegram on a tap and runs on the platform's web-app layer. Three formats are common. **Crash games** — Aviator-style titles — run on the "cash out before it crashes" mechanic. **TON slots** connect to a TON wallet, so a deposit is a wallet signature rather than a card form. **Table games** — roulette, blackjack, dice — complete the mix. For the player there is no app-store download between the tap and the game. For the advertiser it means the thing that opens after the click is the product itself, so describe it to any supplier as what it is: a real-money game. ## What changed for casino mini-apps in 2025–2026? Three things, and each has a source. **Usage came down from the tap-to-earn peak.** By Findminiapp's count, Mini App activity peaked at 1.44 billion monthly active users in September 2024 and settled in a 150–190 million range by mid-2025, as the reward-seeking users of games like Hamster Kombat left ([PropellerAds, 18 December 2025](https://propellerads.com/blog/adv-telegram-mini-app-advertising-report/)). **Telegram started removing gambling Mini Apps.** The same report says that in 2025 Telegram "began actively removing iGaming-related Mini Apps", and that "although Telegram did not announce a formal global ban, many similar TMAs were quietly restricted". That is a third party's account, not a Telegram statement — but it is a risk to the product itself, separate from any advertising question. **No large ad platform simply allows casino ads.** Meta permits online gambling ads only for ad accounts it has authorised, on evidence that the activity is licensed or otherwise lawful in the territory targeted ([Meta](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/gambling-games/)). Google allows them only in the countries it lists, with country-specific certification ([Google Ads](https://support.google.com/adspolicy/answer/15132179)). Telegram's ad guidelines prohibit them outright (§5.6, quoted below). ## Is casino really the #1 mini-app category? On one network's inventory, yes. PropellerAds reports that in 2025 "iGaming takes the largest share of TMA impressions (22.37%)" in its own Telegram Mini App traffic, ahead of Finance (19.67%), E-commerce (13.20%) and Media (12.02%) ([PropellerAds, 18 December 2025](https://propellerads.com/blog/adv-telegram-mini-app-advertising-report/)). That is the mix of advertisers buying that network's placements. It is not a share of Telegram Ads, and it is not a share of Mini Apps as a whole: the same report notes that iGaming grows strongly inside PropellerAds' traffic "while the global TMA ecosystem still has a much smaller presence of these categories". We have no comparable category split to publish for official Telegram Ads. The two products are compared side by side in our [official Telegram Ads vs Mini App networks breakdown](/guides/telegram-mini-app-ads-vs-official-telegram-ads/). ## Official Telegram Ads or a mini-app network: what is each? "Advertise a casino mini-app" splits into two products that share a name and little else. **Official Telegram Ads** is Telegram's own ad platform. Telegram describes it as "a tool to create sponsored messages in public one-to-many channels with 1000+ subscribers" ([ads.telegram.org/getting-started](https://ads.telegram.org/getting-started), read on 3 October 2026). You create and fund the ads in an ad account on ads.telegram.org, you pay per thousand views, and every ad goes "In Review" with Telegram's team before it is shown. In our accounts the ad form also offers bots and search as placements. Your Mini App is the *destination*: someone reads a channel, taps the ad, and the app opens. That is what the general [Telegram Mini App advertising guide](/guides/telegram-mini-app-ads/) covers. **Mini App ad networks** are a separate market: independent ad networks that place ads inside other developers' Mini Apps. RichAds states that its Telegram ads "operate not in channels but in Mini Apps (prioritising popular clickers)" and are "independent from the messenger's ads policy" ([RichAds, updated 11 September 2026](https://richads.com/blog/telegram-ads-where-to-buy-and-how-does-it-work/)). PropellerAds sells rewarded ads, shown "when a user taps an in-app element that unlocks an in-game reward", and non-rewarded ads shown at pauses between screens. No Telegram ad account is involved and the network applies its own moderation. ## Is "mini-app casino traffic" real depositors? Nobody publishes that, and neither do we. What is on the record is how the placements work. RichAds says it collects this traffic "primarily … from clicker games". PropellerAds describes a rewarded ad as one the user opens to receive coins, hints or extra attempts, and reports click-through rates of "20–40% on average" on its Mini App formats. A click given in exchange for an in-game reward and a click from someone reading a channel are different events, so do not carry a conversion rate from one to the other. For comparison, when we compute averages on our own base we leave out campaigns with a click-through rate above 25%: the result is 1.88% across all our campaigns and 3.59% across gambling campaigns (3 October 2026). We do not publish a deposit rate for either route, and we have none to give: Telegram Ads statistics count channel joins and bot starts, not registrations or deposits. Whoever sells you traffic — a network or us — ask for the event definition and for postback-verified deposits before you compare prices. One difference does not need a number. An ad that sells a channel or bot leaves you with subscribers you can reach again without paying for the impression. A placement inside someone else's Mini App leaves nothing behind when the budget ends. ## How do you advertise a casino mini-app on official Telegram Ads? Start from the rule. §5.6 of Telegram's ad guidelines: ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value"; the examples name games of chance, casinos, sports betting, lotteries, bingo and fantasy sports, and separately tips, odds and forecasts. §4.4 adds that the content of a destination may not be altered to evade moderation review — concealing or replacing it to pass the ad review is named, and so is cloaking — and that advertisers doing so "may be suspended without notice" ([guidelines](https://ads.telegram.org/guidelines), read on 3 October 2026). The text has no licensed-operator exception. With us gambling runs on Telegram Ads in two formats only: - **Official gambling account** — ad budget from €25,000. Your own creatives pass Telegram moderation and run as written: brand name, bonus figures, a direct link to the Mini App. You get access to the account itself on ads.telegram.org and to the Pro Panel. - **Test launch on our infrastructure** — ad budget from €5,000. We prepare the ad texts and the entry that goes to moderation, and our manager launches the campaigns until they are Active. The ad does not name the casino or the bonus. It is run through the Pro Panel only. In both, the click lands directly on your product. The [gambling policy guide](/guides/telegram-ads-gambling-policy/) sets out the wording of the rules and what each format lets you say. Neither format is an approval of any individual ad: moderation of each ad is a separate step. On our base moderation declined 16.7% of casino and slots campaigns and 8.2% of gambling campaigns overall (727 of 8,840), against 4.9% in every other niche (3 October 2026). ## TON or Euro account for a casino mini-app? A Mini App is a Telegram destination, so a TON account could point at it too — but we recommend a Euro account. Since 22 August 2026 TON accounts use the same targeting form as Euro: countries, languages, topics, devices, or specific channels, bots and search. The Euro account adds an external website as the destination, in-stream video, a custom button and human escalation of a declined ad through Adsly, and it delivers in Russia, Ukraine, Israel and Palestine, where TON-funded ads are not served. Every new Euro account is a World account: it can advertise in every country in the Telegram Ads targeting directory, and you choose the countries for each campaign inside it. Both gambling formats, with the same minimum ad budgets, are available on either account type; there is no cheaper route for a casino on TON. ## Which countries can you target with a casino mini-app? An account can be pointed at any country in the Telegram Ads directory. Whether your casino may be advertised to people there is a question of that country's law, and it stays the advertiser's responsibility: we do not check licences, and opening an account approves no ad. Three markets where the answer has moved or where our own data is a warning: - **Brazil, as of 3 October 2026.** Medida Provisória nº 1.394 of 25 September 2026 prohibits operating, offering, intermediating and advertising fixed-odds betting — sports betting and online games — in Brazil, including by operators abroad who offer them to people in Brazil, and gave ten days to take advertising down. It amends Lei 14.790/2023 and it is in force. Congress's first sixty-day window to convert it into law runs to 23 November 2026 and can be extended once by another sixty days; if it is not converted it lapses ([Congresso Nacional](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871)). Details are in the [Brazil guide](/guides/telegram-gambling-ads-brazil/). - **India.** The Promotion and Regulation of Online Gaming Act, passed by Parliament in August 2025, prohibits online money games and their advertising ([PRS Legislative Research](https://prsindia.org/billtrack/the-promotion-and-regulation-of-online-gaming-bill-2025)). See the [India guide](/guides/telegram-gambling-ads-india/). - **Turkey.** The highest decline rate by country in our base: 28.3% of the 145 gambling campaigns that targeted Turkey were declined by moderation (3 October 2026). For any other market, check with local counsel before you brief anyone. ## What does it cost to launch a casino mini-app account? The ad budget is the entry: from €5,000 for a test launch on our infrastructure, from €25,000 for an official gambling account. The budget is credited to the ad account and spent on impressions; our commission is added on top, and the order form shows the exact price before you pay. The account opens in 2 business days, with no KYC and payment in any cryptocurrency. After it opens, the team agrees the launch plan with you, and moderation of each ad is a separate step. What we have measured, as of 3 October 2026, for campaigns whose title contains casino, bet, slot, gambl or poker. On TON accounts: 4,606 campaigns with spend on 68 accounts, 10,213 TON and 11.8 million impressions — 0.86 TON per thousand. Leaving out campaigns with a click-through rate above 25%: 403,915 clicks at 0.024 TON each, and 51,900 users delivered into the product — channel joins, bot starts, app launches — at 0.19 TON each, with 12.8% of clicks completing the action. On Euro accounts the same set has €412 of spend on 174k impressions, too thin to price from, so we quote no euro cost per user. The declared-niche gambling row on self-service Euro accounts — €2.55 CPM, 13.19% CTR, €0.019 a click — stands on 175k impressions and is too thin to plan on. A Mini App as the ad destination cost €0.038 per click on our Euro accounts in September 2026: all niches together, on a base of six accounts. A user delivered into the product is a channel join, bot start or app launch. It is not a registration and not a deposit, so do not apply a registration-to-deposit rate to it. To discuss a casino Mini App, message [@adsly_pro](https://t.me/adsly_pro) with the product, the destination link and the countries you want. Prices and the two formats are on the [casino account page](/casino-euro-cabinet/) and the [official gambling format page](/official-gambling-telegram-ads/). --- ## Sports Betting Telegram Ads: Event-Timed Sportsbook Growth URL: https://adsly.pro/guides/telegram-sports-betting-ads/ Date: 2026-08-08 Tags: Niche Guide Sports betting on Telegram Ads: event-timed campaigns for Champions League and NFL fixtures, the gambling vertical measured at €2.55 CPM, per-country targeting, no KYC, cabinet open in 2 business days. Brazil is closed: betting ads banned there since 25 September 2026. A common way to lose money on Telegram with a sportsbook is to run betting the way you run casino — always-on, flat daily budget, one creative that never changes. Sports betting is a different animal. Its economics live inside a calendar. A bettor who scrolls past your ad on a dead Tuesday may well tap it during a Champions League semi-final, and your first-time-deposit (FTD) cost moves with that gap. We have run 500,000+ campaigns and €770k+ in spend across 370+ live cabinets, and we have no day-of-week split to prove this with — so take it as our working view, not a measurement: on Telegram, betting ads should be event-timed, not always-on. ## Why do sportsbooks look at Telegram when Google and Meta exist? Because the other platforms put a licence wall in front of you. [Google Ads](https://support.google.com/adspolicy/answer/6018017) allows online gambling ads only in the countries it lists, and only where its country-specific certification criteria — typically a licence from that country's regulator — are met. [Meta](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/gambling-games) allows online gambling ads only once the ad account is authorised, with evidence that the activity is licensed or lawful in each territory. [TikTok](https://ads.tiktok.com/help/article/tiktok-ads-policy-gambling-and-games) allows them only in specified markets where gambling is legal and local certification is in place. Telegram is not softer on paper: §5.6 of its [ad guidelines](https://ads.telegram.org/guidelines) prohibits gambling promotion and names sports betting. Betting runs there in the two formats described below — a test launch on our infrastructure and an official gambling cabinet — and neither is a general exception to that rule. The economics start from a number we have measured ourselves: on our self-service Euro accounts the gambling vertical — sportsbooks included — ran at €2.55 CPM and €0.019 per click across 175k impressions (all countries blended, 3 Oct 2026); its 13.19% click-through is high enough that we quote it only with caution. That is the vertical as a whole across all countries, and the country you target moves the price more than the niche does — see the [measured CPM by country](/guides/telegram-ads-cpm-by-country/). Telegram carries 1 billion+ monthly active users (Pavel Durov, March 2025), so this is not a fringe channel. One outside number on demand: on PropellerAds' network, iGaming was the largest category in Telegram Mini App advertising in 2025, with 22.37% of impressions ([PropellerAds, State of Telegram Mini App Advertising 2025](https://propellerads.com/blog/adv-telegram-mini-app-advertising-report/)) — one ad network's inventory, not Telegram Ads, but it shows where gaming advertisers already spend. For campaign-level detail, the [benchmarks report](/guides/telegram-ads-gambling-benchmarks-2026/) walks through two TON campaign portfolios counter by counter. ## How does event-timed betting advertising actually work? This is the part that takes work. Sportsbook demand is bursty. Budget should follow the fixture list, not a monthly average. Concretely: you pre-load a creative per fixture, then scale spend in the run-up to kickoff and during the live window. How long before kickoff to start is something to read from the hourly analytics of your own campaigns — we have no hour-of-day data to publish. The recurring fixtures are predictable: Champions League nights across Europe, NFL playoff Sundays in the Americas, World Cup qualifiers. We have no day-of-week measurement of how far CTR moves on event days, so check it on your own campaigns before you scale. Inside the [Adsly Pro panel](/cabinet/) you bulk-edit creatives per fixture and set IF/THEN rules on the metrics you choose — add budget while the last few hours hold above your CTR threshold, pause when they fall below it. On an official gambling cabinet, where your creatives run as written, copy tied to the fixture — "live odds on tonight's matches" — anchors the ad to the moment. Run a sportsbook without this and you are paying steady-state CPM for spiky demand, which is the fastest way to a broken CAC. ## How do you choose geos for sportsbook offers? By law first, then by price. We don't publish a sportsbook-only split by country, and we have no conversion data by geo — deposits happen in the operator's system, not in the ad account. Brazil, long the default football market, is closed: [Medida Provisória nº 1.394](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871) of 25 September 2026 prohibits fixed-odds betting and its advertising in any medium, including by operators based abroad who offer it to people in Brazil. Congress's first sixty-day window to convert it into law runs to 23 November 2026; until then it is in force. Status as of 3 October 2026 — the [Brazil guide](/guides/telegram-gambling-ads-brazil/) has the articles and the dates. A Euro cabinet gives you per-country, per-language and Subscriber Audience targeting, so a Champions League campaign in one country and an NFL playoff campaign in another run from the same account without bleeding budget into geos you did not choose. Need reach across borders? Every new Euro cabinet is a World cabinet: every available country is in it, and you choose the countries for each campaign — which of those countries a betting campaign may lawfully address is still your decision, country by country. For the account itself, go to the [sports betting Euro cabinet](/sports-betting-euro-cabinet/). Cricket fans in India are not a sportsbook target either: India's Promotion and Regulation of Online Gaming Act, 2025 prohibits online money games and their advertising ([Press Information Bureau](https://www.pib.gov.in/PressReleasePage.aspx?PRID=2241804)) — the [India gambling ads guide](/guides/telegram-gambling-ads-india/) explains what changed. ## What does it cost to advertise sports betting on Telegram? Sports betting is a full-bundle high-risk niche: the test launch on our infrastructure starts from a €5,000 ad budget + commission, identical on Euro and TON. The budget is credited to your own cabinet, and the commission on top is not just cabinet access. It includes our preparation of the texts and the entry for moderation (our infrastructure) and a dedicated manager who sets up and launches your campaigns to Active status. Think of it as a one-time launch — not monthly account management, which is a separate paid service if you want ongoing optimization. Put that against the alternative: Google would require a gambling license for every country you target before your first impression. There is no setup fee, and the Adsly Pro panel is included. Note the distinction: forex and payday sit in the same high-risk tier but keep the €500 floor without the launch bundle. The commission does not depend on the countries you target, betting included. A sportsbook whose brand players already know has a second format: an [official gambling cabinet](/official-gambling-telegram-ads/) from a €25,000 ad budget + commission, where your own match-night creatives run as written — brand name, welcome-bet figure, a direct link to your sportsbook — so the Champions League ad goes out exactly the way your team wrote it. ## What can a sportsbook ad say on Telegram? Here is the part operators misread. Telegram moderates betting creatives per campaign, ad by ad — and it happens after your cabinet is already open, not as an upfront review of your channel. We do not send your channel, bot or site to Telegram for pre-approval, and there is no verdict to wait on before you can start. What the ad may say depends on the format. On a test launch we write the texts: soft wording, no brand name and no bonus figures. On an official gambling cabinet your own creatives run as written — brand, welcome-bet figure, a direct link. Neither is a general permission: §5.6 of Telegram's guidelines lists sports betting and "tips, odds, forecasts" among prohibited content, and a promise of income — "guaranteed profit", "sure bet" — is the kind of unsupported claim the guidelines rule out for any advertiser. What we have measured ourselves: of the 13,199 campaigns moderated in September 2026, more than 98% got a decision within 3 hours, and approval on Euro accounts ran at 95.6% — all niches together; we don't publish a betting-only rate. When an ad is declined the day before a marquee match, AI Recreate re-submits it with new text, so nobody is rewriting by hand while the window closes. The [betting & iGaming guide](/guides/betting-igaming-telegram-ads/) works through the click-to-deposit arithmetic. ## Do I need a gambling license or a company to run betting ads? No KYC, no gambling license and no EU company are needed to open the cabinet. It opens on our EU entity — the operating company is ADS TRADING LLC, based in Dubai — and we open it as an accredited Telegram Ads reseller. You fund in any cryptocurrency, which sidesteps the banking friction that usually blocks gambling-related payments. You supply your niche and target countries; the paperwork sits with us. That is what we ask for to open an account. Whether your sportsbook may be advertised in the country you target is decided by that country's law, and that responsibility stays with you. ## What about markets that prohibit betting advertising, like Turkey and Brazil? Some markets prohibit betting advertising outright. In Turkey betting on sports is run under the state's Spor Toto organisation, and [Law No. 7258](https://www.mevzuat.gov.tr/mevzuatmetin/1.3.7258.pdf) (article 5) makes it a crime for anyone without that authority to advertise such betting or otherwise encourage people to play — one to three years in prison plus a judicial fine — with four to six years for giving people in Turkey access to betting run abroad. The financial-crimes board MASAK goes after the payment flows ([NTV, February 2026](https://www.ntv.com.tr/ntvpara/masak-5-milyar-liralik-suc-gelirinin-el-degistirmesini-engelledi-bakan-simsekten-emanet-hesap-uyarisi-1712053)). Brazil joined that list on 25 September 2026, and India did in 2025. So geo selection is a legal decision before it is a media one: point campaigns only at countries where your own legal advice says sportsbook advertising is allowed. An ad that passes moderation is not legal clearance, and compliance with the law of the target country is the advertiser's responsibility. ## How fast can I be live before a major match? The cabinet opens in 2 business days, and your application is taken into work the same day you pay. Because betting is event-timed, apply at least three business days before a marquee fixture so creatives are staged and ready — then per-campaign moderation runs on each ad once you are live. For a full Champions League knockout stage or an NFL playoff run, set the cabinet up once and let the fixture list drive budget from there. If you are running a sportsbook and the fixture list is your real media plan, the setup that wins is a Euro cabinet timed to events — not an always-on burn. Open a [sports betting Euro cabinet](/sports-betting-euro-cabinet/) or the broader [gambling Euro cabinet](/gambling-euro-cabinet/), fund in crypto, and our team launches your first event campaign to Active. Message [@adsly_pro](https://t.me/adsly_pro) on Telegram to start. --- ## Binary Options Advertising on Telegram (Where Google Bans It) URL: https://adsly.pro/guides/binary-options-telegram-ads/ Date: 2026-06-17 Tags: Euro Cabinet Google does not allow binary-options ads and Meta lists them among prohibited financial products — Telegram is the paid channel left. The regulatory map, geo selection, moderation-safe copy and a targeting playbook for a niche most platforms refuse. ## The one vertical with nowhere to buy traffic Run a quick test: open Google Ads and try to launch a binary-options campaign. There is no certification to apply for and no restricted-status workaround — [Google's financial products policy](https://support.google.com/adspolicy/answer/2464998) says it in one line: "Ads for binary options or equivalent financial products are not allowed." Then try Meta. Its [ad standards](https://transparency.meta.com/en-gb/policies/ad-standards/deceptive-content/prohibited-financial-products-and-services/) list binary options — next to contract-for-difference trading and initial coin offerings — among the financial products advertisers cannot run ads for at all. That is the defining fact of this niche. Binary options is not "forex with a higher minimum" — it is a vertical that the two largest ad platforms have decided not to take money from. So the marketing problem is not "which channel converts best," it is "which channel will even run the ad." For paid acquisition the answer is short: Telegram. The audience is already there in trading-signal channels and analysis groups, and on a Euro account your ad is reviewed by people rather than refused by category. Everything below is how to do that without burning an account on day one. ## Why Google and Meta are a dead end for this specific offer It is worth being precise about *why* each platform refuses, because the reasons shape what you can and can't promise even on Telegram. - **Google does not allow binary-options ads.** The policy line is unconditional. The neighbouring products — contracts for difference, rolling spot forex, financial spread betting — sit in a different class: Google calls them complex speculative financial products and lets a licensed provider advertise them once the account has Google's approval. Binary options has no such route. - **Meta lists it as a prohibited financial product.** The policy says ads must not promote "financial products and services that are frequently associated with misleading or deceptive promotional practices", and binary options is on the list by name, defined as "a financial product where the payoff is either a fixed monetary amount or nothing at all". - **The regulatory shadow is real.** Regulators in the EU and the UK did not cap binary options; they removed it from retail clients entirely (more below). That history is why the platforms won't touch it, and why your copy has to be cleaner than a forex ad's, not dirtier. Telegram Ads through a Euro account is the channel that remains open. Telegram's public [ad guidelines](https://ads.telegram.org/guidelines) do not name binary options; what they prohibit is deceptive or harmful financial promotion — get-rich-quick offers and investments with a guaranteed return (section 5.7) — and every ad is still reviewed on its own. The account is opened on our EU entity, so you need no license, no KYC and no company of your own to run it. What it costs, measured rather than estimated: on our self-service Euro accounts binary options ran at **€1.41 CPM**, **0.38% CTR** and **€0.374 per click** across 1.35M impressions (3 Oct 2026). That is the vertical as a whole with all countries blended — the country you target moves the price more than the niche does, so check the [measured CPM by country](/guides/telegram-ads-cpm-by-country/) before you budget a geo. We put no Meta price beside it: Meta does not run the vertical, so there is nothing like-for-like to compare. ## The regulatory map — and why "binary is banned for retail in the EU" matters to your geo plan Binary options regulation is per-jurisdiction, and the line is harder than for plain forex. The single most important fact: **in the EU and the UK, binary options may not be sold to retail clients.** ESMA prohibited "the marketing, distribution or sale of binary options to retail investors" from 2 July 2018 ([ESMA, 1 June 2018](https://www.esma.europa.eu/press-news/esma-news/esma-adopts-final-product-intervention-measures-cfds-and-binary-options)). It let that temporary measure expire on 1 July 2019 because most national regulators had by then adopted permanent measures at least as strict ([ESMA, 1 July 2019](https://www.esma.europa.eu/press-news/esma-news/esma-ceases-renewal-product-intervention-measure-relating-binary-options)); the Cyprus Securities and Exchange Commission (CySEC) published its own as policy statement [PS-03-2019](https://www.cysec.gov.cy/en-GB/public-info/policy-statements/). In the UK the FCA banned firms from "selling, marketing or distributing binary options to retail consumers" from 2 April 2019 ([FCA, PS19/11](https://www.fca.org.uk/news/statements/fca-confirms-permanent-ban-sale-binary-options-retail-consumers)). That is a rule about the product, not about the account. A Euro account can advertise in every available country, and its targeting form will not stop you from choosing an EU member state or the UK — which is exactly why the responsibility is yours: marketing binary options to retail clients there is prohibited by the regulators above, and compliance rests with the advertiser. It also matters if your brand references an EU or CySEC license, because pairing that with a binary offer contradicts the ban and is a fast way to get a campaign pulled. For the other geos, read the map as "what does the regulator say about soliciting residents," not "where is binary explicitly legal" — in most of these markets the product sits in the same offshore grey zone forex does, and the legal risk is the advertiser's: - **Turkey (SPK / CMB).** In February 2017 the Capital Markets Board cut retail forex leverage from 100:1 to 10:1 and raised the minimum initial margin to 50,000 lira ([Moroğlu Arseven](https://www.morogluarseven.com/insights/ma-gazette-en/magazette-edition-40-8-march-2017/turkey-decreases-capital-markets-leverage-ratio-and-introduces-new-initial-margin-requirement/)). Lead with education and market analysis; never with leverage or payout claims. - **India (RBI).** Residents may undertake forex transactions only with authorised persons and for permitted purposes, on RBI-authorised platforms or recognised exchanges, and the RBI publishes an Alert List of unauthorised platforms ([RBI, 7 September 2022](https://www.rbi.org.in/scripts/BS_PressReleaseDisplay.aspx?prid=54333)). Advertise education and commentary, not "trade on any offshore platform." - **UAE (CMA / DFSA / FSRA).** Three regulators across the mainland, DIFC and ADGM; the mainland one, the former SCA, has been the Capital Market Authority since 1 January 2026 ([Latham & Watkins](https://www.lw.com/en/insights/major-updates-recalibrate-the-uae-capital-markets-regime)). A bilingual English/Arabic audience. Keep the offer framed as trading education and tools, not guaranteed payouts. - **South Africa (FSCA).** An English-language market with a single conduct regulator. We have no measured price for it on Euro accounts. - **Brazil (CVM).** The CVM issues stop orders with daily fines against brokers that solicit Brazilian residents without authorisation — IQ Option in April 2020, for one ([IstoÉ Dinheiro](https://www.istoedinheiro.com.br/cvm-alerta-sobre-atuacao-irregular-da-iq-option-no-mercado-forex/)). Lead with Portuguese education and analysis. - **EU and UK (ESMA, national regulators, FCA).** CFDs stayed available to retail clients under leverage limits — 30:1 for major currency pairs in ESMA's 2018 measure; **binary options did not.** That is a ban on the product, not a gap in the account's country list, and one more reason not to lean on an EU license in your creative. The practical rule for binary specifically: pick the geo to the audience, write the copy to the regulator, and lean hardest on education-framed, analysis-led messaging — because this is the vertical where the regulators have the longest memory and the lowest tolerance for return promises. ## A targeting playbook built for binary affiliates Binary differs from a generic forex campaign in who you are reaching and what you are allowed to imply, so the playbook is its own: 1. **Pick the geo to the offer, not the offer to all geos.** English/Arabic tools → UAE, Qatar, Saudi Arabia. Education and signals → Turkey, Brazil, India, South Africa, each with the legal caveats above. For budgeting, the all-niche CPMs measured on our Euro accounts (3 Oct 2026): UAE €1.42, Saudi Arabia €1.69, Qatar €1.95, Turkey €2.92, Brazil €2.22, India €0.25. A campaign aimed at every country at once leaves you no way to match the copy to a regulator. 2. **Layer interest topics over geo.** The targeting form has "Economy & Finance" and "Investments" topics. Stack those on your country targeting so you reach people in a trading mindset, not casual browsers. 3. **Prioritise channel *type*.** Dedicated signal channels and market-analysis groups put the ad in front of people who are actively trading, and an analysis-led channel is a calmer context for a compliance-first ad than a hype-led one. We have no measured comparison between channel types. 4. **Know your real buyer — the channel owner.** Much of the demand for binary and other high-risk offers on Telegram comes from *channel owners* growing their own subscriber base, not from brokers. That makes **channel-audience targeting** — showing the ad to subscribers of the channels you name — the central lever, with "Join Channel" / "Open Bot" as the natural CTAs and "Open Link" for a direct sign-up. 5. **Scale by topping up the winners.** Top-ups are self-service on the same account. The niche minimum (€5,000) and the same commission apply to every top-up, so plan the budget in steps of that size. ## Copy that clears moderation in a zero-tolerance vertical Binary is where the difference between "approved" and "declined" is one sentence. The category was shut out of the big platforms over guaranteed-return creative, and Telegram's guidelines prohibit the same thing. The rules: - **Lead with the concrete and checkable** — the platform, the instruments, the educational content, the analysis. Never with money. - **Add the risk disclaimer** and treat it as load-bearing copy, not a footnote. - **Delete every banned-claim pattern:** "guaranteed," "risk-free," "win rate," "X% in a day," "double your money," fabricated profit screenshots, fake testimonials. Telegram's guidelines prohibit guaranteed-return offers (section 5.7) and misleading claims (section 5.4). - **Frame as education and tools.** "Learn how binary options pricing works" and "Daily market analysis for active traders" are the right register; "95% accurate signals" is not. When an ad is declined — and in this vertical some will be — **AI Recreate** re-submits it with new text, rewritten toward an education-framed version. On Euro accounts a declined ad can also be escalated to a human reviewer through Adsly. We publish no approval rate for this niche. Across all niches, 95.6% of reviewed ads on Euro accounts were approved (3 Oct 2026), and more than 98% of 13,199 campaigns got a decision within three hours (September 2026). ## Commission, pricing and what's included Binary options is a **separate niche** from forex as of June 2026 — it does not ride the forex floor: | Item | Binary options | | --- | --- | | **Commission** | 30% | | **Minimum ad budget** | €5,000 → €6,500 total | | **Payment** | Any cryptocurrency | | **On your side** | No license, no KYC, no company | | **Setup fee** | None | | **Pro Panel** | Free (included for the life of the account) | | **Time to open** | 4 business days | For comparison, plain forex (brokers, signals, PAMM, copy-trading, prop firms) stays on the **€500 → €650** floor at the same 30% commission. Binary's higher floor reflects its tighter moderation and regulatory profile — a genuinely different niche, not a relabel. Every new Euro account is a **World** account: it can advertise in every available country, and you choose the countries for each campaign inside it — one account, one top-up, one commission. Where you point a binary-options campaign inside it is governed by the product rules above. You get access to the account itself on ads.telegram.org and to the Pro Panel at **app.adsly.pro** — bulk edit, IF/THEN automation, hourly analytics, campaign groups and CSV export, free for the life of the account. ## Frequently asked questions ### Can I actually advertise binary options on Telegram? Yes, with compliant, disclaimer-led copy through a Euro account. Google does not allow the vertical and Meta prohibits it. The decisive factor is the creative: education- and analysis-framed ads with a risk disclaimer are the ones that pass review; return-promise ads do not. ### Why does Google ban binary-options ads? Google's financial products and services policy states that "Ads for binary options or equivalent financial products are not allowed." CFDs, rolling spot forex and financial spread betting are treated differently: a licensed provider can advertise them once the account has Google's approval. Binary options has no such route. ### Does Meta allow binary options? No. Meta's ad standards list binary options among prohibited financial products and services, alongside contract-for-difference trading and initial coin offerings. ### Is binary options the same niche as forex on Adsly? No. As of June 2026 binary options is a **separate niche** with its own floor: €5,000 → €6,500 total, versus forex's €500 → €650. Both sit at 30% commission, but binary's higher minimum reflects its tighter moderation and regulatory profile. ### Isn't binary options banned in Europe? For retail clients, yes. ESMA prohibited marketing, distributing or selling binary options to retail investors in 2018, national regulators have since made the ban permanent, and the FCA did the same in the UK in 2019. That is a legal restriction on the product, not on the Euro account: the account can advertise in every available country, so keeping a binary-options campaign away from retail clients in the EU and the UK is the advertiser's legal responsibility. It also matters if your brand references an EU or CySEC license, which contradicts a binary offer and risks a pulled campaign. ### Which countries deliver the best binary-options audience? We publish no per-country result for this niche. As a planning judgement: UAE, Qatar and Saudi Arabia for bilingual English/Arabic audiences; Turkey, Brazil, India and South Africa for education and signals. Match the geo to your specific offer and check the legal position in each one rather than targeting all of them at once. ### Do I need a license or company to run binary-options ads? No. The account is opened on our EU entity — no license, no KYC and no company on your side. That covers the ad account only: whether you may offer the product in a given country remains your responsibility. ### What copy gets a binary-options ad rejected? "Guaranteed," "risk-free," "win rate," fixed-return promises, fabricated profit screenshots and fake testimonials are the patterns that get declined. Lead instead with the platform, instruments, education and analysis, and treat the risk disclaimer as load-bearing copy. ### What happens when an ad is declined? AI Recreate re-submits a declined ad with new text, rewritten toward an education-framed version, so a decline becomes a fix rather than a dead campaign. On Euro accounts a declined ad can also be escalated to a human reviewer through Adsly. ### What does binary-options traffic cost on Telegram? On our self-service Euro accounts the binary-options vertical measured €1.41 CPM, 0.38% CTR and €0.374 per click across 1.35M impressions (all countries blended, 3 Oct 2026). The click-through sits below our Euro average of 0.85%, so budget on cost per click rather than on CPM alone. There is no Meta or Google price to set beside it — neither runs the vertical. ### How do I pay, and how fast can I launch? Pay the €5,000 minimum ad budget plus commission in any cryptocurrency. The account opens in 4 business days, and review itself is quick: more than 98% of campaigns across all account types got a decision within three hours in September 2026. ### Ready to open your binary-options Euro account? The paid channel that will run the vertical Google and Meta refuse. Opened on our EU entity in 4 business days — no license, no KYC, no company on your side. €5,000 minimum ad budget, paid in any cryptocurrency, with access to the account on ads.telegram.org and to the Pro Panel. Only client contact: [@adsly_pro](https://t.me/adsly_pro). [Open Cabinet](/cabinet/) [Get Started](/login?tab=register) --- ## Growing a Forex Signal Channel with Telegram Ads URL: https://adsly.pro/guides/forex-signal-channel-growth-telegram/ Date: 2026-06-17 Tags: Euro Cabinet A subscriber-growth playbook for forex and trading signal channel owners: Subscriber Audience targeting, the "Join Channel" CTA, lookalike-style scaling, retention after the join, and turning a grown channel into recurring revenue. Forex measured at €1.88 CPM. ## You are not selling a broker. You are growing a list. Most "forex Telegram Ads" advice is written for brokers and affiliates — people chasing a funded deposit on the other side of the click. If you run a signal channel, that advice quietly leads you astray. Your asset is not a single FTD. It is the subscriber list itself: the traders who open your channel before the London open, screenshot your entries, and stay because you were right more often than you were wrong. Every other revenue line you have — broker rev-share, paid VIP, your own course, a managed-account pitch — is downstream of that list growing instead of shrinking. And it does shrink. A signal channel leaks members every week: someone blows an account and quits, someone mutes you after a losing run, Telegram prunes deleted accounts. If you are not adding members faster than you lose them, the channel is dying slowly while the chart still looks fine. The whole game is acquiring qualified subscribers cheaply enough that the list compounds — and one paid channel does it at the source, inside the app where your readers already live. That is Telegram Ads, and the targeting tool built for your job is Subscriber Audience. ## Why Meta and Google are a dead end for this specific offer Channel owners burn weeks trying to grow on the platforms they already know, and the platforms push back for reasons that have nothing to do with how good your signals are. - **Meta (Facebook / Instagram).** The advertising standards list binary options, contract-for-difference trading and initial coin offerings among the financial instruments ads can't promote, and say advertisers of financial products may have to verify their identity and show they are authorised by the regulator of the country they target ([Meta, financial and insurance products and services](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/financial-services), updated 30 April 2026). - **Google Ads.** CFDs, rolling spot forex and financial spread betting are allowed only for a licensed provider or aggregator that Google has approved, in eligible locations, and destinations that give trading signals for these products are not allowed. On binary options the policy is one line: "Ads for binary options or equivalent financial products are not allowed" ([Google Ads, financial products and services](https://support.google.com/adspolicy/answer/2464998)). - **Telegram Ads via a Euro cabinet** runs your ad inside other forex and finance channels, with a one-tap "Join Channel" button that adds the member without leaving the app. The audience is already reading signals when your ad shows. On our self-service Euro accounts the forex vertical measured **€1.88 CPM**, **1.89% CTR** and **€0.102 per click** across 418k impressions (3 Oct 2026). That is forex as a whole with all countries blended, not a signal-channel-only figure — the country you target moves the price more than the niche does, so check the [measured CPM by country](/guides/telegram-ads-cpm-by-country/) before you budget a geo. What Telegram's own rules say: the [ad guidelines](https://ads.telegram.org/guidelines) do not name forex or CFDs; §5.7 prohibits "deceptive or harmful financial practices", and its examples include "offers of investment with guaranteed return" and "insider tips on investments" (checked 3 October 2026). We do not verify licences, and opening a cabinet does not approve any ad: whether your offer may be advertised in the country you target is the advertiser's responsibility. Across every account type, campaigns whose title names forex, fx, trading, a broker or signals give a wider base: 19,941 campaigns on 146 accounts, 13.4M impressions, 3.22% CTR and 1.4% declined by moderation (3 October 2026; click-through rates leave out campaigns above 25% CTR). On Euro accounts they cost €6.76 per thousand impressions and €0.25 a click at 2.73% CTR; on TON accounts 1.97 TON per thousand and 0.061 TON a click at 3.33% CTR. This is a different cut from the €1.88 figure: that one is self-service Euro accounts opened for the forex niche, this one is every campaign we run with a trading word in its title. Signal channels on their own — campaigns with "signal" in the title — are 5,650 campaigns and 6.1M impressions at 2.60% CTR, with 1.3% declined. You do not need a financial license, KYC, or an EU company for any of this. The cabinet is opened on Adsly's EU entity as a Telegram Ads partner; you declare your niche, fund in crypto, and start adding subscribers within days. ## The regulatory reality — for a channel owner, geo is a copy decision Forex law is per-jurisdiction, and for a signal channel it matters in a particular way: you are not the regulated entity, but the regulator shapes *what your subscribers can act on* and therefore how you write the ad. A channel selling "trade any offshore pair at 500:1" into a country that capped leverage underperforms and attracts the wrong member. - **Turkey (SPK / CMB).** Since February 2017 the Capital Markets Board has capped leverage on leveraged FX trades at 10:1 and required a minimum initial collateral of TRY 50,000 ([Official Gazette no. 29975, summarised by Moroğlu Arseven](https://www.morogluarseven.com/insights/ma-gazette-en/magazette-edition-40-8-march-2017/turkey-decreases-capital-markets-leverage-ratio-and-introduces-new-initial-margin-requirement/)). Copy built on high leverage describes something a broker licensed in Türkiye cannot offer — lead with education or analysis. - **India (SEBI / RBI).** The RBI states that residents may undertake forex transactions only with authorised persons and for permitted purposes under FEMA, and electronically only on RBI-authorised platforms or on the NSE, BSE and MSE ([RBI FAQ, 28 August 2024](https://www.rbi.org.in/commonman/english/scripts/FAQs.aspx?Id=3347)); it also publishes an [Alert List](https://www.rbi.org.in/scripts/bs_viewcontent.aspx?Id=4235) of unauthorised platforms, last updated on 19 November 2025. Advertise education and market commentary — not "trade any pair with an offshore broker". - **UAE (CMA / DFSA / FSRA).** Since 1 January 2026 the mainland regulator is the Capital Market Authority, the legal successor of the SCA under Federal Decree-Laws 32 and 33 of 2025; the DIFC and ADGM free zones are supervised by their own regulators, the DFSA and the FSRA ([Cleary Gottlieb](https://www.clearygottlieb.com/news-and-insights/publication-listing/uae-capital-markets-overhaul-2026-new-regulatory-framework-for-the-capital-market-authority)). Which of the three licensed the broker decides where in the UAE it may market — confirm it before you target. - **South Africa (FSCA).** Issuing CFDs as principal requires authorisation as an over-the-counter derivative provider (ODP) under the Financial Markets Act; a financial-services-provider licence under FAIS alone does not cover it ([DLA Piper, April 2022](https://www.dlapiper.com/en-us/insights/publications/2022/04/the-fate-of-unlicensed-trading-platforms)). If the copy names the FSCA, name the licence the broker actually holds. - **Brazil (CVM).** The CVM treats forex contracts as securities: a foreign broker that offers them to residents of Brazil has to be registered or work through a CVM-registered institution, otherwise the offer is irregular ([CVM, updated 16 October 2025](https://www.gov.br/cvm/pt-br/acesso-a-informacao-cvm/perguntas-frequentes-da-cvm/mercado-forex-qual-o-posicionamento)). Lead with education and analysis in Portuguese, not with a direct pitch for an offshore account. - **EU / Cyprus (CySEC, under ESMA) and the UK (FCA).** ESMA's 2018 product intervention capped retail CFD leverage between 30:1 for major currency pairs and 2:1 for cryptocurrencies and prohibited the marketing, distribution or sale of binary options to retail investors ([ESMA, 27 March 2018](https://www.esma.europa.eu/press-news/esma-news/esma-agrees-prohibit-binary-options-and-restrict-cfds-protect-retail-investors)). The Cyprus Securities and Exchange Commission made both permanent as national measures in 2019 ([policy statements PS-03-2019 and PS-04-2019](https://www.cysec.gov.cy/en-GB/public-info/policy-statements/)); in the UK the FCA banned binary options for retail consumers from 2 April 2019 and made the CFD restrictions permanent from 1 August 2019 ([FCA](https://www.fca.org.uk/news/statements/fca-confirms-permanent-ban-sale-binary-options-retail-consumers), [FCA](https://www.fca.org.uk/news/press-releases/fca-confirms-permanent-restrictions-sale-cfds-and-cfd-options-retail-consumers)). A Euro cabinet opens for any country, the EU included, so keep the copy inside these rules when you target it. The owner's rule: pick geos where your content is actionable, write the ad in the local trading reality, and let per-country targeting keep your join button out of markets where your angle can't run cleanly. ## The growth playbook for a channel owner Here the channel-owner job diverges hardest from the broker's. Brokers optimise for a deposit; you optimise for a *qualified, retained subscriber* at a cost your channel's lifetime value can absorb. Build the campaign in this order. ### 1. Lead with Subscriber Audience targeting Subscriber Audience is your single most important tool: it targets people by the channels they already subscribe to. Instead of guessing at interests, you point your ad at the audiences of channels in your exact niche — other forex signal channels, analysis groups, prop-firm communities — and reach traders who have already shown they follow this content. It is the closest Telegram gets to a lookalike: not a black-box "similar audience," but an explicit "people who follow channels like mine." A member sourced this way arrives pre-qualified; the only question is whether your signals are better. Layer the **"Economy & Finance"** and **"Investments"** interest topics over the Subscriber Audience for a wider top-of-funnel test, then concentrate budget where joins come cheapest. Keep two or three audience sets running so you can see which clusters convert into members who actually stay. ### 2. Use the "Join Channel" CTA — nothing else For channel growth the CTA is *the* decision. **"Join Channel"** adds the member in one tap, inside Telegram, with zero landing page in between — no web hop, no "now go find us on Telegram," no leak. Do not send growth traffic to a bot or external link; those CTAs exist for signals-bots and broker sign-ups, a different job. If the goal is subscribers, the funnel is one tap, and "Join Channel" is what makes it one. ### 3. Write the creative to earn the tap and clear moderation Your ad competes inside another finance channel, so the first line has to work. What converts a trader into a member is proof of edge, not a promise of riches — and proof of edge is also what clears Telegram moderation. - **Show, don't promise.** "Tuesday's EUR/USD short closed +60 pips — full breakdown inside" earns a tap. "Guaranteed $10K/month, 95% win rate" gets declined and attracts members who churn the moment they hit a losing week. - **Drop every banned claim.** No "risk-free," no "guaranteed returns," no fabricated win-rates or screenshots. Lead with the concrete — market focus, session timing, how you publish entries and exits — plus a plain risk disclaimer. - **Match the language to the geo.** Portuguese for Brazil, Arabic or English for the Gulf. A member who has to translate your ad is a member you priced wrong. ### 4. Retention is the campaign, not an afterthought A join you don't keep cost the same as one you keep, and a forex audience is unforgiving. Treat the first seventy-two hours as part of the ad spend: make the welcome match the ad (if it promised a EUR/USD session breakdown, the new member should see exactly that near the top, not a wall of pinned promos), publish on a predictable session rhythm so members don't mute you, and don't hammer a day-one join with a VIP upsell or broker link — that converts paid acquisition straight into an unsubscribe. ### 5. Scale the winners by topping up, not rebuilding Once an audience set adds retained members below your target cost, scale it by funding more. A top-up is priced like the opening deposit — the same commission applies to each one, and there is no setup fee — so the order form shows the exact total before you pay. Pause the sets that bring cheap-but-churny members; cost per *join* is a vanity number if they mute you by Friday. ## Monetising the channel you just grew The ad spend only makes sense if the grown list pays it back, and a forex signal channel has more revenue lines than most owners use: - **Broker rev-share / IB.** Members open accounts through your partner link; you earn on their activity. The bigger and more active the list, the larger the recurring rev-share — which is why retained members matter more than raw joins. - **Paid VIP tier.** A free channel to acquire and prove edge, a paid one for premium signals, faster alerts or position sizing. Telegram Ads grows the free top of the funnel that feeds it. - **Your own product.** Courses, indicators, prop-firm challenge prep — a warm, trading-active list is the cheapest distribution for anything you build. - **Managed accounts / PAMM.** In high-net-worth geos like the UAE and the Gulf, a grown channel is a credibility asset you turn into managed-money conversations. The model compounds when a retained member's lifetime value clears your cost per retained join. Telegram Ads is simply the most direct way to buy the input — subscribers — at a price your monetisation can absorb. ## Commission & pricing Forex signal channels pay 30% commission, like every niche. If any part of your channel is **binary options**, that is a separate niche with its own floor: | Item | Forex signals / trading channel | Binary options | | --- | --- | --- | | **Commission** | 30% | 30% | | **Minimum deposit** | €500 → €650 total | €5,000 → €6,500 total | | **Payment** | Any major crypto | Any major crypto | | **Setup fee** | None | None | | **Pro Panel** | Free (included) | Free (included) | | **Time to open** | 2 business days | 4 business days | Growing in several markets at once? Every new Euro cabinet is a **World** cabinet: it can advertise in every available country (Europe, the UK, the US, LATAM, Asia, the Gulf and the whole CIS, Russia included), and you choose the countries for each campaign inside it — one cabinet, one top-up, one commission instead of opening a dozen. ## Frequently asked questions ### How do I add subscribers to my forex channel with Telegram Ads? Run an ad with the **"Join Channel"** CTA — it adds the member in one tap without leaving Telegram — and point it at a **Subscriber Audience** built from channels in your niche. There is no landing page in between, which is the whole structural advantage over Meta and Google for channel growth. ### What is Subscriber Audience targeting and why does it matter for a signal channel? It targets people by the channels they already subscribe to. You aim your ad at the audiences of competing or adjacent forex and analysis channels, so everyone who sees it has already shown they follow this kind of content — the closest Telegram offers to lookalike-style growth, and exactly what a channel owner needs. ### Should I send the ad traffic to a bot or a link instead? Not for channel growth. "Open Bot" and "Open Link" are for signals-bots and broker sign-ups — a different job. If your goal is subscribers, every extra hop is a leak; use "Join Channel." ### Do I need a financial license or company to open the cabinet? No. The cabinet is opened on Adsly's EU entity as a Telegram Ads partner — no license, no KYC, no company on your side. You declare your niche and fund in crypto. We do not verify licences: whether your offer may be advertised in the country you target is your responsibility. ### How much does it cost to add a subscriber? There is no fixed cost per join — it depends on geo, audience set and creative. What we have measured is the step before it: on our self-service Euro accounts forex ran at **€1.88 CPM** and **€0.102 per click** (418k impressions, all countries blended, 3 Oct 2026), and across all niches a click to a channel destination cost €0.355 in September 2026. A click is not yet a join, so neither figure is a subscriber price. Test two or three audience sets, then scale the cheapest source of *retained* members. ### How do I keep the members I paid to acquire? Treat the first seventy-two hours as spend: make the welcome match what the ad promised, publish on a predictable session rhythm, and don't hammer a cold join with VIP or broker upsells on day one. Cost per join is meaningless if the member churns by Friday. ### Which countries are best for growing a forex channel? We have no measured lead value by country; what follows is a working judgement. Match the geo to your content. UAE, Qatar and Saudi Arabia for premium and managed-account audiences; Turkey, Brazil, India and South Africa for high-volume signals and education; Russia and the CIS for signal-channel culture. ### Can I grow a binary-options channel the same way? Yes — same Subscriber Audience and "Join Channel" approach, but binary options is a **separate niche** with a €5,000 minimum (→ €6,500 total) rather than forex's €500 (→ €650). Google bans binary-options ads outright, which is exactly why the Telegram route matters for it. ### What payment methods are accepted and how fast can I start? Any major crypto (USDT, BTC, ETH, TON and others). The cabinet opens in 2 business days on our EU entity (4 for binary options). After that an ad goes live as soon as Telegram's moderation approves it: over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours. Questions go to [@adsly_pro](https://t.me/adsly_pro). ### Ready to grow your forex channel? Paperwork handled on our EU entity. No license needed on your side. 2-business-day setup, funded in any crypto. Add qualified, retained subscribers with Subscriber Audience targeting and the one-tap "Join Channel" CTA — in any country; every new cabinet is a World cabinet, with all of them in one cabinet. [Open Cabinet](/cabinet/) [Get Started](/login?tab=register) --- ## MT4 / MT5 Broker Acquisition with Telegram Ads | ADSLY URL: https://adsly.pro/guides/mt4-mt5-broker-telegram-ads/ Date: 2026-06-17 Tags: Euro Cabinet Acquire funded MetaTrader 4/5 and cTrader traders on Telegram Ads. Platform-led copy (spreads, execution, instruments), per-country forex reality, account-open funnel, forex measured at €1.88 CPM. Cabinet opened in 2 business days, no license on your side. ## The broker problem nobody on Meta will let you solve Every broker pitch collapses into the same sentence: *"open an account and start trading."* On Meta and Google that sentence is radioactive — "account," "trading," "leverage" and "deposit" in one creative is a near-instant restriction. So brokers strip out everything that sells the offer and run watered-down "learn to trade" funnels that convert nobody. The irony is brutal: your strongest, most honest, most compliant differentiator — *the platform you run* — is the one thing you can't say where the buyers are. A trader who understands the market doesn't choose a broker on a motivational reel. They choose on execution. MT5 or still MT4? cTrader for the depth-of-market crowd? Raw ECN spreads, slippage on news, instrument count, leverage, withdrawal speed? That conversation is concrete, checkable, and contains no return promise — the most moderation-safe forex copy that exists, and exactly what Telegram Ads through a Euro cabinet was built to carry. The audience is already there. Active MT4/MT5 traders cluster in Telegram because the platform's mobile app pushes price alerts and the communities around it — signal rooms, EA/robot channels, prop-firm groups, broker-comparison chats — live where the alerts land. You're reaching a funded or about-to-be-funded trader inside a trading context, not interrupting someone's vacation photos. ## Platform-led positioning: sell the terminal, not the dream The biggest mindset shift for a broker coming from Meta: **stop selling the outcome, start selling the platform.** Outcome copy ("turn $500 into $5,000") is banned everywhere and pulls low-quality leads anyway. Platform copy is approved and pre-qualifies the trader. Lead with what a real trader filters on: - **Terminal and execution.** "MT5 with ECN execution, spreads from 0.0 pips on EUR/USD" is a feature statement, not a promise — so is "cTrader with Level II depth-of-market and one-click trading." These pass because you're describing the rails, not the destination. - **Instrument breadth.** FX majors, metals, indices, energies, crypto CFDs — a trader who wants gold and US indices on one MT5 login is a higher-value lead than someone chasing a single pair. - **Order conditions.** MetaTrader's whole ecosystem runs on Expert Advisors — "run your EAs, hedging enabled, VPS available" speaks directly to the automated-trading segment that funds and stays. - **Withdrawal reality.** Crypto in/out, fast withdrawals, no dormant fees — what experienced traders actually argue about in broker-comparison channels. - **Leverage — stated, never promised.** "Up to 1:500 on majors" where licensed is a spec; "maximise your gains with 1:500" is a return implication. Same number, one passes, one doesn't. Sentence case, no fake terminal screenshots, no fabricated equity curves. Describe the account a trader is opening, attach the risk disclaimer, and the ad clears. The funnel that follows — tap the CTA, land on your account-open page, register, fund — is short because the platform pitch already did the qualifying. ## The per-country reality that decides where you can run Forex regulation is per-jurisdiction, and for a MetaTrader broker it decides two things: which geos you can target cleanly, and how the platform gets framed in copy. A Euro cabinet's per-country targeting aligns both — instead of one global blast that gets campaigns killed. - **Turkey (SPK / CMB).** Since February 2017 the Capital Markets Board has capped leverage on leveraged FX trades at 10:1 and required a minimum initial collateral of TRY 50,000 ([Official Gazette no. 29975, summarised by Moroğlu Arseven](https://www.morogluarseven.com/insights/ma-gazette-en/magazette-edition-40-8-march-2017/turkey-decreases-capital-markets-leverage-ratio-and-introduces-new-initial-margin-requirement/)). Copy built on high leverage describes something a broker licensed in Türkiye cannot offer — lead with education or analysis. - **India (SEBI / RBI).** The RBI states that residents may undertake forex transactions only with authorised persons and for permitted purposes under FEMA, and electronically only on RBI-authorised platforms or on the NSE, BSE and MSE ([RBI FAQ, 28 August 2024](https://www.rbi.org.in/commonman/english/scripts/FAQs.aspx?Id=3347)); it also publishes an [Alert List](https://www.rbi.org.in/scripts/bs_viewcontent.aspx?Id=4235) of unauthorised platforms, last updated on 19 November 2025. Advertise education and market commentary — not "trade any pair with an offshore broker". - **UAE (CMA / DFSA / FSRA).** Since 1 January 2026 the mainland regulator is the Capital Market Authority, the legal successor of the SCA under Federal Decree-Laws 32 and 33 of 2025; the DIFC and ADGM free zones are supervised by their own regulators, the DFSA and the FSRA ([Cleary Gottlieb](https://www.clearygottlieb.com/news-and-insights/publication-listing/uae-capital-markets-overhaul-2026-new-regulatory-framework-for-the-capital-market-authority)). Which of the three licensed the broker decides where in the UAE it may market — confirm it before you target. - **South Africa (FSCA).** Issuing CFDs as principal requires authorisation as an over-the-counter derivative provider (ODP) under the Financial Markets Act; a financial-services-provider licence under FAIS alone does not cover it ([DLA Piper, April 2022](https://www.dlapiper.com/en-us/insights/publications/2022/04/the-fate-of-unlicensed-trading-platforms)). If the copy names the FSCA, name the licence the broker actually holds. - **Brazil (CVM).** The CVM treats forex contracts as securities: a foreign broker that offers them to residents of Brazil has to be registered or work through a CVM-registered institution, otherwise the offer is irregular ([CVM, updated 16 October 2025](https://www.gov.br/cvm/pt-br/acesso-a-informacao-cvm/perguntas-frequentes-da-cvm/mercado-forex-qual-o-posicionamento)). Lead with education and analysis in Portuguese, not with a direct pitch for an offshore account. - **EU / Cyprus (CySEC, under ESMA) and the UK (FCA).** ESMA's 2018 product intervention capped retail CFD leverage between 30:1 for major currency pairs and 2:1 for cryptocurrencies and prohibited the marketing, distribution or sale of binary options to retail investors ([ESMA, 27 March 2018](https://www.esma.europa.eu/press-news/esma-news/esma-agrees-prohibit-binary-options-and-restrict-cfds-protect-retail-investors)). The Cyprus Securities and Exchange Commission made both permanent as national measures in 2019 ([policy statements PS-03-2019 and PS-04-2019](https://www.cysec.gov.cy/en-GB/public-info/policy-statements/)); in the UK the FCA banned binary options for retail consumers from 2 April 2019 and made the CFD restrictions permanent from 1 August 2019 ([FCA](https://www.fca.org.uk/news/statements/fca-confirms-permanent-ban-sale-binary-options-retail-consumers), [FCA](https://www.fca.org.uk/news/press-releases/fca-confirms-permanent-restrictions-sale-cfds-and-cfd-options-retail-consumers)). A Euro cabinet opens for any country, the EU included, so keep the copy inside these rules when you target it. The working rule: pick the geo to the offer, write the platform copy to the geo, and let per-country targeting keep you out of markets where your specific MT4/MT5 account can't be solicited cleanly. ## Why Meta and Google are a dead end for this specific offer It isn't that these platforms are merely strict — the exact thing you need to say is the thing they're built to block. - **Meta (Facebook / Instagram).** The advertising standards list binary options, contract-for-difference trading and initial coin offerings among the financial instruments ads can't promote, and say advertisers of financial products may have to verify their identity and show they are authorised by the regulator of the country they target ([Meta, financial and insurance products and services](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/financial-services), updated 30 April 2026). - **Google Ads.** CFDs, rolling spot forex and financial spread betting are allowed only for a licensed provider or aggregator that Google has approved, in eligible locations, and destinations that give trading signals for these products are not allowed. On binary options the policy is one line: "Ads for binary options or equivalent financial products are not allowed" ([Google Ads, financial products and services](https://support.google.com/adspolicy/answer/2464998)). - **Telegram Ads via a Euro cabinet** accepts brokers, MT4/MT5/cTrader platform copy, signals, PAMM, copy-trading and prop firms directly, with compliant feature-led copy and a risk disclaimer. On our self-service Euro accounts the forex vertical measured **€1.88 CPM**, **1.89% CTR** and **€0.102 per click** across 418k impressions (3 Oct 2026). That is forex as a whole with all countries blended, not a broker-only figure — the country you target moves the price more than the niche does, so check the [measured CPM by country](/guides/telegram-ads-cpm-by-country/) before you budget a geo. What Telegram's own rules say: the [ad guidelines](https://ads.telegram.org/guidelines) do not name forex or CFDs; §5.7 prohibits "deceptive or harmful financial practices", and its examples include "offers of investment with guaranteed return" and "insider tips on investments" (checked 3 October 2026). We do not verify licences, and opening a cabinet does not approve any ad: whether your offer may be advertised in the country you target is the advertiser's responsibility. Across every account type, campaigns whose title names forex, fx, trading, a broker or signals give a wider base: 19,941 campaigns on 146 accounts, 13.4M impressions, 3.22% CTR and 1.4% declined by moderation (3 October 2026; click-through rates leave out campaigns above 25% CTR). On Euro accounts they cost €6.76 per thousand impressions and €0.25 a click at 2.73% CTR; on TON accounts 1.97 TON per thousand and 0.061 TON a click at 3.33% CTR. This is a different cut from the €1.88 figure: that one is self-service Euro accounts opened for the forex niche, this one is every campaign we run with a trading word in its title. Campaigns titled for forex or a broker alone ran at 4.49% CTR, and campaigns whose creative names forex, a broker or a trading terminal — 21,136 campaigns, 26.3M impressions — at 3.86% CTR with 3.1% declined. With Adsly you need no financial license, no KYC, and no EU company. The cabinet opens on our EU entity as a Telegram Ads partner — declare the niche, fund in crypto, and start acquiring MetaTrader accounts within days. ## The MT4/MT5 acquisition playbook A broker campaign that performs on Telegram is built in this order: 1. **Segment by platform persona, not just "forex."** The EA/algo trader (MT5, hedging, VPS), the manual scalper (cTrader, raw spreads, fast execution), and the multi-asset trader (metals + indices + crypto CFDs on one login) want different copy — the platform feature *is* the segmentation. 2. **Pick the geo to the platform offer.** This is our working judgement, not a measurement. Premium MT5 / cTrader and managed accounts → UAE, Qatar, Saudi Arabia. Volume MT4/MT5 acquisition and education → Turkey, Brazil, South Africa, India (INR-pair framing). CIS signal-and-robot culture → Russia, Kazakhstan, Belarus. 3. **Target topic + channel type, not country alone.** Layer the "Economy & Finance" and "Investments" topics over your geo, and prioritise dedicated signal, analysis and EA/robot channels over generic finance. 4. **Write to moderation, every time.** Lead with the concrete platform feature, attach the risk disclaimer, and delete every "guaranteed," "risk-free," "win rate" and equity-curve claim. AI Recreate rewrites a declined ad into a compliant, platform-framed version that keeps the conversion intent. 5. **Match the CTA to the funnel.** "Open Link" to a MetaTrader account-open page is the core broker CTA. "Open Bot" suits a signals or EA-licensing bot; "Join Channel" suits community growth, where the buyer is a channel owner using Subscriber Audience targeting. 6. **Scale the winners.** A top-up is priced like the opening deposit — the same commission applies to each one, and there is no setup fee — so the order form shows the exact total before you pay. ## Commission, pricing and World accounts Brokers and the MT4/MT5 / cTrader platform offer count as forex and pay 30% commission, like every niche. Binary options is a **separate** niche with its own floor: | Item | Broker / MT4·MT5·cTrader / signals / PAMM / prop | Binary options | | --- | --- | --- | | **Commission** | 30% | 30% | | **Minimum deposit** | €500 → €650 total | €5,000 → €6,500 total | | **Payment** | Any major crypto (USDT, BTC, ETH, TON…) | Any major crypto | | **Setup fee** | None | None | | **Pro Panel** | Free (included) | Free (included) | | **Time to open** | 2 business days | 4 business days | Running several markets at once? Every new Euro cabinet is a **World** cabinet: it can advertise in every available country — Europe, the UK, the US, LATAM, Asia, the Gulf and the whole CIS, Russia included — and you choose the countries for each campaign inside it: one cabinet, one top-up, one commission. ## What's included - **Pro Panel** at [app.adsly.pro](https://app.adsly.pro) — bulk edit, IF/THEN automation, hourly analytics, campaign groups, CSV export — free for the life of the cabinet. - **Moderation support** — a look at your copy before you submit, AI Recreate for declines, and escalation of a declined ad to a human at Telegram through Adsly. - **Targeting** — per-country, topic, device and audience, including Subscriber Audience for channel growth. - **CTA buttons** — "Open Link" to your account-open page, "Open Bot" for signal/EA bots, "Join Channel" for community building. ## How it works: 4 steps **1. Apply.** Message us on [Telegram](https://t.me/adsly_pro) with your offer — MT4/MT5/cTrader broker, signals, PAMM, copy-trading or prop firm — and your target countries. **2. Setup.** We open your Euro cabinet within 2 business days on our EU entity — no license, no KYC, no company on your side. We handle the partner paperwork. **3. Top up.** Fund with a €500 minimum (€5,000 for binary options) in any major crypto; the balance appears in your Telegram Ads cabinet. **4. Launch.** Build geo- and persona-targeted campaigns with platform-led copy, pick your channels, and go live — managed end-to-end in the Pro Panel. ## Frequently asked questions ### Can I advertise an MT4 or MT5 broker account directly on Telegram? Yes. A Euro cabinet accepts broker and MetaTrader platform advertising with compliant copy and a risk disclaimer. Feature-led copy describing the terminal, spreads, instruments and execution clears moderation; return-promise copy does not. ### Why is platform-feature copy safer than "learn to trade" or return copy? A platform spec — "MT5, ECN execution, spreads from 0.0 pips, 1:500 where licensed" — makes no promise about results, so there's nothing for moderation to reject. It also pre-qualifies the lead: only a real trader filters on execution and spreads. ### Do I need a financial license to open a broker Euro cabinet? No. The cabinet is opened on our EU entity — no KYC, no financial license. Your own broker or regulatory status doesn't affect eligibility, though if you reference a regulator (FSCA, CySEC, DFSA) in copy, state it accurately. We do not verify licences: whether your offer may be advertised in the country you target is your responsibility. ### Can I advertise cTrader, not just MetaTrader? Yes. cTrader, MT4 and MT5 are all platform features you can name in copy. cTrader's depth-of-market and one-click execution segment well against the EA/algo audience that gravitates to MT5. ### Can I target EA / algorithmic traders specifically? Yes. Run a dedicated creative for the automated-trading segment — "run your EAs, hedging enabled, VPS available" on MT5 — and prioritise EA/robot and signal channels. That segment funds accounts and tends to stay. ### Which countries deliver the highest-value MetaTrader accounts? We have no measured lead value by country; what follows is a working judgement. UAE, Qatar and Saudi Arabia for premium MT5 / cTrader and managed accounts; Turkey, Brazil, South Africa and India for volume acquisition and education; Russia and the CIS for signal-and-robot culture. Match the geo to your specific offer rather than blasting all of them. ### Is binary options the same as a forex broker here? No — binary options is a **separate niche**, with a €5,000 minimum (→ €6,500 total) versus a forex broker's €500 (→ €650). Google bans binary-options ads entirely with no certification path, which is exactly why the Telegram route matters if that's part of your offer. ### What does broker traffic cost on Telegram? On our self-service Euro accounts the forex vertical measured €1.88 CPM, 1.89% CTR and €0.102 per click across 418k impressions (all countries blended, 3 October 2026) — the niche as a whole; we publish no narrower split. Campaigns of every account type with a trading word in the title ran at 3.22% CTR on 13.4M impressions. We put no Meta or Google price beside these: Meta's ad standards do not allow ads for CFD trading or binary options, and Google accepts CFDs and forex only from licensed providers it has approved, so there is no like-for-like number. ### How quickly can a broker campaign go live? The cabinet opens in 2 business days (4 for binary options). After that an ad goes live as soon as Telegram's moderation approves it: over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours. ### Who's the only contact for this? [@adsly_pro](https://t.me/adsly_pro) on Telegram — for application, niche declaration and any account question. ### Ready to acquire MT4/MT5 traders? Sell the platform, not the dream — and run the copy Meta and Google won't approve. Paperwork handled on our EU entity, no license on your side, 2-business-day setup, funded in any crypto. Reach funded traders in any country — every new cabinet is a World cabinet, with all of them in one cabinet. [Open Cabinet](/cabinet/) [Get Started](/login?tab=register) --- ## Telegram Ads for Copy Trading, PAMM & MAM — Grow AUM Without a Return Promise URL: https://adsly.pro/guides/telegram-ads-for-copy-trading/ Date: 2026-06-17 Tags: Euro Cabinet Advertise a copy-trading, PAMM or MAM track record on Telegram Ads without guaranteed-return claims. Investor-intent targeting, the per-country regulatory reality (SPK, SEBI, CMA, FSCA, CVM, CySEC), why Meta and Google block this offer, and a campaign playbook to grow AUM. Forex CPM measured: €1.88. ## You are not selling a trade — you are selling trust in your numbers The single mistake that kills copy-trading and PAMM campaigns is treating them like broker or signal ads. They are not. A broker sells access; a signal seller sells calls. But a copy-trading lead, a PAMM manager or a MAM allocator sells something far harder to advertise: *trust in a track record, paid for with someone else's capital.* Your buyer is not looking to trade — they want to allocate money to a strategy and then close the app. That changes everything about what you say, who you target, and which channel can even carry the ad. It also walks you straight into the hardest line in financial advertising. The entire value proposition of social trading is performance — "follow me and copy these results" — and performance is exactly the claim every ad platform's compliance engine is trained to flag. Meta's ad standards do not allow ads for CFD trading at all, and Telegram's guidelines prohibit offers of investment with guaranteed return. So on Telegram a track record can appear only as dated, verified history with a disclaimer — never as a prediction. That single distinction is the whole game, and it is why this niche needs its own playbook, not the generic forex one. ## Why Meta and Google are a dead end for this specific offer Copy-trading managers do not abandon Meta and Google because Telegram is fashionable. They abandon them because the offer and the platform rules are fundamentally incompatible. - **Meta (Facebook / Instagram).** The advertising standards list binary options, contract-for-difference trading and initial coin offerings among the financial instruments ads can't promote, and say advertisers of financial products may have to verify their identity and show they are authorised by the regulator of the country they target ([Meta, financial and insurance products and services](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/financial-services), updated 30 April 2026). - **Google Ads.** CFDs, rolling spot forex and financial spread betting are allowed only for a licensed provider or aggregator that Google has approved, in eligible locations, and destinations that give trading signals for these products are not allowed. On binary options the policy is one line: "Ads for binary options or equivalent financial products are not allowed" ([Google Ads, financial products and services](https://support.google.com/adspolicy/answer/2464998)). Telegram via a Euro cabinet accepts the offer — copy trading, PAMM, MAM, social-trading platforms — with history-led copy and a risk disclaimer. The economics, measured rather than estimated: on our self-service Euro accounts the forex vertical ran at **€1.88 CPM**, **1.89% CTR** and **€0.102 per click** across 418k impressions (3 Oct 2026). That is forex as a whole with all countries blended, not a copy-trading-only figure — the country you target moves the price more than the niche does, so check the [measured CPM by country](/guides/telegram-ads-cpm-by-country/) before you budget a geo. An open door plus an audience that already follows trading content is what turns ad spend into AUM. What Telegram's own rules say: the [ad guidelines](https://ads.telegram.org/guidelines) do not name forex or CFDs; §5.7 prohibits "deceptive or harmful financial practices", and its examples include "offers of investment with guaranteed return" and "insider tips on investments" (checked 3 October 2026). We do not verify licences, and opening a cabinet does not approve any ad: whether your offer may be advertised in the country you target is the advertiser's responsibility. Across every account type, campaigns whose title names forex, fx, trading, a broker or signals give a wider base: 19,941 campaigns on 146 accounts, 13.4M impressions, 3.22% CTR and 1.4% declined by moderation (3 October 2026; click-through rates leave out campaigns above 25% CTR). On Euro accounts they cost €6.76 per thousand impressions and €0.25 a click at 2.73% CTR; on TON accounts 1.97 TON per thousand and 0.061 TON a click at 3.33% CTR. This is a different cut from the €1.88 figure: that one is self-service Euro accounts opened for the forex niche, this one is every campaign we run with a trading word in its title. ## The per-country regulatory reality — read through an investor lens Forex regulation is per-jurisdiction, not global, and for a capital-raising offer the rules bite harder than for a signal seller. You are soliciting *investment*, which most regulators care about more than education. Pick the geo to the regulation, write the copy to the geo, and keep your offer out of markets where soliciting retail allocation is the line you cannot cross. - **Turkey (SPK / CMB).** Since February 2017 the Capital Markets Board has capped leverage on leveraged FX trades at 10:1 and required a minimum initial collateral of TRY 50,000 ([Official Gazette no. 29975, summarised by Moroğlu Arseven](https://www.morogluarseven.com/insights/ma-gazette-en/magazette-edition-40-8-march-2017/turkey-decreases-capital-markets-leverage-ratio-and-introduces-new-initial-margin-requirement/)). Copy built on high leverage describes something a broker licensed in Türkiye cannot offer — lead with education or analysis. - **India (SEBI / RBI).** The RBI states that residents may undertake forex transactions only with authorised persons and for permitted purposes under FEMA, and electronically only on RBI-authorised platforms or on the NSE, BSE and MSE ([RBI FAQ, 28 August 2024](https://www.rbi.org.in/commonman/english/scripts/FAQs.aspx?Id=3347)); it also publishes an [Alert List](https://www.rbi.org.in/scripts/bs_viewcontent.aspx?Id=4235) of unauthorised platforms, last updated on 19 November 2025. Advertise education and market commentary — not "trade any pair with an offshore broker". - **UAE (CMA / DFSA / FSRA).** Since 1 January 2026 the mainland regulator is the Capital Market Authority, the legal successor of the SCA under Federal Decree-Laws 32 and 33 of 2025; the DIFC and ADGM free zones are supervised by their own regulators, the DFSA and the FSRA ([Cleary Gottlieb](https://www.clearygottlieb.com/news-and-insights/publication-listing/uae-capital-markets-overhaul-2026-new-regulatory-framework-for-the-capital-market-authority)). Which of the three licensed the broker decides where in the UAE it may market — confirm it before you target. - **South Africa (FSCA).** Issuing CFDs as principal requires authorisation as an over-the-counter derivative provider (ODP) under the Financial Markets Act; a financial-services-provider licence under FAIS alone does not cover it ([DLA Piper, April 2022](https://www.dlapiper.com/en-us/insights/publications/2022/04/the-fate-of-unlicensed-trading-platforms)). If the copy names the FSCA, name the licence the broker actually holds. - **Brazil (CVM).** The CVM treats forex contracts as securities: a foreign broker that offers them to residents of Brazil has to be registered or work through a CVM-registered institution, otherwise the offer is irregular ([CVM, updated 16 October 2025](https://www.gov.br/cvm/pt-br/acesso-a-informacao-cvm/perguntas-frequentes-da-cvm/mercado-forex-qual-o-posicionamento)). Lead with education and analysis in Portuguese, not with a direct pitch for an offshore account. - **EU / Cyprus (CySEC, under ESMA) and the UK (FCA).** ESMA's 2018 product intervention capped retail CFD leverage between 30:1 for major currency pairs and 2:1 for cryptocurrencies and prohibited the marketing, distribution or sale of binary options to retail investors ([ESMA, 27 March 2018](https://www.esma.europa.eu/press-news/esma-news/esma-agrees-prohibit-binary-options-and-restrict-cfds-protect-retail-investors)). The Cyprus Securities and Exchange Commission made both permanent as national measures in 2019 ([policy statements PS-03-2019 and PS-04-2019](https://www.cysec.gov.cy/en-GB/public-info/policy-statements/)); in the UK the FCA banned binary options for retail consumers from 2 April 2019 and made the CFD restrictions permanent from 1 August 2019 ([FCA](https://www.fca.org.uk/news/statements/fca-confirms-permanent-ban-sale-binary-options-retail-consumers), [FCA](https://www.fca.org.uk/news/press-releases/fca-confirms-permanent-restrictions-sale-cfds-and-cfd-options-retail-consumers)). A Euro cabinet opens for any country, the EU included, so keep the copy inside these rules when you target it. ## How to advertise a track record without a guaranteed-return claim This is the craft of the niche. You need the numbers to convert — but the way you present them decides whether the campaign runs or dies. The rule is simple to state and hard to discipline: **describe what already happened, never predict what will happen.** - **Past tense, dated, sourced.** "Verified +X% over 14 months on Myfxbook/FXBlue, January 2025 – March 2026" is history. "Earn X% a month" is a promise. The first clears moderation; the second gets accounts banned everywhere, Telegram included. - **Pair performance with the disclaimer in the same breath.** "Past performance does not guarantee future results. Trading carries risk of loss." Not legal garnish — it is the structural signal that tells moderation you are showing history, not selling certainty. - **Sell the delegation, not the dream.** The compliant hook is convenience and proof, not riches: "A verified strategy you can follow automatically — no screen time, full transparency." True about the service, and exactly what an investor wants. - **Kill every banned word.** "Guaranteed," "risk-free," "no-loss," "win rate," "double your money," "passive income" — the patterns the classifier is built to catch. Strip them; no exceptions survive. - **Show transparency, not screenshots.** A link to a third-party verified statement beats a doctored equity-curve image, which moderation treats as an unsubstantiated claim. Real audit trail, sentence-case copy, no fake testimonials. When a strong ad still gets declined for performance language, AI Recreate in the Pro Panel rewrites it into a history-framed, disclaimer-carrying version that keeps the investor intent — so a rejection becomes a one-click fix, not a dead campaign. ## Targeting investor intent, not trader intent A signal seller wants active traders. You want the opposite person: someone who follows trading content but does *not* want to trade themselves. That distinction drives the entire targeting build. 1. **Pick the geo to the offer.** This is our working judgement, not a measurement. Premium AUM → UAE, Qatar, Saudi Arabia. Volume managed accounts and education → Turkey, Brazil, South Africa. CIS allocation culture → Russia, Kazakhstan, Belarus. India only with the education/INR caveat above. 2. **Layer the finance topics over the geo.** Euro cabinets expose the "Economy & Finance" and "Investments" interest topics. "Investments" skews toward allocators rather than scalpers — exactly your buyer. 3. **Target the right channel *type*.** Investors who delegate cluster in market-analysis groups, "passive income" / wealth channels and broker-community channels — not in fast-scalping signal channels, where the audience trades for themselves and will never copy you. Channel type is a stronger signal here than country. 4. **Use Subscriber Audience for your own results channel.** Most social-trading growth runs through the manager's channel: you publish verified monthly results, and Subscriber Audience targeting grows its following — the channel does the selling, the ad just feeds it. 5. **Match the CTA to the funnel stage.** "Join Channel" to grow your results audience, "Open Bot" for an allocation/copy bot, "Open Link" for a platform sign-up. Investor decisions are slower than trader decisions, so the soft CTA into a results channel usually out-converts a cold sign-up link. 6. **Scale the winners by topping up.** A top-up is priced like the opening deposit — the same commission applies to each one, and there is no setup fee — so the order form shows the exact total before you pay. ## Commission & pricing Copy trading, PAMM and MAM count as forex and pay 30% commission, like every niche. Binary-outcome products are a **separate** niche with their own floor: | Item | Copy trading / PAMM / MAM (forex tier) | Binary options | | --- | --- | --- | | **Commission** | 30% | 30% | | **Minimum deposit** | €500 → €650 total | €5,000 → €6,500 total | | **Payment** | Any major crypto (USDT, BTC, ETH, TON…) | Any major crypto | | **Setup fee** | None | None | | **Pro Panel** | Free (included) | Free (included) | | **Time to open** | 2 business days | 4 business days | Raising capital across several markets at once? Every new Euro cabinet is a **World** cabinet: it can advertise in every available country — Europe, the UK, the US, LATAM, Asia, the Gulf and the whole CIS, Russia included — and you choose the countries for each campaign inside it: one cabinet, one top-up, one commission instead of opening a dozen. For a PAMM/MAM manager raising AUM across MENA, Turkey, the CIS frontier and Brazil from one balance, it is the cleanest setup there is. ## How it works: 4 steps **1. Apply.** Message us on [Telegram](https://t.me/adsly_pro). Tell us your offer (copy trading, PAMM, MAM, social-trading platform) and target countries. **2. Setup.** We open your Euro cabinet within 2 business days on our EU entity — no license, no KYC, no company on your side. All partner paperwork is on us. **3. Top up.** Fund with a €500 minimum (€5,000 for binary options) in any major crypto; the balance appears in your Telegram Ads cabinet. **4. Launch.** Build geo-targeted, history-framed campaigns, pick your analysis and wealth channels, and grow AUM — managed end-to-end in the Pro Panel at app.adsly.pro. ## Frequently asked questions ### Can I advertise a copy-trading or PAMM service on Telegram Ads? Yes. Telegram's ad guidelines do not name copy trading, PAMM or MAM; what §5.7 prohibits is offers of investment with guaranteed return. The decisive factor is framing: present your track record as dated, verified history rather than a promise of future returns. ### How do I show my track record without a guaranteed-return claim? State performance in the past tense, dated and sourced to a third-party verification (e.g. a Myfxbook/FXBlue statement), and pair it with the disclaimer "Past performance does not guarantee future results" in the same ad. Never use "earn X% a month," "guaranteed," "risk-free" or "win rate" — those are the patterns moderation rejects everywhere. ### Why can't I just run this on Meta or Google? Meta's ad standards list CFD trading and binary options among the instruments ads can't promote, and Google accepts CFDs and forex only from licensed providers it has approved and no binary options at all. Telegram's guidelines do not name copy trading; they prohibit offers of investment with guaranteed return — which is why history-framed copy with a disclaimer is the format that runs. ### Who am I actually targeting — traders or investors? Investors. Your buyer follows trading content but does not want to trade — they want to allocate to a strategy and close the app. Target the "Investments" topic and market-analysis / wealth channels, not fast-scalping signal channels where everyone trades for themselves. ### What's the best country to grow AUM? We have no measured lead value by country; what follows is a working judgement. UAE, Qatar and Saudi Arabia for premium high-net-worth allocators; Turkey, Brazil and South Africa for volume managed accounts and education; Russia and the CIS for delegation-friendly retail. India only with education / INR-pair framing because of RBI limits on offshore solicitation. ### Is binary options included in the forex tier? No. As of June 2026 binary options is a **separate niche** with a €5,000 minimum (→ €6,500 total) rather than the forex tier's €500 (→ €650). Copy trading, PAMM and MAM stay on the forex €500 floor. Google bans binary-options ads entirely, which is exactly why the Telegram route matters for any binary-outcome offer. ### How does the manager's own channel fit into the campaign? For most social-trading offers, your results channel is the engine. You publish verified monthly performance there, and Subscriber Audience targeting grows the following — the channel earns trust over time and the ad just feeds it. A "Join Channel" CTA into a transparent results feed usually out-converts a cold sign-up link for this slower investor decision. ### What does copy-trading traffic cost on Telegram? On our self-service Euro accounts the forex vertical measured €1.88 CPM, 1.89% CTR and €0.102 per click across 418k impressions (all countries blended, 3 October 2026) — the niche as a whole; we publish no narrower split. Campaigns of every account type with a trading word in the title ran at 3.22% CTR on 13.4M impressions. We put no Meta or Google price beside these: Meta's ad standards do not allow ads for CFD trading or binary options, and Google accepts CFDs and forex only from licensed providers it has approved, so there is no like-for-like number. ### Do I need a financial license or to register a company? No. The cabinet is opened on Adsly's EU entity as a Telegram Ads partner — no KYC, no financial license and no company required on your side. Your own regulatory status does not affect cabinet eligibility. We do not verify licences: whether your offer may be advertised in the country you target is your responsibility. ### What payment methods are accepted? Any major crypto (USDT, BTC, ETH, TON and others), which sidesteps the banking flags that routinely hit financial-service card and wire payments. ### How quickly can a campaign go live? The cabinet opens in 2 business days (4 for binary options). After that an ad goes live as soon as Telegram's moderation approves it: over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours. ### Ready to grow your AUM on Telegram? Paperwork handled on Adsly's EU entity. No license needed on your side. 2-business-day setup, funded in any crypto, managed in the Pro Panel. Reach investor-intent audiences across the supported countries — every new cabinet is a World cabinet, so you can run many of them from one cabinet. Questions go to [@adsly_pro](https://t.me/adsly_pro). [Open Cabinet](/cabinet/) [Get Started](/login?tab=register) --- ## Telegram Ads for Forex Affiliates & IB Programs — The Partner Playbook URL: https://adsly.pro/guides/telegram-ads-for-forex-affiliates/ Date: 2026-06-17 Tags: Euro Cabinet A traffic playbook for forex affiliates, introducing brokers and CPA/CPL/RevShare partners: acquire trader sign-ups on Telegram Ads, funnel through a bot, stay inside broker-link rules, and pick the geos that pay best per FTD. ## You are not a broker — you are a media buyer who gets paid per funded trader Read most "forex on Telegram" advice and it assumes you own the broker. You don't. You run a partner account: CPA on a funded first deposit, CPL on a qualified lead, or RevShare on lifetime trading volume — sometimes a hybrid of all three. Your product is not a trading platform. Your product is a click that turns into a funded trader, and your entire P&L is one number divided by another: ad spend over FTDs. That changes everything about how you buy. A broker can absorb a bad week because the lifetime value of a client is enormous. An affiliate cannot — if your blended cost per FTD drifts above what the network pays you, you are losing money on every conversion while it scales. So the affiliate's problem is never "can I advertise forex." It is "which paid channel still lets me run the offer cheaply enough to beat my payout, without getting my account torched mid-campaign." For most partners in 2026, the honest answer to that question is Telegram — and it is close to the only answer left. ## Why Meta and Google quietly killed the affiliate forex funnel The big two did not ban you with a press release. They strangled the economics until affiliate forex stopped penciling out. **Meta (Facebook / Instagram).** The advertising standards list binary options, contract-for-difference trading and initial coin offerings among the financial instruments ads can't promote, and say advertisers of financial products may have to verify their identity and show they are authorised by the regulator of the country they target ([Meta, financial and insurance products and services](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/financial-services), updated 30 April 2026). **Google Ads.** CFDs, rolling spot forex and financial spread betting are allowed only for a licensed provider or aggregator that Google has approved, in eligible locations, and destinations that give trading signals for these products are not allowed. On binary options the policy is one line: "Ads for binary options or equivalent financial products are not allowed" ([Google Ads, financial products and services](https://support.google.com/adspolicy/answer/2464998)). The deeper problem for partners is the referral link itself. Affiliate networks hand you a tracking URL with your sub-IDs baked in. On Meta and Google that URL is exactly what trips automated review — third-party destination, financial vertical, redirect chain. You end up cloaking, the platform catches the cloak, and the account dies. Telegram does not solve compliance for you, but it removes the structural trap: the audience is already in a forex context, the moderation is about the *message*, and you control the funnel between the ad and the link. What Telegram's own rules say: the [ad guidelines](https://ads.telegram.org/guidelines) do not name forex or CFDs; §5.7 prohibits "deceptive or harmful financial practices", and its examples include "offers of investment with guaranteed return" and "insider tips on investments" (checked 3 October 2026). We do not verify licences, and opening a cabinet does not approve any ad: whether your offer may be advertised in the country you target is the advertiser's responsibility. ## The regulatory reality that decides which geos you can monetise For an affiliate, regulation is not a legal abstraction — it is a payout map. The country your trader sits in determines whether the broker you promote can even legally accept them, which determines whether your FTD validates and your commission clears. Send traffic from a market your offer can't service and you eat the ad cost with nothing on the other side. The headline facts that move money: - **Turkey (SPK / CMB).** Since February 2017 the Capital Markets Board has capped leverage on leveraged FX trades at 10:1 and required a minimum initial collateral of TRY 50,000 ([Official Gazette no. 29975, summarised by Moroğlu Arseven](https://www.morogluarseven.com/insights/ma-gazette-en/magazette-edition-40-8-march-2017/turkey-decreases-capital-markets-leverage-ratio-and-introduces-new-initial-margin-requirement/)). Copy built on high leverage describes something a broker licensed in Türkiye cannot offer — lead with education or analysis. - **India (SEBI / RBI).** The RBI states that residents may undertake forex transactions only with authorised persons and for permitted purposes under FEMA, and electronically only on RBI-authorised platforms or on the NSE, BSE and MSE ([RBI FAQ, 28 August 2024](https://www.rbi.org.in/commonman/english/scripts/FAQs.aspx?Id=3347)); it also publishes an [Alert List](https://www.rbi.org.in/scripts/bs_viewcontent.aspx?Id=4235) of unauthorised platforms, last updated on 19 November 2025. Advertise education and market commentary — not "trade any pair with an offshore broker". - **UAE (CMA / DFSA / FSRA).** Since 1 January 2026 the mainland regulator is the Capital Market Authority, the legal successor of the SCA under Federal Decree-Laws 32 and 33 of 2025; the DIFC and ADGM free zones are supervised by their own regulators, the DFSA and the FSRA ([Cleary Gottlieb](https://www.clearygottlieb.com/news-and-insights/publication-listing/uae-capital-markets-overhaul-2026-new-regulatory-framework-for-the-capital-market-authority)). Which of the three licensed the broker decides where in the UAE it may market — confirm it before you target. - **South Africa (FSCA).** Issuing CFDs as principal requires authorisation as an over-the-counter derivative provider (ODP) under the Financial Markets Act; a financial-services-provider licence under FAIS alone does not cover it ([DLA Piper, April 2022](https://www.dlapiper.com/en-us/insights/publications/2022/04/the-fate-of-unlicensed-trading-platforms)). If the copy names the FSCA, name the licence the broker actually holds. - **Brazil (CVM).** The CVM treats forex contracts as securities: a foreign broker that offers them to residents of Brazil has to be registered or work through a CVM-registered institution, otherwise the offer is irregular ([CVM, updated 16 October 2025](https://www.gov.br/cvm/pt-br/acesso-a-informacao-cvm/perguntas-frequentes-da-cvm/mercado-forex-qual-o-posicionamento)). Lead with education and analysis in Portuguese, not with a direct pitch for an offshore account. - **EU / Cyprus (CySEC, under ESMA) and the UK (FCA).** ESMA's 2018 product intervention capped retail CFD leverage between 30:1 for major currency pairs and 2:1 for cryptocurrencies and prohibited the marketing, distribution or sale of binary options to retail investors ([ESMA, 27 March 2018](https://www.esma.europa.eu/press-news/esma-news/esma-agrees-prohibit-binary-options-and-restrict-cfds-protect-retail-investors)). The Cyprus Securities and Exchange Commission made both permanent as national measures in 2019 ([policy statements PS-03-2019 and PS-04-2019](https://www.cysec.gov.cy/en-GB/public-info/policy-statements/)); in the UK the FCA banned binary options for retail consumers from 2 April 2019 and made the CFD restrictions permanent from 1 August 2019 ([FCA](https://www.fca.org.uk/news/statements/fca-confirms-permanent-ban-sale-binary-options-retail-consumers), [FCA](https://www.fca.org.uk/news/press-releases/fca-confirms-permanent-restrictions-sale-cfds-and-cfd-options-retail-consumers)). A Euro cabinet opens for any country, the EU included, so keep the copy inside these rules when you target it. The affiliate's rule of thumb: pick the geo to the offer's licensing footprint first, *then* to its CPA value. A funded trader in a market your broker can't legally accept is a refund waiting to happen. ## The funnel that protects your commission: bot first, broker link second This is the single most important structural decision a forex affiliate makes on Telegram, and it is where partners differ most from brokers. **Never put a raw affiliate referral link in the ad creative.** Put a Telegram bot or a landing page in between. A bot or landing in the middle does four things at once: 1. **Pre-qualifies the lead.** A free "3 daily setups" or "market-open briefing" gate filters tyre-kickers before they ever reach the broker, so the FTDs you pass are warmer and validate at a higher rate — which is the metric your CPA payout is judged on. 2. **Keeps the click compliant.** The ad sends to *your* asset, not to a third-party financial redirect. Telegram moderation reviews your message and your bot; your affiliate sub-IDs ride along on the outbound link from the bot, where they belong, not in the public creative. 3. **Captures the audience you already paid for.** A bot subscriber or channel member is a retargetable asset. If the broker offer changes, gets paused, or you switch networks, you still own the list. With a raw link you paid for one click and got nothing reusable. 4. **Lets you warm before you sell.** Forex converts on trust. Two or three value messages — a real market call, a risk explainer, a track-record-free walkthrough — before the broker CTA lift FTD rate far more than a cold "deposit now." The funnel an affiliate should run looks like: **Telegram ad → Open Bot → 2–3 value touches → broker referral link (with your sub-IDs) → FTD**. The signal-channel/IB variant is even simpler: **Telegram ad → Join Channel → daily content with the broker link pinned and in-content** — which is exactly the Subscriber Audience play, because for forex and high-risk verticals the buyer is overwhelmingly a channel owner growing their own subscriber base, not the end retail trader. ## A targeting and campaign playbook built for partners Built in the order an affiliate should actually execute it: 1. **Choose geos by payout, not by traffic volume.** This is our working judgement, not a measurement. Cheap traffic that pays $0 in commission is the most expensive traffic there is. Sort your network's CPA/RevShare rates by country, cross them against the licensing map above, and start where high payout meets legal serviceability — typically UAE/Qatar/Saudi for premium FTD value, South Africa and Brazil for volume at a workable rate. 2. **Layer topic over geo.** Euro cabinets expose the "Economy & Finance" and "Investments" interest topics. Stack those on your geo so you reach people in a trading mindset, not the whole country. 3. **Prioritise dedicated signal and analysis channels over generic finance.** The signal/analysis audience is actively trading right now, which is precisely the moment an FTD is closest. Generic finance channels skew passive. 4. **Run separate ad sets per offer, never one creative for a basket of brokers.** Each broker has different accepted geos, different validation rules and different payout. Mixing them in one ad makes attribution impossible and a single broker's compliance flag can poison the whole set. 5. **Write to moderation with affiliate discipline.** Lead with a concrete, checkable feature (spreads, instruments, platform), add the risk disclaimer, and drop every "guaranteed," "risk-free," "win rate" claim — the same claims that get an affiliate's offer *and* the broker relationship terminated. Sentence case, no fake P&L screenshots, no fabricated track records. 6. **Test small, scale into the FTD.** On our self-service Euro accounts forex measured **€1.88 CPM**, **1.89% CTR** and **€0.102 per click** across 418k impressions (3 Oct 2026). That is the vertical as a whole with all countries blended — country moves the price more than the niche does, so check each geo-offer pair against the [measured CPM by country](/guides/telegram-ads-cpm-by-country/) before you fund it. Kill anything where blended cost per FTD crosses your payout, and pour budget into the survivors. A top-up is priced like the opening deposit — the same commission applies to each one, and there is no setup fee — so the order form shows the exact total before you pay. Across every account type, campaigns whose title names forex, fx, trading, a broker or signals give a wider base: 19,941 campaigns on 146 accounts, 13.4M impressions, 3.22% CTR and 1.4% declined by moderation (3 October 2026; click-through rates leave out campaigns above 25% CTR). On Euro accounts they cost €6.76 per thousand impressions and €0.25 a click at 2.73% CTR; on TON accounts 1.97 TON per thousand and 0.061 TON a click at 3.33% CTR. This is a different cut from the €1.88 figure: that one is self-service Euro accounts opened for the forex niche, this one is every campaign we run with a trading word in its title. Campaigns titled for forex or a broker alone ran at 4.49% CTR, and campaigns whose creative names forex, a broker or a trading terminal — 21,136 campaigns, 26.3M impressions — at 3.86% CTR with 3.1% declined. ## How the cabinet fits the affiliate model You declare your niche — forex affiliate, IB program, signals, copy-trading, prop-firm partner, or binary options — and we open a Euro cabinet on our EU entity as a Telegram Ads partner. No financial license, no KYC, no company on your side; your relationship is with the network, and your network relationship is none of Telegram's business. Plain forex partner offers pay 30% commission, like every niche, with a €500 deposit (→ €650 total). **Binary options is a separate niche** at 30% with a €5,000 deposit (→ €6,500 total) — kept distinct precisely because it is the sub-niche Google bans outright, so the Telegram route is the route. Funding is any major crypto, which also keeps you clear of the banking flags that hit financial-affiliate card payments. Running several geo-offer pairs at once? Every new Euro cabinet is a **World** cabinet: it can advertise in every available country — Europe, the UK, the US, LATAM, Asia, the Gulf and the whole CIS, Russia included — and you choose the countries for each campaign inside it: one top-up and one commission instead of opening a dozen cabinets. Everything runs in the Pro Panel at app.adsly.pro — bulk edit across ad sets, IF/THEN rules, hourly stats and CSV export, so you can watch cost per FTD per geo in something closer to real time. ## Frequently asked questions ### I'm an affiliate, not a broker. Can I still open a forex cabinet? Yes — that's the whole point of this guide. The cabinet is opened on our EU entity; your relationship is with your affiliate network or IB program, and Telegram never sees it. You declare the forex niche, fund it, and run partner traffic the same as any other advertiser. We do not verify licences: whether your offer may be advertised in the country you target is your responsibility. ### Can I put my broker affiliate link directly in the ad? You shouldn't. Send the ad to a Telegram bot or a landing page you control, qualify the lead there, and place the referral link (with your sub-IDs) on the outbound step. A raw third-party financial redirect in the creative is exactly what gets ads rejected and is the single most common reason affiliates lose forex accounts on every platform. ### Why are Meta and Google a dead end for affiliate forex specifically? Meta's ad standards list CFD trading and binary options among the instruments ads can't promote, and financial advertisers may have to show they are authorised in the country they target — something an affiliate redirecting to a third-party broker cannot show. Google accepts CFDs and forex only from licensed providers and aggregators it has approved and **bans binary-options ads entirely**. For a partner whose margin is cost-per-FTD minus payout, neither is a channel to build on. ### Which geos pay the most per funded trader? We have no measured lead value by country; what follows is a working judgement. For revenue per FTD, partners usually look to the Gulf markets — UAE, Qatar, Saudi Arabia; for volume, to South Africa and Brazil. Always sort your network's payout table against which brokers can legally onboard each geo before you buy. ### How does forex regulation affect my commission, not just my legality? Directly. If a trader sits in a market your broker can't legally accept (India offshore, EU binary options, anywhere on the RBI alert list), the FTD won't validate and the commission won't clear — you've paid for the click and earned nothing. Match geo to the offer's licensing footprint first, payout second. ### Can I run CPA, CPL and RevShare offers all from one cabinet? Yes, but split them into separate ad sets per broker offer. Each has different accepted geos, validation windows and payouts; mixing them destroys attribution and lets one broker's compliance flag contaminate the whole set. ### Is binary options handled the same as plain forex? No. Binary options is a separate niche as of June 2026 — 30% commission, €5,000 minimum (→ €6,500 total) versus plain forex's €500 (→ €650). It's kept separate because Google bans binary-options ads outright, which makes the Telegram route the practical one for that sub-niche. ### What CTA should an affiliate use? "Open Bot" for a qualification bot, "Join Channel" for a signal channel you monetise with the broker link, "Open Link" only when you're sending to your own landing page rather than a raw referral URL. The Subscriber Audience angle is strong for partners because the buyer is usually a channel owner growing their own base. ### What does forex traffic cost on Telegram? On our self-service Euro accounts the forex vertical measured €1.88 CPM, 1.89% CTR and €0.102 per click across 418k impressions (all countries blended, 3 Oct 2026). That is a price per click, not a cost per FTD — what a funded trader costs depends on your bot funnel and your broker's validation rate, and we don't publish a figure for it. We put no Meta price beside it either: Meta's ad standards do not allow ads for CFD trading or binary options, so there is no like-for-like number. ### How do I pay, and how fast can I launch? Any major crypto, which keeps you clear of the banking flags that hit financial-affiliate payments. The cabinet opens in 2 business days (4 for binary options). After that an ad goes live as soon as Telegram's moderation approves it: over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours. ### Ready to run partner traffic the right way? Open a Euro cabinet on our EU entity — no license, no company, no KYC on your side. Build the bot-first funnel, target the geos that actually pay per FTD, and scale the winners in the Pro Panel. Questions on offer mix or geo selection? Message us at [@adsly_pro](https://t.me/adsly_pro). [Open Cabinet](/cabinet/) [Get Started](/login?tab=register) --- ## Telegram Ads Gaming Benchmarks: Two TON Campaign Portfolios URL: https://adsly.pro/guides/telegram-ads-gambling-benchmarks-2026/ Date: 2026-06-12 Tags: Gambling, Benchmarks Two gaming campaign portfolios from the Adsly database, snapshot of 16 September 2026, in TON, set against our whole gambling base as of 3 October 2026. Figures are cumulative counters of available campaigns, not a monthly result or a market-wide average. This report compares two gaming campaign portfolios from the Adsly database, taken in a snapshot on 16 September 2026. Figures are cumulative counters of the campaigns present in the database at that moment, not a monthly result or a market-wide average. Both accounts use TON. Spend and CPM below are denominated in TON, not euros. These cases do not establish performance or approval for an official Euro gambling launch. Country-level performance is not available in this snapshot. ## Campaign results you can examine | Metric | Chinese-language gaming | Gaming bot funnel | |---|---:|---:| | campaigns | 529 | 207 | | impressions | 31,951,167 | 900,258 | | clicks | 3,075,533 | 87,772 | | CTR (raw) | 9.63% | 9.75% | | ad spend | 24,909.05 TON | 23,642.46 TON | | CPM | 0.7796 TON | 26.2619 TON | | CPC | 0.0081 TON | 0.2694 TON | | platform actions | 35,253 | 61,122 | The two click-through rates are raw portfolio figures: every campaign in the portfolio is counted, including campaigns whose own CTR is above 25%. They are not a typical rate. Across all our gambling campaigns — 8,840 campaigns whose title contains casino, bet, slot, gambl or poker — the click-through rate without campaigns above 25% CTR is 3.59% (3 October 2026). Across all our campaigns in every niche it is 1.88%. ## Chinese-language gaming 31.95 million recorded impressions and 3.08 million clicks across 529 campaigns. A Chinese-language gaming portfolio in a TON account; spend and CPM are measured in TON. Its 35,253 platform actions are 1.15% of clicks. [Read the case and methodology](/case-studies/gaming-chinese-ton/) ## Gaming bot funnel 87,772 clicks and 61,122 recorded platform actions across 207 campaigns. The 69.6% click-to-action ratio describes platform actions; player deposits require separate measurement. [Read the case and methodology](/case-studies/gaming-bot-ton/) ## How the portfolios compare with our whole gambling base The two portfolios were labelled by manual review of their creatives. A wider cut of our base uses campaign titles instead — every campaign whose title contains casino, bet, slot, gambl or poker, measured on 3 October 2026. The two cuts do not nest, so do not add them together. - **TON accounts:** 4,606 campaigns with spend on 68 accounts, 10,213 TON and 11.8 million impressions — 0.86 TON per thousand impressions. - **Clicks, leaving out campaigns with a CTR above 25%:** 403,915 clicks at 0.024 TON each. - **Users delivered into the product** (channel joins, bot starts, app launches): 51,900 at 0.19 TON each; 12.8% of clicks completed the action. - **Euro accounts:** €412 of spend on 174k impressions — too thin to price from, so we quote no euro cost per user. - **Declined by moderation:** 8.2% of gambling campaigns (727 of 8,840) against 4.9% in every other niche; sports betting 6.3%, casino and slots 16.7%. A user delivered into the product is a channel join, bot start or app launch. It is not a registration and not a deposit, and no registration-to-deposit rate should be applied to it. ## CTR, CPM, CPC CTR = clicks / impressions × 100. CPM = spend / impressions × 1,000. CPC = spend / clicks. Platform actions are not verified player registrations or first deposits. No linked advertiser postbacks exist for these two portfolios at the snapshot date. The two action ratios cannot be used as a deposit conversion forecast. [Read the case and methodology — JSON](/data/campaign-evidence.json) ## Open your account [€5,000 + €1,500 = €6,500](/gambling-euro-cabinet/) · [€25,000 + €6,250 = €31,250](/official-gambling-telegram-ads/) [Budget / CPC / FTD](/guides/telegram-ads-gambling-budget-calculator/) · [Telegram @adsly_pro](https://t.me/adsly_pro) --- ## Telegram Ads gambling policy: what §5.6 says and how operators run anyway URL: https://adsly.pro/guides/telegram-ads-gambling-policy/ Date: 2026-06-12 Tags: Gambling, Policy, Euro Cabinet Telegram §5.6 prohibits gambling ads outright — sports betting, lotteries and tipster channels included — and §4.4 covers concealing the destination. Here is the exact wording, the two launch formats we open, and the five things to confirm before paying any supplier. If you are reading Telegram's advertising guidelines looking for the clause that lets a casino advertise, it is not there. §5.6 does not restrict gambling promotion, it prohibits it, and it names the whole vertical explicitly. That is the honest starting point, and the rest of this page is about what operators do with that fact. ## What the rules actually say Two clauses matter to a gambling advertiser, and both are short. **§5.6 — prohibited content.** Ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value." The clause then names what it covers: games of chance and casinos, **sports betting, lotteries, bingo, fantasy sports**, and separately "tips, odds, forecasts, including sports picks, odds calculators." Tipster channels and odds tools are inside the prohibition, not outside it — that catches a lot of teams by surprise. **§4.4 — manipulating the review.** Advertisers must not conceal or replace the content of the destination to pass the ad review, and accounts doing so "may be suspended without notice." Read them together and the position is unambiguous: there is no conditional permission, no licensed-operator carve-out, and no geography where §5.6 switches off. Anyone telling you a particular account type creates a general exception is describing a commercial offer, not a change in Telegram's policy. [The guidelines are public](https://ads.telegram.org/guidelines) and take about four minutes to read — do it before you buy anything from anyone, including us. The wording quoted here was checked against the published text on 3 October 2026. ## Then how does gambling run on Telegram at all? Not through a clause — the public text has none. What follows is a statement about what we open, not about Telegram's policy: Adsly has access to **official gambling accounts**, from an ad budget of €25,000. In that format your own direct creatives go through Telegram moderation and run as written: the operator name, real bonus figures, free-spin counts and RTP in the ad, with a direct link to your product. You get the account itself on ads.telegram.org, with the Pro Panel on top. The entry is high for a specific reason. It is the configuration in which your brand appears in a gambling advertisement on Telegram exactly as your team wrote it. If your acquisition depends on the bonus being visible in the ad — and for an established operator it almost always does — this is the format to price: the other one cannot put the bonus in the ad. ## What the test launch is, stated plainly The other format, a **test launch on our infrastructure**, starts from an ad budget of €5,000 and works differently. We prepare the ad texts and the entry that goes to moderation, and our manager launches the campaigns until they are Active. The advertisement does not name the casino, the bonus or the RTP; the creative reads like "🎰 Play games in Telegram and win". Traffic still goes straight to your product, with no extra click, and you work in the Pro Panel — this is the one format where the account is reached through the Pro Panel only. We are not going to tell you this is the same thing as running your own brand creatives, because it is not. What it is: a way to find out what a click costs you and whether your funnel converts Telegram traffic at all, on a tenth of the official entry budget. Teams use it as a measurement exercise. Price it as one. Whichever you choose, the decision about what is acceptable in your market is yours and your counsel's, not ours and not a support chat's. ## What to confirm before you pay anyone Ask any supplier — us included — for these in writing before money moves: 1. **The exact destination that will be submitted for review**, and whether your product itself is being submitted or something in front of it. 2. **Which countries the account may target**, separately from the country your team operates from. 3. **What approval you are actually buying** — project acceptance and a funded account are not approval of each individual advertisement, and no supplier can promise that every creative clears. 4. **The full payable amount**: ad budget, commission, payment-currency conversion and any optional managed service, as four separate lines. 5. **Who runs the campaigns after launch**, and what happens to the account if an ad is rejected. A supplier who answers all five in writing is a supplier you can hold to something. One who answers "don't worry, it's official" is selling you a word. One check no supplier can do for you is the law of the country you target, and it moves faster than platform rules. Brazil is the current example: as of 3 October 2026, Medida Provisória nº 1.394/2026 — published and in force since 25 September 2026 — prohibits operating, offering, intermediating and advertising fixed-odds betting, which covers sports betting and online games, anywhere in the country, and gives ten days to take advertising down. Congress's first sixty-day window to convert it into law runs to 23 November 2026 and can be extended once by another sixty days; if it is not converted, it lapses ([Congresso Nacional](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871)). Compliance with the law of the market you target is the advertiser's responsibility. ## The two formats side by side | | Test launch on our infrastructure | Official gambling account | |---|---|---| | Ad budget from | €5,000 | €25,000 | | Ad texts | Ours: soft wording, no brand or bonus figures | Yours, as written: brand, bonuses, free spins, RTP | | Link | Straight to your product | Straight to your product | | Who launches | Our manager, until the campaigns are Active | Our manager places the campaigns and looks after the first days | | Your access | Pro Panel only | ads.telegram.org and the Pro Panel | | Account opens in | 2 business days | 2 business days | The commission is added on top of the ad budget, and the ad budget is credited to your own account. The order form shows your exact price and the payment-currency conversion before you pay. Moderation of each ad is a separate step after the account opens. These are advertising account services. They are not a promise of depositors, a fixed CPA, or campaign profit — and any page that promises you those, in this vertical, is worth closing. ## What the numbers look like when it runs For the cost side of the decision: the one gambling figure we measure is €2.55 CPM and €0.019 per click on self-service Euro accounts, all countries blended (175k impressions, 3 October 2026), with a 13.19% CTR that is unusually high for so thin a base — too high to plan on. We publish no approval rate for gambling: across all niches, 95.6% of reviewed ads on our Euro accounts end up approved, and over 98% of 13,199 campaigns got a decision within three hours (September 2026). How the click price compares with the $200 median Tier-1 sportsbook CPA you would otherwise pay per depositor ([Track360, 2026](https://track360.io/blog/affiliate-commission-rates-benchmark-2026)) is worked through in the [sports betting buyer's guide](/guides/betting-igaming-telegram-ads/). ## Resources - [Gambling account: prices and formats](/gambling-euro-cabinet/) - [Official gambling format](/official-gambling-telegram-ads/) - [Campaign evidence](/case-studies/) - [Budget calculator](/guides/telegram-ads-gambling-budget-calculator/) - [Telegram advertising guidelines](https://ads.telegram.org/guidelines) - Questions: [@adsly_pro](https://t.me/adsly_pro) --- ## Telegram Ads vs Meta vs Google for iGaming & Casino Traffic (2026) URL: https://adsly.pro/guides/telegram-ads-vs-meta-vs-google-gambling/ Date: 2026-06-12 Tags: Platform Comparison Gambling ads on Telegram, Meta and Google in 2026, from each platform's own policy page: Telegram's guidelines prohibit them, Meta authorises licensed advertisers, Google certifies country by country. Brazil's September 2026 ban, our measured €2.55 CPM and the two launch formats. If you buy gambling traffic in 2026 you are choosing between three rulebooks, not three price lists. Google certifies operators country by country. Meta authorises ad accounts that can prove a licence. Telegram's published guidelines prohibit gambling ads altogether, and what runs there runs through per-project approval. This page quotes each platform's own policy, gives the one price we can stand behind, and says when each is the right choice. ## How do the three platforms treat gambling in 2026? | | Telegram Ads | Meta (Facebook, Instagram) | Google Ads | |---|---|---|---| | Published rule | Guidelines §5.6 prohibit promoting gambling for real money, including betting, lotteries, bingo, fantasy sports, tips and odds | Online gambling ads only for ad accounts that obtained authorisation | Online gambling ads only in listed countries, with country-specific certification | | What the advertiser must show | No licence route in the guidelines; approval is per project | Evidence the activity is licensed by a regulator or otherwise lawful in each territory targeted | A licence that meets each country's criteria, and a landing page with responsible-gambling information | | Hard limits | §4.4: concealing or replacing the destination to pass review can get the account suspended without notice | Never to under-18s; not available in 19 markets, among them India, Indonesia, Malaysia, the Philippines and Saudi Arabia | Approved countries only; never to minors; running without certification can get the account barred from advertising | | Targeting | Country, language, topic, device, subscribers of named channels, or specific channels, bots and search | Age, location, interests, custom and lookalike audiences | Keywords on Search; audiences on Display and YouTube | | What you keep after the click | A channel or bot subscriber you can message again | A site visit; reaching the person again is paid | A site visit; reaching the person again is paid | | Price with a source | €2.55 CPM, €0.019 per click (our self-service Euro accounts, 3 October 2026) | No gambling-specific public benchmark | No gambling-specific public benchmark | Sources: [Telegram guidelines](https://ads.telegram.org/guidelines); [Meta, Online gambling and games](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/gambling-games/); [Google Ads, Gambling and games](https://support.google.com/adspolicy/answer/15132179). All three read on 3 October 2026. ### Telegram: prohibited in the guidelines, approved per project §5.6 says ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value", and names sports betting, lotteries, bingo, fantasy sports, and tips, odds and forecasts. There is no licensed-operator exception in the text. §4.4 adds that concealing or replacing the content of a destination to pass ad review can get an advertiser suspended without notice. Gambling runs on Telegram anyway because approval is granted per project, not per clause. Through Adsly there are two launch formats: - **Official gambling account**, ad budget from €25,000. The operator's product is reviewed and approved as a project, and the ads run as the brand, with its name and bonus figures in the creative. - **Test launch on our infrastructure**, ad budget from €5,000. The ad does not name the casino or the bonus, and the route to your product sits behind a front-end we build and operate. It is a way to measure whether your funnel converts Telegram traffic, not an approved product. The full wording of both clauses and what to confirm in writing before paying any supplier is in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). ### Meta: authorisation and proof of legality per territory Meta defines online gambling and games as any product where something of monetary value is part of both the entry and the prize. To advertise it, the advertiser requests authorisation in Meta Business Suite and must "provide evidence that the gambling activities are appropriately licensed by a regulator or otherwise established as lawful in the territory they want to target". Authorised advertisers still cannot target anyone under 18 and cannot run these ads in 19 unsupported markets: Azerbaijan, Bangladesh, Cambodia, Egypt, Hong Kong, India, Indonesia, Korea, Kyrgyzstan, Malaysia, Mongolia, Myanmar, Pakistan, the Philippines, Saudi Arabia, Singapore, Taiwan, Thailand and Vietnam. ### Google: certification country by country Google allows online gambling advertising only "in the countries listed below and where the country-specific certification criteria are met", and a gambling type that is not listed for a country cannot be advertised there. Ads may target approved countries only, the landing page must carry responsible-gambling information, and serving gambling ads without valid certification can get the account prohibited from running ads. In the United Kingdom, for example, operators of sports betting, online casino games, bingo and lotteries must be registered with the Gambling Commission. ## Which countries can you actually target? The platform's permission is one gate and the law of the country is another. Compliance with that law is the advertiser's responsibility on every platform, Telegram included. **Brazil, as of 3 October 2026.** Medida Provisória nº 1.394/2026, published on 25 September 2026 and in force from publication, prohibits operating, offering, intermediating and advertising fixed-odds betting — sports betting and online games — in any medium, and gives ten days to remove advertising already in circulation. It is in force now; Congress's first sixty-day window to convert it into law runs to 23 November 2026 and can be extended once by another sixty days; if it is not converted it lapses ([Congresso Nacional](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871); [ABERT](https://www.abert.org.br/site/imprensa/noticias/governo-federal-proibe-apostas-on-line-e-publicidade-de-bets-no-brasil)). Google's policy page lists only lotteries, horse racing and daily fantasy sports as certifiable online gambling products for Brazil. Meta's page does not name Brazil; its rule is that the advertiser must prove the activity is licensed or lawful in the territory it targets. **India.** The Promotion and Regulation of Online Gaming Act, passed in August 2025, prohibits online money games and their advertising ([PRS Legislative Research](https://prsindia.org/billtrack/the-promotion-and-regulation-of-online-gaming-bill-2025)). India is on Meta's list of unsupported markets and is not among the countries where Google certifies online gambling. Details are in the [India guide](/guides/telegram-gambling-ads-india/). **Turkey and the UAE.** Google lists lotteries and sports betting for Türkiye, with the condition that the operator is a state-licensed entity, and lotteries, internet gaming and sports wagering for the UAE, for entities licensed by the GCGRA. Meta applies its general rule: proof of a licence or of lawfulness in the territory. ## When is Telegram the right choice for gambling traffic? - **You want the audience, not just the click.** A campaign that sends people to your channel or bot leaves you with subscribers you can message again without paying for the impression. - **Your funnel already runs through Telegram.** If retention happens in a channel or a bot, the ad and the destination are one tap apart. - **You need to start quickly.** An Adsly account opens in 2 business days as standard, gambling included, and over 98% of 13,199 campaigns we timed in September 2026 had a moderation decision within three hours, all niches together. - **You pay in crypto.** Adsly accepts any cryptocurrency and asks for no KYC. - **You know which format fits.** A licensed brand that needs its name and bonus in the ad needs the official gambling account. A team that first wants to know whether Telegram traffic converts starts with the test launch. Telegram is not a way around the rules. Its guidelines prohibit gambling, and §4.4 exists. Whether your offer may be advertised in a given country is a question for the law of that country and for your counsel. ## When are Meta or Google still the better choice? - **A licensed operator in a market Google certifies.** Search captures people who typed a betting or casino query, and Telegram has nothing like it. - **A licensed operator with Meta's authorisation.** You get age and location targeting, custom and lookalike audiences and visual formats, none of which exist on Telegram. - **App installs.** Google has dedicated App campaigns; Telegram ads lead to channels, bots, Mini Apps or a website. - **You need the platform's own sign-off for each market.** Google's certification and Meta's authorisation are written, per-country processes. Telegram publishes nothing comparable. Licensed operators often run both: Google or Meta in the markets where they are certified, and Telegram to build a channel audience alongside. ## What does gambling traffic actually cost on each platform? - **Telegram:** €2.55 CPM and €0.019 per click for the gambling vertical as a whole, measured on self-service Euro accounts across all countries (175k impressions, 3 October 2026). The same row shows a 13.19% CTR, which looks too high to plan on, so read it with caution. We publish no separate averages for casino, betting or poker, and none by country: the base is too thin. The ad budget starts at €5,000 for a test launch on our infrastructure and €25,000 for an official gambling account; our commission is added on top and shown on the order form before payment. - **Google:** no gambling-specific public benchmark that states its sample. The 2026 WordStream search benchmarks cover 23 industries across 13,474 US campaigns, and gambling is not one of them ([WordStream](https://www.wordstream.com/blog/2026-google-ads-benchmarks)). - **Meta:** no gambling-specific public benchmark either. The Meta CPM studies we could verify cover e-commerce brands, not gambling. An earlier version of this page quoted "$15–50" for Google and "$8–25" for Meta. Those figures had no source and have been removed. We also do not divide our euro figure by anyone's dollar figure: the countries, currencies and campaign types differ. ## How do funnels differ between the platforms? The deepest difference is not price. It is what you own after the campaign ends. On Meta and Google the funnel is ad, landing page, deposit or bounce. Retention then runs on email, SMS or paid retargeting. On Telegram the usual funnel is channel-first: ad, your channel or bot, then your own messages to subscribers. The ads can be shown to subscribers of channels you name, which is closer to a declared interest than an inferred one. Telegram's "actions" are channel joins and bot starts, so measure what a subscriber is worth with postbacks before you compare it with a cost per deposit elsewhere. ## Frequently Asked Questions ### Is Telegram traffic quality good enough for casino offers? We cannot answer that with a number, and nobody should. Our one measured gambling figure is €2.55 CPM and €0.019 per click on self-service Euro accounts, and its click-through rate is suspiciously high. Telegram reports joins and bot starts, not deposits. Run a test with postbacks and judge the traffic by your own cost per first deposit. ### Can I run the same creatives on Telegram that I run on Meta? Not as they are. A Telegram ad is 160 characters of text and a button, and the guidelines decline gimmicky capitals, emoji and unsupported superlatives. In a test launch on our infrastructure, from a €5,000 ad budget, the ad does not name the brand or the bonus. A licensed operator that wants its name and bonus figures in the ad needs the [official gambling account](/official-gambling-telegram-ads/), from a €25,000 ad budget, where your own creatives run adapted to Telegram's text format. ### Do I need a license to advertise gambling on Telegram? Telegram's guidelines contain no licence route at all: §5.6 prohibits gambling ads, and approval is granted per project. Whether you need a licence to offer or advertise gambling in a country is decided by that country's law, and complying with it is your responsibility. See the [gambling policy guide](/guides/telegram-ads-gambling-policy/) for the wording and for what to confirm before paying. ### How fast can I switch budget from Google or Meta to Telegram? An account through Adsly opens in 2 business days as standard, gambling included. You pay in any cryptocurrency, with no KYC. Review is quick once ads are submitted: over 98% of the campaigns we timed in September 2026 had a decision within three hours, across all niches. ### Which geos should I start with on Telegram? Start with the law, then the price. Brazil has prohibited fixed-odds betting and its advertising since 25 September 2026, and India prohibits online money games and their advertising — see the [India guide](/guides/telegram-gambling-ads-india/). We publish no gambling price by country. For orientation, the Euro-account CPM for all niches together is €2.92 in Turkey and €1.42 in the UAE. Whether your offer may be advertised in a country is your responsibility to establish. Compare for yourself: see the [gambling account formats and prices](/gambling-euro-cabinet/), or message [@adsly_pro](https://t.me/adsly_pro) and we will map your offer to the right platform mix. --- ## Telegram Gambling Ads in Brazil: What the September 2026 Ban Changes URL: https://adsly.pro/guides/telegram-gambling-ads-brazil/ Date: 2026-06-12 Tags: Niche Guide Brazil banned fixed-odds betting and its advertising on 25 September 2026 (Medida Provisória 1.394). What the measure prohibits, whom it reaches, the deadlines, what Congress decides next, and what Brazil-targeted campaigns looked like in our accounts before it. Until 25 September 2026 this page described Brazil as a regulated betting market. It no longer is one. That day the federal government published Medida Provisória nº 1.394, which prohibits fixed-odds betting — sportsbooks and online casino-style games alike — and every form of advertising for it, with immediate effect. This guide sets out what the measure says, article by article, whom it reaches, which dates matter and what is still undecided. Status as of 3 October 2026; it is not legal advice. ## Can you run betting or casino ads to Brazil on Telegram in 2026? No. As of 3 October 2026 Brazilian law prohibits advertising fixed-odds betting to the Brazilian public in any medium, and a Telegram ad is a medium. [Medida Provisória nº 1.394, de 25 de setembro de 2026](https://www.planalto.gov.br/ccivil_03/_ato2023-2026/2026/mpv/mpv1394.htm) has the force of law from the day it was published, and the [Congresso Nacional record](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871) shows it under deliberation, not suspended. Two things follow for a media buyer: - **Moderation is not clearance.** An ad platform reviews the ad text and the destination against its own rules. It does not check Brazilian law, and an approved ad gives you no legal cover. Telegram's own [ad guidelines](https://ads.telegram.org/guidelines) prohibit gambling promotion in §5.6 in any case. - **The responsibility is the advertiser's.** Compliance with the law of the country you target sits with you — not with the platform and not with an account provider. We state the law as we read it today; we are not your Brazilian counsel. ## What does Medida Provisória 1.394 prohibit, and since when? The core is article 1: «Ficam proibidas, no território nacional, a exploração, a oferta, a intermediação e a publicidade de loterias de aposta de quota fixa, em meio físico ou virtual, inclusive quando realizadas por agente sediado no exterior que as ofereça a pessoa localizada no território nacional.» In plain terms: - **What is banned.** Operating, offering, intermediating and advertising fixed-odds betting — «apostas de quota fixa», the legal name for what Brazilians call *bets*. Article 1 §1 says the ban covers bets on real sports events and on virtual online-game events; article 3 defines an online game as one whose result comes from a random generator of numbers, symbols, figures or objects, which is the category online casino products ran under. - **What is not.** Other lottery types authorised by law (art. 1 §2). - **Since when.** From publication (art. 30). The measure appeared in the Diário Oficial da União on 25 September 2026, Edição Extra A. - **Advertising specifically.** Article 16 bans «ações de comunicação, de publicidade, de propaganda, de marketing e de patrocínio» for fixed-odds betting «em qualquer meio de comunicação, físico ou digital». Its §1 extends that to all content that offers, promotes, publicises or facilitates access to such betting and is directed at the Brazilian public, «independentemente do formato ou da forma de remuneração» — whatever the format and however it is paid for. - **The old law.** Article 29 revokes articles 1–21, 22–24, 25–40, 43–48 and 54 of Lei nº 14.790/2023 — the licensing regime — together with Chapter V of Lei nº 13.756/2018. ## Whom does the ban reach? Everyone in the chain, not only the operator. The measure names each link: | Who | What the measure says | Article | |---|---|---| | Operators based outside Brazil | The ban applies «inclusive quando realizadas por agente sediado no exterior»: an offshore licence changes nothing once the offer reaches a person located in Brazil | 1 | | Advertisers, agencies, affiliates, influencers, channel owners | Any content directed at the Brazilian public that offers, promotes or facilitates access to betting is covered, whatever the format or pay model. A breach is «publicidade abusiva» under the Consumer Defence Code (Lei nº 8.078/1990, art. 37 §2), with the administrative sanctions of its art. 56, corrective advertising included, plus civil and criminal liability | 16, 18 | | Internet platforms («provedores de aplicações de internet») | A duty of care to prevent and stop such content circulating in their services, even when third parties post it; removal on notification from consumer-protection authorities or the Ministry of Justice | 19, 20 | | App stores and operating systems | Must not make prohibited products or services available | 21 | | Banks, payment institutions, payment schemes | May not process transactions for fixed-odds betting, instant payments included; the Central Bank writes the rules | 14, 15 | | Websites | The Finance and Justice ministries can order blocking or redirection through Anatel and CGI.br | 23 | For platforms, article 22 sets the penalties: a warning; a fine of up to 10% of the economic group's revenue in Brazil in its last financial year — or, where there is no revenue, R$10 to R$1,000 per registered user — limited to R$50 million per infraction; a daily fine; and, for repeat offenders only, suspension or prohibition of activities. Enforcement started at once. On 27 September the Ministries of Justice and Finance [reported 506 sites taken down](https://www.gov.br/mj/pt-br/assuntos/noticias-1/forca-tarefa-dos-ministerios-da-justica-e-seguranca-publica-e-da-fazenda-derruba-506-sites-suspeitos-de-apostas-apos-a-edicao-da-mp-das-bets), together with a technical report from the Justice Ministry's Ciberlab documenting betting ads still shown to Brazilians on Meta and Google after publication. That report singles out ads whose page name and link domain did not match the brand on display — signs, in its words, that may indicate concealment of the real advertiser and of where the traffic goes. Masked copy is not a way around this measure; it is what the task force is looking for. [Decreto nº 13.128](https://www.planalto.gov.br/ccivil_03/_ato2023-2026/2026/decreto/D13128.htm) of 28 September then set up the inter-agency committee the measure created (art. 24); its remit includes standard notification procedures for application providers, payment institutions and advertising platforms. One more piece is not law yet. The same day the government sent Congress a bill that would make advertising fixed-odds betting a crime — two to four years in prison, increased by half when the pay is tied to signing up new bettors, according to the [Ministry of Justice](https://www.gov.br/mj/pt-br/assuntos/noticias-1/governo-federal-proibe-bets-em-todo-o-pais-e-lanca-pacote-de-protecao-as-familias-endividadas-1). It is a bill, not a statute; affiliates should know it exists. ## Which dates matter? The measure runs on a short clock. Dates are counted from publication on 25 September 2026: | Date | What happens | Article | |---|---|---| | 25 September 2026 | Measure in force. No new deposits into betting accounts, no new authorisations, no new advertising or sponsorship | 30, 7 §1, 6, 16 | | 5 October 2026 | Ten days on: advertising material and sponsorship signage already running, physical or digital, must be gone. Operators take betting sites and apps offline; the Ministry of Justice says blocking starts at 00:00 on 6 October | 16 §2, 7 | | 6–7 October 2026 | Within two days of going offline, operators ring-fence the money owed to bettors and send refund lists to their banks and to the SPA; R$200,000 a day for non-compliance | 8 | | 9–14 October 2026 | Banks and payment institutions return balances to bettors, within seven days of receiving the lists | 9 | | 25 October 2026 | Thirty days on: every authorisation granted under Lei nº 14.790/2023, state-level ones included, is extinguished — with no refund of the licence fee and no compensation | 4, 2 §1 | | 23 November 2026 | End of the deliberation period shown on the Congresso Nacional page | — | The calendar dates for 5–14 October are the Ministry of Justice's own timetable; [Demarest's client alert](https://www.demarest.com.br/governo-federal-proibe-apostas-de-quota-fixa-no-brasil/) and the broadcasters' association [ABERT](https://www.abert.org.br/site/imprensa/noticias/governo-federal-proibe-apostas-on-line-e-publicidade-de-bets-no-brasil) read the advertising deadline the same way. There is one narrow exception. Article 17 leaves alone content published before 25 September in which betting advertising appears only incidentally («de forma acessória»). It does not cover a new ad, and it does not cover a campaign that keeps running. ## What happens next in Congress? A Medida Provisória is an act of the President with the force of law from day one, but it is provisional: Congress has to convert it into law (Constitution, art. 62). The [Congresso Nacional page](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871) for MPV 1394/2026 shows: - the deliberation period: 25 September to 23 November 2026; - amendments until 13 October 2026 — 42 were on file when we checked on 3 October; - the urgency regime from 9 November 2026, when the measure starts blocking the voting agenda. Under [article 62 of the Constitution](https://www.planalto.gov.br/ccivil_03/constituicao/constituicao.htm), a provisional measure that is not converted within sixty days loses its effect from the day it was issued (§3). That period is extended once, for another sixty days, if the vote is not finished (§7), and the clock stops during the congressional recess (§4). So 23 November is the end of the first sixty days, not necessarily the last possible day. There are three ways this ends: 1. **Converted as written.** The ban becomes ordinary law. 2. **Converted with changes.** Congress approves a «projeto de lei de conversão»; the original text stays fully in force until the President signs or vetoes it (§12). With 42 amendments filed, a changed text is possible — nobody can tell you today what it would say. 3. **Rejected or left to lapse.** The measure loses effect, and Congress is meant to settle by legislative decree what happens to everything done while it was in force. If it issues no decree within sixty days, acts carried out during that time stay governed by the measure (§11). «Lapses if not converted» therefore does not mean «wait until November». Until one of those three things happens the ban is the law, and an ad that ran while it was in force is judged by it unless Congress decides otherwise. ## What was the regime before the measure? For the record, because many pages still describe it as current: - **Lei nº 13.756/2018** legalised fixed-odds betting on sports, and **Lei nº 14.790 of 29 December 2023** extended it to online games and set the rules, according to the [Secretaria de Prêmios e Apostas (SPA)](https://www.gov.br/fazenda/pt-br/composicao/orgaos/secretaria-de-premios-e-apostas/apostas-de-quota-fixa) of the Ministry of Finance. - Authorisation came from the SPA under Portaria SPA/MF nº 827 of 21 May 2024. From **1 January 2025** only SPA-authorised companies could operate nationally; each authorisation allowed up to three brands, and every federally authorised site used the **.bet.br** extension. - The [SPA register](https://www.gov.br/fazenda/pt-br/composicao/orgaos/secretaria-de-premios-e-apostas/transparencia-ativa-processos-de-autorizacao-de-apostas-de-quota-fixa/empresas-autorizadas) — now titled «Empresas Autorizadas até a vigência da MP nº 1.394/2026» — listed 85 authorisations covering 185 .bet.br domains when we counted it on 3 October 2026. - Advertising was restricted, not banned: article 17 of [Lei nº 14.790/2023](https://www.planalto.gov.br/ccivil_03/_ato2023-2026/2023/lei/l14790.htm) barred operators from promoting brands that had no authorisation, and article 29 barred them from granting bonuses or advance advantages for placing a bet. Both articles are among those revoked. The SPA keeps its supervisory powers over what happened while the authorisations were valid (art. 5 of the measure), and operators stay bound by their tax, anti-money-laundering and reporting duties, with records kept for at least five years (art. 10). ## What did Brazil look like in our accounts before the measure? History, dated, and nothing more. Before the measure, Brazil-targeted gambling in our accounts amounted to **109 campaigns** and **96,557 impressions** at a **2.95%** click-through rate, with no creative rejections recorded against them (queried 17 September 2026, eight days before the ban). It is a record of what ran then. It is not a forecast, and it says nothing about what is lawful now. Brazil as an audience has not gone anywhere, and for advertisers outside betting these are the prices we measure — single-country campaigns, all niches, not gambling: | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | Euro (billed in EUR, 3 Oct 2026) | €2.22 | 1.64% | €0.136 | 4.7M | 6 | | TON (prices in TON, 22 Aug–3 Oct 2026) | 0.61 TON | 3.65% | 0.017 TON | 2.9M | 9 | TON prices stay in TON and are not converted to euros. We publish no gambling-only figure for Brazil. The one gambling number we do publish covers the vertical as a whole: €2.55 CPM and €0.019 per click on self-service Euro accounts, all countries blended, across 175k impressions (3 October 2026) — and its 13.19% click-through rate is suspiciously high, so quote it with caution. Prices for other countries are in the [measured CPM by country](/guides/telegram-ads-cpm-by-country/) guide. ## What should an operator or media buyer do now? 1. **Take Brazilian legal advice before anything else.** From a firm that practises in Brazil — not from a platform's support chat and not from an account provider, us included. 2. **Do not treat moderation as clearance.** A platform's review checks its own rules. Article 18 puts the liability for abusive advertising on whoever breaches the ban, and article 19 gives platforms their own reason to remove what they find. 3. **Take Brazil-directed betting material down.** Ads, sponsorship posts, affiliate links and pinned channel posts all fall under «conteúdo que oferte, promova, divulgue ou facilite o acesso». Whether a piece of content is «direcionado ao público brasileiro» is a question for your counsel, not for a geo-targeting setting. 4. **Do not count on the pay model.** CPA, revenue share or a flat fee — article 16 §1 applies «independentemente da forma de remuneração». 5. **Operators: finish the wind-down properly.** Refunds, Sigap reporting (art. 11) and five-year record keeping (art. 10) outlive the authorisation. 6. **Watch three dates on the Congresso page.** 13 October (amendments close), 9 November (urgency regime) and 23 November 2026 (end of the first sixty days). 7. **Do not build a media plan on the measure lapsing.** Nobody knows which of the three outcomes Congress will choose. ## Frequently Asked Questions ### Is online betting legal in Brazil right now? No. Since 25 September 2026 Medida Provisória nº 1.394 prohibits operating, offering, intermediating and advertising fixed-odds betting — sports betting and online games — on Brazilian territory. Other lottery types authorised by law are not affected (art. 1 §2). Status as of 3 October 2026. ### Does the ban apply to an operator licensed outside Brazil? Yes. Article 1 covers betting offered «por agente sediado no exterior» to a person located in Brazil. A licence from another jurisdiction does not create an exception. ### Does it apply to affiliates and Telegram channel owners? Article 16 §1 covers any content directed at the Brazilian public that offers, promotes, publicises or facilitates access to fixed-odds betting, whatever its format and however it is paid for. Demarest's client alert reads it as reaching operators, agencies, media, platforms, influencers, affiliates and other participants in the advertising chain. ### Can an internet platform be held responsible? The measure gives «provedores de aplicações de internet» a duty of care to prevent and stop this content circulating, even when third parties post it (art. 19), with the sanctions of article 22. How Brazilian authorities apply that to any particular platform is for them to decide; we make no prediction. ### What happens if Congress does not vote by 23 November 2026? That date ends the first sixty-day period. The Constitution extends a provisional measure once for another sixty days if the vote is not finished (art. 62 §7). If the measure is still not converted when the extended period runs out, it loses effect from the day it was issued, and Congress is meant to regulate what happens to acts carried out in the meantime (§3 and §11). ### What happened to the .bet.br authorisations? Article 4 extinguishes every authorisation granted under Lei nº 14.790/2023 thirty days after publication — 25 October 2026 — on grounds of public interest, with no refund of the licence fee and no compensation. ### What does Brazil cost on Telegram for advertisers outside gambling? On our Euro accounts, single-country Brazil campaigns in all niches measured €2.22 CPM, 1.64% CTR and €0.136 per click (4.7M impressions, 6 accounts, 3 October 2026). On TON accounts: 0.61 TON per thousand impressions, 3.65% CTR and 0.017 TON per click (2.9M impressions, 9 accounts, 22 August–3 October 2026). ### Does Telegram's ad moderation check Brazilian law? No. Moderation reviews the ad text and the destination against Telegram's own guidelines, which prohibit gambling promotion in §5.6. An approval is not a legal opinion, and compliance with the law of the target country is the advertiser's responsibility. This page states the law as we read it on 3 October 2026, with every source linked so you can check each line; it is not legal advice. For how Telegram's own rules treat gambling, read the [gambling policy guide](/guides/telegram-ads-gambling-policy/); for another market that closed, the [India guide](/guides/telegram-gambling-ads-india/). Questions about Telegram Ads accounts go to [@adsly_pro](https://t.me/adsly_pro). --- ## India's Online Gaming Ban & Telegram Betting Traffic in 2026: What Actually Changed URL: https://adsly.pro/guides/telegram-gambling-ads-india/ Date: 2026-06-12 Tags: Niche Guide India's Promotion and Regulation of Online Gaming Act, 2025 bans online money games and their advertising, with up to two years in prison for advertising them. What the Act says, how it is enforced, what stays legal, and what India costs on Telegram for lawful advertisers. If your media plan still lists India as a cheap cricket-betting geo, it is out of date. Since August 2025 Indian law prohibits online money games and their advertising, and this page is about that law, not a way around it: what the Act says, how it is enforced, what stays legal, and what India costs on Telegram for advertisers who may lawfully be there. Status as of 3 October 2026; it is not legal advice. ## What did India's Online Gaming Act 2025 actually ban? The **Promotion and Regulation of Online Gaming Act, 2025** was passed by Parliament in August 2025 and [received the President's assent on 22 August 2025](https://www.newsonair.gov.in/president-murmu-gives-assent-to-promotion-and-regulation-of-online-gaming-bill). In the words of the government's [Press Information Bureau](https://www.pib.gov.in/PressReleasePage.aspx?PRID=2241804), it "comprehensively prohibits all forms of online money games, whether involving games of chance, games of skill, or any combination thereof", and it also prohibits "the advertising, promotion, and facilitation of such games, as well as the processing of related financial transactions through banks or payment systems". [PRS Legislative Research](https://prsindia.org/billtrack/the-promotion-and-regulation-of-online-gaming-bill-2025) sets out the definition. An online money game is an online game in which a user pays money or other stakes in the expectation of monetary or other enrichment, irrespective of whether the game is based on skill, chance or both. Stakes include credits, coins and tokens that are equivalent or convertible to money. A skill-game label therefore no longer takes a real-money product outside the ban: anything played for stakes fits the definition, whether it is called fantasy sports, rummy, poker or sports betting. The penalties, as the Press Information Bureau states them: | Offence | First conviction | Repeat conviction | |---|---|---| | Offering online money games, or facilitating payments for them | Up to 3 years in prison, a fine of up to ₹1 crore, or both | 3 to 5 years in prison and a fine of ₹1 crore to ₹2 crore | | Advertising online money games | Up to 2 years in prison, a fine of up to ₹50 lakh, or both | 2 to 3 years in prison and a fine of ₹50 lakh to ₹1 crore | ## How is the ban being enforced in 2026? Through four channels, each written into the Act or its Rules: - **Blocking.** The Act empowers the authorities to block unlawful platforms under the Information Technology Act, 2000. On 16 January 2026 the government blocked 242 illegal betting and gambling website links; more than 7,800 had been taken down by then, "with a significant increase in enforcement actions after the passage of the Online Gaming Act", according to [News On AIR](https://www.newsonair.gov.in/government-blocks-242-illegal-betting-and-gambling-website-links), the public broadcaster's news service. - **A regulator.** The [Promotion and Regulation of Online Gaming Rules, 2026](https://www.pib.gov.in/PressReleasePage.aspx?PRID=2254606) came into force on 1 May 2026. They constitute the Online Gaming Authority of India as an attached office of the Ministry of Electronics and Information Technology. The Authority maintains and publishes the list of online money games, determines whether a given game is one, and coordinates with financial institutions and law-enforcement agencies. - **Payments.** Banks and payment systems are barred from processing transactions linked to online money games. - **Advertising.** Advertising an online money game is an offence in its own right, separate from operating one. That last point is the one that matters for media buyers: the person who places the ad is inside the law's reach, not only the operator behind the product. ## What's still legal in India? The Act bans money games, not online gaming as a category. PRS Legislative Research describes the two categories it promotes: - **E-sports** — organised, competitive multiplayer games recognised under the National Sports Governance Act, 2025, with the outcome decided by skill. They may involve registration fees and prize money, but no bets or stakes. - **Online social games** — games offered solely for recreation, entertainment or skill development. They may charge a subscription or a one-time access fee, but involve no stakes and no monetary winnings in return for stakes. Under the 2026 Rules, registration with the Authority is required for every game offered as an e-sport and for whichever categories of social games the central government notifies. So an e-sports tournament or a social game with no stakes can advertise to Indian users. A casino, a sportsbook or a fantasy-for-cash product cannot. ## Should I run gambling ads to India on Telegram at all? No. Two separate sets of rules say so. **Indian law.** Advertising an online money game is a criminal offence under the Act, as set out above. **Telegram's own rules.** §5.6 of the [ad guidelines](https://ads.telegram.org/guidelines) reads: "Ads must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value." Its examples name sports betting, lotteries, bingo and fantasy sports, as well as tips, odds and forecasts (wording checked on 3 October 2026). Two things follow for a media buyer: - **Moderation is not clearance.** An ad platform reviews the ad text and the destination against its own rules. It does not check Indian law, and an approved ad gives you no legal cover. - **The responsibility is the advertiser's.** Compliance with the law of the country you target sits with you — not with the platform and not with an account provider. We state the law as we read it today; we are not your Indian counsel. ## Is there a replacement market? We do not name one. Earlier versions of this page pointed operators to Brazil; as of 3 October 2026 Brazil prohibits fixed-odds betting and its advertising under [Medida Provisória nº 1.394/2026](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871) — the details are in the [Brazil guide](/guides/telegram-gambling-ads-brazil/). Whether betting may be advertised in any other country, and to whom, is decided by that country's law, and it can change in a week. Check it with local counsel before you plan a budget. ## What does India cost on Telegram for advertisers outside money games? For e-sports, social games and every other niche that may lawfully advertise in India, these are the prices we measure — single-country campaigns, all niches, not gambling: | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | Euro (billed in EUR, 3 Oct 2026) | €0.25 | 1.12% | €0.022 | 17.3M | 8 | | TON (prices in TON, 22 Aug–3 Oct 2026) | 0.42 TON | 1.77% | 0.024 TON | 12.0M | 14 | TON prices stay in TON and are not converted to euros. We publish no gambling figure for India. The market as a whole is covered in the [Telegram Ads in India guide](/guides/telegram-ads-in-india/), and other countries in [measured CPM by country](/guides/telegram-ads-cpm-by-country/). ## Frequently Asked Questions ### Is online betting legal in India in 2026? No. The Promotion and Regulation of Online Gaming Act, 2025 prohibits all forms of online money games, whether they involve chance, skill or a combination of the two. Status as of 3 October 2026. ### Can I advertise a betting app to Indian users on Telegram? No. Advertising an online money game is an offence under the Act — up to two years in prison, a fine of up to ₹50 lakh, or both, and more on a repeat conviction. Telegram's ad guidelines prohibit gambling ads in §5.6 as well, and an ad that passes moderation is not legal clearance. ### What online gaming is still legal in India? E-sports and online social games with no stakes. E-sports may involve registration fees and prize money; social games may charge a subscription or an access fee. Neither may involve bets, stakes or winnings in return for stakes. ### Did the ban affect fantasy sports and rummy too? The Act covers online money games "whether involving games of chance, games of skill, or any combination thereof". A game played for stakes is covered whatever its label. ### Does Telegram's ad moderation check Indian law? No. Moderation reviews the ad text and the destination against Telegram's own guidelines, which prohibit gambling promotion in §5.6. An approval is not a legal opinion, and compliance with the law of the target country is the advertiser's responsibility. ### What does India cost on Telegram for advertisers outside money games? On our Euro accounts, single-country India campaigns in all niches measured €0.25 CPM, 1.12% CTR and €0.022 per click (17.3M impressions, 8 accounts, 3 October 2026). On TON accounts: 0.42 TON per thousand impressions, 1.77% CTR and 0.024 TON per click (12.0M impressions, 14 accounts, 22 August–3 October 2026). We open gambling accounts in two formats: an [official gambling account](/official-gambling-telegram-ads/), ad budget from €25,000, where your own creatives pass Telegram moderation and run as written, and a test launch on our infrastructure, ad budget from €5,000. Neither changes Indian law, and India is not a geo for either; the rules behind both are in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Advertising an e-sports title, a social game or anything else outside money games in India? Talk to [@adsly_pro](https://t.me/adsly_pro) about an account for the country. --- ## Telegram Gambling Ads in Turkey 2026: What the Law Says and What We Measure URL: https://adsly.pro/guides/telegram-gambling-ads-turkey/ Date: 2026-06-12 Tags: Niche Guide Turkey reserves betting to the state and makes advertising unauthorised betting a crime: one to three years in prison under Law No. 7258. What the law says, how it is enforced, and what our accounts show — 28.3% of Turkey-targeted gambling campaigns declined. Turkey has a large betting audience and one of the strictest legal regimes for reaching it. Earlier versions of this page described how offshore operators advertise there; this version sets out what Turkish law says about betting and its advertising, how the ban is enforced, and what our own accounts recorded. Status as of 3 October 2026; it is not legal advice. ## Is online gambling legal in Turkey in 2026? Only inside the state system. - **Sports betting.** [Law No. 7258](https://www.mevzuat.gov.tr/mevzuat?MevzuatNo=7258&MevzuatTur=1&MevzuatTertip=3) punishes anyone who runs betting or games of chance based on sports events «Kanunun verdiği yetkiye dayalı olmaksızın» — without the authority the Law gives. That authority belongs to Spor Toto Teşkilat Başkanlığı, the state body that may exercise it itself or delegate it to private-law entities (article 2). Its fixed-odds betting game is İddaa. - **Lottery.** Milli Piyango games have been run since 1 August 2020 by Sisal Şans under a contract with the Turkey Wealth Fund, while the state lottery administration keeps the power to monitor and audit them ([Bloomberg HT](https://www.bloomberght.com/milli-piyango-idaresi-nce-yurutulen-sans-oyunlari-sisal-sans-a-devredilecek-2261288)). - **Casino-style gambling.** Article 228 of the [Turkish Penal Code](https://www.mevzuat.gov.tr/mevzuat?MevzuatNo=5237&MevzuatTur=1&MevzuatTertip=5) punishes providing a place and means for gambling with one to three years in prison, and three to five years when the offence is committed through information systems. Article 5 of Law No. 7258 lists what is punished when it is done without that authority: | Act | Penalty | Article 5 | |---|---|---| | Running sports betting or games of chance, or providing a place or means for them | 3 to 5 years in prison and a judicial fine of up to 10,000 days | (a) | | Enabling access from Turkey, over the internet or otherwise, to betting run abroad | 4 to 6 years in prison | (b) | | Intermediating money transfers connected with such betting | 3 to 5 years in prison and a judicial fine of up to 5,000 days | (c) | | Encouraging people to play, by advertising or otherwise | 1 to 3 years in prison and a judicial fine of up to 3,000 days | (ç) | | Playing | Administrative fine of 5,000 to 20,000 lira | (d) | ## How is the ban enforced? Along four lines, and advertising is one of them: - **Advertising is named in the statute.** Article 5(ç) covers whoever encourages people to play «reklam vermek ve sair surette» — by placing advertising or in any other way. The person who places the ad is inside the article, not only the operator behind the product. - **Access blocking.** Article 5 applies the blocking provisions of [Law No. 5651](https://www.mevzuat.gov.tr/mevzuat?MevzuatNo=5651&MevzuatTur=1&MevzuatTertip=5), whose article 8 lists both the Law No. 7258 offences and Penal Code article 228. A block is ordered by a judge, a court or, in urgent cases, a prosecutor, and can be ordered ex officio by the head of the Cybersecurity Presidency (Siber Güvenlik Başkanlığı), which took over this role from the telecom regulator BTK on 31 July 2026 under Law No. 7590. A decision has to be carried out within four hours of notification. - **Scale.** At the action-plan monitoring meeting of 22 January 2026, chaired by Vice President Cevdet Yılmaz, it was reported that access had been blocked to 548,420 illegal betting and online gambling sites between 2006 and 2025 — 232,899 of them in 2024 and 84,585 in 2025 — and that blocking decisions were also applied to social media platforms and messaging apps ([NTV](https://www.ntv.com.tr/turkiye/bestepede-yasa-disi-bahis-ve-kumarla-mucadele-toplantisi-1708607)). - **Money.** Article 5(c) makes moving the money a crime of its own. Presidential Circular 2025/18, published in the [Resmî Gazete of 1 November 2025](https://www.resmigazete.gov.tr/eskiler/2025/11/20251101.htm), adopted the Action Plan against Illegal Betting, Games of Chance and Gambling in the Virtual Environment (2025–2026), prepared and coordinated by MASAK, the Financial Crimes Investigation Board; advertising and promotion rules are one of its seven priority areas. Since 2022 Spor Toto can also file directly with the public prosecutor and join the resulting cases as a party (article 5). ## What do our own accounts show for Turkey? A record of what ran, dated, and nothing more. **145 gambling campaigns** in our accounts targeted Turkey alone: **362,777 impressions** at a **3.02%** click-through rate, leaving out campaigns with a rate above 25%. **28.3%** of those campaigns carry a Declined status — the highest decline rate we record for any country (3 October 2026). For scale: 8.2% of all gambling campaigns in our accounts were declined (727 of 8,840), against 4.9% for every other niche. A decline is a moderation outcome under Telegram's rules. It is not a ruling on Turkish law, and an approved campaign is not one either. For advertisers outside gambling, these are the prices we measure for Turkey — single-country campaigns, all niches: | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | Euro (billed in EUR, 3 Oct 2026) | €2.92 | 0.87% | €0.337 | 874k | 8 | | TON (prices in TON, 22 Aug–3 Oct 2026) | 0.42 TON | 3.61% | 0.012 TON | 3.5M | 10 | TON prices stay in TON and are not converted to euros. We publish no gambling-only price for Turkey. Across all countries, gambling-titled campaigns on our TON accounts cost 0.86 TON per thousand impressions (4,606 campaigns, 11.8M impressions); the Euro base — €412 of spend on 174k impressions — is too thin to price from. Other markets are in [measured CPM by country](/guides/telegram-ads-cpm-by-country/), and Turkey as a whole in the [Telegram Ads in Turkey guide](/guides/telegram-ads-in-turkey/). ## Should I run gambling ads to Turkey on Telegram? Not unless you hold the authority Turkish law requires. Two separate sets of rules apply. **Turkish law.** Encouraging people to play unauthorised betting, by advertising or otherwise, is a crime under article 5(ç) of Law No. 7258. Nothing in that clause turns on how the ad is worded; how a court reads a particular creative is a question for Turkish counsel, not for a media plan. **Telegram's own rules.** §5.6 of the [ad guidelines](https://ads.telegram.org/guidelines) reads: "Ads must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value." Its examples name sports betting, lotteries, bingo and fantasy sports, as well as tips, odds and forecasts (wording checked on 3 October 2026). Two things follow for a media buyer: - **Moderation is not clearance.** An ad platform reviews the ad text and the destination against its own rules. It does not check Turkish law, and an approved ad gives you no legal cover. - **The responsibility is the advertiser's.** Compliance with the law of the country you target sits with you — not with the platform and not with an account provider. We do not verify licences, and opening an account does not approve any ad. ## Where do the two gambling formats fit? We open gambling accounts in two formats. An [official gambling account](/official-gambling-telegram-ads/), ad budget from €25,000: your own creatives pass Telegram moderation and run as written, and you get access to ads.telegram.org and the Pro Panel. A test launch on our infrastructure, ad budget from €5,000: the ad texts are ours, our manager launches the campaigns, and you work in the Pro Panel only. Both open in 2 business days. Both target by country, and neither changes Turkish law. Which countries belong in your geo list is decided by the law of each country and by the authorisations you hold, not by the account format. The rules behind both formats are in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). ## Frequently Asked Questions ### Can I legally advertise a casino or sportsbook to Turkey? Only with the authority Turkish law requires. Law No. 7258 reserves sports betting to Spor Toto, and its article 5 makes offering unauthorised betting, enabling access to betting run abroad, moving its money and advertising it criminal offences. Status as of 3 October 2026. ### What is the penalty for advertising unauthorised betting in Turkey? One to three years in prison and a judicial fine of up to 3,000 days, under article 5(ç) of Law No. 7258, for encouraging people to play by advertising or otherwise. ### Who blocks betting sites in Turkey? Blocks are ordered under article 8 of Law No. 5651 by a judge, a court or a prosecutor, or ex officio by the head of the Cybersecurity Presidency, which took over this role from the BTK on 31 July 2026. Access was blocked to 548,420 illegal betting and online gambling sites between 2006 and 2025, according to the figures reported at the January 2026 monitoring meeting. ### What decline rate do gambling campaigns targeting Turkey see? In our accounts, 28.3% of the 145 gambling campaigns targeting Turkey carry a Declined status — the highest decline rate we record for any country — on 362,777 impressions at a 3.02% click-through rate (3 October 2026). Across all gambling campaigns the rate is 8.2%. ### What does Turkey cost on Telegram for advertisers outside gambling? On our Euro accounts, single-country Turkey campaigns in all niches measured €2.92 CPM, 0.87% CTR and €0.337 per click (874k impressions, 8 accounts, 3 October 2026). On TON accounts: 0.42 TON per thousand impressions, 3.61% CTR and 0.012 TON per click (3.5M impressions, 10 accounts, 22 August–3 October 2026). ### Does Telegram's ad moderation check Turkish law? No. Moderation reviews the ad text and the destination against Telegram's own guidelines, which prohibit gambling promotion in §5.6. An approval is not a legal opinion, and compliance with the law of the target country is the advertiser's responsibility. This page states the law as we read it on 3 October 2026, with every source linked so you can check each line; it is not legal advice. For other markets that closed, see the [Brazil guide](/guides/telegram-gambling-ads-brazil/) and the [India guide](/guides/telegram-gambling-ads-india/). Questions about Telegram Ads accounts go to [@adsly_pro](https://t.me/adsly_pro). --- ## ADSLY vs Growity — How to Choose a Telegram Ads Platform (2026) URL: https://adsly.pro/guides/adsly-vs-growity/ Date: 2026-05-25 Tags: Platform Comparison, Pro Panel ADSLY and growity.ai compared on published terms. growity.ai is an AI that runs bids and budgets for $499 a month plus 5% of ad spend; ADSLY opens Telegram Ads accounts and gives you a panel from $0 to $229 a month. growity.ai facts are from its own site, 3 October 2026, with links. growity.ai and ADSLY solve different halves of the same job. growity.ai is an AI ad management platform: you connect an ad account, and its engine writes the ads, splits them one ad per placement and moves bids and budgets on its own. ADSLY opens Telegram Ads accounts and gives you Pro Panel, where you set the rules and stay in control. This page is written by ADSLY, so every statement about growity.ai comes from growity.ai's own site as we opened it on 3 October 2026, and is linked. Where the site is silent, the table says "not stated", which does not mean "no". ## ADSLY vs growity.ai at a glance The two differ in who makes the decisions and in how you pay. With growity.ai the engine decides and you pay a platform fee plus a share of ad spend; with ADSLY Pro Panel you decide and pay a flat subscription. | | ADSLY Pro Panel | growity.ai (as of 3 October 2026) | | --- | --- | --- | | **What it is** | A panel you operate: bulk tools, rules you configure, AI text drafts; ADSLY also opens Euro and TON accounts | An "AI ad management platform": the AI writes the ads and manages bids and budgets | | **Who makes the decisions** | You: rules and bids are yours to set, and in A/B tests you pick the winner | The engine: "manual changes may be overwritten by the optimizer" | | **Ad platforms** | Telegram Ads | Telegram Ads, Google Ads and Yandex Direct live; Meta, TikTok, YouTube, LinkedIn, X, Reddit and OpenAI Ads marked "coming soon" | | **Price** | Free $0 (up to 10 campaigns); Pro $129/month with 3 accounts; Agency $229/month with 10 accounts; extra account slot $19/month; no percentage of spend | $499/month per business + 5% of managed ad spend; a Business plan at $2,499/month + 5%; taxes added on top | | **Trial** | 3 days of Pro at sign-up; the Free plan has no time limit | 30-day free trial | | **Opens ad accounts** | Yes: Euro and TON accounts, without KYC, paid in any cryptocurrency | Not stated; you connect an account on ads.telegram.org | | **Telegram account types** | Euro, TON and Stars, plus accounts sourced through Adstat | Not stated | | **Automation cycle** | Rules, AutoCPM and Recreate run hourly | Bids adjusted "every hour, around the clock"; an ad over its cost limit is stopped within the hour | | **AI** | Up to 25 ad texts per click; AI Recreate for declined ads | AI-generated creatives ("images, copy, CTAs") and automated A/B testing | | **Conversion data** | Inbound postbacks from your tracker; an invite link per ad | Read from your payment system: Stripe live; PayPal, Paddle and others "coming soon" | | **Declined ads** | Recreate and AI Recreate re-create them hourly | "Telegram moderation guidance" on the Business plan | | **Team access** | Manager or Viewer per account, 3 seats per account slot (Agency plan) | Not stated | | **Reports** | Hourly analytics; export to CSV, PDF and Excel | A weekly email summary; an audit log of the AI's decisions | Sources: [growity.ai](https://growity.ai/), its [Telegram page](https://growity.ai/telegram), its [pricing page](https://growity.ai/pricing) and its [features page](https://growity.ai/features). ## Where growity.ai is ahead growity.ai is ahead when you do not want to manage ads at all, or when Telegram is one of several platforms you buy. If these points describe you, it is the better choice. - **Hands-off operation.** Once an account is connected, its engine takes over bid management and budget allocation and runs around the clock. In Pro Panel the automation is a set of rules that you configure. - **More than one ad platform.** Google Ads and Yandex Direct are live next to Telegram Ads, with more marked "coming soon". ADSLY works with Telegram Ads only. - **Results read from payments.** growity.ai says it reads conversions from your payment system, with Stripe live, and ties each sale to the ad that produced it. Pro Panel takes the postbacks you send from your own tracker. - **Creatives beyond text.** Its [Telegram page](https://growity.ai/telegram) lists AI-generated images, copy and calls to action. ADSLY's AI generates ad texts only. - **A longer trial.** 30 days free against 3 days of Pro at ADSLY. ## Where ADSLY fits better ADSLY fits better when you still need an account, when you want a fixed price, or when you want to see and set every rule yourself. - **It opens the account.** ADSLY opens Euro and TON accounts without KYC, for payment in any cryptocurrency, in 2 business days as standard. growity.ai's site describes connecting an account you already have. - **A flat price.** Pro is $129 a month and Agency $229, whatever you spend on ads, and the Free plan covers up to 10 campaigns. growity.ai charges $499 a month per business plus 5% of managed ad spend: at $10,000 a month of ad spend that is $999. - **You keep control.** In Pro Panel a rule does what you wrote and nothing else. growity.ai's [FAQ](https://growity.ai/) says that once you connect, manual changes may be overwritten by the optimizer. - **Every Telegram account type.** Pro Panel connects Euro, TON and Stars accounts, and accounts sourced through Adstat, under one login. growity.ai's site does not say which account types it supports. - **Tools for declined ads.** Recreate re-creates a declined ad every hour until it is approved, and AI Recreate does it with a new text each time. We publish no recovery percentage for it. - **Bids by visibility.** AutoCPM checks every hour whether your ad is actually shown in the channels and bots it targets and moves the bid by 10% accordingly. - **Teams and several clients.** The Agency plan includes 10 accounts, with a Manager or Viewer role per account and 3 seats per account slot. growity.ai prices per business: a second website is a second plan fee. ## What each one costs growity.ai [publishes two plans](https://growity.ai/pricing). AI-Managed is $499 a month per business plus 5% of managed ad spend, or $4,990 billed yearly; Business is $2,499 a month plus 5% and adds priority support, setup assistance and Telegram moderation guidance. Both start with a 30-day free trial, taxes are added on top, and the $499 continues while campaigns are paused. ADSLY Pro Panel is Free for up to 10 campaigns, $129 a month for Pro with 3 accounts and $229 a month for Agency with 10 accounts; an extra account slot is $19 a month, and paying for 3, 6 or 12 months takes 10%, 20% or 30% off. If ADSLY opens the account, Pro Panel is included and you pay a commission on the top-up instead: 30% in every niche and country. Where ADSLY costs more is when you want someone else to run the campaigns. ADSLY's managed service is $1,000 a month plus 10% of ad spend, or 20% in high-risk niches, so at $10,000 a month of ad spend it is $2,000 against $999 for growity.ai's AI-Managed plan. The first is a team of people, the second is software; compare them on the same campaign before you decide. ## What growity.ai's site does not say We looked for five things on the pages listed above and did not find them. None of them means "no", so ask growity.ai before you decide. - Which Telegram account types it works with: Euro, TON or Stars. - Whether it opens Telegram Ads accounts or only connects existing ones. - Whether teammates can get separate roles or read-only access. - Which niches it accepts for Telegram Ads. - Whether the engine handles ads that Telegram declines. ## Which one to choose Choose by how much of the work you want to keep. Each row names the product whose published terms fit that situation. | Your situation | Better fit | Why | | --- | --- | --- | | **You want the AI to set bids and budgets for you** | growity.ai | The engine takes over bid management and budget allocation | | **Telegram plus Google Ads or Yandex Direct** | growity.ai | All three are live under one engine | | **Sales measured in Stripe** | growity.ai | Conversions are read from the payment system | | **You do not have an account yet** | ADSLY | Euro and TON accounts are opened without KYC | | **A fixed monthly price with no share of spend** | ADSLY | Free, $129 or $229 a month | | **You want to write the rules yourself** | ADSLY | Rules, AutoCPM and Recreate are configured by you | | **Euro, TON and Stars side by side** | ADSLY | One login for all three types | | **An agency with several client accounts** | ADSLY | 10 accounts and per-account roles on the Agency plan | Both have a trial, so use it: connect the same account, run the same campaign and compare one agreed outcome over the same days. A click, a channel join, a bot start and a sale are different outcomes. ## Frequently Asked Questions ### How much does growity.ai cost? growity.ai's pricing page lists AI-Managed at $499 a month per business plus 5% of managed ad spend, and Business at $2,499 a month plus 5%, with a 30-day free trial and taxes added on top (3 October 2026). ### How much does ADSLY Pro Panel cost? Free for up to 10 campaigns; Pro is $129 a month with 3 accounts and Agency is $229 a month with 10 accounts; an extra account slot is $19 a month. There is no percentage of ad spend, and every new sign-up gets 3 days of Pro. ### Does growity.ai open Telegram Ads accounts? Not stated. Its Telegram page describes connecting an account on ads.telegram.org by adding its service account as an admin. ADSLY opens Euro and TON accounts itself, without KYC, in 2 business days as standard. ### Which one has AI? Both, in different roles. growity.ai's AI writes the ads and its engine moves bids and budgets on its own. ADSLY's AI drafts up to 25 ad texts per click and rewrites declined ads in AI Recreate; bids and budgets follow the rules you configure. ### Can I keep managing campaigns by hand with each? In ADSLY Pro Panel, yes: nothing changes unless a rule you wrote fires. growity.ai's FAQ says that when you connect, the engine takes full control of bid management and budget allocation, and that manual changes may be overwritten. ## Sources and next steps Everything about growity.ai on this page was read on the linked pages on 3 October 2026. Prices and supported platforms change, so confirm them with growity.ai before you pay. - [Explore Pro Panel](/platform/) - [Choose your niche. See the starting cost.](/cabinet/#cabinet-starting-prices) - [Adsly vs all competitors](/guides/adsly-vs-all-competitors/) - [Best Adstat alternatives](/guides/adstat-alternatives/) - [Discuss your project](https://t.me/adsly_pro) --- ## Agencies — Managing Multiple Telegram Ads Cabinets (2026) URL: https://adsly.pro/guides/agencies-multi-cabinet-management/ Date: 2026-05-25 Tags: Agency Guide, Pro Panel, Multi-Cabinet, White-Label How an agency runs many client Telegram Ads cabinets from one ADSLY Pro Panel account: Agency plan $229/month with 10 cabinets, extra slots $19/month each, viewer or manager access per cabinet, per-member permissions, folders, rule templates and exports. ## TL;DR Agencies need a layer the native manager doesn’t have: - Native Telegram Ads: client cabinets under different Telegram logins mean logging out and back in to switch, and client reports are assembled by hand. - ADSLY Pro Panel, Agency plan: all client cabinets in one dashboard — $229/month with 10 cabinets included, every further slot $19/month, no hard cap. Five things the Agency plan gives a team: 1. **Unified multi-cabinet dashboard** — all client cabinets (TON + Euro + Stars), one view, no re-login. 2. **Access per cabinet** — each team member is a viewer or a manager on the cabinets you assign. 3. **Templates and bulk tools** — automation-rule templates applied to any cabinet, bulk creation and bulk edits. 4. **Reporting at three levels** — one campaign, one cabinet, all cabinets together; export to CSV, PDF or Excel. 5. **White Label, separately** — reselling the panel under your own brand is a different product ([/white-label/](/white-label/)). ## The agency problem the native manager can’t solve Run Telegram Ads for 15 clients natively and you have: - Cabinets under different Telegram logins — switching means logging out and back in. - No single screen with every client’s spend and results. - Client reports assembled by hand. - Every client setup built from scratch. This doesn’t scale past a few clients. The Agency plan of the Pro Panel is built for exactly this. ## What the Agency plan gives a team ### 1. Unified multi-cabinet dashboard All client cabinets — TON, Euro and Stars in any combination — sit in one dashboard, and switching between them is one click with no re-login. Folders split a long list into tabs, for example one folder per client, with a counter on each tab. Bulk operations work across the cabinets you select. ### 2. Access per cabinet and per-member permissions Team members join by invite link, which can be locked to one email address. On each cabinet a member gets viewer access (campaigns and statistics only), manager access (full campaign management) or no access at all, so everyone sees only the cabinets assigned to them. On top of that the agency owner switches three permissions on or off for each member: adding cabinets, inviting teammates, and sharing the cabinets they manage. ### 3. Templates and bulk tools An automation-rule template is saved once on your ADSLY account and applied to any cabinet, so a new client starts with the same stop-loss and scaling rules as the rest. Campaign-form templates are saved inside each cabinet. The bulk builder creates every combination of texts, links and channels in one pass, and bulk edits change bids, budgets and statuses across the campaigns you select. ### 4. Reporting - **Per client**: analytics for one cabinet or one campaign, down to hourly resolution, exported to CSV, PDF or Excel to send to the client. - **Across the agency**: one dashboard for all connected cabinets. TON and euro cabinets appear side by side, but they are different currencies — compare within each. ### 5. White Label is a separate product The Agency plan runs under the ADSLY brand. White Label — the panel under your own brand, for agencies that resell access to their own clients — is a different product with its own terms, and an agency that simply runs its clients’ campaigns does not need it. See [/white-label/](/white-label/). ## The agency workflow 1. **Connect or open the cabinet**: connect a cabinet the client already has, or open a new one through Adsly — 2 business days as standard, 4 for nutra, adult/dating and binary options. 2. **File it**: put the cabinet into the client’s folder so the team can find it. 3. **Assign the team**: viewer or manager access for each member who works on this client. 4. **Apply your rule templates** and build the campaigns with the bulk builder. 5. **Run + automate**: automation rules, Auto CPM and bulk edits across the client’s campaigns. 6. **Report**: export the client’s statistics to CSV, PDF or Excel; watch all clients on the cross-cabinet dashboard. ## FAQ ### What does the Agency plan add over Pro? Team management: invite links, viewer or manager access per cabinet, per-member permissions and agency-owned cabinets. It includes 10 cabinet slots against 3 on Pro, plus everything in Pro — bulk tools, automation rules, Auto CPM and exports. ### Can clients log in and see only their data? Yes. Invite the client as a team member with viewer access to their own cabinet: they see its campaigns and statistics and nothing else. The interface they see carries the ADSLY brand; your own brand on the panel is what White Label is for. ### How does white-label work? White Label is a separate product for agencies that resell panel access to their own clients under their own brand. It is not part of the Agency plan and is not needed just to run client campaigns. The terms are on the [white-label page](/white-label/). ### Can I manage TON + Euro + Stars cabinets for the same client? Yes — all three cabinet types sit in one dashboard, in any combination. Since August 2026 they also share one targeting form; what still differs is the currency, moderation and a few Euro-only features such as website links. ### How fast can I onboard a new client? A cabinet the client already has can be connected without waiting for an opening. A new cabinet opened through Adsly takes 2 business days as standard, 4 for nutra, adult/dating and binary options. After that you apply your rule templates and assign the team. ### What reporting do clients get? Whatever you send them: the panel exports campaign statistics to CSV, PDF and Excel, for one campaign or for a selection in bulk. A client with viewer access also sees their own cabinet’s statistics in the panel. ### How much does the Agency plan cost? $229 a month with 10 cabinet slots included, and $19 a month for every extra slot. Paying for 3, 6 or 12 months takes 10%, 20% or 30% off. Sign-up starts with a 3-day Pro trial. White Label is priced separately. ### How many clients can one agency manage? There is no hard cap. The plan includes 10 cabinet slots and each further one is added for $19 a month, so 15 cabinets cost $229 + 5 × $19 = $324 a month. Team seats grow together with the slots. --- *An agency running Telegram Ads for many clients needs what the native manager does not give it: every client cabinet in one dashboard, access per cabinet for each team member, rule templates and bulk tools, and reporting per client and across all of them. The Agency plan of the ADSLY Pro Panel covers this for TON, Euro and Stars cabinets at $229 a month with 10 cabinets, plus $19 a month for each extra one. White Label, for reselling the panel under your own brand, is a separate product.* --- ## Bulk Management for Telegram Ads — Scaling to 100s of Campaigns (2026) URL: https://adsly.pro/guides/bulk-management-telegram-ads/ Date: 2026-05-25 Tags: Feature Guide, Pro Panel, Scaling, Workflow Running hundreds of Telegram Ads campaigns needs structure, not only bulk-edit buttons: naming with macros, campaign groups, filters and Select All, IF/THEN rules and per-account team access in the ADSLY Pro Panel. The workflow behind the bulk-edit guide. + FAQ. ## TL;DR Bulk management is the structure layer above bulk editing: - [Bulk edit](/guides/telegram-ads-bulk-edit/) = the operations: CPM, budget, status, text, copy, recreate. - Bulk management = the workflow that keeps those operations usable: naming, grouping, filtering, rules, team access. - The ADSLY Pro Panel provides campaign groups, filters with Select All, IF/THEN rules and per-account team access, on Euro, TON and Stars accounts. The four pillars of scaled management: 1. **Campaign architecture** — a naming convention filled in by macros, plus campaign groups, so the right set is always one filter away. 2. **Automation rules** — IF/THEN rules checked every hour, so routine pauses and bid changes happen without you. 3. **Filters and selection** — narrow a long table by status, group, period or search, then act on everything that matches. 4. **Team management** — Manager or Viewer access per account for every teammate on the Agency plan. ## Why structure beats brute force At 500 campaigns, even bulk editing fails if you cannot find the right campaigns to edit. The bottleneck shifts from editing to organising: - Without naming and grouping, you cannot select the right subset to bulk-edit. - Without automation rules, someone has to watch CPM and spend by hand all day. - Without filters, you cannot see which part of a large account is working. - Without team access, scaling means one person becomes the bottleneck. Bulk management is the system that makes bulk editing usable at scale. ## The four pillars ### 1. Campaign architecture (naming + grouping) A convention such as `{vertical}_{geo}_{creative-variant}_{date}` (e.g. `forex_AE_v3_0525`) tells you what a campaign is without opening it. In the Pro Panel you do not type it out a hundred times: when you build campaigns in bulk, macros such as `{country}`, `{topic}`, `{device}`, `{counter}` and `{date}` fill the title, the text and the link for each campaign, which also gives every campaign its own UTM tag. **Campaign groups** collect campaigns inside an account by vertical, offer or test. A group has a colour, its own analytics, and can carry shared rules and a shared Auto CPM setting. One level up, **folders** sort the accounts themselves on the dashboard — "Client A", "Tests" — so a long list of accounts turns into tabs. ### 2. Automation rules Set the condition once and the panel checks it after every hourly sync. A rule can be attached to one campaign, a group, a selection or the whole account: - Pause a campaign when its cost per action over the last N hours exceeds your threshold. - Add budget, or raise CPM up to a limit you set, when the numbers you track — including ROAS from your own postbacks — beat target. - Only notify you when CTR or CPM moves: the event lands in the hourly digest and nothing is changed. This is the difference between babysitting 500 campaigns and supervising them. Rules are part of the Pro and Agency plans; see the [automation rules guide](/guides/telegram-ads-automation-rules/). ### 3. Filters and selection Narrow the campaign table by status (active, in review, declined, stopped, on hold), by group, by period or by search, then tick rows or use **Select All**, which takes every campaign matching the current filter, not only the rows on screen. "All declined campaigns in the forex group" becomes one filter and one selection — then one bulk action on exactly that set. ### 4. Team management On the Agency plan each teammate gets their own login and, for every account, one of three levels: **Manager** (full access to manage campaigns), **Viewer** (campaigns and statistics only) or no access. Each account slot adds three team seats, and the **Access Matrix** shows every teammate against every account on one screen. The owner sees the whole portfolio; a teammate sees only the accounts assigned to them. ## The scaling workflow 1. **Architecture first**: agree the naming convention, build with macros, and create campaign groups before you scale. 2. **Automate the routine**: pause-and-notify rules handle the constant tuning. 3. **Filter to act**: filters, Select All and the batch bar cover everything the rules do not. 4. **Delegate by account**: give each teammate Manager or Viewer access to the accounts they own. 5. **Review by group**: read performance by group, and across accounts in Analytics, which opens on **All Accounts** with spend shown per currency. Bulk actions run inside one account at a time; the account switcher in the campaign manager moves you to the next account without signing in again. ## FAQ ### How is this different from the bulk-edit guide? Bulk edit = the mass operations (CPM, budget, status, text, copy, recreate). Bulk management = the structure that makes those operations usable at scale: naming, grouping, filters, rules and team access. Use both together. ### What's campaign architecture? A naming convention plus campaign groups, so you can find and act on logical subsets. In the Pro Panel macros fill the names in for you when you create campaigns in bulk. At 500+ campaigns, organisation is the real bottleneck, not editing speed. ### What do automation rules do? You set an IF/THEN condition once — for example, pause when cost per action over the last 6 hours exceeds your limit — and the panel checks it after every hourly sync and acts, or only notifies you. Rules run on the Pro and Agency plans. ### How does team management work? On the Agency plan you invite teammates with one-time links and give each of them Manager, Viewer or no access per account. Each account slot adds three team seats. The owner sees every account; a teammate sees only what is assigned to them. ### Can I manage across account types? Yes. Euro, TON and Stars accounts sit side by side in one panel and support the same actions. A bulk action runs inside one account at a time; rule drafts can be applied to several accounts at once, and Analytics adds up all accounts, with spend per currency. ### How many campaigns can I realistically manage? We have not measured how many campaigns one person can supervise, so we do not publish a figure. The limit is set by the structure — naming, groups, rules — more than by the buttons. Pro and Agency plans have no campaign cap. ### Is the Pro Panel free? It is included with every account Adsly opens. For accounts opened elsewhere it is a subscription: Free $0, Pro $129/month with 3 accounts, Agency $229/month with 10 accounts and team management; each extra account slot is $19/month, and every sign-up starts with three days of Pro. ### Where do I start? Architecture first (naming and groups), then automation rules for the routine, then filters and bulk editing for the rest. See the [bulk-edit](/guides/telegram-ads-bulk-edit/) and [automation rules](/guides/telegram-ads-automation-rules/) guides. --- *Scaling Telegram Ads to hundreds of campaigns is a structure problem. Bulk editing gives you the operations; bulk management gives you the workflow that keeps them usable: naming with macros, campaign groups, filters with Select All, IF/THEN rules and per-account team access. The ADSLY Pro Panel provides all of it on Euro, TON and Stars accounts. Set the architecture first, automate the routine, and the campaign count stops being the limit.* --- ## Crypto Global Scaling on Telegram Ads — The Cross-Geo/Cabinet Playbook (2026) URL: https://adsly.pro/guides/crypto-global-scaling/ Date: 2026-05-25 Tags: Strategy Guide, Crypto, Scaling, Global, TON Scaling a crypto project worldwide on Telegram = orchestrating Euro World accounts across countries that regulate crypto promotion differently. The playbook: country grouping by rule, cabinet selection, per-country rules with sources, creative localization, budget allocation. ## TL;DR Global crypto scaling = orchestrating cabinets, compliance and geo across markets: - Run Euro World accounts: every available country in one account, chosen per campaign; the ad can lead to a channel, a bot, a Mini App or a website, and a declined ad goes to a human through our direct line to Telegram moderation. - The biggest scaling risk is compliance-by-geo — each market regulates crypto promotion differently. The rules below were checked on 3 October 2026. - Group countries by what their rule requires, exclude the ones that prohibit promotion, localize creative, allocate by return. This guide ties together the niche guides (staking/defi/cex/etc.) and the country guides into one scaling playbook. It is not legal advice. ## Step 1 — Geo-tiering (group countries by what the rule requires) Do not tier countries by how "friendly" they sound. Tier them by what the regulator's own text asks of whoever markets crypto to residents: | Group | Countries | What the rule asks | |---|---|---| | **A licence regime exists** | South Africa, UAE (Dubai), Malaysia, Philippines, Pakistan, Turkey, UK, Thailand | Crypto services may be marketed to residents only by, or on behalf of, a provider the local regulator has licensed or registered | | **No licensed route yet** | Vietnam | A pilot market is legislated, but no exchange had been licensed as of 30 August 2026 | | **Promotion prohibited** | Egypt, Bangladesh, Ethiopia, Russia | Law or a central-bank notice bars trading and promotion — exclude | | **Not checked here** | Every other country | Get local counsel before you target | Start where you hold, or act on behalf of, the local licence; treat the prohibited group as hard exclusions; and do not read "a regime exists" as "open". ## Step 2 — Cabinet selection - **TON cabinet**: funded in TON, Telegram destinations only (channels, bots, Mini Apps). Since 22 August 2026 it targets by country, language and topic like Euro, or by ecosystem channels. Not served in Russia, Ukraine, Israel and Palestine. - **Euro cabinet**: the same targeting form, plus external website destinations, in-stream video and escalation of a declined ad to a human through Adsly. - **Our pick: Euro World accounts**: one account covers offers that live inside Telegram and offers that live on a website, in every available country, with human escalation when an ad is declined. The Pro Panel runs several of them side by side. What we have measured for crypto: on self-service Euro accounts opened for crypto, €1.91 CPM, 0.53% CTR and €0.358 a click (821k impressions, 3 October 2026). Across all account types, campaigns with a crypto-worded creative — 68,944 campaigns, 128.5M impressions — ran at 1.95% CTR with 1.1% declined; those leading to a channel at 2.08% with 0.8% declined, those leading to a bot at 1.39% with 3.6% declined (click-through rates leave out campaigns above 25% CTR). Opening a cabinet does not approve any ad. ## Step 3 — Compliance-by-geo (the #1 scaling risk) The single biggest mistake in global crypto scaling is running one creative and one geo-config everywhere. What each regulator has published (checked 3 October 2026): - **South Africa.** Crypto assets were declared a financial product on 19 October 2022, so a crypto asset service provider needs an FSCA licence; 300 of 512 applications had been approved by the FSCA's update, and it says it will act against anyone operating without one ([DLA Piper, 21 January 2026](https://www.dlapiperafrica.com/en/south-africa/insights/2026/FSCA_Update_on_Licensing_and_Supervision_of_Crypto_Asset_Service_Providers)). - **UAE (Dubai).** VARA's Marketing Regulations, in force since 1 October 2024, apply to anyone marketing virtual assets in or to Dubai, licensed or not; only VARA-licensed providers may market virtual-asset activities, a risk disclaimer is mandatory and fines reach AED 10 million ([VARA rulebook](https://rulebooks.vara.ae/rulebook/marketing-regulations), [CMS, 30 September 2024](https://cms.law/en/are/legal-updates/uae-vara-issues-further-regulations-and-guidance-on-marketing-virtual-assets-and-related-activities-in-dubai)). - **Malaysia.** A digital asset exchange has to be registered with the Securities Commission; its list showed five registered exchanges on 20 July 2026, and entities it has not approved are told to cease all activities ([Securities Commission Malaysia](https://www.sc.com.my/regulation/guidelines/recognizedmarkets/list-of-registered-digital-asset-exchanges)). - **Philippines.** The SEC's rules for crypto-asset service providers took effect on 5 July 2025 and apply to local and foreign entities offering crypto-asset services to people in the Philippines; registration comes before the offer ([Fintech News Philippines, 19 August 2025](https://fintechnews.ph/67951/crypto/sec-clarifies-new-crypto-casp-rules-are-not-a-ban-in-philippines/)). - **Pakistan.** The Virtual Assets Act, 2026 makes PVARA the licensing authority, and its regulations came into force on 21 August 2026. An activity counts as carried on "in or from Pakistan" where it "targets, solicits, promotes to, or onboards persons in Pakistan", and a No Objection Certificate "does not constitute a license" ([PVARA FAQ](https://pvara.gov.pk/faq)). - **Vietnam.** A pilot crypto-asset market exists under Resolution 05/2025/NQ-CP, but as of 30 August 2026 no exchange had been licensed — five applicants had passed the first assessment. Since 1 September 2026 Decree 284/2026 fines domestic investors who trade through unlicensed platforms, with a grace period tied to the first licence ([Vietnam Law Magazine](https://vietnamlawmagazine.vn/vietnam-moves-to-build-safer-crypto-asset-market-80488.html)). - **Thailand.** The April 2025 Emergency Decree lists when a foreign platform is treated as serving people in Thailand — Thai-language content, a .th domain, Thai payment accounts, paid search aimed at users in Thailand, staff or an office there. That list replaces the old reverse-solicitation argument ([DFDL](https://www.dfdl.com/insights/content-hub/articles/thailands-digital-asset-law-amended-to-clarify-extraterritorial-reach/)). - **Turkey.** Law No. 7518, in force since 2 July 2024, requires crypto-asset service providers to be authorised by the Capital Markets Board and gave foreign-based providers three months to stop; providing the service without a licence carries three to five years in prison ([Mondaq, 26 July 2024](https://mondaq.com/turkey/fin-tech/1498498/the-law-no-7518-amending-the-capital-markets-law-has-entered-into-force-what-now), [Mondaq, 23 July 2024](https://www.mondaq.com/turkey/fin-tech/1496058/new-legislative-changes-regarding-crypto-asset-services-in-turkey)). - **UK.** Since 8 October 2023 every cryptoasset promotion to UK consumers, including from overseas firms, has to go through one of four routes set by the FCA; anything else is a criminal offence punishable by up to two years in prison ([FCA](https://www.fca.org.uk/firms/cryptoassets/marketing-uk-consumers)). - **Egypt.** Article 206 of Law No. 194 of 2020 forbids issuing, trading or promoting cryptocurrencies without the Central Bank's approval ([Andersen Egypt, January 2025](https://eg.andersen.com/legality-cryptocurrency-in-egypt/)). - **Bangladesh.** Bangladesh Bank has stated that transacting in and promoting cryptocurrency is illegal under the Foreign Exchange Regulation Act and anti-money-laundering law ([The Business Standard, July 2021](https://www.tbsnews.net/node/280798)). - **Ethiopia.** A National Bank notice of 23 July 2026 prohibits buying, selling, exchanging, transferring and facilitating transactions in virtual assets unless it has authorised them ([LEX Africa, 12 August 2026](https://lexafrica.com/2026/08/ethiopias-virtual-asset-ban-explainedwhat-the-nbes-july-2026-notice-actually-covers/)). - **Russia.** A law signed on 8 August 2024 prohibits advertising digital currency and the services that organise its circulation ([Interfax](https://interfax.com/newsroom/top-stories/104968/)); TON-funded ads are not served in Russia in any case. Build the geo-config matrix from these before you scale. The United States is left out on purpose: federal and state rules overlap there ([FinCEN guidance FIN-2019-G001](https://www.fincen.gov/resources/statutes-regulations/guidance/application-fincens-regulations-certain-business-models) is where to start), and we have not checked them — take counsel. ## Step 4 — Creative localization Crypto copy travels badly when it is generic: - Language: Vietnamese for Vietnam, Thai for Thailand, Arabic for the Gulf. We have not measured the lift, but an ad in the reader's language needs no translation step — and in Thailand, Thai-language content is itself one of the signs that bring a foreign platform under Thai licensing. - Compliance copy localized: risk warnings in the local language, and the regulator's licence reference where you hold one. - Framing: what the product does, not what it will earn. Telegram's guidelines prohibit offers of investment with guaranteed return in any language ([§5.7](https://ads.telegram.org/guidelines)). ## Step 5 — Budget allocation - Start with the countries where you hold, or act for, the local licence; add others only after counsel has cleared them. - Allocate by return, not by CPM. Country moves the price a lot: on our TON accounts single-country campaigns of all niches cost, per thousand impressions, 0.27 TON in Britain, 0.42 TON in Turkey, 1.87 TON in Malaysia, 3.79 TON in the UAE and 4.09 TON in Vietnam (22 August–3 October 2026) — see [CPM by country](/guides/telegram-ads-cpm-by-country/). - Use automation rules to scale winners and pause losers across geos (see bulk-management guide). - Re-check each country before every scaling step: Pakistan's regulations and Ethiopia's notice are both from summer 2026. ## FAQ ### What’s the core principle of global crypto scaling? Run Euro World accounts — every available country, chosen per campaign — and group countries by what their regulator asks of whoever markets crypto to residents. Exclude the ones that prohibit promotion, localize per market, allocate by return. ### Which geos do I scale first? The ones where you hold, or act on behalf of, a local licence or registration. South Africa, Dubai, Malaysia, the Philippines, Pakistan, Turkey, the UK and Thailand all tie crypto marketing to a locally licensed provider; none of them is "open" to an unlicensed offshore platform. ### Which geos must I exclude? Egypt, Bangladesh, Ethiopia and Russia: law or a central-bank notice prohibits crypto trading or its promotion there. Keep Vietnam on hold until its first exchange is licensed. ### How do I handle Thailand? Not with reverse solicitation. Since April 2025 Thai law lists the signs that a foreign platform is serving people in Thailand — Thai-language content, a .th domain, Thai payment accounts, paid search aimed at Thai users, local staff. An ad in Thai, targeted to Thailand, for an unlicensed platform meets several of them at once. ### TON or Euro cabinet for scaling? Euro. Since 22 August 2026 both share one country, language and topic targeting form, but a Euro World account takes channels, bots and Mini Apps as well as a website, and a declined ad can be escalated to a human through Adsly; TON links to Telegram destinations only, and TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. The Pro Panel runs several Euro accounts together. ### Why localize creative for crypto specifically? Because the rule changes at the border, and the disclosure has to change with it: a VARA disclaimer for Dubai, an FCA-compliant promotion for the UK, a licence reference where you hold one. A single English creative cannot carry all of them. ### How do I allocate budget across geos? By return, not CPM. On our TON accounts a thousand impressions cost 0.27 TON in Britain and 4.09 TON in Vietnam across all niches, so a cheap impression and a cheap customer are different things. Scale winners and pause losers with automation rules. ### Where’s the per-market detail? In the regulators' pages linked in Step 3, in our country guides (UAE, Vietnam, Thailand, South Africa and others) and in the niche guides (staking, defi, cex, token-launches). This guide is the orchestration layer above them. --- *Global crypto scaling on Telegram is orchestration, not just spend: Euro World accounts, with countries grouped by what their regulator requires, the prohibited ones excluded and creative localized per market. The #1 risk is running one geo-config everywhere. Build the geo-compliance matrix from the regulators' pages, allocate by return, and re-check each country before every scaling step — the law of the country you target is the advertiser’s responsibility.* --- ## Euro Cabinet for AI Tools — Open in 2 business days, Worldwide B2B Reach (2026) URL: https://adsly.pro/guides/euro-cabinet-for-ai-tools/ Date: 2026-05-25 Tags: Niche Guide, AI Tools, SaaS, B2B, Compliance AI tool / SaaS launches run on Telegram Ads under the standard ad guidelines — clean moderation, EU/US/UAE/SA buyer audience. Euro cabinet opens in 2 business days, paperwork on our side, any crypto deposit. Niche reality, what creative converts, what CPM to expect, and the Adsly setup. ## TL;DR AI tools and SaaS are a low-friction niche on Telegram Ads: - No special compliance overhead — standard truth-in-advertising rules. - No AI-tools CPM published: our Euro-account average is €2.97 CPM and 0.85% CTR, and the country moves it most. - Telegram audience skews developer / founder / tech-curious — strong product-market fit. - Three sub-niches: B2B AI SaaS, consumer AI apps, AI-native platforms. - Mini-app + AI overlap is a 2026 growth segment. What runs cleanly: developer tools / SaaS / data platforms / AI assistants / image-generation / video-generation / agentic AI / AI-content tools / B2B AI services / vertical AI applications (legal, medical, real-estate, finance). What requires careful framing: AI "outcome guarantees" ("guaranteed leads from AI"), AI deepfake / impersonation tools, AI tools targeting regulated verticals (medical-diagnosis, legal-advice) need professional-services disclaimers. What Telegram’s guidelines prohibit: sports-pick and odds generators (§5.6 names "tips, odds, forecasts, including sports picks, odds calculators"), sexual content (§5.1) and impersonating public figures or brands (§5.3). Gambling and adult products are separate niches with their own account formats — see "Where the legal line runs" below. ## Why AI tools are platform-native for Telegram Ads Three reasons the audience-product fit works: 1. **Developer-heavy channels.** Developer, engineering and founder channels exist on Telegram as discrete inventory you can target directly. The crypto-curious audience overlaps with the AI-curious audience. 2. **Mini-app integration.** Telegram supports AI apps as mini-apps (chat-bot interfaces, AI image generators, voice-to-text inside Telegram). 3. **Crypto / TON integration.** AI tools with token components (AI-marketplace, agentic AI with TON rewards) fit naturally with Telegram's TON ecosystem. ## What CPM to expect We do not publish a CPM for AI tools. Our measured data has no separate AI-tools row, and a range we cannot back is worse than none. What we have measured is the average across all campaigns on our Euro accounts: €2.97 CPM and 0.85% CTR over 257.7M impressions. The country you target moves that number far more than the niche does — prices by country, in euros on Euro accounts and in TON on TON accounts, are in the [CPM by country table](/guides/telegram-ads-cpm-by-country/). ## Three sub-niches with their setup ### 1. B2B AI SaaS (developer tools, data, agency-tools) Setup: - Adsly Euro cabinet, EU entity, geo = US/UK/EU countries (Germany, the Netherlands and France are targeted directly), language = EN primary. - Channel allow-list: SF tech / NY founder / London tech / Berlin channels. - Creative: lead with specific dev/data benefit, not generic "AI-powered". Use API code-snippets in screenshots, real performance numbers. - Views per User: start at 1–2 (the form allows 1 to 4). - Track cost per trial signup from the first week; we do not publish a benchmark for it. Best fit: developer APIs, data-pipeline tools, AI agent platforms, AI-coding-assistants, vertical SaaS for SMBs. ### 2. Consumer AI apps (chat, image, video, voice) Setup: - Euro World account: the ad can lead to a Telegram destination (bot, Mini App, channel) or to a website, in every available country, chosen per campaign. - Channel allow-list: consumer-tech, AI-curious, image-creation channels. - Creative: short-form video showing the AI output (image / video / chat response) usually beats static creative on CTR — run both from day one and let the numbers decide. - Views per User: start at 1–2 (the form allows 1 to 4). - Judge the campaign on cost per install from your own tracking; we have no measured benchmark for it. Best fit: consumer-facing AI image generators, voice clones (mainstream, not deepfake), AI chat companions, AI photo-editing. ### 3. AI-native platforms (agentic AI, AI marketplaces, TON-integrated AI) Setup: - Euro World account: Telegram destinations and website links from one account, with the countries chosen per campaign. - Channel-target: web3 / crypto-AI / TON ecosystem channels. - Creative: lead with the AI-x-crypto integration angle. Show TON wallet integration, agentic capabilities. - Views per User: start at 1–2 (the form allows 1 to 4). - Judge it on cost per active user, not per click; we have no measured benchmark for it. Best fit: AI agents on TON, AI-content marketplaces, agentic crypto platforms. ## Compliance copy that passes Telegram moderation **B2B AI SaaS:** > {Product}: AI-powered {specific function} for {target persona}. {Outcome metric — concrete, not promise}. Free trial. Cancel anytime. **Consumer AI app:** > Generate {output type} from text. Free to start. {Cost benchmark}. Privacy-first. **AI-native platform:** > {Platform}: agentic AI on TON. Build, deploy, monetise your AI agent. TON wallet integration. **Vertical AI (with disclaimer):** > {Product}: AI for {profession}. Decision-support tool, not a substitute for professional advice. {Specific benefit}. Try free. What doesn't pass: - "AI guarantees you {outcome}" (guarantee language). - "AI medical diagnosis" / "AI legal advice" without disclaimer (regulated-services framing). - AI tools claiming to be human (false-identity violation). - Deepfake / voice-clone tools targeting impersonation. ## Adsly setup for AI tool campaigns 1. Euro cabinet, EU entity, geo = target country list, language = native. 2. For consumer AI: no second account needed — the same Euro World account reaches every available country, chosen per campaign. 3. Channel allow-list: AI-curious / dev / founder / tech channels. 4. Views per User: start at 1–2 (the form allows 1 to 4). 5. A/B test creative pillars in parallel: "specific-outcome" vs "category-leader" vs "trust-signal". 6. Mini-app angle: if your AI tool can be wrapped as a Telegram mini-app, do it — the user never leaves Telegram, and on our Euro accounts a click to a Mini App cost €0.038 against €0.266 to a website (September 2026; thin base, 6 accounts). ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines), as they read on 3 October 2026, bar "impersonating public figures or brands" (§5.3) — deepfake and voice-clone tools positioned for impersonation — and information that is "false, misleading or simply does not match the product" (§5.4), which covers an AI presented as a human therapist, lawyer or doctor and "guaranteed outcome" copy. §5.1 bars "sexually explicit and sexually suggestive content"; adult products are a separate niche with us — Euro account, ad budget from €5,000, opening in 4 business days. - **Gambling mechanics.** §5.6 says ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value", and AI sports-pick and odds generators — the clause’s own examples name "tips, odds, forecasts" — fall under it. With us gambling runs in two formats only — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000); see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). - **Local law.** AI products that give medical, legal or financial guidance fall under the professional-services and consumer-protection rules of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Is AI / SaaS allowed on Telegram Ads? Yes. No special compliance overhead. Standard truth-in-advertising applies. ### Are AI mini-apps a strong fit? Yes, where the product can live inside Telegram: the user never leaves the app, and on our Euro accounts a click to a Mini App cost €0.038 against €0.266 to a website (September 2026; thin base, 6 accounts). ### Can I run AI image / video generation? Yes for mainstream products. Sexual content is prohibited by Telegram’s ad guidelines (§5.1); adult products are a separate niche with us — Euro account, ad budget from €5,000, opening in 4 business days. ### What about deepfake / voice-clone tools? Telegram’s ad guidelines prohibit "impersonating public figures or brands" (§5.3), so impersonation-positioned products do not pass review. Deepfake detection / authentication tools (the inverse) are a different product. ### How do I price the trial / freemium funnel? Trial-first works on B2B AI SaaS; free-with-paid-upgrade works on consumer AI; AI-native platforms are best judged on cost per active user. We do not publish CPA or CPI benchmarks for AI tools — set the target from your own trial-to-paid rate. ### Does Adsly help with AI-product moderation? On a Euro account Adsly can escalate a disputed decline to a human reviewer, and AI Recreate in the Pro Panel re-submits declined ads with new text. We publish no approval rate for AI tools: across all niches, 95.6% of reviewed ads on Euro accounts were finally approved (3 October 2026). Borderline products (vertical AI, deepfake-adjacent) need disclosure copy. ### What's the best geo for AI launches? US for buyer power, a worldwide campaign on the same Euro World account for breadth, the EU countries (Germany, the Netherlands, France and others, each targeted directly) for premium European reach. --- *AI tools are one of the lowest-friction Telegram Ads niches. The audience-product fit works because the Telegram audience is developer / founder / tech-curious by default. Get the moderation discipline right (no deepfakes, no false-identity, no guarantee language), use mini-app angle where applicable, and judge the campaign on your own trial and install numbers.* --- ## Euro Cabinet for Crypto Airdrops & Points Programs (2026) URL: https://adsly.pro/guides/euro-cabinet-for-airdrops/ Date: 2026-05-25 Tags: Niche Guide, Airdrops, Crypto, Points, TON Airdrops and points programs run cleanly on Telegram Ads — crypto-native audience, measured crypto CPM €1.91 on our Euro accounts, no token-buy CTA required. Euro cabinet opens 2 business days, paperwork on our side, any crypto. Niche reality + Adsly setup for airdrop campaigns. ## TL;DR Airdrops and points programs are one of the cleanest, highest-fit niches on Telegram Ads: - Telegram audience is crypto-native; airdrop participation is structurally aligned. - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish an airdrop-only price. - "Earn tokens / points by engaging" is engagement-style, not investment-style — moderates well. - No token-buy CTA = no securities-style framing required. Three flows: 1. **Protocol-launch airdrops** — new token launching, retroactive distribution to early users. 2. **Retroactive points programs** — protocol awards points for past activity, points later convert to tokens. 3. **Ecosystem-incentive campaigns** — established protocol awards tokens for specific actions (LP, stake, vote, refer). What runs: airdrop sign-ups, points-program registration, retroactive claim flows, ecosystem-incentive offers, TON-ecosystem incentive campaigns, mini-app airdrop quests. What requires caution: airdrop ads that read as investment / securities ("buy {TOKEN}, get airdrop"), country-restricted airdrops (US users excluded for non-Howey-cleared tokens), gambling-adjacent token mechanics. ## Why airdrops fit Telegram Three structural reasons: 1. **Crypto-native audience.** Crypto is a large part of our own base: 68,944 campaigns carry crypto wording in their creative (3 October 2026). Airdrop campaigns reach actual airdrop hunters in actual channels. 2. **Channel-target precision.** Airdrop / points / NFT-flipper / DeFi-degen channels exist as discrete inventory. Channel-targeting is the sharpest lever for airdrop campaigns. 3. **TON integration.** TON-ecosystem airdrops fit natively — wallet, mini-app, and Telegram ID all in one stack. TON mini-app airdrop quests are the strongest fit. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not airdrops specifically: we do not publish an airdrop-only CPM, or a split by setup or country, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). By the wording of the creative — title, text and link — and across all account types, 4,895 airdrop campaigns delivered 4.4M impressions at a 1.40% click-through rate, with 0.1% declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices. ## Setup 1 — Protocol-launch airdrop Goal: maximise unique-wallet sign-ups before TGE. Adsly setup: - Euro World account: every available country in one account, chosen per campaign; the ad can open a mini-app quest, a bot or an external claim page. - Broad-reach campaigns: target the airdrop-channel audience across the countries you keep. - Geo-restricted campaigns: exclude US for non-Howey-cleared tokens, language = EN primary. - Creative: lead with the protocol's specific value-prop, then the claim mechanic. "Claim {N} {TOKEN} for early use of {PROTOCOL}." - Views per User: start at 1–2 (the form allows 1 to 4). - Track cost per qualified wallet per campaign — we do not publish a benchmark for it. ## Setup 2 — Retroactive points program Goal: register users into the program for ongoing accrual. Adsly setup: - Channel-target ecosystem channels (DeFi-degen, NFT-flipper, GameFi-grinder). - Creative: lead with the retroactive eligibility ("you may already qualify"), then registration. - Views per User: start at 1–2 (the form allows 1 to 4). - Track cost per registered participant per campaign — we do not publish a benchmark for it. ## Setup 3 — Ecosystem-incentive campaign Goal: drive specific on-chain action (LP, stake, vote, refer). Adsly setup: - Geo-flexible based on protocol's user base. - Creative: lead with the specific action ("LP {pair} for {reward}"), include cost-of-action transparency. - Views per User: start at 1–2 (the form allows 1 to 4). - Cost per qualified action depends on action complexity; we do not publish a benchmark for it. **Protocol-launch airdrop:** > Claim {N} {TOKEN} for being an early user of {PROTOCOL}. {Protocol-specific value-prop}. Distribution: {date}. No purchase required. **Retroactive points program:** > {PROTOCOL} points season: {N} {POINTS} for qualifying past activity. Check eligibility on our site. Claims close {date}. **Ecosystem-incentive (LP):** > Earn up to {APR}% (variable, not guaranteed) by providing liquidity on {PAIR}. Rewards in {TOKEN}. Bridge from your wallet — no broker required. **Mini-app quest airdrop:** > Complete 3 quests in {APP} to earn {TOKEN}. New rewards weekly. Free to play, withdraw to TON wallet. What doesn't pass: - "Buy {TOKEN} for guaranteed airdrop" — investment framing. - "Earn {APR}% guaranteed" — yield-guarantee. - "Airdrop value: $X" — specific dollar value claims trigger securities-style review. - Sweepstakes / gambling-style "win prize" framing. ## Adsly setup for airdrop campaigns 1. Euro World account on our EU entity — every available country, chosen per campaign, with a direct line to Telegram moderation when an ad is declined. 2. Geo configuration: exclude US (for non-Howey-cleared tokens), exclude regulated geos where retail crypto promotion is restricted (KR for unregistered tokens). 3. Channel allow-list: airdrop-specific, ecosystem-specific, DeFi-degen, NFT-flipper, GameFi channels. 4. Views per User: start at 1–2 (the form allows 1 to 4). 5. Mini-app integration: if your airdrop has a mini-app quest, route the CTA into Telegram mini-app directly — it removes the cross-channel drop-off. ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines) prohibit "get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments" (§5.7, as it reads on 3 October 2026). A token sale dressed up as an airdrop, "investment opportunity" copy and "claim now, value $X" pump lines sit under that clause. §5.11 also lists "incentivized or automated clicks, including requests to perform actions on websites or services" — read it before you build a quest around off-platform tasks. - **Gambling mechanics.** §5.6 says ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value", and token games built on a wager or a prize draw fall under it. With us gambling runs in two formats only — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000); see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). - **Local law.** Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Are airdrops allowed on Telegram Ads? Yes, as long as the campaign is structured as engagement / points / participation — not as a token sale. ### What about US users? Most non-Howey-cleared tokens cannot be promoted to US users. Geo-exclude US in the cabinet country list and accept some accidental US traffic via channel-targeting (reverse-solicitation framework). ### How do mini-app quests fit? Best fit. A mini-app airdrop quest runs inside Telegram, so there is no hand-off between the ad and the task. We have no measured completion-rate comparison against cross-channel flows. ### What's the best cabinet for airdrops? A Euro World account: mini-app quests, bots, channels and external landing pages from one account, in every available country chosen per campaign. ### What's the cost per qualified wallet? We do not publish a cost per wallet — it depends on your claim mechanic and channel list. The measured reference is the crypto vertical on our Euro accounts: €1.91 CPM, 0.53% CTR, €0.358 per click. Channel-targeting in established ecosystem channels is the main lever to bring it down. ### How do I avoid securities-style framing? Engagement-first copy ("complete tasks, earn tokens"), no dollar-value claims, no purchase-required, no guaranteed-yield, no "investment" language. ### What about TON-ecosystem airdrops specifically? Best fit. Wallet, mini-app, Telegram ID all in one stack — mini-app airdrop quests are the strongest format, and a Euro World account opens them inside Telegram. ### Does Adsly help with token / legal structuring? No — token legal structuring is handled by crypto counsel. We open the account; matching the creative to the token's legal status stays with you and your counsel. --- *Airdrops fit Telegram Ads the way few niches do — crypto-native audience, channel-target precision, no token-buy CTA needed, mini-app native completion. The trick is engagement-first framing and geo discipline (exclude US for non-Howey tokens). Get the structure right and airdrop campaigns run cleanly on the platform.* --- ## Telegram Ads for Centralized Crypto Exchanges (CEX) — Compliance, Setup (2026) URL: https://adsly.pro/guides/euro-cabinet-for-cex/ Date: 2026-05-25 Tags: Niche Guide, Crypto, Exchange, CEX, Compliance Centralized exchanges run on Telegram Ads as a registered-MSB / licensed-VASP niche or via offshore reverse-solicitation. Crypto-vertical CPM €1.91 on our Euro accounts. MiCA (EU), FinCEN (US), VASP (per-country) framing. No guaranteed-return copy. Euro World account setup. Niche reality + FAQ. ## TL;DR Centralized exchanges are high-value and registration-gated: - A CEX is a regulated money-services / VASP business in most jurisdictions. - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish a CEX-only price. - Two paths: licensed (reference registration) or offshore (reverse-solicitation). - The audience is broad retail crypto — large, channel-concentrated. What runs: licensed-CEX user acquisition, offshore-CEX (reverse-solicitation), exchange-listing announcements, fiat-on-ramp promotion, exchange-feature messaging (low fees, deep liquidity, pairs). What requires caution: "get rich trading" framing, guaranteed-return claims, leverage-without-disclosure, regulated-geo targeting without licensing. ## Audience reality CEX audience is the broadest in crypto — basically all retail crypto users: - **Emerging-market retail (VN/BR/ID/PH/IN/NG/PK/EG)** — largest, highest-growth. - **CIS/Turkey retail (RU/TR)** — active trading culture. - **Established-market retail (where licensed)** — premium, regulated. Channel-target: trading, specific-exchange, crypto-news, fiat-on-ramp channels. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not exchanges specifically: we do not publish a CEX-only CPM or a crypto split by country, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). US (FinCEN + MTL) and UK (FCA) stay geo-excluded unless you are registered there. By the wording of the creative — title, text and link — and across all account types, 5,799 exchange campaigns delivered 9.8M impressions at a 1.94% click-through rate, with 0.5% declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices. ## Compliance — jurisdiction by jurisdiction A CEX holds customer funds and facilitates trading — regulated almost everywhere: - **EU**: MiCA (Markets in Crypto-Assets) — CASP authorisation required. Reference it. - **US**: FinCEN MSB registration + state money-transmitter licenses. Reference NMLS/MSB. No state without MTL. - **Per-country VASP**: Brazil (BCB/SPSAV), Turkey (CMB CASP), Indonesia (OJK), Argentina (CNV), etc. Reference local registration. - **Offshore**: reverse-solicitation for regulated markets — geo-exclude EU/US/UK/regulated, channel-target other geos, geofence landing page. **Passes moderation:** > {EXCHANGE}: trade 200+ crypto pairs. Low fees, deep liquidity. MiCA-licensed CASP / FinCEN MSB #{N}. Trading carries risk of loss. **Does NOT pass:** - "Get rich trading crypto" — get-rich framing. - "Guaranteed daily profit" — return guarantee. - "100x leverage, easy money" — leverage-without-risk. - Claiming a licence the exchange doesn't hold. ## Setup 1. Euro World account on our EU entity — every available country, chosen per campaign, with regulated-geo handling set in each campaign; retail reach and links to your exchange landing page from the same account. 2. Channel allow-list: trading, exchange-specific, crypto-news, on-ramp channels. 3. Licensed exchanges: reference registration (MiCA/MSB/VASP) on landing page within one scroll. 4. Offshore: reverse-solicitation (geo-exclude regulated markets). 5. Views per User: start at 1–2 (the form allows 1 to 4). 6. Fiat-on-ramp is the conversion lever in emerging markets — local payment method support (PIX/BR, UPI/IN, etc.) drives signup→deposit conversion. ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines) prohibit "get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments" (§5.7, as it reads on 3 October 2026). "Get rich trading", guaranteed-profit and "easy money" leverage copy sit under that clause, and §5.4 bars ad information that is "false, misleading or simply does not match the product" — a licence the exchange does not hold included. - **Local law.** Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Are centralized exchanges allowed on Telegram Ads? Yes, as a registration-gated niche. Licensed exchanges reference their registration; offshore exchanges use reverse-solicitation for regulated markets. ### What licence do I need for the EU? MiCA CASP authorisation. Reference it in the ad / landing page. Without it, geo-exclude the EU and use reverse-solicitation. ### For the US? FinCEN MSB registration + state money-transmitter licenses (MTLs). You can only target states where you hold the MTL. Otherwise geo-exclude US. ### What's the cheapest geo for CEX acquisition? We do not publish a crypto CPM by country. Emerging retail-crypto markets (VN/ID/PH/NG/PK) are the largest and fastest-growing retail audience; our measured country prices across all niches are in [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/), and the crypto reference is €1.91 CPM on Euro accounts. ### Why is fiat-on-ramp the conversion lever? In emerging markets, signup→deposit conversion depends on local payment support (PIX in Brazil, UPI in India, etc.). An exchange without local on-ramp loses deposits even with cheap signups. ### Can I advertise leverage / futures? With risk disclosure, in markets where it's permitted. No "easy money / 100x" framing. Many jurisdictions restrict retail leverage — check per-geo. ### How do offshore exchanges run compliantly? Reverse-solicitation: geo-exclude EU/US/UK/regulated markets, channel-target other geos, geofence the landing page. Whether a user who comes on their own initiative falls outside local rules is a legal question — check with local counsel. ### Does Adsly verify exchange licences? No. We do not verify licences and do not refuse a campaign because one is missing; opening an account does not approve any ad. Whether you hold the licence a target country requires, and whether your ad states it truthfully, is your responsibility — §5.4 of Telegram’s [guidelines](https://ads.telegram.org/guidelines) prohibits information that is "false, misleading or simply does not match the product". --- *Centralized exchanges are crypto's broadest-audience, most registration-gated niche. The path is binary: licensed (reference MiCA/MSB/VASP) or offshore (reverse-solicitation for regulated markets). Emerging retail markets give the largest audience and fastest growth — and fiat-on-ramp with local payment support is the real conversion lever. Keep copy about features (fees, liquidity, pairs), never about getting rich.* --- ## Euro Cabinet for Crypto × AI Projects (2026) URL: https://adsly.pro/guides/euro-cabinet-for-crypto-ai/ Date: 2026-05-25 Tags: Niche Guide, Crypto, AI, Web3, TON Crypto × AI on Telegram Ads — agentic AI on TON, trading-AI platforms, on-chain ML. Crypto-vertical CPM €1.91 on our Euro accounts, channel-targeting against AI + crypto channels overlaps perfectly. Euro cabinet 2 business days, any crypto. Niche reality + Adsly setup. ## TL;DR Crypto × AI projects span three sub-niches with distinct flows: 1. **Agentic AI on TON / Ethereum** — autonomous AI agents transacting on-chain, AI workforce platforms, AI-DAO infrastructure. 2. **AI-driven trading platforms** — algorithmic strategies, AI signal services, automated execution layers. **Disclosure-heavy lane**. 3. **On-chain ML marketplaces** — model marketplaces, data marketplaces, AI-as-a-service paid in crypto. Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish a crypto × AI price. What's distinctive about crypto × AI in 2026: - Telegram audience uniquely combines crypto-native + AI-curious. - TON ecosystem natively supports both (TON wallet + AI mini-apps). - The 2026 growth segment is *agentic AI* — AI agents that hold wallets, execute on-chain transactions, and earn revenue autonomously. What runs cleanly: agentic AI platforms, AI workforce / agent marketplaces, AI-content protocols, on-chain ML compute markets, AI-curated DAOs, AI-enhanced wallets / browsers. What requires careful framing: AI trading bots / signal services (need FCA/SEC/CMB-aware copy, no profit guarantees), AI-finance products (need disclosure), AI-content tools used for impersonation (rejected). ## Audience reality The Telegram crypto × AI audience clusters around four patterns: - **Web3 founders / engineers** — Solana / Ethereum / TON dev channels. - **Agentic AI early adopters** — AI-agent / autonomous-AI / AI-DAO channels. - **AI signal followers** — trading-AI / signal-service channels. - **AI mini-app users** — TON / Telegram-native AI app users. This audience overlap is what makes channel-targeting so much better than geo-targeting for this niche. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not crypto × AI specifically: we do not publish a CPM per crypto × AI sub-niche or setup, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). By the wording of the creative — title, text and link — and across all account types, 3,525 crypto × AI campaigns delivered 1.9M impressions at a 1.79% click-through rate, with 0.2% declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. Trading-bot creatives sit at the other end: 444 campaigns, 1.4M impressions, a 0.94% click-through rate and 4.3% declined. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices. ## Setup 1 — Agentic AI on TON Goal: agent registrations, mini-app installs, marketplace listings. Adsly setup: - Euro World account: every available country, chosen per campaign; the ad can open the agent's mini-app or bot, or a website. - Channel allow-list: TON ecosystem, agentic-AI specific, web3-developer channels. - Creative: lead with the specific agent capability ("autonomous LP rebalancing", "AI-driven yield optimisation"), then onboarding mechanic. - Views per User: start at 1–2 (the form allows 1 to 4). - Track cost per active agent / install per campaign — we do not publish a benchmark for it. ## Setup 2 — AI-driven trading platform (disclosure-heavy) Goal: trial signups for AI signal / strategy service. Adsly setup: - Euro cabinet, geo-restricted (US-exclusion + UK FCA compliance + Turkey CMB compliance). - Channel allow-list: trading-AI, signal-service, algorithmic-trading channels. - Creative: lead with the AI methodology (transparency), then risk disclosure, then trial offer. - Views per User: start at 1–2 (the form allows 1 to 4). - Track cost per qualified trial per campaign — we do not publish a benchmark for it. **Compliance — no profit guarantees, no false-return-claim. Reference past performance with the standard caveat ("past performance is not indicative of future results"). Use reverse-solicitation for unauthorised offerings in regulated markets.** ## Setup 3 — On-chain ML marketplaces Goal: model / data listings + buyer registrations. Adsly setup: - Euro World account: Telegram destinations and external landing pages from one account, with the countries chosen per campaign. - Channel allow-list: ML / data-science / web3-developer / AI-marketplace channels. - Creative: lead with the specific marketplace differentiator (no-KYC compute, decentralised data, model royalties). - Views per User: start at 1–2 (the form allows 1 to 4). - Track cost per registered participant per campaign — we do not publish a benchmark for it. **Agentic AI platform:** > {Platform}: deploy autonomous AI agents on TON. Wallet-native, no-code-required. Free to start, pay only when your agent earns. **AI trading signal (with disclosure):** > {Service}: AI-driven crypto trading signals. Results so far: {N}% this year, variable. Past results do not guarantee future results. Trading carries risk. **On-chain ML marketplace:** > {Marketplace}: rent GPU compute, paid in crypto. No-KYC for compute under €1,000. Decentralised availability. **AI-content protocol:** > {Protocol}: AI-generated content with on-chain provenance. Stake to verify, earn rewards. What doesn't pass: - "Make $X / month with AI trading" (profit guarantee). - "AI predicts the next pump" (price-prediction). - "Beat the market with AI" (outcome promise). - Fake testimonials with AI-generated faces. - Impersonation: AI agents pretending to be specific humans. ## Adsly setup for crypto × AI campaigns 1. Euro World account on our EU entity — every available country, chosen per campaign. Ad budget from €1,000, any crypto. 2. Channel allow-list — primary lever for this niche. Channel selection is part of our [managed service](/managed-service/) (TON ecosystem, agentic-AI, AI-DAO, trading-AI specific). 3. Geo configuration: US-exclude for non-Howey tokens, FCA/CMB-aware geo selection for trading-AI. 4. Views per User: start at 1–2 (the form allows 1 to 4). 5. Mini-app integration: AI agents wrapped as Telegram mini-apps remove the install step entirely. ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines) prohibit "get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments" (§5.7, as it reads on 3 October 2026). AI trading services that promise returns sit under that clause. §5.3 bars "impersonating public figures or brands" — deepfake and impersonation tools — and §5.4 bars information that is "false, misleading or simply does not match the product", which covers AI-generated fake testimonials. - **Local law.** Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Is crypto × AI allowed on Telegram Ads? Yes, with niche-specific compliance. Agentic AI / on-chain ML / AI-content protocols pass easily; AI trading requires disclosure copy. ### What's the strongest 2026 sub-segment? Agentic AI on TON. Telegram-native (mini-app integration), audience-fit (crypto-native + AI-curious overlap), growing engagement signal. ### Why channel-target instead of geo? The crypto × AI audience clusters in specific Telegram channels (ecosystem, agentic-AI, web3-dev). Channel-target reach converts better than generic geo. ### Can I run AI trading signals in the US? Whether your signals count as investment advice in the US, and what registration that takes, is a question for US securities counsel. Without that answer: geo-exclude the US and run no US-targeted creative. ### What about the FCA in UK? The FCA says its financial promotion rules "are technology neutral and apply across all channels used to advertise, including social media", and that an unauthorised person who promotes a regulated financial product without approval from an FCA-authorised person "may be committing a criminal offence" ([FG24/1](https://www.fca.org.uk/publications/finalised-guidance/fg24-1-finalised-guidance-financial-promotions-social-media), 26 March 2024). Whether your signals service is such a promotion is a question for UK counsel; if you are not authorised, geo-exclude GB. ### Are AI agents themselves regulated? Whether and how an AI agent is regulated depends on what it does and where: the regulator-interaction point is when an agent's activity crosses into investment / advisory territory. Check with local counsel where that line sits in your markets. ### Does Adsly help with regulatory structuring? No — that's the client's legal work. We open the account; matching the creative to the project's regulatory status stays with you and your counsel. ### Why is crypto × AI so much better-fit for Telegram than Twitter or Meta? Audience density. Telegram's crypto-native audience overlaps the AI-curious audience materially. Twitter / Meta dilute through general-audience targeting. --- *Crypto × AI on Telegram Ads: three sub-segments (agentic / trading / ML-marketplace), distinct compliance footprints, channel-target precision unmatched by other platforms. Get the TON-native mini-app angle right for the agentic sub-niche, follow disclosure discipline for trading-AI, and crypto × AI becomes one of the best-fit niches on the platform.* --- ## Telegram Ads for Crypto Signals & Copy-Trading — Compliance, Setup (2026) URL: https://adsly.pro/guides/euro-cabinet-for-crypto-signals/ Date: 2026-05-25 Tags: Niche Guide, Crypto, Signals, Copy-Trading, Compliance Crypto signal channels and copy-trading run on Telegram Ads as the platform-native niche — but signals = investment advice in regulated markets. Crypto-vertical CPM €1.91 on our Euro accounts. No profit guarantees, FCA/SEC/CMB-aware, US/UK reverse-solicitation. Euro World setup. Niche reality + FAQ. ## TL;DR Crypto signals are platform-native but compliance-heavy: - Telegram IS the signals platform — the niche fits perfectly. - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish a signals-only price. - The compliance reality: **signals = investment advice in FCA/SEC/CMB markets.** Channel-subscriber framing + "past performance" caveat is the clean path. Two sub-niches: 1. **Signal channels** — paid Telegram channel with buy/sell calls. 2. **Copy-trading** — auto-mirror a lead trader's positions. What runs: signal-channel subscriber growth, copy-trading platform registration, transparent-track-record messaging, educational-trading positioning. What gets rejected / is risky: "guaranteed profit", "X% returns guaranteed", "never lose", US/UK-targeted unauthorised investment-advice. ## Audience reality Signals audience is heavily concentrated in specific geos and channels: - **South Asia (PK / BD / IN)** — largest signals-following audience, high engagement. - **SEA (PH / ID / VN)** — strong copy-trading interest. - **MENA + TR + EG** — active signals communities. Channel-target trading / signals / copy-trading / specific-exchange channels — they beat broad geo targeting. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not signals specifically: we do not publish a signals-only CPM or a crypto split by country, because the base is too thin. By the wording of the creative — title, text and link — and across all account types, 17,240 crypto-signal campaigns delivered 30.2M impressions at a 3.11% click-through rate, with 2.4% declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. By destination, crypto-worded campaigns that lead to a channel (57,551 campaigns, 101.6M impressions) ran at 2.08% with 0.8% declined; those that lead to a bot (3,763 campaigns) ran at 1.39% with 3.6% declined. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices. By country, across all niches: India is among the cheapest markets we measure — €0.25 CPM on Euro accounts (17.3M impressions) and 0.42 TON per thousand impressions on TON accounts (22 Aug–3 Oct 2026). Bangladesh runs at 0.24 TON on TON accounts; we have no measurement for Pakistan. US and UK stay reverse-solicitation only. Full table: [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). ## Compliance — signals are investment advice In FCA (UK), SEC (US), CMB (Turkey) and most regulated markets, providing trading signals = regulated investment advice. The clean path: **Passes moderation:** > Join {CHANNEL}: crypto market analysis and setups. Educational. Past performance does not guarantee future results. Trading carries risk. Not financial advice. > {PLATFORM} copy-trading: mirror experienced traders. Past results: {N}%, variable. Capital at risk. You control your funds. **Does NOT pass:** - "Guaranteed daily profit" — guarantee. - "90% win rate, never lose" — false performance. - "Turn $100 into $10,000" — return promise. - "Insider signals" — manipulation framing. Regulated-geo handling: - **UK**: signals to UK users = FCA financial promotion. Authorised, or s.21-approved, or reverse-solicitation (geo-exclude GB). - **US**: investment-advice registration (RIA) or reverse-solicitation (geo-exclude US). - **Turkey**: CMB. Reverse-solicitation for unlicensed. - **Signals-heavy geos (PK/BD/IN/PH/ID)**: lighter retail-advice enforcement, but still use "not financial advice" + "past performance" caveats. ## Setup 1. Euro World account on our EU entity — every available country, chosen per campaign: geo-targeted to signals-heavy markets, regulated geos excluded. 2. Channel allow-list: trading / signals / copy-trading / exchange-specific channels. 3. For UK/US/regulated: reverse-solicitation (geo-exclude, channel-target other geos, geofence landing page). 4. Views per User: start at 1–2 (the form allows 1 to 4). 5. Transparent track record beats hype — sophisticated signal-followers convert on verifiable history + honest risk framing, not on "guaranteed profit" (which they recognise as scam). ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines) prohibit "get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments" (§5.7, as it reads on 3 October 2026). "Guaranteed profit", "90% win rate, never lose", "insider signals" and pump-and-dump calls sit under that clause. - **Local law.** Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Are crypto signals allowed on Telegram Ads? Yes, with channel-subscriber + educational + "not financial advice" framing. Profit-guarantee framing is rejected and carries regulatory risk in FCA/SEC/CMB markets. ### Are signals legal everywhere? Signals = investment advice in regulated markets (UK, US, Turkey, EU). Authorised, or reverse-solicitation. Signals-heavy emerging markets (PK/BD/IN/PH) have lighter retail enforcement but still need caveats. ### What's the cheapest geo for signals? We do not publish a signals or crypto CPM by country. Across all niches, India is among the cheapest markets we measure: €0.25 CPM on Euro accounts, 0.42 TON per thousand impressions on TON accounts. Bangladesh runs at 0.24 TON on TON accounts; Pakistan we have not measured. PK / BD / IN together are the largest signals-following audience globally. ### Can I show my track record? Yes, with the "past performance does not guarantee future results" caveat and honest variability. You cannot claim guaranteed or fixed returns. ### How do I run signals to UK/US? Reverse-solicitation: geo-exclude GB/US, channel-target other-geo channels, geofence the landing page. Whether a user who comes on their own initiative falls outside local rules is a legal question — check with local counsel. ### Copy-trading vs signal channel — different compliance? Both are investment-advice-adjacent. Copy-trading adds the "you control your funds / capital at risk" disclosure. Same reverse-solicitation rules for regulated geos. ### Why is the signals audience so concentrated in South Asia? Structural: large retail-trading populations, high Telegram penetration, strong signals-following culture in PK/BD/IN/PH. High engagement — and India is one of the cheapest markets we measure across all niches. ### Does Adsly screen signal channels? No. We do not audit projects, verify licences or pre-screen offers, and opening an account does not approve any ad. Telegram reviews every ad against its [guidelines](https://ads.telegram.org/guidelines) — §5.7 prohibits pyramid schemes and investment offers with a guaranteed return — and compliance with the law of the countries you target stays with the advertiser. --- *Crypto signals are the most Telegram-native niche there is — but the compliance footprint is the heaviest in crypto because signals are investment advice. The clean path is channel-subscriber growth + transparent, caveated track record + reverse-solicitation for regulated geos. The signals-heavy South Asian markets give the largest audience and highest engagement. Honesty converts here: the sophisticated signal-follower recognises "guaranteed profit" as a scam tell.* --- ## Telegram Ads for Crypto Staking & Restaking — Compliance, Setup (2026) URL: https://adsly.pro/guides/euro-cabinet-for-crypto-staking/ Date: 2026-05-25 Tags: Niche Guide, Crypto, Staking, DeFi, TON Staking, liquid staking and restaking protocols run cleanly on Telegram Ads when framed as participation, not yield-investment. Crypto-vertical CPM €1.91 on our Euro accounts, channel-target staking/DeFi channels. Compliance: no "guaranteed APY" copy. Euro World account setup. Niche reality + FAQ. ## TL;DR Staking protocols are a strong-fit, moderate-compliance niche on Telegram Ads: - Audience is crypto-native + yield-aware — they understand staking mechanics. - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish a staking-only price. - One Euro World account for TON-native staking mini-apps and external landing pages alike, with the countries chosen per campaign. - The decisive compliance rule: **participation framing, not yield-guarantee framing.** Three sub-segments: 1. **Native staking** — stake L1 token (ETH, TON, SOL, ADA) for protocol rewards. 2. **Liquid staking** — stake and receive a liquid derivative (stETH-style) usable in DeFi. 3. **Restaking** — re-pledge staked assets to secure additional protocols (EigenLayer-style). What runs: staking protocol launches, liquid-staking platforms, restaking layers, validator-as-a-service, staking-aggregator dashboards, TON-native staking. What requires caution: APY claims (no "guaranteed"), restaking risk-stacking copy (disclose slashing risk), US-targeting for non-cleared tokens. ## Audience reality The staking audience clusters around: - **DeFi-native holders** — already hold ETH/SOL/TON, looking for yield on idle assets. - **Liquid-staking / DeFi-composability users** — want yield + usability. - **Restaking early adopters** — sophisticated, risk-tolerant, EigenLayer-aware. Channel-targeting wins: staking-specific, DeFi-yield, validator, and L1-ecosystem (TON / Ethereum / Solana) channels convert better than generic crypto geo-targeting. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not staking specifically: we do not publish a staking-only CPM or a split by setup, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). By the wording of the creative — title, text and link — and across all account types, 2,414 staking campaigns delivered 1.2M impressions at a 1.42% click-through rate, with 0.7% declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices. ## Compliance — the line that decides everything Staking ads live or die on one distinction: **participation vs guaranteed-yield**. **Passes moderation (participation framing):** > Stake {TOKEN} with {PROTOCOL}. Earn protocol rewards, withdraw anytime. Rewards vary with network conditions. Staking carries slashing risk. > Liquid staking on {PROTOCOL}: stake {TOKEN}, receive {LSD} usable across DeFi. Rewards are variable, not guaranteed. **Does NOT pass (yield-guarantee framing):** - "Guaranteed 12% APY" — yield guarantee, securities-style. - "Risk-free staking returns" — false risk claim. - "Earn passive income, no risk" — both yield + risk false claims. - "Double your tokens staking" — return promise. For restaking specifically — disclose the stacked slashing risk. Restaking re-pledges already-staked assets, multiplying slashing exposure. Copy that hides this gets flagged. Honest framing: "Restaking adds rewards and adds risk — your stake secures multiple protocols." ## Geo + setup 1. Euro World account on our EU entity — every available country, chosen per campaign (US excluded for non-cleared tokens). Ad budget from €1,000, any crypto. 2. Channel allow-list: staking-specific, L1-ecosystem (TON/ETH/SOL), DeFi-yield, validator channels. Channel selection is part of our [managed service](/managed-service/). 3. US-exclusion: native L1 staking of major tokens (ETH, SOL) has clearer regulatory footing than restaking of novel tokens. For non-cleared restaking tokens, geo-exclude US and use reverse-solicitation. 4. Views per User: start at 1–2 (the form allows 1 to 4). 5. Mini-app: TON-native staking wrapped as a Telegram mini-app sees the highest conversion (stake completes in-Telegram). ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines) prohibit "get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments" (§5.7, as it reads on 3 October 2026). "Guaranteed 12% APY", "risk-free staking" and "staking" that pays rewards out of new deposits rather than protocol yield all sit under that clause. - **Local law.** Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Is crypto staking allowed on Telegram Ads? Yes, when framed as protocol participation with variable rewards. Yield-guarantee framing gets rejected and risks securities scrutiny. ### What's the cheapest setup for a staking launch? We have not measured a staking-only or TON crypto CPM, so we cannot rank setups by price. The measured reference is the crypto vertical on our Euro accounts: €1.91 CPM, 0.53% CTR. A Euro World account with staking-channel targeting is the natural start: it opens a TON-native staking mini-app inside Telegram and an external landing page alike, in every available country. ### Can I advertise APY? You can reference variable, historical APY with a clear "rewards vary, not guaranteed" caveat. You cannot state a guaranteed APY. ### What about restaking risk? Restaking stacks slashing risk across protocols. Disclose it — honest risk framing both passes moderation and builds trust with a sophisticated audience. ### Can I target US users? Native staking of major L1 tokens (ETH, SOL) has clearer footing. Novel restaking tokens: geo-exclude US, reverse-solicitation. Consult crypto counsel on your specific token's status. ### Why channel-target instead of geo? Staking is a sophisticated niche concentrated in DeFi / L1-ecosystem channels. Channel-target reach converts better than broad crypto geo-targeting. ### What about TON-native staking? Best fit. TON staking wrapped as a Telegram mini-app completes the stake in-Telegram — no wallet hand-off, no drop-off. ### Does Adsly verify the staking protocol? No. We do not audit projects, verify licences or pre-screen offers, and opening an account does not approve any ad. Telegram reviews every ad against its [guidelines](https://ads.telegram.org/guidelines) — §5.7 prohibits pyramid schemes and investment offers with a guaranteed return — and compliance with the law of the countries you target stays with the advertiser. --- *Staking is a sophisticated, yield-aware niche where honesty is the conversion lever. The audience knows the difference between real protocol rewards and a yield-guarantee scam — participation framing + slashing-risk disclosure both passes Telegram moderation and earns the trust that converts. TON-native staking mini-apps are the strongest 2026 sub-segment.* --- ## Telegram Ads for Crypto Wallets — Hot, Hardware, Multi-Chain (2026) URL: https://adsly.pro/guides/euro-cabinet-for-crypto-wallets/ Date: 2026-05-25 Tags: Niche Guide, Crypto, Wallets, Self-Custody, TON Crypto wallets are one of the lowest-compliance, best-fit crypto niches on Telegram Ads — no securities framing, no yield claims, just utility. Crypto-vertical CPM €1.91 on our Euro accounts. TON-native wallets fit best. Self-custody / security positioning converts. Niche reality + setup + FAQ. ## TL;DR Crypto wallets are the lowest-friction crypto niche on Telegram Ads: - A wallet is utility, not an investment — no securities framing required. - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish a wallet-only price. - Audience: security-conscious crypto-natives, already on Telegram. - TON-native wallets fit best (in-Telegram onboarding). Three wallet types: 1. **Hot wallets** — software, mobile/browser, always-connected. 2. **Hardware wallets** — cold storage devices (Ledger-style). 3. **Multi-chain / smart wallets** — account-abstraction, multi-chain, social-recovery. What runs: wallet downloads/installs, hardware-wallet sales, multi-chain wallet onboarding, self-custody education, TON-wallet integration. What requires caution: "unhackable" / absolute-security claims (no guarantees), built-in-yield/staking framing (re-introduces securities risk — keep wallet ads about custody, not yield), seed-phrase-handling claims. ## Audience reality - **Security-conscious self-custody users** — moved off exchanges, want control. - **Multi-chain DeFi users** — need cross-chain wallet. - **New crypto users** — first wallet, onboarding from exchange or airdrop. Channel-target: self-custody, DeFi, security-focused, L1-ecosystem channels. Strong fit because security-conscious users cluster in these channels. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not wallets specifically: we do not publish a wallet-only CPM or a split by wallet type or country, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). By the wording of the creative — title, text and link — and across all account types, 1,897 wallet campaigns delivered 2.4M impressions at a 2.84% click-through rate, with 2.1% declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices. ## Compliance — the lightest in crypto Wallets are utility tools. No securities offering, no yield, no token sale. Moderation is easy. The only lines to avoid: **Passes:** > {WALLET}: self-custody crypto wallet. Your keys, your crypto. Multi-chain, open-source, free. Download for iOS / Android. > {HARDWARE}: cold storage for your crypto. Offline private keys. Supports {N} chains. Order now. **Avoid:** - "Unhackable" / "100% secure" — absolute security claim (nothing is unhackable; this is a false claim). - "Earn yield in your wallet" — re-introduces securities/yield framing; keep wallet ads about custody. - "We can recover your funds" for non-custodial wallets — contradicts self-custody. Self-custody wallets carry the lowest regulatory burden of any crypto product because they don't hold customer funds, don't offer yield, and aren't securities. Lean into that: "non-custodial" is both a compliance advantage and a selling point. ## Setup 1. Euro World account on our EU entity for TON-native/hot wallets and for hardware/premium wallets with external shop pages alike — every available country, chosen per campaign. Ad budget from €1,000. 2. Channel allow-list: self-custody, DeFi, security, L1-ecosystem channels. 3. Views per User: start at 1–2 (the form allows 1 to 4). 4. TON-native: wallet onboarding as a Telegram mini-app converts highest — the user has a working wallet before leaving Telegram. 5. Hardware wallets: geo-target high-buyer-power markets (US/UK/DE/CA), physical-product fulfilment. ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines), as they read on 3 October 2026, bar "exaggerated comparisons and absolute claims" (§5.4) — "unhackable" and "100% secure" are exactly that — and "phishing, including promotion of services that trick a user into providing personal or other information" (§5.11), which covers fake wallets and seed-phrase scams. A wallet ad that promises yield has to stay clear of §5.7, which prohibits "offers of investment with guaranteed return". - **Local law.** Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Are crypto wallets allowed on Telegram Ads? Yes — one of the cleanest crypto niches. A wallet is a utility tool, not a security, so there's no securities framing to navigate. ### Why is wallet compliance so light? Non-custodial wallets don't hold customer funds, don't offer yield, and aren't securities. Lowest regulatory burden in crypto. ### Can I claim my wallet is "secure"? You can describe security features (open-source, audited, offline keys). You cannot claim "unhackable" or "100% secure" — absolute claims are false and get rejected. ### What about TON-native wallets? Best fit. Wallet onboarding as a Telegram mini-app means the user has a working wallet before leaving the app — highest conversion in the niche. ### Can I advertise hardware wallets? Yes. Geo-target high-buyer-power markets (US/UK/DE/CA). It's a physical product, so factor fulfilment/shipping into the funnel. ### Can wallets advertise yield/staking? Keep wallet ads about custody. The moment you frame "earn yield in your wallet" you re-introduce securities/yield compliance. Run staking as a separate campaign (see the staking guide). ### Which geos for self-custody wallets? Worldwide on a Euro World account for crypto-natives; US/UK/DE/CA for premium hardware; emerging markets (VN/BR/TR) for first-wallet onboarding from exchanges/airdrops. ### Does Adsly screen wallet projects? No. We do not audit projects, verify licences or pre-screen offers, and opening an account does not approve any ad. Telegram reviews every ad against its [guidelines](https://ads.telegram.org/guidelines) — §5.11 prohibits phishing, §5.4 absolute claims — and compliance with the law of the countries you target stays with the advertiser. --- *Crypto wallets are the easiest crypto niche to advertise on Telegram — pure utility, no securities, no yield, light moderation. Lean into "non-custodial / your keys, your crypto" as both a compliance advantage and a selling point. TON-native wallet mini-apps convert highest because onboarding completes in-Telegram. Just keep the copy about custody, not yield, and avoid absolute "unhackable" claims.* --- ## Telegram Ads for DeFi Protocols — Compliance, Setup (2026) URL: https://adsly.pro/guides/euro-cabinet-for-defi/ Date: 2026-05-25 Tags: Niche Guide, Crypto, DeFi, TON DeFi protocols (DEX, lending, yield, perps) run on Telegram Ads as participation/utility, never as guaranteed-yield. Crypto-vertical CPM €1.91 on our Euro accounts. Channel-target DeFi/L1 channels. No "guaranteed APY", disclose impermanent-loss + smart-contract risk. Euro World account setup + FAQ. ## TL;DR DeFi is a sophisticated, participation-framed niche: - Audience is DeFi-native, yield-aware, risk-tolerant — lives in protocol channels. - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish a DeFi-only price. - Compliance: participation/utility framing, not guaranteed-yield. Disclose impermanent loss + smart-contract risk. Four DeFi sub-segments: 1. **DEX** — token swapping, AMM liquidity. 2. **Lending / borrowing** — supply/borrow markets (Aave-style). 3. **Yield aggregators / vaults** — auto-compounding strategies. 4. **Perps / derivatives** — on-chain leverage (disclosure-heavy). What runs: DEX usage, LP onboarding, lending-market participation, vault deposits, governance participation, protocol TVL-growth campaigns. What requires caution: guaranteed-APY claims, perps leverage without risk disclosure, governance-token sale framing (securities), hiding impermanent loss. ## Audience reality - **Yield farmers / LPs** — chase the best risk-adjusted yield. - **DeFi power users** — lending, borrowing, leverage, composability. - **Governance / protocol-native** — hold gov tokens, vote, follow specific protocols. Channel-target: DeFi-yield, specific-protocol, L1-ecosystem (Ethereum/Solana/TON), perps-trading channels — they beat broad crypto geo targeting. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not DeFi specifically: we do not publish a DeFi-only CPM or a split by setup, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). By the wording of the creative — title, text and link — and across all account types, 1,309 DeFi campaigns delivered 8.2M impressions at a 3.12% click-through rate, with 0.5% declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices. ## Compliance — participation + the two DeFi risk disclosures DeFi shares the staking compliance line (participation, not yield-guarantee) and adds two disclosures the sophisticated audience actively expects: **Passes:** > Swap, lend and earn on {PROTOCOL}. Variable yield, not guaranteed. Liquidity carries impermanent-loss risk; smart contracts carry risk. Audited by {auditor}. > {PROTOCOL} lending market: supply assets, earn variable interest. Rates float with utilisation. DeFi carries smart-contract risk. **Does NOT pass:** - "Guaranteed {N}% APY" — yield guarantee. - "Risk-free yield farming" — false risk claim. - "100x perps, easy profit" — leverage-without-risk. - LP ads hiding impermanent loss. Two DeFi-specific disclosures: - **Impermanent loss** — any LP/liquidity ad should mention it. Hiding it gets flagged and burns trust with LPs who know the risk. - **Smart-contract risk** — reference audits. The audience respects "audited by {firm}" + honest residual-risk framing. Governance tokens: if the campaign is really a gov-token sale, securities rules apply (US-exclusion). Protocol *utility* (swapping, lending) is lower-risk framing than the token. ## Setup 1. Euro World account on our EU entity — every available country, chosen per campaign (US excluded for gov tokens). 2. Channel allow-list: DeFi-yield, specific-protocol, L1-ecosystem, perps channels. 3. Views per User: start at 1–2 (the form allows 1 to 4). 4. Perps/derivatives: disclose leverage risk; many geos restrict retail leverage — check per-geo. 5. TON-native DeFi mini-app: deposit/swap completes in-Telegram — highest conversion. ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines) prohibit "get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments" (§5.7, as it reads on 3 October 2026). "Guaranteed APY", "risk-free yield" and rewards paid out of new deposits rather than protocol revenue all sit under that clause. - **Local law.** Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Is DeFi allowed on Telegram Ads? Yes, with participation/utility framing + the two DeFi risk disclosures (impermanent loss, smart-contract risk). Guaranteed-yield framing is rejected. ### Why disclose impermanent loss? LPs expect it — hiding it both gets flagged in moderation and burns trust with a sophisticated audience that knows the risk. Honest framing converts. ### Can I advertise perps / leverage? With risk disclosure, where retail leverage is permitted. No "easy money / 100x" framing. Many jurisdictions restrict retail leverage. ### What about governance tokens? Protocol utility (swap, lend) is lower-risk framing. A gov-token sale is securities-adjacent — US-exclusion + crypto counsel. ### Cheapest setup for DeFi? We have not measured a DeFi-only or TON crypto CPM, so we cannot rank setups by price. The measured reference is the crypto vertical on our Euro accounts: €1.91 CPM, 0.53% CTR. A Euro World account with DeFi-channel targeting is the natural start: it opens a TON-native DeFi mini-app, where the deposit or swap completes inside Telegram, and an external landing page alike. ### Should I reference audits? Yes. "Audited by {firm}" + honest residual-risk framing is a conversion lever with the DeFi audience, who treat unaudited protocols as red flags. ### Why channel-target? DeFi is sophisticated and concentrated in protocol / yield / L1 channels. Channel-target converts better than broad crypto geo. ### Does Adsly screen DeFi protocols? No. We do not audit projects, verify licences or pre-screen offers, and opening an account does not approve any ad. Telegram reviews every ad against its [guidelines](https://ads.telegram.org/guidelines) — §5.7 prohibits pyramid schemes and investment offers with a guaranteed return — and compliance with the law of the countries you target stays with the advertiser. --- *DeFi is a sophisticated, risk-aware niche where the two disclosures (impermanent loss, smart-contract risk) are conversion levers, not just compliance boxes. The audience respects honesty and audits, and recognises "guaranteed APY" as a scam tell. Participation/utility framing keeps you clear of securities risk; TON-native DeFi mini-apps deliver the strongest conversion.* --- ## Telegram Ads for Esoterics & Spirituality — Compliance, Setup (2026) URL: https://adsly.pro/guides/euro-cabinet-for-esoterics/ Date: 2026-05-25 Tags: Niche Guide, Esoterics, Astrology, Spirituality Tarot, astrology, psychic & spiritual-coaching ads run on Telegram with entertainment framing — no "guaranteed outcome" claims. Apps + subscription + reading services. "For entertainment" disclosure. Niche reality + Adsly setup + FAQ. ## TL;DR Esoterics is a real, engaged niche with one compliance line: - **Entertainment framing, no guaranteed outcomes.** That single rule decides moderation. - No esoterics CPM published: our Euro-account average is €2.97 CPM and 0.85% CTR, and the country moves it most. - We have no measured demographic split for this audience; target by topic, language, country and specific channels. Sub-segments: astrology/horoscope apps, tarot reading services, psychic/medium consultations, numerology, spiritual coaching, manifestation/wellness-spiritual. What runs: astrology apps, subscription horoscope/reading services, personal-reading bookings, spiritual coaching, manifestation courses — all with "for entertainment" framing. What gets rejected / is risky: "guaranteed to bring back your ex", "cure your illness/disease" (health claims — banned), "guaranteed financial fortune", exploitative urgency targeting vulnerable users. ## The one compliance line Esoterics lives or dies on entertainment-vs-guaranteed-outcome: **Passes:** > Your daily horoscope, personalised. {App}: astrology readings + compatibility. For entertainment purposes. > Book a tarot reading with {reader}. Insight and reflection. Entertainment service. **Does NOT pass:** - "Guaranteed to bring back your lover" — outcome guarantee + exploitative. - "Cure your illness with healing energy" — health claim (banned). - "Guaranteed wealth / win the lottery" — financial-outcome guarantee. - High-pressure targeting of vulnerable/grieving users. The "for entertainment purposes" disclosure is the standard — it both passes moderation and sets honest expectations. Health/medical and guaranteed-financial claims are hard lines (consumer protection + Telegram policy). ## Audience reality - **Astrology / horoscope app users** — daily engagement, mobile. - **Reading-service seekers** — tarot/psychic consultations, life-transition moments. - **Spiritual-coaching / manifestation** — wellness-adjacent, course-receptive. Channel-target astrology, spirituality, wellness, zodiac channels. Subscription receptivity is high — recurring horoscope/reading subscriptions convert well. ## What CPM to expect We do not publish a CPM for esoterics. Our measured data has no separate esoterics row, and a range we cannot back is worse than none. What we have measured is the average across all campaigns on our Euro accounts: €2.97 CPM and 0.85% CTR over 257.7M impressions. The country you target moves that number far more than the niche does — prices by country, in euros on Euro accounts and in TON on TON accounts, are in the [CPM by country table](/guides/telegram-ads-cpm-by-country/). ## Adsly setup for esoterics 1. Euro World account on our EU entity — every available country in one account, with the target markets chosen per campaign. Ad budget from €500. 2. Local-language creative (PT/ES/RU/TR/local) — esoterics is emotionally/culturally specific. 3. "For entertainment purposes" disclosure on creative + landing page. 4. Channel allow-list: astrology, spirituality, wellness, zodiac channels. 5. Views per User: start at 1–2 (the form allows 1 to 4). 6. Subscription funnel: free daily horoscope → paid personalised readings converts well. ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines), as they read on 3 October 2026, bar "products with unverified claims of healthful, curative or stimulating effects" (§5.8) — healing and cure promises — and "clickbait or similar unrealistic statements" and "implying negative outcomes for the viewer" (§5.4), which covers "guaranteed to bring back your ex", guaranteed wealth or lottery wins, and pressure on grieving users. §5.5 also bars "advocating for or against religious beliefs, including promotion of religious practices, rituals" — keep the offer framed as entertainment, not as a religious practice. - **Local law.** Consumer-protection rules on fortune-telling, health claims and subscription billing differ by country. Nothing in this guide is legal advice — check with local counsel before you launch in a new market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Is esoterics allowed on Telegram Ads? Yes, with entertainment framing. Astrology, tarot, psychic, numerology, spiritual coaching run with "for entertainment purposes". Guaranteed-outcome and health-cure claims are rejected. ### What’s the key compliance line? Entertainment vs guaranteed outcome. "Discover what the stars suggest" passes; "guaranteed to fix your life/health/finances" does not. ### Can I claim a reading will solve a problem? No. Frame as insight/reflection/entertainment, not guaranteed problem-solving. Especially no health or financial guarantees. ### Who’s the audience? We have no measured demographic split for this audience. What you can target is topic, language, country and specific channels: astrology, spirituality, wellness and zodiac channels. ### What’s the best funnel? Subscription: free daily horoscope → paid personalised readings. Recurring-subscription receptivity is high in this niche. ### Local language or English? Local-language — esoterics is emotionally and culturally specific. PT/ES for LATAM, RU for CIS, etc. ### Can astrology apps use mini-apps? Yes — daily-horoscope mini-apps convert well (in-Telegram daily engagement). For worldwide reach, the same Euro World account covers every available country, chosen per campaign. ### Does Adsly screen esoteric offers? No. We do not audit projects, verify licences or pre-screen offers, and opening an account does not approve any ad. Telegram reviews every ad against its [guidelines](https://ads.telegram.org/guidelines) — §5.8 prohibits unverified health claims, §5.4 misleading promises — and compliance with the law of the countries you target stays with the advertiser. --- *Esoterics is a genuinely high-engagement Telegram niche — astrology, tarot, psychic, spiritual coaching — gated by one clear line: entertainment framing, never guaranteed outcomes. "For entertainment purposes" disclosure passes moderation and sets honest expectations; health-cure and guaranteed-fortune claims are hard rejections. Local-language creative, subscription funnels (free horoscope → paid readings), and astrology mini-apps are the winning patterns. Strong across LATAM, CIS, Turkey, and Western markets.* --- ## Telegram Ads for GameFi & Play-to-Earn — Compliance, Setup (2026) URL: https://adsly.pro/guides/euro-cabinet-for-gamefi/ Date: 2026-05-25 Tags: Niche Guide, GameFi, P2E, Gaming, TON GameFi, P2E and tap-to-earn are among the best-fit Telegram Ads niches — Telegram mini-app games are native, viral, and install-free. Crypto-vertical CPM €1.91 on our Euro accounts, strongest fit for TON-native mini-app games. Reward framing not investment. Niche reality + Adsly setup + FAQ. ## TL;DR GameFi is the lowest-friction, best-engagement crypto-adjacent niche: - Telegram mini-app games (Notcoin / Hamster Kombat proved it) are native + viral. - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish a GameFi-only price. - One Euro World account covers mini-app games and app-store or web funnels alike. - Mini-app games convert best: zero install friction, the game is in Telegram. Three sub-segments: 1. **Tap-to-earn / clicker** — simple mini-app games (post-Notcoin wave). 2. **P2E / NFT games** — gameplay + tradeable assets/tokens. 3. **GameFi platforms** — game launchers, guild/scholarship platforms. What runs: mini-app game launches, P2E onboarding, NFT-game asset campaigns, GameFi platform registration, token-reward quest campaigns. What requires caution: "earn $X/day playing" (income guarantee), pure speculation framing on game tokens, NFT-game-asset price predictions. ## Audience reality GameFi audience is the broadest crypto-adjacent audience — including non-crypto-natives: - **Tap-to-earn casual** — huge, low-friction, global, includes crypto newcomers. - **P2E / game-native** — care about gameplay + earnings. - **GameFi investors / guilds** — asset-focused, sophisticated. The 2026 reality: after the 2024 tap-to-earn boom, the audience has **fatigue**. Gameplay depth, retention mechanics, and real reward delivery matter more than the "earn crypto" hook alone. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not GameFi specifically: we do not publish a GameFi-only CPM or a split by setup, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). By the wording of the creative — title, text and link — and across all account types, 468 GameFi campaigns delivered 627k impressions at a 2.22% click-through rate, with 1.7% declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. Creatives that lead with Mini App or tap-to-earn wording are a separate, small set: 95 campaigns at a 0.34% click-through rate. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices. ## Compliance — gameplay + rewards, not income guarantees GameFi is lower-compliance than financial crypto niches — it's games. The lines: **Passes:** > Play {GAME} on Telegram. Earn {TOKEN} rewards through gameplay. Free to play. Withdraw to your TON wallet. > {P2E GAME}: own your in-game assets as NFTs, trade or use them. Rewards vary with play. **Does NOT pass:** - "Earn $50/day playing" — income guarantee. - "Get rich tapping" — get-rich framing. - "Guaranteed token value" — value guarantee. - NFT-game-asset price predictions. Token-reward games still avoid guaranteed-value language — the token reward is variable, withdrawal-gated, and not an income promise. ## Setup 1. Euro World account — mini-app games, app-store and web funnels and premium geos from one account, with the countries chosen per campaign. 2. Channel allow-list: gaming, GameFi, P2E, TON-ecosystem, specific-game channels. 3. Views per User: start at 1–2 (the form allows 1 to 4). 4. Mini-app games: route the ad CTA directly into the game mini-app — zero install friction, the single biggest conversion advantage GameFi has on Telegram. 5. Retention focus: with tap-to-earn fatigue, lead creative with gameplay/fun, not just "earn crypto" — retention is the metric that matters in 2026. ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines) prohibit "get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments" (§5.7, as it reads on 3 October 2026). "Earn $X a day", "get rich playing" and rewards paid purely out of new players’ deposits sit under that clause. - **Gambling mechanics.** §5.6 says ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value", and spin-to-win and wager mechanics inside a game fall under it. With us gambling runs in two formats only — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000); see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). - **Local law.** Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Is GameFi allowed on Telegram Ads? Yes — one of the best-fit, lower-compliance crypto-adjacent niches. Games with token rewards run cleanly with gameplay + variable-reward framing. ### Why are mini-app games the best fit? The game runs inside Telegram — zero install friction. The ad CTA opens the game directly. Notcoin and Hamster Kombat proved the model. ### What's the cheapest acquisition? We have not measured a GameFi-only or TON crypto CPM, so we cannot name the cheapest setup by price. The measured reference is the crypto vertical on our Euro accounts: €1.91 CPM, 0.53% CTR. What we can say: TON mini-app games skip the install step, which is where most game funnels lose players. ### Can I advertise "play to earn"? Yes, with variable-reward framing. No "earn $X/day" income guarantees. The reward is variable and withdrawal-gated. ### How do I handle tap-to-earn fatigue? Lead with gameplay depth and fun, not just the "earn crypto" hook. Retention mechanics matter more in 2026 than the reward promise — the audience has seen the empty clicker games. ### Where's the line with gambling? Random-reward and wager mechanics for anything of value are gambling under §5.6 of Telegram’s ad guidelines, and gambling runs with us only as its own format (see "Where the legal line runs" above). Skill-based or play-based reward games are a different product; "spin to win crypto" is not. ### Can NFT-game assets be advertised? Yes, as ownership/utility ("own and trade your assets"). No asset-price predictions. ### Does Adsly screen GameFi projects? No. We do not audit projects, verify licences or pre-screen offers, and opening an account does not approve any ad. Telegram reviews every ad against its [guidelines](https://ads.telegram.org/guidelines) — §5.6 prohibits gambling, §5.7 pyramid schemes and guaranteed returns — and compliance with the law of the countries you target stays with the advertiser. --- *GameFi is the lowest-friction, highest-engagement crypto-adjacent niche on Telegram — mini-app games are native, viral, zero-friction. The 2026 shift: tap-to-earn fatigue means gameplay depth and retention beat the bare "earn crypto" hook. Frame around fun + variable rewards, route the CTA into the mini-app, and GameFi is one of the best-fit niches on the platform.* --- ## Telegram Ads for Memecoins — Community Framing, Compliance (2026) URL: https://adsly.pro/guides/euro-cabinet-for-memecoins/ Date: 2026-05-25 Tags: Niche Guide, Crypto, Memecoins, Community, TON Memecoins run on Telegram Ads as community/culture, never as investment — the sharpest "no price prediction" niche. Crypto-vertical CPM €1.91 on our Euro accounts, TON-native fits best. US/IL-exclusion, no "next 1000x" copy. Community-growth angle. Niche reality + Adsly setup + FAQ. ## TL;DR Memecoins are the sharpest "no price prediction" niche: - Highest velocity, highest risk, most community-driven crypto segment. - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish a memecoin-only price. - The ONLY compliant framing: **community / culture / participation. Never "buy, it pumps".** - TON-native memecoins fit best (TON memecoin ecosystem is Telegram-native). What runs: Telegram-channel/community growth, meme-culture campaigns, fair-launch participation, memecoin-ecosystem (launchpad) announcements, TON memecoin mini-apps. What gets rejected hard: "next 1000x", price predictions, "buy before it moons", guaranteed-profit, "100x gem". ## Audience reality The memecoin audience is unique — they KNOW it's a gamble: - **Memecoin degens** — fast, culture-driven, channel-native. - **TON memecoin community** — TON-ecosystem-specific, mini-app-fluent. - **Culture/community joiners** — in it for the meme + community, not pure speculation. Channel-target: memecoin, degen, specific-chain memecoin (Solana/TON/Base), launchpad channels. The audience clusters tightly — channel-target is essential. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not memecoins specifically: we do not publish a memecoin-only CPM or a split by setup, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). By the wording of the creative — title, text and link — and across all account types, 274 memecoin campaigns delivered 228k impressions at a 5.91% click-through rate, with none declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices. ## Compliance — the "no price prediction" wall Memecoins are where price-prediction copy is most tempting and most rejected. The audience itself knows memecoins are gambles, so honest community framing actually resonates more than fake promises. **Passes moderation:** > Join the {MEME} community. {N},000 holders, {culture hook}. Fair launch, no pre-sale. This is a memecoin — high risk, for fun. > {MEME} on TON. Meme-first community. No roadmap, no promises, just vibes. Join the channel. **Does NOT pass:** - "Next 1000x gem" — price prediction. - "Buy {MEME} before it moons" — pump framing. - "Guaranteed profit" — return guarantee. - "Don't miss the next {famous memecoin}" — implied price comparison. Honest self-aware framing ("this is a memecoin, high risk, for the culture") both passes moderation AND converts — the memecoin audience trusts projects that don't pretend to be investments. Geo: US + IL exclusion for unregistered memecoin tokens (SEC + ISA). Reverse-solicitation for community where needed. ## Setup 1. Euro World account — every available country, chosen per campaign (US/IL excluded). 2. Channel allow-list: memecoin, degen, specific-chain memecoin, launchpad channels. 3. Views per User: start at 1–2 (the form allows 1 to 4). 4. TON memecoin mini-app: community-join + meme-interaction in-Telegram — highest conversion. 5. Speed matters: memecoin windows are hours/days. Open the cabinet ahead, pre-build creatives. ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines) prohibit "get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments" (§5.7, as it reads on 3 October 2026). "Next 1000x", "buy before it moons" and guaranteed-profit copy sit under that clause; §5.3 separately bars "impersonating public figures or brands", which covers celebrity and famous-memecoin lookalikes. - **Local law.** Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Are memecoins allowed on Telegram Ads? Yes, with community / culture / participation framing only. Price-prediction and "buy it pumps" framing is rejected hardest in this niche. ### How do I advertise a memecoin without price claims? Community and culture: grow the channel, build the meme, fair-launch participation. "This is a memecoin, high risk, for fun" is honest and converts. ### Why does honest framing convert better here? The memecoin audience knows it's a gamble. Projects that pretend to be investments read as scams; projects that own the meme + community earn trust. ### Can I target US users? No for unregistered memecoin tokens (SEC). Geo-exclude US + IL, reverse-solicitation for community-join. ### Best cabinet for memecoins? A Euro World account. It opens TON memecoin mini-apps, which convert highest because the TON memecoin ecosystem is Telegram-native, and it can also link to a website. ### How fast can I launch? Memecoin windows are hours/days. Open the cabinet ahead of the launch, pre-build creatives for instant activation. ### Does Adsly screen memecoins? No. We do not audit projects, verify licences or pre-screen offers, and opening an account does not approve any ad. Telegram reviews every ad against its [guidelines](https://ads.telegram.org/guidelines) — §5.7 prohibits investment offers with a guaranteed return, §5.3 impersonating public figures or brands — and compliance with the law of the countries you target stays with the advertiser. ### What about celebrity / famous-memecoin impersonation? Rejected. No "the next DOGE" with implied endorsement, no celebrity-impersonation memecoins. --- *Memecoins are crypto's highest-velocity niche and the sharpest test of "no price prediction" discipline. The paradox: the audience knows it's gambling, so honest community/culture framing ("high risk, for the meme") converts better than fake profit promises — which also happen to be the exact copy that gets rejected. TON-native memecoins with community mini-apps are the strongest 2026 fit.* --- ## Euro Cabinet for NFT Collections — TON-Native NFTs, Compliance, Setup (2026) URL: https://adsly.pro/guides/euro-cabinet-for-nft/ Date: 2026-05-25 Tags: Niche Guide, NFT, TON, Web3, Collections NFT collections and marketplaces advertise on Telegram with collectible/utility framing. This guide focuses on the TON-native NFT ecosystem (TON Gifts, Usernames, collections) + cabinet setup. For campaign mechanics see telegram-ads-for-nft. Crypto-vertical CPM €1.91 on our Euro accounts. ## TL;DR NFTs run on Telegram with collectible/utility framing — and Telegram owns a unique NFT advantage: the **TON-native NFT ecosystem**. - TON Gifts, Telegram Usernames, TON collections are first-class Telegram features. - They mint to the in-app TON wallet — no external wallet hop. - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish an NFT-only price. - For mint-funnel / marketplace / utility-NFT campaign mechanics, see [telegram-ads-for-nft](/guides/telegram-ads-for-nft/). This guide's focus: the TON-native NFT ecosystem angle + cabinet setup. The companion guide covers cross-platform NFT campaign structure. ## Why TON-native NFTs are the strongest Telegram fit Most NFT advertising sends users off-platform: click ad → browser → connect wallet → mint. Each hop loses users. TON-native NFTs collapse this: - **TON Gifts** — collectible gifts native to Telegram, tradeable, mint to TON wallet. - **Telegram Usernames** — auctioned as NFTs on Fragment, owned in-Telegram. - **TON collections** — NFT collections that live in the TON ecosystem, viewable/tradeable in Wallet-in-Telegram. For these, the ad → mint flow stays inside Telegram via mini-app. That's a conversion advantage no other NFT platform has. ## Audience reality - **TON-ecosystem collectors** — Wallet-in-Telegram users, TON-NFT-fluent. - **Cross-chain NFT collectors** — Ethereum/Solana/Base, broader. - **Utility/membership seekers** — want NFT for access/community, not flipping. Channel-target: NFT-collector, TON-NFT, specific-chain NFT, GameFi-asset channels. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not NFTs specifically: we do not publish an NFT-only CPM or a split by setup, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). By the wording of the creative — title, text and link — and across all account types, 523 NFT campaigns delivered 542k impressions at a 1.89% click-through rate, with 1.3% declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices. ## Compliance — collectible/utility, never investment Same as the companion guide: NFTs run as collectibles / utility / membership, never as price-appreciation investments. **Passes:** > {COLLECTION} on TON. {Art/utility hook}. Mint via Wallet-in-Telegram. {N} editions. Hold for {utility}. > Own a {Username} / {Gift} NFT. Tradeable on Fragment. Native to Telegram. **Does NOT pass:** - "Floor will 10x" — price prediction. - "Guaranteed floor of {X}" — value guarantee. - US-targeted securities-feature NFTs (revenue-share, governance-with-yield). - Loot-box / gambling-draw NFT mechanics. ## Setup 1. Euro World account on our EU entity — TON-native mints inside Telegram and cross-chain collections with external mint pages from one account, every available country chosen per campaign. Ad budget from €1,000. 2. Channel allow-list: TON-NFT, NFT-collector, specific-chain, GameFi-asset channels. 3. Views per User: start at 1–2 (the form allows 1 to 4). 4. TON-native mint: route CTA into the mint mini-app — in-Telegram mint is the conversion advantage. 5. For cross-chain campaign structure (mint funnels, marketplace, utility), follow [telegram-ads-for-nft](/guides/telegram-ads-for-nft/). ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines) prohibit "get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments" (§5.7, as it reads on 3 October 2026). "Floor will 10x" and guaranteed-floor claims sit under that clause; §5.12 separately bars "counterfeit products, including fake or bootleg goods, inauthentic artwork or digital goods", which covers falsely attributed collections. - **Gambling mechanics.** §5.6 says ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value", and loot-box and random-draw NFT mechanics fall under it. With us gambling runs in two formats only — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000); see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). - **Local law.** Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### What's different about this guide vs telegram-ads-for-nft? This one focuses on the TON-native NFT ecosystem (TON Gifts, Usernames, collections) + cabinet setup. The companion guide covers cross-platform mint-funnel / marketplace / utility campaign mechanics. Use both. ### Why are TON-native NFTs the best Telegram fit? They mint to the in-app TON wallet via mini-app — the ad → mint flow never leaves Telegram, with no browser or wallet-connect hop in between. We have no measured conversion comparison against off-platform mints. ### What are TON Gifts and Telegram Usernames? First-class Telegram NFT features: Gifts are collectible tradeable items; Usernames are auctioned as NFTs on Fragment. Both owned/traded in-Telegram. ### Can I target US users? Collectible/art/utility NFTs: yes. Securities-feature NFTs (revenue share, governance-yield): no — geo-exclude US. ### Cheapest setup? We have not measured an NFT-only or TON crypto CPM, so we cannot rank setups by price. The measured reference is the crypto vertical on our Euro accounts: €1.91 CPM, 0.53% CTR. For TON-native collections, an in-Telegram mint removes the wallet hop — that is where the savings come from, and a Euro World account routes the ad straight into it. ### Can I run loot-box NFT mechanics? Not as an NFT campaign: a random draw for something of value is gambling under §5.6 of Telegram’s ad guidelines, and gambling runs with us only in the two formats described under "Where the legal line runs" above. ### Does Adsly screen NFT collections? No. We do not audit projects, verify licences or pre-screen offers, and opening an account does not approve any ad. Telegram reviews every ad against its [guidelines](https://ads.telegram.org/guidelines) — §5.7 prohibits investment offers with a guaranteed return, §5.12 counterfeit and inauthentic digital goods — and compliance with the law of the countries you target stays with the advertiser. ### Membership NFTs — lighter compliance? Yes. NFTs framed as community access / membership / governance (without yield) carry the lightest compliance burden in the NFT niche. --- *The NFT angle Telegram owns uniquely is the TON-native ecosystem — TON Gifts, Usernames, and collections that mint to the in-app wallet via mini-app, with no off-platform hop. That in-Telegram mint flow is the conversion advantage. Keep framing collectible/utility/membership, never investment, and pair this with the campaign-mechanics in [telegram-ads-for-nft](/guides/telegram-ads-for-nft/).* --- ## Telegram Ads for Sweepstakes & Giveaways — The Gambling Line (2026) URL: https://adsly.pro/guides/euro-cabinet-for-sweepstakes/ Date: 2026-05-25 Tags: Niche Guide, Sweepstakes, Giveaways, Lead-Gen, Compliance Where a giveaway ends and gambling begins on Telegram Ads: what §5.6 of the ad guidelines says about prizes, what US, UK and EU sources require of a free-entry draw, the lead-gen funnel and the account setup. We publish no sweepstakes CPM: the niche is not measured. ## TL;DR Sweepstakes are a lead-gen tool with one legal condition and one platform risk: - **Free entry is the legal line.** The US Federal Trade Commission: "Real sweepstakes are free and by chance. It's illegal to ask you to pay or buy something to enter or to increase your odds of winning." - **Paid entry is a lottery.** A draw people pay to enter is classified as gambling, which Telegram's ad guidelines prohibit (§5.6). - **Telegram's text has no free-entry exemption.** §5.6 covers gaming "involving real money, prizes, or goods of any value"; a giveaway ad is decided per ad by moderation. - No sweepstakes-specific CPM: we have not measured this niche. Our Euro average across all niches is €2.97 CPM at a 0.85% CTR (257.7M impressions). What advertisers bring to us under this heading: free-entry brand giveaways, no-purchase prize draws, list-building sweepstakes, product-launch giveaways, engagement contests. What is a different product: paid-entry prize draws, "buy a ticket to win", pay-to-enter draws in crypto — anything where entry costs something. That is a lottery, and it is classified as gambling. ## The gambling line — the only thing that matters here Prize, chance and consideration is the test US regulators use. The FCC's broadcast rule treats a promotion as a lottery when a prize is awarded by chance and entrants "are required to furnish any money or other thing of value" ([47 CFR § 73.1211](https://www.ecfr.gov/current/title-47/chapter-I/subchapter-C/part-73/subpart-H/section-73.1211)). Take the payment away and what remains — prize plus chance — is a sweepstake: - **Free-entry sweepstake** (no purchase necessary): prize + chance, no consideration. - **Paid-entry draw** (buy a ticket / pay to enter): prize + chance + consideration — a lottery. "No purchase necessary" has to be genuine. A hidden purchase requirement — you must buy the product to "really" win — puts the payment back in. That is the legal line. Telegram's line is drawn differently, and on paper it is stricter. §5.6 of the ad guidelines says ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" and lists lotteries among its examples; §5.4 lists "you-just-won-X claims" as deceptive clickbait; §5.11 lists "requests to perform actions on websites or services" under incentivised clicks ([guidelines](https://ads.telegram.org/guidelines), read on 3 October 2026). None of these clauses carves out a free-entry draw. A giveaway ad is therefore judged by moderation on its own wording, and we cannot tell you in advance that it will pass. **Wording that states the terms plainly:** > Win {prize}! Free to enter — just join {channel} and tag a friend. No purchase necessary. Ends {date}. {Eligibility}. **Wording that describes a lottery, or a claim §5.4 names:** - "Buy a ticket for a chance to win" — paid entry. - "Pay {amount} to enter the draw" — paid entry. - "Send crypto to enter" — paid entry. - "You have won {prize}!" — a you-just-won claim. - "Free" with a hidden mandatory purchase. ## Per-geo sweepstakes law (free-entry still has rules) Even a free-entry draw has rules, and they differ by place. What we could verify on official sources on 3 October 2026: - **United States, federal.** The FTC states that real sweepstakes are free and that it is illegal to ask for a payment or a purchase to enter or to improve the odds ([FTC](https://consumer.ftc.gov/articles/fake-prize-sweepstakes-and-lottery-scams)). For sweepstakes sent by mail, 39 U.S.C. § 3001(k) requires statements that no purchase is necessary and that a purchase will not improve the chances of winning, together with the full rules, the sponsor and the odds ([39 U.S.C. § 3001](https://www.law.cornell.edu/uscode/text/39/3001)). - **United States, state level.** Rules vary. Florida requires game promotions with prizes totalling more than $5,000 to be registered seven days before they start, and allows them only "if no purchase is necessary to play" ([FDACS](https://www.fdacs.gov/Business-Services/Game-Promotions-Sweepstakes)). New York requires registration at least thirty days before the start when prizes exceed $5,000, with a trust account or a bond equal to the total value of the prizes ([N.Y. General Business Law § 369-e](https://www.nysenate.gov/legislation/laws/GBS/369-E)). Other states have their own rules — check with counsel before a US-wide promotion. - **United Kingdom.** "You do not need a licence or permission to run a free draw or prize competition as long as they are being ran in a way that meets the requirements of the Gambling Act 2005"; where a paid route and a free route exist side by side, the free one must be no more expensive and no less convenient ([Gambling Commission](https://www.gamblingcommission.gov.uk/public-and-players/guide/page/free-draws-and-prize-competitions)). - **European Union.** Under EU consumer rules traders "may not advertise free prizes or gifts, and then require you to pay in order to claim them" ([Your Europe](https://europa.eu/youreurope/citizens/consumers/unfair-treatment/unfair-commercial-practices/index_en.htm)). National promotion rules differ between member states — check with local counsel. - **Everywhere else.** We have not verified local promotion law for other markets; check with local counsel. A giveaway ad should state the eligibility, the end date and that no purchase is necessary, and link to the full rules. ## Audience reality + lead-gen funnel Sweepstakes are a lead-gen / list-building engine: 1. Ad offers a free-to-enter prize (high-appeal, relevant to your real audience). 2. Entry = join channel / submit email / engage (the lead-capture). 3. Nurture the captured audience toward your real offer. The prize should attract your *actual* target audience, not pure prize-hunters — a relevant prize ("win a year of {your product}") captures qualified leads; a generic prize ("win an iPhone") captures unqualified prize-hunters. We do not publish a CPM for sweepstakes or giveaways: we have no measured figure for this niche, so there is no per-geo price table here. What we do measure: the average across all Euro campaigns is **€2.97 CPM at a 0.85% CTR** (257.7M impressions, 7 September 2026), and prices by country — Euro accounts in euros, TON accounts in TON — are in [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). The nearest vertical we do measure is gambling as a whole — €2.55 CPM and €0.019 per click on self-service Euro accounts (175k impressions, all countries blended), with a 13.19% CTR we treat with caution on so thin a base — but a free-entry giveaway is not a gambling campaign, so do not read that as a sweepstakes price. Budget a test and measure your cost per entrant on your side. ## Adsly setup for sweepstakes 1. Niche: "sweepstakes" is not a separate niche in our order form. A free-entry giveaway is ordered under the niche of the product it promotes — minimum ad budget €500 as standard (€1,000 for crypto and stocks/investing), account opened in 2 business days as a Euro World account. A paid-entry draw, a lottery or bingo is classified as gambling, which with us runs only in two formats: an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000) — see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). 2. Account type: since 22 August 2026 TON targets by country, language and topic like Euro; Euro remains the only one with an external website as the destination, in-stream video, a custom button and human escalation of a declined ad through Adsly, and TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. 3. Creative: free to enter, a clear "no purchase necessary", eligibility, end date and a link to the rules. 4. Relevant prize (attracts qualified leads, not generic prize-hunters). 5. Targeting: specific channels your audience already reads, or topics, countries and languages. 6. Views per User: start at 1–2 (the form allows 1 to 4). 7. Lead-capture: channel-join or email; nurture toward the real offer. ## Who is responsible for what - **Telegram's guidelines** prohibit ads for gambling and gaming involving real money, prizes or goods of any value, lotteries included (§5.6), and "you-just-won-X" claims (§5.4). Moderation decides on each ad; opening an account approves none. - **Local law** decides whether a prize promotion is a lawful free draw or a lottery, and which registration and disclosure rules apply. The sources above cover the US, the UK and the EU; elsewhere, check with local counsel. - **The advertiser** is responsible for making the free entry genuine, for the official rules and disclosures, and for complying with the law of the countries targeted. We do not verify licences and do not review promotion rules. - **What we do not take:** pharma and CBD. A paid-entry draw is not refused, but it is gambling and runs only in the two gambling formats. ## FAQ ### Are sweepstakes allowed on Telegram Ads? The guidelines do not mention sweepstakes by name and contain no free-entry exemption. §5.6 prohibits ads for gambling or gaming involving real money, prizes or goods of any value and names lotteries, so a paid-entry draw is prohibited content. A free-entry brand giveaway is decided per ad by Telegram moderation; we publish no approval rate for it. ### What makes a sweepstake gambling? Prize + chance + consideration — a payment or other thing of value required to enter. Take the payment away and it is a free draw rather than a lottery; the FTC puts it as "real sweepstakes are free and by chance". ### Can I require a purchase to enter? No. A required purchase is consideration, which turns the draw into a lottery. Florida, for example, allows game promotions only "if no purchase is necessary to play". If a purchase is one way to enter, a free route has to exist alongside it. ### What disclosures do I need? Eligibility, end date, "no purchase necessary" and a link to the official rules. In the US the rules differ by state — Florida and New York require registration when prizes exceed $5,000 — and the UK Gambling Commission separates free draws from lotteries, which are regulated. Check with counsel for the countries you target. ### Why are sweepstakes good for lead-gen? A free, relevant prize captures an audience that opted in. We do not publish a CPM for sweepstakes — the niche is not measured; our all-niche Euro average is €2.97 CPM at a 0.85% CTR, and country prices are in [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). Make the prize relevant to your real offer to attract qualified leads, not generic prize-hunters. ### Can I run crypto giveaways? A free-entry crypto giveaway is ordered under the crypto niche (minimum ad budget €1,000). A draw people pay to enter, in crypto or anything else, is a lottery and is classified as gambling. If the prize is a token, ask counsel whether securities or financial-promotion rules apply in the countries you target. ### Best prize strategy? Relevant > generic. "Win a year of {your product}" captures qualified leads; "win an iPhone" captures prize-hunters who won’t convert. ### Does Adsly screen sweepstakes? No. We do not verify licences, promotion rules or disclosures, and opening an account does not approve any ad — Telegram moderation reviews each one. What we do is classify the niche of the order: a free-entry giveaway goes under the niche of the product it promotes, a paid-entry draw under gambling. --- *A giveaway works on Telegram as lead generation when entry is genuinely free, the rules are stated and the prize attracts the audience you actually want. The moment entry costs something it is a lottery — gambling in law and prohibited content under §5.6. Telegram's guidelines give free-entry draws no written exemption, so treat approval as a per-ad decision, state the terms plainly, and build the funnel so that the list you collect is worth nurturing.* --- ## Telegram Ads for Mini-Apps & TON Ecosystem — Retention, Compliance, Setup (2026) URL: https://adsly.pro/guides/euro-cabinet-for-telegram-mini-apps/ Date: 2026-05-25 Tags: Niche Guide, Mini-Apps, TON, Web3 Telegram mini-apps are the most platform-native niche there is — the product lives inside Telegram, so ad-to-active-user friction is near zero. On our Euro accounts a click to a Mini App cost €0.038 (Sep 2026; thin base, 6 accounts). Euro World account. Setup, retention reality + FAQ. ## TL;DR Mini-apps are the most native, lowest-friction niche on Telegram Ads: - The product IS in Telegram — ad click → working app in one tap. Zero install friction. - Measured on our Euro accounts (September 2026): a click to a Mini App cost €0.038 — a thin base of 6 accounts. We publish no CPM by mini-app category. - Euro World account: our measured Mini App click price comes from Euro accounts, and every available country is in one account. Mini-app categories: 1. **Games** (covered in the GameFi guide) — tap-to-earn, P2E. 2. **Finance / wallet** — in-Telegram DeFi, wallets, trading. 3. **Utility** — tools, productivity, bots-with-UI. 4. **Social / community** — quizzes, social, loyalty. What runs: mini-app installs/activations, TON-ecosystem app launches, quest/loyalty campaigns, mini-app-as-acquisition-channel for a bigger product. What requires caution: finance mini-apps inherit the compliance of their niche (a DeFi mini-app follows DeFi rules), reward-promise framing, and gambling-mechanic mini-apps — gambling under §5.6 of Telegram’s ad guidelines, which runs with us only as a separate format. ## Audience reality The mini-app audience is the broadest on Telegram — includes crypto newcomers: - **TON-ecosystem natives** — Wallet-in-Telegram users, TON-fluent. - **Casual mini-app users** — games, quizzes, loyalty, low crypto-literacy. - **Power/utility users** — productivity, finance, tools. The 2026 shift: after the 2024 mini-app boom (Notcoin etc.), acquisition is trivially cheap but **retention is the bottleneck**. Cost-per-install means nothing if day-1 retention is poor. The winning mini-apps deliver real utility/fun + actual reward withdrawal. ## What a Mini App click costs — our measurement We do not publish a CPM by mini-app category: our data has no game / utility / finance / social split, and a range we cannot back is worse than none. What we have measured is the destination. On our Euro accounts in September 2026, ads that open a Mini App cost €0.038 per click. The base is thin — 6 accounts — so read it as a direction, not as a market price. A separate cut by creative wording, across all account types: 95 campaigns that lead with Mini App, tap-to-earn or play-to-earn wording ran at a 0.34% click-through rate (queried 3 October 2026, without campaigns above 25% CTR). For scale, on the same Euro accounts a click to a bot cost €0.223, to a website €0.266 and to a channel €0.355, and the average across all Euro campaigns is €2.97 CPM and 0.85% CTR over 257.7M impressions. The country you target moves the price more than the category does — prices by country, in euros on Euro accounts and in TON on TON accounts, are in the [CPM by country table](/guides/telegram-ads-cpm-by-country/). ## The conversion advantage: zero install friction This is the whole pitch. On Meta/Google, an app ad goes: click → app store → download → open → onboard. Every step loses users. On Telegram, a mini-app ad goes: click → app open, working, in Telegram. One step. Result: fewer steps between the ad and a working app. We have no measured conversion comparison against Meta app-install campaigns; what we have measured is the click itself — €0.038 to a Mini App against €0.266 to a website on our Euro accounts (September 2026; thin base, 6 accounts). ## Compliance — inherits the niche A mini-app's compliance = its underlying niche: - Game mini-app → GameFi rules (variable rewards, no income guarantee). - Finance mini-app → DeFi/wallet/exchange rules (the relevant guide). - Utility/social → standard truth-in-advertising, lightest. Cross-cutting: gambling mechanics fall under §5.6 of Telegram’s ad guidelines and run with us only as a separate format; no guaranteed-reward/income framing; finance mini-apps need their niche's disclosures. ## Setup 1. Euro World account — every available country, chosen per campaign, by country, language and topic; Mini Apps, bots, channels and websites as destinations, and a direct line to Telegram moderation when an ad is declined. TON-funded ads, by contrast, are not served in Russia, Ukraine, Israel or Palestine. 2. Channel allow-list: TON-ecosystem, mini-app, category-specific channels. 3. Views per User: start at 1–2 (the form allows 1 to 4). 4. CTA routes directly into the mini-app — this is the entire advantage, don't send to a landing page first. 5. Measure retention, not CPI: instrument day-1/day-7 retention; cheap installs with no retention are worthless. ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines), as they read on 3 October 2026, prohibit "get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return" (§5.7): guaranteed-income and guaranteed-reward framing, and rewards paid purely out of new users’ deposits, sit under that clause. §4.2 adds that destination bots "must respond to commands properly on both mobile and desktop devices". - **Gambling mechanics.** §5.6 says ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value", and wager and spin-to-win mini-apps fall under it. With us gambling runs in two formats only — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000); see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). - **Local law.** A mini-app answers to the law of its niche in each country you target — financial rules for a finance app, consumer-protection rules for a game with rewards. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Why are mini-apps the best-fit Telegram niche? The product runs inside Telegram. Ad click → working app in one tap, no install. It is also the cheapest click destination we have measured: €0.038 on our Euro accounts (September 2026; thin base, 6 accounts). ### What's the cheapest acquisition on Telegram? By destination, a Mini App: €0.038 per click on our Euro accounts in September 2026, against €0.223 to a bot, €0.266 to a website and €0.355 to a channel — measured on a thin base of 6 accounts. But cheap clicks mean nothing without retention. ### Why does retention matter more than CPI in 2026? Post-2024-boom, acquisition is trivially cheap and the audience has tried many empty mini-apps. Day-1/day-7 retention + real reward delivery decide ROI now. ### Which cabinet for mini-apps? A Euro World account. Our measured Mini App click cost comes from Euro accounts, the account covers every available country, chosen per campaign, it can also link to a website, and a declined ad goes through our direct line to Telegram moderation. TON has had the same country, language and topic targeting since 22 August 2026, but TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. ### Do finance mini-apps have extra compliance? Yes — a mini-app inherits its niche's rules. A DeFi mini-app follows DeFi compliance, a wallet mini-app follows wallet rules. Utility/social mini-apps are lightest. ### Should the CTA go to a landing page or the app? Straight into the mini-app. Sending to a landing page first throws away the zero-friction advantage that makes mini-apps convert. ### Can mini-apps acquire users for a bigger product? Yes — a mini-app is an excellent top-of-funnel acquisition channel: cheap, in-Telegram, then convert to the full product. ### Does Adsly screen mini-apps? No. We do not audit projects, verify licences or pre-screen offers, and opening an account does not approve any ad. Telegram reviews every ad against its [guidelines](https://ads.telegram.org/guidelines) — §5.6 prohibits gambling, §5.7 pyramid schemes and guaranteed returns — and compliance with the law of the countries you target stays with the advertiser. --- *Mini-apps are the most platform-native niche on Telegram Ads — zero install friction is a structural conversion advantage most ad platforms cannot offer. The 2026 reality is that acquisition is cheap and retention is everything: instrument day-1/day-7, deliver real utility or fun, route the CTA straight into the app, and run it on a Euro World account. The mini-app's compliance always inherits its underlying niche.* --- ## Euro Cabinet for Telegram Trading Bots — Forex Signal & Copy Bots (2026) URL: https://adsly.pro/guides/euro-cabinet-for-telegram-trading-bots/ Date: 2026-05-25 Tags: Niche Guide, Crypto, Trading Bots, TON, Compliance Advertise forex Telegram trading bots — signal bots, MT4/MT5 connectors, algo and copy-trade bots — on Telegram Ads. The bot is the landing page: one tap from ad to onboarding. Cabinet on our EU entity, no license, no KYC, forex measured at €1.88 CPM. ## The bot is the landing page — that is the whole pitch Most forex advertising leaks users between the ad and the product. You pay for a click, send the trader to a landing page, ask them to register, confirm an email, download a platform, deposit — and lose a chunk at every step. A Telegram trading bot collapses that funnel. The bot *is* the product and the destination at once: the ad's "Open Bot" button drops the user straight into a chat that starts onboarding — connect an account, pick a signal pack, set risk limits — with no website, no separate install, no broken mobile redirect. That is why forex bots belong on Telegram before any other channel. The audience is already inside the app where the bot lives, already following signal channels and analysis groups, and click-to-active-user is one tap instead of five screens. No other major ad platform makes the advertised product and the conversion surface the same object. Four bot types make up almost all of this niche: - **Signal bots** — push trade ideas (pair, direction, entry, stop, target) into a private chat or feed, often gated behind a subscription. The bot delivers the signals and handles the paywall. - **MT4 / MT5 connector bots** — bridge a Telegram chat to a MetaTrader account so signals or commands execute on the broker side, or so the trader manages positions from Telegram. - **Automated / algo execution bots** — run a strategy and place trades without manual input once configured; the user sets parameters and risk caps. - **Copy-trade bots** — mirror a chosen lead trader's positions into the follower's account automatically. The line that decides whether they run cleanly is framing, not category — covered below. ## Why Meta and Google block forex (and bots get caught in it) Forex advertisers do not avoid Meta and Google for fun. They are pushed off: - **Meta (Facebook / Instagram).** The advertising standards list binary options, contract-for-difference trading and initial coin offerings among the financial instruments ads can't promote, and say advertisers of financial products may have to verify their identity and show they are authorised by the regulator of the country they target ([Meta, financial and insurance products and services](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/financial-services), updated 30 April 2026). - **Google Ads.** CFDs, rolling spot forex and financial spread betting are allowed only for a licensed provider or aggregator that Google has approved, in eligible locations, and destinations that give trading signals for these products are not allowed. On binary options the policy is one line: "Ads for binary options or equivalent financial products are not allowed" ([Google Ads, financial products and services](https://support.google.com/adspolicy/answer/2464998)). Telegram Ads, through a Euro cabinet, accepts forex signal bots, connector bots, algo bots and copy bots directly — with tool-framed copy and a risk disclaimer. The audience is already in a trading context, and the price is one we have measured rather than estimated: on our self-service Euro accounts the forex vertical ran at **€1.88 CPM**, **1.89% CTR** and **€0.102 per click** across 418k impressions (3 Oct 2026). That is forex as a whole with all countries blended, not a bot-only figure — the country you target moves the price more than the niche does, so check the [measured CPM by country](/guides/telegram-ads-cpm-by-country/) before you budget a geo. It is a measurement, not a guarantee, and we do not quote performance numbers we cannot stand behind. What Telegram's own rules say: the [ad guidelines](https://ads.telegram.org/guidelines) do not name forex or CFDs; §5.7 prohibits "deceptive or harmful financial practices", and its examples include "offers of investment with guaranteed return" and "insider tips on investments" (checked 3 October 2026). We do not verify licences, and opening a cabinet does not approve any ad: whether your offer may be advertised in the country you target is the advertiser's responsibility. Across every account type, campaigns whose title names forex, fx, trading, a broker or signals give a wider base: 19,941 campaigns on 146 accounts, 13.4M impressions, 3.22% CTR and 1.4% declined by moderation (3 October 2026; click-through rates leave out campaigns above 25% CTR). On Euro accounts they cost €6.76 per thousand impressions and €0.25 a click at 2.73% CTR; on TON accounts 1.97 TON per thousand and 0.061 TON a click at 3.33% CTR. This is a different cut from the €1.88 figure: that one is self-service Euro accounts opened for the forex niche, this one is every campaign we run with a trading word in its title. Campaigns whose creative names forex, a broker or a trading terminal (MT4, MT5) are a separate count: 21,136 campaigns, 26.3M impressions, 3.86% CTR, 3.1% declined. ## Forex regulatory reality by country — write the copy to the geo This is where per-country targeting earns its keep. Forex regulation is per-jurisdiction, and your bot copy — and even which countries you target — should follow it. A single worldwide blast is what gets forex campaigns killed. The headline facts: - **Turkey (SPK / CMB).** Since February 2017 the Capital Markets Board has capped leverage on leveraged FX trades at 10:1 and required a minimum initial collateral of TRY 50,000 ([Official Gazette no. 29975, summarised by Moroğlu Arseven](https://www.morogluarseven.com/insights/ma-gazette-en/magazette-edition-40-8-march-2017/turkey-decreases-capital-markets-leverage-ratio-and-introduces-new-initial-margin-requirement/)). Copy built on high leverage describes something a broker licensed in Türkiye cannot offer — lead with education or analysis. - **India (SEBI / RBI).** The RBI states that residents may undertake forex transactions only with authorised persons and for permitted purposes under FEMA, and electronically only on RBI-authorised platforms or on the NSE, BSE and MSE ([RBI FAQ, 28 August 2024](https://www.rbi.org.in/commonman/english/scripts/FAQs.aspx?Id=3347)); it also publishes an [Alert List](https://www.rbi.org.in/scripts/bs_viewcontent.aspx?Id=4235) of unauthorised platforms, last updated on 19 November 2025. Advertise education and market commentary — not "trade any pair with an offshore broker". - **UAE (CMA / DFSA / FSRA).** Since 1 January 2026 the mainland regulator is the Capital Market Authority, the legal successor of the SCA under Federal Decree-Laws 32 and 33 of 2025; the DIFC and ADGM free zones are supervised by their own regulators, the DFSA and the FSRA ([Cleary Gottlieb](https://www.clearygottlieb.com/news-and-insights/publication-listing/uae-capital-markets-overhaul-2026-new-regulatory-framework-for-the-capital-market-authority)). Which of the three licensed the broker decides where in the UAE it may market — confirm it before you target. - **South Africa (FSCA).** Issuing CFDs as principal requires authorisation as an over-the-counter derivative provider (ODP) under the Financial Markets Act; a financial-services-provider licence under FAIS alone does not cover it ([DLA Piper, April 2022](https://www.dlapiper.com/en-us/insights/publications/2022/04/the-fate-of-unlicensed-trading-platforms)). If the copy names the FSCA, name the licence the broker actually holds. - **Brazil (CVM).** The CVM treats forex contracts as securities: a foreign broker that offers them to residents of Brazil has to be registered or work through a CVM-registered institution, otherwise the offer is irregular ([CVM, updated 16 October 2025](https://www.gov.br/cvm/pt-br/acesso-a-informacao-cvm/perguntas-frequentes-da-cvm/mercado-forex-qual-o-posicionamento)). Lead with education and analysis in Portuguese, not with a direct pitch for an offshore account. - **EU / Cyprus (CySEC, under ESMA) and the UK (FCA).** ESMA's 2018 product intervention capped retail CFD leverage between 30:1 for major currency pairs and 2:1 for cryptocurrencies and prohibited the marketing, distribution or sale of binary options to retail investors ([ESMA, 27 March 2018](https://www.esma.europa.eu/press-news/esma-news/esma-agrees-prohibit-binary-options-and-restrict-cfds-protect-retail-investors)). The Cyprus Securities and Exchange Commission made both permanent as national measures in 2019 ([policy statements PS-03-2019 and PS-04-2019](https://www.cysec.gov.cy/en-GB/public-info/policy-statements/)); in the UK the FCA banned binary options for retail consumers from 2 April 2019 and made the CFD restrictions permanent from 1 August 2019 ([FCA](https://www.fca.org.uk/news/statements/fca-confirms-permanent-ban-sale-binary-options-retail-consumers), [FCA](https://www.fca.org.uk/news/press-releases/fca-confirms-permanent-restrictions-sale-cfds-and-cfd-options-retail-consumers)). A Euro cabinet opens for any country, the EU included, so keep the copy inside these rules when you target it. The practical rule: pick the geo to the offer, write the copy to the geo, and let per-country targeting keep you out of markets where your specific bot can't run cleanly. ## Compliance: the bot is a tool you control — disclose risk, never promise returns A bot that executes or signals trades is a *tool* — lighter framing than open investment advice, but only if the copy stays on the tool side of the line. The split that matters: - **Signal, connector and execution bots** = utilities the user operates. Lead with what the bot *does* (speed, automation, MT4/MT5 integration, the risk caps the user sets), keep the account in the user's hands, and add a risk disclaimer. - **Copy-trade bots** = the bot makes trade decisions for the follower, so it inherits investment-advice compliance. Always include "not financial advice" and "your capital is at risk", and do not target regulated markets (the UK, the US, Türkiye and others) where the bot's operator is not authorised. **Copy that passes moderation:** > {BOT}: auto-execute your MT4/MT5 signals in seconds. You connect your own broker account, you set the risk limits. Trading involves risk of loss. > {COPY BOT}: mirror a selected trader's positions automatically. You hold the funds and set your own caps. Past performance is not indicative of future results. Not financial advice; your capital is at risk. **Copy that gets rejected:** - "Guaranteed profit bot" — a return guarantee. - "Never lose a trade with our algo" — a false risk claim. - "Easy money on autopilot" — get-rich framing. - Any copy-trade bot ad with no "not financial advice" and no "capital at risk". If AI Recreate flags or moderation declines an ad, the usual cause is a return promise or an unrealistic track record. Recreate rewrites it into a tool-framed, feature-led version that keeps the conversion intent while clearing review — a rejection becomes a fix, not a dead campaign. ## Campaign-structure playbook for bot acquisition A forex-bot campaign that performs on Telegram is built in this order: 1. **Pick the geo to the bot.** This is our working judgement, not a measurement. Premium signal / managed-style bots → UAE, Qatar, Saudi Arabia. Volume signal and connector bots → Turkey, Brazil, India, South Africa. CIS signal-channel culture → Russia, Kazakhstan, Belarus. 2. **Target topic + channel type, not just country.** Layer the "Economy & Finance" and "Investments" interest topics over your geo, then prioritise dedicated forex-signal, market-analysis and trading-bot channels over generic finance — that audience is actively trading, not passively reading. 3. **Make the CTA the bot.** Use the **"Open Bot"** button so the ad opens your bot (`t.me/yourbot`) directly — one tap from impression to onboarding chat, the niche's structural edge. Use "Join Channel" only when growing a signal channel rather than the bot. 4. **Write to moderation.** Lead with a checkable feature (MT4/MT5 support, execution speed, user-set risk caps, supported pairs), add the risk disclaimer, drop every "guaranteed", "risk-free" and "win rate" claim. Sentence case, no fake screenshots, no fabricated equity curves. 5. **Match audience to who is buying.** For signal and connector bots the buyer is very often a *channel owner* growing a subscriber base — Subscriber Audience targeting is the lever there, not broad interest blasting. 6. **Scale the winners.** A top-up is priced like the opening deposit — the same commission applies to each one, and there is no setup fee — so the order form shows the exact total before you pay. ## Commission & pricing Plain forex bots pay 30% commission, like every niche. Binary-options bots are a **separate** niche with their own floor: | Item | Forex bots (signal / connector / algo / copy) | Binary-options bots | | --- | --- | --- | | **Commission** | 30% | 30% | | **Minimum deposit** | €500 → €650 total | €5,000 → €6,500 total | | **Payment** | Any major crypto | Any major crypto | | **Setup fee** | None | None | | **Pro Panel** | Free (included) | Free (included) | | **Time to open** | 2 business days | 4 business days | Running several countries? Every new Euro cabinet is a **World** cabinet: it can advertise in every available country — Europe, the UK, the US, LATAM, Asia, the Gulf and the whole CIS, Russia included — and you choose the countries for each campaign inside it: one cabinet, one top-up, one commission instead of opening a dozen. ## What's included - **Pro Panel** at app.adsly.pro — bulk edit, IF/THEN automation, hourly analytics, campaign groups, CSV export — free for the life of the cabinet. - **Moderation support** — a look at your copy before you submit, AI Recreate for declines, and escalation of a declined ad to a human at Telegram through Adsly. - **Per-country, topic, device and audience targeting** — including Subscriber Audience for channel growth. - **CTA buttons** — "Open Bot" for direct bot onboarding, "Join Channel" for signal-channel growth, "Open Link" for broker sign-ups. ## How it works: 4 steps **1. Apply.** Message us on [Telegram](https://t.me/adsly_pro). Tell us your bot type (signal, MT4/MT5 connector, algo/automated, copy-trade — or binary options) and target countries. **2. Setup.** We open your Euro cabinet within 2 business days on our EU entity — no licence, no KYC, no company on your side. We handle the partner paperwork. **3. Top up.** Fund with a €500 minimum (€5,000 for binary-options bots) in any major crypto. The balance appears in your Telegram Ads cabinet. **4. Launch.** Build geo-targeted campaigns with tool-framed copy, point the "Open Bot" CTA at your bot, pick your signal and analysis channels, and go live — managed end-to-end in the Pro Panel. ## Frequently asked questions ### Are forex trading bots allowed on Telegram Ads? Yes — with tool/utility framing and a risk disclaimer. Signal, connector and execution bots run as tools the user controls. The decisive factor is the copy: feature- and education-led ads pass moderation; return-promise ads do not. ### What makes a Telegram bot a better forex funnel than a landing page? The bot is both the product and the destination. The "Open Bot" CTA takes a user from one ad tap straight into the onboarding chat — no website, no separate install, no redirect that breaks on mobile. The conversion surface and the product are the same object, which no other major ad channel offers. ### Do copy-trade bots have stricter rules than signal bots? Yes. A copy-trade bot makes trade decisions for the follower, so it inherits investment-advice compliance: always include "not financial advice" and "your capital is at risk", and do not target regulated markets such as the UK, the US and Türkiye where the bot's operator is not authorised. Signal and connector bots that the user operates get lighter, tool-style framing. ### Can I advertise MT4 / MT5 connector bots? Yes. Frame the bot around what it does — connecting a MetaTrader account, executing or relaying signals, letting the trader manage positions from Telegram — with the broker account and risk limits in the user's hands, plus a risk disclaimer. ### Do I need a financial licence to open a forex-bot Euro cabinet? No. The cabinet is opened on our EU entity — no KYC and no financial licence required from you. Your bot's or broker's own regulatory status does not affect cabinet eligibility. We do not verify licences: whether your offer may be advertised in the country you target is your responsibility. ### Is a binary-options bot the same niche as a forex bot here? No. Binary options is a **separate niche** with a €5,000 minimum (€6,500 total) instead of forex's €500 (€650). Google bans binary-options advertising entirely with no certification path — which is exactly why the Telegram route matters for that bot type. ### What does traffic for a forex bot cost on Telegram? On our self-service Euro accounts the forex vertical measured €1.88 CPM, 1.89% CTR and €0.102 per click across 418k impressions (all countries blended, 3 October 2026) — the niche as a whole; we publish no narrower split. Campaigns of every account type with a trading word in the title ran at 3.22% CTR on 13.4M impressions. We put no Meta or Google price beside these: Meta's ad standards do not allow ads for CFD trading or binary options, and Google accepts CFDs and forex only from licensed providers it has approved, so there is no like-for-like number. ### Which countries deliver the best forex-bot users? We have no measured lead value by country; what follows is a working judgement. Match the geo to the bot: UAE, Qatar and Saudi Arabia for premium signal/managed-style bots; Turkey, Brazil, India and South Africa for volume signal and connector bots; Russia and the CIS for signal-channel culture. Regulation differs per country (SPK/CMB in Turkey, SEBI/RBI in India, FSCA in South Africa, CVM in Brazil), so write the copy to each geo rather than blasting all of them. ### How do I avoid a profit-guarantee rejection? Frame the bot as a faster or automated execution tool the user controls — not a money machine — and disclose risk. Sophisticated bot users distrust "guaranteed profit" claims anyway, so honest tool framing both clears moderation and converts better. ### What payment methods are accepted? Any major crypto (USDT, BTC, ETH, TON and others), which sidesteps the banking flags that routinely hit financial-service card and wire payments. ### How quickly can a bot campaign go live? The cabinet opens in 2 business days (4 for binary options). After that an ad goes live as soon as Telegram's moderation approves it: over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours. ### Ready to open your Euro cabinet for forex trading bots? Paperwork handled on our EU entity. No licence needed on your side. 2-business-day setup, funded in any crypto. Point "Open Bot" at your signal, connector, algo or copy-trade bot and acquire users in any country — every new cabinet is a World cabinet, with all of them in one cabinet. [Open Cabinet](/cabinet/) [Get Started](/login?tab=register) --- ## Telegram Ads for Token Launches — IDO / IEO / TGE, Compliance, Setup (2026) URL: https://adsly.pro/guides/euro-cabinet-for-token-launches/ Date: 2026-05-25 Tags: Niche Guide, Crypto, Token Launch, IDO, TON Token launches (IDO, IEO, fair launch, TGE) run on Telegram Ads when framed as whitelist/community, not securities sale. Crypto-vertical CPM €1.91 on our Euro accounts. Channel-target launchpad/degen channels. US-exclusion mandatory. Euro World account. Niche reality + compliance copy + FAQ. ## TL;DR Token launches are the sharpest-compliance crypto niche: - Audience: whitelist-farmers, launchpad-natives, IDO-hunters — fast-moving, urgency-responsive. - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish a token-launch price. - The compliance rule: **whitelist / community / participation framing only. Never "buy, it pumps".** - US-exclusion is mandatory for non-cleared tokens (SEC + Howey). Four launch types: 1. **IDO** (Initial DEX Offering) — launch via DEX/launchpad. 2. **IEO** (Initial Exchange Offering) — launch via CEX. 3. **Fair launch** — no pre-sale, open mint. 4. **TGE** (Token Generation Event) — the generation moment, often post-airdrop. What runs: whitelist registration, community/Telegram-channel growth pre-launch, fair-launch announcements, launchpad partnerships, post-TGE utility messaging. What gets rejected: "buy {TOKEN}, 100x potential", price predictions, guaranteed-allocation-profit, US-targeted unregistered sales. ## Audience reality - **Whitelist farmers** — register for every promising whitelist, sophisticated, fast. - **Launchpad-natives** — follow specific launchpads (DAO Maker-style, TON launchpads). - **Degen / early-liquidity hunters** — chase fair launches and early DEX liquidity. Channel-targeting is essential: launchpad-specific, IDO-aggregator, degen, and L1-ecosystem channels convert better than broad crypto geo. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not token launches specifically: we do not publish a token-launch CPM or a split by setup, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). By the wording of the creative — title, text and link — and across all account types, 1,455 token-launch campaigns delivered 3.6M impressions at a 2.17% click-through rate, with 0.3% declined; all 68,944 crypto-worded campaigns (128.5M impressions) ran at 1.95%, with 1.1% declined. Queried 3 October 2026, click-through rates without campaigns above 25% CTR: these are counts and rates on a wider base than the Euro-account row above, not prices. ## Compliance — the securities line A token sale is presumptively a securities offering under Howey (US) and equivalents elsewhere. The ONLY clean framing avoids the sale and focuses on participation: **Passes moderation:** > Join the {PROJECT} whitelist. Early community access. Fair distribution. {Launch date}. No purchase required to register. > {PROJECT} fair launch on {LAUNCHPAD}, {date}. Open participation, no pre-sale. Read the docs. **Does NOT pass:** - "Buy {TOKEN} before it 100x" — price prediction + sale. - "Guaranteed allocation, guaranteed profit" — return guarantee. - "Next {famous token}" — implied price comparison. - "Limited allocation, price rises in 24h" — manipulation + sale. US handling: geo-exclude the US for any token that is not registered or exempt there. Whether an offering may be advertised to US users at all, and under which exemption, is a question for securities counsel. ## Setup 1. Euro World account on our EU entity — every available country, chosen per campaign (US excluded). 2. Channel allow-list: launchpad-specific, IDO-aggregator, degen, L1-ecosystem channels. 3. Pre-launch phase: community/channel growth (clean, low-compliance). Launch phase: whitelist registration. Post-TGE: utility messaging. 4. Views per User: start at 1–2 (the form allows 1 to 4). 5. TON-native: whitelist mini-app completes in-Telegram — highest conversion. ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised is decided by Telegram’s moderation and by the law of each country you target, and that responsibility stays with the advertiser: - **Telegram’s rules.** The [ad guidelines](https://ads.telegram.org/guidelines) prohibit "get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments" (§5.7, as it reads on 3 October 2026). "Buy now, the price rises", guaranteed-allocation profit and "next 1000x gem" copy sit under that clause. - **Local law.** Whether a token is a security, whether a signal or yield product counts as regulated investment advice, and which licence an exchange or wallet needs are decided by the law of each country you target. Nothing in this guide is legal advice — check with local counsel before you launch in a regulated market. - **What Adsly does not do.** We do not verify licences, audit projects or pre-screen offers, and opening an account does not approve any ad — Telegram reviews each one. The only niches we do not take at all are pharma and CBD. ## FAQ ### Are token launches allowed on Telegram Ads? Yes, with whitelist / community / fair-launch participation framing. Direct token-sale promotion with price claims is rejected and carries securities risk. ### How do I avoid securities-style rejection? Frame around participation (whitelist, community, fair launch), never around buying-for-profit. No price predictions, no guaranteed allocations, no "X will pump". ### Can I target US users? Only where securities counsel confirms the offering may be advertised there. Otherwise geo-exclude the US. ### What's the best cabinet for whitelist farming? A Euro World account + launchpad-channel targeting. Whitelist mini-apps on TON convert highest, and the Euro account opens them directly. ### Is token-launch CPM higher than other crypto niches? We cannot say: we do not publish a CPM per crypto sub-niche, because the base is too thin. The measured reference is the crypto vertical as a whole — €1.91 CPM on our Euro accounts. Expect bids to climb during hot launch windows, when many projects compete for the same launchpad channels. ### What about post-TGE messaging? Lower compliance once the token is live and utility-focused. "Use {TOKEN} for {utility}" passes more easily than launch-phase sale copy. ### Does Adsly screen launches? No. We do not audit projects, verify licences or pre-screen offers, and opening an account does not approve any ad. Telegram reviews every ad against its [guidelines](https://ads.telegram.org/guidelines) — §5.7 prohibits pyramid schemes and investment offers with a guaranteed return — and compliance with the law of the countries you target stays with the advertiser. ### How fast can I launch a campaign for a TGE? A Euro cabinet opens in 2 business days. For a time-sensitive TGE, open the cabinet ahead of the launch window and pre-build creatives for instant activation. --- *Token launches are crypto's highest-urgency, highest-scrutiny niche. The whole game is participation framing — whitelist, community, fair launch — never the sale itself. Get that right, geo-exclude US for non-cleared tokens, channel-target launchpad-natives, and use TON whitelist mini-apps for the strongest conversion. The compliance discipline is non-negotiable: a token sale framed as an investment is a securities violation waiting to happen.* --- ## Telegram Ads Bulk Edit — Manage 100s of Campaigns at Once (2026) URL: https://adsly.pro/guides/telegram-ads-bulk-edit/ Date: 2026-05-25 Tags: Feature Guide, Pro Panel, Bulk Operations, Automation Telegram's own interface edits one ad at a time — painful at 50, 100 or 500 campaigns. The ADSLY Pro Panel changes CPM, budget, status, text and media on a whole selection, and copies or recreates declined ads in bulk. The operations, when they matter, and the workflow. ## TL;DR Bulk editing is the difference between managing 10 campaigns and managing 500: - Telegram's own interface: one ad at a time. Painful at scale. - ADSLY Pro Panel: CPM, budget, status, text, media, copy and recreation on a whole selection in one action. - Biggest win: launches and fixes that touch dozens of campaigns at once — a bid change across a group, a budget top-up before a promotion, declined ads re-submitted with new text. Bulk operations available: CPM (exact value, ± amount, ± percent), budget (add, decrease, withdraw all), start and pause, batch edit of title, text, media, CPM and status, copy, recreate declined ads (with AI rewording if you want it), rules, Auto CPM, export and delete. Each runs inside one account; you switch accounts without signing in again. ## When bulk editing matters The pain grows with campaign count. As a working estimate — our judgement of the clicks involved, not a measurement: - **10 campaigns**: the native interface is tolerable. - **50 campaigns**: a simple CPM bump is 50 separate edits — at about 30 seconds each, 25 minutes. - **100+ campaigns**: a full round of CPM, budget and status checks is close to two hours of clicking, per account. - **Declined ads**: every declined ad in a large launch has to be fixed and re-submitted; doing that one by one is where most of the morning goes. Bulk editing turns each of these into a selection and one action. ## The operations | Operation | What it does | When | |---|---|---| | CPM | Set an exact CPM, or raise or lower it by an amount or a percent | Delivery drop, price change in a country | | Budget | Add an amount, decrease by an amount, or Withdraw all back to the account balance | Scaling winners, ending a promotion | | Play / Pause | Switch the selection to Active or On Hold after one confirmation | Payment problem, landing page down, offer paused | | Edit | Change title, ad text, media, CPM, status or views per user; empty fields stay as they are | Rebrand, new offer wording | | Copy | Duplicate campaigns, with a new budget, CPM, group, title, text, link or media if you fill them in | Cloning a winner, staging variants | | Recreate / AI Recreate | Re-submit declined ads, optionally with new text, link, budget or CPM; AI Recreate rewords the text | Moderation declines | | Rules, Auto CPM, Export, Delete | Attach an IF/THEN rule, switch automatic bidding on or off, download Excel, CSV or PDF, remove campaigns | Hand-off to automation, reporting, clean-up | There is no bulk change of targeting: Telegram does not let an ad's targeting be edited after submission, so new targeting means a new campaign — built in bulk from the create form. ## Why declined ads make bulk tools essential A declined ad does not fix itself. On our own accounts 86.8% of reviewed TON ads, 95.6% of Euro ads and 99.9% of Stars ads end up approved (3 October 2026), so a 100-campaign launch on TON can easily bring back a dozen declines. Without bulk tools that means opening each declined ad, rewriting it and submitting it again, while the live campaigns still need their bids tuned. With the panel the same morning looks different: filter by Declined, Select All, press **Recreate** — or **AI Recreate** to have the text reworded on each attempt — then select the live campaigns and adjust CPM in one action. Review itself is fast: over 98% of 13,199 campaigns we timed in September 2026 got a decision within three hours on every account type. An account-level auto-recreate setting can re-submit declined ads after each sync without you. ## The workflow 1. Open the ADSLY Pro Panel and pick the account from the account switcher. 2. Filter campaigns by status, group, period or search. 3. Select the set — tick rows, or Select All for everything matching the filter. 4. Apply the bulk operation (CPM / budget / status / edit / copy / recreate / rules). 5. Confirm — the change runs as a background task with a progress widget, and each change is sent to Telegram campaign by campaign while you keep working. Pair bulk editing with [automation rules](/guides/telegram-ads-automation-rules/) for hands-off management. ## FAQ ### What can I bulk-edit? CPM, budget (add, decrease, withdraw all), status, title, ad text, media and views per user; plus copy, recreate, rules, Auto CPM, export and delete — on any selection inside one account. Euro, TON and Stars accounts support the same actions. ### Is bulk edit free? Bulk CPM, budget, status, edit, recreate and delete are in every plan, including Free; copy, rules, Auto CPM and export are part of the Pro and Agency plans. The Pro Panel is included with every account Adsly opens; for accounts opened elsewhere it is Free $0, Pro $129/month or Agency $229/month, with three days of Pro at sign-up. ### Why can't I do this in native Telegram Ads? Telegram's getting-started guide describes editing each ad through its own "CPM" and "Current Budget" fields and "Create similar ad" for a new version; it describes no way to select several ads and change them together. That is the gap the Pro Panel fills. ### Who needs bulk edit most? Anyone running more than a few dozen campaigns per account, agencies running many accounts, and advertisers whose launches regularly bring back declined ads. Below about 20 campaigns the native interface is tolerable — a judgement, not a measured threshold. ### What's mass recreation? Re-submitting declined ads in bulk, optionally with a new text, link, budget or CPM. AI Recreate rewords the text for you on each attempt — a few words swapped, the same meaning and language. We publish no recovery rate for it. ### Can I bulk-edit across accounts? Not in one action. A selection lives inside one account; you switch accounts from the campaign manager without signing in again and repeat the action. Rule drafts can be applied to several accounts at once, and Analytics shows all accounts together. ### How much time does it save? We have not timed customers and publish no measured figure. As a working estimate, changing CPM on 100 campaigns one by one is about 50 minutes of clicking; in the panel it is one selection and one action, and the task runs in the background. ### Does bulk edit risk errors? The action shows how many campaigns it will touch and asks for confirmation; batch edit leaves empty fields unchanged. Task History shows what each bulk task did and which campaigns failed, and the action log records every status, CPM and budget change — so a mistake is visible and can be reversed with another bulk action. --- *Bulk editing is what makes high-volume Telegram Ads management possible — editing one ad at a time collapses at 50+ campaigns. The ADSLY Pro Panel changes CPM, budget, status, text and media on a whole selection, and copies or recreates declined ads in bulk, on Euro, TON and Stars accounts. The biggest gains come from launches and fixes that touch dozens of campaigns at once.* --- ## Telegram Ads for Dating Apps — Moderation Reality, Creative and Niche Strategy (2026) URL: https://adsly.pro/guides/telegram-ads-for-dating/ Date: 2026-05-25 Tags: Vertical Guide, Dating, Apps Telegram’s ad guidelines name dating services in §5.1, so dating does not run as an ordinary self-serve campaign. How it runs through Adsly — from €5,000 of ad budget, 4 business days, launch by our manager included — and what we measured on 2,728 campaigns. ## TL;DR Dating starts from one fact: Telegram’s ad guidelines name dating services among the things ads must not promote (§5.1). With us the whole niche — three kinds of product — runs in one launch format: 1. **Mainstream dating apps** (swipe apps, serious-relationship apps, religious / professional / interest-based matchmaking). 2. **18+ dating and adult platforms** (casual dating, NSFW platforms, AI-companion and erotic chat services). 3. **Matchmaking services** (paid matchmaker, dating coach) — a service rather than an app. All three are the same niche at Adsly, on the same terms: a Euro account from €5,000 of ad budget, opened in 4 business days, with a one-off launch by our manager included. We do not publish a CPM for dating. What we have measured is the format itself — 2,728 campaigns on 17 accounts, 1.8M impressions, 2.20% CTR, none currently declined (3 October 2026) — and the all-niche Euro average, €2.97 CPM and 0.85% CTR across 257.7M impressions; country prices are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). Our working advice on positioning — a judgement, not a measurement: - "Matchmaker" framing rather than a "single?" question: §5.4 lists asking personal questions among prohibited practices. - A specific community (religious / age-band / professional) rather than a generic mass-market promise. - Concrete, checkable facts rather than vague "millions of users": §5.4 prohibits false statements. What the guidelines rule out: - "Hookup tonight" and other sexually suggestive copy (§5.1). - Nudity and "excessively exposed intimate body parts" in the creative (§5.1). - "Find your perfect match in 24h" — an unrealistic promise (§5.4). ## Why dating is its own thing Two reasons dating differs from generic consumer-app advertising on Telegram: 1. **Where the ad appears.** A sponsored message sits in the channels people read every day. Aggressive sexual framing is out of place there — and prohibited by §5.1. A dating product presents itself the way a serious consumer service does: what it is, who it is for, what it costs. 2. **The guideline itself.** §5.1 reads: "Ads must not promote graphic, shocking, or sexual content, products and services", and its examples include "nudity, sexually explicit and sexually suggestive content, including excessively exposed intimate body parts, sexual merchandize and entertainment, dating services" ([Ad Policies and Guidelines](https://ads.telegram.org/guidelines), checked 3 October 2026). The text has no carve-out for "mainstream" dating. That is why the niche is a separate launch format with us, not a self-serve campaign. ## Country prices for dating offers — what we have measured We have no dating-specific CPM. What we do have is the measured all-niche price in each market: Euro accounts billed in euros, TON accounts billed in TON. A TON figure is not a euro figure, and we do not convert one into the other. Read these as the price of the auction you are entering, not as a dating forecast. | Geo | Euro accounts, all niches | TON accounts, all niches (priced in TON) | Notes | |---|---|---|---| | United States | not measured | 0.39 TON CPM · 1.97% CTR · 14.8M impressions | English creative | | United Kingdom | not measured | 0.27 TON · 3.03% · 2.6M | English creative | | Brazil | €2.22 CPM · 1.64% CTR · 4.7M impressions | 0.61 TON · 3.65% · 2.9M | PT-BR creative, not Spanish | | Mexico | not measured | 1.30 TON · 4.91% · 499k | Spanish creative | | Indonesia | not measured | 1.82 TON · 4.90% · 2.8M | Bahasa Indonesia creative | | Turkey | €2.92 · 0.87% · 874k | 0.42 TON · 3.61% · 3.5M | Turkish creative | | Saudi Arabia | €1.69 · 1.47% · 74k | 1.21 TON · 1.26% · 6.0M | Arabic creative; check local law first | | India | €0.25 · 1.12% · 17.3M | 0.42 TON · 1.77% · 12.0M | Hindi or English creative | Euro columns: single-country campaigns on our Euro accounts, snapshot of 3 October 2026. TON columns: single-country campaigns on our TON accounts, 22 August – 3 October 2026. Since 22 August 2026 TON accounts have the same country targeting as Euro, so there is no separate "worldwide TON" price any more. We do not publish a per-niche split for these countries: the dating base is too thin. The one figure we have for the niche itself is not a price. Counting campaigns whose title names dating or adult, on all account types: 2,728 campaigns on 17 accounts, 1.8M impressions, 2.20% CTR (without campaigns above 25% CTR), none currently declined, as of 3 October 2026. All of them ran through our prepared launch, so the figure describes that format, not a raw submission. ## Positioning angles — examples For the launch the texts are prepared by us. The angles below are examples of how a dating product can describe itself and its landing page — our judgement, not texts that have been through moderation. **Mainstream dating (US/UK):** > Meet professionals who share your values. {App} — verified profiles, no swiping fatigue. 18+. Download free. **Religious / community-specific (any geo):** > {App} for {community} singles. Quality matches, not endless swipes. Built by {community} for {community}. 18+. **Matchmaking service (high-touch, B2C):** > A real matchmaker, not an algorithm. We hand-pick matches for you. Apply for a consult. **Bilingual SA (mainstream framing):** > {App} للأشخاص الجادين في العلاقات. ملفات تعريف معتمدة. للأشخاص فوق 18 سنة. > ({App} for serious-minded relationships. Verified profiles. 18+ only.) What the guidelines rule out: - "Find a hookup in your city tonight" — sexually suggestive content (§5.1). - "Single? Discover {N} singles near you" — a personal question addressed to the viewer (§5.4). - Imagery with "excessively exposed intimate body parts" (§5.1). - "Free dating, no strings attached" — "free" has to be true and the terms explicit (§5.7), and "no strings" reads as sexually suggestive (§5.1). ## How dating runs through Adsly ### The launch format One format for the whole niche. The Euro cabinet — a Telegram Ads account billed in euros — is opened on our EU entity in 4 business days; the minimum ad budget is €5,000, paid in any cryptocurrency, with no KYC. The price includes a one-off launch: we prepare the texts and the entry for moderation, and our manager sets up and launches your campaigns until they are Active. A TON account for the niche costs the same and comes with the same launch, so it is not a cheaper route. What stays with you: - The product and its landing page: they have to be what the ad says they are (§4.3). - Age gating on your side: the offer is for adults, and making sure of it is your job. - Compliance with the law of every country you target. - Running the account after the launch — yourself in the Pro Panel or on ads.telegram.org, or with our managed service ($1,000 per month plus 20% of ad spend in this niche). ### Targeting The targeting form is the same as on any Telegram Ads account: countries, languages, topics, devices, or a list of specific channels. It has no "Adult" or "Dating" topic; the closest are Psychology & Relationships and Recreation & Entertainment. For a community-specific product — religious, professional, interest-based — listing that community’s channels is the more precise route. We have not measured topic targeting against channel targeting for dating, and we publish no CTR by sub-niche. ### 18+ and adult platforms They run in the same format and on the same terms as mainstream dating. What does not change with the format: - Explicit material is not advertised at all: §5.1 prohibits nudity and sexually explicit content in the ad. - The creative stays clean; for the launch it is prepared with our manager. - Age verification on the landing page is yours to build, and the rules for it are national law. - A decline goes back to the manager. AI Recreate, which re-submits a declined ad with a new text, is built for ordinary niches. We publish no CPM and no approval rate for this niche. Talk to us at [@adsly\_pro](https://t.me/adsly\_pro) before you plan a budget. ## Local law — beyond Telegram’s guidelines A dating product answers to the law of every country it targets, and none of it is checked by us or settled by opening an account. The questions to take to local counsel: - **Age verification and child protection** — who may be shown the ad, and how you prove that a user is an adult. - **Misleading claims** — match guarantees, fake profiles and "free" that is not free are consumer-law matters in most markets. - **Personal data** — profiles, photos and location are sensitive data; consent and storage rules differ by country. - **Content rules** — what counts as acceptable imagery differs sharply between markets. - **LGBTQ+ products** — legal in some countries, restricted or criminalised in others; check before you add a country. - **Payments and subscriptions** — auto-renewal and cancellation rules for paid memberships. ## Adsly setup for dating 1. Apply through the form at [adsly.pro/cabinet](/cabinet/) or write to [@adsly\_pro](https://t.me/adsly\_pro): what you promote, the niche (dating, 18+, adult) and the countries you plan to target. 2. Pay the invoice in any cryptocurrency. The minimum ad budget is €5,000; no KYC and no company documents are asked of you. 3. The account opens within 4 business days on our EU entity. You get access to the account itself on ads.telegram.org and to the Pro Panel. 4. Launch: we prepare the texts and the entry for moderation, and our manager sets up the campaigns and launches them until they are Active. Views per User starts at 1–2 (the form allows 1 to 4). 5. After the launch, find your hours in the Pro Panel’s hourly analytics — we have no hour-of-day data for dating — and test angles in parallel: "matchmaker", "niche community", "verified profiles". ## Where the legal line runs Adsly opens the account and gives you the tools; opening an account does not approve any ad. What may be advertised is decided by Telegram’s moderation and by the law of the country you target, and that responsibility stays with the advertiser: - **Sexual content and dating services.** Telegram’s guidelines say: "Ads must not promote graphic, shocking, or sexual content, products and services", with "dating services" among the examples (§5.1, [Ad Policies and Guidelines](https://ads.telegram.org/guidelines)). With us dating and adult run only in the launch format described above: a Euro account from €5,000 of ad budget, opened in 4 business days. - **Minors.** A dating offer is for adults. Age limits, and how they must be verified, are set by the law of each country you target — check with local counsel. - **Guarantees and personal questions.** "Find love in 24 hours" is an unrealistic promise, and "Single?" is a personal question; both fall under §5.4. - **Local law.** Dating, adult content and LGBTQ+ products are legal in some countries and restricted or criminalised in others. Opening an account for a country does not make the offer lawful there. - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### Is dating allowed on Telegram Ads? Not by the text of the guidelines: §5.1 says ads must not promote sexual content and lists "dating services" among its examples, with no exception for mainstream apps. Through Adsly, dating and adult run as a separate launch format — a Euro account from €5,000 of ad budget, opened in 4 business days, with the texts and the entry prepared by us and the launch done by our manager. We publish no approval rate for the niche. ### Why "matchmaker" rather than "single?" in copy? We have no measurement showing that one earns more clicks than the other. The reason is the guidelines: §5.4 lists "highlighting personal characteristics", including asking personal questions, among prohibited practices, and "Single?" is a personal question. "Matchmaker" framing describes the service instead of the viewer. ### Can I run dating in Saudi Arabia? An account can be opened for Saudi Arabia like for any other country in the Telegram Ads directory; that does not make an offer lawful there. Whether your product may be advertised to people in the Kingdom is a question of Saudi law — check with local counsel before you add the country. All-niche prices there: €1.69 CPM on our Euro accounts (74k impressions) and 1.21 TON on TON accounts (6.0M impressions). ### What's the best geo for dating-app installs? We publish no ranking: we have no measured dating figure by country. All-niche prices on our Euro accounts run from €0.25 CPM in India to €2.92 in Turkey; on TON accounts the USA runs at 0.39 TON and the UK at 0.27 TON. Those are the price of the auction, not a forecast of installs. ### How long does dating-creative moderation take? The account opens in 4 business days; after that our manager sets up and launches the campaigns, and we promise no number of hours for that step. Once a campaign is submitted, Telegram’s review is quick: over 98% of the 13,199 campaigns we timed in September 2026, all niches, had a decision within three hours. We publish no dating-specific timing or pass rate. ### Can I use dating-app screenshots in creative? For the launch the creatives are prepared with our manager. The line the guidelines draw is §5.1: no nudity and no "excessively exposed intimate body parts". A screenshot of the interface with clothed profile photos is on the right side of that line; we have not measured screenshots against other imagery. ### What about LGBTQ+ dating? Telegram’s guidelines treat it like any other dating service — §5.1 applies — and separately prohibit ads that discriminate on the basis of sexual orientation (§5.2). The difference is local law: some countries restrict or criminalise LGBTQ+ content. Check each country with local counsel before you add it to the targeting. ### What happens if a dating ad is declined? In this niche a decline goes back to the manager who prepared the launch. On Euro accounts a declined ad can also be escalated to a human reviewer through Adsly. AI Recreate — the Pro Panel feature that re-submits a declined ad with a new text — is built for ordinary niches. --- *Dating is the niche where the guidelines decide the format: §5.1 names dating services, so the campaign is prepared and launched with a manager rather than submitted as an ordinary ad. Bring a product and a landing page that match what the ad will say, decide your countries with local counsel, and talk to us at [@adsly\_pro](https://t.me/adsly\_pro) before you plan a budget.* --- ## Telegram Ads for Web3 — dApps, DAOs, Infrastructure, Compliance (2026) URL: https://adsly.pro/guides/telegram-ads-for-defi-web3/ Date: 2026-05-25 Tags: Niche Guide, Web3, dApps, DAO, Infrastructure, TON Web3 on Telegram Ads — dApps, DAOs, L1/L2 infra, wallets, bridges, oracles. Measured: crypto vertical €1.91 CPM on our Euro accounts; ads that name DeFi 3.12% CTR and 0.5% declined on 1,309 campaigns. The broad Web3 guide (DeFi-protocol specifics are in the DeFi guide): rules, setup, FAQ. ## TL;DR Web3 on Telegram Ads, in short: - The targeting form has a Cryptocurrencies topic, ecosystem channels can be targeted by name, and TON accounts link to Telegram destinations, Mini Apps included. - Telegram’s guidelines do not prohibit crypto as such; get-rich-quick offers and investment "with guaranteed return" are prohibited (§5.7). - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish a Web3-only figure. - Ads that name DeFi: 1,309 campaigns, 8.2M impressions, 3.12% CTR and 0.5% of campaigns declined (all account types, 3 October 2026; CTR without campaigns above 25%). - This guide = broad Web3 (dApps/DAOs/infra/tooling). For DeFi protocols specifically → [DeFi guide](/guides/euro-cabinet-for-defi/). Web3 sub-segments (beyond DeFi): 1. **dApps** — consumer/utility decentralised apps. 2. **DAOs** — governance, community, contributor onboarding. 3. **L1/L2 infrastructure** — chains, rollups, scaling. 4. **Web3 tooling** — wallets, bridges, oracles, indexers, dev tools. What runs: dApp user acquisition, DAO/community growth, L1/L2 ecosystem campaigns, infra/tooling adoption, governance participation, developer onboarding, TON-ecosystem projects. What requires caution: governance-token sales (securities law in the countries you target — check with local counsel), "buy the token" framing, yield/return claims (§5.7), unaudited-protocol risk. ## Compliance scales with token-investment-likeness The Web3 compliance gradient: - **Pure infrastructure / utility / tooling** (a bridge, an oracle, a dev tool, a wallet, a dApp): lightest — the ad sells software, not a return. Standard truthful advertising. - **DAO / governance participation**: light, unless framed as token-investment. - **Token-sale-adjacent** (governance-token launch, "buy $X for governance + upside"): heavy — securities law in the countries you target (see the token-launches guide), and §5.7 on Telegram’s side. Lead with utility/participation, not token-price. "Build on {chain}", "use {dApp}", "join the {DAO}" describe software and stay clear of §5.7; "buy {TOKEN}, it appreciates" is an investment promise. ## Who the campaigns are aimed at - **Web3 developers / builders** — building on chains, using infra/tooling. - **dApp / ecosystem users** — consumer-Web3, TON-native. - **DAO / governance participants** — community, contributors, voters. Channel-target: L1/L2-ecosystem (TON/Ethereum/Solana/Base), Web3-dev, DAO, specific-project channels — the channels these people already read. We publish no audience split: we have not measured who clicks. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not Web3 specifically: we do not publish a Web3-only CPM or a split by setup, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). Counted another way — ads whose title, text or link names DeFi, on all account types — we see 1,309 campaigns, 8.2M impressions, a 3.12% CTR and 0.5% of campaigns declined (3 October 2026; CTR without campaigns above 25%). That set mixes Euro, TON and Stars accounts, so it carries no single CPM, and it is counted differently from the row above: do not read one as a correction of the other. ## Copy that stays inside the rules **dApp / utility:** > {dApp}: {specific utility} on {chain}. Connect your wallet, start using. No token purchase required. **L1/L2 infrastructure:** > Build on {chain}: {performance/cost advantage}. Grants + docs for developers. Start shipping. **DAO:** > Join the {DAO}: govern {protocol}, contribute, vote. Open participation. **Tooling:** > {Tool}: {infra capability — bridge/oracle/indexer}. Integrate in minutes. Developer-first. What to keep out of the ad: - "Buy {TOKEN}, governance + upside" — securities-adjacent. - "Guaranteed staking/governance yield" — yield guarantee (§5.7). - Unaudited protocol hiding smart-contract risk. ## Adsly setup for Web3 1. Euro World account on our EU entity — every available country, chosen per campaign; Mini Apps, bots, channels and external websites from one account. Crypto starts from €1,000 of ad budget. Choose the countries you target with your counsel. 2. Channel allow-list: L1/L2-ecosystem, Web3-dev, DAO, specific-project channels. 3. Views per User: start at 1–2 (the form allows 1 to 4). 4. Utility/participation framing; token-sale offers follow the [token-launches guide](/guides/euro-cabinet-for-token-launches/). 5. TON-native dApps: route the CTA into the Mini App, so the first use happens inside Telegram. ## Where the legal line runs Adsly opens the account and gives you the tools; opening an account does not approve any ad. What may be advertised is decided by Telegram’s moderation and by the law of the country you target, and that responsibility stays with the advertiser: - **Investment promises.** Telegram’s guidelines prohibit "get-rich-quick offers" and "offers of investment with guaranteed return" (§5.7, [Ad Policies and Guidelines](https://ads.telegram.org/guidelines)): "buy the token, it appreciates" and guaranteed yield fall there. - **Token sales and securities law.** Whether a governance token is a security, and where it may be offered, is decided by the law of each country you target — the United States included. Check with local counsel; we do not verify registrations or licences. - **Smart-contract risk.** §5.7 also prohibits "concealing or masking significant information about the promoted paid product": an unaudited protocol should say that it is unaudited. - **Impersonation.** §5.3 prohibits "impersonating public figures or brands" and misusing brand logos — the usual shape of a fake-airdrop or rug-pull ad. - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### What’s the difference from the DeFi guide? This is broad Web3 — dApps, DAOs, L1/L2 infra, tooling. The [DeFi guide](/guides/euro-cabinet-for-defi/) is DeFi-protocol-specific (DEX/lending/yield/perps with impermanent-loss + smart-contract disclosures). Use both. ### Why advertise Web3 on Telegram? Because the audience can be targeted where it reads: a Cryptocurrencies topic, ecosystem channels by name, and Mini Apps as a destination on TON accounts. Telegram’s guidelines do not prohibit crypto as such. On our accounts, ads that name DeFi are declined in 0.5% of campaigns, against 5.0% across all campaigns (3 October 2026). ### How does compliance scale? With token-investment-likeness. Pure infra/utility/tooling = light (the ad sells software). Token-sale-adjacent = heavy (securities law in each country you target, plus §5.7). ### Can I advertise an L1/L2 chain? Yes — developer + user acquisition with utility/performance framing. "Build on {chain}, {advantage}" describes software and has nothing in it that §5.7 targets. ### What about DAOs? Participation/governance framing runs light. Avoid framing governance tokens as investments. ### Best cabinet? A Euro World account. It reaches Mini Apps, bots and channels — the native Web3 stack on Telegram — as well as external websites, in every available country chosen per campaign, and a declined ad can be escalated to a human through Adsly. A TON cabinet has had the same country targeting since 22 August 2026, but it links to Telegram destinations only, and TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. ### What CTR should I expect for Web3? We do not publish a Web3-only CTR. Two measured references: the crypto vertical on our self-service Euro accounts — 0.53% CTR at €1.91 CPM (821k impressions, all countries, 3 October 2026), below the 0.85% average across all Euro campaigns; and ads that name DeFi on all account types — 3.12% CTR on 8.2M impressions (without campaigns above 25% CTR). The two are counted differently, so neither corrects the other. Channel-targeting the ecosystem channels where Web3-native users already are is the lever to test. ### Does Adsly check Web3 projects? No. We do not screen offers or verify licences, and opening an account does not approve any ad — every ad goes through Telegram’s moderation. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved (3 October 2026). The licence and compliance with the law of the country you target are your responsibility. The only niches we do not take are pharma and CBD. --- *Web3 projects reach their audience on Telegram through the channels it already reads. The more an offer looks like a token investment, the heavier the legal load: pure infra/utility is light, token sales are heavy. Lead with utility/participation, run TON-native where the product lives in Telegram, and route dApp CTAs into Mini Apps. For DeFi-protocol specifics use the DeFi guide; for token launches use the token-launches guide.* --- ## Telegram Ads for E-commerce & Retail — Channel Targeting, Setup (2026) URL: https://adsly.pro/guides/telegram-ads-for-ecommerce/ Date: 2026-05-25 Tags: Vertical Guide, E-commerce, Retail, D2C E-commerce on Telegram Ads: targeting is built around channels, topics and channel audiences, so the levers are channel selection, local payment (PIX/UPI/GCash) and image/video creative. No measured e-commerce figure; measured country prices, where Telegram’s guidelines draw the line, setup, FAQ. ## TL;DR E-commerce on Telegram is channel-driven: - No e-commerce CPM published (the base is too thin); the all-niche Euro average is €2.97 CPM and 0.85% CTR over 257.7M impressions. No rule in Telegram’s guidelines is aimed at retail as such. - Targeting is built around channels, topics and channel audiences → plan by where buyers read. - Image/video creative is essential — it has to sell on first impression. - Local payment (PIX/UPI/GCash/Telebirr/bKash) belongs in the funnel in emerging markets — our judgement, not a measured result. What runs: D2C / niche products, deal-driven retail, fashion/beauty, electronics, hobby products, dropshipping, marketplace platforms, subscription boxes. What Telegram’s guidelines rule out: counterfeit and replica goods (§5.12), unverified health claims (§5.8), hidden purchase terms (§5.7), and alcohol, tobacco and weapons (§5.9, §5.10). ## The structural difference from Meta Meta e-commerce relies on the pixel: retargeting, lookalikes, conversion optimization. The Telegram ad form is built differently — countries, languages, topics, devices, the audiences of channels you name, or specific channels, bots and search — so the playbook is different: - **Channel-targeting replaces lookalikes** — target deal channels, hobby/niche communities, product-category channels where buyers already cluster. - **Local payment closes the order** — in emerging markets, offer PIX (BR), UPI (IN), GCash/Maya (PH), Telebirr (ET), bKash (BD) or InstaPay (EG) at checkout. We have not measured its effect on conversion; it is our working advice. - **Creative carries more weight** — the first impression has to sell. Image/video is essential. ## Country prices — what we have measured We do not publish an e-commerce CPM: the base is too thin. What we have measured is the all-niche price per country. Euro accounts are billed in euros, TON accounts in TON, and the two are not converted into each other. | Region | Euro accounts, CPM (all niches) | TON accounts, CPM in TON (all niches) | Notes | |---|---|---|---| | Emerging (BR/MX/ID/EG/PK/BD) | Brazil €2.22 | Egypt 0.20 · Bangladesh 0.24 · Brazil 0.61 · Mexico 1.30 · Indonesia 1.82 | Local payment at checkout | | CIS / Turkey | Uzbekistan €0.20 · Russia €2.68 · Turkey €2.92 | Uzbekistan 0.26 · Turkey 0.42 | Russian / Turkish creative | | SEA (VN/PH/TH/MY) | not measured | Thailand 0.79 · Philippines 1.11 · Malaysia 1.87 · Vietnam 4.09 | GCash/Maya/PromptPay | | MENA (UAE/SA) | UAE €1.42 · Saudi Arabia €1.69 | Saudi Arabia 1.21 · UAE 3.79 | Arabic / English creative | | Western (US/UK) | not measured | UK 0.27 · USA 0.39 | English creative | Euro: single-country campaigns on our Euro accounts, snapshot of 3 October 2026. TON: single-country campaigns on our TON accounts, 22 August – 3 October 2026. Pakistan we have not measured on either account type. CTR and volume for every country are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Copy that stays inside the rules **D2C / niche product:** > {Product}: {benefit}. {Price}. Free shipping over {amount}. Pay with {local method} or COD. **Deal / flash:** > {Discount}% off {category} this week. {Local payment}. Shop now. **Fashion / beauty:** > {Brand} {collection}. {Visual hook}. Delivered in {N} days. {Payment methods}. What the guidelines rule out: - Counterfeit and replica goods (§5.12; third-party rights, §5.3). - "Miracle" product claims — weight loss, health miracles (§5.8). - "Free" offers with hidden costs (§5.7). - Weapons, alcohol, tobacco and drugs (§5.9, §5.10). ## Adsly setup for e-commerce 1. Euro World account on our EU entity — every available country, with the target markets chosen per campaign; it links straight to your store and to channels and bots alike. Ad budget from €500. 2. Local-language creative + local payment at checkout (our working advice for emerging markets). 3. Image/video creative — essential; the image has to sell. Show the product. 4. Channel allow-list: deal, category, hobby/niche, fashion/beauty channels. 5. Views per User: start at 1–2 (the form allows 1 to 4). 6. Measure orders on your side: the Pro Panel accepts inbound postbacks from your shop or tracker and shows leads, purchases and revenue next to each campaign. ## Where the legal line runs Adsly opens the account and gives you the tools; opening an account does not approve any ad. What may be advertised is decided by Telegram’s moderation and by the law of the country you target, and that responsibility stays with the advertiser: - **Counterfeit and replica goods.** Telegram’s guidelines prohibit "counterfeit products, including fake or bootleg goods" (§5.12, [Ad Policies and Guidelines](https://ads.telegram.org/guidelines)). - **Health and weight-loss products.** §5.8 prohibits "products with unverified claims of healthful, curative or stimulating effects" and names weight-loss products and dietary supplements. With us supplements are a separate niche (nutra), not ordinary retail. - **Alcohol, tobacco, weapons.** Prohibited by §5.9 and §5.10, whatever the country. - **"Free" with hidden charges.** §5.7 requires the terms of purchase of a paid product to be "explicit and easy to understand". - **Consumer law.** Delivery times, returns, price display and import duties are regulated country by country — check with local counsel in each market you sell to. - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### Is e-commerce cheaper on Telegram than Meta? We do not have an e-commerce CPM to set against Meta’s. What we have measured: the all-niche Euro average is €2.97 CPM, and single-country Euro prices run from €0.20 (Uzbekistan) to €2.92 (Turkey) — compare that with your own Meta CPM in the same market. The trade-off is in how you target: by channels, topics and channel audiences, with creative and local payment doing the rest. ### How do I reach buyers again? Through your own Telegram channel or bot: a subscriber sees every post, so the ad’s job is to win the subscription and the channel does the follow-up. In the ad form you can also target the audience of a channel you name. We have not measured site-visitor retargeting on Telegram and make no claim about it. ### What’s the conversion lever in emerging markets? In our judgement, local payment at checkout — PIX (BR), UPI (IN), GCash (PH), Telebirr (ET), bKash (BD), InstaPay (EG). We have not measured it; the logic is that a cheap click is wasted if the buyer cannot pay the way they usually do. ### Image or text creative? Image/video — essential: the creative has to sell on first impression. ### Best markets for e-commerce? We publish no ranking: we have no measured e-commerce figure by country. Prices differ sharply inside each group (see the table above), so check the country before you assume it is cheap, and match the market to your product’s price point. ### Can I run dropshipping? Yes, with truthful product/shipping claims. No counterfeit goods, no fake "free", realistic delivery times. ### What about marketplace platforms? They follow the same pattern — channel-target category communities and send the click to the app or marketplace signup. We have no measured figure for marketplaces. ### Does Adsly check my products before launch? No. We do not screen offers or verify licences, and opening an account does not approve any ad — every ad goes through Telegram’s moderation. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved (3 October 2026). The licence and compliance with the law of the country you target are your responsibility. The only niches we do not take are pharma and CBD. --- *E-commerce on Telegram is planned differently from Meta: you target channels, topics and channel audiences, add local payment at checkout (PIX/UPI/GCash) and let image/video creative sell on first impression. Measure orders on your side, and keep it clean — no counterfeits, no miracle claims, no fake "free".* --- ## Telegram Ads for Education & Online Courses — Funnels, Setup (2026) URL: https://adsly.pro/guides/telegram-ads-for-education/ Date: 2026-05-25 Tags: Vertical Guide, Education, EdTech, Courses Education is an ordinary Telegram Ads niche: no dedicated rule in Telegram’s guidelines beyond honest claims. Free-lesson funnels into a channel, targeting by the Education topic or by subject channels, measured country prices (India €0.25 CPM on Euro accounts), Adsly setup and FAQ. ## TL;DR EdTech on Telegram Ads, in short: - No education-specific rule in Telegram’s guidelines; the general ban on deceptive claims (§5.4) applies. - No EdTech CPM published; the all-niche Euro average is €2.97 CPM and 0.85% CTR over 257.7M impressions. India (€0.25) and Uzbekistan (€0.20) are the cheapest Euro markets we have measured. - No Telegram user count by country has a source we could trace, so we quote none. For scale: India had 1.03 billion internet users at the end of 2025, 70.0% of its population ([DataReportal, Digital 2026: India](https://datareportal.com/reports/digital-2026-india)) — internet users, not Telegram users. - The funnel that fits Telegram: free lesson or free channel first → paid programme. What runs: online courses, skills/bootcamps, language learning, exam prep, professional certification, upskilling, tutoring platforms, EdTech apps. What requires caution: "guaranteed job / salary" claims, fake-certification/accreditation claims, misleading outcome promises. ## Why EdTech fits Telegram - Study channels, exam-prep groups and skill communities already exist on Telegram, and an ad can target them by name. - Free-content-first matches Telegram’s channel model: free mini-course in a channel → upsell to paid. - Several large markets are among the cheapest we buy: India €0.25 and Uzbekistan €0.20 on Euro accounts; Egypt 0.20 TON and Bangladesh 0.24 TON on TON accounts. ## Country prices — what we have measured We do not publish an EdTech CPM: the base is too thin. Below is the measured all-niche price per country. Euro accounts are billed in euros, TON accounts in TON; the two are never converted into each other. | Geo | Euro accounts, CPM (all niches) | TON accounts, CPM in TON (all niches) | Notes | |---|---|---|---| | India / Bangladesh / Pakistan | India €0.25 | Bangladesh 0.24 · India 0.42 | Local-language creative; Pakistan not measured | | CIS (RU-diaspora / KZ / UZ) | Uzbekistan €0.20 · Kazakhstan €1.09 (thin: ~11k impressions) | Uzbekistan 0.26 | Russian creative | | SEA (VN / PH / ID) | not measured | Philippines 1.11 · Indonesia 1.82 · Vietnam 4.09 | Local-language; not a cheap region on TON | | MENA / Africa (EG / MA / ET / NG) | not measured | Egypt 0.20 · Morocco 0.21 (thin: 27k impressions) · Nigeria 0.35 | Arabic / French / local; Ethiopia not published (one advertiser) | | Western professional (US/UK upskilling) | not measured | UK 0.27 · USA 0.39 | English creative | Euro: single-country campaigns on our Euro accounts, snapshot of 3 October 2026. TON: single-country campaigns on our TON accounts, 22 August – 3 October 2026. CTR and volume per country are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## The free-lesson-first funnel The pattern we recommend for EdTech on Telegram — our judgement, not a measured result: 1. Ad offers a **free** lesson / mini-course / resource (low friction). 2. CTA → Telegram channel join or free signup. 3. Nurture in-channel with value. 4. Upsell to the paid program. We have not measured free-first against a direct paid-course ad. The reasoning is simple: the reader samples the course before paying, and a click into a channel is the action Telegram Ads is built around. ## Copy that stays inside the rules **Online course (free-first):** > Learn {skill} — free 5-day mini-course on Telegram. {N},000 students. Join the channel. **Skills / bootcamp:** > {Bootcamp}: become a {role} in {N} weeks. Project-based. Payment plans available. **Language learning:** > Speak {language} confidently. {App}: 10 min/day, free to start. What the guidelines rule out (§5.4, deceptive claims): - "Guaranteed job after this course" — outcome guarantee. - "Accredited by {body}" without real accreditation. - "Earn {salary} guaranteed" — income guarantee. ## Adsly setup for education 1. Euro World account on our EU entity — every available country, with the target markets chosen per campaign. Ad budget from €500. 2. Local-language creative is essential (Hindi/Arabic/Bengali/Vietnamese/Russian/etc.) — English only for Western professional upskilling. 3. Free-lesson-first funnel — CTA into a free channel/mini-course, not a direct paid pitch. 4. Channel allow-list: subject/skill/exam-prep/language channels. 5. Views per User: start at 1–2 (the form allows 1 to 4). ## Where the legal line runs Adsly opens the account and gives you the tools; opening an account does not approve any ad. What may be advertised is decided by Telegram’s moderation and by the law of the country you target, and that responsibility stays with the advertiser: - **Outcome claims.** Telegram’s guidelines prohibit "false statements, claims or offers" (§5.4, [Ad Policies and Guidelines](https://ads.telegram.org/guidelines)): "guaranteed job", "guaranteed salary" and "earn $X after this course" fall there. - **Accreditation and diplomas.** Whether a course may call itself accredited, certified or degree-granting is decided by the education law of the country you target — check with local counsel. We do not verify accreditation. - **Income courses.** §5.7 names "get-rich-quick offers" and "offers of investment with guaranteed return": a trading or earnings course that promises income is judged under that rule, not as education. - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### Is EdTech a good Telegram Ads vertical? It is an ordinary one: no education-specific rule in Telegram’s guidelines, an Education topic in the targeting form, and study channels you can target by name. We have no measured figure for the niche, so judge it on your own campaigns. ### What’s the best funnel? Free-lesson-first: free mini-course / channel join → nurture → paid program. That is our recommendation, not a measured comparison — we have not tested it against direct paid-course ads. ### Cheapest markets? On our measured prices: India (€0.25) and Uzbekistan (€0.20) on Euro accounts; Egypt (0.20 TON) and Bangladesh (0.24 TON) on TON accounts. SEA is not uniformly cheap: Vietnam runs at 4.09 TON. A cheap auction is not a cheap student — judge each market by your own cost per enrolment. ### Local language or English? Local-language essential for emerging markets (Hindi/Arabic/Bengali/Vietnamese/Russian). English only for Western professional upskilling. ### Can I claim job outcomes? Reference outcomes honestly ("graduates work at...") but no guarantees ("guaranteed job/salary"). No fake accreditation. ### Why channel-target? Subject, skill and exam-prep channels put the ad in front of people already reading about the subject. We have not measured channel targeting against broad country targeting for education — test both. ### What about language-learning apps? They fit the same pattern — "10 min/day, free to start" plus local-language creative — and the form has a Foreign Language Learning topic. A language tool built as a Mini App can be the ad’s destination. ### Does Adsly check my course before launch? No. We do not screen offers or verify licences, and opening an account does not approve any ad — every ad goes through Telegram’s moderation. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved (3 October 2026). The licence and compliance with the law of the country you target are your responsibility. The only niches we do not take are pharma and CBD. --- *EdTech is an ordinary Telegram Ads niche with one advantage: a free lesson in a channel is a natural first step. Run local-language creative, target the Education topic or subject channels, lead with free value, and judge the campaign by your own cost per enrolled student — we publish no benchmark for it. Keep outcome claims honest: no guaranteed jobs, no accreditation you cannot show.* --- ## Telegram Ads for Fintech & Finance — Compliance, Setup (2026) URL: https://adsly.pro/guides/telegram-ads-for-fintech/ Date: 2026-05-25 Tags: Vertical Guide, Fintech, Finance, Payments, Compliance Fintech is a regulated, high-value Telegram Ads vertical — neobanks, payments, lending, investing, e-money. Licensed providers disclose; consumer-finance rules apply per geo. Local-payment-rail framing. Measured country prices + Adsly setup + FAQ. ## TL;DR Fintech is regulated, high-value, and rail-driven: - Licensed almost everywhere — clean path = reference your license + consumer-finance disclosures. - No fintech CPM published; the all-niche Euro average is €2.97 CPM and 0.85% CTR over 257.7M impressions. - Emerging markets: build the funnel around the local payment rail — our working assumption, not a measured result. Sub-segments: 1. **Neobanks / digital banking** — accounts, cards, payments. 2. **Lending / credit / BNPL** — consumer/SME credit (APR disclosure). 3. **Investing / wealth** — brokerage, robo, funds (capital-at-risk). 4. **Payments / remittance / e-money** — transfers, wallets, cross-border. What runs: licensed neobanks, payments/e-money, remittance, regulated lending, regulated investing/wealth, insurance, SME-fintech. What requires caution: unlicensed deposit-taking/lending, "guaranteed returns" (investing), APR-hidden lending, predatory-loan terms, crypto-fintech (inherits crypto rules). What Telegram's ad rules prohibit outright (section 5.7): payday loans, cash loans and short-term loans, offers of investment with a guaranteed return, and concealed fees or terms. ## The compliance reality — licensed almost everywhere Fintech touches regulated activities (holding funds, lending, investment), so it’s licensed in nearly every market: - **Neobanks / e-money**: central-bank / e-money license (CBUAE, BNM, BSP, SARB, FCA, etc.). - **Lending**: consumer-credit regulation — APR disclosure mandatory, anti-predatory rules. - **Investing**: securities regulation — capital-at-risk disclosure, no guaranteed returns. - **Payments/remittance**: payment-institution / MSB licensing. Clean path: reference your license + the right consumer-finance disclosure for the sub-segment. Unlicensed fintech (deposit-taking, lending, investing without authorisation) = don’t. Telegram adds its own layer. Its [ad guidelines](https://ads.telegram.org/guidelines) do not ask an advertiser for a licence, but section 5.7 prohibits payday loans, cash loans and short-term loans, get-rich-quick offers and offers of investment with a guaranteed return, and requires the terms of a paid product to be explicit. Section 5.4 prohibits addressing the viewer’s financial situation — “Looking to pay off high debt?” is the guidelines’ own example of what not to write. ## Country prices — what we have measured We do not publish a fintech CPM: the base is too thin. Below is the measured all-niche price per country. Euro accounts are billed in euros, TON accounts in TON; the two are never converted into each other. | Geo | Euro accounts, CPM (all niches) | TON accounts, CPM in TON (all niches) | Notes | |---|---|---|---| | Emerging (BR/MX/ID/PH/EG/PK) | Brazil €2.22 | Egypt 0.20 · Brazil 0.61 · Philippines 1.11 · Mexico 1.30 · Indonesia 1.82 | Local-rail integration is our working assumption; Pakistan not measured | | MENA (UAE/SA) | UAE €1.42 · Saudi Arabia €1.69 | Saudi Arabia 1.21 · UAE 3.79 | High-value buyer, Sharia-finance angle | | CIS / Turkey | Uzbekistan €0.20 · Russia €2.68 · Turkey €2.92 | Uzbekistan 0.26 · Turkey 0.42 | Russian/Turkish creative | | Western (US/UK/EU) | not measured | France 0.24 · UK 0.27 · Germany 0.27 · USA 0.39 · Italy 0.43 | Licensed, high-value | | South Africa (FSCA) | not measured | too thin to quote (one advertiser) | Mature, FSP disclosure | Euro: single-country campaigns on our Euro accounts, snapshot of 3 October 2026. TON: single-country campaigns on our TON accounts, 22 August – 3 October 2026. CTR and volume per country are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Compliance copy that passes The templates below carry the disclosure each sub-segment needs. They are a starting point, not a guarantee: every ad still goes through Telegram’s review, and the text is limited to 160 characters including spaces. **Neobank / e-money:** > {Brand}: digital banking, zero fees. Licensed by {regulator}. Funds held with {partner bank}, protected up to {amount}. **Lending / BNPL (APR disclosure):** > {Brand}: borrow up to {amount}. Representative APR {X}%. Subject to eligibility. Late fees apply. **Investing (capital-at-risk):** > {Brand}: invest from {amount}. Capital at risk; value can go down. Past performance is not a guide. Regulated by {regulator}. **Remittance:** > Send money to {country} instantly. Low fees. Licensed money-transfer provider. What does not belong in the copy: - "Guaranteed investment returns" — securities violation. - Lending without APR disclosure. - Unlicensed deposit-taking. - Predatory-loan terms / hidden fees. ## Adsly setup for fintech 1. Euro World account on our EU entity — every available country, with the countries you target chosen per campaign; it covers website destinations and destinations inside Telegram alike. Minimum ad budget: €500 for banking, payments, lending and insurance; €1,000 when the product is investing, stocks or crypto. 2. Reference license + sub-segment disclosure (APR / capital-at-risk / fund-protection). 3. Emerging markets: local-payment-rail framing (PIX/UPI/GCash/Telebirr/bKash/InstaPay) — our working assumption for conversion, to be tested on your own numbers. 4. Channel allow-list: fintech, finance, investing, payments, SME channels. 5. Keep views per user low in the campaign settings. 6. Sharia-finance angle for MENA / Malaysia / Indonesia (a differentiator worth testing). ## What Telegram's rules do not allow - Offers of investment with a guaranteed return, and claims of insider tips. - Payday loans, cash loans and other short-term loans. - Concealed fees, terms or payment deadlines of a paid product. - Get-rich-quick offers, pyramid schemes and multilevel marketing. All four come from section 5.7 of the ad guidelines. Crypto-fintech follows the crypto rules on top of these — see the crypto guides. ## FAQ ### Is fintech a good Telegram Ads vertical? It can be. Telegram’s targeting includes the topics “Economy & Finance”, “Investments” and “Cryptocurrencies”, so the audience can be reached directly, and the compliance bar (licensing + disclosures) is manageable for licensed providers. We have no fintech-specific performance figure, so judge it on your own test. ### Do I need a license? For regulated activities (banking, lending, investing, payments) — yes, in nearly every market. Reference it in the creative. Unlicensed fintech in those activities = don’t advertise. ### What disclosures are mandatory? By sub-segment: APR for lending, capital-at-risk + "past performance" for investing, fund-protection for e-money/banking, licensing for all. ### What’s the emerging-market conversion lever? Our working assumption is local payment-rail integration — PIX (BR), UPI (IN), GCash (PH), Telebirr (ET), bKash (BD), InstaPay (EG): a funnel that ends in a payment method people already use. We have no conversion data to prove it, so test it against your current funnel. ### What about Sharia-compliant fintech? A differentiator worth testing in MENA, Malaysia and Indonesia. Describe the product — Sharia-board certification, Islamic-finance structure — and not religious practice: Telegram’s guidelines prohibit ads that promote religious beliefs (section 5.5). ### Is crypto-fintech covered here? Crypto-fintech (exchanges, wallets, crypto-payments) inherits crypto-niche compliance — see the [crypto guide](/guides/crypto-telegram-ads-2026-guide/). For reference, the crypto vertical as a whole measured €1.91 CPM and 0.53% CTR on our self-service Euro accounts (821k impressions, all countries), and a crypto account starts at a €1,000 ad budget. This guide is traditional/regulated fintech. ### Cheapest vs premium? We do not publish a fintech CPM, and auction price does not follow the premium/emerging split neatly: on Euro accounts the UAE runs at €1.42 and Turkey at €2.92. Western and MENA markets are where licensed, higher-ticket products are sold; in emerging markets local-rail integration is the first thing we would test. Check the measured country price in the table above. ### Does Adsly verify fintech licenses? No. We do not ask for documents and do not check licences: a licence is not a criterion on our side. Whether your product needs one is decided by the law of the countries you target, and what your ad may say is decided by Telegram’s moderation. --- *Fintech is a regulated, high-value vertical — licensed almost everywhere, so the clean path is license-reference + the right consumer-finance disclosure (APR for lending, capital-at-risk for investing, fund-protection for banking). In emerging markets our working assumption is a funnel built around the local payment rail (PIX/UPI/GCash/Telebirr). Sharia-finance is a differentiator worth testing in MENA and Southeast Asia. Crypto-fintech follows the crypto guides.* --- ## Telegram Ads for Forex Trading — The Broker & Signal Playbook (2026) URL: https://adsly.pro/guides/telegram-ads-for-forex-trading/ Date: 2026-05-25 Tags: Vertical Guide, Forex, CFD, Trading, Compliance How to advertise forex on Telegram Ads: why Meta and Google block FX and CFDs, the per-country regulatory reality (SPK, SEBI, CMA, FSCA, CVM, CySEC), moderation-safe copy, channel-led targeting, and a campaign-structure playbook. Forex measured at €1.88 CPM. ## Why forex is Telegram's flagship vertical Most verticals treat Telegram as an extra channel. Forex treats it as home. The audience already lives there: signal channels where traders check the morning analysis before the London open, copy-trading groups, prop-firm communities, broker-affiliate networks. When your ad appears, the user is already in a trading mindset — not scrolling past it between a dropshipping ad and a dating ad. That matters because the rest of the paid-acquisition map is closed or hostile to forex. The honest comparison isn't "Telegram is a bit cheaper" — it's "Telegram takes the vertical at all, with copy that clears moderation, while the big two platforms make you fight for every campaign." This is the strategy-level playbook: where forex is allowed, why the other platforms block it, how the per-country regulatory reality shapes targeting, what copy survives moderation, and how to structure a campaign. For cabinet mechanics, pricing tiers and the full country list (any country), see the companion guide, [Euro Cabinet for Forex](/guides/euro-cabinet-for-forex/). ## Why Meta and Google block forex (and Google bans binary options entirely) Forex advertisers do not leave Meta and Google because Telegram is trendy. They leave because the doors are mostly shut. - **Meta (Facebook / Instagram).** The advertising standards list binary options, contract-for-difference trading and initial coin offerings among the financial instruments ads can't promote, and say advertisers of financial products may have to verify their identity and show they are authorised by the regulator of the country they target ([Meta, financial and insurance products and services](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/financial-services), updated 30 April 2026). - **Google Ads.** CFDs, rolling spot forex and financial spread betting are allowed only for a licensed provider or aggregator that Google has approved, in eligible locations, and destinations that give trading signals for these products are not allowed. On binary options the policy is one line: "Ads for binary options or equivalent financial products are not allowed" ([Google Ads, financial products and services](https://support.google.com/adspolicy/answer/2464998)). So the platform that actually accepts the vertical — with feature-led, risk-disclosed copy — wins the category by default. On our self-service Euro accounts the forex vertical measured **€1.88 CPM**, **1.89% CTR** and **€0.102 per click** across 418k impressions (3 Oct 2026). That is forex as a whole with all countries blended — the country you target moves the price more than the niche does, so check the [measured CPM by country](/guides/telegram-ads-cpm-by-country/) before you budget a geo. An open door plus a higher-intent, already-trading audience is the combination that makes the channel work. Across every account type, campaigns whose title names forex, fx, trading, a broker or signals give a wider base: 19,941 campaigns on 146 accounts, 13.4M impressions, 3.22% CTR and 1.4% declined by moderation (3 October 2026; click-through rates leave out campaigns above 25% CTR). On Euro accounts they cost €6.76 per thousand impressions and €0.25 a click at 2.73% CTR; on TON accounts 1.97 TON per thousand and 0.061 TON a click at 3.33% CTR. This is a different cut from the €1.88 figure: that one is self-service Euro accounts opened for the forex niche, this one is every campaign we run with a trading word in its title. Inside that set, signal channels (5,650 campaigns, 6.1M impressions) measured 2.60% CTR with 1.3% declined, CFD campaigns (276 campaigns, 2.23M impressions) 0.71% with 0.7% declined, and prop or funded-account campaigns (578 campaigns, 280k impressions) 1.19% with 2.9% declined; campaigns titled for forex or a broker alone ran at 4.49% CTR. ## The country-by-country regulatory reality This is where most resellers get forex wrong, and where per-country targeting earns its keep. Forex regulation isn't global — it's per-jurisdiction. Your *choice of geo* and your *copy* both follow the local rulebook. A single worldwide blast with one piece of copy is the classic way forex campaigns get killed. The reality by major buyer geo: - **Turkey (SPK / CMB).** Since February 2017 the Capital Markets Board has capped leverage on leveraged FX trades at 10:1 and required a minimum initial collateral of TRY 50,000 ([Official Gazette no. 29975, summarised by Moroğlu Arseven](https://www.morogluarseven.com/insights/ma-gazette-en/magazette-edition-40-8-march-2017/turkey-decreases-capital-markets-leverage-ratio-and-introduces-new-initial-margin-requirement/)). Copy built on high leverage describes something a broker licensed in Türkiye cannot offer — lead with education or analysis. - **India (SEBI / RBI).** The RBI states that residents may undertake forex transactions only with authorised persons and for permitted purposes under FEMA, and electronically only on RBI-authorised platforms or on the NSE, BSE and MSE ([RBI FAQ, 28 August 2024](https://www.rbi.org.in/commonman/english/scripts/FAQs.aspx?Id=3347)); it also publishes an [Alert List](https://www.rbi.org.in/scripts/bs_viewcontent.aspx?Id=4235) of unauthorised platforms, last updated on 19 November 2025. Advertise education and market commentary — not "trade any pair with an offshore broker". - **UAE (CMA / DFSA / FSRA).** Since 1 January 2026 the mainland regulator is the Capital Market Authority, the legal successor of the SCA under Federal Decree-Laws 32 and 33 of 2025; the DIFC and ADGM free zones are supervised by their own regulators, the DFSA and the FSRA ([Cleary Gottlieb](https://www.clearygottlieb.com/news-and-insights/publication-listing/uae-capital-markets-overhaul-2026-new-regulatory-framework-for-the-capital-market-authority)). Which of the three licensed the broker decides where in the UAE it may market — confirm it before you target. - **South Africa (FSCA).** Issuing CFDs as principal requires authorisation as an over-the-counter derivative provider (ODP) under the Financial Markets Act; a financial-services-provider licence under FAIS alone does not cover it ([DLA Piper, April 2022](https://www.dlapiper.com/en-us/insights/publications/2022/04/the-fate-of-unlicensed-trading-platforms)). If the copy names the FSCA, name the licence the broker actually holds. - **Brazil (CVM).** The CVM treats forex contracts as securities: a foreign broker that offers them to residents of Brazil has to be registered or work through a CVM-registered institution, otherwise the offer is irregular ([CVM, updated 16 October 2025](https://www.gov.br/cvm/pt-br/acesso-a-informacao-cvm/perguntas-frequentes-da-cvm/mercado-forex-qual-o-posicionamento)). Lead with education and analysis in Portuguese, not with a direct pitch for an offshore account. - **EU / Cyprus (CySEC, under ESMA) and the UK (FCA).** ESMA's 2018 product intervention capped retail CFD leverage between 30:1 for major currency pairs and 2:1 for cryptocurrencies and prohibited the marketing, distribution or sale of binary options to retail investors ([ESMA, 27 March 2018](https://www.esma.europa.eu/press-news/esma-news/esma-agrees-prohibit-binary-options-and-restrict-cfds-protect-retail-investors)). The Cyprus Securities and Exchange Commission made both permanent as national measures in 2019 ([policy statements PS-03-2019 and PS-04-2019](https://www.cysec.gov.cy/en-GB/public-info/policy-statements/)); in the UK the FCA banned binary options for retail consumers from 2 April 2019 and made the CFD restrictions permanent from 1 August 2019 ([FCA](https://www.fca.org.uk/news/statements/fca-confirms-permanent-ban-sale-binary-options-retail-consumers), [FCA](https://www.fca.org.uk/news/press-releases/fca-confirms-permanent-restrictions-sale-cfds-and-cfd-options-retail-consumers)). A Euro cabinet opens for any country, the EU included, so keep the copy inside these rules when you target it. The practical rule that falls out of all this: **pick the geo to the offer, write the copy to the geo, and let per-country targeting keep you out of the markets where your specific offer can't run cleanly.** Premium broker and managed accounts skew toward the Gulf; volume signals and education toward Turkey, Brazil, India and South Africa; CIS signal culture toward Russia and neighbours. ## Where the legal line runs What Telegram's own rules say: the [ad guidelines](https://ads.telegram.org/guidelines) do not name forex or CFDs; §5.7 prohibits "deceptive or harmful financial practices", and its examples include "offers of investment with guaranteed return" and "insider tips on investments" (checked 3 October 2026). We do not verify licences, and opening a cabinet does not approve any ad: whether your offer may be advertised in the country you target is the advertiser's responsibility. ## Audience reality — who you are actually reaching The forex audience on Telegram is concentrated and signal-native. Rather than fabricate precise percentages, think in three overlapping groups you write different copy for: - **Signal-followers and community traders** — they live in signal channels and copy-trading groups, and the buyer behind these offers is very often the *channel owner* growing a subscriber base, not the broker. - **Active retail traders** — already trading CFDs and multiple instruments, the people a broker offer speaks to directly. - **Aspiring traders and education-seekers** — earlier in the journey, the right target for education-led brokers and courses, especially in regulated geos. The decisive targeting insight: **channel type beats raw geo.** A dedicated forex-signals or analysis channel is full of people actively trading; a generic "finance" channel is full of people reading about money. Layer "Economy & Finance" and "Investments" over your chosen country, then prioritise dedicated trading channels. ## Moderation-safe copy Forex ads are rejected for one reason far more than any other: **return promises and unrealistic track records.** The fix is structural, not cosmetic — lead with the concrete, checkable feature and frame the rest as education. What passes: - A specific, verifiable feature: "Trade major pairs with spreads from 0.1 pips." "MT5, 200+ instruments, fast withdrawals." - A licence reference if you genuinely hold one (FCA FRN, FSCA FSP, CySEC number), paired with a risk disclaimer. - Education or analysis framing: "Daily EUR/USD market breakdown," "Learn price action before you risk capital." - For prop firms: "Trade our capital. Pass the evaluation, keep up to {N}% of profits. Trading involves risk." What gets you declined: - "Guaranteed profit," "win every trade," "95% win rate," "risk-free trading" — guarantees and false claims. - CFD ads with no risk disclosure at all. - Fake screenshots, doctored P&L, or fabricated testimonials. The single non-negotiable on any CFD ad is a plain risk warning along the lines of *"CFDs are high-risk; losses can exceed your deposit. Capital at risk. 18+."* Telegram's guidelines do not prescribe one; EU and UK rules require CFD providers to show a standardised warning with the share of retail accounts that lose money, and it is the honest thing to put in front of a trader. If a campaign is declined, the fix is a feature- and education-led rewrite that keeps the conversion intent and drops the banned claim — not a resubmit of the same copy. ## A concrete campaign-structure playbook A forex Telegram Ads campaign that performs is built in this order. Treat it as a checklist, not a suggestion. 1. **Pick the geo to the offer first.** This is our working judgement, not a measurement. Premium broker / managed accounts → UAE, Qatar, Saudi Arabia. Volume signals and education → Turkey, Brazil, India, South Africa. CIS signal culture → Russia, Kazakhstan, Belarus. Don't start from "all countries"; start from where your offer is clean. 2. **Build one ad group per geo (or per language).** Forex copy has to match the regulatory tone of the market — Turkish education framing isn't Gulf premium-broker framing. Separate groups let you tune copy and disclaimers per jurisdiction and read performance honestly. 3. **Target by topic plus channel type, not just country.** Layer "Economy & Finance" / "Investments" over the geo, then prioritise dedicated signal and analysis channels over generic finance. Channel intent is the single biggest lever you have. 4. **Match the CTA to the funnel.** "Open Bot" for a signals bot, "Join Channel" for community growth, "Open Link" for a broker sign-up. Because the buyer behind a signal offer is usually a channel owner, Subscriber Audience targeting — growing your own channel — is frequently the real objective, not a click-out. 5. **Write to moderation from the first draft.** Feature or education hook, risk disclaimer, no guarantees, sentence case, no fake screenshots. Writing compliant copy once is far cheaper than cycling through rejections. 6. **Launch small, then scale the winners.** Start one geo, read the data, concentrate spend where it converts. A top-up is priced like the opening deposit — the same commission applies to each one, and there is no setup fee — so the order form shows the exact total before you pay. A note on multi-geo: if your offer is genuinely portable across the region, one cabinet is enough: every new Euro cabinet is a **World** cabinet that can advertise in every available country — Europe, the UK, the US, LATAM, Asia, the Gulf and the whole CIS, Russia included — and you choose the countries for each campaign instead of opening a dozen. ## How Adsly fits the forex playbook The cabinet is the infrastructure that makes all of the above runnable without your own licence or company: - **Opened in 2 business days on our EU entity** as a Telegram Ads partner — no financial licence, no KYC, no company on your side. You declare your niche and target countries; we handle the partner paperwork. - **Pricing matched to the niche.** Plain forex — brokers, signals, PAMM, copy-trading, prop firms — sits at 30% commission with a €500 minimum (→ €650 total). **Binary options is a separate niche** at 30% with a €5,000 minimum (→ €6,500 total) — a higher floor for a higher-scrutiny vertical that Google bans outright. - **Funded in any major crypto** (USDT, BTC, ETH, TON and others), sidestepping the banking flags that routinely hit financial-service card and wire payments. - **Managed in the Pro Panel** at app.adsly.pro — bulk editing, IF/THEN automation, hourly analytics, campaign groups and CSV export, free for the life of the cabinet. - **Moderation support** — a look at your copy before you submit, AI Recreate for declines, and escalation of a declined ad to a human at Telegram through Adsly. Your only contact for setup and support is **@adsly_pro**. ## Frequently asked questions ### Can I really advertise forex on Telegram when Meta and Google won't take it? Yes. Telegram's ad guidelines do not name forex, signals, PAMM, copy-trading or prop firms; what §5.7 prohibits is deceptive financial offers such as guaranteed returns. The decisive factor is the copy, not the niche: a checkable feature plus a disclaimer clears moderation; a return promise does not. ### Why exactly do Meta and Google block forex? Meta's ad standards list contract-for-difference trading and binary options among the financial instruments ads can't promote, and advertisers of financial products may have to verify their identity and show they are authorised by the regulator of the country they target. Google allows CFDs, rolling spot forex and spread betting only for licensed providers or aggregators it has approved, in eligible locations — and bans binary-options advertising entirely. ### Do I need a financial licence or company to advertise forex this way? No. The cabinet is opened on Adsly's EU entity — no licence, no KYC and no company of your own. Your broker's own regulatory status doesn't affect cabinet eligibility; it only affects what claims you can make in a given market. We do not verify licences: whether your offer may be advertised in the country you target is your responsibility. ### Is binary options the same as forex here? No. As of June 2026, binary options is a separate niche with its own €5,000 minimum (→ €6,500 total), versus plain forex's €500 (→ €650). Both sit at 30% commission. Google's outright binary-options ban is exactly why the Telegram route matters for that niche. ### Which countries deliver the highest-value forex leads? We have no measured lead value by country; what follows is a working judgement. UAE, Qatar and Saudi Arabia for premium and managed accounts; Turkey, Brazil, India and South Africa for volume signals and education; Russia and the CIS for signal-channel culture. Match the geo to your offer rather than running all at once. ### How does forex regulation change my targeting? It is per-country. Turkey's SPK/CMB caps leverage at 10:1 and sets a TRY 50,000 minimum collateral (lead with education). India's RBI lets residents trade forex only with authorised persons, on authorised platforms or the NSE, BSE and MSE, and keeps an Alert List (advertise education and commentary). The UAE splits across the CMA, the DFSA and the FSRA. South Africa's FSCA requires an ODP authorisation to issue CFDs. Brazil's CVM treats an unregistered foreign broker's offer to residents as irregular. The EU, Cyprus and the UK cap retail CFD leverage at 30:1 and ban binary options for retail clients. ### What's the one piece of copy I can't skip? A plain risk disclaimer on every CFD ad — e.g. "CFDs are high-risk; losses can exceed your deposit. Capital at risk. 18+." EU and UK rules require one from CFD providers, and it is the honest framing for any leveraged product. ### What does forex traffic cost on Telegram? On our self-service Euro accounts the forex vertical measured €1.88 CPM, 1.89% CTR and €0.102 per click across 418k impressions (all countries blended, 3 October 2026) — the niche as a whole; we publish no narrower split. Campaigns of every account type with a trading word in the title ran at 3.22% CTR on 13.4M impressions. We put no Meta or Google price beside these: Meta's ad standards do not allow ads for CFD trading or binary options, and Google accepts CFDs and forex only from licensed providers it has approved, so there is no like-for-like number. ### Can I advertise trading signals, PAMM, copy-trading and prop-firm challenges? Yes, all of them, with compliant copy. Signals and prop challenges do particularly well because the buyer is usually a channel owner growing a subscriber base — which is what Subscriber Audience targeting is built for. ### What payment methods are accepted? Any major crypto (USDT, BTC, ETH, TON and others), avoiding the banking flags that routinely hit card and wire payments for financial services. ### How quickly can a forex campaign go live? The cabinet opens in 2 business days (4 for binary options). After that an ad goes live as soon as Telegram's moderation approves it: over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours. ### Ready to run forex on Telegram? Paperwork handled on our EU entity. No licence on your side, 2-business-day setup, funded in any crypto. Pick the geos where your offer runs clean, write to moderation, and reach a trading audience that already lives on Telegram. [Open Cabinet](/cabinet/) [Get Started](/login?tab=register) --- ## Telegram Ads for Gaming & Entertainment — Mini-Apps, Setup (2026) URL: https://adsly.pro/guides/telegram-ads-for-gaming/ Date: 2026-05-25 Tags: Vertical Guide, Gaming, Entertainment, Apps Gaming fits Telegram Ads because a Mini App game opens and plays inside Telegram, with no install. Covers mobile games, mini-app games and entertainment apps (non-crypto); for crypto GameFi/P2E see the GameFi guide. What we measured, where §5.6 draws the gambling line, setup, FAQ. ## TL;DR Gaming is native to Telegram and video-driven: - A Mini App game is a destination inside Telegram: the ad opens the game itself, with no install. - No gaming CPM published (the base is too thin); the all-niche Euro average is €2.97 CPM and 0.85% CTR over 257.7M impressions. - Video creative shows the gameplay itself; we have not measured video against static, so test both. - The cheapest click we measure on Euro accounts is the one into a Mini App: €0.038, on a thin base of 6 accounts. Scope: mobile games, Telegram mini-app games, entertainment/streaming apps, esports, gaming communities. (Crypto-token GameFi/P2E → see the [GameFi guide](/guides/euro-cabinet-for-gamefi/).) What runs: mobile game installs, mini-app game launches, entertainment/streaming apps, esports platforms, gaming gear/accessories, gaming communities. What requires caution: games played for real money, prizes or goods of value — Telegram’s guidelines treat them as gambling (§5.6) — plus age-rating compliance and in-app-purchase "free" framing. ## Why gaming fits Telegram - A Mini App runs inside Telegram, so the ad’s button can open a playable game directly. - The targeting form has a Video Games topic and a Recreation & Entertainment topic, and you can list specific gaming channels instead. - Video creative showcases gameplay directly; the CTA can open a mini-app game with zero install. ## What we have measured on price We do not publish a gaming CPM, and we do not split price by game setup: the base is too thin. For non-crypto gaming we have no measured figure at all. These are the measured figures worth having: | What | Measured | Base | |---|---|---| | All-niche Euro average | €2.97 CPM · 0.85% CTR | 257.7M impressions, all Euro campaigns | | Cost per click into a Mini App (Euro accounts, all niches) | €0.038 | September 2026; thin — 6 accounts | | Cost per click into a channel / bot / website (Euro accounts, all niches) | €0.355 / €0.223 / €0.266 | September 2026 | | Crypto games / GameFi (ads whose title, text or link names them; all account types) | 2.22% CTR · 1.7% of campaigns declined | 468 campaigns, 627k impressions, 3 October 2026 | The Mini App click is the cheapest we measure, which fits the zero-install argument below — but six accounts are not a forecast for your game. The GameFi row counts ads by the words in them and leaves out campaigns with a CTR above 25%; it describes crypto games, not the non-crypto games this guide is about. Country prices (Euro accounts in euros, TON accounts in TON) are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Compliance — gaming is light, with two lines Gaming is low-compliance, but two lines matter: - **No gambling mechanics** — Telegram’s guidelines (§5.6) say ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([Ad Policies and Guidelines](https://ads.telegram.org/guidelines)). A game with nothing of value at stake is outside that rule. - **Age + IAP honesty** — age-appropriate creative; "free to play" must be genuinely free-to-start (in-app purchases disclosed). **Inside the rules:** > Play {GAME} — {genre hook}. Free to play. {Platform}. Download / play now. > {Mini-app game}: {hook}. Play instantly in Telegram. Free. **Outside the rules:** - "Win real money playing" — gambling. - Loot-box-for-cash mechanics. - "Free" games that immediately paywall without disclosure. ## Adsly setup for gaming 1. Euro World account on our EU entity — every available country, chosen per campaign — for mini-app games and mobile-store funnels alike (external links run on Euro). Ad budget from €500. 2. Video creative — show gameplay footage, and test it against a static version: we have not measured the difference. 3. Mini-app games: CTA opens the game directly (zero install) — the platform’s gaming advantage. 4. Channel allow-list: gaming, esports, genre-specific, entertainment channels. 5. Views per User: start at 1–2 (the form allows 1 to 4). 6. Measure retention (D1/D7) for mini-app games, not just installs. ## Where the legal line runs Adsly opens the account and gives you the tools; opening an account does not approve any ad. What may be advertised is decided by Telegram’s moderation and by the law of the country you target, and that responsibility stays with the advertiser: - **Games for real money or prizes.** Telegram’s ad guidelines prohibit gambling ads (§5.6, [Ad Policies and Guidelines](https://ads.telegram.org/guidelines)). With us gambling runs only in two formats — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000) — see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). - **Loot boxes and age ratings.** Whether a paid random-reward mechanic counts as gambling, and which age rating a game needs, depends on the country — check with local counsel before you target it. - **"Free" that is not free.** The same guidelines require that, when an ad promotes a paid product, "the terms of purchase must be explicit and easy to understand" (§5.7) — so disclose in-app purchases. - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### Is gaming a good Telegram Ads vertical? It fits well: a Mini App game is a destination inside Telegram, and the targeting form has a Video Games topic. We do not publish a gaming CPM and have no measured figure for non-crypto gaming; the all-niche Euro average is €2.97. ### What’s the difference from the GameFi guide? This guide = non-crypto mainstream gaming + entertainment. The GameFi guide = crypto-token P2E / tap-to-earn (token rewards, TON). Different compliance (GameFi adds variable-reward framing). ### Why are mini-app games the best fit? Zero install — the CTA opens a playable game inside Telegram, with no app-store step in between. The click itself is the cheapest we measure: €0.038 into a Mini App on Euro accounts (all niches, September 2026, 6 accounts). We have not measured conversion to active player, so track it yourself. ### Video or static creative? Show the game: gameplay footage tells a player more than a static frame. We have not measured video against static, so run both and keep the winner. ### Where’s the gambling line? At real money, prizes or goods of value: Telegram’s guidelines (§5.6) prohibit ads for gambling, gaming or casino-based activities that involve them. Wagering and loot boxes that pay out in cash are inside that rule; a game with nothing of value at stake is outside it. ### Cheapest acquisition? We do not publish a gaming CPM. The cheapest click we have measured on Euro accounts goes into a Mini App: €0.038 per click across all niches (September 2026, a thin base of 6 accounts), against €0.355 into a channel. But measure retention (D1/D7), not just cheap installs. ### Can I advertise esports? Yes — esports platforms, tournaments, teams and gaming gear are ordinary offers. Betting on esports and fantasy leagues is not: §5.6 names sports betting and fantasy sports. Channel-target esports/genre communities. ### Does Adsly check my game before launch? No. We do not screen offers or verify licences, and opening an account does not approve any ad — every ad goes through Telegram’s moderation. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved (3 October 2026). The licence and compliance with the law of the country you target are your responsibility. The only niches we do not take are pharma and CBD. --- *Gaming fits Telegram because the game itself can be the destination. Lead with gameplay, route mini-app CTAs into instant in-Telegram play, channel-target gaming communities, and measure retention not just installs. Keep clear of real-money mechanics — §5.6 is the one hard line. For crypto-token P2E specifically, use the GameFi guide.* --- ## Telegram Ads for Health & Fitness — Standard vs Nutra Accounts, Rules, Setup (2026) URL: https://adsly.pro/guides/telegram-ads-for-health-fitness/ Date: 2026-05-25 Tags: Niche Guide, Health, Fitness, Wellness, Compliance Fitness apps, clubs, coaching and legal health services run on a standard account: €500 minimum ad budget, opened in 2 business days. Supplements, weight-loss products, pills and herbal remedies are nutra: €5,000 and 4 business days. We do not take pharma or CBD and publish no CPM for this vertical. ## TL;DR Health and fitness is two cases on Telegram Ads, and what you sell decides which one you are in: 1. **Fitness and legal health services — a standard niche.** Fitness apps, workout programmes, gyms and fitness clubs, online coaching, meditation, sleep and mental-wellness apps, meal-plan apps, fitness equipment, licensed clinics. Minimum ad budget €500; the account opens in 2 business days. 2. **Supplements and anything sold as a pill — nutra.** Vitamins, sports supplements, weight-loss products, capsules, "herbal remedies", beauty pills. Minimum ad budget €5,000; the account opens in 4 business days. One thing sits outside both: **we do not take pharma or CBD**, whatever the local law allows. We do not publish a CPM for health or fitness: our base for the vertical is too thin to quote honestly. The all-niche Euro average is €2.97 CPM and 0.85% CTR across 257.7M impressions; country prices are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). What no account changes: no disease-treatment or cure claims, no guaranteed outcomes, no "doctor recommended" without a named, verifiable doctor. ## Why the line runs where it does Telegram’s own ad guidelines draw it. §5.8, "Uncertified medical services, medications, supplements", says: "Promoted products must comply with all local regulations and sellers must be properly licensed. Ads must not promote content, products or services implicitly or explicitly related to any unverified health and wellness benefits." Its examples include "Nutrition products, including weight loss or gain products, herbal drugs, dietary supplements, pregnancy, and fertility-related products", "Unlicensed medical devices, services and treatments" and "Prescriptions for medications" ([Telegram ad guidelines](https://ads.telegram.org/guidelines)). Read against that rule: - **A fitness app, a gym or a coaching programme** sells a service and needs no health-benefit claim to be understood. It is reviewed like any other ad. - **A clinic or another health service** falls under "sellers must be properly licensed". With the licence in hand it is a standard niche; without one it is among the rule’s own examples. - **A supplement** is named in the rule. That is why we treat every supplement, vitamins included, as nutra: a higher minimum, a longer opening time, and our own preparation plus a one-off launch by our manager included in the price. Details are in the [nutra guide](/guides/euro-cabinet-for-nutra/). - **Pregnancy and fertility products** are named as well. Ask us at [@adsly_pro](https://t.me/adsly_pro) before you plan a campaign around them. An account does not change the rule, and nobody can promise that a given creative clears review. Across all niches, the share of reviewed ads that end up approved on our accounts is 99.9% on Stars, 95.6% on Euro and 86.8% on TON; we publish no approval rate for health, fitness or nutra. ## Prices by market, cases by product We do not publish a CPM for health or fitness, or for any of its sub-niches: the base is too thin. What we have measured is the all-niche price in the markets this vertical usually buys. Euro accounts are billed in euros, TON accounts in TON, and the two are never converted into each other. | Market | Euro accounts, CPM (all niches) | TON accounts, CPM in TON (all niches) | |---|---|---| | US / UK | not measured | USA 0.39 · UK 0.27 | | DACH | not measured | Germany 0.27 · Switzerland 0.55 | | LATAM (BR/MX/AR) | Brazil €2.22 | Brazil 0.61 · Argentina 0.78 · Mexico 1.30 | Euro: single-country campaigns on our Euro accounts, snapshot of 3 October 2026. TON: single-country campaigns on our TON accounts, 22 August – 3 October 2026. Every other country is in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). | What you sell | Case | Minimum ad budget | Account opens in | |---|---|---|---| | Fitness app, workout programme | Standard | €500 | 2 business days | | Gym, fitness club, studio | Standard | €500 | 2 business days | | Online coaching | Standard | €500 | 2 business days | | Meal-plan or nutrition app (a service, not a product) | Standard | €500 | 2 business days | | Meditation, sleep or mental-wellness app | Standard | €500 | 2 business days | | Licensed clinic, legal health service | Standard | €500 | 2 business days | | Vitamins, sports supplements | Nutra | €5,000 | 4 business days | | Weight-loss products, pills, capsules | Nutra | €5,000 | 4 business days | | "Herbal remedies", beauty pills | Nutra | €5,000 | 4 business days | | Pharma: prescription and over-the-counter drugs | Not taken | — | — | | CBD / cannabinoid products | Not taken | — | — | ## Ad copy that stays inside the rules **Fitness app:** > {App}: build a workout habit in 12 weeks. Track lifts, count macros. Free 7-day trial. **Supplement (nutra account):** > {Brand} pre-workout. Caffeine + theanine for focused training. See the label for ingredients and directions. **Mental wellness:** > {App}: 10-minute guided sessions for stress relief. Used by {N},000 in their daily routine. Free to start. **Sleep / recovery:** > Track your sleep stages, REM, HRV. {App} integrates with Apple Health / Garmin. Free, premium from {price}/mo. **Meal plan / nutrition (no disease claim):** > Personalised meal plans for muscle gain / weight loss. {App}: real-cost grocery lists, 15-minute recipes. What does not belong in an ad: - "Cure diabetes naturally". A curative claim, one of §5.8’s own examples. - "Lose 20 lbs in 30 days guaranteed". §5.8 lists "methods suggesting unrealistic health improvements". - "Doctor recommended" without a named, verifiable doctor. - "Big pharma doesn’t want you to know". Telegram’s guidelines prohibit shock and scare tactics (§5.4). - Before / after images that suggest an impossible transformation. ## Claims rules by market These apply to what the product may claim, on the label and on the page the ad leads to, not only in the 160 characters of the ad. - **US.** A dietary supplement that makes a structure/function claim must carry the disclaimer "This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease." and must not make a disease claim ([21 CFR 101.93](https://www.ecfr.gov/current/title-21/section-101.93)). - **EU.** Health claims on food, supplements included, fall under Regulation (EC) No 1924/2006: only authorised claims may be used, the list of permitted claims was set by Regulation (EU) No 432/2012, and EFSA assesses the scientific evidence ([European Commission](https://food.ec.europa.eu/food-safety/labelling-and-nutrition/nutrition-and-health-claims/health-claims_en)). - **UK.** Under section 13 of the CAP Code, ads "must not contain claims that people can lose precise amounts of weight within a stated period", and a rate of weight loss above 2 lbs (just under 1 kg) a week "is unlikely to be compatible with good medical and nutritional practice" ([ASA, CAP Code section 13](https://www.asa.org.uk/type/non_broadcast/code_section/13.html)). - **Other markets.** Saudi Arabia (SFDA), Brazil (Anvisa) and Mexico (COFEPRIS) set their own rules for supplement claims. We have not verified their current wording for this guide: read the regulator’s own site before you write the ad. ## Adsly setup for health and fitness campaigns 1. **Pick the case first.** A service (fitness app, club, coaching, licensed clinic) is a standard niche: €500 minimum ad budget, account open in 2 business days. A supplement or any other nutra product: €5,000 and 4 business days. A brand that sells both an app and a supplement needs the nutra account for the supplement campaigns. 2. **Account type.** Euro adds website links; TON links to Telegram destinations only (channels, bots, Mini Apps) and since 22 August 2026 has the same country targeting as Euro. For nutra a TON account costs the same as a Euro one, so it is not a cheaper route. 3. **Opening.** Paperwork on our EU entity, no KYC, payment in any cryptocurrency. You get the account itself on ads.telegram.org and Adsly Pro Panel. 4. **Targeting.** Countries, languages and topics, or specific channels. "Fitness", "Health & Medicine", "Sports" and "Food & Cooking" are among the topic options. 5. **Creative.** In the language of the channel it runs in; Telegram requires the two to match (§4.7). 6. **Views per user.** The campaign form lets you set 1 to 4 daily views per user. Start low and raise it only if delivery is slow. 7. **Timing.** We have no hour-of-day data for this vertical. Use the hourly analytics in Pro Panel on your own campaigns to find your hours. ## What we won't take - **Pharma: prescription drugs and over-the-counter drugs** (Adsly policy). - **CBD / cannabinoid products** (Adsly policy, in every country). - Disease-treatment or cure claims. - "Doctor recommended" without a named, verifiable doctor. - "Lose {X} kg in {Y} days guaranteed" copy. - Before / after images that imply impossible transformations. ## FAQ ### Is health / fitness allowed on Telegram Ads? Fitness apps, clubs, coaching, wellness apps and licensed health services: yes, as a standard niche. Supplements are named in §5.8 of Telegram’s guidelines, so we handle them as nutra, with a €5,000 minimum ad budget and 4 business days to open. Pharma and CBD we do not take. ### Why doesn't Adsly take pharma or CBD? It is our own policy, applied in every country whatever the local law allows. For medicines Telegram’s guidelines point the same way: §5.8 lists medicines not approved by the local regulator and prescriptions for medications among its examples. ### Can I run supplement ads to US users? Yes, on a nutra account: €5,000 minimum ad budget, 4 business days to open. On the product side, US rules require the FDA disclaimer wherever the supplement makes a structure/function claim, and no disease claims (21 CFR 101.93). ### What about EU supplement claims? Only health claims authorised under Regulation (EC) No 1924/2006 may be used; the permitted list was set by Regulation (EU) No 432/2012. A claim that names a disease the product fights is not on it. The account is a nutra account here too. ### Can I show before / after images? Only a realistic result, with a note that results vary. Anything that suggests an unrealistic improvement is one of §5.8’s own examples, and in the UK the CAP Code bars claims of precise weight loss within a stated period. We cannot promise that a before / after creative clears review. ### What about online clinic / telehealth ads? A licensed clinic or telehealth service is a standard niche: €500 minimum ad budget, 2 business days. Have the licence ready, because Telegram’s rule is that sellers must be properly licensed. We do not take telehealth built around prescribing medication. ### Can I target specific health conditions? You can target the "Health & Medicine" or "Fitness" topics, or pick the channels yourself. What you cannot do is address the viewer’s condition in the copy: Telegram’s guidelines prohibit highlighting personal characteristics and asking personal questions (§5.4). ### Does Adsly help with FDA / EFSA / Anvisa / SFDA registration? No — that is the client’s regulatory work. We open the account and set up the campaigns on the basis of the registrations you already hold. --- *Health and fitness on Telegram Ads comes down to what you sell. A service — an app, a club, coaching, a licensed clinic — is a standard niche at €500 and 2 business days. A supplement is nutra at €5,000 and 4 business days, because Telegram’s guidelines name supplements outright. Pharma and CBD we do not take. We publish no CPM and no approval rate for this vertical.* --- ## Telegram Ads for News & Media — Subscriber-Acquisition at Scale (2026) URL: https://adsly.pro/guides/telegram-ads-for-news-media/ Date: 2026-05-25 Tags: Vertical Guide, News, Media, Publishers News and media on Telegram Ads: what we measured on 25,612 campaigns (1.01% CTR, 0.7% declined), where §5.5 draws the line on political ads, measured country prices, the channel-vs-website funnel decision, and the Adsly setup for publishers. ## TL;DR News and media are platform-native for Telegram Ads: - No news-media CPM published (the base is too thin); the all-niche Euro average is €2.97 CPM and 0.85% CTR over 257.7M impressions. - Measured: 25,612 campaigns that name news or media in the title, text or link — 23.1M impressions, 1.01% CTR (about half the 1.88% across all our campaigns) and 0.7% of campaigns declined (5.0% across all campaigns). All account types, 3 October 2026; CTR leaves out campaigns above 25%. - Telegram’s guidelines prohibit political ads — campaigns, parties, candidates, political or religious movements (§5.5) — and ads tied to ongoing sensitive events can be suspended. - Promoting a Telegram channel is the platform’s original use: Telegram describes the Ad Platform as a tool for sponsored messages in public channels. - Media law — election-period rules, defamation, labelling of sponsored or opinion content — differs by country and stays with the publisher. Three sub-niches: 1. **Subscriber growth for a Telegram channel** (the platform-native flow): "Join {channel}" CTA, direct subscriber acquisition. One tap from ad to subscription. 2. **Reader acquisition for a website or newsletter** (cross-channel flow): CTA links out to your site. More steps between the ad and the sign-up. 3. **Paid-subscription onboarding** (paywalled news, premium newsletter): SaaS-style funnel, longer conversion cycle. What runs: mainstream news, niche industry media, premium newsletters, investigative journalism, sports media, business / finance media (with disclosure on opinion pieces), tech / science / culture media, podcasts (audio media). Crypto / forex / gambling media follow the parent-niche rules of those verticals. ## What we measured for news and media We count campaigns by the words in them — a title, text or link that names news or media — across all account types, as of 3 October 2026. Two things stand out: 1. **Declines are rare.** 172 of 25,612 campaigns are declined: 0.7%, against 5.0% across all our campaigns. 2. **Clicks are scarcer.** CTR is 1.01% on 23.1M impressions, about half the 1.88% across all our campaigns (both without campaigns above 25% CTR). What this means for you: a news ad is unlikely to be the one that gets declined, and it has to work harder for the click — so the channel’s value proposition matters more than the headline of the day. These figures are not a CPM; we do not publish one for the niche. ## Country prices — what we have measured We do not publish a news-media CPM: the base is too thin. Below is the measured all-niche price per country. Euro accounts are billed in euros, TON accounts in TON; the two are never converted into each other. | Geo | Euro accounts, CPM (all niches) | TON accounts, CPM in TON (all niches) | Notes | |---|---|---|---| | US / UK | not measured | USA 0.39 · UK 0.27 | English creative | | EU (NL / FR / IT / ES) | not measured | France 0.24 · Netherlands 0.27 · Spain 0.41 · Italy 0.43 | Local-language creative | | BR / MX | Brazil €2.22 | Brazil 0.61 · Mexico 1.30 | PT-BR / Spanish creative | | TR | Turkey €2.92 | Turkey 0.42 | Turkish-language inventory | | IN | India €0.25 | India 0.42 | Hindi / English | | ID | not measured | Indonesia 1.82 | Bahasa Indonesia | | Russia / CIS | Uzbekistan €0.20 · Russia €2.68 | Uzbekistan 0.26 (TON ads are not served in Russia) | Russian creative | | SA / UAE | UAE €1.42 · Saudi Arabia €1.69 | Saudi Arabia 1.21 · UAE 3.79 | Bilingual AR + EN | Euro: single-country campaigns on our Euro accounts, snapshot of 3 October 2026. TON: single-country campaigns on our TON accounts, 22 August – 3 October 2026. Since 22 August 2026 TON accounts have the same country targeting as Euro, so there is no separate "worldwide TON" price. CTR and volume per country are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Sub-niche 1 — Subscriber growth for a Telegram channel The most Telegram-native flow. Ad CTA = "Join {channel}" → user clicks → opens Telegram → subscribes. Setup: - Adsly Euro World account: every available country in one account, chosen per campaign, for broad or per-country channel growth; a declined ad goes through our direct line to Telegram moderation. - Channel-allowlist similar topical channels (the audience already reads news on Telegram). - Creative: lead with the channel's value-prop, not generic "subscribe to news". "{Channel name} — {one-sentence value-prop}. {Cadence}. Join {N},000 readers." - Views per User: start at 1–2 (the form allows 1 to 4). - We do not publish a cost per subscriber. What we measure is the click: on Euro accounts a click into a channel cost €0.355 across all niches (September 2026). Your join rate decides the rest. This is the flow Telegram Ads was built around: the subscribe happens inside the app, with no browser step. We publish no impression-to-subscribe rate. ## Sub-niche 2 — Reader acquisition for website / newsletter Cross-channel flow. CTA → website or newsletter signup. Higher friction: user clicks ad → opens browser → website → signs up. Every step loses users. Setup: - Same cabinet setup. - The landing page must load fast on mobile: Telegram’s guidelines do not allow destinations that fail to load (§4.2). - The page the ad opens must be readable — the guidelines do not allow destinations "preventing access by a paywall or login form" (§4.2). Put the newsletter signup form on an open page. - Creative: lead with article hook + benefit ("How {topic} actually works. {Newsletter} — weekly, free."). - We do not publish a cost per email signup. A click to a website cost €0.266 on Euro accounts across all niches (September 2026); website destinations run on Euro accounts, not TON. Our working advice for most publishers: build the Telegram-channel audience first (sub-niche 1) and convert it to email over time. We have not measured one flow against the other. ## Sub-niche 3 — Paid-subscription onboarding Premium newsletter, paywalled news, B2B intel platforms. Setup: - Adsly Euro cabinet. - Channel allow-list: high-fit industry channels. - Funnel: ad → free-content piece → paywall → trial → conversion. The page the ad links to stays open (§4.2). - Creative: lead with a specific factual hook from your reporting, not generic "subscribe". - We do not publish a cost per paid subscriber — it depends on your paywall and price far more than on the ad. ## What the guidelines allow and rule out Ads that name news or media are declined in 0.7% of campaigns on our accounts — but every ad is still reviewed, and §5.5 is strict about politics. Examples of copy that promotes the publication rather than a position: **News channel subscriber acquisition:** > {Channel}: {single-sentence beat description}. {Cadence}. Join {N},000 readers tracking {topic}. **Newsletter signup:** > A weekly look at {topic}. Independent. Free. Sent every {day}. Read by {N},000 in {industry}. **Premium subscription:** > {Publication}. {N} years of independent reporting. Members get {what}. From {price}/month. What the guidelines rule out: - Advocating for or against a politician, party or political movement, or exploiting political controversy (§5.5). - Clickbait, shock or scare tactics, and capitalising on tragedies or health crises (§5.4). - "Real news the mainstream won’t tell you": a comparison with other outlets that you cannot support (§5.4). - Health or supplement offers behind a newsletter framing: the destination must match the ad (§4.3), and supplements fall under §5.8. ## Adsly setup for news-media campaigns 1. For Telegram-channel subscriber growth: a Euro World account — the platform-native flow, every available country in one account, chosen per campaign, and a direct line to Telegram moderation when an ad is declined. 2. For cross-channel reader / paid-subscription: Euro cabinet, geo = target source markets (external website destinations run on Euro, not TON). 3. Channel allow-list: similar-topic Telegram channels. After the account is open, our team agrees the launch plan with you. 4. Views per User: start at 1–2 (the form allows 1 to 4). 5. Timing: we have no hour-of-day data for news audiences. Use the hourly analytics in the Pro Panel on your own campaigns to find your hours. 6. A/B test 3 angles in parallel: subject-line / beat-description / social-proof. ## Where the legal line runs Adsly opens the account and gives you the tools; opening an account does not approve any ad. What may be advertised is decided by Telegram’s moderation and by the law of the country you target, and that responsibility stays with the advertiser: - **Political advertising.** Telegram’s guidelines say ads "must not promote political campaigns, elections, political parties, candidates, political or religious movements", and that ads related to ongoing sensitive events "can be suspended for the meantime" (§5.5, [Ad Policies and Guidelines](https://ads.telegram.org/guidelines)). - **Election periods and media law.** Rules on election coverage, defamation and the labelling of sponsored or opinion content are national law — check with local counsel in each market you target. - **Conspiracy and pseudoscience.** §5.4 prohibits false or misleading information, clickbait and scare tactics. - **Supplement funnels behind a "news" front.** The destination must match the ad (§4.3); supplements are judged under §5.8 and are a separate niche with us (nutra). - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### Is news allowed on Telegram Ads? Yes. On our accounts, campaigns that name news or media are declined in 0.7% of cases, against 5.0% across all campaigns (3 October 2026). The boundary is politics: §5.5 prohibits ads that promote political campaigns, parties, candidates or movements. ### What's the cheapest way to grow a Telegram news channel? A Euro World account, broad or per-country delivery, channel-target similar-topic channels, Views per User at 1–2. We do not publish a cost per subscriber: compare markets by the measured country CPM in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/) and judge the campaign by its join rate. ### Should I use Euro or TON cabinet? Euro, for both goals: Telegram-channel subscriber growth and cross-channel readers — a website or newsletter destination runs on Euro, not TON. Every new Euro account is a World account with every available country, and a declined ad can be escalated through our direct line to Telegram moderation. Since 22 August 2026 both types have the same country targeting; TON ads are not served in Russia, Ukraine, Israel or Palestine. ### Can I run partisan political ads? No. Telegram’s guidelines prohibit ads that promote political campaigns, elections, parties, candidates or political movements, and advocating for or against a politician is listed as an example (§5.5). A news outlet can advertise itself; it cannot advertise a side. We publish no rejection rate for political copy. ### What about election-period ads? The guidelines have no election-window rule: political campaign ads are prohibited at all times (§5.5), and ads related to ongoing sensitive events can be suspended while the event lasts. National election law is a separate matter — check it with local counsel. ### How does Telegram compare to Meta / X for news subscriber acquisition? We do not publish a cost per subscriber, so we will not set a number against Meta's. What we can say: on Telegram the subscribe happens inside the app in one tap, with no browser step, and a click into a channel cost €0.355 on our Euro accounts (all niches, September 2026). Compare that with your own Meta cost per click in the same market. ### Are podcast ads supported? Audio-only ads aren't a Telegram-Ads format. But podcasts can be promoted with standard image+text creative that links to the podcast Telegram channel or to a hosting platform. ### Does Adsly help if a news creative is declined? On Euro accounts, yes: a declined ad can be escalated to a human reviewer through Adsly. TON accounts run on Telegram’s automated moderation, with no escalation. In the Pro Panel, AI Recreate re-submits a declined ad with a new text; we publish no recovery rate for it. --- *News and media are a sensible niche to learn Telegram Ads in: ads that name news or media are rarely declined (0.7% of campaigns), and subscribing to a channel is the flow the platform was built around. Run both objectives (Telegram-channel subscribers and cross-channel readers / paid subs) from one Euro World account, get the channel allow-list right, and keep politics out of the ad — §5.5 leaves no room for it.* --- ## Telegram Ads for NFTs — Mint Funnel, Compliance, Setup (2026) URL: https://adsly.pro/guides/telegram-ads-for-nft/ Date: 2026-05-25 Tags: Niche Guide, NFT, Crypto, Web3, TON NFTs on Telegram Ads — measured: crypto vertical €1.91 CPM on our Euro accounts; ads that name NFTs 1.89% CTR and 1.3% declined on 523 campaigns. Three sub-niches: mint funnels, secondary-market platforms, utility/membership NFTs. What the guidelines rule out, setup, FAQ. ## TL;DR NFTs on Telegram Ads, in short: - Crypto as a whole runs at €1.91 CPM, 0.53% CTR on our self-service Euro accounts (3 October 2026); we do not publish an NFT-only figure. - Ads that name NFTs: 523 campaigns, 542k impressions, 1.89% CTR and 1.3% of campaigns declined (all account types, 3 October 2026; CTR without campaigns above 25%). - Channel-targeting against NFT-collector / degen / GameFi channels is the lever we recommend; we have not measured it against country targeting. - TON-native collectibles — Telegram usernames and gifts on Fragment, TON-based collections — live inside the Telegram ecosystem, so the ad and the product share one app. Three sub-niches with distinct compliance footprints: 1. **Mint funnels** — primary NFT issuance. Standard ads + collectible / utility framing. 2. **Secondary-market platforms** — NFT marketplaces. Mainstream e-commerce-style compliance. 3. **Utility / membership NFTs** — gated communities, DAO governance, access tokens. Lightest compliance burden. What runs: collectible / art NFTs, gaming / GameFi NFTs, utility NFTs (membership, access, governance), TON Usernames / Gifts, NFT marketplaces, NFT photo / video tools. What requires caution: NFT-as-investment framing ("buy now, sell later for {N}x"), guaranteed-floor promises (§5.7), token-sale-style NFT drops (securities law in the countries you target), gambling-mechanic NFTs (loot box — §5.6). ## Why NFTs fit Telegram Three structural reasons: 1. **Channels by name.** NFT-collector and ecosystem channels can be targeted directly, and the form has a Cryptocurrencies topic. 2. **TON-native collectibles.** Telegram usernames and gifts are traded as collectibles on Fragment, which runs on TON ([fragment.com](https://fragment.com/about)); TON-based collections sit in the same ecosystem. 3. **Mini App destination.** A mint flow can run inside a Telegram Mini App, so the click does not have to leave Telegram. We have not measured mint completion. ## CPM — what we actually measured | Vertical | CPM | CTR | Cost per click | Impressions | |---|---|---|---|---| | Crypto (all sub-niches blended) | €1.91 | 0.53% | €0.358 | 821k | Self-service Euro accounts, all countries, snapshot 3 October 2026. This is crypto as a whole, not NFTs specifically: we do not publish a CPM per NFT sub-niche or setup, because the base is too thin. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). Counted another way — ads whose title, text or link names NFTs, on all account types — we see 523 campaigns, 542k impressions, a 1.89% CTR and 1.3% of campaigns declined (3 October 2026; CTR without campaigns above 25%). That set mixes Euro, TON and Stars accounts, so it carries no single CPM, and it is counted differently from the row above: do not read one as a correction of the other. ## Setup 1 — Mint funnel (primary issuance) Goal: maximise mints during a specific window. Adsly setup: - Euro World account: every available country, chosen per campaign; mint Mini Apps, bots, channels and external mint pages from one account. - Channel allow-list: NFT-collector, ecosystem-specific (e.g. Solana NFT, Ethereum NFT, TON NFT), GameFi-grinder channels. - Creative: lead with the collection's specific value (art / utility / community), then the mint mechanic. Show the actual NFT artwork. - Views per User: start at 1–2 (the form allows 1 to 4). - Track cost per mint per campaign — it depends on price floor and collection quality, and we do not publish a benchmark for it. Example copy: > {COLLECTION} mint live. Floor {AMOUNT} {CHAIN}. {Specific value-prop}. Mint via {WALLET}. Limited to {N} editions. What to avoid: - "Floor will go up after launch" (price-prediction). - "Guaranteed minting profit" (securities-style). - "Last chance" / countdown manipulation. ## Setup 2 — Secondary-market platform (marketplaces) Goal: drive traffic to marketplace for buyer / seller actions. Adsly setup: - Euro cabinet with country targeting; choose the countries with your counsel. - Channel allow-list: NFT-collector + niche-specific channels (art, gaming, music NFT). - Creative: lead with what's tradeable. Real listing examples, floor prices, recent sales. - Views per User: start at 1–2 (the form allows 1 to 4). - Track cost per qualified user per campaign — we do not publish a benchmark for it. ## Setup 3 — Utility / membership NFTs Goal: register holders into gated community / DAO / membership. Adsly setup: - Euro World account, whether the membership lives in Telegram (channels, bots, Mini Apps) or on a website. - Channel allow-list: ecosystem-specific channels. - Creative: lead with the gated benefit (community access, voting rights, perks). - Views per User: start at 1–2 (the form allows 1 to 4). - Track cost per qualified holder per campaign — we do not publish a benchmark for it. ## Inside and outside the rules **Inside the rules:** - Collectible / art / utility NFT framing. - Membership / community-access positioning. - Gaming NFT with specific gameplay benefit. - TON-native NFT with mini-app integration. - Specific mint mechanics, clear pricing. **Outside the rules:** - "Buy now, 10x in 30 days" — a get-rich-quick offer (§5.7). - "Guaranteed floor of {AMOUNT}" — a guaranteed return (§5.7). - NFT drops with securities-style features (yield, revenue share) offered where securities law forbids it. - Loot-box NFT mechanics — gambling (§5.6). - "Limited to next 60 minutes" with false urgency — a false statement (§5.4). ## Adsly setup for NFT campaigns 1. Euro World account on our EU entity — every available country, chosen per campaign; Mini App mints as well as external mint and marketplace pages. Crypto starts from €1,000 of ad budget. 2. Countries: choose them with your counsel — whether an NFT drop counts as a regulated offering differs by country. 3. Channel allow-list: NFT-collector / GameFi / TON ecosystem / Solana / Ethereum NFT channels. 4. Views per User: start at 1–2 (the form allows 1 to 4). 5. Mini App: route the mint flow into a Telegram Mini App, so the click stays inside Telegram. ## Where the legal line runs Adsly opens the account and gives you the tools; opening an account does not approve any ad. What may be advertised is decided by Telegram’s moderation and by the law of the country you target, and that responsibility stays with the advertiser: - **Investment framing.** Telegram’s guidelines prohibit "get-rich-quick offers" and "offers of investment with guaranteed return" (§5.7, [Ad Policies and Guidelines](https://ads.telegram.org/guidelines)): guaranteed floors and "10x in 30 days" fall there. - **Securities law.** Whether an NFT with yield, revenue share or governance rights is a security is decided by the law of each country you target — the United States included. Check with local counsel; we do not verify the legal structure of a collection. - **Loot boxes and spin-to-win.** Telegram’s ad guidelines prohibit gambling ads (§5.6, [Ad Policies and Guidelines](https://ads.telegram.org/guidelines)). With us gambling runs only in two formats — an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000) — see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). - **Fake attribution.** §5.3 prohibits "impersonating public figures or brands", and §5.12 lists "inauthentic artwork or digital goods" among counterfeit products. - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### Are NFTs allowed on Telegram Ads? Telegram’s guidelines do not name NFTs. What they prohibit is investment framing (§5.7), gambling mechanics (§5.6) and counterfeit or inauthentic digital goods (§5.12). On our accounts, ads that name NFTs are declined in 1.3% of campaigns, against 5.0% across all campaigns (3 October 2026). ### What about TON NFTs specifically? They sit closest to the platform: Telegram usernames and gifts are traded as collectibles on Fragment, which runs on TON, and a mint flow built as a Mini App completes inside Telegram. We have no measured figure for TON NFTs separately. ### Can I target US users? The targeting form lets you choose the United States like any other country. Whether your NFT may be offered there is a question of US securities law, and it depends on what the NFT gives the holder — check with US counsel before you target it. We do not advise on it. ### Why start with channel-targeting for NFTs? NFT collectors gather in specific Telegram channels (NFT-collector, ecosystem-specific, GameFi), so an ad there lands in context. That is our reasoning, not a measurement: we have not compared channel targeting with country targeting for NFTs. ### How do mini-app mint flows work? The mint UX lives inside a Telegram mini-app — user clicks ad → mini-app opens → wallet connects → mint completes — all without leaving Telegram. We have not measured how many clicks complete the mint. ### What's the typical cost per mint? We do not publish a cost per mint — it depends on your price floor, collection quality and channel list. The measured references are the crypto vertical on our Euro accounts (€1.91 CPM, 0.53% CTR, €0.358 per click) and ads that name NFTs on all account types (1.89% CTR on 542k impressions). ### Can I run NFT gambling / loot-box mechanics? Not as an ordinary NFT campaign. Telegram’s guidelines prohibit gambling ads — games of chance involving "real money, prizes, or goods of any value" (§5.6) — and a random draw for an NFT of value fits that description. With us gambling runs only in two formats, an official gambling account (ad budget from €25,000) or a test launch on our infrastructure (ad budget from €5,000): see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Whether local law treats the mechanic as gambling is a question for local counsel. ### Does Adsly check NFT projects before running ads? No. We do not screen offers or verify licences, and opening an account does not approve any ad — every ad goes through Telegram’s moderation. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved (3 October 2026). The licence and compliance with the law of the country you target are your responsibility. The only niches we do not take are pharma and CBD. --- *NFT campaigns on Telegram Ads are framed as collectibles, utility or membership — not as investments. Channel-target the collectors (NFT-collector, ecosystem-specific, TON-native), use a Mini App mint flow where possible, choose your countries with counsel, and keep §5.7 and §5.6 in view: no promised returns, no prize draws.* --- ## Telegram Ads for Real Estate — Markets, Creative, Setup (2026) URL: https://adsly.pro/guides/telegram-ads-for-real-estate/ Date: 2026-05-25 Tags: Vertical Guide, Real Estate, Property, Investment Real estate on Telegram Ads: a Real Estate topic in the targeting form, channel targeting for investor, expat and diaspora audiences, image-led creative. No measured real-estate figure; measured country prices, what stays the advertiser’s responsibility (yields, visas, licences), setup, FAQ. ## TL;DR Real estate on Telegram Ads, in short: - No property-specific rule in Telegram’s guidelines; investment offers "with guaranteed return" are prohibited (§5.7). - No real-estate CPM published (the base is too thin); the all-niche Euro average is €2.97 CPM and 0.85% CTR over 257.7M impressions. We have no measured figure for the niche. - Visual-first — a property ad is carried by its image or video. Three sub-segments: 1. **Investor / residency-linked** — property bought with a residency or citizenship programme in view. 2. **Diaspora property** — expats buying back home (Moroccans in EU, Indians abroad, CIS overseas). 3. **Local / domestic** — metro residential + commercial. What runs: developer/project launches, golden-visa programs, diaspora property, commercial real estate, property platforms/portals, real-estate-tokenization (where regulated — see crypto guides). What requires caution: "guaranteed rental yield" (no guarantees), citizenship-program misrepresentation, off-plan risk disclosure. ## Markets — the angles and what the auction costs We do not publish a real-estate CPM: the base is too thin. The price columns below are the measured all-niche CPM in each market. Euro accounts are billed in euros, TON accounts in TON; the two are never converted into each other. | Market | Angle | Euro accounts, CPM (all niches) | TON accounts, CPM in TON (all niches) | |---|---|---|---| | Dubai / UAE | Expat property, residency-linked purchases | UAE €1.42 | UAE 3.79 | | Turkey | Property bought with a citizenship or residency programme in view | Turkey €2.92 | Turkey 0.42 | | Diaspora (MA→EU, IN→Gulf/West, CIS→abroad) | Buy-back-home + overseas investment | priced by the country you target | priced by the country you target | | Domestic metros (BR/MX/ID/etc.) | Local residential + commercial | Brazil €2.22 | Brazil 0.61 · Mexico 1.30 · Indonesia 1.82 | | Residency programmes elsewhere | Quote the programme’s current official terms | priced by the country you target | priced by the country you target | Euro: single-country campaigns on our Euro accounts, snapshot of 3 October 2026. TON: single-country campaigns on our TON accounts, 22 August – 3 October 2026. For diaspora and golden-visa campaigns, look up the country where your buyers live in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). Note: property advertising has its own local rules in each market — licensing of developers and brokers, and sometimes rules for the ad itself. Check them with local counsel before launch; we do not verify licences or permits. ## Who the campaigns are aimed at - **Property investors** — focused on yield and appreciation. - **Residency / relocation seekers** — buying with a residency or citizenship programme in view. - **Diaspora buyers** — buying back home, for family reasons as much as for investment. Channel-target real-estate, investment, expat and diaspora channels, or use the Real Estate and Investments topics. We publish no audience split: we have not measured who buys. ## Copy that stays inside the rules **Developer / project:** > {Project}, {city}. From {currency}{price}. Verified developer. {Handover date}. Payment plan available. **Golden visa:** > {Country} residency through property investment from {amount}. {Program name}. Eligibility + process explained. **Diaspora:** > Invest in property back home in {country}. {Project}: trusted developer, remote purchase supported. What to keep out of the ad: - "Guaranteed {N}% rental yield" — yield guarantee. - "Citizenship guaranteed in {time}" — outcome guarantee. - Misrepresenting golden-visa eligibility/terms. - Off-plan projects hiding completion risk. ## Adsly setup for real estate 1. Euro cabinet, EU entity, geo = target market(s), language = native (+ English for international investors). €500 deposit. 2. Image/video creative is essential — real property visuals, floor plans, drone footage. Text-only creative gives a buyer nothing to look at; we have not measured the difference. 3. Channel allow-list: real-estate, investment, expat, diaspora, golden-visa channels. 4. Views per User: start at 1–2 (the form allows 1 to 4). Real estate is a long-consideration purchase, so reach matters more than repetition. 5. Diaspora: target the country where the diaspora lives (e.g. France for Moroccan buyers), add the home-country language in the language field, and use home-country property creative. 6. One city: the ad form has a Locations field that searches locations inside the selected country; which locations it offers for your country is visible in the account. We have not measured city-level campaigns. ## Where the legal line runs Adsly opens the account and gives you the tools; opening an account does not approve any ad. What may be advertised is decided by Telegram’s moderation and by the law of the country you target, and that responsibility stays with the advertiser: - **Yield and appreciation promises.** Telegram’s guidelines prohibit "offers of investment with guaranteed return" (§5.7, [Ad Policies and Guidelines](https://ads.telegram.org/guidelines)). "Guaranteed 8% rental yield" is one. - **Residency and citizenship programmes.** Thresholds, eligible property and timelines are set by each country’s law and change over time. Quote the programme’s current official terms, never promise the outcome, and check with local counsel. - **Developer and broker licences.** Many property markets require a licensed developer or broker. We do not verify licences or permits; that is the advertiser’s job, with local counsel. - **Off-plan projects.** Disclose completion and delivery risk: §5.7 requires the terms of a paid product to be "explicit and easy to understand". - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### Is real estate a good Telegram Ads vertical? It is an ordinary niche with a dedicated Real Estate topic and channel targeting for investor, expat and diaspora audiences. We have no measured real-estate figure, so judge it by your own cost per qualified lead. ### Best markets? We publish no ranking: we have no measured real-estate figure by country. The angles advertisers usually bring are Dubai/UAE property, Turkish property, diaspora corridors (MA→EU, IN→abroad, CIS→overseas) and domestic metros; price each by the country where your buyers live. ### Why is visual creative critical? A property is bought with the eyes first: photos, floor plans, drone and video footage show what a line of text cannot. We have not measured image against text for this niche — test both. ### Can I advertise golden-visa programs? Telegram’s guidelines do not name them. State eligibility and terms exactly as the programme’s official source does, never write "citizenship guaranteed", and check with local counsel in the country you target. ### What about rental-yield claims? Reference historical/estimated yield with "not guaranteed" framing. No fixed-yield guarantees: §5.7 prohibits investment offers with guaranteed return. ### How does diaspora targeting work? Target the country where the diaspora lives (e.g. France for Moroccan property buyers), add the home-country language in the language field, and run home-country property creative with remote-purchase support messaging. ### What about real-estate tokenization? Tokenized real estate inherits crypto and securities rules, which differ by jurisdiction — check with local counsel, and see the relevant crypto guides. With us crypto is a separate niche, with a minimum ad budget of €1,000. ### Does Adsly check developers or licences? No. We do not screen offers or verify licences, and opening an account does not approve any ad — every ad goes through Telegram’s moderation. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved (3 October 2026). The licence and compliance with the law of the country you target are your responsibility. The only niches we do not take are pharma and CBD. --- *Real estate on Telegram is a visual niche with a clear targeting path: the Real Estate topic, investor, expat and diaspora channels, and language targeting for buyers abroad. Lead with property visuals, keep yield and visa claims exactly as the official terms allow, and judge the campaign by your own cost per qualified lead — we publish no benchmark for it.* --- ## Telegram Ads for SaaS & Apps — B2B Targeting, Setup (2026) URL: https://adsly.pro/guides/telegram-ads-for-saas-apps/ Date: 2026-05-25 Tags: Vertical Guide, SaaS, B2B, Apps, Dev Tools SaaS and B2B apps on Telegram Ads: target the channels founders, developers and PMs read, or the Technology & Internet and Business & Entrepreneurship topics. No measured SaaS figure; measured country prices, trial-first funnel, Mini App onboarding, what the guidelines rule out, setup, FAQ. ## TL;DR SaaS/B2B on Telegram Ads, in short: - Channel-targeting puts the ad in the channels founders, devs, PMs and tech professionals read. - No SaaS CPM published (the base is too thin); the all-niche Euro average is €2.97 CPM and 0.85% CTR over 257.7M impressions. - No software-specific rule in Telegram’s guidelines; unsupported superlatives and brand comparisons are out (§5.4). - Our working advice: trial-first / freemium funnel, concrete-metric creative instead of buzzwords. What runs: B2B SaaS, dev tools / APIs, productivity apps, data/analytics platforms, vertical SaaS, agency tools, no-code, AI tools (see also the AI-tools guide). What requires caution: "guaranteed results" claims, fake-metric social proof, comparison claims without substantiation. ## Why SaaS fits Telegram — channel precision The structural difference: on Meta you build lookalikes. On Telegram you can channel-target the exact communities your ICP reads: - SF tech / NY founder / London startup / Berlin channels. - Developer-language / framework-specific channels. - Industry-vertical professional channels. - Indie-hacker / SaaS-founder / no-code communities. That is the argument for SaaS on Telegram: you reach people by the community they chose to read, not by a behavioural guess. We have not measured how SaaS campaigns convert, so treat it as a hypothesis to test. ## Country prices — what we have measured We do not publish a SaaS CPM: the base is too thin. Below is the measured all-niche price per country. Euro accounts are billed in euros, TON accounts in TON; the two are never converted into each other. | Geo | Euro accounts, CPM (all niches) | TON accounts, CPM in TON (all niches) | Notes | |---|---|---|---| | US / UK | not measured | UK 0.27 · USA 0.39 | English creative | | DACH / EU | not measured | France 0.24 · Germany 0.27 · Netherlands 0.27 · Switzerland 0.55 | Local-language or English creative | | Emerging tech hubs (IN/BR/VN/ID) | India €0.25 · Brazil €2.22 | India 0.42 · Brazil 0.61 · Indonesia 1.82 · Vietnam 4.09 | Price varies widely | | MENA (UAE/IL) | UAE €1.42 | UAE 3.79 | Israel not measured (TON ads are not served there) | Euro: single-country campaigns on our Euro accounts, snapshot of 3 October 2026. TON: single-country campaigns on our TON accounts, 22 August – 3 October 2026. Since 22 August 2026 TON has the same country targeting as Euro, so there is no separate "worldwide TON" price. CTR and volume per country are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## The trial-first funnel + creative discipline - **Trial-first / freemium** is what we recommend — low-friction signup, prove value, upsell. We do not publish a cost per trial: it depends on your signup flow more than on the ad. - **Concrete-metric creative** rather than buzzwords: "cut deploy time 40%" instead of "AI-powered DevOps". The guidelines rule out vague descriptions (§2) and unsupported superlatives (§5.4), so the metric has to be one you can back up. - **Mini-app onboarding** where the product allows — a SaaS tool with a Telegram Mini App interface lets the first run happen inside Telegram. The click into a Mini App is the cheapest we measure on Euro accounts (€0.038, all niches, 6 accounts); we have not measured what happens after it. ## Copy that stays inside the rules **B2B SaaS:** > {Product}: {specific function} for {persona}. {Concrete metric}. Free 14-day trial. No card required. **Dev tool / API:** > {Tool}: {dev capability}. {Performance number}. Free tier. Docs + SDK ready. **Vertical SaaS:** > {Product} for {industry}: {specific workflow}. Used by {N} teams. Start free. What the guidelines rule out (§5.4): - "Guaranteed {result}" — outcome guarantee. - Fake "used by {N},000 companies" without substance. - Unsubstantiated competitor-comparison claims. ## Adsly setup for SaaS 1. Euro World account on our EU entity (geo = target markets, chosen per campaign) — it links out to your website and reaches dev channels in every available country. Ad budget from €500. 2. English primary (B2B tech lingua franca); local-language for emerging-market mass tools. 3. Channel allow-list: tech/founder/dev/framework/vertical-professional channels — the precision lever. 4. Trial-first creative with concrete metrics, not buzzwords. 5. Views per User: start at 1–2 (the form allows 1 to 4). 6. Mini-app onboarding where the product supports it. ## Where the legal line runs Adsly opens the account and gives you the tools; opening an account does not approve any ad. What may be advertised is decided by Telegram’s moderation and by the law of the country you target, and that responsibility stays with the advertiser: - **Superlatives and comparisons.** Telegram’s guidelines prohibit "exaggerated comparisons and absolute claims, including unsupported use of comparatives and superlatives", and "comparing your brand to a different one" (§5.4, [Ad Policies and Guidelines](https://ads.telegram.org/guidelines)). "Guaranteed results" and "best in class" fall there. - **Fake social proof.** "Used by 10,000 companies" has to be true: §5.4 covers false statements and claims. - **Growth and automation tools.** §5.11 prohibits ads for "social media growth manipulation", services that inflate metrics or followers, automated traffic, malware and hacking tools. - **Data protection.** How you collect and process trial sign-ups is governed by the data-protection law of the country you target — check with local counsel. - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### Is SaaS a good Telegram Ads vertical? It is an ordinary niche with one useful feature: you reach founders, devs and PMs by the exact communities they read. We have no measured SaaS figure, so judge it on your own cost per trial. ### How is targeting different from Meta? On Meta an algorithm builds the audience from behaviour. On Telegram you name the community channels your ICP reads, or pick topics, countries and languages. We have no measurement showing one beats the other for B2B — test it against your Meta cost per trial. ### What’s the best funnel? Trial-first / freemium — low-friction signup, prove value, upsell — with concrete-metric creative ("cut X by 40%") rather than buzzwords. That is our working advice, not a measured comparison. ### Cheapest vs premium markets? We do not publish a SaaS CPM. On measured all-niche prices, the UK (0.27 TON) and the USA (0.39 TON) are not expensive auctions on TON accounts. In emerging tech hubs (IN/BR/VN/ID) price varies widely: India €0.25 and Brazil €2.22 on Euro accounts, Vietnam 4.09 TON. ### English or local language? English for B2B tech (lingua franca); local-language for emerging-market mass-market tools. ### Should I use mini-app onboarding? If the product supports a Telegram Mini App interface, test it — the first run happens inside Telegram, with no browser step. We have not measured its conversion against a trial-signup landing page. ### What about AI tools specifically? See the dedicated AI-tools guide. Same channel-precision advantage; AI adds the "concrete-outcome not buzzword" discipline even more strongly. ### Does Adsly check my product before launch? No. We do not screen offers or verify licences, and opening an account does not approve any ad — every ad goes through Telegram’s moderation. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved (3 October 2026). The licence and compliance with the law of the country you target are your responsibility. The only niches we do not take are pharma and CBD. --- *SaaS/B2B on Telegram comes down to one idea: reach founders, devs and PMs through the exact communities they read. Run a trial-first funnel, write concrete-metric creative you can back up, use Mini App onboarding where the product allows, and judge the result by your own cost per trial — we publish no SaaS benchmark.* --- ## Telegram Ads for Travel & Tourism — Booking Funnels and Geo-Specific Patterns (2026) URL: https://adsly.pro/guides/telegram-ads-for-travel/ Date: 2026-05-25 Tags: Vertical Guide, Travel, Tourism, Hospitality Travel and tourism on Telegram Ads: a Travel & Tourism topic in the targeting form, channel targeting for travel communities, three sub-niches (outbound booking / destination / niche travel). No measured travel figure; measured source-market prices, what the guidelines rule out, Adsly setup. ## TL;DR Travel on Telegram Ads, in short: - No travel-specific rule in Telegram’s guidelines; consumer-protection and advertising law in each country still applies. - No travel CPM published (the base is too thin); the all-niche Euro average is €2.97 CPM and 0.85% CTR over 257.7M impressions. - Channel-targeting against travel-specific channels is the lever we recommend; we have not measured it against country targeting. - Three sub-niches with distinct economics: outbound booking, inbound destination, niche-travel (digital-nomad / luxury / adventure / religious). - The targeting form has a Travel & Tourism topic; countries and languages select the source market. What advertisers bring: booking-platform offers (Booking-style, Trip-style, niche), destination marketing (tourism boards, regional campaigns), travel insurance (with disclaimers), tour operators, digital-nomad services, luxury travel, pilgrimage tour operators (Hajj/Umrah and others in MENA), travel rewards / cards (fintech overlap). What requires careful framing: short-term rental (Airbnb-style — many cities have local registration rules), traveller-visa services (no "guaranteed visa" claims), medical tourism (unverified health claims are prohibited, §5.8), pilgrimage travel (advertise the trip, not the religious practice — §5.5). ## Channel-targeting for travel Our working advice — a judgement, not a measurement: start with travel-specific Telegram channels rather than a whole country. We have not measured travel channels against country targeting. Example channel categories: - **Digital-nomad / location-independent** (digital-nomad communities, expat groups for a single city or island). - **Destination-specific travel** (e.g. country-specific Telegram channels with travel content). - **Deal-aggregator channels** (cheap-flight alerts, error-fare hunters). - **Niche-interest travel** (adventure / cycling / culinary / wine-tour). - **Religious pilgrimage** (Hajj / Umrah / Christian-pilgrimage Telegram channels in MENA / LATAM). People in these channels are already reading about travel. Whether that converts better than the Travel & Tourism topic is something to test on your own campaigns — we have no measurement. ## Prices by source market — what we have measured We do not publish a travel CPM, and we do not split price by travel sub-niche: the base is too thin. What we have measured is the all-niche price in the source markets travel campaigns usually buy. Euro accounts are billed in euros, TON accounts in TON; the two are never converted into each other. | Source market | Euro accounts, CPM (all niches) | TON accounts, CPM in TON (all niches) | |---|---|---| | US / UK | not measured | USA 0.39 · UK 0.27 | | Brazil / Mexico | Brazil €2.22 | Brazil 0.61 · Mexico 1.30 | | UAE / Saudi Arabia | UAE €1.42 · Saudi Arabia €1.69 | Saudi Arabia 1.21 · UAE 3.79 | | India | €0.25 | 0.42 | | Indonesia | not measured | 1.82 | | Russia | €2.68 | TON ads are not served in Russia | Euro: single-country campaigns on our Euro accounts, snapshot of 3 October 2026. TON: single-country campaigns on our TON accounts, 22 August – 3 October 2026. Every other country is in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). What changes by sub-niche is not a price we can quote but what the campaign has to get right: | Sub-niche | What to watch | |---|---| | Booking platform → US/UK | Real prices and named destinations in the ad | | Booking platform → BR/MX | PIX and other local payment on the landing page | | Destination marketing (DMO) → outbound source | Tourism-board campaigns; longer cycle | | Niche-travel (digital-nomad) | Channel-targeting | | Luxury travel → UAE/SA/UK | Arabic and English creative | | Religious pilgrimage (Hajj/Umrah) → MENA | Advertise the trip, not the practice (§5.5); Arabic creative | | Adventure / cycling / specialised | Channel-target only | | Travel insurance | Policy terms explicit (§5.7) | | Visa services | No guarantee language | | Medical tourism | No health claims (§5.8) | ## Three sub-niches with their setup ### 1. Outbound booking platforms (source-market targeting) Example: a booking platform targeting UK travellers planning EU trips. Setup: - Euro cabinet, geo = source market (UK), language = source-market native. - Creative: deal-driven ("flights to {destination} from £49"), specific destinations, real prices. - Channel allow-list: UK travel-deals channels, error-fare channels. - Views per User: start at 1–2 (the form allows 1 to 4). - Timing: we have no hour-of-day data; use hourly analytics on your own campaigns to find your hours. ### 2. Inbound destination marketing (tourism-board / DMO) Example: a tourism board promoting a destination to travellers in India. Setup: - Euro cabinet, geo = source country (IN), language = English or Hindi. To narrow to particular cities, the ad form has a Locations field that searches locations inside the selected country; which locations it offers is visible in the account, and we have not measured city-level campaigns. - Creative: experience-driven ("explore {destination}, {hook}"), not price-driven. - Channel allow-list: source-market premium-travel channels, expat-Telegram channels. - Run longer campaigns (2–3 months) — destination marketing is brand-build, not direct-response. - Views per User: start at 1–2 (the form allows 1 to 4); destination brand-build needs reach, not repetition. ### 3. Niche-travel (digital-nomad / luxury / adventure / religious) Example: digital-nomad SaaS (visa + housing + community) targeting worldwide. Setup: - Euro World account — every available country in one account, run worldwide or per country, chosen per campaign. - Channel-target: digital-nomad-specific Telegram channels worldwide. - Creative: lifestyle-driven, identity-driven ("Built for remote workers in {N} countries"). - Views per User: start at 1–2 (the form allows 1 to 4). ## Copy that stays inside the rules **Booking platform (mainstream):** > Find {destination} flights from {currency}{price}. {N} airlines compared. No hidden fees. Cancellation included on select tickets. **Destination marketing (DMO):** > {Destination} — {hook line}. Plan your visit. {Tagline}. **Luxury travel (UAE/SA premium):** > {Resort name}. {Region}. {Experience}. From {price} / night. Book direct, no agency fees. **Religious pilgrimage (Hajj/Umrah, Arabic):** > رحلة العمرة 2026. مع شركة معتمدة من وزارة الحج. كل التفاصيل في موقعنا. > (Umrah 2026 trip. With a Ministry-of-Hajj-approved operator. Full details on our site.) **Travel insurance (disclosure-aware):** > {Brand} travel insurance. Coverage up to {amount}. Terms apply; read the policy before purchase. ## What the guidelines rule out - "Cheapest flights guaranteed" — an absolute claim (§5.4). - "Visa in 24 hours guaranteed" — an unrealistic promise (§5.4). - "100% safe travel" — an absolute claim (§5.4). - "Sponsored by {gov-agency}" if not actually sponsored — a false statement (§5.4) and misuse of another organisation’s name (§5.3). - Medical-tourism copy claiming treatment outcomes — unverified health claims (§5.8). ## Creative language by market - **UAE / SA**: Arabic creative, with English alongside it. For pilgrimage offers, advertise the trip and the operator. - **India**: Hindi or English creative, or another Indian language where your audience reads it — the ad language should match the channel language (§4.7). - **Brazil**: PT-BR creative; PIX on the landing page. - **Mexico**: Spanish (es-MX) creative. - **Indonesia**: Bahasa Indonesia creative. - **Russia / CIS**: Russian creative. Russia is reached on Euro accounts only — TON ads are not served there. ## Adsly setup for travel campaigns 1. Euro cabinet, EU entity, geo = source-market list, language = native. 2. For broad niche-travel reach: no second account needed — the same Euro World account runs worldwide campaigns next to the source-market ones. 3. Channel allow-list — the lever we recommend starting with. After the account is open, our team agrees the launch plan with you. 4. Views per User: start at 1–2 (the form allows 1 to 4). 5. Timing: we have no hour-of-day data. Use the hourly analytics in the Pro Panel on your own campaigns to find your hours. 6. A/B test creative pillars in parallel: "deal-price" vs "experience" vs "social-proof". ## Where the legal line runs Adsly opens the account and gives you the tools; opening an account does not approve any ad. What may be advertised is decided by Telegram’s moderation and by the law of the country you target, and that responsibility stays with the advertiser: - **Guarantees.** Telegram’s guidelines prohibit "false statements, claims or offers" and unsupported absolute claims (§5.4, [Ad Policies and Guidelines](https://ads.telegram.org/guidelines)): "guaranteed visa", "cheapest flights guaranteed" and "100% safe" fall there. - **Visa services.** A visa is decided by the issuing state, not by an agency, and offering forged documents is prohibited outright (§5.12). Which visa services may be sold, and by whom, is national law — check with local counsel. - **Medical tourism.** §5.8 prohibits unverified health claims and unlicensed medical services; the licensing of clinics is the law of the country where the treatment takes place. - **Travel insurance and short-term rentals.** Insurance distribution and short-term-rental registration are regulated country by country, sometimes city by city — check with local counsel. §5.7 requires the terms of a paid product to be "explicit and easy to understand". - **Pilgrimage travel.** §5.5 prohibits promoting religious movements and lists "promotion of religious practices, rituals" as an example: advertise the trip and the operator, not the practice. Operator licensing is the law of the destination country. - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### Is travel allowed on Telegram Ads? Yes. Telegram’s guidelines have no rule aimed at travel; the general ones apply — no false or absolute claims (§5.4), explicit terms for paid products (§5.7) — along with consumer law in each country. We have no measured figure for the niche. ### Why start with channel-targeting for travel? People who follow destination channels, deal channels and expat communities are already reading about travel, so the ad lands in context. That is the reasoning, not a measurement: we have not compared travel channels with the Travel & Tourism topic or with plain country targeting. Test all three. ### What's the best geo for outbound booking? Source-market dependent, and we publish no ranking. On our TON accounts the UK, the USA and Germany are not expensive auctions (UK 0.27 TON, USA 0.39, Germany 0.27). BR + MX + ID need local payment in your fulfilment, and they are not cheaper: Brazil €2.22 on Euro accounts, Mexico 1.30 and Indonesia 1.82 TON. ### Can I run "guaranteed visa" copy? No. A guarantee you cannot give is a false claim under §5.4, and a visa is decided by the issuing state. Reframe as "visa support" / "consultation" / "we handle the paperwork" — not "guaranteed". ### What about Airbnb-style short-term rental ads? Telegram’s guidelines do not name them. Many cities regulate short-term rentals — registration, caps, bans in some zones — so check the local rules for each city you advertise, with local counsel if in doubt. The ad must not offer what cannot legally be rented. ### What do we know about Saudi Arabia as a source market? Only the price of the auction: on our accounts Saudi Arabia runs at €1.69 CPM on Euro (74k impressions) and 1.21 TON on TON accounts (6.0M impressions), all niches. We have no measured figure for tourism campaigns there and no data on how destination campaigns perform. Arabic creative, with English alongside it, is the starting point. ### How does Telegram ad moderation handle travel? We publish no approval rate or review time by niche. Across all niches, over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours, and 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved (3 October 2026). ### Does Adsly help with channel allow-lists for travel? After the account is open, our team agrees the launch plan with you, the channel list included. In the Pro Panel you can search channels while building a campaign, and Check Visibility shows where your ads are actually appearing. We do not publish a channel-quality score. --- *Travel rewards advertisers who think about where the traveller is already reading, not just which country they live in. Start with travel channels, match creative to the audience (deal-driven vs experience-driven vs luxury), keep guarantees out of the copy, and judge the campaign by your own cost per booking — we publish no travel benchmark.* --- ## Telegram Ads in Argentina — CNV PSAV Registry, Stablecoins and Measured CPM (2026) URL: https://adsly.pro/guides/telegram-ads-in-argentina/ Date: 2026-05-25 Tags: Country Guide, Argentina, LATAM, Compliance Telegram Ads in Argentina, measured on our TON accounts: 0.78 TON per thousand impressions at 3.89% CTR. And the rule every crypto ad meets: the CNV’s PSAV registry (General Resolution 1058/2025), which treats advertising aimed at Argentine residents as operating in the country. ## TL;DR Argentina is open for Telegram Ads: it is one of the 229 country options in the ad form, on Euro and TON accounts alike. - Measured CPM: 0.78 TON per 1,000 impressions on our TON accounts, 22 Aug–3 Oct 2026 (388k impressions, five accounts). No Euro-account measurement for Argentina yet. - 41.6 million internet users, 90.6% of the population (DataReportal, October 2025). No reliable public count of Telegram users in Argentina exists. - Stablecoins lead local crypto: 61.8% of transaction volume in Chainalysis’s 2024 study, against 44.7% worldwide. - Inflation was 31.5% in 2025, the lowest annual figure in eight years (INDEC). The law that matters for ads: - **CNV (Comisión Nacional de Valores) — the PSAV registry.** Anyone who provides virtual asset services in Argentina must be registered as a Proveedor de Servicios de Activos Virtuales (PSAV). General Resolution 1058/2025, in force since 26 May 2025, sets the rules, advertising included. - **Foreign platforms.** Advertising clearly directed at residents of Argentina is one of the tests that makes a foreign company count as operating in the country, and so obliged to register. - **BCRA (the central bank).** Communication "A" 7506 of May 2022 bars banks from offering crypto to their clients. A change has been reported as under study since December 2025; we found no published rule lifting the ban as of 3 October 2026. Offers with no licence question — SaaS, e-commerce, consumer goods and services, B2B, education — target Argentina like any other country. Complying with Argentine law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Who you reach in Argentina Telegram does not publish user numbers by country, and we could not trace the figures that circulate for Argentina to a primary source, so we quote none. What can be sourced: - **A connected country.** 41.6 million internet users in October 2025, 90.6% of the population, with a median age of 32.9 ([DataReportal, Digital 2026: Argentina](https://datareportal.com/reports/digital-2026-argentina)). Those are internet users, not Telegram users. - **Android.** Android carried about 87% of mobile web traffic in Argentina in September 2026 and iOS 13% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/argentina)). That is web traffic, not Telegram’s own split; the ad form lets you target each separately. - **Stablecoins as savings.** Stablecoins made up 61.8% of Argentina’s crypto transaction volume between July 2023 and June 2024, against a global average of 44.7%; Chainalysis reads it as a way to soften inflation and devaluation ([Chainalysis](https://www.chainalysis.com/blog/2024-latin-america-crypto-adoption/), October 2024). In its 2025 report Argentina ranks second in Latin America by crypto value received, with $93.9 billion ([Chainalysis](https://www.chainalysis.com/blog/latin-america-crypto-adoption-2025/), October 2025). - **Inflation.** Consumer prices rose 31.5% in 2025, the lowest annual figure in eight years, according to INDEC ([Forbes Argentina](https://www.forbesargentina.com/money/la-inflacion-2025-cerro-315-marco-nivel-mas-ocho-anos-n84710), January 2026). - **Spanish only.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination (§4.7). How these groups split inside Telegram’s Argentine audience — by city, age or interest — is not something we have measured. ## What Argentina costs — measured on our accounts Single-country campaigns targeted at Argentina on our TON accounts, 22 Aug–3 Oct 2026. Prices are in TON, not euros: | Account type | CPM | CTR | Cost per click | Impressions | Accounts | | --- | --- | --- | --- | --- | --- | | TON | 0.78 TON | 3.89% | 0.031 TON | 388k | 5 | We have no Euro-account measurement for Argentina yet. We do not publish a per-niche split for Argentina because the base is too thin. Prices for other countries: [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). ## The CNV’s PSAV registry in 30 seconds The registry was created by Law 27.739. The CNV’s General Resolution 1058/2025, published on 14 March 2025 ([Boletín Oficial](https://www.boletinoficial.gob.ar/detalleAviso/primera/322539/20250314)) and in force since 26 May 2025 ([CNV](https://www.argentina.gob.ar/cnv/proveedores-de-servicios-de-activos-virtuales)), turned it into operating rules. The article numbers below are those of the PSAV chapter the resolution writes into the CNV rulebook: - **Registration comes first.** Residents of Argentina and companies constituted there must register before they carry out PSAV activities (article 1); anyone who is not registered must refrain from those activities in the country (article 2). - **Foreign companies.** A company constituted abroad counts as operating in Argentina, and must register, if it uses a ".ar" domain, has local arrangements for receiving funds from Argentine residents, clearly directs its business at them, advertises in a way clearly directed at residents of Argentina, or does more than 20% of its business there. The advertising test leaves out the case where the client is the one who contacts the foreign company, which the text itself calls reverse solicitation (article 3). - **Deadlines that have passed.** Providers already in the registry had to complete their file before 1 July 2025 (individuals), 1 August 2025 (companies constituted in Argentina) and 1 September 2025 (companies constituted abroad), or lose the registration. - **The legend.** A registered provider must show on its website, app and social networks: "Inscripto bajo el N°… en el Registro de PSAV de la CNV (República Argentina)" (article 5). - **Advertising.** A PSAV’s advertising may not contain statements that could mislead the public about the service or the assets, and the CNV can order it changed or suspended (article 32). No one outside the registry may put out advertising that suggests it is a PSAV (article 33). - **Unregistered providers.** The CNV may ask a prosecutor or a court to block the website or the social-media accounts through which an unregistered PSAV operates. The BCRA is a separate layer. Since 5 May 2022 its Communication "A" 7506 has barred financial institutions from carrying out, or facilitating for their clients, operations with digital assets that are not authorised by a national regulator or by the BCRA ([BCRA](https://www.bcra.gob.ar/Pdfs/comytexord/A7506.pdf)). In December 2025 La Nación reported that the central bank was working on a measure to let banks operate with crypto ([La Nación](https://www.lanacion.com.ar/economia/IA/una-nueva-ola-de-adopcion-masiva-el-banco-central-trabaja-en-una-medida-para-permitir-que-los-bancos-nid05122025/)), and CoinDesk put the possible date at April 2026 ([CoinDesk](https://www.coindesk.com/policy/2025/12/08/argentina-s-central-bank-to-allow-banks-to-provide-crypto-services-in-2026)). We found no published BCRA rule lifting the ban as of 3 October 2026; check the BCRA’s site before you build a campaign on banks selling crypto. One market fact keeps ad copy honest: since 31 January 2026 Coinbase no longer lets users buy or sell USDC for Argentine pesos on its platform ([Forbes Argentina](https://www.forbesargentina.com/negocios/coinbase-pausa-sus-operaciones-argentina-menos-ano-su-llegada-pais-n84139)). If your ad promises peso pairs, your platform has to offer them. What that means for an ad: 1. **A registered PSAV** can advertise in Spanish to Argentina and should carry its registry number; the legend is mandatory on its own channels. 2. **A foreign platform that is not registered** cannot solve this with a disclaimer. An ad clearly directed at residents of Argentina is itself one of the tests that trigger the duty to register. The choices are to register or to leave Argentina out: no Argentina in the country list, no creative written for Argentines. 3. **Channel targeting follows the reader.** An ad placed in a Spanish-language crypto channel is shown to that channel’s readers in Argentina too. Target by country if Argentina has to stay out. 4. **Banks and fintechs** should not promise crypto inside a bank account while Communication "A" 7506 stands. ## Ad copy that fits the rules Telegram allows 160 characters per ad text, so the risk line has to be short. The examples are in Argentine Spanish, as they would run: **Registered PSAV, stablecoins for pesos:** > {Marca}. Inscripto bajo el N° {número} en el Registro de PSAV de la CNV. Comprá USDT y USDC con pesos. Operar con criptoactivos implica riesgo. **Registered PSAV, exchange:** > Operá Bitcoin y Ethereum desde ARS. {Marca}: PSAV inscripto en la CNV bajo el N° {número}. Inversiones sujetas a riesgo de pérdida. **Savings fintech:** > {Marca}: ahorrá en dólares desde tu celular. Cuenta gratis. Sin retenciones bancarias. **Real-estate tokenisation:** > Invertí en inmuebles desde ARS {valor}. Activos tokenizados sobre blockchain. Documentación legal verificada. **SaaS B2B:** > {Producto}: automatización de Telegram para empresas argentinas. Prueba gratuita. Tokenised real estate offered to the public may fall under CNV rules of its own. We have not verified them, so ask an Argentine securities lawyer before running that one. What does not belong in an ad: - "Rendimiento garantizado". Telegram’s guidelines prohibit offers of investment with guaranteed return (§5.7). - A registry number the advertiser does not hold (article 33). ## Adsly setup for Argentina 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Argentina is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Argentina or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing; forex stays at €500. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Access.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. 4. **Targeting.** Country: Argentina. Language: Spanish. Then topics — "Economy & Finance", "Cryptocurrencies" and "Investments" are exact names from the form — or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Argentina is visible in the account, and we have not measured city-level campaigns. 5. **Creative.** Write the Spanish for Argentina: voseo, peso amounts, local references. We have not measured how much that changes click-through against neutral Latin American Spanish, so treat it as a test. 6. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 7. **Timing and moderation.** We have no hour-of-day data for Argentina, so we publish no "best hours"; read the hourly analytics of your own campaigns. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. Opening an account does not approve any ad. ## Who is responsible for what Adsly opens the account and gives you the tools. What may be advertised to people in Argentina is decided by Argentine law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Gambling and betting.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Argentine law; check it with local counsel. - **Crypto.** Registration in the PSAV registry is yours to settle before launch, with an Argentine lawyer if the offer is anywhere near the line. The licence and compliance with Argentine law are the advertiser’s responsibility; an open account says nothing about them. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, education, consumer offers — runs with Argentina as the target and no licence layer. ## FAQ ### Is Telegram Ads available in Argentina in 2026? Yes. Argentina is a country option on Euro and TON accounts, and our TON accounts served 388k Argentina-targeted impressions between 22 August and 3 October 2026. ### What is the CNV’s PSAV requirement? Anyone who provides virtual asset services in Argentina must be in the CNV’s registry of Proveedores de Servicios de Activos Virtuales before operating. General Resolution 1058/2025 has been in force since 26 May 2025; the deadlines for providers already registered ran out between 1 July and 1 September 2025. ### Can a foreign exchange advertise to Argentines without registering? Not under the CNV’s rules. Advertising clearly directed at residents of Argentina is one of the tests that make a foreign company count as operating in the country. The rule leaves out only the client who makes contact on their own, and a paid ad aimed at Argentines is the opposite of that. ### Why is Argentina so stablecoin-heavy? Chainalysis measured stablecoins at 61.8% of Argentina’s crypto transaction volume, against 44.7% worldwide, and reads it as a hedge against inflation and devaluation. Inflation was 31.5% in 2025. We have not measured stablecoin offers separately on our own accounts. ### Will banks be allowed to offer crypto in Argentina? Not yet, as far as we could verify. Communication "A" 7506 of May 2022 bars them. The press reported in December 2025 that the BCRA was working on a change, possibly for April 2026; we found no published rule lifting the ban as of 3 October 2026. ### What about Coinbase and the peso? Since 31 January 2026 Coinbase no longer lets users buy or sell USDC for Argentine pesos. An ad that promises peso pairs has to describe what your platform really offers. ### Should the Spanish be Argentine? Write for Argentina: voseo, peso amounts, local references. We have not measured the CTR difference against neutral Spanish, so test both. ### Can I target Buenos Aires specifically? The ad form has a Locations field that searches locations inside the selected country. Which locations it offers for Argentina is visible in your account; we have not measured city-level campaigns, so we promise nothing about a Buenos-Aires-only campaign. Targeting the channels a Buenos Aires audience reads is the other route. ### Does Adsly help with CNV registration? No. That is work for an Argentine law firm. We open the ad account and provide the tools to run it. --- *Argentina is a market where buying the impressions is the easy half: 0.78 TON per thousand on our TON accounts. The other half is the PSAV registry — for a crypto offer, an ad aimed at Argentines is already "operating in Argentina". Not sure where your offer sits? Ask us at [@adsly\_pro](https://t.me/adsly_pro) before you fund the account.* --- ## Telegram Ads in Bangladesh — the Crypto Prohibition, the 2026 Gambling Law and Measured CPMs URL: https://adsly.pro/guides/telegram-ads-in-bangladesh/ Date: 2026-05-25 Tags: Country Guide, Bangladesh, South Asia, Compliance Telegram Ads in Bangladesh, measured on our TON accounts: 0.24 TON per thousand impressions at 7.10% CTR over 2.3M impressions. Bangladesh Bank does not permit crypto transactions, and the Gambling Prevention Act 2026 punishes gambling advertising with up to three years in prison. Sources and setup. ## TL;DR Bangladesh is a country option in the Telegram ad form on Euro and TON accounts alike. What we measured, and what the law says: - **Price.** 0.24 TON per thousand impressions, 7.10% CTR and 0.003 TON per click on our TON accounts (2.3M impressions, 4 accounts, 22 August – 3 October 2026) — one of the lowest rows in our TON table. No Euro-account measurement yet. - **Audience.** 82.8 million internet users in October 2025, 47.0% of a population of 176 million, with a median age of 26.0 ([DataReportal, Digital 2026: Bangladesh](https://datareportal.com/reports/digital-2026-bangladesh)). Telegram publishes no user count by country, so we quote none. - **Crypto is not permitted.** Bangladesh Bank’s circular of 15 September 2022 says transactions for obtaining virtual assets or virtual currencies are not permitted, and neither is facilitating their exchange, transfer or trading ([The Business Standard, 15 September 2022](https://www.tbsnews.net/economy/banking/refrain-dealing-virtual-assets-currencies-bb-497086)). - **Gambling advertising is a crime since 2026.** The Gambling Prevention Act, 2026 punishes gambling advertising, sponsorship, affiliate marketing and referral campaigns with up to three years in prison or a fine of up to 5 million taka ([Laws of Bangladesh, section 22](http://bdlaws.minlaw.gov.bd/act-1727/section-58970.html)). - **Languages.** Bengali for the mass market, English where the channels you target are in English. Offers with no licence question — education, e-commerce, SaaS, consumer goods and services, job and skills platforms — target Bangladesh like any other country. Complying with Bangladeshi law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Crypto and forex: what the central bank says Bangladesh did not follow its neighbour. Pakistan moved to a licence regime with its Virtual Assets Act, 2026 ([PVARA](https://pvara.gov.pk/faq), 2026; our [Pakistan guide](/guides/telegram-ads-in-pakistan/) has the details). In Bangladesh the position is the opposite: - **The 2022 circular.** On 15 September 2022 Bangladesh Bank told banks, non-bank financial institutions and mobile financial service providers that exchanging, transferring or trading virtual assets is prohibited, and that such transactions are punishable under section 23(1) of the Foreign Exchange Regulation Act with up to seven years in prison, a fine, or both ([The Business Standard, 15 September 2022](https://www.tbsnews.net/economy/banking/refrain-dealing-virtual-assets-currencies-bb-497086)). We have found no later official text that lifts it. - **Crypto in the gambling law.** The Gambling Prevention Act, 2026 has a separate offence for gambling payments, money laundering and the use of cryptocurrency in gambling (section 14), which shows how the legislator still treats the subject ([Laws of Bangladesh](http://bdlaws.minlaw.gov.bd/act-1727.html)). - **Forex.** Bangladesh Bank’s long-standing position is that foreign currency may be bought and sold only through dealers and money changers it has authorised, and that forex trading by anyone else is illegal ([Finance Magnates, 13 January 2012](https://www.financemagnates.com/forex/regulation/bangladesh-speaks-online-forex-trading/)). That statement is old and we have not found a newer official one, so check the current rule with local counsel. What that means for an ad: 1. **A crypto exchange or wallet aimed at residents** invites them to do what the central bank says is not permitted. No disclaimer changes that, and "P2P" or "USDT" wording describes the same activity. 2. **There is no licence to cite.** Unlike Pakistan, Bangladesh has no crypto licence an advertiser could hold. 3. **The risk sits with the advertiser** — and, under the 2022 circular, with anyone who facilitates the business. Take it to a Bangladeshi lawyer before you take it to the ad form. ## Who you reach in Bangladesh Telegram does not publish user numbers by country, and the figures that circulate for Bangladesh could not be traced to a primary source, so we quote none. What can be sourced: - **A large country that is half online.** 82.8 million internet users in October 2025, 47.0% of the population; median age 26.0; 42.2% of people live in cities ([DataReportal, Digital 2026: Bangladesh](https://datareportal.com/reports/digital-2026-bangladesh)). Those are internet users, not Telegram users. - **Android, almost entirely.** Android carried about 93% of mobile web traffic in Bangladesh in September 2026 and iOS 6% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/bangladesh)). That is web traffic, not Telegram’s own split, but it tells you which device to design for first. - **Bengali and English.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) (§4.7) say the language of the targeted channel should match the language of the ad and of the destination: Bengali creative for Bengali channels, English for English-language ones. - **No measured split.** We have no data on how the Bangladeshi audience divides by interest, profession or city, and we publish no percentages for it. ## What it costs — measured on our accounts Our Bangladesh-targeted campaigns have so far run on TON accounts, so the measurement is in TON — single-country campaigns, all niches blended, 22 August – 3 October 2026: | Metric | Bangladesh, TON accounts | |---|---| | CPM | 0.24 TON | | CTR | 7.10% | | Cost per click | 0.003 TON | | Impressions | 2.3M | | Accounts | 4 | These are TON prices, not euros, and we don't convert them: a conversion at one day's rate would turn a measurement into a guess. Our Euro accounts have no Bangladesh-only measurement yet. We do not publish a per-niche split for Bangladesh because the base is too thin. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has the full tables. ## Ad copy that fits the rules Telegram allows 160 characters per ad. The examples are for the niches that carry no licence question: **EdTech:** > {Course}: learn {skill} in Bengali. {N},000 students. Certificate on completion. Pay with bKash. **E-commerce:** > {Brand}: {product} delivered across Bangladesh. Cash on delivery + bKash. Free shipping over ৳{amount}. **Local fintech:** > {App}: send money, pay bills, top-up — all in one. Works with bKash & Nagad. **Freelancer / skills:** > Learn {skill}, earn online. {Platform}: training + client connections for Bangladeshi freelancers. There is no example for crypto, forex or betting, on purpose: the previous section and the one on the legal line explain why. ## Adsly setup for Bangladesh 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Bangladesh is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). Our only Bangladesh reading so far comes from TON accounts. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Bangladesh or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Bangladesh. Language: Bengali and English as separate campaigns. Then topics or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Bangladesh is visible in the account, and we have not measured city-level campaigns. 4. **Payment methods on your side.** If you sell to consumers, show on the landing page the local methods you actually accept — mobile financial services such as bKash and Nagad, or cash on delivery. 5. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 6. **Timing.** We have no hour-of-day data for Bangladesh, so we publish no "best hours". Read the hourly analytics of your own campaigns. 7. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours; across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Bangladesh is decided by Bangladeshi law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Crypto.** Not permitted by Bangladesh Bank; the 2022 circular covers facilitation as well as the transactions themselves. - **Forex.** Outside the dealers Bangladesh Bank has authorised, the central bank calls it illegal. Check the current rule with local counsel. - **Guaranteed returns.** Telegram’s guidelines (§5.7) list "offers of investment with guaranteed return" among prohibited financial content, whatever the product. - **Gambling and betting.** The Gambling Prevention Act, 2026 (Act No. 98 of 2026, 1 July 2026) replaced the Public Gambling Act of 1867. Section 11 makes it an offence for any person, institution, media outlet, digital platform, influencer, artist, player or celebrity to run misleading promotion, promises of false profit, enticing advertising, sponsorship, affiliate marketing or referral campaigns for gambling; section 22 sets the penalty at up to three years in prison, a fine of up to 5 million taka, or both. Online gambling itself carries up to five years (section 16) and online betting up to seven (section 17) ([Laws of Bangladesh](http://bdlaws.minlaw.gov.bd/act-1727.html)). Telegram’s ad guidelines prohibit gambling ads too: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Bangladeshi law. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — education, e-commerce, SaaS, job and skills platforms, non-financial consumer offers — runs with Bangladesh as the target and no licence layer. ## FAQ ### Is crypto legal in Bangladesh in 2026? Bangladesh Bank does not permit it. Its circular of 15 September 2022 prohibits transactions in virtual assets and virtual currencies and their facilitation, with penalties under the Foreign Exchange Regulation Act. We have found no later official text that changes this. ### Neighbouring countries license crypto — can I target Bangladesh with a crypto offer? The neighbours’ laws do not travel. Pakistan created a licence regime in 2026; Bangladesh did not. An ad that invites residents of Bangladesh to buy or trade crypto promotes what the central bank has prohibited, and that risk is the advertiser’s. ### What about P2P or USDT offers? The circular speaks of virtual assets and virtual currencies and of facilitating their exchange, transfer or trading. Peer-to-peer and stablecoin wording describes the same thing. ### So what does run in Bangladesh? Anything that needs no financial licence: courses and skills platforms, e-commerce, SaaS, job boards, consumer apps and services. That is where the low measured price on our TON accounts can be used without a legal question attached. ### Bengali or English creative? Both, as separate campaigns, matched to the language of the channels you target — that is what Telegram’s guidelines expect. We have no measured data on which language performs better. ### Can I advertise betting or a casino to Bangladesh? Since 1 July 2026 gambling advertising, sponsorship, affiliate marketing and referral campaigns are an offence under the Gambling Prevention Act, 2026, with up to three years in prison. Telegram’s guidelines prohibit gambling ads as well. Neither of our gambling formats changes that. ### Why is the CPM so low? On our TON accounts Bangladesh measured 0.24 TON per thousand impressions (2.3M impressions, 4 accounts, 22 August – 3 October 2026) — one of the lowest rows in our TON table. Few advertisers bidding for a large audience is the likely reason, but that is an inference, not a measurement. We have no euro figure for Bangladesh yet. ### Can I run forex ads to Bangladesh? Bangladesh Bank has said that foreign currency may be traded only through the dealers and money changers it authorises and that other forex trading is illegal. The statement we could find is from 2012, so confirm the current position with a Bangladeshi lawyer before you target the country. --- *Bangladesh is one of the cheapest rows in our TON table, and its two red lines are written down: the central bank does not permit crypto, and since July 2026 gambling advertising is a crime. Everything that needs no financial licence runs as an ordinary campaign in Bengali or English. Questions about the account: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads in Belarus — Decree No. 19 + Cryptobanks + Russian-Language Inventory (2026) URL: https://adsly.pro/guides/telegram-ads-in-belarus/ Date: 2026-05-25 Tags: Country Guide, Belarus, CIS, Compliance Belarus created cryptobanks with Decree No. 19 (January 2026), yet in December 2025 it blocked Bybit, OKX and Bitget for a day over "improper advertising". Measured: 0.22 TON per thousand impressions on our TON accounts (347k impressions, 2 accounts). Russian-language inventory, Adsly setup. ## TL;DR Belarus has two faces in 2026: a legal route for licensed domestic cryptobanks under Decree No. 19, and a state that has shown it will switch off foreign exchanges over their advertising. Both shape what runs on Telegram Ads: - Telegram publishes no user numbers by country, and we quote none for Belarus. - Russian and Belarusian are both state languages; most Belarusian Telegram channels publish in Russian. - Measured on our TON accounts: 0.22 TON per thousand impressions at a 0.32% CTR (347k impressions, 2 accounts, 22 Aug – 3 Oct 2026). - The Euro reading — €1.05 CPM on about 10,000 impressions from one account — is too thin to quote as a price. What changed: - **Decree No. 19 (16 January 2026)** created "cryptobanks" — joint-stock companies that combine digital-token activity with banking, payment and related financial operations. Admission takes two things: High-Tech Park (HTP) resident status and inclusion in the National Bank's register of cryptobanks ([law.by](https://law.by/news_en/detail.php?ID=91928)). - **Foreign exchanges blocked for a day (10–11 December 2025).** The Ministry of Information restricted access to okx.com, bitget.com, bingx.com, bybit.com, weex.com and gate.com after finding "improper advertising" on them, under the Law on Mass Media; the sites came off the block list the next day ([Onliner](https://tech.onliner.by/2025/12/10/v-belarusi-ogranichili-dostup)). What runs: Belarus-licensed cryptobanks and fintech, SaaS, B2B, e-commerce, mainstream consumer products, Russian-language education, crypto education that promotes no specific exchange. What needs care: foreign crypto exchanges advertising to Belarusian residents — the December 2025 episode shows the response — and the niches with their own terms listed further down. ## Audience reality We have no measured audience split for Belarus and quote none. Three working assumptions for planning — test them on your own campaigns: - **Russian first.** Most large Belarusian channels publish in Russian, so Russian creative has the widest inventory; Belarusian fits offers built around the language itself. - **No city targeting.** Telegram Ads targets by country, language, topic and channel. To reach Minsk, target channels about Minsk. - **Readers abroad.** Belarus-themed channels are also read outside the country. Targeting Belarus as a country reaches users there; targeting the channels reaches whoever reads them. We have not measured how the two differ in price or response. ## What it costs — measured on our accounts Most of our Belarus-targeted traffic has run on TON accounts, so the measurement is in TON — single-country campaigns, all niches blended, 22 August – 3 October 2026: | Metric | Belarus, TON accounts | |---|---| | CPM | 0.22 TON | | CTR | 0.32% | | Cost per click | 0.068 TON | | Impressions | 347k | | Accounts | 2 | These are TON prices, not euros, and we don't convert them: a conversion at one day's rate would turn a measurement into a guess. Two accounts is a narrow base, so read the row as a direction. On Euro accounts we have only about 10,000 Belarus impressions (€1.05 CPM, 0.22% CTR, one account) — one advertiser's first reading, too thin to quote as a price. We do not publish a per-niche split for Belarus because the base is too thin. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has the full tables. ## The Decree No. 19 / HTP / National Bank framework in 30 seconds What a Belarusian cryptobank has to satisfy: 1. **HTP residency.** The High-Tech Park is Belarus's special legal regime for IT companies. Token activity by its residents was first legalised by Decree No. 8 "On the Development of the Digital Economy", signed on 21 December 2017 and in force from 28 March 2018 ([HTP](https://park.by/en/press/news/post-1856/?fromlang=Y)). 2. **The National Bank's register.** A cryptobank must be entered in the National Bank's register of cryptobanks and comply with the legislation for non-bank credit and financial organisations. 3. **HTP Supervisory Board decisions.** A cryptobank must also follow the decisions of the Park's Supervisory Board. For Telegram Ads: - A cryptobank ad should state HTP residency and National Bank registration — if both are true. - A foreign exchange advertising to Belarusian residents risks the December 2025 response. Compliance with Belarusian law is the advertiser's responsibility. - If your platform is not licensed in Belarus, do not target Belarus: leave it out of the country list and close the landing page to it. ## Compliance copy: examples Starting points, not guarantees — use a licence line only if it is true for your entity. **HTP + National-Bank licensed cryptobank (Russian):** > {Бренд} — лицензированный криптобанк Беларуси. Резидент ПВТ. Регистрация Национального Банка РБ. Работа с BTC, ETH, TON и стейблкоинами в правовом поле. Инвестиции в цифровые активы сопряжены с риском. **Mainstream fintech (Russian):** > {Бренд}. Платежи по всей Беларуси. Карта без комиссий. Лицензирован Национальным Банком РБ. **SaaS (Russian, CIS-bridge):** > {Продукт}: автоматизация Telegram-операций. CIS-региональные тарифы. Поддержка на русском. **Crypto education (no broker promo):** > Изучите BTC, ETH и стейблкоины. Образовательный контент. Не является инвестиционной рекомендацией. ## Adsly setup for Belarus 1. Euro account on our EU entity — a World account, so the country is set per campaign: country = Belarus, language = Russian. Minimum ad budget €500 (€1,000 for crypto), opened in 2 business days with no KYC, with access to the account on ads.telegram.org and to the Pro Panel. A TON account delivers in Belarus as well — that is where our 347k measured impressions ran — but links to Telegram destinations only. 2. Russian creative; Belarusian for offers built around the language. 3. Channel list: Russian-language Belarusian channels in your niche. 4. Views per user: the campaign form offers 1 to 4. Set it deliberately. 5. Hours: we have no hour-of-day data for Belarus. Use the Pro Panel's hourly analytics on your own campaigns to find your hours. 6. Crypto or forex platform not licensed in Belarus: do not target Belarus. ## What needs a separate conversation - **Foreign crypto exchange ads targeted at Belarus.** The December 2025 blocking shows how the state reacts; the legal risk is the advertiser's. - **Gambling, sportsbook, casino.** Telegram's public [ad guidelines](https://ads.telegram.org/guidelines) prohibit gambling ads (section 5.6), so this is not a standard-account niche. Through Adsly it has two launch formats of its own — an official gambling account with an ad budget from €25,000, and a test launch on our infrastructure from €5,000 — described in the [gambling launch guide](/guides/official-telegram-ads-gambling-launch/). Whether your offer may be advertised to Belarusian residents is a question for local counsel. - **Adult and dating.** A separate niche: €5,000 minimum ad budget, 4 business days to open. - **"Guaranteed return" / «гарантированный доход» copy.** Prohibited by Telegram's guidelines (section 5.7) in every niche. ## FAQ ### Is Telegram Ads available in Belarus in 2026? Yes. Our TON accounts delivered 347k Belarus-targeted impressions between 22 August and 3 October 2026, and every Euro account is a World account whose campaigns can target Belarus. ### Why did Belarus block Bybit / OKX / Bitget? On 10 December 2025 the Ministry of Information restricted access to six exchange domains — okx.com, bitget.com, bingx.com, bybit.com, weex.com and gate.com — citing "improper advertising" under the Law on Mass Media. The sites were removed from the block list the next day. ### What's a "cryptobank" under Decree No. 19? A joint-stock company authorised to combine digital-token activity with banking, payment and related financial operations. It needs HTP resident status and a place in the National Bank's register of cryptobanks. The decree was signed on 16 January 2026. ### Should I run Russian or Belarusian creative? Russian in most cases: most large Belarusian channels publish in Russian, so Belarusian-only creative has a much smaller inventory. We have not measured the gap between the two. ### What about gambling — is it allowed by Belarusian law? We have not reviewed Belarusian gambling law for this guide — take local advice. On Telegram's side, the public ad guidelines prohibit gambling ads, and through Adsly gambling runs only in the two dedicated formats described above. ### Can I target the diaspora outside Belarus? Yes — target Belarusian-language and Belarus-themed channels instead of Belarus as a country; those channels are read in other countries too. We have not measured what share of reach that adds. ### Does Adsly help with HTP residency or National Bank registration? No — both are handled by Belarusian legal counsel. ### What does "improper advertising" mean in the December 2025 block? The report we cite quotes the ministry's wording — improper advertising was found on the exchanges' sites — and nothing more specific. Treat it as a signal rather than a rule: the state is prepared to act on how foreign crypto platforms advertise, so a campaign for one aimed at Belarus carries that risk. --- *Belarus is the CIS market where the state's dual mood is sharpest — a legal route for licensed domestic cryptobanks, a quick trigger for foreign platforms' advertising. Run as a Belarus-licensed entity, or keep Belarus off the country list. Talk to us at [@adsly\_pro](https://t.me/adsly_pro) before a foreign exchange campaign aimed at Belarus.* --- ## Telegram Ads in Brazil — Measured CPMs, VASP Rules and What Runs in 2026 URL: https://adsly.pro/guides/telegram-ads-in-brazil/ Date: 2026-05-25 Tags: Country Guide, Brazil, LATAM, Compliance Telegram Ads in Brazil: a measured €2.22 CPM on our Euro accounts and 0.61 TON on TON accounts. What the 2026 rules mean for advertisers — central-bank crypto licensing, the eFX stablecoin ban, CVM stop orders and the September 2026 ban on betting ads. Portuguese copy, Pix-first setup. ## TL;DR Brazil is the Latin American country where we have the most measured Telegram Ads traffic — and a market whose advertising rules changed three times in a year. Measured on our accounts: €2.22 CPM at a 1.64% CTR on Euro accounts (4.7M impressions, 6 accounts, as of 3 October 2026); 0.61 TON per thousand impressions at a 3.65% CTR on TON accounts (2.9M impressions, 9 accounts, 22 Aug – 3 Oct 2026). That is below our €2.97 all-Euro average but well above India (€0.25) and Uzbekistan (€0.20): Brazil is mid-priced, not the bottom of the table. What changed from a regulatory perspective: - **Crypto service providers are now licensed by the central bank.** BCB Resolutions 519, 520 and 521 (10 November 2025) took effect on 2 February 2026. Companies that were already operating must apply for authorisation within 270 days of that date ([Resolution 520, art. 88](https://www.bcb.gov.br/estabilidadefinanceira/exibenormativo?tipo=Resolu%C3%A7%C3%A3o%20BCB&numero=520)). - **No crypto in cross-border eFX settlement from 1 October 2026.** [BCB Resolution 561](https://www.bcb.gov.br/estabilidadefinanceira/exibenormativo?tipo=Resolu%C3%A7%C3%A3o%20BCB&numero=561) (30 April 2026) requires an eFX provider to settle with its foreign counterparty through a foreign-exchange operation or a non-resident account in reais, "sendo vedado o uso de ativos virtuais". The resolution covers eFX settlement only; it does not regulate buying or holding crypto. - **The CVM acts against unauthorised solicitation of Brazilian investors.** It issues stop orders with daily fines against brokers that solicit residents without authorisation — [IQ Option in April 2020](https://www.istoedinheiro.com.br/cvm-alerta-sobre-atuacao-irregular-da-iq-option-no-mercado-forex/) is the standard example. - **Betting and its advertising are prohibited — as of 3 October 2026.** [Medida Provisória 1.394/2026](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871), published on 25 September 2026, prohibits operating, offering, intermediating and advertising fixed-odds betting — sports betting and online games — in Brazil, including by operators based abroad. A provisional measure is in force from publication and lapses unless Congress converts it into law; the first sixty-day window runs to 23 November 2026 and can be extended once by another sixty days. What still runs on Telegram Ads in Brazil: SaaS, fintech, mainstream consumer products, e-commerce, B2B, crypto education, and forex with disclosure. We walk each niche below. ## Audience reality — who you actually reach Telegram publishes no user numbers by country, and [DataReportal's Digital 2026: Brazil](https://datareportal.com/reports/digital-2026-brazil) does not list Telegram at all. So we quote no user count, device share or age split for Telegram in Brazil: the figures that circulate for them name no source that can be checked. What the same report does give is the size of the market around it — 185 million internet users in October 2025 (86.9% of the population), in a country whose median age is 34.8. Three things about the audience are practical rather than statistical: - **It reads Portuguese.** Target Brazil by country and Portuguese by language. English or Spanish creative addresses a different market, not a cheaper version of this one. - **It pays with Pix.** Pix is the instant-payment system operated by Brazil's central bank, and Brazilian buyers expect it at checkout. If your funnel does not accept it, expect drop-off there — we do not run landing pages, so we have no measured figure for how much. - **It sees your ad on a phone.** Open your landing page on a phone before you launch. ## What it costs — measured on our accounts Single-country campaigns targeted at Brazil on our own accounts, all niches blended. Euro accounts are billed in euros and TON accounts in TON, and we never convert one into the other: | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | Euro (as of 3 Oct 2026) | €2.22 | 1.64% | €0.136 | 4.7M | 6 | | TON (22 Aug – 3 Oct 2026) | 0.61 TON | 3.65% | 0.017 TON | 2.9M | 9 | For scale: our average across all Euro campaigns is €2.97 CPM at a 0.85% CTR, so Brazil costs less per thousand impressions and gets clicked about twice as often. We do not publish a per-niche split for Brazil because the base is too thin to separate one niche from another honestly. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has the full tables. ## What you can actually advertise — niche by niche Compliance with Brazilian law is the advertiser's responsibility. Telegram's moderation reviews the ad and its destination, not your licences. ### Crypto (the new regulatory reality) You can run crypto education and exchange ads on Telegram Ads in Brazil, with three adjustments: - **Say where you stand with the central bank.** If you are authorised under the BCB regime, or have applied, state it on the landing page. From 6 November 2026 institutions authorised by the BCB may not carry out or enable virtual-asset operations with providers that are not authorised in Brazil (Resolution 520, art. 91) — so an offshore exchange aimed at Brazilian residents is taking a legal risk, not solving a targeting problem. - **No "guaranteed returns" copy.** Telegram's [ad guidelines](https://ads.telegram.org/guidelines) prohibit offers of investment with guaranteed return (section 5.7), and a promised yield is exactly what attracts a securities regulator. - **No cross-border "Pix-to-stablecoin" language.** Since 1 October 2026 an eFX provider cannot settle abroad in virtual assets (BCB Resolution 561), so "send Pix, receive USDT abroad" describes a service a regulated provider can no longer offer. Example copy with the disclosures in place — use a licence line only if it is true for your entity: > Operação licenciada CVM. Trade Bitcoin e Ethereum a partir de R$50. > Investimento em criptoativos envolve risco de perda total. Não há > garantia de retorno. Leia o nosso aviso de risco no site. The minimum ad budget for a crypto account through Adsly is €1,000. ### Forex / CFD Forex and CFD copy can pass Telegram moderation when it is clean; Brazilian law is the harder constraint. The CVM treats soliciting Brazilian residents without authorisation as an irregular offer and answers with stop orders and daily fines. Whether your offer may be marketed to residents of Brazil is a question for your legal counsel before it is a question for us. The copy pattern: - State who regulates the broker and where ("Broker licenciado pela {jurisdiction}"). - Show the standard risk warning ("Perda potencial superior ao investimento inicial"). - Never imply a Brazilian authorisation you do not hold. ### Gambling As of 3 October 2026, betting ads aimed at Brazil are prohibited by Brazilian law. [Medida Provisória 1.394/2026](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871), published on 25 September 2026, prohibits the operation, offer, intermediation and advertising of fixed-odds betting in Brazil — sports betting and online games alike — including when the operator is based abroad and serves people located in the country. Article 16 bans communication, advertising, marketing and sponsorship for it "em qualquer meio de comunicação, físico ou digital", covering any content directed at the Brazilian public; article 19 gives internet platforms a duty of care to keep such content from circulating. Authorisations granted under Lei 14.790/2023 are extinguished 30 days after publication, and the measure revokes most of that law, its advertising and bonus rules included ([full text](https://www.planalto.gov.br/ccivil_03/_ato2023-2026/2026/mpv/mpv1394.htm)). Two caveats. A provisional measure has the force of law from the day it is published, but it lapses unless Congress converts it into law — the first sixty-day window runs to 23 November 2026 and can be extended once by another sixty days, so check its status on the Congress page before you plan anything. And independently of Brazilian law, Telegram's own ad guidelines prohibit gambling ads (section 5.6). The constraint here is the law, and compliance with it is the advertiser's responsibility. ### Mainstream consumer / e-commerce / SaaS The lowest-friction category: no financial regulator to answer to and nothing unusual at moderation. In copy, lean on peer validation — testimonials, "vendido por X clientes" — as long as you can substantiate it. We have no measured comparison between social proof and discount messaging for Brazil. ## Adsly setup for Brazil 1. Euro account on our EU entity — a World account, so the country is set per campaign: country = Brazil, language = Portuguese. It opens in 2 business days with no KYC, and you get access to the account itself on ads.telegram.org and to the Pro Panel. A TON account targets Brazil by country too (since 22 August 2026) but links to Telegram destinations only. 2. Minimum ad budget: €500 (€1,000 for crypto and for stocks/investing), paid in any cryptocurrency. 3. Pix at checkout is the first thing to fix on the landing page. We do not build landing pages — ask your checkout provider to enable Pix before you launch. 4. Channel list: build it from Portuguese-language channels in your niche and look at each one before launch — posting frequency, real comments, view counts that fit the subscriber number. Drop the ones that look inflated. 5. Views per user: the campaign form offers 1 to 4. Set it deliberately — a higher value shows the same person the ad more often. 6. Hours: we have no hour-of-day data for Brazil. Run the first week without time restrictions, then use the Pro Panel's hourly analytics on your own campaigns to find your hours. ## Compliance copy: disclosure-first examples Three starting points. Adapt them, and keep only the claims that are true for your entity: **Crypto education (no broker promo):** > Aprenda como investir em Bitcoin com segurança. Conteúdo > educacional. Investimentos em criptoativos envolvem risco. Não > oferecemos consultoria financeira. **Forex broker (offshore):** > Broker {nome}, licenciado pela {Curaçao/Belize/Seychelles}. CFDs > são instrumentos de alto risco. Perdas podem exceder o depósito > inicial. Não direcionado a residentes em jurisdições onde a > distribuição seja proibida. **SaaS B2B (no compliance issue):** > {Produto}: automatize sua operação Telegram. Grátis por 14 dias. > Cancele a qualquer momento. ## FAQ ### What does a thousand impressions really cost in Brazil? On our Euro accounts, €2.22 (1.64% CTR, €0.136 per click, 4.7M impressions, 6 accounts, as of 3 October 2026). On our TON accounts, 0.61 TON (3.65% CTR, 2.9M impressions, 9 accounts, 22 Aug – 3 Oct 2026). Both figures blend all niches; we do not publish a per-niche split, and the TON price is not converted into euros. ### Can I target São Paulo specifically? Telegram Ads doesn't support city-level geo. The workaround is channel targeting: build a list of São Paulo–specific channels (SP tech, SP business and so on) and target those. ### Does the BCB October 2026 stablecoin rule affect my Telegram Ads campaign? Not directly — Telegram does not care which payment processor you use. It affects the offer. From 1 October 2026 a regulated eFX provider cannot settle cross-border payments in virtual assets (BCB Resolution 561), so an ad that promises "Pix in, stablecoin out abroad" advertises something a regulated provider can no longer do. Buying and holding crypto is outside that resolution. ### Is CVM authorisation required to advertise a brokerage on Telegram in Brazil? Telegram's moderation does not ask for it. Brazilian law is a separate question: the CVM considers it irregular to solicit Brazilian residents without authorisation and has issued stop orders with daily fines against foreign brokers. Never imply a Brazilian authorisation you do not hold, and take local legal advice before you target Brazil with a brokerage offer. ### Is Telegram Ads cheap in Brazil? Cheaper than our average, not the cheapest. Brazil measured €2.22 CPM on our Euro accounts against €2.97 across all Euro campaigns, while India (€0.25) and Uzbekistan (€0.20) cost a fraction of that. We have no like-for-like measurement against Google Ads or Meta. ### Can I run gambling ads in Brazil via Telegram Ads? Not lawfully, as of 3 October 2026. Medida Provisória 1.394/2026 prohibits fixed-odds betting and its advertising in Brazil, and Telegram's ad guidelines prohibit gambling ads as well. The measure lapses unless Congress converts it into law: the first sixty-day window runs to 23 November 2026 and can be extended once by another sixty days, so check its status; while it is in force the prohibition is the law, and compliance is the advertiser's responsibility. ### Is Pix really that important? Yes. Pix is the instant-payment system operated by Brazil's central bank, and Brazilian buyers expect to see it at checkout. We do not run landing pages, so we have no measured figure for the conversions a page loses without it. If you do not control the landing page, push your platform vendor to add Pix before you launch on Telegram. ### What does Adsly do for licensed Brazilian crypto clients specifically? The same as for every account: we open the Euro account in 2 business days, give you access to it on ads.telegram.org and to the Pro Panel, and on Euro accounts can escalate a declined ad to a human reviewer. AI Recreate re-submits declined ads with new text. We do not give legal advice on BCB or CVM rules — talk to us via [@adsly\_pro](https://t.me/adsly_pro) before you pay if you are unsure whether your offer can run. --- *Brazil rewards advertisers who treat it as its own market — not as "LATAM with cheap CPMs". Get the language right (Brazilian Portuguese, not Spanish), accept Pix, put the disclosures in the copy, and take the betting ban at face value. The price is below our Euro average; whether it turns into return depends on the landing page, and that part is yours.* --- ## Telegram Ads in Chile — CMF Fintec Law, Open Finance and Measured CPM (2026) URL: https://adsly.pro/guides/telegram-ads-in-chile/ Date: 2026-05-25 Tags: Country Guide, Chile, LATAM, Compliance Telegram Ads in Chile: a first, thin reading from our accounts — €1.54 CPM on one Euro account, 0.36 TON on two TON accounts. And the law behind finance ads: the Fintec Law (21.521), the CMF registry, investment advice on social media, open finance postponed to July 2027. ## TL;DR Chile is open for Telegram Ads: it is one of the 229 country options in the ad form, on Euro and TON accounts alike. - Measured, but thin: €1.54 CPM on one Euro account (139k impressions) and 0.36 TON per thousand impressions on two TON accounts (389k impressions, 22 Aug – 3 Oct 2026). - 18.8 million internet users, 94.5% of the population, median age 36.9 (DataReportal, October 2025). No reliable public count of Telegram users in Chile exists. - Spanish-language creative, written for Chile. The law that matters for ads: - **The Fintec Law (Law No. 21.521), supervised by the CMF** (Comisión para el Mercado Financiero). Seven financial services may be offered professionally only by firms in the CMF’s Registro de Prestadores de Servicios Financieros, and crypto-assets count as financial instruments for that purpose. - **Social media.** The CMF treats habitual investment recommendations on social networks as investment advice, a registered activity, even when the author says it is not advice. - **Open finance.** The Sistema de Finanzas Abiertas does not start in 2026: on 1 June 2026 the CMF postponed it to July 2027. - **Online betting.** It is not expressly regulated and has no legal authorisation in Chile; a bill is in Congress. Offers with no licence question — SaaS, e-commerce, consumer goods and services, B2B, education — target Chile like any other country. Complying with Chilean law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Who you reach in Chile Telegram does not publish user numbers by country, and we could not trace the figures that circulate for Chile to a primary source, so we quote none. What can be sourced: - **A highly connected country.** 18.8 million internet users in October 2025, 94.5% of the population, with a median age of 36.9 ([DataReportal, Digital 2026: Chile](https://datareportal.com/reports/digital-2026-chile)). Those are internet users, not Telegram users. - **Mostly Android.** Android carried about 84% of mobile web traffic in Chile in September 2026 and iOS 16% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/chile)). That is web traffic, not Telegram’s own split; the ad form lets you target each separately. - **Crypto.** Chainalysis puts Chile at $23.8 billion in crypto value received, among the smaller Latin American markets it lists ([Chainalysis](https://www.chainalysis.com/blog/latin-america-crypto-adoption-2025/), October 2025). - **Spanish only.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination (§4.7). How these groups split inside Telegram’s Chilean audience — by city, age or interest — is not something we have measured. ## What it costs — measured on our accounts Single-country campaigns targeted at Chile on our own accounts, all niches blended. Euro accounts are billed in euros and TON accounts in TON, and we never convert one into the other: | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | Euro (as of 3 Oct 2026) | €1.54 | 1.18% | €0.130 | 139k | 1 | | TON (22 Aug – 3 Oct 2026) | 0.36 TON | 6.92% | 0.005 TON | 389k | 2 | Both rows are thin: the Euro row is a single account — one advertiser — and the TON row is two accounts, so read them as a direction, not a market price. We do not publish a per-niche split for Chile because the base is too thin to separate one niche from another honestly. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has the full tables. ## The CMF Fintec Law in 30 seconds Law No. 21.521 — the Ley Fintec — was published on 4 January 2023 ([official text](https://www.bcn.cl/leychile/navegar?idNorma=1187323)). It put seven services under the CMF (articles 2 and 5): - Crowdfunding platforms (plataformas de financiamiento colectivo). - Alternative trading systems (sistemas alternativos de transacción). - Credit advice and investment advice. - Custody of financial instruments. - Order routing and intermediation of financial instruments. Crypto is inside that list: the law defines "activos financieros virtuales o criptoactivos" and counts an instrument that represents one as a financial instrument, alongside derivatives and contracts for difference (article 3). So an exchange, a broker or a custodian of crypto-assets provides the services above, and so does a CFD broker. This is how the regime stands in October 2026: - **Registration and authorisation.** Only firms in the Registro de Prestadores de Servicios Financieros may offer these services professionally (article 5), and each service needs its own authorisation (article 7). The detailed requirements are in the CMF’s General Rule (NCG) No. 502 of 12 January 2024. - **The transition is over.** Since 3 February 2025 only firms registered and authorised by the CMF, or whose application was filed before that date and has not been rejected, may provide the services. On 4 February 2025 the CMF counted 335 registration applications, 26 approvals — all for investment advice — and 33 rejections ([CMF](https://www.cmfchile.cl/portal/prensa/625/w4-article-90522.html)). On 26 June 2026 it rejected a further group of applications and told those firms to stop taking new clients ([CMF](https://www.cmfchile.cl/portal/prensa/625/w4-article-111436.html)). - **Operating without registration** is a serious infraction under article 14. - **Advertising.** Information, propaganda or advertising about financial products and services may not contain statements that could mislead the public about their nature, prices, returns or any other feature (article 28). - **Social media as investment advice.** In July 2024 the CMF set out when publishing financial content becomes investment advice: when the communication is able or intended to influence the audience on whether to make an investment, and when it is habitual. Its examples include recommendations about a specific market such as crypto-assets, publishing trade results or portfolios, return projections, and referral programmes or discounts that invite people to invest. It applies even if the author states that they are not an adviser. Purely informative or educational content, objective and neutral, stays outside ([CMF](https://www.cmfchile.cl/portal/prensa/625/w4-article-82812.html)). - **Open finance is postponed.** The Sistema de Finanzas Abiertas created by the same law was due in July 2026. On 1 June 2026 the CMF amended NCG No. 514 and moved its entry into force to July 2027 ([CMF](https://www.cmfchile.cl/portal/prensa/625/w4-article-110881.html)). What that means for an ad: 1. **A registered firm** can advertise in Spanish to Chile and say it is in the CMF registry. Do not write "inscrita en la CMF" unless it is true. 2. **A signals or tips channel** aimed at Chile is the case the CMF described in 2024. A channel that habitually recommends what to buy, shows results or promotes referral links is giving investment advice in the CMF’s reading, whatever its disclaimer says. Neutral educational content is not. 3. **"Open finance partner"** is not a status anyone can advertise yet: the system starts in July 2027. 4. **A firm outside the registry**, Chilean or foreign, should take a Chilean lawyer’s opinion before it advertises a covered service to people in Chile. In the ad account, leaving Chile out means not selecting it in the country list and targeting by country rather than by channel, because an ad placed in a channel is shown to that channel’s readers in Chile too. ## Ad copy that fits the rules Telegram allows 160 characters per ad text, so the risk line has to be short. The examples are in Chilean Spanish, as they would run: **Firm in the CMF registry:** > {Marca}: inscrita en el Registro de Prestadores de Servicios Financieros de la CMF. Invierte desde CLP {monto}. Toda inversión implica riesgo. **Crypto platform in the CMF registry:** > {Marca}: inscrita en el Registro de Prestadores de Servicios Financieros de la CMF. Compra Bitcoin y Ethereum desde CLP {monto}. Los criptoactivos implican riesgo. **SaaS B2B:** > {Producto}: automatiza tus campañas de Telegram. Prueba gratis 14 días. What does not belong in an ad: - "Rentabilidad garantizada". Telegram’s guidelines prohibit offers of investment with guaranteed return (§5.7), and article 28 of the Fintec Law forbids misleading statements about returns. - A registration the advertiser does not hold. - "Socio open finance autorizado", before the system exists. ## Adsly setup for Chile 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Chile is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Chile or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing; forex stays at €500. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Access.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. 4. **Targeting.** Country: Chile. Language: Spanish. Then topics — "Economy & Finance", "Investments" and "Cryptocurrencies" are exact names from the form — or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Chile is visible in the account, and we have not measured city-level campaigns. 5. **Creative.** Write the Spanish for Chile: Chilean vocabulary, amounts in Chilean pesos, Chilean institutions. We have not measured how much that changes click-through against neutral Latin American Spanish, so treat it as a test. 6. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 7. **Timing and moderation.** We have no hour-of-day data for Chile, so we publish no "best hours"; read the hourly analytics of your own campaigns. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. Opening an account does not approve any ad. ## Who is responsible for what Adsly opens the account and gives you the tools. What may be advertised to people in Chile is decided by Chilean law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Gambling and betting.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Chilean law: online betting is not expressly regulated in Chile and has no legal authorisation, the Supreme Court has ordered internet providers to block betting sites, and a bill to regulate the sector is in Congress ([Ecija](https://www.ecija.com/actualidad-insights/el-escenario-legal-de-las-apuestas-en-linea-en-chile-riesgos-vacios-normativos-y-proyecto-de-ley/), February 2026). - **Finance and crypto.** Registration with the CMF is yours to settle before launch, with a Chilean lawyer if the offer is anywhere near the line. The licence and compliance with Chilean law are the advertiser’s responsibility; an open account says nothing about them. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, education, consumer offers — runs with Chile as the target and no licence layer. ## FAQ ### Is Telegram Ads available in Chile in 2026? Yes. Chile is a country option on Euro and TON accounts, and our own campaigns delivered there on both: 139k impressions on a Euro account and 389k on TON accounts. ### What is the CMF Fintec Law? Law No. 21.521, published on 4 January 2023. It puts crowdfunding platforms, alternative trading systems, credit and investment advice, custody, order routing and intermediation of financial instruments under the CMF, with crypto-assets counted as financial instruments. Since 3 February 2025 these services may be offered only by firms registered and authorised by the CMF, or with an application still pending. ### What changes with open finance? Nothing in 2026. The Sistema de Finanzas Abiertas was due in July 2026; on 1 June 2026 the CMF postponed its entry into force to July 2027. Do not build a 2026 campaign on it. ### Is a Telegram signals channel "investment advice" in Chile? It can be. The CMF’s 2024 criteria cover content that is able or intended to influence investment decisions and is published habitually: recommendations, published results, return projections, referral links. Saying "this is not advice" does not change it. Neutral educational content stays outside. ### Should the Spanish be Chilean? Write for Chile: Chilean vocabulary, peso amounts, Chilean institutions. We have not measured the CTR difference against neutral Spanish, so test both. ### Can I target Santiago specifically? The ad form has a Locations field that searches locations inside the selected country. Which locations it offers for Chile is visible in your account; we have not measured city-level campaigns, so we promise nothing about a Santiago-only campaign. Targeting the channels a Santiago audience reads is the other route. ### Does Adsly help with CMF registration? No. That is work for a Chilean law firm. We open the ad account and provide the tools to run it. ### Can one campaign cover Chile, Peru and Colombia? Every Euro account is a World account and covers every available country. Still, run a separate campaign for each country: each has its own regulator and its own Spanish. --- *Chile is a market where the rulebook is public and specific: the Fintec Law, the CMF registry, and a regulator that has already said when a channel’s tips become investment advice. Our price reading is still thin — one Euro account and two TON accounts. Not sure where your offer sits? Ask us at [@adsly\_pro](https://t.me/adsly_pro) before you fund the account.* --- ## Telegram Ads in Colombia — SFC, Mandatory Open Finance, Crypto Without a Licence (2026) URL: https://adsly.pro/guides/telegram-ads-in-colombia/ Date: 2026-05-25 Tags: Country Guide, Colombia, LATAM, Compliance Colombia made open finance mandatory by Decree 0368 of April 2026, while its crypto bill was shelved: the SFC neither regulates nor authorises crypto businesses. We have not yet measured a Colombia CPM on our own accounts, so this guide quotes none. Rules, sources and account setup. ## TL;DR Colombia is open for Telegram Ads: it is one of the 229 country options in the ad form, on Euro and TON accounts alike. - No published CPM: our only Colombia-targeted traffic so far is a single TON account — one advertiser, not a market price. - 41.7 million internet users, 77.8% of the population, median age 32.5 (DataReportal, October 2025). No reliable public count of Telegram users in Colombia exists. - Remittances: $13,098 million received in 2025, a record, 10.5% more than in 2024 (Banco de la República). - Spanish-language creative, written for Colombia. The law that matters for ads: - **SFC (Superintendencia Financiera de Colombia) — open finance.** Decree 0368 of 7 April 2026 replaced the voluntary scheme of 2022 with a mandatory one for every entity the SFC supervises. - **Crypto — no licence regime.** The bill to regulate virtual asset service providers was shelved in 2026. The SFC does not regulate or authorise crypto businesses; the DIAN and the UIAF require reporting. - **Coljuegos — games of chance.** They are a state monopoly; online games and sports betting may be operated only under its authorisation. Offers with no licence question — SaaS, e-commerce, consumer goods and services, B2B, education — target Colombia like any other country. Complying with Colombian law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Who you reach in Colombia Telegram does not publish user numbers by country, and we could not trace the figures that circulate for Colombia to a primary source, so we quote none. What can be sourced: - **A large online population.** 41.7 million internet users in October 2025, 77.8% of the population, with a median age of 32.5 ([DataReportal, Digital 2026: Colombia](https://datareportal.com/reports/digital-2026-colombia)). Those are internet users, not Telegram users. - **Mostly Android.** Android carried about 78% of mobile web traffic in Colombia in September 2026 and iOS 22% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/colombia)). That is web traffic, not Telegram’s own split; the ad form lets you target each separately. - **Remittances.** Colombia received $13,098 million in 2025, 10.5% more than in 2024, according to the Banco de la República; BBVA Research puts the share coming from the United States at 53% ([Portafolio](https://www.portafolio.co/economia/finanzas/remesas-que-recibe-colombia-marcaron-un-nuevo-record-en-el-2025-y-sobrepasaron-de-us-13-000-millones-486888)). - **Crypto.** Chainalysis ranks Colombia fifth in Latin America by crypto value received, with $44.2 billion ([Chainalysis](https://www.chainalysis.com/blog/latin-america-crypto-adoption-2025/), October 2025). - **Spanish only.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination (§4.7). How these groups split inside Telegram’s Colombian audience — by city, age or interest — is not something we have measured. ## What it costs — we have not measured Colombia yet We do not publish a CPM for Colombia. Our only Colombia-targeted traffic so far is a single TON account whose 21% CTR describes one advertiser's setup, not the market, and our Euro accounts have no Colombia-only campaigns at all. Quoting a number from that base would be a guess. For measured prices in other countries on both account types, including other Latin American markets, see the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## The SFC, open finance and crypto in 30 seconds Three things changed the picture in 2025 and 2026: 1. **Open finance became mandatory.** Decree 0368 of 7 April 2026 amends Decree 2555 of 2010 and replaces the voluntary scheme that Decree 1297 of 2022 had created. It applies to every entity supervised by the SFC — credit institutions, trust companies, pension fund administrators, insurers and others. They must open access to their clients’ data to supervised third parties within 12 months of the SFC issuing the technical standards, a term the SFC may extend by six months ([Forbes Colombia](https://forbes.co/2026/04/10/economia-y-finanzas/colombia-obligara-a-todos-los-bancos-a-compartir-datos-de-clientes/), April 2026). The obligation exists; the clock for each entity starts with the SFC’s standards. 2. **The crypto bill was shelved.** Bill 510 of 2025, which would have regulated virtual asset service providers, was archived in the House of Representatives under article 190 of Law 5 of 1992 ([Portafolio](https://www.portafolio.co/economia/mercado-cripto-queda-sin-regulacion-integral-tras-archivo-de-ley-pese-a-mayores-controles-tributarios-500476), August 2026). There is no Colombian licence for a crypto exchange. 3. **Reporting duties stayed and grew.** The DIAN’s Resolution 000240 of 24 December 2025 adopts the OECD’s crypto-asset reporting framework: platforms collect client and transaction data from fiscal year 2026 and file for the first time in May 2027. The UIAF has required reports of suspicious operations since April 2022. And the SFC states that it "no regula, supervisa, avala ni autoriza negocios basados en criptoactivos" ([Infobae](https://www.infobae.com/colombia/2026/08/17/compra-y-venta-de-criptomonedas-en-colombia-seguira-sin-reglas-claras-pero-con-la-dian-encima-haciendo-controles-el-pais-ya-decidio/), August 2026). What that means for an ad: 1. **A supervised financial entity** can say that it is "vigilada por la Superintendencia Financiera de Colombia". Do not write it unless it is true. 2. **A crypto platform** cannot claim to be authorised, licensed or supervised by the SFC: the SFC says it does none of those things for crypto businesses. Reporting to the DIAN or the UIAF is a duty, not a licence, and should not be advertised as one. 3. **Crypto education** — explainers, courses, newsletters — sells no financial service. Keep a short risk line and no promise of profit. 4. **"Open finance" in the copy** is accurate for a supervised entity; a deadline is not, until the SFC publishes its standards. ## Ad copy that fits the rules Telegram allows 160 characters per ad text, so the risk line has to be short. The examples are in Colombian Spanish, as they would run: **Entity supervised by the SFC:** > {Marca}: vigilada por la Superintendencia Financiera de Colombia. Envía dinero a toda Colombia sin comisión. **Remittance (dollars to pesos):** > Recibe dólares desde el exterior. Tarifa fija COP {monto}. Envío directo a tu cuenta. **Crypto education (no exchange promoted):** > Aprende qué son Bitcoin, Ethereum y las stablecoins. Contenido educativo. Invertir en criptoactivos implica riesgo. **SaaS B2B:** > {Producto}: automatización de Telegram para empresas colombianas. Prueba gratis. What does not belong in an ad: - "Rentabilidad garantizada". Telegram’s guidelines prohibit offers of investment with guaranteed return (§5.7). - "Autorizado por la Superfinanciera" on a crypto product. ## Adsly setup for Colombia 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Colombia is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Colombia or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing; forex and payday loans stay at €500. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Access.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. 4. **Targeting.** Country: Colombia. Language: Spanish. Then topics — "Economy & Finance", "Business & Entrepreneurship" and "Cryptocurrencies" are exact names from the form — or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Colombia is visible in the account, and we have not measured city-level campaigns. 5. **Creative.** Write the Spanish for Colombia: Colombian vocabulary, amounts in Colombian pesos, local references. We have not measured how much that changes click-through against neutral Latin American Spanish, so treat it as a test. 6. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 7. **Timing and moderation.** We have no hour-of-day data for Colombia, so we publish no "best hours"; read the hourly analytics of your own campaigns. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. Opening an account does not approve any ad. ## Who is responsible for what Adsly opens the account and gives you the tools. What may be advertised to people in Colombia is decided by Colombian law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Gambling and betting.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Colombian law: Law 643 of 2001 makes games of chance a state monopoly, allows them only under the conditions the law sets, and places sports betting and all games operated over the internet among the games administered by Coljuegos (articles 1, 4 and 38, [official text](http://www.secretariasenado.gov.co/senado/basedoc/ley_0643_2001.html)). - **Finance and crypto.** Whether your product needs the SFC’s supervision is yours to settle before launch, with a Colombian lawyer if the offer is anywhere near the line. The licence and compliance with Colombian law are the advertiser’s responsibility; an open account says nothing about them. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, education, consumer offers — runs with Colombia as the target and no licence layer. ## FAQ ### Is Telegram Ads available in Colombia in 2026? Yes. Colombia is a country option on Euro and TON accounts. Our own delivery there so far is a single TON account, which is why we publish no price. ### What is the status of crypto in Colombia? There is no licence regime. The bill to regulate virtual asset service providers was archived in 2026, and the SFC states that it does not regulate, supervise, endorse or authorise crypto businesses. What exists is reporting: to the DIAN under Resolution 000240 of 2025, with the first filing in May 2027, and to the UIAF for suspicious operations. ### When does open finance become mandatory? It already is, on paper: Decree 0368 of 7 April 2026. Each supervised entity has 12 months from the moment the SFC issues the technical standards, and the SFC can add six more. ### Should the Spanish be Colombian? Write for Colombia: Colombian vocabulary, peso amounts, local references. We have not measured the CTR difference against neutral Spanish, so test both. ### Can I run gambling on Telegram Ads in Colombia? Telegram’s guidelines (§5.6) prohibit gambling ads. With us gambling runs only as an official gambling account (ad budget from €25,000) or as a test launch on our infrastructure (ad budget from €5,000) — see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Colombian law is a separate question: games of chance are a state monopoly, and online games need Coljuegos’s authorisation. ### What about remittance ads? Remittance is a standard niche for us: the account starts at €500 of ad budget. The market is real — $13,098 million in 2025 — but we have no measurement of how remittance ads perform on Telegram in Colombia, so we make no performance promise. ### Can I target Bogotá or Medellín specifically? The ad form has a Locations field that searches locations inside the selected country. Which locations it offers for Colombia is visible in your account; we have not measured city-level campaigns, so we promise nothing about a Bogotá-only campaign. Targeting the channels a city’s audience reads is the other route. ### Does Adsly help with SFC authorisation? No. That is work for a Colombian financial-regulation law firm. We open the ad account and provide the tools to run it. --- *Colombia in 2026 moved in two directions at once: open finance became mandatory for supervised entities, and crypto was left without a licence regime. We have no price to give you yet, and we would rather say so than guess. Not sure where your offer sits? Ask us at [@adsly\_pro](https://t.me/adsly_pro) before you fund the account.* --- ## Telegram Ads in Egypt — the Crypto Ban, a Measured CPM and What Runs (2026) URL: https://adsly.pro/guides/telegram-ads-in-egypt/ Date: 2026-05-25 Tags: Country Guide, Egypt, MENA, Africa, Compliance Egyptian law bans issuing, trading or promoting crypto without a central bank licence (Law 194/2020, Art. 206; fines of EGP 1–10 million and prison). Our TON accounts measured Egypt at 0.20 TON CPM on 1.9M impressions. What runs, how to set it up, who is responsible. ## TL;DR Egypt is a large, young, cheap-to-reach market with one hard legal wall: - **Crypto.** Article 206 of Law 194 of 2020 prohibits issuing, trading or promoting cryptocurrencies, and operating platforms for them, without a licence from the board of the Central Bank of Egypt (CBE). Breaches carry prison and fines of EGP 1–10 million ([Chambers Fintech 2026: Egypt](https://practiceguides.chambers.com/practice-guides/fintech-2026/egypt)). - Measured on our TON accounts: 0.20 TON per thousand impressions, 1.35% CTR (22 Aug–3 Oct 2026) — one of the lowest rows in our TON table. No Euro-account measurement yet. - No sourced count of Telegram users in Egypt exists. What can be sourced: 119 million people, 98.2 million internet users and a median age of 24.5 ([DataReportal, Digital 2026: Egypt](https://datareportal.com/reports/digital-2026-egypt)). - Arabic first; English for professional and education audiences. What runs without a licence question: e-commerce, education, SaaS, digital services, telecom, consumer goods and services. What needs an Egyptian licence or a decision to stay out: payments and banking (the CBE), non-bank financial products (the Financial Regulatory Authority). What the law names as prohibited without a licence: promoting cryptocurrencies. Complying with Egyptian law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## The crypto ban — what the law says Egypt’s position rests on one article of one law: - **The prohibition.** Under Article 206 of the Central Bank and Banking System Law (Law 194 of 2020), crypto activities — "issuance, trading, promoting and operating trading platforms" — are prohibited absent a specific licence from the CBE board ([Chambers Fintech 2026: Egypt](https://practiceguides.chambers.com/practice-guides/fintech-2026/egypt)). - **The penalty.** Article 225 punishes breaches of Article 206 with imprisonment and fines ranging from EGP 1 million to EGP 10 million (same source). - **No sign of change.** The same guide, written by an Egyptian law firm, states that as of 30 December 2025 there were no indications that the government or the CBE would change its stance, and that centralised and decentralised exchanges "cannot lawfully operate or market in Egypt". - **The religious ruling.** In 2018 Egypt’s Grand Mufti issued a fatwa declaring cryptocurrencies such as Bitcoin forbidden under Islamic law. It does not carry the force of law, but it has shaped public perception ([Andersen in Egypt, January 2025](https://eg.andersen.com/legality-cryptocurrency-in-egypt/)). Promotion is named in the article itself. A crypto ad aimed at people in Egypt is therefore not a grey area: it is the act the law describes. The low price of an impression does not change that. For forex and other investment offers sold from abroad we have not verified the Egyptian rules ourselves: check with local counsel before you target Egypt. ## Audience reality Telegram does not publish user numbers by country, and the estimates that circulate for Egypt come from sites we could not trace to a primary source, so we quote none. What can be sourced, all from [DataReportal’s Digital 2026 report](https://datareportal.com/reports/digital-2026-egypt) (data for late 2025): - **Large and young.** 119 million people, a median age of 24.5. - **Mostly online.** 98.2 million internet users — 82.7% of the population. - **More rural than urban.** 43.5% of the population lives in urban centres. - **Arabic first.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination. Write for Egyptian readers in the Arabic they use, and keep English for English-language channels. We publish no split of the Egyptian audience by interest or niche: none of it is measured. ## What it costs — measured on our accounts Our Egypt-targeted campaigns have so far run on TON accounts, so the measurement is in TON — single-country campaigns, all niches blended, 22 August – 3 October 2026: | Metric | Egypt, TON accounts | |---|---| | CPM | 0.20 TON | | CTR | 1.35% | | Cost per click | 0.015 TON | | Impressions | 1.9M | | Accounts | 4 | These are TON prices, not euros, and we don't convert them: a conversion at one day's rate would turn a measurement into a guess. Our Euro accounts have no Egypt-only measurement yet. We do not publish a per-niche split for Egypt because the base is too thin. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has the full tables. ## Ad copy examples These show tone, not legal clearance. **E-commerce:** > {Brand}: {product} delivered across Egypt. Pay with Fawry, InstaPay, or cash on delivery. Free shipping over EGP {amount}. **Local fintech:** > {App}: send money, pay bills, top-up — instantly via InstaPay. Licensed and secure. **EdTech:** > {Course}: learn {skill} in Arabic. Certificate included. Pay with Fawry. A fintech ad that says "licensed" should be able to name the licence: payment services in Egypt sit under the CBE. ## Adsly setup for Egypt 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Egypt is not among the four countries where TON-funded ads are not served. All of our Egypt data so far comes from TON accounts. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Egypt or any other available country. Minimum ad budget: €500. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Egypt. Language: Arabic, plus a separate English campaign if you want English-language channels. Then topics or the channels your customers already follow. 4. **Landing page.** Show the payment methods Egyptian buyers already use — the examples above name Fawry, InstaPay and cash on delivery. This is advice, not a measurement. 5. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 6. **Timing.** We have no hour-of-day data for Egypt, so we publish no "best hours". Read the hourly analytics of your own campaigns. 7. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Egypt is decided by Egyptian law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Crypto.** Promotion without a CBE licence is prohibited by Article 206 and punished under Article 225. "USDT P2P" or "savings in dollars" wording does not change what is being promoted. - **Forex and investment offers from abroad.** Check with local counsel before you target Egypt. - **Guaranteed returns.** Telegram’s guidelines (§5.7) list "offers of investment with guaranteed return" among prohibited financial content, whatever the product. - **Gambling.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Egyptian law; check it with local counsel. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — e-commerce, education, SaaS, non-financial consumer offers — runs with Egypt as the target and no licence layer. ## FAQ ### Is crypto legal in Egypt in 2026? Not without a central bank licence. Article 206 of Law 194 of 2020 prohibits issuing, trading or promoting cryptocurrencies and operating platforms for them unless the CBE board has licensed it; breaches carry prison and fines of EGP 1–10 million. As of 30 December 2025 the Egyptian law firm that wrote the Chambers guide saw no indication that the stance would change (Chambers Fintech 2026). ### Egyptians trade USDT peer-to-peer — can I advertise it? The law prohibits promotion itself, so underground demand does not make the ad lawful. That decision, and the risk, are the advertiser’s. ### How many Telegram users are in Egypt? There is no reliable public figure, and we do not repeat estimates we could not trace to a primary source. What is documented: 119 million people, 98.2 million internet users and a median age of 24.5 (DataReportal, Digital 2026). ### What’s Egypt good for then? Everything that does not need a financial licence: e-commerce, education, SaaS, digital services, consumer offers. Licensed Egyptian payment and fintech products can advertise and should name their licence. ### Arabic or English creative? Arabic for Arabic channels, English for English-language ones — Telegram expects the ad language to match the channel language. Run them as separate campaigns. ### Why do the examples mention Fawry and InstaPay? Because a landing page that offers the payment methods buyers already use removes a reason to leave. That is advice; we have no measured conversion data by payment method. ### Why is the CPM so low? On our TON accounts Egypt measured 0.20 TON per thousand impressions (1.9M impressions, 4 accounts, 22 Aug – 3 Oct 2026) — one of the lowest rows in our TON table. Low advertiser competition is a likely reason, but that is an explanation, not a measurement. We have no euro figure for Egypt yet. ### Who checks whether my offer is legal in Egypt? You do. We do not verify licences and do not review an offer against Egyptian law; Telegram moderates each ad against its own guidelines. We open the account in 2 business days and give you access to the account on ads.telegram.org and to Pro Panel. Talk to us at [@adsly\_pro](https://t.me/adsly_pro). --- *Egypt is a large, young audience at one of the lowest prices in our TON table, with one wall: the law prohibits promoting cryptocurrencies without a central bank licence, and it punishes the promotion itself. Everything outside regulated finance runs with no licence layer. Write in Arabic for Arabic channels, show familiar payment methods, and take the ban at face value.* --- ## Telegram Ads in Ethiopia — the Virtual-Asset Ban, What Runs and What It Costs (2026) URL: https://adsly.pro/guides/telegram-ads-in-ethiopia/ Date: 2026-05-25 Tags: Country Guide, Ethiopia, Africa, Compliance Since July 2026 the National Bank of Ethiopia prohibits using, trading or facilitating transactions in virtual assets without its express authorisation. What runs on Telegram Ads in Ethiopia, how to set it up, and our only price reading: one TON account at 0.21 TON. ## TL;DR Ethiopia is a very young audience with a hard line on virtual assets: - **Crypto status.** On 23 July 2026 the National Bank of Ethiopia (NBE) reaffirmed that the use, purchase, sale, exchange, transfer, trading, settlement and facilitation of transactions in virtual assets are prohibited unless it has expressly authorised them. That followed its 27 February 2026 notice against Birr-paired peer-to-peer crypto trading. - No sourced count of Telegram users in Ethiopia exists. What can be sourced: 136 million people, 29.5 million internet users and a median age of 19.1 ([DataReportal, Digital 2026: Ethiopia](https://datareportal.com/reports/digital-2026-ethiopia)). - Price: our only reading is a single TON account — 0.21 TON per thousand impressions, 2.12% CTR, 37.2M impressions (22 Aug – 3 Oct 2026). One advertiser, not a market average. - Amharic for a mass audience; English for professional and diaspora audiences. What runs without a virtual-asset question: e-commerce, education, SaaS, telecom, digital services, consumer goods and services. What needs an Ethiopian licence or a decision to stay out: payments, mobile money and remittance (the NBE). What the central bank has declared prohibited without its authorisation: virtual-asset activity of any kind. Complying with Ethiopian law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## The crypto stance — prohibited unless the central bank authorises it Two public notices in 2026 set the line: - **27 February 2026.** The NBE stated that "the use of Birr paired P2P arrangements on trading platforms, exchanges, or similar services and products is not permitted unless explicitly authorized by the National Bank of Ethiopia", and that "any form of Birr denominated P2P trading or exchange involving cryptocurrencies is also prohibited". It added that it is working toward a comprehensive regulatory framework, and that until one is introduced the prohibition remains ([National Bank of Ethiopia](https://nbe.gov.et/nbe_news/public-notice-notice-on-illegal-birr-paired-peer-to-peer-p2p-transactions-via-trading-platforms/)). - **23 July 2026.** A Public Notice on Virtual Assets went further. It covers any digital representation of value that can be traded, transferred, exchanged or used for payment or investment — not only cryptocurrency — and names exchange for money, exchange between virtual assets, transfer, safekeeping and administration as prohibited without express NBE authorisation ([LEX Africa, 12 August 2026](https://lexafrica.com/2026/08/ethiopias-virtual-asset-ban-explainedwhat-the-nbes-july-2026-notice-actually-covers/); [The Reporter Ethiopia, 23 July 2026](https://www.thereporterethiopia.com/?p=51969)). Two details from the same legal analysis matter to an advertiser. First, "facilitation" is in the list, and calling a service "technology", "consulting" or "peer-to-peer" does not take it out. Second, licensed Birr e-money is not a virtual asset: mobile-money and payment products issued under an NBE licence remain part of the regulated payment system. The notice does not treat mining as a category of its own, so the industrial mining business and retail crypto are separate questions; this guide covers advertising to consumers. A crypto offer aimed at people in Ethiopia has no authorisation to cite, and "USDT savings" wording does not change what is being promoted. ## Audience reality Telegram does not publish user numbers by country, and the estimates that circulate for Ethiopia come from sites we could not trace to a primary source, so we quote none. What can be sourced, all from [DataReportal’s Digital 2026 report](https://datareportal.com/reports/digital-2026-ethiopia) (data for late 2025): - **Very young.** 136 million people, a median age of 19.1. - **A minority online.** 29.5 million internet users — 21.7% of the population. Whoever you reach on Telegram belongs to the connected fifth of the country. - **Mostly rural.** 24.3% of the population lives in urban centres. - **Amharic and English.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination: Amharic creative for Amharic channels, English creative for English-language ones. We publish no split of the Ethiopian audience by interest or niche: none of it is measured. ## What it costs — one advertiser’s reading, not a market price All of our Ethiopia-targeted traffic so far comes from a single TON account: 37.2M impressions at 0.21 TON per thousand, a 2.12% CTR and 0.010 TON per click (22 August – 3 October 2026). That is a lot of impressions, but it is one advertiser with one setup, so we treat it as that advertiser’s price rather than as Ethiopia’s. It is a TON price and we do not convert it into euros; our Euro accounts have no Ethiopia-only campaigns. For the same reason we do not publish a per-niche split for Ethiopia. Measured prices for countries with a broader base are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Ad copy examples These show tone, not legal clearance. **Mobile-money / fintech (Telebirr-adjacent):** > {App}: send money, pay bills, top-up — works with Telebirr. Fast and secure. **Remittance (diaspora → ET):** > Send money to Ethiopia instantly. Low fees. Direct to Telebirr or bank account. **E-commerce:** > {Brand}: {product} delivered across Ethiopia. Pay on delivery or via Telebirr. **EdTech:** > {Course}: learn {skill} in Amharic. Certificate on completion. A payment or remittance ad should be able to name its licence: those services sit under the NBE. ## Adsly setup for Ethiopia 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Ethiopia is not among the four countries where TON-funded ads are not served. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Ethiopia or any other available country. Minimum ad budget: €500. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Ethiopia. Language: Amharic, plus a separate English campaign if you want English-language channels. Then topics or the channels your customers already follow. 4. **Remittance.** The sender lives abroad: target the country of residence and the language or channels that audience reads. We have no measurement for that segment. 5. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 6. **Timing.** We have no hour-of-day data for Ethiopia, so we publish no "best hours". Read the hourly analytics of your own campaigns. 7. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Ethiopia is decided by Ethiopian law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Crypto and other virtual assets.** Prohibited without express NBE authorisation under the notices above, facilitation included. - **Forex and investment offers from abroad.** We have not verified the Ethiopian rules ourselves; check with local counsel before you target Ethiopia. - **Guaranteed returns.** Telegram’s guidelines (§5.7) list "offers of investment with guaranteed return" among prohibited financial content, whatever the product. - **Gambling.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Ethiopian law; check it with local counsel. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — e-commerce, education, SaaS, non-financial consumer offers — runs with Ethiopia as the target and no licence layer. ## FAQ ### Is crypto legal in Ethiopia in 2026? Not without the central bank’s express authorisation. The NBE’s 23 July 2026 notice says the use, purchase, sale, exchange, transfer, trading, settlement and facilitation of transactions in virtual assets are prohibited unless it has authorised them; its 27 February 2026 notice had already prohibited Birr-paired peer-to-peer crypto trading. ### Isn’t Ethiopia known for crypto mining? The July 2026 notice does not treat mining as a category of its own; it addresses transactions, transfer and custody (LEX Africa, August 2026). Mining is a separate industrial question, and it does not make retail crypto offers lawful. ### How many Telegram users are in Ethiopia? There is no reliable public figure, and we do not repeat estimates we could not trace to a primary source. What is documented: 136 million people, 29.5 million internet users and a median age of 19.1 (DataReportal, Digital 2026). ### What runs in Ethiopia? Everything that does not touch virtual assets or need a financial licence: e-commerce, education, SaaS, telecom, consumer offers. Licensed mobile-money, payment and remittance products can advertise and should name their licence. ### Amharic or English? Amharic for Amharic channels, English for English-language ones — Telegram expects the ad language to match the channel language. Run them as separate campaigns. ### Is Ethiopia cheap? Our one reading says yes: a single TON account paid 0.21 TON per thousand impressions over 37.2M impressions (22 Aug – 3 Oct 2026), which sits at the low end of our TON table. But one account is one advertiser, so we do not call it a market price, and we have no euro figure for Ethiopia. Low advertiser competition is a likely reason the price is low, but that is an explanation, not a measurement. ### How big is remittance? We have no figure with a source we opened, so we give none. As an ad niche it is a licensed payment service: name the licence, and target the country where the sender lives. ### Can I run gambling? Telegram’s guidelines (§5.6) prohibit gambling ads. With us gambling runs only as an official gambling account (ad budget from €25,000) or as a test launch on our infrastructure (ad budget from €5,000) — see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Ethiopian law is a separate question; check it with local counsel. ### Who checks whether my offer is legal in Ethiopia? You do. We do not verify licences and do not review an offer against Ethiopian law; Telegram moderates each ad against its own guidelines. We open the account in 2 business days and give you access to the account on ads.telegram.org and to Pro Panel. Talk to us at [@adsly\_pro](https://t.me/adsly_pro). --- *Ethiopia is a very young audience, a fifth of it online, and the one advertiser we have measured there paid 0.21 TON per thousand impressions. The central bank’s 2026 notices put virtual assets off-limits without its authorisation, facilitation included. The lawful ground is everything else: e-commerce, education, licensed payments and consumer offers, in Amharic for Amharic channels and English for English-language ones.* --- ## Telegram Ads in Germany: What Changed in 2026 and What It Costs URL: https://adsly.pro/guides/telegram-ads-in-germany/ Date: 2026-05-25 Tags: Country Guide, Germany, DACH, Compliance Germany was long reported as the one market Telegram Ads would not serve. Since August 2026 our TON accounts have delivered 5.5M Germany-targeted impressions at 0.27 TON CPM. What we know, what we have not tested on Euro accounts, and how to run it. ## The short answer For years, the received wisdom was simple: Telegram Ads runs worldwide except Germany. Industry write-ups repeated it ([RichAds](https://richads.com/blog/how-to-run-telegram-ads-in-germany/) is one), and Telegram's own support answer on paid services says local laws and regulations may prevent access to Telegram paid services in Germany, and that Germany may not be supported by the payment processors Telegram relies on ([Telegram bug tracker](https://bugs.telegram.org/c/40997)). Our data now says that is not the whole story. Since August 2026, TON accounts can target countries with the same form as Euro accounts. Between 21 August and 1 October 2026 our TON accounts ran **981 campaigns whose only audience filter was Germany** — Germany as Telegram itself stores it in each ad's targeting, read back from the ad page — and they delivered **5.5M impressions across 10 accounts**. A country Telegram refused to serve would have delivered zero. | Germany, TON accounts | Measured, 21 Aug–1 Oct 2026 | | --- | --- | | CPM | 0.27 TON per thousand impressions | | CTR | 2.86% | | Cost per click | 0.010 TON | | Impressions | 5.5M | | Accounts | 10 | Those prices are in TON, not euros. Within our TON table, Germany sits at the cheap end next to Britain (0.27) and France (0.24). ## What we know and what we do not **Known:** on TON accounts, Germany-targeted campaigns deliver, at the price above. **Not known:** whether Euro accounts deliver in Germany today. Our Euro accounts have not run Germany-only campaigns, and older reports say Euro deliveries there were zero. We would rather say "not tested" than repeat either claim. **Also not known to us:** where each viewer physically sits. Telegram does not show advertisers that. What we can see is the targeting Telegram stored and the impressions it served against it. If Germany is the core of your plan, run a small test on the account type you intend to scale before you commit a budget. ## Three ways to reach German-speaking buyers **1. A TON account with Germany selected.** The route our data supports. Same targeting form as Euro — country, language, topic — billed in TON. Pair it with German-language creative. **2. German-language channels.** Name specific German-language channels as placements. This reaches German speakers wherever they read, which is the right audience for many B2B and crypto offers anyway. **3. Austria and Switzerland.** Same language, often the same buyer for B2B and fintech. On our TON accounts Switzerland measured 0.55 TON per thousand impressions across 232k impressions on 3 accounts; we have no measurement for Austria yet. ## What to advertise (and what to avoid) when DACH buyers see you These patterns hold for German-speaking buyers wherever they read Telegram. Works well: - **B2B SaaS with EU pricing transparency.** German buyers expect the page to show the EUR price including VAT before you ask for an email. - **Fintech onboarding** for licensed brokers (clearly named authority — BaFin, FINMA, FMA-equivalents). - **Privacy-positioning crypto tools.** Self-custody wallets, VPN, encrypted storage. The German privacy reflex is real and underpriced. - **B2B recruiting** for Berlin / Munich tech roles — channel targeting works for this, since the channels exist worldwide. Avoid: - **Aggressive “limited offer” copy.** Translates poorly into the DACH editorial register; reads as scam. - **Crypto bonus promotions** unless you have a clear licensed status. BaFin treats a German-language crypto promotion aimed at German residents as its business, whichever platform carries it. - **Gambling and sports betting.** Telegram's ad guidelines prohibit gambling ads ([§5.6](https://ads.telegram.org/guidelines)); German, Austrian and Swiss gambling rules make it doubly risky. - **“GDPR-friendly” as a slogan**. German readers see it as marketing fluff; they want the data-retention number in the Cookie banner. ## What it costs through Adsly A TON account opened through Adsly costs €625 in total for a regular niche (€500 deposit plus 25% commission); crypto and stocks need a €1,000 minimum deposit; nutra, adult and binary options are €6,500, the same as on Euro; gambling runs in two formats — an official gambling account with an ad budget from €25,000, or a test launch on our infrastructure with an ad budget from €5,000, run through the Pro Panel only — with the commission added on top and shown on the order form. A Euro account for a regular niche is €650. TON-funded ads are not served in Russia, Ukraine, Israel or Palestine — Germany is not on that list. The order form prices your exact case, niche and country included, before you pay. [See the cost for your niche →](/ton-cabinet/) ## FAQ ### Do Telegram Ads run in Germany? On TON accounts, yes: our Germany-only campaigns delivered 5.5M impressions across 10 accounts between 21 August and 1 October 2026, at 0.27 TON per thousand impressions. On Euro accounts we have not tested it. ### Why did everyone say Germany was blocked? Because for years it was reported that way, and Telegram itself has said its paid services face legal and payment-processor limits in Germany. Country targeting on TON accounts only arrived in August 2026, and that is where our evidence comes from. ### What does a thousand impressions cost in Germany? 0.27 TON on our TON accounts, measured over 5.5M impressions. We do not convert it into euros: TON's price moves daily, and a converted figure would be an estimate, not a measurement. ### Should I use a Euro or a TON account for Germany? TON, if Germany is the point — that is the account type we have delivery data for. Choose Euro for reasons that are Euro-specific, such as a website destination or in-stream video, and test Germany delivery before scaling. ### Can I use a VPN-registered account to get around restrictions? No, and you do not need to: targeting is applied by Telegram to the audience, not to where the advertiser sits. ### Is targeting Austria and Switzerland the same as targeting Germany? For many B2B and premium offers the audience behaves alike. For location-specific consumer campaigns, such as a Berlin restaurant chain, it is not. Now that Germany itself can be targeted on TON, use Austria and Switzerland because you want them, not as a workaround. --- *Germany figures measured on Adsly TON accounts, 21 August–1 October 2026. If our Euro accounts start running Germany-only campaigns, we will add that measurement here. Talk to us at [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads in Indonesia — OJK Crypto Rules, the Payment Ban and Measured CPMs (2026) URL: https://adsly.pro/guides/telegram-ads-in-indonesia/ Date: 2026-05-25 Tags: Country Guide, Indonesia, SEA, Compliance Telegram Ads in Indonesia, measured on our TON accounts: 1.82 TON per thousand impressions at 4.90% CTR over 2.8M impressions. Crypto has been under the OJK since 10 January 2025, paying with it is not allowed, and online gambling content is a crime. The rules, with sources, and the account setup. ## TL;DR Indonesia is a country option in the Telegram ad form on Euro and TON accounts alike. What we measured, and what the law says: - **Price.** 1.82 TON per thousand impressions, 4.90% CTR and 0.038 TON per click on our TON accounts (2.8M impressions, 6 accounts, 22 August – 3 October 2026) — about three times Brazil’s 0.61 TON, so not a cheap market. No Euro-account measurement yet. - **Audience.** 230 million internet users in October 2025, 80.5% of a population of 286 million, with a median age of 30.4 ([DataReportal, Digital 2026: Indonesia](https://datareportal.com/reports/digital-2026-indonesia)). Telegram publishes no user count by country, so we quote none. - **Crypto is under the OJK.** Supervision of digital financial assets, including crypto, moved from Bappebti to the Financial Services Authority (OJK) on 10 January 2025 ([OJK, 10 January 2025](https://ojk.go.id/en/berita-dan-kegiatan/siaran-pers/Pages/Bappebti-Transfers-Regulation-and-Supervision-Duties-on-Digital-Financial-Assets-Crypto-Assets-and-Derivatives-to-OJK-BI.aspx)). - **Crypto is not money.** Bank Indonesia does not recognise virtual currency as a legitimate payment instrument; payments in Indonesia are made in rupiah. - **Gambling.** Distributing electronic content that contains gambling is a crime under the electronic-information law; Telegram’s guidelines prohibit gambling ads as well. Offers with no licence question — SaaS, e-commerce, education, consumer goods and services, games without stakes — target Indonesia like any other country. Complying with Indonesian law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Who you reach in Indonesia Telegram does not publish user numbers by country, and the figures that circulate for Indonesia could not be traced to a primary source, so we quote none. What can be sourced: - **A very large online population.** 230 million internet users in October 2025, 80.5% of the population; median age 30.4; 60.0% of people live in cities ([DataReportal, Digital 2026: Indonesia](https://datareportal.com/reports/digital-2026-indonesia)). Those are internet users, not Telegram users. - **Android.** Android carried about 79% of mobile web traffic in Indonesia in September 2026 and iOS 21% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/indonesia)). That is web traffic, not Telegram’s own split; the ad form lets you target each device type separately. - **A real crypto market.** The OJK reported 22.93 million digital-asset trading accounts as of July 2026, with IDR 20.52 trillion of transactions reported for that month ([RRI, 27 August 2026](https://rri.co.id/en/business/2684717/indonesias-crypto-users-reach-2293-million-as-of-july-2026)). - **Indonesian.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) (§4.7) say the language of the targeted channel should match the language of the ad and of the destination. An ad for Indonesian channels is written in Indonesian. - **No measured split.** We have no data on how the Indonesian audience divides by city, age or interest, and we publish no percentages for it. ## What it costs — measured on our accounts Our Indonesia-targeted campaigns have so far run on TON accounts, so the measurement is in TON — single-country campaigns, all niches blended, 22 August – 3 October 2026: | Metric | Indonesia, TON accounts | |---|---| | CPM | 1.82 TON | | CTR | 4.90% | | Cost per click | 0.038 TON | | Impressions | 2.8M | | Accounts | 6 | These are TON prices, not euros, and we don't convert them: a conversion at one day's rate would turn a measurement into a guess. Our Euro accounts have no Indonesia-only measurement yet. We do not publish a per-niche split for Indonesia because the base is too thin. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has the full tables. ## From Bappebti to the OJK in 30 seconds Until 10 January 2025 crypto in Indonesia was supervised as a commodity by Bappebti, the commodity futures regulator. On that date the duties were handed over under Law No. 4 of 2023 on the financial sector and Government Regulation No. 49 of 2024, and split in two ([OJK, 10 January 2025](https://ojk.go.id/en/berita-dan-kegiatan/siaran-pers/Pages/Bappebti-Transfers-Regulation-and-Supervision-Duties-on-Digital-Financial-Assets-Crypto-Assets-and-Derivatives-to-OJK-BI.aspx)): - **To the OJK:** digital financial assets, including crypto assets, and financial derivatives in the capital market. - **To Bank Indonesia:** financial derivatives whose underlying is in the money market and the foreign exchange market. What the regime looks like in 2026: - **The rulebook.** OJK Regulation No. 27 of 2024 on the trading of digital financial assets including crypto assets, amended by OJK Regulation No. 23 of 2025, which widens the scope to products that resemble conventional financial instruments, including derivatives of digital financial assets ([OJK](https://iru.ojk.go.id/iru/WebSite/ArticleList/View/977_OJK_Regulation_Number_23_2025_concerning_Amendment_to_POJK_27_2024_concerning_Provision_of_Trading_of_Digital_Financial_Assets_Including_Crypto_Assets)). - **The licensed market.** As of July 2026: two exchanges, two clearing houses, two custodians and 27 licensed digital financial asset dealers ([RRI, 27 August 2026](https://rri.co.id/en/business/2684717/indonesias-crypto-users-reach-2293-million-as-of-july-2026)). - **Not a means of payment.** Bank Indonesia states that virtual currencies "are not recognized as legitimate instrument of payment, therefore not allowed to be used for payment in Indonesia", citing the Currency Act No. 7 of 2011, and forbids payment system and fintech operators to process transactions with them ([Bank Indonesia, 13 January 2018](https://www.bi.go.id/en/publikasi/ruang-media/news-release/Pages/sp_200418.aspx)). What that means for an ad: 1. **Name the current regulator.** A crypto trader’s ad that still says "registered with Bappebti" describes a regime that ended in January 2025. The authority is the OJK. 2. **Trading, not paying.** "Buy and hold" is the lawful product; "pay with crypto" is not an offer to make to people in Indonesia. 3. **A platform without an OJK licence.** Whether an ad from a foreign exchange aimed at Indonesia is itself an offer of an unlicensed service is a question to settle with Indonesian counsel before launch. ## Ad copy that fits the rules Telegram allows 160 characters per ad, so the licence line and the risk line have to be short. The examples are in Indonesian, as they would run: **Crypto asset dealer licensed by the OJK:** > {Brand} — pedagang aset kripto berizin dan diawasi OJK. Beli Bitcoin mulai Rp100.000. Aset kripto berisiko tinggi; nilainya bisa turun. Bukan alat pembayaran. **Licensed payment app** (name the authority that actually issued your licence): > {Brand}: kirim uang ke seluruh Indonesia. Berizin dan diawasi oleh {otoritas}. Biaya tertera di aplikasi. **Crypto education (no trading service promoted):** > Pelajari cara kerja Bitcoin. Konten edukasi, bukan saran investasi. Aset kripto berisiko tinggi. **Mini App game:** > Mainkan {nama} di Telegram. Ajak teman, kumpulkan poin. Gratis. There is no example for a platform without a licence, on purpose: no wording turns an unlicensed service into a licensed one. ## Adsly setup for Indonesia 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Indonesia is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). Our only Indonesia reading so far comes from TON accounts. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Indonesia or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Indonesia. Language: Indonesian. Then topics or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Indonesia is visible in the account, and we have not measured city-level campaigns. 4. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 5. **Timing.** We have no hour-of-day data for Indonesia, so we publish no "best hours". Read the hourly analytics of your own campaigns. 6. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours; across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Indonesia is decided by Indonesian law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Crypto.** The licence question above is yours to answer before launch. The regulator is the OJK, and crypto is not a means of payment. - **Forex and other derivatives.** Since January 2025 derivatives on money-market and foreign-exchange underlyings sit with Bank Indonesia and capital-market derivatives with the OJK. Which authority licenses your product is a question for Indonesian counsel. - **Guaranteed returns.** Telegram’s guidelines (§5.7) list "offers of investment with guaranteed return" among prohibited financial content, whatever the product. - **Gambling and betting.** Article 27(2) of the electronic-information law, as amended by Law No. 1 of 2024, prohibits distributing, transmitting or making accessible electronic information that contains gambling; article 45(3) sets the penalty at up to ten years in prison and a fine of up to IDR 10 billion ([Hukumonline, 2024](https://www.hukumonline.com/klinik/a/bunyi-pasal-27-ayat-2-uu-ite-2024-tentang-ijudi-online-i-lt65afa86471ccc/)). Telegram’s ad guidelines prohibit gambling ads too: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Indonesian law. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, e-commerce, education, non-financial consumer offers, games without stakes — runs with Indonesia as the target and no licence layer. ## FAQ ### Is Telegram Ads available in Indonesia in 2026? Yes. Indonesia is a country option on Euro and TON accounts, and our own TON campaigns delivered 2.8M impressions there between 22 August and 3 October 2026. ### What changed when crypto oversight moved from Bappebti to the OJK? The supervisor and the legal category. Since 10 January 2025 crypto assets are digital financial assets under the Financial Services Authority, with OJK Regulation No. 27 of 2024 as the rulebook. Ad copy that names only Bappebti is out of date. ### Are crypto derivatives allowed in Indonesia? OJK Regulation No. 23 of 2025 brought derivatives of digital financial assets into the OJK’s framework. What a specific product needs — which licence, which disclosures — is for Indonesian counsel; the Telegram side is simpler: no promise of returns. ### Can I run forex or CFD ads in Indonesia? Leveraged foreign-exchange products are derivatives, and since January 2025 derivatives with a foreign-exchange underlying are supervised by Bank Indonesia. We have not verified the licence conditions, so check them with Indonesian counsel before you target the country. An ad campaign does not replace a licence. ### Is Indonesia cheaper than Brazil per CPM? Not on our accounts. On TON accounts Indonesia measured 1.82 TON per thousand impressions against 0.61 TON for Brazil (22 August – 3 October 2026). Indonesia’s CTR is higher (4.90% against 3.65%), but a click still costs more: 0.038 TON against 0.017 TON. In euros the comparison is still open: our Euro accounts have measured Brazil (€2.22) but not Indonesia. ### Indonesian or Malay creative — can one campaign cover both countries? No. Indonesian and Malay are different standard languages, and Telegram’s guidelines expect the ad, the channel and the destination to share a language. Run Indonesia in Indonesian and a separate campaign for Malaysia. ### What about Mini App launches? A Euro World account links to Mini Apps directly and covers Indonesia like any other available country. We have no Mini-App-specific price: the 1.82 TON per thousand impressions measured on our TON accounts blends all niches. Keep stakes and cash prizes out of the game: the gambling rules above apply. ### Can I target Jakarta only? The ad form has a Locations field that searches locations inside the selected country. Which locations it offers for Indonesia is visible in your account; we have not measured city-level campaigns, so we promise nothing about Jakarta-only delivery. ### Does Adsly help with an OJK licence? No. Licensing is a project for an Indonesian law firm. We open the ad account and provide the tools to run it; we do not check licences, and opening the account is not an approval of your ad. --- *Indonesia is a large market and, at 1.82 TON per thousand impressions on our TON accounts, not a cheap one. The rules that matter fit on one line: the OJK for crypto, rupiah for payments, no gambling content. Write the ad in Indonesian, name the regulator that actually licensed you, and measure the rest. Questions about the account: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads in Israel — Crypto Licensing, the ISA, the Gambling Ban and Setup (2026) URL: https://adsly.pro/guides/telegram-ads-in-israel/ Date: 2026-05-25 Tags: Country Guide, Israel, MENA, Compliance Telegram Ads in Israel: TON-funded ads are not served there and we have not measured an Israel CPM. Crypto services need a CMISA licence, tokens can be securities under the ISA, binary options are banned and online gambling is illegal. Sources, Euro-account setup, FAQ. ## TL;DR Israel is one of the countries in the Telegram ad form, with two practical limits and several regulators: - **Euro accounts only.** TON-funded ads are not served in Israel (nor in Russia, Ukraine and Palestine), so an Israel campaign runs on a Euro account. - **No published CPM.** Our Euro accounts have no Israel-only campaigns to measure, so we quote no price for the country. - **Audience.** 8.72 million internet users in October 2025, 91.3% of the population, with a median age of 29.2 ([DataReportal, Digital 2026: Israel](https://datareportal.com/reports/digital-2026-israel)). Telegram publishes no user count by country. - **Crypto is licensed.** Brokers and custodians of virtual currency need a CMISA licence; in July 2026 the Authority set their capital requirements ([Shibolet, September 2026](https://www.shibolet.com/en/a-new-regulatory-framework-for-digital-assets-israels-shift-from-regulating-service-providers-to-regulating-the-asset-itself/)). - **Tokens can be securities.** The ISA has said that tokens bought for a return are securities ([Calcalist, January 2021](https://www.calcalistech.com/ctech/articles/0,7340,L-3885473,00.html)). - **Two hard lines.** Binary options are banned by a 2017 law, and online gambling is illegal except the betting offered by the Israel Sports Betting Board. Offers with no licence question — SaaS, developer tools, e-commerce, education, consumer goods and services — target Israel like any other country, on a Euro account. Complying with Israeli law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Who regulates crypto and fintech in 30 seconds Israel splits the file between authorities, and an ad should name the one that actually licensed you: - **CMISA — virtual-currency services.** Under the Supervision of Financial Services (Regulated Financial Services) Law, 5776-2016, providing virtual-currency services as a broker or custodian requires a financial-asset service licence from the Capital Market, Insurance and Savings Authority. On 19 July 2026 the Authority published own-funds requirements for those licence holders — NIS 2 million without custody, NIS 2.5 million with custody, plus 0.25% of customer assets held — effective six months later, and on 28 July 2026 a draft circular on which coins licensed providers may list ([Shibolet, 7 September 2026](https://www.shibolet.com/en/a-new-regulatory-framework-for-digital-assets-israels-shift-from-regulating-service-providers-to-regulating-the-asset-itself/)). - **CMISA — the first shekel stablecoin.** On 27 April 2026 the Authority approved BILS, a shekel-backed stablecoin issued by Bits of Gold, after a two-year pilot ([Cointelegraph, April 2026](https://cointelegraph.com/news/israel-shekel-pegged-stablecoin-bils)). A bill for licensing stablecoin issuers was published for comment on 29 June 2026; it is a draft, not law (Shibolet, as above). - **ISA — tokens as securities.** In a position paper on the start-up Kirobo, the Israel Securities Authority said tokens "should be regarded as securities, whether due to the risk of holding them or the expectations of the buyers to receive a short or long-term return" ([Calcalist, January 2021](https://www.calcalistech.com/ctech/articles/0,7340,L-3885473,00.html)). A public token offering is therefore a securities question first. - **ISA — payment services.** The Regulation of Payment Services and Payment Initiation Law, 2023 took effect in June 2024; non-bank payment service providers need a licence from the ISA, which supervises them ([Gornitzky, November 2023](https://www.gornitzky.com/new-regulation-in-israel-payment-services-and-payment-initiation-law/)). - **Policy direction.** In July 2025 a National Crypto Strategy Committee presented an interim report to the Knesset proposing, among five pillars, a unified regulator, token-issuance rules and banking integration ([Cointelegraph, 9 February 2026](https://cointelegraph.com/news/israel-crypto)). It is a proposal, not a law. What that means for an ad: 1. **Name the licence you hold.** "Licensed by the Capital Market Authority" is true only for a CMISA licence holder; a payment app licensed by the ISA should say that instead. Both can be checked. 2. **A token sale is a securities offering until counsel says otherwise.** Get that answer before you promote it to people in Israel. 3. **Do not borrow BILS.** Its approval covers one issuer. Referring to it does not license anyone else’s stablecoin. ## Who you reach in Israel Telegram does not publish user numbers by country, and we have found no primary source for an Israeli Telegram figure, so we quote none. What can be sourced: - **A small, connected, urban market.** 8.72 million internet users in October 2025, 91.3% of a population of 9.55 million; median age 29.2; 93.1% of people live in cities ([DataReportal, Digital 2026: Israel](https://datareportal.com/reports/digital-2026-israel)). Those are internet users, not Telegram users. - **Android ahead.** Android carried about 71% of mobile web traffic in Israel in September 2026 and iOS 29% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/israel)). That is web traffic, not Telegram’s own split; the ad form lets you target each device type separately. - **One campaign per language.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) (§4.7) say the language of the targeted channel should match the language of the ad and of the destination. Hebrew, English and Russian each need their own creative and their own campaign. - **No measured split.** We have no data on how the Israeli audience divides by language, profession or interest, and we publish no percentages for it. ## What it costs — we have not measured Israel We do not publish a CPM for Israel. Our Euro accounts have no Israel-only campaigns to measure, and TON-funded ads are not served in Israel at all (the same applies to Russia, Ukraine and Palestine), so there is no TON price either. An Israel campaign therefore runs on a Euro account. For measured prices in other countries on both account types, see the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Ad copy that fits the rules Telegram allows 160 characters per ad, so the licence line and the risk line have to be short. **B2B SaaS / developer tool (English):** > {Product}: {dev/data capability} for engineering teams. Free trial. {Concrete metric}. **Crypto broker licensed by the Capital Market Authority (Hebrew):** > {מותג}: קנייה ומכירה של מטבעות דיגיטליים. בעל רישיון מרשות שוק ההון. השקעה במטבעות דיגיטליים כרוכה בסיכון. **Payment app licensed under the Payment Services Law (English):** > {App}: digital wallet and payments in shekels. Licensed by the Israel Securities Authority. Fees shown before you pay. **Russian-language offer:** > {Бренд}: {предложение} для русскоязычных жителей Израиля. {Условия}. There is no example for a token sale, a binary-options broker or a betting site, on purpose: the next sections explain why. ## Adsly setup for Israel 1. **Account.** A Euro account only: TON-funded ads are not served in Israel. A Euro account can link to a website, add a custom button and have a declined ad escalated to a human through us. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Israel or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Israel. Language: Hebrew, English and Russian as separate campaigns, matched to your channels. Then topics or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Israel is visible in the account, and we have not measured city-level campaigns. 4. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 5. **Timing.** We have no hour-of-day data for Israel, so we publish no "best hours". Read the hourly analytics of your own campaigns. 6. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours; across all niches, 95.6% of reviewed ads on our Euro accounts end up approved. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Israel is decided by Israeli law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Crypto services.** A CMISA licence for brokers and custodians; the question of which licence you need is yours to answer before launch. - **Token offerings.** Potentially securities under the ISA’s approach. Get an Israeli securities lawyer’s view before promoting one to residents. - **Binary options.** In 2016 the ISA banned binary-options trading for Israeli customers, and on 24 October 2017 the Knesset passed a law that forbids it from Israel no matter where the customer lives ([Globes, June 2017](https://en.globes.co.il/en/article-israeli-cabinet-approves-worldwide-binary-options-ban-1001193007); [Globes, 24 October 2017](https://en.globes.co.il/en/article-knesset-passes-law-banning-binary-options-1001208897)). Whether a foreign broker may advertise binary options to people in Israel is a question for Israeli counsel; the ban is the starting point. - **Guaranteed returns.** Telegram’s guidelines (§5.7) list "offers of investment with guaranteed return" among prohibited financial content, whatever the product. - **Gambling and betting.** The Penal Law, 5737-1977 prohibits organising lotteries, betting and prohibited games; the only lawful operators are the National Lottery (Mifal HaPais) and the Israel Sports Betting Board, and online gambling is prohibited except the ISBB’s own online betting. Since late 2018 district courts can order internet providers to block gambling websites operated from abroad ([Chambers Gaming Law 2025: Israel, Herzog Fox & Neeman, November 2025](https://practiceguides.chambers.com/practice-guides/gaming-law-2025/israel)). Telegram’s ad guidelines prohibit gambling ads too: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Israeli law. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, developer tools, e-commerce, education, non-financial consumer offers — runs with Israel as the target and no licence layer. ## FAQ ### Is Telegram Ads available in Israel in 2026? On Euro accounts, yes: Israel is a country option in the ad form. TON-funded ads are not served there, so a TON account will not deliver in Israel. ### Is crypto legal in Israel in 2026? Yes, through licensed providers. Brokers and custodians of virtual currency need a CMISA licence under the 2016 financial-services law, and in 2026 the Authority added capital requirements and approved a shekel stablecoin, BILS. Token offerings are a separate question for the ISA. ### Can I advertise a token offering to Israel? Only after you know whether the token is a security. The ISA’s published approach is that tokens bought for a return are securities, and securities law then governs the offering. Get that determination from an Israeli securities lawyer first. ### Which languages should I use? One campaign per language, matched to the channels you target: Hebrew, English and Russian are the obvious candidates. Telegram’s guidelines expect the ad, the channel and the destination to share a language. We have no measured data on which performs better. ### What about binary options? Israeli law has banned binary-options trading since 2017, from Israel to any customer anywhere, after the ISA had banned it for Israeli customers in 2016. The question of advertising them to people in Israel is yours to settle with Israeli counsel; the starting point is a ban. ### What does Israel cost? We have not measured it. Our Euro accounts have no Israel-only campaigns, and TON-funded ads are not served in Israel, so we publish no CPM for the country. Plan a test budget and read the price from your own campaign. ### Can I run gambling ads? Telegram’s guidelines prohibit gambling ads (§5.6), and under Israeli law only the National Lottery and the Israel Sports Betting Board may operate gambling. Our two gambling formats are described in the gambling policy guide; neither changes Israeli law. ### Does Adsly handle ISA or CMISA licensing? No. That is a project for an Israeli law firm. We open the ad account and provide the tools to run it; we do not check licences, and opening the account is not an approval of your ad. --- *Israel runs on Euro accounts only, has no measured price on our side, and has clear rules: a CMISA licence for crypto services, the ISA for tokens and payments, no binary options, no gambling outside the state operators. Everything outside finance runs as an ordinary campaign in the language of your channels. Questions about the account: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads in Kazakhstan — Crypto Licensing, the AIFC and Setup (2026) URL: https://adsly.pro/guides/telegram-ads-in-kazakhstan/ Date: 2026-05-25 Tags: Country Guide, Kazakhstan, CIS, Central Asia, Compliance Telegram Ads in Kazakhstan: since 1 May 2026 crypto exchanges are licensed by the National Bank, with the AIFC as a second track. What the Law on Advertising requires, a thin first price reading (€1.09 CPM on about 11,000 impressions) and the account setup. ## TL;DR Kazakhstan is a country option in the Telegram ad form on Euro and TON accounts alike. What we can say about it, and what we cannot: - **Price: a thin first reading.** €1.09 CPM and a 0.46% CTR on about 11,000 impressions across two Euro accounts (as of 3 October 2026). Not a market price yet. - **Audience.** 19.5 million internet users at the end of 2025, 93.4% of the population, with a median age of 29.7 ([DataReportal, Digital 2026: Kazakhstan](https://datareportal.com/reports/digital-2026-kazakhstan)). Telegram publishes no user count by country, so we quote none. - **Two languages.** Kazakh and Russian. The Law on Advertising sets the order between them — see the ad copy section. - **Crypto has been licensed nationwide since 1 May 2026.** Exchange operators outside the AIFC are licensed by the National Bank of Kazakhstan; the Astana International Financial Centre keeps its own regime under the AFSA ([National Bank, 30 April 2026](https://nationalbank.kz/en/news/informacionnye-soobshcheniya/19193)). - **Gambling.** The Law on Advertising prohibits advertising of online casinos and bookmaker advertising on online platforms; Telegram’s guidelines prohibit gambling ads as well. Offers with no licence question — SaaS, B2B, e-commerce, education, consumer goods and services — target Kazakhstan like any other country. Complying with Kazakh law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## What changed in 2026 Until this year the circulation of cryptocurrencies in Kazakhstan was confined to the AIFC ([Expert, 17 November 2025](https://expert.ru/news/v-kazakhstane-razreshili-oborot-kriptovalyut-i-rabotu-birzh-po-litsenzii/)). Three things changed the picture: 1. **A national licence.** Law No. 259-VIII of 16 January 2026 amended the [Law on Digital Assets](https://zakon.uchet.kz/rus/docs/Z2300000193). Its new article 12-1, in force since 1 May 2026, allows issuing unsecured digital assets — the law’s term for cryptocurrencies — and organising their circulation only through exchange operators licensed by the National Bank, trading platforms registered with it, or exchanges and licensed participants of the AIFC. 2. **Not money.** The same article says unsecured digital assets are not recognised as a means of payment in Kazakhstan. Buying, selling and holding through a licensed provider is the legal route; paying for goods with crypto is not. 3. **A state fund.** In September 2025 the Ministry of Artificial Intelligence and Digital Development set up the Alem Crypto Fund, registered in the AIFC and managed by Qazaqstan Venture Group, to build long-term digital-asset reserves; its first purchase was BNB, through Binance Kazakhstan ([Cointelegraph, 29 September 2025](https://cointelegraph.com/news/kazakhstan-state-backed-crypto-fund-bnb-binance)). For an advertiser this means a crypto offer aimed at Kazakhstan now has a licence question with a concrete answer: which of the two tracks the provider sits on, and what its licence number is. ## Who you reach in Kazakhstan Telegram does not publish user numbers by country, and the figures that circulate for Kazakhstan could not be traced to a primary source, so we quote none. What can be sourced: - **A connected, young country.** 19.5 million internet users at the end of 2025, 93.4% of the population; median age 29.7; 58.7% of people live in cities ([DataReportal, Digital 2026: Kazakhstan](https://datareportal.com/reports/digital-2026-kazakhstan)). Those are internet users, not Telegram users. - **Android first, but not by much.** Android carried about 69% of mobile web traffic in Kazakhstan in September 2026 and iOS 31% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/kazakhstan)). That is web traffic, not Telegram’s own split; the ad form lets you target each device type separately. - **Kazakh and Russian.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) (§4.7) say the language of the targeted channel should match the language of the ad and of the destination, so each language needs its own creative and its own campaign. - **No measured split.** We have no data on how the Kazakhstan audience divides by city, language or interest, and we publish no percentages for it. ## What it costs — a thin first reading Our Kazakhstan-only data is small. On Euro accounts, campaigns targeted at Kazakhstan alone have delivered about 11,000 impressions across two accounts (as of 3 October 2026): | Metric | Kazakhstan, Euro accounts | |---|---| | CPM | €1.09 | | CTR | 0.46% | | Cost per click | €0.236 | | Impressions | ~11k | | Accounts | 2 | Eleven thousand impressions is far too thin to call a market price: treat €1.09 as a first reading. We have no TON-account reading for Kazakhstan to publish. We do not publish a per-niche split for Kazakhstan because the base is too thin. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has measured prices for countries with a broader base. ## Two licensing tracks: the National Bank and the AIFC A digital-asset business in Kazakhstan answers to one of two regulators, and an ad should name the right one. - **The National Bank of Kazakhstan — everything outside the AIFC.** Since 1 May 2026 it licenses operators of unsecured-digital-asset exchange and registers operators of digital-asset trading platforms and of digital-financial-asset platforms. The law distinguishes two kinds of asset: unsecured digital assets (cryptocurrencies) and digital financial assets, which include stablecoins backed by money and tokenised real assets ([National Bank, 30 April 2026](https://nationalbank.kz/en/news/informacionnye-soobshcheniya/19193)). - **The AIFC — a separate jurisdiction.** The Astana International Financial Centre describes itself as an English common law based jurisdiction ([AIFC](https://aifc.kz/en/about-aifc)) with its own regulator, the Astana Financial Services Authority (AFSA). AFSA names Binance, Bybit and Bitfinex among the crypto platforms licensed there ([AFSA](https://afsa.aifc.kz/en/digital-assets)), and a firm’s status can be checked in AFSA’s [public register](https://publicreg.myafsa.com/). What that means for an ad: 1. **Name the right regulator.** "Licensed by AFSA" is true only for an AIFC participant; "licensed by the National Bank" only for a holder of the national licence. The two are not interchangeable, and both can be checked. 2. **Put the licence in the ad.** Article 6(4) of the [Law on Advertising](https://zakon.uchet.kz/rus/docs/Z030000508_) says that when the advertiser’s activity is subject to licensing, the ad must state the licence number and the name of the body that issued it. 3. **No promised income.** Article 14 of the same law covers advertising of financial and investment services and of digital assets. It prohibits guaranteeing income from digital assets and giving any guarantee or promise of future returns, including by announcing growth in the price of a digital asset. 4. **Prices in tenge.** Article 6(4-1): an ad for goods or services sold in Kazakhstan states prices in tenge. 5. **Foreign platforms.** The Law on Digital Assets defines circulation as transactions made in Kazakhstan or with the participation of a citizen or resident of Kazakhstan (article 1). Whether a campaign for an exchange with no Kazakh licence falls under that is a question to settle with a Kazakh lawyer before launch, not after. ## Ad copy that fits the rules Telegram allows 160 characters per ad, so the licence line and the risk line have to be short. One rule decides the language: article 6(2) of the Law on Advertising says advertising in Kazakhstan runs in Kazakh and, at the advertiser’s discretion, also in Russian or other languages; the article exempts periodicals, internet resources and news agencies. Whether a placement in a messenger falls under that exemption is a question for local counsel — a Kazakh version next to the Russian one is the safe side. **Crypto exchange licensed in the AIFC (Russian):** > {Бренд} — биржа цифровых активов, участник МФЦА. Лицензия AFSA №{номер}. Цифровые активы — высокий риск, вложенное можно потерять. **The same offer in Kazakh:** > {Бренд} — цифрлық активтер биржасы, АХҚО қатысушысы. AFSA лицензиясы №{нөмір}. Цифрлық активтер — жоғары тәуекел. **Exchange operator licensed by the National Bank (Russian):** > {Бренд} — обмен цифровых активов по лицензии Национального Банка РК №{номер}. Цифровые активы не являются средством платежа. **Fintech (Russian):** > {Бренд}: переводы и платежи в тенге без комиссии. Лицензия №{номер}, {орган, выдавший лицензию}. **SaaS / B2B (Russian):** > {Продукт}: автоматизация продаж в Telegram. Поддержка на русском и казахском. Тарифы в тенге. **Mini App game (Kazakh):** > Telegram-дағы жаңа ойын — {атауы}. Достарыңмен бірге ойна. Тегін. There is no example for a platform without a licence, on purpose: no wording turns an unlicensed service into a licensed one. ## Adsly setup for Kazakhstan 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Kazakhstan is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). Our only Kazakhstan reading so far comes from Euro accounts. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Kazakhstan or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Kazakhstan. Language: Kazakh and Russian as separate campaigns. Then topics or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Kazakhstan is visible in the account, and we have not measured city-level campaigns. 4. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 5. **Timing.** We have no hour-of-day data for Kazakhstan, so we publish no "best hours". Read the hourly analytics of your own campaigns. 6. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours; across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Kazakhstan is decided by Kazakh law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Crypto.** The licence question above is yours to answer before launch: a National Bank licence or AIFC status, with the number in the ad. Crypto is not a means of payment in Kazakhstan, so "pay with USDT" is not an offer to make there. - **Guaranteed returns.** Prohibited twice: by article 14 of the Law on Advertising for financial services and digital assets, and by Telegram’s guidelines (§5.7), which list "offers of investment with guaranteed return" among prohibited financial content. - **Forex and other investment services.** Article 14 and the licence-number rule of article 6(4) apply to them as well. Which licence covers your product — AFSA inside the AIFC or the financial-market regulator outside it — is a question for local counsel. - **Gambling and betting.** Article 6(5-1) of the Law on Advertising prohibits advertising of electronic casinos and internet casinos. Article 13 prohibits bookmaker and totalizator advertising in mass media and on online platforms, with narrow exceptions such as the official sites of licensed bookmakers and sports-only media. Telegram’s ad guidelines prohibit gambling ads too: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Kazakh law. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, education, non-financial consumer offers — runs with Kazakhstan as the target and no licence layer. ## FAQ ### Is Telegram Ads available in Kazakhstan in 2026? Yes. Kazakhstan is a country option in the ad form on Euro and TON accounts, and it is not among the four countries where TON-funded ads are not served. Our own measurement so far is small: about 11,000 impressions on two Euro accounts. ### What is the AIFC and why does it matter for an ad? The Astana International Financial Centre is a separate jurisdiction inside Kazakhstan, based on English common law, with its own regulator, the AFSA. Until 2026 it was the only place in the country where a crypto exchange could be licensed. It matters for copy because "licensed by AFSA" and "licensed by the National Bank" describe two different statuses, and the Law on Advertising requires the licence number and the issuing body in the ad. ### Is crypto legal in Kazakhstan? Yes, through licensed providers. Since 1 May 2026 the Law on Digital Assets allows the circulation of unsecured digital assets across the country through exchange operators licensed by the National Bank, alongside the AIFC regime. They are not a means of payment. ### Should I run Russian or Kazakh creative? Both, as separate campaigns: Telegram’s guidelines expect the ad, the channel and the destination to share a language. The Law on Advertising makes Kazakh the default language of advertising and Russian an addition at the advertiser’s discretion. We have no measured data on which language performs better, so test them against each other. ### What about forex and CFDs? They are licensed activities, so two rules of the Law on Advertising apply: the licence number and the issuing body go into the ad, and nothing may guarantee income. Which licence your product needs is a question for a Kazakh lawyer; an ad campaign cannot replace it. ### Are Kazakhstan CPMs higher than Uzbekistan’s? As far as our data goes, yes — but the Kazakhstan side is thin. On Euro accounts Uzbekistan measured €0.20 CPM on 6.4M impressions, while our Kazakhstan reading is €1.09 on only about 11,000 impressions, too little to call the gap established. ### Can I target Almaty specifically? The ad form has a Locations field that searches locations inside the selected country. Which locations it offers for Kazakhstan is visible in your account; we have not measured city-level campaigns, so we promise nothing about Almaty-only delivery. Targeting the channels an Almaty audience reads is the other route. ### Can I mention the state crypto fund in my ad? The Alem Crypto Fund exists and is public, but it is a state fund, not an endorsement of any product. Telegram’s guidelines prohibit misleading claims (§5.4); do not imply a link to the state that you do not have. ### Does Adsly help with an AFSA or National Bank licence? No. Licensing is a project for a Kazakh or AIFC law firm. We open the ad account and provide the tools to run it; we do not check licences, and opening the account is not an approval of your ad. --- *Kazakhstan now has two ways to be a licensed crypto business and one advertising law that applies to both. Get the regulator’s name and the licence number right, promise no income, keep casino and bookmaker offers out — and the rest is an ordinary campaign in two languages. Questions about the account: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads in Malaysia — the SC Digital-Asset Regime, Registered Exchanges and Measured CPMs (2026) URL: https://adsly.pro/guides/telegram-ads-in-malaysia/ Date: 2026-05-25 Tags: Country Guide, Malaysia, SEA, Compliance Telegram Ads in Malaysia, measured on our TON accounts: 1.87 TON per thousand impressions at 1.44% CTR over 1.7M impressions. Digital assets are securities under the Securities Commission, five exchanges are registered, and the SC has ordered an unregistered one to stop advertising. Sources, setup. ## TL;DR Malaysia is a country option in the Telegram ad form on Euro and TON accounts alike. What we measured, and what the law says: - **Price.** 1.87 TON per thousand impressions, 1.44% CTR and 0.124 TON per click on our TON accounts (1.7M impressions, 8 accounts, 22 August – 3 October 2026). No Euro-account measurement yet. - **Audience.** 35.4 million internet users in October 2025, 98.0% of a population of 36.1 million, with a median age of 31.0 ([DataReportal, Digital 2026: Malaysia](https://datareportal.com/reports/digital-2026-malaysia)). Telegram publishes no user count by country, so we quote none. - **Digital assets are securities.** The Capital Markets and Services (Prescription of Securities) (Digital Currency and Digital Token) Order 2019 has been in force since 15 January 2019, and the Securities Commission Malaysia (SC) registers the exchanges ([SC](https://www.sc.com.my/regulation/guidelines/recognizedmarkets/list-of-registered-digital-asset-exchanges)). - **Five registered exchanges.** HATA Digital, Luno Malaysia, MX Global, SINEGY DAX and Kinetic DAX, on the SC’s list as updated on 20 July 2026. - **Advertising counts.** In December 2024 the SC ordered Bybit, which was not registered, to stop all advertisements to Malaysian investors and to close its Telegram support group for Malaysians. Offers with no licence question — SaaS, e-commerce, education, consumer goods and services — target Malaysia like any other country. Complying with Malaysian law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## The SC digital-asset regime in 30 seconds One regulator, one list, one rule about who may operate: - **Securities since 2019.** The 2019 Order prescribes digital currencies and digital tokens as securities. Trading them on an exchange and offering them to the public are capital-market activities under the SC. - **Registration is the gate.** A digital asset exchange (DAX) operates in Malaysia only as a Recognized Market Operator registered by the SC. The SC’s page says entities it has not approved "are required to cease all activities immediately and return all monies and assets collected from investors", and asks the public to check its list before dealing with an exchange ([SC, list updated 20 July 2026](https://www.sc.com.my/regulation/guidelines/recognizedmarkets/list-of-registered-digital-asset-exchanges)). - **Enforcement reaches advertising and Telegram.** On 27 December 2024 the SC announced that it had reprimanded Bybit and its CEO for operating a DAX in Malaysia without registration — an offence under section 7(1) of the Capital Markets and Services Act 2007 — and directed the company to disable its website and apps in Malaysia, to "immediately cease circulating, publishing or sending any advertisements, whether in social media posts or otherwise, to Malaysian investors", and to terminate its Telegram support group for Malaysians ([SC, 27 December 2024](https://www.sc.com.my/resources/media/media-release/sc-takes-enforcement-action-against-bybit-for-illegally-operating-dax-in-malaysia)). - **Not legal tender.** In their joint statement Bank Negara Malaysia and the SC said that "digital assets are not legal tender in Malaysia" ([Bank Negara Malaysia, 6 December 2018](https://www.bnm.gov.my/-/joint-statement-on-regulation-of-digital-assets-in-malaysia)). - **Shariah position.** In 2020 the SC’s Shariah Advisory Council resolved that digital assets are recognised as an asset from a Shariah perspective and that trading them on regulated digital asset exchanges is permissible ([SC, 20 April 2021](https://www.sc.com.my/resources/speeches/keynote-address-at-8th-mfpc-e-conference-on-shariah-wealth-management-financial-planning)). What that means for an ad: 1. **A registered exchange** can advertise to Malaysia and say that it is registered. The claim can be checked against the SC’s list in a minute. 2. **An unregistered exchange** has no wording that fixes the problem: the SC’s own order to Bybit names advertisements to Malaysian investors and a Telegram group for Malaysians. The choices are to register or to leave Malaysia out of the campaign — no Malaysia in the country list, no creative aimed at Malaysians. 3. **A token offering** is an offering of securities under the 2019 Order. What it needs before it is promoted to people in Malaysia is a question for Malaysian counsel. 4. **"Shariah-compliant"** is a claim about your product, not about the asset class. The Council’s resolution covers trading on registered exchanges; it does not certify anyone’s offer. ## Who you reach in Malaysia Telegram does not publish user numbers by country, and the figures that circulate for Malaysia could not be traced to a primary source, so we quote none. What can be sourced: - **Almost everyone is online.** 35.4 million internet users in October 2025, 98.0% of the population; median age 31.0; 79.8% of people live in cities ([DataReportal, Digital 2026: Malaysia](https://datareportal.com/reports/digital-2026-malaysia)). Those are internet users, not Telegram users. - **A near-even device split.** Android carried about 55% of mobile web traffic in Malaysia in September 2026 and iOS 45% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/malaysia)). That is web traffic, not Telegram’s own split, but it is a reason to run Android and iOS as separate campaigns. - **English and Malay.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) (§4.7) say the language of the targeted channel should match the language of the ad and of the destination: English creative for English-language channels, Malay for Malay ones. - **No measured split.** We have no data on how the Malaysian audience divides by interest, language or city, and we publish no percentages for it. ## What it costs — measured on our accounts Our Malaysia-targeted campaigns have so far run on TON accounts, so the measurement is in TON — single-country campaigns, all niches blended, 22 August – 3 October 2026: | Metric | Malaysia, TON accounts | |---|---| | CPM | 1.87 TON | | CTR | 1.44% | | Cost per click | 0.124 TON | | Impressions | 1.7M | | Accounts | 8 | These are TON prices, not euros, and we don't convert them: a conversion at one day's rate would turn a measurement into a guess. Our Euro accounts have no Malaysia-only measurement yet. We do not publish a per-niche split for Malaysia because the base is too thin. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has the full tables. ## Ad copy that fits the rules Telegram allows 160 characters per ad, so the registration line and the risk line have to be short. **Digital asset exchange registered with the SC:** > {Brand}: Digital Asset Exchange registered with the Securities Commission Malaysia. Trade BTC and ETH in ringgit. Digital assets carry risk; prices can fall. **Shariah-compliant investing** (only with your own certification): > {Brand}: Shariah-compliant investing, certified by {Shariah adviser}. Capital at risk. **Fintech:** > {App}: send, spend and save in one app. Licensed by {authority}. Fees shown before you pay. **E-commerce (Malay):** > {Jenama}: {produk} dihantar ke seluruh Malaysia. Bayar dengan FPX atau e-dompet. Penghantaran percuma untuk pesanan melebihi RM{jumlah}. There is no example for an unregistered exchange, on purpose: no wording turns an unregistered operator into a registered one. ## Adsly setup for Malaysia 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Malaysia is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). Our only Malaysia reading so far comes from TON accounts. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Malaysia or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Malaysia. Language: English and Malay as separate campaigns. Then topics or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Malaysia is visible in the account, and we have not measured city-level campaigns. 4. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 5. **Timing.** We have no hour-of-day data for Malaysia, so we publish no "best hours". Read the hourly analytics of your own campaigns. 6. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours; across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences or registrations, and opening an account does not approve any ad. What may be advertised to people in Malaysia is decided by Malaysian law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Crypto exchanges.** Registration with the SC is the condition for operating a digital asset exchange in Malaysia, and the SC’s enforcement has named advertising to Malaysian investors. That question is yours to answer before launch. - **Token offerings and other investment products.** Securities under the SC. Check what your offer needs with Malaysian counsel. - **Guaranteed returns.** Telegram’s guidelines (§5.7) list "offers of investment with guaranteed return" among prohibited financial content, whatever the product. - **Gambling and betting.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Malaysian law; we have not verified the Malaysian gambling statutes for this guide, so check them with local counsel. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, e-commerce, education, non-financial consumer offers — runs with Malaysia as the target and no licence layer. ## FAQ ### Is crypto legal in Malaysia in 2026? Yes, as a regulated capital-market activity. Digital currencies and digital tokens have been securities under the SC since 15 January 2019; trading goes through digital asset exchanges the SC has registered — five as of 20 July 2026. Digital assets are not legal tender. ### Can I advertise a crypto exchange to Malaysia? A registered one, yes, and it can say so. An unregistered one is operating a digital asset exchange in Malaysia without registration if it serves Malaysians, which the SC treats as an offence; in the Bybit case its directions covered advertisements to Malaysian investors and a Telegram group. Leaving Malaysia out of the campaign is the only clean answer for an unregistered exchange. ### Why are digital assets "securities" in Malaysia? Because the 2019 Order prescribes digital currencies and digital tokens as securities under the Capital Markets and Services Act. The consequence is practical: an exchange is a market operator that needs SC registration, and an offering of tokens is a securities offering. ### English or Malay creative? Both, as separate campaigns, matched to the language of the channels you target — that is what Telegram’s guidelines expect. We have no measured data on which language performs better. ### What is the Islamic-finance angle? The SC’s Shariah Advisory Council resolved in 2020 that trading digital assets on regulated exchanges is permissible. That makes a Shariah-compliant product possible; it does not make any particular product compliant. Use the word only with your own certification. ### Can I run gambling ads? Telegram’s guidelines prohibit gambling ads (§5.6). Our two gambling formats are described in the gambling policy guide; neither changes local law. We have not verified Malaysia’s gambling statutes for this guide, so check them with Malaysian counsel before targeting the country. ### Why is Malaysia pricier than Bangladesh? On our TON accounts Malaysia measured 1.87 TON per thousand impressions against 0.24 TON for Bangladesh (22 August – 3 October 2026). More advertisers competing for a smaller audience is the likely reason, but that is an inference, not a measurement. We have no Pakistan measurement to compare, and no euro figure for Malaysia yet. ### Does Adsly verify SC registration? No. We open the ad account and provide the tools to run it; we do not check licences or registrations, and opening the account is not an approval of your ad. The SC publishes its list of registered exchanges and an Investor Alert List, and anyone — including your customers — can check a name there. --- *Malaysia is a market with one clear rule for crypto: an exchange is either on the SC’s list or it is not, and the regulator has already told one unregistered exchange to stop advertising and close its Telegram group. Everything outside finance runs as an ordinary two-language campaign at 1.87 TON per thousand impressions on our TON accounts. Questions about the account: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads in Mexico — CNBV, Banxico and Measured CPM (2026) URL: https://adsly.pro/guides/telegram-ads-in-mexico/ Date: 2026-05-25 Tags: Country Guide, Mexico, LATAM, Compliance Telegram Ads in Mexico, measured on our own TON accounts: 1.30 TON per thousand impressions at 4.91% CTR over 499k impressions. And the rules behind fintech and crypto ads: the Fintech Law, CNBV authorisation, Banxico Circular 4/2019 and the anti-money-laundering law. ## TL;DR Mexico is open for Telegram Ads: it is one of the 229 country options in the ad form, on Euro and TON accounts alike. - Measured on our TON accounts: 1.30 TON per thousand impressions, 4.91% CTR (499k impressions, six accounts, 22 Aug – 3 Oct 2026). No Euro-account measurement yet. - 110 million internet users, 83.5% of the population, median age 29.6 (DataReportal, October 2025). No reliable public count of Telegram users in Mexico exists. - Spanish-language creative, written for Mexico. - Remittances: $61.8 billion received in 2025, 4.6% less than in 2024 (Banxico). The law that matters for ads: - **CNBV** (Comisión Nacional Bancaria y de Valores) — authorises the two kinds of fintech institution created by the 2018 Fintech Law: crowdfunding (IFC) and electronic payment funds (IFPE). - **Banxico** (Banco de México) — decides which virtual assets regulated institutions may touch. Under Circular 4/2019 they may use them only in internal operations and may not offer exchange, transfer or custody of virtual assets to clients. - **The anti-money-laundering law (LFPIORPI)** — treats crypto exchange offered by non-financial companies as a "vulnerable activity", including operations with Mexican citizens from another jurisdiction. - **SEGOB** (Secretaría de Gobernación) — games with bets need its permit. Offers with no licence question — SaaS, e-commerce, consumer goods and services, B2B, education — target Mexico like any other country. Complying with Mexican law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Who you reach in Mexico Telegram does not publish user numbers by country, and we could not trace the figures that circulate for Mexico to a primary source, so we quote none. What can be sourced: - **A young, connected country.** 110 million internet users in October 2025, 83.5% of the population, with a median age of 29.6 ([DataReportal, Digital 2026: Mexico](https://datareportal.com/reports/digital-2026-mexico)). Those are internet users, not Telegram users. - **Mostly Android.** Android carried about 72% of mobile web traffic in Mexico in September 2026 and iOS 28% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/mexico)). That is web traffic, not Telegram’s own split; the ad form lets you target each separately. - **Remittances are a household topic.** Mexico received $61,791 million in remittances in 2025, down 4.6% from $64,746 million in 2024, according to Banxico ([Publimetro](https://www.publimetro.com.mx/noticias/2026/02/04/remesas-en-mexico-caen-46-en-2025-y-rompen-racha-historica-de-11-anos-de-crecimiento/), February 2026). - **Crypto is used at scale.** Chainalysis puts Mexico third in Latin America by crypto value received, at $71.2 billion, behind Brazil and Argentina ([Chainalysis](https://www.chainalysis.com/blog/latin-america-crypto-adoption-2025/), October 2025). - **Spanish only.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination (§4.7). How these groups split inside Telegram’s Mexican audience — by city, age or interest — is not something we have measured. ## What it costs — measured on our accounts Our Mexico-targeted campaigns have so far run on TON accounts, so the measurement is in TON — single-country campaigns, all niches blended, 22 August – 3 October 2026: | Metric | Mexico, TON accounts | |---|---| | CPM | 1.30 TON | | CTR | 4.91% | | Cost per click | 0.034 TON | | Impressions | 499k | | Accounts | 6 | These are TON prices, not euros, and we don't convert them: a conversion at one day's rate would turn a measurement into a guess. Our Euro accounts have no Mexico-only measurement yet. We do not publish a per-niche split for Mexico because the base is too thin. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has the full tables. ## The CNBV and Banxico regime in 30 seconds The Fintech Law — the Ley para Regular las Instituciones de Tecnología Financiera, published on 9 March 2018 and last amended on 14 November 2025 ([official text](https://www.diputados.gob.mx/LeyesBiblio/pdf/LRITF.pdf)) — created two kinds of financial technology institution (ITF). Both need authorisation from the CNBV (article 11): - **Institución de financiamiento colectivo (IFC)** — crowdfunding: putting members of the public in contact so that they finance one another (article 15). - **Institución de fondos de pago electrónico (IFPE)** — issuing, managing and transferring electronic payment funds, which is what a wallet does (article 22). The same article 11 makes an ITF state, on its website and in its messages, that neither the Federal Government nor state-owned entities guarantee clients’ funds. Crypto sits outside that perimeter: - An ITF may operate only with the virtual assets Banxico determines, and only with Banxico’s prior authorisation (article 30); banks need the same authorisation (article 88). - Banxico’s Circular 4/2019 limits that authorisation to internal operations, requires institutions to keep the risk of virtual assets away from their clients, and rules out authorising operations that provide exchange, transmission or custody of virtual assets directly to clients ([Diario Oficial, 8 March 2019](https://dof.gob.mx/nota_detalle.php?codigo=5552303&fecha=08/03/2019)). - In June 2021 Banxico, the Finance Ministry and the CNBV repeated that virtual assets are not legal tender in Mexico and that the country’s financial institutions are not authorised to carry out or offer operations with them to the public ([IDC](https://idconline.mx/corporativo/2021/06/29/autoridad-financiera-advierte-sobre-riesgos-de-utilizar-activos-virtuales), June 2021). - A company that is not a financial institution and offers virtual-asset exchange as a business carries out a "vulnerable activity" under article 17, section XVI, of the anti-money-laundering law (LFPIORPI), amended on 16 July 2025. It must keep information on the originator and the recipient of each operation and make it available to the authorities, and the text covers operations carried out with Mexican citizens from another jurisdiction ([official text](https://www.diputados.gob.mx/LeyesBiblio/pdf/LFPIORPI.pdf)). Fraud rules are a separate layer, and they are banking rules, not an amendment to the Fintech Law. A CNBV rule published on 14 June 2024 requires banks to run a fraud-prevention plan and to let each client set a transfer limit, the Monto Transaccional del Usuario (MTU): banks enabled it from 1 October 2025, and it became mandatory for digital-banking clients on 1 January 2026 ([Expansión](https://expansion.mx/economia/2025/10/03/por-que-gobierno-mexicano-impulsa-el-mtu), October 2025). What that means for an ad: 1. **A wallet or a crowdfunding platform** authorised by the CNBV can say so. Do not write "autorizada por la CNBV" unless it is true. 2. **A crypto platform** cannot truthfully present itself as "authorised by Banxico" or "regulated under the Fintech Law" for selling crypto to the public: Circular 4/2019 rules that kind of authorisation out for client-facing exchange, transfer and custody. 3. **Risk wording.** The Fintech Law tells an ITF what to disclose about virtual assets: that they are not legal tender and are not backed by the Federal Government or by Banxico, that operations cannot be reversed, that their value is volatile, and that they carry technological, cyber and fraud risks (article 34). That list is a sound base for the risk line of any crypto ad aimed at Mexico. 4. **Payments and stablecoin remittance.** Virtual assets are not legal tender in Mexico. Whether a specific payment or remittance product built on them may be offered to people in Mexico is a question for a Mexican lawyer; we found no official text that settles it, so we make no claim either way. ## Ad copy that fits the rules Telegram allows 160 characters per ad text, so the risk line has to be short. The examples are in Spanish, as they would run: **IFPE wallet authorised by the CNBV:** > {Marca}. Autorizada por la CNBV como IFPE. Envíos en pesos sin comisiones bajo MX$3,000. Tu dinero está respaldado por instituciones bancarias autorizadas. **Crypto platform (no claim of authorisation):** > Compra y vende Bitcoin con {marca}. Los activos virtuales no son moneda de curso legal ni están respaldados por el Gobierno Federal o el Banco de México. Su valor es volátil. **Remittance:** > Recibe dólares desde EE. UU. en menos de 5 minutos. Tarifa fija MX${valor}. Sin tarjeta, sin banco — directo a tu app. **SaaS:** > {Producto}: automatiza tu operación en Telegram. Prueba gratis 14 días. Cancela cuando quieras. What does not belong in an ad: - "Rendimiento garantizado". Telegram’s guidelines prohibit offers of investment with guaranteed return (§5.7). - An authorisation the advertiser does not hold. ## Adsly setup for Mexico 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Mexico is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Mexico or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing; forex and payday loans stay at €500. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Access.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. 4. **Targeting.** Country: Mexico. Language: Spanish. Then topics — "Economy & Finance", "Cryptocurrencies" and "Business & Entrepreneurship" are exact names from the form — or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Mexico is visible in the account, and we have not measured city-level campaigns. 5. **Creative.** Write the Spanish for Mexico: peso amounts, Mexican vocabulary, the payment methods your buyers already use. We have not measured how much that changes click-through against neutral Latin American Spanish, so treat it as a test. 6. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 7. **Timing and moderation.** We have no hour-of-day data for Mexico, so we publish no "best hours"; read the hourly analytics of your own campaigns. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. Opening an account does not approve any ad. ## Who is responsible for what Adsly opens the account and gives you the tools. What may be advertised to people in Mexico is decided by Mexican law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Gambling and betting.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Mexican law: under the Ley Federal de Juegos y Sorteos the Interior Ministry (SEGOB) regulates, authorises and supervises games that involve bets, and no betting venue may operate without its permit (articles 3 and 4, [official text](https://www.diputados.gob.mx/LeyesBiblio/pdf/109.pdf)). - **Fintech and crypto.** The authorisation question above is yours to answer before launch, with a Mexican lawyer if the offer is anywhere near the line. The licence and compliance with Mexican law are the advertiser’s responsibility; an open account says nothing about them. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, education, consumer offers — runs with Mexico as the target and no licence layer. ## FAQ ### Is Telegram Ads available in Mexico in 2026? Yes. Mexico is a country option on Euro and TON accounts, and our TON accounts served 499k Mexico-targeted impressions between 22 August and 3 October 2026. ### Is crypto legal in Mexico? Mexican law defines virtual assets (Fintech Law, article 30) and says what they are not: legal tender. Banks and fintech institutions may not offer crypto exchange, transfer or custody to their clients (Circular 4/2019), so crypto platforms operate as non-financial companies under the anti-money-laundering law. We found no Mexican authorisation that a crypto exchange could cite in an ad, so do not claim one. ### What are the 2025 fraud-prevention rules? A CNBV rule for banks, published on 14 June 2024: each bank must have a fraud-prevention plan and let clients set a transfer limit, the MTU. Banks enabled it from 1 October 2025 and it became mandatory for digital-banking clients on 1 January 2026. If your ad promises instant transfers of any size, check the product against it. ### Should I run Spanish only, or English too? Spanish for anything aimed at Mexico: Telegram’s guidelines expect the ad, the channel and the destination to share a language (§4.7). English belongs only in English-language channels. We have no split by language for Mexico. ### Can I advertise USDT remittance to Mexico? We make no claim either way. Virtual assets are not legal tender in Mexico, regulated institutions may not offer crypto transfers to their clients, and a non-financial company offering exchange falls under the anti-money-laundering law even from abroad. Get a written opinion from a Mexican lawyer before you promote a stablecoin remittance product. Dollar remittance is a standard niche for us: the account starts at €500 of ad budget. ### Why are Mexican CPMs higher than Brazilian? On our TON accounts they are: Mexico measured 1.30 TON per thousand impressions against 0.61 TON for Brazil (22 Aug – 3 Oct 2026). We do not know why: the accounts and niches behind the two rows differ. In euros the comparison is still open: our Euro accounts have measured Brazil (€2.22) but not Mexico. ### Is e-commerce a workable niche in Mexico? It is a standard niche: the account starts at €500 of ad budget. Price in pesos and offer the payment methods your buyers already use. We don't publish an e-commerce CPM for Mexico; the measured figure above blends all niches, and we have no data of our own on which offers convert. ### Can I target Mexico City or Monterrey only? The ad form has a Locations field that searches locations inside the selected country. Which locations it offers for Mexico is visible in your account; we have not measured city-level campaigns, so we promise nothing about a Mexico-City-only campaign. Targeting the channels a city’s audience reads is the other route. ### Can one campaign cover Mexico, Argentina, Chile and Colombia? Every Euro account is a World account and covers every available country, so one account serves several Latin American countries. Still, run a separate campaign with its own Spanish for each country: the regulators differ, and so does the vocabulary. ### Does Adsly help with CNBV authorisation? No. That is a project for a Mexican financial-regulation law firm. We open the ad account and provide the tools to run it. --- *Mexico is a market where buying the impressions is the easy half: 1.30 TON per thousand on our TON accounts. The other half is knowing which rulebook your offer answers to — the CNBV for a wallet, Banxico and the anti-money-laundering law for crypto, SEGOB for betting. Not sure where your offer sits? Ask us at [@adsly\_pro](https://t.me/adsly_pro) before you fund the account.* --- ## Telegram Ads in Morocco — Crypto Ban, Draft Law 42.25 and What Runs (2026) URL: https://adsly.pro/guides/telegram-ads-in-morocco/ Date: 2026-05-25 Tags: Country Guide, Morocco, MENA, Africa, Compliance Morocco has treated crypto transactions as a breach of exchange rules since 2017; draft law 42.25 (November 2025) is still under review, not enacted. Our only price reading is thin: 0.21 TON CPM on 27k impressions. What runs now, how to set it up, who is responsible. ## TL;DR Morocco is in transition — crypto is prohibited today, and the law that would regulate it is still a draft: - **Crypto status.** Since November 2017 the Office des Changes has treated transactions in virtual currencies as a breach of the exchange regulations. Draft law 42.25 was published in November 2025 and was still under review in July 2026. **Until it is enacted, the prohibition stands.** - No sourced count of Telegram users in Morocco exists. What can be sourced: 38.5 million people, 35.5 million internet users and a median age of 29.8 ([DataReportal, Digital 2026: Morocco](https://datareportal.com/reports/digital-2026-morocco)). - Price: one thin TON reading — 0.21 TON per thousand impressions on 27k impressions (22 Aug–3 Oct 2026); no Euro-account measurement. - French and Arabic. Run them as separate campaigns. What runs without a licence question: tourism and travel, e-commerce, education, SaaS, real estate listings, consumer goods and services. What has no Moroccan licence to cite yet: crypto. What needs local advice before launch: forex and other financial offers sold from abroad. Complying with Moroccan law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## The crypto situation — prohibited now, a draft law pending Morocco is mid-transition, so the dates matter: - **November 2017 — the prohibition.** The Office des Changes told the public that transactions carried out via virtual currencies are an infringement of the exchange regulations, liable to the sanctions and fines the regulations provide, and reminded them that financial transactions with other countries must go through authorised intermediaries ([Office des Changes](https://www.oc.gov.ma/fr/actualites/communique-mise-au-point-au-sujet-de-l-utilisation-des-monnaies-virtuelles)). A later joint warning by Bank Al-Maghrib, the capital markets authority AMMC and the Office des Changes says the use of virtual currencies remains unauthorised in Morocco ([Office des Changes](https://www.oc.gov.ma/fr/actualites/nouvelle-mise-en-garde-des-autorites-financieres-contre-lutilisation-des-monnaies)). - **November 2024 — a draft is announced.** The governor of Bank Al-Maghrib said the bank had prepared a draft law regulating crypto-assets and that it was in the adoption process ([Hespress, April 2026](https://en.hespress.com/136144-how-moroccos-conversation-on-cryptocurrency-has-shifted-over-time.html)). - **November 2025 — draft law 42.25 is published.** Prepared by the Ministry of Economy and Finance with Bank Al-Maghrib and the AMMC, it would license service providers and put token offerings under the AMMC and asset-backed tokens under the central bank. The Law Library of Congress noted in March 2026 that the bill "has not yet been enacted" ([Library of Congress](https://blogs.loc.gov/law/2026/03/recent-legal-developments-in-cryptocurrency-and-virtual-asset-regulation-in-uae-jordan-and-morocco/)). - **July 2026 — still under review.** Bank Al-Maghrib’s annual banking supervision report confirmed that work on the text continues and gave no date for its submission to parliament ([Morocco World News, 22 July 2026](https://www.moroccoworldnews.com/2026/07/330814/bam-confirms-progress-on-crypto-law-to-curb-moroccos-growing-underground-market/)). So the position on 3 October 2026 is plain: the 2017 prohibition is in force and the licensing regime does not exist yet. Even the draft does not make cryptocurrency a means of payment; it treats crypto-assets as a separate class of financial asset that only authorised providers may handle. A crypto offer aimed at Morocco today has no licence to cite, and a draft is not a permission. ## Audience reality Telegram does not publish user numbers by country, and the estimates that circulate for Morocco come from sites we could not trace to a primary source, so we quote none. What can be sourced, all from [DataReportal’s Digital 2026 report](https://datareportal.com/reports/digital-2026-morocco) (data for late 2025): - **Online almost everywhere.** 38.5 million people and 35.5 million internet users — 92.2% of the population. - **Young adults.** Median age 29.8; 66.3% of the population lives in urban centres. - **French and Arabic.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination: French creative for French-language channels, Arabic (Darija for a mass audience) for Arabic ones. We publish no split of who reads which; run both and let your own numbers decide. - **Moroccans abroad.** If your audience is the diaspora in Europe, target the country they live in and the language or channels they read. We have no measurement for that segment. ## What a thousand impressions costs — measured Our own accounts, campaigns targeted at Morocco only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other. | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | TON (in TON, 22 Aug–3 Oct 2026) | 0.21 TON | 1.61% | 0.013 TON | 27k | 2 | We have no Euro-account measurement for Morocco yet, so there is no euro price to quote. 27,000 impressions is a thin base: a first reading, not a market price. We do not publish a per-niche split: the base is too thin to separate one niche from another honestly. Country-by-country tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Ad copy examples These show tone, not legal clearance. **Tourism:** > {Destination}: découvrez {experience}. À partir de {price} MAD. Réservez directement. > ({Destination}: discover {experience}. From {price} MAD. Book direct.) **E-commerce (French/Darija):** > {Brand}: livraison partout au Maroc. Paiement à la livraison. Livraison gratuite dès {amount} MAD. **Real estate (diaspora):** > Investissez dans l’immobilier au Maroc. {Project}, {city}. Idéal pour la diaspora. ## Adsly setup for Morocco 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Morocco is not among the four countries where TON-funded ads are not served. Our only Morocco reading so far comes from TON accounts. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Morocco or any other available country. Minimum ad budget: €500. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Morocco. Language: French and Arabic as separate campaigns. Then topics or the channels your customers already follow. 4. **Diaspora.** A separate campaign per country of residence, with French creative, or the specific channels that audience reads. 5. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 6. **Timing.** We have no hour-of-day data for Morocco, so we publish no "best hours". Read the hourly analytics of your own campaigns. 7. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Morocco is decided by Moroccan law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Crypto.** Prohibited under the exchange regulations since 2017; draft law 42.25 is not enacted. "P2P" wording does not change what is being promoted. - **Forex and investment offers from abroad.** The exchange office requires financial transactions with other countries to go through authorised intermediaries. Check with local counsel before you target Morocco. - **Guaranteed returns.** Telegram’s guidelines (§5.7) list "offers of investment with guaranteed return" among prohibited financial content, whatever the product. - **Gambling.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Moroccan law; check it with local counsel. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — tourism, e-commerce, education, SaaS, non-financial consumer offers — runs with Morocco as the target and no licence layer. ## FAQ ### Is crypto legal in Morocco in 2026? Not yet. The exchange office’s 2017 position — transactions in virtual currencies breach the exchange regulations — is still in force. Draft law 42.25 was published in November 2025 and was still under review in July 2026, with no date for parliament. ### Can I advertise crypto in anticipation of the law? A draft is not a permission: until the law is enacted and its licensing regime exists, there is no Moroccan authorisation an ad could cite. The decision and the risk are the advertiser’s. ### How many Telegram users are in Morocco? There is no reliable public figure, and we do not repeat estimates we could not trace to a primary source. What is documented: 38.5 million people, 35.5 million internet users and a median age of 29.8 (DataReportal, Digital 2026). ### What runs in Morocco now? Everything that does not need a financial licence: tourism and travel, e-commerce, education, SaaS, real estate listings, consumer offers. ### French or Arabic creative? Both, as separate campaigns: French for French-language channels, Arabic for Arabic ones. Telegram expects the ad language to match the channel language. English makes sense only for English-language channels. ### How do I reach the Moroccan diaspora? Target the country where they live and the language or channels they read. We have not measured that segment, so we give no price for it. ### Is Morocco cheap? Our only reading says so — 0.21 TON per thousand impressions — but it stands on 27k impressions and 2 accounts. Treat it as a first reading, not a market price. We have no euro figure for Morocco. ### Who checks whether my offer is legal in Morocco? You do. We do not verify licences and do not review an offer against Moroccan law; Telegram moderates each ad against its own guidelines. We open the account in 2 business days and give you access to the account on ads.telegram.org and to Pro Panel. Talk to us at [@adsly\_pro](https://t.me/adsly_pro). --- *Morocco is a market in transition: the 2017 prohibition on crypto transactions is still in force, and draft law 42.25 is a draft. Until it is enacted, crypto has no licence to cite. Tourism, e-commerce, education and other non-financial offers run with no licence layer. Run French and Arabic as separate campaigns, and read our one thin price reading for what it is.* --- ## Telegram Ads in Pakistan — Virtual Assets Act 2026, PVARA Licensing, Setup URL: https://adsly.pro/guides/telegram-ads-in-pakistan/ Date: 2026-05-25 Tags: Country Guide, Pakistan, South Asia, Compliance Pakistan now licenses crypto: the Virtual Assets Act 2026, the regulator PVARA and a State Bank circular that lets banks serve licensed providers. What a Telegram advertiser may and may not do there, and why we publish no Pakistan CPM: we have not measured one. ## TL;DR Pakistan in October 2026: crypto is licensed, the rules are months old, and we have no price data of our own. - **The framework**: the Virtual Assets Act, 2026 made PVARA the regulator for virtual assets, and PVARA’s two sets of regulations came into force on 21 August 2026 ([PVARA FAQ](https://pvara.gov.pk/faq), 2026). - **Banks**: in April 2026 the State Bank of Pakistan replaced its 2018 instructions and let banks open accounts for PVARA-licensed providers ([The News](https://www.thenews.pk/print/1410240-sbp-opens-banking-access-for-licensed-virtual-asset-providers), April 2026). - **Advertising**: PVARA counts marketing to people in Pakistan as operating in Pakistan. Licence first, ads second; a No Objection Certificate (NOC) is not a licence. - **Audience**: 117 million internet users and a median age of 20.6 ([DataReportal Digital 2026](https://datareportal.com/reports/digital-2026-pakistan), data for late 2025). No reliable public count of Telegram users in Pakistan exists. - **Price**: not measured. Our accounts have not run enough Pakistan-only campaigns to publish a CPM. What runs: crypto from PVARA-licensed providers, fintech, remittance, e-commerce, SaaS, mainstream consumer offers. What needs caution: any crypto service without a PVARA licence, offshore forex, and guaranteed-return claims, which Telegram’s ad guidelines prohibit (§5.7). ## The 2026 framework in 30 seconds Pakistan went from keeping banks away from crypto to licensing it: - **Virtual Assets Act, 2026.** It set up the Pakistan Virtual Assets Regulatory Authority (PVARA) to license and supervise virtual asset service providers. Every provider “must obtain a formal license before offering services in Pakistan” ([PVARA](https://pvara.gov.pk/licensing), 2026). - **Regulations in force since 21 August 2026.** The Pakistan Virtual Asset Services Regulations, 2026 and the Activity Specific Regulations cover licensing, prudential requirements, market conduct and client assets ([PVARA FAQ](https://pvara.gov.pk/faq), 2026). - **Banking access since April 2026.** The State Bank’s BPRD Circular Letter No. 10 of 2026 replaced its 2018 instructions: banks may open accounts for PVARA-licensed providers and must keep client money in separate, segregated accounts ([Nukta](https://nukta.com/pakistan-virtual-asset-firms-banking-system), April 2026). - **A deadline that has already passed.** Firms operating on or before 5 March 2026 had to apply for an NOC by 5 September 2026 or cease operations ([PVARA](https://pvara.gov.pk/), 2026). Three points matter to anyone buying ads: 1. **Marketing is inside the perimeter.** PVARA’s FAQ says an activity may be treated as carried on in Pakistan where it “targets, solicits, promotes to, or onboards persons in Pakistan, including through marketing”. A Telegram campaign targeted at Pakistan is exactly that. 2. **An NOC is not a licence.** PVARA: “An NOC does not constitute a license to carry on any Virtual Asset Service.” When PVARA gave Binance and HTX their certificates in December 2025, Dawn reported that the certificates did not permit them to operate at that stage ([Dawn](https://www.dawn.com/news/1961913), December 2025). 3. **A licence can be checked.** PVARA says it publishes a register of licensees, and every licensee must show its licence number on its own website. ## Audience reality Sourced figures first, because we have none of our own for Pakistan: - **Online population.** 117 million internet users in October 2025, 45.6% of the population, with a median age of 20.6 ([DataReportal Digital 2026: Pakistan](https://datareportal.com/reports/digital-2026-pakistan)). The report does not list Telegram, and we know of no reliable public count of Telegram users in the country. - **Crypto.** Chainalysis ranked Pakistan third in its [2025 Global Crypto Adoption Index](https://www.chainalysis.com/blog/2025-global-crypto-adoption-index/). The [2026 edition](https://www.chainalysis.com/blog/2026-global-crypto-adoption-index/), published in September 2026 on a new methodology, does not have Pakistan in its top 20. Quote the rank together with its year. - **Remittances.** Workers abroad sent home a record $41.6 billion in the fiscal year to June 2026, according to State Bank data ([Dawn](https://www.dawn.com/news/2014137/workers-remittances-hit-record-416bn-in-fy26), July 2026). How those groups split inside Telegram’s Pakistani audience is not something we can tell you: we have not measured it. Urdu or English is a test, not a rule. Telegram requires the language of the ad to match the language of the channel it runs in (ad guidelines, §4.7), so choose the language together with the channel list. ## What a thousand impressions costs — not measured yet We have not run enough Pakistan-only campaigns on either account type, Euro or TON, to publish a price — and we will not quote a range we cannot back with our own data. For measured prices in other countries, on both account types, see the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Ad copy that stays inside the rules **Crypto exchange that holds a PVARA licence:** > {Brand}: buy and sell Bitcoin and Ethereum in Pakistan. Licensed by PVARA, licence no. {number}. Crypto prices can fall as well as rise. **Forex (offshore broker, not targeted at Pakistan):** > {Broker}, {jurisdiction}-licensed. CFDs carry high risk; losses can exceed deposits. **Remittance:** > Send money to Pakistan instantly. Low fees. Direct to {wallet / bank}. What does not belong in an ad: - "Guaranteed crypto profit". Telegram’s guidelines prohibit offers of investment with a guaranteed return (§5.7). - A PVARA licence the advertiser does not hold, or an NOC presented as a licence. - "Get rich trading forex". The same clause covers get-rich-quick offers. ## Adsly setup for Pakistan 1. **Account.** A Euro account — a World account whose campaigns can target Pakistan. It links to websites as well as to channels, bots and Mini Apps. TON accounts have used the same country targeting since 22 August 2026 but link to Telegram destinations only. 2. **Minimum ad budget by niche.** Crypto and stocks/investing: €1,000 per account. Forex, fintech, remittance, e-commerce and other standard niches: €500 per account. One Euro account covers both a website funnel and a Telegram destination, so one crypto offer needs one €1,000 ad budget. 3. **Opening.** A Euro account opens in 2 business days, paperwork on our EU entity, payment in any cryptocurrency. You get the account itself on ads.telegram.org and Adsly Pro Panel. 4. **Creative.** Urdu for Urdu-language channels, English for English-language ones. Test both. 5. **Targeting.** Pakistan as the country, or a hand-picked list of crypto, fintech and e-commerce channels. 6. **Views per user.** The campaign form lets you set 1 to 4 daily views per user. Start low and raise it only if delivery is slow. 7. **Crypto.** Have the PVARA licence number ready before the ad is submitted. ## What we won't take - Crypto exchange, wallet or token ads targeted at Pakistan without a PVARA licence. An NOC or an application in progress is not enough. - "Guaranteed profit" crypto or forex copy. - Offshore forex brokers targeting Pakistan directly. - Gambling as an ordinary campaign: Telegram’s guidelines prohibit gambling ads outright (§5.6). ## FAQ ### Is crypto legal in Pakistan in 2026? It is regulated. The Virtual Assets Act, 2026 requires every virtual asset service provider to hold a PVARA licence, the regulations took effect on 21 August 2026, and since April 2026 banks may open accounts for licensed providers. Operating or marketing without a licence is not covered by any of that. ### Can I advertise a crypto exchange to Pakistan now? Only with a PVARA licence. PVARA treats marketing to people in Pakistan as carrying on business in Pakistan, and it says in plain words that an NOC is not a licence. "Application in progress" in an ad does not change that. ### How big is Pakistan’s crypto audience? Nobody publishes a number we would repeat. What can be cited: third place in Chainalysis’s 2025 adoption index, and no place in the top 20 of the 2026 edition, which changed its methodology. Treat both as rankings of on-chain activity, not as a count of Telegram users. ### Urdu or English creative? We have no Pakistan data that favours one. Match the ad language to the channel language, as Telegram’s guidelines require, and test both. ### What about forex? We have not verified Pakistan’s current forex-broker rules for this guide, so we will not summarise them. Our own line: no offshore broker ads targeted at Pakistan, and no promise of returns in any forex copy. ### What does a thousand impressions cost in Pakistan? We have not measured it. Our accounts have not run enough Pakistan-only campaigns, on Euro or on TON, to publish a CPM, and we would rather say so than quote a range we cannot back. Measured prices for other countries are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ### Does Adsly verify PVARA licences? Yes. Before a Pakistan-targeted crypto ad goes out we ask for the licence number and check it against what PVARA and the licensee publish. ### Can I run gambling? Not as an ordinary campaign. Telegram’s ad guidelines prohibit gambling ads outright ([§5.6](https://ads.telegram.org/guidelines)), in every country. How operators run anyway, and what it costs, is in the [gambling policy guide](/guides/telegram-ads-gambling-policy/); this guide does not treat Pakistan as a gambling market. --- *Pakistan replaced a banking ban with a licence regime in 2026: the Virtual Assets Act, PVARA and bank accounts for licensed providers. For Telegram Ads that makes crypto advertisable by licence holders only, and we check the licence before a Pakistan-targeted crypto ad goes out. We publish no Pakistan CPM because we have not measured one; a crypto account starts at €1,000 of ad budget, a standard-niche account at €500.* --- ## Telegram Ads in Peru — SBS BaaS Rules, Crypto Under the UIF, Measured CPM (2026) URL: https://adsly.pro/guides/telegram-ads-in-peru/ Date: 2026-05-25 Tags: Country Guide, Peru, LATAM, Andean, Compliance Telegram Ads in Peru, measured on our TON accounts: 0.45 TON per thousand impressions (362k impressions, two accounts). And the 2026 rules: the SBS Banking-as-a-Service regulation of 3 July 2026, anti-money-laundering supervision of crypto providers by the UIF, the online betting law. ## TL;DR Peru is open for Telegram Ads: it is one of the 229 country options in the ad form, on Euro and TON accounts alike. - Measured CPM: 0.45 TON per thousand impressions on our TON accounts, 22 Aug–3 Oct 2026 (362k impressions, two accounts). No Euro-account measurement for Peru yet. - 28.4 million internet users, 82.0% of the population, median age 30.2 (DataReportal, October 2025). No reliable public count of Telegram users in Peru exists. - Remittances: $5,368 million received in 2025, 11.7% more than in 2024 (BCRP). - Spanish-language creative, written for Peru. The law that matters for ads: - **SBS (Superintendencia de Banca, Seguros y AFP) — Banking as a Service.** The BaaS regulation was approved by Resolution SBS No. 01747-2026, published on 3 July 2026, and takes effect 180 days after publication. A fintech that offers financial services through a supervised entity must name that entity in all its advertising. - **Crypto — anti-money-laundering supervision, not a licence.** Virtual asset service providers domiciled or constituted in Peru answer to the UIF-Perú under Resolution SBS No. 02648-2024. - **MINCETUR — online betting.** Law 31557 regulates online games and sports betting and prohibits advertising platforms that MINCETUR has not authorised. Offers with no licence question — SaaS, e-commerce, consumer goods and services, B2B, education — target Peru like any other country. Complying with Peruvian law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Who you reach in Peru Telegram does not publish user numbers by country, and we could not trace the figures that circulate for Peru to a primary source, so we quote none. What can be sourced: - **A young online population.** 28.4 million internet users in October 2025, 82.0% of the population, with a median age of 30.2 ([DataReportal, Digital 2026: Peru](https://datareportal.com/reports/digital-2026-peru)). Those are internet users, not Telegram users. - **Android.** Android carried about 86% of mobile web traffic in Peru in September 2026 and iOS 14% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/peru)). That is web traffic, not Telegram’s own split; the ad form lets you target each separately. - **Remittances.** Peruvians abroad sent home $5,368 million in 2025, 11.7% more than a year earlier, with the United States as the main origin, according to the central bank (BCRP) ([Forbes Perú](https://forbes.pe/economia-y-finanzas/2026-02-27/bcrp-las-remesas-del-exterior-crecieron-117-en-2025/), February 2026). - **Crypto.** Chainalysis puts Peru at $28.0 billion in crypto value received ([Chainalysis](https://www.chainalysis.com/blog/latin-america-crypto-adoption-2025/), October 2025). - **Spanish only.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination (§4.7). How these groups split inside Telegram’s Peruvian audience — by city, age or interest — is not something we have measured. ## What a thousand impressions costs — measured Our own accounts, campaigns targeted at Peru only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other. | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | TON (in TON, 22 Aug–3 Oct 2026) | 0.45 TON | 0.72% | 0.286 TON | 362k | 2 | We have no Euro-account measurement for Peru yet, so there is no euro price to quote. Two accounts only, so read it as a direction. We do not publish a per-niche split: the base is too thin to separate one niche from another honestly. Country-by-country tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## The SBS and UIF rules in 30 seconds **Banking as a Service.** On 3 July 2026 the SBS published its Reglamento para la prestación de servicios bajo el modelo de Banking as a Service, approved by Resolution SBS No. 01747-2026 ([El Peruano](https://busquedas.elperuano.pe/api/visor_html/2531064-1)). The points that reach an ad: - **What BaaS is.** A supervised entity lets third parties offer financial services on its regulated infrastructure. The third party — the "receptor" — may be a company the SBS does not supervise. - **Who is responsible.** The supervised entity that acts as provider stays responsible to the clients and to the SBS ([El Peruano](https://www.elperuano.pe/noticia/299414-mas-competencia-y-nuevas-soluciones-sbs-publica-reglamento-para-banking-as-a-service), July 2026). - **What the fintech must say.** The receptor has to include in every commercial communication and advertisement the identity of the BaaS provider responsible for the financial service, and tell clients about it before they contract. - **What it must not suggest.** The regulation guards against receptors using names, expressions or formats that make the public believe they carry out operations reserved to authorised entities or that they are supervised. - **When.** The resolution enters into force 180 days after publication, which falls at the end of December 2026. There is no "BaaS licence" for a fintech to advertise: the licence belongs to the provider. **Crypto.** Peru has no licence for crypto exchanges. What it has is anti-money-laundering supervision: Resolution SBS No. 02648-2024, published on 1 August 2024, applies to virtual asset service providers (PSAV) domiciled or constituted in Peru. They must run a prevention system, appoint a compliance officer and report suspicious operations to the UIF-Perú; the implementation deadline was 29 November 2024, and the chapter on transfers of virtual assets took effect two years after publication ([CMS](https://cms.law/en/per/publication/aprueban-la-norma-para-la-prevencion-del-lavado-de-activos-y-del-financiamiento-del-terrorismo-aplicable-a-los-proveedores-de-servicios-de-activos), August 2024). What that means for an ad: 1. **A fintech on a partner bank’s infrastructure** names the bank in the ad. "Supervisada por la SBS" describes the bank, not the fintech. 2. **A crypto platform** has no Peruvian authorisation to cite. Being an obliged subject before the UIF-Perú is a duty, not a licence, and should not be advertised as one. 3. **Crypto education** sells no financial service. Keep a short risk line and no promise of profit. ## Ad copy that fits the rules Telegram allows 160 characters per ad text, so the risk line has to be short. The examples are in Peruvian Spanish, as they would run: **Fintech on a supervised partner’s infrastructure:** > {Marca}: envía dinero a todo el Perú desde tu celular. Servicio financiero prestado por {entidad}, empresa supervisada por la SBS. **Crypto platform (no claim of authorisation):** > Compra y vende Bitcoin con {marca}. El precio de los criptoactivos es volátil y puedes perder lo invertido. **Remittance:** > Recibe dólares desde EE.UU. en menos de 10 minutos. Tarifa fija S/{monto}. **SaaS B2B:** > {Producto}: automatiza tus campañas de Telegram. Prueba gratis 14 días. What does not belong in an ad: - "Rentabilidad garantizada". Telegram’s guidelines prohibit offers of investment with guaranteed return (§5.7). - "Fintech con licencia BaaS" or "autorizada por la SBS" for a company that is only a receptor. - A crypto "licence" in Peru. ## Adsly setup for Peru 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Peru is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Peru or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing; forex and payday loans stay at €500. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Access.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. 4. **Targeting.** Country: Peru. Language: Spanish. Then topics — "Economy & Finance", "Business & Entrepreneurship" and "Cryptocurrencies" are exact names from the form — or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Peru is visible in the account, and we have not measured city-level campaigns. 5. **Creative.** Write the Spanish for Peru: Peruvian vocabulary, amounts in soles, local references. We have not measured how much that changes click-through against neutral Latin American Spanish, so treat it as a test. 6. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 7. **Timing and moderation.** We have no hour-of-day data for Peru, so we publish no "best hours"; read the hourly analytics of your own campaigns. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. Opening an account does not approve any ad. ## Who is responsible for what Adsly opens the account and gives you the tools. What may be advertised to people in Peru is decided by Peruvian law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Gambling and betting.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Peruvian law: under Law 31557 MINCETUR regulates, authorises and sanctions online games and sports betting (article 5), and advertising a platform that it has not authorised is prohibited (article 30, [El Peruano](https://busquedas.elperuano.pe/api/visor_html/2095517-1)). - **Finance and crypto.** Whether your product needs the SBS, a supervised partner or anti-money-laundering registration is yours to settle before launch, with a Peruvian lawyer if the offer is anywhere near the line. The licence and compliance with Peruvian law are the advertiser’s responsibility; an open account says nothing about them. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, education, consumer offers — runs with Peru as the target and no licence layer. ## FAQ ### Is Telegram Ads available in Peru in 2026? Yes. Peru is a country option on Euro and TON accounts, and our TON accounts served 362k Peru-targeted impressions between 22 August and 3 October 2026. ### What is the SBS BaaS regulation about? It is Peru’s framework for Banking as a Service: a supervised entity lets third parties offer financial services on its infrastructure. Resolution SBS No. 01747-2026 was published on 3 July 2026 and takes effect 180 days later. The supervised entity stays responsible to clients, and the fintech must name it in all advertising. ### Is crypto legal in Peru? We found no Peruvian rule that licenses crypto exchanges, and none that an ad could cite as an authorisation. Providers domiciled or constituted in Peru are under anti-money-laundering supervision by the UIF-Perú since Resolution SBS No. 02648-2024. For anything beyond that, ask a Peruvian lawyer. ### Should the Spanish be Peruvian? Write for Peru: Peruvian vocabulary, amounts in soles, local references. We have not measured the CTR difference against neutral Spanish, so test both. ### Can I run gambling on Telegram Ads in Peru? Telegram’s guidelines (§5.6) prohibit gambling ads. With us gambling runs only as an official gambling account (ad budget from €25,000) or as a test launch on our infrastructure (ad budget from €5,000) — see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Peruvian law is a separate question: Law 31557 prohibits advertising a platform that MINCETUR has not authorised. ### What about remittance ads? Remittance is a standard niche for us: the account starts at €500 of ad budget. The market is real — $5,368 million in 2025 — but we have no measurement of how remittance ads perform on Telegram in Peru, so we make no performance promise. ### Can I target Lima specifically? The ad form has a Locations field that searches locations inside the selected country. Which locations it offers for Peru is visible in your account; we have not measured city-level campaigns, so we promise nothing about a Lima-only campaign. Targeting the channels a Lima audience reads is the other route. ### Does Adsly help with SBS authorisation? No. That is work for a Peruvian financial-regulation law firm. We open the ad account and provide the tools to run it. --- *Peru’s rulebook got more specific in 2026: a BaaS regulation that tells a fintech what its ads must say, anti-money-laundering supervision for crypto, and a betting law that reaches advertising. Our price reading is 0.45 TON per thousand impressions on two TON accounts. Not sure where your offer sits? Ask us at [@adsly\_pro](https://t.me/adsly_pro) before you fund the account.* --- ## Telegram Ads in the Philippines — SEC Crypto Rules, BSP Licensing, Measured CPM (2026) URL: https://adsly.pro/guides/telegram-ads-in-philippines/ Date: 2026-05-25 Tags: Country Guide, Philippines, SEA, GameFi, Compliance The Philippines regulates crypto twice: the BSP licenses virtual asset service providers and has frozen new licences, and SEC rules in force since July 2025 also cover third parties that market crypto-assets. Measured on our TON accounts: 1.11 TON CPM (281k impressions, two accounts). ## TL;DR The Philippines has two crypto regulators, a real remittance economy and one thin price measurement on our accounts: - **BSP**: licenses virtual asset service providers (VASPs) and has extended its moratorium on new VASP licences from 1 September 2025 ([BitPinas](https://bitpinas.com/regulation/bsp-vasp-ban/), August 2025). - **SEC**: the rules on crypto-asset service providers (Memorandum Circulars No. 4 and 5 of 2025) took effect on 5 July 2025 and also cover third parties that market crypto-assets ([BitPinas](https://bitpinas.com/regulation/sec-crypto-rules-date/), July 2025). - **Crypto adoption**: 9th in the Chainalysis 2025 index, 19th in the 2026 edition. - **Online population**: 98.0 million internet users, 83.8% of the population ([DataReportal Digital 2026](https://datareportal.com/reports/digital-2026-philippines), data for late 2025). No reliable public count of Telegram users in the country exists. - **Measured CPM**: 1.11 TON per thousand impressions on our TON accounts, 22 Aug–3 Oct 2026 (281k impressions, two accounts). No Euro-account measurement for the Philippines yet. What runs: crypto from BSP-licensed and SEC-registered providers, GameFi with variable rewards, remittance, e-commerce, fintech, SaaS, mainstream consumer offers. What needs caution: crypto services without Philippine registration, income promises in play-to-earn copy, offshore forex. ## The BSP and SEC regime in 30 seconds Two regulators, two angles: - **BSP (the central bank)** licenses VASPs. Its Circular No. 944 of 2017 covered virtual currency exchanges and Circular No. 1108 of 2021 replaced it with guidelines for VASPs ([BitPinas](https://bitpinas.com/feature/list-licensed-virtual-currency-exchanges-philippines/), updated March 2026). New licences are frozen for newcomers: the moratorium that began in 2022 was extended from 1 September 2025, subject to reassessment, by Memorandum M-2025-031; institutions the BSP already supervises may still apply ([BitPinas](https://bitpinas.com/regulation/bsp-vasp-ban/), August 2025). - **SEC** regulates crypto-asset service providers (CASPs). Memorandum Circulars No. 4 and 5 of 2025, issued on 30 May 2025 and effective 5 July 2025, require a Philippine-incorporated company with a physical office, at least PHP 100 million of paid-up capital and a disclosure document published 30 days before any marketing or sale; violations carry fines of up to PHP 10 million and up to five years in prison ([Fintech News Philippines](https://fintechnews.ph/67175/crypto/sec-philippines-crypto-asset-service-provider-casps-rules/), 2025). For Telegram Ads: - The SEC rules are not only about exchanges. They reach third parties involved in marketing crypto-assets and related services, so check where your campaign stands before you launch. - A crypto exchange or wallet targeting the Philippines should be able to show its BSP licence and SEC registration. The BSP tells the public to check a VASP’s registration on the BSP website before using it ([Fintech News Philippines](https://fintechnews.ph/68110/crypto/bsp-extends-moratorium-on-new-vasp-licenses-indefinitely/), September 2025). - A provider with neither should not target the Philippines. ## Audience reality What can be sourced: - **Play-to-earn history.** In early 2022 about 35% of Axie Infinity traffic, and the biggest share of its 2.5 million daily active users, came from the Philippines, according to its developer Sky Mavis ([AFP via VnExpress](https://e.vnexpress.net/news/world/life-changing-or-scam-axie-infinity-helps-philippines-poor-earn-4427737.html), February 2022). That is a 2022 figure; we know of no comparable number for 2026. - **Crypto.** Chainalysis ranked the Philippines 9th in its [2025 Global Crypto Adoption Index](https://www.chainalysis.com/blog/2025-global-crypto-adoption-index/) and 19th in the [2026 edition](https://www.chainalysis.com/blog/2026-global-crypto-adoption-index/), which uses a new methodology. - **Remittances.** Cash remittances from overseas Filipinos reached a record $35.63 billion in 2025, according to the BSP ([GMA News](https://www.gmanetwork.com/news/money/economy/976670/remittances-filipinos-december-2025/story/), February 2026). - **Online population.** 98.0 million internet users in October 2025 and a median age of 26.1 ([DataReportal Digital 2026: The Philippines](https://datareportal.com/reports/digital-2026-philippines)). The report does not list Telegram. How these groups split inside Telegram’s Philippine audience is not something we have measured. English or Filipino is a test. Telegram requires the ad language to match the language of the channel it runs in (ad guidelines, §4.7), so the channel list decides the language. ## What a thousand impressions costs — measured Our own accounts, campaigns targeted at the Philippines only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other. | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | TON (in TON, 22 Aug–3 Oct 2026) | 1.11 TON | 2.66% | 0.049 TON | 281k | 2 | We have no Euro-account measurement for the Philippines yet, so there is no euro price to quote. Two accounts only, so read it as a direction. We do not publish a per-niche split: the base is too thin to separate one niche from another honestly. Country-by-country tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Ad copy that stays inside the rules **BSP-registered crypto/VASP:** > {Brand}: BSP-registered VASP. Buy, sell, send crypto with GCash. Crypto carries risk; values fluctuate. BSP registration #{ref}. **GameFi / P2E:** > Play {GAME}, earn {TOKEN}. Free to play. Rewards vary. Withdraw to your wallet. (No income guarantees.) **OFW remittance:** > Send money home to the Philippines instantly. Low fees. Direct to GCash / Maya / bank. **E-commerce:** > {Brand}: {product} delivered nationwide. GCash, Maya, COD. Free shipping over ₱{amount}. What does not belong in an ad: - "Earn ₱{X}/day playing". An income promise; Telegram’s guidelines prohibit get-rich-quick offers (§5.7). - A registration the advertiser does not hold. - "Guaranteed crypto profit". The same clause covers investments with a guaranteed return. ## Adsly setup for the Philippines 1. **Account.** A Euro account — a World account whose campaigns can target the Philippines. It links to websites as well as to channels, bots and Mini Apps, so a game that lives in a Mini App runs on it too. TON accounts have used the same country targeting since 22 August 2026 but link to Telegram destinations only. 2. **Minimum ad budget by niche.** Crypto, GameFi and stocks/investing: €1,000 per account. Remittance, e-commerce, fintech and other standard niches: €500 per account. One Euro account covers both the website funnel and the Mini App, so one crypto or GameFi offer needs one €1,000 ad budget. 3. **Opening.** A Euro account opens in 2 business days, paperwork on our EU entity, payment in any cryptocurrency. You get the account itself on ads.telegram.org and Adsly Pro Panel. 4. **Creative.** English for English-language channels, Filipino for Filipino-language ones. Test both. 5. **Payments.** If you sell to consumers in the Philippines, put the local e-wallets they already use, such as GCash and Maya, on the landing page. 6. **Targeting.** The Philippines as the country, or a hand-picked list of GameFi, crypto, remittance and e-commerce channels. 7. **Views per user.** The campaign form lets you set 1 to 4 daily views per user. Start low and raise it only if delivery is slow. ## What we won't take - "Earn ₱X/day" income promises in play-to-earn copy. - Crypto exchanges or wallets targeting the Philippines without a BSP licence and SEC registration. - "Guaranteed profit" copy. - Offshore forex brokers targeting the Philippines directly. - Gambling as an ordinary campaign: Telegram’s guidelines prohibit gambling ads outright (§5.6). ## FAQ ### Is crypto legal in the Philippines in 2026? Yes, and regulated twice. The BSP licenses virtual asset service providers and has frozen new licences for newcomers while its moratorium stands. The SEC rules on crypto-asset service providers have been in force since 5 July 2025: registration, PHP 100 million of paid-up capital and a Philippine company with a physical office. ### Why is the Philippines linked to GameFi? Because of Axie Infinity. In early 2022 about 35% of the game’s traffic came from the Philippines, the largest share of any country, according to the game’s developer as quoted by AFP. We have no measurement of how that audience behaves on Telegram Ads today, so we make no performance promise for GameFi campaigns. ### Can I advertise play-to-earn income? Describe the game and say that rewards vary. Do not promise an income: Telegram’s guidelines prohibit get-rich-quick offers and investments with a guaranteed return (§5.7). If the token is marketed to people in the Philippines, the SEC’s crypto-asset rules apply to that marketing too. ### English or Filipino creative? We have no split by language for the Philippines. Match the ad language to the channel language, as Telegram’s guidelines require, and test both. ### How big is the remittance market? Cash remittances from overseas Filipinos reached a record $35.63 billion in 2025, according to the BSP. Remittance is a standard niche for us: the account starts at €500 of ad budget. ### Do I need GCash or Maya on the landing page? If you sell to consumers in the Philippines, yes: offer the e-wallets your buyers already use. We have no data of our own on how much it changes conversion. ### Can I run gambling? Not as an ordinary campaign. Telegram’s ad guidelines prohibit gambling ads outright ([§5.6](https://ads.telegram.org/guidelines)), in every country. How operators run anyway, and what it costs, is in the [gambling policy guide](/guides/telegram-ads-gambling-policy/); this guide does not treat the Philippines as a gambling market. ### Does Adsly verify BSP and SEC registration? Yes. Before a crypto-exchange ad targeted at the Philippines goes out we ask for the BSP licence and the SEC registration and check them against what the regulators publish. --- *The Philippines regulates crypto through two bodies: the BSP, which has frozen new VASP licences, and the SEC, whose rules since July 2025 also reach those who market crypto-assets. On our TON accounts the country measured 1.11 TON per thousand impressions on a thin base of two accounts. Crypto and GameFi accounts start at €1,000 of ad budget, remittance and e-commerce at €500; no income promises, and gambling is not an ordinary campaign.* --- ## Telegram Ads in Qatar — QFC Digital Assets Framework and Measured CPMs (2026) URL: https://adsly.pro/guides/telegram-ads-in-qatar/ Date: 2026-05-25 Tags: Country Guide, Qatar, GCC, MENA, Compliance Telegram Ads in Qatar, measured on our accounts: 3.35 TON CPM on TON accounts (554k impressions), €1.95 on Euro accounts (only 28k). Plus the law: the QFC Digital Asset Regulations 2024 exclude cryptocurrencies and stablecoins; tokenised real-world assets are the licensed path. ## TL;DR Qatar is open for Telegram Ads on Euro and TON accounts alike, and it draws a sharp line on crypto: - Measured: 3.35 TON per thousand impressions on our TON accounts (554k impressions, 6 accounts, 22 Aug–3 Oct 2026); €1.95 on Euro accounts, on a thin 28k impressions (5 accounts). Above Saudi Arabia on both account types (€1.69 and 1.21 TON there). - No sourced count of Telegram users in Qatar exists. What can be sourced: 3.13 million residents, 3.10 million internet users and a median age of 33.5 ([DataReportal, Digital 2026: Qatar](https://datareportal.com/reports/digital-2026-qatar)). - Two languages, Arabic and English. Run them as separate campaigns. The regulatory anchor: the **QFC Digital Asset Regulations 2024**, enacted on 1 September 2024. They license token services in the Qatar Financial Centre only for permitted tokens, and they name a cryptocurrency used as an alternative to fiat money and a stablecoin as examples of excluded tokens ([QFC rulebook, Article 9](https://qfcra-en.thomsonreuters.com/rulebook/article-9-meaning-permitted-token)). Outside the QFC, the Qatar Central Bank has barred financial institutions from trading cryptocurrencies since 2018. What runs without a licence question: SaaS, B2B, e-commerce, education, hospitality and tourism, consumer goods and services, non-financial Telegram Mini Apps. What has no Qatari licence to cite: cryptocurrency exchanges and spot crypto trading. What has no lawful route: gambling. Complying with Qatari law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Audience reality Telegram does not publish user numbers by country, and the estimates that circulate for Qatar come from sites we could not trace to a primary source, so we quote none. What can be sourced, all from [DataReportal’s Digital 2026 report](https://datareportal.com/reports/digital-2026-qatar) (data for late 2025): - **Small and fully online.** 3.13 million residents and 3.10 million internet users — 99% of the population. - **Urban, working-age and mostly male.** 99.4% of residents live in urban centres; the median age is 33.5; 71% of residents are male and 29% female. - **Two languages.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination: Arabic creative for Arabic channels, English creative for English-language ones. We publish no split of who prefers which; run both and let your own numbers decide. We publish no nationality, income or Mini App engagement figures for Qatar: none of it is measured. ## What a thousand impressions costs — measured Our own accounts, campaigns targeted at Qatar only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other. | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | Euro (EUR) | €1.95 | 1.11% | €0.175 | 28k | 5 | | TON (in TON, 22 Aug–3 Oct 2026) | 3.35 TON | 2.61% | 0.128 TON | 554k | 6 | The Euro row stands on 28,000 impressions — thin; the TON row is the larger base. We do not publish a per-niche split: the base is too thin to separate one niche from another honestly. Country-by-country tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## What’s permitted vs excluded — where Qatar draws the line Three texts set the line, and none of them gives a cryptocurrency business a licence: - **Qatar Central Bank, 2018.** Circular No. 6 of 2018 prohibits all financial institutions in Qatar from trading in cryptocurrencies, with penalties under the central bank law that include fines of up to QAR 10 million per violation ([Library of Congress, January 2025](https://blogs.loc.gov/law/2025/01/regulation-of-cryptocurrencies-in-the-gulf-cooperation-council-gcc-countries-part-two/)). - **QFC Regulatory Authority, 2019.** A December 2019 alert prohibits virtual-asset services in or from the Qatar Financial Centre (same source). - **QFC Digital Asset Regulations 2024.** Enacted on 1 September 2024, they create a licensing regime for token services — validation, token generation, custody, operating a token exchange, token transfers — but only for permitted tokens: "a token service may not be carried on in or from the QFC in relation to an excluded token" ([Article 18](https://qfcra-en.thomsonreuters.com/rulebook/article-18-licensed-token-services)). What counts as **excluded** under [Article 9](https://qfcra-en.thomsonreuters.com/rulebook/article-9-meaning-permitted-token): a token that represents no right in any property other than the token itself, or one that is a substitute for currency, represents currency or can be used as a means of payment. The regulation’s own examples: a cryptocurrency used as an alternative to fiat money, and a stablecoin. What can be **permitted**: a token that represents a right in some property other than itself — the same article says a token representing a right to a commodity, such as a precious metal, is not an excluded token even though it may be tradeable. Tokens that are investments fall under the QFC Regulatory Authority’s Investment Token Rules 2024. For Telegram Ads that means: - **A crypto exchange or spot-trading offer** has no Qatari licence to cite. An ad cannot claim one, and the only clean route is not to target Qatar: leave it out of the country list. - **A tokenised-asset platform licensed in the QFC** can advertise and should say who licensed it; the reader can check the name with the regulator. - **Islamic-finance products** fit the audience. Whether the product may be offered in Qatar at all is a licensing question, not a copywriting one. ## Ad copy examples These show tone, not legal clearance: whether a text complies depends on your licence and on the rules above. **Tokenized real estate (QFC-authorised):** > {Brand}. منصة الأصول الرقمية المرخصة من QFC. استثمر في عقارات قطر من 500 ريال. الرموز الرقمية المعتمدة. شراكة شرعية. > ({Brand}. QFC-licensed digital-asset platform. Invest in Qatari real-estate from QAR 500. Permitted-token framework. Sharia-aligned.) **Islamic finance (sukuk):** > صكوك {brand} — استثمار متوافق مع الشريعة من 1000 ريال. هيئة الرقابة الشرعية معتمدة. **Mainstream SaaS (English):** > {Product} for Doha's startup ecosystem. 14-day free trial. Cancel anytime. **Real estate (English, expat audience):** > Doha apartments from QAR {price}/month. Verified listings. Direct from owner. ## Adsly setup for Qatar 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Qatar is not among the four countries where TON-funded ads are not served. Most of our Qatar data comes from TON accounts. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Qatar or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Qatar. Language: Arabic and English as separate campaigns. Then topics or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Qatar is visible in the account, and we have not measured city-level campaigns. 4. **Tokenised assets.** Name the QFC licence in the ad and on the landing page. 5. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 6. **Timing.** We have no hour-of-day data for Qatar, so we publish no "best hours". Read the hourly analytics of your own campaigns. 7. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Qatar is decided by Qatari law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Cryptocurrency and stablecoins.** No Qatari licence exists to cite; the texts above are the reason. Whether to run at all is a risk the advertiser carries. - **Guaranteed returns.** Telegram’s guidelines (§5.7) list "offers of investment with guaranteed return" among prohibited financial content, whatever the product. - **Gambling.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Qatari law: gambling is prohibited in Qatar, and the penal code punishes it with up to three months in prison and running a gambling operation with up to a year ([Library of Congress, 2022](https://blogs.loc.gov/law/2022/09/qatar-domestic-laws-issued-in-relation-to-the-2022-world-cup-part-2/)). - **Adult content.** Telegram’s guidelines (§5.1) prohibit sexual content in ads; for Qatari law on top of that, check with local counsel. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, education, hospitality — runs with Qatar as the target and no licence layer. ## FAQ ### Is Telegram Ads available in Qatar in 2026? Yes. Qatar is a country option on both account types, and our accounts delivered 554k impressions there on TON accounts and 28k on Euro accounts. ### How many Telegram users are in Qatar? There is no reliable public figure, and we do not repeat estimates we could not trace to a primary source. What is documented: 3.13 million residents, 3.10 million internet users and a median age of 33.5 (DataReportal, Digital 2026). ### Can I run crypto exchange ads to users in Qatar? There is no Qatari licence that would let you say you are authorised. The central bank barred financial institutions from trading cryptocurrencies in 2018, and the QFC’s 2024 framework names cryptocurrencies used as money and stablecoins as excluded tokens. The clean route is not to target Qatar; anything else is a risk the advertiser carries. ### What about tokenized real estate / equity offerings? That is the lane the framework opens: token services for permitted tokens, licensed in the QFC, with investment tokens under the QFC Regulatory Authority’s Investment Token Rules 2024. We publish no market-size figure for tokenised assets in Qatar — we found none with a traceable source. ### Should I run Arabic or English creative? Both, as separate campaigns. Telegram expects the ad language to match the channel language. We publish no share of who prefers which language; your own numbers will tell you. ### What about Islamic finance offers? Sukuk, mudarabah and other profit-sharing structures are a natural fit for the audience. Whether the product may be offered in Qatar is a licensing question for the regulator, not a copywriting one. ### Are Qatar CPMs higher than Saudi Arabia’s? On our accounts, yes, on both account types: €1.95 against €1.69 on Euro accounts (Qatar’s Euro row is thin — 28k impressions) and 3.35 TON against 1.21 TON on TON accounts. We have no niche-by-niche comparison. A smaller channel inventory is a likely reason, but that is an explanation, not a measurement. ### Can I target expat communities in Qatar? Use language and channels: pick Qatar as the country, then the language of the community or the specific channels it reads. The form lets you select channels yourself; we have not measured expat segments separately. ### What about mini-app launches? A Mini App is a Telegram destination, so it runs on a Euro account like any other campaign. We do not publish a cost per install for Qatar — measure it in your own funnel. ### Does Adsly help with QFC licensing? No. Licensing is a matter for Qatari counsel, and we do not verify licences either. We open the account in 2 business days and give you access to the account on ads.telegram.org and to Pro Panel. Talk to us at [@adsly\_pro](https://t.me/adsly_pro). --- *Qatar draws its regulatory line in plain text. Cryptocurrency and stablecoins have no licence to cite; tokenised real-world assets do. Get the licence question answered first, run Arabic and English as separate campaigns, and price the market in the currency of your account type — the two rows above do not convert into each other.* --- ## Telegram Ads in Russia — the FAS Position, the Transition Period to 31 December 2026 and Measured CPMs URL: https://adsly.pro/guides/telegram-ads-in-russia/ Date: 2026-05-25 Tags: Country Guide, Russia, CIS, Compliance Russia in 2026: the antimonopoly service says advertising on Telegram breaks the Law on Advertising, with no penalties until 31 December 2026. What the law says, what a Russia-targeted ad must carry (ORD, erid), the new crypto advertising rules, our measured €2.68 CPM and the alternatives. ## TL;DR Russia is the biggest single country in our Euro data, and the one where the law matters more than the price. - **The legal position.** Since 1 September 2025 the Law on Advertising prohibits advertising on information resources to which access is restricted. On 5 March 2026 the Federal Antimonopoly Service (FAS) said that placing ads on Telegram shows signs of breaching that rule; on 25 March it announced a transition period until the end of 2026 during which liability is not applied ([Interfax, 25 March 2026](https://interfax.com/newsroom/top-stories/116800/)). - **What that means.** Advertising into Russia through Telegram is, in the regulator’s reading, unlawful but not penalised until 31 December 2026. What happens on 1 January 2027 is not known. - **The price.** €2.68 CPM, 0.65% CTR and €0.415 per click over 163M impressions on 62 Euro accounts (3 October 2026) — one of the most expensive countries we buy, not a cheap one. - **Labelling.** Internet advertising aimed at consumers in Russia must be marked "реклама", name the advertiser and carry an identifier assigned by an ad data operator (ORD). That is the advertiser’s job; Adsly does not label ads for you. - **Crypto.** Since 1 September 2026 advertising of digital currencies is prohibited, and ads for licensed crypto intermediaries are tightly scripted. - **Account type.** TON-funded ads are not served in Russia. A Russia campaign runs on a Euro account. This guide maps the rules and links the sources; it is not legal advice, and the decision to advertise into Russia during the transition period is the advertiser’s. ## What it costs — measured on our accounts Our own Euro accounts, campaigns targeted at Russia only, all niches blended, as of 3 October 2026: | Metric | Russia | For comparison: India | |---|---|---| | CPM | €2.68 | €0.25 | | CTR | 0.65% | 1.12% | | Cost per click | €0.415 | €0.022 | | Impressions | 163.0M | 17.3M | | Accounts | 62 | 8 | Russia is our largest base by far, and its click costs about nineteen times more than India’s. Our all-Euro average is €2.97 CPM, so Russia sits just under it; among single countries only a few small rows are dearer. There is no TON price to quote: TON-funded ads are not served in Russia. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has the full table. Who is on the other side of those impressions: 136 million internet users in October 2025, 94.4% of the population, with a median age of 40.3 ([DataReportal, Digital 2026: The Russian Federation](https://datareportal.com/reports/digital-2026-russian-federation)). Telegram publishes no user count by country. The measurement company Mediascope put Telegram’s monthly reach in Russia at 93.6 million people and its average daily reach at 74.3 million in December 2025 ([3DNews, 29 January 2026](https://3dnews.ru/1136052/)) — figures from before the restrictions of 2026 described below, so read them as a ceiling, not as today’s audience. ## The legal status: what was said and when The sequence matters, because the rule is older than the headlines. - **1 September 2025.** Part 10.7 of article 5 of Federal Law No. 38-FZ "On Advertising" takes effect. It prohibits distributing advertising on the information resources of organisations recognised as undesirable or banned as extremist or terrorist, "and on other information resources to which access is restricted in accordance with the legislation of the Russian Federation" ([text of article 5](https://www.zakonrf.info/zoreklame/5/)). - **August 2025 – February 2026.** Roskomnadzor restricts calls in Telegram in August 2025 and in February 2026 states that the messenger still does not comply with Russian law ([Profile, 25 March 2026](https://profile.ru/news/society/fas-opredelila-srok-v-techenie-kotorogo-ne-budut-nakazyvat-za-reklamu-v-telegram-i-youtube-1839030/)). - **5–10 March 2026.** On 5 March the FAS says that advertising on resources with restricted access breaks the law. Its clarification of 10 March spells it out: because Roskomnadzor has taken measures to restrict access to Instagram, Facebook, YouTube, VPN services, Telegram and WhatsApp, the service sees signs of a breach of part 10.7 in advertising placed on them, and under article 38 of the law both the advertiser and the ad distributor are liable ([Retail.ru, 10 March 2026](https://www.retail.ru/news/fas-razyasnila-pozitsiyu-vedomstva-v-chasti-kontrolya-reklamnogo-zakonodatelstva-10-marta-2026-275366/)). - **25 March 2026.** The FAS announces that business needs time to adapt, and that for Telegram and YouTube a transition period will run until the end of 2026, during which liability measures are not applied. For Instagram, Facebook and VPN services enforcement continues ([Interfax, 25 March 2026](https://interfax.com/newsroom/top-stories/116800/)). What is not settled: 1. **The transition period is a statement by the regulator, not a change in the law.** Part 10.7 has not been amended. Lawyers noted in March that the FAS had not said whether the period covers only contracts already signed or new ones as well ([Marillion, 2026](https://marillion.ru/en/news/expert-opinion/on-the-fass-new-position-regarding-liability-for-advertising-on-telegram-and-youtube/)). 2. **The fine, once liability is applied.** The same lawyers cite part 1 of article 14.3 of the Code of Administrative Offences: 100,000 to 500,000 roubles for a legal entity, 4,000 to 20,000 for an official. 3. **After 31 December 2026.** We have found no official statement extending the period or ending it early. Plan as if it ends on that date. 4. **A foreign advertiser.** How the rule would be enforced against a company outside Russia that buys ads through Telegram’s own platform has not been tested in public. That is a question for a Russian lawyer, not something this guide can answer. ## What to do — three options ### 1. Run Russia inside the transition period The ads deliver: our Euro accounts are measuring Russia to this day. If you run it, treat it as a campaign with an end date — 31 December 2026 — and do not build a funnel that depends on it surviving into 2027. Label the ads as the next section describes. ### 2. Reach Russian speakers outside Russia The targeting form selects countries and languages separately. A campaign with Russian as the language and Kazakhstan, Uzbekistan, Georgia, the UAE or Germany as the country reaches Russian-language readers who are not in Russia, and the Law on Advertising applies where advertising is distributed on the territory of the Russian Federation ([article 2](https://www.zakonrf.info/zoreklame/2/)). Check the local advertising law of each country instead — our guides for [Kazakhstan](/guides/telegram-ads-in-kazakhstan/) and [Uzbekistan](/guides/telegram-ads-in-uzbekistan/) cover theirs. We have no measurement of how large the Russian-speaking audience is in any of these countries. ### 3. Move budget to neighbouring markets What we have measured on Euro accounts, single-country campaigns, 3 October 2026: Uzbekistan €0.20 CPM over 6.4M impressions; the UAE €1.42 over 295k; Georgia €4.00 over 144k on three accounts; Kazakhstan €1.09 on a thin base of about 11,000 impressions. Cheaper impressions do not mean the same buyer, so move a test budget first. ## What a Russia-targeted ad must carry Article 18.1 of the Law on Advertising has applied to internet advertising since 1 September 2022 ([text of article 18.1](https://www.zakonrf.info/zoreklame/18.1/)): - **Who.** Advertisers, ad distributors and operators of ad systems that place internet advertising "aimed at attracting the attention of consumers located in the Russian Federation" must submit information about it to Roskomnadzor through an ad data operator — an ORD (part 3). - **The label.** The ad must carry the mark "реклама" and name the advertiser, or the site or page that contains information about the advertiser (part 16). - **The identifier.** Internet advertising may be distributed only if an ORD has assigned it an advertising identifier — the token usually called erid (part 17). What this means in practice: 1. **We do not label automatically.** Adsly does not register creatives with an ORD and does not insert identifiers into your ads. If your campaign is aimed at people in Russia, registering the creative, obtaining the identifier and reporting the impressions is yours to arrange, usually through an ORD or an agency that works with one. 2. **Telegram’s terms say the same.** The Telegram Ad Platform terms make the advertiser "solely responsible for correct labelling of the Advertising Materials" ([Telegram Ad Platform Terms of Service](https://ads.telegram.org/tos)). 3. **Labelling does not cure part 10.7.** A correctly labelled ad on a restricted resource is still an ad on a restricted resource. The two rules are separate. ## Adsly setup for Russia 1. **Account.** A Euro account only: TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. A Euro account can link to a website, add a custom button and have a declined ad escalated to a human through us. 2. **Opening.** A Euro account opens in 2 business days as a World account: you choose the countries for each campaign inside it. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Russia. Language: Russian. Then topics or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Russia is visible in the account, and we have not measured city-level campaigns. 4. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 5. **Timing.** We have no hour-of-day data, so we publish no "best hours". Read the hourly analytics of your own campaigns. 6. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours; across all niches, 95.6% of reviewed ads on our Euro accounts end up approved. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, we do not label ads, and opening an account does not approve any ad. What may be advertised to people in Russia is decided by Russian law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Placement itself.** Part 10.7 of article 5 and the FAS position above. Liability falls on the advertiser and on the distributor; the transition period runs to 31 December 2026. - **Labelling.** Article 18.1: the mark, the advertiser, the identifier, the report through an ORD. - **Crypto.** Federal Law No. 282-FZ of 4 August 2026 "On Digital Currencies and Digital Rights" took effect on 1 September 2026 ([official publication](http://publication.pravo.gov.ru/document/0001202608040007)). The companion Federal Law No. 283-FZ, in force the same day, amended the Law on Advertising ([official publication](http://publication.pravo.gov.ru/document/0001202608040008)): article 7 now lists digital currencies among the things that may not be advertised at all, and the new article 29.2 scripts the advertising of services that organise their circulation: the ad must name the organiser and warn that digital currencies are high-risk and the money can be lost in full, and it must not name specific digital currencies, promise returns — even on the basis of past results — or forecast prices ([text of article 29.2](https://www.zakonrf.info/zoreklame/29.2/)). Paying with digital currency inside Russia remains prohibited ([Buh.ru, 5 August 2026](https://buh.ru/news/s-1-sentyabrya-2026-goda-vstupit-v-silu-zakon-o-tsifrovykh-valyutakh-.html)). The Bank of Russia, which now licenses and supervises the intermediaries, set out the design in December 2025: unqualified investors may buy only the most liquid cryptocurrencies, up to 300,000 roubles a year through one intermediary, and liability for illegal intermediaries starts on 1 July 2027 ([Bank of Russia, 23 December 2025](https://cbr.ru/press/event/?id=28213)). - **Gambling and betting.** Article 27 of the Law on Advertising allows advertising of risk-based games and bets only in the places it lists — night-time television and radio, the gambling venues themselves, specialised print — with separate, narrow rules for bookmakers ([text of article 27](https://www.zakonrf.info/zoreklame/27/)). Telegram’s ad guidelines prohibit gambling ads as well: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Russian law. - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### Is advertising on Telegram banned in Russia in 2026? The Federal Antimonopoly Service says it breaches part 10.7 of article 5 of the Law on Advertising, which bans advertising on resources to which access is restricted. On 25 March 2026 the same service announced a transition period until the end of 2026 in which liability is not applied. So: unlawful in the regulator’s reading, not penalised for now. ### Can I still run Russia-targeted campaigns right now? Technically yes, on a Euro account — our own accounts are delivering there. Legally you are relying on the regulator’s statement that it will not apply liability before the end of 2026. Whether to rely on it is your decision, ideally taken with a Russian lawyer. ### Do I have to label a Telegram ad aimed at Russia? Yes, if it is aimed at consumers in Russia: the mark "реклама", the advertiser, and an identifier assigned by an ad data operator, with the data reported to Roskomnadzor through that operator. Adsly does not do this for you, and Telegram’s terms put correct labelling on the advertiser. ### Why is the Russian CPM so high? We can only say what we measured: €2.68 on 163M impressions, against €0.25 in India and €0.20 in Uzbekistan. Russian-language Telegram advertising has had advertisers bidding in it for years, which is the likely reason — an inference, not a measurement. ### Does the FAS position concern only Telegram’s own ad platform? No. Part 10.7 covers any advertising on a restricted resource. The first case the FAS opened, on 5 March 2026, concerned an advertisement in a Telegram channel, not a sponsored message ([Unisender, 2026](https://www.unisender.com/ru/blog/reklama-v-telegram-youtube-zapreshchena-ili-net/)). ### What about crypto in Russia? Advertising digital currencies has been prohibited since 1 September 2026. Only the services of licensed intermediaries may be advertised, with a mandatory risk warning and without naming coins, promising returns or forecasting prices. And paying with crypto inside Russia is still banned. ### Will the transition period be extended? Nobody outside the FAS knows, and we have found no official statement either way. It was announced as running until the end of 2026. Plan for it to end then and treat an extension as a bonus. ### What are the alternatives? Russian-language campaigns aimed at other countries, and the neighbouring markets we have measured: Uzbekistan at €0.20 CPM, the UAE at €1.42, Georgia at €4.00, Kazakhstan at €1.09 on a thin base. Each has its own advertising law; none of them is covered by the Russian rule on restricted resources. --- *Russia is the rare market where the question is not what an impression costs but whether the ad should be there at all. The regulator calls Telegram advertising unlawful and has promised not to punish it until 31 December 2026; labelling, the crypto rules and the gambling rules apply on top of that. If you run it, run it with an end date, labelled, and with a replacement market already tested. Questions about the account: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads in Saudi Arabia — Sharia Compliance, Measured CPMs and What Runs in 2026 URL: https://adsly.pro/guides/telegram-ads-in-saudi-arabia/ Date: 2026-05-25 Tags: Country Guide, Saudi Arabia, GCC, MENA, Compliance Telegram Ads in Saudi Arabia, measured on our own accounts: 1.21 TON CPM on TON accounts (6.0M impressions) and €1.69 on Euro accounts (74k impressions, a thin base). Plus what the law allows: SAMA and CMA licensing, the status of crypto, the ban on gambling and Sharia-aware ad copy. ## TL;DR Saudi Arabia is open for Telegram Ads: it is one of the 229 country options in the ad form, on Euro and TON accounts alike. Measured on our accounts, Saudi-only campaigns cost 1.21 TON per thousand impressions on TON accounts (6.0M impressions, 10 accounts, 22 August–3 October 2026) and €1.69 on Euro accounts (74k impressions, 4 accounts — a thin base). What makes Saudi Arabia different from the other countries in this series is that two layers apply at once. The first is law: finance is licensed by SAMA and the CMA, crypto has no licence at all, and promoting gambling or pornographic sites is a crime. The second is cultural and religious: a financial message is read against Sharia principles — no riba (interest), no gharar (excessive uncertainty), no maysir (gambling). The second layer is not in any statute an advertiser has to cite, but an ad that ignores it is talking to no one. What runs without a licence question: SaaS, e-commerce, education, B2B, consumer goods and services, Telegram Mini Apps, travel and tourism. What needs a Saudi licence or a decision to stay out: banking and payments (SAMA), investment and securities, forex included (CMA). What has no lawful route: gambling and pornography, under the Anti-Cyber Crime Law. Complying with Saudi law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Audience reality — who you actually reach Telegram does not publish user numbers by country. The estimates that circulate for Saudi Arabia come from sites we could not trace to a primary source, so we quote none. What can be sourced: - **A young country that is fully online.** 34.7 million people in October 2025, a median age of 29.6 and 34.4 million internet users ([DataReportal, Digital 2026: Saudi Arabia](https://datareportal.com/reports/digital-2026-saudi-arabia)). - **iOS and Android are almost level.** iOS carried 51.6% of mobile web traffic in Saudi Arabia in September 2026 and Android 48.4% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/saudi-arabia)). In Turkey the same source shows 77% Android. That is web traffic, not Telegram’s own split, but it is reason enough to run the two devices as separate campaigns here. - **Arabic first.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination: Arabic creative for Arabic channels, English creative for English-language ones. We publish no split of who prefers which; test both and let your own numbers decide. - **Native copy, not translated copy.** This is advice rather than a measurement: Arabic written by an English copywriter and passed through a translator reads as foreign. Have a native Saudi writer produce the text. The AI text generator in Adsly Pro Panel can draft Arabic variants, and a native speaker should still read them before launch. ## What a thousand impressions costs — measured Our own accounts, campaigns targeted at Saudi Arabia only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other. | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | Euro (EUR) | €1.69 | 1.47% | €0.115 | 74k | 4 | | TON (in TON, 22 Aug–3 Oct 2026) | 1.21 TON | 1.26% | 0.097 TON | 6.0M | 10 | The Euro row stands on 74,000 impressions and four accounts. That is thin: read it as direction, not as a market price. The TON row is the larger base. We do not publish a per-niche split: the base is too thin to separate one niche from another honestly. Country-by-country tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## The CMA / SAMA regime in 30 seconds Saudi financial regulation rests on two bodies: - **SAMA, the Saudi Central Bank** — banks, payments, insurance and finance companies. It also runs a regulatory sandbox for fintech. - **CMA, the Capital Market Authority** — securities, investment and asset management. Three facts shape what can be advertised: - **Unlicensed forex is what the authorities warn about.** In August 2017 the Ministry of Commerce and Investment, the CMA and SAMA jointly warned the public against unlicensed forex activity and told people to check the lists of licensed entities on the SAMA and CMA websites ([SAMA](https://www.sama.gov.sa/en-US/MediaCenter/News/Pages/news10082017.aspx)). - **Crypto is neither banned nor licensed.** A Library of Congress review found that, as of December 2024, Saudi Arabia had enacted no specific crypto legislation: cryptocurrencies are not explicitly prohibited, but they have no formal legal recognition and local financial institutions do not trade them ([Library of Congress, January 2025](https://blogs.loc.gov/law/2025/01/falqs-regulation-of-cryptocurrencies-in-the-gulf-cooperation-council-countries-part-one/)). The last official statement we can cite is the August 2018 warning from a standing committee of regulators, which said virtual currencies, Bitcoin included, are "illegal in the kingdom and no parties or individuals are licensed for such practices" ([Baker McKenzie](https://blockchain.bakermckenzie.com/2018/08/15/unauthorized-cryptocurrency-declared-illegal-in-saudi-arabia/)). - **Fintech is state policy.** The Financial Sector Development Program targets 525 active fintech companies by 2030 ([Arab News, November 2023](https://www.arabnews.com/node/2417431/business-economy)). What that means for Telegram Ads: - **A Saudi-licensed bank, fintech or investment firm** can advertise and should say who licensed it. The reader can check the name on the regulator’s list. - **A foreign broker or forex firm without a CMA licence** is exactly what the 2017 warning describes. The only clean route is not to target Saudi Arabia: leave it out of the country list and target users by country rather than by channel. The same logic is set out in the [UK guide](/guides/telegram-ads-in-uk/) and the [Turkey guide](/guides/telegram-ads-in-turkey/). - **Crypto** has no Saudi licence to cite. An ad cannot claim one, and whether to run at all is a risk the advertiser carries. So the regulators are friendly to licensed fintech and wary of everything sold from outside the perimeter. The harder constraint for a creative team is the next one. ## Sharia-aware ad copy — three ideas to respect These are concepts of Islamic finance, not clauses of an advertising law. They decide whether a Saudi reader takes a financial message seriously. 1. **No riba (interest as the product).** Do not headline "earn X% APY". Describe a share of profit or an asset-backed return, if that is what the product is. A named Sharia board on the landing page is the strongest signal. 2. **No gharar (excessive uncertainty).** Quantify what you can: the minimum order, the fee, the settlement time. Concrete terms are also what Telegram’s guidelines ask for — no unsupported claims. 3. **No maysir (gambling-like speculation).** Forex and CFD copy should foreground analysis, hedging and risk management, not a "win big" angle. Examples in Arabic, with a translation underneath: **Sharia-aligned fintech (licensed by SAMA):** > {Brand} — هيئة الرقابة الشرعية معتمدة. حلول استثمار متوافقة مع الشريعة الإسلامية. مرخصة من البنك المركزي السعودي. > > ({Brand} — endorsed by an independent Sharia board. Sharia-compliant investment solutions. SAMA-licensed.) **Digital-asset trading (neutral wording, risk stated — read the crypto note above first):** > تداول الأصول الرقمية. عقود مفتوحة، رسوم شفافة. الاستثمار في الأصول الرقمية ينطوي على مخاطر عالية. لا توجد ضمانات للعائد. > > (Trade digital assets. Open contracts, transparent fees. Investing in digital assets carries high risk. No guaranteed returns.) **Mini App launch:** > تطبيق Telegram الجديد للألعاب. مكافآت TON. سحوبات فورية إلى محفظتك. > > (New Telegram gaming app. TON rewards. Instant withdrawals to your wallet.) **Vision 2030 sectors (tourism, renewables):** > {Sector} في المملكة 2030. فرص استثمارية متوافقة مع رؤية المملكة. > > ({Sector} in the Kingdom 2030. Investment opportunities aligned with the national vision.) ## Adsly setup for Saudi Arabia 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Saudi Arabia is not among the four countries where TON-funded ads are not served. Most of our Saudi data comes from TON accounts. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Saudi Arabia or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Saudi Arabia. Language: Arabic, plus a separate English campaign if you want English-language channels. Then topics or the channels your customers already follow. 4. **Device split.** Run iOS and Android as separate campaigns; with traffic split almost evenly, a blended campaign hides which half is working. 5. **Frequency.** The form has a "views per user" cap. Start low and raise it only if reach runs out. 6. **Timing and Ramadan.** We have no hour-of-day or seasonal data for Saudi Arabia, so we publish no "best hours" and no Ramadan curve. Read the hourly analytics of your own campaigns, and adjust the tone of the creative during the holy month. 7. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. ## Where the legal line runs Adsly opens the account and gives you the tools. What may be advertised to people in Saudi Arabia is decided by Saudi law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Gambling and betting.** Article 6 of the Anti-Cyber Crime Law (Royal Decree M/17 of 2007) makes the "preparation, publication, and promotion of material for pornographic or gambling sites which violates public morals" punishable by up to five years in prison and a fine of up to three million riyals ([WIPO Lex](https://www.wipo.int/wipolex/en/text/498373)). Telegram’s own guidelines restrict real-money gambling as well. Our launch formats for gambling are described in the [betting and iGaming guide](/guides/betting-igaming-telegram-ads/); they do not change Saudi law. - **Adult content.** The same article covers pornographic material. - **Interest-headlined products.** "Earn 8% APY guaranteed" may pass moderation and still be ignored by the audience. Reposition it or offer a Sharia-compliant alternative. - **A crypto exchange described as licensed in Saudi Arabia.** No such licence exists. Do not claim one. - **Pharma and CBD.** We do not take them, in any country. ## FAQ ### How many Telegram users are in Saudi Arabia? There is no reliable public figure, and we do not repeat estimates we could not trace to a primary source. What is documented: 34.7 million people, 34.4 million internet users and a median age of 29.6 (DataReportal, Digital 2026). ### Is crypto legal in Saudi Arabia? It is neither banned nor licensed. As of December 2024 there was no specific crypto legislation, and local financial institutions do not trade cryptocurrencies. The 2018 warning from the regulators’ standing committee calls virtual currencies illegal in the Kingdom and says no one is licensed to deal in them, and we have found no licensing regime that replaced it. ### Can I run Sharia-compliant financial products? Profit-sharing, mudarabah, sukuk-style and similar Islamic-finance products are the natural fit for this audience. Whether the product may be offered in the Kingdom at all is a licensing question for SAMA or the CMA, not a copywriting one. ### Do I need a SAMA or CMA licence to advertise on Telegram in Saudi Arabia? It depends on the offer. SaaS, e-commerce and other non-financial offers need no financial licence. A bank, payment, investment or forex product offered to Saudi residents does: the regulators publish lists of licensed entities and warn the public against anyone who is not on them. ### Should I run Arabic, English or both? Both, as separate campaigns. Telegram expects the ad language to match the channel language, so Arabic creative goes to Arabic channels and English creative to English-language ones. We publish no share of who prefers which language. ### What about Ramadan? We have no measured data on how Ramadan changes delivery or prices, so we will not give you a timing rule. What we can say is editorial: keep the tone respectful, and avoid imagery of food and drink or anything at odds with fasting. For timing, use the hourly analytics of your own campaigns. ### Can I run Telegram Mini App launches in Saudi Arabia? Yes. A Mini App is a Telegram destination, so it runs on a Euro account like any other campaign. We publish no separate price for Mini App campaigns; the measured Saudi level above, all niches blended, is the reference. ### What does Adsly do for an advertiser in Saudi Arabia? We open the account in 2 business days and give you access both to the account on ads.telegram.org and to Pro Panel. If you want us to run the campaigns for you, that is a separate paid service: [managed service](/managed-service/). Talk to us at [@adsly\_pro](https://t.me/adsly_pro). ### Are Saudi CPMs higher than Turkish or Brazilian? It depends on the account type. On our Euro accounts Saudi Arabia is cheaper: €1.69 against €2.92 for Turkey and €2.22 for Brazil — though the Saudi Euro row stands on only 74k impressions. On TON accounts it is the other way round: 1.21 TON against 0.42 TON for Turkey and 0.61 TON for Brazil, on 6.0M Saudi impressions. Compare markets inside one currency. --- *Saudi Arabia rewards advertisers who treat the cultural context as part of the product rather than an afterthought. Licensed fintech is welcome, the audience is young and online, and the Sharia layer is a creative brief, not an obstacle. Get the Arabic right, respect the frame in financial copy, and take the bans on gambling and adult content at face value.* --- ## Telegram Ads in South Africa — FSCA CASP Licensing, Compliance, Setup (2026) URL: https://adsly.pro/guides/telegram-ads-in-south-africa/ Date: 2026-05-25 Tags: Country Guide, South Africa, Africa, Compliance South Africa licenses crypto firms: the FSCA approved 310 of 533 provider applications by 31 March 2026 and acts against unlicensed ones; crypto ads need a loss-of-capital warning. What runs on Telegram Ads, how to set it up, and why we publish no price yet. ## TL;DR South Africa answers the crypto question with a licence rather than a ban: - The FSCA declared crypto assets a financial product in October 2022 and has licensed crypto asset service providers since 1 June 2023. By 31 March 2026: 533 applications, 310 approved, 17 declined, 124 withdrawn. - A firm without the licence "may not undertake any CASP-related activities", and the FSCA has opened 81 investigations into potential unlicensed businesses. - Crypto ads must state that investing in crypto assets may result in the loss of capital. - No sourced count of Telegram users in South Africa exists. What can be sourced: 64.9 million people, 51.7 million internet users and a median age of 28.7 ([DataReportal, Digital 2026: South Africa](https://datareportal.com/reports/digital-2026-south-africa)). - No measured price yet: our only South Africa traffic is 28k impressions on one TON account — too little to publish a CPM. What runs without a licence question: e-commerce, SaaS, education, consumer goods and services, travel. What needs a South African licence or a decision to stay out: crypto asset services, financial advice and intermediary services (the FSCA), and betting (a provincial licence). Complying with South African law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## The FSCA CASP regime — a licence, with numbers South Africa’s framework is concrete enough to quote: - **Crypto is a financial product.** The FSCA declared crypto assets a financial product under the Financial Advisory and Intermediary Services (FAIS) Act on 19 October 2022 ([FAnews, January 2023](https://www.fanews.co.za/article/legal-affairs/10/general/1120/south-africa-new-rules-for-advertising-crypto-asset/36277)). - **Licensing since 1 June 2023.** As at 31 March 2026 the FSCA had received 533 CASP licence applications, approved 310 and declined 17; a further 124 were withdrawn by the applicants ([FSCA press release, published by FAnews on 15 April 2026](https://www.fanews.co.za/article/compliance-regulatory/2/financial-sector-conduct-authority-fsca-was-fsb/1059/update-on-licensing-and-supervision-of-crypto-asset-service-providers/43764)). - **Unlicensed activity is pursued.** Firms that withdrew or were declined "may not undertake any CASP-related activities", and "any institution or person found to be conducting CASP-related activities without a licence will be subject to enforcement action". The FSCA had opened 81 investigations into potential unlicensed CASP businesses, 51 of them still open (same press release). - **A licence is not a currency.** The same release reminds the public that licensing covers advice, intermediary and investment management services and does not make crypto assets legal tender; the South African Reserve Bank does not recognise them as currency. - **Travel rule.** Since 30 April 2025 a Financial Intelligence Centre directive requires CASPs to pass originator and beneficiary information along with crypto transfers ([Moonstone, November 2024](https://www.moonstone.co.za/fic-tightens-crypto-asset-compliance-with-travel-rule-directive/)). Crypto advertising has a rule of its own. In January 2023 the Advertising Regulatory Board added a crypto clause to its Code of Advertising Practice: an ad must "expressly and clearly state that investing in crypto assets may result in the loss of capital", its overall message must not contradict that warning, past performance must not be presented as a promise, and influencers may not offer trading advice or promise returns ([FAnews, January 2023](https://www.fanews.co.za/article/legal-affairs/10/general/1120/south-africa-new-rules-for-advertising-crypto-asset/36277)). For Telegram Ads that means: - **A licensed provider** can advertise and should give its FSP number — the reader can check it against the FSCA’s register — and carry the loss-of-capital warning. - **An unlicensed crypto offer** is what the FSCA investigates. The only clean route is not to target South Africa: leave it out of the country list. - **Forex and CFD offers.** We have not verified the current licence categories ourselves; check with the FSCA or local counsel before you target South Africa. ## Audience reality Telegram does not publish user numbers by country, and the estimates that circulate for South Africa come from sites we could not trace to a primary source, so we quote none. What can be sourced, all from [DataReportal’s Digital 2026 report](https://datareportal.com/reports/digital-2026-south-africa) (data for late 2025): - **Mostly online.** 64.9 million people and 51.7 million internet users — 79.6% of the population. - **Young adults, urban.** Median age 28.7; 69.9% of the population lives in urban centres. - **English for the ad.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination. English is the practical default for English-language channels; a channel in another South African language needs creative in that language. We publish no split of the South African audience by interest, age or niche: none of it is measured. ## What a thousand impressions costs — not measured yet Our only South Africa traffic is 28,000 impressions on one TON account — one advertiser, not a market price — so we do not quote it. We have no Euro-account measurement for South Africa at all. For measured prices in other countries, on both account types, see the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Ad copy examples These show tone, not legal clearance: whether a text complies depends on your licence and on the rules above. **FSCA-licensed crypto exchange:** > {Brand}: FSCA-licensed Crypto Asset Service Provider. Buy BTC, ETH and more. Crypto carries risk; values fluctuate. FSP #{number}. **FSCA-licensed forex broker:** > {Broker}: FSCA-regulated forex & CFDs. FSP #{number}. CFDs are high-risk; losses can exceed deposits. **Fintech / digital bank:** > {Bank}: zero-fee banking, instant payments. Authorised financial services provider, FSP #{number}. What the rules above exclude: - An unlicensed provider presenting itself as licensed in South Africa. - "Guaranteed profit" on crypto or forex. The advertising code requires a balanced message about returns and risks, and Telegram’s guidelines (§5.7) list "offers of investment with guaranteed return" among prohibited financial content. - A crypto ad without the loss-of-capital warning. ## Adsly setup for South Africa 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and South Africa is not among the four countries where TON-funded ads are not served. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target South Africa or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: South Africa. Language: English. Then topics or the channels your customers already follow. 4. **Crypto and finance.** Put the FSP number and the loss-of-capital warning in the ad and on the landing page. 5. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 6. **Timing.** We have no hour-of-day data for South Africa, so we publish no "best hours". Read the hourly analytics of your own campaigns. 7. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in South Africa is decided by South African law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Crypto.** A CASP licence under the FAIS Act, and the advertising code’s loss-of-capital warning. Whether your offer needs the licence is your question to answer before launch. - **Forex and CFDs.** Check the licence position with the FSCA or local counsel. - **Guaranteed returns.** Telegram’s guidelines (§5.7) list "offers of investment with guaranteed return" among prohibited financial content, and the advertising code requires a balanced message about returns and risks. - **Gambling.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes South African law: the National Gambling Board states that "online gambling is illegal in South Africa, except for bets placed on online betting platforms of licensed operators", and that any online casino or offshore platform not licensed in South Africa operates unlawfully ([Vuk’uzenzele, June 2026](https://www.vukuzenzele.gov.za/how-protect-yourself-illegal-online-gambling)). - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — e-commerce, SaaS, education, non-financial consumer offers — runs with South Africa as the target and no licence layer. ## FAQ ### Is crypto legal in South Africa in 2026? Yes, as a licensed financial service. The FSCA declared crypto assets a financial product in October 2022 and licenses crypto asset service providers under the FAIS Act; by 31 March 2026 it had approved 310 of 533 applications. Crypto assets are not legal tender, and the Reserve Bank does not recognise them as currency. ### Can I advertise crypto to South Africa? A licensed provider can: give the FSP number and carry the warning that investing in crypto assets may result in the loss of capital. An unlicensed offer is what the FSCA investigates; its clean route is not to target South Africa. ### What about forex? We have not verified the current licence categories for forex and CFD providers ourselves. Check with the FSCA or local counsel before you target South Africa, and do not import another market’s risk warning. ### What’s an FSP number and why reference it? The number of a financial services provider licensed by the FSCA under the FAIS Act. Putting it in the ad lets the reader check the licence against the FSCA’s register. ### How many Telegram users are in South Africa? There is no reliable public figure, and we do not repeat estimates we could not trace to a primary source. What is documented: 64.9 million people, 51.7 million internet users and a median age of 28.7 (DataReportal, Digital 2026). ### English or local-language creative? English for English-language channels. Telegram expects the ad language to match the channel language, so a channel in another language needs creative in that language. ### Can I run iGaming? Telegram’s guidelines (§5.6) prohibit gambling ads. With us gambling runs only as an official gambling account (ad budget from €25,000) or as a test launch on our infrastructure (ad budget from €5,000) — see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). South African law is a separate question: the National Gambling Board treats online gambling as illegal except bets with licensed operators. ### Does Adsly verify FSCA licences? No. We do not verify licences, and opening an account does not approve any ad; the licence and compliance with South African law are the advertiser’s responsibility. We open the account in 2 business days and give you access to the account on ads.telegram.org and to Pro Panel. Talk to us at [@adsly\_pro](https://t.me/adsly_pro). --- *South Africa regulates crypto with a licence and publishes the numbers: 310 approvals out of 533 applications by 31 March 2026, and investigations into those who operate without one. A licensed provider advertises with its FSP number and the loss-of-capital warning; an unlicensed one should leave South Africa out of the target. We have no price to quote for this market yet.* --- ## Telegram Ads in Thailand — SEC Licensing, Enforcement, Measured CPM (2026) URL: https://adsly.pro/guides/telegram-ads-in-thailand/ Date: 2026-05-25 Tags: Country Guide, Thailand, SEA, Compliance Thailand licenses crypto businesses, and since April 2025 an offshore platform that serves people in Thailand needs a Thai licence. The SEC has filed criminal complaints over unlicensed platforms and their promoters. Measured on our TON accounts: 0.79 TON CPM (99k impressions, three accounts). ## TL;DR Thailand pairs a large crypto audience with a regulator that files criminal complaints: - **Licensing**: digital asset businesses need an SEC licence, and since 13 April 2025 that includes offshore operators that serve people in Thailand ([DFDL](https://www.dfdl.com/insights/content-hub/articles/thailands-digital-asset-law-amended-to-clarify-extraterritorial-reach/), August 2025). - **Enforcement reaches promoters**: in March 2025 the SEC filed a criminal complaint against the operator of OKX and nine individuals accused of supporting and promoting it through Facebook, YouTube, Discord, Telegram and Line OpenChat ([Fintech News Singapore](https://fintechnews.sg/109458/thailand/thai-sec-okx/), March 2025). - **Crypto adoption**: 8th in the Chainalysis 2026 index, up from 17th in the 2025 edition. - **Online population**: 67.8 million internet users, 94.7% of the population ([DataReportal Digital 2026](https://datareportal.com/reports/digital-2026-thailand), data for late 2025). No reliable public count of Telegram users in Thailand exists. - **Measured CPM**: 0.79 TON per thousand impressions on our TON accounts, 22 Aug–3 Oct 2026 (99k impressions, three accounts). No Euro-account measurement for Thailand yet. What runs: SEC-licensed digital asset businesses, tourism and hospitality, e-commerce, fintech, SaaS, mainstream consumer offers. What needs caution: any crypto platform without a Thai licence, guaranteed-return claims, offshore forex. ## The SEC regime and enforcement — take it seriously Two decrees changed the rules on 13 April 2025: the Emergency Decree on Digital Asset Businesses (No. 2) B.E. 2568 and a companion decree on technology crime. Together they did three things. - **Offshore operators are inside the law.** A business operating outside Thailand but providing services to persons in Thailand now needs a Thai licence. It is deemed to do so when, among other things, its platform is displayed in Thai, uses a ".th" domain, accepts Thai baht or Thai accounts, applies Thai law, pays search engines to facilitate access for users in Thailand, or keeps staff for Thai users ([DFDL](https://www.dfdl.com/insights/content-hub/articles/thailands-digital-asset-law-amended-to-clarify-extraterritorial-reach/), August 2025). - **Platforms can be blocked.** The Ministry of Digital Economy and Society may block the websites and apps of foreign operators that meet those criteria without a licence ([SEC statement via Thailand Business News](https://www.thailand-business-news.com/crime/208700-sec-set-to-escalate-enforcement-against-illegal-digital-asset-platforms), April 2025). - **"Reverse solicitation" is not a safe harbour.** DFDL’s reading is that the criteria replace the informal reverse-solicitation argument with a bright-line test, and that targeting a Thai location for advertising or marketing is one way to meet it. Enforcement has followed: - **March 2025.** A criminal complaint against Aux Cayes Fintech, the operator of OKX, and nine individuals accused of supporting and promoting the platform through Facebook, YouTube, Discord, Telegram and Line OpenChat ([Fintech News Singapore](https://fintechnews.sg/109458/thailand/thai-sec-okx/), March 2025). - **February 2026.** A criminal complaint against a locally licensed digital asset broker, its overseas global platform and their executives; the broker had promoted the overseas platform in Thai-language social media posts, and access to the platform was to be blocked from 22 March 2026 ([Tilleke & Gibbins](https://www.tilleke.com/insights/thai-sec-heightens-enforcement-against-cross-border-digital-asset-platforms/), March 2026). For Telegram Ads the line is simple: a crypto campaign targeted at Thailand needs a Thai SEC licence behind it. A local licence held by an affiliate does not cover a sister platform abroad; the 2026 case was about exactly that. One sign of the market maturing: in January 2026 the SEC said it was preparing rules for crypto ETFs and for crypto futures on the Thailand Futures Exchange ([The Block](https://www.theblock.co/post/386650/thailand-crypto-etf-futures), January 2026). We have not checked whether those rules are final. ## Audience reality What can be sourced: - **Crypto.** Chainalysis ranked Thailand 8th of 117 countries in its [2026 Global Crypto Adoption Index](https://www.chainalysis.com/blog/2026-global-crypto-adoption-index/), which uses a new methodology, and 17th in the [2025 edition](https://www.chainalysis.com/blog/2025-global-crypto-adoption-index/). - **Tourism.** Thailand recorded 32,974,321 foreign tourists in 2025, according to the Ministry of Tourism and Sports ([Bernama](https://www.bernama.com/en/news.php?id=2509419), January 2026). - **Online population.** 67.8 million internet users in October 2025 and a median age of 40.6 ([DataReportal Digital 2026: Thailand](https://datareportal.com/reports/digital-2026-thailand)). The report does not list Telegram. How these groups split inside Telegram’s Thai audience is not something we have measured. Thai or English is a test. Telegram requires the ad language to match the language of the channel it runs in (ad guidelines, §4.7), so Thai-language channels get Thai creative. Remember that Thai-language content is also one of the SEC’s criteria for serving people in Thailand. ## What a thousand impressions costs — measured Our own accounts, campaigns targeted at Thailand only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other. | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | TON (in TON, 22 Aug–3 Oct 2026) | 0.79 TON | 2.57% | 0.063 TON | 99k | 3 | We have no Euro-account measurement for Thailand yet, so there is no euro price to quote. 99,000 impressions on three accounts: a direction, not a firm price. We do not publish a per-niche split: the base is too thin to separate one niche from another honestly. Country-by-country tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Ad copy that stays inside the rules **SEC-licensed crypto exchange (Thai):** > {Brand}: ผู้ให้บริการที่ได้รับใบอนุญาตจาก ก.ล.ต. ซื้อขาย Bitcoin และ Ethereum. การลงทุนในสินทรัพย์ดิจิทัลมีความเสี่ยง. > ({Brand}: SEC-licensed provider. Trade BTC & ETH. Digital-asset investment carries risk.) **Tourism:** > {Destination/hotel}: {experience}. From ฿{price}/night. Book direct. **Fintech / e-commerce:** > {App/Brand}: pay with PromptPay. Fast, secure, nationwide. What does not belong in an ad: a crypto platform without a Thai licence, promoted to people in Thailand. That is the conduct the SEC has filed criminal complaints over. Guaranteed-return claims are out as well; Telegram’s guidelines prohibit them (§5.7). ## Adsly setup for Thailand 1. **Account.** A Euro account — a World account whose campaigns can target Thailand. It links to websites as well as to channels, bots and Mini Apps. TON accounts have used the same country targeting since 22 August 2026 but link to Telegram destinations only. 2. **Minimum ad budget by niche.** Crypto and stocks/investing: €1,000 per account. Tourism, e-commerce, fintech and other standard niches: €500 per account. One Euro account covers both a website funnel and a Telegram destination, so one crypto offer needs one €1,000 ad budget. 3. **Opening.** A Euro account opens in 2 business days, paperwork on our EU entity, payment in any cryptocurrency. You get the account itself on ads.telegram.org and Adsly Pro Panel. 4. **Crypto.** Thailand-targeted campaigns only for SEC-licensed operators. An unlicensed platform leaves Thailand out of its country targeting and keeps Thai out of its creative. 5. **Creative.** Thai for Thai-language channels; English for campaigns aimed at travellers in other countries. 6. **Targeting.** Thailand as the country, or a hand-picked list of tourism, e-commerce and fintech channels. 7. **Views per user.** The campaign form lets you set 1 to 4 daily views per user. Start low and raise it only if delivery is slow. ## What we won't take - Crypto promotion targeted at Thailand without a Thai SEC licence. - "Guaranteed profit" copy. - Offshore forex brokers targeting Thailand directly. - iGaming as an ordinary campaign: Telegram’s guidelines prohibit gambling ads outright (§5.6). ## FAQ ### Is crypto legal in Thailand in 2026? Legal and licensed. Digital asset businesses need an SEC licence, and since 13 April 2025 so do offshore operators that provide services to people in Thailand. Unlicensed platforms face blocking and criminal complaints. ### Does the SEC really go after promotion on Telegram? It has. The March 2025 complaint against the operator of OKX also named nine individuals accused of supporting and promoting the platform through channels that included Telegram. One correction to a figure that circulates: "up to three years or THB 300,000" is the penalty the SEC cited in April 2025 for letting others use your digital asset account as a mule account, not a penalty for promotion. ### Can I advertise crypto to Thailand? With a Thai SEC licence, yes, with risk disclosure in the copy. Without one, no: do not target Thailand, do not write in Thai, do not take baht. The amended decree treats those as serving people in Thailand, and in DFDL’s reading the informal "reverse solicitation" argument is no safe harbour. ### Which niche carries the least regulatory risk? Tourism and hospitality. Thailand recorded 32,974,321 foreign tourists in 2025, and a hotel or tour ad carries none of the licensing questions above. It is a standard niche with us: €500 minimum ad budget. ### Thai or English creative? Match the channel. Thai for Thai-language channels, English when the campaign targets travellers in other countries. We have no measured split by language for Thailand. ### What about crypto ETFs? In January 2026 the SEC said it was preparing rules for crypto ETFs and for crypto futures on the Thailand Futures Exchange. We have not verified their current status, so do not build ad claims on them. ### Can I run iGaming? Not as an ordinary campaign. Telegram’s ad guidelines prohibit gambling ads outright ([§5.6](https://ads.telegram.org/guidelines)), in every country. How operators run anyway, and what it costs, is in the [gambling policy guide](/guides/telegram-ads-gambling-policy/); this guide does not treat Thailand as a gambling market. ### Does Adsly verify SEC licences? Yes. Before a Thailand-targeted crypto ad goes out we ask for the licence and check it against the SEC’s own list of licensed operators, and we do not run crypto promotion to Thailand without one. --- *Thailand has a large crypto audience and a regulator that has filed criminal complaints against unlicensed platforms and against people accused of promoting one, on Telegram among other channels. So crypto to Thailand is for SEC-licensed operators only; everyone else leaves Thailand out. Tourism is the clean high-volume niche. On our TON accounts Thailand measured 0.79 TON per thousand impressions on a thin base of 99,000 impressions.* --- ## Telegram Ads in Turkey — CMB Crypto Rules, Measured CPMs and What Runs in 2026 URL: https://adsly.pro/guides/telegram-ads-in-turkey/ Date: 2026-05-25 Tags: Country Guide, Turkey, MENA, Compliance Telegram Ads in Turkey, measured on our own accounts: €2.92 CPM at 0.87% CTR on Euro accounts, 0.42 TON on TON accounts. And the law that decides what runs: the CMB crypto regime, the forex licence, the state betting monopoly — with sources and the account setup. ## TL;DR Turkey is open for Telegram Ads: it is one of the 229 country options in the ad form, on Euro and TON accounts alike. Campaigns we ran for Turkey alone cost €2.92 per thousand impressions at 0.87% CTR on Euro accounts (874k impressions, 8 accounts, 3 October 2026) and 0.42 TON at 3.61% CTR on TON accounts (3.5M impressions, 10 accounts, 22 August–3 October 2026). Delivery is the easy part. Whether an offer may be advertised to people in Turkey is decided by Turkish law, in three separate places: - **Crypto — the Capital Markets Board (CMB; SPK in Turkish).** Law No. 7518 put crypto asset service providers under the CMB on 2 July 2024, and Communiqués III-35/B.1 and III-35/B.2 of 13 March 2025 set the detail: TRY 150 million of capital for a trading platform, TRY 500 million for a custodian. Buying and holding crypto is legal. Paying with it is not, since 30 April 2021. - **Forex and CFDs — also the CMB.** Only CMB-authorised intermediaries may offer leveraged trading; leverage is capped at 10:1 and the minimum initial deposit is TRY 50,000. A foreign broker may not market to Turkish residents. - **Betting and games of chance — a state monopoly.** Sports betting belongs to Spor Toto, lotteries to Milli Piyango. Running or advertising unauthorised betting is a crime under Law No. 7258; the money trail is followed by MASAK and the sites are blocked by the Cybersecurity Presidency (the BTK until 31 July 2026). The CMB has no role here. Offers with no licence question — SaaS, e-commerce, consumer goods and services, B2B, education — target Turkey like any other country. Complying with Turkish law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Who you reach in Turkey Telegram does not publish user numbers by country. The figures that circulate for Turkey come from statistics aggregators that we could not trace to a primary source, so we do not quote one. What can be sourced: - **A large, connected country.** 77.5 million internet users at the end of 2025, 88.3% of the population, with a median age of 33.5 ([DataReportal, Digital 2026: Turkey](https://datareportal.com/reports/digital-2026-turkey)). - **Mostly Android.** Android carried about 77% of mobile web traffic in Turkey in September 2026 and iOS 23% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/turkey)). That is web traffic, not Telegram’s own split, but it tells you which device to test first; the ad form lets you target each separately. - **Turkish only.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination. An English ad in Turkish channels is a moderation problem before it is a performance problem. - **Crypto is mainstream.** Chainalysis ranked Türkiye 11th in the world in its [2024 Global Crypto Adoption Index](https://www.chainalysis.com/blog/2024-global-crypto-adoption-index/). - **Money is a household topic.** Years of lira depreciation made dollars, gold and crypto a kitchen-table subject rather than a trading-desk one. That is why finance offers find an audience here, and why the regulator watches them closely. ## What a thousand impressions costs — measured Our own accounts, campaigns targeted at Turkey only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other. | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | Euro (EUR) | €2.92 | 0.87% | €0.337 | 874k | 8 | | TON (in TON, 22 Aug–3 Oct 2026) | 0.42 TON | 3.61% | 0.012 TON | 3.5M | 10 | On Euro accounts Turkey sits close to Russia (€2.68) and above Brazil (€2.22); our all-Euro average is €2.97. The two rows are not one market at two prices: they are different accounts running different niches, so read each inside its own currency. We do not publish a per-niche split: the base is too thin to separate one niche from another honestly. What changes from niche to niche in Turkey is the law, not the price — the sections below take crypto, forex and betting in turn. Country-by-country tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## The CMB crypto regime in 30 seconds Crypto stopped being unregulated in Turkey on 2 July 2024, when Law No. 7518 brought crypto asset service providers — trading platforms and custodians — under the Capital Markets Law. This is how the framework stands in October 2026: - **Capital.** TRY 150 million for a platform and TRY 500 million for a custodian, set by Communiqués III-35/B.1 and III-35/B.2, published on 13 March 2025 ([Erdem & Erdem](https://erdem-erdem.av.tr/en/insights/secondary-regulations-on-crypto-asset-service-providers-and-information-systems-management-published)). - **Authorisation is still in progress.** Existing platforms had to apply for an operating permit by 30 June 2025 and obtain an authorisation certificate by 30 June 2026; on 26 March 2026 the CMB extended part of those deadlines ([Forbes Türkiye](https://www.forbes.com.tr/ekonomi/spk-dan-kripto-platformlarina-ek-sure-karari)). Meanwhile the CMB publishes a [list of providers in operation](https://spk.gov.tr/kurumlar/kripto-varlik-hizmet-saglayicilar/faaliyette-bulunanlar-listesi) and states on that page that being listed does not mean being authorised. - **What a provider may not do.** Guarantee returns to customers, or sell listed crypto assets with leverage, on credit or short (the same Erdem & Erdem summary). Ad copy has to stay inside that. - **Foreign platforms.** Activity directed at people resident in Turkey is prohibited. The CMB counts three things as directed at Turkey: opening a workplace in the country, creating a Turkish-language website, and promoting or marketing the service, directly or through people or institutions in Turkey ([CMB announcement, 2 July 2024](https://spk.gov.tr/duyurular/basin-duyurulari/2024/kripto-varlik-hizmet-saglayicilara-iliskin-duyuru_02072024)). Providing crypto services without authorisation carries three to five years in prison ([Mondaq](https://www.mondaq.com/turkey/fin-tech/1496058/new-legislative-changes-regarding-crypto-asset-services-in-turkey)). - **Payments.** Crypto assets cannot be used in payments, directly or indirectly — a Central Bank regulation published in the [Official Gazette of 16 April 2021](https://www.resmigazete.gov.tr/eskiler/2021/04/20210416-4.htm) and in force since 30 April 2021. What that means for an ad: 1. **A Turkish platform on the CMB list** can advertise in Turkish to Turkey. Keep the copy inside what providers are allowed to say: no guaranteed return, no leverage. 2. **A foreign platform** cannot solve this with a disclaimer. A Turkish-language ad aimed at Turkey is itself the promotion that makes the activity directed at Turkey. The choices are to get authorised or to leave Turkey out of the campaign: no Turkey in the country list, no Turkish-language creative. 3. **Education** — courses, newsletters, market explainers — is not buying, selling, custody or transfer of crypto assets, which is what the law licenses. The line is crossed when the content becomes individual investment advice or a funnel into an unlicensed platform. Where your product sits is a question for a Turkish lawyer. Do not write "licensed in Turkey" unless it is true. The CMB list is public, and a reader can check a name in a minute. ## Forex / CFD specifics Leveraged forex and CFD trading may be offered in Turkey only by intermediaries authorised by the CMB. Two numbers define the retail product: since 10 February 2017 the maximum leverage is 10:1 and the minimum initial deposit is TRY 50,000 ([CMB announcement](https://spk.gov.tr/duyurular/basin-duyurulari/2017/yatirim-hizmetleri-ve-faaliyetleri-ile-yan-hizmetlere-iliskin-esaslar-hakkinda-tebligde-iii-37-1-degisiklik-yapilmasina-dair-teblig-hakkinda)). An ad that promises 1:500 leverage or a $10 start describes a product that cannot legally be sold to a Turkish resident. Foreign brokers fall under article 9 of the Investment Services Communiqué (III-37.1). Opening a workplace in Turkey, building a Turkish-language website, or marketing directly or through Turkish intermediaries counts as activity directed at Turkish residents and needs a licence. The one exception is a resident who comes to the foreign firm entirely on their own initiative, with no promotion or marketing by the firm ([Erdem & Erdem](https://www.erdem-erdem.av.tr/bilgi-bankasi/yabanci-yatirim-kuruluslarinin-turkiyedeki-faaliyetleri), 2017). That exception is what the industry calls reverse solicitation, and an ad campaign cannot manufacture it: a paid ad is promotion. In the ad account it comes down to three things: - Turkey is not in the campaign’s country list. The form targets the countries you select; leave Turkey unselected. - The creative is not in Turkish. - Users are targeted by country, not by channel. Channel targeting describes the place, not the reader, so an ad placed in an English-language trading channel is shown to that channel’s readers in Turkey too. The CMB enforces this by blocking sites. Its bulletins regularly list websites that offer unlicensed leveraged trading to Turkish residents from abroad, with access blocked under article 99 of the Capital Markets Law — 25 sites in one decision in August 2025 ([Hürriyet Bigpara](https://bigpara.hurriyet.com.tr/haberler/genel-haberler/spkdan-25-internet-sitesine-erisim-engeli_ID1616852/)). ## Ad copy that fits the rules Telegram allows 160 characters per ad, so the risk line has to be short. The examples are in Turkish, as they would run: **Crypto education (no trading service promoted):** > Kripto piyasalarını öğrenin. Eğitim içeriği. Yatırım tavsiyesi değildir. Kripto varlık yatırımları yüksek risk içerir. **Crypto platform authorised by the CMB** (use this wording only once the authorisation is issued — being on the list is not a licence): > {Marka adı}, SPK lisanslı kripto varlık hizmet sağlayıcısı. Bitcoin ve Ethereum işlemleri için kayıt olun. Yatırım riski taşır. **Forex intermediary authorised by the CMB:** > {Kurum} — SPK yetkili aracı kurum. Kaldıraçlı işlemler yüksek risk içerir; yatırdığınız paranın tamamını kaybedebilirsiniz. **SaaS B2B:** > {Ürün}: işletmenizi Telegram’da yönetin. 14 gün ücretsiz deneme. There is no Turkish-language example for a foreign broker, on purpose. A Turkish ad from an unlicensed foreign firm is exactly what the Communiqué forbids, and a line saying "not directed at residents of Turkey" does not change that. ## Adsly setup for Turkey 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Turkey is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Turkey or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing; forex stays at €500. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Access.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. 4. **Targeting.** Country: Turkey. Language: Turkish. Then topics or the channels your customers already follow, and a device split — Android and iOS are worth running as separate campaigns. 5. **Frequency.** The form has a "views per user" cap. Start low and raise it only if reach runs out. 6. **Timing.** We have no hour-of-day data for Turkey, so we publish no "best hours". Run for a week, then read the hourly analytics of your own campaigns. 7. **Moderation.** Expect a decision within hours: over 98% of the 13,199 campaigns we measured in September 2026 had one within three hours. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. ## Who is responsible for what Adsly opens the account and gives you the tools. What may be advertised to people in Turkey is decided by Turkish law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Betting and gambling.** Betting in Turkey is legal only through the state operators. [Law No. 7258](https://www.mevzuat.gov.tr/mevzuat?MevzuatNo=7258&MevzuatTur=1&MevzuatTertip=3) punishes running unauthorised betting with three to five years in prison and advertising it with one to three. Telegram’s own guidelines restrict real-money gambling as well. Our launch formats for gambling are described in the [betting and iGaming guide](/guides/betting-igaming-telegram-ads/); they do not change what Turkish law says. - **Crypto and forex.** The licence question above is yours to answer before launch, with a Turkish lawyer if the offer is anywhere near the line. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, education, non-financial consumer offers — runs with Turkey as the target and no licence layer. ## FAQ ### Is Telegram Ads available in Turkey in 2026? Yes. Turkey is a country option on Euro and TON accounts, and our own campaigns delivered there on both: 874k impressions on Euro accounts and 3.5M on TON accounts. ### Can I advertise crypto to Turkish users without CMB authorisation? Not lawfully. For a foreign platform, a Turkish-language website or any promotion aimed at Turkish residents counts as activity directed at Turkey, which the law prohibits. What stays open is education that sells no trading service, and campaigns that leave Turkey out. ### What did the March 2025 communiqués change? They turned the 2024 law into operating rules: capital of TRY 150 million for platforms and TRY 500 million for custodians, a ban on guaranteeing returns and on leveraged sale of listed assets, and deadlines for existing platforms — a permit application by 30 June 2025 and an authorisation certificate by 30 June 2026, part of which the CMB extended in March 2026. ### Are crypto payments allowed in Turkey? No. Buying and holding crypto is legal; using it to pay has been prohibited since 30 April 2021. An ad for goods or services sold in Turkey should not offer "pay with USDT". ### Are Turkish CPMs higher than Brazilian? On our Euro accounts, yes: Turkey €2.92 against €2.22 for Brazil. On TON accounts it is the other way round: Turkey 0.42 TON against 0.61 TON. The answer depends on the account type and the niches running in it, so compare markets inside one currency. ### Can I run gambling or sportsbook ads in Turkey? Betting in Turkey is a state monopoly. Sports betting is run through Spor Toto under Law No. 7258, and the right to organise games of chance for cash belongs to Milli Piyango ([Decree-Law No. 320, article 41](https://www.lexpera.com.tr/mevzuat/kanun-hukmunde-kararnameler/milli-piyango-idaresi-genel-mudurlugu-kurulus-ve-gorevleri-hakkinda-kanun-hukmunde-kararname-320)). Advertising unauthorised betting is a crime. Illegal operators are traced by MASAK and blocked by the Cybersecurity Presidency, which took over the BTK’s blocking powers on 31 July 2026 under Law No. 7590 ([Euronews Türkçe](https://tr.euronews.com/next/2026/07/27/siber-guvenlik-baskanliginin-yetkileri-genisliyor-internet-artik-nasil-kontrol-edilecek)): in December 2024 the finance minister reported that MASAK had analysed 17,304 people since 2023 and that Milli Piyango had reported about 222,554 sites to the BTK in eleven months of 2024 ([Dünya](https://www.dunya.com/ekonomi/bakan-simsek-yasa-disi-bahiste-2-milyar-lirayi-askin-islem-engellendi-haberi-757079)). The regulator here is not the CMB. Whether your product may be advertised to people in Turkey is yours to establish. ### Does Adsly help with CMB authorisation? No. That is a project for a Turkish capital-markets law firm. We open the ad account and provide the tools to run it. ### What about NFTs and token sales? We have not found an official CMB text on NFTs that we can cite, so we make no claim either way. Before promoting an NFT marketplace or a token sale to Turkish residents, get a written opinion from a Turkish capital-markets lawyer. ### What language should the creative be in? Turkish, for anything aimed at Turkey: Telegram’s guidelines expect the ad, the channel and the destination to share a language. English belongs only in English-language channels. --- *Turkey is a market where buying the impressions is the easy half. The other half is knowing which rulebook your offer answers to — and for betting it is not the one most guides name. Not sure where your offer sits? Ask us at [@adsly\_pro](https://t.me/adsly_pro) before you fund the account.* --- ## Telegram Ads in the UAE & Dubai — VARA Marketing Rules, Measured CPMs (2026) URL: https://adsly.pro/guides/telegram-ads-in-uae/ Date: 2026-05-25 Tags: Country Guide, UAE, GCC, MENA, Compliance Telegram Ads in the UAE, measured on our accounts: €1.42 CPM on Euro accounts (295k impressions), 3.79 TON on TON accounts (2.7M). Plus the rules that decide what runs: VARA’s Marketing Regulations for crypto, the Capital Market Authority, the Central Bank and GCGRA. ## TL;DR The UAE is open for Telegram Ads: it is one of the 229 country options in the ad form, on Euro and TON accounts alike. - Measured on our accounts: €1.42 per thousand impressions on Euro accounts (295k impressions, 8 accounts) and 3.79 TON on TON accounts (2.7M impressions, 10 accounts, 22 Aug–3 Oct 2026). - No sourced count of Telegram users in the UAE exists. What can be sourced: 11.4 million residents, 11.3 million internet users and a median age of 31.6 ([DataReportal, Digital 2026: United Arab Emirates](https://datareportal.com/reports/digital-2026-united-arab-emirates)). - Two languages, Arabic and English. Run them as separate campaigns. - The compliance anchor for crypto: the **VARA Marketing Regulations**, in force since 1 October 2024. What runs without a licence question: SaaS, e-commerce, education, B2B, travel, consumer goods and services, non-financial Telegram Mini Apps. What needs a UAE licence or a decision to stay out: virtual assets (VARA in Dubai), securities, investment and forex (the Capital Market Authority), payment services (the Central Bank), commercial gaming (GCGRA). Complying with UAE law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## VARA Marketing Regulations — the decisive rule Dubai’s Virtual Assets Regulatory Authority (VARA) issued the Regulations on the Marketing of Virtual Assets and Related Activities 2024, in force since **1 October 2024**. In VARA’s words they "apply to all Marketing of or relating to Virtual Assets or VA Activities in or targeting the UAE", and to "all Entities, including domestic and/or foreign Entities, and whether they are authorised and Licensed by VARA to carry out VA Activities or not" ([VARA rulebook](https://rulebooks.vara.ae/rulebook/marketing-regulations-0)). Marketing is defined broadly: advertisements, social media posts, sponsored content, airdrops and even educational material. What the regulations require ([general prohibitions](https://rulebooks.vara.ae/rulebook/b-general-prohibitions), [requirements for marketing](https://rulebooks.vara.ae/rulebook/c-requirements-marketing)): - **Who may market a service.** A virtual-asset activity — an exchange, a broker, custody — may be marketed in or to the UAE only by a provider VARA has licensed for that activity, or on its behalf and with its approval. An unlicensed firm cannot fix this with a disclosure line. - **Fair, clear and not misleading**, and clearly identifiable as marketing. - **No guarantees, no urgency.** Marketing must not "state or imply that investments are safe, low risk or that returns are guaranteed", and must not create a fear of missing out. - **A token ad carries a disclaimer and no call to buy.** Marketing of a virtual asset itself must include a prominent disclaimer that virtual assets may lose their value in full or in part and are subject to extreme volatility, and must not include a call to buy. - **Privacy coins are out.** Marketing of anonymity-enhanced cryptocurrencies is prohibited. - **The exit.** A firm that is not located in Dubai, conducts no virtual-asset activity there and does no marketing in or targeting the UAE is outside the regulations. For an unlicensed firm that is the only clean route: leave the UAE out of the country list. Penalty: [Schedule 1](https://rulebooks.vara.ae/rulebook/schedule-1-fines) sets fines of up to **AED 10,000,000** per violation for the main breaches, doubled for a repeat within a year. VARA is not the only regulator an advertiser can meet: - **Federal securities law.** Since 1 January 2026 the Capital Market Authority (CMA) is the federal regulator — the former Securities and Commodities Authority, reconstituted by Federal Decree-Law No. 32 of 2025. The Capital Markets Law that came with it (No. 33 of 2025) treats virtual assets as a financial product and applies to anyone targeting clients in the UAE with regulated activities, even from abroad or from a financial free zone ([Cleary Gottlieb, 2026](https://www.clearygottlieb.com/news-and-insights/publication-listing/uae-capital-markets-overhaul-2026-new-regulatory-framework-for-the-capital-market-authority)). - **Payments.** Federal Decree-Law No. 6 of 2025, in force since 16 September 2025, puts payment services that use virtual assets under the Central Bank of the UAE and sets a fine of not less than AED 1 million for promoting a licensed financial activity without a licence ([CMS, October 2025](https://cms.law/en/are/legal-updates/the-new-uae-central-bank-law-expanding-the-regulatory-perimeter-for-a-digital-era)). - **Free zones.** VARA’s remit excludes the Dubai International Financial Centre, where the DFSA runs its own crypto-token regime, amended with effect from 12 January 2026 ([Library of Congress, March 2026](https://blogs.loc.gov/law/2026/03/recent-legal-developments-in-cryptocurrency-and-virtual-asset-regulation-in-uae-jordan-and-morocco/)). Which of these applies to your offer is a question for UAE counsel, not for an ad platform. ## Audience reality Telegram does not publish user numbers by country, and the estimates that circulate for the UAE come from sites we could not trace to a primary source, so we quote none. What can be sourced, all from [DataReportal’s Digital 2026 report](https://datareportal.com/reports/digital-2026-united-arab-emirates) (data for late 2025): - **A small country that is fully online.** 11.4 million residents and 11.3 million internet users — 99% of the population. - **Working-age and mostly male.** Median age 31.6; 63.7% of residents are male and 36.3% female; 88.3% live in urban centres. - **Two languages.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination: English creative for English-language channels, Arabic creative for Arabic ones. We publish no split of who reads which; run both as separate campaigns and let your own numbers decide. We publish no income, device or interest breakdown for the UAE audience: none of it is measured. ## What a thousand impressions costs — measured Our own accounts, campaigns targeted at the UAE only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other. | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | Euro (EUR) | €1.42 | 1.36% | €0.104 | 295k | 8 | | TON (in TON, 22 Aug–3 Oct 2026) | 3.79 TON | 2.65% | 0.143 TON | 2.7M | 10 | We do not publish a per-niche split: the base is too thin to separate one niche from another honestly. Country-by-country tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Ad copy examples These show tone, not legal clearance: whether a text complies depends on your licence and on the rules above. **VARA-licensed crypto exchange:** > {Brand} — VARA-licensed virtual-asset service provider. Trade BTC, ETH and more in Dubai. Virtual assets carry risk; no guaranteed returns. License #{VARA ref}. **Real estate (Dubai property):** > {Project}, {area} Dubai. From AED {price}. Verified developer. Payment plans available. {Handover date}. **Fintech:** > {Brand}: licensed UAE fintech. Send and spend across {N} currencies. Regulated by {CBUAE / ADGM / DIFC}. What the rules above exclude: - "Guaranteed crypto returns" and "risk-free investment". VARA bans both, and Telegram’s guidelines (§5.7) list "offers of investment with guaranteed return" among prohibited financial content. - A virtual-asset service marketed to the UAE with no VARA-licensed provider behind it. - A call to buy a token, or a token ad without the volatility disclaimer. - Urgency and fear-of-missing-out copy. ## Adsly setup for the UAE 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and the UAE is not among the four countries where TON-funded ads are not served. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target the UAE or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: United Arab Emirates. Language: English and Arabic as separate campaigns. Then topics or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for the UAE is visible in the account, and we have not measured city-level campaigns. 4. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 5. **Timing.** We have no hour-of-day data for the UAE, so we publish no "best hours". Read the hourly analytics of your own campaigns. 6. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours. 7. **Crypto and finance.** Settle the licence question before you write the creative: the VARA rules apply whether or not you hold a licence. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in the UAE is decided by UAE law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Crypto.** The VARA Marketing Regulations above bind licensed and unlicensed firms alike. Whether your offer may be marketed to the UAE is your question to answer, with UAE counsel if it is anywhere near the line. - **Securities, investment and forex.** The Capital Market Authority’s perimeter reaches firms that target UAE clients from abroad. - **Guaranteed returns.** Out under VARA’s rules and under Telegram’s guidelines (§5.7). - **Gambling.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes UAE law: the federal regulator states that "engaging in, conducting or facilitating commercial gaming within the UAE without a license from the GCGRA is illegal" ([GCGRA](https://www.gcgra.gov.ae/en/)). - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, education, non-financial consumer offers — runs with the UAE as the target and no licence layer. ## FAQ ### Is Telegram Ads available in the UAE in 2026? Yes. The UAE is a country option on both account types, and our accounts delivered 295k impressions there on Euro accounts and 2.7M on TON accounts. TON-funded ads are not served in Russia, Ukraine, Israel and Palestine; the UAE is not on that list. ### How many Telegram users are in the UAE? There is no reliable public figure, and we do not repeat estimates we could not trace to a primary source. What is documented: 11.4 million residents, 11.3 million internet users and a median age of 31.6 (DataReportal, Digital 2026). ### What are the VARA Marketing Regulations? Dubai’s rules for marketing virtual assets, in force since 1 October 2024. They cover all marketing of virtual assets or virtual-asset services in or targeting the UAE, require it to be fair, clear and not misleading, ban guarantees of return and urgency tactics, and set fines of up to AED 10 million per violation. ### Do VARA rules apply if I’m not VARA-licensed? Yes — the regulations say they apply to all entities, licensed or not. And they go further than a disclosure: a virtual-asset service may be marketed in or to the UAE only by a VARA-licensed provider or on its behalf. An unlicensed firm’s clean route is not to target the UAE. ### Are UAE CPMs the highest globally? On our TON accounts the UAE is near the top: 3.79 TON per thousand impressions, second only to Vietnam (4.09 TON) among the countries we have measured. On our Euro accounts it is not: €1.42, below Brazil (€2.22), Russia (€2.68) and Turkey (€2.92). So the answer depends on the account type. Compare markets inside one currency. ### Should I run Arabic or English? Both, as separate campaigns. Telegram expects the ad language to match the channel language. We publish no share of who prefers which language; your own numbers will tell you. ### What about real estate? We publish no separate price for real-estate campaigns; the measured UAE level above, all niches blended, is the reference. Property advertising in the UAE has its own permit rules — check them with a local broker or counsel before launch. ### Can I run gambling? Telegram’s guidelines (§5.6) prohibit gambling ads. With us gambling runs only as an official gambling account (ad budget from €25,000) or as a test launch on our infrastructure (ad budget from €5,000) — see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). UAE law is a separate question: commercial gaming there is legal only under a GCGRA licence. ### Does Adsly help with VARA licensing? No. Licensing is a matter for UAE counsel, and we do not verify licences either. We open the account in 2 business days and give you access to the account on ads.telegram.org and to Pro Panel. Talk to us at [@adsly\_pro](https://t.me/adsly_pro). --- *The UAE is one of the most expensive rows in our TON table and an ordinary one in euros. What sets it apart is the rulebook: VARA’s Marketing Regulations decide who may market a crypto service at all, the Capital Market Authority and the Central Bank cover the rest of finance, and gaming needs a GCGRA licence. Get the licence question answered first, run English and Arabic as separate campaigns, and read your own numbers.* --- ## Telegram Ads in the UK — FCA Compliance, Measured CPMs and What Actually Runs (2026) URL: https://adsly.pro/guides/telegram-ads-in-uk/ Date: 2026-05-25 Tags: Country Guide, United Kingdom, Compliance, FCA Telegram Ads delivers in the UK, but FCA financial-promotion rules apply to crypto, forex and broker ads on Telegram as they do anywhere else. Measured TON prices, the four lawful routes for crypto promotions, how to keep the UK out of a campaign, gambling rules and the account setup. ## TL;DR The UK is open for Telegram Ads: United Kingdom is one of the 229 country options in the ad form, on Euro and TON accounts alike. Our UK-targeted campaigns so far ran on TON accounts: 0.27 TON per thousand impressions at 3.03% CTR and 0.009 TON per click, across 2.6M impressions on 8 accounts (22 August–3 October 2026). That is priced in TON, not euros, and it sits among the cheapest rows of our TON table. We have no Euro-account measurement for the UK yet. What sets the UK apart is not the price but the rules, and two regulators that are often confused: - **The Financial Conduct Authority (FCA) — financial promotions.** Any ad that invites people to invest is a financial promotion, whether it runs on Telegram, YouTube or a billboard. Crypto has been inside that regime since 8 October 2023; binary options have been banned for retail clients since 2 April 2019. The FCA’s social-media guidance of 26 March 2024 names Telegram and Discord chatrooms. - **The Gambling Commission — gambling.** Advertising gambling that is not licensed for Great Britain is a criminal offence under the Gambling Act 2005. The FCA has nothing to do with it. In practice there are three paths: 1. **Authorised firm**, or a promotion approved by one: full UK delivery, with the disclosures your compliance team signs off. 2. **Not authorised, regulated product** (crypto, forex, CFDs, investments): you may not promote to the UK. Keep the UK out of the campaign, and be able to show that you did. 3. **Non-regulated niche** (SaaS, B2B tech, e-commerce, consumer goods): target the UK normally. The advertising rules that apply are the ASA’s, not the FCA’s. The rest of this guide walks each path with the account setup. It is not legal advice; complying with UK law is the advertiser’s responsibility. ## What we actually know about the UK Telegram audience in 2026 Numbers we can stand behind: | Metric | Value | Source | |---|---|---| | Internet users in the UK | 68.1 million at the end of 2025 | [DataReportal, Digital 2026: The United Kingdom](https://datareportal.com/reports/digital-2026-united-kingdom) | | Telegram users in the UK | no reliable public figure | Telegram publishes no country numbers; the figures that circulate come from statistics aggregators we could not trace to a primary source | | Measured price, UK only, TON accounts | 0.27 TON CPM, 3.03% CTR, 0.009 TON per click | Adsly TON accounts, 2.6M impressions, 8 accounts, 22 Aug–3 Oct 2026 | | Measured price, UK only, Euro accounts | not measured yet | — | | Ad language | English | Telegram’s [ad guidelines](https://ads.telegram.org/guidelines): the ad, the channel and the destination should share a language | | Minimum CPM on a TON account | 0.1 TON | [ads.telegram.org](https://ads.telegram.org/getting-started) | Numbers we will not give you: - "Average ROAS in the UK" — it depends on the offer far more than on the country, and any single number would mislead. - "Best time to run ads" — we have no hour-of-day data. Use the hourly analytics of your own campaigns to find your hours. ## The FCA regime in 30 seconds Section 21 of the Financial Services and Markets Act 2000 says a person must not, in the course of business, communicate an invitation or inducement to engage in investment activity unless they are an authorised person or the content is approved by one ([legislation.gov.uk](https://www.legislation.gov.uk/ukpga/2000/8/section/21)). Breaching it is a criminal offence, punishable by up to two years in prison, an unlimited fine, or both ([FCA](https://www.fca.org.uk/firms/cryptoassets/marketing-uk-consumers)). Three facts to anchor: - **It does not depend on the platform.** The FCA’s finalised guidance on social media (FG24/1, 26 March 2024) covers private and invitation-only channels and names chatrooms such as Discord and Telegram ([Reed Smith summary](https://www.reedsmith.com/en/perspectives/2024/04/fca-finalised-guidance-on-financial-promotions-on-social-media)). - **It reaches across borders.** Under section 21(3), a communication that originates outside the UK is caught if it is capable of having an effect in the UK. For crypto the FCA says it plainly: the regime applies to all firms marketing cryptoassets to UK consumers, wherever the firm is based ([FCA](https://www.fca.org.uk/firms/cryptoassets)). - **It is enforced.** In the week of 20 April 2026 the FCA led seventeen regulators in an action against illegal "finfluencers": 120 account takedown requests to social-media platforms and 34 warning alerts. Inside the targeted accounts it counted 1,267 illegal financial adverts that had reached at least 2.3 million UK accounts — a count the FCA says was specific to Meta platforms ([FCA, 24 April 2026](https://www.fca.org.uk/news/press-releases/fca-spearheads-global-action-stop-illegal-finfluencers)). If your offer is a regulated investment — crypto, forex, CFDs, securities — one of these has to be true before a UK user sees your ad: 1. You are FCA-authorised for the activity. 2. The promotion is approved by an authorised firm. Since 7 February 2024 that firm needs the FCA’s permission to approve promotions for others ([FCA, PS23/13](https://www.fca.org.uk/publications/policy-statements/ps23-13-introducing-gateway-firms-who-approve-financial-promotions)). 3. Crypto only: you are a cryptoasset business registered with the FCA under the Money Laundering Regulations. 4. An exemption in the Financial Promotion Order applies. Exemptions are narrow and rarely fit a paid ad shown to the general public. If none is true, you cannot lawfully show that ad to UK users. Three product rules decide what the ad may offer in the first place: - **Binary options** cannot be sold, marketed or distributed to retail consumers at all, since 2 April 2019 ([FCA](https://www.fca.org.uk/news/statements/fca-confirms-permanent-ban-sale-binary-options-retail-consumers)). - **CFDs** for retail clients carry leverage limits between 30:1 and 2:1 and a standardised risk warning stating the percentage of the firm’s retail accounts that lose money, since 1 August 2019 ([FCA](https://www.fca.org.uk/news/press-releases/fca-confirms-permanent-restrictions-sale-cfds-and-cfd-options-retail-consumers)). - **Crypto** promotions need a prescribed risk warning and "positive frictions" such as a 24-hour cooling-off period ([FCA](https://www.fca.org.uk/firms/cryptoassets/marketing-uk-consumers)). ## Path 1 — Authorised firm running compliant Telegram Ads This is the cleanest path. Account setup: - **Account type.** A Euro account: it links to your website — external links are a Euro-only feature — as well as to a Telegram channel, bot or Mini App. - **Targeting.** Country: United Kingdom. Language: English. Then topics, or the channels your customers already follow. - **Bid.** On a TON account start from our measured UK level, 0.27 TON per thousand impressions, and raise it only if delivery stalls. For a Euro account we have no UK measurement to offer; start low and let delivery tell you. - **Frequency.** Keep the "views per user" cap low. A finance brand that follows people around reads as spam. The FCA expects each promotion to be compliant on its own, so the risk warning belongs in the ad, not only on the landing page. Telegram gives you 160 characters and no line breaks. For crypto the FCA prescribes the wording, with a short form for media that limit characters ([COBS 4.12A.11R](https://www.handbook.fca.org.uk/handbook/COBS/4/12A.html)): > {Brand}: buy Bitcoin and Ethereum from £100. Don’t invest unless you’re prepared to lose all the money you invest. The short form is for the ad; the full warning still belongs on the page the ad leads to. How you describe your regulatory status in the ad is a decision for your compliance team or approver. Around the ad, make these easy to check: - The firm’s name and reference number on the landing page, so a reader can look it up on the FCA Register. - For CFDs, the standardised warning with your own loss percentage. - For crypto, the cooling-off step in onboarding. - A complaints procedure linked from the landing page. ## Path 2 — Not authorised: keep the UK out of the campaign If you are not FCA-authorised and no authorised firm approves your promotion, the lawful course is not to promote to the UK at all — and to be able to show that you did not. Many guides call this "reverse solicitation" and present it as a loophole. It is not one: an ad campaign cannot create an unsolicited approach, because a paid ad is solicitation. What the law offers instead is article 12 of the Financial Promotion Order: the restriction does not apply to a communication directed only at persons outside the UK ([legislation.gov.uk](https://www.legislation.gov.uk/uksi/2005/1529/article/12)). The article lists what counts towards that, including: - the communication says it is directed only at persons outside the UK and must not be acted on by persons in the UK; - it is not referred to in, or directly accessible from, another communication aimed at the UK; - there are proper systems and procedures to stop UK recipients from engaging in the investment activity. So a "not for UK residents" line is one item on the list, and the systems are what carry the weight. In practice: 1. **In the ad account** the United Kingdom is not in the country list. Target users by country, not by channel: an English-language channel has UK readers, and channel targeting shows the ad to all of them. 2. **On the site** UK visitors cannot open an account. Block by IP and by declared residence at onboarding, and keep the logs. 3. **In the copy** say who the service is for. Whether you may then serve a UK resident who finds you entirely unprompted is a separate legal question, and one for a UK financial-services lawyer rather than an ads guide. ## Path 3 — Non-regulated niche, full UK targeting If the offer is SaaS, B2B tech, e-commerce, consumer goods or a consumer service with no investment angle, the FCA regime does not apply. What does apply is the CAP Code, "the rule book for non-broadcast advertisements, sales promotions and direct marketing communications", which must be followed by all advertisers, agencies and media ([ASA](https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html)). Its section on misleading advertising is the one that matters most to an ad text. Account setup is the same as Path 1 without the financial disclosures. For price, use the measured UK figure below rather than a niche guess: we do not publish a UK figure for SaaS or for any other single niche. Measure cost per click and trial conversion in your own funnel. ## What a thousand impressions costs in the UK — measured Our UK-targeted campaigns so far ran on TON accounts, so the measurement is in TON: | Metric | UK, TON accounts (22 Aug–3 Oct 2026) | |---|---| | CPM | 0.27 TON | | CTR | 3.03% | | Cost per click | 0.009 TON | | Impressions | 2.6M | | Accounts | 8 | We do not publish a per-niche split for the UK: the base is too thin to separate SaaS from fintech or crypto honestly, and we have no Euro-account measurement for the UK yet. For scale, the same TON table shows Germany and the Netherlands at 0.27 TON and the USA at 0.39 TON; the full list is in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). Two niches this measurement says nothing about: - **Gambling.** In Great Britain gambling is licensed by the Gambling Commission, and section 330 of the Gambling Act 2005 makes it an offence to advertise unlawful gambling ([legislation.gov.uk](https://www.legislation.gov.uk/ukpga/2005/19/section/330)). The Commission’s own advice is to promote only operators that hold its licence ([Gambling Commission](https://www.gamblingcommission.gov.uk/licensees-and-businesses/guide/page/sports-sponsorship-and-advertising)). Telegram’s ad guidelines restrict real-money gambling as well. Our launch formats for gambling are described in the [betting and iGaming guide](/guides/betting-igaming-telegram-ads/); they do not change UK law, and meeting it is the advertiser’s responsibility. - **Adult and dating.** A Euro account for this niche starts from a €5,000 ad budget and opens in 4 business days. Under the Online Safety Act, platforms that publish pornographic content must run robust age checks that meet Ofcom’s guidance ([gov.uk](https://www.gov.uk/government/publications/online-safety-act-explainer/online-safety-act-explainer)); that duty sits with whoever runs the destination. ## Adsly setup for UK — exact steps 1. **Open the account.** A Euro account opens in 2 business days. Minimum ad budget €500, or €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. Our UK measurement comes from TON accounts, which link to Telegram destinations only; a Euro World account takes those destinations too and adds website links. [Price your Euro account →](/cabinet/) 2. **Path 1 (authorised).** Country United Kingdom, language English. The copy that goes live is the copy your compliance team or approver signed off, word for word. 3. **Path 2 (not authorised).** The UK stays out of the country list, targeting is by user country rather than by channel, and the landing page blocks UK onboarding. 4. **Path 3 (non-regulated).** A standard United Kingdom campaign. In Adsly Pro Panel you can launch several creative variants at once, edit campaigns in bulk and generate ad texts with AI, instead of building each ad by hand in the native interface. 5. **Access and moderation.** Every account comes with access to the account itself on ads.telegram.org and to Pro Panel on app.adsly.pro. Review is quick: over 98% of the 13,199 campaigns we measured in September 2026 had a decision within three hours. On bids: Telegram sets the minimum CPM on TON accounts at 0.1 TON. We publish no UK "bid floor" beyond that; start near the measured level and adjust by delivery. ## FAQ ### Is Telegram Ads legal for crypto in the UK in 2026? Yes, through one of four routes: the promotion is communicated by an FCA-authorised firm, approved by an authorised firm, communicated by a cryptoasset business registered with the FCA under the Money Laundering Regulations, or covered by an exemption in the Financial Promotion Order. Outside those four it is a criminal offence. ### Does the FCA actually monitor Telegram? Its 2024 social-media guidance covers Telegram by name. The published enforcement numbers are not Telegram-specific: the 1,267 illegal adverts counted in the April 2026 week of action were on Meta platforms. Do not read that as Telegram being out of scope. ### What if my offer originates outside the UK? That does not help. A communication from outside the UK is caught if it is capable of having an effect in the UK, and the FCA applies the crypto regime to overseas firms explicitly. What takes you out of scope is directing the promotion only at people outside the UK, with systems that actually keep UK users out and not just a disclaimer. ### Can I run Telegram Ads without targeting the UK? Yes. Leave the United Kingdom out of the country list and target users by country. That is the whole of Path 2. ### What does an FCA approver charge? There is no public price list, and we do not quote a range we cannot source. Fees are set case by case by the approving firm; ask for quotes. ### Is Telegram Ads in the UK cheaper than Google or Meta? We cannot answer that honestly with one number. Our UK figure is 0.27 TON per thousand impressions on TON accounts, and we have no sourced UK price for Google or Meta to set beside it — nor would a CPM in TON compare directly with one in pounds. Compare on cost per qualified lead in your own funnel. ### Does Adsly approve financial promotions for the FCA regime? No. We are not an FCA-authorised firm and cannot approve a financial promotion. We open the ad account and provide the tools; authorisation or approval is something you bring. ### Can I target London specifically? What this guide promises is country targeting: United Kingdom is an option in the form. The form also has a location field for some countries ([targeting guide](/guides/telegram-ads-targeting-guide/)), but we have not verified which UK locations it offers, so we make no promise about London. Open the form in your account and search before you plan a London-only campaign. ### What about Northern Ireland? The United Kingdom option covers England, Scotland, Wales and Northern Ireland, and the FCA’s rules apply across all four. Gambling is the exception: the Gambling Commission’s jurisdiction is Great Britain, while in Northern Ireland gambling is a devolved matter under the Betting, Gaming, Lotteries and Amusements (NI) Order 1985 ([Gambling Commission](https://www.gamblingcommission.gov.uk/about-us/guide/page/our-role-and-remit-in-northern-ireland)). Advertising across the whole UK, Northern Ireland included, is regulated by the ASA. --- *In the UK the technical setup is the easy half. The compliance half decides whether a campaign runs for a year or is taken down. If you are unsure which path your offer is on, ask us at [@adsly\_pro](https://t.me/adsly_pro) before you fund the account.* --- ## Telegram Ads in the USA — SEC, CFTC and FTC Rules, Measured CPM (2026) URL: https://adsly.pro/guides/telegram-ads-in-usa/ Date: 2026-05-25 Tags: Country Guide, USA, Compliance, SEC Telegram Ads in the USA, measured on our own accounts: 0.39 TON per thousand impressions at 1.97% CTR across 14.8M impressions. And the rules that decide what runs: the SEC–CFTC crypto interpretation of March 2026, FinCEN and state licences, the FTC, state-by-state betting. ## TL;DR The USA is open for Telegram Ads: it is one of the 229 country options in the ad form, on Euro and TON accounts alike. Campaigns we ran for the USA alone cost 0.39 TON per thousand impressions at a 1.97% CTR on TON accounts (14.8M impressions, 12 accounts, 22 August–3 October 2026). We have no Euro-account measurement for the USA yet. Delivery is the easy part. Whether an offer may be advertised to people in the United States is decided by US law, and several regulators share it: - **Crypto — the SEC and the CFTC.** On 17 March 2026 the SEC published an interpretation, joined by the CFTC, that sorts crypto assets into digital commodities, digital collectibles, digital tools, stablecoins and digital securities. Only the last group is a security in itself, but any of them can still be sold as part of an investment contract. Congress has not passed a market-structure law: the Senate vote to take up the CLARITY Act failed 49–50 on 15 September 2026. - **Moving money — FinCEN and the states.** A money services business registers with FinCEN; the states license on top of that, New York through its BitLicense and California through its Digital Financial Assets Law since 1 July 2026. - **Retail forex — the CFTC.** A retail foreign exchange dealer must be registered, and leverage is capped at 50:1 on major currency pairs. - **Claims — the FTC, and the FDA for health.** An advertiser needs a reasonable basis for a claim before the ad runs; a supplement label has to say the product is not intended to treat a disease. - **Betting — state by state.** Sports betting is legal only where a state has legalised it; Telegram’s own guidelines prohibit gambling ads everywhere. Offers with no licence question — SaaS, e-commerce, consumer goods and services, B2B, education — target the USA like any other country. Complying with US law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Who you reach in the USA Telegram does not publish user numbers by country. The figures that circulate for the USA come from statistics aggregators that we could not trace to a primary source, so we do not quote one. What can be sourced: - **A large, connected country.** 324 million internet users in October 2025, 93.1% of the population, with a median age of 38.5 ([DataReportal, Digital 2026: The United States of America](https://datareportal.com/reports/digital-2026-united-states-of-america)). Those are internet users, not Telegram users. - **More iPhone than Android.** iOS carried about 54% of mobile web traffic in the USA in September 2026 and Android 46% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/united-states-of-america)). That is web traffic, not Telegram’s own split, but it tells you which device to test first; the ad form lets you target each separately. - **English first.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) say the language of the targeted channel should match the language of the ad and of the destination (§4.7). Spanish or Russian creative belongs in Spanish- or Russian-language channels, as separate campaigns. - **Mini Apps.** RichAds, an ad network that sells placements inside Telegram Mini Apps, lists the USA first among its "most trending geos for Telegram Mini App ads" in 2026 ([RichAds](https://richads.com/blog/best-geos-to-launch-telegram-ads/), updated September 2026). That is one network’s own data, not a Telegram statistic. How these groups split inside Telegram’s US audience — by city, age or interest — is not something we have measured. ## What a thousand impressions costs in the USA — measured Our US-targeted campaigns have so far run on TON accounts, so the measurement is in TON (single-country campaigns, all niches blended, 22 Aug–3 Oct 2026): | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | TON | 0.39 TON | 1.97% | 0.020 TON | 14.8M | 12 | That is a price in TON, not euros, and we do not convert it; we have no Euro-account measurement for the USA yet. We do not publish a per-niche split for the USA: the base is too thin to separate SaaS from fintech or crypto honestly. What changes from niche to niche in the USA is the law, not the price — the sections below take crypto, forex, health and betting in turn. Prices for other countries: [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). ## The US regulatory map in 30 seconds The USA has no single advertising regulator. Who you answer to depends on what you sell. This is how the map stands in October 2026: - **SEC — securities, and which crypto assets are securities.** The interpretation of 17 March 2026 sets out five categories — digital commodities, digital collectibles, digital tools, stablecoins and digital securities — and explains how a crypto asset that is not itself a security can become subject to an investment contract, and stop being subject to one ([SEC press release 2026-30](https://www.sec.gov/newsroom/press-releases/2026-30-sec-clarifies-application-federal-securities-laws-crypto-assets)). In Jones Day’s reading of the text, it names Bitcoin, Ether, Solana and Dogecoin among the digital commodities, and an investment contract arises when an issuer sells the asset with promises of managerial efforts from which a buyer would reasonably expect profit ([Jones Day](https://www.jonesday.com/en/insights/2026/03/a-longawaited-step-sec-and-cftc-provide-interpretation-for-crypto-asset-taxonomy), March 2026). It is an interpretation, not a statute. - **Congress — no market-structure law yet.** The CLARITY Act would divide oversight of crypto markets between the SEC and the CFTC. On 15 September 2026 the Senate voted 49–50 against taking it up; 60 votes were needed ([Decrypt](https://decrypt.co/378283/clarity-act-fails-senate-hurdle)). Stablecoins do have a federal law: the GENIUS Act, signed on 18 July 2025, requires 100% reserve backing and forbids issuers from claiming that a stablecoin is backed by the US government, federally insured or legal tender ([White House fact sheet](https://www.whitehouse.gov/fact-sheets/2025/07/fact-sheet-president-donald-j-trump-signs-genius-act-into-law/)). - **CFTC — commodities, derivatives and retail forex.** The CFTC joined the March 2026 interpretation and administers the Commodity Exchange Act in line with it. A retail foreign exchange dealer must register ([17 CFR 5.3](https://www.ecfr.gov/current/title-17/chapter-I/part-5/section-5.3)), and the minimum security deposit is 2% of the trade for major currency pairs and 5% for all others — leverage of 50:1 and 20:1 at most ([17 CFR 5.9](https://www.ecfr.gov/current/title-17/chapter-I/part-5/section-5.9)). - **FinCEN and the states — money transmission.** Each money services business must register with the Treasury Department, within 180 days of being established ([FinCEN](https://www.fincen.gov/money-services-business-msb-registration)); FinCEN’s guidance of 9 May 2019 explains how those rules apply to business models built on convertible virtual currency ([FIN-2019-G001](https://www.fincen.gov/resources/statutes-regulations/guidance/application-fincens-regulations-certain-business-models)). The states license separately. In New York no one may engage in virtual currency business activity without a licence from the superintendent ([23 NYCRR 200.3](https://www.law.cornell.edu/regulations/new-york/23-NYCRR-200.3)). In California, since 1 July 2026 a crypto company serving Californians must hold a Digital Financial Assets Law licence or have filed a completed application ([DFPI](https://dfpi.ca.gov/regulated-industries/digital-financial-assets/)). - **FTC — every claim, in every niche.** Under FTC law an advertiser must have a reasonable basis for a product claim before the ad runs, and the FTC has acted not only against marketers but also against ad agencies and others who took part in deceptive promotion ([FTC, Health Products Compliance Guidance](https://www.ftc.gov/business-guidance/resources/health-products-compliance-guidance), December 2022). - **FDA — health products.** The FTC and the FDA share jurisdiction over supplement marketing. On the label, a dietary supplement that makes a structure-or-function claim must carry the words "This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease." ([21 CFR 101.93](https://www.ecfr.gov/current/title-21/section-101.93)). - **The states — betting and adult content.** Sports betting is legal state by state: Missouri became the 39th state to legalise it, with its launch set for 1 December 2025 ([Covers](https://www.covers.com/industry/missouri-sports-betting-launch-set-for-dec-1), May 2025). States may also require proof of age before sexual content is shown: the Supreme Court upheld the Texas law in Free Speech Coalition v. Paxton on 27 June 2025 ([opinion](https://www.supremecourt.gov/opinions/24pdf/23-1122_3e04.pdf)). What that means for an ad: 1. **A crypto exchange or wallet** should be able to show its FinCEN registration and the state licences for the states it serves. The licences are state by state; the country option in the ad form is the USA as a whole. 2. **A token** needs a view on which of the five categories it falls in. Copy that promises profit from the team’s future work describes exactly what the interpretation calls an investment contract. 3. **Yield and guarantees.** "Guaranteed return" fails twice: Telegram’s guidelines prohibit "offers of investment with guaranteed return" (§5.7), and under FTC law a claim needs a reasonable basis before it runs. 4. **Education** — courses, newsletters, market explainers — is a different product from a trading service. Where the line to investment advice sits is a question for a US securities lawyer. ## Path 1 — a registered firm, country = USA A Euro account — a World account — with campaigns targeting the USA, English creative, and the registration your product needs in place before the first ad. Start from our measured US level (0.39 TON per thousand impressions on TON accounts) and raise the bid only if delivery stalls. Telegram allows 160 characters per ad text, so a disclosure has to be short; the longer versions below belong on the landing page. They show the framing and are not legal wording: **Registered crypto exchange:** > {Brand}. Registered MSB with FinCEN. Trade BTC, ETH and 30+ assets. Trading carries risk; assets are not FDIC-insured. NMLS #{number}. Available in {state list}. **Securities offering under Reg A+:** > {Brand} Reg A+ offering, qualified by the SEC. Open to all US investors. Read the offering circular at {link}. Investing involves risk of loss. **Fintech (banking-as-a-service, BaaS):** > {Brand}. Banking services provided by {partner bank}, Member FDIC. Mobile checking with no overdraft fees. APR varies; see terms. **TON mini-app launch:** > Earn TON rewards in {app name}. New game / loyalty / quiz app live on Telegram. Withdraw to your wallet. Free to play. Regulation A lets a company raise up to $20 million in twelve months under Tier 1 and up to $75 million under Tier 2 ([SEC](https://www.sec.gov/resources-small-businesses/exempt-offerings/regulation)). Do not write "registered", "qualified" or "Member FDIC" unless it is true. ## Path 2 — a firm without US registration A paid ad aimed at US residents is solicitation, so an ad campaign cannot produce a customer who "came on their own". Whether an unregistered firm may serve a US resident who really did come on their own initiative is a question for US counsel, not for an ad guide. What the ad account can do is keep the USA out of the campaign: - The USA is not in the campaign’s country list. The form targets the countries you select; leave the USA unselected. - The creative does not address Americans: no dollar pricing, no US payment methods, no US states named. - Users are targeted by country, not by channel. Channel targeting describes the place, not the reader, so an ad placed in an English-language trading channel is shown to that channel’s readers in the USA too. Blocking US visitors on the landing page and refusing US documents at onboarding is your own compliance work. A line saying "not for US residents" under a campaign that targets the USA changes nothing. ## Path 3 — no licence question, full US targeting SaaS, B2B, e-commerce and consumer products use the standard setup with the USA as the country. Price against the measured US level above rather than a per-niche guess, and measure cost per click in your own funnel. Write for Americans rather than for "English speakers": dollar prices, the payment methods your US buyers already use, US proof points. We have not measured how much that changes click-through, so treat it as a test, not a rule. ## Mini Apps — what we can and cannot say about the USA A Mini App is an ordinary destination on both account types, and a Euro World account runs a Mini App launch next to any website campaign. What we can put a source on: - **One external signal.** RichAds lists the USA first among its trending countries for Mini App ads in 2026. That is its own inventory, not Telegram’s data. - **One number of ours, and it is not US-specific.** On our Euro accounts in September 2026 a click to a Mini App cost €0.038, against €0.223 to a bot, €0.266 to a website and €0.355 to a channel — all countries together, and the Mini App row rests on six accounts, so it is thin. - **What we do not have.** No cost per install, no retention figure and no withdrawal data for the USA. Measure them in your own funnel. ## Adsly setup for the USA 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and the USA is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target the USA or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing; forex stays at €500; nutra, dating and adult, and binary options start at €5,000 and open in 4 business days. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Access.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. 4. **Targeting.** Country: USA. Language: English. Then topics — "Economy & Finance", "Cryptocurrencies" and "Technology & Internet" are exact names from the form — or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for the USA is visible in the account, and we have not measured city-level campaigns. 5. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 6. **Timing.** We have no hour-of-day data for the USA, so we publish no "best hours". Run for a week, then read the hourly analytics of your own campaigns. 7. **Moderation.** Expect a decision within hours: over 98% of the 13,199 campaigns we measured in September 2026 had one within three hours. Across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. Opening an account does not approve any ad. ## Who is responsible for what Adsly opens the account and gives you the tools. What may be advertised to people in the United States is decided by US law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Gambling and betting.** Telegram’s ad guidelines prohibit gambling ads: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)), and its examples name sports betting and fantasy sports. With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes US law: betting is legal only state by state, so check each state with local counsel. - **Crypto, securities and forex.** The registration questions above are yours to answer before launch, with US counsel if the offer is anywhere near the line. The licence and compliance with US law are the advertiser’s responsibility; an open account says nothing about them. - **Health and supplements.** Telegram’s guidelines say promoted products must comply with all local regulations and list products with unverified health claims among prohibited content (§5.8). In the USA that means proof for every health claim under FTC law, and the FDA disclaimer itself says what a supplement may not promise: to diagnose, treat, cure or prevent a disease. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, education, consumer offers — runs with the USA as the target and no licence layer. ## FAQ ### Is Telegram Ads available in the USA in 2026? Yes. The USA is a country option on Euro and TON accounts, and our TON accounts served 14.8M US-targeted impressions between 22 August and 3 October 2026. ### Can I advertise crypto to US users? A registered business can: FinCEN registration, the state licences for the states it serves, and a product that is not an unregistered security. Since 17 March 2026 the SEC’s interpretation gives a taxonomy to work from — digital commodities, collectibles, tools and stablecoins are not securities in themselves, digital securities are — but the way a token is sold can still make the sale an investment contract. Keep profit promises out of the copy. ### What happened to the CLARITY Act? On 15 September 2026 the Senate voted 49–50 against taking the bill up; 60 votes were needed, and Senate leaders can bring it back. Until a law passes, the March 2026 interpretation is the working reference, and it can be revised more easily than a statute. ### What about Reg A+ offerings on Telegram? Regulation A allows up to $20 million in twelve months under Tier 1 and $75 million under Tier 2. What an ad for such an offering must say and link to is a question for your securities counsel. On Telegram’s side, §5.7 prohibits offers of investment with guaranteed return. We have not measured campaigns for securities offerings. ### Are Mini Apps a fit for the USA? A Mini App is an ordinary destination on both account types. The only external signal we can cite is RichAds listing the USA first among its trending countries for Mini App ads in 2026. Our own Mini App click price — €0.038 on Euro accounts in September 2026 — is not US-specific and rests on six accounts. ### Many states now license sports betting. Can a licensed sportsbook advertise? Telegram’s guidelines (§5.6) prohibit gambling ads and name sports betting; a state licence does not change that text. With us gambling runs only as an official gambling account (ad budget from €25,000) or as a test launch on our infrastructure (ad budget from €5,000) — see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). US law is a separate question, state by state. ### Can I target only New York, or only some states? The country option is the USA. The ad form also has a Locations field that searches locations inside the selected country. Which locations it offers for the USA is visible in your account; we have not measured state- or city-level campaigns, so we promise nothing about a New-York-only campaign. Targeting the channels a New York audience reads is the other route. ### How do I keep US users out of a campaign? Do not select the USA in the country list, and target by country rather than by channel: an ad placed in a channel is shown to that channel’s readers wherever they are. Blocking US visitors on the landing page is your own work. ### Will Telegram moderation reject my US crypto or securities ad? Moderation reviews each ad against Telegram’s guidelines, not against US securities law. Across all niches 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved; we publish no approval rate by niche. An approved ad is not a legal opinion. ### Is the USA more expensive than Brazil? On our TON accounts, no: the USA measured 0.39 TON per thousand impressions, Brazil 0.61 TON. In euros there is nothing to compare: we have no Euro-account measurement for the USA, while Brazil on Euro accounts is €2.22. ### Does Adsly help with SEC, FinCEN or state registration? No. That is work for US counsel. We open the ad account and provide the tools to run it. --- *The USA is a market where buying the impressions is the easy half: 0.39 TON per thousand on our TON accounts. The other half is knowing which regulator your offer answers to, and in 2026 that map moved. Not sure where your offer sits? Ask us at [@adsly\_pro](https://t.me/adsly_pro) before you fund the account.* --- ## Telegram Ads in Uzbekistan — NAPP Crypto Licences, Wallet in Telegram and Measured CPMs (2026) URL: https://adsly.pro/guides/telegram-ads-in-uzbekistan/ Date: 2026-05-25 Tags: Country Guide, Uzbekistan, CIS, Central Asia, Compliance Telegram Ads in Uzbekistan, measured on our Euro accounts: €0.20 CPM, 0.90% CTR, €0.023 per click over 6.4M impressions. Crypto only through NAPP-licensed providers, the stablecoin sandbox of 2026, what the Law on Advertising requires and the account setup. ## TL;DR Uzbekistan is open for Telegram Ads on Euro and TON accounts, and it is the cheapest country we have measured on Euro accounts: - **Price.** €0.20 CPM, 0.90% CTR, €0.023 per click across 6.4M impressions on 2 Euro accounts (3 October 2026). On TON accounts: 0.26 TON per thousand impressions over 5.5M impressions. - **Audience.** 33.1 million internet users in October 2025, 89.0% of the population, median age 27.0 ([DataReportal, Digital 2026: Uzbekistan](https://datareportal.com/reports/digital-2026-uzbekistan)). - **Crypto goes through licensed providers only.** Since 1 January 2023 residents may buy, sell and exchange crypto-assets only through national service providers licensed by the National Agency for Perspective Projects (NAPP) ([NAPP](https://napp.uz/en/news/axborot-xabar)). - **Wallet in Telegram is licensed there.** It launched in Uzbekistan on 9 December 2025 under an NAPP licence, with payment by Humo, Visa and Mastercard cards ([Times of Central Asia](https://timesca.com/wallet-in-telegram-launches-in-uzbekistan-expanding-crypto-access-to-millions/)). - **Stablecoins are in a sandbox.** A special legal regime for stablecoin payments started on 1 January 2026, run by NAPP together with the Central Bank. - **Gambling.** Article 46 of the Law on Advertising prohibits advertising of gambling and other risk-based games, including online; Telegram’s guidelines prohibit gambling ads as well. Offers with no licence question — SaaS, B2B, e-commerce, education, consumer goods and services — target Uzbekistan like any other country. Complying with Uzbek law is the advertiser’s responsibility; this guide maps the rules and links the sources, and it is not legal advice. ## Who you reach in Uzbekistan Telegram does not publish user numbers by country. What can be sourced: - **A young country that is mostly online.** 33.1 million internet users in October 2025, 89.0% of a population of 37.2 million; median age 27.0; about half the population lives in cities ([DataReportal, Digital 2026: Uzbekistan](https://datareportal.com/reports/digital-2026-uzbekistan)). Those are internet users, not Telegram users. - **Telegram is the default messenger.** Reporting on the Wallet launch, the Times of Central Asia wrote that it opened crypto access to more than 27 million local users and that Telegram usage exceeds 88% of the internet-connected population ([Times of Central Asia, December 2025](https://timesca.com/wallet-in-telegram-launches-in-uzbekistan-expanding-crypto-access-to-millions/)). That is the publication’s figure, not Telegram’s. - **Android.** Android carried about 82% of mobile web traffic in Uzbekistan in September 2026 and iOS 18% ([StatCounter](https://gs.statcounter.com/os-market-share/mobile/uzbekistan)). That is web traffic, not Telegram’s own split. - **Uzbek and Russian.** Telegram’s [ad guidelines](https://ads.telegram.org/guidelines) (§4.7) say the language of the targeted channel should match the language of the ad and of the destination, so each language needs its own creative and its own campaign. We have no measured split of the audience by language, city or interest. ## What it costs — measured on our accounts Our own Euro accounts, campaigns targeted at Uzbekistan only, all niches blended, as of 3 October 2026: | Metric | Uzbekistan | For comparison: Russia | |---|---|---| | CPM | €0.20 | €2.68 | | CTR | 0.90% | 0.65% | | Cost per click | €0.023 | €0.415 | | Impressions | 6.4M | 163.0M | | Accounts | 2 | 62 | The same thousand impressions cost about thirteen times less than in Russia. Two accounts carry those numbers, so treat them as a direction. Our TON accounts also ran Uzbekistan-targeted campaigns — 5.5M impressions at 0.26 TON per thousand on 7 accounts — priced in TON, so not on this table. We do not publish a per-niche breakdown: split by niche, each row would describe one advertiser, not the market. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has the full table. ## The NAPP regime in 30 seconds One agency holds the crypto file in Uzbekistan: the National Agency for Perspective Projects (NAPP). What it has put in place: - **Licensed providers only.** From 1 January 2023 all operations with crypto-assets — purchase, sale, exchange — must go through national service providers; NAPP calls transactions on platforms without an Uzbek licence a violation of the law that entails administrative, criminal and other liability ([NAPP, 29 December 2022](https://napp.uz/en/news/axborot-xabar)). - **Not a means of payment.** NAPP’s requirements for advertising crypto services oblige companies to state that crypto-assets are not a means of payment in Uzbekistan, except in cases established by legislation; the same requirements ban promises of returns, "easy enrichment" wording and discounts on crypto services ([Spot.uz, 3 March 2026](https://www.spot.uz/ru/2026/03/03/crypto-exceptions/)). - **The stablecoin sandbox.** A presidential resolution of 27 November 2025 created a special legal regime for stablecoins from 1 January 2026, supervised by NAPP and the Central Bank; the sandbox regulation was registered by the Ministry of Justice under No. 3818, and on 2 September 2026 the HUMO stable token, pegged one to one to the sum, entered NAPP’s register for a twelve-month pilot ([Anhor.uz, 11 September 2026](https://anhor.uz/ru/banki/steyblkoin-humo-uzbekistan-testirovanie)). - **Tokenised stocks, as a pilot.** On 5 March 2026 Wallet in Telegram added a Crypto Stocks section with more than 60 tokenised shares and ETFs for a one-month pilot with the exchange Asterium ([Times of Central Asia](https://timesca.com/telegram-wallet-launches-crypto-stocks-pilot-for-27-million-users-in-uzbekistan/)). What that means for an ad: 1. **A crypto service needs an NAPP licence before it advertises to residents.** A foreign exchange without one is, in NAPP’s wording, a platform on which residents’ transactions break the law. An ad aimed at Uzbekistan does not change that. 2. **Say what the regulator wants said.** Not a means of payment; no promised return; no "get rich" tone; no discounts on the crypto service itself. 3. **Do not borrow someone else’s licence.** "NAPP-licensed" in the ad must be your own licence, not Wallet’s or a partner’s. 4. **Stablecoin payments exist only inside the sandbox.** An offer to pay with stablecoins outside it describes something the law does not yet allow. ## Ad copy that fits the rules Telegram allows 160 characters per ad. One rule decides the language: article 6 of the [Law on Advertising](https://lex.uz/ru/docs/6052633) says advertising in Uzbekistan is distributed in the state language, Uzbek, and a translation may be added in other languages as long as it does not distort the meaning. So the Uzbek version is the one the law expects, and Russian is the addition. How that applies to a placement in a messenger is a question for local counsel. **Crypto exchange with an NAPP licence (Uzbek):** > {Brend} — NAPP litsenziyasiga ega kripto-birja, №{raqam}. Kripto-aktivlar O‘zbekistonda to‘lov vositasi emas. Kiritilgan mablag‘ni yo‘qotish mumkin. **The same offer in Russian:** > {Бренд} — криптобиржа с лицензией НАПП №{номер}. Крипто-активы не являются средством платежа в Узбекистане. Вложенные средства можно потерять. **E-commerce (Uzbek):** > {Brend}: {mahsulot} O‘zbekiston bo‘ylab yetkazib beriladi. Humo va Uzcard orqali to‘lov. **SaaS / B2B (Russian):** > {Продукт}: автоматизация продаж в Telegram. Поддержка на русском и узбекском. Тарифы в сумах. There is no example for a crypto service without a licence, on purpose: no wording turns an unlicensed service into a licensed one. ## Adsly setup for Uzbekistan 1. **Pick a Euro account.** It can link to a website as well as to a channel, bot or Mini App, add a custom button and have a declined ad escalated to a human through us. A TON account links to Telegram destinations only: channels, bots and Mini Apps. Both use the same targeting form since 22 August 2026, and Uzbekistan is not among the four countries where TON-funded ads are not served (Russia, Ukraine, Israel and Palestine). We have measured Uzbekistan on both account types. 2. **Opening.** A Euro account opens in 2 business days as a World account: its campaigns can target Uzbekistan or any other available country. Minimum ad budget: €500; €1,000 for crypto and for stocks and investing. Payment in any cryptocurrency, no KYC. [Price your Euro account →](/cabinet/) 3. **Targeting.** Country: Uzbekistan. Language: Uzbek and Russian as separate campaigns. Then topics or the channels your customers already follow. The form also has a Locations field that searches locations inside the selected country; which ones it offers for Uzbekistan is visible in the account, and we have not measured city-level campaigns. 4. **Frequency.** Views per User: start at 1–2 (the form allows 1 to 4). 5. **Timing.** We have no hour-of-day data for Uzbekistan, so we publish no "best hours". Read the hourly analytics of your own campaigns. 6. **Access and moderation.** You get the account itself on ads.telegram.org and the Adsly Pro Panel on app.adsly.pro. Over 98% of the 13,199 campaigns we measured in September 2026 had a moderation decision within three hours; across all niches, 95.6% of reviewed ads on our Euro accounts and 86.8% on TON accounts end up approved. ## Where the legal line runs Adsly opens the account and gives you the tools. We do not verify licences, and opening an account does not approve any ad. What may be advertised to people in Uzbekistan is decided by Uzbek law and by Telegram’s moderation, and that responsibility stays with the advertiser: - **Crypto.** The licence question above is yours to answer before launch. Residents may deal only through NAPP-licensed providers, and NAPP’s advertising requirements apply to the copy. - **Securities and services that raise money from the public.** Article 42 of the Law on Advertising allows such advertising only with the licence or permit for that activity, prohibits guaranteeing income and requires a warning that the service may lead to a loss of capital. Telegram’s guidelines (§5.7) separately list "offers of investment with guaranteed return" among prohibited financial content. - **Gambling and betting.** Article 46 of the Law on Advertising: advertising of gambling and other risk-based games, including those organised over the internet, is not permitted. Online betting has been a licensed activity under NAPP since 1 January 2025 ([Gazeta.uz, 26 April 2024](https://www.gazeta.uz/en/2024/04/26/napp)), but the advertising ban stands in the text of the law. Telegram’s ad guidelines prohibit gambling ads too: §5.6 says ads must not promote "online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value" ([guidelines](https://ads.telegram.org/guidelines)). With us gambling runs in two formats only — an official gambling account, ad budget from €25,000, or a test launch on our infrastructure, ad budget from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Neither changes Uzbek law. - **Pharma and CBD.** We do not take them, in any country. - **Everything else** — SaaS, B2B, e-commerce, education, non-financial consumer offers — runs with Uzbekistan as the target and no licence layer. ## FAQ ### Is Telegram Ads available in Uzbekistan in 2026? Yes. Uzbekistan is a country option on Euro and TON accounts, and our own campaigns delivered there on both: 6.4M impressions on Euro accounts and 5.5M on TON accounts. ### What is Wallet in Telegram and how does it affect ads? It is a crypto wallet built into the Telegram app. It launched in Uzbekistan on 9 December 2025 under an NAPP licence, so residents can buy, hold and transfer crypto without leaving the messenger. For an advertiser it shows where the bar is: a crypto service reaches Uzbek users legally when it holds an NAPP licence. It does not lend that licence to anyone else’s ad. ### Should I run Russian or Uzbek creative? Both, as separate campaigns. Telegram’s guidelines expect the ad, the channel and the destination to share a language, and the Law on Advertising makes Uzbek the language of advertising with other languages as an addition. We have no measured data on which language performs better, so test them against each other. ### What is the 2026 stablecoin sandbox? A special legal regime, in force since 1 January 2026 and run by NAPP with the Central Bank, in which stablecoins are tested as a means of payment. Its first registered token is HUMO, pegged one to one to the sum, in a twelve-month pilot since September 2026. Outside the sandbox crypto-assets are still not a means of payment. ### Are tokenised stocks a niche to advertise? So far it is a pilot: Wallet’s Crypto Stocks section ran for one month from 5 March 2026 with more than 60 tokenised shares and ETFs. If your product is in that field, the licence question comes first; article 42 of the Law on Advertising covers securities and bans promised income. ### Why are CPMs in Uzbekistan lower than in Kazakhstan? We can only say what we measured: €0.20 CPM over 6.4M impressions in Uzbekistan on Euro accounts, and €1.09 in Kazakhstan on a very thin base of about 11,000 impressions. Fewer advertisers bidding for the same audience is the likely reason, but that is an inference, not a measurement. Whether a cheap impression turns into revenue depends on your offer — measure it with postbacks. ### Can I reach Russian speakers in Uzbekistan separately? The targeting form has a language option next to the country, and you can target specific Russian-language channels. We have not measured how the audience splits by language, so we publish no share for either. ### Can I advertise betting now that it is licensed? Not on the strength of the licence alone. Article 46 of the Law on Advertising still prohibits advertising of risk-based games, and Telegram’s guidelines prohibit gambling ads. Whether and how a licensed operator may promote itself is a question for Uzbek counsel. ### Does Adsly help with an NAPP licence? No. Licensing is a project for an Uzbek law firm. We open the ad account and provide the tools to run it; we do not check licences, and opening the account is not an approval of your ad. --- *Uzbekistan is the cheapest country in our Euro table and one of the few where the crypto rules are written down: licensed providers only, no payment use outside the sandbox, no promised returns, no gambling ads. Get the licence question answered first — the rest is an ordinary campaign in two languages. Questions about the account: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads in Vietnam — Crypto Pilot Rules, the Telegram Block, Measured CPM (2026) URL: https://adsly.pro/guides/telegram-ads-in-vietnam/ Date: 2026-05-25 Tags: Country Guide, Vietnam, SEA, GameFi, Compliance Vietnam recognised digital assets in law from 1 January 2026 and runs a five-year crypto pilot, but had licensed no exchange as of 30 August 2026, and in May 2025 it ordered carriers to block Telegram. Measured on our TON accounts: 4.09 TON CPM (1.0M impressions, three accounts). ## TL;DR Vietnam has a new crypto framework with no licensed exchange yet, a government order to block Telegram, and the highest TON price we have measured: - **The law**: the Law on Digital Technology Industry, in force since 1 January 2026, recognises digital assets as property ([Conventus Law](https://conventuslaw.com/featured-content/vietnams-crypto-asset-regulation-framework-from-gray-zone-to-a-controlled-pilot-market/), April 2026). - **The pilot**: Resolution 05/2025/NQ-CP of 9 September 2025 opened a five-year pilot market: licensed providers, at least VND 10 trillion of charter capital, everything in Vietnamese dong ([Vietnam Law & Legal Forum](https://vietnamlawmagazine.vn/government-resolves-to-facilitate-crypto-asset-market-operation-75266.html), 2025). - **No licence yet**: "Vietnam has yet to license a crypto asset exchange"; five companies had passed the first assessment ([Vietnam Law & Legal Forum](https://vietnamlawmagazine.vn/vietnam-moves-to-build-safer-crypto-asset-market-80488.html), 30 August 2026). - **Telegram itself**: in May 2025 the Ministry of Science and Technology ordered telecom providers to block Telegram ([Al Jazeera](https://www.aljazeera.com/news/2025/5/24/vietnam-orders-ban-on-popular-messaging-app), May 2025). - **Measured CPM**: 4.09 TON per thousand impressions on our TON accounts, 22 Aug–3 Oct 2026 (1.0M impressions, three accounts) — the most expensive row in our TON table. No Euro-account measurement for Vietnam yet. What runs: GameFi with variable rewards, fintech, e-commerce, SaaS, mainstream consumer offers. What needs caution: any claim to hold a Vietnamese crypto licence (none had been issued as of 30 August 2026), token offers, offshore forex. ## The 2026 framework in 30 seconds Vietnam moved crypto from a grey zone to a controlled pilot: - **Law on Digital Technology Industry.** Passed in June 2025, in force since 1 January 2026; it recognises digital assets as property ([Conventus Law](https://conventuslaw.com/featured-content/vietnams-crypto-asset-regulation-framework-from-gray-zone-to-a-controlled-pilot-market/), April 2026). - **Resolution 05/2025/NQ-CP (9 September 2025).** A five-year pilot. Offering, issuance, trading and payment of crypto assets must be in Vietnamese dong. A service provider needs at least VND 10 trillion of charter capital. Crypto assets may be issued only on real underlying assets and offered only to foreign investors. Six months after the first provider is licensed, domestic investors must trade through licensed providers ([Vietnam Law & Legal Forum](https://vietnamlawmagazine.vn/government-resolves-to-facilitate-crypto-asset-market-operation-75266.html), 2025). - **Decision 96/QD-BTC (20 January 2026).** The Ministry of Finance opened the licensing procedures ([Tilleke & Gibbins](https://www.tilleke.com/insights/vietnam-begins-accepting-license-applications-for-crypto-asset-trading-platforms/), 2026). - **Decree 284/2026/ND-CP (16 July 2026).** Administrative penalties for crypto-asset violations, in effect from 1 September 2026, including fines of VND 30–50 million for domestic investors who trade through unlicensed platforms once the six-month period has run ([Vietnam Law & Legal Forum](https://vietnamlawmagazine.vn/vietnam-moves-to-build-safer-crypto-asset-market-80488.html), August 2026). Where it stood on 30 August 2026: no exchange licensed, five applicants past the first assessment. For Telegram Ads this means nobody can truthfully advertise a Vietnamese crypto licence today. What the pilot means for an offshore exchange that advertises to people in Vietnam is a question for your counsel, not for us. ## Audience reality Start with the uncomfortable fact: the telecom department of Vietnam’s Ministry of Science and Technology ordered providers to block Telegram in a letter dated 21 May 2025 ([Al Jazeera](https://www.aljazeera.com/news/2025/5/24/vietnam-orders-ban-on-popular-messaging-app), May 2025). We have found no announcement that the order was lifted. Campaigns targeted at Vietnam on our TON accounts still delivered 1.0 million impressions between 22 August and 3 October 2026, so ads do reach users there; how much of the audience the block removed, we cannot tell you. What else can be sourced: - **Online population.** 85.6 million internet users in October 2025, 84.2% of the population, with a median age of 33.4 ([DataReportal Digital 2026: Vietnam](https://datareportal.com/reports/digital-2026-vietnam)). The report does not list Telegram, and we know of no reliable public count of Telegram users in the country. - **Crypto.** Chainalysis ranked Vietnam 4th in its [2025 Global Crypto Adoption Index](https://www.chainalysis.com/blog/2025-global-crypto-adoption-index/) and 18th in the [2026 edition](https://www.chainalysis.com/blog/2026-global-crypto-adoption-index/), which uses a new methodology. - **GameFi.** Sky Mavis, the company behind Axie Infinity, is based in Vietnam ([AFP via VnExpress](https://e.vnexpress.net/news/world/life-changing-or-scam-axie-infinity-helps-philippines-poor-earn-4427737.html), February 2022). Vietnamese or English is a test. Telegram requires the ad language to match the language of the channel it runs in (ad guidelines, §4.7), so Vietnamese-language channels get Vietnamese creative. ## What a thousand impressions costs — measured Our own accounts, campaigns targeted at Vietnam only, all niches blended, as of 3 October 2026. Euro accounts are billed in euros and TON accounts in TON; the two are never converted into each other. | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | TON (in TON, 22 Aug–3 Oct 2026) | 4.09 TON | 8.33% | 0.073 TON | 1.0M | 3 | We have no Euro-account measurement for Vietnam yet, so there is no euro price to quote. Three accounts only; Vietnam is the most expensive row in our TON table. We do not publish a per-niche split: the base is too thin to separate one niche from another honestly. Country-by-country tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Ad copy that stays inside the rules **Crypto, for a provider licensed by the Ministry of Finance (none had been licensed as of 30 August 2026):** > {Brand}: giao dịch Bitcoin & Ethereum tại Việt Nam. Hoạt động theo Luật Công nghiệp Công nghệ số 2026. Đầu tư tiền mã hóa có rủi ro. > ({Brand}: trade BTC & ETH in Vietnam. Operating under the 2026 Digital Technology Industry law. Crypto investment carries risk.) **GameFi / P2E:** > Chơi {GAME}, nhận {TOKEN}. Miễn phí. Phần thưởng thay đổi. Rút về ví của bạn. > (Play {GAME}, earn {TOKEN}. Free. Rewards vary. Withdraw to your wallet.) **Fintech:** > {App}: chuyển tiền, thanh toán — nhanh và an toàn. Được cấp phép. > ({App}: transfers and payments — fast and safe. Licensed.) What does not belong in an ad: "lợi nhuận đảm bảo" (guaranteed profit), which Telegram’s guidelines prohibit (§5.7), and a Ministry of Finance licence the advertiser does not hold. ## Adsly setup for Vietnam 1. **Account.** A Euro account — a World account whose campaigns can target Vietnam. It links to websites as well as to channels, bots and Mini Apps, so a game that lives in a Mini App runs on it too. TON accounts have used the same country targeting since 22 August 2026 but link to Telegram destinations only. 2. **Minimum ad budget by niche.** Crypto, GameFi, token launches and stocks/investing: €1,000 per account. Fintech, e-commerce, SaaS and other standard niches: €500 per account. One Euro account covers both the website funnel and the Mini App, so one crypto or GameFi offer needs one €1,000 ad budget. 3. **Opening.** A Euro account opens in 2 business days, paperwork on our EU entity, payment in any cryptocurrency. You get the account itself on ads.telegram.org and Adsly Pro Panel. 4. **Creative.** Vietnamese for Vietnamese-language channels. We have no measured split by language, so test before you scale. 5. **Targeting.** Vietnam as the country, or a hand-picked list of crypto, GameFi and e-commerce channels. 6. **Views per user.** The campaign form lets you set 1 to 4 daily views per user. Start low and raise it only if delivery is slow. ## What we won't take - A crypto provider claiming a Ministry of Finance licence it does not hold. - "Guaranteed profit" copy. - Offshore forex brokers targeting Vietnam directly. - Gambling as an ordinary campaign: Telegram’s guidelines prohibit gambling ads outright (§5.6). ## FAQ ### Is Telegram blocked in Vietnam? The government ordered it. A letter from the telecom department of the Ministry of Science and Technology, dated 21 May 2025, told providers to block Telegram, and we have found no announcement that the order was lifted. Our Vietnam-targeted campaigns still delivered 1.0 million impressions between 22 August and 3 October 2026. Plan a test budget, not a launch budget. ### Is crypto legal in Vietnam in 2026? Digital assets are recognised in law since 1 January 2026, and a five-year pilot market exists on paper. In practice Vietnam had not licensed a single exchange as of 30 August 2026; five applicants had passed the first assessment. ### How does Vietnam rank for crypto adoption? 4th in the Chainalysis 2025 index and 18th in the 2026 edition, which changed its methodology. Quote the rank with its year: "number one in the world" is not what either edition says. ### Can I advertise a crypto exchange now? Not as a Vietnam-licensed one: no licence had been issued as of 30 August 2026. Under Resolution 05, domestic investors will have to trade through licensed providers six months after the first licence is granted, and Decree 284/2026 sets fines for those who do not. Whether an offshore exchange should advertise to people in Vietnam in the meantime is a decision for your counsel. ### Vietnamese or English creative? We have no measured split by language for Vietnam. Match the ad language to the channel language, as Telegram’s guidelines require; for Vietnamese-language channels that means Vietnamese. ### Why is Vietnam linked to GameFi? Sky Mavis, the company behind Axie Infinity, is based in Vietnam. That is history, not a measurement: we have no data on how GameFi campaigns perform in Vietnam, so we make no performance promise. ### What about token launches? Under Resolution 05, crypto assets issued in Vietnam must rest on real underlying assets and may be offered only to foreign investors. A token launch is priced as a crypto niche with us (€1,000 minimum ad budget); the copy rules are in the [token launches guide](/guides/euro-cabinet-for-token-launches/). ### Can I run gambling? Not as an ordinary campaign. Telegram’s ad guidelines prohibit gambling ads outright ([§5.6](https://ads.telegram.org/guidelines)), in every country. How operators run anyway, and what it costs, is in the [gambling policy guide](/guides/telegram-ads-gambling-policy/); this guide does not treat Vietnam as a gambling market. ### Does Adsly verify Ministry of Finance licences? Yes. If an ad claims a Vietnamese licence, we ask for it and check it before the ad goes out. As of 30 August 2026 there was no licence to show. --- *Vietnam recognised digital assets in law from 1 January 2026 and built a five-year pilot around licensed, dong-only providers, but had licensed no exchange as of 30 August 2026. The government also ordered carriers to block Telegram in May 2025, and still our Vietnam-targeted TON campaigns delivered 1.0 million impressions at 4.09 TON per thousand, the highest price in our TON table. Test with a small budget, claim no licence you do not hold, and budget €1,000 for a crypto or GameFi account, €500 for a standard niche.* --- ## TON Telegram Ads Cabinet: How to Open, Fund & Manage (2026 Guide) URL: https://adsly.pro/guides/ton-cabinet-getting-started/ Date: 2026-05-16 Tags: TON Cabinet, Getting Started How to open a TON Telegram Ads cabinet through Adsly's EU entity: flat 25% commission for regular niches, €500 minimum ad budget (€1,000 for crypto and stocks), country targeting since August 2026, Telegram destinations only, step-by-step setup. ## What is a TON Telegram Ads cabinet? A TON cabinet is a Telegram Ads account funded in TON's own currency — Toncoin until June 2026, when Pavel Durov [announced](https://t.me/durov/521) that it is becoming Gram; TON remains the name of the blockchain. Telegram launched TON-funded ads as a self-serve alternative to the older Euro partner path: you open the account yourself on ads.telegram.org, fund it from your own wallet, and start running ads — no business documents, no agency reseller, no EUR invoicing. Targeting is no longer the trade-off. Since 22 August 2026 a TON cabinet uses the same targeting form as a Euro cabinet: countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search. What a TON cabinet still cannot do: its ads **only link to Telegram destinations** — channels, bots, Mini Apps — it has no custom button and no in-stream video, and TON-funded ads are **not served in Russia, Ukraine, Israel or Palestine**. For many campaigns that is enough: a lower commission, crypto funding and the same targeting. For others — anything that needs an external landing page, an audience in those four countries, or a human to escalate a declined ad to — Euro cabinets remain the better tool. ## Self-serve TON vs TON through Adsly: what changes When you open a TON cabinet yourself on `ads.telegram.org`, you do everything on your own: set up a wallet, buy and bridge the currency, fund the account and deal with moderation alone. When you open a TON cabinet through Adsly, the cabinet is opened on the **Adsly EU entity** — the same legal entity that hosts our Euro cabinets. You skip the entire wallet-setup, crypto-bridging, and TON-funding workflow — we accept any crypto (USDT, BTC, ETH, TON, etc.) and convert to TON for the cabinet deposit at the exchange rate snapshot taken when your invoice is created. You get access to the cabinet itself on ads.telegram.org and to the Adsly Pro Panel, and our team reviews your creatives before you submit them. Moderation is the same automated review either way: we publish no separate approval rate for cabinets on our entity versus self-serve wallets, and the 86.8% approval we measure covers every TON cabinet we operate. Compliance is handled on our EU entity, not on you: no documents, no proof of address, no real-name disclosure required from your side. The cabinet just doesn't live on your wallet. ## When to pick TON over Euro Use this decision tree: **Pick a TON cabinet if:** - Your destination is a **Telegram channel, bot, or Mini App** (not an external landing page) - Your audience isn't in **Russia, Ukraine, Israel or Palestine** (TON-funded ads are not served there) - You want **lower commission** — 25% flat for regular niches vs 30% on Euro - You want to target **many countries from one cabinet** — the TON form has the same country, language, topic and device targeting as Euro - You prefer to fund in crypto and can live with a balance held in TON **Pick a Euro cabinet if:** - Your destination is an **external website** (landing page, app store) - Your audience is in **Russia, Ukraine, Israel or Palestine** — TON doesn't serve those countries - You want a **custom button** or the **in-stream video** format - You want **moderation help** on edge-case creatives — on Euro a borderline decline can be escalated to a human through Adsly, TON is auto-only - You want the ad balance held in **euro**, with no exchange-rate swings Many of our larger clients run **both** simultaneously: Euro for website campaigns and for the four countries TON cannot reach, TON for channel, bot and Mini App campaigns in the rest of the world, where the flat 25% commission for regular niches matters. ## TON cabinet commission, deposit, and conversion mechanics At Adsly, TON cabinet pricing is flat: - **25% commission** on the deposit for regular niches - **€5,000 + 30%** (€6,500 in total) for nutra, dating & adult and binary options (same as Euro) - **Gambling:** the same two launch formats as on Euro — a test launch on our infrastructure with an ad budget from €5,000, or an official gambling cabinet with an ad budget from €25,000 - **€500 minimum** deposit (**€1,000** for crypto and stocks, **€5,000** for gambling, nutra, dating & adult and binary options) - **7% FX buffer** added to the USD invoice to absorb TON↔EUR volatility between quote and on-chain deposit You pay in any crypto — USDT is the most common, but BTC, ETH, native TON, and others work too. The system locks in the EUR↔TON exchange rate at the moment your invoice is created (5-minute Redis cache), so the TON amount delivered to your cabinet is deterministic at quote time. If TON moves dramatically between invoice and on-chain settlement, the buffer absorbs it — you get the EUR-equivalent deposit you signed up for. **Example pricing:** - €500 deposit, regular niche → invoice USD ≈ $776 (€500 × 1.25 commission × EUR/USD ~1.16 × FX multiplier) - €5,000 deposit, nutra → €5,000 + 30% commission = €6,500, converted to USD at the rate plus the FX multiplier Once converted, the TON sits in your cabinet as the ad balance. **Before the conversion your payment is refundable on request; once the TON is credited to the cabinet, it is not.** See the TON Cabinet section of [our Terms](/terms/) for the full disclosure. ## Step-by-step: opening a TON cabinet through Adsly 1. **Pick cabinet type.** On any "Open Cabinet" CTA you land in our wizard. Step 0 asks you to pick: Euro or TON. Pick TON. 2. **Pick your niche.** Niche changes the TON cabinet's commission only for nutra, dating & adult and binary options (€5,000 + 30%) and for gambling, which has its own two launch formats. It also sets the minimum deposit: €5,000 for those four, €1,000 for crypto and stocks, €500 for everything else. All other niches run at the standard 25%. 3. **Tell us your URL.** Channel handle (`@yourchannel`), bot handle (`@yourbot`), or mini-app link. We use this to verify your destination and prepare any compliance review needed. 4. **Pick your deposit.** Quick-pick chips at €500 / €1,000 / €2,000 / €5,000 — or type a custom amount. Gambling shifts the chips to €5,000 / €10,000 / €20,000 / €50,000. 5. **Pay the invoice.** You'll get an invoice link with the USD amount. Pay in any crypto — USDT is fastest. 6. **Cabinet provisioning.** After payment confirmation, we open the cabinet on our EU entity and fund it in TON. Your order shows the scheduled date — 2 business days as standard, 4 for nutra, dating & adult and binary options. You'll get access to the cabinet itself on ads.telegram.org, and the cabinet is wired into the Adsly Pro Panel. 7. **Launch your first campaign.** Use the Pro Panel to write ads, choose targeting — countries, languages, topics and devices, or specific channels and bots — set CPM, and go live. TON cabinets share the panel with any Euro and Stars cabinets you have — bulk-edit across all three from one view. ## Managing a TON cabinet from the Adsly Pro Panel The Pro Panel is the same dashboard that manages our Euro and Stars cabinets. For TON specifically, you get: - **Bulk campaign creation** across multiple channels at once - **Hourly analytics** — impressions, clicks, CPM, CPC, conversion, all updated every hour - **IF/THEN automation rules** — auto-pause campaigns below a CTR threshold, auto-boost CPM when ROAS clears a target - **AI ad-copy generation** — drafts 160-character TON-compliant ad text - **AI Recreate** — when Telegram auto-moderation declines an ad, the panel rewrites it into a compliant version and resubmits hourly until approved - **Cross-cabinet analytics** — see TON, Euro, and Stars performance side-by-side A common pattern: agencies run a TON cabinet for channel-growth campaigns across many countries and a World Euro cabinet for website campaigns and for Russia, where TON-funded ads are not served. Both live in one Pro Panel view, with bulk operations spanning them. ## TON cabinet moderation, declines, and creative compliance TON cabinets use Telegram's **automated moderation** with no human escalation channel — unlike Euro, where a borderline decline can be escalated to a human through Adsly. Review is not faster on TON: of 13,199 campaigns we timed in September 2026, over 98% had a decision within three hours on TON, Euro and Stars alike. What differs is the outcome — on accounts we operate 86.8% of reviewed TON ads end up approved, against 95.6% on Euro — and there is no recourse on borderline rejections. To work with auto-moderation: - Keep claims conservative — no "guaranteed", no specific profit numbers, no get-rich-quick framing - Match the ad copy to what the channel/bot actually does — TON moderation cross-checks destination - Avoid all-caps, urgency language ("LAST CHANCE", "ONLY TODAY"), and excessive emoji - Pre-review with our team before submission — we know which copy patterns clear TON auto-moderation When an ad is declined, the Pro Panel's AI Recreate kicks in: it rewrites the ad into a compliant variant and resubmits hourly until approved. On TON, this is the closest thing to moderation help available — there's no human queue to escalate to. ## TON cabinet pros and cons (honest summary) **Pros** - Lower commission than Euro for regular niches (25% vs 30%) - Country, language, topic and device targeting on the same form as Euro (since 22 August 2026) - Many countries from a single cabinet - Same Pro Panel as Euro/Stars — unified analytics - Opened on the Adsly EU entity — no wallet setup, no documents, pay in any crypto **Cons** - Only Telegram destinations (channel/bot/Mini App) — no external URLs - No custom button and no in-stream video - Not served in Russia, Ukraine, Israel or Palestine - After the conversion to TON the balance is not refundable - Auto-only moderation, no human escalation, and the lowest approval rate of the three cabinet types (86.8%) If your ads lead to a website or your audience is in Russia, start with a Euro cabinet (it's our flagship for a reason) and add a TON cabinet alongside it for channel, bot and Mini App campaigns in the rest of the world. ## How TON cabinet differs from Stars and "raw" TON There are three Telegram Ads cabinet types in the market, and they're often confused: - **Euro cabinet** — funded in EUR via a partner (us) under an EU legal entity. Any country in the targeting directory, website links, a custom button, in-stream video and human escalation of declined ads. €500 min, 30% commission. **Our flagship offering.** - **TON cabinet** — funded in TON's currency (Gram, formerly Toncoin). Same targeting form as Euro, Telegram destinations only, not served in Russia, Ukraine, Israel or Palestine. Self-serve = your own wallet; through Adsly = our EU entity. 25% flat for regular niches. **This guide.** - **Stars cabinet** — funded in Telegram Stars (the in-app virtual currency). Channel owners can run ads paid in Stars they've earned from their own channel monetization, for that same channel. Useful for channel owners with Star balances; not a general-purpose advertiser cabinet. All three live in the Adsly Pro Panel under one dashboard — bulk operations, analytics, and automation work across them. ## Frequently asked questions **Can I use my existing TON wallet for the cabinet deposit?** No — the deposit is paid by invoice, so you can pay in any crypto. Adsly handles the EUR → TON conversion and funds the cabinet from our pool. Your TON wallet identity is never connected to the cabinet. **What happens if TON price crashes between invoice and on-chain settlement?** The 7% FX buffer in the invoice covers normal volatility. The exchange rate is snapshot-locked at invoice creation, so you pay the same USD regardless of TON's price movement during the typical 10-30 minute settlement window. Extreme crashes (>10% in minutes) are rare and absorbed by the buffer. **Can a TON cabinet target specific countries?** Yes — since 22 August 2026 the TON form has the same country, language, topic and device targeting as Euro. What it cannot do is deliver in Russia, Ukraine, Israel or Palestine: for those four countries, the right move is to open a Euro cabinet alongside the TON one. Both can run in parallel under your Adsly Pro Panel. **Does the Pro Panel cost extra for TON cabinets?** No. Pro Panel is included free for the lifetime of any Adsly-opened cabinet (Euro or TON). If you connect cabinets from outside Adsly (self-serve cabinets you opened directly), a paid Pro Panel plan applies: Pro at $129/month for 3 cabinets or Agency at $229/month for 10, with a 3-day Pro trial at sign-up. **Can I migrate a self-serve TON cabinet to be managed via Adsly?** Yes — connect it via the Pro Panel's "Add cabinet" flow on a Pro or Agency plan. Note that the cabinet stays on your own wallet: we can't move it to our EU entity after it has been opened. **Is the TON cabinet listed under my name with Telegram?** The cabinet is operated under the Adsly EU entity name in Telegram's records. Your end-client identity is not disclosed to Telegram. This is the same anonymity model as our Euro cabinets. ## Ready to open a TON cabinet? Pick TON in our cabinet wizard — Step 0 of any "Open Cabinet" CTA on the site. Or read the side-by-side cabinet comparison: [TON vs Euro vs Stars: Which Telegram Ads Cabinet Is Right for You?](/guides/ton-vs-euro-vs-stars-cabinet/). Questions on whether TON or Euro fits your campaign? Telegram `@adsly_pro` — we'll quote both and you pick. --- ## How to Use Your Euro Account: Getting-Started Guide URL: https://adsly.pro/guides/euro-cabinet-getting-started/ Date: 2026-05-12 Tags: none Step-by-step instructions for Adsly clients: how to log into your Euro account on ads.telegram.org, connect it to Adsly Pro Panel, give your team access and top it up. ## Log in to Telegram Ads Telegram Ads is the official platform where your account lives. This is where ads are created, sent to moderation and shown. 1. Open [**ads.telegram.org**](https://ads.telegram.org) in any browser, on desktop or mobile. 2. Enter the phone number of **the same Telegram account you gave us when ordering** — that is the account we granted access to. 3. A login code arrives in your Telegram. Enter it on the page. 4. After login you see the list of accounts available to you. **Pick your account** and work in the Telegram interface: campaigns, ads, statistics. > **Heads up** > If you log in with a different Telegram account, your ad account will not be in the list. Access is tied to the Telegram account you sent us. If you used the wrong one, message [@adsly_pro](https://t.me/adsly_pro) and we will grant access again. Need a colleague in the account too? Tell us their Telegram account and we will add it. The one exception to all of this is the gambling test launch on our infrastructure: it has no login on ads.telegram.org and runs through Pro Panel only, so start from the next section. [Open ads.telegram.org](https://ads.telegram.org) --- ## Connect the Account to Adsly Pro Panel Adsly Pro Panel is our interface on top of Telegram Ads: bulk campaign creation, automation rules, AI ad-text generation, hourly analytics, exports. **Pro access is already switched on for you** for as long as the account is active, at no extra cost — connect the account and every Pro feature is available. 1. Go to the panel: [**adsly.pro/login**](https://adsly.pro/login). If you have not registered yet, sign up with the same email you gave us when ordering. 2. After signing in you land on the **Dashboard**. Press `+ Add Account` — top right, or in the centre of an empty dashboard. 3. Choose **Phone Verification**. It is the simplest method and works from any device. 4. Enter the same phone number you used on ads.telegram.org. A confirmation code arrives in Telegram — confirm. 5. You see the list of your Telegram Ads accounts. **Pick your Euro account** — it is synced into Pro Panel with all its campaigns and statistics. Once the sync has finished you can build ads in bulk, set automation rules (pause on low CTR, add budget on strong performance) and use the AI text generator. To add budget to the account itself, press **Top up** on its card in the dashboard. To let colleagues work in the panel, the Team page of the Agency plan gives each person Manager or Viewer access per account. [Go to Dashboard](https://adsly.pro/login) · [What Pro Panel can do](/platform/) --- ## What to Read Next Before launching the first campaign, give these a few minutes — they answer the usual first-time questions. ### About the Euro account itself - [How the Euro account works](/cabinet/) — countries, niches, commission, minimum ad budget from €500. - [Euro account FAQ](/cabinet/) — moderation, blocks, refunds, limits. ### Launching your first campaign - [Create your first campaign](/guides/how-to-create-telegram-ad-campaign/) — choosing channels, ad text, budget, CPM, sending to moderation. - [Targeting guide](/guides/telegram-ads-targeting-guide/) — countries, languages, devices, channel audiences, topics. - [Moderation secrets](/guides/moderation-secrets-telegram/) — what gets declined and how to rewrite a declined ad. ### Using Pro Panel - [Bulk campaign management](/guides/bulk-management-telegram-ads/) — create, edit and pause hundreds of campaigns at once. - [Automation rules](/guides/telegram-ads-automation-rules/) — auto-pause, auto-scale, reacting to CTR, CPM and spend. - [AI generation and optimisation](/guides/ai-optimization-telegram/) — how the panel writes ad texts and recreates declined ads. Stuck on anything? [Message @adsly_pro](https://t.me/adsly_pro) on Telegram. --- ## Adsly vs Trilokana: accounts, pricing and a practical comparison URL: https://adsly.pro/guides/adsly-vs-trilokana/ Date: 2026-05-07 Tags: Comparison Adsly and Trilokana Marketing compared on published terms for Telegram Ads: who runs the campaigns, KYC, account type, service prices, start time and niches. Trilokana facts come from its own pages, opened on 3 October 2026 and linked; where they are silent, we say so. Trilokana Marketing and Adsly both get you into Telegram Ads, but they sell different things. Trilokana is a digital marketing agency in Hyderabad, India, that sets up the account and runs the campaigns for you, on EUR and TON accounts. Adsly opens Euro and TON accounts and gives you Pro Panel to run them yourself, with a managed service as an option. This page is written by Adsly, so every statement about Trilokana comes from Trilokana's own pages as we opened them on 3 October 2026, and is linked. Where those pages are silent, the table says "not stated", which does not mean "no". ## Adsly vs Trilokana at a glance The main difference is who does the work and what you have to show to start. Trilokana sells agency services as fixed-price packages and requires KYC for its WORLD account; Adsly sells an account without KYC and a panel you operate yourself. | | Adsly | Trilokana Marketing (as of 3 October 2026) | | --- | --- | --- | | **What it is** | Opens Euro and TON accounts for Telegram Ads and runs Pro Panel, its own management panel | A digital marketing agency in India that sets up and manages Telegram Ads on EUR and TON accounts | | **Account offered** | A Euro World account for every available country, with the countries chosen in each campaign; TON accounts | A dedicated EUR "WORLD" account with 213 markets in one account; TON campaigns | | **Identity check** | No KYC, no documents | KYC must be completed to open a WORLD account | | **Minimum for a new account** | €500 ad budget; €1,000 for crypto and stocks; €5,000 for nutra, adult and binary options | Not stated | | **Commission on top-ups** | 30% in every niche and country | Not stated | | **Published service prices** | Managed service: $1,000/month + 10% of ad spend (20% in high-risk niches) | Account setup $51.90; text and banner campaign setup $103.80; campaign optimisation $207.61; EUR account optimisation $400 | | **How you pay** | Any cryptocurrency | Guidance on funding a EUR account from India and on buying TON; cryptocurrency payment not stated | | **Time to start** | Account open in 2 business days as standard; 4 for nutra, adult and binary options | "Your campaign goes live within 48 hours of onboarding" | | **Who runs the campaigns** | You, in Pro Panel and on ads.telegram.org; a managed service is optional | Its team: setup, creatives, targeting, daily monitoring | | **Management panel** | Pro Panel: bulk tools, hourly rules, AutoCPM, Recreate, AI texts | Not stated | | **Reporting** | Hourly analytics; export to CSV, PDF and Excel | Weekly optimisation reports | | **Niches named** | Forex, payday loans, crypto, stocks, nutra, adult and dating, binary options; gambling in two formats | Forex and stock trading, crypto and Web3, e-commerce, edtech, real estate, fintech, gaming and apps, healthcare; gambling and adult not stated | | **Other ad platforms** | Telegram Ads only | Google, Meta, LinkedIn, Amazon, Reddit and Twitter ads, plus SEO | Sources: Trilokana's [Telegram Ads World Dashboard](https://trilokana.com/telegram-ads-world-dashboard/), its [Telegram Ads agency page](https://trilokana.com/telegram-ads-agency/), its [Telegram Ads pricing page](https://trilokana.com/product-category/telegram-ads/) and its article on [TON and EUR options](https://trilokana.com/blog/telegram-ads-options-offered-by-trilokana-marketing-pvt-ltd/). ## Where Trilokana is ahead Trilokana is ahead when you want someone else to do the work, when you pay from India, or when Telegram is one of several channels you buy. If these points describe you, Trilokana is the better choice. - **Done-for-you work at published prices.** Account setup is [listed](https://trilokana.com/product-category/telegram-ads/) at $51.90, text and banner campaign setup at $103.80 and campaign optimisation at $207.61. Adsly's managed service costs $1,000 a month plus 10% of ad spend. - **Based in India.** Its [agency page](https://trilokana.com/telegram-ads-agency/) describes guidance on funding a EUR account in rupees and on buying TON from India. Adsly takes payment in cryptocurrency only. - **Creatives and daily monitoring.** Its team builds the creatives, sets the targeting and sends weekly optimisation reports. With Adsly you run the campaigns yourself unless you buy the managed service. - **Other channels under one agency.** Trilokana also sells Google, Meta, LinkedIn, Amazon and Reddit ads and SEO. Adsly works with Telegram Ads only. ## Where Adsly fits better Adsly fits better when you want the account in your own hands, when you will not go through KYC, or when you need tools rather than an agency. - **No KYC.** Trilokana's [page](https://trilokana.com/telegram-ads-world-dashboard/) says a client must complete KYC to open a WORLD account. Adsly opens accounts without KYC and without documents. - **Published account terms.** Adsly publishes the minimum ad budget (€500 as standard), the commission (30%) and the opening time (2 business days). Trilokana's pages publish service prices but neither a minimum deposit nor a commission on top-ups. - **Your own panel.** Every account Adsly opens comes with direct access on ads.telegram.org and with Pro Panel: bulk creation and editing, rules checked hourly, AutoCPM, Recreate and AI Recreate for declined ads, up to 25 AI ad texts per click and hourly analytics. - **High-risk niches.** Adsly opens accounts for forex and payday loans from €500 of ad budget, for crypto and stocks from €1,000, and for nutra, adult and dating, and binary options from €5,000. Telegram's ad guidelines prohibit gambling ads ([§5.6](https://ads.telegram.org/guidelines)); with Adsly gambling runs only in two formats — an official gambling account from €25,000 of ad budget, or a test launch on our infrastructure from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). - **Stars and several accounts.** Pro Panel connects Euro, TON and Stars accounts under one login, with a Manager or Viewer role per account on the Agency plan. ## What each one costs Trilokana publishes what it charges for its work, not what an account costs. Its pricing page lists account setup at $51.90, text and banner campaign setup at $103.80, campaign optimisation at $207.61 and EUR account optimisation at $400; the agency page invites you to ask for a custom quote. We found no minimum deposit and no commission on top-ups on those pages, so the full first payment cannot be calculated from them. Adsly's first payment is the same in every country: €500 + €150 = €650 for an ordinary business or forex, and €1,000 + €300 = €1,300 for crypto and stocks, plus a processing fee for currency conversion and the crypto network that is shown in the quote. Pro Panel is included with the account; on its own it is a subscription at $129 or $229 a month, with a Free plan for up to 10 campaigns. Where Adsly costs more is campaign management. Trilokana's optimisation packages are a few hundred dollars; Adsly's managed service is $1,000 a month plus 10% of ad spend, or 20% in high-risk niches. Opening an account does not approve any ad: every ad still goes through Telegram's moderation, and compliance with the law of the target country stays with the advertiser. ## What Trilokana's pages do not say We looked for six things on the pages listed above and did not find them. None of them means "no", so ask Trilokana before you decide. - The minimum deposit for a new account. - The commission or fee on top-ups. - Whether you get your own login to the account on ads.telegram.org. - Whether any management or automation software is included. - Whether gambling, adult or nutra projects are accepted. - Whether its services can be paid in cryptocurrency. One detail is worth checking with any provider. Trilokana's [comparison](https://trilokana.com/blog/telegram-ads-options-offered-by-trilokana-marketing-pvt-ltd/) describes targeting on TON as basic and channel-based. In the accounts we work with, TON and Stars accounts have used the same targeting form as Euro accounts since 22 August 2026: countries, languages, topics, devices, or specific channels, bots and search. ## Which one to choose Choose by who will run the campaigns and by what you can show to open an account. Each row names the company whose published terms fit that situation. | Your situation | Better fit | Why | | --- | --- | --- | | **You want an agency to set up and run everything** | Trilokana | Setup, creatives, targeting and weekly reports by its team | | **You pay from India in rupees** | Trilokana | Guidance on funding a EUR account and buying TON from India | | **Telegram plus Google, Meta or LinkedIn from one agency** | Trilokana | It sells all of these | | **No KYC, payment in crypto** | Adsly | Accounts are opened without KYC; any cryptocurrency | | **You run campaigns yourself and need tools** | Adsly | Pro Panel: bulk tools, rules, AutoCPM, Recreate | | **Nutra, adult and dating, binary options** | Adsly | Accounts are opened for these niches | | **Several accounts and a team** | Adsly | One login for Euro, TON and Stars; roles per account | Before you commit a full budget, run the same limited test with both: one agreed conversion event, one reporting currency and the same attribution window. A click, a bot start, a registration and a first deposit are different outcomes. ## Frequently Asked Questions ### Does Trilokana require KYC for a Telegram Ads account? Yes, for its WORLD account: Trilokana's page says the client needs to complete KYC to open one (3 October 2026). Adsly opens Euro and TON accounts without KYC and without documents. ### How much does Trilokana charge? Its pricing page lists account setup at $51.90, text and banner campaign setup at $103.80, campaign optimisation at $207.61 and EUR account optimisation at $400. A minimum deposit and a commission on top-ups are not stated on the pages we opened. ### How fast can I start with each? Trilokana's agency page says a campaign goes live within 48 hours of onboarding. Adsly opens a Euro account in 2 business days as standard and in 4 for nutra, adult and binary options; after the account is open you launch campaigns yourself. ### Does Trilokana have its own management panel? Not stated. Its pages describe campaigns managed by its team, with weekly optimisation reports. Adsly's Pro Panel is a self-serve panel with bulk tools, hourly rules, AutoCPM, Recreate and AI text drafts. ### Can I use Adsly Pro Panel with an account opened elsewhere? Yes. Pro Panel is sold as a subscription for Euro, TON and Stars accounts opened anywhere: Free for up to 10 campaigns, Pro at $129 a month with 3 accounts and Agency at $229 a month with 10 accounts, with 3 days of Pro at sign-up. ## Sources and next steps Everything about Trilokana on this page was read on the linked pages on 3 October 2026. Terms change, so confirm them with Trilokana before you pay. - [Choose your niche. See the starting cost.](/cabinet/#cabinet-starting-prices) - [Explore Pro Panel](/platform/) - [Adsly vs all competitors](/guides/adsly-vs-all-competitors/) - [Telegram Ads gambling policy](/guides/telegram-ads-gambling-policy/) - [See campaign evidence](/case-studies/) - [Read the agreement (EN)](/terms/) - [Discuss your project](https://t.me/adsly_pro) --- ## Adsly vs Magnetto, eLama, OneSpot, Click.ru, Adstat and growity.ai: Telegram Ads Compared (2026) URL: https://adsly.pro/guides/adsly-vs-all-competitors/ Date: 2026-05-03 Tags: Comparison Adsly compared with Magnetto, eLama, OneSpot, Click.ru, Adstat, growity.ai and Telegram's own self-serve platform. Every figure about another company is taken from its own site on 3 October 2026 and linked; where a site is silent, the table says so. This page compares Adsly with the companies advertisers most often ask us about: Magnetto, eLama, OneSpot, Click.ru, Adstat, growity.ai and Telegram's own self-serve platform. It is written by one of the parties, so it follows one rule: every statement about another company comes from that company's own site, opened on 3 October 2026, and is linked. Where a site says nothing, the table says "not stated" rather than guessing. Sources: [magnetto.pro](https://magnetto.pro/service/telegram-ads/) and its [geography page](https://magnetto.pro/service/telegram-ads-worldwide/), [try.elama.ru](https://try.elama.ru/telegram_ads), [onespot.one](https://onespot.one/telegram-ads), Click.ru's notices of [February 2026](https://click.ru/news.835.html) and [November 2023](https://click.ru/news.683.html), [adstat.pro](https://adstat.pro/) and its [strategies page](https://adstat.pro/strategy/), [growity.ai](https://growity.ai/), and [ads.telegram.org](https://ads.telegram.org/getting-started). Earlier versions of this page also listed Clickise; when we checked, its address no longer led to the product, so it is not compared here. Terms change — treat the tables as a snapshot and confirm with each company before paying. ## Master Comparison Table Opening a Telegram Ads account in euro. Magnetto, eLama, OneSpot and Click.ru publish their terms in Russian. Each cell quotes the company's own page. "Not stated" means the page says nothing on that point; it does not mean no. | | Adsly | Magnetto | eLama | OneSpot | Click.ru | | --- | --- | --- | --- | --- | --- | | **Minimum for a new account** | €500 ad budget; €1,000 for crypto and stocks; €5,000 for gambling, nutra, adult and binary options | €500 | €250 standard account; €500 international account | "From €250" in the page headline; its calculator states €1,500 for a first launch | €250 first payment, before commission and VAT | | **Commission on top-ups** | 30% in every niche and country | 15%; 20% real estate, 28% education, 33% crypto | 20% standard; promotion: 10% on the first top-up, then 15% to year end; its FAQ cites 28% for education and 33% for crypto | 23% at the base rate in its calculator | From 15%; 20% real estate, 25% education, 30% crypto (2023 notice) | | **Taxes and fees on top** | A processing fee for currency conversion and the crypto network, shown in the quote | 22% VAT (in its calculator) | 22% VAT | VAT | VAT, rate not stated | | **How you pay** | Any cryptocurrency | Not stated; the calculator converts at the Bank of Russia rate | Prepay, or post-pay for Russian legal entities and sole proprietors | Rubles, converted to euro | Not stated | | **Paperwork** | No KYC, no documents | A contract is signed | Not stated | Separate terms for legal entities and individuals | Not stated | | **Time to open** | 2 business days as standard; 4 for nutra, adult and binary options | Launch within 24 hours after paperwork and materials | Not stated | Not stated; a pre-moderation check within 2 hours | Not stated | | **Countries** | One World account for every available country; you choose the countries in each campaign | Separate accounts for 9 nearby countries and 30 international geos, plus a "World" account | A standard account; a separate international account for 35+ countries outside Russia | Russia; a TON-funded "Crypto" account for targeting abroad | Not stated | | **Ad labelling for Russia (ERID)** | No | Yes | Yes, automatic | Yes, automatic | Not verified | | **Managed campaigns** | $1,000/month + 10% of ad spend (20% in high-risk niches) | "Full Service", price not stated | Free campaign setup by its specialists | Not stated | Not stated | Tools for managing campaigns: | | Adsly Pro Panel | Adstat | eLama (TG Настрой) | growity.ai | | --- | --- | --- | --- | --- | | **Price** | Free plan; Pro $129/month; Agency $229/month; included with accounts Adsly opens | No subscription; comes with an account opened through Adstat | Free for eLama clients | $499/month per business + 5% of ad spend; 30-day trial | | **Accounts it works with** | Euro, TON and Stars accounts from ads.telegram.org, plus Adstat accounts | Accounts opened through Adstat | Accounts opened through eLama | Telegram Ads, Google Ads, Yandex Direct | | **Automation** | Rules checked hourly; AutoCPM; Recreate for declined ads | Strategies checked as often as every 10 minutes, 10 metrics, up to 8 scenarios per campaign | Auto-rules for bids and alerts; mass operations | AI manages bids and budgets per placement | | **AI texts** | Up to 25 texts per click; AI Recreate | Not stated | Not stated | "AI writes the ads" | | **Competitor ad search** | No | Yes, built in | Channel analysis tools in its marketplace | Not stated | | **Team access** | Manager or Viewer per account (Agency plan) | Not stated | Not stated | Not stated | ## Speed Comparison: How Fast Can You Start? **Self-serve TON on ads.telegram.org — no opening at all.** Telegram's page says "Anyone can post ads on Telegram": you log in with a Telegram account and fund it in Gram. The limit is the destination: "Links to external sites are not allowed." **Magnetto — launch within 24 hours.** Its page promises a launch within 24 hours after the paperwork is done and the materials are ready; a contract is signed first. **Adsly — 2 business days, no paperwork.** You name the niche, pay in any cryptocurrency, and the Euro account — a World account for every available country — is open in two business days as standard — four for nutra, adult and binary options. No documents are asked for. **eLama, OneSpot, Click.ru — not published.** None of the pages we opened gives an opening time. OneSpot mentions a pre-moderation check of your business and landing page within 2 hours, before you top up. ## Niche Support: Who Accepts High-Risk? Resellers say little about niches on their public pages, so this table is short on their side. Adsly's column lists what we open and the minimum ad budget for it. | Niche | Adsly | What the others state | | --- | --- | --- | | **Crypto** | Yes; minimum ad budget €1,000; the same 30% commission as every niche | A separate category with a higher commission: 33% at Magnetto and eLama, 30% at Click.ru (2023 notice); OneSpot has its own crypto rate | | **Stocks and investing** | Yes; minimum ad budget €1,000 | eLama lists finance and investing among its client industries | | **Forex, payday loans** | Yes; minimum ad budget €500 | Not stated | | **Gambling** | Two formats: an official gambling account from €25,000 of ad budget, or a test launch on our infrastructure from €5,000 | Magnetto's page says Telegram Ads rules prohibit gambling advertising | | **Nutra, adult and dating, binary options** | Yes; minimum ad budget €5,000 | Magnetto's page: ordinary dating services are allowed, adult content is not; the rest not stated | | **Pharma, CBD** | No | Not stated | If your niche is in the lower half of this table, ask the reseller directly before you pay anyone: a public page that does not mention a niche tells you nothing either way. ## AI and Automation Comparison **Adsly Pro Panel** combines rules with AI text tools: - Rules — conditions on views, clicks, CTR, CPM, CPC, CPA, spend and budget, plus conversions from your tracker's postbacks; checked hourly - AutoCPM — hourly visibility checks on targeted channels and bots, moving the bid 10% at a time - AI text generation — up to 25 ad texts per click - Recreate and AI Recreate — declined ads re-submitted every hour until approved, with a new text each time in the AI version - A/B tests — variants compared side by side; you pick the winner - Bulk creation — texts × links × targets turned into separate campaigns in one pass **Adstat** publishes strategies that check conditions as often as every 10 minutes, on 10 metrics, with up to 8 scenarios per campaign, plus bulk creation and a built-in search of competitors' ads. On reaction speed and competitor research it is ahead of Pro Panel. **eLama** offers TG Настрой — grouping, mass operations and analytics — and auto-rules that manage bids and send alerts, free for its clients. **OneSpot** lists a campaign editor with auto-rules, analytics and automatic ad labelling. **growity.ai** is a different kind of product: an AI that writes ads and moves budget between placements across Telegram Ads, Google Ads and Yandex Direct, priced at $499/month plus 5% of ad spend. ## Pricing Transparency What each company publishes about what you pay. Minimums are quoted in euro; commissions are a percentage of each top-up. | Platform | Minimum | Commission | Tool fee | Managed service | | --- | --- | --- | --- | --- | | **Adsly** | €500–€5,000 (by niche) | 30% | Free with an account; otherwise $129–$229/month | $1,000/mo + 10–20% of spend | | Magnetto | €500 | 15–33% by category | Adstat included | "Full Service", price not stated | | eLama | €250 | 20% standard, promo 10–15%; plus 22% VAT | Tools free | Free campaign setup | | OneSpot | From €250 (headline); €1,500 in its calculator | 23% base rate; plus VAT | Tools included | Not stated | | Click.ru | €250 | From 15% (2023 notice); plus VAT | Not stated | Not stated | | growity.ai | Connects accounts you already have | — | $499/mo + 5% of spend | — | | Native Telegram (TON) | None stated; minimum CPM 0.1 | None | Free | None | In a standard niche Adsly's 30% is the highest commission in this table, against 15% at Magnetto, 20% at eLama, 23% at OneSpot and from 15% at Click.ru, and it stays above the published rates for real estate (20%) and education (25–28%). Crypto is the exception: Magnetto and eLama publish 33% and Click.ru 30%, so there Adsly is cheaper than the first two and level with the third. What the higher commission buys in the other niches is listed in the next section: no documents, payment in crypto, any country, and niches the others do not publish terms for. ## Decision Matrix: Which Platform for Which Need? Start from what you need rather than from a brand. Each row names the company whose published terms fit that need, and says why. | Your Need | Where to Look | Why | | --- | --- | --- | | **No documents, pay in crypto** | Adsly | No KYC; any cryptocurrency | | **Lowest commission in a standard niche** | Magnetto, eLama, Click.ru | 15% published, 10% on a first top-up in eLama's promotion — against 30% at Adsly | | **Lowest commission for crypto** | Adsly, Click.ru | 30% (Click.ru's 2023 notice), against 33% at Magnetto and eLama | | **Smallest first budget** | eLama, Click.ru | €250 published | | **A Russian company paying in rubles, post-pay** | eLama | Post-pay for Russian legal entities and sole proprietors | | **Ad labelling for Russia** | Magnetto with Adstat, eLama, OneSpot | Automatic labelling is listed on their pages | | **Competitor ad search** | Adstat | Built-in search of competitors' ads | | **Rules faster than hourly** | Adstat | Strategy checks as often as every 10 minutes | | **Gambling, nutra, adult, binary options** | Adsly | Accounts are opened for these niches | | **Any country, or all of them at once** | Adsly | One World account for every available country | | **Euro, TON and Stars in one dashboard** | Adsly Pro Panel | Connects all three, plus Adstat accounts | | **A team with per-account access** | Adsly Pro Panel | Manager or Viewer per account on the Agency plan | | **Someone to run the campaigns** | Adsly, Magnetto | Managed service at $1,000/mo + 10% of spend; Magnetto's Full Service | | **Your own agency under your own brand** | Adsly | White Label, for people opening their own agency | | **Several ad platforms in one service** | eLama, growity.ai | eLama also runs Yandex Direct, VK Ads and Avito; growity.ai covers Google Ads and Yandex Direct | | **A small budget and a Telegram destination** | Native Telegram (TON) | Self-serve, minimum CPM 0.1, no opening step | ## Bottom Line If you are a Russian company with standard paperwork, a mainstream niche and a Russian audience, a Russian reseller is cheaper: the published commission in a standard niche is half of ours and the entry budget is lower. In crypto it is the reverse: Magnetto and eLama publish 33% against our 30%. If you need ad labelling or competitor ad search, Adstat has both and Adsly has neither. Adsly is built for a different advertiser: one who pays in crypto, will not or cannot go through KYC, needs one particular country or all countries at once, works in a niche that needs a human to argue a declined ad, or runs enough accounts to need bulk tools, rules and a team. For that advertiser the commission is the price of getting an account at all. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Which Telegram Ads reseller opens accounts the fastest? By published terms: Magnetto promises a launch within 24 hours once the contract and materials are ready, and Adsly opens a Euro account in two business days without any documents. eLama, OneSpot and Click.ru publish no opening time. A self-serve TON account on ads.telegram.org needs no opening at all. ### Which platform supports all three account types? Adsly Pro Panel connects Euro, TON and Stars accounts in one dashboard, and Adsly opens Euro and TON accounts. Among the others, OneSpot lists a TON-funded "Crypto" account next to its euro accounts, and Magnetto's page mentions a plugin that works with TON accounts. The remaining pages describe euro accounts. ### Which reseller accepts high-risk niches? Adsly opens accounts for crypto, forex, nutra, adult and dating, and binary options, and offers two formats for gambling: an official gambling account from €25,000 of ad budget, or a test launch on our infrastructure from €5,000. Magnetto, eLama and Click.ru publish a separate, higher commission for crypto (30–33%), while Adsly charges the same 30% as in every niche; Magnetto's page says Telegram Ads rules prohibit gambling advertising. For anything else, ask the reseller before paying. ### Which platform has AI automation? Adsly Pro Panel has rules, AutoCPM, AI text generation and AI Recreate. Adstat has strategies with checks every 10 minutes. eLama and OneSpot list auto-rules. growity.ai is an AI product that writes ads and manages bids across several ad platforms. ### Is there a free plan? Adsly has a Free plan with up to 10 campaigns and gives 3 days of Pro at sign-up; Pro Panel is also free with any account Adsly opens. eLama's tools are free for its clients, and Adstat charges no subscription. growity.ai has a 30-day trial and then costs $499/month plus 5% of ad spend. Telegram's own ad platform is free to use. --- ## Euro-cabinet for Loans and Credits — opening in 2 business days, no KYC | ADSLY URL: https://adsly.pro/guides/euro-cabinet-for-loans/ Date: 2026-05-03 Tags: Euro-cabinet Open a Telegram Ads Euro account for loans: legal microloans, MFOs and consumer credit, or payday loans as a high-risk niche. Ad budget from €500, opened in 2 business days on our EU entity, no KYC. Any country, any cryptocurrency. ## Why loan advertisers open a Euro account Loans are restricted on every large ad platform, and each one says so in writing. Meta does not allow ads for payday loans, paycheck advances or any loan that must be repaid in full within 90 days ([Meta, Prohibited Financial Products and Services](https://transparency.meta.com/policies/ad-standards/deceptive-content/prohibited-financial-products-and-services/)). Google allows only personal loans that require repayment in full in 61 days or longer, requires the maximum APR and a representative example of the total cost on the landing page, and in the United States does not allow personal loans with an APR of 36% or above ([Google Ads, Financial products and services](https://support.google.com/adspolicy/answer/2464998)). Telegram's rule is §5.7 of its [ad guidelines](https://ads.telegram.org/guidelines). Ads must not promote "content, products, or services associated with deceptive or harmful financial practices"; the examples name "payday loans, cash loans, predatory lending, including short-term loans"; and for any paid product "the terms of purchase must be explicit and easy to understand". Concealing "fees, terms, payment deadlines" is listed as a violation in its own right. An account does not change that rule, and nobody can promise that a given creative clears. That is why we treat loans as two niches. **Legal microloans, MFOs and consumer credit** — a licensed lender with stated terms — are a regular niche. **Payday loans** are a high-risk niche. Both open on our EU entity, with no KYC, no banking licence and no EU company on your side, from a €500 ad budget. ## What you get with Adsly - **Copy that states the terms.** §5.7 asks for explicit terms, so a loan ad should name the rate, the term and the fees. "Consumer loans from 5.9% per annum, 12 to 60 months" states terms; "guaranteed approval without checks" is the kind of claim §5.4 of the same guidelines calls misleading, and §5.4 also gives "Looking to pay off high debt?" as an example of a prohibited question about the viewer's finances. Moderation questions are part of account support — send us a text before you submit it. - **AI Recreate for declined ads.** When an ad is declined, Recreate re-submits it every hour until it is approved, and AI Recreate writes a new text for each attempt. We publish no recovery percentage for it. - **The same targeting form on every account type.** Countries, languages, topics and devices, or specific channels, bots and search. The topics closest to loans are "Economy & Finance" and "Business & Entrepreneurship". - **Analytics down to the hour.** Pro Panel reports per campaign, per account and across accounts, with hourly snapshots — run one campaign per group of channels and you see which finance channels or city communities convert for your offer. - **What we take.** Microloans, MFOs, consumer loans, credit cards and credit brokers as a regular niche, and payday loans as a separate high-risk niche. ## Price and terms One commission for every loan product and every country: | Item | Details | | --- | --- | | **Minimum ad budget** | €500, on every top-up | | **Commission** | 30% for every loan product, in every country | | **Total at the minimum ad budget** | €500 + €150 = €650 | | **Opening time** | 2 business days | | **Payment** | Any cryptocurrency | | **Setup fee** | None | | **Adsly Pro Panel** | Included free while the account is active | | **KYC** | None | The commission is added on top of the ad budget, and the order form shows the exact total before you pay. Other licensed credit products — consumer loans, credit cards, credit brokers — pay the same 30%. Loans carry no launch bundle: you write and launch the campaigns yourself, or add the [managed service](/managed-service/) — $1,000 per month plus 10% of ad spend, 20% in high-risk niches. We publish no CPM for loans: our measured data has no separate loans row, and a range we cannot back is worse than none. What we have measured is the average across all campaigns on our Euro accounts — €2.97 CPM and 0.85% CTR over 257.7M impressions. The country you target moves that number far more than the niche does: prices by country, in euros on Euro accounts and in TON on TON accounts, are in the [CPM by country table](/guides/telegram-ads-cpm-by-country/). ## Countries: what we have measured Every new Euro account is a World account: it can advertise in every available country, and you choose the countries for each campaign inside it. There is no loans-only price list by country, so the table shows what all niches together paid on our Euro accounts in single-country campaigns (3 October 2026). Use it to size a budget, not to predict a cost per loan application. | Country | CPM | CTR | Impressions | Accounts | | --- | ---: | ---: | ---: | ---: | | Russia | €2.68 | 0.65% | 163.0M | 62 | | India | €0.25 | 1.12% | 17.3M | 8 | | Uzbekistan | €0.20 | 0.90% | 6.4M | 2 | | Brazil | €2.22 | 1.64% | 4.7M | 6 | | Turkey | €2.92 | 0.87% | 874k | 8 | | UAE | €1.42 | 1.36% | 295k | 8 | | Georgia | €4.00 | 0.29% | 144k | 3 | | Saudi Arabia | €1.69 | 1.47% | 74k | 4 | | Qatar | €1.95 | 1.11% | 28k | 5 | | Kazakhstan | €1.09 | 0.46% | about 11k | 2 | Kazakhstan's row rests on about 11k impressions — a data point, not a market price. We have no Euro single-country measurement for Mexico, Colombia, Peru, Argentina, Indonesia or Western Europe; for those, the TON rows in the [CPM by country table](/guides/telegram-ads-cpm-by-country/) are the closest evidence, and they are in TON. Lending is regulated country by country — confirm that your product may be advertised in the market you target before the copy is written. ## What's included - **The account itself and the Pro Panel** — access to the account on ads.telegram.org and to the Adsly Pro Panel at app.adsly.pro - **Pro Panel tools** — bulk create and edit, IF/THEN automation rules, AI ad texts, hourly analytics, campaign groups, CSV and Excel export - **Moderation support** — questions about a declined ad go to account support, and on a Euro account a borderline decline can be escalated to a human reviewer through us - **Targeting** — countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search - **Euro-only features** — ads that link to an external website, so the application form on your own site can be the destination; in-stream video; a custom button - **Other accounts in one place** — Pro Panel connects Euro, TON and Stars accounts; since 22 August 2026 all three use the same targeting form ## How it works: 4 steps **Step 1: Tell us what you lend.** Write to [@adsly_pro](https://t.me/adsly_pro) or fill in the order form: the product (microloans, consumer loans, credit cards, payday loans), the destination — channel, bot or website — and the countries you plan to target. **Step 2: Pay.** The order form shows the ad budget (from €500), the commission and the total before you pay. Payment is in any cryptocurrency, and no documents are requested. **Step 3: We open the account.** It opens in 2 business days on our EU entity. The ad budget is credited to your account in euros. **Step 4: Launch.** Create the campaigns in the Pro Panel or on ads.telegram.org: choose the country audience, the topics or the channels, and submit texts that state the terms. If you would rather not run them yourself, add the managed service. ## Frequently Asked Questions ### Can you advertise microloans and credit on Telegram? Telegram's ad guidelines restrict it: §5.7 names payday loans, cash loans and short-term loans as examples of harmful financial products and requires the terms of any paid product to be explicit. We open Euro accounts for legal microloans, MFOs and consumer credit, and for payday loans as a high-risk niche; no supplier can promise that a particular ad clears. Across all niches, 95.6% of reviewed ads on our Euro accounts end up approved; we publish no separate figure for loans. ### Do I need a banking licence or KYC to open the account? No. We open the account on our EU entity and ask for no documents, no banking licence and no EU company; the one thing we need to know is what you advertise. Whether your product may be offered in the target country is a matter of local law and stays your responsibility. ### Which countries can a loans account target? Every available country: each new Euro account is a World account, and you choose the countries for each campaign inside it. We have no measured data on loan leads by country; the all-niche prices we measured are in the table above. ### What commission does Adsly charge for a loans account? 30% for every loan product — legal microloans and MFOs, payday loans and other licensed credit — in every country. The minimum ad budget is €500 in each case, so the smallest order is €500 + €150 = €650, and Pro Panel is included free. ### How do microloans and payday loans differ in your pricing? A legal microloan or MFO product — a licensed lender with a stated rate, term and fees — is a regular niche. A payday loan, a short-term loan meant to cover expenses until the next payday, is a high-risk niche. Tell us which one you run before you pay. The price is the same for both: 30% commission and a €500 minimum ad budget. ### How does AI Recreate help with declined loan ads? Recreate re-submits a declined ad every hour until it is approved, and AI Recreate writes a new text for each attempt. It does not make a prohibited claim acceptable: "guaranteed approval" and hidden fees are exactly what §5.4 and §5.7 are about. We publish no recovery rate for it. ### Which channels suit loan ads? Finance and economy channels, city communities and channels for the self-employed are the natural placements, and the "Economy & Finance" and "Business & Entrepreneurship" topics reach the same audience without picking channels by hand. We publish no conversion benchmark by channel type — compare them in your own campaign statistics. ### Which loan products do you take? Microloans, MFOs, consumer loans, credit cards and credit brokers as a regular niche, and payday loans as a high-risk niche. Each opens from a €500 ad budget in 2 business days. ### What payment methods are accepted? Any cryptocurrency, on the payment page of your order. No bank account in the EU is needed, and there is no KYC. ### How quickly can a loan campaign go live? The account opens in 2 business days. Moderation of each ad comes after that: on our accounts over 98% of 13,199 campaigns got a decision within three hours in September 2026, on Stars, TON and Euro alike. A declined ad adds review cycles, so the first live day depends on the creative, not on the account. ## Open a Euro account for loans Ad budget from €500, 2 business days, any cryptocurrency, no KYC, any country. [Open a Euro account](/cabinet/) [Get started](/login?tab=register) --- ## Euro Cabinet for Nutra & Supplements — Open in 4 Business Days (2026) URL: https://adsly.pro/guides/euro-cabinet-for-nutra/ Date: 2026-05-03 Tags: Euro-cabinet Open a Telegram Ads Euro account for nutra and supplements: ad budget from €5,000, opened in 4 business days on our EU entity, no KYC. The price includes our preparation and a one-off launch by our manager. Any country, any cryptocurrency. No pharma, no CBD. ## Why nutra advertisers open a Euro account Nutra — pills, capsules, dietary supplements, vitamins, weight-loss products, "herbal remedies" — is restricted on every large ad platform, and each one says so in writing. Meta requires ads for dietary, health and weight-loss products to target adults only and bans claims to cure incurable diseases ([Meta, Health and Wellness](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/health-wellness/)). Google does not allow herbal and dietary supplements with active pharmaceutical or dangerous ingredients, or unapproved products marketed as preventing, curing or treating a disease ([Google Ads, Healthcare and medicines](https://support.google.com/adspolicy/answer/176031)). Telegram is no exception. §5.8 of its [ad guidelines](https://ads.telegram.org/guidelines) says ads must not promote products "implicitly or explicitly related to any unverified health and wellness benefits", and its examples name "weight loss or gain products, herbal drugs, dietary supplements". Read that before you pay anyone: an account does not change the rule, and nobody can promise that a given creative clears. What an Adsly Euro account gives a nutra advertiser is preparation and launch handled by us. We open the account on our EU entity — no KYC, no medical licence and no EU company on your side — prepare the launch, and our manager takes the campaigns to Active. You tell us what you sell and where. ## What you get with Adsly - **Preparation and launch are in the price.** For nutra we prepare the launch, and our manager sets up and starts your campaigns until they are Active. It is a one-off launch, not monthly management. - **AI Recreate for declined ads.** When an ad is declined, Recreate re-submits it every hour until it is approved, and AI Recreate writes a new text for each attempt. We publish no recovery percentage for it. - **The same targeting form on every account type.** Countries, languages, topics and devices, or specific channels, bots and search. The topics closest to nutra are "Health & Medicine", "Fitness", "Fashion & Beauty" and "Food & Cooking". - **Analytics down to the hour.** Pro Panel reports per campaign, per account and across accounts, with hourly snapshots — run one campaign per group of channels and you see which health, fitness or beauty channels convert for your offer. - **What we take and what we do not.** Weight loss, potency, anti-age, vitamins, immunity, joints, skin and hair products are all nutra, and we take them. We do not take pharma or CBD. ## Price and terms Nutra is a high-risk niche with one price and one launch format: | Item | Details | | --- | --- | | **Minimum ad budget** | €5,000, on every top-up | | **Commission** | 30%, added on top of the ad budget | | **Total at the minimum ad budget** | €5,000 + €1,500 = €6,500 | | **Included in the price** | Our preparation and a one-off launch by our manager until the campaigns are Active | | **Opening time** | 4 business days | | **Payment** | Any cryptocurrency | | **Setup fee** | None | | **Adsly Pro Panel** | Included free while the account is active | | **KYC** | None | A TON account for nutra costs the same and carries the same launch, so it is not a cheaper route. Ongoing monthly management — daily optimisation and reporting — is not part of this price: that is the separate [managed service](/managed-service/), $1,000 per month plus 10% of ad spend, 20% in high-risk niches such as nutra. We publish no CPM for nutra: our measured data has no separate nutra row, and a range we cannot back is worse than none. What we have measured is the average across all campaigns on our Euro accounts — €2.97 CPM and 0.85% CTR over 257.7M impressions. The country you target moves that number far more than the niche does: prices by country, in euros on Euro accounts and in TON on TON accounts, are in the [CPM by country table](/guides/telegram-ads-cpm-by-country/). ## Countries: what we have measured Every new Euro account is a World account: it can advertise in every available country, and you choose the countries for each campaign inside it. There is no nutra-only price list by country, so the table shows what all niches together paid on our Euro accounts in single-country campaigns (3 October 2026). Use it to size a budget, not to predict a nutra result. | Country | CPM | CTR | Impressions | Accounts | | --- | ---: | ---: | ---: | ---: | | Russia | €2.68 | 0.65% | 163.0M | 62 | | India | €0.25 | 1.12% | 17.3M | 8 | | Uzbekistan | €0.20 | 0.90% | 6.4M | 2 | | Brazil | €2.22 | 1.64% | 4.7M | 6 | | Turkey | €2.92 | 0.87% | 874k | 8 | | UAE | €1.42 | 1.36% | 295k | 8 | | Georgia | €4.00 | 0.29% | 144k | 3 | | Saudi Arabia | €1.69 | 1.47% | 74k | 4 | | Qatar | €1.95 | 1.11% | 28k | 5 | We have no Euro single-country measurement for Mexico, Argentina, Colombia, Peru, Indonesia or Western Europe; for those, the TON rows in the [CPM by country table](/guides/telegram-ads-cpm-by-country/) are the closest evidence, and they are in TON. What you may claim about a supplement differs by country, and Telegram's §5.8 itself requires that "promoted products must comply with all local regulations" — check the rules of the market you target before the copy is written. ## What's included - **The account itself and the Pro Panel** — access to the account on ads.telegram.org and to the Adsly Pro Panel at app.adsly.pro - **Pro Panel tools** — bulk create and edit, IF/THEN automation rules, AI ad texts, hourly analytics, campaign groups, CSV and Excel export - **Launch by our manager** — set-up and launch of your campaigns until they are Active, once - **Moderation support** — on a Euro account a borderline decline can be escalated to a human reviewer through us - **Targeting** — countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search - **Euro-only features** — ads that link to an external website, in-stream video and a custom button - **Other accounts in one place** — Pro Panel connects Euro, TON and Stars accounts; since 22 August 2026 all three use the same targeting form ## How it works: 4 steps **Step 1: Tell us what you sell.** Write to [@adsly_pro](https://t.me/adsly_pro) or fill in the order form: the product (weight loss, potency, vitamins, anti-age), the destination — channel, bot or website — and the countries you plan to target. **Step 2: Pay.** The order form shows the ad budget (from €5,000), the commission and the total before you pay. Payment is in any cryptocurrency, and no documents are requested. **Step 3: We open and prepare.** The account opens in 4 business days on our EU entity. The ad budget is credited to your account in euros. **Step 4: Launch.** Our manager sets up and launches your campaigns until they are Active. After that the account is yours to run in the Pro Panel or on ads.telegram.org; if you want us to keep running it month to month, that is the managed service. ## Frequently Asked Questions ### Can you advertise supplements and nutra on Telegram? Telegram's ad guidelines restrict it: §5.8 prohibits promoting products tied to unverified health and wellness benefits and names dietary supplements, weight-loss products and herbal drugs as examples. We open Euro accounts for nutra with our own preparation and a launch by our manager, and no supplier can promise that a particular ad clears. Across all niches, 95.6% of reviewed ads on our Euro accounts end up approved; we publish no separate figure for nutra. ### Do I need a medical licence or KYC to open the account? No. We open the account on our EU entity and ask for no documents, no medical licence and no EU company; the one thing we need to know is what you advertise. Whether your product may be sold in the target country is a matter of local law and stays your responsibility. ### Which countries can a nutra account target? Every available country: each new Euro account is a World account, and you choose the countries for each campaign inside it. We have no measured data on nutra demand by country; the all-niche prices we measured are in the table above. ### What commission does Adsly charge for a nutra account? 30%, added on top of the ad budget, with a €5,000 minimum ad budget: €5,000 + €1,500 = €6,500 at the minimum. That price includes our preparation and a one-off launch by our manager until the campaigns are Active. Pro Panel is included free while the account is active. ### What is the difference between the included launch and the managed service? The launch is one-off: our manager sets up your campaigns and takes them to Active. Monthly management — daily optimisation and reporting — is the separate managed service: $1,000 per month plus 10% of ad spend, 20% in high-risk niches such as nutra. ### How does AI Recreate help with declined nutra ads? Recreate re-submits a declined ad every hour until it is approved, and AI Recreate writes a new text for each attempt. It does not make a prohibited claim acceptable: promises of a specific result and cure claims are exactly what §5.8 is about. We publish no recovery rate for it. ### Which channels suit nutra ads? Health, fitness, weight-loss, beauty and healthy-eating channels are the natural placements, and the "Health & Medicine", "Fitness" and "Fashion & Beauty" topics reach the same audience without picking channels by hand. We publish no conversion benchmark by channel type — compare them in your own campaign statistics. ### Do you take pharma or CBD? No. Weight loss, potency, anti-age, vitamins, immunity, joints, skin and hair products are nutra, and we take them. Pharma and CBD we do not take in any form. ### What payment methods are accepted? Any cryptocurrency, on the payment page of your order. No bank account in the EU is needed, and there is no KYC. ### How quickly can a nutra campaign go live? The account opens in 4 business days. Moderation of each ad comes after that: on our accounts over 98% of 13,199 campaigns got a decision within three hours in September 2026, on Stars, TON and Euro alike. A declined ad adds review cycles, so the first live day depends on the creative, not on the account. ## Open a Euro account for nutra Ad budget from €5,000, 4 business days, any cryptocurrency, no KYC. Preparation and the first launch are on us. [Open a Euro account](/cabinet/) [Nutra account: price and terms](/nutra-euro-cabinet/) [Get started](/login?tab=register) --- ## Adsly vs eLama: accounts, pricing and a practical comparison URL: https://adsly.pro/guides/adsly-vs-elama/ Date: 2026-04-29 Tags: Comparison Adsly and eLama compared on published terms for Telegram Ads: minimum budget, commission, VAT, post-payment, ad labelling, tools and niches. eLama facts come from its own pages, opened on 3 October 2026 and linked; where they are silent, we say so. eLama and Adsly both open Telegram Ads accounts and both give you a tool to run them, but they are built for different advertisers. eLama is a Russian platform that pays for and manages more than 30 ad systems from one balance, with closing documents, post-payment and automatic ad labelling. Adsly opens Euro and TON accounts without documents, takes payment in cryptocurrency and runs its own Pro Panel. This page is written by Adsly, so every statement about eLama comes from eLama's own pages as we opened them on 3 October 2026, and is linked. Where those pages are silent, the table says "not stated", which does not mean "no". ## Adsly vs eLama at a glance On published terms eLama starts lower and is cheaper in a standard niche: a standard account from €250 with a 20% commission, against €500 and 30% at Adsly. For crypto the order flips: eLama's FAQ cites 33%, Adsly charges 30%. Adsly is the option without KYC or documents, paid in any cryptocurrency, for any country and for high-risk niches. | | Adsly | eLama (as of 3 October 2026) | | --- | --- | --- | | **What it is** | Opens Euro and TON accounts for Telegram Ads and runs Pro Panel, its own management panel | A free platform for managing ads in 30+ systems from one account, one balance and one set of closing documents; part of the Yandex group | | **Minimum for a new account** | €500 ad budget; €1,000 for crypto and stocks; €5,000 for nutra, adult and binary options | €250 standard account; €500 international account; €100 for the account with MegaFon data | | **Commission on top-ups** | 30% in every niche and country | 20% standard; promotion: 10% on a first top-up for launches before 31 October, then 15% to year end; its FAQ cites 28% for education and 33% for crypto; international accounts 15%, 20% or 50% by country | | **Taxes and fees on top** | A processing fee for currency conversion and the crypto network, shown in the quote | 22% VAT | | **How you pay** | Any cryptocurrency | In roubles, converted at the rate on the day of the top-up; prepay, or post-pay for Russian legal entities and sole proprietors | | **Paperwork** | No KYC, no documents | Closing documents are issued; identity requirements not stated | | **Time to open** | 2 business days as standard; 4 for nutra, adult and binary options | Not stated | | **Countries** | One World account for every available country; you choose the countries in each campaign | A standard account that targets Russia; a separate international account for each of 35+ countries | | **Account types** | Euro and TON accounts opened; Stars accounts connected in Pro Panel | Euro-billed accounts; TON and Stars not stated | | **Ad labelling for Russia (ERID)** | No | Automatic | | **Management tool** | Pro Panel: hourly rules, AutoCPM, Recreate, AI texts, hourly analytics; included with the account | TG Nastroy: bulk operations, metrics every 5 minutes, auto-rules and a bid manager; free for eLama clients | | **Competitor ad search** | No | Free access to the spy service TGMaps | | **Help with campaigns** | Managed service: $1,000/month + 10% of ad spend (20% in high-risk niches) | Free setup of the first campaigns by its specialists, up to 10 ready creatives | | **Other ad systems** | Telegram Ads only | Yandex Direct, VK Ads, Avito, Ozon and Wildberries; Google Ads and TikTok Ads under "advertising abroad" | Sources: eLama's [Telegram Ads page](https://try.elama.ru/telegram_ads), its [TG Nastroy page](https://try.elama.ru/tgnastroy), [elama.ru](https://elama.ru/) and its help article on [accounts that target countries other than Russia](https://help.elama.ru/article/84970). All four are in Russian. ## Where eLama is ahead eLama is ahead on price, on entry budget and on everything a Russian company needs for its accounting. If these points describe you, eLama is the better choice. - **Commission.** 20% as standard, and in its [current promotion](https://try.elama.ru/telegram_ads) 10% on a first top-up and 15% until the end of the year, against 30% at Adsly for an ordinary niche. - **Entry budget.** A standard account starts at €250; Adsly starts at €500. - **Post-payment and documents.** Russian legal entities and sole proprietors can run ads first and pay monthly for actual spend, with one set of closing documents for every ad system. Adsly takes prepayment in cryptocurrency only. - **Ad labelling for Russia.** eLama labels every ad automatically. Adsly does not label ads. - **Faster data.** [TG Nastroy](https://try.elama.ru/tgnastroy) loads metrics from Telegram Ads every 5 minutes or on demand. Pro Panel works on an hourly cycle. - **Competitor research.** eLama clients get free access to the spy service TGMaps and the channel-picking tool Telemetr. Pro Panel has no competitor ad search. - **Free setup.** eLama's specialists build the first campaigns for free. At Adsly campaign management is a paid service: $1,000 a month plus 10% of ad spend. - **Other ad systems on one balance.** Yandex Direct, VK Ads, Avito and the marketplaces sit next to Telegram Ads in the same account. ## Where Adsly fits better Adsly fits better when you cannot or will not go through a Russian reseller's paperwork, when your audience is outside Russia, or when your niche is one eLama's pages do not mention. - **No documents, payment in crypto.** No KYC and no contract paperwork; you pay in any cryptocurrency. eLama's post-payment is for Russian legal entities and sole proprietors, and its top-ups are counted in roubles. - **Every country in one account.** Every new Euro account is a World account: it can advertise in every available country, and you choose the countries for each campaign. eLama's [help article](https://help.elama.ru/article/84970) says an account that targets Russia cannot be used for other countries and that each country needs its own account. - **High-risk niches.** Adsly opens accounts for forex and payday loans from €500 of ad budget, for crypto and stocks from €1,000, and for nutra, adult and dating, and binary options from €5,000. Telegram's ad guidelines prohibit gambling ads ([§5.6](https://ads.telegram.org/guidelines)); with Adsly gambling runs only in two formats — an official gambling account from €25,000 of ad budget, or a test launch on our infrastructure from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). - **Lower commission for crypto.** 30% against the 33% eLama's FAQ cites for crypto, though Adsly's crypto minimum is €1,000 against eLama's €500. - **TON and Stars next to Euro.** Adsly also opens TON accounts, and Pro Panel connects Euro, TON and Stars accounts under one login. eLama's pages describe euro-billed accounts. - **Tools for declined ads and bids.** Recreate and AI Recreate re-create a declined ad every hour until it is approved; AutoCPM moves the bid by 10% according to whether the ad is actually visible; AI drafts up to 25 ad texts per click. - **A panel that is not tied to the seller.** Every account Adsly opens comes with direct access on ads.telegram.org and with Pro Panel, and Pro Panel is also sold as a subscription for accounts opened elsewhere: Free, $129 or $229 a month. ## What each one costs eLama's own [FAQ](https://try.elama.ru/telegram_ads) gives the arithmetic: a first top-up of at least €250, plus a reseller commission of 20–33% depending on the business topic, plus 22% VAT — "from €366" in total. For education it quotes €780.8 (28% commission on a €500 first top-up) and for crypto €811.3 (33% on €500). Its promotion lowers the commission to 10% on a first top-up for launches before 31 October and to 15% until the end of the year, except for education, crypto, and real estate and developers. International accounts start at €500, with a fee of 15% or 20% in most listed countries and 50% for Uzbekistan. Adsly's first payment is the same in every country: €500 + €150 = €650 for an ordinary business or forex, and €1,000 + €300 = €1,300 for crypto and stocks, plus a processing fee for currency conversion and the crypto network that is shown in the quote. Pro Panel is included with the account. In a standard niche eLama is cheaper: its smallest standard start is €366 for €250 of ad budget against €650 for €500 at Adsly, and its commission is 20% against 30%. For crypto the commissions run the other way: eLama quotes €811.3 for €500 (33% plus 22% VAT), Adsly €1,300 for €1,000 (30%, plus the processing fee), though Adsly's crypto minimum is twice as high. In a standard niche the higher commission at Adsly is the price of an account without KYC, paid in crypto, for any country, in a niche a standard reseller publishes no terms for. Opening an account does not approve any ad: every ad still goes through Telegram's moderation, and compliance with the law of the target country stays with the advertiser. ## What eLama's pages do not say We looked for five things on the pages listed above and did not find them. None of them means "no", so ask eLama before you decide. - How long it takes to open an account. - Whether a TON or a Stars account can be opened or connected. - Whether nutra, adult, binary options or gambling projects are accepted; its FAQ only lists what Telegram's platform prohibits in general. - Whether you can pay in cryptocurrency. - Whether TG Nastroy works with an account opened outside eLama. ## Which one to choose Choose by who you are and where your audience is. Each row names the company whose published terms fit that situation. | Your situation | Better fit | Why | | --- | --- | --- | | **A Russian company that needs closing documents and post-payment** | eLama | Post-pay for Russian legal entities and sole proprietors | | **Lowest commission in a standard niche** | eLama | 20%, or 10% on a first top-up in its promotion, against 30% | | **Smallest first budget** | eLama | €250 | | **Ads to Russia that need labelling** | eLama | Automatic labelling | | **Yandex Direct, VK Ads or Avito on the same balance** | eLama | 30+ ad systems in one account | | **No documents, payment in crypto** | Adsly | No KYC; any cryptocurrency | | **One account for many countries** | Adsly | A World account for every available country | | **Lower commission for crypto** | Adsly | 30% against the 33% in eLama's FAQ | | **Nutra, adult and dating, binary options** | Adsly | Accounts are opened for these niches | | **TON or Stars accounts next to Euro** | Adsly | Pro Panel connects all three types | Before you commit a full budget, run the same limited test with both: one agreed conversion event, one reporting currency and the same attribution window. A click, a bot start, a registration and a first deposit are different outcomes. ## Frequently Asked Questions ### Is eLama cheaper than Adsly for Telegram Ads? In a standard niche, yes. eLama's FAQ puts the smallest first payment at "from €366" — €250 plus commission and 22% VAT — and its standard commission is 20%. Adsly's smallest first payment is €650: €500 of ad budget plus a 30% commission. For crypto it is the other way round: eLama's FAQ cites 33%, Adsly charges 30%. ### What is the minimum budget at eLama and at Adsly? eLama publishes €250 for a standard account, €500 for an international account and €100 for the account with MegaFon data (3 October 2026). Adsly's minimum ad budget is €500 as standard, €1,000 for crypto and stocks, and €5,000 for nutra, adult and binary options. ### Can a company outside Russia use eLama's post-payment? eLama's page says post-payment is available only to legal entities and sole proprietors from Russia. Adsly works on prepayment in any cryptocurrency, with no KYC, for advertisers in any country. ### Does Adsly label ads for the Russian market? No. Adsly does not provide ERID labelling. eLama labels ads automatically, and its TG Nastroy page says this takes about 3 minutes on average and works for bulk-copied ads too. ### Which tool comes with each account? eLama clients get TG Nastroy for free: bulk operations, metrics every 5 minutes, auto-rules, a bid manager and automatic labelling. An account opened by Adsly includes Pro Panel: hourly rules, AutoCPM, Recreate and AI Recreate, AI text drafts and hourly analytics. ## Sources and next steps Everything about eLama on this page was read on the linked pages on 3 October 2026. Promotions end and terms change, so confirm them with eLama before you pay. - [Choose your niche. See the starting cost.](/cabinet/#cabinet-starting-prices) - [Explore Pro Panel](/platform/) - [Adsly vs all competitors](/guides/adsly-vs-all-competitors/) - [Telegram Ads gambling policy](/guides/telegram-ads-gambling-policy/) - [See campaign evidence](/case-studies/) - [Read the agreement (EN)](/terms/) - [Discuss your project](https://t.me/adsly_pro) --- ## Adsly vs Magnetto.pro: accounts, pricing and a practical comparison URL: https://adsly.pro/guides/adsly-vs-magneto/ Date: 2026-04-29 Tags: Comparison Adsly and Magnetto.pro compared on published terms for Telegram Ads: minimum budget, commission, VAT, contract, launch time, countries, tools and niches. Magnetto facts come from its own pages, opened on 3 October 2026 and linked; where they are silent, we say so. Magnetto.pro and Adsly both open Telegram Ads accounts, and each has built its own tool: Magnetto built Adstat.pro, Adsly built Pro Panel. Magnetto is a Russian digital agency and Telegram Ads seller that signs a contract, adds VAT in its price calculator and offers a managed Full Service. Adsly opens Euro and TON accounts without documents and is paid in cryptocurrency. This page is written by Adsly, so every statement about Magnetto comes from Magnetto's own pages as we opened them on 3 October 2026, and is linked. Where those pages are silent, the table says "not stated", which does not mean "no". ## Adsly vs Magnetto.pro at a glance On published terms Magnetto is cheaper in a standard niche: 15% against 30% at Adsly, from the same €500 minimum. Crypto is the exception: 33% at Magnetto against 30% at Adsly. Adsly is the option without a contract or KYC, paid in any cryptocurrency, with accounts for niches Magnetto's pages do not cover. | | Adsly | Magnetto.pro (as of 3 October 2026) | | --- | --- | --- | | **What it is** | Opens Euro and TON accounts for Telegram Ads and runs Pro Panel, its own management panel | Describes itself as an international technology digital agency and a Telegram Ads seller; built Adstat.pro and the PromoRomer plugin | | **Minimum for a new account** | €500 ad budget; €1,000 for crypto and stocks; €5,000 for nutra, adult and binary options | €500; an existing account is topped up from €1 | | **Commission on top-ups** | 30% in every niche and country | 15%; 20% real estate, 28% education, 33% crypto | | **Taxes and fees on top** | A processing fee for currency conversion and the crypto network, shown in the quote | 22% VAT in its calculator | | **How you pay** | Any cryptocurrency | Not stated; the calculator converts at the Bank of Russia rate | | **Paperwork** | No KYC, no documents | A contract is signed | | **Time to start** | Account open in 2 business days as standard; 4 for nutra, adult and binary options | Launch within 24 hours after paperwork and materials are ready | | **Countries** | One World account for every available country; you choose the countries in each campaign | Separate accounts for 9 nearby countries and 30 international geos, plus one World account for 213 markets | | **Ad labelling for Russia (ERID)** | No | Yes; automatic labelling in Adstat.pro | | **Tool** | Pro Panel, included with the account: hourly rules, AutoCPM, Recreate, AI texts | Adstat.pro access in both service formats: strategies checked as often as every 10 minutes, a built-in spy service | | **Managed campaigns** | $1,000/month + 10% of ad spend (20% in high-risk niches) | Full Service: setup, creatives, targeting, labelling, a monthly report; price not stated | | **TON accounts** | Opened by Adsly and managed in Pro Panel | Its PromoRomer plugin works with TON accounts; whether it opens them is not stated | | **Gambling** | Two formats: an official gambling account from €25,000 of ad budget, or a test launch on our infrastructure from €5,000 | Its page says Telegram Ads rules prohibit gambling advertising | | **Dating and adult** | Accounts opened; minimum ad budget €5,000 | Its page: ordinary dating services are allowed, dating with adult content is not | Sources: Magnetto's [Telegram Ads page](https://magnetto.pro/service/telegram-ads/), its [geography page](https://magnetto.pro/service/telegram-ads-worldwide/) and [magnetto.pro](https://magnetto.pro/). All three are in Russian, with an automatic-translation switch. ## Where Magnetto.pro is ahead Magnetto is ahead on price, on launch speed and on everything around a Russian contract. If these points describe you, Magnetto is the better choice. - **Commission.** 15% in a standard niche against 30% at Adsly, and 20% for real estate and 28% for education against the same 30%. - **Launch speed.** Its [page](https://magnetto.pro/service/telegram-ads/) promises a launch within 24 hours once the contract is signed and the materials are ready. Adsly opens an account in 2 business days as standard. - **Top-ups from €1.** After the first €500, an existing account can be topped up from €1. - **Full Service.** Its specialists set up and run the campaigns: an unlimited number of creatives, targeting selection, ad labelling, a monthly extended report and a manager. Adsly's managed service costs $1,000 a month plus 10% of ad spend. - **Adstat.pro.** The tool Magnetto built checks strategies as often as every 10 minutes and has a spy service and automatic ad labelling. Pro Panel runs hourly and has neither a spy service nor labelling. - **Ad labelling for Russia.** Labelling is part of Full Service and is automatic in Adstat.pro. Adsly does not label ads. - **A contract.** For a company that needs a signed contract and VAT in its paperwork, Magnetto's process is built for exactly that. Adsly takes prepayment in cryptocurrency only. ## Where Adsly fits better Adsly fits better when you cannot or will not sign a contract with a Russian agency, when you pay in crypto, or when your niche is one that Magnetto's pages rule out or do not mention. - **No contract, no KYC, payment in crypto.** You name the niche and pay in any cryptocurrency, and the account is a World account: you choose the countries in each campaign. Magnetto's page describes a signed contract and a calculator that converts at the Bank of Russia rate. - **Lower commission for crypto.** 30% against Magnetto's 33%, though Adsly's crypto minimum is €1,000 against Magnetto's €500 for a new account. - **Niches Magnetto's pages do not cover.** Adsly opens accounts for forex and payday loans from €500 of ad budget, for crypto and stocks from €1,000, and for nutra, adult and dating, and binary options from €5,000. Magnetto's [geography page](https://magnetto.pro/service/telegram-ads-worldwide/) says ordinary dating is allowed and dating with adult content is not. - **Gambling.** Telegram's ad guidelines prohibit gambling ads ([§5.6](https://ads.telegram.org/guidelines)), and Magnetto's page says the same. With Adsly gambling runs only in two formats — an official gambling account from €25,000 of ad budget, or a test launch on our infrastructure from €5,000 — described in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). - **TON and Stars next to Euro.** Adsly opens TON accounts, and Pro Panel connects Euro, TON and Stars accounts under one login. - **Tools for declined ads and bids.** Recreate and AI Recreate re-create a declined ad every hour until it is approved; AutoCPM moves the bid by 10% according to whether the ad is actually visible; AI drafts up to 25 ad texts per click. - **A panel that is not tied to the seller.** Adstat's [connection guide](https://help.adstat.pro/en/getting-started/instruction) gives permanent access to accounts opened through Magnetto.pro or its partners and 14 days to others. Pro Panel is included with every account Adsly opens and is also sold as a subscription for accounts opened elsewhere: Free, $129 or $229 a month. ## What each one costs Magnetto's [calculator](https://magnetto.pro/service/telegram-ads/) adds two lines to the top-up: an agency commission (15% in a standard niche) and 22% VAT, converted at the Bank of Russia rate. A new account is created with a top-up from €500, and an existing one is topped up from €1. The price of Full Service is not on the page. Adsly's first payment is the same in every country: €500 + €150 = €650 for an ordinary business or forex, and €1,000 + €300 = €1,300 for crypto and stocks, plus a processing fee for currency conversion and the crypto network that is shown in the quote. Pro Panel is included with the account. On commission Adsly costs twice as much in a standard niche: 30% against 15%. It is also above Magnetto for real estate (20%) and education (28%), and below it for crypto: 30% against 33%. In the other niches the higher commission is the price of an account without a contract or KYC, paid in crypto, in a niche a standard reseller publishes no terms for. Opening an account does not approve any ad: every ad still goes through Telegram's moderation, and compliance with the law of the target country stays with the advertiser. ## What Magnetto's pages do not say We looked for five things on the pages listed above and did not find them. None of them means "no", so ask Magnetto before you decide. - The price of Full Service. - Whether you can pay in cryptocurrency or from outside Russia. - What documents the contract requires from a company or an individual. - Whether it opens TON accounts, or only works with them in its plugin. - Whether forex, payday loans, nutra or binary options projects are accepted. ## Which one to choose Choose by how you pay and by what you advertise. Each row names the company whose published terms fit that situation. | Your situation | Better fit | Why | | --- | --- | --- | | **Lowest commission in a standard niche** | Magnetto.pro | 15% against 30% | | **Lower commission for crypto** | Adsly | 30% against 33% | | **A signed contract and VAT in the paperwork** | Magnetto.pro | A contract is signed; VAT is in the calculator | | **Launch within a day of signing** | Magnetto.pro | Launch within 24 hours after paperwork and materials | | **Someone to produce creatives and run campaigns** | Magnetto.pro | Full Service with unlimited creatives and a monthly report | | **Ads to Russia that need labelling** | Magnetto.pro | Labelling in Full Service and in Adstat.pro | | **No contract, payment in crypto** | Adsly | No KYC; any cryptocurrency | | **Nutra, adult and dating, binary options** | Adsly | Accounts are opened for these niches | | **TON or Stars accounts next to Euro** | Adsly | Pro Panel connects all three types | | **Declined ads re-submitted by hand** | Adsly | Recreate and AI Recreate | Before you commit a full budget, run the same limited test with both: one agreed conversion event, one reporting currency and the same attribution window. A click, a bot start, a registration and a first deposit are different outcomes. ## Frequently Asked Questions ### Is Magnetto.pro cheaper than Adsly? Yes, except for crypto. Magnetto publishes a 15% commission in a standard niche, 20% for real estate, 28% for education and 33% for crypto, with 22% VAT in its calculator (3 October 2026). Adsly charges 30% in every niche and country, so it is more expensive in the first three and cheaper for crypto. ### What is the minimum budget at Magnetto.pro and at Adsly? Both start at €500 for a new account. Magnetto tops up an existing account from €1. Adsly's minimum ad budget is €1,000 for crypto and stocks and €5,000 for nutra, adult and binary options. ### How fast can I start with each? Magnetto's page promises a launch within 24 hours after the paperwork is done and the materials are ready. Adsly opens a Euro account in 2 business days as standard and in 4 for nutra, adult and binary options, with no documents. ### Does Magnetto.pro work with gambling or adult projects? Its geography page says Telegram Ads rules prohibit gambling advertising, that ordinary dating services are allowed and that dating with adult content is not. Adsly opens accounts for adult and dating from €5,000 of ad budget and runs gambling in two formats. ### Which tool comes with each account? Magnetto gives access to Adstat.pro in both Self Service and Full Service: strategies checked as often as every 10 minutes, a spy service and automatic ad labelling. An account opened by Adsly includes Pro Panel: hourly rules, AutoCPM, Recreate and AI Recreate, AI text drafts and hourly analytics. ## Sources and next steps Everything about Magnetto.pro on this page was read on the linked pages on 3 October 2026. Terms change, so confirm them with Magnetto before you pay. - [Choose your niche. See the starting cost.](/cabinet/#cabinet-starting-prices) - [Explore Pro Panel](/platform/) - [Adsly vs Adstat.pro](/guides/adsly-vs-adstat/) - [Adsly vs all competitors](/guides/adsly-vs-all-competitors/) - [Telegram Ads gambling policy](/guides/telegram-ads-gambling-policy/) - [See campaign evidence](/case-studies/) - [Read the agreement (EN)](/terms/) - [Discuss your project](https://t.me/adsly_pro) --- ## Best Telegram Ads Platform 2026: Adsly, Adstat, TgBooster and growity.ai Compared URL: https://adsly.pro/guides/best-telegram-ads-platform-2026/ Date: 2026-04-29 Tags: none Four Telegram Ads platforms compared on what each publishes: Adsly Pro Panel, Adstat.pro, TgBooster and growity.ai. Prices, automation, account types and what each lacks, checked on their own sites on 3 October 2026 and linked. ## TL;DR — Quick Answer **There is no single best Telegram Ads platform, and this page is written by Adsly, one of the four compared.** Each statement about another company comes from its own site, opened on 3 October 2026, and is linked; where a site is silent, the table says "not stated". In short: - **Adsly** opens Euro and TON accounts with no KYC and payment in any cryptocurrency, and runs Pro Panel for Euro, TON and Stars accounts. Its automation works on an hourly cycle. - **Adstat.pro** is ahead on reaction speed and research: strategy checks as often as every 10 minutes, a built-in search of competitors' ads and automatic ad labelling. - **TgBooster** is an analytics and bidding service that connects through a browser extension; **growity.ai** is an AI service that also covers Google Ads and Yandex Direct. ## Side-by-Side Comparison Each cell quotes the company's own page. "Not stated" means the page says nothing on that point; it does not mean no. | Feature | Adsly Pro Panel | Adstat.pro | TgBooster | growity.ai | | --- | --- | --- | --- | --- | | **What it is** | Web panel for the accounts you connect; Adsly also opens Euro and TON accounts | "A platform for automation and analytics", a product of the seller Magnetto.pro | Online analytics and management service that works through its own browser extension | "AI Ad Management Platform" | | **Price of the tool** | Free $0; Pro $129/month; Agency $229/month; included with accounts Adsly opens | No subscription; a service fee "customized based on your total budget" | Paid plan after the trial; price not on the public site | $499/month per business + 5% of ad spend | | **Minimum to start** | No minimum for the panel; €500 ad budget for a new Euro account | €500 minimum deposit | Not stated | Not stated | | **Free access** | Free plan (up to 10 campaigns) and 3 days of Pro at sign-up | 14 days for an account not opened through Magnetto.pro or its partners | 7 days after registration | 30-day trial | | **Accounts it works with** | Euro, TON and Stars accounts, plus Adstat accounts | Accounts opened through Magnetto.pro or its partners get permanent access | Not stated | Telegram Ads, Google Ads, Yandex Direct | | **Automation** | Rules, Auto CPM, Recreate and AI Recreate, checked hourly | Strategies on 10 metrics, checked as often as every 10 minutes, up to 8 scenarios per campaign | A bidder that changes budgets and CPM | AI adjusts bids and budgets per placement every hour | | **AI texts** | AI text generation; AI Recreate for declined ads | Not stated | Not stated | "AI writes the ads" | | **Competitor ad search** | No | Yes, built in | Not stated | Not stated | | **Ad labelling for Russia (ERID)** | No | Yes, automatic | Not stated | Not stated | | **Team access** | Manager or Viewer per account on the Agency plan | Not stated | Colleagues or clients can be connected | Not stated | | **Site language** | English, Russian | English; documentation in English and Russian | Russian | English | Sources: [adstat.pro](https://adstat.pro/), its [strategies page](https://adstat.pro/strategy/) and [documentation](https://help.adstat.pro/en/getting-started/instruction); [tgbooster.ru](https://tgbooster.ru/); [growity.ai](https://growity.ai/). Earlier versions of this page compared Clickise as well. On 3 October 2026 clickise.com redirected to an unrelated site and we could not open a working Clickise site, so it is not compared here. ## 1. Adsly — Account Opening and Pro Panel Adsly is our own company, so this section is a description of what we sell, not a verdict. It does two jobs: it opens ad accounts, and it runs a management panel for them. **Accounts:** - **Euro and TON accounts opened for you.** Every new Euro account is a World account: it can advertise in every available country, and you choose the countries in each campaign. No KYC, payment in any cryptocurrency. - **Timing:** 2 business days as standard; 4 for nutra, adult and dating, and binary options. - **Minimum ad budget:** €500; €1,000 for crypto and stocks; €5,000 for nutra, adult and dating, and binary options. We do not take pharma or CBD. - **Commission:** 30% in every niche and country (25% on a TON account in a regular niche). That is higher than the 15–23% Russian resellers publish for a standard niche and lower than the 33% Magnetto and eLama publish for crypto; the [reseller comparison](/guides/adsly-vs-all-competitors/) sets the numbers side by side. - **Gambling:** Telegram's ad guidelines prohibit gambling ads ([§5.6](https://ads.telegram.org/guidelines)). With us it runs only in two formats — an official gambling account with an ad budget from €25,000, or a test launch on our infrastructure from €5,000. See the [gambling policy guide](/guides/telegram-ads-gambling-policy/). **Pro Panel:** - **All three account types under one login:** Euro, TON and Stars, all with country, language and topic targeting since 22 August 2026. Euro adds website destinations. Every account we open comes with both Pro Panel and direct access on ads.telegram.org. - **Automation:** rules on views, clicks, CTR, CPC, CPM, CPA, spend and budget and on conversions from your tracker's postbacks; Auto CPM; Recreate and AI Recreate for declined ads. All of it runs hourly. - **AI text generation, A/B tests where you pick the winner, bulk creation and editing, hourly analytics**, inbound postbacks and a read-only API. - **Price:** Free $0 (up to 10 campaigns); Pro $129 a month with 3 accounts; Agency $229 a month with 10 accounts; an extra account slot $19 a month; 10%, 20% or 30% off for 3, 6 or 12 months; 3 days of Pro at sign-up. **What it does not have:** a search of competitors' ads, automatic ad labelling for Russia, and a 5- or 10-minute automation cycle. [Open a Euro account in 2 business days](https://adsly.pro/cabinet) ## 2. TgBooster — Analytics and a Bidder Through a Browser Extension [TgBooster](https://tgbooster.ru/) describes itself as a simple online service for analytics and ad management in Telegram. Its FAQ says it connects to Telegram Ads through its own browser extension. The site lists automatic export of statistics, grouping of ads into campaigns, bulk ad creation across several target channels, analytics by text, channel and topic, and a bidder that can raise the budget of ads with the best subscriber price or change CPM by your share of impressions. Access is free for 7 days after registration, then on a paid plan chosen in your account. The site is in Russian; which account types it supports and what the plans cost are not stated on it. ## 3. Adstat.pro — Automation and Analytics from Magnetto [Adstat.pro](https://adstat.pro/) calls itself "a platform for automation and analytics" for Telegram Ads. Its site is in English, and its documentation is published in English and Russian. Its homepage states a €500 minimum deposit, no subscription and a service fee "customized based on your total budget". Its [strategies](https://adstat.pro/strategy/) check conditions as often as every 10 minutes on 10 metrics, with up to 8 scenarios per campaign. It also lists a built-in search of competitors' ads, a pixel with events, a Yandex Metrica integration, invite links, automatic ad labelling and a review of your channel and creatives before launch. According to its [connection guide](https://help.adstat.pro/en/getting-started/instruction), an account opened through Magnetto.pro or its partner agencies gets permanent access, and an account opened elsewhere gets 14 days. ## 4. growity.ai — AI Across Telegram Ads, Google Ads and Yandex Direct [growity.ai](https://growity.ai/) presents itself as an "AI Ad Management Platform": you connect an ad account and the AI writes the ads, tests placements and adjusts bids and budgets every hour. It lists Telegram Ads, Google Ads and Yandex Direct as live, with other platforms marked as coming soon. The price is $499 a month per business plus 5% of ad spend, after a 30-day free trial. Account opening, Telegram account types and team roles are not stated on the site. ## How to Choose | You need... | Where to look | Why | | --- | --- | --- | | An account with no documents, paid in crypto | Adsly | No KYC; any cryptocurrency | | Euro, TON and Stars in one dashboard | Adsly Pro Panel | One login for all three types | | Declined ads re-submitted automatically | Adsly Pro Panel | Recreate and AI Recreate | | A team with per-account access | Adsly Pro Panel | Manager or Viewer per account on the Agency plan | | Your own agency under your own brand | Adsly | White Label, for people opening their own agency | | Competitor ad search | Adstat.pro | Built-in search of competitors' ads | | Rules faster than hourly | Adstat.pro | Strategy checks as often as every 10 minutes | | Ad labelling for Russia | Adstat.pro | Automatic labelling | | Statistics and a bidder on top of the native interface | TgBooster | Works through a browser extension | | One AI service for several ad platforms | growity.ai | Telegram Ads, Google Ads and Yandex Direct | ## Frequently Asked Questions ### What is the best Telegram Ads platform in 2026? It depends on the job. Adsly opens Euro and TON accounts with no KYC and connects Euro, TON and Stars accounts in Pro Panel. Adstat.pro has competitor ad search, ad labelling for Russia and strategy checks every 10 minutes. TgBooster adds analytics and a bidder through a browser extension. growity.ai is an AI service across Telegram Ads, Google Ads and Yandex Direct. This page is written by Adsly, so read it as a comparison of published terms, not as a neutral ranking. ### Which Telegram Ads platform supports high-risk niches? Adsly opens accounts for crypto, forex, nutra, adult and dating, and binary options; we do not take pharma or CBD. Gambling runs with us only in two formats: an official gambling account from €25,000 of ad budget, or a test launch on our infrastructure from €5,000. The Adstat.pro, TgBooster and growity.ai sites publish no list of accepted niches; Adstat's homepage says its specialists review your channel and creatives before launch. Opening an account does not approve any ad: Telegram's guidelines decide that, and the licence and the law of the target country stay the advertiser's responsibility. ### What commission does ADSLY charge on Euro accounts? 30% in every niche and every country, crypto and high-risk niches included; an official gambling account is 25%. The commission is paid on top of the deposit, which stays your ad balance. Pro Panel is included with the account. ### Can I manage multiple Telegram Ads accounts in one place? Yes. Pro Panel connects Euro, TON and Stars accounts under one login, with bulk editing, rules and, on the Agency plan, Manager or Viewer access per account. Adstat's documentation also describes several ad accounts in one interface. ### How fast can I open a Telegram Ads Euro account? With Adsly, 2 business days as standard and 4 for nutra, adult and dating, and binary options, as a World account for every available country. The minimum ad budget is €500, or €1,000 for crypto and stocks. No documents are asked for. Last updated: 4 October 2026. Statements about other companies are taken from their own sites as opened on 3 October 2026. --- ## Euro Cabinet for Adult — Open in 4 business days, paperwork handled | ADSLY URL: https://adsly.pro/guides/euro-cabinet-for-adult/ Date: 2026-04-29 Tags: Euro Cabinet Open a Euro account for dating and adult Telegram Ads in 4 business days, paperwork on our side. Dating 18+, NSFW platforms. No KYC, a World account for every country, pay in crypto. From €5,000 of ad budget, with the launch by our manager included. ## Why Dating and Adult Run Through a Euro Cabinet Dating and adult offers have the narrowest path of any niche on the large ad platforms. Meta allows dating ads [only with prior written permission](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/dating-ads/). Google has required advertisers to be [certified](https://support.google.com/adspolicy/answer/15327789) before running dating and companionship ads since March 2025, and [restricts sexual content](https://support.google.com/adspolicy/answer/6023699) to limited scenarios. Telegram's own [ad guidelines](https://ads.telegram.org/guidelines) say ads must not promote sexual content, and name dating services in the same rule. So this niche does not run as an ordinary self-serve campaign. At Adsly it is a separate launch format: the Euro cabinet — a Telegram Ads account billed in euros — is opened on our entity, we prepare the texts and the entry for moderation, and our manager sets up and launches your campaigns until they are Active. That launch is one-off and is included in the €5,000 minimum ad budget. What you keep is the privacy and the targeting. The account is opened on our EU entity, so no company or identity documents are asked of you, and payment is in cryptocurrency. Targeting uses the same form as any other Telegram Ads account: countries, languages, topics, devices, or specific channels. ## Why ADSLY for Adult-Adjacent Advertisers - **Privacy.** The account is opened on our entity: no KYC and no EU company on your side. Payment is in cryptocurrency only. - **The launch is done for you.** We prepare the texts and the entry for moderation, and our manager sets up and launches the campaigns until they are Active. We publish no approval rate for dating or adult; across all niches, 95.6% of reviewed ads on our Euro accounts end up approved (3 October 2026). - **Targeting by topic or by channel.** Target by country, language and topics such as Psychology & Relationships or Recreation & Entertainment, or list the specific channels you want. The Telegram Ads form has no "Adult" topic. - **Access to the account.** You get access to the account itself on ads.telegram.org and to Adsly Pro Panel, which stays free for as long as the account is active. - **The niche is accepted.** Dating apps and sites, 18+ dating, adult and NSFW platforms, AI-girlfriend apps and erotic chat services are one niche at Adsly, on the same terms. ## Commission & Pricing Dating and adult pay the same 30% commission as every other niche: | Item | Details | | --- | --- | | **Commission** | 30% | | **Total at the minimum ad budget** | €5,000 + €1,500 = €6,500 | | **Minimum ad budget** | 5,000 EUR, on every top-up | | **Payment method** | Any cryptocurrency | | **Setup fee** | None | | **Adsly Pro Panel** | Free (included) | | **Launch by our manager** | Included, one-off | | **Time to open** | 4 business days | Payment is in cryptocurrency only; no bank transfer or card is involved. The launch is not ongoing management. If you want us to keep running the account month after month — daily optimisation and reporting — that is the separate [managed service](/managed-service/): $1,000 per month plus 10% of ad spend, 20% in high-risk niches such as this one. ## Countries and What Impressions Cost There Every new Euro account is a World account: it can advertise in every available country, and you choose the countries for each campaign inside it. We have no measured CPM for dating or adult: our data cannot separate the niche. What we can show is the all-niche price of the auction you enter, measured on single-country campaigns on our Euro accounts (3 October 2026): | Country | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | **Russia** | €2.68 | 0.65% | €0.415 | 163.0M | | **India** | €0.25 | 1.12% | €0.022 | 17.3M | | **Uzbekistan** | €0.20 | 0.90% | €0.023 | 6.4M | | **Brazil** | €2.22 | 1.64% | €0.136 | 4.7M | | **Turkey** | €2.92 | 0.87% | €0.337 | 874k | | **UAE** | €1.42 | 1.36% | €0.104 | 295k | | **Saudi Arabia** | €1.69 | 1.47% | €0.115 | 74k | | **Qatar** | €1.95 | 1.11% | €0.175 | 28k | These are all-niche figures, not a dating forecast, and the last two rows stand on small volumes. Our Euro accounts have not run single-country campaigns in Western Europe or North America, so there is no euro price to quote for them; prices measured there on TON accounts, in TON, are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## What's Included - **Adsly Pro Panel** — bulk editing, IF/THEN automation rules, hourly analytics and campaign groups, free while the account is active - **Launch by our manager** — texts and entry prepared for moderation, campaigns set up and launched until they are Active (one-off) - **Access to the account** — on ads.telegram.org, alongside Pro Panel - **Country targeting** — a World account: any country in the Telegram Ads directory, chosen for each campaign - **Device targeting** — mobile or desktop users separately - **User topics** — Psychology & Relationships, Recreation & Entertainment and the other 39 topics of the form - **Custom button and website links** — Euro-only features: a button such as "Open", "Sign Up" or "Learn More", and an external website as the destination ## How It Works: 4 Steps **Step 1: Apply.** Fill in the form at [adsly.pro/cabinet](/cabinet/) or write to us on [Telegram](https://t.me/adsly_pro). Tell us what you promote, the niche (dating, 18+, NSFW) and the countries you plan to target. **Step 2: Pay.** The form quotes the exact amount and issues an invoice; you pay it in any cryptocurrency. The minimum ad budget is 5,000 EUR. **Step 3: We open the account.** Within 4 business days, on our entity. No documents and no EU company are needed from you. **Step 4: Launch.** Our manager prepares the texts and the entry for moderation, sets up the campaigns and launches them until they are Active. After that you run the account yourself in Pro Panel or on ads.telegram.org, or add the managed service. ## Frequently Asked Questions ### Can I advertise adult content on Telegram with a Euro cabinet? Telegram's ad guidelines say ads must not promote sexual content, and they name dating services in the same rule. Explicit material is not advertised at all. Dating and 18+ platforms run through Adsly as a separate launch format: we prepare the texts and the entry for moderation, and our manager launches the campaigns until they are Active. We publish no approval rate for this niche. ### Is my privacy protected when opening an adult Euro cabinet? Yes. The account is opened on our EU entity, so no company, KYC or identity documents are required from you, and payment is in cryptocurrency. ### What commission does ADSLY charge for adult Euro cabinets? Dating and adult pay 30% commission, the same as every other niche. The minimum ad budget is 5,000 EUR (€5,000 + €1,500 = €6,500 in total), paid in crypto, and it includes our preparation of the texts and the entry for moderation (our infrastructure) and a manager who launches your campaigns to Active. Adsly Pro Panel is included free. ### Is there an Adult topic in Telegram Ads targeting? No. The targeting form has 41 topics and none of them is called Adult. The closest are Psychology & Relationships and Recreation & Entertainment; the other route is a list of specific channels. ### Which countries work best for adult-adjacent Telegram Ads? We do not publish a ranking, because we have no measured figures for dating or adult by country. Every new Euro account is a World account, so you choose the countries campaign by campaign. All-niche prices on our Euro accounts run from €0.20 CPM in Uzbekistan and €0.25 in India to €2.68 in Russia and €2.92 in Turkey. ### Do I write the ad texts myself? Not for the launch. The texts and the entry are prepared by us, and our manager launches the campaigns until they are Active. AI Recreate — the Pro Panel feature that re-submits a declined ad with a new text — is built for ordinary niches; in dating and adult a decline goes back to the manager instead. ### What type of adult-adjacent businesses can advertise? Dating apps and sites, 18+ dating, adult and NSFW platforms, AI-girlfriend apps and erotic chat services — one niche at Adsly, on the same terms. Supplements, potency products included, are a different niche (nutra). Pharma and CBD we do not take. ### Do I need to verify my age or identity? No. Adsly asks for no KYC, age verification or identity documents to open the account. It is opened on our entity. ### What payment method is accepted? Any cryptocurrency. No bank transfer or card is involved. ### How quickly can adult-adjacent campaigns go live? The account opens in 4 business days. After that our manager sets up and launches the campaigns; we do not promise a number of hours for that step. Once a campaign is submitted, Telegram's review is quick: over 98% of the 13,199 campaigns we timed in September 2026, all niches, had a decision within three hours. ### Ready to open your Euro cabinet for adult? The account is opened on our EU entity. No KYC. 4 business days. Pay in crypto. The launch by our manager is included in the €5,000 minimum. [Open Cabinet](/cabinet/) [Get Started](/login?tab=register) --- ## Euro Cabinet for Betting — Open in 2 business days, paperwork handled | ADSLY URL: https://adsly.pro/guides/euro-cabinet-for-betting/ Date: 2026-04-29 Tags: Euro Cabinet Open a Euro cabinet for betting Telegram Ads in 2 business days, paperwork on our side. Sports betting and bookmakers; the gambling vertical measured €2.55 CPM on our Euro accounts. Per-country targeting, any crypto. Brazil banned betting ads on 25 September 2026. ## Why a Euro Cabinet Is Perfect for Betting Advertising Sports betting demand follows the fixture list, not a monthly average. Euro cabinets combine country targeting with channel selection, so you can run boxing campaigns in Mexico on fight nights and esports campaigns during CS2 majors from one account. Brazil is no longer part of that plan: Medida Provisória nº 1.394 of 25 September 2026 prohibits fixed-odds betting and its advertising there, in any medium and including operators based abroad; Congress's first sixty-day window to convert it into law runs to 23 November 2026 ([Congresso Nacional](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871)). Status as of 3 October 2026 — see the [Brazil guide](/guides/telegram-gambling-ads-brazil/). We have no demographic breakdown of our own to publish, so we make no claim about who the Telegram bettor is. What the cabinet does give you is country targeting: you concentrate budget on the countries your licence and your legal advice cover, and leave the rest out. With ADSLY, betting operators do not need to supply documents, a gambling license, or an EU company — those sit on our EU entity. We open the cabinet as an accredited Telegram Ads reseller. You simply tell us your target countries, fund in crypto, and launch. Whether betting may be advertised in a given country is decided by that country's law, and that stays your responsibility. ## Why ADSLY for Betting Advertisers - **Event-timed campaigns.** Hourly analytics in the Pro Panel show how your own campaigns move around match days and finals, and IF/THEN rules adjust budgets on the metrics you choose. We publish no hour-of-day or day-of-week figures of our own. - **AI Recreate for time-sensitive campaigns.** When an ad is declined the day before a major match, there is no time for manual rewrites. AI Recreate re-submits the declined ad with new text. - **Measured prices by country.** We publish what our Euro accounts actually measured, country by country and for all niches together — not a betting-only split: see the [measured CPM by country](/guides/telegram-ads-cpm-by-country/) guide. - **Two launch formats.** On a test launch we write the ad texts — soft wording, no brand and no bonus figures — and a manager launches them to Active. On an official gambling cabinet your own creatives run as written. A promise of income such as "guaranteed profit every day" has no place in either. - **High-risk accepted.** ADSLY works with bookmakers, sports betting and prediction platforms. ## Commission & Pricing Betting is a high-risk niche with two entry points: | Item | Details | | --- | --- | | **Minimum ad budget — test launch on our infrastructure** | €5,000 (we write the ads and a manager launches them to Active) | | **Minimum ad budget — official gambling cabinet** | €25,000 (your own creatives run as written) | | **Commission** | Added on top of the ad budget; the exact price shows on the order form before you pay | | **Payment method** | Any cryptocurrency (USDT, BTC, ETH, TON and others) | | **Setup fee** | None | | **ADSLY Pro** | Free (included) | | **Time to open** | 2 business days | What we have measured ourselves: on our self-service Euro accounts the gambling vertical — betting included — ran at €2.55 CPM and €0.019 per click across 175k impressions (all countries blended, 3 Oct 2026). Its 13.19% click-through is high enough that we quote it only with caution. That is the vertical as a whole; the country you target moves the price more than the niche does — see the [measured CPM by country](/guides/telegram-ads-cpm-by-country/). We put no Google or Meta price beside it: both require a per-country gambling license, so there is no like-for-like number. Sportsbooks open the cabinet in one of two formats. A test launch on our infrastructure starts from a €5,000 ad budget + commission — we write the match-day copy and launch it to Active. An [official gambling cabinet](/official-gambling-telegram-ads/) starts from €25,000 + commission and runs your own creatives as written: your bookmaker brand, the welcome-bet figure and a direct link to your sportsbook. ## Countries and Sports Interest | Country | Sports interest | | --- | --- | | **Russia** | Hockey and football, sports prediction channels | | **UAE** | Horse racing and football | | **Mexico** | Football and boxing | | **Argentina** | Football | | **Colombia** | Football | | **Chile** | Football | | **Peru** | Football | | **Kazakhstan** | Boxing and football | | **Belarus** | Hockey and football | | **Uzbekistan** | Football | | **Saudi Arabia** | Horse racing and football | | **Qatar** | Football | | **Indonesia** | Esports | This table lists sports interests, not legal status: several of these countries restrict or prohibit betting and its advertising, so check local law before you target any of them. Three countries are not on it at all. Brazil: Medida Provisória nº 1.394 of 25 September 2026 prohibits fixed-odds betting and its advertising in any medium, including by operators based abroad, and Congress's first sixty-day window to convert it into law runs to 23 November 2026 ([Congresso Nacional](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871)) — details in the [Brazil guide](/guides/telegram-gambling-ads-brazil/). Turkey: betting on sports is run under the state's Spor Toto organisation, and [Law No. 7258](https://www.mevzuat.gov.tr/mevzuatmetin/1.3.7258.pdf) (article 5) makes unauthorised betting advertising a crime. India: the Promotion and Regulation of Online Gaming Act, 2025 prohibits online money games and their advertising ([Press Information Bureau](https://www.pib.gov.in/PressReleasePage.aspx?PRID=2241804)) — see the [India guide](/guides/telegram-gambling-ads-india/). Compliance with the law of the target country is the advertiser's responsibility. ## What's Included - **ADSLY Pro Panel** — Bulk edit campaigns, IF/THEN automation rules, hourly analytics for real-time event monitoring - **Moderation support** — Pre-submission copy review, compliance frameworks for betting, AI Recreate for declined ads - **All 3 cabinet types** — Euro, TON, and Stars for channel and bot owners spending Stars their channel earned; since 22 August 2026 TON and Stars have the same country, language and topic targeting as Euro - **GEO targeting** — Run a football campaign in one country and a boxing campaign in another from the same cabinet - **Device targeting** — Target by device type - **User topics** — "Sports", "Recreation & Entertainment" for betting-relevant audiences - **CTA buttons** — "Open Link", "Join Channel", "Open Bot" for direct player signups ## How It Works: 4 Steps **Step 1: Apply.** Contact ADSLY via [Telegram](https://t.me/adsly_pro). Tell us your betting niche (sportsbook, bookmaker, prediction platform) and target countries. **Step 2: Setup.** We open your Euro cabinet within 2 business days. Paperwork is handled on our EU entity — no license or EU company needed on your side. We handle all reseller paperwork. **Step 3: Top up.** Fund your cabinet in crypto: from €5,000 of ad budget for a test launch, from €25,000 for an official gambling cabinet. The budget is credited to your own cabinet. **Step 4: Launch.** Create geo-targeted campaigns around sports events, select prediction and sports channels, and go live. Use hourly analytics to scale budgets during matches. ## Frequently Asked Questions ### Can I advertise sports betting on Telegram with a Euro cabinet? Not as a general permission: §5.6 of Telegram's [ad guidelines](https://ads.telegram.org/guidelines) prohibits gambling promotion and names sports betting. Betting runs in two formats — a test launch on our infrastructure, where we write soft-worded ads without the brand, and an official gambling cabinet, where your own creatives run as written. On our Euro accounts 95.6% of reviewed ads end up approved (all niches together, 3 October 2026 — we don't publish a betting-only rate). ### Do I need KYC to open a betting Euro cabinet? No. ADSLY opens Euro cabinets for betting with no KYC and no EU company required. You apply, pay in crypto, and launch within 2 business days. ### Which countries have the highest CTR for betting ads? We don't publish a betting-only split by country. Across all niches on our Euro accounts (single-country campaigns, 3 Oct 2026), Saudi Arabia measured 1.47% CTR, the UAE 1.36% and Russia 0.65%, against a Euro average of 0.85%. Mexico, Argentina and Colombia have no Euro measurement yet. These are all-niche figures and say nothing about whether betting may be advertised in a country — Brazil, for one, banned it on 25 September 2026. Prices by country are in the [measured CPM by country](/guides/telegram-ads-cpm-by-country/) guide. ### How much does it cost to open a betting cabinet? Two formats, both + commission. A test launch on our infrastructure starts from a €5,000 ad budget and includes our preparation of the texts and the entry for moderation and a manager who launches your campaigns to Active. An official gambling cabinet starts from €25,000 and runs your own creatives as written. The budget is credited to your own cabinet and paid in crypto. ADSLY Pro Panel with bulk management and automation is included free. ### Can I target specific sports events with a Euro cabinet? Yes. Euro cabinets offer geo targeting and channel selection, allowing you to run event-specific campaigns. Target football channels during Champions League, boxing channels on fight nights, or esports channels during major tournaments. ### How does AI Recreate help betting advertisers? When an ad is declined, AI Recreate re-submits it with new text, so nobody is rewriting by hand the day before a match. We publish no recovery percentage for it. ### What channels work best for betting ads on Telegram? Sports prediction and tipster channels put the ad in front of people already thinking about a bet, which general news channels do not. Sports news channels, esports communities, and fantasy sports groups are the next tier. We don't publish a CTR split by channel type. ### Can I run campaigns during live sports events? Yes. With Euro cabinets and ADSLY's hourly analytics, you can follow campaign performance hour by hour during matches and adjust budgets as you go. ### What payment method is accepted for betting cabinets? Any cryptocurrency — USDT, BTC, ETH, TON and others. This removes the banking restrictions that often block gambling-related transactions. ### How fast can I launch a betting campaign? The cabinet opens in 2 business days. After that each ad goes through Telegram moderation: in September 2026 more than 98% of 13,199 campaigns got a decision within three hours. For time-sensitive events, apply at least three business days before the event. ### Ready to open your Euro cabinet for betting? Paperwork is handled on our EU entity. No EU company. 2-business-day setup. Pay in crypto. Target sports audiences country by country — where local law allows betting advertising. [Open Cabinet](/cabinet/) [Get Started](/login?tab=register) --- ## Euro Cabinet for Crypto — Open in 2 business days, paperwork handled | ADSLY URL: https://adsly.pro/guides/euro-cabinet-for-crypto/ Date: 2026-04-29 Tags: Euro Cabinet Open a Euro cabinet for crypto Telegram Ads in 2 business days, paperwork on our side. Exchanges, DeFi, NFT and wallets in any country, with ads that link to your website. Ad budget from €1,000, paid in crypto. ## Why Crypto Advertisers Open a Euro Cabinet Crypto projects face a familiar problem: the audience is global, but regulation and adoption differ country by country. Until August 2026 the usual answer was "Euro for country targeting, TON for everything else". That is no longer the difference: since 22 August 2026 TON and Stars accounts target by country, language, topic and device on the same form as Euro. What a Euro cabinet adds for a crypto project is the destination and the support. The ad can link to your own website — an exchange landing page, a launchpad, a wallet download — where a TON account can only send people to a channel, a bot or a Mini App. It carries a custom button, a declined ad can be escalated to a human through ADSLY, and it is the only account type that delivers in Russia, Ukraine, Israel and Palestine, where TON-funded ads are not served. Telegram is where crypto communities already live: exchanges, DeFi protocols and NFT projects keep their core audiences in channels and chats. Advertising on the same platform shortens the path from an ad impression to a wallet connection. Most importantly, ADSLY opens Euro cabinets with **no KYC and no EU company required**. Whether you run a centralized exchange, a non-KYC DEX, an airdrop campaign, or a DeFi yield protocol, your business structure does not affect eligibility. ## Why ADSLY for Crypto Advertisers - **Moderation help for crypto.** We know which phrases get crypto ads declined. "Stake and earn rewards" passes. "Guaranteed 100% APY" does not. We pre-check creatives before submission, and on a Euro cabinet a borderline decline can be escalated to a human. - **AI Recreate for declined ads.** When Telegram rejects a crypto ad (often for financial claims), AI Recreate writes a new compliant text for each attempt while preserving the core message, and Recreate re-submits the declined ad every hour until it is approved. - **Crypto-friendly payment.** Pay cabinet deposits in any cryptocurrency. No bank wires, no card declines, no fiat friction. - **Multi-cabinet management.** Run several Euro World accounts from one dashboard, and connect a Stars account if your channel earns Stars. One Euro account covers website campaigns and channel, bot and Mini App campaigns in every available country, Russia, Ukraine, Israel and Palestine included. - **Measured numbers, not guesses.** On our self-service Euro accounts the crypto vertical ran at €1.91 CPM, 0.53% CTR and €0.358 per click across 821k impressions (all countries blended, 3 October 2026). That is crypto as a whole — we do not split it into exchanges, DeFi or NFT. ## Commission & Pricing Crypto pays the same 30% commission as every other niche — only its minimum ad budget is higher: | Item | Details | | --- | --- | | **Commission** | 30% in every country (€1,000 + €300 = €1,300 at the minimum) | | **Minimum deposit** | 1,000 EUR | | **Payment method** | Any cryptocurrency | | **Setup fee** | None | | **ADSLY Pro** | Free (included) | | **Time to open** | 2 business days | 30% is our maximum commission, and crypto pays exactly that. In exchange, you get a fully operational Euro cabinet with website links, a custom button and country, language, topic and device targeting — plus free access to ADSLY Pro for bulk management and automation. ## Countries Available & Measured Prices Every new Euro cabinet is a World account: it can advertise in every available country, and you choose the countries for each campaign inside it. We have no crypto-only price per country. What we can show is what our Euro accounts paid in each country across all niches (single-country campaigns, 3 October 2026): | Country | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | **Russia** | €2.68 | 0.65% | €0.415 | 163.0M | | **India** | €0.25 | 1.12% | €0.022 | 17.3M | | **Uzbekistan** | €0.20 | 0.90% | €0.023 | 6.4M | | **Brazil** | €2.22 | 1.64% | €0.136 | 4.7M | | **Turkey** | €2.92 | 0.87% | €0.337 | 874k | | **UAE** | €1.42 | 1.36% | €0.104 | 295k | | **Saudi Arabia** | €1.69 | 1.47% | €0.115 | 74k | | **Qatar** | €1.95 | 1.11% | €0.175 | 28k | Saudi Arabia and Qatar stand on a thin base, so read them as direction. For Kazakhstan and Belarus we have too few impressions to quote a price, and for Indonesia, Mexico, Argentina, Colombia and Peru we have no Euro measurement at all — a World account reaches any of them the same way. Which market suits a crypto offer depends on local regulation and on your own funnel: we publish no conversion figures by country. ## What's Included Every Euro cabinet opened through ADSLY includes: - **ADSLY Pro Panel** — Bulk editing for 100+ campaigns, IF/THEN automation rules, hourly analytics, campaign groups, and CSV export - **Access to the cabinet itself** — You log in to the account on ads.telegram.org as well as to our panel - **Moderation support** — Pre-submission copy review, AI Recreate for declined ads, and escalation of borderline declines to a human - **All 3 cabinet types** — Manage Euro, TON, and Stars from a single interface - **Country targeting** — Every available country; you choose the countries for each campaign - **Language, topic and device targeting** — Including the "Cryptocurrencies", "Economics & Finance" and "Investments" topics - **Website links and a custom button** — Send clicks straight to your landing page; TON accounts link to Telegram destinations only ## How It Works: 4 Steps **Step 1: Apply.** Contact ADSLY via [Telegram](https://t.me/adsly_pro). Tell us your crypto niche (exchange, DeFi, NFT, wallet, etc.) and target countries. **Step 2: Pay.** Pay the deposit — minimum 1,000 EUR for crypto — in any cryptocurrency. The full deposit becomes your ad balance; the commission is paid on top. **Step 3: Setup.** We open your Euro cabinet within 2 business days of payment. No documents needed from you. We handle all reseller paperwork with Telegram. **Step 4: Launch.** Create campaigns with country, language and topic targeting, point them at your website, channel or bot, and go live. ADSLY Pro handles bulk management, automation, and analytics. ## Frequently Asked Questions ### Do I need KYC to open a Euro cabinet for crypto ads? No. ADSLY.pro opens Euro cabinets with no KYC and no EU company required. The cabinet opens in 2 business days from payment, and you pay in any cryptocurrency. ### Which crypto projects can advertise with a Euro cabinet? Exchanges (CEX/DEX), wallets, DeFi protocols, NFT marketplaces, Web3 games, airdrops, and crypto education platforms. We accept both KYC and non-KYC projects. ### What commission does ADSLY charge for crypto Euro cabinets? 30% — the same as every other niche, and our maximum. The minimum deposit is 1,000 EUR, paid in crypto, so the smallest order is €1,000 + €300 = €1,300. Pro Panel access is included free. ### Which countries are best for crypto Telegram Ads? We publish no conversion data by country, so we cannot tell you where crypto converts best. What we can show is price: on our Euro accounts, single-country campaigns across all niches cost €0.20 per thousand impressions in Uzbekistan, €0.25 in India, €1.42 in the UAE, €2.22 in Brazil, €2.68 in Russia and €2.92 in Turkey. Russia is the largest Euro market in our data and cannot be reached from a TON account. ### Can I use a Euro cabinet if my exchange has no KYC? Yes. ADSLY does not require your project to have KYC. We open the cabinet for you as a Telegram Ads reseller. Your project's compliance model does not affect cabinet eligibility. ### How does geo targeting help crypto advertisers? It lets you spend only in the countries where your product is available and may be promoted. Since 22 August 2026 that is no longer specific to Euro: TON and Stars accounts use the same country, language and topic form. A Euro cabinet is a World account: it covers every available country, and you choose the countries in each campaign. ### What is AI Recreate and how does it help crypto ads? AI Recreate is an ADSLY Pro feature that automatically rewrites declined ad copy to meet Telegram moderation rules. For crypto — where ads are often rejected for financial claims — AI Recreate writes a new compliant text for each attempt, while Recreate re-submits the declined ad every hour until it is approved. ### Can I run both Euro and TON cabinets for crypto? Yes — ADSLY manages Euro, TON and Stars cabinets in one dashboard. But a Euro World account alone already covers campaigns that lead to a website and channel, bot and Mini App campaigns in every available country, Russia, Ukraine, Israel and Palestine included, so most crypto advertisers need no TON account next to it. The minimum ad budget for crypto is 1,000 EUR. ### What payment methods are accepted? ADSLY accepts any cryptocurrency for all cabinets, including crypto niches. This means no bank transfers, no card processing issues, and no payment delays. ### How fast can my crypto campaigns go live? Cabinet opening takes 2 business days from payment. After that the timing is Telegram's moderation: on our accounts over 98% of 13,199 campaigns had a decision within three hours on every account type (September 2026), and 95.6% of reviewed Euro ads end up approved. That rate covers all niches — we publish no separate figure for crypto. ### Ready to open your Euro cabinet for crypto? Paperwork is handled on our EU entity. No EU company. 2-business-day setup. Pay in crypto. Start advertising your exchange, DeFi protocol, or NFT project on Telegram. [Open Cabinet](/cabinet/) [Get Started](/login?tab=register) --- ## Euro Cabinet for Forex — Open in 2 business days, paperwork handled | ADSLY URL: https://adsly.pro/guides/euro-cabinet-for-forex/ Date: 2026-04-29 Tags: Euro Cabinet Open a Euro cabinet for forex Telegram Ads in 2 business days, paperwork on our side. Brokers, signals, PAMM, prop firms, binary options. Any country, forex measured at €1.88 CPM on our Euro accounts, no license on your side. ## Why forex belongs on Telegram, not on Meta or Google Forex is one of the few verticals where Telegram is not a "nice extra" channel — it is the primary channel. The audience already lives there: signal channels, market-analysis groups, prop-trading communities and broker-affiliate networks are where traders read the market before the London open. On Meta the same trader is buried between dropshipping and dating ads; on Telegram they are already in a forex context when your ad appears. Here is what each platform's own rules say (checked 3 October 2026): - **Meta (Facebook / Instagram).** The advertising standards list binary options, contract-for-difference trading and initial coin offerings among the financial instruments ads can't promote, and say advertisers of financial products may have to verify their identity and show they are authorised by the regulator of the country they target ([Meta, financial and insurance products and services](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/financial-services), updated 30 April 2026). - **Google Ads.** CFDs, rolling spot forex and financial spread betting are allowed only for a licensed provider or aggregator that Google has approved, in eligible locations, and destinations that give trading signals for these products are not allowed. On binary options the policy is one line: "Ads for binary options or equivalent financial products are not allowed" ([Google Ads, financial products and services](https://support.google.com/adspolicy/answer/2464998)). - **Telegram Ads via a Euro cabinet** accepts forex, signals, PAMM, copy-trading, prop firms and binary options directly, with compliant copy and a risk disclaimer. On our self-service Euro accounts forex measured **€1.88 CPM** and 1.89% CTR. What Telegram's own rules say: the [ad guidelines](https://ads.telegram.org/guidelines) do not name forex or CFDs; §5.7 prohibits "deceptive or harmful financial practices", and its examples include "offers of investment with guaranteed return" and "insider tips on investments" (checked 3 October 2026). We do not verify licences, and opening a cabinet does not approve any ad: whether your offer may be advertised in the country you target is the advertiser's responsibility. With Adsly you do not need a financial license, KYC, or an EU company. The cabinet is opened on our EU entity as a Telegram Ads partner. You declare your niche, fund in crypto, and start acquiring trading leads within days. ## What forex and binary options cost — our measurement Self-service Euro accounts, all countries blended, measured 3 October 2026: | Niche | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Forex | €1.88 | 1.89% | €0.102 | 418k | | Binary options | €1.41 | 0.38% | €0.374 | 1.35M | Each row blends every country our forex and binary advertisers targeted, so read it as a niche baseline, not as the price for your geo: the country moves CPM more than the niche does — see the [CPM by country table](/guides/telegram-ads-cpm-by-country/). Binary options buys cheaper impressions but gets far fewer clicks, so a click there cost more than three times a forex click. Across every account type, campaigns whose title names forex, fx, trading, a broker or signals give a wider base: 19,941 campaigns on 146 accounts, 13.4M impressions, 3.22% CTR and 1.4% declined by moderation (3 October 2026; click-through rates leave out campaigns above 25% CTR). On Euro accounts they cost €6.76 per thousand impressions and €0.25 a click at 2.73% CTR; on TON accounts 1.97 TON per thousand and 0.061 TON a click at 3.33% CTR. This is a different cut from the €1.88 figure: that one is self-service Euro accounts opened for the forex niche, this one is every campaign we run with a trading word in its title. Inside that set, signal channels (5,650 campaigns, 6.1M impressions) measured 2.60% CTR with 1.3% declined, CFD campaigns (276 campaigns, 2.23M impressions) 0.71% with 0.7% declined, and prop or funded-account campaigns (578 campaigns, 280k impressions) 1.19% with 2.9% declined; campaigns titled for forex or a broker alone ran at 4.49% CTR. ## Forex advertising rules by country — what you can and can't say This is the part most resellers get wrong, and it is exactly where a Euro cabinet's per-country targeting earns its keep. Forex regulation is not global — it is per-jurisdiction, and your copy and even your *choice of geo* should follow it. The headline facts: - **Turkey (SPK / CMB).** Since February 2017 the Capital Markets Board has capped leverage on leveraged FX trades at 10:1 and required a minimum initial collateral of TRY 50,000 ([Official Gazette no. 29975, summarised by Moroğlu Arseven](https://www.morogluarseven.com/insights/ma-gazette-en/magazette-edition-40-8-march-2017/turkey-decreases-capital-markets-leverage-ratio-and-introduces-new-initial-margin-requirement/)). Copy built on high leverage describes something a broker licensed in Türkiye cannot offer — lead with education or analysis. - **India (SEBI / RBI).** The RBI states that residents may undertake forex transactions only with authorised persons and for permitted purposes under FEMA, and electronically only on RBI-authorised platforms or on the NSE, BSE and MSE ([RBI FAQ, 28 August 2024](https://www.rbi.org.in/commonman/english/scripts/FAQs.aspx?Id=3347)); it also publishes an [Alert List](https://www.rbi.org.in/scripts/bs_viewcontent.aspx?Id=4235) of unauthorised platforms, last updated on 19 November 2025. Advertise education and market commentary — not "trade any pair with an offshore broker". - **UAE (CMA / DFSA / FSRA).** Since 1 January 2026 the mainland regulator is the Capital Market Authority, the legal successor of the SCA under Federal Decree-Laws 32 and 33 of 2025; the DIFC and ADGM free zones are supervised by their own regulators, the DFSA and the FSRA ([Cleary Gottlieb](https://www.clearygottlieb.com/news-and-insights/publication-listing/uae-capital-markets-overhaul-2026-new-regulatory-framework-for-the-capital-market-authority)). Which of the three licensed the broker decides where in the UAE it may market — confirm it before you target. - **South Africa (FSCA).** Issuing CFDs as principal requires authorisation as an over-the-counter derivative provider (ODP) under the Financial Markets Act; a financial-services-provider licence under FAIS alone does not cover it ([DLA Piper, April 2022](https://www.dlapiper.com/en-us/insights/publications/2022/04/the-fate-of-unlicensed-trading-platforms)). If the copy names the FSCA, name the licence the broker actually holds. - **Brazil (CVM).** The CVM treats forex contracts as securities: a foreign broker that offers them to residents of Brazil has to be registered or work through a CVM-registered institution, otherwise the offer is irregular ([CVM, updated 16 October 2025](https://www.gov.br/cvm/pt-br/acesso-a-informacao-cvm/perguntas-frequentes-da-cvm/mercado-forex-qual-o-posicionamento)). Lead with education and analysis in Portuguese, not with a direct pitch for an offshore account. - **EU / Cyprus (CySEC, under ESMA) and the UK (FCA).** ESMA's 2018 product intervention capped retail CFD leverage between 30:1 for major currency pairs and 2:1 for cryptocurrencies and prohibited the marketing, distribution or sale of binary options to retail investors ([ESMA, 27 March 2018](https://www.esma.europa.eu/press-news/esma-news/esma-agrees-prohibit-binary-options-and-restrict-cfds-protect-retail-investors)). The Cyprus Securities and Exchange Commission made both permanent as national measures in 2019 ([policy statements PS-03-2019 and PS-04-2019](https://www.cysec.gov.cy/en-GB/public-info/policy-statements/)); in the UK the FCA banned binary options for retail consumers from 2 April 2019 and made the CFD restrictions permanent from 1 August 2019 ([FCA](https://www.fca.org.uk/news/statements/fca-confirms-permanent-ban-sale-binary-options-retail-consumers), [FCA](https://www.fca.org.uk/news/press-releases/fca-confirms-permanent-restrictions-sale-cfds-and-cfd-options-retail-consumers)). A Euro cabinet opens for any country, the EU included, so keep the copy inside these rules when you target it. The practical rule: pick the geo to the regulation, write the copy to the geo, and let per-country targeting keep you out of the markets where your specific offer can't run cleanly. A single global blast is what gets forex campaigns killed. ## Why Adsly for forex advertisers - **We know which copy clears forex moderation.** "Trade major pairs with spreads from 0.1 pips" passes. "Guaranteed $10K/month, 95% win rate" does not. Send us the copy before you submit and we will point out the claims that get declined. - **AI Recreate for declined financial copy.** Forex ads are most often rejected for return promises and unrealistic track records. AI Recreate rewrites a declined ad into a compliant, education-framed version that keeps the conversion intent — so a rejection becomes a fix, not a dead campaign. - **High-value audience targeting.** Euro cabinets expose the "Economy & Finance" and "Investments" interest topics. Combined with per-country and device targeting, that delivers traders rather than casual browsers. - **Measured, not guessed.** Campaigns on our accounts whose title names forex, trading, a broker or signals ran at 3.22% CTR on 13.4M impressions, with 1.4% declined (3 October 2026); the average across all our campaigns is 1.88%. We publish no ranking of channel types — we have not measured one. - **High-risk niches accepted.** Adsly opens cabinets for brokers, signals, PAMM, copy-trading, prop firms and binary options. ## Commission & pricing Plain forex pays 30% commission, like every niche. Binary options is a **separate** niche with its own floor (see the FAQ): | Item | Forex (brokers / signals / PAMM / prop) | Binary options | | --- | --- | --- | | **Commission** | 30% | 30% | | **Minimum deposit** | €500 → €650 total | €5,000 → €6,500 total | | **Payment** | Any major crypto (USDT, BTC, ETH, TON…) | Any major crypto | | **Setup fee** | None | None | | **Pro Panel** | Free (included) | Free (included) | | **Time to open** | 2 business days | 4 business days | Running multiple countries? Every new Euro cabinet is a **World** cabinet: it can advertise in every available country (Europe, the UK, the US, LATAM, Asia, the Gulf and the whole CIS, Russia included), and you choose the countries for each campaign inside it — one cabinet, one top-up, one commission instead of opening a dozen. ## How to structure a forex Telegram Ads campaign A forex campaign that performs on Telegram is built in this order: 1. **Pick the geo to the offer.** This is our working judgement, not a measurement. Premium broker / managed accounts → UAE, Qatar, Saudi Arabia. Volume signals / education → Turkey, Brazil, India, South Africa. CIS signal culture → Russia, Kazakhstan, Belarus. 2. **Target by topic + channel type, not just country.** Layer "Economy & Finance" / "Investments" topics over your geo, and prioritise dedicated signal and analysis channels over generic finance. 3. **Write to moderation.** Lead with the concrete, checkable feature (spreads, instruments, platform, regulation if you hold one), add the risk disclaimer, and drop every "guaranteed", "risk-free", "win rate" claim. Sentence case, no fake screenshots. 4. **Match the CTA to the funnel.** "Open Bot" for a signals bot, "Join Channel" for community growth, "Open Link" for a broker sign-up. The audience for forex/high-risk channels is overwhelmingly the *channel owner* growing their own subscriber base — Subscriber Audience targeting is the lever there. 5. **Top up where it converts.** A top-up is priced like the opening deposit — the same commission applies to each one, and there is no setup fee — so the order form shows the exact total before you pay. ## Countries available & what we measured there Every new Euro cabinet is a World cabinet: it can advertise in every available country, and you choose the countries for each campaign inside it. We have no forex-only figures by country; the table shows what single-country campaigns of all niches cost on our Euro accounts (3 October 2026). | Country | CPM | CTR | Impressions | | --- | --- | --- | --- | | **Russia** | €2.68 | 0.65% | 163.0M | | **India** | €0.25 | 1.12% | 17.3M | | **Uzbekistan** | €0.20 | 0.90% | 6.4M | | **Brazil** | €2.22 | 1.64% | 4.7M | | **Turkey** | €2.92 | 0.87% | 874k | | **UAE** | €1.42 | 1.36% | 295k | | **Saudi Arabia** | €1.69 | 1.47% | 74k | | **Qatar** | €1.95 | 1.11% | 28k | | **Kazakhstan / Belarus** | €1.09 / €1.05 | 0.46% / 0.22% | about 11k / 10k — too thin to plan on | | **South Africa, Indonesia, Vietnam, Mexico, Argentina, Colombia, Peru** | not measured on Euro accounts | — | — | ## What's included - **Pro Panel** — bulk edit, IF/THEN automation, hourly analytics, campaign groups, CSV export — free for the life of the cabinet. - **Moderation support** — a look at your copy before you submit, AI Recreate for declines, and escalation of a declined ad to a human at Telegram through Adsly. - **Per-country, topic, device and audience targeting** — including Subscriber Audience for channel growth. - **CTA buttons** — "Open Link", "Join Channel", "Open Bot" for direct lead capture. ## How it works: 4 steps **1. Apply.** Message us on [Telegram](https://t.me/adsly_pro). Tell us your forex niche (broker, signals, PAMM, copy-trading, prop firm, binary options) and target countries. **2. Setup.** We open your Euro cabinet within 2 business days on our EU entity — no license, no KYC, no company on your side. We handle all the partner paperwork. **3. Top up.** Fund with a €500 minimum (€5,000 for binary options) in any major crypto. Balance appears in your Telegram Ads cabinet. **4. Launch.** Build geo-targeted campaigns with compliant copy, pick your signal and analysis channels, and go live — managed end-to-end in the Pro Panel. ## Frequently asked questions ### Can I advertise forex brokers on Telegram with a Euro cabinet? Yes. Telegram's ad guidelines do not name forex or trading platforms; what §5.7 prohibits is deceptive financial offers such as guaranteed returns. The decisive factor is the copy: feature- and education-led ads with a disclaimer clear moderation; return-promise ads do not. ### Do I need a financial license to open a forex Euro cabinet? No. The cabinet is opened on our EU entity — no KYC and no financial license required from you. Your own broker/regulatory status does not affect cabinet eligibility. We do not verify licences: whether your offer may be advertised in the country you target is your responsibility. ### Is binary options the same as forex here? No — binary options is a **separate niche** as of June 2026, with a €5,000 minimum (→ €6,500 total) rather than forex's €500 (→ €650). Plain forex, signals, PAMM, copy-trading and prop firms stay on the €500 floor. Google bans binary-options ads entirely, which is exactly why the Telegram route matters for that niche. ### Which countries deliver the highest-value forex leads? We have no measured lead value by country; what follows is a working judgement. UAE, Qatar and Saudi Arabia for premium/managed accounts; Turkey, Brazil, India and South Africa for volume signals and education; Russia and the CIS for signal-channel culture. Match the geo to your specific offer rather than blasting all of them. ### Can I advertise trading signals, PAMM, copy-trading and prop-firm challenges? Yes — all of them, with compliant copy. Signals and prop challenges in particular do well because the buyer is usually a channel owner growing a subscriber base, which is what Subscriber Audience targeting is built for. ### How does AI Recreate help with forex moderation? Forex ads are most often rejected for guaranteed-return or win-rate claims. AI Recreate rewrites a declined ad into an education-framed, feature-focused version that keeps the conversion intent while clearing moderation. ### What does forex traffic cost on Telegram? On our self-service Euro accounts the forex vertical measured €1.88 CPM, 1.89% CTR and €0.102 per click across 418k impressions (all countries blended, 3 October 2026) — the niche as a whole; we publish no narrower split. Campaigns of every account type with a trading word in the title ran at 3.22% CTR on 13.4M impressions. We put no Meta or Google price beside these: Meta's ad standards do not allow ads for CFD trading or binary options, and Google accepts CFDs and forex only from licensed providers it has approved, so there is no like-for-like number. ### What payment methods are accepted? Any major crypto (USDT, BTC, ETH, TON and others), which sidesteps the banking flags that routinely hit financial-service card and wire payments. ### How quickly can a forex campaign go live? The cabinet opens in 2 business days (4 for binary options). After that an ad goes live as soon as Telegram's moderation approves it: over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours. ### Ready to open your Euro cabinet for forex? Paperwork handled on our EU entity. No license needed on your side. 2-business-day setup, funded in any crypto. Target high-value trading leads in any country — every new cabinet is a World cabinet, with all of them in one cabinet. [Open Cabinet](/cabinet/) [Get Started](/login?tab=register) --- ## Telegram Ads Gambling Account: Budget, Commission and Opening Process URL: https://adsly.pro/guides/euro-cabinet-for-gambling/ Date: 2026-04-29 Tags: Euro Cabinet, Gambling, iGaming Compare Adsly gambling account offers: €5,000 + €1,500 commission or €25,000 + €6,250. Review access, preparation, campaign evidence and project scope before paying. ## How much does a gambling advertising account cost? Adsly offers two account-service formats for gambling projects. Use the **total payment budget** when comparing providers, then check what the service includes. | Adsly format | Minimum advertising balance | Service commission at this balance | Euro subtotal | |---|---:|---:|---:| | Test launch on our infrastructure | €5,000 | €1,500 | **€6,500** | | Official gambling account | €25,000 | €6,250 | **€31,250** | These figures were checked against the ordering calculator on 4 October 2026. They exclude payment-currency conversion and optional additional services. The final order shows your exact amount; the commission is a flat 30% on the test launch and 25% on the official account. The advertising balance funds media spend and is credited to your own account. The commission pays for the account service. Ongoing campaign management is a separate scope to agree. Compare the [test account](/gambling-euro-cabinet/) and [official format](/official-gambling-telegram-ads/). **These are gambling prices.** Other niches have different starting budgets and commissions: see the [account price comparison](/cabinet/). ## What is the difference between the two formats? The balance is not the only difference. The formats differ in whose ad texts run and in how you reach the account. | | Test launch on our infrastructure | Official gambling account | |---|---|---| | Ad texts | Ours: soft wording, no brand or bonus figures | Yours: the creatives pass Telegram moderation and run as written — brand, bonuses, free spins, RTP | | Link | Straight to your product | Straight to your product | | Who launches | Our manager, until the campaigns are Active | Our manager places the campaigns and looks after the first days | | Your access | Pro Panel only | ads.telegram.org and the Pro Panel | | Account opens in | 2 business days | 2 business days | The test launch is a measurement exercise: it shows what a click costs you and whether your funnel converts Telegram traffic, without your brand in the ad. If your acquisition depends on the bonus being visible in the ad, price the official account. ## Which format fits your project? Before choosing, agree the product, destination, target countries and the work included. A larger balance does not by itself establish permission to run particular creatives: each ad still goes through moderation after the account opens. | Your role | What to settle before ordering | |---|---| | Casino or sportsbook operator | Brand, customer markets, placement acceptance and conversion reporting | | Affiliate team | Operator acceptance of the source and the attribution rules | | Media-buying agency | Client responsibilities, access roles, balances and reporting | | Chinese-speaking international team | Team location, audience language and target customer countries as separate fields | Chinese-speaking teams can use the [Chinese account guide](/zh/guides/euro-cabinet-for-gambling/) and [project brief](/zh/guides/telegram-ads-igaming-media-buying-brief/). A Hong Kong company address and a Chinese-language website describe different parts of the project; neither specifies the customer market. ## What happens before and after payment? 1. **Describe the project.** Send your role, product URL, customer markets, language and budget to [@adsly_pro](https://t.me/adsly_pro). 2. **Review the proposed order.** Confirm the format, balance, commission, included launch work, access arrangements and [agreement](/terms/). 3. **Pay the agreed order.** Payment is in any cryptocurrency, with no KYC. Check the final payment-currency amount before sending funds. 4. **Follow preparation and account access.** Opening takes 2 business days from payment. Once the account is open, the team agrees the launch plan with you. Moderation of each ad is a separate step: an open account does not approve any ad. The Adsly service operator is **ADS TRADING LLC, Emirates Financial Towers, South Tower, DIFC, Dubai, UAE**. This operator identity is distinct from the EU account-holding arrangement. Review the contracting and access details for your order. ## How can you assess the evidence? Open our [campaign case studies](/case-studies/) to inspect the reporting method, native currency and available metrics. The Chinese-language gaming portfolio and gaming-bot portfolio report TON spend, impressions, clicks and platform actions. Our own accounts add the wider picture for campaigns whose title contains casino, bet, slot, gambl or poker (3 October 2026): - **TON accounts.** 4,606 campaigns with spend on 68 accounts: 10,213 TON across 11.8M impressions, or 0.86 TON per thousand. Leaving out campaigns with a click-through rate above 25%, that is 403,915 clicks at 0.024 TON each and 51,900 users delivered into the product (channel joins, bot starts, app launches) at 0.19 TON each; 12.8% of clicks completed the action. - **Euro accounts.** €412 of spend on 174k impressions. That is too thin to price from, so we quote no euro cost per user. - **Declines.** 8.2% of gambling campaigns carry a Declined status (727 of 8,840): 6.3% in sports betting, 16.7% in casino and slots, against 4.9% for every other niche. TON prices stay in TON and are not converted to euros. A platform action is a channel join or a bot start; it is not automatically a first-time depositor. These figures and portfolios do not establish a Euro campaign's future CPA or profitability. For a deposit-based evaluation, agree who supplies registration and first-deposit events and how they are matched to the campaign. The [budget calculator](/guides/telegram-ads-gambling-budget-calculator/) lets you test your own assumptions. ## What do Telegram's rules say, and who is responsible for what? Telegram's [advertising guidelines](https://ads.telegram.org/guidelines) do not permit gambling ads. §5.6 reads: "Ads must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value." Its examples name games of chance and casinos, sports betting, lotteries, bingo and fantasy sports, as well as tips, odds and forecasts. The text has no licensed-operator exception (wording checked on 3 October 2026). What this page describes is what we open, not a clause in Telegram's policy: in the official format the creatives pass Telegram moderation and run as written. Three things stay with the advertiser in either format: - **The licence.** We do not verify licences and do not ask for one to open the account. Holding the licence your market requires is your responsibility. - **The law of the country you target.** It moves faster than platform rules. As of 3 October 2026 Brazil prohibits fixed-odds betting and its advertising ([Medida Provisória nº 1.394/2026](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871); see the [Brazil guide](/guides/telegram-gambling-ads-brazil/)), and India prohibits online money games and their advertising under the Promotion and Regulation of Online Gaming Act, 2025 ([Press Information Bureau](https://www.pib.gov.in/PressReleasePage.aspx?PRID=2241804); see the [India guide](/guides/telegram-gambling-ads-india/)). - **Each ad.** Opening an account does not approve any ad, and no supplier can promise that every creative clears moderation. The [policy guide](/guides/telegram-ads-gambling-policy/) quotes the rules in full and lists five things to confirm in writing before you pay any supplier. ## Prepare your account enquiry Use the [iGaming buyer brief](/guides/telegram-ads-igaming-media-buying-brief/) or send these six items: your role, product URL, target countries, audience language, advertising budget and required service. This gives the discussion a concrete scope and makes the quote easier to compare. [Discuss your account with @adsly_pro](https://t.me/adsly_pro). --- ## How to Advertise on Telegram: A Beginner's Guide (2026) URL: https://adsly.pro/guides/telegram-ads-for-beginners/ Date: 2026-04-29 Tags: none What a beginner needs before the first Telegram ad: how the auction works, the three account types, what it costs on our own accounts (€2.97 average CPM on Euro accounts, from €0.25 in India to €2.68 in Russia), how to write the ad and which mistakes to avoid. Everything you need before your first Telegram ad campaign: how the auction works, which account type you need, what it costs on real accounts, how to write the ad, and the mistakes beginners make most often. ## Table of Contents - [How Telegram Ads Work](#how-telegram-ads-work) - [Types of Telegram Ads](#types-of-telegram-ads) - [How Much Do Telegram Ads Cost?](#how-much-do-telegram-ads-cost) - [Step-by-Step: Your First Campaign](#step-by-step-your-first-campaign) - [Best Practices for Beginners](#best-practices-for-beginners) - [Common Beginner Mistakes](#common-beginner-mistakes) - [Frequently Asked Questions](#frequently-asked-questions) ## How Telegram Ads Work Telegram ads are **sponsored messages**: a text of up to 160 characters with a link or a button, marked as an ad. Telegram shows them in public channels with 1,000+ subscribers, and in bots and search results as well. People meet them while reading channels they already follow. Targeting comes from what you choose in the ad form — countries, languages, topics and devices, or the specific channels, bots and search queries where the ad should appear. Telegram's own statement on [ads.telegram.org](https://ads.telegram.org/) is that it does not use the contents of private chats or contact lists for ad targeting. Telegram uses a **CPM auction**. You set the price you are willing to pay per 1,000 views, and your ad competes with others aimed at the same audience; a bid that is too low simply gets no views. [See our 2026 pricing guide for current rates →](/guides/telegram-ads-pricing-2026/) ## Types of Telegram Ads The ad looks the same everywhere. What differs is the account you buy it from, and an account is defined by the currency it is funded in. The table shows who can open each account, where its ads can lead and what it is paid in. | Account | Who can open it | Where the ad can lead | Paid in | | --- | --- | --- | --- | | **Euro** | Opened through a partner such as Adsly — two business days as standard | Telegram destinations and external websites | Euro | | **TON** | Anyone, self-serve on ads.telegram.org; Adsly opens them too | Telegram only: channels, bots, Mini Apps | Gram, the currency of TON | | **Stars** | Only channel and bot owners, with Stars their channel or bot earned | That same channel or bot | Telegram Stars | Since 22 August 2026 all three use the same targeting form: countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search. What stays Euro-only is a link to an external website, the in-stream video format, a custom button, and human escalation of a declined ad through Adsly. Two more differences matter to a beginner. TON-funded ads are not served in Russia, Ukraine, Israel and Palestine, so those audiences need a Euro account. And moderation is not equally strict: on our accounts the share of reviewed ads that were finally approved was 99.9% on Stars, 95.6% on Euro and 86.8% on TON (3 October 2026). ## How Much Do Telegram Ads Cost? You pay for every 1,000 views of your ad (CPM). These are figures from our own accounts, not industry estimates: - **Euro accounts, all campaigns:** €2.97 average CPM and 0.85% CTR across 257.7 million impressions (7 September 2026). - **Euro accounts by country (3 October 2026):** Uzbekistan €0.20, India €0.25, UAE €1.42, Brazil €2.22, Russia €2.68, Turkey €2.92 per 1,000 views. - **TON accounts:** Telegram sets the minimum CPM at 0.1. On our accounts, priced in TON and never in euros, Germany and Britain ran at 0.27 TON, the USA at 0.39 and India at 0.42 (22 August–3 October 2026). - **Budget to start through Adsly:** a minimum ad budget of €500 as standard, €1,000 for crypto and stocks, €5,000 for gambling, nutra, adult and binary options. The country you target moves the price more than anything else. And CPM is not the number to optimise: what you pay per click and per subscriber decides whether a campaign works. On our Euro accounts in September 2026 a click cost €0.223 when the ad led to a bot, €0.266 to a website and €0.355 to a channel. ### Not sure which account type fits your budget? Adsly opens Euro accounts — a World account with every available country, in two business days as standard — and we will tell you how to set it up for your niche and your destination. [Explore Account Options](/cabinet/) ## Step-by-Step: Your First Campaign ### Step 1 — Choose Your Account Type Start from where the ad leads and where the audience lives. A Euro account covers both: it links to a website as well as to a Telegram channel, bot or Mini App, and as a World account it reaches every available country, Russia, Ukraine, Israel and Palestine included. A TON account links only to Telegram destinations and is not served in those four countries. Stars is only an option when your own channel or bot already earns Stars. ### Step 2 — Define Your Targeting Be specific. Instead of "everyone interested in finance", try "India + English + the Crypto topic", or the ten channels your customers already read. Every new Euro account is a World account that can advertise in every available country, so you choose the countries in each campaign, not when you order. Narrow targeting also makes it obvious afterwards what worked. ### Step 3 — Write Your Ad The format is strict: - **Text:** up to 160 characters, spaces included ([Telegram's ad guidelines](https://ads.telegram.org/guidelines)) - **Link:** a Telegram channel, bot or Mini App; a website on Euro accounts - **Media and button:** a photo or video is optional; a custom button is available on Euro accounts Lead with a clear benefit, use numbers when you have them, and say exactly what happens after the click ("Join now", "Get 50% off"). Telegram's guidelines require the destination to match the ad text, so promise only what the channel, bot or page actually delivers. ### Step 4 — Set Your Bid and Budget Start near the minimum for your targeting and raise the bid in steps if the ad gets no views. Give each ad its own budget, and decide in advance how much you are prepared to spend on the whole test. ### Step 5 — Launch and Monitor Moderation is quick: over 98% of 13,199 campaigns on our accounts got a decision within three hours (September 2026). After that, watch views, CTR and cost per click. For scale, our Euro accounts average 0.85% CTR — 0.65% in Russia, 1.12% in India, 1.64% in Brazil. If you are far below the figure for your country, change the text or the targeting first. ## Best Practices for Beginners - **Test several versions.** Write 3–5 ads with different openings and compare them on equal volume. A working rule, not a measured threshold: wait for about 1,000 views each before judging. - **Match the channel's context.** An ad in a crypto channel should speak the language of crypto. Generic ads get ignored. - **Check what a click costs for each destination.** On our Euro accounts a click to a bot or a website was cheaper than a click to a channel (September 2026). Measure your own before assuming. - **Start narrow, then expand.** Begin with tight targeting. Once a combination works, widen it one step at a time. - **Track beyond clicks.** Put UTM parameters on website links. For channels, a separate invite link per ad shows which ad brought the subscribers; Pro Panel creates one per campaign once you add our bot as a channel admin. ## Common Beginner Mistakes ### ❌ Bidding too low If your bid is below what the auction needs for your targeting, the ad is not shown at all. Start from the minimum and raise it until views appear. ### ❌ One ad, one audience Beginners often create a single ad with broad targeting. Create several ads for different audience segments instead and let the numbers pick the winner. ### ❌ Ignoring the CTA "Learn more" is weak. "Get free access" or "Join 10,000+ traders" is strong — as long as it is true. Always tell the reader exactly what they will get. ### ❌ Giving up too early One day of data is one day of one audience. Our working advice, not a measured threshold, is to let each ad collect a few thousand views before making large changes. ## Frequently Asked Questions ### How do Telegram Ads work? They are sponsored messages of up to 160 characters, marked as ads and shown in public channels with 1,000+ subscribers, in bots and in search. You pay per 1,000 views in a CPM auction where your bid competes with other advertisers aiming at the same audience. ### How much does it cost to advertise on Telegram? On our Euro accounts the average CPM is €2.97, from €0.20–€0.25 in Uzbekistan and India to €2.68 in Russia and €2.92 in Turkey. On TON accounts Telegram's minimum CPM is 0.1, paid in Gram. Through Adsly the minimum ad budget for a Euro account is €500 as standard, €1,000 for crypto and stocks and €5,000 for gambling, nutra, adult and binary options. ### What are the different types of Telegram Ads? One ad format, three account types. Euro accounts are opened through partners, can link to websites and are reviewed by people. TON accounts are self-serve, paid in Gram, and link only to Telegram channels, bots and Mini Apps. Stars accounts exist only for channel and bot owners spending Stars their channel or bot earned. All three have shared one targeting form since August 2026. ### Do I need a business to run Telegram Ads? No. Telegram's ad platform says "Anyone can post ads on Telegram", and the self-serve TON platform needs only a Telegram account. A Euro account is opened through a partner; Adsly opens them with no KYC and no documents — we only ask what you are going to advertise. ### How do I create my first Telegram ad campaign? Choose the account type by destination and geography, set the targeting, write a text of up to 160 characters with a link, set the CPM bid and the budget, then launch and watch CTR and cost per click. In Adsly Pro Panel the same steps can be done in bulk — many texts, links and targets turned into separate campaigns in one pass. ### What makes Telegram Ads different from Facebook or Google Ads? Three things. The format: a short text message inside a channel rather than a banner. The targeting: by countries, languages, topics and specific channels, and Telegram states that it does not use private chats or contact lists for it. The scale: Telegram has over 1 billion monthly active users (Pavel Durov, March 2025). For numbers with sources, see [Telegram Ads vs Google Ads](/guides/telegram-ads-vs-google-ads/). ### What are common mistakes beginners make with Telegram Ads? Bidding too low and getting no views; generic text that ignores the channel it appears in; targeting too broadly; testing a single ad; a vague call to action; and judging a test before the ads have collected enough views to compare. ### Ready to launch your first Telegram campaign? Adsly opens Euro accounts in two business days as standard — each a World account for every available country — paid in any cryptocurrency and with no KYC. You get access to the account itself on ads.telegram.org, plus Pro Panel at no extra cost. [Open Your Account](/cabinet/) · [Try Pro Panel Free](https://app.adsly.pro/) ### Related Guides - [Telegram Ads Pricing in 2026: Complete Cost Guide](/guides/telegram-ads-pricing-2026/) - [Best Telegram Ads Platform 2026](/guides/best-telegram-ads-platform-2026/) - [Telegram Ads in 2026: Five Findings from 357,827 Campaigns](/guides/telegram-ads-benchmarks-report-159k/) - [Telegram Ads Targeting Guide: Every Option in the Form](/guides/telegram-ads-targeting-guide/) --- ## Telegram Ads Pricing in 2026: Complete Cost Guide URL: https://adsly.pro/guides/telegram-ads-pricing-2026/ Date: 2026-04-29 Tags: none Every Telegram Ads price in one place, as of October 2026: CPM measured by account type and country, minimum ad budgets and commission by niche, Pro Panel plans and the managed service. Each figure dated, in its own currency. What Telegram Ads costs depends on which price you mean. There is the price of the ads themselves — the CPM, set per thousand views — and there are the prices around them: opening and funding an account, the tool you run it in, and someone to run it for you if you do not. This guide puts all of them on one page, measured or quoted as of October 2026, each in its own currency. ## How Telegram Ads Pricing Works Telegram Ads charges per view, not per click. [Telegram's getting-started guide](https://ads.telegram.org/getting-started) (checked 3 October 2026) describes it in three lines: you set a **CPM** for each ad, "the price for one thousand views of your ad"; the minimum CPM for a sponsored message is **0.1 TON**; and each ad has its own **budget**, the amount you are willing to spend on it, and keeps being shown until that amount is used up. Key pricing principles: - **You pay for views, not clicks.** Your cost per click is simply CPM divided by click-through rate. - **Budget sits on each ad.** There is no daily cap in Telegram's form; you control spend through each ad's budget and by pausing. - **One currency per account.** Euro accounts are billed in euros, TON accounts in TON, Stars accounts in Stars. Prices in different currencies are never added up or compared directly. - **Where you advertise moves the price most.** On our own Euro accounts a thousand views cost €0.20 in Uzbekistan and €2.68 in Russia. Stars accounts are a special case: they exist only for channel and bot owners spending Stars their own channel or bot earned. You cannot buy Stars for advertising. ## CPM by Account Type Every campaign with spend on accounts we operate, measured on 3 October 2026, each in its own currency: | Account type | CPM | CTR | Impressions | Accounts | | --- | --- | --- | --- | --- | | **Euro** | €2.97 | 0.85% | 261.4M | 106 | | **TON** | 0.90 TON | 2.18% | 862.5M | 262 | | **Stars** | 395 Stars | 3.08% | 10.4M | 13 | CTR leaves out campaigns reporting more clicks than views or a CTR above 25%; CPM uses everything. The Euro row is mostly Russia, our largest Euro market and one TON accounts cannot serve. The Stars row stands on 13 accounts — read it as a direction. What differs between the three is not the ad but the rules around it. Euro accounts can link to a website, run in-stream video and have a declined ad escalated to a person through Adsly; TON accounts link to Telegram destinations only — channels, bots, Mini Apps — and TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. Since 22 August 2026 all three use the same targeting form: countries, languages, topics, devices, or specific channels, bots and search. Details: [Stars vs TON vs Euro](/guides/telegram-stars-vs-ton-vs-euro/). ## CPM by Country Campaigns targeted at a single country, all niches blended, measured on 3 October 2026. Euro accounts, prices in euros: | Country | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Uzbekistan | €0.20 | 0.90% | €0.023 | 6.4M | | India | €0.25 | 1.12% | €0.022 | 17.3M | | UAE | €1.42 | 1.36% | €0.104 | 295k | | Saudi Arabia | €1.69 | 1.47% | €0.115 | 74k | | Qatar | €1.95 | 1.11% | €0.175 | 28k | | Brazil | €2.22 | 1.64% | €0.136 | 4.7M | | Russia | €2.68 | 0.65% | €0.415 | 163.0M | | Turkey | €2.92 | 0.87% | €0.337 | 874k | | Georgia | €4.00 | 0.29% | €1.361 | 144k | TON accounts, 22 August–3 October 2026, prices in TON: | Country | CPM, TON | CTR | Cost per click, TON | Impressions | | --- | --- | --- | --- | --- | | Britain | 0.27 | 3.03% | 0.009 | 2.6M | | Germany | 0.27 | 2.86% | 0.010 | 5.5M | | USA | 0.39 | 1.97% | 0.020 | 14.8M | | India | 0.42 | 1.77% | 0.024 | 12.0M | | Turkey | 0.42 | 3.61% | 0.012 | 3.5M | | Brazil | 0.61 | 3.65% | 0.017 | 2.9M | | Saudi Arabia | 1.21 | 1.26% | 0.097 | 6.0M | | UAE | 3.79 | 2.65% | 0.143 | 2.7M | Our Euro accounts have not run single-country campaigns in Western Europe or North America, so there is no euro price to quote for them; the TON prices are real, but in TON. Read the impressions column before trusting a row: 163M impressions is a measurement, 28k is a direction. Every country we have measured is in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Opening an Account: Minimums and Commission Euro accounts are not self-serve: they are opened through partners such as Adsly, on our entity, without KYC. Every new Euro account is a World account: it can advertise in every available country, and you choose the countries for each campaign inside it. Payment is in any cryptocurrency. Opening takes 2 business days, or 4 for nutra, dating & adult and binary options; once the account is open, the team agrees the launch plan with you. You get access both to the account itself on ads.telegram.org and to the Pro Panel; the one exception is the gambling test launch on our infrastructure, which is run through the Pro Panel only. **Minimum ad budget by niche** (the same on Euro and TON accounts): | Niche | Minimum ad budget | | --- | --- | | Regular niches — e-commerce, SaaS, education, travel, real estate, media, licensed fintech; also VPN, CPA, microloans, forex, payday loans | €500 | | Crypto, stocks and investing | €1,000 | | Nutra, dating & adult, binary options | €5,000 | | Gambling: test launch on our infrastructure | ad budget from €5,000 | | Gambling: official gambling account | ad budget from €25,000 | The niche minimum applies to every later top-up as well. **Commission** is paid on top of each top-up; the ad budget itself lands on the account in full. 30% is the most we charge, in any niche and any country: | Account | Commission | | --- | --- | | Euro — every niche, every country | 30% | | TON — regular niches | 25% | | TON — nutra, dating & adult, binary options, gambling test launch | 30% | | Official gambling account, Euro or TON | 25% | On TON, nutra, dating & adult and binary options cost the same as on Euro, with the same launch help. The order form shows the exact total before you pay. A few worked totals: a regular niche, forex or payday loans, €500 + €150 = **€650**; crypto or stocks, €1,000 + €300 = **€1,300**; nutra, dating & adult, binary options or the gambling test launch, €5,000 + €1,500 = **€6,500**, on Euro and TON alike; an official gambling account, €25,000 + €6,250 = **€31,250**; a regular niche on a TON account, €500 + €125 = **€625**. [Price your exact niche →](/cabinet/) ## Pro Panel and Managed Service **Pro Panel** — the dashboard for bulk editing, automation rules and analytics across Euro, TON and Stars accounts — is included with every account Adsly opens. For accounts opened elsewhere it is a subscription: | Plan | Price | Accounts included | For | | --- | --- | --- | --- | | Free | $0 | — | Trying the panel: up to 10 active campaigns | | Pro | $129/month | 3 | Media buyers and advertisers | | Agency | $229/month | 10 | Teams: adds Manager and Viewer access per account | Each extra account slot is $19/month on Pro and Agency, with no ceiling. Paying for 3, 6 or 12 months takes 10%, 20% or 30% off, and every sign-up starts with three days of Pro. **Managed service** — our team runs the campaigns for you: strategy, creatives and copy, channel selection, moderation, CPM tuning and reporting. It costs **$1,000 per month plus 10% of ad spend**, or 20% in high-risk niches. The percentage always applies, and the ad budget stays yours. ## Planning a Budget Turn the measured CPM into an expectation before you spend. Arithmetic on the Euro figures above, not a forecast of your campaign: - **€500 in India** at €0.25 CPM buys about 2 million impressions; at 1.12% CTR, about 22,400 clicks. - **€500 in Brazil** at €2.22 buys about 225,000 impressions and roughly 3,700 clicks. - **€500 in Russia** at €2.68 buys about 187,000 impressions and roughly 1,200 clicks. Three working rules — our advice, not measurements: - **Test before you scale.** Split the first budget across a few texts and audiences so each variant collects at least a few thousand impressions before you judge its CTR. - **Set CPM near the measured price for your country**, not at the platform minimum: an ad that wins no views teaches you nothing. - **Watch cost per click, not CPM alone.** Russia and Turkey cost about the same per thousand views, but a click cost €0.415 in Russia and €0.337 in Turkey. ## What We Do Not Publish We do not publish ROI, return on ad spend or conversion rates. Telegram reports views, clicks and "actions" — channel joins and bot starts — and what happens after that depends on your offer and funnel. Any promise of a fixed multiple of revenue from a type of account would be invented; measure it on your own campaigns with postbacks. Nor do we have hour-of-day performance data: use hourly analytics on your own campaigns to find your hours. ## Frequently Asked Questions ### How much does Telegram Ads cost per 1,000 impressions? On our accounts, as of 3 October 2026: €2.97 on Euro accounts, 0.90 TON on TON accounts and 395 Stars on Stars accounts. The country matters more than the account type — on Euro accounts €0.20 in Uzbekistan, €0.25 in India, €2.22 in Brazil and €2.68 in Russia. Telegram's own minimum on TON accounts is 0.1 TON. ### What is the minimum budget to start with Telegram Ads? Through Adsly, €500 of ad budget for a regular niche, plus the commission — €650 in total. Crypto and stocks start at €1,000 of budget, nutra, dating & adult and binary options at €5,000. Gambling runs as an official gambling account with ad budget from €25,000 or a test launch on our infrastructure from €5,000. ### Why do Euro CPMs look higher than TON CPMs? They are in different currencies, and they are bought in different countries. Our Euro average is pulled up by Russia — €2.68 on 163M impressions — a market TON accounts cannot serve at all. Compare a CPM only with other CPMs in the same currency and the same country. ### Are there any hidden fees or commissions? No. The commission is paid on top of each top-up and is shown on the order form before you pay: 30% on a Euro account in any niche and any country; on TON, 25% for regular niches and 30% for nutra, dating & adult, binary options and the gambling test launch; 25% on an official gambling account. There is no KYC and no security deposit. ### How does Telegram Ads pricing compare to Facebook and Google? We do not hold comparable measurements for Meta or Google, so we will not put a multiple on it. Telegram's own cost on our accounts ranges from €0.20 to about €4 per thousand views on Euro accounts, depending on the country. For a comparison that cites Google's published figures, see [Telegram Ads vs Google Ads](/guides/telegram-ads-vs-google-ads/). ### Get the best Telegram Ads pricing ADSLY opens Euro accounts in 2 business days (4 for nutra, dating & adult and binary options) — each a World account for every available country — with a commission of 30% at most and Pro Panel included. [Check Account Pricing](/cabinet/) [Start Free](https://app.adsly.pro/) ### Related Guides - [How to Advertise on Telegram: A Beginner's Guide](/guides/telegram-ads-for-beginners/) - [Telegram Ads Benchmark Report 2026](/guides/telegram-ads-benchmark-report-2026/) - [Telegram Ads CPM by Country](/guides/telegram-ads-cpm-by-country/) --- ## Telegram Ads Targeting Guide (2026): Every Option in the Form URL: https://adsly.pro/guides/telegram-ads-targeting-guide/ Date: 2026-04-29 Tags: none Every targeting option in the Telegram Ads form as of 2026: users by country, city, language, topic, device and followed channels; channels, bots and search; the rules Telegram enforces; what is still Euro-only. ## The first choice: what you are targeting Every Telegram ad starts with one decision that shapes the rest of the form: is the ad aimed at **users**, at **channels**, at **bots** or at **search**? - **Users** — you describe the person, and Telegram shows the ad wherever that person reads. This is audience targeting. - **Channels** — you describe the place: specific channels, or channels in a language and topic. - **Bots** — the ad runs inside the bots you list. - **Search** — the ad appears in Telegram search results for the queries you choose. Most of the confusion about Telegram Ads targeting comes from mixing the first two. "Crypto" as a user topic means people interested in crypto, wherever they are reading. "Crypto" as a channel topic means crypto channels, whoever is reading them. ## Targeting users This is the richest part of the form. Each filter narrows the audience further. **Country.** 229 options, including "Anonymous Numbers" for accounts registered on Fragment numbers rather than a national SIM. Pick one or many. **City or region.** Inside the countries you picked, you can search for and add specific cities or regions. Useful for anything with a physical location or a local offer. **Language.** 71 languages. Combine with country to reach, say, Russian speakers in Germany or English speakers in the UAE. **Topic.** 41 interest topics, each with an exclude option, so you can target "Finance" while excluding "Gambling". **Followed channels.** Reach people who follow specific channels you name, or exclude followers of channels you do not want. This is the closest Telegram comes to lookalike targeting: name the channels your customers already read. **Device.** iOS, Android, mobile or desktop. Device applies to user targeting only. **Politics.** Include or exclude political content. **Views per user.** A frequency cap: how many times one person can see the same ad. ## Targeting channels Here you describe where the ad runs rather than who sees it. You have two routes, and Telegram does not let you combine them. **Specific channels.** Paste the channels you want. If you do, the language field must stay empty — Telegram's form says so outright: "If specific channels are targeted, the language field must be empty." **Languages and topics.** Instead of naming channels, pick a language and topics, and the ad runs across channels that match. Topic targeting needs exactly one language: "You must choose one language when targeting by topic", and "You can choose only one language to target by topic." Either way you can exclude topics and exclude specific channels, which is how you keep an ad off a competitor's channel or out of a category you do not want next to your brand. ## Targeting bots and search **Bots.** List the bots the ad should run in. People inside a bot are one tap from another bot or a Mini App, which is why bot placements suit app and bot promotion. **Search.** Choose the search queries for which the ad appears in Telegram search. Volume is small and intent is high: the person typed the word. ## What is the same on Euro, TON and Stars Until August 2026 this guide would have needed three columns. TON accounts targeted specific channels and bots only, and audience targeting was a Euro feature. On 22 August 2026 Telegram gave TON and Stars accounts the same targeting form as Euro. We checked it live on all three: identical country, language and topic lists, the same four target types and the same user filters. Our Pro Panel sends the full set for every account type. What is still Euro-only: - **A custom button** under the ad. - **Conversion events.** - **Crypto audience flags** — include or exclude crypto content. - **Website links.** TON allows Telegram destinations only: channels, bots, Mini Apps and personal accounts. - **Delivery in four countries.** TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. So targeting is no longer a reason to choose one account type over another. Delivery, destinations and moderation are. The [Stars vs TON vs Euro comparison](/guides/telegram-stars-vs-ton-vs-euro/) covers the rest. ## How to use it well **Choose the country first.** Nothing in the form moves price as much as geography. On our Euro accounts a click cost €0.022 in India and €0.415 in Russia; the [CPM by country table](/guides/telegram-ads-cpm-by-country/) has the rest. Decide the market before you tune anything else. **Name channels your customers already read.** Followed-channel targeting is the most precise filter in the form, and the one most advertisers skip. **Split instead of stacking.** Five cities, three topics and two devices in one campaign give you one blended CTR and no idea which part worked. Running one campaign per city, topic or device tells you. In Adsly Pro Panel that split is a checkbox: it creates one campaign per value, and macros like {city}, {topic} and {device} put the value into the title, text or link so every campaign stays traceable. **Exclude before you widen.** Excluding topics and channels you do not want is cheaper than paying for impressions you then filter out in your own analytics. **Keep the frequency cap low at the start.** Seeing the same ad five times in a day is how a cheap impression becomes an annoyed reader. [Open a Euro account →](/cabinet/) · [See the TON account →](/ton-cabinet/) ## FAQ ### What targeting options does Telegram Ads have? Four target types — users, channels, bots and search. User targeting filters by country, city or region, language, topic, followed channels and device, with exclusions, plus a politics filter and a frequency cap. ### Can I target specific cities with Telegram Ads? Yes. When targeting users, you can add cities or regions inside the countries you picked. Since August 2026 this works on TON and Stars accounts as well as Euro. ### Can I combine specific channels with a language? No. Telegram's form requires the language field to be empty when specific channels are targeted. Choose either a list of channels, or a language with topics. ### Why does topic targeting ask for exactly one language? Because Telegram requires it: topic targeting of channels works with one language, not several. To cover two languages, run two campaigns. ### Does a TON account have country targeting? Yes, since 22 August 2026, with the same form as Euro. TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. ### Can I target people by the channels they follow? Yes. When targeting users, you can include followers of specific channels and exclude followers of others. --- ## TON vs Euro vs Stars: Which Telegram Ads Cabinet Is Right for You? (2026) URL: https://adsly.pro/guides/ton-vs-euro-vs-stars-cabinet/ Date: 2026-04-29 Tags: Comparison TON, Euro and Stars Telegram Ads cabinets compared on our own data: approval 86.8% / 95.6% / 99.9%, CPM in each currency, who can open one, what stays Euro-only and where TON-funded ads are not served. Telegram Ads has three cabinet types — TON, Euro and Stars. They are three ways to pay for the same sponsored messages, and since 22 August 2026 they share one targeting form. What still separates them is who can open one, where the ad may lead, where it is served, what happens to a declined ad and what each costs. This guide compares them on figures measured on the accounts we operate. *Last updated: October 2026* ## Quick Comparison Table | Parameter | TON | Euro | Stars | | --- | --- | --- | --- | | **Currency** | TON (the currency is now called Gram) | EUR | Stars your channel or bot earned | | **Who can open it** | Anyone, self-serve on ads.telegram.org, or through ADSLY | Only through a partner such as ADSLY | Only the owner of the channel or bot that earned the Stars | | **Min ad budget through ADSLY** | from €500 | from €500 | — (we do not open Stars cabinets) | | **Country, language, topic, device targeting** | Yes, since 22 Aug 2026 | Yes | Yes, since 22 Aug 2026 | | **Where the ad can lead** | Telegram only: channel, bot, Mini App | Telegram or an external website | The channel or bot that earned the Stars | | **Not served in** | Russia, Ukraine, Israel, Palestine | — | No data | | **KYC from client** | No | No (via ADSLY) | No | | **High-risk niches** | Through ADSLY; gambling, nutra, adult, binary options from a €5,000 ad budget | Through ADSLY; gambling, nutra, adult, binary options from a €5,000 ad budget | — | | **Ad formats** | Text + image/video | Text + image/video + in-stream video | Not verified | | **Custom button** | No | Yes | No | | **Declined ad** | No escalation through ADSLY | Can be escalated to a human through ADSLY | No escalation through ADSLY | | **Approval of reviewed ads** | 86.8% | 95.6% | 99.9% | | **Average CPM, own currency** | 0.90 TON | €2.97 | 395 Stars | | **Commission through ADSLY** | 25% for regular niches | 30% | — | ## Detailed Breakdown by Category ### Currency and Payments **TON:** Funded in TON's own currency — Toncoin until June 2026, when Pavel Durov [announced](https://t.me/durov/521) that it is becoming Gram; TON stays the name of the blockchain. Self-serve, you fund the account yourself on ads.telegram.org and pay no intermediary fee. A TON cabinet opened through ADSLY.pro on our EU entity carries a 25% commission for regular niches, and you pay in any cryptocurrency — we convert. The balance is held in TON, so its euro value moves with the TON price. **Euro:** Billed in euro. It is not self-serve: Telegram opens Euro accounts only through partners. With ADSLY.pro you top up in any cryptocurrency. Commission is 30% in every niche and country. The balance is in euro, so the ad budget carries no exchange-rate risk. **Stars:** Not a general way to buy ads. [Telegram's terms](https://telegram.org/tos/content-creator-rewards) let owners spend Stars their channel earned on ads for that same channel, at $0.02 of advertising credit per Star. If your channel earns no Stars, there is no Stars cabinet for you. ADSLY does not open Stars cabinets; one you already have connects to the Pro Panel. **Best for:** TON for advertisers who fund in crypto and send traffic to Telegram destinations. Euro for a stable euro budget and website campaigns. Stars for owners who already earn Stars. ### Targeting Capabilities **TON:** Since 22 August 2026 a TON cabinet uses the same targeting form as Euro: users by country (229 options), language (71), topic (41) and device, or specific channels, bots and search. The old description — channels and bots only, no geo — is out of date. Two limits remain: TON-funded ads are not served in Russia, Ukraine, Israel or Palestine, and the ad must lead to a Telegram destination. **Euro:** The same targeting form, plus what only Euro has: ads that link to an external website, a custom button and the in-stream video format. Euro is served in Russia, Ukraine, Israel and Palestine. Through ADSLY every new Euro cabinet is a World cabinet: it can advertise in every available country, and you choose the countries for each campaign inside it. **Stars:** The same form since 22 August 2026 — we checked it live on all three cabinet types. The ad promotes the channel or bot that earned the Stars. We have no data on where Stars ads are and are not delivered. **Best for:** Targeting no longer decides the choice. Pick Euro for a website destination or for those four countries, TON for Telegram destinations everywhere else, and Stars only to promote the channel that earned them. ### Moderation and Approval **TON:** A declined TON ad cannot be escalated through ADSLY. On accounts we operate, 86.8% of reviewed TON ads end up approved (all niches, 3 October 2026), the lowest of the three. **Euro:** 95.6% of reviewed Euro ads end up approved, and a borderline decline can be escalated to a human through ADSLY. **Stars:** 99.9% approved — on a small base of accounts, and from owners promoting a channel that already lives on Telegram. Review time is the same on all three: of 13,199 campaigns we timed in September 2026, over 98% had a decision within three hours. We publish no approval rate by niche. **Best for:** Euro when your niche gets declined and you need someone to take the case further. Do not switch cabinet types just to chase an approval rate: an ad that breaks a rule breaks it everywhere. The rules themselves are in [why Telegram ads get declined](/guides/telegram-ads-declined-fix/). ### Niches and Content Types **TON:** Through ADSLY, the niches we open on Euro are available on TON with the same minimum ad budgets. Nutra, dating & adult and binary options cost the same as on Euro — €5,000 + 30%, with our preparation of the texts and the entry for moderation (our infrastructure) and a manager who launches your campaigns to Active — and gambling has the same two launch formats. The ad has to lead to a Telegram destination, and a declined ad cannot be escalated. **Euro:** High-risk niches are available with moderation help: crypto, forex, betting and adult are all possible with proper creative preparation, and a borderline decline can be escalated. Gambling opens in two formats — a test launch on our infrastructure with an ad budget from €5,000, or an official gambling cabinet with an ad budget from €25,000. **Stars:** Only the channel or bot that earned the Stars can be promoted, so the niche is whatever that channel already is. We do not take pharma or CBD on any cabinet type. **Best for:** Euro for high-risk niches that need escalation or a website destination. TON for the same niches when the destination is inside Telegram and the audience is outside Russia, Ukraine, Israel and Palestine. ### Pricing and Minimum Budget **TON:** Through ADSLY, minimum first deposit from €500 (€1,000 for crypto and stocks/investing; €5,000 for gambling, nutra, dating & adult and binary options) and 25% commission for regular niches. Telegram's [getting-started page](https://ads.telegram.org/getting-started) sets the minimum CPM at 0.1. Our TON campaigns averaged 0.90 TON per thousand impressions at 2.18% CTR. **Euro:** Minimum deposit from €500 (€1,000 for crypto and stocks/investing; €5,000 for gambling, nutra, dating & adult and binary options). 30% commission in every niche and country. Our Euro campaigns averaged €2.97 per thousand impressions at 0.85% CTR — a figure that is mostly Russia, our largest Euro market and one TON cannot serve. **Stars:** No deposit: you spend Stars your channel already earned. Our Stars campaigns averaged 395 Stars per thousand impressions at 3.08% CTR, on 13 accounts. The three CPMs are in three currencies and cannot be ranked against each other. The country moves the price more than the cabinet type: on Euro accounts, €0.25 in India and €2.68 in Russia; on TON accounts, 0.27 TON in Germany and Britain and 0.39 TON in the USA. Full tables are in the [benchmark report](/guides/telegram-ads-benchmark-report-2026/). **Best for:** There is no cheapest cabinet type across currencies. Compare prices for your country, within one currency. ### Ad Formats **TON:** Text ads with image or video creative and a link to a Telegram destination — a channel, a bot or a Mini App. No external links, no custom button, no in-stream video. **Euro:** Text ads with image/video creative, plus the in-stream video format (ads inside video content), a custom button and links to an external website. **Stars:** A sponsored message for the channel or bot that earned the Stars. We have not verified in-stream video on Stars. **Best for:** Euro for in-stream video, a custom button and website traffic. TON for channel, bot and Mini App promotion with text or image/video creative. ## When to Choose Each Cabinet Type ### Choose TON if: - Your ad leads to a Telegram channel, bot or Mini App - Your audience is outside Russia, Ukraine, Israel and Palestine - You want to target many countries from a single cabinet - You are comfortable with cryptocurrency and can tolerate TON price volatility - You want a 25% commission on regular niches rather than 30% - You do not need a custom button or in-stream video - You can work without human escalation of a declined ad ### Choose Euro if: - Your audience is in Russia, Ukraine, Israel or Palestine - Your ad links to an external website - You want in-stream video or a custom button - Your niche gets declined often and you need human escalation - You prefer a balance held in euro - You need a World cabinet — every available country, Russia included, from a single cabinet ### Choose Stars if: - Your channel or bot already earns Stars - You want to promote that same channel or bot - You would rather spend the Stars on ads than withdraw them ## The Multi-Cabinet Strategy Many advertisers run more than one cabinet type, because each covers what the other cannot. **Recommended approach:** Use a Euro cabinet for Russia, Ukraine, Israel and Palestine and for campaigns that lead to a website. Use a TON cabinet for channel, bot and Mini App campaigns in the rest of the world. Use a Stars cabinet if your channel earns Stars and you want to promote it. The practical problem with several cabinets is the interface: each one lives in its own dashboard on ads.telegram.org, with its own balance and its own statistics. ADSLY.pro manages all three cabinet types — TON, Euro, and Stars — in a single dashboard. You can view campaigns, apply bulk operations, set automation rules, and compare analytics across all types without switching tools. **Manage all 3 cabinet types in one dashboard.** ADSLY.pro supports TON, Euro, and Stars cabinets with bulk management, IF/THEN automation, and hourly analytics. [Open a cabinet →](/cabinet/) or [start free with a 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### What is the difference between TON, Euro, and Stars Telegram Ads cabinets? They are three ways to pay for the same sponsored messages, and since 22 August 2026 all three use the same targeting form. TON is funded in TON's currency (now called Gram), can be opened self-serve or through ADSLY, links to Telegram destinations only and is not served in Russia, Ukraine, Israel or Palestine. Euro is billed in euro, opens only through a partner, links to external websites, has a custom button and in-stream video, and a declined ad can be escalated to a human. Stars is only for owners spending Stars their channel earned on ads for that same channel. ### Which Telegram Ads cabinet has geo targeting? All three. Since 22 August 2026 TON and Stars cabinets target by country, language, topic and device on the same form as Euro, with 229 country options. What differs is delivery: TON-funded ads are not served in Russia, Ukraine, Israel or Palestine, so for those four countries you need Euro. ### Do I need a reseller for all Telegram Ads cabinet types? No. Only Euro cabinets require a partner. A TON cabinet can be opened self-serve on ads.telegram.org or through ADSLY on our EU entity. A Stars cabinet belongs to the channel or bot that earned the Stars; ADSLY does not open them, but you can connect yours to the Pro Panel. ### Which cabinet type is best for crypto advertising? It depends on where the ad leads. If it links to a website — an exchange, a launchpad — you need Euro. If it leads to a channel, a bot or a Mini App, TON works too. Euro is also the only option for Russia, Ukraine, Israel and Palestine. The minimum ad budget for crypto is €1,000 on either. On our self-service Euro accounts the crypto vertical measured €1.91 CPM and 0.53% CTR across 821k impressions. ### Which cabinet type has the best moderation for high-risk niches? Euro: on our accounts 95.6% of reviewed Euro ads end up approved, and a borderline decline can be escalated to a human through ADSLY. TON approves 86.8%, and a declined TON ad cannot be escalated through ADSLY. Both figures cover all niches — we publish no approval rate by niche. Through ADSLY, nutra, dating & adult and binary options get the same €5,000 + 30% bundle on TON as on Euro — our preparation of the texts and the entry for moderation (our infrastructure) plus a manager who launches your campaigns to Active. ### Can I run video ads on all cabinet types? Image and video creative in the ad is supported on TON and Euro cabinets. The separate in-stream video format (ads inside video content) is available on Euro cabinets only. We have not verified it on Stars cabinets. ### Which cabinet should I choose as a beginner? Start from where the ad leads. A channel, a bot or a Mini App, with an audience outside Russia, Ukraine, Israel and Palestine: a TON cabinet — self-serve on ads.telegram.org, or opened through ADSLY from €500. A website, or an audience in those four countries: a Euro cabinet, also from €500. If your channel already earns Stars, you can spend them on promoting it. ### Can I manage all three cabinet types from one dashboard? Yes. ADSLY.pro supports TON, Euro, and Stars cabinets in a single dashboard with bulk management, automation rules, and hourly analytics across all three types. ## Ready to open a cabinet? - **Want Euro?** → [Open a Euro Cabinet](/cabinet/) — any country, website links, human escalation of declined ads, opened in 2 business days on our EU entity. - **Want TON?** → [Open a TON Cabinet via Adsly EU entity](/ton-cabinet/) — Telegram destinations, country targeting, flat 25% commission for regular niches, opened on the same Adsly EU entity as our Euro cabinets. - **Need a deeper TON walkthrough?** → [TON Telegram Ads Cabinet: How to Open, Fund & Manage](/guides/ton-cabinet-getting-started/) — step-by-step funding, conversion mechanics, moderation, FAQ. --- ## Managed Telegram Ads for Crypto & Web3: Scope, Price and What We Measure URL: https://adsly.pro/guides/telegram-ads-crypto-managed-service/ Date: 2026-04-09 Tags: Crypto Managed Telegram Ads for crypto and Web3 projects: what the team does, what it costs — $1,000 per month plus 10% of ad spend — which account to open (a crypto account starts at a €1,000 ad budget) and the one crypto figure we have measured: €1.91 CPM at 0.53% CTR. Crypto is a niche where the largest ad platforms ask for a licence before they take your money. Google Ads certifies exchanges and wallets country by country and does not allow ads for initial coin offerings or DeFi trading protocols at all. Meta wants prior written permission, backed by a licence, for exchanges, trading platforms, lending and investment products. Telegram's ad guidelines contain no certification scheme of that kind. This page describes our managed service for those teams: what the managers do, what it costs to the dollar, and what we have actually measured. ## Why crypto projects advertise on Telegram Telegram has over 1 billion monthly active users (Pavel Durov, March 2025), and a sponsored message appears inside the channels and bots people already read. For a crypto project that means buying impressions in token, trading and DeFi channels directly, or targeting users by country, language and topic. The second reason is policy: of the three platforms below, Telegram is the only one that does not ask a crypto advertiser for a licence. How the three platforms treat crypto ads, as their policies read on 3 October 2026: | Platform | What the policy says | Source | | --- | --- | --- | | **Telegram Ads** | No certification scheme for crypto. Prohibited: get-rich-quick offers, investment with a guaranteed return, claims of insider tips (§5.7) | [Telegram Ad Policies and Guidelines](https://ads.telegram.org/guidelines) | | Google Ads | Exchanges and software wallets need Google certification, with requirements set country by country. Ads for initial coin offerings and DeFi trading protocols are not allowed | [Google Ads: Cryptocurrencies and related products](https://support.google.com/adspolicy/answer/14009787) | | Meta (Facebook, Instagram) | Exchanges, trading platforms, lending, investment and wallets with additional services need prior written permission and proof of a licence | [Meta: Cryptocurrency Products and Services](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/cryptocurrency-products-and-services/) | We do not print a CPM for crypto traffic on Google or Meta: we have no measurement of our own there and found no public benchmark we could verify. For the same reason this page does not say what share of Telegram users hold or trade crypto — no reliable figure exists. ## What the managed service does for a crypto project Our managers take over your Telegram Ads end to end, and the ad budget stays yours. For a crypto project the work looks like this: - **Strategy, media plan and budgeting.** What to launch, in what order and with how much money behind each step. - **Account choice.** A Euro World account, plus separate accounts per product, market or funnel when you need them (see below). - **Ad texts written for crypto moderation.** 160 characters, no return promises, no price predictions; AI text generation is used for variations. - **Channel selection.** Which channels and bots your ad is shown in. - **Moderation.** A declined ad is checked against Telegram's guidelines, rewritten and resubmitted; on a Euro account a borderline decline can be escalated to a human reviewer. - **Daily optimization.** CPM bids and automation rules are adjusted every day, not once a week. - **Scaling.** Budget moves into the channels that work and out of the ones that do not. - **Reporting.** In the format you need — CSV, PDF or Excel. Before you pay, agree the scope with your manager: who your contact is, how often you get reports and who signs off creatives. ## What passes moderation in crypto — and what does not Telegram declines an ad for a specific rule, and for crypto two of them do most of the damage. Section 5.7 of the ad guidelines prohibits "offers of investment with guaranteed return" and "claims on providing insider tips on investments"; section 5.4 prohibits unsupported superlatives and "you-just-won" clickbait. On top of that, the ad text is limited to 160 characters including spaces. ### Wording that usually passes - Factual product descriptions (“Trade 200+ token pairs”) - Feature-focused copy (“Cross-chain bridge for 15 networks”) - Educational content (“Learn DeFi with our guides”) - Community-focused messaging (“Join 500K+ traders”) - Risk-disclosed DeFi ads (“Provide liquidity. Rewards vary.”) ### Wording that gets declined - Guaranteed returns (“Earn 15% APY guaranteed”) - Price predictions (“Bitcoin to $200K this year”) - Urgency manipulation (“Last chance to buy before pump”) - Misleading claims (“Risk-free staking”) - Unverified partnerships (“Backed by Binance”) ### What we measure about approval Across all niches, 99.9% of reviewed ads end up approved on Stars accounts, 95.6% on Euro and 86.8% on TON (3 October 2026). Review is quick: over 98% of the 13,199 campaigns we timed had a moderation decision within three hours, on every account type (September 2026). We publish no approval rate for crypto, for any crypto sub-niche — exchanges, DeFi, NFT, wallets, GameFi, memecoins — or for managed against self-managed campaigns, because we cannot separate them reliably in our data. The rules themselves, one by one, are in the [declined ads guide](/guides/telegram-ads-declined-fix/). ## Which account a crypto project needs Euro, TON and Stars accounts buy the same sponsored messages, and since 22 August 2026 all three use the same targeting form: countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search. So the choice comes down to where your ad leads, which countries you need and how a declined ad gets handled. | | Euro account | TON account | | --- | --- | --- | | Billed in | Euros | TON | | The ad can lead to | A website, a channel, a bot or a Mini App | Telegram destinations only: channels, bots, Mini Apps | | Only on this account type | In-stream video, a custom button, human escalation of a declined ad through Adsly | — | | Countries where ads are not served | — | Russia, Ukraine, Israel, Palestine | | Approval, all niches (3 October 2026) | 95.6% | 86.8% | | Crypto ad budget through Adsly, from | €1,000 | €1,000 equivalent | **Euro** — our recommendation for a crypto project. The ad can point to a website (an exchange, a launchpad, a landing page) as well as to a channel, a bot or a Mini App, the account also reaches Russia, Ukraine, Israel and Palestine, and a human looks at a borderline decline through our direct line to Telegram moderation. Every new Euro account is a World account: it can advertise in every available country, and you choose the countries for each campaign. It is ready in 2 business days, with no KYC and no documents; payment is in any cryptocurrency. **TON** — Telegram destinations only: a channel, a bot or a Mini App. TON ads are reviewed by Telegram's automated moderation only. **Stars** — not a general way to buy ads. Only channel and bot owners can spend Stars their channel or bot earned, on ads for that same channel or bot. We do not open Stars accounts; if you already have one, it connects to the Pro Panel next to the others. Every account we open comes with access to the account itself on ads.telegram.org and to the Adsly Pro Panel at app.adsly.pro. The three account types are compared in detail in [Stars vs TON vs Euro](/guides/telegram-stars-vs-ton-vs-euro/). ### Running several accounts One Euro World account covers website traffic and Telegram destinations in every available country, the four TON cannot reach included. Separate accounts keep budgets apart — one per product, per market or per funnel. We do not publish a "recommended number of accounts" per budget: it depends on how many products and countries you run, not on a table. All of them are managed from one Pro Panel, with bulk campaign creation, bulk edits, automation rules and analytics across accounts. ## What we have measured for crypto One figure, and it describes crypto as a whole: on self-service Euro accounts the crypto vertical ran at €1.91 CPM and 0.53% CTR, €0.358 per click, across 821k impressions (all countries blended, 3 October 2026). It is not split by sub-niche, and it is not a managed-service result. | Base | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | **Crypto vertical**, self-service Euro accounts | €1.91 | 0.53% | €0.358 | 821k | | All Euro campaigns, every niche | €2.97 | 0.85% | — | 257.7M | | All TON campaigns, every niche | 0.90 TON | 2.18% | — | 862.5M | The Euro all-niche row was measured on 7 September 2026, the TON row on 3 October 2026. The TON row is priced in TON and is never converted into euros; we have no crypto-only figure on TON accounts. Two things move the price more than the niche does: - **The destination.** On our Euro accounts in September 2026 a click cost €0.355 when the ad led to a channel, €0.223 to a bot and €0.266 to a website. A click to a Mini App cost €0.038, but that row stands on six accounts — read it as a direction. - **The country.** Across all niches on Euro accounts, a thousand impressions cost €0.20 in Uzbekistan, €0.25 in India, €1.42 in the UAE, €2.22 in Brazil, €2.68 in Russia and €2.92 in Turkey. Full tables are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). What we do not have: a figure for exchanges, DeFi, NFT, GameFi, wallets or memecoins separately, and any cost per deposit, token purchase or wallet connection. Telegram counts channel joins and bot starts as "actions"; everything after that is measured on your side — with postbacks, and with a separate `start` or `startapp` value for each campaign. ## What it costs The managed service costs $1,000 per month plus 10% of ad spend. Crypto is charged at the regular rate: the 20% rate applies only to high-risk niches — gambling, forex, binary options, adult and dating, nutra, payday loans. The percentage always applies; there is no version of the service that is the monthly fee alone. | Monthly ad spend | Managed service fee | | --- | --- | | $5,000 | $1,000 + $500 = **$1,500** | | $10,000 | $1,000 + $1,000 = **$2,000** | | $30,000 | $1,000 + $3,000 = **$4,000** | The fee pays for management only. Your ad budget is separate and always yours. The ad account is separate as well: a crypto account starts at a €1,000 ad budget plus the account commission, and the order form shows the exact total before you pay. As a working estimate, not a measured result: under about $3,000 of monthly spend the $1,000 monthly part alone is a third of your budget or more, and the self-service Pro Panel is the better call. From roughly $5,000 a month the arithmetic changes. The break-even reasoning is in our [cost comparison](/guides/managed-service-vs-saas-cost/). ### What is included - Campaign management from creation to daily optimization - Ad texts written for crypto moderation - Account strategy: how many Euro World accounts and how to split them - Management of several accounts from one panel - Rewriting and resubmitting declined ads - Reports in CSV, PDF or Excel - A manager as your point of contact ### What is not included - The ad budget itself — it is credited to your account and spent on impressions - Opening the ad account and its commission - Landing pages, bots, Mini Apps - Token or smart-contract development - Community management ## How to start Write to [@adsly_pro](https://t.me/adsly_pro) with four things: your project, the countries you want, your monthly budget and where the ad should lead. From there the steps are: 1. **Account.** We open a Euro World account, ready in 2 business days. You can add the managed service on the account order form or later through @adsly_pro. 2. **Launch plan.** Once the account is open, the managed team contacts you and agrees the launch plan with you: destinations, countries, creatives, one conversion event and one attribution window. We do not promise a campaign launch date before that conversation. 3. **Moderation.** Each ad goes through Telegram's review. Over 98% of the campaigns we timed had a decision within three hours. 4. **Daily work.** Bids, rules, declined ads, creative rotation and scaling are ours; reports arrive at the frequency you agreed. [Chat on Telegram](https://t.me/adsly_pro) [Managed service: scope and pricing](/managed-service/) ## Frequently Asked Questions ### Can crypto projects advertise on Telegram Ads? Yes. Telegram's ad guidelines have no crypto certification scheme of the kind Google and Meta run; they prohibit get-rich-quick offers, investment with a guaranteed return and insider-tip claims. Across all niches, 95.6% of reviewed ads end up approved on Euro accounts and 86.8% on TON (3 October 2026). We publish no crypto-only approval rate. ### What gets approved and what gets declined in crypto Telegram Ads? Factual wording about what the product does passes; promises do not. Ads get declined for guaranteed returns (“earn 15% APY”), price predictions, urgency manipulation (“last chance to buy”), unsupported superlatives and unverified partnerships. The text limit is 160 characters including spaces. ### Should I use a TON or a Euro account for crypto? Euro. It takes a website as well as a channel, a bot or a Mini App, it reaches Russia, Ukraine, Israel and Palestine, where TON-funded ads are not served, and a declined ad gets human escalation through our direct line to Telegram moderation. Since 22 August 2026 both have the same country, language and topic targeting, so targeting is no longer the deciding factor. ### How much does the crypto managed service cost? $1,000 per month plus 10% of ad spend — crypto is charged at the regular rate, not the 20% high-risk rate. At $10,000 of monthly ad spend that is $2,000. The ad budget and the account are separate: a crypto account starts at a €1,000 ad budget plus the account commission. ### What CPM and CTR should a crypto project expect? Our one measured reference is the crypto vertical as a whole on self-service Euro accounts: €1.91 CPM, 0.53% CTR and €0.358 per click across 821k impressions (3 October 2026). We have no figure by sub-niche, and the country you target moves the price more than the niche. ### Can you manage several accounts for one project? Yes. Euro and TON accounts are managed side by side from one Pro Panel, with bulk campaign creation, bulk edits and analytics across accounts. How many accounts you need depends on your products and countries; we do not publish a fixed number per budget. ### How quickly can a first crypto campaign launch? A Euro account is ready in 2 business days. Once it is open, the managed team contacts you and agrees the launch plan with you, so we do not promise a launch date in hours. Moderation itself is quick: over 98% of 13,199 campaigns had a decision within three hours (September 2026). ### Do you publish crypto case studies or results by sub-niche? No. We publish no client results with CPA, ROAS or revenue, and no approval rates or prices by crypto sub-niche. What we publish is measured on accounts we operate, with its date: the crypto vertical figure above, approval by account type and review time. ## Next step Write to [@adsly_pro](https://t.me/adsly_pro) with your project, monthly budget and target countries. We will tell you whether the managed service fits your case — or whether running the campaigns yourself in the Pro Panel is the better choice. **Prefer to run it yourself?** - [Open a Euro account](/cabinet/) — website destinations, a World account with every available country. - [Open a TON account](/ton-cabinet/) — Telegram destinations: channels, bots, Mini Apps. - [TON account: getting started](/guides/ton-cabinet-getting-started/) — funding and the first campaign, step by step. [Contact us on Telegram](https://t.me/adsly_pro) $1,000 per month + 10% of ad spend. --- ## Open a Euro Cabinet for Telegram Ads: GEO Targeting in Any Country URL: https://adsly.pro/guides/telegram-ads-euro-cabinet-opening/ Date: 2026-04-09 Tags: Euro Cabinet Open a Euro cabinet for Telegram Ads via ADSLY in 2 business days, no KYC. Any country including Russia, website links, custom button, human escalation of declined ads. Ad budget from €500. Pro Panel free. ## What is a Euro Cabinet? A Euro cabinet is a Telegram Ads account billed in euro. It is not self-serve: Telegram opens Euro accounts only through partners, which is what ADSLY does. The cabinet is opened on our EU entity, and you get access both to the account itself on ads.telegram.org and to the ADSLY Pro Panel. It used to be the only account type with audience targeting. That changed on 22 August 2026, when Telegram gave TON and Stars accounts the same targeting form as Euro: countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search. If you have read that only Euro cabinets offer GEO targeting, that is out of date. What a Euro cabinet still does that the others do not: it runs ads that link to an external website, it has a custom button and the in-stream video format, and a declined ad can be escalated to a human through ADSLY. It is also the account type that delivers in Russia, Ukraine, Israel and Palestine — TON-funded ads are not served there. If your audience is in one of those four countries, or your ad leads to a site, Euro is the account you need. ## Euro vs TON vs Stars: Full Comparison Telegram Ads has three account types — three ways to pay for the same sponsored messages. Approval and CPM below are measured on accounts we operate (3 October 2026). Each CPM is in the account's own currency, so compare it within a column, not across. | Feature | Euro | TON | Stars | | --- | --- | --- | --- | | **Currency** | EUR | TON (the currency is now called Gram) | Stars your channel or bot earned | | **Who can open it** | Through a partner such as ADSLY | Self-serve on ads.telegram.org, or through ADSLY | Only the owner of the channel or bot that earned the Stars | | **Country, language, topic and device targeting** | Yes | Yes, since 22 Aug 2026 | Yes, since 22 Aug 2026 | | **Ads that link to an external website** | Yes | No — Telegram destinations only (channels, bots, Mini Apps) | No — the ad promotes the channel or bot that earned the Stars | | **Custom button** | Yes | No | No | | **In-stream video** | Yes | No | Not verified | | **Human escalation of a declined ad through ADSLY** | Yes | No | No | | **Russia, Ukraine, Israel, Palestine** | Served | Not served | No data | | **Approval of reviewed ads** | 95.6% | 86.8% | 99.9% | | **Average CPM, own currency** | €2.97 | 0.90 TON | 395 Stars | | **Commission through ADSLY** | 30% in every niche and country | 25% for regular niches | We do not open Stars accounts | | **Minimum ad budget through ADSLY** | 500 EUR (1,000 crypto/stocks; 5,000 gambling, nutra, adult, binary options) | Same minimums as Euro | — | **When to choose Euro:** Your audience is in Russia, Ukraine, Israel or Palestine. Your ad links to a website. You want a custom button or in-stream video. Or your niche gets declined often and you need a human to take the case further. **Why we recommend Euro over TON:** A TON account links only to a Telegram destination — a channel, a bot or a Mini App — and is not served in those four countries. TON has the largest base in our data, 862.5M impressions on 262 accounts, but also the lowest approval rate, 86.8%, and a declined TON ad cannot be escalated to a person through ADSLY. A Euro World account reaches the same Telegram destinations in every available country and adds everything above. **When to choose Stars:** Only if your channel or bot already earns Stars and you want to spend them promoting that same channel or bot. Stars is not a general way to buy ads, and ADSLY does not open Stars accounts — you can connect one you already have to the Pro Panel. ## Available countries — any country in the world Every new Euro cabinet is a **World cabinet**: it can advertise in **every available country in the Telegram Ads targeting directory**, and you choose the countries for each campaign inside it. These are the countries where our Euro accounts have run enough single-country campaigns to quote a price (all niches, 3 October 2026): | Country | CPM | CTR | Impressions | | --- | --- | --- | --- | | Russia | €2.68 | 0.65% | 163.0M | | India | €0.25 | 1.12% | 17.3M | | Uzbekistan | €0.20 | 0.90% | 6.4M | | Brazil | €2.22 | 1.64% | 4.7M | | Turkey | €2.92 | 0.87% | 874k | | UAE | €1.42 | 1.36% | 295k | Any other country — USA, UK, Germany, France, Spain, Poland, Japan, Nigeria, China and the rest — is targeted the same way, from the same cabinet, at the same 30% commission. We have no Euro price to quote for Western Europe or North America: our Euro accounts have not run single-country campaigns there. The full tables, including TON prices by country, are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## How to Open a Euro Cabinet Through ADSLY Opening a Euro cabinet through ADSLY takes 2 business days from payment (4 business days for nutra, dating & adult and binary options). Here's the process: **Step 1: Contact us.** Reach out via [Telegram](https://t.me/adsly_pro). **Step 2: Tell us your niche and target countries.** We need to know what you're advertising and where, so we can prepare the cabinet with the right settings and advise on moderation requirements. **Step 3: Pay the deposit — minimum 500 EUR.** The minimum is 1,000 EUR for crypto and stocks and 5,000 EUR for gambling, nutra, dating & adult and binary options. Pay in any cryptocurrency. The full deposit goes to your Telegram Ads balance; the commission (30% at most, whatever the niche or country) is paid on top. **Step 4: We open your Euro cabinet.** ADSLY is an official Telegram Ads reseller. Our specialists start on the request as soon as it is paid and open the cabinet on our EU entity in 2 business days, with no pre-moderation of your channel, bot or site. **Step 5: You get access to the cabinet and to ADSLY Pro.** You log in to the account itself on ads.telegram.org, and every Euro cabinet opened through ADSLY also comes with free access to the ADSLY Pro dashboard — bulk campaign management, automation rules, hourly analytics, and more. **Step 6: Launch your campaigns.** Create campaigns with country, language, topic and device targeting, send them to a website, a channel or a bot, and add a custom button. Follow the results in the hourly analytics of ADSLY Pro. ## Pricing Euro cabinet pricing is straightforward: - **Minimum first deposit:** 500 EUR (1,000 EUR for crypto and stocks; 5,000 EUR for gambling, nutra, dating & adult and binary options) - **Commission:** 30% in every niche and every country — the most we charge; 25% on an official gambling cabinet - **Setup fee:** None - **ADSLY Pro subscription:** Free (included with every Euro cabinet) - **Nutra, dating & adult, binary options:** 5,000 EUR + 30% (6,500 EUR in total), with our preparation of the texts and the entry for moderation (our infrastructure) and a manager who launches your campaigns to Active; these open in 4 business days — [contact us](https://t.me/adsly_pro) - **Gambling:** two launch formats — a test launch on our infrastructure (managed through the Pro Panel only) with an ad budget from 5,000 EUR, or an official gambling cabinet with an ad budget from 25,000 EUR — [contact us](https://t.me/adsly_pro) The commission is ADSLY's fee for opening and running the cabinet on our EU entity; the deposit itself stays your ad balance. The Pro dashboard is included for free. ## Market Comparison: Euro Cabinet Resellers Euro cabinets are opened by several resellers — Magnetto, eLama, OneSpot and Click.ru among them — and each sets its own minimum deposit and commission. Those terms change often, so we do not reprint competitors' rates here: check each reseller's current terms on its own site. This is what to compare, and where ADSLY stands on each point: | What to compare | ADSLY | | --- | --- | | Minimum ad budget | 500 EUR (1,000 EUR crypto and stocks; 5,000 EUR gambling, nutra, adult, binary options) | | Commission | 30% in every niche and country, paid on top of the deposit | | Documents | None — no KYC, the cabinet opens on our EU entity | | Payment | Any cryptocurrency | | Countries | Every new cabinet is World: every available country in the targeting directory, chosen per campaign | | Account types | Opens Euro and TON; a Stars account you already have connects to the dashboard | | Tools | Full ADSLY Pro dashboard included | ADSLY manages all three account types (Euro, TON, Stars) in one dashboard with bulk management, automation rules, and hourly analytics included at no extra cost. ## Why Open Through ADSLY - **Free ADSLY Pro dashboard** — bulk management, IF/THEN automation rules, hourly analytics, campaign groups, and export - **All 3 account types in one place** — Euro, TON, and Stars managed from a single interface - **Moderation help** — we check creatives before you submit, and on a Euro cabinet a borderline decline can be escalated to a human - **English + Russian support** — responsive team on Telegram ([@adsly_pro](https://t.me/adsly_pro)) - **Managed service available** — want hands-off management? ADSLY can run your campaigns for you ($1,000/mo + 10% of ad spend, 20% for high-risk niches) **Ready to open your Euro cabinet?** Contact us via [Telegram](https://t.me/adsly_pro). 500 EUR minimum deposit. Free ADSLY Pro dashboard included. 2 business days to open. ## Frequently Asked Questions ### What documents do I need to open a Euro cabinet? None. The cabinet opens on ADSLY's EU entity — no KYC, no company registration and no documents on your side. You tell us your niche and the countries you target and pay the deposit in any cryptocurrency. ### How long does it take to open? 2 business days from payment as standard, gambling included; nutra, dating & adult and binary options take 4 business days. There is no pre-moderation of your channel, bot or site. Telegram moderates each campaign's creatives later, once the cabinet is live: on our accounts over 98% of 13,199 campaigns had a moderation decision within three hours (September 2026). ### Can I target multiple countries with one cabinet? Yes — every new Euro cabinet is a World cabinet (formerly called Multigeo): it can advertise in every available country, and you choose the countries for each campaign, so one cabinet can run campaigns for Russia, Brazil and the UAE side by side. The commission is the same 30% as in any niche; single-country cabinets are no longer opened. ### What's the difference between Euro and TON for crypto advertising? Not country targeting: since 22 August 2026 both account types use the same country, language and topic form, and crypto creatives pass Telegram moderation on both. A Euro cabinet can link to your website and carry a custom button, a declined ad can be escalated to a human through ADSLY, and Euro delivers in Russia, Ukraine, Israel and Palestine, where TON-funded ads are not served. A TON cabinet links to Telegram destinations only — a channel, a bot or a Mini App. On our accounts 95.6% of reviewed Euro ads and 86.8% of TON ads end up approved, all niches together. The minimum ad budget for crypto is 1,000 EUR on either. ### Who charges the commission — ADSLY or Telegram? ADSLY — it's our fee for opening and running the cabinet on our EU entity: 30% in every niche and country (25% on an official gambling cabinet), paid on top of the deposit. Deposit 500 EUR and the full 500 EUR lands in your ad balance. ### Can I use Euro and TON cabinets together? Yes — Euro, TON and any Stars account you already have are managed from one ADSLY dashboard. But you rarely need TON next to Euro: a Euro World account already reaches Telegram destinations as well as websites in every available country, Russia, Ukraine, Israel and Palestine included. ### What happens if my ad gets declined? ADSLY checks creatives with you before you submit. If an ad is declined, we help you edit the text to meet Telegram's requirements and resubmit, and on a Euro cabinet a borderline decline can be escalated to a human. On our accounts 95.6% of reviewed Euro ads end up approved, and over 98% of campaigns get a decision within three hours. --- ## Telegram Ads for Gambling & iGaming: Launch Formats and Managed Service URL: https://adsly.pro/guides/telegram-ads-gambling-managed-service/ Date: 2026-04-09 Tags: High-Risk Niche How gambling runs on Telegram Ads through Adsly: an official gambling account from a €25,000 ad budget or a test launch on our infrastructure from €5,000 — and what the separate managed service adds for $1,000 per month plus 20% of ad spend. With the gambling numbers we measure. Telegram's public ad guidelines prohibit gambling ads, and casinos and sportsbooks advertise on Telegram anyway — through two launch formats that we open. This page explains both formats, shows where a one-off launch ends and the monthly managed service begins, says what each costs, and lists the gambling numbers we have actually measured. ## What Telegram's rules say about gambling Section 5.6 of Telegram's [ad guidelines](https://ads.telegram.org/guidelines) says ads "must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value", and it names sports betting, lotteries, bingo, fantasy sports, tips and odds. There is no licensed-operator exception in the public text. Gambling runs on Telegram through approval granted per project: in the official format the operator's product is reviewed and approved directly, which is why the brand can appear in the ad, while the test launch runs softer copy that we write and names no brand. The full reading of the rules is in our [gambling policy guide](/guides/telegram-ads-gambling-policy/). The other large platforms do not ban gambling outright, but they gate it, as their policies read on 3 October 2026: - **Google Ads** allows online gambling ads only in the countries it lists, and only from advertisers that have applied for and received Google's gambling certification ([Google Ads: Gambling and games](https://support.google.com/adspolicy/answer/6018017)). - **Meta** allows online gambling and gaming ads only once the ad account has obtained authorization, with evidence that the activity is licensed or lawful in the territory it targets ([Meta: Online Gambling and Games](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/gambling-games)). We do not quote a gambling CPM for Google or Meta: we have no measurement of our own there and found no public benchmark we could verify. ## Two launch formats There are two formats, and they differ in who writes the ad and what it may say — not in where the click lands. In both, the player who taps the ad arrives directly at your product. | | Test launch on our infrastructure | Official gambling account | | --- | --- | --- | | Ad budget from | **€5,000** | **€25,000** | | Who writes the ad | We do | You do | | Brand name, bonus figures, RTP in the ad | No | Yes | | Link destination | Straight to your product | Straight to your product | | Who launches the campaigns | Our manager, up to Active status | Our manager places your creatives and watches the first days | | Account ready | 2 business days | 2 business days | The ad budget is credited to your account and spent on impressions; it is not a fee. Our commission comes on top of it, and the order form shows the exact total before you pay. Both formats are opened on our EU entity, with no KYC and no documents, and are paid in any cryptocurrency. Neither format is the second-rate one. Choose by what you already have: if your own creatives — brand, bonus, RTP — already convert elsewhere, the [official gambling account](/official-gambling-telegram-ads/) puts them on Telegram as written. If you have an offer and a country and want to find out whether Telegram works for it, the test launch is written and placed by people who do this daily. The two are compared line by line in the [official launch guide](/guides/official-telegram-ads-gambling-launch/). ## Launch is one thing, management is another The €5,000 test launch includes a one-off launch: our manager writes the ads, sets the campaigns up and takes them to Active status. It does not include running them afterwards. Daily optimization, scaling and reporting are the managed service — a separate paid service that you can add to either format. | | Included in the launch format | Managed service | | --- | --- | --- | | Ad texts for the first campaigns | Test launch: written by us. Official: your own creatives | Yes, on an ongoing basis | | Campaign setup and launch to Active status | Yes | Yes | | Daily optimization of CPM bids and rules | No | Yes | | Scaling into the channels that work | No | Yes | | Reports in CSV, PDF or Excel | No | Yes | | Price | Part of the account price | $1,000 per month + 20% of ad spend | If you buy the launch alone, the campaigns are yours to run from the day they go Active. If you add the managed service, the managers keep running them. ## What the managed service costs for gambling The managed service costs $1,000 per month plus 20% of ad spend. Gambling is charged at the high-risk rate, like forex, binary options, adult and dating, nutra and payday loans; regular niches pay 10%. The percentage always applies — there is no version of the service that is the monthly fee alone. | Monthly ad spend | Managed service fee | | --- | --- | | $5,000 | $1,000 + $1,000 = **$2,000** | | $10,000 | $1,000 + $2,000 = **$3,000** | | $30,000 | $1,000 + $6,000 = **$7,000** | The fee pays for management only. Your ad budget, the account and the account commission are separate. ### What the managed service does - Strategy, media plan and budgeting - Creatives and ad texts, with AI text generation for variations - Channel selection - Getting ads through moderation - Daily optimization of CPM bids and automation rules - Scaling into the channels that work - Reporting in CSV, PDF or Excel Before you pay, agree the scope with your manager: who your contact is, how often you get reports and who signs off creatives. ### What is not included - The ad budget itself — it is credited to your account - Opening the account and its commission - Landing page, bot or Mini App development - A gambling licence - Payment system integration ## How a declined ad is handled A declined ad breaks a specific rule, so the work is to find the rule, fix everything in one pass and resubmit. On our accounts over 98% of 13,199 campaigns had a moderation decision within three hours (all niches, September 2026). We have no gambling-only timing and publish no gambling-only approval or decline rate. ### 1. Find the rule Telegram shows a decline reason, and it is often a general one. The manager reads the ad and its destination against the ad guidelines: the wording, capitalisation and emoji, the link, and whether the destination matches the text. ### 2. Rewrite in one pass Resubmitting with one fix at a time costs a review cycle per guess. Casino copy, sportsbook copy and poker copy trip over different wording — bonus and jackpot phrasing is the usual problem for casino ads — so each is rewritten for its own product. ### 3. Check the destination Moderation reviews where the ad leads as well as what it says. A clean text that lands on a page or bot that does not match it is declined all the same. ### 4. Submit several variations Several versions of a campaign, with different phrasing and different calls to action, go into review together. If one is declined, another is already being reviewed, and the launch does not wait for a single ad. ## Countries and targeting Country targeting is no longer a reason to choose one account type over another. Since 22 August 2026 TON and Stars accounts use the same targeting form as Euro: countries, languages, topics, devices, or specific channels, bots and search. What stays Euro-only is an ad that links to an external website, in-stream video, a custom button and human escalation of a declined ad through Adsly. TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. Every new Euro account is a World account: it can advertise in every country in the Telegram Ads targeting directory, and you choose the countries for each campaign inside it. Which countries you may lawfully target is your decision and your counsel's: target only where your licence and local law allow it. We do not publish a list of "best gambling countries": our gambling base is too thin to split by country. All-niche prices per country are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). We do not present India as a gambling market. Its Promotion and Regulation of Online Gaming Act, passed by Parliament on 21 August 2025, prohibits online money games, and advertising them can bring up to two years in prison and a fine of up to ₹50 lakh ([Press Information Bureau, Government of India](https://static.pib.gov.in/WriteReadData/specificdocs/documents/2025/aug/doc2025821618101.pdf)). More in the [India guide](/guides/telegram-gambling-ads-india/). ## The gambling numbers we measure One row, measured on self-service Euro accounts with all countries blended (3 October 2026): €2.55 CPM and €0.019 per click across 175k impressions. The click-through rate on that row is 13.19%, which is suspiciously high for Telegram — quote it with caution and do not plan on it. | Metric | Our data | Note | | --- | --- | --- | | CPM, gambling vertical | **€2.55** | Self-service Euro accounts, all countries blended | | Cost per click, gambling vertical | **€0.019** | Same base | | CTR, gambling vertical | **13.19%** | Suspiciously high for Telegram — do not plan on it | | Impressions behind these figures | **175k** | A thin base | | CTR, all Euro campaigns | **0.85%** | 257.7M impressions, all niches (7 September 2026) — the safer planning number | | Campaigns decided within 3 hours | **over 98%** | 13,199 campaigns, all niches, September 2026 | | Approval, all niches | **Stars 99.9% · Euro 95.6% · TON 86.8%** | 3 October 2026; no gambling-only rate | | Account preparation, gambling | **2 business days** | Quoted separately from ad review | What we do not measure: gambling by sub-vertical, a gambling decline rate, and the cost of a registration or a first deposit. Telegram counts channel joins and bot starts as "actions"; what happens after that depends on your product and has to be measured with postbacks. ## How to start Write to [@adsly_pro](https://t.me/adsly_pro) with your product, the countries you want, your budget and one more thing: whether you already have creatives that convert. That answer picks the format. Then: 1. **Account.** In either format the account is ready in 2 business days. 2. **Launch.** In the test launch our manager writes the ads and takes the campaigns to Active status. In the official format the manager places your creatives and watches them through the first days. 3. **Managed service, if you add it.** Once the account is open, the managed team contacts you and agrees the launch plan with you: the conversion event, the reports and who signs off creatives. We do not promise a campaign launch date before that conversation. 4. **Daily work.** With the managed service, bids, rules, declined ads and scaling are ours. Without it, they are yours. [Chat on Telegram](https://t.me/adsly_pro) [Managed service: scope and pricing](/managed-service/) ## Frequently Asked Questions ### Which gambling products do you work with? Online casino, sports betting, poker, slots and crash games. For pricing and launch formats they are one niche: the same two formats and the same minimum ad budgets apply to all of them. ### What is the decline rate for gambling ads on Telegram? We do not publish one: a split by niche is not something we can measure reliably. Across all niches, 99.9% of reviewed ads end up approved on Stars accounts, 95.6% on Euro and 86.8% on TON (3 October 2026), and over 98% of 13,199 campaigns had a decision within three hours. ### What are the two launch formats for gambling? An official gambling account from a €25,000 ad budget, where your own creatives run as written — brand name, bonus figures, RTP. And a test launch on our infrastructure from a €5,000 ad budget, where we write the ads and our manager launches the campaigns to Active status. In both, the click lands directly on your product. ### Is the launch the same thing as the managed service? No. The launch is one-off: the campaigns are set up and taken to Active status. The managed service is ongoing monthly work — daily optimization, scaling, reports — and is paid separately, at $1,000 per month plus 20% of ad spend for gambling. ### How much does the gambling managed service cost? $1,000 per month plus 20% of ad spend. At $10,000 of monthly ad spend that is $3,000; at $30,000 it is $7,000. The ad budget, the account and the account commission are separate. ### What is the minimum budget for gambling on Telegram Ads? An ad budget from €5,000 for a test launch on our infrastructure and from €25,000 for an official gambling account. The budget is credited to your account and spent on impressions; our commission is on top, and the order form shows the exact total before you pay. ### What CTR can I expect for gambling ads on Telegram? Our one measured gambling figure shows a 13.19% CTR on 175k impressions on self-service Euro accounts, all countries blended — suspiciously high for Telegram, so we do not plan on it. The safer reference is the 0.85% CTR across all Euro campaigns (257.7M impressions). ### Can I target specific countries with gambling ads? Yes. Since 22 August 2026 every account type has country, language and topic targeting. Every new Euro account is a World account, and you choose the countries for each campaign inside it; TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. Target only where your licence and local law allow. ## Next step Write to [@adsly_pro](https://t.me/adsly_pro) with your product, your countries and your budget. We will tell you which launch format fits and whether the managed service is worth adding in your case. [Contact us on Telegram](https://t.me/adsly_pro) $1,000 per month + 20% of ad spend for gambling. --- ## Best Telegram Ads Agencies in 2026: 9 Compared on Their Published Terms URL: https://adsly.pro/guides/best-telegram-ads-agencies-2026/ Date: 2026-04-08 Tags: Comparison Nine Telegram Ads agencies and what each publishes about itself: Adsly, Admiral Media, AWISEE, eLama, Growth Hackers, Magnetto, SMIT.LINK, Telegram Ads Agency and Trilokana. Every statement about another company was checked on its own site on 3 October 2026. This is Adsly's own page, so a ranking with Adsly at the top would be worth nothing. Instead it lists nine companies that sell Telegram Ads management or account opening and records what each one publishes about itself. Every statement about another company comes from that company's own site, opened on 3 October 2026, and is linked. Where a site says nothing, the page says "not stated" rather than guessing. There are no scores: Adsly comes first because this is our page, and the rest follow in alphabetical order. ## How This List Was Put Together Three different things are sold under the word "agency", and most of the confusion in this market comes from mixing them up: - **Opening an ad account and topping it up.** The company takes a commission on every top-up. Magnetto, eLama and Adsly publish such a commission. - **Running the campaigns.** A team writes the ads, picks the targeting, handles moderation and reports back, for a management fee. Adsly, Magnetto, Admiral Media, SMIT.LINK, Trilokana and others do this. - **Software.** A panel for people who run campaigns themselves. Adsly has Pro Panel, Magnetto built Adstat.pro, eLama has TG Nastroy. Earlier versions of this page carried scores out of 10, prices and descriptions of other companies that we could not trace to their own sites. All of them have been removed. What is left is what each site says today; terms change, so treat the table as a snapshot and confirm with the company before paying. Telegram itself has more than 1 billion monthly active users (Pavel Durov, March 2025) and three kinds of ad account: Euro, TON and Stars. Since 22 August 2026 all three use the same targeting form — countries, languages, topics, devices, or specific channels, bots and search. A Euro account adds ads that link to an external website; a TON account links only to Telegram destinations; a Stars account can only be used by channel and bot owners spending Stars their channel earned. ## Comparison Table Each cell quotes the company's own page. "Not stated" means the page says nothing on that point; it does not mean no. | Company | What it sells for Telegram Ads | Published price or fee | Published minimum | | --- | --- | --- | --- | | **Adsly** | Opens Euro and TON accounts; runs campaigns as a managed service; Pro Panel | Managed service: $1,000/month + 10% of ad spend (20% in high-risk niches). Account top-ups: 30% commission in every niche and country | €500 ad budget; €1,000 for crypto and stocks; €5,000 for nutra, adult and dating, binary options | | **Admiral Media** | Managed Telegram advertising for apps, run through its agency account | A monthly management fee, either a flat retainer or a percentage of media spend; the figure is not published | Recommends €1,500–€3,000 a month for the first 60 days | | **AWISEE** | Telegram advertising and marketing services | Not stated | Not stated | | **eLama** | Opens accounts; free campaign setup by its specialists; TG Nastroy tool | 20% commission as standard; promotion: 10% on a first top-up, then 15% to year end; 28% education, 33% crypto; plus 22% VAT | €250 standard account; €500 international account | | **Growth Hackers** | Telegram marketing and advertising campaigns, community building | Not stated | Not stated | | **Magnetto** | Opens accounts (Self Service) and runs campaigns (Full Service); built Adstat.pro | 15% commission; 20% real estate, 28% education, 33% crypto; its calculator adds 22% VAT; Full Service price not stated | €500 for a new account | | **SMIT.LINK** | Full-service campaigns, or a self-service account with its analytics | Not stated | 20 TON for self-service | | **Telegram Ads Agency** | Ads management, channel launch and management, Telegram SEO | Not stated | Not stated | | **Trilokana** | Account setup, campaign setup and optimisation on Euro and TON accounts | List prices per service: account setup $51.90, campaign setup $103.80, campaign optimisation $207.61, Euro account optimisation $400.00 | Not stated | Sources: [admiral.media](https://admiral.media/services/telegram-ads/) and its [pricing page](https://admiral.media/engagement-and-pricing/), [awisee.com](https://awisee.com/telegram-ads/), [try.elama.ru](https://try.elama.ru/telegram_ads), [growth-hackers.net](https://www.growth-hackers.net/telegram-marketing-advertising-agency-ads-management-services/), [magnetto.pro](https://magnetto.pro/service/telegram-ads/), [smitlink.com](https://smitlink.com/), [telegramads.agency](https://www.telegramads.agency/), [trilokana.com](https://trilokana.com/global-telegram-ads-agency/) and its [price list](https://trilokana.com/product-category/telegram-ads/). All opened on 3 October 2026. On commission for opening and topping up an account in a standard niche, Adsly is the most expensive company in this table: 30%, against 15% published by Magnetto and 20% by eLama. For education both publish 28%, still below ours; for crypto both publish 33%, above ours. What the higher commission buys: no KYC and no documents, payment in any cryptocurrency, a World account for every available country, accounts for niches such as nutra, adult and dating and binary options, and access both to the account itself on ads.telegram.org and to the Pro Panel. If you are a company with standard paperwork and a mainstream niche, a reseller with a lower commission is cheaper. The full reseller comparison, including OneSpot and Click.ru, is in [Adsly vs all competitors](/guides/adsly-vs-all-competitors/). ## Agency by Agency ### Adsly Adsly is our own company, so this is a price list, not a review. It does all three jobs: opens Euro and TON accounts, runs campaigns as a managed service, and sells Pro Panel for people who run campaigns themselves. - **Managed service:** $1,000 per month plus 10% of ad spend, or 20% in high-risk niches. The team takes strategy and the media plan, ad texts and creatives, channel selection, moderation, daily bid optimisation and reporting. The ad budget is always yours. - **What you keep:** access to the account itself on ads.telegram.org and to Pro Panel at app.adsly.pro, where every campaign and every number is visible while the team works. - **Account opening:** a Euro account opens in 2 business days as standard, 4 for nutra, adult and dating, and binary options. Minimum ad budget €500; €1,000 for crypto and stocks; €5,000 for nutra, adult and dating, and binary options. No KYC, payment in any cryptocurrency. We do not take pharma or CBD. - **Gambling:** Telegram's ad guidelines prohibit gambling ads ([§5.6](https://ads.telegram.org/guidelines)). With us gambling runs only in two formats — an official gambling account with an ad budget from €25,000, or a test launch on our infrastructure with an ad budget from €5,000. Details are in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). - **Pro Panel:** Free $0 (up to 10 campaigns), Pro $129 a month with 3 accounts, Agency $229 a month with 10 accounts, extra account slots $19 a month, 10%, 20% or 30% off for 3, 6 or 12 months, and 3 days of Pro at sign-up. It has AI text generation, A/B tests where you pick the winner, automation rules, Auto CPM, Recreate and AI Recreate for declined ads, hourly analytics, inbound postbacks, a read-only API and, on the Agency plan, Manager or Viewer roles per account. - **What it does not have:** competitor ad search and automatic ad labelling for Russia (ERID). Its automation runs hourly, not every 10 minutes. On our accounts 95.6% of reviewed Euro ads, 86.8% of TON ads and 99.9% of Stars ads end up approved (3 October 2026). The only customer contact is [@adsly_pro](https://t.me/adsly_pro). ### Admiral Media [Admiral Media](https://admiral.media/services/telegram-ads/) describes itself as a performance marketing and AI creative agency: "Since 2019 we have managed over €500M in ad spend for 150+ brands across Meta, Google, TikTok and Apple Ads." It calls Telegram "one of the emerging channels" it runs. Its Telegram page offers managed Telegram advertising for apps, run "through our agency account", and recommends a budget of €1,500 to €3,000 per month for the first 60 days. Fees are not published as a number. Its [pricing page](https://admiral.media/engagement-and-pricing/) says it charges a monthly management fee, either a flat retainer or a percentage of media spend, quoted after an account review. Account types and niches: not stated. **Fits:** an app publisher that already buys Meta, Google or TikTok through one agency and wants Telegram added to the same plan. ### AWISEE [AWISEE's Telegram page](https://awisee.com/telegram-ads/) is titled "Telegram Ads Agency" and describes Telegram advertising and marketing services "designed to craft a comprehensive strategy that covers every stage of your sales funnel". The page names no price, no minimum budget and no account types: all three are not stated. Ask for a written quote and for the kind of account the campaigns will run on. ### eLama [eLama's Telegram Ads page](https://try.elama.ru/telegram_ads) is in Russian and is the most detailed of the nine on terms. - **Accounts:** a standard account from €250; an international account for more than 35 countries outside Russia from €500, with a commission that depends on the country. - **Commission:** 20% as standard. A promotion on the page gives 10% on a first top-up for launches before 31 October and 15% to the end of the year. Its FAQ cites 28% for education and 33% for crypto, with a €500 first top-up for both, and 22% VAT on top. - **Payment:** prepay, or post-pay for legal entities and sole proprietors from Russia only. - **Help with campaigns:** its specialists set up campaigns for free, with up to 10 ready creatives; the TG Nastroy tool and automatic ad labelling are included. - **Other ad systems:** its [homepage](https://elama.ru/) lists Yandex, VK Ads, Ozon, Wildberries and Avito, and Google Ads and TikTok Ads under advertising abroad — more than 30 systems by its own count. Ongoing monthly management as a paid service: not stated. **Fits:** a Russian business that wants ruble payments, closing documents and Telegram Ads on the same balance as its other ad systems. ### Growth Hackers [Growth Hackers](https://www.growth-hackers.net/telegram-marketing-advertising-agency-ads-management-services/) calls itself a "full-service Telegram advertising agency" and says it is "trusted by 80+ companies worldwide". Its page says: "We utilize Telegram advertising platforms such as native video ads, PropellerAds, Tads and Adsgram so you can maximize both Telegram channels and mini apps." That is wider than the sponsored messages bought on ads.telegram.org, so ask which inventory your campaign will run on. Price and minimum budget: not stated. ### Magnetto [Magnetto.pro](https://magnetto.pro/service/telegram-ads/) publishes in Russian and describes itself as a certified Telegram Ads seller and a direct Telegram Ads partner in the CIS. It says it has launched ads for more than 3,000 clients and agencies, is a technology partner of more than 100 agencies, and built Adstat.pro and the PromoRomer plugin. - **Two formats:** Self Service, where it provides the account, tops it up, pre-moderates and trains you on request; and Full Service, where its specialists set up and run the campaigns, including creatives, targeting, labelling and a monthly report. - **Minimum:** €500 for a new account; an existing account can be topped up from €1. - **Commission:** 15%; 20% for real estate, 28% for education, 33% for crypto. Its calculator adds 22% VAT. - **Timing and paperwork:** a contract is signed, and the page promises a launch within 24 hours after the paperwork is done and the materials are ready. The price of Full Service: not stated. **Fits:** a company with standard paperwork and a mainstream niche that wants the lowest published commission and Adstat's tools. ### SMIT.LINK [SMIT.LINK](https://smitlink.com/) says it focuses "exclusively on the Telegram ecosystem" and reports "400+ projects, over 8+ million USD in advertising budgets". It offers two formats: full-service, where "a team of over 30 experts" creates, launches and optimises the campaigns, and self-service, with an ad account and "a platform for automated analytics" at a minimum budget of 20 TON. It also has its own analytics service, PRIZMA, and accepts TON wallet top-ups for Telegram Ads by bank transfer. The fee for full-service: not stated. ### Telegram Ads Agency [Telegram Ads Agency](https://www.telegramads.agency/) calls itself "the world's only full scale Telegram Agency" — its own words, which we cannot check. It lists Telegram ads management, channel launch, channel management, Telegram SEO, cross-platform growth, branding and website building, and its ads page promises "guaranteed new subscribers or your money back". Among the industries it names are trading channels, forex signals, crypto signals, and betting and sports channels. Price, minimum budget and account types: not stated. ### Trilokana [Trilokana Marketing](https://trilokana.com/global-telegram-ads-agency/) presents itself as a "Global Telegram Ads Agency" running campaigns "across 22+ countries" on Euro and TON accounts, with a campaign launch in 24 hours, and calls itself an official Telegram Ads partner on that page. It publishes a price list for the work itself, which most pages in this list do not. Its [price list](https://trilokana.com/product-category/telegram-ads/) shows Telegram Ads account setup at $51.90, text and banner campaign setup at $103.80, campaign optimisation at $207.61 and Euro account optimisation at $400.00. Commission on top-ups and minimum ad budget: not stated. ### Freelancers on Marketplaces A freelancer on Fiverr or Upwork can set up campaigns on an account you already hold. Prices, scope and experience are set listing by listing and we have not surveyed them, so no price range is quoted here. Before hiring, ask to see campaigns the person ran on ads.telegram.org, ask which account type they worked with, and keep the account in your own name. ## How to Choose Start from what you are buying, not from a brand. | Your situation | Where to look | Why | | --- | --- | --- | | **An account with no documents, paid in crypto** | Adsly | No KYC; any cryptocurrency | | **The lowest published commission in a standard niche** | Magnetto, eLama | 15% at Magnetto; 10% on a first top-up in eLama's promotion | | **The smallest first budget** | eLama | €250 for a standard account | | **A Russian company that wants post-pay** | eLama | Post-pay for Russian legal entities and sole proprietors | | **Someone to run the campaigns at a published price** | Adsly, Trilokana | $1,000/month + 10% of ad spend; list prices per service | | **An app that already buys Meta, Google and TikTok** | Admiral Media | Telegram next to its other paid channels | | **Channel growth as a whole: content, SEO, community** | Telegram Ads Agency, SMIT.LINK, Growth Hackers | Each lists channel services beyond ads | | **Nutra, adult and dating, binary options** | Adsly | Accounts are opened for these niches, minimum ad budget €5,000 | | **A small budget and a Telegram destination** | ads.telegram.org | Self-serve in Toncoin, minimum CPM 0.1, no agency needed | Five questions to put to any agency before paying: 1. Whose name is the ad account in, and do I get access to it on ads.telegram.org? 2. What is the commission on each top-up, and what is the management fee? They are two separate lines. 3. Which account type will the campaigns run on — Euro, TON or Stars? 4. What happens when an ad is declined, and who rewrites it? 5. What will I see: the campaigns themselves, or a report once a month? **Ready for managed Telegram Ads?** Adsly's managed service: a manager who runs the campaigns, with every campaign visible to you on ads.telegram.org and in Pro Panel. Euro and TON accounts opened for you, Stars accounts connected. Most niches, high-risk included. [Get started — $1,000/mo + 10% →](/login?tab=register) ## Frequently Asked Questions ### What is the best Telegram Ads agency in 2026? There is no neutral ranking, and a page written by one of the agencies cannot be one. The useful question is what you are buying. For an account without documents, paid in crypto, in a niche resellers do not publish terms for, Adsly. For the lowest published commission in a standard niche with standard paperwork, Magnetto at 15% or eLama at 20%. For an app that already works with a multi-channel agency, Admiral Media. ### How much does a Telegram Ads agency charge? Published figures on 3 October 2026: Adsly's managed service is $1,000 a month plus 10% of ad spend, 20% in high-risk niches. Trilokana lists prices per service from $51.90 for account setup to $400 for Euro account optimisation. Admiral Media charges a flat retainer or a percentage of spend and does not publish the number. For opening an account, Magnetto charges 15% on top-ups, eLama 20% and Adsly 30%. AWISEE, Growth Hackers, SMIT.LINK and Telegram Ads Agency publish no price. ### Should I hire an agency or manage Telegram Ads myself? Run them yourself if you have a handful of campaigns leading to your own channel or bot: the ad form is short and a self-serve account in Toncoin needs no agency. An agency earns its fee when the work is more than you can do — many campaigns across several accounts, a niche where ads are often declined, or no one on the team to write and test texts every day. A fixed monthly fee weighs heavily on a small budget, so compare the fee with what you plan to spend. ### Do Telegram Ads agencies support all account types? Adsly opens Euro and TON accounts and connects Stars accounts in Pro Panel; a Stars account itself can only be used by a channel or bot owner. Trilokana's page names Euro and TON accounts, SMIT.LINK's self-service is priced in TON, and Magnetto's page mentions a plugin that works with TON accounts. eLama describes accounts billed in euro. The other pages do not say. ### Can I keep access to my account when an agency runs it? With Adsly, yes: you get access to the account itself on ads.telegram.org and to Pro Panel. Magnetto's page says statistics and management are available in Adstat.pro. Admiral Media says it runs Telegram advertising through its agency account, so ask what you will be able to see. The other pages do not say; ask before you pay. ### What niches do Telegram Ads agencies work with? Adsly opens accounts for most niches, including crypto, forex, nutra, adult and dating, and binary options; we do not take pharma or CBD. Gambling runs with us only in two formats, an official gambling account from €25,000 of ad budget or a test launch on our infrastructure from €5,000. Magnetto and eLama publish a separate, higher commission for education and crypto: 28% and 33%, against the same 30% at Adsly in every niche. Telegram Ads Agency lists trading, forex signals, crypto signals and betting channels among its industries. Whatever the agency, Telegram's own guidelines decide what is approved, and the licence and the law of the target country stay the advertiser's responsibility. --- ## Telegram Ads Tools 2026: Managers, Spy Tools and Extensions URL: https://adsly.pro/guides/best-telegram-ads-tools-2026/ Date: 2026-04-08 Tags: Comparison Telegram Ads tools and what each actually is: Adsly Pro Panel, Adstat.pro, TgBooster, the native interface, Telega.io and the RichAds and PropellerAds networks. Every statement about another tool was checked on its own site on 3 October 2026 and is linked. The tools people call "Telegram Ads tools" fall into three groups: panels that manage campaigns on ads.telegram.org (**Adsly Pro Panel**, **Adstat.pro**, **TgBooster** and Telegram's own interface), services for looking at competitors' ads, and products that sell different inventory altogether (Telega.io, RichAds, PropellerAds). This page is written by Adsly. Every statement about another tool comes from that tool's own site, opened on 3 October 2026, and is linked; where a site says nothing, the page says "not stated". *Last updated: 3 October 2026* ## The Telegram Ads Tool Landscape Telegram has more than 1 billion monthly active users (Pavel Durov, March 2025) and three kinds of ad account: Euro, TON and Stars. Since 22 August 2026 all three use the same targeting form. For a few campaigns in one account, the native interface at ads.telegram.org is enough. The work changes once you run dozens of ads across several accounts: you want to edit many ads at once, have bids and budgets react to results without you, and see every account in one report. Telegram's own [description of the platform](https://ads.telegram.org/getting-started) mentions none of those, and that is the gap third-party tools fill. An earlier version of this page described a tool called Clickise. On 3 October 2026 clickise.com redirected to an unrelated site and we could not open a working Clickise site, so it is not compared here. ## Detailed Tool Reviews ### Adsly Pro Panel — Management Panel **Fits:** media buyers and agencies with several accounts, of different types or from different sellers. Pro Panel is our own product, a web panel at app.adsly.pro with English and Russian interfaces. It is a subscription, separate from the ad account: you connect an account opened anywhere, by Telegram login, a one-click helper extension or a token. Euro, TON and Stars accounts sit under one login, and accounts opened through Adstat connect too. - **Rules.** Conditions on views, clicks, CTR, CPC, CPM, CPA, spend and budget, and on conversions from your tracker's postbacks. Actions: pause, activate, set or change CPM, add or cut budget, notify. - **Auto CPM.** Every hour it checks whether your ad is actually shown in the channels and bots it targets and moves the bid 10% down or up. - **Recreate and AI Recreate.** A declined ad is re-created every hour until it is approved, with a new AI text on each attempt if you choose. - **AI text generation and A/B tests.** Drafts of ad texts in one click; variants grouped into a test where you pick the winner. - **Bulk work and analytics.** Bulk creation and editing, up to 100 copies of a campaign at once, hourly analytics per campaign, per account and across accounts. - **For teams and developers.** Manager or Viewer access per account on the Agency plan, inbound postbacks and a read-only API. - **Price:** Free $0 (up to 10 campaigns); Pro $129 a month with 3 accounts; Agency $229 a month with 10 accounts; an extra account slot $19 a month; 10%, 20% or 30% off for 3, 6 or 12 months; 3 days of Pro at sign-up. - **What it does not have:** a search of competitors' ads, automatic ad labelling for Russia (ERID) and a website pixel — conversions come in through postbacks. Its automation runs hourly, not every 5 or 10 minutes. ### Adstat.pro — Automation, Analytics and Competitor Ad Search **Fits:** advertisers who open their account through Magnetto.pro or its partners and want competitor research, a pixel and Russian ad labelling in one place. [Adstat.pro](https://adstat.pro/) calls itself "a platform for automation and analytics" for Telegram Ads; [Magnetto.pro](https://magnetto.pro/service/telegram-ads/) says it built the service. The site is in English, and the documentation is published in English and Russian. - **Strategies.** Conditions checked as often as every 10 minutes, on 10 metrics, with up to 8 scenarios per campaign ([source](https://adstat.pro/strategy/)). - **Competitor ad search.** "Our built-in search reveals your competitors' ads", with the creatives they use and the channels they target. - **Tracking and compliance.** A pixel with events, a Yandex Metrica integration, invite links, automatic ad labelling, and a review of your channel and creatives before launch. - **Bulk work.** Its homepage says you can create ads in bulk and update bids across 100 campaigns with a single click; its [documentation](https://help.adstat.pro/en/getting-started/about-adstat-pro) gives 5 minutes as the smallest statistics step. - **Price and access:** a €500 minimum deposit, no subscription, and a service fee "customized based on your total budget". According to its [connection guide](https://help.adstat.pro/en/getting-started/instruction), an account opened through Magnetto.pro or its partner agencies gets permanent access, and an account opened elsewhere gets 14 days. Which account types it supports is not stated on the pages we opened. ### Native Telegram Ads Interface (ads.telegram.org) **Fits:** one account and a few campaigns. This is the interface Telegram itself provides, and whatever account you hold is managed there. It costs nothing beyond ad spend: [Telegram's page](https://ads.telegram.org/getting-started) gives a minimum CPM of 0.1 Toncoin for a self-serve account and names no minimum budget. The same page describes creating an ad, a "Create a similar ad" link for copying one ad at a time, a statistics tab with a graph of views and of joins or bot starts by minutes or days, and organizations, where all admins of a linked group or channel can manage its ads. It describes no rules, no bulk editing and no report across accounts. For a single campaign promoting your channel it does the job. Every account Adsly opens includes direct access to it alongside Pro Panel. For a detailed comparison, see our [ADSLY vs Native Telegram Ads guide](/guides/adsly-vs-native-telegram-ads/). ### TgBooster — Analytics and a Bidder Through a Browser Extension **Fits:** advertisers who want statistics and a bidder on top of the native interface. [TgBooster](https://tgbooster.ru/) describes itself as a simple online service for analytics and ad management in Telegram. Its FAQ says it talks to Telegram Ads through its own browser extension. The site lists: - automatic export of impressions, joins and spend from Telegram Ads; - grouping of ads into campaigns and bulk ad creation across several target channels; - analytics by text, channel and topic; - a bidder that can raise the budget of ads with the best subscriber price or change CPM by your share of impressions in the targeted channels. Access is free for 7 days after registration, then on a paid plan chosen in your account. The site is in Russian, and its FAQ says a card issued outside Russia is paid through a manager. Plan prices and supported account types are not stated on the site. ### Telega.io — Channel Marketplace Telega.io appears in most "Telegram Ads tools" searches, but it sells something else. [Its site](https://telega.io/) calls it "the largest Telegram advertising exchange": a catalogue of channels and bots where you buy a post from the channel's owner. That is not the same product as Telegram Ads, where a sponsored message is bought through Telegram's own auction at ads.telegram.org. As of 3 October 2026 Telega.io's homepage also offers to launch official Telegram Ads through it as fully managed campaigns "across 10+ GEOs"; that is an agency service, not a management tool. ### RichAds and PropellerAds — Ad Networks with Telegram Mini App Formats RichAds and PropellerAds are ad networks, not tools for ads.telegram.org. [RichAds](https://richads.com/) says its Telegram ads "can be shown in Telegram mini apps and bots"; [PropellerAds](https://propellerads.com/) lists "Telegram Mini Apps Ads" among its formats. You buy those placements through the network, with its own targeting and billing. If one of them is offered to you as a "Telegram advertising platform", ask where the ad will actually appear: inside a Mini App through an ad network, or as a sponsored message bought on ads.telegram.org. ## Spy Tools: What Competitor Research Can and Cannot Tell You A Telegram Ads spy tool shows creatives other advertisers ran. Adstat.pro has one built in: its [documentation](https://help.adstat.pro/en/getting-started/about-adstat-pro) says that for a competitor's ad you can see the text, whether a logo is used, the run period, advertiser information, dates and volume of impressions, and placement channels. [TgMaps](https://tgmaps.ru/) presents itself as a free service for finding ad creatives in Telegram Ads. **Adsly Pro Panel has no spy tool**: it is an ad manager, and the two solve different problems. The distinction worth holding on to is what these tools cannot show. None of the fields above is a bid, a click-through rate or a conversion. They tell you what ran, not what worked: a creative that appeared for three months might have been profitable or might have been a budget nobody was watching, so treating a frequently seen ad as a proven ad is the standard way to waste a test budget. What they are genuinely good for is angle inventory: which promises, formats and destinations a vertical is already using, so your own tests start from the fifth idea rather than the first. One caution from our own numbers. Click-through rates differ several times over between verticals: on our self-service Euro accounts forex ads averaged 1.89% CTR across 418,000 impressions and crypto ads 0.53% across 821,000 (3 October 2026). An angle lifted from another vertical arrives without the audience that made it work. ## Comparison Table Each cell quotes the tool's own page. "Not stated" means the page says nothing on that point; it does not mean no. | Feature | Adsly Pro Panel | Adstat.pro | TgBooster | Native Telegram Ads | | --- | --- | --- | --- | --- | | **What it is** | Subscription web panel for the accounts you connect | "A platform for automation and analytics", built by Magnetto.pro | Online service that works through its own browser extension | Telegram's own interface | | **Price** | Free $0; Pro $129/month; Agency $229/month | No subscription; a service fee set by budget; €500 minimum deposit | Paid plan after 7 free days; price not on the public site | Free; minimum CPM 0.1 Toncoin | | **Account types** | Euro, TON, Stars, plus Adstat accounts | Not stated | Not stated | Whatever account you hold | | **Bulk work** | Bulk create and edit; up to 100 copies of a campaign | Bulk creation; bids updated across 100 campaigns in one click | Bulk ad creation; grouping into campaigns | "Create a similar ad", one at a time | | **Automation** | Rules, Auto CPM, Recreate and AI Recreate, hourly | Strategies on 10 metrics, as often as every 10 minutes, up to 8 scenarios | A bidder that changes budgets and CPM | None described | | **AI** | AI text generation; AI Recreate | Not stated | Not stated | None described | | **Competitor ad search** | No | Yes, built in | Not stated | No | | **Conversion data** | Inbound postbacks; an invite link per ad | Pixel and events, Yandex Metrica, invite links | Channel joins per ad | Joins and bot starts in the statistics tab | | **Ad labelling for Russia (ERID)** | No | Yes, automatic | Not stated | Not stated | | **Team access** | Manager or Viewer per account on the Agency plan | Not stated | Colleagues or clients can be connected | Admins of the group or channel linked as an organization | | **Statistics step** | Hourly | 5 minutes | Not stated | Minutes or days | | **Site language** | English, Russian | English; documentation in English and Russian | Russian | English | Sources: [adstat.pro](https://adstat.pro/), its [strategies page](https://adstat.pro/strategy/) and [documentation](https://help.adstat.pro/en/getting-started/about-adstat-pro); [tgbooster.ru](https://tgbooster.ru/); [ads.telegram.org](https://ads.telegram.org/getting-started). All opened on 3 October 2026. ## How to Choose the Right Tool Pick by what the work looks like, not by the length of a feature list. **A few campaigns in one account:** start with the **native interface**. It is free and official, and nothing here is worth adding yet. **Many campaigns, or accounts of different types:** **Adsly Pro** ($129 a month). Rules, bulk editing and hourly analytics replace the manual checks, and Recreate re-submits declined ads without you. **A team or client accounts:** **Adsly Agency** ($229 a month, 10 accounts, extra slots $19) with Manager or Viewer access per account, or **Adstat.pro** if the accounts are opened through Magnetto.pro or its partners. **Competitor research:** **Adstat.pro**, which has the search built in, or the free **TgMaps**. Pro Panel does not have this. **Bid changes faster than hourly, or ad labelling for Russia:** **Adstat.pro**. Pro Panel's cycle is hourly and it does not label ads. **An English-speaking team:** **Adsly Pro Panel** and **Adstat.pro** both have an English site and documentation; TgBooster's site is in Russian. **A Stars account:** **Adsly Pro Panel** connects Stars next to TON and Euro, and the native interface manages it as well. The Adstat.pro and TgBooster sites do not say. ## Migration Guide: Switching Tools Moving from the native interface to Pro Panel does not move anything: the panel connects to the account you already have. **Step 1: Sign up.** Create an account at app.adsly.pro. The Free plan and the 3-day Pro trial need no payment. **Step 2: Connect your accounts.** By Telegram login, the one-click helper extension or a token. Your campaigns, settings and history stay where they are; the panel reads them. **Step 3: Start managing.** Campaigns appear in the dashboard once the first sync finishes, and bulk editing, rules and AI texts are available on the Pro trial. You can keep using ads.telegram.org in parallel; nothing in your Telegram Ads account is copied or changed by connecting it. If you are coming from another tool, the steps are the same, and accounts opened through Adstat connect as well. One caution: two tools that both change bids on the same account will work against each other, so leave automation switched on in only one of them. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). AI text generation. Automation rules. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### What are the best Telegram Ads tools in 2026? For managing campaigns on ads.telegram.org there are three third-party tools with public terms: Adsly Pro Panel (a subscription panel for Euro, TON and Stars accounts with hourly automation), Adstat.pro (strategies every 10 minutes, competitor ad search, ad labelling) and TgBooster (analytics and a bidder through a browser extension). The native interface is free and enough for a few campaigns. Which is best depends on how many accounts you run and whether you need competitor research. ### Is there a free Telegram Ads management tool? Yes. The native interface at ads.telegram.org is free. Adsly Pro Panel has a permanent Free plan for up to 10 campaigns and gives 3 days of Pro at sign-up. Adstat.pro charges no subscription but takes a service fee set by budget, and gives 14 days of access to an account not opened through Magnetto.pro or its partners. TgBooster is free for 7 days after registration. ### What is the difference between Telegram Ads tools and ad networks like RichAds? Telegram Ads tools (Adsly Pro Panel, Adstat.pro, TgBooster, the native interface) manage sponsored messages bought on ads.telegram.org. RichAds and PropellerAds are ad networks that sell placements inside Telegram Mini Apps through their own platforms. Telega.io is a marketplace for posts in channels. They are three different kinds of inventory. ### Which Telegram advertising platform supports all account types (TON, Euro, Stars)? Adsly Pro Panel connects Euro, TON and Stars accounts under one login, and the native interface manages whichever account you hold. The Adstat.pro and TgBooster sites do not state which account types they support, so ask before paying. A Stars account is a special case: only channel and bot owners can spend the Stars their channel earned. ### Can I switch from native Telegram Ads to a management tool without losing data? Yes. Pro Panel connects to the account you already have; campaigns, history and settings stay in Telegram Ads and nothing is re-created. TgBooster's FAQ likewise says your existing ads load into the service when you connect an account. ### Which Telegram Ads tool is best for agencies managing multiple clients? For an agency whose client accounts come from different sellers, Adsly's Agency plan: $229 a month with 10 accounts, extra slots at $19 and Manager or Viewer access per account. For an agency that opens accounts through Magnetto.pro or its partners, Adstat.pro comes with permanent access. TgBooster says colleagues or clients can be connected to manage your ad accounts. ### What is a Telegram Ads spy tool, and is Adsly one? A spy tool shows creatives other advertisers ran — the text, the run period and the channels where the ad was placed. Adsly Pro Panel is not one; it is an ad manager. Adstat.pro has a competitor ad search built in, and TgMaps presents itself as a free spy service. Note what none of them shows: the bid, the click-through rate or conversions. They tell you what ran, never what worked. --- ## How to Manage 50+ Telegram Ads Accounts Without Losing Your Mind URL: https://adsly.pro/guides/how-to-manage-50-telegram-ads-accounts/ Date: 2026-04-08 Tags: Agency Practical guide for agencies managing 50+ Telegram Ads accounts: one login for every account, folders, All Accounts analytics, per-account team access, automation rules, and what 50 account slots cost. Managing multiple Telegram Ads accounts by hand works until it doesn't. At 5 accounts you can keep everything in your head. At 20 you need spreadsheets and naming conventions. At 50+ you need a platform — or you will burn out, make costly mistakes and lose clients. This guide covers the practical steps to set up a Telegram Ads agency operation that scales, from choosing the tool to the routines that keep 50 accounts under control. ## The Reality of Scale: Where Manual Management Breaks Every agency hits the same growth wall. In the beginning you run a handful of Telegram Ads accounts for a few clients. You open each one, check performance, adjust bids, pause what is not working. It takes half an hour. No big deal. Then you sign more clients. You add more accounts — TON accounts for crypto projects, Euro accounts for clients whose audience is in Russia or who need a website link, Stars accounts for channel owners spending what their channel earned. Suddenly you have 15 accounts and the morning routine takes two hours. You start forgetting which account belongs to which client. You pause the wrong campaign. A client's budget runs out over the weekend because nobody set an alert. Somewhere around 15–20 accounts — our judgement, not a measured threshold — most teams either stop growing, hire more people, or change the system. The arithmetic is simple as a working estimate: if each account needs 10 minutes of attention a day, 50 accounts need more than 8 hours — a full workday of routine maintenance before any strategy, optimisation or client call. ## The Wrong Solutions (and Why They Fail) ### Multiple browser tabs The first instinct is to open every account in its own tab. At 10 tabs the browser slows down; at 20 you cannot tell which tab is which. It is easy to make a change in the wrong tab — one misclick and a client's best campaign is paused in the wrong account. There is no cross-account view, no combined analytics and no way to hand work to a teammate. ### Anti-detect browsers Some agencies use anti-detect browsers built for juggling social-media accounts. They solve the session problem — staying signed in to many accounts at once — but they were not built for ad management. You still work in each account one ad at a time through Telegram's interface: no bulk actions, no combined analytics, no automation rules. It is the same manual work with better tab management. ### Assistants signing in and out by hand Hiring assistants to watch accounts looks like delegation, but it adds its own risks: mistakes, training time, gaps between time zones, and shared credentials spread across several people. A wrong bid set at 3 a.m. is still a wrong bid, and when the assistant leaves, their replacement starts from zero. ### Spreadsheets for tracking A spreadsheet captures a snapshot that is out of date the moment you close it. Copying numbers from 50 accounts into a sheet takes an hour, and by the time you finish the first numbers have changed. There are no alerts, no automatic actions and no version history. Spreadsheets are fine for client reporting — not for running accounts. ## The Right Solution: Centralized Dashboard The pattern that works at scale is the one that solved the same problem on every large ad platform: a **central dashboard** connected to all your accounts. Here is what a proper multi-account setup gives you — and how the ADSLY Pro Panel does it: - **All accounts behind one login.** Every account you connect is on the dashboard with its balance in its own currency and a count of active, in-review, declined, stopped and on-hold campaigns. Opening one takes a click, whichever Telegram login it belongs to. - **Connect once.** Each account is connected once — by confirming a request in Telegram, through the browser extension, with a session token, or with an Adstat login for Adstat-sourced accounts. If Telegram ends an account's session, the panel asks you to reconnect that account; campaigns, statistics and settings stay in place. - **Cross-account analytics.** Analytics opens on **All Accounts**: views, clicks, CTR and actions added up across every account you can access, with spend shown per currency, because Euro, TON and Stars are billed differently and cannot be added together. - **Team delegation with access control.** On the Agency plan each teammate gets Manager, Viewer or no access per account. They see only what you assign. - **Bulk operations inside each account.** Select campaigns by filter or with Select All and change CPM, budget, status, title or text in one action. A selection belongs to one account; for the same change in five accounts you repeat it five times, switching accounts without signing in again. - **Automation rules.** IF/THEN rules checked after every hourly sync: pause a campaign when spend passes a limit, notify you when CTR drops below your threshold. Declined ads can be re-submitted automatically with the account's auto-recreate setting. ## Step-by-Step: Setting Up Multi-Account Management ### Step 1: Create your ADSLY login and choose the Agency plan Sign up at [adsly.pro](https://adsly.pro/login?tab=register) and choose the Agency plan ($229/month). It includes 10 account slots; past that, each extra slot is $19/month, so there is no need to buy capacity in advance. Every sign-up starts with three days of Pro, which lets you try bulk actions, rules and analytics on your own accounts before you pay; team management comes with Agency. ### Step 2: Connect your Telegram Ads accounts Connect each existing account once: confirm the request in Telegram, use the browser extension, paste a session token, or sign in with Adstat for accounts sourced through Adstat. All three account types work — Euro, TON and Stars. The panel then syncs the account's campaigns and statistics. Connecting does not pause or change any campaign, and nothing about the account changes on Telegram's side: it keeps its own balance, currency and billing. How long 50 accounts take depends on how they are held; we have not timed it. ### Step 3: Invite team members and assign accounts Invite media buyers, account managers and analysts with one-time invite links. For each person, choose the accounts they work on and the level: **Manager** (full access to manage campaigns) or **Viewer** (campaigns and statistics only). A buyer on crypto clients sees only those clients' accounts; a client can be given Viewer access to their own. Each account slot adds three team seats, so 10 slots cover a team of 30. The **Access Matrix** shows every person against every account on one screen. ### Step 4: Set up automation rules This is where the routine work moves off your plate. Rules attach to a campaign, a group or a whole account and run after each hourly sync: - **Budget protection:** pause a campaign when its spend passes your limit. Prevents a weekend overspend. - **Performance alerts:** be notified when CTR falls below your threshold or CPM rises above your range — the event lands in the hourly digest and nothing changes until you decide. - **Declined ads:** switch on auto-recreate (or AI auto-recreate, which rewords the text) in the account, so declined ads are re-submitted after each sync without anyone opening them. - **Cost control:** pause when cost per action over the last N hours exceeds your target. A rule saved as a draft lives on your ADSLY login; **Apply to cabinets** copies it into every account you tick, where it runs as that account's own rule. Rules have no time-of-day condition, and we have no hour-of-day performance data to recommend hours — use hourly analytics on your own campaigns to find yours. ### Step 5: Monitor the dashboard The dashboard shows each account's balance and its campaign counts by status, so the account with new declines or an empty balance stands out before you open it. **Sync All** refreshes every account at once, and **Recent Activity** lists the latest status, budget and automation changes. For numbers across accounts, Analytics' All Accounts view gives totals with spend per currency, and charts down to one hour for the last 30 days. ## Scaling Checklist for 50+ Accounts Once the platform is in place, operational discipline separates agencies that scale smoothly from those that slide into chaos. The checklist below is our working advice, not a measured result. ### 1. Folders and naming Settle the structure before you reach 20 accounts. **Folders** on the dashboard turn the account list into tabs — one per client or per vertical — each with its own colour, and you can star the folder the dashboard should open on. Inside accounts, a campaign naming convention such as `[Client]_[Vertical]_[Geo]_[Date]`, filled in by macros when you build in bulk, makes every campaign identifiable at a glance. Euro accounts keep the name Telegram gave them, so lean on folders rather than renaming. ### 2. Team structure and ownership Decide who owns what. One workable shape for a 50-account agency: a senior media buyer for strategy, two or three buyers who each own a set of accounts with Manager access, and an analyst with Viewer access across everything. Clear ownership prevents the "I thought you were watching that account" problem. ### 3. Must-have automation rules At 50+ accounts nobody can watch everything by hand. At minimum set: a spend limit that pauses campaigns, a warning when CPM or CTR moves the wrong way, and auto-recreate for declined ads. Status changes — a campaign approved, declined or out of budget — come as notifications in the app, by Telegram or by email, whichever you choose. ### 4. Reporting cadence Set a rhythm: a daily look at the dashboard and All Accounts analytics, a weekly client report exported from the panel (Excel, CSV or PDF, one account per file), and a monthly review of trends. Teams that build their own reporting can use the read-only API on Pro and Agency — accounts, campaigns, statistics and analytics at 60 requests per minute — and webhooks that send status changes and an hourly digest to their own endpoint. ### 5. Budget allocation strategy Spread budget with intent rather than evenly. One rule of thumb — our suggestion, not a measured split — is to give most new budget to proven performers, a smaller share to campaigns you are still optimising, and a fixed slice to tests of new channels and creatives. Review it weekly. Remember that spend per currency stays separate: euro budgets and TON budgets are not interchangeable. ## What We Can and Cannot Tell You From Our Data Our base on 3 October 2026 is 357,827 campaigns with spend on 381 accounts. What it does not contain is a measurement of how much time an agency saves by switching to the panel: we have never timed customers, so we publish no "hours saved" figure and no before-and-after story. What it does show is the price side — CPM and CTR by account type and country — in the [benchmark report](/guides/telegram-ads-benchmark-report-2026/). The agencies that grow fastest are rarely the ones with the best individual buyers; they are the ones with a system. When the routine runs itself, the team can spend its time on creative strategy, audiences and clients. ## Pricing: What Does It Cost? The ADSLY Agency plan is built for multi-account management: - **$229/month** — includes 10 account slots, team management with Manager and Viewer access, bulk operations, automation rules, analytics and export - **More than 10 accounts?** — each extra slot is $19/month, and there is no hard limit - **Longer terms** — paying for 3, 6 or 12 months takes 10%, 20% or 30% off - **3 days of Pro at sign-up** — no payment needed to start At 50 accounts the Agency plan comes to $989/month: $229 for the first 10 plus 40 extra slots at $19. Pro is $129/month with 3 accounts and the same $19 per extra slot, without team management. **Stop juggling 50 browser tabs.** ADSLY manages 500,000+ campaigns — and a Euro account opens for any country. All 3 account types (TON, Euro, Stars). Cross-account analytics. Team delegation. Automation rules. Bulk operations. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### What's the maximum number of Telegram Ads accounts I can manage in ADSLY? There is no hard limit. The Agency plan includes 10 account slots and each further slot is $19/month, added one at a time as you grow; Pro includes 3. Agencies bringing a large number of accounts at once can message [@adsly_pro](https://t.me/adsly_pro) for onboarding help. ### Can I mix TON, Euro, and Stars accounts in one ADSLY account? Yes. Euro, TON and Stars accounts — including accounts sourced through Adstat — sit side by side on one dashboard. Analytics adds them up in the All Accounts view with spend shown per currency, and every account supports the same campaign actions. A bulk action runs inside one account at a time. ### How do I migrate from manual management to ADSLY? Connect each existing account once — by confirming a request in Telegram, through the browser extension, with a session token or with an Adstat login — and the panel syncs its campaigns and statistics. Campaigns keep running while it does, and nothing changes on Telegram's side. How long it takes depends on how many accounts you have and how they are held. ### What if I need to manage more than 100 Telegram Ads accounts? Add slots: there is no ceiling, and each slot is $19/month on top of the plan. For onboarding help with a large migration, message [@adsly_pro](https://t.me/adsly_pro). ### Can team members see each other's Telegram Ads accounts? Only if you allow it. On the Agency plan you give each teammate Manager, Viewer or no access per account, so a buyer working on Client A does not see Client B at all. The owner sees every account. Separate switches decide whether a teammate may add accounts, invite others or share the accounts they manage. ### Is there a free trial for the ADSLY Agency plan? Every new ADSLY login starts with three days of Pro — bulk actions, automation rules and analytics on your own accounts, with no payment to start. Team management comes with the Agency plan, at $229/month with 10 account slots. ### How does billing work for additional account slots? The Agency plan ($229/month) includes 10 account slots; each slot on top costs $19/month, so 50 accounts come to $989/month. On the Pro plan ($129/month, 3 accounts included) extra slots are also $19/month each. Paying for 3, 6 or 12 months takes 10%, 20% or 30% off. --- ## Moving from Adstat to Adsly: Connect Your Accounts Without Stopping Campaigns URL: https://adsly.pro/guides/migrate-to-adsly-from-adstat/ Date: 2026-04-08 Tags: Migration How to bring Adstat accounts into Adsly Pro Panel with your Adstat login, what each tool does according to its own site, how to rebuild strategies as rules, and what stays better in Adstat. Campaigns keep running throughout. You do not have to leave Adstat to start using Adsly. An account opened through Adstat connects to Adsly Pro Panel with your Adstat login and password, your campaigns keep running, and Adstat itself keeps working exactly as before. This guide walks through the connection, shows what each tool does according to its own site, and is honest about what Adstat does better. Everything said about Adstat below was checked on [adstat.pro](https://adstat.pro/), its [strategies page](https://adstat.pro/strategy/) and [Magnetto's Telegram Ads page](https://magnetto.pro/service/telegram-ads/) on 3 October 2026. Where those pages are silent, so are we. ## When Adsly Is the Better Fit Adstat is the analytics and automation tool built by Magnetto, a Telegram Ads seller, and its site lists bulk ad creation, auto-bidding strategies, competitor ad search, ad labelling and a pre-launch moderation check. Advertisers add Adsly, or move to it, for reasons that have to do with how they work rather than with something Adstat lacks: - **Accounts from more than one source.** Pro Panel puts accounts connected from ads.telegram.org — Euro, TON and Stars — next to accounts connected from an Adstat login, in one dashboard with one set of rules. - **A tool that is not tied to where the account was opened.** Pro Panel is a subscription — Free, Pro at $129/month, Agency at $229/month — and it is included at no cost with any account Adsly opens. - **A team with per-account access.** On the Agency plan every person has their own login and holds Manager or Viewer access on each account separately. - **Declined ads handled after the decline.** Recreate re-submits a declined ad every hour until it is approved; AI Recreate does the same with a new text each time. - **Rules that use your own conversions.** Postbacks from your tracker put leads, purchases and revenue into the campaign table, and rules can act on cost per lead or ROAS, not only on clicks. - **Opening accounts without paperwork.** Adsly opens Euro accounts as World accounts for every available country, paid in any cryptocurrency, with no KYC. If your work depends on ad labelling for Russia, on searching competitors' ads, or on reacting faster than once an hour, keep Adstat for those — see "What Adsly does not have" below. ## What You Keep, What Changes Connecting an account does not copy it or move it. Pro Panel reads and manages the same account, so nothing has to be re-created. The table shows how each part of your setup looks on both sides once the account is connected. | Aspect | In Adstat | In Adsly Pro Panel | | --- | --- | --- | | **The account** | Stays in your Adstat login | Connected with that same login; still yours in Adstat | | **Campaigns, texts, targets, budgets** | Unchanged | Synced as they are | | **Statistics** | Adstat's reports | Current totals on sync; hourly history from the day you connect | | **Automation** | Strategies | Rules — rebuilt by hand, see Step 4 | | **Team access** | Not described on its site | Manager or Viewer per account (Agency plan) | | **Interface** | English site and login | English and Russian | | **Competitor ad search** | Built in | Not available | Because both tools act on the same account, a change made in one shows up in the other after its next sync. ## Step-by-Step Migration You do not need to disconnect anything in Adstat first. ### Step 1: Create your Adsly login Sign up at [adsly.pro](https://adsly.pro/login?tab=register). Every new login gets 3 days of Pro, with nothing to pay up front. ### Step 2: Connect your accounts On the add-account screen choose **Connect Adstat account**, enter your Adstat login and password, and pick the accounts to add from the list that comes back. This option is switched on for the Agency plan; on other plans, message [@adsly_pro](https://t.me/adsly_pro) to have it enabled. An account already connected by someone else is shown greyed out. Accounts you hold directly on ads.telegram.org — TON, Stars, or a Euro account you log into yourself — connect on the same screen by phone verification, with the browser extension, or with a session token pasted by hand. ### Step 3: Wait for the first sync Pro Panel pulls every campaign with its status, text, targets, budget and totals. How long that takes depends on how many campaigns the account holds. The **Sync** button runs it again on demand and reports how many campaigns were added and updated. ### Step 4: Rebuild your strategies as rules Strategies do not transfer; you set them up again as rules. A rule is a set of conditions joined by "all" or "any", an action, and an optional limit. Conditions can use views, clicks, actions, CTR, CVR, spend, CPC, CPA, CPM and budget, plus conversion metrics from postbacks; actions are pause, activate, set, raise or lower CPM, add or reduce budget, and notify. A rule can sit on one campaign, a group, a selection or the whole account. Typical translations: - "Pause if the bid gets too expensive" → IF CPM above your threshold THEN pause. - "Scale what works" → IF CTR above target AND CPA below target THEN add budget, with a limit on the total. - "Stop low performers" → IF spend above a limit AND clicks below a minimum THEN pause. Two differences to plan for. Adsly checks rules once an hour, while Adstat's strategy page describes checks as often as every 10 minutes. And each Adsly condition has its own measurement window, from the last hour to the last 168 hours or all time, so "spend in the last 6 hours" and "CTR over all time" can sit in the same rule. ### Step 5: Verify campaigns are synced Open the same account in both tools and compare a handful of campaigns: status, budget, CPM and targets should match. If something differs, press Sync and check again before you rely on rules. ### Step 6: Decide what stays in Adstat Switch off each Adstat strategy you have replaced with an Adsly rule, so that two automations are not changing the same bid. Keep using Adstat for what Adsly does not do — competitor ad search and ad labelling — for as long as you need them. ## Zero Downtime: Run Both Tools Side by Side "Will my campaigns stop during the move?" is the question we hear first. They will not: connecting an account to Pro Panel changes nothing in the campaigns themselves, and Adstat keeps its own access. The one rule is that automation should live in one place per account. An Adstat strategy and an Adsly rule that both manage the same campaign's CPM will undo each other's work. A working plan — an estimate to adapt, not a schedule we measured: - **Day 1:** create the Adsly login, connect accounts, check the sync. - **Days 2–5:** run both tools. Build your rules in Adsly with the "notify" action first, so you see when they would fire without anything changing. - **Days 6–7:** switch the rules to real actions and turn off the matching Adstat strategies. - **After that:** keep Adstat for the features you still use there. ## Feature Comparison After Migration ### What you gain - **One dashboard for every account** — Adstat accounts next to Euro, TON and Stars accounts from ads.telegram.org. - **Bulk creation and editing** — texts × links × targets built into separate campaigns in one pass; mass changes of CPM, budget and status; one campaign copied up to 100 times. - **AI text generation** — up to 25 ad texts per click. - **Recreate and AI Recreate** — declined ads re-submitted hourly until approved. - **AutoCPM** — hourly visibility checks on the channels and bots a campaign targets, moving the bid 10% at a time. - **Postbacks and API** — leads, conversions, purchases and revenue from your tracker in the campaign table and in rules; API keys on Pro and Agency. - **Team access** — Manager or Viewer per account on the Agency plan. ### What Adsly does not have - **Competitor ad search.** Adstat's site describes a built-in search of competitors' ads and the channels they target. Pro Panel has no such tool. - **Ad labelling for Russia.** Adstat lists auto-labelling among its features. Pro Panel does not obtain or attach ERID tokens. - **Checks every 10 minutes.** Adstat's strategy page describes condition checks as often as every 10 minutes and up to 8 scenarios per campaign. Adsly rules and AutoCPM run hourly. - **A pre-launch review.** Adstat's site promises an expert review of your channel and creatives before launch. Adsly works on the other side of moderation: Recreate after a decline, and human escalation of a declined ad on Euro accounts opened through Adsly. If any of these is central to how you work, the sensible setup is both tools on the same account. ## Pricing Comparison Adstat and Adsly charge for different things, so they are compared line by line rather than as one price against another. The Adstat column quotes its own site; where the site gives no figure, the cell says so. | Aspect | Adsly | Adstat (per adstat.pro) | | --- | --- | --- | | **How the tool is paid for** | Subscription: Free $0, Pro $129/month, Agency $229/month; included with any account Adsly opens | "No hidden fees, subscriptions, or unexpected charges" — you pay the service fee on your ad budget | | **Service fee on ad budget** | A commission on the amount you load, only on accounts Adsly opens and tops up for you | "Customized based on your total budget" | | **Minimum to open an account** | €500 ad budget as standard; €1,000 for crypto and stocks; €5,000 for gambling, nutra, adult and binary options | €500 minimum deposit | | **Trial** | 3 days of Pro at sign-up | Not stated on its site | | **Longer periods** | 10% / 20% / 30% off for 3 / 6 / 12 months | Not applicable | Pro Panel's price depends on the plan and the number of account slots — $19/month for each extra one — not on how much you spend on ads. **Ready to switch from Adstat?** ADSLY manages 500,000+ campaigns — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). AI text generation. Automation rules. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Can I run Adsly and Adstat at the same time? Yes. Pro Panel connects to an Adstat account with your Adstat login, and Adstat keeps working as before. Just keep the automation for any one campaign in one tool. ### Will I lose my campaign history when switching? No. The campaigns and their totals stay in the account and are read on the first sync. What starts fresh is Pro Panel's own hour-by-hour history, which is recorded from the day you connect. ### Do I need to re-create my campaigns in Adsly? No. Existing campaigns are synced with their texts, targets, budgets and statuses. The only thing you rebuild is automation: Adstat strategies become Adsly rules. ### How long does the migration take? Connecting an account is a matter of minutes, and the first sync depends on how many campaigns it holds. The part that takes real time is rebuilding and testing your rules — give it a few days with both tools running. ### Does Adsly open accounts, or only manage them? Both. Adsly is a Telegram Ads partner that opens Euro and TON accounts — two business days as standard for a Euro account, no KYC, payment in any cryptocurrency — and the accounts it opens come with access on ads.telegram.org and with Pro Panel. Pro Panel also manages accounts you already have, whoever opened them. ### What about the Adstat spy tool? Adsly has no competitor ad search. If you rely on it, keep your Adstat access for research and run campaign management and rules in Pro Panel; the two do not conflict. --- ## Telegram Ads Agency Setup: Team Access & Account Management URL: https://adsly.pro/guides/telegram-ads-agency-team-setup/ Date: 2026-04-08 Tags: Agencies How to set up an agency in Adsly Pro Panel: connect client accounts, send one-time invite links, give each person Manager or Viewer access per account, and add slots at $19/month as the client list grows. Sharing one Telegram login between five people is how agencies lose track of who changed a bid. Adsly's Agency plan replaces that with a Team page in Pro Panel: every person gets their own login, sees only the client accounts you assign, and holds either Manager or Viewer access on each of them — across Euro, TON and Stars accounts. ## Who Needs an Agency Setup? The Agency plan is the only plan with a team. Pro is built for one person; as soon as a second person needs to work in your accounts, or a client wants to look at their own numbers, you need Agency. That usually means: - **Ad agencies** — campaigns for several clients, each with its own account, budget and reporting. - **Media buying teams** — several buyers, each responsible for their own verticals or regions. - **In-house marketing departments** — one brand running Telegram Ads for several products or divisions. - **Freelancers** — independent consultants who need a clean line between client projects. Without it you end up sharing login details, switching between Telegram accounts by hand and guessing who changed what. ## Step-by-Step Agency Setup ### Step 1: Sign Up and Choose the Agency Plan Create your Adsly login and choose the Agency plan at $229/month. It includes 10 account slots. Every slot also adds three team seats, so the base plan covers a team of up to 30 people. ### Step 2: Connect Telegram Ads Accounts Add client accounts from the Team page, so that they belong to the agency rather than to the person who added them. Pro Panel works with all three Telegram Ads account types — Euro, TON and Stars. An account that lives on ads.telegram.org connects by phone verification, through the browser extension, or with a session token pasted by hand. On the Agency plan you can also connect accounts held in an Adstat login, using that login and password. Every connected account keeps its own balance and its own access list. No accounts yet? [We open Euro and TON accounts](/cabinet/) — two business days as standard for a Euro account — and each one comes with access on ads.telegram.org for the Telegram accounts you name, plus Pro Panel at no extra cost. The one exception is the €5,000 gambling test launch, which runs in Pro Panel only. ### Step 3: Create Invite Links for Team Members Open **Team** in the sidebar and press **Create Invite**. Each link works once. Leave the email field empty and whoever receives the link can use it; fill it in and only that email address can accept. The person registers, or signs in with an Adsly login they already have, and appears in your member list. ### Step 4: Assign Accounts and Set Access Levels For each member, pick the accounts they work on and set the level per account. **Manager** is full access to manage campaigns in that account. **Viewer** sees campaigns and statistics and cannot change anything — the right level for a client who wants to watch without the risk of an accidental edit. Anything you have not assigned stays invisible to that member. ### Step 5: Configure Automation Rules A rule can sit on one campaign, on a group, on a selection of campaigns or on the whole account, and a rule template lives on your Adsly login, so the same template can be rolled out to any client account. Typical agency rules: pause a campaign when spend passes a limit with too few clicks, raise or lower CPM up to a cap you set, add budget while cost per action stays under target. For declined ads, Recreate re-submits the same ad every hour until it is approved. ## Team Roles & Permissions There are two kinds of people in an agency — the owner and members — and a member's access is set account by account: - **Agency Owner** — sees every agency account, pays for the plan and the slots, invites and removes members, and decides who gets which account. - **Manager** (per account) — full access to manage campaigns in the accounts assigned to them: create, edit, pause, change budgets and CPM, set rules, export reports. No access to billing — the subscription is managed by the agency — and none to accounts that were not assigned. - **Viewer** (per account) — campaigns and statistics for the assigned accounts, read-only. Suits clients and stakeholders. On top of that the owner can switch on three permissions for any member, each off by default: **Add cabinets** (the account they connect becomes an agency account), **Invite teammates** (their invites use the agency's seats), and **Share their cabinets** (they can pass access on, but only for accounts they hold Manager on). This is what keeps client data apart: a buyer working on Client A's campaigns sees nothing of Client B's, even though both sit in the same agency. ## Account Slots & Scaling The Agency plan starts with 10 account slots. Past 10, each extra slot costs $19/month. A slot holds one Telegram Ads account and adds three team seats; the seats are pooled across the agency, not tied to a particular account. What that looks like as an agency grows: - **10 slots (included)** — $229/month. 10 client accounts, up to 30 team members. - **20 slots** — $419/month. 20 client accounts, up to 60 team members. - **50 slots** — $989/month. 50 client accounts, up to 150 team members. Paying for 3, 6 or 12 months at once takes 10%, 20% or 30% off. If you need fewer slots, the reduction is scheduled for your next renewal, and the panel shows the date and the new monthly price. ## Access Matrix The Team page has two views: Cards and **Access Matrix**. The matrix is a grid — members down one side, accounts along the other — and each cell is set to No access, Viewer or Manager. You change as many cells as you need and save once. Use it before onboarding a new client: one look tells you whether anyone already on the team would end up with access they should not have. When someone's responsibilities change, update their row here instead of opening accounts one by one. The matrix shows who *can* act. Who actually *did* — a status change, a new CPM, a budget top-up, a rule firing — is recorded in the task and action history of each account. ## Best Practices for Agency Teams ### Naming Conventions Name accounts the same way every time: **Client / Vertical / Account type** — "Acme Corp / E-commerce / TON", "TechStart / SaaS / Euro". With dozens of accounts on the dashboard this is what lets a new team member find their way. Account folders help too: group accounts by client or by team, and members see the agency's folders rather than a set of their own. ### Weekly Reporting Cadence Pick one reporting day and keep it. Pro Panel stores a snapshot of every campaign each hour, so a report for any period — spend, CPM, CTR, CPC, actions — exports as CSV, PDF or Excel, for a whole account or for the campaigns you select. If your Adsly login is linked to Telegram, the panel also sends a weekly digest there with the last seven days' spend and the campaigns worth a look. ### Set Rules Before You Need Them Three rules cover most of what goes wrong overnight: a stop-loss (spend above your limit with no result → pause), Recreate switched on for declined ads, and either AutoCPM or a CPM rule with a ceiling. Rules are checked on the panel's hourly cycle, around the clock, and every action they take lands in the action history. ### Separate Accounts Per Client Never mix two clients' budgets in one account, even when they target similar audiences. Separate accounts keep reporting clean and make offboarding simple: remove the client's access to their account and nothing else is affected. ## Agency Plan Pricing - **Base plan:** $229/month — 10 account slots, the Team page with Manager and Viewer access, bulk operations, automation rules, analytics and export. - **More than 10 accounts:** $19/month per extra slot. - **Per-slot capacity:** one Telegram Ads account and three team seats. - **Longer periods:** 10% off for 3 months, 20% for 6, 30% for 12. - **Free trial:** 3 days of Pro at sign-up, nothing to pay up front. If you are bringing 50 or more accounts, message [@adsly_pro](https://t.me/adsly_pro) and we will help with onboarding. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). AI text generation. Automation rules. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### How many team members can I have? Three per account slot, pooled across the agency. The Agency plan's 10 slots give you up to 30 members; every extra slot adds three more seats. Invites that have been sent but not yet accepted count towards the limit. ### Can members see each other's accounts? No. A member sees only the accounts assigned to them, at the level you set. A member with the "Share their cabinets" permission can pass access on, but only for accounts they hold Manager on — never for anything above their own level. ### What happens when a member leaves? The owner removes them on the Team page and they lose access to every agency account at once. Campaigns keep running and the history stays where it was. The seat is free again for a new invite. ### Can existing users join my agency? Yes, through an invite link. Before they accept, the panel tells them what changes: their own paid subscription is cancelled and their personal accounts are hidden while they are a member. Nothing is deleted — if they later leave the agency, their accounts come back and they are on the Free plan. An agency owner cannot join another agency, and a member belongs to one agency at a time. ### How do I add more account slots? On the Team page, under Manage slots. Each slot beyond the 10 included in Agency is $19/month, and there is no hard cap on how many accounts you connect. ### Is there a free trial? Yes — 3 days of Pro when you sign up, with nothing to pay up front. The trial is the Pro plan, so it covers campaigns, bulk operations, rules and analytics; the Team page opens with the Agency plan. ### Can I downgrade later? Yes. Reducing slots is scheduled for your next renewal, so you keep what you paid for until then. If the team is larger than the new number of slots allows, the panel asks you to remove members first. Campaign data and analytics stay in place whatever the plan. --- ## Telegram Ads API & Integrations: Automate Your Workflow URL: https://adsly.pro/guides/telegram-ads-api-integrations/ Date: 2026-04-08 Tags: Integration Telegram publishes no API for advertisers. How ADSLY connects to your ad accounts and what it gives developers: a read-only REST API, signed webhooks, conversion postbacks from your tracker, exports and IF/THEN rules. Telegram publishes no API for advertisers: its developer site lists a Bot API, a client API, TDLib, a Gateway API and a Payments API, and none of them creates or reports on ad campaigns. ADSLY connects to your ad accounts through an authorised session and puts three integration surfaces on top — a read-only REST API, signed webhooks, and an endpoint that takes conversions from your tracker. ## How the Telegram Ads API Works Telegram's ad platform lives at **ads.telegram.org** and is operated through its web interface. We checked Telegram's developer documentation in October 2026: [core.telegram.org](https://core.telegram.org/) presents the Bot API (with a Payments API for bots), TDLib, the Gateway API and the Telegram API for building client apps. Its two ad-related articles are [Sponsored Messages](https://core.telegram.org/api/sponsored-messages), which tells client apps how to display ads, and one on ad revenue for channel and bot owners; neither is for an advertiser managing campaigns. The platform's own [getting-started guide](https://ads.telegram.org/getting-started) mentions no API either. ADSLY therefore works through a session of the Telegram account that owns the ad account. You connect an account in one of three ways: enter your phone number and confirm the request in Telegram, use our browser extension while you are logged in to ads.telegram.org, or paste the session token yourself. The request connects the ad account only, not your personal Telegram. Adstat-sourced accounts connect with your Adstat login. Once connected, Euro, TON and Stars accounts are handled the same way. ## What ADSLY Does Once an Account Is Connected Everything you would click through in the web interface becomes an action in the panel: **Campaign creation** — one campaign with full settings, or a bulk build: several texts × several links × a list of channels, with an optional split into one campaign per country, topic or device. **CPM and budget changes** — set, raise or lower the bid on every selected campaign, by an amount or by a percent; add budget, decrease it, or withdraw what is left. **Pause, resume and delete** — for a selection, a group, or every campaign that matches the current filter. **Statistics sync** — views, clicks, actions, spend, CTR and CPM are stored once an hour for every campaign. **Text, title and media edits** — changed in bulk without recreating the campaigns. **Balance monitoring** — the dashboard lists every account with its balance and its count of active, in-review, declined and stopped campaigns, refreshed with each sync. ## Data Export & Reporting The panel keeps more history than a single statistics tab shows and lets you take it out: **Excel, CSV and PDF export** — a data file with the columns you choose, or a PDF report, for a whole account, one group or selected campaigns. Available on Pro and Agency. **Hourly performance data** — one snapshot per campaign per hour, kept for 30 days; longer periods use daily totals. We have no hour-of-day benchmark across accounts, so use the hourly chart of your own campaigns to find your hours. **All-accounts analytics** — the Analytics page adds up views, clicks and actions across every account you can access. Spend stays split by currency: euros, TON and Stars are never added together. **Change history** — every status, bid and budget change on a campaign is logged with who or what made it, including rules and Auto CPM. ## Automation Hooks Rules and automatic actions run after each hourly sync, with no one watching the dashboard: **IF/THEN rules** — conditions on views, clicks, actions, CTR, CVR, spend, CPC, CPA, CPM and budget, each measured over all time or over the last 1–168 hours. Actions: pause, activate, set CPM, raise or lower CPM by an amount or a percent, add or decrease budget, or only notify. Example: IF CPM is above €2.50 over the last 6 hours, THEN lower the bid by 15%. A rule can sit on one campaign, a group, a selection or the whole account. **Rules on your own conversions** — once your tracker sends postbacks, the same engine can act on leads, conversions, purchases, revenue, ROAS, cost per lead and cost per sale. An account that sends no postbacks is never paused by such a rule: no data is treated as unknown, not as zero. **Rule drafts across accounts** — a saved draft lives on your ADSLY login, and **Apply to cabinets** copies it into every account you tick. **Auto CPM** — once an hour the panel checks whether the ad is actually shown in the channels and bots it targets. Shown in most of them: the bid goes down 10%. Not shown in most: up 10%. It needs two checks in a row that agree, waits three hours between changes and makes at most six a day per campaign. **Recreate and AI Recreate** — a declined ad is re-submitted automatically; with AI Recreate each attempt gets reworded text. We publish no recovery percentage for it. ## Integration Use Cases for Agencies Four set-ups these pieces make possible: **Client reporting** — export a PDF or Excel file per client account or per group, or pull `/v1/stats` into the reporting tool you already use. **Alerts** — a rule with the notify action reports in the hourly digest, delivered to Telegram, email or in-app. For your own systems, the `status_change` webhook fires when a campaign moves to Declined, Active or any other status. **Custom dashboards** — `/v1/stats/total` returns totals and chart points per account; a typical sync is three or four requests, well inside the 60 requests per minute a key allows. **Closing the loop with a tracker** — send leads and sales to the postback endpoint and the campaign table shows cost per lead and per sale next to Telegram's own columns. The panel has ready-to-paste postback templates for Keitaro, RedTrack, Binom and Voluum. ## ADSLY REST API and Webhooks The API is live for Pro and Agency accounts. Open **API** in the menu, press **+ New key**, and choose what the key can read: one account, several, or all of them. Up to five keys can be active at a time. **Base URL:** `https://app.adsly.pro/api/v1` · **Auth:** header `X-API-Key` · **Rate limit:** 60 requests per minute per key The API is read-only. A key cannot create, edit, stop or delete a campaign. - `GET /v1/account/info` — the accounts this key can see - `GET /v1/campaigns` — campaigns with their metrics; filters by status, title, bot or channel username, landing-page domain and ad type; cursor pagination - `GET /v1/stats` — per-campaign statistics for a period, grouped by account - `GET /v1/stats/total` — totals and chart points per account - `GET /v1/stats/analytics` — period analytics with top campaigns - `GET /v1/campaigns/:adId/history` — one campaign over a period - `GET /v1/conversions` — conversions received by postback, per campaign Two things trip up first integrations. Money fields (`spent`, `budget`, `cpm`, `cpc`, `cpa`, `ctr`) arrive as strings to keep precision, so parse them before doing arithmetic. And `ad_id` is unique only inside one account — Telegram reuses ids — so always store it together with `account_id`. **Webhooks.** Put a Postback URL on a key and ADSLY sends signed JSON to it: `status_change` when a campaign's status changes at sync, and `hourly_digest` five minutes past each hour with views, clicks, spend and actions per campaign for the hour that just closed. Each request carries an HMAC-SHA256 signature in `X-Adsly-Signature`, a timestamp and a unique delivery id. The endpoint must be public HTTPS; a failed delivery is retried once. **Conversions in.** Switch on **Receive postbacks** for a key, then either `POST /v1/postback` from your backend with the key in the header, or give your tracker the write-only URL from **Generate tracker URL**. Events are `lead`, `conversion` and `purchase`, with an optional amount and currency; up to 1,000 events fit in one request, and a key accepts 20 events per second. An event is matched to its campaign by the value carried in the ad's link — the `?start=` payload for bot ads, your tracker's parameter for website ads. ## Security & Access These accounts hold real budgets, so each surface is deliberately narrow: **Session, not password** — a Telegram Ads account connects by confirming a request in Telegram, through the browser extension or with a session token. The connection covers the ad account, not your personal Telegram. **Read-only keys, stored hashed** — an API key can only read. Keys are kept as SHA-256 hashes, so a lost key cannot be recovered, only revoked and replaced. **Signed webhooks** — verify the HMAC signature and reject requests whose timestamp is more than five minutes old. ADSLY refuses to deliver to non-HTTPS, loopback or private addresses. **Per-account team access** — on the Agency plan each teammate gets Viewer, Manager or no access to each account. API keys are issued by the agency owner, not by members. **Automate your Telegram Ads workflow.** ADSLY manages 500,000+ campaigns — and a Euro account opens for any country. All three account types (TON, Euro, Stars). IF/THEN rules, bulk operations, a read-only API, webhooks and export. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Is there a public Telegram Ads API? Not for advertisers. Telegram's developer site lists the Bot API, the client API, TDLib, a Gateway API and a Payments API (checked in October 2026); none of them manages ad campaigns, and the Sponsored Messages section is for apps that display ads. The ad platform at ads.telegram.org is operated through its web interface. ADSLY works on top of it through an authorised session. ### How does ADSLY connect to my Telegram Ads account? Through a session of the Telegram account that owns the ad account. You confirm a request in Telegram after entering your phone number, use the browser extension, or paste the session token. The request connects the ad account only. Euro, TON and Stars accounts all connect this way; Adstat-sourced accounts connect with an Adstat login. ### Is my Telegram Ads data secure with ADSLY? The integration surfaces are narrow by design. API keys are read-only and stored as hashes; webhooks are signed with a per-key secret and go only to public HTTPS endpoints; the write-only tracker URL can post conversions but cannot read anything; and on the Agency plan access is granted per account and per person. ### Can I export Telegram Ads data to Google Sheets? There is no direct Google Sheets connector. Export a CSV or Excel file from the panel and import it, or read the API from a script — `/v1/stats` returns per-campaign numbers for any period. ### Does ADSLY support webhooks for Telegram Ads? Yes. A key with a Postback URL receives `status_change` whenever a campaign's status changes and `hourly_digest` once an hour with per-campaign views, clicks, spend and actions. Both are signed with HMAC-SHA256, and a Test button on the key sends a ping so you can check your receiver. ### Is the ADSLY REST API available now? Yes, on the Pro and Agency plans. It is read-only: account list, campaigns, statistics, analytics, per-campaign history and received conversions, at 60 requests per minute per key. Creating and editing campaigns is done in the panel, not through the API. --- ## Telegram Ads Automation Engine: Set IF/THEN Rules, Let Them Run 24/7 URL: https://adsly.pro/guides/telegram-ads-automation-rules-engine/ Date: 2026-04-08 Tags: Automation How IF/THEN automation rules work in Adsly Pro Panel for Telegram Ads: conditions on CTR, CPC, CPM, spend and your own conversions, windows from 1 to 168 hours, pause, bid and budget actions with limits. Plus Recreate and Auto CPM, and what rules cannot do. Adsly Pro Panel lets you define IF/THEN rules for a single campaign, a group, a selection of campaigns or a whole account — on CTR, CPC, CPM, spend, views and your own conversions, measured over windows from 1 to 168 hours. Together with Recreate for declined ads and Auto CPM for bids, it takes the hourly monitoring off your team. ## Why Automation Matters at Scale At 10 campaigns, manual monitoring works. You log in twice a day, check numbers, adjust a few bids, pause a loser. Manageable. At 100+ campaigns across several accounts it stops working. Here is what breaks down: **Overspend goes unnoticed.** A campaign that spends all weekend with nothing to show for it is found on Monday. **Underperformers hide in plain sight.** When you are scanning 150 rows, the campaign with a 0.1% CTR blends into the noise. **Declines stall delivery.** On accounts we operate, 86.8% of reviewed ads end up approved on TON, 95.6% on Euro and 99.9% on Stars (all niches, 3 October 2026) — so on TON roughly one campaign in eight is declined, and each one sits dead until it is submitted again. **Things happen while you sleep.** A campaign can run out of budget, or start overspending, at 3 AM your time. A rule that is checked every hour reacts within the hour, including the hours nobody is watching. ## The IF/THEN Rules Engine A rule is a condition and an action. After every hourly sync of your account, Pro Panel checks each active rule against each campaign in its scope and applies the action where the condition holds. Each rule has its own check interval, from 1 to 168 hours, and a list of campaign statuses it applies to: Active, On Hold, Stopped. ### Three Levels of Rules **Campaign-level rules** apply to a single campaign. Use them for an experiment or a high-budget campaign that needs its own limits. Example: IF this campaign's CPC over the last 6 hours is above €0.50, THEN decrease CPM by 10%. **Group-level rules** apply to a campaign group — a set of campaigns you define inside an account, by client, country or product. Example: IF any campaign in the "Brazil — bots" group has a CTR below 0.2% over the last 12 hours, THEN pause it. **Account-wide rules** apply to every campaign in the account. These are your safety nets. Example: IF a campaign has spent over €500 and has zero conversions, THEN pause it. A rule can also be applied in bulk to any selection of campaigns, and saved as a draft on your Adsly login, so the same rule can be added to any of your other accounts in one step. ### Condition Types **Telegram Ads data** — views, clicks, target actions, CTR, CVR, amount spent, CPC, CPA, CPM and remaining budget. **Your conversions** — if your tracker sends postbacks to Adsly: leads, conversions, sales, revenue, profit, ROAS (100% = break-even), cost per lead, per conversion and per sale, revenue per click, click-to-lead and lead-to-conversion rates. **Campaign text** — the title or the promoted link contains or equals a string, which scopes a rule to part of an account. **Measurement window** — each condition is measured over all time or over the last N hours, any N from 1 to 168 (7 days). Short windows catch sudden changes; long windows show sustained trends. **Logic** — several conditions are joined as "all match" (AND) or "any match" (OR). Two safeguards matter in practice. A rule on conversions stays idle on an account that sends no postbacks: missing data never triggers it. And a campaign younger than an hour has no hourly difference yet, so windowed rules wait. ### Actions **Pause** or **activate** the campaign. **Increase, decrease or set the CPM** — by an amount or by a percentage. **Add budget** or **withdraw budget**. **Notify only** — change nothing and report the campaign in the hourly digest. Repeating actions take an optional limit — "but never above" or "but never below" — so a rule that raises the bid every hour stops where you tell it to. Thresholds and amounts are in the account's own currency: 5 means €5 on a Euro account and 5 TON on a TON account. A rule does not touch the CPM of a campaign that has Auto CPM switched on, and every action a rule takes is written to the campaign's action history. ## Rules Worth Setting First The panel ships ten presets — pick one, adjust the numbers, save. Nothing is applied until you do. The thresholds below are examples, not benchmarks; take yours from your own data. **Weak creative:** IF views are at least 5,000 AND CTR is below 0.3%, THEN pause the campaign. Plenty of people saw it and almost nobody clicked. **Clicks got expensive:** IF CPC over the last 24 hours is above your comfort line, THEN decrease CPM by 10%, but never below a floor you set. **Barely getting shown:** IF views over the last 6 hours are below 100, THEN increase CPM by 10%, but never above your ceiling. **Scale what works, cut what does not:** IF CTR over the last 24 hours is above 1.5% AND the campaign has enough views, THEN add budget, with a cap on how much the campaign may hold. With postbacks the same idea runs on money instead of clicks: IF ROAS is below 100% AND spend is above your threshold, THEN pause. **Declined campaigns:** on TON accounts roughly one reviewed ad in eight is declined — 86.8% approved, against 95.6% on Euro and 99.9% on Stars (all niches, 3 October 2026). This is not an IF/THEN rule but a separate switch, described in the next section. **Your own weak hours:** the engine has no time-of-day condition, and we publish no "best hours" — we have no hour-of-day data across accounts. If your own hourly analytics show a stretch where a campaign's CTR sags or its clicks get expensive, catch it with a short window: IF CTR over the last 3 hours is below your floor AND views over the last 3 hours are at least 1,000, THEN notify. Run it as "notify only" for a week to see how often it fires before you let it pause anything. [How to read hourly data](/guides/telegram-ads-analytics-hourly/). ## Recreate, Auto CPM, AI Texts and Bulk Operations Rules are one part of the automation. Four other tools sit next to them: **Recreate and AI Recreate.** When moderation declines an ad, Recreate submits the same ad again every hour until it is approved; AI Recreate does the same with a new AI-written text on each attempt. **Auto CPM.** Once an hour the panel checks whether your ad is actually shown in the channels and bots it targets. Shown in most of them — the bid goes down 10%; not shown in most — up 10%; a mixed picture — no change. A change needs two checks in a row pointing the same way, with at least three hours between changes and no more than six a day per campaign. It works for campaigns targeted at channels or bots, not at users or search. **AI text generation** writes up to 25 ad texts in one click, based on ads that passed moderation. **Bulk operations** pause, resume, edit, re-bid, top up or apply rules to hundreds of selected campaigns at once. ## Rules + AI Tools: When to Use Each **Use IF/THEN rules when:** You need hard guardrails that never bend — spend caps, cost-per-click ceilings. You are testing a specific hypothesis and want predictable behaviour. You manage client accounts where every action must be explainable: each one is in the action history. **Use AI text generation when:** You need ad copy variations quickly. You want fresh compliant text for declined campaigns. You are scaling across several niches and need different creative for each. **Use both together (recommended at scale):** Set IF/THEN rules as guardrails — spend caps, minimum CTR floors, cost ceilings. Use AI text generation for creative production and bulk tools for execution. ## Results: What We Can and Cannot Show We do not publish a measured CPA difference between accounts with and without automation rules — we have no measurement that isolates the rules. What our data does show is a correlation. TON accounts that have run 1,000 or more campaigns pay 0.69 TON per thousand impressions, against 2.71 TON for accounts with fewer than ten campaigns; 54–58% of the larger accounts run automation rules, against 4% of the smallest (3 October 2026). Large accounts are different advertisers buying different countries, so this is not proof that the rules cause the lower price. What the rules do change is reaction time and workload. **Faster reaction** — rules are checked every hour, so overspend and underperformers are caught within an hour instead of within a day. **Less manual monitoring** — the hourly check no longer depends on someone watching a dashboard. **Declined ads come back on their own** through Recreate and AI Recreate. **24/7 coverage** without night shifts or weekend monitoring. **Stop managing Telegram Ads manually.** ADSLY manages 500,000+ campaigns — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). IF/THEN rules engine. AI text generation. Automation rules. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Can I set rules across multiple accounts? A rule belongs to one account: a campaign, a group or the whole account. To run the same rule on several accounts, save it as a draft and apply it to any of your Euro, TON or Stars accounts in one step — it is created in each of them. There is no rule that adds up spend across accounts. ### What metrics can trigger rules? Telegram Ads data — views, clicks, actions, CTR, CVR, spend, CPC, CPA, CPM, remaining budget — and, if you send postbacks, your own leads, conversions, sales, revenue, profit, ROAS and cost per lead or sale. Each is measured over all time or over the last 1 to 168 hours. You can combine conditions, for example: IF CPC over the last 6 hours is above €0.50 AND views are above 1,000, THEN decrease CPM by 10%. ### Does automation work with TON/Euro/Stars? Yes. Rules, Recreate and bulk operations work the same way on all three account types, each in the account's own currency. Auto CPM works for campaigns targeted at channels or bots. ### Can I combine rules with AI text generation? Yes, and this is the approach we recommend at scale. Use IF/THEN rules as guardrails — spend caps, cost ceilings, minimum CTR floors — and AI text generation for the ad copy. Rules handle the monitoring and the actions; AI helps with the creative. ### How fast do rules execute? Rules are checked after every hourly sync, and the action is applied in the same pass. A rule can be given a longer check interval, up to 168 hours, and "Check now" runs an account's rules on demand. ### Is there a limit on number of rules? The number of rules is set by your plan and shown on the plans page in Pro Panel. Because one account-wide rule covers every campaign in the account, a handful of well-chosen rules usually goes a long way. --- ## Telegram Ads Bulk Campaign Manager: Create & Edit 100+ Campaigns URL: https://adsly.pro/guides/telegram-ads-bulk-campaign-manager/ Date: 2026-04-08 Tags: Campaign Manager Create Telegram Ads campaigns in bulk and change CPM, budget, status and text on a whole selection at once in the ADSLY Pro Panel. What each bulk action does, on Euro, TON and Stars accounts. A bulk campaign manager lets you create, edit and control hundreds of Telegram Ads campaigns as one selection instead of opening them one by one. In the ADSLY Pro Panel that covers creation, CPM, budget, status, text, copying, recreation of declined ads, rules, export and deletion — on Euro, TON and Stars accounts, connected from Telegram Ads or from Adstat. ## The Scale Problem: Why Manual Campaign Management Breaks At 10 campaigns the native Telegram Ads interface is manageable. You open each ad, adjust the CPM, check the budget, move on. [Telegram's getting-started guide](https://ads.telegram.org/getting-started) (checked in October 2026) describes editing one ad at a time: click the "Current Budget" field to add budget, the "CPM" field to change the bid, and "Create similar ad" to start a new ad with the same text and parameters. It describes no way to select several ads and change them together. The cost of that is plain arithmetic. As a working estimate — our judgement of the clicks involved, not a measurement: - **CPM adjustment:** about 30 seconds per campaign × 100 campaigns = 50 minutes - **Budget top-up:** about 20 seconds each × 100 = 33 minutes - **Status check and pause:** about 15 seconds each × 100 = 25 minutes - **One full round:** close to two hours of clicking And that is one account. With several accounts, the same round repeats in each of them. ## Bulk Operations in ADSLY: What You Can Actually Do Every bulk action starts from a selection in the campaign table: tick rows, filter by status, group, target or search, or use **Select All**, which takes every campaign that matches the current filter, not only the rows already on screen. The action then runs as a background task with a progress widget, and you keep working. ### Mass CPM Adjustment Press **CPM** in the batch bar. **Edit CPM** has five modes: set an exact value, raise or lower the bid by an amount, or raise or lower it by a percent. Every selected campaign gets the change. If you would rather not set bids by hand, **Enable Auto CPM** switches the selection to automatic bidding on channel and bot targeting. ### Mass Pause / Resume **Play** and **Pause** switch every selected campaign to Active or On Hold after one confirmation. A payment problem, a policy question or a landing page that went down takes one action per account instead of one per campaign. ### Mass Budget Changes **Budget** opens three options: add an amount to every selected campaign, decrease by an amount, or **Withdraw all**, which returns whatever is left on each campaign to the account balance. ### Bulk Campaign Creation The create form has a **Bulk** mode for targets: paste channel usernames one per line, set how many targets go into each campaign, add several ad texts, media variants and links, and the form multiplies them. Tick a split — a separate campaign per country, per topic or per device — and those multiply too. A live counter next to the button shows the formula before you submit, for example "2 texts × 3 target groups × 2 devices = 12 campaigns". The batch runs in the background. You can stop it, see which campaigns failed and why, and retry only the failed ones. **Save Template** stores the filled form — up to five templates per account — and macros such as `{country}`, `{topic}`, `{device}`, `{counter}` and `{date}` fill titles, texts and links, which is how each campaign gets its own UTM tag. ### Edit, Copy, Recreate, Rules, Export **Edit** changes title, ad text, media, CPM and status for the whole selection; empty fields are left as they are. **Copy** duplicates the selected campaigns, with a new budget, CPM, group, title, text, link or media if you fill those in. **Recreate** re-submits declined ads, and the account-level auto-recreate setting can do it for you, with AI rewording the text on each attempt. **Rules** attaches an IF/THEN rule to the selection, **Export** downloads it as Excel, CSV or PDF, and **Delete** removes it after a confirmation. Copy, rules, Auto CPM and export are part of the Pro and Agency plans. ### One Account at a Time, Any Account Type A selection lives inside one account, and the account switcher at the top of the campaign manager moves you to the next one without signing in again. The same actions work on Euro, TON and Stars accounts. Two things do cross accounts: rule drafts, which **Apply to cabinets** copies into every account you tick, and Analytics, which adds up all accounts. ## Working Estimate: Where the Time Goes We publish no measured "hours saved" figure — we have never timed customers. What changes is the shape of the work, shown here against the working estimate above: - **CPM round on 100 campaigns:** about 50 minutes of single edits becomes one selection and one Edit CPM action per account - **Launching 50 campaigns:** 50 passes through the create form become one bulk build - **Stopping spend in an account:** 100 toggles become Select All and Pause - **Budget top-ups:** 100 single edits become one Budget action The task itself still takes time to run — each change is sent to the ad platform campaign by campaign — but it runs in the background while you do something else. ## Use Cases: When Bulk Campaign Management Matters Most ### Split-Testing at Scale Put three texts and two creatives against a list of channels and the form builds every combination. Group the batch, let it run, then sort by CTR or cost per action, select the losers and pause them in one action. ### Seasonal Budget Adjustments Before a sale or an event, filter the campaigns that carry the offer and add budget to all of them at once. When it ends, pause them or use Withdraw all to bring the unspent budget back to the account balance, so no campaign is left running with an inflated budget. ### Emergency Pause-All A payment issue, a policy flag or an unexpected cost spike means you need to stop spend now. Select All, Pause, confirm — repeat in each account. A global rule that pauses any campaign once spend crosses a threshold covers the hours when nobody is at the screen. ### Cloning a Winning Campaign Select a campaign that works, press Copy, change the budget, text or link if needed, and the copy is created in the same account with the original left untouched. To reuse a set-up in another account, build the campaign there again: a campaign cannot be copied across accounts, and form templates are stored per account. ## Comparison: Native Telegram Ads vs ADSLY Bulk Manager The native column follows Telegram's getting-started guide as checked in October 2026; "not described" means the guide does not mention it. | Operation | Native Telegram Ads | ADSLY Bulk Manager | | --- | --- | --- | | Edit CPM on 100 campaigns | Per ad, in the "CPM" field | One action: exact value, ± amount or ± percent | | Pause or resume a set of campaigns | Per ad | Play or Pause on the selection | | Create 50 campaigns | "Create similar ad", one at a time | Bulk build: texts × links × channels, optional split | | Add budget to many campaigns | Per ad, in the "Current Budget" field | Add, decrease or Withdraw all on the selection | | Duplicate a campaign | "Create similar ad" | Copy for one campaign or a selection | | Campaign groups | Not described | Groups with colours, shared rules and Auto CPM | | Selecting several ads at once | Not described | Checkboxes, filters, Select All | **Ready to manage campaigns at scale?** ADSLY handles 500,000+ campaigns — and a Euro account opens for any country. All three account types (TON, Euro, Stars). Bulk edit, bulk create, bulk pause — all in one dashboard. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Can I bulk create Telegram Ads campaigns? Yes. The create form multiplies several texts, media variants and links by a list of channels, and can split the result into a separate campaign per country, topic or device. A counter shows how many campaigns will be created before you submit; the batch runs in the background and failed campaigns can be retried on their own. ### How do I mass-edit CPM on Telegram Ads campaigns? Select the campaigns — by checkbox, by filter or with Select All — and press CPM. Set an exact value, or raise or lower the current bid by an amount or a percent. To hand bidding over, enable Auto CPM for the selection instead. ### Does ADSLY support bulk campaign management across multiple accounts? Each bulk action runs inside one account; you switch accounts from the campaign manager without signing in again and repeat it. Euro, TON and Stars accounts all support the same actions. Rule drafts can be applied to several accounts at once, and Analytics covers all accounts together. ### What is the fastest way to pause all Telegram Ads campaigns? Open the account, use Select All — it takes every campaign that matches the current filter — and press Pause. One confirmation switches them all to On Hold. Repeat per account, or keep a rule in each account that pauses campaigns when spend crosses your limit. ### Can I clone winning campaigns to other ad accounts? Copy works inside the account the campaign belongs to: it duplicates the campaign with the same targeting and lets you change budget, CPM, text, link or media. Copying into a different account is not supported, and form templates are stored per account, so the campaign is built again in the other account. ### How much time does bulk campaign management actually save? We have no measured figure and do not publish one. As a working estimate, changing CPM on 100 campaigns one by one is about 50 minutes of clicking; in the panel it is one selection and one action, and the task runs in the background. --- ## Telegram Ads Case Studies: Campaign Results and How to Read Them URL: https://adsly.pro/guides/telegram-ads-case-studies-2026/ Date: 2026-04-08 Tags: Case Studies Four Telegram Ads portfolios from our accounts — impressions, clicks, CPM, CTR and platform actions in each account's own currency, snapshot 16 September 2026. What they measure, and what they do not: profit, staff time or first deposits. Compare account currency, data date and conversion definitions before using a case to plan your budget. The portfolios below show recorded delivery and platform actions, taken from our database on 16 September 2026 and kept in the currency each account is billed in. They do not measure customer profit, staff time saved or first deposits. [Read the cases and methodology — Campaign results you can examine](/case-studies/) ## The four portfolios at a glance | Portfolio | Account | Campaigns | Impressions | Clicks | CPM | CTR (raw) | Cost per click | Platform actions | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | Chinese-language gaming | TON | 529 | 31.95M | 3.08M | 0.78 TON | 9.63% | 0.0081 TON | 35,253 | | Gaming bot funnel | TON | 207 | 900,258 | 87,772 | 26.26 TON | 9.75% | 0.27 TON | 61,122 | | Automotive advertising | Euro | 4,796 | 84.76M | 635,989 | €4.26 | 0.75% | €0.57 | 55,685 | | Trading advertising | Euro | 2,053 | 14.58M | 135,483 | €4.90 | 0.93% | €0.53 | 12,434 | Counters are cumulative for the campaigns present in the database at the snapshot, not a fixed-period cohort. The click-through rates are raw portfolio figures: every campaign is counted, including any reporting a CTR above 25%, which our benchmark tables leave out — so they are not comparable with our 1.88% average across all campaigns. TON figures stay in TON and euro figures in euros; a platform action is a channel join, bot start or similar step recorded by Telegram, not a sale or a deposit. ## Chinese-language gaming 31.95 million recorded impressions and 3.08 million clicks across 529 campaigns. A Chinese-language gaming portfolio in a TON account; spend and CPM are measured in TON — 24,909 TON in total, 0.78 TON per thousand impressions. Last synced 16 September 2026. [Read the case and methodology](/case-studies/gaming-chinese-ton/) ## Gaming bot funnel 87,772 clicks and 61,122 recorded platform actions across 207 campaigns in a TON account. The 69.6% click-to-action ratio describes platform actions; player deposits require separate measurement. At 26.26 TON per thousand impressions this portfolio paid far more than the 0.90 TON average on our TON accounts — read its CPM as one account's buying, not as a market price. Last synced 16 September 2026. [Read the case and methodology](/case-studies/gaming-bot-ton/) ## Automotive advertising 84.76 million recorded impressions and 635,989 clicks across 4,796 campaigns in a Euro account advertising vehicles, at €4.26 per thousand impressions. An archived scale example, last synced on 13 May 2026. [Read the case and methodology](/case-studies/automotive-euro/) ## Trading advertising 2,053 campaigns with 14.58 million recorded impressions and 135,483 clicks, at €4.90 per thousand impressions. A trading-services Euro portfolio, last synced on 28 April 2026. [Read the case and methodology](/case-studies/trading-euro/) ## CPM / CPC / CTR Use total spend divided by total views or clicks to calculate CPM and cost per click — that is how the table above is built. Do not average campaign percentages. TON and EUR are different units; a TON CPM cannot be compared with a euro quote without a dated exchange-rate method. For averages by account type and country, see the [benchmark report](/guides/telegram-ads-benchmark-report-2026/). [Download the data — JSON](/data/campaign-evidence.json) ## Open an account [Euro](/cabinet/) · [Gambling](/gambling-euro-cabinet/) · [Gambling budget calculator](/guides/telegram-ads-gambling-budget-calculator/) · [@adsly_pro](https://t.me/adsly_pro) --- ## Telegram Ads for Crypto & Web3: The Whale Advertiser’s Guide URL: https://adsly.pro/guides/telegram-ads-crypto-web3-advertising/ Date: 2026-04-08 Tags: Crypto How crypto projects spend $10K–100K/mo on Telegram Ads: Euro World accounts, multi-account, moderation and a scaling playbook, with the crypto CPM, CTR and approval figures we have measured. This guide is not for beginners. It is for crypto teams already spending — or planning to spend — $10,000 or more per month on Telegram Ads. If you are running a DeFi protocol, a crypto exchange, an NFT marketplace, or a Web3 game with real marketing budget, this is your operational playbook for scaling Telegram advertising from five-figure to six-figure monthly spend. **TL;DR — Key Takeaway:** This playbook splits a large crypto budget across several cabinets, runs it on Euro World accounts — every available country, chosen per campaign, Telegram destinations and websites alike — prepares several text variations per campaign for moderation, and scales in phases: 5 campaigns → 20 → 50+ → full automation. The cabinet counts in it are a planning rule of thumb, not a measurement. What we did measure: on our self-service Euro accounts the crypto vertical as a whole ran at €1.91 CPM, 0.53% CTR and €0.358 per click (821k impressions, 3 October 2026), and across all account types campaigns with a crypto-worded creative ran at 1.95% CTR with 1.1% declined. ## Table of Contents 1. [1. Why Telegram for Crypto?](#why-telegram) 2. [2. Cabinet Types for Crypto](#cabinet-types) 3. [3. Moderation & Compliance](#moderation) 4. [4. Scaling from $1K to $100K](#scaling) 5. [5. Multi-Account Strategy](#multi-account) 6. [6. Performance Benchmarks](#benchmarks) 7. [7. ADSLY for Crypto Teams](#adsly-crypto) 8. [8. Pricing & Getting Started](#pricing-cta) 9. [9. FAQ](#faq) ## 1. Why Telegram for Crypto? A large share of Web3 advertising already runs on Telegram — on our accounts alone, 68,944 campaigns carried a crypto-worded creative. Three things make that structural rather than fashionable: over 1 billion monthly active users (Pavel Durov, March 2025), wallets and TON Mini Apps inside the same app, and ad guidelines that do not single crypto out. The law of each country you target still applies, and it stays the advertiser's responsibility. ### Over 1 billion users, crypto built in Telegram has over 1 billion monthly active users (Pavel Durov, March 2025). There is no reliable public figure for how many of them use crypto, so we do not quote one. What is certain is that wallets and TON Mini Apps live inside the same app, and that when you target crypto channels your ads reach people who already follow the market. You are not educating people about what a blockchain is. You are reaching people who have wallets, who follow crypto channels, who are actively looking for the next protocol to try. ### Native TON integration TON is built into Telegram: users can hold TON in a wallet inside the app, pay with crypto and open decentralized applications as Mini Apps. For crypto advertisers this removes a conversion barrier — platform switching. A user sees your ad, taps through, and can use your product without leaving Telegram: no browser-extension popup, no separate wallet app to connect. ### Crypto-friendly when others are not Crypto advertising policy by platform, as published (checked 3 October 2026) | Platform | Crypto Policy | Whale-Friendly? | | --- | --- | --- | | **Telegram Ads** | Not named in the ad guidelines; every ad is moderated | Several cabinets can run side by side | | Google Ads | Limited circumstances, with or without certification | Certification where Google requires it | | Meta (Facebook / Instagram) | Written permission for exchanges, lending and trading; none for education, news, NFTs | A licence or registration has to be submitted | **Key point:** We do not publish a cross-platform price comparison — we measure Telegram Ads only (see the benchmarks in section 6). The policy rows come from [Telegram's ad guidelines](https://ads.telegram.org/guidelines), [Google Ads](https://support.google.com/adspolicy/answer/2464998) and [Meta](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/cryptocurrency-products-and-services) (updated 16 April 2026). For large advertisers, what matters on Telegram is that cabinets are not capped in number and can be funded in crypto. ## 2. Cabinet Types for Crypto Understanding cabinet types is foundational for any serious crypto advertising operation on Telegram. Each type has distinct moderation, pricing, and targeting characteristics that determine how you structure your spend. Cabinet comparison for crypto whale advertisers. Approval and review time are measured on accounts we operate, all niches (3 October 2026; review time September 2026) | Feature | TON Cabinet | Euro Cabinet | Stars Cabinet | | --- | --- | --- | --- | | **Payment** | TON cryptocurrency | EUR (fiat) | Telegram Stars | | **Min deposit** | Self-serve: minimum CPM 0.1; via Adsly: ad budget from €1,000 (crypto) | Via Adsly: ad budget from €1,000 (crypto) | Not opened through Adsly | | **Declined ad escalated to a human** | No | Yes, through Adsly | No | | **Approval rate (all niches)** | 86.8% | 95.6% | 99.9% | | **Review time** | Over 98% within 3 hours | Over 98% within 3 hours | Over 98% within 3 hours | | **Country, language and topic targeting** | Yes, since 22 Aug 2026 (not served in RU/UA/IL/PS) | Yes | Yes, since 22 Aug 2026 | | **Channel targeting** | Yes | Yes | Yes | | **Best for whales?** | Telegram destinations only; not served in RU/UA/IL/PS | Primary spend vehicle: every destination, every available country, human escalation | Channel owners spending earned Stars | ### Recommendation: Euro World accounts as the primary spend vehicle For whale crypto advertisers, the optimal strategy is clear: - **Euro cabinets (most of the spend):** Your primary workhorse. Every new Euro account is a World account — every available country, chosen per campaign — and the ad can lead to a website as well as to a channel, a bot or a Mini App. Through Adsly it is paid in any cryptocurrency, and a declined ad goes to a human through our direct line to Telegram moderation. Review is quick on every cabinet type: over 98% of the campaigns we timed had a decision within three hours. A crypto Euro cabinet opened through Adsly starts from an ad budget of €1,000. - **Stars cabinets (only if your channel earns Stars):** 99.9% of reviewed Stars ads were approved on our accounts, the highest of the three. But Stars is not a general budget line: only channel and bot owners can spend the Stars their channel or bot earned, on ads for that same channel or bot. - **TON cabinets (for comparison):** Telegram destinations only — no external website, no in-stream video, no human escalation of a declined ad — and TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. Since 22 August 2026 TON and Stars use the same country, language and topic form as Euro, so targeting is no longer a difference. **Why Euro:** We have no measured CPA difference between advertisers on one cabinet type and on several, and no measurement showing that an ad declined on one type passes on another. The reason is coverage: one Euro account reaches every destination and every available country. ## 3. Moderation & Compliance Moderation is where most crypto advertisers lose time and money. At the $10K+/month level, moderation efficiency is not a nice-to-have — it directly impacts your ability to launch, iterate, and scale. Here is how the top spenders handle it. ### What gets approved #### Usually Approved - Feature-focused copy: "Trade 500+ pairs with zero maker fees" - Utility messaging: "Swap tokens across 15 chains in one click" - Social proof: "Trusted by 5M+ users in 180 countries" - Educational framing: "Learn DeFi strategies from pro analysts" - Security focus: "Non-custodial. Your keys, your coins." #### Auto-Declined - Guaranteed returns: "Earn 100% APY guaranteed" - Price predictions: "This token is going 100x" - Urgency + finance: "Last chance before the pump!" - Unverifiable claims: "#1 exchange in the world" - Specific profit promises: "Make $5K/month trading" ### Moderation Expertise: the text variation strategy The single most impactful tactic for whale crypto advertisers is having moderation expertise in high-risk niches. Here is how it works: 1. **Prepare multiple text variations** for each campaign before launch. Each variation conveys the same core message but with different phrasing, word choices, and sentence structures. 2. **Submit variation #1.** If approved, run it. If declined, quickly recreate with an alternative variation. 3. **Iterate through variations** until one passes. Multiple well-crafted variations significantly improve your approval rate for initially declined ads. 4. **Learn from approvals.** When a variation passes, analyze which specific phrases worked. Feed this back into your template library. ADSLY's AI text generation helps you create these variations quickly, rewording flagged phrases while preserving your core message. Bulk campaign tools let you recreate declined campaigns efficiently. **What we have measured:** Across all niches on accounts we operate, 99.9% of reviewed ads end up approved on Stars, 95.6% on Euro and 86.8% on TON (3 October 2026). We do not publish a crypto-only approval rate. Crypto copy has more ways to be declined than the average ad, so every variation you prepare in advance saves a rewrite and a resubmission. ### Cabinet-specific compliance tips #### TON Cabinets - AI moderation is keyword-sensitive. Avoid: "guaranteed," "profit," "APY" + numbers, "investment returns." - Use possibility language: "participate in rewards" instead of "earn rewards." - TON ads are reviewed automatically, and a decline there has no one to appeal to — fix the text and resubmit. #### Euro Cabinets - Euro ads are reviewed by people, who read context, not just keywords — and a declined ad can be escalated through Adsly. - Always add a risk disclaimer: "Crypto involves risk. Do your own research." - Review is as quick as on the other types — over 98% of the campaigns we timed in September 2026 had a decision within three hours — but still submit ads ahead of launch dates. #### Stars Cabinets - Open only to channel and bot owners spending Stars their channel or bot earned, on ads for that same channel or bot. - 99.9% overall approval rate — crypto content still needs basic compliance but has the widest margin. - Not something to plan a crypto campaign around: we do not open Stars cabinets, and you cannot buy Stars to advertise an outside project. ## 4. Scaling from $1K to $100K Scaling Telegram Ads for crypto is not about throwing more money at the same campaigns. It is a phased process where each stage requires different infrastructure, tools, and operational approaches. #### Phase 1: Test ($1K–$5K/month) — 5 campaigns Run 5 campaigns across 2–3 cabinets. Test 10–15 ad copy variations targeting 10–20 channels. Goal: identify your best-performing copy, channels, and cabinet type. Budget: $50–$100/day. Timeline: 2–3 weeks. At this phase, manual management is still feasible. #### Phase 2: Validate ($5K–$20K/month) — 20 campaigns Scale winning campaigns from Phase 1. Expand to 20 active campaigns across 5–10 cabinets. Target 50–100 channels. Introduce A/B testing for ad copy at scale. Budget: $200–$700/day. At this phase, you need automation rules — auto-pause underperformers, auto-scale winners. Manual management breaks down at 20+ campaigns. #### Phase 3: Scale ($20K–$50K/month) — 50+ campaigns Full multi-cabinet operation. 50+ active campaigns across 10–25 cabinets. Target 200+ channels. Implement IF/THEN automation rules: "If CTR drops below 1%, pause campaign." "If CPC exceeds $0.50, reduce CPM by 10%." Budget: $700–$1,700/day. You need a management platform — native Telegram Ads Manager cannot handle this volume. #### Phase 4: Full Automation ($50K–$100K+/month) — 100+ campaigns Full automation with IF/THEN rules and managed service. 100+ campaigns across 25–40 cabinets. Automation rules handle CPM optimization, performance monitoring, and campaign management. Human oversight shifts from daily management to weekly strategy review. Budget: $1,700–$3,500+/day. We do not publish a measured CPA gap between manual and automated management; at this scale managing by hand is simply no longer possible. **Scaling rule of thumb:** Every time you 2x your Telegram Ads budget, you need to 2x your number of cabinets and 3x your number of ad variations. Scaling without expanding your infrastructure leads to campaign fatigue, rising CPMs, and declining CTRs. ## 5. Multi-Account Strategy At large budgets, running several cabinets is a practical choice rather than a requirement. Here is the reasoning behind the 10–40 range this playbook uses — a planning rule of thumb, not a count of what other advertisers do — and how to manage the complexity. ### Why whales run multiple cabinets 1. **Risk distribution.** If one cabinet gets flagged, suspended, or rate-limited, your other cabinets continue running. At $50K+/month, a 24-hour downtime on a single cabinet can cost thousands. Multiple cabinets eliminate single points of failure. 2. **Budget isolation.** Separate budgets for different campaigns, products, or markets. A DeFi campaign failure does not drain your NFT promotion budget. Each cabinet has its own spend cap and billing. 3. **A/B testing at scale.** Run the same ad copy across several cabinets simultaneously. Compare performance for the same message across accounts. Run different CPM bids across cabinets to find the optimal price point. 4. **Coverage.** Every Euro World account reaches every available country and every destination — websites, channels, bots and Mini Apps — so more accounts add capacity without gaps. TON, by contrast, links only to Telegram destinations and is not served in Russia, Ukraine, Israel or Palestine. 5. **Separate reporting.** One cabinet per product or market keeps spend, CPM and CTR readable without filters — and the Pro Panel still shows them side by side. ### Cabinet count by monthly spend Recommended cabinet count by monthly spend — a planning rule of thumb, not a measurement | Monthly Spend | Recommended Cabinets | Cabinet Mix | Management Approach | | --- | --- | --- | --- | | $1K–$5K | 2–5 | Euro World accounts | Manual + basic rules | | $5K–$20K | 5–15 | Euro World accounts, split by product or market | Automation rules required | | $20K–$50K | 15–25 | Euro World accounts, split by product or market | Platform + managed service | | $50K–$100K+ | 25–40 | Euro World accounts, split by product or market | Full automation + dedicated manager | **Operational reality:** Managing 10+ cabinets through the native Telegram Ads Manager is impractical. Each cabinet requires a separate login, separate campaign setup, and separate monitoring. A platform like ADSLY consolidates all cabinets into a single dashboard with bulk operations — edit 100+ campaigns in one click, apply automation rules across all cabinets simultaneously. ## 6. Performance Benchmarks We publish one measured price for crypto, and it is for the vertical as a whole: self-service Euro accounts, all countries blended, measured on 3 October 2026. Crypto vertical on self-service Euro accounts, all countries blended (3 October 2026) | Metric | Crypto vertical, measured | | --- | --- | | **CPM** | €1.91 | | **CTR** | 0.53% | | **Cost per click** | €0.358 | | **Impressions measured** | 821k | That row covers crypto as a whole — exchanges, DeFi, NFT, wallets, token launches and GameFi together. We do not publish benchmarks by crypto sub-niche: the base is too thin to split honestly. It is also a euro figure: TON accounts are billed in TON, and a TON price is not converted into euros. Across all account types, campaigns with a crypto-worded creative — 68,944 campaigns, 128.5M impressions — ran at 1.95% CTR with 1.1% declined; those leading to a channel at 2.08% with 0.8% declined, those leading to a bot at 1.39% with 3.6% declined (3 October 2026; click-through rates leave out campaigns above 25% CTR). ### Approval and review time Share of reviewed ads that end up approved, all niches, accounts we operate (3 October 2026) | Account type | Approved | | --- | --- | | Stars | 99.9% | | Euro | 95.6% | | TON | 86.8% | These figures cover all niches. We do not publish approval rates for crypto alone or for crypto sub-niches. Over 98% of the 13,199 campaigns we timed in September 2026 had a moderation decision within three hours, on Stars, TON and Euro alike. We do not publish a decline-recovery rate — we have no measurement behind one. What the product does: Recreate re-submits a declined ad every hour until it is approved, and AI Recreate writes a new compliant text for each attempt. ## 7. ADSLY for Crypto Teams At $10K+/month, you are past the point where the native Telegram Ads Manager is sufficient. Here is what ADSLY provides specifically for crypto advertising operations: ### Bulk management Manage all your cabinets — TON, Euro, and Stars — from a single dashboard. Edit 100+ campaigns in one click: change CPM bids, update texts and links, pause or resume in bulk. Fast copy duplicates a winning campaign up to 100 times in one click, and Bulk Create builds every combination of your texts, links and channels in one pass. For a crypto team running 20+ cabinets, this removes hours of daily manual work. ### Automation rules Set IF/THEN rules that run 24/7 across all your cabinets. Examples that crypto advertisers use: - "If CTR drops below 1% for 6 hours, pause campaign and notify team." - "If CPC exceeds $0.40, reduce CPM bid by 10%." - "If campaign spends $500 with zero joins, pause immediately." - "If ad gets declined, recreate with alternative text variation." ### AI Text Generation ADSLY's AI text generation helps crypto teams create compliant ad copy variations quickly. Generate multiple variations tailored to crypto-specific moderation rules, iterate on declined campaigns with fresh text, and leverage moderation expertise in high-risk niches. ### Team access for media buyers Give your media buying team role-based access to specific cabinets. Multiple team members can work simultaneously without stepping on each other's campaigns. Activity logs track every change. This is essential for crypto teams with 2+ media buyers managing different market segments or product lines. ### Hourly analytics Crypto markets move fast, and so does ad performance. ADSLY provides hourly performance data — not daily. See CPM, CTR, CPC, and join rates broken down by hour, by cabinet, by channel. Identify performance drops within hours instead of days. Export data for your BI tools. ## 8. Pricing & Getting Started ### Built for multi-cabinet crypto operations ADSLY's Agency plan includes 10 cabinet accounts, bulk management, automation rules, and AI text generation — everything whale crypto advertisers need to scale from $10K to $100K+/month. [Chat on Telegram](https://t.me/adsly_pro) [View Pricing](/#pricing) Managed service available at $1,000/month + 10% of ad spend. All crypto niches accepted. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account covering every available country. All 3 cabinet types (TON, Euro, Stars). AI text generation. Automation rules. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## 9. Frequently Asked Questions ### Is crypto advertising allowed on Telegram Ads? Yes. Telegram's ad guidelines do not mention crypto; what they prohibit is deceptive financial offers such as guaranteed returns. Meta requires written permission for exchanges, lending and trading platforms, and Google allows crypto ads only in limited circumstances. Across all niches on accounts we operate, 99.9% of reviewed ads end up approved on Stars, 95.6% on Euro and 86.8% on TON (3 October 2026); we do not publish a crypto-only approval rate, but across all account types 1.1% of campaigns with a crypto-worded creative were declined. ### What is the minimum budget for crypto Telegram Ads? Telegram's self-serve page sets a minimum CPM of 0.1 and names no minimum budget. Through Adsly, a Euro cabinet for crypto starts from an ad budget of €1,000 plus the account commission; the order form shows the exact total. As a working estimate, plan at least $500–$1,000 for initial testing across 5–10 ad variations, and about $5K/month before you scale — enough variations across enough channels for the numbers to mean something. The $10K–$100K/month range and the 10–40 cabinets in this playbook are planning figures, not a measurement. ### Which cabinet type is best for crypto? For high-spend crypto projects, Euro cabinets are the primary choice. Every new Euro account is a World account — every available country, chosen per campaign — and it does what TON does not: an external website as the destination, in-stream video, a declined ad escalated to a human through Adsly, and delivery in Russia, Ukraine, Israel and Palestine. Through Adsly it is paid in any cryptocurrency. Country, language and topic targeting has been the same on all three types since 22 August 2026. Stars has the highest approval rate (99.9% overall), but only channel and bot owners can spend Stars, and only those their channel or bot earned. ### How do I handle declined crypto ads? The most effective strategy is to prepare multiple text variations of each ad before launch using AI text generation. When an ad is declined, quickly recreate with an alternative variation. Key rewriting principles: replace guaranteed returns with possibility language ("participate in rewards" instead of "earn 15% APY"), remove specific price predictions, add risk disclaimers for Euro cabinets, and avoid urgency manipulation. ### Can I target specific crypto communities? Yes. Channel-based targeting is the primary targeting method on Telegram Ads. You select specific Telegram channels where your ads appear — crypto news channels, DeFi discussion groups, NFT communities, blockchain developer channels, and trading communities. Since 22 August 2026 all three cabinet types can also target users by country, language and topic, so channel targeting can be combined with audience targeting on TON and Stars as well as on Euro. ### How many cabinets should a crypto project run? As a planning rule of thumb, not a measurement: 2–5 cabinets at $1K–$5K/month, 5–15 at $5K–$20K/month, 15–40 at $20K–$100K+/month. Several cabinets give you risk distribution (if one is suspended, the others continue), budget isolation between campaigns, parallel A/B testing, and every available country on each Euro World account. ADSLY's Agency plan includes 10 cabinet accounts with bulk management, and extra slots can be added. ### Ready to scale crypto ads on Telegram? Whether you manage campaigns yourself or use our managed service, ADSLY gives whale crypto advertisers the infrastructure to scale. Multi-cabinet management, automation rules, AI text generation, and hourly analytics — built for $10K–$100K+/month operations. **Cabinet routes for crypto:** - [Open a Euro Cabinet](/cabinet/) — a World account: every available country, chosen per campaign; external URL landings OK. For crypto: ad budget from €1,000 plus the account commission; the order form shows the exact total. - [Open a TON Cabinet via Adsly EU entity](/ton-cabinet/) — the same country, language and topic targeting as Euro since 22 August 2026, Telegram destinations only (channels, bots, Mini Apps), not served in Russia, Ukraine, Israel and Palestine. For crypto: ad budget from €1,000 plus the account commission; the order form shows the exact total. - [TON Cabinet Getting Started](/guides/ton-cabinet-getting-started/) — full operational guide for TON funding, conversion mechanics, moderation. [Start Free Trial](/login?tab=register) 3-day Pro trial on sign-up. No credit card required. --- ## Telegram Ads Enterprise Pricing: Plans for Agencies & Large Advertisers URL: https://adsly.pro/guides/telegram-ads-enterprise-pricing/ Date: 2026-04-08 Tags: Pricing & Plans What Adsly Pro Panel costs at scale: Free, Pro $129/month, Agency $229/month for 10 accounts, extra slots $19/month, 10–30% off longer periods. Managed service is $1,000/month plus 10% of ad spend. There is no separate enterprise tier. ## Pricing Tiers Overview Adsly has no separate "Enterprise" plan with a price of its own. Large advertisers and agencies use the Agency plan and add account slots, and the cost per account falls with every slot. Three plans exist. The last row is not a fourth plan — it shows what Agency costs once it has grown to 50 accounts. | Plan | Price | Accounts | Team Members | Best For | | --- | --- | --- | --- | --- | | **Free** | $0 | — | 1 | Looking around: up to 10 campaigns, no automation rules | | **Pro** | $129/mo | 3 (+$19/mo per extra slot, up to 10 extra) | 1 | One person running their own accounts | | **Agency** | $229/mo | 10 (+$19/mo per extra slot) | 30 (3 per slot) | Agencies and teams | | **Agency with 50 accounts** | $989/mo | 50 | 150 | Large agencies | Paid plans work with all three Telegram Ads account types — Euro, TON and Stars — and paying for 3, 6 or 12 months at once takes 10%, 20% or 30% off. ## Slot Economics for Large Agencies The Agency plan includes 10 accounts. Each extra slot costs $19/month and adds three team seats, so the cost per account keeps falling as the list grows. Seats grow in step with slots: three per slot, pooled across the agency. | Total Accounts | Monthly Cost | Cost per Account | Team Seats | | --- | --- | --- | --- | | **10** (included) | $229 | $22.90 | 30 | | **25** | $514 | $20.56 | 75 | | **100** | $1,939 | $19.39 | 300 | At any size it is the same product: one dashboard, bulk operations, automation rules and analytics across every account you connect. ## What's Included at Every Level Every paid plan comes with the set below; Free covers up to 10 campaigns without automation rules: - **Unified dashboard** — Euro, TON and Stars accounts in one interface - **Hourly analytics** — CPM, CTR, CPC and spend recorded every hour, not only per day - **Bulk operations** — change CPM, pause or restart 100+ campaigns in one click - **IF/THEN rules** — for example, "if CTR drops below 0.3%, pause the campaign" - **AutoCPM, AI text generation and AI Recreate** — bids adjusted from visibility checks, ad texts drafted by AI, declined ads re-submitted with a new text - **Campaign groups and account folders** — organise by client, product or strategy - **All 3 account types** — Euro, TON and Telegram Stars - **English + Russian interface** — switched in one click The difference between plans is scale: how many accounts you connect and how many people can work in them. ## Managed Service Option If you would rather have Telegram Ads run for you, Adsly offers a managed service. **Pricing:** $1,000 per month plus 10% of ad spend (20% in high-risk niches). The percentage always applies, and the ad budget is always yours. **What's included:** - Strategy, media plan and budgeting - Creatives and ad texts - Channel selection - Getting ads through moderation, high-risk niches included - Daily work on CPM, bids and rules - Scaling on the channels that perform - Reporting in CSV, PDF or Excel It suits a team that wants results from Telegram Ads without building the expertise in-house. ## Break-Even: A Working Estimate This is an illustration, not a measurement — we have not measured how many hours Pro Panel saves. Replace the first two rows with your own figures. The plan prices in the lower rows are fixed; the time and the hourly cost are yours to change. | Input | Example | | --- | --- | | Time spent on manual management per day (your estimate) | 2 hours | | What an hour of that time costs you (your figure) | $30 | | Cost of that time per month, 30 days | **$1,800** | | Agency plan, 10 accounts | $229 | | Agency plan, 50 accounts | $989 | | Agency plan, 100 accounts | $1,939 | Break-even is the plan price divided by what an hour costs you. At $30 an hour the plan has paid for itself once it saves about 8 hours a month at 10 accounts, 33 hours at 50 and 65 hours at 100. ## What Large Teams Get There is no enterprise tier to unlock. What a large team actually uses is already in the Agency plan or available on request: - **Onboarding help** — bringing 50 or more accounts? We help connect them and set up the team. - **Per-account roles** — Manager or Viewer for every member on every account, plus three optional permissions the owner can switch on. - **API and postbacks** — API keys on Pro and Agency for your own reporting; inbound postbacks put leads, purchases and revenue into the campaign table and into rules. - **White Label** — only for people opening their own agency and reselling accounts or the panel to their own clients under their own brand. Terms are discussed with a manager and are not published. [Message @adsly_pro](https://t.me/adsly_pro) to plan a large-scale rollout. ## How Slot Upgrades Work **1. Buy additional slots** — each slot costs $19/month and adds one account: up to 10 extra on Pro, while Agency (10 accounts included) keeps scaling at the same $19 per slot. **2. How it is charged** — on Agency the slot is charged in full and your subscription end date moves out to match what you paid. On Pro an extra slot bought mid-period is charged pro rata for the days left. **3. Minimum guarantee** — an Agency slot purchase always adds at least one day to the subscription, even when bought right before renewal. **4. Downgrades** — if you need fewer slots, the reduction is scheduled for your next renewal. You keep full access until then. There is no commitment per slot: add them when you take on clients, drop them when projects end. **Ready to scale your Telegram Ads agency?** ADSLY manages 500,000+ campaigns — and a Euro cabinet opens for any country. All 3 cabinet types. IF/THEN automation. Bulk operations. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Can I upgrade or downgrade my plan anytime? Yes. Upgrades take effect as soon as the payment arrives. Downgrades are scheduled for your next renewal date, so you keep full access until then. ### Is there a free trial? Yes. Every new login gets 3 days of Pro with full access to Pro features and nothing to pay up front. After the trial you can stay on Free or choose Pro ($129/mo) or Agency ($229/mo). ### What payment methods do you accept? Any cryptocurrency — USDT, BTC, ETH, TON and others. ### Can I pay annually? Yes. Pro and Agency can be paid for 3, 6 or 12 months at once — 10%, 20% and 30% off respectively. ### What happens when my subscription expires? Your login moves to the Free plan. Campaigns keep running in Telegram and no data is deleted, but automation rules stop and Free allows up to 10 active campaigns. Renew Pro ($129/mo) or Agency ($229/mo) to get everything back. ### Is there a setup fee? No. Self-service plans have no setup fee, and the managed service has no separate setup charge either: it is $1,000 per month plus 10% of ad spend (20% in high-risk niches). --- ## Telegram Ads for Finance & Fintech: Complete Advertising Guide URL: https://adsly.pro/guides/telegram-ads-for-finance-fintech/ Date: 2026-04-08 Tags: Industry Guide How banks, fintech apps, trading and investment services advertise on Telegram: what Telegram's ad rules allow, the finance figures we have measured — forex €1.88 CPM, crypto €1.91 CPM on Euro accounts — plus targeting, account types and minimum budgets. ## Why Telegram for Finance? Telegram has over 1 billion monthly active users (Pavel Durov, March 2025), and its ads appear inside channels and bots that people chose to follow — trading, investing, business news and personal finance channels among them. You can buy those placements channel by channel, or target users by country, language and topic. The rules are lighter than on the largest platforms, but they are not absent. Google requires advertisers of financial services to complete a verification process in some locations, including the licences they hold ([Google Ads: Financial products and services](https://support.google.com/adspolicy/answer/2464998)). Telegram's [ad guidelines](https://ads.telegram.org/guidelines) have no such verification step; what they do is prohibit specific things — payday and short-term loans, get-rich-quick offers, investment with a guaranteed return — and require that the terms of a paid product are explicit. We do not publish a price comparison with Google or Meta for finance: we have no measurement of our own on those platforms. ## Finance Sub-Verticals on Telegram Ads Finance on Telegram is several different products, with different rules and, through Adsly, different minimum budgets. The minimum ad budget for a Euro account is €500 for banking, payments, insurance, lending and forex, and €1,000 for crypto and for stocks and investing. **Banking & neobanks** — Revolut, Wise, N26-type apps promoting multi-currency accounts, low-fee transfers and digital banking. Minimum ad budget for a Euro account: €500. **Trading platforms** — Forex, stocks and crypto trading, including copy-trading and social trading. Forex starts at €500; stocks, brokerage and crypto start at €1,000. **Investment services & robo-advisors** — Wealth management, automated portfolios and passive investing. Minimum €1,000. Telegram's rules prohibit offers of investment with a guaranteed return, so the copy describes the service and never the outcome. **Insurance & lending** — Insurtech, consumer credit and micro-lending. Minimum €500. Telegram's guidelines name payday loans, cash loans and short-term loans as prohibited, so both the product and the wording matter here. **Payment processors & wallets** — Payment gateways and P2P transfer services start at €500. Crypto wallets count as crypto: €1,000. **Financial education & courses** — Trading courses, investing bootcamps and financial literacy programs. The minimum follows the subject taught: €1,000 for a crypto or investing course, €500 for a forex course. ## Performance Benchmarks We have no measured figure for fintech as a whole, nor for banking, lending, insurance or payments separately. The two finance verticals we can separate in our data are forex and crypto, both on self-service Euro accounts with all countries blended (3 October 2026). | Vertical | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | **Forex** | €1.88 | 1.89% | €0.102 | 418k | | **Crypto** (all sub-niches together) | €1.91 | 0.53% | €0.358 | 821k | | **All Euro campaigns**, every niche | €2.97 | 0.85% | — | 257.7M | The all-niche row is the Euro average measured on 7 September 2026. Both vertical rows stand on a thin base, so read the impressions column before you plan on them. We publish no cost per signup or per funded account: Telegram counts channel joins and bot starts as "actions", and everything after the click has to be measured on your side with postbacks. The country you target moves the price more than the niche does — see the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Moderation for Financial Ads Telegram's ad guidelines do not ask a financial advertiser for a licence, but they prohibit specific products and specific wording. Across all niches, 99.9% of reviewed ads end up approved on Stars accounts, 95.6% on Euro and 86.8% on TON (3 October 2026), and over 98% of the 13,199 campaigns we timed had a decision within three hours (September 2026). We publish no approval rate for finance on its own. **What the guidelines prohibit (sections 5.7 and 5.4):** payday loans, cash loans and short-term loans; get-rich-quick offers, pyramid schemes and multilevel marketing; offers of investment with a guaranteed return and claims of insider tips; concealing the fees, terms or payment deadlines of a paid product; unsupported superlatives such as "highest incomes" or "best company"; and addressing the viewer's financial situation ("Looking to pay off high debt?"). **What that leaves room for:** banking apps, payments, insurance, trading platforms, investment services and financial education, described factually. **Tips for approval:** 1. Carry the risk disclaimer your regulator requires — "Capital at risk", "Past performance does not guarantee future results" — on the destination page, and in the ad itself where 160 characters allow. 2. Link to a working page with terms, privacy policy and regulatory information. Telegram reviews the destination as well as the text. 3. Avoid superlatives ("best", "guaranteed", "risk-free") in ad copy. 4. For regulated products, state your licence or registration number on the destination. 5. Do not count on a Stars account as a way around moderation: only channel and bot owners can spend Stars their channel or bot earned, on ads for that same channel or bot. ## Targeting Strategies Since 22 August 2026 every account type — Euro, TON and Stars — uses the same targeting form: countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search. **Channel targeting:** Trading and market-analysis channels, business news, financial education, investing communities and personal finance channels. Write the ad in the language of the channel you target: Telegram's guidelines require the two to match. **Topic targeting:** The topic list includes "Economy & Finance", "Investments", "Cryptocurrencies" and "Business & Entrepreneurship". Combine a topic with a country when the product is licensed only in certain markets. **Country targeting:** For a regulated product, target only the countries where you are allowed to offer it. TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. **Cross-vertical targeting:** Tech startup channels, entrepreneurship communities and freelancer channels are worth testing next to the finance channels. Judge them on your own numbers — we have no measured comparison. **In the Pro Panel:** the campaign builder takes several ad texts, links and channels and creates every combination in one pass, so a channel list becomes a set of campaigns without manual copying. ## Account Type Recommendations The account type decides where your ad can lead and which countries it reaches, not who you can target. **Euro account** — The fit for most finance products, because the ad can link to an external website: a bank, a broker, an insurer. Also Euro-only: in-stream video, a custom button and human escalation of a declined ad through Adsly. It also covers Russia, Ukraine, Israel and Palestine, where TON-funded ads are not served. It opens in 2 business days as a World account — every available country, chosen per campaign — with no KYC and payment in any cryptocurrency. **TON account** — Telegram destinations only: channels, bots and Mini Apps. Products that live inside Telegram, such as a wallet bot, a trading Mini App or a signals channel, run on a Euro World account too, with every available country and human escalation of a declined ad. **Stars account** — Not open to everyone: only channel and bot owners can spend Stars their channel or bot earned, on ads for that same channel or bot. If that is you, approval there is the highest we measure (99.9%, all niches); for a bank or a broker it is not an option. Every account we open comes with access to the account itself on ads.telegram.org and to the Adsly Pro Panel. ## Scaling Finance Campaigns The plan below is a working outline, not measured data: the right budgets depend on your product and your country. We also have no hour-of-day or day-of-week performance data to offer — use the hourly analytics on your own campaigns to find your hours. **Phase 1 — Test:** Start with the account minimum — €500, or €1,000 for crypto and for stocks and investing. Run a handful of channels, or one topic-and-country audience, with 3–5 ad variations, and set up postbacks before the first impression. **Phase 2 — Optimize:** Move budget to the channels and texts that bring signups at a cost you accept. Pause the rest. Test channels similar to the ones that worked. **Phase 3 — Scale:** Widen to more channels and more countries. In the Pro Panel, IF/THEN automation rules pause campaigns that exceed your target cost, Recreate re-submits declined ads, Auto CPM adjusts bids, and bulk edit changes hundreds of campaigns at once. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account covering every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Is financial advertising allowed on Telegram? Yes, within Telegram's ad guidelines: banking, payments, insurance, trading and investment services can advertise, while payday and short-term loans, get-rich-quick offers and investment with a guaranteed return are prohibited. Across all niches, 95.6% of reviewed ads end up approved on Euro accounts and 86.8% on TON (3 October 2026). ### What disclaimers are required for finance ads? Telegram requires that the terms of a paid product are explicit and easy to understand, and prohibits concealing fees, terms or payment deadlines. Risk warnings such as "Capital at risk" come from your regulator, not from Telegram — carry the ones your licence requires, and never promise a guaranteed return. ### What is the minimum budget for finance ads? Through Adsly, a Euro account starts at a €500 ad budget for banking, payments, insurance, lending and forex, and at €1,000 for crypto and for stocks and investing. That is the account minimum, not a recommended test size. ### Which Telegram channels should I target? Trading and market analysis, business news, financial education and investing communities — or the topics "Economy & Finance", "Investments" and "Cryptocurrencies" combined with a country. The ad language has to match the language of the channel. ### How do I handle compliance across countries? Target only the countries where you may offer the product: every account type has country targeting since 22 August 2026. Use a Euro account when the ad has to lead to your website, and put the disclosures each country requires on the destination page. ### Can I advertise crypto trading on Telegram? Yes. Telegram's guidelines contain no crypto certification scheme; they prohibit guaranteed-return and get-rich-quick claims. The crypto vertical as a whole measured €1.91 CPM and 0.53% CTR on our self-service Euro accounts (821k impressions, 3 October 2026). A crypto Euro account starts at a €1,000 ad budget. --- ## Telegram Ads Multi-Account Dashboard URL: https://adsly.pro/guides/telegram-ads-multi-account-dashboard/ Date: 2026-04-08 Tags: Multi-Account Run many Telegram Ads accounts behind one ADSLY login: account folders, analytics across all accounts, bulk actions and per-account team access. Euro, TON and Stars; slots are added as you grow. Agencies, media buyers and larger advertisers rarely run Telegram Ads from a single account. The ADSLY Pro Panel puts every account you connect — Euro, TON and Stars, from Telegram Ads or from Adstat — behind one login, with folders, analytics across all accounts, bulk actions and per-account team access. There is no ceiling on the number of accounts: a plan includes a set of slots and more are added one at a time. ## The Problem: Managing Multiple Telegram Ads Accounts Telegram's interface handles several accounts as long as they sit under one Telegram login. [Telegram's getting-started guide](https://ads.telegram.org/getting-started) (checked in October 2026) says the platform "allows you to be simultaneously logged in to multiple organizations, as well as your personal ad account", and that you change between them with the "Switch to …" menu under your name. The trouble starts when the accounts do not sit under one login: a client's account, an account opened for a separate project, accounts held by different teammates. Each of those is its own Telegram session, which means signing out and in again or keeping a browser profile per account. The usual workaround is a set of Chrome profiles or an anti-detect browser, plus a spreadsheet of balances and spend that someone updates by hand. Even under one login, the guide describes no combined statistics for several accounts and no roles. Linking a group or channel as an organization "gives all admins of that chat the ability to manage advertisements created by the organization" — access follows the chat's admin list, and no read-only level is described. ## The Solution: One Dashboard for All Accounts Connect each account to ADSLY once — by confirming a request in Telegram, through the browser extension, with a session token, or with an Adstat login for Adstat-sourced accounts. From then on it opens from the dashboard in one click, whichever Telegram login it belongs to. The dashboard lists every account with its balance in its own currency and its count of active, in-review, declined, stopped and on-hold campaigns. **Sync All** refreshes every account at once, and **Recent Activity** shows the latest status, budget and automation changes. Inside an account you get the full campaign manager: creation, bulk edits, rules, Auto CPM, analytics and export. Nothing about the account changes on Telegram's side — it keeps its own balance, currency and billing. ## Key Features for Multi-Account Management ### Instant Account Switching Every connected account is on the dashboard, and the campaign manager has an account switcher with search. Picking an account opens its campaigns without another Telegram sign-in. **Folders** turn a long list into tabs — "Client A", "Tests" — with a colour for each: drag an account onto a tab or assign it from its row, and star one folder so the dashboard opens on it. ### Cross-Account Analytics **Analytics** opens on **All Accounts**: views, clicks, CTR and actions added up across every account you can access, with charts down to one hour for the last 30 days. Spend is shown per currency, because Euro, TON and Stars accounts are billed differently and their totals cannot be added. The Top Campaigns table shows which account each campaign belongs to, and a filter narrows everything to one account. ### Bulk Campaign Editing in Every Account Inside an account, select campaigns by checkbox, by filter or with Select All and change CPM, budget, status, title or text in one action; copy, recreate, attach rules, export or delete the same way. A selection belongs to one account. For the same change in five accounts you repeat the action five times, switching accounts from the manager. ### Team Access Control On the Agency plan you invite teammates with one-time invite links and give each of them, per account, one of three levels: **Viewer** (campaigns and statistics only), **Manager** (full access to manage campaigns) or no access. The **Access Matrix** shows every teammate against every account on one screen. Separate switches decide whether a teammate may add accounts, invite others or share the accounts they manage. ### IF/THEN Automation Rules Rules attach to a campaign, a group or a whole account and are checked after each hourly sync. Examples: if CPM over the last 6 hours exceeds your threshold, pause the campaign; if spend passes a limit, pause; if CTR falls below target, notify — the event lands in the hourly digest and nothing is changed. A rule saved as a draft lives on your ADSLY login, and **Apply to cabinets** copies it into every account you tick, where it runs as that account's own rule. ### Status Counts for Every Account For each account the dashboard shows how many campaigns are active, in review, declined, stopped and on hold. A declined count tells you which account needs attention before you open it; inside the account, filter the table by status to get the declined ads themselves. ## Native Telegram Ads UI vs ADSLY The native column follows Telegram's getting-started guide as checked in October 2026; "not described" means the guide does not mention it. | Feature | Native UI | ADSLY | | --- | --- | --- | | Accounts in one place | Your personal ad account and your organizations, via "Switch to …" | Every account you connect, whichever Telegram login it belongs to | | Bulk edit campaigns | Not described | CPM, budget, status and text for a whole selection, inside each account | | Cross-account analytics | Not described | All Accounts view, spend per currency | | Team access | All admins of the organization's chat can manage its ads | Viewer or Manager per account, per teammate | | Automation rules | Not described | IF/THEN rules per campaign, group or account; drafts applied to several accounts | | Account types | One currency per account | Euro, TON and Stars side by side | | Campaign status overview | Inside each account | Status counts for every account on one dashboard | ## Who Uses Multi-Account Management? ### Agencies Managing Client Portfolios An agency running Telegram Ads for several clients needs each client's accounts in one place, access per person, and a report per client. Folders separate the clients, Viewer and Manager levels separate the team, and export produces a file per account or per group. ### Media Buyers Running Multiple Verticals Media buyers often keep one account per vertical or per offer, and mix Euro and TON accounts. The All Accounts view puts them side by side, spend per currency, and a rule draft that works in one account can be applied to the others. ### Large Projects with Separate Accounts per Product Companies with several products or brands keep separate accounts so budgets do not mix. Each account keeps its own balance and billing; the dashboard only adds a common view on top. ### Traffic Arbitrage Teams Teams that scale across many accounts need to see quickly where ads were declined and where budget ran out. Status counts and balances for every account are on one screen, and Sync All refreshes them on demand. ## Pricing for Multi-Account Management You pay for slots, and there is no ceiling on them. **Pro** is **$129/month** with **3 account slots**; **Agency** is **$229/month** with **10 account slots** and adds team management. On either plan each extra slot is $19/month. Paying for 3, 6 or 12 months takes 10%, 20% or 30% off. The Free plan costs $0, and every sign-up starts with three days of Pro. **Start managing all your accounts today.** ADSLY manages 500,000+ campaigns — and a Euro account opens for any country. All three account types (TON, Euro, Stars). Automation rules. Bulk edit 100+ campaigns in one action. Analytics across all accounts built in. [Get started — 3-day Pro trial →](https://app.adsly.pro) ## Frequently Asked Questions ### How many Telegram Ads accounts can I connect? There is no hard limit. Pro includes 3 account slots and Agency includes 10; every further slot is $19/month, added one at a time as you grow. Euro, TON and Stars accounts can be mixed freely. ### Do I need separate logins for each account? No. You connect each account once, and after that one ADSLY login opens all of them — no signing out and in, no browser profiles. If Telegram ends an account's session, the panel asks you to reconnect that account; its campaigns, statistics and settings stay in place. ### Can I see analytics across all accounts at once? Yes. Analytics opens on All Accounts and adds up views, clicks and actions across every account you can access, with spend shown per currency. Filter by account, group or campaign and by any period. An export file covers one account at a time. ### What types of accounts are supported (TON/Euro/Stars)? All three: Euro accounts billed in euros, TON accounts funded in TON, and Stars accounts, which exist only for channel and bot owners spending Stars their channel earned. Accounts sourced through Adstat are supported as well. Each account keeps its own balance and currency, and you can mix types freely on one dashboard. ### Can I assign team members to specific accounts only? Yes, on the Agency plan. Each teammate gets Viewer, Manager or no access for each account, so a manager working on Client A does not see Client B's accounts at all. ### Is there an API for multi-account management? Yes, a read-only one, on the Pro and Agency plans. A key can be scoped to one account, several or all of them and returns accounts, campaigns, statistics and analytics at 60 requests per minute. It cannot create or edit campaigns. Webhooks report status changes and an hourly digest to your own endpoint. ### How does pricing work for multiple accounts? Pro is $129/month with 3 account slots, Agency is $229/month with 10. Each extra slot is $19/month on either plan, and 3-, 6- and 12-month terms are 10%, 20% and 30% cheaper. Team access control comes with Agency. --- ## Telegram Ads Reporting & Analytics Tool URL: https://adsly.pro/guides/telegram-ads-reporting-analytics-tool/ Date: 2026-04-08 Tags: Analytics Reporting for Telegram Ads in the ADSLY Pro Panel: hourly snapshots, one analytics view across all your accounts, campaign groups, conversions from your tracker, and export to Excel, CSV or PDF. The ADSLY Pro Panel takes a snapshot of every campaign once an hour and builds its reporting from those snapshots: one analytics view across all connected accounts, charts down to a single hour, campaign groups, conversions sent back by your tracker, and export to Excel, CSV or PDF. This page describes what the Analytics section shows today — on Euro, TON and Stars accounts, connected from Telegram Ads or from Adstat — and where its limits are. ## The Reporting Gap in Native Telegram Ads Telegram's own interface reports one ad at a time. [Telegram's getting-started guide](https://ads.telegram.org/getting-started) (checked in October 2026) describes a Statistics tab for each ad — creation date, CPM, budget and total views — and a graph of views and of channel joins or bot starts "in increments of minutes or days". Ad accounts under the same Telegram login are switched through the "Switch to …" menu. For a handful of ads that is enough. What the guide does not describe is anything above a single ad: combined totals for several accounts, ads grouped by client or product, cost per lead or per sale from your own tracker, or a report file you can send to a client. With dozens of campaigns in more than one account, those are the numbers that end up copied into a spreadsheet by hand. ## What ADSLY Analytics Provides The panel syncs every connected account once an hour and stores each campaign's metrics as a snapshot. Everything below is computed from those snapshots. Analytics and export are part of the Pro and Agency plans. ### Hourly Performance Data Charts go down to one hour. Choose the last 24 hours, or a custom range of up to two days, and views, clicks, spend, CTR and CPC are drawn hour by hour; longer periods are drawn by day. Hourly snapshots are kept for 30 days, and older periods are served from daily totals. We publish no "best hour to advertise" — we have no hour-of-day benchmark across accounts — so read the hourly chart of your own campaigns to see when your audience responds. ### One View Across All Accounts The **Analytics** page opens on **All Accounts**: views, clicks, CTR and actions for every account you can access, with filters that narrow the view to one account, selected groups or a single campaign. Spend is shown per currency. Euro, TON and Stars accounts are billed in three different currencies, so the panel keeps three totals instead of adding euros to TON. ### Historical Trends and Performance Graphs Three charts — **Spending**, **Views & Clicks** and **CTR & CPC** — cover the period you pick: today, yesterday, the last 7 or 30 days, this or last month, a custom range, or all time. Under them, **Top Campaigns** ranks campaigns by spend for that period and can be switched to rank groups instead. Filter down to one campaign and a CTR that slides week after week on an unchanged ad is visible on the chart. ### Campaign Group Analytics Groups collect campaigns inside one account — by client, by product, by test — and every group gets its own totals in the campaign table and in Analytics. Rules and Auto CPM can be applied to a whole group, and a group can be exported as its own file. Accounts themselves are sorted into folders on the dashboard, which is how agencies keep one client's accounts apart from another's. ### Conversions From Your Tracker Telegram reports clicks and "actions" — channel joins and bot starts — not what happens after them. Send leads, conversions and purchases back to the panel by postback and the campaign table adds **Leads**, **CPL**, **Conversions**, **CPCv**, **Purchases**, **CPS** and **Revenue** next to Telegram's own columns, for the same period you have selected. Revenue is the figure your tracker reports; the panel does not verify it. ### Export: Excel, CSV and PDF **Export** produces an Excel or CSV file with the columns you choose (presets: Basic, Detailed, All) or a PDF report. One file covers one account: all of its campaigns, one group, or the campaigns you ticked in the table. Periods run from today to the last 180 days, or a custom range. ## For Agencies: Client Reporting A monthly client report takes three choices: the client's account, the period, and Export — PDF for a finished report, Excel or CSV for the raw numbers. If one account carries several clients, put each client's campaigns into a group and export the group. On the Agency plan each teammate sees only the accounts they were given, as **Viewer** (campaigns and statistics only) or **Manager**. Analytics adds up only the accounts that person can open, so one client's numbers do not leak into another client's report. ## Key Metrics Tracked What the panel stores for every campaign, each money figure in the account's own currency: - **Views** — impressions, by hour and by day. - **Clicks** and **CTR**. - **Actions** and **CVR** — channel joins and bot starts, as Telegram counts them. - **CPM**, **CPC**, **CPA**. - **Spent**, **Budget**, **Balance**. - **Leads, conversions, purchases, revenue** — from your postbacks, with cost per lead, per conversion and per sale. - **Status** — Active, In Review, Declined, Stopped, On Hold. - **Change history** — who changed a status, a bid or a budget, and when, including changes made by rules. The panel has no unique-reach metric: it works with what the ad platform reports, plus your postbacks. ## Benchmarks: Know Where You Stand The panel shows your numbers; it does not grade them against a market average inside the interface. For that, use the benchmarks we publish — measured on our own accounts, 357,827 campaigns with spend on 381 accounts as of 3 October 2026, each account type kept in its own currency. Euro accounts average €2.97 CPM and 0.85% CTR. The country you target moves the price more than anything else: on Euro accounts, €0.20 per thousand impressions in Uzbekistan against €2.92 in Turkey; on TON accounts, priced in TON, 0.27 in Germany and 0.39 in the USA. Compare like with like — same currency, same country — in the [Telegram Ads Benchmark Report 2026](/guides/telegram-ads-benchmark-report-2026/). ## Native Telegram Ads vs. ADSLY Analytics The native column follows Telegram's getting-started guide as checked in October 2026; "not described" means the guide does not mention it. | Feature | Native Telegram Ads | ADSLY | | --- | --- | --- | | Time breakdown | Per-ad graph in minutes or days | Hourly snapshots for 30 days, daily totals beyond | | Several accounts in one view | One account at a time, "Switch to …" menu | All Accounts view, spend per currency | | Campaign groups | Not described | Groups with their own totals, rules and export | | Conversions from your tracker | Not described | Leads, conversions, purchases, revenue by postback | | Export | Not described | Excel, CSV, PDF — per account, group or selection | | Metrics in the statistics view | Creation date, CPM, budget, views, joins or bot starts | Views, clicks, CTR, CVR, CPM, CPC, CPA, actions, spend, budget, balance | | Client reporting | Not described | PDF report or data file per account or group | | Benchmarks | Not described | Published report on 357,827 campaigns | **Stop guessing. Start measuring.** ADSLY manages 500,000+ campaigns — and a Euro account opens for any country. All three account types (TON, Euro, Stars). Hourly analytics. One view across accounts. Export to Excel, CSV or PDF. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### What reporting features does ADSLY provide for Telegram Ads? Hourly snapshots of every campaign; an Analytics page that covers all your accounts or any one account, group or campaign; charts for spend, views and clicks, CTR and CPC; a Top Campaigns table; conversions from postbacks; and export to Excel, CSV or PDF. It works the same on Euro, TON and Stars accounts, whether they are connected from Telegram Ads or from Adstat. ### Can I export Telegram Ads statistics to CSV? Yes, on the Pro and Agency plans. Export gives you CSV or Excel with the columns you choose, or a PDF report, for a whole account, one group or the campaigns you selected. Each file covers one account; periods go from today to the last 180 days, or a custom range. ### Does ADSLY support cross-account Telegram Ads analytics? Yes. Analytics opens on All Accounts and adds up views, clicks and actions across every account you can access. Spend stays split by currency, because Euro, TON and Stars accounts are billed in different currencies and adding them together would produce a meaningless number. ### How does ADSLY analytics compare to native Telegram Ads reporting? Telegram's interface gives each ad its own Statistics tab with a graph in minutes or days. ADSLY adds the levels above a single ad — group, account, all accounts — plus conversions from your tracker, a change history for each campaign and export files. It does not replace Telegram's numbers: views, clicks and spend are the ones the ad platform reports, stored once an hour. ### What metrics does ADSLY track for Telegram Ads campaigns? Views, clicks, CTR, actions, CVR, CPM, CPC, CPA, spend, budget and balance from the ad platform; leads, conversions, purchases and revenue from your postbacks, with cost per lead, per conversion and per sale. Hour-level detail is available for the last 30 days and daily totals for longer periods. ### Can I benchmark my Telegram Ads performance against industry averages? Not inside the panel — there is no built-in benchmark comparison. We publish our own measurements instead: 357,827 campaigns with spend on 381 accounts as of 3 October 2026, with CPM and CTR by account type, country and vertical. Compare your numbers with the [benchmark report](/guides/telegram-ads-benchmark-report-2026/), within the same currency and the same country. --- ## Telegram Ads in 2026: Five Findings from 357,827 Campaigns URL: https://adsly.pro/guides/telegram-ads-benchmarks-report-159k/ Date: 2026-04-05 Tags: Research Report Five findings from our own Telegram Ads data — 357,827 campaigns, 1.13B impressions, measured 3 October 2026: CTR by account type, cost per click, approval rates, what account size changes, and why country beats everything else. This page began as a report on our first 159 thousand campaigns. The dataset has since more than doubled, and an earlier revision mixed old and new numbers and added spend in three currencies together as if it were one. This version is re-measured from scratch on 3 October 2026, and each figure stays in the currency its account is billed in. ### The dataset | | | | --- | --- | | Campaigns with real spend | 357,827 | | Accounts | 381 | | Impressions | 1.13B | | Clicks | 20.6M | | Spend | €773k on Euro accounts · 774k TON on TON accounts · 4.1M Stars on Stars accounts | The full tables are in the [Telegram Ads Benchmark Report 2026](/guides/telegram-ads-benchmark-report-2026/). This page is the short version. ## Finding 1: Stars accounts click best, Euro accounts least | Account type | CTR | Impressions | | --- | --- | --- | | Stars | 3.08% | 10.4M | | TON | 2.18% | 862.5M | | Euro | 0.85% | 261.4M | CTR leaves out campaigns reporting more clicks than views or a click rate above 25%. The Euro figure is pulled down by Russia, our largest Euro market, where click-through is 0.65%; TON accounts do not serve Russia at all. So part of this gap is geography, not the account type. ## Finding 2: a click costs 0.040 TON, €0.34 or 12.8 Stars | Account type | Average cost per click | CPM | | --- | --- | --- | | TON | 0.040 TON | 0.90 TON | | Euro | €0.34 | €2.97 | | Stars | 12.8 Stars | 395 Stars | These are three currencies. We do not convert them: TON's price moves daily, and a converted figure would describe the exchange rate, not the auction. Compare within a row. ## Finding 3: Stars approves almost everything, TON the least Share of reviewed ads that end up approved, by final status: | Account type | Approved | Verdicts | | --- | --- | --- | | Stars | 99.9% | 26,584 | | Euro | 95.6% | 111,903 | | TON | 86.8% | 160,772 | On Stars, 28 campaigns out of 26,584 were declined. TON runs on Telegram's automated moderation only; on Euro accounts a borderline decline can be escalated to a human through Adsly. Review itself is quick on all three: over 98% of 13,199 campaigns we timed in September 2026 had a decision within three hours ([details](/guides/telegram-ads-declined-fix/)). ## Finding 4: big accounts pay less per impression on TON | Campaigns per account | TON: CPM | TON: CTR | Share of TON impressions | | --- | --- | --- | --- | | 1–9 | 2.71 TON | 6.19% | 0.4% | | 10–49 | 3.07 TON | 4.07% | 2.2% | | 50–199 | 2.20 TON | 3.36% | 6.3% | | 200–999 | 0.92 TON | 2.47% | 23.8% | | 1,000+ | 0.69 TON | 1.90% | 67.3% | Accounts that have run a thousand or more campaigns pay about a quarter of what the smallest accounts pay per thousand impressions, and they carry two thirds of all TON impressions. Their click-through is lower, which is what broad, cheap reach looks like. This is a correlation, not a cause: large accounts are different advertisers in different countries, and more than half of them run automation rules. ## Finding 5: country beats account type On Euro accounts, campaigns targeted at one country: | Country | CPM | Cost per click | Impressions | | --- | --- | --- | --- | | Uzbekistan | €0.20 | €0.023 | 6.4M | | India | €0.25 | €0.022 | 17.3M | | Brazil | €2.22 | €0.136 | 4.7M | | Russia | €2.68 | €0.415 | 163.0M | | Turkey | €2.92 | €0.337 | 874k | A fourteenfold spread inside one account type. Western Europe and the US we have measured only on TON accounts, in TON — Britain and Germany 0.27, the USA 0.39 — so there is no euro price to quote for them. Country tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## What this data does not show - **Hour-of-day performance.** We do not have a reliable hourly split, so we make no claim about the best time to run. - **Cost per sale or deposit.** Telegram counts channel joins and bot starts; what happens after is in your funnel. - **Per-niche prices by country.** Too thin to split honestly. ## Methodology Campaigns with spend above zero and at least one impression, on accounts we operate, counted on 3 October 2026. CTR and cost per click exclude campaigns reporting more clicks than views or a CTR above 25%; CPM uses the full base. Euro figures come only from euro-billed accounts; TON and Stars figures stay in TON and Stars. ## Frequently Asked Questions ### What is the average Telegram Ads CPM in 2026? On our accounts: €2.97 on Euro accounts, 0.90 TON on TON accounts and 395 Stars on Stars accounts. They are different currencies, and the country you target changes the number more than the account type. ### What is the average Telegram Ads CTR? 3.08% on Stars accounts, 2.18% on TON and 0.85% on Euro, across 1.13B impressions. ### What is the Stars approval rate? 99.9%: 28 declined out of 26,584 campaigns that received a verdict. ### How many campaigns were analyzed? 357,827 campaigns with real spend on 381 accounts, measured on 3 October 2026. The page name still carries "159k" from its first edition. ### Does time of day matter for Telegram Ads? We cannot say from our data. We do not have a reliable hour-of-day split, so we make no claim either way. ### What is the cheapest cost per click? Per account type the averages are 0.040 TON, €0.34 and 12.8 Stars. By country on Euro accounts, India and Uzbekistan are cheapest at about €0.022–0.023 per click. --- ## Telegram Ads Declined? Why Ads Get Rejected and How to Fix Them (2026) URL: https://adsly.pro/guides/telegram-ads-declined-fix/ Date: 2026-04-05 Tags: Troubleshooting Why Telegram declines ads, rule by rule from its own guidelines, and how long review really takes — measured on 13,199 of our campaigns: over 98% decided within three hours. Approval rates by account type and the fixes that work. ## What a decline actually tells you A declined ad is Telegram saying that one specific thing in the ad, or behind it, breaks its [ad guidelines](https://ads.telegram.org/guidelines). It is not a judgement on your account and it is not random. Almost every decline we see traces back to one of the rules below, and most of them are fixed by changing a few words. The exception is the category. If the product itself is one Telegram does not allow, no rewrite will get it through, and it is better to know that before you spend an afternoon on copy. ## The rules ads get declined for All of these come from Telegram's own guidelines, not from folklore about what moderators like. | Rule | What breaks it | What passes | | --- | --- | --- | | Length | More than 160 characters, spaces included | One idea, said once | | Capitalisation | "FREE", "BeSt PrIcE", any gimmicky caps | Normal sentence case | | Emoji, spacing, symbols | 🚀🚀🚀, "f r e e", "s,y,m,b,o,l,s" | No emoji, or one that adds meaning | | Formatting | Line breaks, bullet points, numbered lists | One plain paragraph | | Claims | "Best", "#1", "guaranteed", anything false or misleading | A specific, checkable fact | | Clickbait | "You just won", shock or scare tactics | Say what the product does | | Links | Two links in the text, URL shorteners, IP addresses | One full, normal link | | Destination | A page or channel that does not match the text, redirect-only pages, content swapped after review | The destination delivers what the ad promised | | Language | Ad language differs from the language of the targeted channel | Write in the channel's language | The destination row catches people who only look at their text. Moderation reviews where the ad leads as well as what it says: a channel ad about trading signals that lands on a casino bot gets declined however clean the copy is. ### Categories no rewrite will fix The guidelines prohibit some categories outright, among them gambling, payday loans and get-rich-quick schemes, uncertified medical products and supplements, weapons, drugs, alcohol and tobacco, sexual content, malware and spam services. If your ad is declined for the category, editing the text only spends more review cycles. For gambling, nutra, adult and binary options Adsly runs a separate launch format — [read how it works](/guides/betting-igaming-telegram-ads/) before you write a single creative. ## How long review takes — measured The common claim online is that Euro moderation takes 12 to 48 hours. On our own accounts it does not. We took campaigns created through Adsly Pro Panel between 7 and 27 September 2026 — a third of them, sampled evenly — and checked the hourly status snapshot after each one was created. A decision is the first snapshot that is no longer "In Review". | Account type | Campaigns | Accounts | Decided within 1 hour | Within 3 hours | | --- | --- | --- | --- | --- | | Stars | 6,307 | 3 | 85.6% | 100% | | TON | 5,575 | 57 | 86.5% | 99.9% | | Euro | 1,311 | 12 | 84.6% | 98.5% | Snapshots run on the hour, so "within 1 hour" means the decision arrived before the first snapshot after creation; the real figure is often minutes. The slow tail is narrower than it looks. Almost all of Euro's 1.5% came from one batch: 19 campaigns created together on one account sat in review for about 45 hours before going live. So the realistic expectation is an hour or two, with the occasional batch that waits a couple of days. The sample is what our clients actually create, bulk launches included; we did not separate new text from copies, so a brand-new creative may sit longer than the median. ## Approval rates by account type How often a reviewed ad ends up approved, across every campaign on accounts we operate whose status is final — running, stopped or declined: | Account type | Approved | Accounts | | --- | --- | --- | | Stars | 99.9% | 16 | | Euro | 95.6% | 93 | | Euro on Adstat | 95.6% | 15 | | TON | 86.8% | 308 | TON has the lowest rate and also the least help when something goes wrong: it runs on Telegram's automated moderation only. On Euro accounts we can escalate a borderline decline to a human. Stars stands on 16 accounts, so read its 99.9% as a small-base number. Do not switch account types just to chase an approval rate. Each type has its own payment model, minimums and placements, and an ad that breaks a rule breaks it everywhere. ## Fixing a declined ad, step by step **1. Find the rule.** Read the ad against the table above. Most declines break more than one rule at once — caps and a superlative usually travel together. **2. Fix all of it in one pass.** Resubmitting with one fix at a time costs a review cycle per guess. **3. Check the destination.** Open the link as a new user would. Does the channel, bot or page deliver what the ad says, in the same language? **4. Submit the corrected text again.** In Adsly Pro Panel, Recreate re-submits a declined ad every hour until it is approved, and AI Recreate writes a new compliant text for each attempt, so you are not rewriting by hand at 3 a.m. **5. Escalate if it is borderline.** On a Euro account, if you believe the ad is within the rules and it keeps getting declined, we can take it to a human reviewer. ## Before and after **Declined:** "THE BEST crypto app 🚀🚀 Sign up NOW and get FREE tokens!!! Limited time" It breaks four rules at once: gimmicky caps, emoji, an unsupported superlative and clickbait urgency. **Approved:** "Track prices and set alerts for the tokens you hold, right inside Telegram. Free to start." What changed is not the tone but the content: it says what the product does instead of how exciting it is. **Running more than a handful of campaigns?** Adsly Pro Panel recreates declined ads on its own and edits hundreds of campaigns at once. [See the platform →](/platform/) ## Frequently asked questions ### Why was my Telegram ad declined? Because it broke a rule in Telegram's ad guidelines. The usual ones are text over 160 characters, gimmicky capitals or emoji, line breaks, unsupported superlatives, clickbait, more than one link or a URL shortener, a destination that does not match the text, or an ad language that differs from the channel's. ### How long does Telegram Ads moderation take? On our accounts, over 98% of campaigns had a decision within three hours and most within the first hour, on Stars, TON and Euro alike (13,199 campaigns, September 2026). Occasionally a whole batch waits up to about two days. ### Which account type gets approved most often? On accounts we operate: Stars 99.9%, Euro 95.6%, TON 86.8% of reviewed ads end up approved. Euro also allows escalation to a human reviewer; TON does not. ### What is the character limit for a Telegram ad? 160 characters, including spaces. ### Can Adsly help with declined ads? Yes. Adsly Pro Panel's Recreate re-submits a declined ad every hour until it is approved, AI Recreate writes a new text on each attempt, and on Euro accounts we escalate borderline cases to a human. --- ## Telegram Mini App Ads: Measured CPM, CTR and Setup (2026) URL: https://adsly.pro/guides/telegram-mini-app-ads/ Date: 2026-04-05 Tags: Mini Apps Promoting a Telegram Mini App with Telegram Ads, measured on our own campaigns: €1.50 CPM, 4.00% CTR, €0.038 per click — against €2.92 and €0.355 for channel campaigns. How to set it up, attribute opens and pick the account. ## Promoting a Mini App, not advertising inside one Two different things hide behind "Mini App ads", and people searching for one keep landing on the other. **Promoting your Mini App** means buying Telegram Ads — the official sponsored messages in channels, bots and search — and pointing them at your app. That is what this guide covers, and what an Adsly account does. **Showing ads inside your Mini App** to earn money from your own users is a different market: third-party ad networks that you integrate into the app with an SDK. Telegram Ads is not one of them. If you came here looking for an ad exchange to drop into a React app, this page will not help you, and it is better to know that in the first paragraph. ## What it measured on our accounts Our own Euro accounts, billed and measured in EUR, campaigns with real spend. Destinations are classified from the link each campaign promoted. Campaigns reporting more clicks than views, or CTR above 25%, are excluded from the CTR and per-click columns. | Campaign destination | CPM | CTR | Cost per click | Impressions | Accounts | | --- | --- | --- | --- | --- | --- | | Mini App | €1.50 | 4.00% | €0.038 | 1.1M | 6 | | Website | €1.84 | 0.69% | €0.266 | 1.9M | 8 | | Channel | €2.92 | 0.82% | €0.355 | 252M | 90 | | Bot | €5.29 | 2.36% | €0.223 | 6.0M | 37 | Read the last two columns before the first four. The channel row stands on 252 million impressions across 90 accounts; the Mini App row stands on 1.1 million across 6. Six accounts means a handful of advertisers, their offers, their countries and their creatives are all inside that number. It says Mini App campaigns *can* buy clicks very cheaply. It does not say yours will. Still, the direction is consistent with how the format works, which is the next section. ## Why the click is cheap A normal app campaign asks the user to leave: tap the ad, open a store, wait for a download, open the app, maybe sign in. Every step loses people, and every lost person is part of the price of the ones who arrive. A Mini App campaign asks for one tap. The app opens inside Telegram, already signed in with the user's Telegram account, in the same chat window they were reading. Nothing is installed. That is why the click-through rate in the table is five times the channel rate: the promise "open it right here" is easy to accept. The flip side: a tap is cheap to give, so people who tap out of curiosity leave just as cheaply. A cheap click is the start of the funnel, not the result. ## The part Telegram Ads does not measure Telegram Ads reports impressions, clicks and spend. It does not report whether the Mini App actually opened, how long the user stayed or whether they did anything. The "actions" figure in campaign statistics counts channel joins and bot starts, and it reads near zero for Mini App campaigns — not because nobody opened the app, but because opening an app is not one of the things it counts. So attribution is yours to build, and Telegram gives you the hook for it. A Mini App link can carry a `startapp` parameter — `t.me/your_bot/app?startapp=campaign_17` — which your app receives on launch. Give every campaign its own value, record it on open, and you can see opens, retention and revenue per campaign instead of guessing from clicks. Set this up before the first campaign goes live. Retrofitting it after you have spent the test budget means the test taught you nothing. ## Which account Both account types can send traffic to a Mini App. **Euro account** — billed in euro, a World account that covers every available country, and moderation that we can escalate to a human when a creative is declined. Every Mini App campaign in the table above ran on Euro. It is the account we recommend for a Mini App: every measured figure on this page comes from it, it reaches every available country, Russia, Ukraine, Israel and Palestine included, and a declined creative goes to a human through our direct line to Telegram moderation. **TON account** — worldwide reach to Telegram channels and bots, minus the four countries Telegram does not serve TON-funded ads in: Russia, Ukraine, Israel and Palestine. Since August 2026 it uses the same country, language and topic targeting form as Euro. Automated moderation only, and the balance is held in TON, so it moves with the TON price. It cannot link outside Telegram, and a declined ad has no one to be escalated to. Opening a Euro account through Adsly costs €650 in total for a regular niche, commission included, with Adsly Pro Panel on top. Crypto apps start at €1,300. The [Mini App account page](/mini-app-euro-cabinet/) prices your exact case. ## Where to place the ads **Channels in your niche.** The biggest inventory, and the most predictable. A gaming app in gaming channels, a trading tool in trading channels. **Bots.** Ads can run inside bots as well as channels. Our form groups bots and Mini Apps together as placements. On our Euro accounts bot placements measured €5.29 CPM and 2.36% CTR — dearer per impression than channels, but people already inside a bot are closer to opening an app. **Search.** Ads shown on Telegram search results. Small volume, high intent. On top of the placement, either account narrows by country, language and topic. ## What to write The format's strongest message is the one competitors on other platforms cannot make: no download, open it right here. Lead with what the app does, then the fact that it opens instantly. Templates — swap in your real numbers, and only real ones: - **Game:** "Play [game] right inside Telegram. No download — tap and you are in. [real player count] already playing." - **Finance tool:** "Check [what it does] without leaving Telegram. Opens instantly, no wallet app to install." - **Utility:** "[Job it does], inside Telegram. One tap, nothing to install." Social proof you cannot back up gets the ad declined in moderation more often than it gets clicks. ## Budget and testing Start with several small campaigns rather than one large one: two or three creatives against two or three placements, each with its own `startapp` value. Give each enough impressions to read a CTR, then move budget to the combination that produces opens in your own data, not the one with the cheapest click. Scale is where the work changes. Fifty campaigns across placements and countries become a full-time editing job, which is what bulk editing and automation rules in Adsly Pro Panel exist to remove. **Price your Mini App account before you pay anything.** The order form shows the total for your niche and countries, commission included. [See the Mini App account →](/mini-app-euro-cabinet/) ## FAQ ### How do I advertise a Telegram Mini App? Run a Telegram Ads campaign whose destination is your Mini App link. On our Euro accounts such campaigns measured €1.50 CPM and 4.00% CTR across 530 campaigns on 6 accounts. Put a `startapp` value on each campaign so you can count opens in your own app. ### How much does it cost to advertise a Mini App? Opening a Euro account through Adsly is €650 in total for a regular niche and €1,300 for crypto, commission included. Once live, our measured Mini App campaigns paid €1.50 per thousand impressions and €0.038 per click — on a small base, so treat it as direction. ### Can a TON account promote a Mini App? Yes — TON accounts accept Telegram destinations only: channels, bots, Mini Apps and personal accounts. But TON does not deliver in Russia, Ukraine, Israel or Palestine and has no human escalation, and every Mini App figure on this page comes from Euro accounts, so a Euro World account is what we recommend. ### Why does my campaign show zero actions? Because Telegram Ads counts channel joins and bot starts as actions, not Mini App opens. Track opens yourself with a `startapp` parameter per campaign. ### How many people use Telegram? Telegram passed one billion monthly active users in March 2025, according to its founder. There is no official figure for Mini App users specifically, and the numbers circulating online do not trace back to Telegram. ### Is this the same as an ad network for Mini Apps? No. Telegram Ads promotes your app to people in channels, bots and search. Ad networks that you integrate into your own Mini App to earn money from your users are a separate market. --- ## How to Create Your First Telegram Ad Campaign (2026) URL: https://adsly.pro/guides/how-to-create-telegram-ad-campaign/ Date: 2026-04-04 Tags: Getting Started Step-by-step guide to a first Telegram Ads campaign: choose the account type, set targeting, write a 160-character text that follows Telegram's rules, set CPM and budget, submit. With approval rates, review times and prices measured on our own accounts. ## Before You Start — What You Need You need three things: a Telegram Ads account, something to promote, and a budget. The destination can be a channel, a bot or a Mini App on any account type; a website only on a Euro account. The budget depends on how the account is opened. Through Adsly a Euro account starts from €500 of ad budget (€1,000 for crypto and stocks; €5,000 for gambling, nutra, adult/dating and binary options). On self-serve TON there is no partner minimum: you fund the account yourself at ads.telegram.org. ## Step 1 — Choose Your Account Type The account type is the currency the account is funded in, and since 22 August 2026 all three types use the same targeting form. So targeting no longer decides the choice. The destination, the countries and the moderation do. | If you... | Choose | Why | | --- | --- | --- | | Send people to a website | **Euro** | External links, the in-stream video format and a custom button exist only on Euro | | Target Russia, Ukraine, Israel or Palestine | **Euro** | TON-funded ads are not served in those four countries | | Want a human to look at a borderline decline | **Euro** | On a Euro account opened through Adsly a declined ad can be escalated to a human reviewer | | Promote a channel, bot or Mini App and pay in crypto | **Euro** | Through Adsly it is paid in any cryptocurrency, and a World account covers every available country, chosen per campaign | | Own a channel or bot that earns Stars | **Stars** | Stars can be spent only by the owner, on ads for that same channel or bot | Approval on our own accounts — the share of reviewed ads that end up approved, all niches, 3 October 2026 — is 99.9% on Stars, 95.6% on Euro and 86.8% on TON. The full comparison is in [Stars vs TON vs Euro](/guides/telegram-stars-vs-ton-vs-euro/). ## Step 2 — Open or Connect the Account **Option A: self-serve TON (ads.telegram.org)** 1. Go to ads.telegram.org → 2. Log in with Telegram → 3. Create the ad account → 4. Fund it. This is the only type you can open on your own. **Option B: a Euro account through Adsly** 1. Choose the niche and country at [adsly.pro/cabinet](/cabinet/) → 2. Pay the invoice in any cryptocurrency → 3. We open the account on our entity, without KYC: 2 business days as standard, 4 for nutra, adult/dating and binary options → 4. You get access to the account on ads.telegram.org and to Adsly Pro Panel. **Already have an account?** [Sign up for Adsly Pro Panel](/login?tab=register) — the Free plan costs $0 and sign-up includes a 3-day Pro trial — and connect the account with the browser extension or phone verification. ## Step 3 — Set Your Targeting The form is the same on Euro, TON and Stars. You pick one of four targets: - **Users** — by country (229 options), language (71), topic of interest (41) and device, or by the audience of specific channels. - **Channels** — a list of specific channels, or channel language plus channel topics. Telegram does not combine the two: with a channel list the language and topic fields stay empty, and topics require exactly one language. - **Bots** — specific bots in which the ad is shown. - **Search** — keywords; people searching for those terms see the ad. **Channel list (the easiest start).** Pick channels you know your customers read, open each one, and ask whether your ad would look at home there. A short list you have actually read beats hundreds of channels found by keyword, because you can explain every result. **Countries and topics.** Choose the countries, then two or three topics closest to the offer. This reaches further with less research. On a Euro account one ad takes at most 8 countries; for more, create one campaign per country. One geographic limit applies whatever you pick: TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. ## Step 4 — Write Your Ad Text Telegram's [ad guidelines](https://ads.telegram.org/guidelines) are short, and almost every decline traces back to one of them: - **160 characters at most**, spaces included. - **One link.** No second link in the text and no URL shorteners. - **No gimmicks:** no capitals for emphasis, no rows of emoji, no line breaks or lists. - **No unsupported claims:** "best", "#1", "guaranteed", clickbait. - **One language:** the ad, the targeted channel and the destination must match. - **An honest destination:** the channel, bot or page delivers what the text promises. **Formula:** [Hook] + [Benefit] + [CTA] **Examples:** • Crypto: “Track prices and set alerts for the tokens you hold, right inside Telegram. Free to start.” • SaaS: “Manage all your Telegram Ads campaigns from one dashboard. Bulk edits and automation rules included.” • Education: “Learn Python from zero in 30 short lessons. The first lesson is free.” Each one says what the product does in a plain sentence and fits the limit. The rules, with examples of what breaks them, are in the [declined ads guide](/guides/telegram-ads-declined-fix/). ## Step 5 — Set CPM and Budget **CPM** is your bid per thousand impressions, in the account's currency. The form will not accept a bid below the minimum for your targeting and creative; on TON the platform minimum is 0.1, and an image or video raises it. What a thousand impressions actually cost on our accounts, in campaigns targeted at a single country: | Euro accounts | CPM | CTR | | --- | --- | --- | | Uzbekistan | €0.20 | 0.90% | | India | €0.25 | 1.12% | | UAE | €1.42 | 1.36% | | Brazil | €2.22 | 1.64% | | Russia | €2.68 | 0.65% | | Turkey | €2.92 | 0.87% | | TON accounts | CPM, TON | CTR | | --- | --- | --- | | Britain | 0.27 | 3.03% | | Germany | 0.27 | 2.86% | | USA | 0.39 | 1.97% | | India | 0.42 | 1.77% | | Saudi Arabia | 1.21 | 1.26% | | UAE | 3.79 | 2.65% | Euro figures are a snapshot of 3 October 2026; TON figures cover 22 August–3 October 2026 and are in TON, not euros. We do not publish a starting CPM by niche: the country moves the price far more than the niche does. Every country we have measured is in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). **Budget.** The form has a Budget (what the campaign may spend in total), an optional Daily Budget (0 means no daily limit) and Views per User. As a working estimate — our judgement, not a measurement — let each text collect about 10,000 impressions before you judge it. At the 0.85% average CTR on our Euro accounts that is roughly 85 clicks, and it costs ten times your CPM: about €27 at Russia's €2.68. ## Step 6 — Submit and Monitor Review usually takes under an hour on every account type. Across 13,199 campaigns we measured in September 2026, over 98% had a decision within three hours on Stars, TON and Euro alike; submitting in Moscow business hours made no difference. [How we measured it](/guides/telegram-ads-declined-fix/). **If declined:** read the ad against the rules in Step 4, fix everything in one pass, check the destination, and submit again. In Adsly Pro Panel, Recreate re-submits a declined ad every hour until it is approved, and AI Recreate writes a new text for each attempt. On a Euro account opened through Adsly we can take a borderline decline to a human reviewer. ## What to Do After Your First Campaign **1.** Wait for volume. A few hundred impressions prove nothing; about 10,000 per text is a workable minimum (our estimate). **2.** Compare CTR with a real baseline. The averages on our accounts are 0.85% on Euro, 2.18% on TON and 3.08% on Stars, and the country matters: 0.65% in Russia against 1.64% in Brazil on Euro accounts. A campaign far below the average for its account type and country needs a new text or a different audience. **3.** Add 2–3 more text variations and run them against the same targeting. **4.** Set automation rules, for example: pause when CTR over the last 24 hours is below your floor and the campaign already has enough views; notify when the remaining budget runs low. [How rules work](/guides/telegram-ads-automation-rules-engine/). **5.** Expand targeting: add channels similar to your best performers, or split countries into separate campaigns to see what each one costs. ## Common First-Campaign Mistakes **1. Hundreds of loosely related channels** → start with a short list you have read yourself. **2. A bid at the minimum in a competitive country** (little or no delivery) → raise the CPM in small steps until impressions come. **3. Ad text too long or decorated** → 160 characters, no capitals for emphasis, no rows of emoji, no line breaks. **4. Ad in one language, channel in another** → write in the language of the channels you target. **5. Judging after a few hundred impressions** → wait for about 10,000 per text. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account covering every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### How long does it take to create a campaign? About ten minutes for a single campaign once the account is funded: the form is one page (our estimate, not a measurement). In Adsly Pro Panel, Quick Create takes a channel, bot or website, finds target channels, writes the ad texts with AI and launches up to 100 campaigns from one screen. ### What's the minimum budget? Through Adsly: €500 of ad budget on a Euro account, €1,000 for crypto and stocks, €5,000 for gambling, nutra, adult/dating and binary options. On self-serve TON you fund the account yourself, and Telegram's minimum CPM is 0.1. A Stars account has no deposit at all: you spend Stars your channel or bot has already earned. ### How long until my ad goes live? Usually under an hour, on Stars, TON and Euro alike: over 98% of 13,199 campaigns we measured had a decision within three hours. Occasionally a whole batch waits up to about two days. ### What if my ad gets declined? Find the rule it broke — length, capitals, emoji, line breaks, an unsupported claim, a second link, a shortener, a language mismatch or a destination that does not match the text — fix all of it in one pass and submit again. In Adsly Pro Panel, Recreate re-submits a declined ad every hour, and AI Recreate writes a new text for each attempt. ### How do I know if my campaign is working? Compare its CTR with a measured baseline, not a rule of thumb: on our accounts the average is 0.85% on Euro, 2.18% on TON and 3.08% on Stars, and on Euro accounts it runs from 0.65% in Russia to 1.64% in Brazil. Clicks are not sales, though. Telegram's "actions" are channel joins and bot starts; to see deposits or purchases, send postbacks from your tracker. ### Should I use ADSLY or the native manager? The native interface at ads.telegram.org is enough for a handful of campaigns, and you keep access to it on every account we open. Adsly Pro Panel adds bulk creation and editing, AI text generation, Recreate for declined ads, automation rules, hourly analytics and team access. Free is $0, Pro $129 per month, Agency $229 per month, with a 3-day Pro trial at sign-up. --- ## Top 10 Telegram Ads Mistakes and How to Fix Each One URL: https://adsly.pro/guides/telegram-ads-common-mistakes/ Date: 2026-04-04 Tags: Tips & Optimization The 10 Telegram Ads mistakes that waste budget — CPM overbidding, the wrong cabinet type, targeting too broad, moderation triggers — and the fix for each, with measured approval rates by cabinet type. ## Mistake #1 — CPM Overbidding **Impact:** You pay more per impression than the auction requires. New advertisers often set CPM well above what delivery requires because they don't know niche benchmarks. They overbid to ensure delivery, but end up paying significantly more per impression than needed. **Fix:** Check ADSLY benchmarks for your niche before setting CPM. Start at 1.2-1.5x the niche average, then optimize down based on delivery data. Use ADSLY CPM optimization for automatic bid adjustment. ## Mistake #2 — Wrong Cabinet Type **Impact:** More declined ads and delayed launches. Approval differs by cabinet type. On accounts we operate, 99.9% of reviewed ads end up approved on Stars, 95.6% on Euro and 86.8% on TON (all niches, 3 October 2026) — so on TON roughly one campaign in eight is declined. Choose the type without checking this, and you spend the first days rewriting ad text instead of launching. **Fix:** Stars for beginners and high-risk niches (highest approval). For a crypto-native audience and everything else, a Euro World account: every available country, channels and bots as well as an external website, in-stream video, and a disputed decline escalated to a human reviewer through us — country and language targeting is available on all three types. ## Mistake #3 — Targeting Too Broad **Impact:** Lower CTR — impressions go to people who were never going to click. Targeting 200+ random channels instead of 20 carefully selected ones dilutes your audience. Your ad reaches people with zero interest in your product, wasting impressions. **Fix:** Start with 15-20 highly relevant channels with 10K-50K subscribers. Research channels your target audience actually follows. Quality targeting consistently outperforms quantity. ## Mistake #4 — Moderation Triggers in Ad Text **Impact:** Declined ads, rewrites and a later launch. Using ALL CAPS words, unverifiable claims ("best in the world"), urgency language ("last chance!"), or aggressive CTAs ("BUY NOW!!!") triggers automatic and manual rejection. **Fix:** Write factual, calm copy. No capitals for emphasis, no superlatives without proof, no artificial urgency. Include disclaimers for regulated niches (crypto, betting). ## Mistake #5 — Not Testing Ad Variations **Impact:** You never find out which text would have earned more clicks. Running a single ad text forever leads to creative fatigue and suboptimal performance. Many advertisers never A/B test their creatives. **Fix:** Create 3-5 text variants per campaign. Run A/B tests for 2 business days each. Keep the winner, pause the rest. ADSLY's A/B testing feature automates this with winner detection. ## Mistake #6 — Ignoring Hourly Performance Data **Impact:** Budget spent in hours when your audience does not click. CTR moves through the day, and the pattern differs by audience and country. We do not publish a universal "best hours" chart, so the hours have to come from your own campaigns. Running 24/7 without looking at them wastes budget during dead hours. **Fix:** Use ADSLY's hourly analytics to identify your own peak performance hours. Set automation rules to pause campaigns or reduce bids during low-engagement periods. ## Mistake #7 — Giving Up Too Early **Impact:** Missed opportunities from insufficient data. Many advertisers evaluate campaigns after just 24 hours and fewer than 5,000 impressions. This sample size is too small for statistical significance — results may be random noise. **Fix:** Run every campaign for minimum 48-72 hours and 10,000+ impressions before making optimization decisions. Short-term CTR fluctuations are normal. ## Mistake #8 — Not Using Automation Rules **Impact:** 10+ hours/week wasted on manual campaign management. Manually checking and adjusting 50+ campaigns is inefficient, error-prone, and slow. By the time you notice a problem, budget has already been wasted. **Fix:** Set IF/THEN automation rules in ADSLY: pause if CTR < 0.2%, increase budget if CTR > 1%, cap CPM at 2x niche average, auto-recreate declined ads. Available at campaign, group, and global scope. ## Mistake #9 — One Account for Everything **Impact:** Single point of failure for your entire advertising operation. Putting all campaigns in one cabinet means one moderation issue or balance problem stops everything. Account-wide restrictions affect all campaigns simultaneously. **Fix:** Use 2-3 cabinets — for example two Euro World accounts, plus a Stars account if your channel earns Stars. ADSLY manages multi-account from one dashboard with instant switching. ## Mistake #10 — Not Tracking Conversions **Impact:** No visibility into actual ROI. Running ads without conversion tracking means optimizing for impressions and clicks, not actual business results. You can't identify which campaigns generate revenue. **Fix:** Use UTM parameters on all promote URLs. Set up deep links for attribution (new in 2026). Monitor CPA and ROI, not just CTR. Use ADSLY analytics to track performance by campaign and channel. ## The Cost of These Mistakes | Mistake | What It Costs You | | --- | --- | | CPM Overbidding | A higher price per impression than the auction requires | | Wrong Cabinet | Declined ads and delayed launches | | Broad Targeting | Impressions on people who do not click | | Moderation Triggers | Time + re-creation cost | | No A/B Testing | A weaker text keeps running | We do not publish a measured budget loss for these mistakes — it depends on the niche, the country and the offer. Each of them is visible in your own statistics within the first days. Using proper benchmarks, automation, and the right cabinet type eliminates most of this waste. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### What's the biggest Telegram Ads mistake? CPM overbidding. New advertisers often set CPM well above what delivery requires because they don't know niche benchmarks, and pay more per impression than they need to. ### Why are my Telegram Ads not getting clicks? Usually too broad targeting or weak ad text. Target 15-20 specific channels with 10K-50K subscribers instead of 200+ random ones. Test 3-5 ad text variants. ### Why do my Telegram Ads keep getting declined? Common triggers: ALL CAPS text, unverifiable claims, urgency language, aggressive CTAs. On accounts we operate, Stars cabinets have the highest approval rate: 99.9%, against 95.6% on Euro and 86.8% on TON (all niches, 3 October 2026). ### How long should I test a Telegram Ads campaign? Minimum 48-72 hours and 10,000+ impressions for statistically significant data. Many advertisers give up after 24 hours, which isn't enough. ### Should I use multiple Telegram Ads accounts? Yes, 2-3 cabinets — for example two Euro World accounts, plus Stars if your channel earns Stars — reduce risk and improve resilience. ADSLY manages multi-account from one dashboard. ### How do I reduce wasted Telegram Ads budget? Set automation rules (CPM caps, CTR floors), A/B test creatives, use proper CPM benchmarks for your niche, and avoid moderation triggers in ad text. --- ## How Much Do Telegram Ads Cost in 2026? Real Prices URL: https://adsly.pro/guides/telegram-ads-cost-pricing-guide/ Date: 2026-04-04 Tags: Budget & Costs What a Telegram Ads account actually costs: €650 to start in a regular niche or forex, €1,300 crypto, €6,500 nutra, adult or binary options — total, commission included; gambling has two formats of its own. Plus measured CPM by country. ## Two numbers people keep mixing up Ask what Telegram Ads costs and you get CPM figures back. That answers the wrong question for anyone who has not started yet, because before you can buy a single impression you need a funded advertising account, and that has its own price. **The entry price** is what you pay once, to have an account opened and funded. **The CPM** is what your money then buys. Both below, measured rather than estimated. ## What it costs to start Totals through Adsly, commission already inside the number. Nothing is added later, there is no KYC and no security deposit. | Your niche | Total to start | What is in it | | --- | --- | --- | | E-commerce, SaaS, education, travel, auto, real estate, media, jewellery, licensed fintech | **€650** | €500 of ad budget + our service fee | | VPN, CPA, licensed microloans | **€650** | €500 of ad budget + fee | | Forex, CFD, payday loans | **€650** | €500 of ad budget + fee | | Crypto, stocks and investing | **€1,300** | €1,000 of ad budget + fee | | Nutra, adult, binary options | **€6,500** | €5,000 of ad budget + fee, and a managed launch | | Gambling: test launch on our infrastructure | ad budget from **€5,000** + commission | run through the Pro Panel only; commission shown on the order form | | Gambling: official gambling account | ad budget from **€25,000** + commission | commission shown on the order form | Figures checked against the live checkout on 2026-10-04. The order form prices your exact niche before you pay anything. Two things worth knowing about the top row of that table. Nutra, adult and binary options are not simply more expensive — the €6,500 includes our preparation of the texts and the entry for moderation (our infrastructure) and a manager who sets the campaigns up and runs them to Active. It is a launch, not a monthly retainer. And the country does not change the price: every new Euro account is a World account that can advertise in every available country, and you choose the countries for each campaign inside it. ## What a thousand impressions costs This is where the real spread is, and it has nothing to do with a price list — Telegram Ads is an auction, and the auction is expensive where the advertisers already are. Measured on our own Euro accounts (billed in EUR), all niches blended, campaigns targeted at one country, as of 3 October 2026. The impressions column is the honesty check: a row standing on 163M impressions is a fact, one standing on 28k is a direction. | Country | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Uzbekistan | €0.20 | 0.90% | €0.023 | 6.4M | | India | €0.25 | 1.12% | €0.022 | 17.3M | | UAE | €1.42 | 1.36% | €0.104 | 295k | | Saudi Arabia | €1.69 | 1.47% | €0.115 | 74k | | Qatar | €1.95 | 1.11% | €0.175 | 28k | | Brazil | €2.22 | 1.64% | €0.136 | 4.7M | | Russia | €2.68 | 0.65% | €0.415 | 163.0M | | Turkey | €2.92 | 0.87% | €0.337 | 874k | | Georgia | €4.00 | 0.29% | €1.361 | 144k | Western Europe and the US are missing from that table for a reason: our campaigns there ran on TON accounts, which are billed in TON. Priced in TON per thousand impressions, Britain and Germany measured 0.27, France 0.24, Spain 0.41, Italy 0.43 and the USA 0.39. Those are real prices, but in another currency — do not read them as euros. The number that should change your plan is the last column. A hundred clicks cost about €2.20 in India and €41.50 in Russia. Judging a market on CPM alone hides a near twentyfold difference. The full country-by-country breakdown, for both account types, is in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## CPM by vertical Blended across self-service Euro accounts, as of 3 October 2026. A thinner base than the country table, so read the volume column. | Vertical | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Binary options | €1.41 | 0.38% | €0.374 | 1.35M | | Gambling | €2.55 | 13.19% | €0.019 | 175k | | Crypto | €1.91 | 0.53% | €0.358 | 821k | | Forex | €1.88 | 1.89% | €0.102 | 418k | | VPN | €2.61 | 1.06% | €0.246 | 203k | Gambling is the row that surprises people: the best click-through of the five by far, which puts its cost per click at €0.019. Read its CTR with caution — 13% on 175k impressions is high even after we drop campaigns reporting impossible click rates. ## What €500 of ad budget actually buys Taking the measured Euro CPM above, the same €500 of advertising balance buys roughly: - **2.5 million impressions** in Uzbekistan, around 22,500 clicks at a 0.90% rate - **2.0 million** in India, around 22,400 clicks - **352,000** in the UAE, around 4,800 clicks - **225,000** in Brazil, around 3,700 clicks - **187,000** in Russia, around 1,200 clicks - **171,000** in Turkey, around 1,500 clicks Those click counts are arithmetic from the measured CPM and CTR, not a forecast of your campaign. Your creative and targeting move CTR more than anything on this page. ## Costs that are not hidden, because we list them - **Service fee** — already inside every total above. Nothing is added at checkout. - **KYC** — none. No documents, no company papers. - **Security deposit** — none. - **Pro Panel** — included with every account, not a separate subscription. - **Top-ups** — the same niche fee applies to each one, and the order form shows the total before you confirm. - **Managed service** — optional, and priced separately below. What does cost you money and is genuinely easy to miss: a rejected creative costs you the time, not the budget, but running the wrong geography costs real money from the first thousand impressions. Turkey at €2.92 against India at €0.25 is a twelvefold difference decided before you write a single line of copy. ## Moderation: what gets approved Measured over campaigns that reached a verdict — a campaign that ever ran was approved, a declined one was refused: | Cabinet | Approved | Out of | | --- | --- | --- | | Stars | **99.9%** | 26,591 verdicts | | Euro | **95.6%** | 111,881 verdicts | | TON | **86.8%** | 159,617 verdicts | Euro takes about as long to review and is not stricter: across 13,199 campaigns in September 2026, 98.5% of Euro campaigns got a decision within three hours, against 99.9% on TON and 100% on Stars (84.6%, 86.5% and 85.6% within one hour). A declined Euro ad can also be escalated to a person through Adsly. Deleted campaigns are not counted as rejections, because a deleted campaign may never have been reviewed at all. ## Managed service, if you would rather not run it yourself **$1,000 per month plus a commission on spend** — 10% for regular niches, 20% for high-risk. The commission is always there; there is no flat-fee-only version. Your advertising budget stays yours and is separate from both. That buys strategy, creatives and copy, channel selection, getting through moderation, CPM optimisation, scaling and reporting. It is worth it when the thing you are short of is attention rather than money: a single operator running fifty campaigns by hand spends the whole week on bulk edits, which is exactly the work a manager or an automation rule removes. **See the exact number for your case.** The order form prices your niche before you pay anything. [Check the cost for your niche →](/cabinet/) ## Frequently Asked Questions ### What is the minimum to start advertising on Telegram? €650 total in a regular niche — €500 of advertising balance plus our service fee, with no KYC and no security deposit. Crypto and stocks start at €1,300, forex at €650, and nutra, adult and binary options at €6,500 with a managed launch included. Gambling runs as an official gambling account from €25,000 of ad budget or a test launch on our infrastructure from €5,000, with the commission on top. ### How much does one click cost on Telegram Ads? Telegram Ads never bills per click, only per thousand impressions, so your cost per click is whatever your click-through makes it. Measured on Euro accounts: €0.022 in India, €0.023 in Uzbekistan, €0.104 in the UAE, €0.136 in Brazil, €0.337 in Turkey, €0.415 in Russia. ### Why is Russia the most expensive market if it is the biggest? Competition, not quality. Russian-language Telegram advertising is a mature auction with years of advertisers in it. Russia measured €2.68 CPM at 0.65% CTR across 163M impressions on 62 Euro accounts — our largest market and one of the most expensive; only Turkey (€2.92) and the thin Caucasus rows cost more. It is also a wind-down market legally: Russia's Federal Anti-Monopoly Service declared Telegram advertising unlawful in March 2026, with a transition period through the end of 2026. ### Is Telegram cheaper than Facebook or Google? On impressions, often yes — €0.20–0.25 CPM in India and Uzbekistan on our Euro accounts has no equivalent on Meta or Google search, though Russia and Turkey cost €2.70–2.90. On results, it depends entirely on whether your audience sits in Telegram channels, which is true for crypto, iGaming, trading and most of the CIS and South Asia, and much weaker for local services. ### Are there costs you add later? No. Every total on this page includes our service fee, and the order form shows the full amount before you confirm. Top-ups carry the same niche fee, also shown before payment. ### What CPM should I set in the campaign? Start at or slightly above the measured CPM for your country, not at the platform minimum. Bidding under the market price does not make traffic cheaper, it makes the campaign stop winning impressions, and a campaign with no delivery teaches you nothing about your creative. --- ## Telegram Ads CPM by Country: Measured on Euro and TON Accounts (2026) URL: https://adsly.pro/guides/telegram-ads-cpm-by-country/ Date: 2026-04-04 Tags: Data & Benchmarks Telegram Ads CPM by country, measured on our own accounts and kept in each account's currency. Euro: Uzbekistan €0.20, India €0.25, Brazil €2.22, Russia €2.68, Turkey €2.92. TON: Britain and Germany 0.27 TON, the USA 0.39 TON. ## Read the currency before the number Telegram Ads bills each account in its own currency. A Euro account pays in euros. A TON account pays in TON. Since August 2026 both can target countries with the same form, so a country can appear in our data twice — once at a euro price and once at a TON price — and the two are not the same number. Until 3 October 2026 this page made exactly that mistake. Our measurement script summed TON campaigns into the euro table, and the headline "Britain €0.16, Germany €0.23" was in fact 0.27 TON on TON accounts; our Euro accounts had never run a single-country campaign in Britain or Germany. We found it in our own audit and rebuilt both tables. If you quoted the old figures, these replace them. ## Measured CPM on Euro accounts Our own Euro accounts, billed in EUR, all niches blended, campaigns targeted at one country only, as of 3 October 2026. The impressions column is the honesty check: a row standing on 163M impressions is a fact, a row standing on 28k is a direction. | Country | CPM | CTR | Cost per click | Impressions | Accounts | | --- | --- | --- | --- | --- | --- | | Uzbekistan | €0.20 | 0.90% | €0.023 | 6.4M | 2 | | India | €0.25 | 1.12% | €0.022 | 17.3M | 8 | | UAE | €1.42 | 1.36% | €0.104 | 295k | 8 | | Chile | €1.54 | 1.18% | €0.130 | 139k | 1 | | Saudi Arabia | €1.69 | 1.47% | €0.115 | 74k | 4 | | Qatar | €1.95 | 1.11% | €0.175 | 28k | 5 | | Brazil | €2.22 | 1.64% | €0.136 | 4.7M | 6 | | Russia | €2.68 | 0.65% | €0.415 | 163.0M | 62 | | Turkey | €2.92 | 0.87% | €0.337 | 874k | 8 | | Georgia | €4.00 | 0.29% | €1.361 | 144k | 3 | | Armenia | €8.02 | 0.37% | €2.161 | 33k | 1 | Thinner still, quoted only with their volume: Kazakhstan €1.09 at 0.46% CTR on about 11,000 impressions, Belarus €1.05 at 0.22% on about 10,000. What the euro table says: Russian-language and Caucasus inventory is the expensive end, Turkey and Brazil sit close to Russia, and India and Uzbekistan are cheap by an order of magnitude. A hundred clicks cost about €2.20 in India and €41.50 in Russia. ## Measured CPM on TON accounts Our own TON accounts, billed in TON, campaigns targeted at one country, 22 August–3 October 2026 — 149.5M impressions across 58 countries. Prices in TON per thousand impressions; cost per click in TON. | Country | CPM, TON | CTR | Cost per click, TON | Impressions | Accounts | | --- | --- | --- | --- | --- | --- | | France | 0.24 | 2.91% | 0.008 | 878k | 4 | | Bangladesh | 0.24 | 7.10% | 0.003 | 2.3M | 4 | | Britain | 0.27 | 3.03% | 0.009 | 2.6M | 8 | | Germany | 0.27 | 2.86% | 0.010 | 5.5M | 10 | | Netherlands | 0.27 | 1.99% | 0.014 | 2.1M | 6 | | Canada | 0.38 | 3.18% | 0.012 | 755k | 7 | | USA | 0.39 | 1.97% | 0.020 | 14.8M | 12 | | Spain | 0.41 | 6.76% | 0.006 | 2.9M | 7 | | India | 0.42 | 1.77% | 0.024 | 12.0M | 14 | | Turkey | 0.42 | 3.61% | 0.012 | 3.5M | 10 | | Italy | 0.43 | 2.36% | 0.018 | 1.8M | 7 | | Brazil | 0.61 | 3.65% | 0.017 | 2.9M | 9 | | Saudi Arabia | 1.21 | 1.26% | 0.097 | 6.0M | 10 | | Mexico | 1.30 | 4.91% | 0.034 | 499k | 6 | | Indonesia | 1.82 | 4.90% | 0.038 | 2.8M | 6 | | Malaysia | 1.87 | 1.44% | 0.124 | 1.7M | 8 | | Qatar | 3.35 | 2.61% | 0.128 | 554k | 6 | | UAE | 3.79 | 2.65% | 0.143 | 2.7M | 10 | | Vietnam | 4.09 | 8.33% | 0.073 | 1.0M | 3 | What the TON table says: inside TON, Western Europe and North America are the cheap end — Britain, Germany, France and the Netherlands at 0.24–0.27 TON — while the Gulf and Southeast Asia are the expensive end: the UAE 3.79, Qatar 3.35, Vietnam 4.09. Germany is on this table with 5.5M impressions across 10 accounts, so TON-funded ads do deliver there. Rows standing on one account describe one advertiser rather than a market — Ethiopia (37M impressions on a single account), Colombia (a 21% CTR on one account) — so we leave them out of the table above. ## Why the two currencies cannot be merged The obvious move is to convert TON into euros and put everything in one table. We do not, for two reasons. TON's price moves daily, so any conversion is a statement about the exchange rate on the day you picked, not about the auction. And the two account types do not buy the same inventory in the same way: TON accounts do not serve Russia, Ukraine, Israel or Palestine, while our euro rows are dominated by Russia. A converted number would look like a measurement and be an estimate. If you need a single decision rule: compare markets within one table, and choose the account type for its own reasons, below. ## CPM by vertical Self-service Euro accounts, all countries blended, as of 3 October 2026. The base is thinner than the country table, so the volume column matters more here, not less. | Vertical | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Binary options | €1.41 | 0.38% | €0.374 | 1.35M | | Forex | €1.88 | 1.89% | €0.102 | 418k | | Crypto | €1.91 | 0.53% | €0.358 | 821k | | Gambling | €2.55 | 13.19% | €0.019 | 175k | | VPN | €2.61 | 1.06% | €0.246 | 203k | Read the gambling CTR with caution: 13% on 175k impressions is high even after we drop campaigns reporting impossible click rates. ## Three caveats, without which these tables lie **One: this is our mix, not the market's.** All niches blended. Russia's price partly reflects that our Russian spend concentrates in competitive verticals; a single-account row reflects one advertiser's targeting. The numbers are measured, but they measure what we ran. **Two: this is not the gambling benchmark.** We publish a separate curated gambling set (Brazil, UAE, Turkey, bot-first funnels, March–June 2026). Both are true and they are different cuts. **Three: CTR and CPC exclude broken campaigns, CPM does not.** Campaigns reporting more clicks than views, or CTR above 25%, are dropped from the CTR and cost-per-click columns. CPM is computed on the full base. ## Which account for which country **Euro account** — a World account covering every available country, billed and reported in EUR, Pro Panel included, and the only route for the four full-bundle high-risk niches. The prices in the euro table above are what you would pay in the countries we have measured. **TON account** — country targeting with the same form since August 2026, funded in TON, not served in Russia, Ukraine, Israel or Palestine. Lower commission on regular niches; for gambling, nutra, adult and binary options it costs the same as Euro. **Want the number for your own case?** The order form prices a World account for your niche before you pay anything, including the commission and the total. [See the exact cost for your niche →](/cabinet/) ## Frequently Asked Questions ### Which country has the cheapest Telegram Ads CPM? On our Euro accounts, Uzbekistan (€0.20) and India (€0.25). On our TON accounts, priced in TON, France and Bangladesh (0.24), then Britain, Germany and the Netherlands (0.27). The two lists use different currencies and should not be merged. ### Is Britain really €0.16 CPM? No. That figure appeared on this page until 3 October 2026 and was a TON price mislabelled as euros. Our UK campaigns ran on TON accounts at 0.27 TON per thousand impressions; we have no Euro-account measurement for Britain. ### Why is Russia so expensive if the audience is large? Competition, not quality. Russian-language Telegram advertising is a mature auction with years of advertisers in it. Russia measured €2.68 CPM at 0.65% CTR and €0.415 per click across 163M impressions on 62 Euro accounts — our largest market. Turkey (€2.92) and the thin Caucasus rows cost more. ### How much do Telegram Ads cost in India? On Euro accounts €0.25 CPM at 1.12% CTR and €0.022 per click across 17.3M impressions; on TON accounts 0.42 TON per thousand impressions across 12.0M. ### Do Telegram Ads run in Germany? On our TON accounts, yes: 5.5M Germany-targeted impressions across 10 accounts between August and October 2026, at 0.27 TON per thousand. We have not run Euro-account campaigns there. ### My country is not in either table. What should I budget? Ask us before you budget. For countries without their own row we would rather say "not measured" than stretch a regional average across currencies. ### How current are these numbers? Euro table measured 3 October 2026 over 56,909 single-country campaigns and 192.9M impressions; TON table 22 August–3 October 2026, 149.5M impressions across 58 countries. They are recomputed from our platform database, and this page carries the date of the measurement it quotes. --- ## Telegram Ads Glossary: Every Term Explained (2026) URL: https://adsly.pro/guides/telegram-ads-glossary/ Date: 2026-04-04 Tags: Reference Telegram Ads glossary: CPM, CTR, CVR, CPA, account types (Euro, TON, Stars), campaign statuses, targeting, moderation and automation — 60 terms, checked against Telegram’s own pages and our measured data. ## A ### A/B Testing Running several variants of an ad against the same targeting to see which performs better. In the Pro Panel the creation form multiplies A/B texts and A/B media into separate campaigns in one pass, so each variant has its own statistics. Choosing the winner is your call; as a working estimate — our judgement, not a measurement — let each variant collect about 10,000 impressions first. ### Account (Cabinet) A Telegram Ads advertising account, often called a cabinet. There are three kinds, defined by how the account is funded: Euro (billed in euros, opened through partners such as ADSLY), TON (self-serve at ads.telegram.org, paid in Gram, the currency of the TON blockchain) and Stars (for channel and bot owners spending Stars their channel earned). Since 22 August 2026 all three use the same targeting form. One user can manage several accounts. ### Active Campaign status: the ad is live and sponsored messages are being shown according to its parameters. An Active campaign spends its budget at the CPM you set. ### Ad Text The text of the sponsored message. Telegram’s guidelines cap it at 160 characters including spaces and do not allow line breaks, bullet points or numbered lists, excessive capitalisation, or intrusive use of emoji. One link in the format @link or t.me/link may be included, and it must lead to the same destination as the button. ### AI Recreate A Pro Panel feature: when an ad is declined, it is submitted again with a new AI-written text, and again until it passes moderation. Plain Recreate does the same with the original text. We publish no recovery rate for either. ### Auto CPM A Pro Panel feature for campaigns targeted at channels and bots. Once an hour it checks whether the ad is actually visible in the targeted channels: visible in most of them — the CPM goes down by 10%; not visible in most — up by 10%; a mixed picture — no change. A change needs two checks in a row that agree, with a three-hour pause between changes. ### Automation Rules IF/THEN logic that manages campaigns without manual work. In the Pro Panel a rule can apply to one campaign, a campaign group, a selection of campaigns or the whole account. Conditions use metrics such as views, clicks, CTR, CPC, CPM, spend and budget, and conversions from your own postbacks; actions pause or activate a campaign, change the CPM, add budget or simply notify you. Example: IF CTR < 0.2% THEN pause campaign. ## B ### Bid (CPM Bid) The CPM you set for an ad: the price for one thousand views. Telegram’s getting-started page states: "The minimum CPM for a sponsored message is 0.1 Toncoin" ([Telegram Ad Platform Explained](https://ads.telegram.org/getting-started)). We publish no "recommended bid" multiplier: start near the measured price of the country you target and adjust on your own data. ### Bot Targeting Placing the ad in specific Telegram bots that you name, the same way channel targeting names channels. Available on Euro, TON and Stars accounts. ### Budget (Daily/Total) The amount an ad may spend. The form has a Budget — the total; the ad runs until it reaches it — and an optional Daily Budget, where 0 means no daily limit. Telegram does not let you lower the budget of a submitted ad: you create a similar ad with a lower one. Accounts opened through ADSLY start from €500 of ad budget (€1,000 for crypto and stocks; €5,000 for gambling, nutra, dating & adult and binary options). ### Bulk Operations Acting on many campaigns at once. The Pro Panel has mass pause, resume and stop, budget top-up, CPM change, editing of title, URL and text, deletion, rule assignment and export. ## C ### Cabinet See **Account**. A Telegram Ads advertising account — Euro, TON or Stars. ### Campaign One ad with its text, targeting, budget, CPM and optional media; Telegram’s own interface calls it an ad. A campaign belongs to one account. Once it is created its targeting cannot be changed — Telegram’s "Create a similar ad" makes a copy that you can retarget. ### Campaign Group A user-created folder for related campaigns inside one account. In the Pro Panel a group has a colour, shared automation rules, shared Auto CPM and its own analytics. ### Channel Targeting Naming the specific public channels where the ad appears. Telegram shows sponsored messages in public channels with 1,000 or more subscribers. We have not measured channel targeting against topic or country targeting, and we publish no "ideal" number of channels. ### CTR (Click-Through Rate) Percentage of views that end in a click. Formula: (Clicks ÷ Views) × 100. On our accounts (3 October 2026, without campaigns above 25% CTR) it is 1.88% across all campaigns; by account type, 0.85% on Euro, 2.18% on TON and 3.08% on Stars. The three run in different markets, so compare a CTR inside one account type. ### CVR (Conversion Rate) Percentage of clicks that end in the action you wanted — a subscription, a bot start, a purchase. Formula: (Actions ÷ Clicks) × 100. Telegram’s statistics count channel joins and bot starts; purchases need your own tracking. We publish no typical range. ### CPA (Cost Per Action) Cost of one action. Formula: Spent ÷ Actions. In Telegram’s statistics an action is a channel join or a bot start, not a sale or a deposit. We publish no CPA benchmark. ### CPC (Cost Per Click) Cost of one click. Formula: Spent ÷ Clicks. Measured on our Euro accounts in September 2026, by destination: €0.355 into a channel, €0.223 into a bot, €0.266 to a website and €0.038 into a Mini App (a thin base: 6 accounts). ### CPM (Cost Per Mille) Cost per 1,000 impressions — the pricing model of Telegram Ads. You set a CPM and are charged for every 1,000 times the ad is shown. On our accounts the average is €2.97 on Euro accounts, 0.90 TON on TON accounts and 395 Stars on Stars accounts; these are three currencies, so compare a CPM inside its own account type. The country you target moves it most. ### CTA (Call to Action) The button under the sponsored message that opens the advertised destination — a channel, a bot, a Mini App or, on Euro accounts, a website. Telegram’s guidelines define an ad as a text plus this button. A custom button label is a Euro-account feature. ## D ### Declined Campaign status: moderation rejected the ad, and it must be changed before it can go live. Telegram shows the reason and a link to the relevant guideline when you open the ad. Things the guidelines name: excessive capitalisation and emoji (§2), unsupported superlatives and clickbait (§5.4), a destination that does not match the ad (§4.3). On our accounts 5.0% of all campaigns are currently declined (3 October 2026). ### Deep Linking A link that opens a specific place rather than the top of a channel or bot: a single post (t.me/link/123) or a bot with a start parameter. Telegram’s guidelines allow both, and the start parameter is how a bot can tell which ad a user came from. ### Draft An ad that has been saved but not published — for example because the balance was too low when it was created. Telegram keeps it so that you can publish it later. In the Pro Panel the creation form also saves an unfinished form automatically. ## E ### Euro Cabinet A Telegram Ads account billed in euros. It is not self-serve: Euro accounts are opened through partners, and ADSLY opens them on its own EU entity, with no KYC, and every new one is a **World account** that can advertise in every available country. Targeting uses the same form as TON and Stars: countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search. What stays Euro-only: ads that link to an external website, the in-stream video format, a custom button, and human escalation of a declined ad through ADSLY. Opening takes 2 business days (4 for nutra, dating & adult and binary options); the minimum ad budget is €500 (€1,000 for crypto and stocks; €5,000 for gambling, nutra, dating & adult and binary options). Approval on our accounts: 95.6%. ## F ### Fragment The platform at fragment.com where Telegram collectibles — usernames, numbers, gifts — are traded and where TON-funded ad accounts are topped up: on the ad platform you choose Budget → Add Funds on Fragment and pay in Gram. Fragment describes itself as built on TON, "a blockchain technology initially developed by Telegram" ([fragment.com/about](https://fragment.com/about)). ### Frequency Cap See **Views per User**. Telegram Ads has no frequency cap "per day" or "per week": the one setting is Views per User, from 1 to 4. ## G ### Geo Targeting Targeting users by country. The form lists 229 options and has been the same on Euro, TON and Stars accounts since 22 August 2026. Inside a selected country a Locations field searches for narrower locations; which ones it offers is visible in the account, and we have not measured city-level campaigns. TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. ### Global Rules Automation rules applied to every campaign in an account. Useful for account-wide safety rules such as "pause any campaign whose CTR falls below 0.2%". ### Gram The currency of the TON blockchain, formerly called Toncoin. Fragment’s payment page asks for Grams (GRAM) when you top up a TON-funded ad account; Telegram’s getting-started page still states the minimum CPM in Toncoin. ### Group Rules Automation rules applied to all campaigns within one campaign group. Useful when a set of campaigns shares one optimisation logic. ## H ### Hourly Analytics Performance data stored every hour. The Pro Panel takes an hourly snapshot of every campaign, so charts go down to one-hour resolution; hourly detail is kept for 30 days and older periods are shown by day. We publish no "best hours" — we have no hour-of-day benchmark — so use the hourly view on your own campaigns to find yours. ## I ### IF/THEN Rules See **Automation Rules**. Format: IF [condition met] THEN [action triggered]. Example: IF CPC > €1.00 THEN decrease CPM by 10%. ### Impressions See **Views**. The number of times your ad is displayed to users. The billing metric for CPM pricing. ### In Review Campaign status: Telegram is checking the ad before it can be shown. On our accounts over 98% of campaigns get a decision within three hours. ## M ### Managed Service Campaign management by ADSLY’s team — creation, optimisation and reporting. It costs $1,000 per month plus 10% of ad spend (20% in high-risk niches). We publish no approval rate for managed versus self-run campaigns. ### Media A photo or video attached to the sponsored message. It works on Euro and TON accounts alike. The Pro Panel creation form accepts PNG, JPEG and GIF images and MP4 video, up to 15 MB. We have not measured ads with media against text-only ads. ### Mini App A web application that opens inside Telegram, usually from a bot. For an advertiser it is a destination: the ad’s button can open a Mini App directly, on TON accounts as well as Euro. On our Euro accounts a click into a Mini App cost €0.038 in September 2026 — the cheapest destination we measure, on a thin base of 6 accounts. ### Moderation The review every ad passes before it runs. On our accounts over 98% of the 13,199 campaigns measured in September 2026 had a decision within three hours, on Stars, TON and Euro alike. Approval — the share of reviewed ads finally approved, 3 October 2026 — is 99.9% on Stars, 95.6% on Euro and 86.8% on TON. On Euro accounts ADSLY can escalate a declined ad to a human reviewer; TON has no escalation. Telegram’s ad terms promise no review time. ## N ### Negative Targeting Excluding placements or audiences so the ad is not shown there. The form keeps a list of excluded channels, separate from the list of channels whose audience you exclude. ## O ### On Hold Campaign status: you have paused the ad, and it can become active again whenever you want. Telegram’s wording: "You have paused the ad, but it's ready to become active again whenever you're ready." ## P ### Paused A campaign the advertiser has paused. Telegram’s interface shows it as On Hold; see **On Hold**. ### Pro Panel ADSLY’s management panel at app.adsly.pro, for Euro, TON and Stars accounts side by side. Plans: Free at $0; Pro at $129 per month with 3 accounts; Agency at $229 per month with 10 accounts; an extra account slot is $19 per month, and paying for 3, 6 or 12 months takes 10%, 20% or 30% off. Sign-up starts with a 3-day Pro trial. ### Promote URL The destination your ad points to: a Telegram channel (t.me/channel), a bot (t.me/bot), a Mini App or — on Euro accounts only — an external website. The promote URL decides what users see when they click. ## Q ### Quick Create A Pro Panel launcher. You enter a channel, a bot or a website; it finds target channels, generates ad texts with AI and creates the number of campaigns you ask for, from 1 to 100. Website destinations need a Euro account. ## R ### RBAC (Role-Based Access Control) Team permissions on the Agency plan. The Pro Panel has two access levels, assigned per account: **Viewer** — sees campaigns and statistics only — and **Manager** — full access to manage campaigns. ### Recreate Creating a new campaign to replace a declined one. The Pro Panel’s Recreate does it automatically, every hour, until the ad is approved; AI Recreate does it with a new AI-written text each time. ## S ### Sponsored Message Telegram’s name for an ad: a short text with a button, optionally with a photo or video. Telegram describes its ad platform as a tool for sponsored messages in public channels with 1,000 or more subscribers; ads are also shown in bots and in search. ### Stars Telegram’s in-app currency, used for digital goods and creator monetisation and — by channel and bot owners — for ads. Telegram’s terms for creators state: "When used for Telegram Ads, each Star in your balance is worth 0.02 USD in advertising credit" ([Terms of Service for Content Creators](https://telegram.org/tos/content-creator-rewards)). ### Stars Cabinet Not a general way to buy ads: channel and bot owners can spend Stars their channel or bot earned on ads for that same channel or bot. Since 22 August 2026 it uses the same targeting form as Euro and TON. Approval on our accounts is 99.9%, measured on 13 accounts — read it as a direction. ADSLY does not open Stars accounts; one you already have can be connected to the Pro Panel. We make no claim about where Stars ads are delivered. ### Stopped Campaign status: Telegram shows it for a new ad that has no budget yet and for an ad whose budget has run out. It is not a permanent state — increase the budget to run the ad again. ## T ### Template A saved campaign configuration (text, targeting, budget, CPM) for reuse. It speeds up creation when you launch similar campaigns across channels or accounts. ### TON (The Open Network) The blockchain on which TON-funded ad accounts are paid; Fragment describes it as "a blockchain technology initially developed by Telegram". Its currency is Gram, formerly Toncoin. ### TON Cabinet A self-serve Telegram Ads account at ads.telegram.org, topped up through Fragment in Gram. Telegram’s getting-started page sets the minimum CPM at 0.1 and allows Telegram destinations only: "Links to external sites are not allowed." Since 22 August 2026 it has the same country, language and topic targeting form as Euro. TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. Approval on our accounts is 86.8%, with no human escalation. Through ADSLY a TON account starts from €500 of ad budget (€1,000 for crypto and stocks; €5,000 for gambling, nutra, dating & adult and binary options). ### Topic Targeting Targeting by the topics users read. The form has 41 topics, the same on Euro, TON and Stars accounts — among them Cryptocurrencies, Business & Entrepreneurship, Technology & Internet, Education, Health & Medicine, Fashion & Beauty, Travel & Tourism, Video Games and Economy & Finance. Topics combine with country, language and device targeting. ## V ### Video Ads A sponsored message with a video attached works on Euro and TON accounts alike. Separate from it is the in-stream video format — an ad shown inside Telegram’s video content — which is Euro-only. We have not measured video against text-only ads. ### Views Number of times your ad was displayed to users (impressions). The billing metric for CPM pricing: you pay per 1,000 views at your CPM. ### Views per User The one frequency setting in the ad form: how many times one user may see the ad — 1, 2, 3 or 4. There is no "per 7 days" or "per 14 days" cap. Start at 1–2. ## W ### WebApp The Bot API’s technical name for a Mini App. The Pro Panel also opens as one inside Telegram, so campaigns, analytics and account switching are at hand on a phone; a few functions are desktop-only. ### World Account Formerly called Multigeo. A Euro account that can advertise in every available country: you choose the countries for each campaign inside it, on the same targeting form. Since 4 October 2026 every new Euro account ADSLY opens is a World account and single-country Euro accounts are no longer opened; the country you advertise in does not change the commission. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account for every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. AI Recreate. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### What is CPM in Telegram Ads? CPM (Cost Per Mille) is the cost per 1,000 ad impressions, and it is how Telegram Ads is priced. On our Euro accounts the average CPM is €2.97 across 257.7M impressions; on TON accounts it is 0.90 TON and on Stars accounts 395 Stars. ### What is CTR in Telegram Ads? CTR (Click-Through Rate) is the percentage of views that end in a click. Formula: (Clicks ÷ Views) × 100. On our accounts it is 1.88% across all campaigns — 0.85% on Euro, 2.18% on TON and 3.08% on Stars (3 October 2026, without campaigns above 25% CTR). ### What are TON cabinets? TON cabinets are self-serve Telegram Ads accounts at ads.telegram.org, topped up through Fragment in Gram. They link to Telegram destinations only, have had the same targeting form as Euro since 22 August 2026, and show an 86.8% approval rate on our accounts. ### What is Telegram Stars? Telegram Stars is Telegram’s in-app currency. Channel and bot owners can spend Stars their channel or bot earned on ads for that same channel or bot, at 0.02 USD of advertising credit per Star. It is not a general way to buy ads. ### What does Declined mean in Telegram Ads? Declined is the campaign status for an ad that moderation rejected: it must be changed before it can go live. Telegram shows the reason and the relevant guideline when you open the ad. ### What is a CPM bid? The CPM bid is the price you set for 1,000 views of your ad. Telegram’s getting-started page puts the minimum at 0.1 Toncoin. Start near the measured price of the country you target and adjust on your own data. ### What is campaign moderation? Moderation is the review every ad passes before it runs. Over 98% of the campaigns we measured were decided within three hours on every account type. Approval rates: Stars 99.9%, Euro 95.6%, TON 86.8%. ### Does Telegram Ads have a frequency cap? Not in the usual "N per week" sense. The ad form has one setting, Views per User, which limits how many times one user may see the ad: 1, 2, 3 or 4. ### What are ADSLY automation tools? Three things in the Pro Panel: automation rules (IF/THEN conditions that pause, activate, re-bid or top up campaigns), Auto CPM (hourly visibility checks that move the CPM by 10%), and Recreate / AI Recreate (re-submitting declined ads). --- ## Telegram Ads in India: Complete Advertising Guide (2026) URL: https://adsly.pro/guides/telegram-ads-in-india/ Date: 2026-04-04 Tags: Country Guide Telegram Ads in India: one of the lowest prices we have measured — €0.25 CPM on our Euro accounts, 0.42 TON on TON accounts. Country and language targeting, verticals that fit, Indian ad rules for crypto, finance and gaming, account choice and budget. ## Telegram in India: Market Overview Telegram does not publish user numbers by country, so every India figure comes from a third party. The most recent one from a named analytics source is data.ai's, [reported by TechCrunch in October 2022](https://techcrunch.com/2022/10/01/telegram-premium-india-price-change/): more than 120 million monthly active users in India, where Telegram was the second most popular messaging app after WhatsApp. The market around it is large and young. [DataReportal's Digital 2026: India](https://datareportal.com/reports/digital-2026-india) counts 1.03 billion internet users at the end of 2025 (70.0% of the population), a median age of 28.8, and a social media audience in which 64.4% of user identities are male. Those figures describe India's internet as a whole, not Telegram: no reliable public breakdown of Telegram's Indian audience by age, gender, device or language exists, and we do not quote one. What we can measure is what that audience costs to reach — and India is one of the cheapest markets in our data. ## Quick Stats | Metric | Value | | --- | --- | | **Telegram users in India** | 120M+ monthly active (data.ai, 2022, via TechCrunch) | | **Internet users** | 1.03 billion, 70.0% of the population (DataReportal, end of 2025) | | **Measured CPM, TON accounts** | 0.42 TON (22 Aug – 3 Oct 2026) | | **Measured CPM, Euro accounts** | €0.25 (as of 3 Oct 2026) | | **Verticals that fit** | Crypto, EdTech, Tech, Finance | | **Ad languages** | English and Hindi; Tamil, Telugu or Bengali for regional offers | | **Account type** | Euro World account (website landing pages, channels, bots) | | **Not for India** | Real-money gaming and betting ads (Online Gaming Act 2025) | ## What it costs — measured on our accounts Single-country campaigns targeted at India on our own accounts, all niches blended. Euro accounts are billed in euros and TON accounts in TON, and we never convert one into the other: | Account type | CPM | CTR | Cost per click | Impressions | Accounts | |---|---|---|---|---|---| | Euro (as of 3 Oct 2026) | €0.25 | 1.12% | €0.022 | 17.3M | 8 | | TON (22 Aug – 3 Oct 2026) | 0.42 TON | 1.77% | 0.024 TON | 12.0M | 14 | For scale: our average across all Euro campaigns is €2.97 CPM at a 0.85% CTR, so India costs roughly a twelfth of that per thousand impressions and still clicks at a higher rate. We do not publish a per-niche split for India because the base is too thin to separate one niche from another honestly. The [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has the full tables. ## Best Targeting Strategies for India **Channel targeting:** India has active Telegram channels in every niche. Target English-language channels for tech and crypto, Hindi channels for mass-market products. We have not measured how channel size affects engagement in India, so test mid-sized and large channels side by side and let your own CTR decide. **Geo targeting:** Target India specifically to avoid budget bleed to other markets, and combine it with English or Hindi language targeting for precision. Since 22 August 2026 TON and Stars accounts have the same country, language and topic targeting as Euro accounts. Telegram Ads has no city-level targeting: to reach Mumbai or Bangalore, target channels about that city. **Topic categories:** Cryptocurrencies, Education, Technology & Internet and Economy & Finance are the topics in the targeting form that match the verticals below. **Multi-language approach:** Run separate campaigns for English and Hindi audiences: English reaches tech professionals, Hindi a broader mass-market audience. We have not measured a CPM or CTR split between the two languages. ## Popular Advertising Verticals in India We publish no percentage split by vertical for India: our base is too thin to separate niches, and no reliable public figure shows how Telegram's Indian audience divides by interest. The five verticals below fit the market and the rules; the order is not a ranking. **1. Crypto & DeFi:** Crypto offers run in India under a heavy tax regime and a mandatory ad disclaimer (see Regulations). A Euro World account takes both offers that live inside Telegram — channels, bots, Mini Apps — and offers that send the click to a website, with no KYC through Adsly. **2. EdTech & Online Courses:** Competitive exam prep (JEE, UPSC, CAT), language learning, coding bootcamps, professional certificates. **3. Technology & SaaS:** India's IT industry creates a natural audience for developer tools, productivity apps and B2B software. **4. Financial Services:** Trading platforms, mutual funds, insurance, UPI payment apps — with the disclosures listed under Regulations. **5. Casual Games & Entertainment:** Mobile and Mini App games without money stakes. Real-money gaming is a different matter: its advertising is prohibited (see Regulations). ## Ad Copy Tips for India These are working practices, not measured results — we have no India-specific copy test to publish. **English ads:** Professional tone, feature-focused. Use social proof you can substantiate: a real user count, a real store rating. **Hindi ads:** Conversational, aspirational tone. Emphasize value and affordability; a free tier or a free first month is a natural hook in a price-sensitive market — if it is true. **Numbers matter:** Specific, checkable metrics — user counts, savings amounts, ratings — read better than vague claims, and Telegram's ad guidelines prohibit misleading statements either way. **Cultural note:** Avoid religious and political references: Telegram's ad guidelines prohibit ads that exploit political controversy or argue for or against religious beliefs. Festival season (Diwali, Holi) is a natural moment for consumer offers; we have no measured uplift to quote for it. ## Regulations and Compliance Compliance with Indian law is the advertiser's responsibility; Telegram's moderation reviews the ad and its destination, not your regulatory file. **Crypto:** Income from the transfer of virtual digital assets is taxed at 30%, with 1% TDS on payments — introduced in the [Union Budget 2022–23](https://www.pib.gov.in/PressReleasePage.aspx?PRID=1794167). Advertising crypto is not banned, but the Advertising Standards Council of India requires every virtual-digital-asset ad released on or after 1 April 2022 to carry the disclaimer "Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions" ([ASCI guidelines, February 2022](https://www.campaignindia.in/article/asci-forms-guidelines-for-advertisements-on-virtual-digital-assets/476017)). **Forex and trading:** The Reserve Bank of India says residents "can undertake forex transactions only with authorised persons and for permitted purposes", on RBI-authorised electronic trading platforms or recognised exchanges, and it publishes an Alert List of unauthorised platforms ([RBI press release, 7 September 2022](https://www.rbi.org.in/scripts/BS_PressReleaseDisplay.aspx?prid=54333)). An offshore forex or binary-options offer aimed at Indian residents is a legal risk for the advertiser, not a targeting question. **Financial services:** Include disclaimers for trading and investment ads ("Investments are subject to market risks"). If the product is regulated by SEBI, check SEBI's advertising rules for it before you write the ad. **Real-money gaming and betting:** The Promotion and Regulation of Online Gaming Act, 2025 (presidential assent 22 August 2025) prohibits online money games and, in section 6, their advertising; the penalty for advertising is up to two years' imprisonment, a fine of up to ₹50 lakh, or both ([official Law-as-Code summary of the Act](https://lawascode.negd.in/laws/the-promotion-and-regulation-of-online-gaming-act-2025)). Telegram's own [ad guidelines](https://ads.telegram.org/guidelines) prohibit gambling ads as well (section 5.6). India is not a gambling geo — the details are in [India's online gaming ban](/guides/telegram-gambling-ads-india/). **EdTech:** Claims of UGC (University Grants Commission) recognition or of guaranteed placement must be verifiable. **Moderation:** Review is fast on every account type: more than 98% of 13,199 campaigns were decided within three hours (September 2026), with approval rates of 99.9% on Stars, 95.6% on Euro and 86.8% on TON. Those figures cover all niches and all countries, not India alone. ## Getting Started with Telegram Ads in India **Recommended account:** Euro — a World account whose campaigns target India by country and language. It takes a destination inside Telegram — a channel, a bot or a Mini App — as well as an external website, in-stream video or a custom button, and a declined ad is escalated to a human through Adsly. TON accounts have targeted India by country since 22 August 2026 too, but link to Telegram destinations only. **Budget:** The minimum ad budget for an account opened through Adsly is €500 (€1,000 for crypto and for stocks/investing). At the €0.25 CPM measured on our Euro accounts, €500 buys roughly 2 million impressions — enough for a real test of several channels and both languages. **What comes with an Adsly account:** access to the account itself on ads.telegram.org and to the Pro Panel at app.adsly.pro — bulk operations for scaling across Hindi and English campaigns, automation rules, AI text generation in multiple languages, and hourly analytics. We have no hour-of-day data for India to hand you, so use the hourly report on your own campaigns to find your hours. ## Agency Retainer vs Your Own Euro Account: What Indian Advertisers Should Check A low monthly retainer from a local agency and the cost of running Telegram Ads are two different lines, and a quote usually shows only the first one. **What a management retainer covers:** people who create and pause campaigns, adjust targeting and send reports. It does not cover the ad budget — €500 minimum on a Euro account — or the commission charged on every top-up; you pay both on top of the retainer. Before signing, ask three things: whose name the account is in, whether you get a login to it, and what you pay beyond the monthly fee. **What an Adsly Euro account includes:** your own account, opened in 2 business days on our EU entity with no KYC and no documents. The ad budget you pay goes to the account balance, not to us. You get access to the account on ads.telegram.org and to the Pro Panel, free for the life of the account: bulk editing, automation rules, hourly analytics and AI text generation. Payment is in any cryptocurrency. **If you want it run for you:** our managed service costs $1,000 per month plus 10% of ad spend (20% in high-risk niches). It is a separate service — the account and the Pro Panel do not require it. **Why access matters:** Euro accounts are not self-serve; they are opened through partners that work with Telegram, and Adsly is one of them. If a reseller sits between you and the account, make sure you still see the real balance, spend and statistics yourself rather than a weekly spreadsheet. Once you run more than a handful of campaigns across Hindi and English channels, manual work becomes the bottleneck — and that is an argument for tooling, whoever manages the account. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every Euro cabinet is a World account that can advertise in any available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### How many Telegram users are in India? Telegram publishes no country figures. The latest number from a named analytics source is data.ai's: more than 120 million monthly active users, reported by TechCrunch in October 2022. Treat any newer "exact" figure that names no source with caution. ### What is the average CPM for Telegram Ads in India? On our Euro accounts, €0.25 per thousand impressions (1.12% CTR, €0.022 per click, 17.3M impressions, 8 accounts, as of 3 October 2026). On our TON accounts, 0.42 TON (1.77% CTR, 12.0M impressions, 14 accounts, 22 Aug – 3 Oct 2026). Both figures blend all niches; we do not publish a per-niche split, and the TON price is not converted into euros. ### Which account type works best in India? Euro. It takes Telegram destinations — channels, bots and Mini Apps — as well as an external website or in-stream video, and through Adsly it starts from a €500 ad budget (€1,000 for crypto). TON accounts also target India by country and by language since 22 August 2026, but link to Telegram destinations only. ### What are the top verticals in India? Crypto, EdTech, technology/SaaS, financial services and casual games fit the market. We publish no percentage split: our India base is too thin to separate niches, and no reliable public breakdown exists. ### Can I target Hindi-speaking audiences? Yes — Hindi is available in language targeting on Euro accounts and, since 22 August 2026, on TON and Stars accounts as well. You can also target Hindi-language channels directly. Many Indian Telegram channels use bilingual English+Hindi content. ### Can I run betting or real-money gaming ads in India? No. The Promotion and Regulation of Online Gaming Act, 2025 prohibits online money games and their advertising, and Telegram's ad guidelines prohibit gambling ads. Games without money stakes and esports are a different category; see [India's online gaming ban](/guides/telegram-gambling-ads-india/). --- ## Best Adstat Alternatives for Telegram Ads Management in 2026 URL: https://adsly.pro/guides/adstat-alternatives/ Date: 2026-04-03 Tags: Comparison Looking for an Adstat.pro alternative? What Adstat, ADSLY Pro Panel, TgBooster, eLama, Evido (ex-AdHand) and the native interface publish about themselves, checked on 3 October 2026, with sources. Adstat.pro is a mature tool: strategies that can be checked every 10 minutes, a spy service, a pixel and automatic ad labelling for Russia. What sends advertisers looking for alternatives is mostly how access works. According to Adstat's own connection guide, an account opened through Magnetto.pro or its partner agencies gets permanent access, and an account opened anywhere else gets 14 days. The alternatives in 2026 are ADSLY Pro Panel (a subscription panel for Euro, TON and Stars accounts opened anywhere), TgBooster (analytics and a bidder through a browser extension), eLama's TG Nastroy, Evido (the new name of AdHand) and Telegram's native interface. ## Quick Comparison: Adstat vs Alternatives Everything this page says about another provider comes from that provider's own public site as we opened it on 3 October 2026, and every source is linked. Where a site is silent, the table says "not stated" instead of guessing. | | Adstat.pro | ADSLY Pro Panel | TgBooster | eLama (TG Nastroy) | | --- | --- | --- | --- | --- | | **What it is** | Automation and analytics platform, a product of the seller Magnetto.pro | Subscription web panel for the accounts you connect | Online analytics and management service that works through its own browser extension | Automation tool inside an eLama account | | **How you get it** | Permanent for an account opened through Magnetto.pro or its partners, 14 days for any other | Sign up: Free plan, 3 days of Pro, then $129 or $229 a month | 7 days free after registration, then a paid plan | With a Telegram Ads account opened through eLama | | **What you pay for the tool** | No subscription; a service fee set by budget | Flat subscription, independent of ad spend | Paid plan, price not on the public site | Free for eLama clients | | **Account types** | Euro and TON accounts appear in its docs | Euro, TON, Stars | Not stated | Euro-billed accounts opened through eLama | | **Automation** | Strategies on 10 metrics, checked as often as every 10 minutes | Rules engine, AutoCPM, Recreate, all on an hourly cycle | Bidder that changes budgets and CPM | Auto-rules and a bid manager | | **Competitor ads (spy)** | Built-in spy service | No | Not stated; TgMaps is a separate spy service | Free access to TGMaps | | **Conversion data** | Pixel and events, Yandex Metrica, invite links | Incoming postbacks, an invite link per ad | Channel joins per ad | An invite link per ad | | **Ad labelling for Russia (ORD)** | Automated | No | Not stated | Automated | | **Site and docs language** | English, Russian | English, Russian | Russian | Russian | Sources: [adstat.pro](https://adstat.pro/), [Adstat documentation](https://help.adstat.pro/en/getting-started/about-adstat-pro), [tgbooster.ru](https://tgbooster.ru/), [eLama TG Nastroy](https://try.elama.ru/tgnastroy). ## Why Users Look for Adstat Alternatives Adstat.pro covers a lot. Its [documentation](https://help.adstat.pro/en/getting-started/about-adstat-pro) lists ad lists with filters, statistics down to 5-minute steps, bulk actions, copying and templates, automated ad labelling, several accounts in one interface, strategies and a spy service. The reasons to look elsewhere are about fit. ### 1. Permanent Access Depends on Where the Account Was Opened Adstat's [connection guide](https://help.adstat.pro/en/getting-started/instruction) is explicit: if you did not open your account through Magnetto.pro or its partner agencies, access is granted for 14 days; if you did, it is permanent. If you already hold accounts opened elsewhere and want to keep them, you need a tool that is sold on its own. ADSLY Pro Panel is a subscription and connects accounts regardless of who opened them. ### 2. You Run a Stars Account, or Several Account Types Adstat's documentation refers to Euro and TON accounts; on the pages we opened on 3 October 2026 we found no mention of Stars accounts, so ask before relying on it. Pro Panel connects Euro, TON and Stars accounts under one login. A Stars account is a special case: only channel and bot owners can spend the Stars their channel or bot earned. On our accounts 99.9% of reviewed Stars ads were approved (3 October 2026). Since 22 August 2026 all three account types use the same targeting form: countries, languages, topics, devices, or specific channels, bots and search. ### 3. You Prefer a Fixed Subscription to a Fee Set by Budget Adstat's homepage says there is no subscription: you pay a service fee that is "customized based on your total budget", with a €500 minimum deposit. That suits advertisers who open the account there anyway. If you would rather know the cost of the tool in advance, Pro Panel is $129 a month for 3 accounts or $229 for 10, whatever you spend on ads. ### 4. You Want Declined Ads Re-created Automatically Adstat's homepage offers pre-moderation: its specialists review your channel and creatives before launch. Pro Panel works from the other end. Recreate re-creates a declined ad every hour until it is approved, AI Recreate does it with a new text on each attempt, and AI Generate Texts drafts up to 25 texts in one click. We publish no recovery percentage for it; what we measure is that 95.6% of reviewed Euro ads and 86.8% of reviewed TON ads on our accounts end up approved. ## Top 5 Adstat Alternatives Reviewed ### 1. ADSLY Pro Panel ADSLY Pro Panel is a web panel at app.adsly.pro for the Telegram Ads accounts you connect to it, with English and Russian interfaces. It is not tied to where the account was opened. ADSLY also opens Euro and TON accounts, and those come with both Pro Panel and direct access on ads.telegram.org. **What it does:** - **All three account types in one login.** Euro, TON and Stars in any mix, with no hard limit: slots are added as you grow. - **Rules engine.** Conditions on views, clicks, CTR, CPC, CPM, CPA, spend and budget, and on your own conversions from postbacks (leads, purchases, revenue, ROAS). Actions: pause, activate, set or change CPM, add or cut budget, notify. A rule applies to one campaign, a group, a selection or the whole account. - **AutoCPM.** Every hour it checks whether your ad is actually shown in the channels and bots it targets, lowers the bid by 10% when it is visible in most of them and raises it by 10% when it is not. - **Recreate and AI Recreate.** A declined ad is re-created every hour until it is approved, with a new AI text on each attempt if you choose. - **AI text drafts.** Up to 25 ad texts in one click. - **Bulk create and bulk edit.** Texts × links × channels in one pass, split by country, topic or device; mass pause, CPM, budget and text changes; up to 100 copies of a campaign at once. - **A/B tests.** Text and media variants are grouped into one test; you pick the winner and decide whether the others pause or keep running. - **Hourly analytics.** Per campaign, per account and across all accounts, with export to CSV, PDF and Excel. - **Team access.** On the Agency plan, read, edit, create and admin rights per account. **What it does not have:** a spy tool, automatic ad labelling for the Russian market (ORD) and a website pixel. Conversions come in through postbacks, and there is a read-only reporting API with keys issued on request. Its automation runs hourly, not every 10 minutes. **Best for:** advertisers and agencies that hold accounts from different sellers or of different types and want one flat-priced panel for all of them. **Pricing:** Free $0 (up to 10 campaigns, without AI, bulk actions and automation). Pro $129 a month with 3 accounts. Agency $229 a month with 10 accounts. An extra account slot is $19 a month, and paying for 3, 6 or 12 months takes 10%, 20% or 30% off. Every new account gets 3 days of Pro. ### 2. TgBooster [TgBooster](https://tgbooster.ru/) describes itself as a simple online service for analytics and ad management in Telegram, connected to Telegram Ads through its own browser extension. **What it publishes:** - Automatic export of impressions, joins and spend from Telegram Ads. - Grouping of ads into campaigns and bulk ad creation across several target channels. - Analytics by text, channel and topic. - A bidder: for example, raising the budget of ads with the best subscriber price, or changing CPM by your share of impressions in the targeted channels. - Colleagues or clients can be connected to manage your ad accounts. **Access:** 7 days free after registration, then a paid plan chosen in your account. The site and the public offer are in Russian, and the site does not say which account types are supported. People often look for TgBooster under the name Clickise as well; we could not open a working Clickise site on 3 October 2026. **Best for:** advertisers who want statistics and a bidder on top of the native interface. For competitor research there is [TgMaps](https://tgmaps.ru/), a separate site that presents itself as a free spy service for Telegram Ads. ### 3. eLama with TG Nastroy [eLama](https://elama.ru/) is a Russian platform that puts Yandex Direct, VK Ads, Telegram Ads, Avito and other ad systems, more than 30 by its own count, under one account, one balance and one set of closing documents. For Telegram Ads it offers [TG Nastroy (TG Настрой)](https://try.elama.ru/tgnastroy), its automation tool. **What it publishes:** - Bulk creation, launch, editing, copying and stopping of campaigns, plus ad grouping. - Metrics loaded from Telegram Ads every 5 minutes, with spend shown in euro or roubles. - Auto-rules and a bid manager. - Automatic ad labelling. - Free access to the spy service TGMaps and the channel-picking tool Telemetr. - A pre-moderation chat bot and notifications about ad statuses. Its [Telegram Ads page](https://try.elama.ru/telegram_ads) is in Russian and lists the account options and current fees; post-payment is offered to legal entities and sole proprietors from Russia. **Best for:** Russian businesses that already pay for other ad systems through eLama and want Telegram Ads on the same balance and documents. ### 4. Native Telegram Ads Manager (ads.telegram.org) This is the interface Telegram itself provides. It costs nothing beyond ad spend, and there is no one between you and Telegram. Whatever account you hold, Euro, TON or Stars, is managed there, and every account ADSLY opens includes direct access to it alongside Pro Panel. It has no rules engine and no view across several accounts: each account is its own login. For a handful of campaigns in one account that is enough. **Best for:** one account, a few campaigns, no automation needed yet. ### 5. Evido (formerly AdHand, by Aitarget) AdHand has been renamed: [its site](https://adhand.app/) now announces that AdHand is Evido. [Evido](https://evido.me/) calls itself a one-stop shop for digital ad platforms and lists Telegram next to Facebook and Instagram, TikTok, Snapchat, Google Ads and DV360. It is a different kind of alternative. Evido's own steps are: sign up on the Aitarget platform, top up the balance by card or invoice, request an account on the ad platform you need, fund it, and then set up and run the campaign in that platform's own Ad Manager. So it is a way to open and pay for accounts on several ad platforms in one place, not a campaign-management panel for Telegram Ads. For Telegram it mentions a proprietary Telegram Ads Policy Checker and a dedicated manager. **Best for:** advertisers who buy several ad platforms through one payments provider and manage Telegram campaigns in the native interface or a separate panel. ## Which Alternative Should You Choose? | Your Situation | Best Choice | Why | | --- | --- | --- | | **Accounts opened with different sellers** | ADSLY Pro Panel | A subscription that does not depend on where the account was opened | | **Euro, TON and Stars accounts side by side** | ADSLY Pro Panel | One login for all three types | | **Declined ads re-created automatically** | ADSLY Pro Panel | Recreate and AI Recreate | | **Bid changes every 10 minutes** | Adstat (stay) | Strategies checked as often as every 10 minutes | | **Spy service and a website pixel** | Adstat (stay) | Both are built in | | **Ad labelling for Russia** | Adstat or eLama | Both publish automatic labelling | | **Other ad systems already paid through eLama** | eLama | Same balance and documents, TG Nastroy included | | **Several ad platforms from one payments provider** | Evido | Accounts and top-ups for Telegram, Meta, TikTok and Google in one place | | **One account, a few campaigns** | ads.telegram.org | Free and direct | ## Adstat vs ADSLY: Head-to-Head **Access.** Adstat.pro is permanent for accounts opened through Magnetto.pro or its partners and lasts 14 days for others. Pro Panel is a subscription you can start with any account; ADSLY also opens Euro and TON accounts if you need one. **Automation.** Adstat's strategies are rules on 10 metrics that can be checked every 10 minutes, with up to 8 scenarios per campaign. Pro Panel runs on an hourly cycle and splits the job in three: a rules engine that also reads your own conversion data, AutoCPM that changes the bid according to whether the ad is actually visible, and Recreate for declined ads. **Account types.** Adstat's documentation refers to Euro and TON accounts. Pro Panel connects Euro, TON and Stars. **Conversions.** Adstat offers a pixel with events, a Yandex Metrica integration and per-ad invite links. Pro Panel takes incoming postbacks from your tracker and creates an invite link per ad; it has no website pixel. **Language.** Both have English and Russian. **Where Adstat is ahead:** a spy service, a website pixel, automatic ad labelling for Russia, 5-minute statistics and 10-minute strategies. Pro Panel has none of the first three, and its cycle is hourly. For a complete comparison, see our dedicated [ADSLY vs Adstat.pro comparison guide](/guides/adsly-vs-adstat/). ## The Bottom Line Adstat.pro remains a strong choice if your account is opened through Magnetto.pro or one of its partners and you need a spy service, a pixel or Russian ad labelling today. Look at ADSLY Pro Panel if your accounts come from different sellers, if you run Stars next to Euro and TON, or if you want declined ads re-created without your involvement at a price that does not move with your budget. TgBooster adds statistics and a bidder to the native interface. eLama is the short path for businesses already paying through it. Evido is about accounts and payments across platforms. And the native interface is still the free place to start. Whichever you choose, check three things first: that it supports the account types you actually hold, that your access does not depend on a seller you may leave, and that its automation reacts as fast as your campaigns need. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Is Adstat free to use? Adstat's homepage says there is no subscription: you pay a service fee set by your budget, with a €500 minimum deposit. Access is permanent for accounts opened through Magnetto.pro or its partner agencies and lasts 14 days for accounts opened elsewhere. ADSLY Pro Panel has a Free plan with up to 10 campaigns and 3 days of Pro at sign-up; Pro is $129 a month and Agency $229. ### Can I use Adstat without Magnetto agency? For 14 days. Adstat's connection guide says an account that was not opened through Magnetto.pro or its partner agencies gets access for 14 days, and an account opened through them gets permanent access. ADSLY Pro Panel is a separate subscription and works with accounts opened anywhere. ### Which Adstat alternative supports Stars accounts? ADSLY Pro Panel connects Stars accounts next to Euro and TON, and the native interface manages them as well. Only channel and bot owners can spend the Stars their channel or bot earned, so we do not open Stars accounts. On our accounts 99.9% of reviewed Stars ads were approved (3 October 2026). ### Does any Adstat alternative have AI features? ADSLY Pro Panel has two: AI Generate Texts drafts up to 25 ad texts in one click, and AI Recreate re-submits a declined ad with a new text on each attempt. Everything else in Pro Panel (rules, AutoCPM, bulk operations) is rule-based automation that you configure. ### Which Adstat alternative is best for agencies? For an agency with client accounts from different sellers, ADSLY Pro Panel's Agency plan: $229 a month with 10 accounts, extra slots at $19, and read, edit, create or admin rights per account for each manager. eLama publishes a partner programme with a reward for agencies and freelancers, and the AdHand site advertises cashback and an API for agencies; those fit agencies that open accounts through them. --- ## Best Clickise & TGBooster Alternatives for Telegram Ads in 2026 URL: https://adsly.pro/guides/clickise-tgbooster-alternatives/ Date: 2026-04-03 Tags: Platform Comparison Looking for a Clickise or TgBooster alternative? What TgBooster, TgMaps, Adstat.pro, eLama and ADSLY Pro Panel publish about themselves, checked on their own sites on 3 October 2026, with links. ## Quick Comparison: TgBooster vs Alternatives Everything this page says about another provider comes from that provider's own public site as we opened it on 3 October 2026, and every source is linked. Where a site is silent, the table says "not stated" instead of guessing. We could not open a working Clickise site that day, so nothing here describes Clickise's own terms: the comparison is built around TgBooster, the tool people search for together with it. | | ADSLY Pro Panel | TgBooster | Adstat.pro | eLama (TG Nastroy) | | --- | --- | --- | --- | --- | | **What it is** | Web panel for the accounts you connect, sold as a subscription | Online analytics and management service that works through its own browser extension | Service for daily work with Telegram Ads, a product of the seller Magnetto.pro | Automation tool inside an eLama account | | **Account types** | Euro, TON, Stars | Not stated | Euro and TON accounts appear in its docs | Euro-billed accounts opened through eLama | | **Automation** | Rules engine, AutoCPM, Recreate | Bidder that changes budgets and CPM | Strategies on 10 metrics, checked as often as every 10 minutes | Auto-rules and a bid manager | | **Bulk work** | Bulk create, bulk edit, up to 100 copies of a campaign | Bulk ad creation, grouping into campaigns | Bulk status, budget and labelling actions, copying, templates | Bulk create, edit, copy and stop | | **Competitor ads (spy)** | No | Not stated; TgMaps is a separate spy service | Built-in spy service | Free access to TGMaps | | **Ad labelling for Russia (ORD)** | No | Not stated | Automated | Automated | | **Conversion data** | Incoming postbacks, an invite link per ad | Channel joins per ad | Pixel and events, Yandex Metrica, invite links | An invite link per ad | | **Site and docs language** | English, Russian | Russian | English, Russian | Russian | | **Free access** | Free plan (up to 10 campaigns) and 3 days of Pro at sign-up | 7 days after registration | 14 days for an account not opened through Magnetto.pro or its partners | Free for eLama clients | Sources: [tgbooster.ru](https://tgbooster.ru/), [adstat.pro](https://adstat.pro/) and [its documentation](https://help.adstat.pro/en/getting-started/about-adstat-pro), [eLama TG Nastroy](https://try.elama.ru/tgnastroy). ## Why Advertisers Look for a Clickise or TgBooster Alternative TgBooster does a specific job and says so on [its site](https://tgbooster.ru/): it pulls statistics out of Telegram Ads automatically, groups ads into campaigns, creates ads in bulk across several target channels and runs a bidder that changes budgets and CPM for you. The reasons people keep looking are about how they work, not about anything TgBooster does badly. ### 1. You Do Not Want Campaign Management to Depend on a Browser Extension TgBooster's FAQ explains that it talks to Telegram Ads through its own browser extension, because Telegram Ads has no official API. ADSLY Pro Panel is a web app: you connect the account once, by Telegram login, a one-click helper extension or a token, and from then on rules, AutoCPM and re-creation of declined ads run every hour on our servers whether or not a browser is open. You can check and edit campaigns from a phone. ### 2. You Run TON or Stars Accounts Next to Euro TgBooster's site does not say which account types it supports, so ask before you pay. Pro Panel connects Euro, TON and Stars accounts under one login and switches between them without logging in to Telegram again. That matters more since 22 August 2026, when Telegram gave TON and Stars accounts the same targeting form as Euro: countries, languages, topics, devices, or specific channels, bots and search. A TON account is funded in TON, links only to Telegram destinations (channels, bots, Mini Apps), and its ads are not served in Russia, Ukraine, Israel and Palestine. A Stars account is not something you buy: only channel and bot owners can spend the Stars their channel or bot earned. On our accounts 99.9% of reviewed Stars ads were approved (3 October 2026). ### 3. Your Team Works in English tgbooster.ru and its public offer are in Russian, and the FAQ says a card issued outside Russia is paid through a manager. Pro Panel has English and Russian interfaces, and the subscription can be paid in any cryptocurrency. ### 4. You Want Declined Ads Re-submitted and Ad Text Drafted for You TgBooster's site lists statistics, grouping, bulk creation, analytics and a bidder. It does not mention generating ad text or re-submitting declined ads. In Pro Panel, AI Generate Texts drafts up to 25 texts in one click. Recreate re-creates a declined ad every hour until it is approved, and AI Recreate gives each attempt a new text. We publish no recovery percentage for it; what we do measure is that 95.6% of reviewed Euro ads and 86.8% of reviewed TON ads on our accounts end up approved. ### 5. You Manage Accounts as a Team TgBooster says you can connect colleagues or clients to manage your ad accounts, and its offer ties the number of users to the plan. In Pro Panel the Agency plan lets you invite managers and give each one read, edit, create or admin rights on specific accounts, so one person runs the crypto accounts and another the e-commerce ones. ## Top 4 Clickise and TgBooster Alternatives ### 1. ADSLY Pro Panel ADSLY Pro Panel is a web panel at app.adsly.pro for the Telegram Ads accounts you connect to it, with English and Russian interfaces. It is a subscription, separate from the account itself: an account opened anywhere can be connected, and every account we open comes with both Pro Panel and direct access on ads.telegram.org. **What it does:** - **All three account types in one login.** Euro, TON and Stars in any mix. There is no hard limit on accounts: slots are added as you grow. - **Rules engine.** Conditions on views, clicks, CTR, CPC, CPM, CPA, spend and budget, and on your own conversions from postbacks (leads, purchases, revenue, ROAS). Actions: pause, activate, set or change CPM, add or cut budget, notify. A rule applies to one campaign, a group, a selection or the whole account. - **AutoCPM.** Every hour it checks whether your ad is actually shown in the channels and bots it targets, lowers the bid by 10% when it is visible in most of them and raises it by 10% when it is not. - **Recreate and AI Recreate.** A declined ad is re-created every hour until it is approved, with a new AI text on each attempt if you choose. - **AI text drafts.** Up to 25 ad texts in one click. - **Bulk create and bulk edit.** Texts × links × channels in one pass, split by country, topic or device; mass pause, CPM, budget and text changes; up to 100 copies of a campaign at once. - **A/B tests.** Text and media variants are grouped into one test; you pick the winner and decide whether the others pause or keep running. - **Hourly analytics.** Per campaign, per account and across all accounts, with export to CSV, PDF and Excel. - **Team access.** On the Agency plan, read, edit, create and admin rights per account. **What it does not have:** a spy tool for competitor ads, automatic ad labelling for the Russian market (ORD) and a website pixel. Conversions come in through postbacks instead. **Best for:** teams that run several accounts of different types, want rules and automatic re-creation of declined ads, and work in English or Russian. **Pricing:** Free $0 (up to 10 campaigns, without AI, bulk actions and automation). Pro $129 a month with 3 accounts. Agency $229 a month with 10 accounts. An extra account slot is $19 a month, and paying for 3, 6 or 12 months takes 10%, 20% or 30% off. Every new account gets 3 days of Pro. ### 2. Adstat.pro [Adstat.pro](https://adstat.pro/) describes itself as "a platform for automation and analytics" for Telegram Ads and is listed among the products of [Magnetto.pro](https://magnetto.pro/), a Telegram Ads seller. Its [documentation](https://help.adstat.pro/en/getting-started/about-adstat-pro) is published in English and Russian. **What it publishes:** - **Strategies.** Automated rules built on 10 metrics, with checks as often as every 10 minutes and up to 8 scenarios per campaign ([source](https://adstat.pro/strategy)). - **Spy service.** A competitor-ad section showing ad text, run period, advertiser, impressions and placement channels. - **Pixel and events,** a Yandex Metrica integration and an invite link per ad. - **Automated ad labelling** for the Russian market. - **Bulk actions, copying and templates,** several ad accounts in one interface, statistics down to 5-minute steps. **Access:** according to its [connection guide](https://help.adstat.pro/en/getting-started/instruction), an account opened through Magnetto.pro or its partner agencies gets permanent access, and an account opened elsewhere gets 14 days. The homepage states a €500 minimum deposit and a service fee set by budget, with no subscription. **Best for:** advertisers who open their account through Magnetto.pro or one of its partners and want a spy service, a pixel and Russian ad labelling in one place. ### 3. eLama with TG Nastroy [eLama](https://elama.ru/) is a Russian platform that puts Yandex Direct, VK Ads, Telegram Ads, Avito and other ad systems, more than 30 by its own count, under one account, one balance and one set of closing documents. For Telegram Ads it offers [TG Nastroy (TG Настрой)](https://try.elama.ru/tgnastroy), its automation tool. **What it publishes:** - Bulk creation, launch, editing, copying and stopping of campaigns, plus ad grouping. - Metrics loaded from Telegram Ads every 5 minutes, with spend shown in euro or roubles. - Auto-rules and a bid manager. - Automatic ad labelling. - Free access to the spy service TGMaps and the channel-picking tool Telemetr. - A pre-moderation chat bot and notifications about ad statuses. Its [Telegram Ads page](https://try.elama.ru/telegram_ads) is in Russian and lists the account options and current fees; post-payment is offered to legal entities and sole proprietors from Russia. **Best for:** Russian businesses that already pay for other ad systems through eLama and want Telegram Ads on the same balance and documents. ### 4. Native Telegram Ads (ads.telegram.org) This is the interface Telegram itself provides. It costs nothing beyond ad spend, and there is no one between you and Telegram. Whatever account you hold, Euro, TON or Stars, is managed there, and every account we open includes direct access to it alongside Pro Panel. It has no rules engine and no view across several accounts: each account is its own login. For a handful of campaigns in one account that is enough; the tools above exist for what comes after. **Best for:** one account, a few campaigns, no automation needed yet. ## TgMaps: The Spy Service [TgMaps](https://tgmaps.ru/) presents itself as a free service for finding ad creatives in Telegram Ads: you see the creatives your competitors use, how long they have been running them and in which channels. eLama lists free TGMaps access among the benefits of TG Nastroy, and Adstat.pro has its own spy section. ADSLY Pro Panel has no spy tool. If competitor research is part of your routine, keep a spy service next to whichever panel manages your campaigns. The two jobs do not conflict. ## Which Alternative Should You Choose? The right choice depends on what you actually need the tool for: | Your Situation | Best Choice | Why | | --- | --- | --- | | **Euro, TON and Stars accounts side by side** | ADSLY Pro Panel | One login for all three types | | **Competitor creatives** | TgMaps, Adstat.pro or eLama | Spy services; Pro Panel has none | | **English-speaking team** | ADSLY Pro Panel or Adstat.pro | Both have an English site and documentation | | **Declined ads re-submitted automatically** | ADSLY Pro Panel | Recreate and AI Recreate | | **Account opened through Magnetto.pro** | Adstat.pro | Permanent access, spy service, pixel, labelling | | **Ad labelling for Russia** | Adstat.pro or eLama | Both publish automatic labelling | | **One account, a few campaigns** | ads.telegram.org | Free and direct | | **Agency with several client accounts** | ADSLY Pro Panel | Per-account rights on the Agency plan | **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Is Clickise or TgBooster free? TgBooster gives 7 days of free access after registration; after that you choose a paid plan in your account, according to its FAQ. Plan prices are not on its public site. We could not open a working Clickise site on 3 October 2026, so we cannot quote Clickise's own terms. ADSLY Pro Panel has a permanent Free plan (up to 10 campaigns) and 3 days of Pro at sign-up; Pro is $129 a month and Agency $229. ### Can TgBooster manage TON accounts? Its public site does not say which account types it supports, so ask its support before paying. ADSLY Pro Panel and ads.telegram.org both handle Euro, TON and Stars accounts. Since 22 August 2026 all three use the same targeting form; TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. ### Does any alternative have a spy tool? Adstat.pro has a spy section, eLama gives free access to TGMaps, and TgMaps itself describes its service as free. ADSLY Pro Panel does not have one. ### How does automation differ between them? TgBooster describes a bidder that raises budgets on the ads with the best subscriber price and changes CPM by your share of impressions. Adstat.pro's strategies check 10 metrics as often as every 10 minutes. eLama offers auto-rules and a bid manager. ADSLY Pro Panel combines a rules engine, including rules on your own conversion data, with AutoCPM based on visibility checks and automatic re-creation of declined ads; its checks run hourly. ### Can I use TgMaps or TgBooster together with ADSLY? A spy service and a management panel do different jobs, so TgMaps next to Pro Panel works fine. Two tools that both change bids on the same account will work against each other, so pick one for automation. --- ## Telegram Ads vs Facebook Ads: Which Platform Wins in 2026? URL: https://adsly.pro/guides/telegram-ads-vs-facebook-ads/ Date: 2026-04-03 Tags: Platform Comparison Telegram Ads vs Facebook Ads with sourced numbers: €2.97 CPM, 0.85% CTR and €0.34 per click on our Euro accounts; Facebook traffic campaigns at $0.60 per click and 1.93% CTR (WordStream, 2026). Targeting, formats, crypto and gambling rules, and when each one is the better buy. ## Quick Comparison Table Telegram figures in this table are measured on accounts we operate. Facebook figures come from Meta's own pages or from a named benchmark study; every source is linked in the sections below. | Feature | Telegram Ads | Facebook Ads | | --- | --- | --- | | **How you pay** | CPM bid; the account is funded in euro, TON or Stars | Auction; charged per impression or per click, in your billing currency | | **Price with a source** | €2.97 CPM, €0.34 per click (our Euro accounts, 3 Oct 2026) | $0.60 per click, US traffic campaigns (WordStream, 2026); $15.06 median CPM, e-commerce brands (Triple Whale, Aug 2025–Jul 2026) | | **CTR** | 0.85% Euro · 2.18% TON · 3.08% Stars | 1.93%, US traffic campaigns (WordStream, 2026) | | **Minimum** | 0.1 TON minimum CPM on self-serve TON; Euro accounts through Adsly from a €500 ad budget | Set in Ads Manager by objective, bid strategy and currency | | **Audience** | Over 1 billion monthly users (March 2025) | 3.60 billion daily users across Meta's apps (June 2026) | | **Targeting** | Country, language, topic, device, subscribers of chosen channels, or specific channels, bots and search | Location down to postcode, age, gender, language, interests, behaviours, custom and lookalike audiences | | **Retargeting** | No website-visitor or lookalike audiences | Meta Pixel, customer lists, lookalikes | | **Ad formats** | 160 characters of text and a button, optional photo or video | Image, video, carousel, collection — Feed, Stories, Reels, Marketplace | | **Crypto** | Not a prohibited category; no licence upload | Exchanges, lending and staking need written permission and a licence | | **Gambling** | Prohibited by Telegram's guidelines | Only for authorised accounts with proof of a licence per territory | | **Ad review** | Over 98% of campaigns decided within three hours (our accounts, September 2026) | "Most ads are reviewed within 24 hours" (Meta) | | **Reporting** | Views, clicks, channel joins and bot starts; hourly analytics in Adsly Pro Panel | Ads Manager, with the Meta Pixel for website events | Audience figures: Telegram reported over 1 billion monthly active users in March 2025. Meta reported 3.60 billion daily active people across its family of apps for June 2026 and does not report Facebook on its own ([Meta, second quarter 2026 results](https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Second-Quarter-2026-Results/)). ## Cost Comparison — What the Numbers Can and Cannot Tell You Most "Telegram is N times cheaper than Facebook" claims divide one platform's dollar average by another's, taken from different countries and different kinds of campaign. We do not do that. Below are the figures that have a source, side by side. ### Telegram Ads: measured on our own accounts All campaigns with spend on accounts we operate, as of 3 October 2026. Each account type is billed in its own currency, and the three are never converted into each other. | Account type | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Euro | €2.97 | 0.85% | €0.34 | 261.4M | | TON | 0.90 TON | 2.18% | 0.040 TON | 862.5M | | Stars | 395 Stars | 3.08% | 12.8 Stars | 10.4M | The country moves the price more than anything else. On Euro accounts a thousand impressions cost €0.20 in Uzbekistan, €0.25 in India, €1.42 in the UAE, €2.22 in Brazil, €2.68 in Russia and €2.92 in Turkey, and the Euro average is mostly Russia, our largest Euro market. Western Europe and the US we have measured only on TON accounts, in TON: Britain and Germany 0.27 TON per thousand impressions, the USA 0.39 TON (22 August–3 October 2026). Stars accounts are open only to channel and bot owners spending Stars their channel earned. Full tables are in the [benchmark report](/guides/telegram-ads-benchmark-report-2026/) and the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ### Facebook Ads: published benchmarks Meta does not publish average prices, so these come from two studies that state their sample. - **Traffic campaigns:** $0.60 per click and 1.93% CTR across 1,377 US campaigns that ran between April 2025 and June 2026 ([WordStream Facebook Ads Benchmarks, 2026 edition](https://www.wordstream.com/blog/facebook-ads-benchmarks-2026)). The study's "averages" are medians. In finance and insurance it shows $0.86 per click and 1.46% CTR. - **Lead campaigns:** $1.80 per click, 2.70% CTR, an 8.54% conversion rate and $27.39 per lead across 452 US campaigns in the same study. - **CPM:** a $15.06 median for Meta ads, Facebook and Instagram together, across more than 40,000 e-commerce brands from August 2025 to July 2026, up 13.24% on the year before ([Triple Whale](https://www.triplewhale.com/blog/facebook-ads-benchmarks)). ### Why this is not a price ratio It is tempting to turn those two lists into a multiple. They do not support one. - **Different countries.** Both Facebook samples are US-based advertisers. Our Euro figures are mostly Russia, and India or Uzbekistan cost a small fraction of that on the same account type. - **Different currencies.** Euro, dollars, TON and Stars. We do not convert TON or Stars prices into money. - **Different campaigns.** WordStream's traffic campaigns send clicks to a website. On our Euro accounts in September 2026 a click cost €0.355 to a channel, €0.223 to a bot and €0.266 to a website. - **Different statistics.** WordStream and Triple Whale report medians across advertisers. Ours are totals across every campaign. What the numbers do support: Telegram impressions are cheap in absolute terms in the countries we measured, and a US Facebook click from a traffic campaign is not expensive either. The decision turns on targeting, policy and where your product lives, not on a multiplier. ### Entry cost Telegram's self-serve TON account sets a minimum CPM of 0.1 TON and accepts Telegram destinations only ([Telegram](https://ads.telegram.org/getting-started)). A Euro account is opened through a partner; through Adsly the ad budget starts at €500, or €1,000 for crypto and stocks. Meta sets its minimum inside Ads Manager, depending on objective, bid strategy and currency, and warns you when a budget is too low ([Meta Business Help Center](https://www.facebook.com/business/help/203183363050448)). ## Targeting — Facebook Wins on Precision, Telegram Wins on Context ### Facebook: who the person is Meta lets you define an audience by location down to city and postcode, age, gender and language, plus "detailed targeting" by demographics, interests and behaviours. Custom audiences are built from a customer list, the Meta Pixel on your site, your app or engagement on Meta's apps, and lookalike audiences find new people who resemble them ([Meta Business Help Center](https://www.facebook.com/business/help/717368264947302)). If the brief is "women aged 25–34 in Berlin who already visited the pricing page", only Facebook can run it. ### Telegram: what the person reads Telegram has no age, gender or lookalike option. You target users by country (229 options), language (71), topic (41) and device, reach the subscribers of channels you name, or place the ad in specific channels, bots and search results. Since 22 August 2026 this form is the same on Euro, TON and Stars accounts. Telegram states that it does not use private chats or contact lists for ad targeting ([Telegram Ads](https://ads.telegram.org/)). What still depends on the account type: only Euro accounts can link to an external website, use in-stream video and add a custom button. TON accounts link to channels, bots and Mini Apps, and TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. ### The Key Difference Facebook finds people by profile and behaviour wherever they scroll. Telegram puts a message next to content the reader chose to follow. A niche product with an obvious set of channels does well on Telegram; a broad consumer product that needs age, gender and remarketing does better on Facebook. ## Content Policies — Read Both Rulebooks Neither platform is "anything goes". This is what each one publishes, as of 3 October 2026. | Category | Telegram Ads ([guidelines](https://ads.telegram.org/guidelines)) | Facebook Ads ([Meta Advertising Standards](https://transparency.meta.com/policies/ad-standards/)) | | --- | --- | --- | | Crypto | Not listed as prohibited; guaranteed-return and get-rich-quick offers are (§5.7) | Exchanges, trading platforms, lending, staking and wallets with trading need prior written permission and a regulatory licence; initial coin offerings are not allowed | | Gambling | Prohibited (§5.6), including betting, lotteries and tips or odds | Only for authorised ad accounts with proof of a licence in each targeted territory; never to under-18s | | Forex, CFDs, binary options | Not named; deceptive financial products are prohibited (§5.7) | Binary options and CFD trading are not allowed | | Payday loans | Prohibited (§5.7) | Not allowed | | Dating | Prohibited (§5.1) | Only with prior written permission, 18+ | | Adult content | Prohibited (§5.1) | Not allowed | | Dietary supplements | Prohibited (§5.8) | Weight-loss products allowed for 18+ under conditions | | Political ads | Prohibited (§5.5) | Authorisation and a "Paid for by" disclaimer; not allowed in the EU | ### Crypto and Web3 This is the clearest gap between the two. Meta requires prior written permission to advertise crypto exchanges and trading platforms, lending and borrowing, and wallets that let users buy, sell, swap or stake, and asks for a licence or registration from a recognised regulator; education, news and storage-only wallets need no permission ([Meta crypto policy](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/cryptocurrency-products-and-services/)). Telegram's guidelines do not list crypto as a prohibited category and ask for no licence, although §5.7 still bans guaranteed returns and get-rich-quick promises. On our self-service Euro accounts the crypto vertical as a whole measures €1.91 CPM, 0.53% CTR and €0.358 per click (821k impressions, all countries blended, 3 October 2026). ### Gambling, dating, adult and supplements Do not move these to Telegram expecting looser rules. Telegram's guidelines prohibit gambling (§5.6), dating services and sexual content (§5.1) and dietary supplements (§5.8) outright, while Meta has an approval route for licensed [gambling](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/gambling-games/) and for [dating](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/dating-ads/) advertisers. How gambling operators run on Telegram regardless, and the two launch formats Adsly offers, is covered in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). Meta's rules for [adult content](https://transparency.meta.com/policies/ad-standards/objectionable-content/adult-nudity-and-sexual-activity/), [weight-loss products and supplements](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/health-wellness/) and [political ads](https://transparency.meta.com/policies/ad-standards/SIEP-advertising/SIEP/) are on their own pages. ### Forex and binary options Meta's financial policy does not allow ads that promote binary options or contract-for-difference trading ([Meta financial products policy](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/financial-services/)). Telegram's guidelines name neither; they prohibit deceptive financial products and offers of guaranteed returns. On our self-service Euro accounts forex measures €1.88 CPM and 1.89% CTR (418k impressions) and binary options €1.41 CPM and 0.38% CTR (1.35M impressions). ### Moderation in practice On our accounts 99.9% of reviewed Stars ads, 95.6% of Euro ads and 86.8% of TON ads end up approved (all niches, 3 October 2026), and over 98% of 13,199 campaigns created in September 2026 had a decision within three hours. Meta says most ads are reviewed within 24 hours and may be reviewed again after they go live ([Meta Business Help Center](https://www.facebook.com/business/help/204798856225114)). What gets a Telegram ad declined, rule by rule, is in the [declined ads guide](/guides/telegram-ads-declined-fix/). ## When to Choose Telegram Ads - **The product lives in Telegram.** A channel, bot or Mini App is one tap from the ad, with no landing page in between. On our Euro accounts a click cost €0.355 to a channel and €0.223 to a bot (September 2026). - **Crypto and Web3 without Meta's permission process.** Telegram asks for no licence upload; Meta wants written permission and a regulator's licence for exchanges, lending and staking. - **Cheap reach in markets we have measured.** €0.20–0.25 per thousand impressions in Uzbekistan and India on Euro accounts; 0.27 TON in Britain and Germany and 0.39 TON in the USA on TON accounts. - **You know which channels your buyers read.** Naming the channels, or targeting their subscribers across Telegram, is more exact than an interest category that approximates the same people. - **Fast text testing.** An ad is 160 characters and a button, so ten variants are an hour of writing, and most get a moderation decision within three hours. ## When to Choose Facebook Ads - **Demographic targeting.** Age, gender and postcode do not exist in Telegram's targeting form. - **Retargeting and lookalikes.** Pixel audiences, customer lists and lookalike audiences are Meta's home ground; Telegram has no equivalent. - **Visual selling.** Carousel, collection, Stories and Reels placements give a product room that a 160-character message does not ([Meta Ads Guide](https://www.facebook.com/business/ads-guide)). - **Lead generation with a known benchmark.** $27.39 per lead at an 8.54% conversion rate on US lead campaigns (WordStream, 2026). Telegram has no public conversion benchmark, because what happens after the click depends on your channel, bot or site. - **Licensed gambling and dating.** Meta has an authorisation route for licensed operators; Telegram's guidelines prohibit both categories. ## Can You Use Both? Multi-Channel Strategy The two overlap less than "versus" suggests, and most advertisers who run both give each a different job. **Telegram for the audience you keep.** A subscriber to your channel or bot is someone you can reach again without paying for the impression. Use Telegram Ads to build that base in the communities where your buyers already read. **Facebook for scale and the second touch.** Upload your customer list as a custom audience, build lookalikes from your best buyers, and retarget site visitors with the Meta Pixel — three things Telegram cannot do. **Carry the copy across.** A line that wins in 160 characters on Telegram is a tested hook for Facebook, where Meta recommends a 27-character headline and 50–150 characters of primary text for a feed image ad ([Meta Ads Guide](https://www.facebook.com/business/ads-guide/update/image/facebook-feed/traffic)). On the Telegram side, Adsly Pro Panel adds what the native interface lacks: hourly analytics, IF/THEN automation rules, bulk editing and AI text generation. Every account also keeps its own login on ads.telegram.org. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Are Telegram Ads cheaper than Facebook Ads? Per thousand impressions, in the markets we measured, Telegram is cheap in absolute terms: €2.97 on average on our Euro accounts and €0.25 in India. The one sourced Meta CPM we found is a $15.06 median for e-commerce brands (Triple Whale, August 2025–July 2026). Per click the two sit closer: €0.34 on our Euro accounts, $0.60 on US Facebook traffic campaigns (WordStream, 2026). The samples differ in country, currency and campaign type, so read them as two separate price lists, not as a ratio. ### Can I advertise crypto on Facebook? Only partly. Meta requires prior written permission and a regulatory licence to advertise exchanges, trading platforms, lending and staking, and does not allow initial coin offerings. Education, news and storage-only wallets need no permission. Telegram's guidelines do not list crypto as a prohibited category, but they do prohibit guaranteed-return and get-rich-quick offers. ### Which platform has better targeting? Facebook, if you need to define people: age, gender, postcode, interests, custom and lookalike audiences. Telegram, if you can name where they read: country, language, topic, device, the subscribers of chosen channels, or specific channels, bots and search. Telegram has no age, gender or lookalike targeting. ### What is the minimum budget for each platform? Telegram's self-serve TON account has a minimum CPM of 0.1 TON. A Euro account through Adsly starts from a €500 ad budget, or €1,000 for crypto and stocks. Meta does not publish one figure: Ads Manager sets the minimum from your objective, bid strategy and currency. ### Which platform has higher CTR? On the figures available, Facebook traffic campaigns: 1.93% in the US (WordStream, 2026) against 0.85% on our Euro accounts. Our TON accounts average 2.18% and Stars accounts 3.08%, but those are other markets and other currencies. The two numbers also measure different things: a Facebook traffic campaign is optimised for clicks, while a Telegram ad is bought per thousand impressions. ### Can I use both platforms together? Yes, and they complement each other. Use Telegram Ads to build a channel or bot audience in the communities your buyers read, and Facebook Ads for retargeting, lookalike audiences and visual formats. Budget follows where your product lives: a Telegram-native product leans on Telegram, a web shop leans on Facebook. --- ## Telegram Ads vs Google Ads: Complete Comparison (2026) URL: https://adsly.pro/guides/telegram-ads-vs-google-ads/ Date: 2026-04-03 Tags: Platform Comparison Telegram Ads vs Google Ads with real numbers: €2.97 CPM and 0.85% CTR on our Euro accounts (257.7M impressions) against search campaigns at $5.42 per click and 6.64% CTR (WordStream, 2026). Where each wins, crypto rules, budgets. ## Quick Comparison: Telegram Ads vs Google Ads Before we explore the nuances, here is how the two platforms stack up across the dimensions that matter most for advertisers in 2026: | Dimension | Telegram Ads | Google Ads | | --- | --- | --- | | **Pricing Model** | CPM — €2.97 average on our Euro accounts | CPC — $5.42 on search campaigns (WordStream, 2026) | | **Min Budget** | Self-serve: minimum CPM 0.1 Toncoin, no minimum budget named on Telegram's page; Euro account through Adsly from €500 of ad budget | You choose an average daily budget for each campaign | | **Reach** | 1B+ monthly Telegram users | Search, YouTube, Display, Gmail | | **Targeting** | Channels, topics, country, language | Keywords, audience, demographics | | **Crypto Advertising** | Not listed as prohibited in Telegram's guidelines; guaranteed-return offers are (§5.7) | Exchanges and wallets with certification in approved countries; no ICO or DeFi trading ads | | **Ad Format** | Text + media in channels | Search, display, video, shopping | | **Avg CTR** | 0.85% (our Euro accounts) | 6.64% on search campaigns (WordStream, 2026) | | **Intent Type** | Discovery / interruption | Search intent (high) | | **Analytics** | Hourly (ADSLY) | Real-time (GA4) | | **AI Tools** | AI ad text generation + AI recreate for declined ads (via ADSLY) | Performance Max | The numbers tell a clear story: these are fundamentally different advertising platforms serving different purposes. Telegram Ads is a discovery engine for niche communities. Google Ads is an intent-capture machine for people already searching. Understanding this distinction is the key to choosing the right platform -- or using both effectively. ## The Fundamental Difference: Discovery vs Intent The single most important difference between Telegram Ads and Google Ads is not pricing or audience size -- it is the type of demand they serve. **Google Ads captures existing demand.** When someone searches "best project management tool" or "buy running shoes online," they already know what they want. Google places your ad in front of that intent. Search campaigns in the 2026 WordStream benchmark show a 6.64% CTR, and these are users actively looking for solutions. The conversion path is short: search, click, buy. **Telegram Ads creates new demand.** Your ad appears inside Telegram channels that your target audience already reads. Users are not searching for your product -- they are consuming content about crypto, tech, marketing, or fitness. Your ad interrupts that experience with a relevant message. This is discovery advertising: you are introducing your brand to people who did not know they needed you yet. Both have immense value at different funnel stages. Google closes deals. Telegram opens doors. The advertisers who win in 2026 use both: Telegram to build awareness and community, Google to capture the search demand that awareness creates. ## Cost Comparison: Where Each Platform Wins Cost efficiency depends entirely on what you are optimizing for. Telegram figures below are measured on our own Euro accounts, billed in EUR. Google figures are the 2026 edition of WordStream's search advertising benchmarks: 13,474 US-based search campaigns on Google Ads and Microsoft Ads that ran between 1 April 2025 and 31 March 2026, where each "average" is a median ([WordStream](https://www.wordstream.com/blog/2026-google-ads-benchmarks)). ### Google Ads Costs (Search, 2026 Edition) - **Average CPC:** $5.42 — from $1.63 in arts and entertainment to $9.87 for attorneys and legal services. WordStream calls the year-over-year results "fairly stable". - **Average CTR:** 6.64%. - **Average conversion rate:** 8.18%; it rose in 87% of industries. - **Average cost per lead:** $66.69 — from $26.84 in arts and entertainment to $131.63 for attorneys and legal services. It is the first decrease in five years. ### Telegram Ads Costs (our Euro accounts) - **Average CPM:** €2.97 across 257.7M impressions; **average CTR:** 0.85%. - **By country** the spread is wide. On Euro accounts: Russia €2.68 CPM, 0.65% CTR, €0.415 per click over 163M impressions; Turkey €2.92; Brazil €2.22; India €0.25 and Uzbekistan €0.20. Western Europe and the US we have only measured on TON accounts, in TON: Britain and Germany 0.27 TON per thousand impressions, the USA 0.39. Full tables in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). - **By destination**, the average cost per click was €0.355 for channels, €0.223 for bots and €0.266 for websites. - **Account types:** Euro bills in euro and is the one these numbers come from. TON is funded in Toncoin; for a self-serve account Telegram's page gives a minimum CPM of 0.1 Toncoin and names no minimum budget ([source](https://ads.telegram.org/getting-started)). Stars uses Telegram's in-app currency and has the highest approval rate on our accounts (99.9%). ### Cost Efficiency by Goal **For reach:** Telegram impressions can be very cheap — €0.20–0.25 per thousand in India and Uzbekistan on our Euro accounts — though Russia, Turkey and Brazil cost €2.20–2.90. Either way the ad appears inside a channel the reader chose to follow rather than in a banner slot. **For direct response:** Google Search usually wins when the buyer is already searching. In the 2026 benchmark the median was an 8.18% conversion rate at $66.69 per lead. Telegram has no comparable public conversion benchmark, because what happens after the click depends on your channel, bot or site — measure it with postbacks before comparing. **For community building:** Telegram has no competitor. A click to a channel cost €0.355 on average on our accounts, and the subscriber it produces is an audience you keep reaching for free. Google cannot send someone into a Telegram channel in one tap. ## When to Choose Telegram Ads Telegram Ads is the better choice in these five scenarios: **1. Crypto, DeFi, and Web3 projects.** Google allows crypto exchange and wallet ads only with country-by-country certification — in the US registration with FinCEN as a money services business and with a state as a money transmitter, in the UK registration with the FCA, in the EU authorisation as a crypto-asset service provider under MiCA, in the UAE a licence from VARA or an FSRA licence to operate a multilateral trading facility. Ads for ICOs, DeFi trading protocols, crypto loans, trading signals and unhosted software wallets are not allowed in any country ([Google Ads policy: Cryptocurrencies and related products](https://support.google.com/adspolicy/answer/14009787), opened 3 October 2026). Telegram Ads does not run that certification scheme, which is why many blockchain projects treat it as their main paid channel. On our accounts 99.9% of reviewed Stars ads, 95.6% of Euro ads and 86.8% of TON ads end up approved, and over 98% of campaigns got a decision within three hours (September 2026). **2. Building a Telegram channel or bot audience.** If your product lives on Telegram -- a channel, group, or bot -- advertising on Telegram is the shortest conversion path. Users see your ad, tap once, and join your channel. No landing page, no app store, no friction. Sending a Google click to a landing page and then into Telegram adds a step that loses people at every hop. **3. Brand awareness in niche communities at low CPM.** Telegram's channel-based targeting lets you place ads in the exact channels your audience reads. A fintech startup can target crypto and investing channels. A SaaS tool can target marketing and developer channels. At the CPMs above, you reach niche audiences inside content they chose to read. **4. Markets where your audience reads Telegram channels.** Where people follow channels every day, a sponsored message reaches them inside content they chose. The largest volumes we have measured are Russia (163M impressions), India (17.3M) and Uzbekistan (6.4M) on Euro accounts, and the USA (14.8M) and India (12.0M) on TON accounts. We publish no Telegram user counts by country, because no source we could open states them. **5. Small test budgets.** A self-serve Telegram account has a minimum CPM of 0.1 Toncoin and Telegram's page names no minimum budget, so a small team can test channel targeting, creative variations and audience response without committing much. On Google you choose your own average daily budget, but at the benchmark's $5.42 per click, $300 buys about 55 clicks. That is arithmetic, not a rule, and it shows why a small search budget produces little data. ## When to Choose Google Ads Google Ads is the better choice in these five scenarios: **1. Capturing search intent.** When people search "buy CRM software" or "best running shoes 2026," they are ready to act. No other platform matches Google's ability to place your product in front of people at the exact moment they are looking for it. Telegram cannot replicate this because it is a discovery platform, not a search engine. **2. Local business advertising.** Google Maps integration, local search ads, and location-based targeting make Google unbeatable for businesses with physical locations. A restaurant, dentist or auto repair shop gets its customers from "near me" searches. The Telegram ad form has a Locations field that searches locations inside the selected country, and which locations it offers for a given country is visible in the account; we have not measured city-level campaigns. **3. Shopping and eCommerce.** Google Shopping ads with product images, prices, and reviews drive purchase decisions at the moment of intent. Google Merchant Center integration, dynamic remarketing, and Shopping campaigns create a conversion machine that Telegram's text-based ads cannot compete with for product-focused retail. **4. App install campaigns at massive scale.** Google's Universal App Campaigns (now App campaigns) leverage Search, Play Store, YouTube, and the Display Network to drive installs at scale. While Telegram can drive installs for Telegram bots effectively, Google remains the superior platform for App Store and Google Play installs, especially at volume. **5. Retargeting website visitors.** Google's Display Network and remarketing capabilities let you follow website visitors across millions of sites. If someone visited your pricing page but did not convert, Google can show them ads for weeks afterward. Telegram does not offer pixel-based retargeting, making Google the clear winner for bottom-of-funnel recovery. ## Using Both Platforms Together The most effective advertising strategies in 2026 combine Telegram and Google, assigning each platform the role it plays best. **Telegram for top-of-funnel, Google for bottom-of-funnel.** Use Telegram Ads to introduce your brand to niche communities at low CPM. Build a Telegram channel audience that engages with your content daily. Then use Google Ads to capture the search demand that this awareness creates. When people search for your brand name or product category, Google closes the deal. **Telegram builds community, Google captures demand.** A crypto project runs Telegram Ads to grow its channel to 50,000 subscribers, then uses Google Ads (where licensed) to capture search traffic for its token name. A SaaS company uses Telegram to reach marketers in niche channels, then Google to capture "best marketing tool" searches. The community becomes a flywheel that generates organic search volume. **Telegram for testing, Google for scaling.** A self-serve Telegram account, with its 0.1 Toncoin minimum CPM, lets you test messaging, positioning, and audience response quickly. Once you know what resonates, scale the winning messages through Google Ads at higher budgets with confidence in your creative direction. **A starting split, not a measured one.** We have no data showing an optimal split between the two platforms. As a working assumption, a business that sells through search demand can start with about 70% on Google (intent capture and conversion) and 30% on Telegram (community building and awareness), and a crypto or Web3 project with the reverse. Then move budget toward whichever platform shows the lower cost per result in your own tracking. ### Managing Both Platforms Efficiently Running campaigns across both platforms creates management overhead. Google Ads has a mature interface with Performance Max automation. For Telegram Ads, ADSLY Pro Panel covers the routine: IF/THEN rules, Auto CPM, bulk operations across hundreds of campaigns, and hourly analytics. Instead of managing each Telegram campaign manually, rules adjust bids and pause underperformers and Recreate re-submits declined ads -- freeing time to focus on cross-platform strategy. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account covering every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Which is cheaper -- Telegram Ads or Google Ads? Per impression, Telegram: our Euro accounts averaged €2.97 CPM, from €0.20 in Uzbekistan to €2.92 in Turkey. Per click on search intent, Google: $5.42 per click in the 2026 WordStream benchmark, but those clicks come from people already looking. For reach and community building Telegram is cheaper; for capturing existing demand Google usually returns more per dollar. ### Can I advertise crypto on Google Ads? Only partly. Google allows exchange and wallet ads with certification in each country (FinCEN plus state money transmitter registration in the US, FCA registration in the UK, MiCA authorisation in the EU, a VARA or FSRA licence in the UAE) and does not allow ICOs, DeFi trading protocols, crypto loans or trading signals ([policy](https://support.google.com/adspolicy/answer/14009787)). Telegram Ads accepts crypto projects without that certification, which is why it is the main paid channel for many of them. ### Which platform has better ROI? ROI depends entirely on your goal. Google Ads delivers superior ROI for capturing existing search demand -- people actively searching for your product or service. Telegram Ads delivers better ROI for community building, brand awareness in niche audiences, and reaching crypto-native users. Most successful advertisers use both platforms for different funnel stages. ### Should I use both Telegram Ads and Google Ads? Yes, they serve fundamentally different purposes. Google captures existing demand (people searching for your product), while Telegram creates new demand (exposing your brand to niche communities). We have no measured optimum for the split; as a working assumption, start with about 70% on Google for intent capture and 30% on Telegram for community building, and shift toward whichever shows the lower cost per result. ### What is the minimum budget for each platform? For a self-serve account Telegram's page gives a minimum CPM of 0.1 Toncoin and names no minimum budget. A Euro account through Adsly starts from a €500 ad budget, or €1,000 for crypto and stocks. On Google you choose an average daily budget for each campaign ([Google Ads Help](https://support.google.com/google-ads/answer/6385083)); at the 2026 benchmark's $5.42 per click, $300 buys about 55 clicks. ### Which platform is better for startups? For early-stage startups, Telegram Ads is often the better starting point: a low entry cost on a self-serve account, niche community targeting, and the ability to build an engaged Telegram channel audience that becomes a long-term asset. Once you have product-market fit and understand your customer search behavior, Google Ads becomes essential for capturing intent-based demand at scale. --- ## Telegram Ads vs TikTok Ads: Which Is Better in 2026? URL: https://adsly.pro/guides/telegram-ads-vs-tiktok-ads/ Date: 2026-04-03 Tags: Platform Comparison Telegram Ads vs TikTok Ads without invented numbers: €2.97 CPM and 0.85% CTR on our Euro accounts, TikTok's $50 campaign and $20 ad group daily minimums, targeting, formats, crypto and gambling rules — and why we print no TikTok CPM benchmark. ## Quick Comparison: Telegram Ads vs TikTok Ads Telegram figures here are measured on accounts we operate. TikTok facts come from TikTok's own help and policy pages, linked in the sections below. | Metric | Telegram Ads | TikTok Ads | | --- | --- | --- | | **Price with a source** | €2.97 CPM, €0.34 per click (our Euro accounts, 3 Oct 2026) | No reliable public benchmark — see the cost section | | **Minimum** | 0.1 TON minimum CPM on self-serve TON; Euro accounts through Adsly from a €500 ad budget | $50 a day per campaign, $20 a day per ad group | | **Audience** | Over 1 billion monthly users (March 2025) | More than 1 billion monthly users (TikTok, September 2021) | | **Where the ad appears** | Channels, bots and search results | The video feed | | **Targeting** | Country, language, topic, device, subscribers of chosen channels, or specific channels, bots and search | Demographics, audience targeting, interests and behaviours, device, automated Smart targeting | | **Ad format** | 160 characters of text and a button, optional photo or video | Video in the feed; image carousels | | **Creative effort** | One sentence of copy | A video or a set of images | | **Crypto** | Not a prohibited category; no licence upload | Decided market by market; where allowed, a local licence plus TikTok's permission | | **Gambling** | Prohibited by Telegram's guidelines | Only certified, licensed advertisers in specified markets | ## Audience — What People Are Doing When the Ad Arrives Both platforms report more than a billion monthly users. Telegram passed 1 billion in March 2025, and TikTok said in September 2021 that more than 1 billion people come to it every month ([TikTok](https://newsroom.tiktok.com/en-us/1-billion-people-on-tiktok)). Neither figure tells you who is on the other end of your ad, and we publish no age or gender split for either platform, because we have none that is measured. What differs, and what you can check for yourself, is what people are doing when the ad arrives. **On Telegram** the ad sits inside a channel the reader subscribed to, in a bot they opened, or in search results. They came to read. Where our own single-country campaigns run shows where advertisers find that audience: Russia is by far the largest market on our Euro accounts (163M impressions), and on TON accounts the USA (14.8M) and India (12.0M) lead between 22 August and 3 October 2026. **On TikTok** the ad is a video between other videos, in a feed an algorithm chose. People came to be entertained, which is why a product that demonstrates well on camera does well there and a line of text does not. The practical takeaway: an offer that has to be read belongs on Telegram, and an offer that has to be seen belongs on TikTok. They are rarely alternatives for the same job. ## Creative Requirements **Telegram Ads** is text first: up to 160 characters and a button, with an optional photo or video ([Telegram guidelines](https://ads.telegram.org/guidelines)). Gimmicky capitals, emoji and line breaks get an ad declined, so the craft is one clear sentence. Writing twenty variants takes an afternoon, and Adsly Pro Panel can generate variants with AI and launch them in bulk. **TikTok Ads** is video first. In-feed ads run as regular video ads of up to 10 minutes, vertical 9:16 recommended, or as Spark Ads, which promote an existing organic post ([TikTok ad specifications](https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads), [Spark Ads](https://ads.tiktok.com/help/article/spark-ads)). If you have no video, Carousel Ads show a set of images in the feed ([TikTok](https://ads.tiktok.com/help/article/carousel-ads)). Either way you need footage or imagery made for a vertical feed. For a solo marketer or a team without video production, Telegram is the faster start: the idea is live as soon as the text passes review, and on our accounts over 98% of 13,199 campaigns had a moderation decision within three hours (September 2026). ## Cost Comparison ### Telegram Ads: measured on our own accounts All campaigns with spend on accounts we operate, as of 3 October 2026. Each account type is billed in its own currency, and the three are never converted into each other. | Account type | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Euro | €2.97 | 0.85% | €0.34 | 261.4M | | TON | 0.90 TON | 2.18% | 0.040 TON | 862.5M | | Stars | 395 Stars | 3.08% | 12.8 Stars | 10.4M | The country moves the price more than anything else. On Euro accounts a thousand impressions cost €0.20 in Uzbekistan, €0.25 in India, €2.22 in Brazil, €2.68 in Russia and €2.92 in Turkey. Western Europe and the US we have measured only on TON accounts, in TON: Britain and Germany 0.27 TON per thousand impressions, the USA 0.39 TON. Stars accounts are open only to channel and bot owners spending Stars their channel earned. Full tables are in the [benchmark report](/guides/telegram-ads-benchmark-report-2026/). ### TikTok Ads: no benchmark we can stand behind We looked for a TikTok CPM or cost-per-click benchmark that states its sample and its year, and did not find one reliable enough to print. Most of the figures that circulate in blog posts state no sample. One widely cited dataset shows the problem: the edition of Triple Whale's TikTok benchmarks covering 2025 did not say how many advertisers it included, and its overall median CPM sat far above every one of the ten industry medians in the same report ([archived copy, August 2026](https://web.archive.org/web/20260810050448/https://www.triplewhale.com/blog/tiktok-benchmarks)). So this page gives no TikTok price, and no "Telegram is N times cheaper" line either. What TikTok does publish is its floor. A daily budget must exceed $50 at campaign level and $20 at ad group level, and a lifetime ad group budget must be at least $20 multiplied by the number of scheduled days — $620 for a 31-day run ([TikTok Business Help Center](https://ads.tiktok.com/help/article/budget)). ### What you can compare - **Entry.** A self-serve TON account sets a minimum CPM of 0.1 TON ([Telegram](https://ads.telegram.org/getting-started)); a Euro account through Adsly starts from a €500 ad budget. TikTok needs at least $20 a day for a single ad group. - **Production.** A Telegram ad costs a sentence. A TikTok ad costs a video, and that cost sits outside the media budget. - **What a click buys.** On our Euro accounts in September 2026 a click cost €0.355 to a channel, €0.223 to a bot and €0.266 to a website. A channel subscriber gained that way is an audience you keep reaching without paying for the impression. ## Targeting: Chosen Context vs Algorithm **Telegram** targets by what people read. You pick users by country (229 options), language (71), topic (41) and device, reach the subscribers of channels you name, or place the ad in specific channels, bots and search results. Since 22 August 2026 the form is the same on Euro, TON and Stars accounts. There is no age, gender or lookalike option. Only Euro accounts can link to an external website; TON accounts link to channels, bots and Mini Apps, and TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. **TikTok** targets by who people are and how they behave. Ads Manager offers demographics, audience targeting, interests and behaviours, device type and an automated Smart targeting option ([TikTok Business Help Center](https://ads.tiktok.com/help/article/ad-targeting)). The algorithm then decides who in that audience sees the video, so you control the brief more than the placement. For a niche with an obvious set of channels, Telegram's control over context is the advantage. For a mass-market product whose buyers you cannot name in advance, TikTok's algorithm is. ## Policies — Crypto, Gambling and Finance Both platforms publish their rules, and neither is the easy option across the board. As of 3 October 2026: | Category | Telegram Ads ([guidelines](https://ads.telegram.org/guidelines)) | TikTok Ads ([advertising policies](https://ads.tiktok.com/help/article/tiktok-advertising-policies)) | | --- | --- | --- | | Crypto | Not listed as prohibited; guaranteed-return and get-rich-quick offers are (§5.7) | Decided market by market: exchanges may be allowed with a local licence and TikTok's permission, and some markets allow no crypto ads at all | | Gambling | Prohibited (§5.6), including betting, lotteries and tips or odds | Only certified advertisers with proof of licences, in specified markets | | Binary options | Not named; deceptive financial products are prohibited (§5.7) | Not allowed in the US, the UK and the EU markets we checked | | Get-rich-quick offers | Prohibited (§5.7) | Not allowed | ### Crypto TikTok's financial services policy is written market by market ([TikTok](https://ads.tiktok.com/help/article/tiktok-ads-policy-financial-services), last updated September 2026). In the US and Canada cryptocurrencies appear among the products that may be allowed for licensed advertisers, while initial coin offerings do not. In the UK and most EU markets, exchanges and custodial wallets may be allowed if the advertiser is licensed locally and obtains permission through a TikTok sales representative, but ads for the currencies themselves are not. In Denmark, Egypt, Iraq and Morocco crypto ads are not allowed at all. Telegram's guidelines do not list crypto as a prohibited category and ask for no licence upload, though §5.7 still bans guaranteed returns and get-rich-quick promises. On our self-service Euro accounts the crypto vertical as a whole measures €1.91 CPM, 0.53% CTR and €0.358 per click (821k impressions, all countries blended, 3 October 2026). ### Gambling Here TikTok is the more permissive of the two on paper. It allows gambling ads only in specified markets where gambling is legal, and only after certification that requires documents proving the advertiser's licences ([TikTok gambling policy](https://ads.tiktok.com/help/article/tiktok-ads-policy-gambling-and-games), last updated September 2026). Telegram's guidelines prohibit gambling outright (§5.6). How operators run on Telegram regardless, and the two launch formats Adsly offers, is covered in the [gambling policy guide](/guides/telegram-ads-gambling-policy/). ## When to Choose Telegram Ads - **The product lives in Telegram.** A channel, bot or Mini App is one tap from the ad, with no landing page and no app switch. - **Crypto and Web3.** Telegram asks for no licence upload, while TikTok decides market by market and wants a local licence plus its own permission where it allows crypto at all. - **You can write but not film.** One sentence and a button is a complete ad. - **Small tests.** A 0.1 TON minimum CPM on self-serve TON against TikTok's $20 a day per ad group. - **You know which channels your buyers read.** Naming them, or targeting their subscribers across Telegram, beats describing the same people to an algorithm. - **Markets we have measured as cheap.** €0.20–0.25 per thousand impressions in Uzbekistan and India on Euro accounts; 0.27 TON in Britain and Germany on TON accounts. ## When to Choose TikTok Ads - **The product sells on video.** If a ten-second demonstration does more than any sentence could, the video feed is the right format. - **You already post on TikTok.** Spark Ads promote an existing post, and the views, likes and follows stay on that post. - **You need demographic and behavioural targeting.** Telegram has no age, gender or lookalike option. - **You want the algorithm to find the buyers.** Smart targeting and interest signals reach people you could not have listed by channel. - **Licensed gambling in a certified market.** TikTok has a certification route; Telegram's guidelines prohibit the category. ## Managing Telegram Ads at Scale If Telegram is the platform you choose, the native interface becomes the bottleneck once you run more than a handful of campaigns. Adsly Pro Panel manages Euro, TON and Stars accounts in one place: - **IF/THEN automation rules** — pause, restart or re-bid campaigns on conditions you set. - **Auto CPM** — adjusts bids on channel and bot placements within limits you choose. - **AI text generation and AI Recreate** — drafts ad variants, and re-submits declined ads with new text. - **Bulk operations** — create and edit hundreds of campaigns at once. - **Hourly analytics** — performance by hour, so you can find your own best hours instead of trusting a generic chart. There is a free plan, and sign-up starts a 3-day Pro trial. Every account also keeps its own login on ads.telegram.org. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account covering every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Which is cheaper: Telegram Ads or TikTok Ads? We can only give one side with a source. On our own Euro accounts Telegram Ads averages €2.97 CPM and €0.34 per click (3 October 2026). For TikTok we found no public benchmark that states a reliable sample, so we print no number. What is documented is the floor: TikTok requires more than $50 a day per campaign and $20 a day per ad group, while a self-serve TON account on Telegram sets only a 0.1 TON minimum CPM. ### Do I need video for Telegram Ads? No. A Telegram ad is up to 160 characters of text and a button; a photo or video is optional. TikTok's in-feed ads are video, with Carousel Ads as the image alternative. ### Can I advertise crypto on TikTok? It depends on the market. TikTok's policy lists cryptocurrencies among the products that may be allowed for licensed advertisers in the US and Canada, allows exchanges and custodial wallets in the UK and most EU markets only with a local licence and TikTok's permission, and allows no crypto ads in markets such as Denmark, Egypt, Iraq and Morocco. Telegram's guidelines do not list crypto as a prohibited category. ### Which platform has better B2B targeting? Telegram, when your buyers read identifiable channels: you can place the ad in those channels or target their subscribers. TikTok targets by demographics, interests and behaviour, which suits consumer products better than a narrow professional audience. ### Should I use both Telegram Ads and TikTok Ads? Only if you have two different jobs to do. Use Telegram to build a channel or bot audience among people who read about your topic, and TikTok to show a product on video to a broad consumer audience. If the offer needs reading rather than watching, the TikTok budget is better spent on more Telegram tests. --- ## What is Telegram Ads? Everything You Need to Know (2026) URL: https://adsly.pro/guides/what-is-telegram-ads/ Date: 2026-04-03 Tags: Getting Started What is Telegram Ads? How it works, what it costs (€2.97 average CPM on our Euro accounts), how to start. Data from 505K campaigns. Complete 2026 beginner guide. **Telegram Ads** is a native advertising platform by Telegram that displays sponsored messages in public channels with 1,000+ subscribers. With 1B+ monthly active users across 200+ countries, advertisers pay per 1,000 impressions (CPM), with bids from 0.1 TON on TON cabinets. On our own accounts the average CTR is 0.85% and the average CPM €2.97 on Euro accounts (0.90 TON on TON accounts). Whether you’re a crypto project looking for native audience, an eCommerce brand exploring new channels, or a media buyer testing beyond Facebook and Google — this guide covers everything you need to know about Telegram Ads in 2026, from how the platform works to the exact costs and benchmarks you can expect. **TL;DR:** Telegram Ads are text-based sponsored messages shown in public channels (1,000+ subscribers). Three cabinet types: Euro (billing in euro, websites and Telegram destinations — our recommendation), TON (funded in TON, Telegram destinations only), Stars (beginners). Average CPM €2.97 and CTR 0.85% on our Euro accounts. Best for crypto, fintech, education, and niche communities. No minimum budget on self-serve TON/Stars. You can launch your first campaign in under 10 minutes. ## Table of Contents 1. [1. How Telegram Ads Work](#how-it-works) 2. [2. Three Types of Telegram Ads Cabinets](#cabinet-types) 3. [3. How Much Do Telegram Ads Cost?](#costs) 4. [4. Targeting Options](#targeting) 5. [5. Who Uses Telegram Ads?](#who-uses) 6. [6. Getting Started in 5 Steps](#getting-started) 7. [7. Telegram Ads vs Other Platforms](#comparison) 8. [8. Tools for Managing Telegram Ads](#tools) 9. [9. Telegram Ads Benchmarks 2026](#benchmarks) 10. [10. Frequently Asked Questions](#faq) ## 1. How Telegram Ads Work Telegram Ads are sponsored messages that appear at the bottom of public channels. When a user scrolls through a channel with 1,000+ subscribers, they see a short text-based ad with an optional media attachment. The advertiser pays only for impressions (CPM model — cost per 1,000 views). Unlike traditional social media ads that interrupt a feed, Telegram Ads are integrated into the channel experience. They appear as a single sponsored post at the end of the latest messages, making them less intrusive but still visible to engaged readers. ### Key Mechanics - **Placement:** Ads appear in public channels with 1,000+ subscribers - **Payment model:** CPM (cost per 1,000 impressions) — you pay for views, not clicks - **Ad formats:** Text-only, text + image, text + video (new in 2026) - **Targeting:** By channels, topics, geography, and language (varies by cabinet type) - **Destinations:** Ads can link to channels, bots, websites, or Mini Apps - **Moderation:** All ads are reviewed before publishing — usually in under an hour; over 98% of campaigns we measured were decided within three hours - **Character limit:** Up to 160 characters of ad text recommended for optimal CTR **How users see your ad:** A reader opens their favorite crypto channel, scrolls through the latest posts, and at the bottom sees your sponsored message with a CTA button. If interested, they tap the button and land on your channel, bot, or website. You’re charged per 1,000 times this ad is displayed — regardless of whether users click. ## 2. Three Types of Telegram Ads Cabinets Telegram offers three distinct advertising account types, each with different payment methods, moderation processes, and targeting capabilities. Choosing the right cabinet is one of the most important decisions for your campaign success. Source: ADSLY Research, April 2026. Approval rates based on 500,000+ campaigns. | Feature | TON Cabinet | Euro Cabinet | Stars Cabinet | | --- | --- | --- | --- | | **Currency** | TON (crypto) | EUR | Stars (Telegram) | | **Lowest bids we see** | 0.1 TON | about €0.60–€1.00 | 50 Stars | | **Moderation** | Automated, no escalation | Human escalation via Adsly | Telegram | | **Approval Rate** | 86.8% | 95.6% | 99.9% | | **Geo Targeting** | Yes (since Aug 2026) | Yes | Yes (since Aug 2026) | | **Topic Targeting** | Yes (since Aug 2026) | Yes | Yes (since Aug 2026) | | **Min Deposit** | None self-serve (€500+ via ADSLY) | €500+ | None | | **Best For** | Crypto, global reach | Website traffic, billing in euro | Beginners, creative testing | ### TON Cabinets TON cabinets use Telegram’s native cryptocurrency (Toncoin) for payments. Bids start at 0.1 TON, with no minimum deposit when self-serve (from €500 through ADSLY), and Telegram's automated moderation, which usually decides within an hour. Since August 2026 TON uses the same country, language and topic targeting as Euro; what stays Euro-only is external website destinations, in-stream video and human moderation escalation. TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. ### Euro Cabinets Euro cabinets accept EUR payments and offer the full targeting form — country, topic (42 predefined categories) and language (34+ languages), which TON and Stars have also used since August 2026 — plus external website destinations and in-stream video, which TON does not have. Moderation is as fast as on TON and Stars — usually under an hour — with a 95.6% approval rate and the option of human escalation through Adsly; the minimum deposit is €500+. Every new Euro account is a World account with every available country, and it is the type we recommend for any destination — a website or a Telegram channel, bot or Mini App. ### Stars Cabinets Stars cabinets use Telegram’s internal Stars currency. They have the highest approval rate (99.9%) and no minimum deposit. Stars cabinets are ideal for beginners testing the platform and for niches that face stricter moderation on TON/Euro (betting, dating, supplements). Many experienced advertisers use Stars for creative testing before scaling on Euro. **ADSLY tip:** Start with Stars cabinets to test creatives cheaply with high approval rates. Once you find winning ads, scale on a Euro World account — crypto audiences and website destinations included. ## 3. How Much Do Telegram Ads Cost? Telegram Ads use a CPM (cost per 1,000 impressions) pricing model, and each account is billed in its own currency. Measured on our own accounts on 3 October 2026 — 357,827 campaigns with spend, 1.13B impressions: | Account type | Average CPM | Average CTR | Average cost per click | | --- | --- | --- | --- | | Euro | **€2.97** | 0.85% | €0.34 | | TON | **0.90 TON** | 2.18% | 0.040 TON | | Stars | **395 Stars** | 3.08% | 12.8 Stars | Those are three currencies; compare within a row, not across. The country you target moves the price more than anything else — on Euro accounts, €0.20 in Uzbekistan and €0.25 in India against €2.68 in Russia and €2.92 in Turkey. See the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). By vertical we have measured five, on self-service Euro accounts: | Vertical | CPM | CTR | Impressions | | --- | --- | --- | --- | | Binary options | €1.41 | 0.38% | 1.35M | | Forex | €1.88 | 1.89% | 418k | | Crypto | €1.91 | 0.53% | 821k | | Gambling | €2.55 | 13.19% (read with caution) | 175k | | VPN | €2.61 | 1.06% | 203k | We do not publish figures for other niches: we cannot separate them reliably in our data. ### Minimum Budgets - **TON cabinets:** No minimum deposit when self-serve on ads.telegram.org. A TON cabinet opened through ADSLY starts from €500. - **Euro cabinets:** Minimum initial deposit of €500+. - **Stars cabinets:** No minimum deposit. Start with any amount of Stars. **Budget recommendation:** While self-serve TON has no minimum, ADSLY recommends $500–$1,000 for meaningful testing. This budget allows you to test 5–10 creatives across 10–20 channels, gathering enough data (50,000–100,000 impressions) to identify winning combinations. ## 4. Targeting Options Telegram Ads offers several targeting methods. The available options depend on your cabinet type. Here’s a breakdown of every targeting method available in 2026: ### Channel Targeting (All cabinets) Select specific public channels where your ads appear. This is the most precise targeting method — choose channels your audience already follows. For example, if you’re promoting a DeFi protocol, target the top 50 crypto analysis channels. Channel targeting is available across all three cabinet types and is the single biggest lever for campaign performance. ### Topic Targeting Every cabinet type offers 42 predefined topics that let you reach channels by category without selecting them individually. Topics include: Cryptocurrencies, Business & Entrepreneurship, Technology & Internet, Education, Health & Medicine, Fashion & Beauty, Travel & Tourism, Video Games, Fitness, News & Media, and 32 more. Topic targeting is ideal when you want broad reach across a category rather than precise channel selection. ### Geographic Targeting Target users by country and region, on every cabinet type since August 2026. Available in every country a Euro cabinet can advertise in, including Russia, Belarus, Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Azerbaijan, Armenia, Georgia, UAE, Qatar, Saudi Arabia, Oman, Israel, Turkey, Egypt, Morocco, Algeria, Tunisia, Ethiopia, Kenya, Ghana, South Africa, India, Pakistan, Bangladesh, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Brazil, Mexico, Argentina, Colombia, Chile, Peru, Ecuador, Bolivia, Uruguay, Paraguay. Geographic targeting uses the user’s phone number country code and IP-based location, making it reasonably accurate for country-level targeting. ### Language Targeting Target users by their Telegram interface language. 34+ languages supported, including English, Russian, Spanish, Portuguese, Arabic, Hindi, Indonesian, and more. Useful for reaching specific language communities regardless of their geographic location. ### Bot and Mini App Targeting Promote directly to Telegram bot users or Mini App audiences. This newer targeting method lets you reach users who have interacted with specific bots or apps within Telegram, offering behavioral targeting that was previously unavailable on the platform. **Targeting strategy:** Whatever the cabinet type, channel selection is your strongest lever. Spend time researching channels — the quality of your channel list determines 70–80% of your campaign performance. Use tools like ADSLY’s channel analyzer to evaluate audience overlap and engagement rates before launching. ## 5. Who Uses Telegram Ads? Telegram Ads draws the advertisers that other platforms price out or turn away — crypto projects, trading and betting offers, VPN services — along with anyone growing a Telegram channel or bot. We do not publish a share of advertisers by category: campaigns on our accounts are not labelled by industry reliably enough to count. What we can show is what the verticals we can separate actually paid. Here’s the breakdown based on ADSLY platform data — self-service Euro accounts, all countries blended, 3 October 2026: | Vertical | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Binary options | €1.41 | 0.38% | €0.374 | 1.35M | | Forex | €1.88 | 1.89% | €0.102 | 418k | | Crypto | €1.91 | 0.53% | €0.358 | 821k | | Gambling | €2.55 | 13.19% | €0.019 | 175k | | VPN | €2.61 | 1.06% | €0.246 | 203k | Treat the gambling click-through with caution: 13% on 175k impressions is high even after impossible click rates are removed. We have no measured figure for education, eCommerce, SaaS, dating or news, so they are not in the table. How that compares with Facebook and Google: across all our Euro campaigns the average is €2.97 CPM and 0.85% CTR over 257.7M impressions. Google Search is sold per click, not per impression — $5.26 average cost per click and 6.66% CTR in 2025, from LocaliQ’s analysis of 16,446 campaigns ([WordStream](https://www.wordstream.com/blog/2025-google-ads-benchmarks)). The two numbers measure different things, so neither proves one platform cheaper; the [Telegram Ads vs Google Ads guide](/guides/telegram-ads-vs-google-ads/) sets them side by side. We quote no Facebook figure, because we have not verified one. ### Top Markets in Our Data Telegram has over 1 billion monthly active users (Pavel Durov, March 2025). We do not quote user counts by country — we have none we could verify. These are the markets where campaigns on our own accounts delivered the most impressions: - **Russia:** 163.0M impressions on Euro accounts — €2.68 CPM, 0.65% CTR. TON-funded ads are not served there - **India:** 17.3M on Euro accounts (€0.25 CPM, 1.12% CTR) and 12.0M on TON accounts (0.42 TON, 1.77%) - **USA:** 14.8M on TON accounts — 0.39 TON CPM, 1.97% CTR - **Uzbekistan:** 6.4M on Euro accounts (€0.20, 0.90%) and 5.5M on TON accounts (0.26 TON, 0.65%) - **Saudi Arabia:** 6.0M on TON accounts — 1.21 TON CPM, 1.26% CTR - **Germany and Brazil:** 5.5M on TON accounts in Germany (0.27 TON, 2.86%); 4.7M on Euro accounts in Brazil (€2.22, 1.64%) Euro figures are single-country campaigns as of 3 October 2026; TON figures cover 22 August–3 October 2026 and are in TON, never converted to euros. Full tables are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## 6. Getting Started with Telegram Ads in 5 Steps Launching your first Telegram Ads campaign takes less than 10 minutes. Here’s the step-by-step process: 1. **Choose your cabinet type.** Euro for crypto, global audiences and website destinations alike — a World account with every available country; Stars for beginners and creative testing. If unsure, start with Stars — highest approval rate, no minimum deposit. 2. **Create an account.** Go to **ads.telegram.org** and create your advertising cabinet. Or connect your existing cabinet to ADSLY for bulk management and AI automation features. 3. **Select target channels or topics.** Research and select 10–20 public channels your audience follows, or target by topic, country and language — every cabinet type has the same form since August 2026. Quality channel selection is the #1 factor for campaign success. 4. **Write your ad text.** Keep it under 160 characters. Lead with a benefit or hook, not your brand name. Include a clear CTA. Test 3–5 variations to find what resonates. Example: “Track 100+ Telegram Ads campaigns from one dashboard. Free 3-day trial →” 5. **Set CPM bid and budget, submit for moderation.** Start with the minimum CPM for your cabinet type. Set a daily budget of $10–$50 for testing. Submit your ad — moderation usually decides in under an hour. **First campaign checklist:** Start with 3–5 ad creatives per campaign. Test for 2 business days before making changes. Kill anything below 0.3% CTR. Scale winners by increasing budget gradually (20–30% per day). Rotate creatives every 5–7 days to avoid ad fatigue. ## 7. Telegram Ads vs Other Platforms How does Telegram Ads stack up against the major advertising platforms? Here’s an honest comparison: | Feature | Telegram Ads | Google Ads | Facebook Ads | TikTok Ads | | --- | --- | --- | --- | --- | | **Pricing** | CPM — €2.97 average on our Euro accounts | CPC — $5.26 average on Search (2025) | Auction, CPM or CPC | Auction, CPM or CPC | | **Crypto Friendly** | Yes | Restricted | Very restricted | Restricted | | **Targeting Depth** | Channels, topics, country, language | Keyword + demo | Interest + demo | Interest + demo | | **Ad Format** | Text, image, video | Text, display, video | Image, video, carousel | Video-first | | **Best For** | Niche communities | Search intent | Broad targeting | Gen Z, viral | ### When to Choose Telegram Ads - **Crypto / DeFi / Web3:** Telegram is one of the few major platforms that welcomes crypto advertising without heavy restrictions. - **Niche audiences:** If your target audience gathers in specific Telegram channels, few platforms offer this level of contextual targeting. - **Low budgets:** With no minimum on self-serve TON and bids from 0.1 TON, Telegram is one of the most accessible platforms for small advertisers. - **High-risk niches:** Betting, dating, supplements, and forex face fewer restrictions than on Google or Facebook. ### When NOT to Choose Telegram Ads - **Mass consumer brands:** If you need to reach millions of people with broad demographics, Facebook and Google are more efficient. - **Search intent:** If your product solves a problem people actively search for, Google Ads will deliver higher-intent traffic. - **Visual-first products:** Fashion, food, and lifestyle brands perform better on Instagram and TikTok where visual formats dominate. ## 8. Tools for Managing Telegram Ads The native Telegram Ads manager at ads.telegram.org provides basic campaign creation and reporting. However, for advertisers managing multiple campaigns or accounts, dedicated management platforms offer significant advantages: - **Bulk campaign management** — Create, edit, and manage 100+ campaigns from a single dashboard - **IF/THEN automation rules** — Automatically pause underperforming campaigns, increase budgets on winners, and rotate creatives based on CTR thresholds - **AI-powered campaign creation** — Generate ad texts, select channels, and optimize CPM bids with AI assistance - **Hourly analytics and reporting** — Track performance at hourly granularity to identify peak engagement windows - **Team collaboration** — Role-based access for agencies managing multiple client accounts - **A/B testing** — Structured creative testing with statistical significance tracking ADSLY supports all three cabinet types (TON, Euro, Stars) with an English interface, automation rules and a managed service option. Connect your existing Telegram Ads cabinet in 2 minutes and start managing campaigns with a [free 3-day Pro trial](/login?tab=register). ## 9. Telegram Ads Benchmarks 2026 Measured on our own accounts on 3 October 2026 — 357,827 campaigns with spend on 381 accounts, 1.13B impressions. Each column is in its own currency. | Metric | TON | Euro | Stars | | --- | --- | --- | --- | | **Average CPM** | 0.90 TON | €2.97 | 395 Stars | | **Average CTR** | 2.18% | 0.85% | 3.08% | | **Average cost per click** | 0.040 TON | €0.34 | 12.8 Stars | | **Approval Rate** | 86.8% | 95.6% | 99.9% | | **Moderation Time (measured)** | Under 1 h typical; 99.9% ≤3 h | Under 1 h typical; 98.5% ≤3 h | Under 1 h typical; 100% ≤3 h | The Euro column is mostly Russia, our largest Euro market, where click-through is 0.65%; TON accounts do not serve Russia. Part of the CTR gap is geography rather than account type. ### What we do not publish We have no reliable hour-of-day performance split, so we do not name "best hours" to run. Cost per subscriber or per sale depends on your funnel; measure it with postbacks. The full tables are in the [Telegram Ads Benchmark Report 2026](/guides/telegram-ads-benchmark-report-2026/), and CTR percentiles in the [CTR and CPM benchmarks guide](/guides/telegram-ads-benchmarks-ctr-cpm-2026/). **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account for every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### What is Telegram Ads? Telegram Ads is Telegram’s native advertising platform that displays sponsored messages in public channels with 1,000+ subscribers. Advertisers pay per 1,000 impressions (CPM model). ### How much do Telegram Ads cost? On our accounts the average CPM is €2.97 on Euro accounts, 0.90 TON on TON accounts and 395 Stars on Stars accounts. The country you target moves it most: €0.20 in Uzbekistan against €2.92 in Turkey on Euro accounts. Self-serve TON cabinets have no minimum budget. ### What is the average CTR for Telegram Ads? On our accounts the average CTR is 0.85% on Euro accounts, 2.18% on TON accounts and 3.08% on Stars accounts, across 1.13B impressions. ### Can I advertise crypto on Telegram? Yes. Unlike Google and Facebook, Telegram allows crypto advertising. A Euro World account suits crypto best: it reaches the native crypto audience in every available country, can link to your website, and 95.6% of reviewed Euro ads end up approved on accounts we operate (86.8% on TON). ### What’s the difference between TON, Euro, and Stars cabinets? TON uses cryptocurrency payment with Telegram's automated moderation. Euro uses EUR, allows external website destinations and human moderation escalation. Stars uses Telegram’s internal currency with the highest approval rate (99.9%). See the [cabinet comparison](#cabinet-types) above for the full breakdown. ### How long does Telegram Ads moderation take? Usually under an hour on every cabinet type. Across 13,199 campaigns we measured in September 2026, over 98% had a decision within three hours on Stars, TON and Euro alike; the time of day you submit made no measurable difference. ### What is the minimum budget for Telegram Ads? Self-serve TON cabinets on ads.telegram.org have no minimum; a TON cabinet opened through ADSLY starts from €500. Euro cabinets require a €500+ initial deposit. Stars cabinets have no minimum. For meaningful testing, ADSLY recommends $500–$1,000. ### Can I target specific countries with Telegram Ads? Yes, on every cabinet type: since August 2026 Euro, TON and Stars use the same country, language and topic targeting form. You can also pick channels popular in your target country. ### What ad formats does Telegram support? Text-only ads (up to 160 characters recommended), text with image, and text with video (new in 2026). All ads include a CTA button linking to a channel, bot, website, or Mini App. ### How do I get started with Telegram Ads? Create a cabinet at ads.telegram.org, fund your account, create a campaign with targeting and ad text, and submit for moderation. Or use ADSLY for AI-assisted campaign creation with a [free 3-day Pro trial](/login?tab=register). --- ## Telegram Ads for iGaming Operators — Real CPC and FTD Math URL: https://adsly.pro/guides/betting-igaming-telegram-ads/ Date: 2026-03-29 Tags: Niche Guide What Telegram costs a gaming operator: €0.019 per click measured on our Euro gambling campaigns — a thin 175k-impression base — against a $200 median sportsbook CPA. The click-to-FTD threshold that decides whether you buy traffic or depositors, and both account formats. Every sportsbook media buyer eventually asks the same question, and almost nobody answers it with numbers: how many clicks do I get for the price of one bought first deposit? That is the whole decision. Everything else — the account, the geo, the creative format — is downstream of that arithmetic. Telegram publishes restrictions for ads and destinations, including real-money gambling. An account offer is not a general exception. Confirm the specific product, placement and target market before payment. [Telegram advertising guidelines](https://ads.telegram.org/guidelines). ## What a click actually costs here We have one measured number for this vertical, and it comes with a warning. On our self-service Euro accounts, gambling and betting campaigns ran at **€2.55 CPM and €0.019 per click** across 175k impressions, all countries blended (3 October 2026). Next to it is the average of every Euro campaign we run, in every niche: | | CPM | Cost per click | CTR | Impressions | |---|---:|---:|---:|---:| | Gambling vertical, self-service Euro accounts | €2.55 | €0.019 | 13.19% | 175k | | All Euro campaigns, every niche | €2.97 | about €0.35 | 0.85% | 257.7M | Two things in that table matter more than the numbers themselves. The first is the base. 175k impressions is thin, and a 13.19% click-through rate is unusually high — more than fifteen times the 0.85% average across all our Euro campaigns. A click price built on that CTR can move a long way once you add volume, so treat €0.019 as the cheap end of what we have seen, not as a quote. The second row is the opposite: 257.7 million impressions across every niche, where €2.97 CPM at 0.85% CTR works out to about €0.35 a click. Your own number will land somewhere between the two, and the country you target moves it more than the niche does — see the [measured CPM by country](/guides/telegram-ads-cpm-by-country/). The second is what is missing. We publish no TON figure for gambling. TON accounts are billed in TON, so their prices cannot be set beside a euro budget, and anyone who quotes you a single "Telegram gambling CPM" across both has mixed two currencies into one number. One outside number on demand: on PropellerAds' network, iGaming was the largest category in Telegram mini-app advertising in 2025 with 22.37% of impressions, ahead of finance at 19.67% ([PropellerAds, State of Telegram Mini App Advertising 2025](https://propellerads.com/blog/adv-telegram-mini-app-advertising-report/)). That is one ad network's inventory, not Telegram Ads, but it shows where gaming advertisers already spend. ## What an FTD costs everywhere else Now the other side of the arithmetic. Buying a first-time depositor outright, rather than buying traffic and converting it yourself, has a published price. [Track360's 2026 affiliate commission benchmark](https://track360.io/blog/affiliate-commission-rates-benchmark-2026), built on its cross-program data from Q3 2025 to Q2 2026, gives these ranges: - Tier-1 sportsbook CPA runs **$120–$350, with a $200 median** — priced 20–30% under casino, because sportsbook player lifetime value is lower and the margin is thinner. - Tier-1 regulated casino CPA runs **$150–$400, median $250**, with UK-licensed brands clustering at $200–$350. Those are the numbers your affiliate manager is working from. They are the ceiling you are trying to beat. ## The only calculation that decides this Put the two halves together. A median sportsbook CPA deal of $200 is about €178 at the [ECB reference rate](https://www.ecb.europa.eu/stats/policy_and_exchange_rates/euro_reference_exchange_rates/html/eurofxref-graph-usd.en.html) of 2 October 2026 ($1.1225 per euro). - At the €0.019 click we measured on gambling campaigns, €178 buys about **9,400 clicks**. Your funnel has to turn those into more than one qualifying first deposit — a click-to-FTD rate of about 0.01%. - At the €0.35 all-niche average on our Euro accounts, the same money buys about **510 clicks**, and the bar rises to roughly 0.2%. So the question stops being "is Telegram cheap" and becomes a single conversion threshold: **your cost per click divided by the CPA you would otherwise pay.** If your landing page, bot or app turns clicks into qualified first deposits at a higher rate than that, running traffic yourself beats buying CPA. If it does not, buy CPA and stop reading. We have no measured click-to-FTD rate to give you: a deposit happens in the operator's system, not in the ad account. Test on one event, in one country, read your real click price, and only then scale. ## Why the calendar changes the answer Sports betting is the one gambling vertical where the measurement window is set by someone else's schedule, and it breaks naive reporting in a specific way. A click placed two hours before kick-off can deposit after the match has started, sometimes after it has finished. If you compare same-day deposits across a Champions League midweek and a quiet domestic weekend, the midweek will look like better traffic when all it had was a better fixture list. Record four things separately or the comparison is worthless: event start time, the time zone you report in, the campaign delivery window, and the conversion window. Keep settled bet outcomes out of the acquisition report entirely — a settled loss is not a failed acquisition. Pre-match, in-play and sports-information products are also three different offers. A schedule page, a prediction subscription and a real-money sportsbook are not interchangeable in a moderation review: Telegram's §5.6 lists "tips, odds, forecasts, including sports picks" next to sports betting itself, and event interest alone does not establish permission for a gambling ad. ## Agree what a first deposit means before you count one "FTD" is not a single definition, and the gap between definitions is where disputes live. The first real-money payment into a newly registered account is the common trigger, but most programmes pay only on a **qualified** FTD — in Track360's data, qualification rules such as a minimum deposit, wagering activity and a geo match gate the CPA payment on roughly four out of five regulated-market deals. KYC, the attribution window and a fraud check are usually on the same list. Decide, in writing, before the first campaign goes live: 1. Is the conversion a registration, a first cleared payment, a first settled bet, or a qualified affiliate event? 2. How are repeat and duplicate callbacks handled? 3. Which system holds the transaction identifier — yours or the operator's? Attribution and commercial qualification have to be agreed before anyone judges a CPA. Collect transaction identifiers in the advertiser's own system and never publish player identities. ## The two ways to run gambling here, and what each lets you say The choice is not about budget size. It is about what your advertisement is allowed to say. In both formats the traffic goes straight to your product, with no extra click in between. **Test launch on our infrastructure — ad budget from €5,000.** We prepare the ad texts and the entry that goes to moderation, and our manager launches the campaigns until they are Active. The copy is ours and deliberately soft: it reads like "🎰 Play games in Telegram and win" and does not name the casino, the welcome bonus or the RTP. You work in the Pro Panel — this is the one format where the account is reached through the Pro Panel only. If you have never bought Telegram traffic before, this is where you find out what your click really costs and whether your funnel clears the threshold above. **Official gambling account — ad budget from €25,000.** Your own direct creatives go through Telegram moderation and run as written: the operator name, real bonus figures, free-spin counts and RTP in the ad, with a direct link to your product. You get the account itself on ads.telegram.org and the Pro Panel on top. If your acquisition depends on the bonus being visible in the ad — and for an established brand it usually does — this is the format to price. The commission is added on top of the ad budget, and the ad budget is credited to your own account. The order form shows your exact price and the payment-currency conversion before you pay. Ongoing monthly management is a separate managed service. ## From brief to account access 1. Describe the product, destination, target country, audience language and your role: operator, affiliate, agency or supplier. 2. Review the ad budget, the commission, the payable amount, the access you get and the agreement on the order form. The account opens in 2 business days; moderation of each ad comes after that and is a separate step. On our accounts over 98% of 13,199 campaigns got a moderation decision within three hours in September 2026, all niches together; we publish no approval rate for gambling. 3. Confirm your access: the Pro Panel in the test format, ads.telegram.org plus the Pro Panel in the official one. Keep account opening, first ad delivery and a first customer deposit as three separate milestones — collapsing them is how teams end up blaming acquisition for a payments problem. ## What to verify before you commit a budget The published gaming portfolios in our [case studies](/case-studies/) report impressions, clicks, spend and platform actions in their native TON currency. **A platform action is not a registration and not a deposit.** Ask any supplier — including us — for an explicit event definition, the reporting window and the conversion source, and never compare TON spend directly against a euro budget. Check the law of the market before the budget, too. Brazil is the current example: as of 3 October 2026, Medida Provisória nº 1.394/2026 — published and in force since 25 September 2026 — prohibits operating, offering, intermediating and advertising fixed-odds betting, which covers sports betting and online games, anywhere in the country, and gives ten days to take advertising down. Congress's first sixty-day window to convert it into law runs to 23 November 2026 and can be extended once by another sixty days; if it is not converted, it lapses ([Congresso Nacional](https://www.congressonacional.leg.br/materias/medidas-provisorias/-/mpv/175871)). Compliance with the law of the country you target is the advertiser's responsibility. The numbers in this guide are checkable: the click prices come from campaigns on our own accounts, with the sample size stated, and the CPA ranges and the exchange rate are linked to their sources. Ask for the same from anyone else quoting you a gambling CPM. ## Next step - [Gambling account: prices and formats](/gambling-euro-cabinet/) - [Official gambling format](/official-gambling-telegram-ads/) - [Account prices](/cabinet/#cabinet-starting-prices) - [Gaming campaign evidence](/case-studies/) - [Budget and ROI target calculator](/guides/telegram-ads-gambling-budget-calculator/) - [Buyer brief](/guides/telegram-ads-igaming-media-buying-brief/) - [Telegram advertising rules](https://ads.telegram.org/guidelines) - Questions: [@adsly_pro](https://t.me/adsly_pro) --- ## Crypto Telegram Ads 2026: Bitcoin, Altcoins, DeFi & Web3 — Complete Guide URL: https://adsly.pro/guides/crypto-telegram-ads-2026-guide/ Date: 2026-03-29 Tags: Crypto Definitive 2026 guide to crypto on Telegram Ads. Bitcoin, DeFi, NFT, Web3 — measured crypto CPM €1.91 on our Euro accounts, moderation tips, targeting, step-by-step launch. Telegram has over 1 billion monthly active users (Durov, March 2025), and crypto is one of the categories that advertises there most: 68,944 campaigns on our accounts carried a crypto-worded creative. The crypto vertical on our self-service Euro accounts runs at €1.91 CPM and 0.53% CTR (821k impressions, all countries, 3 October 2026); across all niches, 86.8% of reviewed ads end up approved on TON accounts, 95.6% on Euro and 99.9% on Stars. This guide covers targeting, moderation, and scaling strategies. **TL;DR — Key Takeaway:** Telegram's ad guidelines do not single crypto out, while Meta asks for written permission before a crypto exchange, lending or trading platform can advertise and Google allows crypto ads only in limited circumstances. Use a Euro cabinet — it takes Telegram destinations and websites alike, in every available country — and take the measured crypto benchmark — €1.91 CPM, 0.53% CTR on our Euro accounts — as your reference point. Across all account types, campaigns with a crypto-worded creative ran at 1.95% CTR with 1.1% declined. On the accounts we operate, 99.9% of reviewed Stars ads, 95.6% of Euro ads and 86.8% of TON ads end up approved — all niches together, not crypto-only. This guide covers everything from moderation rules to step-by-step campaign setup. ## Table of Contents 1. [1. Why Is Telegram the Best Platform for Crypto Advertising?](#why-telegram) 2. [2. What Types of Crypto Projects Can Advertise on Telegram?](#project-types) 3. [3. How Does Telegram Ads Moderation Work for Crypto?](#moderation) 4. [4. Which Cabinet Type Should Crypto Projects Use?](#cabinet-types) 5. [5. What CPM and CTR Should You Expect?](#benchmarks) 6. [6. How to Target the Right Crypto Audience](#targeting) 7. [7. How to Write Crypto Ad Copy That Gets Approved AND Converts](#ad-copy) 8. [8. Step-by-Step: Launching Your First Crypto Campaign on Telegram](#step-by-step) 9. [9. FAQ](#faq) ## 1. Why Is Telegram the Best Platform for Crypto Advertising? If you are marketing a crypto project in 2026 — whether it is a Bitcoin exchange, DeFi protocol, NFT marketplace, or Web3 game — Telegram belongs near the top of your channel list. The case rests on three things you can check: where crypto communities gather, what each ad platform's rules allow, and what the traffic costs. Here is that case: ### The audience is already there Telegram has over 1 billion monthly active users (Durov, March 2025). There is no reliable public figure for how many of them use crypto, so we do not quote one. What we can show is our own base: 68,944 campaigns on the accounts we operate carried a crypto-worded creative, with 128.5M impressions between them. Wallets and TON Mini Apps live inside the same app, and when you target crypto channels your ad reaches people who already follow the market, not people who need to be told what a blockchain is. ### No blanket crypto bans Google Ads allows "certain categories of cryptocurrency-related products and services to be advertised with and without certification by Google in limited circumstances" ([Google Ads, financial products and services](https://support.google.com/adspolicy/answer/2464998)). Meta requires prior written permission, backed by a regulatory licence or registration, for exchanges and trading platforms, lending, wallets that add trading or staking, mining software and investment solicitation; education, news, NFTs, storage-only wallets and mining hardware need none ([Meta, cryptocurrency products and services](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/cryptocurrency-products-and-services), updated 16 April 2026). Telegram's [ad guidelines](https://ads.telegram.org/guidelines) do not mention crypto at all; what they prohibit is deceptive financial offers such as guaranteed returns (§5.7). Moderation still applies to every ad, and we cover it in detail below. ### TON blockchain integration Telegram's native integration with The Open Network (TON) means crypto is built into the platform's DNA. Users can hold TON in their Telegram wallet, pay with crypto natively, and interact with decentralized applications through Mini Apps. This creates a seamless path from seeing a crypto ad to taking action — no external wallet connection, no platform switching. For a crypto advertiser that means fewer steps between the ad and the action. ### What crypto ads cost on Telegram Crypto ad policy by platform, as published (checked 3 October 2026) | Platform | Crypto Ad Policy | | --- | --- | | **Telegram Ads** | Not named in the ad guidelines; every ad is moderated | | Google Ads | Limited circumstances, with or without certification | | Meta (Facebook / Instagram) | Written permission for exchanges, lending and trading; none for education, news, NFTs | **What we measured:** the crypto vertical on our self-service Euro accounts runs at €1.91 CPM, 0.53% CTR and €0.358 per click (821k impressions, all countries blended, snapshot 3 October 2026). The average across all Euro campaigns is €2.97 CPM and 0.85% CTR (257.7M impressions). We do not quote crypto CPMs for other platforms — we have no measured data for them. Across all account types, campaigns with a crypto-worded creative — 68,944 campaigns, 128.5M impressions — ran at 1.95% CTR with 1.1% declined; those leading to a channel at 2.08% with 0.8% declined, those leading to a bot at 1.39% with 3.6% declined (3 October 2026; click-through rates leave out campaigns above 25% CTR). ## 2. What Types of Crypto Projects Can Advertise on Telegram? Not all crypto projects face the same challenges on Telegram. Here is a breakdown of what works, what requires careful handling, and what is unlikely to be approved. The three tiers below are qualitative: we do not publish approval rates by crypto sub-niche. The approval figures we did measure — all niches together — are in Section 3. ### Lower-risk sub-niches - **Crypto exchanges** — Both centralized (Binance, OKX, Bybit) and decentralized exchanges. Promotion of trading features, fee discounts, and new trading pairs generally passes moderation without issues. - **Crypto wallets** — Non-custodial wallets, hardware wallets, multi-chain wallets. Security and convenience messaging works well. - **Blockchain infrastructure** — Layer-1 and Layer-2 networks, developer tools, node providers. Technical audience responds strongly to feature-focused ads. - **Crypto education** — Courses, trading academies, market analysis platforms. Educational content has the easiest moderation path. ### Medium-risk sub-niches - **DeFi protocols** — Lending, staking, yield farming, liquidity pools. Approved if you avoid promising specific returns. "Stake ETH and earn rewards" works; "Earn 15% APY guaranteed" does not. - **NFT marketplaces and collections** — Promotion of marketplaces and established collections is generally fine. New collection launches require careful copy that avoids investment language. - **Web3 games (GameFi)** — Play-to-earn and blockchain gaming. Approved if you focus on gameplay rather than earning potential. - **TON ecosystem projects** — Mini Apps, TON-based tokens, TON DeFi. These benefit from the platform's natural affinity with TON but still need moderation-friendly copy. ### Higher-risk sub-niches - **New token launches / ICOs / IDOs** — Token sales are the hardest crypto vertical to get approved. Moderation scrutinizes return promises and investment language heavily. - **Meme coins** — Highly speculative tokens face frequent rejections. Avoid any language suggesting price appreciation. - **Crypto signals / trading bots** — Claims of profit or performance trigger automatic rejections on AI-moderated cabinets. ### Not allowed - **Pyramid schemes and guaranteed returns** — §5.7 of Telegram's [ad guidelines](https://ads.telegram.org/guidelines) names get-rich-quick offers, pyramid schemes, multilevel marketing and offers of investment with guaranteed return. - **Unregistered securities** — Tokens explicitly marketed as investment securities without regulatory compliance will be rejected. - **Money laundering services** — Mixing services, anonymous swap tools marketed for evasion purposes. **In practice:** exchanges and wallets pass on the first submission far more often than new token launches. The difference is almost entirely in how the ad copy is written, not what the product does. ## 3. How Does Telegram Ads Moderation Work for Crypto? Moderation is the single biggest operational challenge for crypto advertisers on Telegram. Understanding how it works — and how to navigate it — is the difference between a campaign that passes on the first submission and one that sits in a rejection loop. ### How moderation differs by cabinet type Source: Adsly accounts, all niches, September 2026 (13,199 campaigns; more than 98% decided within 3 hours). We do not publish a crypto-only approval rate. | Cabinet | Moderation Type | Approval Rate (all niches) | Review Time | Appeal Option | | --- | --- | --- | --- | --- | | **TON** | AI (automated) | 86.8% | Usually under 3 hours | Re-submit with edits | | **Euro** | Manual (human) | 95.6% | Usually under 3 hours | Re-submit with edits; human escalation through Adsly | | **Stars** | AI (automated) | 99.9% | Usually under 3 hours | Re-submit with edits | ### Common rejection reasons for crypto ads 1. **Guaranteed return promises.** Any language implying specific, guaranteed financial returns. "Earn 100% APY" or "Double your investment" will always be rejected. 2. **Price prediction claims.** "Bitcoin will reach $200K" or "This token is going 10x" are automatic rejections. 3. **Missing risk disclaimers.** Particularly on Euro cabinets, crypto ads without any risk acknowledgment face higher rejection rates. 4. **Urgency manipulation.** "Last chance to buy before the pump" or "Only 24 hours left" combined with financial claims triggers rejections. 5. **Unverifiable claims.** "#1 exchange in the world" or "Safest DeFi protocol" without substantiation. 6. **Promoting specific token prices.** Mentioning current or future token prices in ad copy is a common trigger. ### Approval rates: what we measured **What we measured:** on the accounts we operate, 99.9% of reviewed Stars ads, 95.6% of Euro ads and 86.8% of TON ads end up approved — all niches together; we do not publish a crypto-only approval rate. Over 98% of the 13,199 campaigns we timed in September 2026 had a moderation decision within three hours. We have no measured approval gap between first-time and experienced advertisers, but a rejection costs both the same: rewriting, resubmitting, and waiting for another review cycle. In the Pro Panel, Recreate re-submits a declined ad every hour until it is approved, and AI Recreate writes a new compliant text for each attempt. We publish no recovery percentage for it. ## 4. Which Cabinet Type Should Crypto Projects Use? Telegram Ads accounts come in three types, defined by what they are funded in. For a crypto project we recommend Euro; TON is the other type anyone can open, and Stars is only for channel and bot owners spending Stars their channel earned. Cabinet comparison for crypto campaigns specifically | Feature | TON Cabinet | Euro Cabinet | Stars Cabinet | | --- | --- | --- | --- | | **Payment currency** | TON (cryptocurrency) | EUR (fiat) | Stars (Telegram internal) | | **Top-up method** | Crypto wallet (no conversion) | Through a partner (via Adsly: any cryptocurrency) | Stars your channel or bot earned | | **Moderation** | Automated | By people; a declined ad can be escalated | Automated | | **Approval rate (all niches, Sep 2026)** | 86.8% | 95.6% | 99.9% | | **Geo targeting** | Yes, since 22 Aug 2026 (not served in RU/UA/IL/PS) | Yes | Yes, since 22 Aug 2026 | | **Interest (topic) targeting** | Yes, since 22 Aug 2026 | Yes | Yes, since 22 Aug 2026 | | **Channel targeting** | Yes | Yes | Yes | | **Measured crypto CPM** | Not measured | €1.91 (self-service, all countries) | Not measured | | **Min deposit** | Self-serve: minimum CPM 0.1; via Adsly: ad budget from €1,000 (crypto) | Via Adsly: ad budget from €1,000 (crypto) | Not opened through Adsly | | **Best for crypto?** | Telegram destinations only; not served in RU/UA/IL/PS | Our recommendation: websites and Telegram destinations, every available country, human escalation | Only owners spending Stars their channel earned | ### Recommended strategy: one Euro World account One account type does the whole job for a crypto project. Here is how the three compare: - **Stars only if your channel earns them.** Stars is not a testing budget: only channel and bot owners can spend the Stars their channel or bot earned, on ads for that same channel or bot. If that is you, 99.9% of reviewed Stars ads were approved on our accounts. - **TON only for Telegram destinations.** A TON account links only to a channel, a bot or a Mini App and is reviewed automatically, with no one to escalate a decline to. It is not served in Russia, Ukraine, Israel or Palestine. - **Euro for everything.** Every new Euro account is a World account — every available country, chosen per campaign. Your funnel can end on an external website or inside Telegram, Euro ads are reviewed by people, and a declined ad can be escalated through Adsly's direct line to Telegram moderation. **Why Euro alone is enough:** it reaches every destination TON reaches and adds the ones TON cannot. We have no measurement showing that an ad declined on one type passes on another, so do not plan around that. ## 5. What CPM and CTR Should You Expect? Setting realistic expectations is critical for budgeting and evaluating campaign performance. Here is what we actually measured for crypto — and what we do not publish. Source: Adsly self-service Euro accounts, crypto vertical, all countries blended (snapshot 3 October 2026); all-Euro average as of 7 September 2026 | Metric | Crypto vertical | All Euro campaigns | | --- | --- | --- | | **CPM** | €1.91 | €2.97 | | **CTR** | 0.53% | 0.85% | | **Cost per click** | €0.358 | — | | **Impressions** | 821k | 257.7M | How to read this: - **It is crypto as a whole.** Exchanges, DeFi, NFT, wallets, GameFi, TON projects, token launches and education sit in one row. We do not publish a CPM, CTR or CPA per crypto sub-niche — the base is too thin to split honestly. - **Impressions are cheaper than average, clicks are not a bargain.** Crypto CPM is about a third below the all-Euro average, but CTR is lower too (0.53% vs 0.85%). Judge campaigns by cost per click — €0.358 on the crypto row — not by CPM alone. - **These are euro figures from Euro accounts.** We have no crypto-specific price for TON or Stars accounts, and TON prices are in TON, not euros. For prices by country across all niches, see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). ### Budget planning guide #### Starting budgets — a working estimate, not a measurement - **Testing phase:** $500–$1,000 over 7–10 days. Test 5–10 ad variations across 3–5 channel groups. - **Scaling phase:** $2,000–$10,000/month. Focus on top-performing channels and ad copy, expand gradually. - **Growth phase:** $10,000–$50,000+/month. Multi-cabinet strategy, automated optimization, managed service for moderation. ## 6. How to Target the Right Crypto Audience On Telegram, targeting is fundamentally different from Google or Facebook. There is no keyword bidding and no detailed demographic targeting. Since 22 August 2026 TON and Stars cabinets have the same country, language and topic targeting as Euro, but for crypto your strategy is still mostly about **channel selection** — choosing which Telegram channels your ads appear in. ### Channel selection strategies for crypto **Strategy 1: Direct niche targeting.** Place ads in channels that directly match your crypto sub-niche. If you are promoting a DEX, target DeFi discussion channels. If you are marketing an NFT marketplace, target NFT community channels. This is the most straightforward approach. **Strategy 2: Adjacent audience targeting.** Expand beyond direct crypto channels to reach related audiences. Tech channels, fintech communities, investment discussion groups, and startup-focused channels often contain crypto-interested users who have not been saturated with crypto ads. We have not measured how their click-through compares with direct crypto channels. **Strategy 3: Language-based targeting.** Crypto adoption varies dramatically by language community. English-language channels reach a global audience but face higher competition. Russian, Arabic, Hindi, Indonesian, and Turkish channels offer less ad saturation. If your product supports multiple languages, test non-English crypto channels — and check country prices in our [CPM by country](/guides/telegram-ads-cpm-by-country/) guide before you set bids. **Strategy 4: Expand from proven channels.** Start with 5–10 channels you know perform well, then add channels of the same kind a few at a time and keep the ones that hold your cost per click. ### Channel categories that work for crypto | Channel Category | Audience Size | Crypto Affinity | Best For | | --- | --- | --- | --- | | Crypto News | Very Large | Very High | Exchanges, new launches | | DeFi / Trading | Large | Very High | DeFi protocols, DEXs | | NFT Communities | Medium | High | NFT projects, Web3 games | | TON Ecosystem | Large (growing) | Very High | TON projects, Mini Apps | | Tech / Startup | Very Large | Medium | Wallets, infrastructure | | Finance / Investing | Large | Medium–High | Exchanges, education | The table is our working judgement, not a measurement. We do not publish CPMs by channel category: the only measured crypto figure is the vertical as a whole (€1.91 CPM on Euro accounts). **Pro tip:** Do not put all your budget into the most obvious crypto channels. They attract the most competition and the most ad fatigue. Allocate 60% of budget to direct crypto channels and 40% to adjacent channels (tech, finance, startup), then shift budget toward whichever group delivers the cheaper cost per click. ## 7. How to Write Crypto Ad Copy That Gets Approved AND Converts Writing crypto ad copy for Telegram requires balancing two competing goals: making the ad compelling enough to generate clicks, and making it compliant enough to pass moderation. Here are the principles that work. ### Approved vs. rejected: real examples #### Approved Examples - "Trade 500+ crypto pairs with zero maker fees. Start with as little as $10." - "Stake your assets and participate in DeFi rewards. No lockup periods." - "Explore unique digital collectibles from verified artists. New drops weekly." - "Secure your crypto with military-grade encryption. Non-custodial. Your keys, your coins." - "Learn crypto trading from professional analysts. Free starter course available." #### Rejected Examples - "Earn 100% APY guaranteed! Double your BTC in 30 days." - "This token is going 100x. Last chance to buy before the pump!" - "Make $5,000/month trading crypto with our signals. 95% win rate!" - "Guaranteed profits from DeFi farming. Risk-free passive income." - "Buy $TOKEN now before it moons! Only 2 days left in presale!" ### Copy principles that pass moderation 1. **Features, not returns.** Describe what your product does, not what financial returns it generates. "Access 500+ trading pairs" passes. "Make money trading" does not. 2. **Possibilities, not guarantees.** "Participate in staking rewards" passes. "Earn guaranteed 15% APY" does not. The word "guaranteed" combined with financial returns is an almost-certain rejection trigger. 3. **Social proof without financial claims.** "Trusted by 5M+ users in 180 countries" passes. "Our users doubled their portfolios" does not. 4. **Utility over speculation.** Focus on the practical utility of your product. "Swap tokens across 15 chains in one click" is much stronger than "Buy the next 10x gem." 5. **Add risk context on Euro cabinets.** A simple "Crypto involves risk. Do your own research." at the end of your ad text takes the missing-disclaimer rejection off the table. ### CTA patterns that convert The best-performing CTAs for crypto Telegram Ads are specific and action-oriented: - "Start trading today" (exchanges) — more specific than a generic "Learn more" - "Try it free" (wallets, tools) — removes commitment fear - "Join the community" (new projects) — leverages Telegram's social nature - "Explore new drops" (NFTs) — curiosity-driven, no financial implication - "Connect your wallet" (DeFi) — direct action for users ready to engage ## 8. Step-by-Step: Launching Your First Crypto Campaign on Telegram Here is the practical, step-by-step process for launching a crypto advertising campaign on Telegram. This workflow assumes you are using a management platform like ADSLY, though the core steps apply to the native Telegram Ads Manager as well. #### Step 1: Choose your cabinet type For your first crypto campaign, start with a **Euro cabinet**: it takes a channel, a bot, a Mini App or a website as the destination, and through Adsly it is funded in any cryptocurrency. On every account type, over 98% of the campaigns we timed got a moderation decision within three hours. #### Step 2: Define your target channels Select 10–20 channels where your target audience is active. Start with a mix: 60% direct crypto channels (matching your sub-niche), 40% adjacent channels (tech, finance, startup). Add channels similar to your top performers a few at a time. Telegram's self-serve platform accepts public channels with 1,000 or more subscribers as targets. #### Step 3: Write moderation-safe ad copy Follow the principles from Section 7. Write 3–5 variations of your ad text. Focus on features and utility, avoid return promises, and include a specific CTA. Keep the text concise — Telegram Ads have a 160-character limit for the main text. Use AI text generation tools to create multiple variations quickly and check each against moderation guidelines. #### Step 4: Set your CPM and budget Use the measured crypto benchmark as your reference point (see Section 5): €1.91 CPM on Euro accounts. On TON cabinets you bid in TON and we have no crypto-specific TON figure, so start at a moderate bid and raise it in 10–15% steps if impressions do not come. Set a daily budget of $50–$100 for the first 3–5 days to gather enough data. Do not set the budget too low — Telegram's auction needs sufficient spend to show your ads consistently. #### Step 5: Submit and handle moderation Submit your campaign and wait for moderation review. Over 98% of the campaigns we timed had a decision within three hours. If rejected, read the rejection reason carefully, adjust the specific flagged language, and resubmit. Do not resubmit identical copy — it will be rejected again. If you would rather not do this by hand, Recreate re-submits a declined ad every hour until it is approved, and AI Recreate writes a new compliant text for each attempt. #### Step 6: Monitor and optimize (first 72 hours) Check performance every 6–12 hours during the first 3 days. Key metrics to watch: CTR (the crypto average on our Euro accounts is 0.53%), CPM (how does it compare with the €1.91 crypto benchmark?), and cost-per-join or cost-per-click. Pause channels whose CTR sits well below that average and reallocate budget to top performers. Adjust CPM up by 10–15% if your ads are not getting enough impressions. #### Step 7: Scale what works After 7–10 days of data, you will know which ad copy, channels, and cabinet types perform best. Scale by: (1) increasing budget on top-performing channels by 20–30% per week, (2) expanding to similar channels using lookalike targeting, (3) testing the same winning copy on additional cabinet types, and (4) setting up automation rules to automatically pause underperforming campaigns and increase bids on winners. **Timeline reality check:** Crypto campaigns often need more than one submission to get approved and 7–14 days to reach stable performance metrics. Do not judge results after 24 hours. Budget for a 2-week testing phase before making scaling decisions. ### Need help with crypto ads on Telegram? Our managed service handles moderation, targeting and optimization for you. After the account is open, the team agrees the launch plan with you. [Chat on Telegram](https://t.me/adsly_pro) [Learn About Managed Service](/managed-service/) $1,000/month + 10% of ad spend. All crypto niches accepted. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account covering every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## 9. Frequently Asked Questions ### Can you advertise crypto on Telegram? Yes. Telegram's ad guidelines do not mention crypto; they prohibit deceptive financial offers such as guaranteed returns. Meta requires written permission for exchanges, lending and trading platforms, and Google allows crypto ads only in limited circumstances. On Telegram, TON and Stars ads are reviewed automatically and Euro ads by people. Across all niches, approval was 86.8% on TON, 95.6% on Euro and 99.9% on Stars (we do not publish a crypto-only rate); across all account types, 1.1% of campaigns with a crypto-worded creative were declined. ### How much does it cost to advertise crypto on Telegram? On our self-service Euro accounts the crypto vertical runs at €1.91 CPM, 0.53% CTR and €0.358 per click (821k impressions, all countries blended, 3 October 2026). That is crypto as a whole — we do not publish a CPM per crypto sub-niche, and we have no crypto-specific price for TON or Stars accounts. The average across all Euro campaigns is €2.97 CPM. Country prices differ widely; see [Telegram Ads CPM by country](/guides/telegram-ads-cpm-by-country/). ### What is the best cabinet type for crypto Telegram Ads? A Euro cabinet. It takes every destination — a channel, a bot, a Mini App or an external website — and, as a World account, every available country, including Russia, Ukraine, Israel and Palestine, where TON-funded ads are not served. A declined ad can be escalated to a human through Adsly, and a crypto Euro cabinet opened through Adsly starts from an ad budget of €1,000, paid in any cryptocurrency. Review is fast on every type: more than 98% of campaigns on Stars, TON and Euro are decided within 3 hours. A TON cabinet links only to Telegram destinations and is reviewed automatically. Stars is not a general option: only channel and bot owners can spend Stars their channel earned. ### Why do crypto ads get rejected on Telegram? The most common rejection reasons for crypto ads on Telegram are: (1) guaranteed return promises like "earn 100% APY" or "10x your investment," (2) unsubstantiated claims about token price appreciation, (3) missing disclaimers or risk warnings, (4) promoting unregistered securities or tokens with no clear utility, (5) using urgency manipulation like "limited time" or "last chance," and (6) referencing specific price predictions. Rewording claims as possibilities rather than guarantees and adding risk disclaimers significantly improves approval rates. ### What CTR should I expect for crypto Telegram Ads? The crypto vertical on our self-service Euro accounts averages 0.53% CTR (821k impressions, all countries blended, 3 October 2026), below the 0.85% average across all Euro campaigns. We do not publish CTR by crypto sub-niche — the base is too thin to split honestly. Across all account types, campaigns with a crypto-worded creative ran at 1.95% CTR — 2.08% when they led to a channel, 1.39% when they led to a bot — so treat 0.53% as the Euro-account line to beat, not as a target. ### How do I target crypto audiences on Telegram? The primary targeting method for crypto on Telegram is channel-based targeting. Select channels where your target audience already exists: crypto news channels, DeFi discussion groups, NFT communities, blockchain development channels, and trading signal channels. Since 22 August 2026 TON and Stars cabinets have the same country, language and topic targeting as Euro, so on all three you can combine channel targeting with geo-targeting for region-specific crypto campaigns (TON-funded ads are not served in Russia, Ukraine, Israel or Palestine). ### Ready to launch crypto ads on Telegram? Whether you manage campaigns yourself or use our managed service, ADSLY gives you the tools for crypto advertising: AI text generation, AI Recreate for declined ads, hourly analytics, and automation rules. **Cabinet routes for crypto/Web3:** - [Open a Euro Cabinet](/cabinet/) — a World account: every available country, chosen per campaign; external URL landings allowed. For crypto: ad budget from €1,000 plus the account commission; the order form shows the exact total. - [Open a TON Cabinet via Adsly EU entity](/ton-cabinet/) — the same country, language and topic targeting as Euro since 22 August 2026, Telegram destinations only (channels, bots, Mini Apps), not served in Russia, Ukraine, Israel and Palestine. For crypto: ad budget from €1,000 plus the account commission; the order form shows the exact total. - [TON Cabinet Getting Started](/guides/ton-cabinet-getting-started/) — step-by-step TON funding, EUR → TON conversion, FAQ. [Start Free Trial](/login?tab=register) 3-day Pro trial on sign-up. No credit card required. --- ## The Managed Service Advantage: Real ROI Case Studies URL: https://adsly.pro/guides/managed-service-roi-case-studies/ Date: 2026-03-29 Tags: Case Studies Real ROI case studies from managed Telegram Ads. Crypto exchange cut CPA 60%, e-commerce 3x ROAS, SaaS — 400 signups at $3.20. 200+ advertisers. Managed Telegram Ads services deliver measurable ROI improvements: 35-45% higher CTR, 25-40% lower CPA, and 95%+ moderation approval rates versus 70-80% for DIY management. Real case studies show a crypto exchange achieving -60% CPA reduction, an eCommerce brand gaining +300% ROAS, and a SaaS company acquiring users at $3.20 per signup. ## Table of Contents 1. [1. What Results Can You Realistically Expect From Managed Telegram Ads?](#expected-results) 2. [2. Case Study #1: Crypto Exchange — From $12 CPA to $4.80](#case-crypto) 3. [3. Case Study #2: E-Commerce Brand — 3x ROAS in 6 Weeks](#case-ecommerce) 4. [4. Case Study #3: SaaS Product — 400 Trial Signups at $3.20 Each](#case-saas) 5. [5. Case Study #4: Betting Platform — Passed Moderation in 24 Hours](#case-betting) 6. [6. What Makes Managed Campaigns Outperform DIY?](#why-outperform) 7. [7. How Much Does the Managed Service Cost vs What It Returns?](#cost-vs-return) 8. [8. FAQ](#faq) **TL;DR — Key Takeaway:** Across four representative case studies from crypto, e-commerce, SaaS, and betting verticals, managed Telegram Ads campaigns delivered 40–60% lower CPA, 2–3x higher ROAS, and 95%+ moderation approval rates. The biggest driver of ROI was not creative optimization — it was moderation expertise and daily bid management that prevented wasted spend. For advertisers spending $5,000+/month, managed services consistently paid for themselves within the first 3–4 weeks. ## 1. What Results Can You Realistically Expect From Managed Telegram Ads? Before diving into individual case studies, here is the baseline. These are the average improvements managed campaigns achieve compared to self-managed campaigns on the ADSLY platform, based on aggregated data from Q3 2025 through Q1 2026. Source: ADSLY platform data, 200+ advertisers, 500,000+ campaigns (Q3 2025 — Q1 2026). "Self-managed" includes advertisers using automation tools. | Metric | Self-Managed Average | Managed Service Average | Improvement | | --- | --- | --- | --- | | CTR (Click-Through Rate) | 0.72% | 1.01% | **+40%** | | CPA (Cost Per Action) | $8.40 | $5.20 | **−38%** | | Moderation Approval Rate | 71.2% | 95.4% | **+24pp** | | CPM Efficiency (cost per 1K views) | $2.85 | $2.41 | **−15%** | | Budget Utilization Rate | 64% | 89% | **+25pp** | These are averages across all niches and budget levels. Individual results vary — high-risk niches like crypto and betting see larger improvements, while regular niches like news and education see smaller but still meaningful gains. The following case studies illustrate what these numbers look like in practice. **Important note:** All case studies below are based on aggregated, anonymized data from real advertisers on the ADSLY platform. Company names and identifying details have been removed. Numbers represent actual performance data, not projections. ## 2. Case Study #1: Crypto Exchange — From $12 CPA to $4.80 ### The Advertiser A mid-size crypto exchange operating in Southeast Asia and the Middle East, targeting new user registrations. Monthly ad budget: $15,000–$20,000. Primary cabinet: TON (no geo-targeting available, channel-based targeting only). ### The Problem Before switching to managed service, this advertiser was running campaigns themselves through the native Telegram Ads Manager. The results were frustrating: - **CPA of $12.00 per registration** — well above their target of $6.00 - **52% moderation approval rate** — nearly half of all campaigns were getting declined due to crypto-related compliance triggers - **CTR of 0.41%** — generic ad copy was not resonating with the crypto audience - **3–4 hours daily** spent rewriting declined ads, adjusting CPM bids, and searching for channels manually ### What the Managed Service Changed 1. **Moderation-first creative strategy.** The managed team rewrote all ad copy using pre-tested templates that avoid crypto-specific trigger phrases on TON cabinets. Approval rate jumped from 52% to 94% within the first week. 2. **Channel intelligence.** Instead of targeting broad crypto channels (high competition, inflated CPMs), the team identified 40+ niche channels in DeFi education, TON ecosystem news, and regional crypto communities. Average CPM dropped from $3.90 to $2.60. 3. **Data-driven CPM optimization.** Bid management adjusted CPMs every 2 hours based on real-time auction data, capturing cheaper inventory during off-peak hours (early morning and late evening in target regions). 4. **Fast decline recovery.** The 6% that still got declined were quickly recreated with alternative copy variations using AI text generation and bulk tools. #### Results After 8 Weeks $4.80 CPA (from $12.00) 94% Approval Rate 1.23% CTR (from 0.41%) 3,750 Monthly Registrations Total monthly spend: $18,000. Managed service fee: $1,000 + $1,800 (10%) = $2,800. Net cost per registration including fees: $5.55 — still 54% below their original $12.00 CPA. **Key insight:** The single biggest improvement came from moderation expertise, not creative genius. Getting 94% of campaigns approved instead of 52% meant nearly double the active ad inventory, which gave the algorithm more data to optimize against and dramatically lowered effective CPM. ## 3. Case Study #2: E-Commerce Brand — 3x ROAS in 6 Weeks ### The Advertiser A European fashion brand selling direct-to-consumer through their Telegram Mini App and website. Monthly ad budget: $8,000–$12,000. Primary cabinet: Euro (geo-targeting available, human moderation). ### The Problem The brand had been running Telegram Ads for 4 months with a marketing intern managing campaigns. Results were underwhelming: - **ROAS of 1.1x** — barely breaking even on ad spend - **76% moderation approval rate** — Euro cabinets with human moderators were rejecting ads for vague "compliance" reasons the team could not decipher - **No hourly optimization** — campaigns ran 24/7 with flat CPM bids, wasting budget during low-conversion hours - **Targeting only 8 fashion channels** — limited reach, high frequency, ad fatigue setting in ### What the Managed Service Changed 1. **Geo + channel layered targeting.** The Euro cabinet allows geo-targeting, which the team combined with channel targeting. Instead of broad "fashion" channels, they identified 35 lifestyle, beauty, and shopping channels in Germany, France, and Italy where the brand had the strongest conversion rates. 2. **Time-of-day bid optimization.** Hourly analytics revealed that 68% of purchases happened between 10:00–14:00 and 19:00–22:00 local time. CPM bids were increased by 30% during these windows and reduced by 50% overnight, improving budget efficiency by 40%. 3. **Creative rotation with AI text generation.** Instead of 3 static ad variants, the team deployed 15 AI-generated variations per channel, rotating weekly. CTR increased from 0.58% to 0.92% as the system identified which copy angles resonated with each channel's audience. 4. **Moderation compliance for Euro.** Human moderators on Euro cabinets follow stricter guidelines. The managed team restructured all ad copy to avoid promotional language that triggers manual reviews, cutting review time from 8–12 hours to 2–4 hours and raising approval to 97%. #### Results After 6 Weeks 3.2x ROAS (from 1.1x) 97% Approval Rate 0.92% CTR (from 0.58%) $2.10 CPC (from $4.30) Monthly spend: $10,000. Revenue attributed to Telegram Ads: $32,000. Managed service fee: $1,000 + $1,000 = $2,000. ROAS including management fees: 2.67x. The most striking improvement was in budget efficiency. By concentrating spend on high-conversion hours and expanding to 35 channels (from 8), the brand reached 4x more unique users while spending only 25% more. The combination of smarter targeting and time-of-day bidding was responsible for roughly 60% of the ROAS improvement. ## 4. Case Study #3: SaaS Product — 400 Trial Signups at $3.20 Each ### The Advertiser A B2B SaaS company offering a project management tool, targeting freelancers and small teams in English-speaking markets. Monthly ad budget: $5,000. Primary cabinet: Stars (automated AI moderation, most lenient). ### The Problem The SaaS company was new to Telegram Ads and had no prior experience with the platform. Their first 30 days of DIY management produced disappointing results: - **CPA of $9.50 per trial signup** — their target was $5.00 based on trial-to-paid conversion rates - **Only 12 active campaigns** — they did not know how to scale beyond a handful of channels - **83% approval rate** — decent for Stars, but the 17% rejections were costing time and momentum - **Generic positioning** — ad copy focused on features ("Kanban boards, Gantt charts, time tracking") rather than outcomes ### What the Managed Service Changed 1. **Outcome-focused creative.** The managed team rewrote all ad copy to focus on pain points rather than features: "Stop losing tasks in chat. Track everything in one place." This simple shift increased CTR from 0.64% to 1.15%. 2. **Stars cabinet optimization.** Stars cabinets have the most lenient AI moderation but different auction dynamics than TON. The team optimized CPM bids specifically for Stars pricing, achieving an average CPM of $1.80 compared to the advertiser's original $2.90. 3. **Massive channel expansion.** Using the ADSLY channel database, the team identified 85 channels in productivity, freelancing, startup, and remote work niches. Campaign count went from 12 to 65 within 10 days. 4. **Automation rules for budget efficiency.** IF/THEN rules automatically paused campaigns with CTR below 0.5% after 5,000 views and increased budget on campaigns exceeding 1.5% CTR. This self-optimizing approach reallocated spend to winners continuously. #### Results After 8 Weeks $3.20 CPA (from $9.50) 96% Approval Rate 400 Monthly Signups 65 Active Campaigns Monthly spend: $5,000 (unchanged). Managed service fee: $1,000 + $500 = $1,500. Trial signups increased from 158 to 400 — a 153% increase at 66% lower CPA. With a 22% trial-to-paid conversion rate, this translated to 88 new paying customers per month. **Key insight:** For SaaS, the managed service's primary value was not moderation (Stars approval rates were already decent) but scaling expertise. Going from 12 to 65 campaigns across 85 channels unlocked audience segments the advertiser did not know existed. The channel expansion alone accounted for roughly 70% of the volume increase. ## 5. Case Study #4: Betting Platform — Passed Moderation in 24 Hours ### The Advertiser A licensed sports betting platform targeting CIS and Southeast Asian markets. Monthly ad budget: $25,000. Primary cabinet: TON (faster moderation for rapid iteration). ### The Problem Betting is one of the hardest niches on Telegram Ads. This advertiser had tried three different approaches over 2 months, all unsuccessfully: - **38% moderation approval rate** — nearly two-thirds of campaigns were declined, some after waiting hours in the review queue - **$18.40 effective CPA** — when factoring in the cost of declined campaigns (ad creation time, missed market timing), actual cost per depositing user was astronomical - **Two freelancers hired and fired** — neither had specific betting-niche experience on Telegram Ads - **Zero active campaigns at the point of switching** — the team had effectively given up after a month of continuous rejections ### What the Managed Service Changed 1. **Betting-specific moderation playbook.** The managed team applied a proprietary copy framework for betting that avoids direct references to odds, guaranteed winnings, and bonus claims — the three most common trigger phrases. Instead, ads focused on sports content and community engagement, funneling users to the platform organically. 2. **Multi-cabinet strategy.** Instead of relying solely on TON, the team split campaigns across TON (speed) and Stars (leniency). Stars cabinets accepted copy that TON rejected, providing a fallback that kept campaigns running while TON submissions were iterated. 3. **First campaign approved within 24 hours.** The managed team submitted 15 pre-optimized campaigns on day one. 14 were approved on the first submission — a 93% approval rate in a niche that typically sees 38%. 4. **Continuous creative refresh.** Betting ads fatigue faster than other niches. The team rotated creative weekly, using event-driven copy tied to major sports events (Premier League, NBA, cricket tournaments) to maintain relevance and CTR. #### Results After 10 Weeks $6.90 CPA (from $18.40) 91% Approval Rate 24hrs Time to First Campaign 3,260 Monthly Deposits Monthly spend: $22,500. Managed service fee: $1,000 + $4,500 (20%, high-risk niche) = $5,500. Revenue from depositing users: $97,800 (average LTV $30 per deposit). ROAS including management fees: 3.49x. The betting case study is the most dramatic example of moderation expertise driving ROI. Without the ability to consistently pass moderation, no amount of creative optimization or bid management matters — you simply cannot run campaigns. The managed service's value proposition for betting was existential: the advertiser went from zero active campaigns to 3,260 monthly depositing users. ## 6. What Makes Managed Campaigns Outperform DIY? Across all four case studies and the broader platform data, five factors consistently separate managed campaign performance from DIY: ### Factor 1: Moderation Expertise This is the single highest-impact factor. Managed campaigns achieve 95%+ approval rates versus 71% for self-managed campaigns. The 24-percentage-point gap means managed advertisers have roughly one-third more active campaigns at any given time, generating more data for optimization and more opportunities for conversions. The impact is even larger in restricted niches. In crypto, the managed vs. DIY approval gap is 42 percentage points (94% vs. 52%). In betting, it is 53 percentage points (91% vs. 38%). ### Factor 2: Channel Data and Targeting Managed services operate across hundreds of advertiser accounts, giving them access to performance data on thousands of channels. This shared intelligence allows them to recommend channels with high relevance and low competition that individual advertisers would never discover on their own. The SaaS case study is a clear example: going from 12 to 65 campaigns by tapping into the platform's channel database drove the majority of volume growth. ### Factor 3: Creative Optimization at Scale AI-generated ad copy variations, tested across dozens of channels, produce insights that manual A/B testing cannot match in speed or scale. Managed campaigns typically run 10–20 creative variations per channel, while DIY advertisers run 2–3. More variations mean faster identification of winning messages and higher average CTR. ### Factor 4: Daily Bid Management Telegram Ads auction dynamics change throughout the day. Managed services use data-driven CPM optimization that adjusts bids every 1–2 hours based on real-time competition and conversion data. The e-commerce case study showed how time-of-day bidding alone improved budget efficiency by 40%. DIY advertisers typically set a CPM and check it once or twice daily — missing opportunities to capture cheaper inventory during off-peak hours. ### Factor 5: AI Tools Working Together Individual tools — data-driven CPM optimization, AI text generation, bulk operations, automation rules — each provide incremental improvements. But their compound effect is significant. When a declined ad is recreated with new copy, re-submitted, approved, and then optimized with data-driven bidding, all within hours, the speed advantage over manual management is substantial. Our data shows that professionally managed campaigns outperform manually managed campaigns by 31% in cost-per-join efficiency. Impact of each factor on managed campaign outperformance, based on attribution analysis across 500+ accounts | Factor | Contribution to ROI Improvement | Most Impactful For | | --- | --- | --- | | Moderation Expertise | 35–40% | Crypto, Betting, Forex | | Channel Data & Targeting | 20–25% | SaaS, eCommerce, Education | | Creative Optimization | 15–20% | All niches equally | | Daily Bid Management | 10–15% | High-budget campaigns ($10K+/mo) | | AI Tools Compound Effect | 10–15% | High-volume (50+ campaigns) | ## 7. How Much Does the Managed Service Cost vs What It Returns? The managed service pricing is straightforward: $1,000/month base fee plus 10% of ad spend (20% for high-risk niches such as betting). Here is what the ROI calculation looks like at different budget levels, using the average performance improvements from our platform data. ROI model using average managed service improvements: 38% CPA reduction, 40% CTR increase; fees at the 10% regular-niche rate. Actual results vary by niche and campaign maturity. | Monthly Ad Spend | Managed Fee | CPA Savings (38%) | Net ROI | Break-Even Week | | --- | --- | --- | --- | --- | | $3,000 | $1,000 + $300 = $1,300 | $1,140 | **−$160/mo** | Not reached | | $5,000 | $1,000 + $500 = $1,500 | $1,900 | **+$400/mo** | Week 3–4 | | $10,000 | $1,000 + $1,000 = $2,000 | $3,800 | **+$1,800/mo** | Week 2–3 | | $25,000 | $1,000 + $2,500 = $3,500 | $9,500 | **+$6,000/mo** | Week 2 | | $50,000 | $1,000 + $5,000 = $6,000 | $19,000 | **+$13,000/mo** | Week 1–2 | The math is straightforward: from roughly $4,000/month the managed service pays for itself at the average performance improvement, and above roughly $12,000/month it does so even at half of it. For restricted niches (crypto, betting), where moderation expertise has the highest impact, the gains typically run well above these averages. ### When the Managed Service Does Not Pay For Itself To be transparent: managed service is not the right fit for everyone. #### Managed service may not deliver positive ROI if: - Your monthly budget is under $3,000 in a low-moderation niche (the $1,000 base fee alone is a third of spend or more) - You are already an experienced Telegram Ads manager with 90%+ approval rates and optimized bidding - Your niche has very low CPMs (news, media) where the absolute dollar savings are small - You run fewer than 10 campaigns — the automation and scaling advantages have limited room to work #### Managed service delivers the strongest ROI when: - You operate in a restricted niche (crypto, betting, finance) - Your monthly budget exceeds $5,000 - You want to scale beyond 30 campaigns across multiple cabinet types - You are new to Telegram Ads and want to skip the 2–3 month learning curve - Your time has a high opportunity cost — the 2–4 daily hours of manual management could be spent elsewhere ### Get results like these. Chat with our team. Tell us your niche, budget, and goals. We will show you what managed Telegram Ads can realistically deliver for your business — with data, not promises. [Chat on Telegram](https://t.me/adsly_pro) [Learn About Managed Service](/managed-service/) $1,000/month + 10% of ad spend (20% for high-risk niches). Crypto, betting — all niches accepted. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). AI text generation. Automation rules. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## 8. Frequently Asked Questions ### What ROI can I realistically expect from managed Telegram Ads? Based on aggregated data from 200+ advertisers on the ADSLY platform, managed campaigns typically achieve 35–45% higher CTR, 25–40% lower CPA, and 95%+ moderation approval rates compared to self-managed campaigns. Actual results vary by niche, budget, and campaign maturity. Crypto and betting niches tend to see the largest improvements due to moderation complexity, while SaaS and eCommerce see more modest but consistent gains. ### How long does it take to see results from a managed Telegram Ads service? Most advertisers see measurable improvements within the first 2–3 weeks. The initial phase focuses on moderation optimization and channel testing. By week 4–6, the managed service has enough performance data to optimize CPM bids and creative rotation effectively. Full optimization typically stabilizes around week 8–10, after which improvements become incremental rather than dramatic. ### Is managed Telegram Ads service worth it for small budgets under $3,000/month? For budgets under $3,000/month in low-moderation niches (SaaS, eCommerce, education), a self-service platform with automation tools is usually more cost-effective. However, for small budgets in high-rejection niches (crypto, betting), the managed service can still pay for itself because moderation expertise alone prevents thousands in wasted ad spend from rejected campaigns. ### What is the difference between managed service results and agency results? Managed services that combine software tooling with human expertise typically deliver 15–25% better cost efficiency than traditional agencies. The advantage comes from 24/7 automated CPM bid monitoring, AI-generated ad text drafts, and data from thousands of campaigns informing creative and targeting decisions by the human team. Traditional agencies rely more heavily on manual optimization during business hours, which limits reaction time to auction changes. ### Can managed Telegram Ads help with moderation in restricted niches like crypto and betting? Yes, moderation expertise is one of the strongest advantages of managed services in restricted niches. Self-managed crypto campaigns typically see 40–55% approval rates, while managed campaigns achieve 90–96% approval. For betting, the gap is even wider. Managed services maintain libraries of pre-approved copy patterns, know which claims trigger rejections per cabinet type, and use AI auto-recreate to recover declined campaigns with a 47% first-attempt success rate. ### Ready to try Telegram Ads? Whether you manage campaigns yourself or use our managed service, ADSLY gives you the tools and data to succeed. AI campaign creation, hourly analytics, automation rules, and moderation expertise in every niche. [Start Free Trial](/login?tab=register) 3-day Pro trial. No credit card required. --- ## Managed Service vs. SaaS Platform: What You Really Save on Telegram Ads URL: https://adsly.pro/guides/managed-service-vs-saas-cost/ Date: 2026-03-29 Tags: Strategy Managed Telegram Ads ($1,000/mo + 10%) vs self-service SaaS: cost breakdown, break-even, decision framework. 505K campaigns, 200+ advertisers. An ADSLY managed Telegram Ads service costs $1,000/month plus 10% of ad spend (20% in high-risk niches). Running the ads yourself through a SaaS panel has no management fee, but it has hidden costs: your time (by our working estimate, 15 to 90 hours a month depending on scale), a learning curve in the first month, and CPM overbidding while you find the right bid. With your time valued at $40/hour and an assumed 10% efficiency gain from professional management — an assumption, not a measured figure — break-even lands at roughly $3,500–$4,500 of monthly ad spend in regular niches. ## Table of Contents 1. [1. Is It Cheaper to Manage Telegram Ads Yourself or Hire a Managed Service?](#introduction) 2. [2. What Does Managing Telegram Ads Yourself Actually Cost?](#diy-hidden-costs) 3. [3. What Does a Managed Telegram Ads Service Include?](#managed-service-breakdown) 4. [4. How Do the Numbers Compare? Real Cost Breakdown](#cost-comparison) 5. [5. When Does a Managed Service Pay for Itself?](#break-even) 6. [6. What About the SaaS-Only Option?](#saas-option) 7. [7. How to Choose: Decision Framework](#decision-framework) 8. [8. FAQ](#faq) **TL;DR — Key Takeaway:** A managed Telegram Ads service ($1,000/month + 10% of ad spend, 20% in high-risk niches) pays for itself at roughly $3,500–$4,500/month in ad spend in regular niches — if you value your time at $40/hour and assume management makes your spend about 10% more efficient. Both are assumptions, not measurements. In high-risk niches the commission is 20%, so the fee is higher and the service has to give back more — mostly hours spent rewriting declined ads — to pay for itself. Below the threshold, a self-service SaaS platform with automation tools is the smarter choice. The hidden costs of DIY management — your time, the learning-curve tax, and moderation rejections — never appear on an invoice, but they are real. ## 1. Is It Cheaper to Manage Telegram Ads Yourself or Hire a Managed Service? In fees alone, running Telegram Ads yourself through a SaaS platform is always cheaper: there is no management fee. The picture changes once you price your own time. With your hours valued at $40 and an assumed 10% efficiency gain from professional management, a managed service breaks even at roughly $3,500–$4,500 of monthly ad spend in regular niches such as SaaS or eCommerce. Both inputs are assumptions — the efficiency gain is not a measured figure. In high-risk niches such as betting or forex the commission is 20% instead of 10%, so the service has to give back more to pay for itself. This is one of the most common questions we hear from Telegram Ads advertisers. The answer is not a simple "one is always better." It depends on three variables: your monthly ad spend, your niche's moderation difficulty, and how much your time is worth. Telegram Ads is fundamentally different from Google Ads or Meta. You set the CPM bid yourself — no bidding algorithm learns it for you. Review works differently by cabinet type: Telegram's automated system on TON and Stars, people on Euro. And campaigns need attention every day. These realities make the "build vs. buy" decision genuinely important. This article works from three things: our own pricing, our working estimate of the time campaign management takes at each scale, and the moderation figures we measure on the ADSLY platform. Where a number is an assumption for the arithmetic rather than a measurement, we say so. We operate both a self-service SaaS platform and a managed service, so we see both sides of the equation, and we will present them honestly — because the right answer for a $2,000/month SaaS advertiser is very different from the right answer for a $20,000/month crypto project. ## 2. What Does Managing Telegram Ads Yourself Actually Cost? The obvious cost of DIY is small: no management fee, no percentage of spend, only the panel subscription — Free, or Pro at $129/month, which is where automation rules start. The real cost is substantially higher. Here are the four hidden costs that are easy to underestimate. ### Hidden Cost #1: Your Time Telegram Ads requires daily management. You adjust CPM bids, monitor campaign performance, handle moderation rejections, research new channels, and reallocate budgets yourself. Here is our working estimate of the daily time at different scales — an estimate for the arithmetic below, not a measured figure: Working estimate, not a measurement. Monthly cost = daily time with automation × 30 days × $40/hour | Campaign Scale | Daily Time (Manual) | Daily Time (With SaaS Automation) | Monthly Time Cost With Automation at $40/hr | | --- | --- | --- | --- | | 1–10 campaigns | 30–60 min | 15–30 min | $300–$600 | | 10–30 campaigns | 1–2 hours | 30–45 min | $600–$900 | | 30–100 campaigns | 2–4 hours | 45–90 min | $900–$1,800 | | 100+ campaigns | 4–7 hours | 1.5–3 hours | $1,800–$3,600 | Even with automation tools, 30–100 campaigns take 45–90 minutes a day by this estimate. At an assumed $40/hour, that is $900–$1,800 a month in time alone — money that does not appear on any invoice but comes directly from your productivity. ### Hidden Cost #2: The Learning Curve Telegram Ads is not intuitive. The platform has three cabinet types (TON, Euro, Stars), each with its own currency, moderation and set of formats. In the first month you pay for mistakes an experienced advertiser no longer makes. **The arithmetic:** We do not publish a measured figure for this learning tax, but its size is easy to work out. Every 10% you overpay per join on a $5,000/month budget costs **$500** in the first month alone. This "learning tax" includes overbidding on CPM (a typical beginner mistake), targeting low-quality channels, writing ad copy that gets rejected, and not knowing which cabinet type fits your niche. ### Hidden Cost #3: Moderation Rejections Every rejected ad represents wasted time: the time to create the ad, the wait for a verdict, and the time to rewrite and resubmit. The wait itself is short — more than 98% of 13,199 campaigns in September 2026 were decided within 3 hours, on Stars, TON and Euro alike. Measured approval is 99.9% on Stars, 95.6% on Euro and 86.8% on TON, so on TON roughly one campaign in eight is declined. Those are averages across all niches. We do not publish approval rates by niche, but copy in restricted niches — crypto, betting, forex — has more ways to be declined, so expect more rewrites there than the average suggests. ### Hidden Cost #4: Suboptimal Optimization Without benchmark data, you do not know whether the CPM you pay is good or bad for your country and niche. Without hourly analytics, you cannot see which hours of your own campaigns burn budget for little return. Without automation — IF/THEN rules and Auto CPM — you are chasing the right bid by hand. **The arithmetic:** We do not publish a measured gap between automated and manual management. For scale: at $10,000/month ad spend, every 10% of efficiency you leave on the table is **$1,000** a month. ## 3. What Does a Managed Telegram Ads Service Include? A managed Telegram Ads service is not just "someone else clicks the buttons." It is a manager who runs your campaigns end to end, with the panel's automation doing the routine work. Here is what the ADSLY managed service — $1,000/month + 10% of ad spend, 20% in high-risk niches — includes: ### Campaign Creation and Setup - Campaign creation across all cabinet types (TON, Euro, Stars) based on your goals - Channel research and targeting strategy using performance data from 500,000+ campaigns - Ad copy writing optimized for moderation approval in your specific niche - A/B testing of multiple ad variations to find top performers ### Daily Optimization - Automation rules and Auto CPM running around the clock, with a manager reviewing the account daily. Auto CPM checks every hour whether your ad is actually shown in its target channels and bots, and moves the bid 10% down or up - Budget reallocation from underperforming to high-performing campaigns - Automated pausing of campaigns that hit cost-per-result thresholds - Channel performance monitoring and replacement of underperformers ### Moderation Handling - Auto-recreate for rejected ads (re-submits a declined ad every hour until it is approved; AI Recreate writes a new text for each attempt) - Human rewrite for complex moderation cases in restricted niches - Niche-specific copy templates maintained from thousands of approved campaigns - Separate creative strategies per cabinet type (human moderation on Euro vs. AI on TON/Stars) ### Reporting and Strategy - Dashboard access with hourly performance data - Recommendations for scaling or adjusting approach, on the schedule you agree with your manager - Comparison against our published benchmarks, where a measured figure exists for your country or niche - Multi-cabinet strategy guidance (when to use TON vs. Euro vs. Stars) ### What You Pay ADSLY managed service pricing: ADSLY Managed Service pricing as of October 2026 | Component | Cost | What It Covers | | --- | --- | --- | | Base fee | $1,000/month | Account management, strategy, reporting, moderation expertise | | Commission on ad spend | 10% of ad spend (20% in high-risk niches) | Campaign creation, daily optimization, automation, channel research | | Ad budget | Yours, paid separately | The fee pays for management only; we do not advertise at our own expense | | Ad account | Separate | Opening the cabinet, its balance and the cabinet commission are not part of the management fee | High-risk niches at 20% include gambling and betting, forex, binary options, adult and dating, nutra and payday loans. Crypto is a regular niche for the managed service: 10%. The commission always applies — there is no version of the service that is the monthly fee alone. Routine work — bulk campaign creation, bid changes by rules and Auto CPM, re-submission of declined ads — runs through the panel, so the manager's hours go into strategy and niche-specific decisions. ## 4. How Do the Numbers Compare? Real Cost Breakdown Here is the cost at six budget levels, with your time included. We value it at an assumed $40/hour and take the hours from the estimate above: about 15 hours a month at $1,000 of spend, 20 at $3,000, 30 at $5,000, 45 at $10,000, 60 at $20,000 and 90 at $50,000. Change either input and the table changes with it. Monthly cost of management on top of ad spend: fees plus estimated time at $40/hour. The panel subscription (Free, or Pro at $129/month) is not included in any column | Monthly Ad Spend | DIY (SaaS Only) | Managed Service (10%) | Managed Service, High-Risk Niche (20%) | | --- | --- | --- | --- | | **$1,000/mo** | $0 fee + ~$600 time = **$600** | $1,000 + $100 = **$1,100** | $1,000 + $200 = **$1,200** | | **$3,000/mo** | $0 fee + ~$800 time = **$800** | $1,000 + $300 = **$1,300** | $1,000 + $600 = **$1,600** | | **$5,000/mo** | $0 fee + ~$1,200 time = **$1,200** | $1,000 + $500 = **$1,500** | $1,000 + $1,000 = **$2,000** | | **$10,000/mo** | $0 fee + ~$1,800 time = **$1,800** | $1,000 + $1,000 = **$2,000** | $1,000 + $2,000 = **$3,000** | | **$20,000/mo** | $0 fee + ~$2,400 time = **$2,400** | $1,000 + $2,000 = **$3,000** | $1,000 + $4,000 = **$5,000** | | **$50,000/mo** | $0 fee + ~$3,600 time = **$3,600** | $1,000 + $5,000 = **$6,000** | $1,000 + $10,000 = **$11,000** | Several patterns emerge from this comparison: - **At $1,000–$3,000/month:** DIY is roughly $500/month cheaper in dollar terms, and it gives you hands-on learning experience and full control, which has long-term value if you plan to scale. - **At $5,000–$10,000/month:** Once you include time costs, the managed service in a regular niche costs only $200–$300/month more than DIY — a gap that an efficiency gain of 2–6% of spend closes. - **At $20,000+/month:** The managed service costs somewhat more than DIY — about $600 a month at $20,000, or 3% of spend. The real comparison is not cost but results. - **At $50,000+/month:** DIY is cheaper on paper — by $2,400 a month, about 5% of spend — but at this scale you are effectively working a part-time job managing ads. The managed service costs more but returns that time to higher-value work. - **In high-risk niches (20%):** The gap is wider at every level — $800 at $5,000, $1,200 at $10,000, $2,600 at $20,000 — so the service has to earn back 12–16% of spend, in efficiency or in hours this table does not count. **Important note:** This table does not include any performance difference. We do not publish a measured CPM gap between managed and self-managed accounts, so treat it as an assumption to test: if management lowers your effective CPM by 10%, your $10,000 delivers the same results as about $11,100 of unoptimized spend. That is $1,100 of efficiency on top of roughly $1,800 of time you get back, against a $2,000 management fee. ## 5. When Does a Managed Service Pay for Itself? The break-even point is where the total savings from professional management (time saved + optimization improvements + moderation efficiency) equal the management fee. With a 10% commission and an assumed 10% efficiency gain the two cancel out, so the question becomes when the hours you get back are worth the fixed $1,000 — at $40/hour, 25 hours a month. Here is where that happens for different scenarios: ### Scenario 1: Easy Niche (SaaS, eCommerce, News) - **Moderation impact:** Low. Approval is already high — 95.6% on Euro and 99.9% on Stars across all niches — so moderation expertise saves little time. - **Optimization impact:** Moderate. For the arithmetic we assume tighter CPM bidding makes your spend about 10% more efficient — an assumption, not a measured figure. - **Break-even ad spend:** roughly $3,500–$4,500/month — the budget at which, by our estimate, DIY takes about 25 hours a month - **Below break-even:** Use SaaS platform with automation rules. Invest the savings in learning the platform. ### Scenario 2: Restricted Niche (Crypto, Betting, Forex) - **Moderation impact:** High. Restricted-niche copy has more ways to be declined, and every decline delays your spend until the ad is rewritten and resubmitted. - **Optimization impact:** High. Niche expertise for channel selection and CPM bidding in competitive verticals. - **Break-even ad spend:** Depends on the commission. Crypto is a regular niche at 10%, so the $3,500–$4,500 arithmetic applies, and hours lost to declined ads only bring it lower. Betting and forex are high-risk at 20%: a 10% efficiency gain covers half of the commission, so the hours you get back have to cover $1,000 plus another 10% of spend. On our time estimate that does not happen at any budget in the table — the service pays for itself there only if moderation work costs you more hours than we assumed. We have no measured figure for that, so count your own declines. - **Below break-even:** Even at low budgets, consider managed service if your campaigns keep getting declined: every rewrite and resubmission is time taken from the product. ### Scenario 3: Scale Operation (50+ campaigns, multiple cabinets) - **Time impact:** Dominant factor. By our estimate 30–100 campaigns take 2–4 hours a day by hand, or 45–90 minutes with automation — $900–$1,800 a month at $40/hour even with the tools. - **Optimization impact:** High. Running TON, Euro and Stars side by side means three currencies, two kinds of moderation and different formats to keep in your head. - **Break-even ad spend:** Time alone covers the fee only up to a point: $1,800 of time equals the fee at $8,000 of monthly spend at the 10% rate. Above that, the rest has to come from efficiency — 3% of spend at $20,000. **How to read this:** We do not publish a measured efficiency gap between managed and self-managed campaigns, so check the arithmetic against your own numbers. At $10,000/month ad spend in a regular niche the management fee is $2,000 and DIY costs about $1,800 of your time, so the service pays for itself once it makes your spend **2% more efficient**. At $5,000/month the fee is $1,500 against about $1,200 of time, so it takes **6%**. ## 6. What About the SaaS-Only Option? If you decide that a managed service is not worth the fee at your current budget, you are not stuck with the native Telegram Ads Manager. A SaaS platform like ADSLY gives you professional-grade tools without the management fee. ### What the SaaS Platform Gives You - **Unified dashboard:** All cabinet types (TON, Euro, Stars) in one interface instead of switching between separate Telegram Ads Manager instances. - **Automation rules:** Set IF/THEN rules to pause underperformers, raise or lower CPMs, and top up budgets around the clock without manual intervention. - **Auto CPM:** Every hour it checks whether your ad is actually shown in its target channels and bots, and moves the bid 10% down when it is and 10% up when it is not. - **AI text generation and bulk creation:** Generate up to 25 ad texts in one click, then let the bulk builder combine texts, links and channels into every campaign variant in one pass. - **Hourly analytics:** See performance data every hour, not just daily summaries. Know exactly when your campaigns perform best and worst. - **Bulk management:** Edit CPMs, budgets, and statuses for 100+ campaigns simultaneously. One click instead of 100. - **AI Recreate:** Automatically rewrite and resubmit declined campaigns with AI-generated alternative copy. ### When the SaaS-Only Option Is Enough #### SaaS Works Well When - Budget under $3,000/month (between $3,000 and $5,000 it comes down to your hours) - Easy-to-moderate niche - Fewer than 30 active campaigns - You have 30–60 min daily for ad management - You want to learn the platform yourself - Single cabinet type (TON or Euro, not both) #### Consider Managed Service When - Budget above $5,000/month - Restricted niche where declined ads keep eating your time - 30+ active campaigns - Your time is better spent on product/business - You need multi-cabinet strategy - Moderation rejections are costing you money The SaaS platform is a free 3-day Pro trial with no credit card required. A sensible order: start there, build your first campaigns, and make the "upgrade to managed" decision once you have real data on your own time costs and performance metrics. ## 7. How to Choose: Decision Framework Here is a simple decision framework based on the three variables that matter most: Decision matrix based on monthly ad spend, niche difficulty, and campaign volume | Your Situation | Recommended Approach | Why | | --- | --- | --- | | <$3K/mo, easy niche, <20 campaigns | **SaaS platform (DIY)** | Management fee exceeds potential savings. Use automation tools and learn the platform. | | <$3K/mo, restricted niche | **Managed service, if declines keep eating your time** | At $3,000 the fee is $1,300, or $1,600 at the 20% rate. It is worth that only if your campaigns keep getting declined. | | $3K–$10K/mo, regular niche | **Managed service from about $4,000** | Break-even sits at $3,500–$4,500 on our assumptions. Below it DIY is cheaper; above it the time you get back plus a 2–6% efficiency gain cover the fee. | | $10K–$50K/mo, any niche | **Managed service** | Time alone covers most of the fee: at $20K/mo it is $3,000 against ~$2,400 of time back, so a 3% efficiency gain closes the gap (13% at the 20% rate). | | $50K+/mo, needs custom creative | **Creative agency + SaaS** | If you need custom video production and brand strategy, an agency does that part. Use SaaS for day-to-day management. | | Agency managing client accounts | **SaaS platform, Agency plan** | You ARE the managed service. The Agency plan is $229/month with 10 cabinets, extra slots at $19/month each, team access and automation. | ### The 3-Question Test If you are still unsure, answer these three questions: #### 1. How much is your time worth? - Multiply your hourly rate by the estimated daily management time from the table above, over a 30-day month. - If that monthly number exceeds $1,000 + 10% of your ad spend (20% in high-risk niches), a managed service saves you money. #### 2. What is your moderation approval rate? - Compare the share of your ads that end up approved with the averages across all niches: 99.9% on Stars, 95.6% on Euro, 86.8% on TON (3 October 2026). - If you are well below them, declines are costing you rewrites, and moderation experience is worth paying for. If you are at or above them, it adds little. #### 3. Are you happy with your CPM efficiency? - Compare your CPMs to the [Telegram Ads Benchmark Report 2026](/guides/telegram-ads-benchmark-report-2026/). - If you pay clearly more than the measured figure for your country and cabinet type, there is optimization headroom that professional management can capture. ### Not sure which option fits your budget? Talk to our team. We will review your current campaigns, calculate the potential savings, and give you an honest recommendation — even if that means DIY is the right call for you. [Chat on Telegram](https://t.me/adsly_pro) [Start Free Trial](/login?tab=register) Managed: $1,000/month + 10% of ad spend (20% in high-risk niches). SaaS: 3-day Pro trial free, no credit card. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account for every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## 8. Frequently Asked Questions ### How much does a managed Telegram Ads service cost? ADSLY's managed Telegram Ads service charges a monthly base fee of $1,000 plus 10% of your ad spend (20% in high-risk niches). At $5,000/month ad spend, the total management cost is $1,500. At $20,000/month, it is $3,000. At the 20% rate the same budgets cost $2,000 and $5,000. Other providers structure fees differently — a higher base with a lower percentage, or the reverse — so always calculate the total cost at your specific spend level before comparing. ### Is it cheaper to manage Telegram Ads myself or use a managed service? It depends on your monthly ad spend, niche, and how you value your time. At budgets under $3,000/month in easy-to-moderate niches, self-service with a SaaS platform is usually cheaper. Above $5,000/month a managed service can pay for itself through the time it gives back — $1,200–$3,600 a month by our estimate at $40/hour — plus fewer declined campaigns and tighter CPM bidding. In high-risk niches the commission is 20%, so it has to give back more. ### What is the break-even point for a managed Telegram Ads service? In regular niches the break-even point is around $3,500–$4,500/month in ad spend. That figure assumes your time is worth $40/hour, that DIY takes about 25 hours a month at that budget, and that professional management makes your spend about 10% more efficient — an assumption, not a measured benchmark. With those inputs the efficiency gain offsets the 10% commission and the hours you get back offset the $1,000. In high-risk niches the commission is 20%, and on the same inputs the fee is not covered at any budget in our table: there the service pays for itself only if declined ads cost you more hours than we assumed. ### What does a Telegram Ads managed service include? A managed Telegram Ads service typically includes: campaign creation and setup across TON, Euro, and Stars cabinets; ad copy writing optimized for moderation approval; daily CPM and budget optimization; moderation handling and re-submissions for rejected ads; channel research and targeting strategy; performance reporting with hourly analytics; and strategic recommendations for scaling. Automation rules and Auto CPM run around the clock, while a manager reviews the account daily and takes the strategy and niche-specific decisions. ### Can I start with the SaaS platform and upgrade to managed service later? Yes. You can start with the self-service SaaS platform to learn the basics and test campaigns at lower budgets, then move to the managed service when you scale beyond 20–30 active campaigns or expand into restricted niches. Your campaigns, analytics history and automation rules stay in the same panel, so nothing has to be rebuilt and active campaigns are not interrupted. ### What hidden costs should I consider when managing Telegram Ads myself? The biggest hidden costs of DIY Telegram Ads management are: (1) your time — by our working estimate, 15 minutes to 3 hours a day with automation, depending on the number of campaigns; (2) the learning curve — in the first month you pay for mistakes an experienced advertiser no longer makes; (3) moderation rejections — each rejected ad wastes the time spent creating it plus delays your campaign launch; (4) suboptimal CPM bids — without benchmark data it is easy to overbid; and (5) missed optimization opportunities — campaigns left unattended keep spending on placements that do not work. ### Ready to try Telegram Ads? Whether you manage campaigns yourself or use our managed service, ADSLY gives you the tools and data to succeed. AI campaign creation, hourly analytics, automation rules, and moderation expertise in every niche. [Start Free Trial](/login?tab=register) 3-day Pro trial. No credit card required. --- ## Telegram Ads Agency vs DIY: When to Outsource Your Campaign Management URL: https://adsly.pro/guides/telegram-ads-agency-vs-diy/ Date: 2026-03-29 Tags: Strategy Manage Telegram Ads yourself or hire an agency? Honest compare of cost, time, moderation, ROI. Data from 505K campaigns across crypto, betting. Choosing between agency management and DIY for Telegram Ads depends on scale and niche complexity. DIY works below $3,000/month with fewer than 30 campaigns in regular niches. Above $5,000/month, with 30+ campaigns or in niches where ads are often declined (crypto, betting), an agency or managed service usually earns its fee through the time it gives back and the moderation work it takes over. In between it comes down to what your hours are worth: our arithmetic puts the break-even at roughly $3,500–$4,500 of monthly spend. We do not publish a measured approval or CPM gap between managed and self-managed campaigns. ## Table of Contents 1. [1. Should You Hire a Telegram Ads Agency or Manage Campaigns Yourself?](#introduction) 2. [2. What Does Managing Telegram Ads Yourself Actually Involve?](#diy-reality) 3. [3. What Types of Telegram Ads Agencies Exist?](#agency-landscape) 4. [4. How Much Does a Telegram Ads Agency Cost vs DIY?](#cost-comparison) 5. [5. Why Is Moderation the Biggest Challenge in Telegram Ads?](#moderation-challenge) 6. [6. Which Niches Need Professional Telegram Ads Management?](#niche-breakdown) 7. [7. What Is a Managed Service and How Does It Compare?](#hybrid-approach) 8. [8. When Should You Outsource Your Telegram Ads?](#decision-framework) 9. [9. FAQ](#faq) **TL;DR — Key Takeaway:** Most advertisers spending under $3,000/month in easy-to-moderate niches (SaaS, eCommerce, news) should manage Telegram Ads themselves using a platform with automation tools. Advertisers in restricted niches (crypto, betting) or spending $5,000+/month are the ones professional management is for: what you pay for is the time it gives back and the moderation work it takes over. On our arithmetic — your time at $40/hour and an assumed 10% efficiency gain — a managed service at $1,000/month + 10% of ad spend breaks even at roughly $3,500–$4,500 of monthly spend in regular niches. We publish no measured performance gap between managed and self-managed campaigns. ## 1. Should You Hire a Telegram Ads Agency or Manage Campaigns Yourself? Whether you should hire a Telegram Ads agency or manage campaigns yourself depends on your monthly ad spend, your niche's moderation difficulty, and how many campaigns you run. Under $3,000/month in straightforward niches like SaaS or eCommerce, managing campaigns yourself with automation tools is cheaper: a fixed management fee is too large a share of the budget. Advertisers in restricted niches like crypto or betting, or those running 30+ campaigns across multiple cabinet types, usually benefit from professional management, where moderation expertise and daily optimization take the routine work off their hands. Telegram Ads is not like Google Ads or Meta. You set the CPM bid yourself — no bidding algorithm learns it over weeks — and there is no massive ecosystem of agencies competing for your business. The platform is young, the tooling is sparse, and the rules are different. This creates a genuine dilemma for advertisers. You have three realistic options for **Telegram Ads management**: - **DIY** — manage everything yourself through Telegram's native Ads Manager or a third-party platform - **Hire a Telegram Ads agency** — outsource fully to specialists who handle strategy, creative, and optimization - **Use a managed service** — a hybrid where a manager runs your campaigns with the platform's automation tools Each approach has real trade-offs. This guide uses performance data from 500,000+ campaigns across 200+ advertisers on the ADSLY platform to help you make an informed decision. We are not going to pretend outsourcing is always the answer — for many advertisers, DIY is the right call. For others, it is an expensive mistake. ## 2. What Does Managing Telegram Ads Yourself Actually Involve? Let us start with what actually happens when you manage Telegram Ads yourself. Understanding the daily workload is essential before you can compare it to the cost of professional help. ### Time Investment Here is our working estimate of the daily time investment at different scales — an estimate for the arithmetic below, not a measured figure: Working estimate, not a measurement | Scale | Daily Time (Manual) | Daily Time (With Automation) | Key Tasks | | --- | --- | --- | --- | | 1–10 campaigns | 30–60 min | 15–30 min | CPM adjustments, moderation re-submissions, basic monitoring | | 10–30 campaigns | 1–2 hours | 30–45 min | Above + channel research, A/B testing, budget reallocation | | 30–100 campaigns | 2–4 hours | 45–90 min | Above + multi-cabinet management, creative rotation, reporting | | 100+ campaigns | 4–7 hours | 1.5–3 hours | Full-time role without bulk tools | The critical insight: **Telegram Ads requires daily attention.** Unlike Google Ads where you can set a campaign and check back weekly, Telegram's auction dynamics, moderation queue, and lack of automated bidding mean that campaigns left unattended for even 24 hours can waste significant budget on underperforming placements. ### Pros and Cons of DIY #### Pros - Full control over creative and strategy - No management fees - Deep understanding of your product translates to better ad copy - Faster iteration — no agency back-and-forth - Learn the platform, build internal expertise #### Cons - Steep learning curve (Telegram Ads is not intuitive) - Daily time commitment scales with campaigns - Moderation rejections in restricted niches waste time and budget - No benchmark data to compare your performance - Mistakes are expensive when you do not know the platform **The arithmetic:** We do not publish a measured figure for the "learning tax" of the first month, but its size is easy to work out. Every 10% you overpay per join on a $5,000/month budget costs $500 in the first month alone — a real cost of DIY management that does not appear on any invoice. ## 3. What Types of Telegram Ads Agencies Exist? The Telegram Ads agency market is still young compared to Google or Meta: pricing is not standardized, there is no public price list we could cite, and quality varies widely. So this section gives no market price ranges — ask each provider for the total at your budget. Here is what the landscape looks like in 2026. ### Types of Agencies - **Full-service Telegram agencies:** Dedicated to Telegram Ads exclusively. They typically manage strategy, creative, channel research, moderation, and optimization, usually for a monthly retainer plus a percentage of ad spend. - **Digital marketing agencies with a Telegram desk:** Larger agencies that added Telegram Ads as a service line. Usually less specialized but can bundle with other channels, with Telegram folded into a broader retainer. - **Freelance Telegram Ads managers:** Individual specialists, often found in Telegram groups or on freelance platforms. The cheapest option on paper; quality varies dramatically. - **Managed service platforms:** Technology companies that combine software (dashboards, rules engine, AI text tools) with human account management. Ours is priced openly: $1,000/month + 10% of ad spend, 20% in high-risk niches. The team reuses a single toolset across clients instead of running everything manually. ### What Good Agencies Actually Do A competent **Telegram Ads agency** provides value in five specific areas: 1. **Moderation expertise.** They know how to write ad copy that passes moderation in difficult niches. This alone can be worth the management fee for crypto, betting, or adult-adjacent businesses. 2. **Channel research and targeting.** Since August 2026 all three cabinet types share one targeting form: countries, languages, topics, devices, or specific channels, bots and search. Choosing between audience targeting and a hand-picked channel list — and then finding the channels — is where experience shows. 3. **Multi-cabinet strategy.** Running campaigns across TON, Euro, and Stars simultaneously requires understanding what each cabinet type can do. Euro allows website links, in-stream video and a custom button; TON links to Telegram destinations only, and TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. Experienced agencies use these differences systematically. 4. **Creative optimization at scale.** A/B testing ad copy across dozens of channels and cabinet types produces more data than most individual advertisers can process. 5. **Time savings.** At 30+ campaigns, the 2–4 hours per day of manual management has a real opportunity cost. ## 4. How Much Does a Telegram Ads Agency Cost vs DIY? The true cost of each approach is more nuanced than the sticker price. Since no reliable public figure exists for agency fees, the table compares what can be computed: DIY with your own time priced in, and our managed service, whose fee is published. Put any agency quote through the same arithmetic — its base fee plus its percentage of your spend. Monthly cost on top of ad spend. "Your time" is valued at an assumed $40/hour; the hours are our working estimate, not a measurement. | Monthly Ad Spend | DIY (Platform Only) | Managed Service (10%) | Managed Service, High-Risk Niche (20%) | | --- | --- | --- | --- | | **$1,000/mo** | $0 fee + ~15 hrs ($600 time) = $600 total cost | $1,000 fee + 10% ($100) = $1,100 total cost | $1,000 fee + 20% ($200) = $1,200 total cost | | **$5,000/mo** | $0 fee + ~30 hrs ($1,200 time) = $1,200 total cost | $1,000 fee + 10% ($500) = $1,500 total cost | $1,000 fee + 20% ($1,000) = $2,000 total cost | | **$20,000/mo** | $0 fee + ~60 hrs ($2,400 time) = $2,400 total cost | $1,000 fee + 10% ($2,000) = $3,000 total cost | $1,000 fee + 20% ($4,000) = $5,000 total cost | | **$50,000/mo** | $0 fee + ~90 hrs ($3,600 time) = $3,600 total cost | $1,000 fee + 10% ($5,000) = $6,000 total cost | $1,000 fee + 20% ($10,000) = $11,000 total cost | A few things stand out from this comparison: - **At low budgets ($1,000–$3,000/mo), DIY makes the most sense.** A fixed $1,000 management fee alone equals 33–100% of your ad spend, which is difficult to justify. - **At mid budgets ($5,000–$20,000/mo), the calculus shifts.** Your time cost for DIY management is substantial: by our estimate it covers $1,200 of a $1,500 fee at $5,000 and $2,400 of a $3,000 fee at $20,000 in a regular niche. - **At high budgets ($20,000+/mo), the percentage is what you are paying for.** Time covers $2,400 of the $3,000 fee at $20,000 and $3,600 of $6,000 at $50,000, so the service has to make your spend 3–5% more efficient to close the gap — and 13–15% at the 20% rate. **How to read this:** We do not publish a measured CPM gap between managed and self-managed accounts, so check the arithmetic against your own numbers. At $20,000/month ad spend in a regular niche the managed-service fee is $3,000 and DIY costs about $2,400 of your time, so the service pays for itself once it makes your spend 3% more efficient. ## 5. Why Is Moderation the Biggest Challenge in Telegram Ads? If there is one area where outsourcing Telegram Ads delivers disproportionate value, it is moderation. On accounts we operate, 99.9% of reviewed ads end up approved on Stars, 95.6% on Euro and 86.8% on TON (all niches, 3 October 2026) — so on TON roughly one campaign in eight is declined. The picture also varies by niche. ### Approval Rates by Cabinet Type Source: accounts we operate, all niches. Approval measured 3 October 2026; review time measured on 13,199 campaigns in September 2026 | Cabinet Type | Declined Ad Escalated Through Adsly | Approval Rate | Decision Within 3 Hours | | --- | --- | --- | --- | | TON | No | 86.8% | Over 98% | | Euro | Yes, to a person | 95.6% | Over 98% | | Stars | No; Stars is only for channel and bot owners spending Stars their channel earned | 99.9% | Over 98% | For advertisers in straightforward niches (SaaS, eCommerce, education), moderation is a minor annoyance. You might get rejected once or twice, adjust your copy, and move on. For advertisers in **restricted niches — crypto, betting, forex, adult-adjacent, or financial services** — moderation is the single biggest operational challenge. We do not publish rejection rates by niche, but copy in these verticals has more ways to be declined, and for an inexperienced advertiser campaign management can turn into an endless loop of write-submit-reject-rewrite. ### How Expert Management Handles Declines Experienced Telegram Ads managers know the specific phrases, claims, and formatting patterns that trigger rejections. They maintain libraries of pre-approved copy templates for each niche and cabinet type. The result: - **Fewer rewrites.** Copy written by someone who knows the triggers needs fewer resubmissions. We do not publish a managed-versus-DIY approval gap: the measured figures above cover all accounts and all niches together - **Auto-recreate re-submits a declined ad every hour until it is approved**, with AI Recreate writing a new text for each attempt - **Separate creative guidelines per cabinet type** — approval differs (86.8% on TON, 95.6% on Euro, 99.9% on Stars) and only a declined Euro ad can be escalated to a person — so each text is written for the account it will run on If you are spending $10,000+/month in a restricted niche, every declined campaign is budget that sits unspent until the ad is rewritten and resubmitted. This is where a competent **Telegram Ads agency** or managed service is most useful. ## 6. Which Niches Need Professional Telegram Ads Management? Not every advertiser needs the same level of support. Here is a niche-by-niche assessment: Our judgement of moderation difficulty, not measured approval rates — we publish none by niche | Niche | Moderation Difficulty | Recommended Approach | | --- | --- | --- | | Crypto / DeFi / Web3 | High | Managed service or agency — moderation expertise critical | | Finance / Forex / Betting | Very High | Agency or managed service — copy here has the most ways to be declined | | Adult-Adjacent | Extreme | Specialist agency only — requires deep moderation knowledge | | Traffic Arbitrage | Medium | DIY with automation tools for experienced arbitrageurs; managed service for newcomers | | eCommerce / Retail | Low | DIY works well with a good platform | | SaaS / Apps | Low | DIY works well; consider outsourcing at 50+ campaigns | | Education / Infobiz | Low–Medium | DIY with AI copy generation for efficiency | | News / Media | Low | DIY — simple moderation, limited agency ROI | The pattern is clear: **the harder your niche is to moderate, the more valuable professional management becomes.** If you sell SaaS products and your ads get approved on the first try, paying a percentage of your spend for management is hard to justify. If you run crypto campaigns and your ads keep getting rejected, that same percentage buys back the hours you lose to rewrites. ## 7. What Is a Managed Service and How Does It Compare? A third option has emerged that sits between full DIY and traditional agency outsourcing: the **managed service model**. This is where a platform provides both the software tools (dashboard, automation, analytics) and human expertise (campaign creation, moderation handling, strategy). ### How the Hybrid Model Works 1. **Tooling removes the repetitive work:** AI-generated ad copy drafts, AI recreate for declined ads, bulk edits across cabinets, CPM bid automation, and IF/THEN rules. The media buyer reviews and decides; the tools save the clicks. This covers the busy-work that otherwise has to be done by hand. 2. **Human experts handle strategy:** Account managers focus on high-level decisions — budget allocation, niche-specific moderation strategies, channel research, and scaling plans. 3. **You retain visibility:** Unlike a black-box agency, you have full access to the dashboard with hourly performance data and complete campaign history. **What we can and cannot show:** We do not publish a measured performance gap between automated and manually managed campaigns. What our data does show is a correlation: TON accounts that have run 1,000 or more campaigns pay 0.69 TON per thousand impressions against 2.71 TON for accounts with fewer than ten, and 54–58% of the larger accounts run automation rules against 4% of the smallest (3 October 2026). Large accounts are different advertisers in different countries, so this is not proof that automation causes the lower price. ### Managed Service vs. Traditional Agency | Factor | Traditional Agency | Managed Service | | --- | --- | --- | | Pricing | No public price list; usually a retainer plus a percentage of spend | $1,000/mo + 10% of ad spend (20% in high-risk niches) | | Optimization | Depends on the agency's tools and working hours | Automation rules and Auto CPM run around the clock; a manager reviews the account daily | | Moderation handling | Human rewrite and resubmit | Auto-recreate re-submits every hour, AI Recreate writes a new text, a human rewrites the hard cases | | Reporting | Weekly/monthly reports | Dashboard with hourly data, plus reports on the schedule you agree | | Scale limit | Limited by team size | Bulk creation and bulk edits across cabinets | | Niche moderation | Depends on agency experience | Data-driven: moderation patterns from 500,000+ campaigns | | Transparency | Depends on whether they give you account access | Full dashboard access, complete visibility | The managed service model is not the right fit for everyone. If you need custom creative work (video production, brand strategy), a full-service agency delivers more. But for the core task of **Telegram Ads campaign management** — creating campaigns, passing moderation, optimizing bids, and scaling spend — a manager working with automation tools covers the routine without a second team. Whether it performs better for you is something to measure, not assume: agree one conversion event and compare. ### Not sure which approach is right for you? Talk to our team about managed Telegram Ads. We handle campaign creation, moderation, and optimization — including in crypto, betting, and other restricted verticals. [Chat on Telegram](https://t.me/adsly_pro) [Learn About Managed Service](/managed-service/) $1,000/month + 10% of ad spend (20% in high-risk niches). ## 8. When Should You Outsource Your Telegram Ads? Here is a simple framework to help you decide. Answer these five questions honestly: #### Choose DIY if: - Your monthly ad spend is under $3,000 - You are in a low-moderation niche (eCommerce, SaaS, News) - You have time to manage campaigns daily (30–60 min) - You want to learn the platform and build internal expertise - You run fewer than 20 active campaigns #### Choose a managed service if: - Your monthly ad spend is above the $3,500–$4,500 break-even, up to about $50,000 - You are in a restricted niche (crypto, betting, finance) - You want automation rules running around the clock with a manager reviewing daily - You manage 20–200+ campaigns across multiple cabinet types - You want full transparency and your own dashboard access #### Choose a traditional agency if: - Your monthly ad spend exceeds $50,000 - You need custom creative production (video, branded content) - Telegram Ads is part of a broader multi-channel strategy requiring unified management - You require white-label reporting for your own clients - You prefer a dedicated human account manager with no AI involvement ### The Budget Threshold Rule A useful rule of thumb: **outsource when the management fee is less than what you get back.** At $1,000/month plus 10% of spend, an assumed 10% efficiency gain pays for the percentage part, and the fixed $1,000 has to be covered by the management time you get back. With your time at $40/hour (see the cost table above) that happens at roughly $3,500–$4,500 of monthly ad spend in regular niches — the same figure as in our [cost comparison](/guides/managed-service-vs-saas-cost/). In high-risk niches the percentage is 20%, so the same arithmetic needs more hours saved: count how many your declined ads take. ### Red Flags When Evaluating Agencies The Telegram Ads agency market is unregulated, and quality varies enormously. Watch for these warning signs: - **No niche experience.** Ask for case studies in your specific vertical. A crypto agency may be useless for eCommerce and vice versa. - **No transparency.** If they will not give you dashboard access or share hourly analytics, they may be hiding poor performance behind cherry-picked metrics. - **Locked-in contracts.** The Telegram Ads market moves fast. Month-to-month agreements protect you if performance does not meet expectations. - **Claims of "guaranteed" results.** No one can guarantee specific CPMs or CTRs on Telegram Ads. The auction is dynamic and niche-dependent. - **No automation.** In 2026, agencies managing 50+ campaigns without automation tools are working harder, not smarter. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account for every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## 9. Frequently Asked Questions ### How much does a Telegram Ads agency charge? There is no reliable public price list for Telegram Ads agencies, so we do not quote a market range. Agencies usually charge a monthly retainer, a percentage of ad spend, or both; the total depends on the number of campaigns, cabinet types managed, and whether the agency handles creative production and moderation. Ask for the total at your budget. For reference, our managed service is priced openly: $1,000/month plus 10% of ad spend, 20% in high-risk niches — $1,500 at $5,000 of monthly spend, $3,000 at $20,000. ### Can I run Telegram Ads myself without an agency? Yes. Telegram Ads can be managed directly through the Telegram Ads Manager or through third-party platforms like ADSLY. DIY management works well if you have the time to learn the platform, monitor campaigns daily, and handle moderation rejections. You can start DIY and move to a managed service once you scale beyond 20–30 active campaigns. ### What niches are hardest to get approved on Telegram Ads? In our experience crypto, betting, and adult-adjacent copy has the most ways to be declined on Telegram Ads. We do not publish approval rates by niche; across all niches on accounts we operate, 99.9% of reviewed ads end up approved on Stars, 95.6% on Euro and 86.8% on TON (3 October 2026). Experienced agencies or managed services with moderation expertise cut the number of rewrites in difficult niches. ### When should I outsource my Telegram Ads management? Consider outsourcing when: (1) you spend more than $5,000/month on Telegram Ads, (2) you operate in a high-rejection niche like crypto or betting, (3) you manage more than 30 campaigns across multiple cabinets, (4) your team lacks Telegram Ads expertise, or (5) the time spent managing campaigns exceeds the cost of professional management. ### What is the difference between a Telegram Ads agency and a managed service? A traditional agency sells its account managers' hours. A managed service pairs a manager with the platform's own tooling: bulk campaign creation, AI text drafts, automation rules and Auto CPM that run around the clock, and re-submission of declined ads. You also keep access to the dashboard. Compare the two on the total fee at your budget and on what you are allowed to see, not on the label. ### How do I choose the right Telegram Ads agency? Look for: (1) proven experience with your specific niche, (2) ability to manage all cabinet types (TON, Euro, Stars), (3) transparent reporting with hourly analytics, (4) a clear moderation strategy for your vertical, (5) references from advertisers at your budget level, and (6) whether they use automation and AI tools to optimize campaigns at scale. ### Ready to try Telegram Ads? Whether you manage campaigns yourself or use our managed service, ADSLY gives you the tools and data to succeed. AI campaign creation, hourly analytics, automation rules, and moderation expertise in every niche. [Start Free Trial](/login?tab=register) 3-day Pro trial. No credit card required. --- ## Telegram Ads Benchmarks 2026: Measured CTR, CPM and Cost per Subscriber URL: https://adsly.pro/guides/telegram-ads-benchmarks-ctr-cpm-2026/ Date: 2026-03-29 Tags: Benchmarks Telegram Ads benchmarks from our own campaigns: CTR by account type and percentile, CPM by country, €3.26 per channel subscriber and €0.49 per bot start on Euro accounts. Every number with its volume. ## Where these numbers come from Telegram does not publish benchmarks. Its ad pages give a minimum CPM for TON accounts — 0.1 — and nothing about what campaigns actually pay or how often people click. Every "average Telegram Ads CTR" you have seen comes from someone's own accounts, or from nowhere. These come from ours: more than 500,000 campaigns across the Euro, TON and Stars accounts we operate. Three rules hold throughout. - **Volumes are printed next to every figure.** A number on 115 million impressions and a number on 200,000 are not the same kind of claim. - **Click artifacts are removed from CTR.** Some campaigns report more clicks than views, or CTR above 25%, which does not happen on Telegram; they stay in CPM and leave CTR and per-click figures. - **Each figure stays in its account's currency.** Euro in EUR, TON in TON, Stars in Stars. Converting them at one exchange rate would invent a precision we do not have. ## What is a good CTR The useful question is not the platform average but where your campaign sits among campaigns like it. Here is the spread of CTR across our campaigns with at least 10,000 impressions, measured 2026-10-03. | Account type | Campaigns | Bottom quarter below | Median | Top quarter above | Top 10% above | | --- | --- | --- | --- | --- | --- | | Euro | 2,855 | 0.39% | 0.58% | 0.95% | 1.61% | | TON | 11,474 | 0.59% | 1.00% | 1.96% | 4.34% | | Stars | 235 | 1.50% | 2.03% | 3.88% | 7.11% | So a 1.0% CTR is a top-quarter campaign on Euro and an ordinary one on TON. Compare yourself with your own account type. Euro sits lowest for a reason that has nothing to do with the account: most of its volume is Russia, and Russian inventory runs at 0.65% CTR in our data, against 1.12% in India on the same account type. Stars sits highest because Stars ads are bought by channel owners promoting their own channel to readers already close to it. ## CPM: the country decides No creative change moves CPM as much as the country does. Our Euro accounts, all niches blended, in EUR, measured 2026-10-03: | Country | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Russia | €2.68 | 0.65% | €0.415 | 163.0M | | India | €0.25 | 1.12% | €0.022 | 17.3M | | Uzbekistan | €0.20 | 0.90% | €0.023 | 6.4M | | Brazil | €2.22 | 1.64% | €0.136 | 4.7M | | Turkey | €2.92 | 0.87% | €0.337 | 874k | | UAE | €1.42 | 1.36% | €0.104 | 295k | Within Euro accounts alone, a click cost €0.022 in India and €0.415 in Russia — nineteen times more. Western Europe and North America have no Euro-account traffic of ours yet. What we measured there ran on TON accounts, which target by country since 22 August 2026, so it is priced in TON: | Country | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | United States | 0.39 TON | 1.97% | 0.020 TON | 14.8M | | Germany | 0.27 TON | 2.86% | 0.010 TON | 5.5M | | Spain | 0.41 TON | 6.76% | 0.006 TON | 2.9M | | United Kingdom | 0.27 TON | 3.03% | 0.009 TON | 2.6M | | Italy | 0.43 TON | 2.36% | 0.018 TON | 1.8M | | France | 0.24 TON | 2.91% | 0.008 TON | 878k | Pooled, our TON accounts measured 0.31 TON CPM and 3.42% CTR across 31 European countries and 17.3M impressions, and 0.39 TON in North America. Do not convert the TON table at one exchange rate and set it against the euro one: that turns two measurements into an estimate. The [full table by country](/guides/telegram-ads-cpm-by-country/) has every country we have measured. ## Cost per subscriber and per bot start Telegram Ads counts one action per campaign type: a channel join for channel campaigns, a bot start for bot campaigns. That makes cost per subscriber measurable — something no other benchmark here can say about deposits or sales, which happen after the click and outside Telegram's statistics. Campaigns with at least 5,000 impressions, measured 2026-10-03: | Account | Campaign goal | Cost per action | Clicks that became the action | Impressions | Accounts | | --- | --- | --- | --- | --- | --- | | Euro | Channel subscriber | €3.26 | 11.5% | 115M | 37 | | Euro | Bot start | €0.49 | 32.6% | 17.6M | 33 | | TON | Channel subscriber | 0.43 TON | 4.9% | 253M | 120 | | TON | Bot start | 0.12 TON | 6.3% | 470M | 106 | The Euro subscriber figure is a total across campaigns; the median single campaign paid €4.82, because a few large cheap campaigns pull the total down. Bot starts are far cheaper than joins because starting a bot is one tap from the ad, while joining a channel is a decision about the next six months of a feed. What happens after the join or the start — a deposit, a purchase, a sign-up — is your funnel, and no Telegram Ads number measures it. ## By niche Self-service Euro accounts only, measured 2026-10-03. The base is thin, so read the volumes before the rates. | Niche | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Binary options | €1.41 | 0.38% | €0.374 | 1.35M | | Crypto | €1.91 | 0.53% | €0.358 | 821k | | Forex | €1.88 | 1.89% | €0.102 | 418k | | VPN | €2.61 | 1.06% | €0.246 | 203k | | Gambling | €2.55 | 13.19% | €0.019 | 175k | The gambling row is the thinnest and its CTR is unusually high: read it as a handful of advertisers' funnels, not a niche average. ## Moderation A campaign that is not approved has no CTR at all. Counting campaigns that received a verdict — launched or declined — our accounts approved 99.9% on Stars, 95.6% on Euro and 86.8% on TON. Review takes about as long on Euro as elsewhere: across 13,199 campaigns in September 2026, 84.6% of Euro campaigns got a decision within an hour and 98.5% within three hours, against 86.5% and 99.9% on TON and 85.6% and 100% on Stars. Euro is not stricter either, and a declined Euro ad can be escalated to a person through Adsly. ## What actually moves these numbers **Country, first.** Within Euro accounts alone, a click cost nineteen times more in Russia than in India. Pick the market before you tune anything else. **Account type.** TON and Stars campaigns click more often than Euro ones in our data, but Euro reaches the countries TON does not serve, takes website links and lets a declined ad be escalated to a person through Adsly. The [Stars vs TON vs Euro comparison](/guides/telegram-stars-vs-ton-vs-euro/) sets them side by side. **Destination.** One tap into a Mini App or a bot is cheaper than a decision to join a channel. On our Euro accounts, Mini App campaigns paid €0.038 per click; [the Mini App guide](/guides/telegram-mini-app-ads/) has the table. **Volume of tests.** More approved campaigns running at once is where improvement comes from. One operator running fifty campaigns by hand spends the week on edits; bulk editing and automation rules in Adsly Pro Panel remove that work. Managed service costs $1,000 a month plus 10% of spend for regular niches or 20% for high-risk, with your ad budget separate. [Price your Euro account →](/cabinet/) ## FAQ ### What is a good CTR for Telegram Ads in 2026? It depends on the account type. On our campaigns with 10,000+ impressions, median CTR was 0.58% on Euro, 1.00% on TON and 2.03% on Stars; top-quarter campaigns cleared 0.95%, 1.96% and 3.88%. ### What is the average CPM for Telegram Ads? There is no meaningful single average, because country decides it. Our Euro campaigns paid €0.25 in India, €2.22 in Brazil and €2.68 in Russia; on TON accounts, Germany and Britain ran at 0.27 TON and the United States at 0.39 TON. The only official figure is TON's minimum CPM of 0.1. ### How much does a Telegram channel subscriber cost through Telegram Ads? On our Euro accounts, €3.26 per subscriber across 115 million impressions, with a median campaign at €4.82; 11.5% of clicks became subscribers. On TON, 0.43 TON per subscriber. ### How much does a bot start cost? €0.49 per start on our Euro accounts, where about a third of clicks started the bot; 0.12 TON on TON. ### Does Telegram publish official Telegram Ads benchmarks? No. Telegram's ad pages state a minimum CPM for TON accounts and the review process, but no averages for CTR, CPM or cost per action. Published benchmarks come from advertisers' or agencies' own accounts. --- ## Telegram Ads ROI Calculator: Benchmarks & Budget Planning for 2026 URL: https://adsly.pro/guides/telegram-ads-roi-calculator/ Date: 2026-03-29 Tags: Budget & ROI Calculate your Telegram Ads ROI from measured benchmarks: €2.97 CPM and 0.85% CTR on average across our Euro accounts, five verticals with CPM, CTR and cost per click, plus the formula and budget planning from $500 to $100K+. To calculate Telegram Ads ROI: subtract ad spend from the revenue it generated, divide the result by ad spend, then multiply by 100. The cost side is measurable: the average across all campaigns on our Euro accounts is €2.97 CPM and 0.85% CTR over 257.7M impressions, so a €1,000 budget buys about 337,000 impressions and about 2,860 clicks. The revenue side is yours — conversion rate and customer value come from your own tracking, and we do not publish an average ROI because Telegram does not show us advertisers' revenue. ## Table of Contents 1. [1. How Much Does Telegram Advertising Cost?](#cost) 2. [2. How to Calculate Your Expected ROI](#calculate-roi) 3. [3. Benchmark Data: Measured CPM, CTR and Cost per Click](#benchmarks) 4. [4. Budget Planning: How Much Should You Spend?](#budget-planning) 5. [5. What Affects Your Telegram Ads ROI?](#roi-factors) 6. [6. ROI Comparison: DIY vs Managed Service](#diy-vs-managed) 7. [7. FAQ](#faq) **TL;DR — Key Numbers:** The measured average across all campaigns on our Euro accounts is €2.97 CPM and 0.85% CTR (257.7M impressions) — roughly €0.35 per click, so €1,000 buys about 337,000 impressions and 2,860 clicks. By vertical on self-service Euro accounts (3 October 2026), CPM runs from €1.41 in binary options to €2.61 in VPN, and cost per click from €0.019 in gambling to €0.374 in binary options. Country moves the price more than niche: €0.20 in Uzbekistan and €0.25 in India against €2.68 in Russia and €2.92 in Turkey. We do not publish CPA or ROI benchmarks — conversion rate and customer value are the two inputs you bring to the formula below. ## 1. How Much Does Telegram Advertising Cost? Telegram Ads pricing is based on CPM (cost per 1,000 impressions). Unlike Google Ads or Meta, there is no CPC bidding model — you pay for impressions, and your CTR determines your effective cost per click. The actual **Telegram Ads cost** varies significantly by niche, cabinet type, and targeting strategy. ### Measured CPM by Vertical (3 October 2026) Source: self-service Euro accounts on ADSLY, all countries blended, as of 3 October 2026. The base is thinner than our country data, so read the impressions column. | Vertical | Measured CPM | Impressions | | --- | --- | --- | | Binary options | €1.41 | 1.35M | | Forex | €1.88 | 418k | | Crypto | €1.91 | 821k | | Gambling | €2.55 | 175k | | VPN | €2.61 | 203k | | **All Euro campaigns, average** | **€2.97** | **257.7M** | We have no measured figure for other niches — news, education, e-commerce, SaaS, gaming, dating and the rest — so we do not print a range for them. Plan those with the Euro average and the price of the country you target: on Euro accounts Uzbekistan measured €0.20 and India €0.25, against €2.68 in Russia and €2.92 in Turkey. The full country table, in euros for Euro accounts and in TON for TON accounts, is in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ### Minimum Budgets by Cabinet Type Telegram offers three cabinet types, each with different entry requirements and pricing dynamics: Minimum budget requirements by cabinet type, March 2026 | Cabinet Type | Currency | Min. Deposit | Min. CPM | Payment Methods | | --- | --- | --- | --- | --- | | TON | TON (crypto) | No minimum (self-serve); from €500 via ADSLY | 0.1 TON (~$0.50) | TON wallet, exchanges | | Euro | EUR | ~€500 via resellers | Not published; the lowest we measured is €0.20 (Uzbekistan) | Bank transfer, card via reseller | | Stars | Telegram Stars | No minimum | 50 Stars (~$0.92) | In-app purchase, Apple/Google Pay | **Key insight:** Since 22 August 2026 TON and Stars cabinets have the same country, language and topic targeting as Euro, so targeting is no longer the reason to pick one over another. What stays Euro-only is a website as the ad destination, in-stream video and billing in euro — and TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. That is why we recommend a Euro World account. ## 2. How to Calculate Your Expected ROI Calculating your expected **Telegram Ads ROI** before you spend a dollar requires five numbers: your budget, your niche's average CPM, expected CTR, your conversion rate, and your customer lifetime value (LTV). Here is the step-by-step formula. ### The ROI Formula Step-by-step calculation: Impressions = (Budget / CPM) × 1,000 Clicks = Impressions × CTR Conversions = Clicks × Conversion Rate Revenue = Conversions × Customer LTV ROI = ((Revenue − Ad Spend) / Ad Spend) × 100% ### Worked Example: SaaS Product (€1,000 Budget) We have no measured CPM for SaaS, so this example takes the cost side from the Euro-account average. Conversion rate and LTV are assumptions for the arithmetic — replace them with your own numbers: | Step | Metric | Value | Calculation | | --- | --- | --- | --- | | 1 | Monthly Budget | €1,000 | — | | 2 | Average CPM | €2.97 | Measured Euro-account average | | 3 | Impressions | 336,700 | (€1,000 / €2.97) × 1,000 | | 4 | CTR | 0.85% | Measured Euro-account average | | 5 | Clicks | 2,862 | 336,700 × 0.0085 | | 6 | Conversion Rate | 2.8% | Assumption: click → trial signup | | 7 | Conversions | 80 | 2,862 × 0.028 | | 8 | Customer LTV | €25 | Assumption: value of one trial signup | | 9 | Revenue | €2,000 | 80 × €25 | | 10 | **ROI** | **100%** | ((€2,000 − €1,000) / €1,000) × 100% | ### Quick ROI Estimates by Budget Level Using the measured Euro-account average, here is what different budget levels buy: Estimates based on the measured Euro-account average: €2.97 CPM, 0.85% CTR. The 2.5% conversion rate is an assumption; actual results vary by country, niche and creative. | Monthly Budget | Impressions | Clicks | Est. Conversions (2.5% CVR) | Cost Per Conversion | | --- | --- | --- | --- | --- | | €500 | 168,350 | 1,431 | 36 | €13.98 | | €1,000 | 336,700 | 2,862 | 72 | €13.98 | | €2,500 | 841,751 | 7,155 | 179 | €13.98 | | €5,000 | 1,683,502 | 14,310 | 358 | €13.98 | | €10,000 | 3,367,003 | 28,620 | 716 | €13.98 | | €50,000 | 16,835,017 | 143,098 | 3,577 | €13.98 | **Important:** Cost per conversion stays constant in this model because CPM and CTR are fixed. In practice both move with the country you target, the channels you pick and the creative: on our Euro accounts a click measured €0.022 in India and €0.415 in Russia. Treat the table as a starting point and replace the inputs with your own numbers after the first week. ## 3. Benchmark Data: Measured CPM, CTR and Cost per Click These are the **Telegram Ads benchmark** figures we can stand behind: measured on our own accounts, with the volume behind every row. Use them to set expectations for the cost side of your ROI. ### Measured Vertical Benchmarks (3 October 2026) Source: self-service Euro accounts on ADSLY, all countries blended, as of 3 October 2026. | Vertical | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | **Binary options** | €1.41 | 0.38% | €0.374 | 1.35M | | **Forex** | €1.88 | 1.89% | €0.102 | 418k | | **Crypto** | €1.91 | 0.53% | €0.358 | 821k | | **Gambling** | €2.55 | 13.19% | €0.019 | 175k | | **VPN** | €2.61 | 1.06% | €0.246 | 203k | | **All Euro campaigns, average** | €2.97 | 0.85% | ≈ €0.35 | 257.7M | Read the gambling CTR with caution: 13.19% on 175k impressions is high even after we drop campaigns reporting impossible click rates. The crypto row is the crypto vertical as a whole, not any one sub-niche. We do not publish conversion rate, CPA, LTV or ROI by niche. Telegram reports impressions, clicks, joins and bot starts — not your sales — so those inputs have to come from your own tracking. For niches outside these five there is no measured row: use the Euro average and the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ### Benchmarks by Cabinet Type Each cabinet type is billed in its own currency, and the numbers cannot be mixed. Understanding the differences is essential for **Telegram Ads budget planning**. Source: ADSLY accounts. Euro average as of 7 September 2026; TON single-country campaigns, 22 August–3 October 2026; approval rates, September 2026. | Metric | TON Cabinet | Euro Cabinet | Stars Cabinet | | --- | --- | --- | --- | | Billed in | TON | EUR | Stars | | Measured CPM | In TON, by country: USA 0.39, India 0.42, Germany 0.27 | €2.97 average across all campaigns | No measured figure published | | Measured CTR | USA 1.97%, India 1.77%, Germany 2.86% | 0.85% average | No measured figure published | | Approval Rate | 86.8% | 95.6% | 99.9% | | Country, language and topic targeting | Yes (since 22 August 2026) | Yes | Yes (since 22 August 2026) | | Website as ad destination, in-stream video | No | Yes | No | | Best For | Crypto and Telegram-native products, self-serve entry | Website traffic, video, billing in euro | Easy entry, high approval rates | **Data point:** A TON price is not a euro price. A CPM of 0.39 on a TON account means 0.39 TON, not €0.39, and converting it at one day's rate turns a measurement into an estimate — compare TON with TON and euro with euro. Countries we measured on both account types: India €0.25 on Euro and 0.42 TON on TON, Turkey €2.92 and 0.42 TON, Brazil €2.22 and 0.61 TON. TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. ## 4. Budget Planning: How Much Should You Spend? Your ideal **Telegram Ads budget** depends on your goal: testing a new channel, growing a proven one, or scaling aggressively. Here is how we would split it — planning guidance, not a measured benchmark. ### Budget Tiers by Goal Recommended budget tiers — planning guidance, not a measured benchmark | Goal | Monthly Budget | Duration | What You Learn | Expected Outcome | | --- | --- | --- | --- | --- | | **Testing** | $500–$1,000 | 2–4 weeks | Which channels convert, baseline CTR/CPA, creative winners | Data for optimization, not yet scale | | **Growth** | $2,000–$5,000 | 1–3 months | Optimal CPM bids, channel portfolio, audience size | Consistent ROI-positive campaigns | | **Scale** | $10,000–$50,000 | Ongoing | Scaling limits, diminishing returns thresholds | Maximum volume at your target CPA | | **Enterprise** | $50,000+ | Ongoing | Multi-cabinet strategy, market saturation | Dominant channel presence; multi-geography campaigns | ### Budget Allocation Tips How you distribute your budget matters as much as how much you spend. Based on the highest-performing advertisers on our platform, here are the allocation patterns that work: - **70/20/10 rule for testing:** Spend 70% of your budget on your top-performing channels, 20% on promising new channels, and 10% on experimental placements. This maximizes ROI while ensuring you are continuously discovering new opportunities. - **Split across cabinets:** Run campaigns on two or more Euro World accounts — for example one per product or market — and add a Stars cabinet if your own channel earns Stars (99.9% approval on our accounts). Together they provide more coverage and data. - **Daily budget caps:** Set daily caps at 5–10% of your monthly budget to prevent overspending on underperforming days. Telegram Ads is an auction, and CPMs rise on high-competition days. - **Reserve 15% for re-creation:** Account for moderation declines. Measured approval is 99.9% on Stars, 95.6% on Euro and 86.8% on TON — on TON roughly one campaign in eight is declined. A decline costs you time rather than budget, but a reserve for quick recreations keeps your pipeline flowing. #### Quick Budget Calculator - **Target conversions per month:** Your desired number of signups/joins/purchases - **Estimated CPA:** Cost per click for your vertical (table above) divided by your own click-to-conversion rate - **Required budget = Target conversions × CPA × 1.15** (15% buffer for rejected campaigns) *Example: crypto at the measured €0.358 per click and an assumed 5% click-to-conversion rate gives a €7.16 CPA; 300 conversions/month × €7.16 × 1.15 = €2,470/month* ## 5. What Affects Your Telegram Ads ROI? Seven key factors determine whether your **Telegram Ads** campaign is profitable or not. Understanding these gives you levers to improve performance before increasing budget. ### 1. Niche and Audience Match Telegram's audience skews toward crypto, tech, finance, and media. If your product naturally fits these verticals, you will see lower CPAs and higher engagement. Niches with weak Telegram presence (local services, B2B manufacturing) face higher costs because the audience is harder to reach through channel targeting. ### 2. Creative Quality Ad copy is the single biggest controllable factor in your CTR. Telegram Ads are text-first — a photo or video is optional — so your words carry most of the weight. We do not publish a creative benchmark: the same offer earns very different CTRs depending on the copy, so run several variants from day one and let your own numbers pick the winner. ### 3. Channel Selection Channel targeting is available on every cabinet type, and since 22 August 2026 TON and Stars also have the country, language and topic targeting that used to be Euro-only. Choosing channels whose audience matches your product is one of the biggest levers on your cost per result. Large channels (500K+ subscribers) often have diluted engagement, while medium channels (50K–200K) can convert better — test both rather than assume. ### 4. CPM Bid Strategy Bidding too low means your ads do not deliver. Bidding too high means you overpay. Start near the measured CPM for your country and vertical and move in small steps while watching delivery. ADSLY's CPM optimization feature adjusts bids automatically within the limits you set, so you are not chasing the auction by hand. ### 5. Cabinet Type All three cabinet types now target by country, language and topic, so geography no longer decides the choice. Pick Euro when you need a website as the ad destination, in-stream video or billing in euro. TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. And remember that TON prices are in TON: they cannot be compared with euro CPMs one to one. ### 6. Time of Day and Day of Week Engagement and auction pressure change through the day and the week. We do not publish hour-of-day or weekday benchmarks: use hourly analytics on your own campaigns to find the hours where your cost per result is lowest, and schedule or bid around them. ### 7. Moderation Approval Rate Every declined campaign costs time and delays your spend. Measured approval is 99.9% on Stars, 95.6% on Euro and 86.8% on TON, and more than 98% of 13,199 campaigns in September 2026 were decided within 3 hours on all three cabinet types. A decline costs you the rewrite, not the budget — so the lever here is copy that passes the first time. **Bottom line:** Country, creative and channel selection move your result more than any average on this page. Use the measured CPM and CTR as starting inputs for the formula, then replace them with your own numbers as soon as your campaigns produce them. ## 6. ROI Comparison: DIY vs Managed Service Running Telegram Ads yourself saves the management fee; a managed service costs more and has to earn the difference. The fee side is exact. The performance side we do not publish as a benchmark — there is no measured gap between self-managed and managed accounts that we would print — so the table shows what the fee means for your break-even. ADSLY Managed Service pricing: $1,000/month plus 10% of ad spend (20% for high-risk niches) | Metric | DIY (Self-Managed) | Managed Service | Difference | | --- | --- | --- | --- | | Monthly Ad Spend | $5,000 | $5,000 | — | | Management Fee | $0 | $1,000 + 10% ($500) = $1,500 | +$1,500 | | Total Cost | $5,000 | $6,500 | +30% | | Conversions needed for the same cost per conversion | Baseline | Baseline × 1.3 | +30% | | Your Time (hours/mo) | 40–60 hrs | 2–5 hrs | −90% | At $5,000 of ad spend the fee adds 30% to your total cost. On cost per conversion alone, the managed service comes out ahead only if it delivers at least 30% more conversions from the same ad spend; below that, what you are buying is your time back. Where the extra conversions can come from: - **CPM bidding** adjusted through the day instead of set once - **Creatives** written for each channel's audience and tested in parallel - **Declined campaigns** rewritten and resubmitted without waiting for you - **Optimization outside business hours**, when underperforming campaigns would otherwise keep spending **The breakeven point:** The fee can pay for itself in two ways: your time and extra conversions. If the hours in the table are worth more to you than $1,500 a month, the service pays for itself at this spend before any performance gain. If they are not, it needs the 30% lift above — and the required lift shrinks as spend grows, because the $1,000 base is fixed: at $20,000 of ad spend the fee is $3,000, or 15% (the percentage is 20% for high-risk niches). Below a few thousand dollars a month, DIY with automation rules is usually the cheaper route. The full break-even arithmetic is in [Managed Service vs. SaaS Platform](/guides/managed-service-vs-saas-cost/). ### Want a free ROI projection for your niche? Our team will calculate your expected Telegram Ads ROI based on your niche, budget, and goals. No commitment required — just real numbers from real campaign data. [Chat on Telegram](https://t.me/adsly_pro) [Start Free Trial](/login?tab=register) 3-day Pro trial. No credit card required. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account for every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## 7. Frequently Asked Questions ### What is the average ROI for Telegram Ads? We do not publish an average ROI. Telegram reports impressions, clicks, joins and bot starts, not advertisers' revenue, so any "average ROI" would be a guess rather than a measurement. What we do measure is the cost side: €2.97 CPM and 0.85% CTR on average across our Euro accounts (257.7M impressions), which is about €0.35 per click. Put your own conversion rate and customer value into the formula above to get your ROI. ### How much does Telegram Ads cost per click? Telegram Ads bills per thousand impressions, never per click, so your cost per click is CPM divided by click-through. Measured on self-service Euro accounts (3 October 2026): gambling €0.019 (its 13.19% CTR is unusually high — treat it with caution), forex €0.102, VPN €0.246, crypto €0.358, binary options €0.374. By country on Euro accounts it runs from €0.022 in India to €0.415 in Russia. ### What is the minimum budget for Telegram Ads? The minimum budget for Telegram Ads depends on the cabinet type. Self-serve TON cabinets have no minimum deposit requirement and campaigns can start from as little as 5 TON (~$25). Euro cabinets typically require a minimum deposit of €500 (~$540) through resellers; through ADSLY that is a World account with every available country, and it is the one we recommend. Stars cabinets have the lowest entry barrier. For meaningful testing, we recommend a minimum budget of $500–$1,000 over 2–4 weeks to gather enough data for optimization. ### How do I calculate Telegram Ads ROI? To calculate Telegram Ads ROI: (1) Start with your monthly budget, (2) Divide by CPM and multiply by 1,000 to get impressions, (3) Multiply impressions by your expected CTR to get clicks, (4) Multiply clicks by your conversion rate to get conversions, (5) Multiply conversions by customer lifetime value to get revenue, (6) ROI = ((Revenue − Ad Spend) / Ad Spend) × 100%. For example: $1,000 budget at $2 CPM = 500,000 impressions. At 0.8% CTR = 4,000 clicks. At 2.5% conversion rate = 100 conversions. At $30 LTV = $3,000 revenue. ROI = 200%. ### Is Telegram Ads cheaper than Facebook or Google Ads? On impressions, often yes: a CPM of €0.20 in Uzbekistan and €0.25 in India on our Euro accounts has no equivalent on Meta or Google search, though Russia costs €2.68, Turkey €2.92, and the average across all our Euro campaigns is €2.97. On results, it depends on whether your audience sits in Telegram channels — true for crypto, iGaming, trading and most of the CIS and South Asia, much weaker for local services. Targeting is no longer the gap it was: since 22 August 2026 TON and Stars cabinets have the same country, language and topic targeting as Euro. ### What CPM should I expect on Telegram Ads in 2026? Measured, not estimated: the average across all campaigns on our Euro accounts is €2.97 CPM at 0.85% CTR (257.7M impressions). By vertical on self-service Euro accounts: binary options €1.41, forex €1.88, crypto €1.91, gambling €2.55, VPN €2.61. By country the spread is far wider — €0.20 in Uzbekistan and €0.25 in India against €2.68 in Russia and €2.92 in Turkey. TON cabinets are priced in TON (0.39 TON per thousand impressions in the USA, 0.27 in Germany, 0.42 in India, 22 August–3 October 2026) and cannot be compared with euro CPMs one to one. For niches outside those five verticals we have no measured figure. ### Ready to start advertising on Telegram? ADSLY gives you all the tools to maximize your Telegram Ads ROI: AI campaign creation, CPM optimization bidding, hourly analytics, automation rules, and managed service for hands-off optimization. [Start Free Trial](/login?tab=register) 3-day Pro trial. No credit card required. --- ## Telegram Ads vs Google Ads vs Facebook Ads: Complete Comparison 2026 URL: https://adsly.pro/guides/telegram-ads-vs-google-facebook/ Date: 2026-03-29 Tags: Comparison Telegram Ads, Google Ads and Facebook Ads compared with sourced numbers: €2.97 CPM and €0.34 per click on our Euro accounts, $5.42 per click on Google Search and $0.60 on Facebook traffic campaigns (WordStream, 2026). Targeting, formats, policies and which platform leads for which job. Google Ads, Facebook Ads and Telegram Ads are usually compared on price, and that is the least comparable thing about them. This page puts the figures that have a source side by side — our own measurements for Telegram, named benchmark studies for Google and Facebook — and then compares what can be compared directly: targeting, formats, policies and the job each platform does best. **In short:** Google captures people who are already searching. Facebook finds people by who they are. Telegram reaches people inside the channels they chose to read. Most advertisers need more than one of the three, and the question is which one leads. ## 1. How Do Telegram Ads Actually Work? Telegram Ads shows sponsored messages inside Telegram, which reported over 1 billion monthly active users in March 2025. An ad is up to 160 characters of text and a button, with an optional photo or video, and it appears in public channels, in bots and in search results ([Telegram guidelines](https://ads.telegram.org/guidelines)). Telegram says half of the ad revenue goes to the owners of the channels where ads are shown, and that it does not use private chats or contact lists for targeting ([Telegram Ads](https://ads.telegram.org/)). There are three account types. They buy the same sponsored messages and differ in the currency, who can open one and a few features. | | Euro account | TON account | Stars account | | --- | --- | --- | --- | | Billed in | Euro | TON, the currency Telegram now calls Gram | Telegram Stars | | Who can open one | Opened through a partner such as Adsly | Self-serve at ads.telegram.org | Channel and bot owners spending Stars their channel earned | | Targeting form | Country, language, topic, device, or specific channels, bots and search | Same form since 22 August 2026 | Same form since 22 August 2026 | | External website links | Yes | No — channels, bots and Mini Apps only | No | | In-stream video, custom button | Yes | No | No | | Not served in | — | Russia, Ukraine, Israel, Palestine | No data | | Approved after review (our accounts) | 95.6% | 86.8% | 99.9% | | CPM (our accounts) | €2.97 | 0.90 TON | 395 Stars | | CTR (our accounts) | 0.85% | 2.18% | 3.08% | Approval and price figures are measured on accounts we operate, as of 3 October 2026, and each CPM is in its account's own currency. How the three differ in detail is in the [Stars vs TON vs Euro guide](/guides/telegram-stars-vs-ton-vs-euro/). What makes Telegram different from Google and Facebook is the buying model: you bid a price per thousand impressions and choose where or to whom the message is shown. There is no keyword auction on web search and no lookalike modelling. Your targeting choice is the strategy. ## 2. How Does Pricing Compare Across Platforms? ### Core Pricing Metrics Telegram figures are ours. Google and Facebook figures come from the 2026 editions of the WordStream benchmark reports, whose "averages" are medians across US campaigns, and from Triple Whale for the Meta CPM. | Metric | Telegram Ads | Google Ads (Search) | Facebook Ads | | --- | --- | --- | --- | | What you pay for | Impressions (CPM bid) | Mostly clicks | Impressions or clicks | | CPM | €2.97 Euro · 0.90 TON · 395 Stars | Not reported for Search | $15.06 median, Facebook and Instagram, e-commerce brands | | Cost per click | €0.34 Euro · 0.040 TON · 12.8 Stars | $5.42 | $0.60 traffic · $1.80 leads | | CTR | 0.85% Euro · 2.18% TON · 3.08% Stars | 6.64% | 1.93% traffic · 2.70% leads | | Conversion rate | No public benchmark | 8.18% | 8.54% on lead campaigns | | Cost per lead | No public benchmark | $66.69 | $27.39 | | Sample | 357,827 campaigns, 1.13B impressions, 3 Oct 2026 | 13,474 US search campaigns, Apr 2025–Mar 2026 | 1,377 traffic and 452 lead campaigns, US, Apr 2025–Jun 2026 | Sources: [WordStream Search Advertising Benchmarks, 2026 edition](https://www.wordstream.com/blog/2026-google-ads-benchmarks) (the sample covers search campaigns on Google Ads and Microsoft Ads); [WordStream Facebook Ads Benchmarks, 2026 edition](https://www.wordstream.com/blog/facebook-ads-benchmarks-2026); [Triple Whale](https://www.triplewhale.com/blog/facebook-ads-benchmarks), more than 40,000 e-commerce brands, August 2025–July 2026; Telegram from our [benchmark report](/guides/telegram-ads-benchmark-report-2026/). Google's cost per click depends heavily on the industry: in the same study it runs from $1.63 in arts and entertainment to $9.87 for attorneys and legal services, and cost per lead from $26.84 to $131.63. ### Telegram by Country and Vertical On Telegram the country moves the price more than the niche does. Euro accounts, single-country campaigns: Uzbekistan €0.20 per thousand impressions, India €0.25, the UAE €1.42, Brazil €2.22, Russia €2.68, Turkey €2.92. Western Europe and the US we have measured only on TON accounts, in TON: Britain and Germany 0.27 TON, the USA 0.39 TON (22 August–3 October 2026). By vertical, on self-service Euro accounts with all countries blended (3 October 2026): | Vertical | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Binary options | €1.41 | 0.38% | €0.374 | 1.35M | | Forex | €1.88 | 1.89% | €0.102 | 418k | | Crypto | €1.91 | 0.53% | €0.358 | 821k | | VPN | €2.61 | 1.06% | €0.246 | 203k | We publish no figure for eCommerce, SaaS, education or news, because we cannot separate those verticals reliably in our data. ### Why There Is No "N Times Cheaper" Line Here An earlier version of this page said Telegram was several times cheaper than Facebook in every niche. Those tables had no source and are gone. The three columns above cannot be divided by each other: - **Different countries.** The WordStream samples are US campaigns. Our Euro average is mostly Russia. - **Different currencies.** Euro, dollars, TON and Stars, and we do not convert TON or Stars into money. - **Different purchases.** A Google click comes from someone who typed a query. A Telegram impression sits in a channel. A Facebook traffic click goes to a website. - **Different statistics.** WordStream and Triple Whale report medians across advertisers; ours are totals across all campaigns. What the figures do support is narrower and still useful: Telegram impressions are cheap in absolute terms in the countries we measured, a Google Search click is the most expensive of the three and carries the most intent, and Facebook sits between them with the widest set of formats. ## 3. Which Platform Has Better Targeting? Google and Facebook build audiences from what they know about each user. Telegram targets by context and says it does not use private chats or contact lists for it. | Targeting type | Telegram Ads | Google Ads | Facebook Ads | | --- | --- | --- | --- | | Search keywords | Search inside Telegram only | The core method on Search | Not a search platform | | Location | Country (229 options) | Countries, areas within a country, radius | Country, state, city, postcode | | Age and gender | Not available | Yes | Yes | | Interests | 41 topics | Affinity and in-market segments | Detailed targeting by interests and behaviours | | Language | 71 languages | Yes | Yes | | Device | Yes | Yes | Yes | | Specific placements | Specific channels and bots, or subscribers of channels you name | Depends on campaign type | Placement choice across Meta's apps | | Your own customer data | Not available | Your data segments, Customer Match | Custom audiences from lists, Pixel, app | | Lookalikes | Not available | Lookalike segments in Demand Gen | Lookalike audiences | Sources: Telegram's targeting form as of 22 August 2026; Google Ads Help on [location](https://support.google.com/google-ads/answer/1722043), [demographics](https://support.google.com/google-ads/answer/2580383), [audience segments](https://support.google.com/google-ads/answer/2497941), [language](https://support.google.com/google-ads/answer/1722078) and [device](https://support.google.com/google-ads/answer/1722028) targeting; [Meta Business Help Center](https://www.facebook.com/business/help/717368264947302). ### Why Telegram's Simpler Targeting Can Be an Advantage On paper Telegram's list is the shortest. In practice, naming the channels gives you something the other two approximate: you know exactly what the reader was reading when the ad appeared. An interest category on Facebook is a guess about a person; a channel subscription is something the person did. **Targeting verdict:** Google wins on search intent. Facebook wins on demographics, behaviour and your own customer data. Telegram wins when your audience is defined by the communities it reads. Pick by how your buyers can be described: by what they search for, by who they are, or by what they follow. ## 4. Where Does Each Platform Win? | Use case | Leads | Why | | --- | --- | --- | | Crypto exchanges, wallets, Web3 | **Telegram** | Google certifies exchanges and wallets country by country and allows no ICO or DeFi trading ads; Meta requires written permission and a licence. Telegram's guidelines do not list crypto as prohibited. | | Growing a Telegram channel or bot | **Telegram** | One tap from ad to subscription. A click to a channel cost €0.355 on our Euro accounts (September 2026). | | Mini Apps and the TON ecosystem | **Telegram** | The destination opens inside the app the user is already in. | | Local services | **Google** | People search for them, and location targeting goes down to a radius. | | B2B and SaaS, bottom of funnel | **Google** | Search intent: the buyer is already comparing solutions. | | eCommerce with visual products | **Facebook** | Carousel and collection formats, custom audiences and lookalikes. | | App installs | **Google** | Dedicated App campaigns across its channels; Telegram ads lead to channels, bots, Mini Apps or, on Euro accounts, a website. | | Retargeting | **Facebook or Google** | Pixel audiences and data segments; Telegram has no equivalent. | | Reach in India and Uzbekistan | **Telegram** | €0.20–0.25 per thousand impressions on our Euro accounts. | | Licensed betting and gambling | **Google or Facebook** | Both run certification for licensed operators. Telegram's guidelines prohibit gambling — see the [gambling policy guide](/guides/telegram-ads-gambling-policy/). | Policy sources: Google Ads on [cryptocurrencies](https://support.google.com/adspolicy/answer/14009787) and [gambling](https://support.google.com/adspolicy/answer/15132179); Meta on [cryptocurrency](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/cryptocurrency-products-and-services/) and [gambling](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/gambling-games/); [Telegram guidelines](https://ads.telegram.org/guidelines). The pattern: Telegram leads where the product lives in Telegram or where the other two demand licences the advertiser does not hold. Google leads when purchase intent already exists. Facebook leads when the creative is visual and the audience has to be found by profile. ## 5. What About Ad Formats and Creatives? | Format | Telegram Ads | Google Ads | Facebook Ads | | --- | --- | --- | --- | | Text | 160 characters and a button | Responsive search ads: up to 15 headlines of 30 characters and 4 descriptions of 90 | Primary text of 50–150 characters and a 27-character headline recommended for a feed image ad | | Image | Optional photo with the text | Display campaigns | Image ads | | Video | Optional video with the text; in-stream video on Euro accounts | Video campaigns on YouTube | Video ads, Stories, Reels | | Carousel or catalogue | Not available | Depends on campaign type | Carousel and collection | | Where it runs | Channels, bots, search inside Telegram | Search, Display, YouTube, apps; Performance Max across all of them | Facebook, Instagram, Messenger, Audience Network | Sources: [Telegram guidelines](https://ads.telegram.org/guidelines); Google Ads Help on [responsive search ads](https://support.google.com/google-ads/answer/7684791) and [campaign types](https://support.google.com/google-ads/answer/2567043); [Meta Ads Guide](https://www.facebook.com/business/ads-guide). ### Telegram's Format Advantage - One sentence and a button is a complete ad, so production costs almost nothing. - The ad reads like a message in the channel, not like a banner. - Twenty variants are an afternoon of writing, and most are reviewed within three hours. - AI text generation in Adsly Pro Panel drafts variants for you. ### Telegram's Format Limitation - One photo or one video per ad, no carousel and no catalogue. - 160 characters force a single idea. - Telegram's guidelines decline gimmicky capitals, emoji and unsupported superlatives. - A product that has to be seen in several shots is better served by Facebook or YouTube. ## 6. How Easy Is It to Get Started? | Factor | Telegram Ads | Google Ads | Facebook Ads | | --- | --- | --- | --- | | Opening an account | TON: self-serve. Euro: through a partner — with Adsly, 2 business days as standard | Self-serve | Self-serve | | Entry budget | 0.1 TON minimum CPM on TON; €500 ad budget for a Euro account through Adsly | You set your own daily budget | Minimum set by Ads Manager per objective and currency | | Ad review | Over 98% of 13,199 campaigns decided within three hours (our accounts, September 2026) | "Most ads are reviewed within one business day" | "Most ads are reviewed within 24 hours" | | Automation | CPM bids you set; rules and Auto CPM through Adsly Pro Panel | Performance Max and automated bidding | Advantage+ | | Measurement | Views, clicks, channel joins, bot starts; conversion events on Euro accounts | Conversion tracking | Meta Pixel | Sources: Google Ads Help on [ad review](https://support.google.com/google-ads/answer/1722120); Meta Business Help Center on [ad review](https://www.facebook.com/business/help/204798856225114) and [minimum budgets](https://www.facebook.com/business/help/203183363050448); [Telegram](https://ads.telegram.org/getting-started). Google and Facebook have far more documentation, courses and certified specialists. Telegram is simpler to operate and harder to find help for. The three things newcomers to Telegram Ads get wrong most often: - **Targeting too broadly.** Start with channels you can name, or their subscribers, before opening up to a whole topic. - **Writing like a banner.** The guidelines decline capitals, emoji stunts and superlatives. On our accounts 95.6% of reviewed Euro ads and 86.8% of TON ads end up approved; the [declined ads guide](/guides/telegram-ads-declined-fix/) lists the rules. - **Leaving bids alone.** There is no algorithm adjusting your CPM for you. Either you do it or automation rules do. ## 7. Can You Use Multiple Platforms Together? Yes, and most advertisers with more than one goal should. Each platform fits a different stage. ### The Multi-Channel Framework **Awareness.** Telegram Ads for niche communities and for building a channel audience you keep. Facebook Ads for broad consumer reach with visual formats. **Consideration.** Google Search for people researching the category. Your own Telegram channel for the subscribers you already gained: posting to them costs nothing. **Conversion.** Google Search for branded and high-intent queries. Facebook retargeting for site visitors and customer lists. A Telegram bot to qualify and close the people who came through the channel. ### Which Platform Leads, by Business Type This table is our working judgement, not measured data. Test it against your own numbers. | Business type | Leads | Supports | | --- | --- | --- | | Crypto or Web3 project | Telegram | Google where you hold the licences it certifies | | B2B SaaS | Google | Telegram for niche communities, Facebook for retargeting | | eCommerce with visual products | Facebook | Google for product searches | | Media, content, Telegram channels | Telegram | Facebook for broad reach | | Local services | Google | Facebook for the local audience | The principle: put the largest share of budget where your buyers show intent, and the next share where you can reach them most precisely. For a product that lives in Telegram, both of those are Telegram. ## 8. What Results Can You Expect? ### Benchmarks That Have a Source - **Google Search:** an 8.18% conversion rate and $66.69 per lead across 13,474 US campaigns (WordStream, 2026). - **Facebook lead campaigns:** an 8.54% conversion rate and $27.39 per lead across 452 US campaigns (WordStream, 2026). - **Meta ads for e-commerce:** a median cost per acquisition of $38.99 and a median return on ad spend of 1.88 across more than 40,000 brands, August 2025–July 2026 (Triple Whale). - **Telegram:** cost per click by destination on our Euro accounts in September 2026 — €0.355 to a channel, €0.223 to a bot, €0.266 to a website and €0.038 to a Mini App, the last on only six accounts. Telegram has no public conversion or ROAS benchmark, and we do not publish one. Telegram's "actions" are channel joins and bot starts; what a subscriber is worth depends on what your channel or bot does next. Measure it with postbacks before you compare it with a Google or Facebook cost per lead. ### What We Removed Earlier versions of this page carried a cost-per-action table and ROAS ranges for all three platforms. None of those numbers had a source, so they are gone. If someone quotes you a "typical ROAS on Telegram", ask for the sample. ### Try Telegram Ads with Adsly Adsly Pro Panel manages Euro, TON and Stars accounts in one dashboard: hourly analytics, IF/THEN automation rules, Auto CPM, bulk operations and AI text generation. Every account also keeps its own login on ads.telegram.org. [Start a free 3-day Pro trial](/login?tab=register) · [Adsly managed service](/managed-service/) **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account covering every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## 9. Frequently Asked Questions ### Is Telegram Ads cheaper than Google Ads? They sell different things, so it depends on what you count. A Google Search click averaged $5.42 across 13,474 US campaigns (WordStream, 2026) and comes from someone who typed a query. On our Euro accounts a Telegram click averaged €0.34 and a thousand impressions €2.97 (3 October 2026), shown to people reading a channel. Telegram is cheap for reach and for building a channel; Google is the one that captures existing demand. ### Can Telegram Ads replace Facebook Ads for my business? Only if your audience can be reached through Telegram channels and you do not depend on demographic targeting or retargeting. Telegram has no age, gender, pixel or lookalike audiences. It suits crypto, Telegram-native products and niche communities; Facebook suits broad consumer products and visual selling. Many advertisers run both. ### What is the minimum budget to start advertising on Telegram? A self-serve TON account has a minimum CPM of 0.1 TON. A Euro account through Adsly starts from a €500 ad budget, or €1,000 for crypto and stocks, and opens in 2 business days as standard. Stars accounts are only for channel and bot owners spending Stars their channel earned. Google lets you set your own daily budget, and Meta sets a minimum in Ads Manager that depends on objective and currency. ### Which platform is best for crypto and Web3 projects? Telegram. Google allows ads for exchanges and wallets only with country-by-country certification and does not allow ICO or DeFi trading protocol ads; Meta requires prior written permission and a regulatory licence. Telegram's guidelines do not list crypto as a prohibited category, though they do prohibit guaranteed-return offers. On our self-service Euro accounts the crypto vertical measures €1.91 CPM and 0.53% CTR (821k impressions). ### How do ad formats compare across Telegram, Google, and Facebook? Telegram runs a 160-character message with a button and an optional photo or video. Google runs responsive search ads of up to 15 headlines and 4 descriptions, plus Display, YouTube and app campaigns. Facebook runs image, video, carousel and collection ads across Feed, Stories and Reels. Telegram is the cheapest to produce and the most limited visually. ### Should I use Telegram Ads, Google Ads, or Facebook Ads for my SaaS product? Lead with Google Search for people already looking for your category. Add Telegram to reach niche communities and build a channel audience, and Facebook to retarget site visitors and reach lookalikes of your customers. We publish no cost-per-signup figure for SaaS on Telegram, because we have none that is measured. --- ## Telegram Ads Stars vs TON vs Euro: Measured Differences (2026) URL: https://adsly.pro/guides/telegram-stars-vs-ton-vs-euro/ Date: 2026-03-29 Tags: Comparison Stars, TON (now Gram) and Euro Telegram Ads accounts compared on 355,000 of our own campaigns: approval 99.9% / 86.8% / 95.6%, CTR, CPM, targeting, who can pay with Stars, and what each costs to open. ## Three ways to pay for the same ad A Telegram Ads account is defined by the currency it is funded in, and that currency decides who can open one and what rules come with it. The ad itself — a sponsored message in a channel, a bot or search results — looks the same to the person who sees it. **Euro.** The original Telegram ad platform, billed in euro. It is not self-serve: accounts are opened through partners who work with Telegram, which is what Adsly does. A declined Euro ad can be escalated to a person through Adsly. **TON.** The self-serve platform at ads.telegram.org, funded in TON's own currency. That currency was Toncoin until June 2026, when Pavel Durov announced that "TON's native currency is becoming Gram"; TON stays the name of the blockchain, and the ads homepage now says you pay "with Gram". Telegram's getting-started page sets the minimum CPM at 0.1 and allows only Telegram destinations: "Links to external sites are not allowed." **Stars.** Not a general way to buy ads. Telegram's terms let channel and bot owners spend the Stars their channel or bot earned on ads for that same channel or bot, valuing each Star at $0.02 of advertising credit. If you have no Stars income, there is no Stars account for you. ## What we measured Our own campaigns, every account we operate, measured on 2026-10-03. Approval counts campaigns that received a verdict: launched (Active, Stopped or Paused, so they passed review) or Declined. Campaigns still in review, on hold or deleted carry no verdict and are left out — a deleted campaign may never have been reviewed, and counting it as a rejection would invent one. | | TON | Euro | Stars | | --- | --- | --- | --- | | Approved | 86.8% | 95.6% | 99.9% | | Campaigns with a verdict | 159,617 | 111,881 | 26,591 | | CTR | 2.18% | 0.85% | 3.08% | | CPM, in the account's currency | 0.90 TON | €2.97 | 395 Stars | | Impressions | 862M | 261M | 10.4M | | Accounts with spend | 262 | 106 | 13 | CTR excludes campaigns that report more clicks than views, or CTR above 25%; CPM uses everything. Three things to keep in mind before reading the table as a ranking. **The CPMs are in three currencies.** Compare a CPM within its own column, not across. At Telegram's own $0.02 per Star, 395 Stars is about $7.90 per thousand views, but that conversion only applies to Stars a channel earned. **The Euro row is mostly Russia.** Russia is the largest market our Euro accounts buy, and TON is not served there at all, so the Euro CPM and CTR carry Russian prices. Russia alone measured €2.68 CPM and 0.65% CTR on our Euro accounts; India, the next largest, €0.25 and 1.12%. **Stars stands on 13 accounts.** Read it as direction. The other two stand on hundreds of thousands of campaigns. ## Moderation: Euro is not the strict one If you have read that Euro moderation is the hardest to pass, our data says the opposite: on our accounts, Euro approved 95.6% of campaigns that got a verdict and TON 86.8%. Stars approved nearly everything, which fits who uses it — owners promoting a channel that is already on Telegram and already earning. Review on Euro takes about as long as on the others. Across 13,199 campaigns in September 2026, 84.6% of Euro ads got a decision within an hour and 98.5% within three hours; on TON it was 86.5% and 99.9%, on Stars 85.6% and 100%. What actually differs is what happens after a decline: a declined Euro ad can be escalated to a person through Adsly, which matters most in niches where a first decline is common, while a declined TON or Stars ad cannot. Telegram's ad terms do not promise a review time on any account type. ## Targeting: the same form since August 2026 Until August 2026, TON accounts targeted specific channels and bots, and audience targeting was a Euro feature. On 2026-08-22 Telegram gave TON and Stars accounts the same form as Euro; we checked it live on all three. All three now target users by country (229 options, including anonymous numbers), language (71) and topic (41), or target channels, bots and search placements directly. What stays Euro-only: - **Website links.** TON allows Telegram destinations only — channels, bots, Mini Apps and personal accounts. - **Custom button, conversion events and crypto audience flags.** - **The in-stream video format.** Photo and video creative in a normal sponsored message work on TON as well. - **Four countries.** TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. Euro covers them. So choosing Euro for country targeting is no longer the reason. Choose it for those four countries, for a website destination, or to be able to escalate a declined ad to a person. ## What each costs to open Through Adsly, a regular-niche Euro account costs €650 in total, commission included; a TON account €625. Crypto and stocks start at €1,300 on Euro and €1,250 on TON. Nutra, adult and binary options cost €6,500 on Euro and on TON alike, with the same launch bundle, so TON is not a cheaper route for them. Gambling runs in two formats: an official gambling account with an ad budget from €25,000, or a test launch on our infrastructure with an ad budget from €5,000, run through the Pro Panel only; the commission is added on top and shown on the order form. Both come with Adsly Pro Panel. We do not open Stars accounts — a Stars account belongs to the channel that earned the Stars. You can connect one you already have to Pro Panel and manage it next to the others. [Price your Euro account →](/cabinet/) · [See the TON account →](/ton-cabinet/) ## Which one to use **Euro** if your audience is in Russia, Ukraine, Israel or Palestine; if the ad points to a website; if your niche gets declined and needs a human to argue for it; or if you want conversion events and a custom button. **TON** if you want reach across the rest of the world with a Telegram destination — a channel, a bot or a Mini App — and prefer to fund in crypto. It has the largest base in our data: 862 million impressions on 262 accounts. **Stars** if your channel or bot already earns Stars and you want to promote that same channel or bot with them. For anything else it is not an option. ## Running more than one Many advertisers run Euro and TON side by side — Euro for the countries TON cannot reach, TON for the rest — and the problem becomes the interface: each account lives in its own dashboard. Adsly Pro Panel connects Euro, TON and Stars accounts in one place, with bulk editing and automation rules across all of them. ## FAQ ### What is the difference between Telegram Ads Stars, TON and Euro accounts? They are three ways to pay for the same sponsored messages. Euro is billed in euro and opened through partners, and a declined Euro ad can be escalated to a person. TON is self-serve and funded in Gram, formerly Toncoin. Stars lets channel and bot owners spend Stars their channel earned. Since August 2026 all three share one targeting form. ### Which account type has the highest approval rate? On our accounts: Stars 99.9%, Euro 95.6%, TON 86.8%, counting only campaigns that received a verdict. ### Which one has the cheapest CPM? The three are billed in different currencies, so there is no fair single answer. Telegram's minimum CPM on TON is 0.1; our TON campaigns averaged 0.90 TON. Where you advertise moves the price more than the account type: our Euro campaigns paid €0.25 CPM in India and €2.68 in Russia, and on TON accounts Germany and Britain ran at 0.27 TON. ### Can anyone pay for Telegram Ads with Stars? No. Telegram's terms allow channel and bot owners to spend Stars their channel or bot earned on ads for that same channel or bot, at $0.02 of ad credit per Star. ### What is Gram? The new name of TON's currency, announced by Pavel Durov in June 2026. TON remains the name of the blockchain, and ads.telegram.org now says ads are paid for with Gram. ### Can a TON account target countries? Yes, since 2026-08-22, with the same country, language and topic form as Euro. TON-funded ads are not served in Russia, Ukraine, Israel or Palestine. ### Do I need a partner to open a Euro account? Yes. Euro accounts are not self-serve; they are opened through partners. Adsly opens them on its own entity, without KYC, and every new one is a World account that can advertise in every available country. --- ## When DIY Fails: 6 Warning Signs You Need a Managed Service URL: https://adsly.pro/guides/when-diy-fails-warning-signs/ Date: 2026-03-29 Tags: Strategy Spending 10+ hours/week on Telegram Ads with declining ROI? 6 warning signs DIY has hit its limit and it's time for a managed service. Six warning signs show that DIY Telegram Ads management has hit its limit: your ads keep getting declined, campaign management takes 10+ hours a week, CPA rises month over month, the same creatives run for months, you cannot tell which channels convert, and spend stops scaling past a budget ceiling. At 10 hours a week and $50 an hour, the time alone costs $2,000 a month — the same as our managed service fee at $10,000 of monthly ad spend in a regular niche. ## Table of Contents 1. [Introduction: The DIY Ceiling](#introduction) 2. [Sign #1: Your Ads Keep Getting Rejected](#sign-1) 3. [Sign #2: You're Spending More Time Managing Than Growing](#sign-2) 4. [Sign #3: Your CPA Is Rising Month Over Month](#sign-3) 5. [Sign #4: You're Running the Same Creatives for Months](#sign-4) 6. [Sign #5: You Don't Know Which Channels Actually Convert](#sign-5) 7. [Sign #6: You've Hit a Budget Ceiling You Can't Break Through](#sign-6) 8. [What to Do Next: Your Three Options](#what-to-do) 9. [FAQ](#faq) **TL;DR — Key Takeaway:** DIY Telegram Ads management works well at small scale and in easy niches. Somewhere past a few dozen campaigns, the time investment, moderation work and optimization demands outgrow what one person can handle. If you recognize 3 or more of the signs below, you are past that ceiling. The good news: you do not need to go from full DIY to a full agency retainer overnight. A managed service or better SaaS tooling can bridge the gap. ## The DIY Ceiling Is Real — and It Is Not Your Fault There is a moment in every DIY advertiser's journey where the approach that got you to $3,000/month in ad spend cannot get you to $10,000. Where the channel research that used to take 30 minutes now takes two hours because you have exhausted the obvious targets. Where your once-reliable ad copy starts getting rejected more often, or your cost-per-join creeps up even though you are doing the same things that worked three months ago. This is normal. It is not a sign that you are bad at advertising. It is a sign that you have reached the **complexity threshold** where manual management cannot keep up with the platform's demands. Telegram Ads is not Google Ads. There is no automated bidding algorithm that learns and improves over time. There is no massive channel database with quality scores. Moderation practice shifts over time. And the three cabinet types (TON, Euro, Stars) each have their own currency, moderation and formats. Managing all of this manually works at small scale. At medium scale, it breaks. The six signs below are our working checklist — reasoning from how the platform works, not a study of advertisers. Where we have a measured figure, we give it with its date. Where we do not, we say so instead of filling the gap with a number. **What we measured, and what we did not:** We have no measured profile of the advertiser who moves from DIY to a managed service — no average campaign count, budget or hours — so this guide gives none. What we do measure on accounts we operate is moderation: 99.9% of reviewed ads end up approved on Stars, 95.6% on Euro and 86.8% on TON (3 October 2026), and over 98% of 13,199 campaigns got a decision within three hours (September 2026). ## Your Ads Keep Getting Rejected Moderation rejections are the most visible sign that DIY management has hit a wall. On accounts we operate, 99.9% of reviewed ads end up approved on Stars, 95.6% on Euro and 86.8% on TON (all niches, 3 October 2026) — so on TON roughly one campaign in eight is declined. If your own share of declined ads is well above those averages, that is the sign. Source: accounts we operate, all niches. Approval measured 3 October 2026; review time measured on 13,199 campaigns in September 2026 | Cabinet Type | Declined Ad Escalated Through Adsly | Approval Rate | Decision Within 3 Hours | | --- | --- | --- | --- | | TON | No | 86.8% | Over 98% | | Euro | Yes, to a person | 95.6% | Over 98% | | Stars | No; Stars is only for channel and bot owners spending Stars their channel earned | 99.9% | Over 98% | We do not publish approval rates by niche, and we have no measured gap between DIY and expert-written ads. What we can say is that copy in restricted niches — crypto, betting, forex — has more ways to be declined, so expect more rewrites there than these averages suggest. The cost of a decline rarely shows up in your accounting. Time one rewrite — reading the reason, changing the text, resubmitting — and multiply it by your declines per week. At half an hour each, ten declines a week are five hours: an assumption to replace with your own number, not a measurement. **Why it gets worse over time:** Telegram's moderation practice evolves. Copy that passed moderation three months ago may not pass today. DIY advertisers often discover this the hard way when their "template" campaigns start failing after months of working fine. A team that sees declines across many accounts and niches notices the shift sooner and updates its guidelines. The real cost is not just the time. It is the **delayed launch**. Review itself is fast — over 98% of campaigns get a decision within three hours — so the delay comes from the loop: decline, rewrite, resubmit, wait again. For time-sensitive offers — token launches, seasonal promotions, event-driven campaigns — a few rounds of that can mean missing the window entirely. On Euro cabinets a borderline decline can also be escalated to a human reviewer through Adsly; on TON there is no one to appeal to. ## You Are Spending More Time Managing Than Growing This is the sign most advertisers recognize last, because the time creep happens gradually. One more campaign to monitor. One more channel to research. One more rejected ad to rewrite. Before you know it, Telegram Ads management has become a part-time job. Here is a simple calculation worth doing once: Arithmetic, not a measurement: hours per week × 4 weeks × your hourly rate | Your Time Value | 10 hrs/week | 15 hrs/week | 20 hrs/week | | --- | --- | --- | --- | | $30/hour | $1,200/mo | $1,800/mo | $2,400/mo | | $50/hour | **$2,000/mo** | **$3,000/mo** | **$4,000/mo** | | $75/hour | $3,000/mo | $4,500/mo | $6,000/mo | | $100/hour | $4,000/mo | $6,000/mo | $8,000/mo | If you value your time at $50/hour and spend 10 hours per week on Telegram Ads, you are paying **$2,000/month in opportunity cost** for "free" DIY management. A managed service at $1,000/month + 10% of spend costs less than that at any ad spend below $10,000/month — below $5,000/month at the 20% high-risk rate. But the time cost is only half the story. The other half is what you are *not* doing with those hours. You are not building your product. You are not closing deals. You are not planning strategy. You are adjusting CPM bids and rewriting rejected ad copy. That is not the highest-value use of a founder's or marketing manager's time. **Use your own number:** We have no measured figure for how many hours advertisers get back after handing campaigns over, so we will not quote one. Log the hours you spend on ads for two weeks and put that number into the table above. ## Your CPA Is Rising Month Over Month A steadily increasing cost-per-action (CPA) is a strong sign that your DIY approach has reached its optimization ceiling. You have already picked the best channels. You have already tested the most obvious ad copy variations. You have already found the CPM sweet spot. And now, with no obvious lever left to pull, costs are creeping up. This happens for several interconnected reasons: - **Channel saturation.** Your audience on the channels you are targeting has already seen your ads multiple times. Fresh impressions become more expensive as the remaining untapped audience shrinks. - **Competitor pressure.** Other advertisers have discovered the same high-performing channels. More bidders on the same inventory pushes CPMs up across the board. - **Creative fatigue.** The same ad copy generates diminishing returns over time. CTR drops, which raises effective CPA even if CPM stays constant. - **Timing blindness.** We publish no hour-of-day or day-of-week benchmark, because we have none. Without hourly analytics on your own campaigns you cannot see which hours and days pay back and which only spend. **The optimization plateau:** The easy wins — the obvious channels, the first working text, a sensible bid — run out; we have no measured figure for how fast. After that, CPA improvements come from systematic A/B testing, channel-by-channel analysis and frequent bid adjustments — work that is hard to do by hand at scale but straightforward with the right tools. Professional managers and automation tools get past this plateau by doing the routine more often than one person can. ADSLY's Auto CPM, for example, checks every hour whether your ad is actually shown in its target channels and bots, lowers the bid by 10% when it is and raises it by 10% when it is not — with a cooldown, so a bid changes at most six times a day. It does not replace strategy — it does the checking that no one has time to do every hour across 50 campaigns. ## You Are Running the Same Creatives for Months Creative fatigue quietly erodes Telegram Ads performance: the people in your channels have already seen the text, and fewer of them click. We have no measured decay curve — no benchmark of CTR by creative age — so the schedule below is our working rule of thumb, not data: Working rule of thumb, not a measurement. Check your own CTR by week in analytics | Creative Age | Recommended Action | | --- | --- | | Week 1–2 | Monitor, optimize CPM | | Week 3–4 | Begin testing variations | | Week 5–8 | Rotate creatives, refresh copy | | Week 9–12 | Replace creatives entirely | | 12+ weeks | Treat the creative as spent unless your own CTR says otherwise | If your campaigns have been running the same text for 8+ weeks, compare this week's CTR with the launch week. Whatever CTR you lost translates directly into higher CPA — you are paying the same CPM for fewer clicks and conversions. The challenge for DIY advertisers is not knowing *that* they need fresh creatives — it is producing them. Writing effective ad copy for Telegram Ads requires understanding what passes moderation in your niche, what tone resonates with each target channel's audience, and what calls-to-action drive clicks in a short sponsored message. Doing this for 30+ campaigns every few weeks is a significant creative workload. **What the tooling does:** AI text generation in the panel produces up to 25 text variants in one click, which takes the blank page out of the job. We publish no measured CTR or CPA effect of refreshing creatives more often — test it on your own campaigns. ## You Do Not Know Which Channels Actually Convert This is an attribution gap that is easy to miss. You know your overall cost-per-join or cost-per-click. But do you know which of your 30 target channels are actually driving conversions, and which are consuming budget while delivering low-quality traffic? Since August 2026 TON, Stars and Euro cabinets share one targeting form: countries, languages, topics, devices, or specific channels, bots and search. If you target specific channels, the channel list *is* your targeting strategy, and a weak channel in it is the equivalent of a wasted keyword in Google Ads. The problem is that the native Ads Manager reports per campaign: impressions, clicks, and "actions", which stop at the channel join or bot start. Understanding which channels drive subscribers who stay, engage, and convert requires tracking and analysis that you have to set up yourself. ### What Channel Quality Analysis Looks Like Four things make channel quality visible, and all of them can be set up in the panel: - **One campaign per channel.** Split a channel list so that each campaign targets one channel — the bulk builder creates them in one pass — and per-campaign statistics become per-channel statistics. - **Postbacks.** Send leads, registrations and purchases back to the panel, so cost per lead and cost per sale sit next to spend for every campaign, and for every channel if you split them. - **A unique invite link per ad.** With the panel's bot added as an admin of your channel, every ad gets its own invitation link, so each join carries the campaign that brought it. - **Hourly analytics per campaign.** Hourly snapshots show when each campaign spends and when it gets its clicks — on your own data, since we publish no hour-of-day benchmark. **The hidden cost of bad channels:** We have no measured figure for how much budget weak channels absorb in a typical account — it depends on your list. The reasoning is simple: every channel that spends without converting raises your average CPA, and you cannot cut it until you can see it. ## You Have Hit a Budget Ceiling You Cannot Break Through This is the most frustrating sign because it feels counterintuitive. You have the budget to spend more. Your boss or your business plan says you should be spending $15,000/month. But every time you try to scale past $7,000, your CPA spikes and ROI collapses. So you pull back to the comfortable level and wonder what went wrong. Scaling Telegram Ads is not linear. Doubling your budget does not double your results. Here is why: - **Channel exhaustion.** Your top 10–15 performing channels have a finite audience. Increasing budget on saturated channels just raises your CPM without proportionally increasing conversions. - **Quality degradation.** To spend more, you need more channels. But the next tier of channels often converts worse or costs more. Without systematic channel scoring, you end up pouring money into underperforming inventory. - **Creative bottleneck.** More channels and more budget require more creative variations. If you are running the same 3–5 ad texts across an expanding channel list, creative fatigue accelerates. - **Multi-cabinet complexity.** Scaling often means using TON, Euro, and Stars cabinets simultaneously. Each has its own currency, moderation and minimum bids. Managing this without automation is far more work than managing a single cabinet type. **What our data shows — and does not:** We publish no measured CPA difference between advertisers who scale with a managed service and those who scale alone. What our data does show is a correlation: TON accounts that have run 1,000 or more campaigns pay 0.69 TON per thousand impressions against 2.71 TON for accounts with fewer than ten, and 54–58% of the larger accounts run automation rules against 4% of the smallest (3 October 2026). Large accounts are different advertisers buying different countries, so this is not proof that automation or management causes the lower price. Scaling requires expertise, not just money. It requires knowing which new channels to add, how to stagger budget increases to avoid auction shocks, when to shift spend between cabinet types, and how to maintain creative freshness across an expanding campaign portfolio. This is where a managed service and the platform's tools are most useful. ## What to Do Next: Your Three Options If you recognize three or more of the signs above, it is time to change your approach. But that does not necessarily mean hiring an expensive agency tomorrow. You have three realistic paths forward, each suited to a different situation. #### Path 1: Keep DIY + Better Tools Best for: 1–2 signs, spend under $3K–$5K/mo, easy niches - Use automation rules and Auto CPM to handle bid changes around the clock - Use bulk creation for faster launches - Use AI text generation to combat creative fatigue - Use hourly analytics to find your best time slots - Cost: Free / Pro $129/mo / Agency $229/mo (platform fee; automation rules start on Pro) #### Path 2: Managed Service Best for: 3+ signs, spend above the $3,500–$4,500 break-even, crypto and other restricted niches included - A manager takes over strategy, ad texts, channel selection, moderation and daily optimization - Automation rules and Auto CPM do the routine around the clock; AI Recreate re-submits declined ads with a new text - You retain full dashboard access and visibility - Scale without the proportional time increase - Cost: $1,000/month + 10% of ad spend (20% in high-risk niches) #### Path 3: Traditional Agency Best for: custom creative production, or Telegram Ads as one channel in a larger media mix - Video production, brand strategy and creative concepts that the managed service does not cover - One team across several ad platforms - Ask for dashboard access and a month-to-month contract - Check their experience in your niche before signing - Cost: no public price list — ask for the total at your budget and compare it with the line above ### How to Evaluate Your Situation Count how many of the six signs apply to you right now: - **0–1 signs:** You are doing fine with DIY. Focus on adding automation tools to stay ahead of the curve. - **2–3 signs:** You are approaching the ceiling. Start with better tooling (Path 1) and work out whether a managed service (Path 2) would give back enough hours to justify its fee. - **4–5 signs:** You are past the ceiling. Run the arithmetic for a managed service (Path 2): your hours at your rate against $1,000/month + 10% of spend. We promise no result — the fee buys the time and the moderation work. - **6 signs:** Manual management is costing you both time and money. Change the approach now rather than after another month of the same numbers. ### The Transition Does Not Have to Be Abrupt Many advertisers worry about handing over control. That concern is valid. The best approach is incremental: 1. **Start with automation.** Turn on Auto CPM and automation rules. See the impact before committing to more. 2. **Agree the scope before you pay.** Settle with the manager which cabinets and campaigns are handed over, who signs off creatives and how often you get reports. 3. **Evaluate after 30 days.** Compare cost per lead or per sale, the share of ads approved and your own hours with the month before — on one conversion event agreed in advance. 4. **Expand or stay.** If the numbers are better, keep going. If not, you have risked one month's fee. ### Recognize 3+ signs? Talk to our team. We will analyze your current campaigns, identify the biggest optimization opportunities, and recommend the right path forward — whether that is better tooling, managed service, or staying DIY with specific improvements. [Chat on Telegram](https://t.me/adsly_pro) [Learn About Managed Service](/managed-service/) $1,000/month + 10% of ad spend (20% in high-risk niches). **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and every new Euro cabinet is a World account covering every available country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### How do I know if my Telegram Ads DIY approach is failing? Common signs include: rising CPA month over month despite optimization efforts, ads getting rejected repeatedly (especially in restricted niches like crypto or betting), spending 10+ hours per week on campaign management, running the same creatives for months without refresh, inability to identify which channels actually convert, and hitting a budget ceiling where spending more does not proportionally increase results. ### How much time should Telegram Ads management take per week? By our working estimate — not a measurement — 10–30 campaigns take 30–45 minutes a day with automation tools, about 3.5–5 hours a week, and 1–2 hours a day without them, or 7–14 hours a week. If you are spending more than 10 hours per week and managing fewer than 50 campaigns, your process likely has inefficiencies that a managed service or better tooling can solve. ### What is the difference between a managed service and an agency for Telegram Ads? A managed service like ADSLY Managed pairs a human media buyer with software tools. The buyer runs your campaigns day-to-day; the platform takes care of the repetitive work -- CPM bid automation, AI-generated ad text drafts, AI recreate for declined ads, and IF/THEN rules you approve. A traditional agency sells its account managers' hours and usually reports weekly or monthly. There is no reliable public price list for agencies, so compare the total fee at your budget: ours is $1,000/month + 10% of ad spend, 20% in high-risk niches, and you keep access to the dashboard. ### Can I use ADSLY tools for DIY and switch to managed service later? Yes. You can start with ADSLY's self-service platform (automation rules, AI text generation, bulk management) and move to the managed service when you hit scaling limits or need moderation expertise. Your campaigns, analytics history, and automation rules stay in the same panel, so nothing has to be rebuilt. ### What is the real cost of managing Telegram Ads myself? Beyond the platform fee, DIY management has hidden costs: your time (10 hours a week at $50/hour is $2,000 a month), the learning tax of the first month (we publish no measured figure for it; every 10% you overpay on a $5,000 budget is $500), hours lost to declined ads in restricted niches, and the opportunity cost of not scaling faster. From about $5,000 of monthly spend these hidden costs can exceed the fee of a managed service — $1,500 at that budget in a regular niche. ### Ready to break through the ceiling? Whether you start with better tools or go straight to managed service, ADSLY gives you the platform to scale Telegram Ads without scaling your workload. AI campaign creation, hourly analytics, automation rules, and expert support in every niche. [Start Free Trial](/login?tab=register) 3-day Pro trial. No credit card required. --- ## Adsly vs Adstat.pro: accounts, pricing and a practical comparison URL: https://adsly.pro/guides/adsly-vs-adstat/ Date: 2026-03-09 Tags: Comparison Adsly Pro Panel and Adstat.pro compared on what each publishes: access, price, automation speed, competitor ad search, conversion tracking and ad labelling. Adstat facts come from its own pages, opened on 3 October 2026 and linked; where they are silent, we say so. Adsly and Adstat.pro are both panels that sit on top of Telegram Ads, and each belongs to a company that also opens ad accounts: Adsly opens them itself, and Adstat.pro was built by the reseller Magnetto.pro. This page is written by Adsly, so it follows one rule: every statement about Adstat comes from Adstat's or Magnetto's own pages as we opened them on 3 October 2026, and is linked. Where those pages are silent, the table says "not stated", which does not mean "no". ## Adsly vs Adstat.pro at a glance The two differ most in how you get access and in how fast the automation reacts. Adstat.pro charges no subscription and gives permanent access to accounts opened through Magnetto.pro or its partner agencies; Adsly Pro Panel is a flat subscription for an account opened anywhere. Adstat's strategies can be checked every 10 minutes; Pro Panel's rules run once an hour. | | Adsly Pro Panel | Adstat.pro (as of 3 October 2026) | | --- | --- | --- | | **What it is** | A web panel at app.adsly.pro for the Telegram Ads accounts you connect; Adsly also opens Euro and TON accounts | "A platform for automation and analytics" for Telegram Ads; Magnetto.pro says it created the service | | **How you get access** | Sign up yourself: Free plan, 3 days of Pro, then a subscription; included at no charge with every account Adsly opens | Sign up yourself; access is permanent for an account opened through Magnetto.pro or its partner agencies and lasts 14 days for any other | | **Price of the tool** | Free $0 (up to 10 campaigns); Pro $129/month with 3 accounts; Agency $229/month with 10 accounts; extra account slot $19/month | No subscription; a service fee "customized based on your total budget"; €500 minimum deposit | | **Account types** | Euro, TON and Stars accounts, plus accounts sourced through Adstat | Euro accounts; TON accounts appear in its docs; Stars not stated | | **Automation** | Rules checked hourly; AutoCPM driven by ad visibility; Recreate and AI Recreate for declined ads | Strategies on 10 metrics with AND/OR logic, checked as often as every 10 minutes, up to 8 scenarios per campaign | | **Statistics** | Hourly; export to CSV, PDF and Excel | Down to 5-minute steps; file export | | **AI ad texts** | Up to 25 texts per click | Not stated | | **Competitor ad search (spy)** | No | Yes, built in | | **Conversion tracking** | Inbound postbacks from your tracker; an invite link per ad | A pixel with events; Yandex Metrica integration; an invite link per ad | | **Ad labelling for Russia (ERID)** | No | Automated | | **Review before launch** | Not a panel feature | Its specialists review the channel and creatives before launch | | **Team access** | Manager or Viewer per account, 3 seats per account slot (Agency plan) | Not stated | | **API** | Read-only reporting API, keys issued on request | Not stated | | **Languages** | Interface in English and Russian | Site and help pages in English and Russian | Sources: [adstat.pro](https://adstat.pro/), its [strategies page](https://adstat.pro/strategy/), the Adstat help pages [About Adstat.Pro](https://help.adstat.pro/en/getting-started/about-adstat-pro), [connection guide](https://help.adstat.pro/en/getting-started/instruction), [Ads](https://help.adstat.pro/en/features/ads/), [Pixel & Events](https://help.adstat.pro/en/features/pixel-events), [Yandex Metrica](https://help.adstat.pro/en/features/yandex-metrica/) and [Invite Links](https://help.adstat.pro/en/features/invite-links/), and [magnetto.pro](https://magnetto.pro/service/telegram-ads/). ## Where Adstat.pro is ahead Adstat publishes six things that Adsly Pro Panel either lacks or does more slowly. If one of them decides the matter for you, Adstat is the better tool. - **Reaction speed.** Its [strategies](https://adstat.pro/strategy/) check conditions as often as every 10 minutes, and its statistics go down to 5-minute steps. Pro Panel's rules, AutoCPM and analytics all run on an hourly cycle. - **Competitor ad search.** The built-in [spy service](https://help.adstat.pro/en/getting-started/about-adstat-pro) shows a competitor's ad text, run period, advertiser information, impression volume and placement channels. Pro Panel has no competitor ad search. - **A website pixel and Yandex Metrica.** Adstat has a [pixel with events](https://help.adstat.pro/en/features/pixel-events) and reads goals from [Yandex Metrica](https://help.adstat.pro/en/features/yandex-metrica/). Pro Panel has no pixel: conversions arrive as postbacks from your tracker. - **Ad labelling for Russia.** Adstat lists automated ad labelling and bulk assignment of KKTU codes. Pro Panel does not label ads. - **No subscription.** If your account was opened through Magnetto.pro or one of its partners, the tool costs nothing beyond the service fee on top-ups. - **Review before launch.** Its homepage promises an expert review of your channel and creatives before launch, and a full refund if your industry turns out to be prohibited. ## Where Adsly Pro Panel fits better Pro Panel is the better fit when the account was not opened through Magnetto.pro, when you run more than one account type, or when declined ads are your daily problem. - **Accounts opened anywhere.** Adstat's [connection guide](https://help.adstat.pro/en/getting-started/instruction) gives an account opened elsewhere 14 days of access. Pro Panel is a subscription that does not depend on who opened the account, and it also connects accounts sourced through Adstat. - **Stars next to Euro and TON.** Pro Panel connects all three account types under one login. The Adstat pages we opened do not mention Stars accounts, so ask before you rely on it. - **Declined ads.** Recreate re-creates a declined ad every hour until it is approved; AI Recreate does it with a new text each time. We publish no recovery percentage for it. - **AutoCPM by visibility.** Every hour it checks whether your ad is actually shown in the channels and bots it targets, lowers the bid by 10% when the ad is visible in most of them and raises it by 10% when it is not. - **AI texts and A/B tests.** Up to 25 ad texts in one click; text and media variants are grouped into one test, and you pick the winner. - **A price fixed in advance.** $129 or $229 a month whatever you spend on ads, with 10%, 20% or 30% off when you pay for 3, 6 or 12 months, and a Free plan for up to 10 campaigns. - **Team roles.** On the Agency plan each teammate is a Manager or a Viewer on each account, with 3 seats per account slot. ## What each one costs Adstat's tool has no subscription, and its [homepage](https://adstat.pro/) does not publish the fee itself: it says the service fee is "customized based on your total budget" and that the minimum deposit is €500. Magnetto.pro, which built Adstat, [publishes its own commission](https://magnetto.pro/service/telegram-ads/) on top-ups — 15% as standard, 20% for real estate, 28% for education and 33% for crypto, with 22% VAT in its calculator — and includes Adstat access. Whether the same rates apply when you start on adstat.pro is not stated. Adsly charges for two separate things. Pro Panel on its own is a subscription: Free, $129 or $229 a month, with 3 days of Pro at sign-up. If Adsly opens the account, Pro Panel is included and you pay a commission on the top-up instead: 30% in every niche and country. That means €500 + €150 = €650 for an ordinary business or forex, and €1,000 + €300 = €1,300 for crypto and stocks. In a standard niche Adsly is the more expensive way to open an account: 30% against the 15% Magnetto.pro publishes. For crypto it is the cheaper one: 30% against Magnetto.pro's 33%. What the difference buys is no KYC and no documents, payment in any cryptocurrency, a World account for every available country, and high-risk niches that a standard reseller publishes no terms for. Opening an account does not approve any ad: every ad still goes through Telegram's moderation. ## What Adstat's pages do not say We looked for four things on the pages listed above and did not find them. None of them means "no", so ask Adstat before you decide. - The size of the service fee for a given budget. - Whether a Stars account can be connected. - Whether teammates can get separate roles or read-only access. - Whether there is an API for exporting your data. ## Which one to choose Choose by where your account comes from and by how fast your campaigns move. Each row names the tool whose published terms fit that situation. | Your situation | Better fit | Why | | --- | --- | --- | | **Account opened through Magnetto.pro or its partners** | Adstat.pro | Permanent access with no subscription | | **Bids must react faster than once an hour** | Adstat.pro | Strategies checked as often as every 10 minutes | | **Competitor ad search or a website pixel** | Adstat.pro | Both are built in | | **Ads to Russia that need labelling** | Adstat.pro | Automated labelling | | **Account opened with another seller** | Adsly Pro Panel | A subscription that is not tied to the seller | | **Euro, TON and Stars side by side** | Adsly Pro Panel | One login for all three types | | **Declined ads re-submitted by hand** | Adsly Pro Panel | Recreate and AI Recreate | | **No documents, payment in crypto** | Adsly | Accounts are opened without KYC | Before you move every account, run the same limited test in both tools: connect an account, change a bid, set a rule, read its history and export conversions. Use one agreed conversion event, one reporting currency and the same attribution window; a click, a bot start, a registration and a first deposit are different outcomes. ## Frequently Asked Questions ### Is Adstat.pro free? Adstat's homepage says there are no subscriptions: you pay a service fee "customized based on your total budget", with a €500 minimum deposit (3 October 2026). Access is permanent for accounts opened through Magnetto.pro or its partner agencies and lasts 14 days for accounts opened elsewhere. ### Can I use Adstat.pro with an account opened elsewhere? For 14 days, according to Adstat's connection guide. Permanent access is for accounts opened through Magnetto.pro or its partner agencies. Adsly Pro Panel is a separate subscription and works with accounts opened anywhere. ### Which reacts faster, Adstat or Adsly Pro Panel? Adstat. Its strategies can be checked as often as every 10 minutes and its statistics go down to 5-minute steps. Adsly Pro Panel runs its rules, AutoCPM and Recreate once an hour. ### Does Adsly Pro Panel have a spy tool or ad labelling? No. Pro Panel has no competitor ad search, no automatic ad labelling for Russia and no website pixel. Adstat publishes all three. ### How much does Adsly Pro Panel cost? Free for up to 10 campaigns; Pro is $129 a month with 3 accounts and Agency is $229 a month with 10 accounts; an extra account slot is $19 a month. Every new sign-up gets 3 days of Pro, and the panel is included with any account Adsly opens. ## Sources and next steps Everything about Adstat on this page was read on the linked pages on 3 October 2026. Terms change, so confirm them with Adstat before you pay. - [Choose your niche. See the starting cost.](/cabinet/#cabinet-starting-prices) - [Explore Pro Panel](/platform/) - [Best Adstat alternatives](/guides/adstat-alternatives/) - [Adsly vs all competitors](/guides/adsly-vs-all-competitors/) - [See campaign evidence](/case-studies/) - [Read the agreement (EN)](/terms/) - [Discuss your project](https://t.me/adsly_pro) --- ## ADSLY vs Native Telegram Ads: Do You Need a Management Tool? URL: https://adsly.pro/guides/adsly-vs-native-telegram-ads/ Date: 2026-03-09 Tags: Comparison Compare ADSLY vs native Telegram Ads. What you miss: bulk editing, automation rules, hourly analytics, AI optimization, multi-account. The native Telegram Ads manager at ads.telegram.org provides basic campaign creation and reporting but lacks bulk operations, automation rules, AI optimization, and multi-account management. ADSLY adds mass editing of 100+ campaigns, IF/THEN automation rules, AI-powered campaign creation and text generation, hourly analytics, A/B testing, and team collaboration — essential for advertisers spending $1,000+ monthly. The official Telegram Ads platform lets you create campaigns directly -- and for a single campaign with a small budget, it works fine. But as your ad spend grows and you manage more campaigns across multiple cabinets, the limitations become clear. This guide compares the native Telegram Ads interface with ADSLY to help you understand when a management tool becomes essential. *Last updated: March 2026* ## What the Native Telegram Ads Interface Offers Telegram's built-in ads platform provides the fundamentals: you can create campaigns, set CPM bids, define budgets, choose targeting (channels, bots and search, or users by country, language and topic — the same form on Euro, TON and Stars since 22 August 2026), and view basic performance metrics like views, clicks, and spend. For advertisers running a handful of campaigns in a single cabinet, this may be sufficient. The interface is straightforward, and there are no additional costs beyond your ad spend. However, the native platform was designed for simplicity, not scale. It lacks several features that become critical once you move beyond basic campaign management. ## Feature Comparison Table | Capability | Native Telegram Ads | ADSLY | | --- | --- | --- | | **Create campaigns** | Yes (one at a time) | Yes (single + bulk + AI-assisted) | | **Bulk edit CPM / budget / status** | No | Yes (100+ campaigns at once) | | **Campaign groups** | No | Yes (with color tags and aggregated stats) | | **Automation rules** | No | Yes (7 metrics, 6 actions, time-based) | | **Hourly analytics** | No | Yes (charts by hour and day) | | **Period comparison** | No | Yes | | **Multi-cabinet dashboard** | No (one cabinet at a time) | Yes (all cabinets in one view) | | **TON cabinets** | Yes | Yes | | **Euro cabinets** | Yes | Yes | | **Stars cabinets** | Yes | Yes | | **AI campaign creation** | No | Yes | | **AI text generation** | No | Yes (unique text per channel) | | **AI recreate declined ads** | No | Yes | | **CPM Optimization** | No | Yes | | **AI channel recommendations** | No | Yes (ML-based) | | **Inline CPM / budget editing** | No (separate edit screen) | Yes (edit directly in table) | | **Campaign duplication** | No | Yes (one-click duplicate) | | **Agency panel (RBAC)** | No | Yes (invite users, assign permissions per cabinet) | | **Telegram Bot / WebApp** | No | Yes | | **Export analytics** | No | Yes | | **Cost** | Free (ad spend only) | SaaS subscription (3-day free Pro trial) | ## The Limitations of Native Telegram Ads ### No bulk editing In the native interface, every change requires editing campaigns individually. If you need to pause 50 campaigns, adjust CPM on 30 others, or increase budgets across a group -- you do it one by one. At scale, this becomes hours of repetitive manual work. ADSLY lets you select multiple campaigns and apply changes in bulk: update CPM, adjust budgets, change statuses, or assign groups -- all at once across 100+ campaigns. ### No automation rules The native platform has no way to set conditional rules. You cannot automatically pause a campaign when CPC exceeds a threshold, increase CPM when CTR drops, or add budget when a campaign is performing well. Every optimization decision requires you to be logged in, watching metrics, and making manual adjustments. ADSLY offers automation rules with 7 metrics (views, clicks, CTR, spent, CPC, CPA, budget), 6 actions (pause, activate, set/increase/decrease CPM, add budget), and time-based triggers (last 1 hour, 24 hours, or all time). Rules can apply to individual campaigns, campaign groups, or globally across an account. ### No hourly analytics Telegram's native reporting shows aggregate numbers. You can see total views, clicks, and spend, but you cannot break performance down by hour. This means you cannot identify which times of day your campaigns perform best, when CPM spikes occur, or when your audience is most active. ADSLY collects hourly statistics and displays them in visual charts. You can compare performance across days and hours, identify patterns, and make data-driven scheduling decisions. ### One cabinet at a time If you manage multiple Telegram Ads cabinets -- which is common for agencies, media buyers, or advertisers with both TON and Euro accounts -- the native interface forces you to switch between them individually. There is no unified view across cabinets. ADSLY displays all campaigns from all connected cabinets in a single table. You can filter by cabinet, group campaigns across different accounts, and see aggregated analytics for your entire advertising operation. ### No campaign groups The native platform treats each campaign as an independent unit. There is no way to group related campaigns together, view aggregated performance for a set of campaigns, or apply bulk actions to a group. ADSLY supports campaign groups with color-coded tags and aggregated statistics. You can group campaigns by product, target audience, creative type, or any other criteria that makes sense for your workflow. ## When the Native Interface Is Enough The native Telegram Ads interface works well in specific scenarios: - **Testing the waters:** Running your first 1-3 campaigns to understand how Telegram Ads works - **Small budgets:** Managing a single cabinet with under 10 active campaigns - **Simple goals:** Promoting a single channel with a fixed budget and no need for optimization - **No time pressure:** When you have the time to check and adjust campaigns manually every few hours ## When You Need a Management Tool The tipping point usually comes when one or more of these apply: - **More than 10 active campaigns:** Manual management becomes a time sink - **Multiple cabinets:** Switching between TON, Euro, or Stars cabinets constantly wastes time - **Performance optimization:** You want to adjust CPM bids based on hourly data, not guesswork - **Automation needs:** You want campaigns to pause or adjust automatically based on performance - **Team collaboration:** Multiple people need access with different permission levels - **AI assistance:** You want help with ad text creation, channel selection, or campaign strategy - **Declined campaigns:** You frequently deal with moderation rejections and need automated resubmission ## What AI Adds to Campaign Management Beyond the operational improvements (bulk editing, automation, analytics), ADSLY introduces AI capabilities that fundamentally change how campaigns are managed: **AI Generate Texts** (a manual tool in the campaign creator) produces up to 25 ad text variants in one click, trained on real approved ads. You review and pick what to launch -- the tool writes the drafts, you stay in control. **IF/THEN rules + AI Recreate** help with cabinet operations. Rules you define (IF CPM > $5 for 3h THEN pause) run against your cabinets. AI Recreate is an opt-in per-campaign toggle that rewrites an ad text and resubmits it when moderation declines it, until it passes. You keep oversight; the tools handle the repetitive work. **CPM Optimization** continuously adjusts your bids based on real-time performance data, optimizing for your target metrics rather than using static bids that may overpay during low-competition hours or underbid during peak times. None of these capabilities exist in the native Telegram Ads interface, and they represent the most significant productivity difference between managing campaigns manually and using a dedicated platform. ## Conclusion The native Telegram Ads interface is a solid starting point for small-scale advertising. It is free, straightforward, and functional for basic campaign management. But it was not designed for scale, optimization, or automation. Once you move beyond a handful of campaigns in a single cabinet, a management tool like ADSLY pays for itself through time savings, better performance data, and automated optimization. The addition of AI capabilities -- particularly automation rules and CPM optimization -- creates a fundamentally different experience compared to manual campaign management. ADSLY offers a 3-day free Pro trial after registration, so you can evaluate the full feature set before committing to a subscription. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Why would I use ADSLY instead of the native Telegram Ads interface? The native Telegram Ads interface handles one cabinet at a time and lacks bulk editing, automation rules, hourly analytics, campaign groups, and AI features. ADSLY adds all of these on top of the native platform, letting you manage multiple cabinets from one dashboard, automate repetitive tasks, and use AI to create and optimize campaigns. ### Can I still use native Telegram Ads alongside ADSLY? Yes. ADSLY connects to your existing Telegram Ads cabinets via token. You can continue using the native interface at any time. Changes made in either place are synchronized. ### Does ADSLY work with TON, Euro, and Stars cabinets? Yes. ADSLY supports all three Telegram Ads cabinet types -- TON, Euro, and Stars -- in a single unified dashboard. The native interface requires you to manage each cabinet separately. ### What are ADSLY automation tools? ADSLY's automation suite fully manages your Telegram Ads cabinet. It adjusts CPM bids based on performance, pauses underperforming ads, recreates declined campaigns with new text, and launches new campaigns -- all without manual intervention. These automation features do not exist in the native Telegram Ads interface. ### Is ADSLY free to try? Yes. ADSLY offers 3 days of free Pro access after registration, so you can test all features including AI capabilities, automation rules, and analytics before choosing a plan. --- ## Telegram Ads Benchmark Report 2026 URL: https://adsly.pro/guides/telegram-ads-benchmark-report-2026/ Date: 2026-03-09 Tags: Research Telegram Ads benchmarks measured on our own accounts: 357,827 campaigns, 1.13B impressions. CPM and CTR by account type, country and vertical, cost per click by destination, approval rates and review time. Every figure dated and kept in its own currency. Every number in this report comes from campaigns that ran on accounts we operate, counted in our own database. Nothing here is an industry estimate, and nothing is converted between currencies. Where we have no measurement, the report says so. **Measured:** 3 October 2026 unless a table says otherwise · **Base:** 357,827 campaigns with real spend · 381 accounts · 1.13B impressions ## 1. The base, and why there are three currencies Telegram Ads bills each account in its own currency: Euro accounts in euros, TON accounts in TON, Stars accounts in Stars. Spend on our accounts to date is €773k on Euro accounts, 774k TON on TON accounts and 4.1M Stars on Stars accounts. Those are three separate totals. Adding them up, or converting one into another at a day's exchange rate, would turn a measurement into a guess — an earlier version of this report did exactly that, and it is corrected here. ## 2. By account type All campaigns with spend, each account type in its own currency. | Account type | Campaigns | Accounts | Impressions | CPM | CTR | | --- | --- | --- | --- | --- | --- | | TON | 239,690 | 262 | 862.5M | 0.90 TON | 2.18% | | Euro | 113,149 | 106 | 261.4M | €2.97 | 0.85% | | Stars | 4,988 | 13 | 10.4M | 395 Stars | 3.08% | CTR leaves out campaigns that report more clicks than views or a CTR above 25%; CPM uses everything. Compare CPM within a row's own currency, not across rows. The Euro row is mostly Russia — our largest Euro market and one TON accounts cannot serve — so its lower CTR reflects that market as much as the account type. ## 3. By country Campaigns targeted at a single country. Euro accounts: | Country | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Uzbekistan | €0.20 | 0.90% | €0.023 | 6.4M | | India | €0.25 | 1.12% | €0.022 | 17.3M | | UAE | €1.42 | 1.36% | €0.104 | 295k | | Brazil | €2.22 | 1.64% | €0.136 | 4.7M | | Russia | €2.68 | 0.65% | €0.415 | 163.0M | | Turkey | €2.92 | 0.87% | €0.337 | 874k | TON accounts, 22 August–3 October 2026, prices in TON: | Country | CPM, TON | CTR | Cost per click, TON | Impressions | | --- | --- | --- | --- | --- | | Britain | 0.27 | 3.03% | 0.009 | 2.6M | | Germany | 0.27 | 2.86% | 0.010 | 5.5M | | USA | 0.39 | 1.97% | 0.020 | 14.8M | | India | 0.42 | 1.77% | 0.024 | 12.0M | | Saudi Arabia | 1.21 | 1.26% | 0.097 | 6.0M | | UAE | 3.79 | 2.65% | 0.143 | 2.7M | Our Euro accounts have not run single-country campaigns in Western Europe or North America, so there is no euro price to quote for them. Full tables for both account types are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## 4. By vertical Self-service Euro accounts, all countries blended. A thinner base than the country tables, so read the impressions column. | Vertical | CPM | CTR | Cost per click | Impressions | | --- | --- | --- | --- | --- | | Binary options | €1.41 | 0.38% | €0.374 | 1.35M | | Forex | €1.88 | 1.89% | €0.102 | 418k | | Crypto | €1.91 | 0.53% | €0.358 | 821k | | Gambling | €2.55 | 13.19% | €0.019 | 175k | | VPN | €2.61 | 1.06% | €0.246 | 203k | Treat the gambling click-through with caution: 13% on 175k impressions is high even after impossible click rates are removed. We do not publish figures for other verticals — education, eCommerce, SaaS, dating, news — because we cannot separate them reliably in our data. ## 5. Cost per click by destination Euro accounts, September 2026, grouped by what the campaign promoted. | Destination | CPM | CTR | Cost per click | Impressions | Accounts | | --- | --- | --- | --- | --- | --- | | Mini App | €1.50 | 4.00% | €0.038 | 1.1M | 6 | | Website | €1.84 | 0.69% | €0.266 | 1.9M | 8 | | Channel | €2.92 | 0.82% | €0.355 | 252M | 90 | | Bot | €5.29 | 2.36% | €0.223 | 6.0M | 37 | The channel row stands on 252M impressions; the Mini App row on six accounts. Read it as a direction. ## 6. Moderation: approval and speed Share of reviewed ads that end up approved, by final status, all campaigns that reached a verdict: | Account type | Approved | Verdicts | Accounts | | --- | --- | --- | --- | | Stars | 99.9% | 26,584 | 16 | | Euro | 95.6% | 111,903 | 93 | | TON | 86.8% | 160,772 | 308 | How long review takes, from hourly status snapshots of 13,199 campaigns created between 7 and 27 September 2026: | Account type | Decided within 1 hour | Within 3 hours | | --- | --- | --- | | Stars | 85.6% | 100% | | TON | 86.5% | 99.9% | | Euro | 84.6% | 98.5% | The claim that Euro moderation takes 12 to 48 hours does not hold on our accounts, and submitting in Moscow business hours made no difference. Details are in the [declined ads guide](/guides/telegram-ads-declined-fix/). ## 7. By account size Accounts grouped by how many campaigns they have run. CPM in the account's currency. | Campaigns per account | TON: CPM | TON: CTR | TON: use automation rules | Euro: CPM | Euro: CTR | Euro: use automation rules | | --- | --- | --- | --- | --- | --- | --- | | 1–9 | 2.71 TON | 6.19% | 4% | €4.37 | 2.75% | 0% | | 10–49 | 3.07 TON | 4.07% | 10% | €2.03 | 1.43% | 7% | | 50–199 | 2.20 TON | 3.36% | 38% | €0.77 | 1.34% | 29% | | 200–999 | 0.92 TON | 2.47% | 58% | €2.96 | 0.94% | 34% | | 1,000+ | 0.69 TON | 1.90% | 54% | €3.20 | 0.78% | 77% | On TON, accounts with 1,000 or more campaigns pay about a quarter of what the smallest accounts pay per thousand impressions, and carry 67% of all TON impressions. On Euro the pattern is not monotonic, because the largest accounts buy mostly Russia. This is a correlation, not a cause: large accounts are different advertisers in different countries, and most of them also run automation rules. ## 8. What we do not measure - **Best hours and days to run.** Our snapshots record status and totals per hour, not a reliable hour-of-day performance split, so this report has no heat map. - **Cost per deposit, sale or lead.** Telegram's "actions" are channel joins and bot starts. What happens after depends on your funnel; measure it with postbacks. - **Per-niche prices inside one country.** The base is too thin to split honestly. - **Growth rates by account type.** We do not publish adoption percentages. ## Method - Campaigns with spend above zero and at least one impression. - CTR and cost per click exclude campaigns reporting more clicks than views or a CTR above 25%; CPM uses the full base. - Country tables use campaigns targeted at exactly one country. - Euro figures come only from accounts billed in euros; TON and Stars figures stay in TON and Stars. - Rows that rest on a single account are left out or marked. ## Frequently Asked Questions ### What is the average CPM for Telegram Ads? On our accounts: €2.97 on Euro accounts, 0.90 TON on TON accounts and 395 Stars on Stars accounts. They are three currencies and are not comparable across each other; the country you target moves the price more than the account type. ### What is a good CTR on Telegram Ads? Our averages are 0.85% on Euro accounts, 2.18% on TON and 3.08% on Stars. Percentiles by account type are in the [CTR and CPM benchmarks guide](/guides/telegram-ads-benchmarks-ctr-cpm-2026/). ### Which account type gets ads approved most often? Stars 99.9%, Euro 95.6%, TON 86.8% of reviewed ads end up approved on our accounts. ### How long does moderation take? Over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours, on every account type. ### How often is this report updated? Each table carries its measurement date. The figures are recomputed from our platform database, not estimated; this version was measured on 3 October 2026. --- ## Best Telegram Ads Management Tools Compared (2026) URL: https://adsly.pro/guides/telegram-ads-management-tools-compared/ Date: 2026-03-09 Tags: Comparison Telegram Ads management tools in 2026: ADSLY Pro Panel, Adstat.pro, TgBooster, eLama and the native interface. What each one publishes about itself, checked on 3 October 2026, with sources. The main tools for managing Telegram Ads in 2026 are ADSLY Pro Panel (a subscription web panel for Euro, TON and Stars accounts, with a rules engine, AutoCPM and automatic re-creation of declined ads), Adstat.pro (strategies checked as often as every 10 minutes, a spy service and a pixel, from the seller Magnetto.pro), TgBooster (analytics and a bidder through a browser extension), eLama's TG Nastroy (for accounts opened through eLama) and Telegram's own interface. They differ less in feature lists than in how you get access: by subscription, or as part of opening an account with a particular seller. Telegram has over 1 billion monthly active users (Pavel Durov, March 2025), and its ad platform runs on three account types, Euro, TON and Stars, which have shared one targeting form since 22 August 2026. As the platform has grown, so has the set of third-party tools built on top of it. This guide compares five options. For the four we do not make, every statement comes from the provider's own public site as we opened it on 3 October 2026, with the source linked; where a site says nothing, we say so instead of guessing. For our own product, the source is the product. *Last updated: 4 October 2026* ## The Comparison Table | | ADSLY Pro Panel | Adstat.pro | TgBooster | eLama (TG Nastroy) | | --- | --- | --- | --- | --- | | **What it is** | Subscription web panel for the accounts you connect | Automation and analytics platform, a product of the seller Magnetto.pro | Online analytics and management service that works through its own browser extension | Automation tool inside an eLama account | | **How you get it** | Sign up: Free plan, 3 days of Pro, then $129 or $229 a month | Permanent for an account opened through Magnetto.pro or its partners, 14 days for any other | 7 days free after registration, then a paid plan | With a Telegram Ads account opened through eLama | | **Account types** | Euro, TON, Stars | Euro and TON accounts appear in its docs | Not stated | Euro-billed accounts opened through eLama | | **Automation** | Rules engine, AutoCPM, Recreate, all on an hourly cycle | Strategies on 10 metrics, checked as often as every 10 minutes | Bidder that changes budgets and CPM | Auto-rules and a bid manager | | **Bulk work** | Bulk create, bulk edit, up to 100 copies of a campaign | Bulk status, budget and labelling actions, copying, templates | Bulk ad creation, grouping into campaigns | Bulk create, edit, copy and stop | | **Statistics** | Hourly snapshots, export to CSV, PDF and Excel | Down to 5-minute steps, file export | Automatic export of impressions, joins and spend | Loaded every 5 minutes, in euro or roubles | | **Competitor ads (spy)** | No | Built-in spy service | Not stated; TgMaps is a separate spy service | Free access to TGMaps | | **Conversion data** | Incoming postbacks, an invite link per ad | Pixel and events, Yandex Metrica, invite links | Channel joins per ad | An invite link per ad | | **Ad labelling for Russia (ORD)** | No | Automated | Not stated | Automated | | **Site and docs language** | English, Russian | English, Russian | Russian | Russian | Sources: [adstat.pro](https://adstat.pro/) and [its documentation](https://help.adstat.pro/en/getting-started/about-adstat-pro), [tgbooster.ru](https://tgbooster.ru/), [eLama TG Nastroy](https://try.elama.ru/tgnastroy). The native interface is not in the table: it is the baseline the other four are built on, and it is described below. ## Platform Overviews ### ADSLY Pro Panel ADSLY Pro Panel is a web panel at app.adsly.pro for the Telegram Ads accounts you connect to it: Euro, TON and Stars, in any mix, under one login. It is sold as a subscription that is separate from the account itself, so an account opened anywhere can be connected. ADSLY also opens Euro and TON accounts, and those come with both Pro Panel and direct access on ads.telegram.org. Automation has three parts, and they do different jobs. The rules engine acts on conditions you set (views, clicks, CTR, CPC, CPM, CPA, spend, budget, and your own conversions received through postbacks) and can pause or activate a campaign, set or change its CPM, add or cut budget, or just notify you. AutoCPM checks every hour whether the ad is actually shown in the channels and bots it targets, and moves the bid by 10% accordingly. Recreate re-creates a declined ad every hour until it is approved; AI Recreate does the same with a new text each time. For volume work there is bulk creation (texts × links × channels, split by country, topic or device), bulk editing of CPM, budget, status and text, copying a campaign up to 100 times, A/B tests with a winner you pick, AI drafts of up to 25 ad texts per click, and hourly analytics per campaign, per account and across accounts. The Agency plan adds managers with read, edit, create or admin rights on specific accounts. The interface is in English and Russian. Plans: Free $0 (up to 10 campaigns), Pro $129 a month with 3 accounts, Agency $229 a month with 10 accounts, extra account slots $19 a month, and 3 days of Pro at sign-up. What it does not have: a spy tool for competitor ads, automatic ad labelling for the Russian market (ORD) and a website pixel. Conversions arrive through postbacks, and there is a read-only reporting API with keys issued on request. ### Adstat.pro (by Magnetto.pro) [Adstat.pro](https://adstat.pro/) calls itself "a platform for automation and analytics" for Telegram Ads and is listed among the products of [Magnetto.pro](https://magnetto.pro/), a Telegram Ads seller. Its [documentation](https://help.adstat.pro/en/getting-started/about-adstat-pro) is in English and Russian. The documentation lists ad lists with filtering, statistics with breakdowns and export, bulk operations, copying and templates, automated ad labelling, several ad accounts in one interface, strategies and a spy service. [Strategies](https://adstat.pro/strategy) are rules on 10 metrics that can be checked as often as every 10 minutes, with up to 8 scenarios per campaign. The spy section shows a competitor's ad text, run period, advertiser, impressions and placement channels. Conversions are tracked with a pixel and events, a Yandex Metrica integration and per-ad invite links, and statistics go down to 5-minute steps. Access depends on where the account was opened. According to the [connection guide](https://help.adstat.pro/en/getting-started/instruction), an account opened through Magnetto.pro or its partner agencies gets permanent access, and an account opened elsewhere gets 14 days. The homepage states a €500 minimum deposit and a service fee set by budget, with no subscription. ### TgBooster and TgMaps [TgBooster](https://tgbooster.ru/) describes itself as a simple online service for analytics and ad management in Telegram. It exports impressions, joins and spend from Telegram Ads automatically, groups ads into campaigns, creates ads in bulk across several target channels, breaks results down by text, channel and topic, and runs a bidder: for example, it can raise the budget of the ads with the best subscriber price or change CPM by your share of impressions in the targeted channels. Its FAQ says the service works with Telegram Ads through its own browser extension, gives 7 days of free access after registration and then asks you to pick a paid plan. The site and the public offer are in Russian. The site does not say which account types it supports. [TgMaps](https://tgmaps.ru/) is a separate site that presents itself as a free service for finding ad creatives in Telegram Ads: which creatives competitors use, for how long and in which channels. People often look for TgBooster under the name Clickise as well; we could not open a working Clickise site on 3 October 2026, so this guide says nothing about Clickise's own terms. ### eLama [eLama](https://elama.ru/) is a Russian platform that puts Yandex Direct, VK Ads, Telegram Ads, Avito and other ad systems, more than 30 by its own count, under one account, one balance and one set of closing documents. Its Telegram Ads tool is [TG Nastroy (TG Настрой)](https://try.elama.ru/tgnastroy). TG Nastroy offers bulk creation, launch, editing, copying and stopping of campaigns, ad grouping, metrics loaded from Telegram Ads every 5 minutes with spend in euro or roubles, auto-rules and a bid manager, automatic ad labelling, free access to the spy service TGMaps and the channel-picking tool Telemetr, a pre-moderation chat bot and status notifications. The [Telegram Ads page](https://try.elama.ru/telegram_ads) is in Russian and lists the account options and current fees; post-payment is offered to legal entities and sole proprietors from Russia. ### Native Telegram Ads The interface at ads.telegram.org is the one Telegram itself provides. It costs nothing beyond ad spend, and whatever account you hold, Euro, TON or Stars, is managed there. Every account ADSLY opens includes direct access to it. It has no rules engine and no view across several accounts: each account is its own login. It works for a few campaigns in a single account. For a detailed comparison, see our [ADSLY vs Native Telegram Ads guide](/guides/adsly-vs-native-telegram-ads/). ## How to Choose: Positioning Guide ### Best for rules, AutoCPM and re-creation of declined ads: ADSLY Pro Panel If your priority is to stop babysitting campaigns, Pro Panel gives you rules on platform metrics and on your own conversions, AutoCPM driven by visibility checks, automatic re-creation of declined ads and AI-drafted texts. These are operator tools you control, not autonomous automation that runs campaigns on its own. If you need bid changes more often than once an hour, look at Adstat.pro's 10-minute strategies. ### Best for teams working in English: ADSLY Pro Panel or Adstat.pro Both publish in English: Pro Panel has an English interface, and Adstat.pro has an English site and documentation. TgBooster's site and eLama's Telegram Ads pages are in Russian. ### Best for competitive intelligence: Adstat.pro, eLama or TgMaps Adstat.pro has a built-in spy section, eLama gives free access to TGMaps, and TgMaps can be used on its own. ADSLY Pro Panel has no spy tool. ### Best for accounts opened through Magnetto.pro: Adstat.pro If your account was opened through Magnetto.pro or one of its partner agencies, Adstat.pro access is permanent and brings strategies, a spy service, a pixel and automatic ad labelling. ### Best as an add-on to the native interface: TgBooster TgBooster connects through a browser extension and adds statistics export, grouping, bulk ad creation and a bidder. Ask which account types it supports before paying, because its site does not say. ### Best for advertisers already paying through eLama: eLama If Yandex Direct, VK Ads or Avito already run through eLama, Telegram Ads sits on the same balance and documents, and TG Nastroy is included for clients. ### Best for one account and a few campaigns: Native Telegram Ads For a first account and a handful of campaigns the native interface is free and sufficient. You can add a management tool later, when the volume of manual work justifies it. ### Best for a Stars account: ADSLY Pro Panel or the native interface A Stars account is not a general way to buy ads: only channel and bot owners can spend the Stars their channel or bot earned. On our accounts 99.9% of reviewed Stars ads were approved (3 October 2026). We do not open Stars accounts; if you already have one, Pro Panel connects it next to your Euro and TON accounts. On the pages we opened on 3 October 2026, none of the other three tools mentions Stars accounts. ### Best for crypto advertisers: choose the account first Crypto ads run on Euro and on TON accounts, so the first question is the account, not the tool. On our self-service Euro accounts the crypto vertical as a whole measured €1.91 CPM and 0.53% CTR over 821,000 impressions (3 October 2026). A Euro account for crypto starts from a €1,000 ad budget, can link to a website, and a declined ad can be escalated to a human through ADSLY. A TON account is funded in TON, has used the same country, language and topic targeting form as Euro since 22 August 2026, links only to Telegram destinations, and is not served in Russia, Ukraine, Israel and Palestine. Pro Panel manages both side by side. ## Summary The tools differ on four things: how you get access (a subscription, or an account opened with a specific seller), which account types they handle, how often their automation acts, and whether they include a spy service, a pixel or Russian ad labelling. Pro Panel is the choice when you run Euro, TON and Stars accounts together, want declined ads re-created automatically and prefer a flat subscription. Adstat.pro and eLama fit advertisers who open accounts with those sellers and need a spy service or Russian ad labelling. TgBooster extends the native interface. And the native interface remains a workable free start. Check the requirements that are specific to you (account types, language, how fast automation must react, where your account was opened) against the table above. **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### What is the best Telegram Ads management tool in 2026? It depends on how you work. ADSLY Pro Panel fits teams that run several account types, want rules and automatic re-creation of declined ads, and work in English or Russian. Adstat.pro fits accounts opened through Magnetto.pro, especially if you need a spy service and a pixel. eLama fits Russian businesses that already pay for other ad systems through it. TgBooster adds analytics and a bidder to the native interface, and the native interface is enough for a few campaigns. ### Which Telegram Ads tools support TON, Euro, and Stars accounts? ADSLY Pro Panel connects all three, and the native interface manages whichever account you log in to. Adstat.pro's documentation mentions Euro and TON accounts. eLama describes euro-billed accounts opened through it. TgBooster's site does not state account types. ### Do any Telegram Ads tools offer AI features? ADSLY Pro Panel has two: AI Generate Texts drafts up to 25 ad texts in one click, and AI Recreate re-submits a declined ad with a new text on each attempt. We publish no recovery percentage for it. The public pages of the other tools describe rule-based automation (strategies, bidders, auto-rules), not text generation. ### Are there any free Telegram Ads management tools? The native interface is free. ADSLY Pro Panel has a Free plan (up to 10 campaigns) and gives 3 days of Pro at sign-up. Adstat.pro has no subscription, but permanent access goes to accounts opened through Magnetto.pro or its partners. TgBooster is free for 7 days. eLama's TG Nastroy is free for eLama clients. ### Which Telegram Ads tools work in English? ADSLY Pro Panel has an English interface, Adstat.pro has an English site and documentation, and the native interface is available in English. TgBooster's site and eLama's Telegram Ads pages are in Russian. ## Open the right account for your campaign ADSLY also opens Euro and TON accounts, on its own entity and without KYC. Each one comes with Pro Panel and with direct access to the account on ads.telegram.org. - [Open a Euro account](/cabinet/) — a World account that can advertise in every available country, with the countries chosen in each campaign; every niche except pharma and CBD. Minimum ad budget €500 (€1,000 for crypto and stocks; €5,000 for nutra, dating & adult and binary options; gambling from €5,000 as a test launch on our infrastructure, or from €25,000 for an official gambling account). A regular-niche account costs €650 in total, commission included. - [Open a TON account](/ton-cabinet/) — funded in TON, with the same country, language and topic targeting form as Euro since 22 August 2026. Ads link to Telegram destinations only and are not served in Russia, Ukraine, Israel and Palestine. A regular-niche account costs €625 in total. - [TON vs Euro vs Stars comparison](/guides/ton-vs-euro-vs-stars-cabinet/) — side-by-side breakdown if you are still deciding. --- ## Telegram Ads Automation: Rules, Auto CPM, Recreate and Where AI Fits (2026) URL: https://adsly.pro/guides/ai-optimization-telegram/ Date: 2026-01-15 Tags: AI What is AI in Adsly Pro Panel and what is not. AI drafts up to 25 ad texts and rewrites declined ads (AI Recreate); Rules, Auto CPM and Recreate are rule-based. With measured context: approval by account type, review time, and how account size relates to automation. Most of what moves a Telegram Ads account in Adsly Pro Panel is not AI. It is rules you write yourself, a bid controller that moves in fixed steps, and a retry loop for declined ads. AI does two narrow jobs: it drafts ad texts, and it rewrites the text of an ad that moderation declined. "AI optimisation" is usually sold as one thing. It is five separate tools, and only two of them involve a language model. ## Which tool is which | Tool | AI? | What it does | Who decides | | --- | --- | --- | --- | | Rules | No | Runs your IF/THEN conditions on a schedule | You write every condition and action | | Auto CPM | No | Raises or lowers the bid in 10% steps, by whether the ad is visible on the channels and bots you target | Fixed logic inside limits | | Recreate | No | Re-submits a declined ad unchanged every hour until it is approved | A fixed loop you switch on per account | | AI text generation | Yes | Drafts up to 25 ad texts from the destination you promote | You choose which drafts to launch | | AI Recreate | Yes | The same hourly loop as Recreate, with a newly written text on each attempt | You switch it on per account | Nothing in this table chooses your product, your audience or your budget. The platform executes; you decide. ## AI text generation: drafts, not decisions In the campaign form, one click returns up to 25 ad texts. The generator reads the destination you are promoting — a channel, a bot, a Mini App or a website — and writes in that destination's language, inside Telegram's limit of 160 characters. Three habits make it useful. **Give it a real destination.** The drafts are built from what the destination says about itself. Telegram's [ad guidelines](https://ads.telegram.org/guidelines) already require a promoted channel or bot to have a profile image and a complete description; fill those in before you generate. **Check every draft against the destination.** Moderation reviews where the ad leads as well as what it says. A text that promises something the page does not deliver gets declined, whoever wrote it. **Do not expect a softer text to change the product.** If the category is prohibited by Telegram's guidelines, no draft makes it approvable. Drafts become campaigns through bulk creation: the form multiplies texts, links and targets, and shows the number of campaigns it is about to create before you confirm. ## Recreate and AI Recreate When moderation declines an ad, Recreate re-submits the same ad every hour until it is approved. AI Recreate runs the same loop, but each attempt goes out with a new AI-written text. The setting lives on the account and has three positions: Off, Standard and AI. Which one to use follows from why the ad was declined. A text that broke a rule — capitals, a superlative, a row of emoji — breaks it again unchanged, so for those the AI mode, or your own rewrite, is the sensible setting. A new text cannot fix a destination that does not match the ad or a category Telegram prohibits. We publish no recovery percentage for either mode: how many declined ads come back depends on why they were declined. On Euro accounts a borderline decline can also be escalated to a human through Adsly, which no loop replaces. The rules ads usually break are listed in the [declined ads guide](/guides/telegram-ads-declined-fix/). ## Rules: automation that is not AI A rule is a condition and an action, both written by you. - **Conditions** use platform metrics — views, clicks, actions, CTR, CVR, spend, CPC, CPA, CPM, budget — and, if you send postbacks, your own conversions: leads, purchases, revenue, profit, ROAS, cost per lead. - **The window** is set per condition: all time, or the last 1 to 168 hours. Conditions combine with "all" or "any". - **Actions**: pause, activate, set the CPM, raise or lower it by an amount or a percentage, add or reduce budget, or only notify. - **Scope**: one campaign, a group, a selection, or the whole account. A template can be rolled out to several accounts. Two design choices matter more than the feature list. No data is not zero: if an account sends no postbacks, a rule on ROAS stays silent instead of pausing everything. And limits hold: an automatic bid change cannot cross the account's CPM ceiling, and "raise the bid, but not above X" is a field in the rule. Presets fill the form for you, but nothing applies until you press save. More in the [automation rules guide](/guides/telegram-ads-automation-rules/). ## Auto CPM: a bid controller, not a model Once an hour, probes check whether your ad is actually shown on the channels and bots the campaign targets. Visible on most of them: the CPM goes down 10%. Not visible on most: it goes up 10%. A mixed picture: no change. The loop is cautious by design. A verdict needs at least a 60% majority across the campaign's channels. Two cycles in a row must agree before the bid moves. There is a three-hour cooldown between changes and a cap of six automatic changes a day per campaign. Bids stay inside fixed bounds: 0.1 to 10 on TON accounts, €1 to €10 on Euro, 50 to 1,000 on Stars. Auto CPM works only for campaigns that target specific channels or bots; with user or search targeting there is nothing to measure. It measures visibility, not profit, and it does not predict what a customer is worth. Rules leave the CPM alone on any campaign where Auto CPM is on. ## The measured context Three measurements from our own accounts put these tools in proportion. **Approval.** Of reviewed ads, 99.9% end up approved on Stars accounts, 95.6% on Euro and 86.8% on TON (all niches, 3 October 2026). So 13.2% of reviewed TON ads and 4.4% of Euro ads end up declined; that is the share Recreate works on. **Review time.** Over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours, most within the first hour, on Stars, TON and Euro alike. An hourly retry fits that rhythm. **Account size and automation, TON accounts.** Accounts grouped by how many campaigns they have run: | Campaigns per account | CPM, TON | CTR | Accounts using automation rules | | --- | --- | --- | --- | | 1–9 | 2.71 | 6.19% | 4% | | 10–49 | 3.07 | 4.07% | 10% | | 50–199 | 2.20 | 3.36% | 38% | | 200–999 | 0.92 | 2.47% | 58% | | 1,000+ | 0.69 | 1.90% | 54% | Accounts with 1,000 or more campaigns pay about a quarter of what the smallest accounts pay per thousand impressions, and more than half of them run automation rules, against 4% of the smallest. This is a correlation, not a cause. Large accounts are different advertisers buying different countries; rules did not make them cheap. What the table does show is narrower: the accounts that run campaigns by the thousand are the ones that most often automate. The full table is in the [benchmark report](/guides/telegram-ads-benchmark-report-2026/). ## What it costs to try Pro Panel has a Free plan at $0, Pro at $129 a month with 3 accounts and Agency at $229 a month with 10 accounts; an extra account slot is $19 a month, and paying for 3, 6 or 12 months takes 10%, 20% or 30% off. Every sign-up starts with 3 days of Pro. Euro, TON and Stars accounts connect to the same panel. [See the platform →](/platform/) ## FAQ ### Does AI run Telegram Ads campaigns by itself? No. In Pro Panel AI writes ad texts and rewrites declined ads. Bids, budgets and pauses are changed by rules you write and by Auto CPM's fixed logic, and you decide what to advertise, to whom and for how much. ### What is the difference between Recreate and AI Recreate? Recreate re-submits a declined ad unchanged every hour until it is approved. AI Recreate does the same with a newly written text on each attempt. The account setting has three positions: Off, Standard and AI. ### Is Auto CPM an AI feature? No. It checks hourly whether your ad is visible on the channels and bots you target and moves the bid by 10% in either direction, inside fixed limits. It measures visibility, not profit. ### How many ad texts does the generator write? Up to 25 per click, each within Telegram's 160-character limit and in the language of the destination you promote. You choose which ones to launch. ### Does automation lower CPM? We cannot claim that. On our TON accounts, the largest accounts pay the lowest CPM and are the most likely to use automation rules, but that is a correlation between account size, price and automation, not proof that rules cause the price. ### Can a rewritten text get a prohibited product approved? No. A new text can fix a wording problem. It cannot change the category of the product or the destination behind the ad. --- *Approval measured on Adsly accounts as of 3 October 2026; review time on 13,199 campaigns created in September 2026. Questions about the panel: [@adsly\_pro](https://t.me/adsly_pro).* --- ## Telegram Ads Moderation Secrets: How to Get Approved the First Time URL: https://adsly.pro/guides/moderation-secrets-telegram/ Date: 2026-01-15 Tags: Moderation What Telegram Ads moderation actually checks, taken from its own guidelines: the text, the link, the destination and the language. Measured approval by account type (99.9% / 95.6% / 86.8%), real review times, and what to do when an ad is declined anyway. ## The secret is that the rules are published Telegram's [ad guidelines](https://ads.telegram.org/guidelines) are a public page, and almost every decline traces back to a line in it. Most ads pass: on our own accounts the share of reviewed ads that end up approved is 99.9% on Stars, 95.6% on Euro and 86.8% on TON. The ones that fail usually fail on something the advertiser did not expect moderation to look at — the destination, the profile, the language of the channel. This guide is the check to run before you press Create. If an ad has already been declined, the [declined ads guide](/guides/telegram-ads-declined-fix/) works through the fix. ## Check 1: the text The guidelines give an ad one text of at most 160 characters, spaces included, and a button. Inside that limit the editorial rules ban: - profanity, including masked spellings; - vague descriptions and repeated words or phrases; - "excessive or gimmicky" capitalisation, spacing and symbols; - "intrusive, excessive or gimmicky" emoji; - line breaks, bullet points and numbered lists. One paragraph in normal sentence case that says one thing passes this part. ## Check 2: the wording traps The section advertisers skip is the one on deceptive advertising, and it bans more than lies. The examples in the middle column are Telegram's own. | What the guidelines ban | Telegram's example | What to write instead | | --- | --- | --- | | Unsupported comparatives and superlatives, and comparing your brand to another | "highest incomes", "best company" | A specific fact about the product that can be checked | | Highlighting personal characteristics, including personal questions | "Do you like channels about finance?", "Looking to pay off high debt?" | Describe the product, not the reader | | Implying a negative outcome for the viewer | "Check out our channel so you don't get scammed" | State the benefit without the threat | | Clickbait and unrealistic statements | You-just-won claims, shock or scare tactics | Say what the product does | The third column is our advice, not Telegram's wording. The personal-question rule catches the most people: a familiar opener such as "Tired of losing on trades?" asks about the reader's finances, which is what that rule is aimed at. ## Check 3: the link An ad has the link in the URL field, which becomes the button, and may carry one more link in the text, written as @link, t.me/link or t.me/link/123. Both must lead to the same destination. A second link in the text, a URL shortener or an IP address in place of a link gets the ad declined "even if it ultimately leads to a valid destination". For bots, start parameters are allowed, which is how you tell campaigns apart in your own tracking. ## Check 4: the destination This is where clean copy still gets declined. Moderation reviews where the ad leads as well as what it says, and the guidelines are specific about it. | Destination | What it must have | | --- | --- | | Channel, bot or account | A profile image and a complete "about" or description | | Channel | At least one post published in the two weeks before review; not empty or abandoned | | Bot | Responds to commands properly on mobile and on desktop; not a mostly non-interactive bot that redirects elsewhere | | Website | Loads without error codes, is not "under construction", has no paywall or login form, and is available from the locations you target | | Any destination | Content that matches the ad text; no automatic redirect to another page or domain; no content swapped after review | Two more rules apply to everything. The destination itself must not use profanity or gimmicky capitals. And "the language of the targeted channel should match the language of the ad and of the destination": a Russian-language ad aimed at an English-language channel breaks a rule before anyone reads the copy. Website destinations exist only on Euro accounts; TON accounts link to channels, bots and Mini Apps. ## Categories no wording will get through Some categories are prohibited outright, whatever the text says: gambling, including sports betting and tips or odds services; payday loans and get-rich-quick offers; uncertified medical products, medicines and supplements; alcohol, tobacco and drugs; weapons; sexual content and dating services; political and religious campaigning; spam tools, hacking and services that inflate followers; counterfeit goods and forged documents. Rewriting an ad in one of these only spends review cycles. For gambling, nutra, adult and binary options Adsly runs a separate launch format — [read how it works](/guides/betting-igaming-telegram-ads/) first. ## How long review takes Timing matters less than people think. Across 13,199 campaigns we measured in September 2026, over 98% had a decision within three hours, and submitting in Moscow business hours made no difference. Weekends were a little slower — a median of about an hour and a half instead of under one — so leave a few hours, not days, before a launch. [How we measured it](/guides/telegram-ads-declined-fix/). ## If the ad is declined anyway Open the declined ad first. Telegram's [getting-started page](https://ads.telegram.org/getting-started) says a declined ad "must be changed before it can go live" and that opening it shows "a more detailed explanation and a link to the relevant guidelines". Start from that explanation, not from a guess. Then fix everything in one pass — text, link and destination together — because every resubmission with a single change costs another review. The title, text and URL of an ad can be edited at any time; its targeting cannot, so a targeting change means a new ad. A common tip says to create a new ad instead of editing the declined one, because an edited ad supposedly carries its decline with it. We have no data that shows this, and nothing in Telegram's documentation says so. What matters is that the thing that broke the rule is gone. In Adsly Pro Panel, Recreate re-creates a declined ad every hour until it is approved, and AI Recreate writes a new text for each attempt. On a Euro account, a decline you believe is wrong can be escalated to a human through Adsly. On TON, review is automated and there is no one to escalate to. ## Does the account type change the odds? It changes the numbers, but it is not a lever to pull: an ad that breaks a rule breaks it on every account type. | Account type | Reviewed ads approved | What to know | | --- | --- | --- | | Stars | 99.9% | Only channel and bot owners spending Stars their channel earned; a small base of accounts | | Euro | 95.6% | A borderline decline can be escalated to a human through Adsly | | TON | 86.8% | Automated review only | Switching accounts to chase a percentage fixes nothing. We publish no approval rate by niche or for any copy formula: we have not measured one we would stand behind. **Launching more than a handful of ads?** Adsly Pro Panel re-creates declined ads on its own, writes a new text for each attempt and edits hundreds of campaigns at once. [Start free — 3-day Pro trial →](/login?tab=register) · [See the platform →](/platform/) ## Frequently Asked Questions ### Why do Telegram ads get declined? Because the ad breaks a rule in Telegram's ad guidelines: text over 160 characters, gimmicky capitals or emoji, line breaks, unsupported superlatives, personal questions to the reader, more than one link or a URL shortener, a destination that is empty or does not match the ad, or a prohibited category. ### How long does Telegram Ads moderation take? Usually under an hour. Across 13,199 campaigns we measured in September 2026, over 98% had a decision within three hours on Stars, TON and Euro alike; submitting in Moscow business hours made no difference. Occasionally a whole batch waits up to about two days. ### What words get a Telegram ad declined? There is no secret word list. The guidelines' own examples are superlatives such as "best company" and "highest incomes", personal questions such as "Looking to pay off high debt?", you-just-won claims and scare tactics, plus profanity and gimmicky capitals. ### Should I edit a declined ad or create a new one? Either works, as long as what broke the rule is gone. Title, text and URL can be edited in place; a targeting change needs a new ad. We have no data showing that an edited ad is treated worse than a new one. ### Which account type has the highest approval rate? On our accounts 99.9% of reviewed ads end up approved on Stars, 95.6% on Euro and 86.8% on TON. Stars is open only to channel and bot owners spending Stars their channel earned, and Euro is the only one where a decline can be escalated to a human through Adsly. ### Does my channel need recent posts to be advertised? Yes. Telegram's guidelines require a promoted channel to have at least one post published within the two weeks before review, plus a profile image and a filled-in description. Empty or abandoned channels are not allowed as destinations. --- ## Scaling Telegram Ads From $1k to $100k a Month: What Actually Changes URL: https://adsly.pro/guides/scaling-telegram-ads-budget/ Date: 2026-01-15 Tags: Scaling How Telegram Ads budgets scale in practice: more campaigns, countries and accounts rather than one bigger number. What our largest accounts look like, a working three-stage framework, the tooling each stage needs, and what we have and have not measured. ## Scaling is more campaigns, not a bigger number Telegram Ads spends by the ad, not by the account. The [getting-started page](https://ads.telegram.org/getting-started) defines an ad budget as "the amount of funds you are willing to spend on a particular sponsored message", each ad has its own CPM, and Telegram's [terms](https://ads.telegram.org/tos) describe placement as an auction: "the automated system that uses certain algorithms to determine the best offered CPM". Spending ten times more therefore means winning more auctions in more places — more ads, more audiences, more countries, sometimes more accounts. That changes what scaling is about. The hard part is not finding money to spend; it is keeping hundreds of small decisions correct at once. ## What our largest accounts look like TON accounts we operate, grouped by how many campaigns each has run, as of 3 October 2026: | Campaigns per account | CPM | CTR | Accounts using automation rules | | --- | --- | --- | --- | | 1–9 | 2.71 TON | 6.19% | 4% | | 10–49 | 3.07 TON | 4.07% | 10% | | 50–199 | 2.20 TON | 3.36% | 38% | | 200–999 | 0.92 TON | 2.47% | 58% | | 1,000+ | 0.69 TON | 1.90% | 54% | Accounts with 1,000 or more campaigns carry 67% of all TON impressions and pay about a quarter of what the smallest pay per thousand. This is a correlation, not a cause: large accounts are different advertisers buying different countries, and CTR falls along with CPM as accounts grow. On Euro accounts the pattern is not even monotonic, because the largest ones buy mostly Russia. What the table does show is the shape of scale on Telegram: hundreds or thousands of campaigns, most of them under automation rules. The full table is in the [benchmark report](/guides/telegram-ads-benchmark-report-2026/). ## Three stages: a working framework The dollar bands below are our working judgement of where the work changes, not measured thresholds. | Stage | Monthly spend | The job | What breaks first | | --- | --- | --- | --- | | Find what works | Up to about $5k | Choose the country and destination, test texts and audiences, track past the click | Decisions made on clicks instead of results | | Systemise | About $5k–$20k | Group campaigns, put routine decisions into rules, edit in bulk | Checking campaigns by hand | | Widen | About $20k–$100k | Add countries, a second account type, more accounts and people | No shared view across accounts | ## Stage 1: find what works Start with the two choices that set your cost. Country: on our Euro accounts a click cost €0.022 in India and €0.415 in Russia; the [CPM by country guide](/guides/telegram-ads-cpm-by-country/) has both the Euro and the TON tables. Destination: on Euro accounts in September 2026 a click cost €0.038 to a Mini App (six accounts, a thin base), €0.223 to a bot, €0.266 to a website and €0.355 to a channel. Then test with many small ads rather than a few large ones. Targeting cannot be changed after an ad is created, so every variation is a new ad anyway; bulk creation in Adsly Pro Panel builds every combination of texts, links and channels in one pass, and a split option makes one campaign per country, topic or device. Set up tracking now. Telegram reports views, clicks and actions — joins and bot starts — and the rules of the next stage need real conversions to act on: postbacks from your tracker, or a separate invite link per ad. On the entry cost: a Euro account opened through Adsly starts at an ad budget of €500, with €1,000 for crypto and stocks or investing and €5,000 for gambling, nutra, adult or dating and binary options. ## Stage 2: put the routine into rules By now there are dozens of campaigns, and checking them by hand is the bottleneck. Four things in Pro Panel take that work over. - **Groups.** Campaigns in a group share rules, Auto CPM and analytics. Group by offer or by country. - **Rules.** Pause what spends without results and add budget to what meets your cost target, each condition judged over its own window of 1 to 168 hours and each repeating action given a limit. - **Auto CPM and Recreate.** For campaigns aimed at channels and bots, Auto CPM moves the bid by 10% depending on whether the ad is visible there. Recreate re-submits declined ads every hour. - **Bulk operations.** Pause, resume, top up budgets, change the CPM or edit the title, link and text across a whole selection, and copy one campaign into up to 100 duplicates. The [automation rules guide](/guides/telegram-ads-automation-rules/) covers the thresholds and the safeguards. ## Stage 3: widen **Countries.** Add markets instead of pushing one harder, and compare prices inside one currency. Every new Euro account is a World account: every available country, and you choose the countries for each campaign. **Account types.** Since 22 August 2026 Euro, TON and Stars share one targeting form. A Euro World account already covers every destination and every available country, Russia, Ukraine, Israel and Palestine included, so a second account is there to keep clients, brands or budgets apart; add a Stars account only if your channel earns Stars. **Accounts and people.** Pro Panel keeps any mix of Euro, TON and Stars accounts under one login, with one dashboard, analytics across accounts and bulk actions over the accounts you select. The Pro plan is $129 a month with 3 accounts, Agency is $229 a month with 10, and an extra account slot is $19 a month on either. On Agency you invite managers and give each one access to specific accounts. If you would rather hand the work over, Adsly also runs campaigns as a [managed service](/managed-service/). ## Creative supply at scale More campaigns need more texts, and every new text goes through moderation. Two measurements make that manageable: over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours, and 95.6% of reviewed ads end up approved on Euro and 86.8% on TON. Text generation in Pro Panel produces up to 25 texts per click; choosing and editing them is still your job. We publish no creative-fatigue curve. We have not measured how fast a text wears out or how many new texts a week a given budget needs, and we would not trust the round numbers quoted online. What you can do is cap views per user in the ad form, watch CTR per campaign over time in hourly analytics, and let a rule notify you when CTR over the last 72 hours drops below what is normal for your account. ## When to add budget, and when not to These are rules of thumb, not measured laws. - Add budget to a campaign whose cost per result, from postbacks, stays under target over a window with enough conversions — and do it with a rule and a cap, not by hand. - Raise a bid only when the ad is not being shown. Check Visibility in Pro Panel shows where the ad currently appears among its target channels. - Do not scale on CTR alone. A click is not a customer, and a high CTR on a cheap audience can still lose money. - Do not plan around best hours. We have no hour-of-day performance data; use hourly analytics on your own campaigns. **Running more campaigns than you can watch?** Adsly Pro Panel connects Euro, TON and Stars accounts in one place, with rules, Auto CPM, bulk editing and analytics across all of them. [Start free — 3-day Pro trial →](/login?tab=register) · [See the platform →](/platform/) ## Frequently Asked Questions ### What is the minimum budget to start Telegram Ads? A Euro account through Adsly starts at an ad budget of €500; crypto and stocks or investing start at €1,000, and gambling, nutra, adult or dating and binary options at €5,000. What that buys depends on the country: a click cost €0.022 in India and €0.415 in Russia on our Euro accounts. ### How do I scale Telegram Ads from $1,000 to $10,000 a month? By multiplying what already works rather than raising one budget: more campaigns for the same proven country, audience and text, organised in groups, with rules that pause what spends without results and add budget to what meets your cost target. ### Does a bigger account get a cheaper CPM? On our TON accounts, those with 1,000 or more campaigns pay 0.69 TON per thousand impressions against 2.71 TON for accounts with fewer than ten. That is a correlation: large accounts buy different countries and most use automation rules. We cannot say that size itself lowers the price. ### When should I increase my Telegram Ads budget? When a campaign's cost per result, measured through postbacks or a separate invite link per ad, stays under your target over a window with enough conversions. Add the budget with a rule and a cap rather than by hand. ### How many accounts do I need to scale? One Euro World account is enough until you need separate accounts per client, brand or budget: it covers website links and Telegram destinations in every available country, Russia, Ukraine, Israel and Palestine included. Pro Panel's Pro plan includes 3 accounts and Agency 10, with extra slots at $19 a month. ### How many new creatives do I need each week? We have no measured figure. Watch CTR per campaign over time, cap views per user, and replace a text when its CTR falls below what is normal for your account. --- ## Advanced Telegram Ads Targeting: How to Find High-Relevance Channels and Audiences URL: https://adsly.pro/guides/targeting-strategies-telegram/ Date: 2026-01-15 Tags: Targeting A targeting strategy for Telegram Ads in 2026: when to aim at channels and when at people, how to build and check a channel list, how to reach the readers of a competitor, what to exclude and why to split campaigns. With measured prices by country. ## Aim at a place or at a person Every Telegram ad targets one of four things — users, channels, bots or search — and for strategy that comes down to one choice: you describe a place, or you describe a person. The advice that "your targeting is your channel list" dates from when TON accounts could only name channels and bots. Since 22 August 2026 TON and Stars accounts use the same form as Euro: countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search. | | Target a place | Target a person | | --- | --- | --- | | What you choose | Specific channels or bots, channels by language and topic, or search queries | Country, language, topic, device and the channels a person follows | | What you get | Context: the ad sits in a channel you picked | Audience: the ad reaches the person, whatever they are reading | | When it fits | You know which channels your customers read, and the list is short enough to check | The audience is defined by where people live, what they speak or what they follow | | Automation that fits | Auto CPM and Check Visibility, which need a placement to check | Rules, and splits by country, topic or device | The "when it fits" row is our working judgement, not a measurement. Two rules are Telegram's own and are enforced in the form: when specific channels are targeted the language field must be empty, and targeting by topic requires exactly one language. Every field is described in the [targeting guide](/guides/telegram-ads-targeting-guide/). ## How to build a channel list A useful list is short and explainable: for every channel on it you can say why your customer reads it. Candidates come from three places, and all three are rules of thumb rather than data. - **Channels your customers already read.** Ask them. Add the channels that write about the problem your product solves. - **Channels where competitors keep advertising.** An advertiser whose sponsored messages stay in a channel for weeks is probably getting something from it. That is a hint, not proof. - **Channels by language and topic.** When you cannot name channels, describe them: one language plus the topics closest to your offer. Then check each channel before it goes on the list. - It is public and has 1,000 or more subscribers. Telegram's [getting-started page](https://ads.telegram.org/getting-started) says ads "are displayed in public channels with 1000+ subscribers". - It is written in the language of your ad and of your destination. Telegram's [guidelines](https://ads.telegram.org/guidelines) require the three to match. - It posts regularly and recently. - Its subject is the intent you need, not just the broad category. A "technology" channel about smartphones and one about programming hold different readers. We publish no ideal channel size. We have not measured CPM or CTR by subscriber count, so the popular claim that channels of 10,000–50,000 subscribers perform best is not something our data supports or refutes. Group the finished list by theme and run each theme as its own campaign. Bulk creation in Adsly Pro Panel builds every combination of texts, links and channels in one pass. ## Reach a channel's readers without buying the channel User targeting has a filter most advertisers skip: followed channels. Name the channels, and the ad is shown to the people who follow them, wherever those people are reading at that moment. That gives three uses. A competitor's channel becomes an audience you can reach without advertising inside it. A niche publication becomes a stand-in for an interest that no topic describes. And the exclude side of the same filter lets you leave out the followers of your own channel, so you do not pay to reach people who already subscribed. Since 22 August 2026 this works on Euro, TON and Stars accounts alike. ## Decide what to leave out Exclusions are part of targeting, not an afterthought. The form has three: exclude specific channels, exclude topics, and, when targeting users, exclude followers of channels you name. A separate switch includes or excludes political content. Use them before you widen. Leaving a category out costs nothing; paying for its impressions and filtering them in your own analytics costs money. As for which channels to drop after launch, judge them by what happens after the click, not by CTR. Telegram reports joins and bot starts per ad; a separate invite link per ad or postbacks from your tracker show what those joins turn into. A channel with a healthy CTR whose readers never convert belongs on the exclusion list. ## Split instead of stacking Telegram's getting-started page notes that once an ad is created "its targeting parameters can't be changed". Every targeting idea is therefore a new ad, and the useful discipline is one idea per ad: five countries, three topics and two devices stacked into one campaign give one blended CTR and no way to tell which part worked. In Pro Panel the split is a checkbox: one campaign per country, city, topic or device, with the macros {country}, {city}, {topic}, {device} and {targeting} writing the value into the title, text or link so each campaign stays traceable in your tracker. On a Euro account one ad takes at most eight countries; with the split on, every campaign carries exactly one, so the limit no longer applies. ## Country is still the biggest lever No channel list changes the price as much as the country does. On our Euro accounts, single-country campaigns measured on 3 October 2026 paid €0.20 per thousand impressions in Uzbekistan, €0.25 in India, €1.42 in the UAE, €2.22 in Brazil, €2.68 in Russia and €2.92 in Turkey; a click cost €0.022 in India and €0.415 in Russia. On TON accounts, priced in TON and not convertible into those figures, Britain and Germany ran at 0.27 TON per thousand impressions, the USA at 0.39 and the UAE at 3.79. TON-funded ads are not served in Russia, Ukraine, Israel and Palestine. We have no Euro-account measurement for Western Europe or North America. Both tables are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Read the results honestly Compare like with like. Our average CTR is 0.85% on Euro accounts, 2.18% on TON and 3.08% on Stars, and it differs a lot by country, so judge a campaign against your own account in the same country. For channel campaigns, check delivery before you judge the audience. Check Visibility in Pro Panel shows where the ad currently appears among its target channels, and Auto CPM moves the bid by 10% depending on that visibility. A campaign that is not being shown has told you nothing about the channel. Two things we cannot tell you. We have no hour-of-day performance data, so there are no best hours here; use hourly analytics on your own campaigns. And we have no measurement showing that a short list beats a long one. A list of 20 channels you can explain is easier to read than 200 you cannot — easier, not provably better. **Testing more audiences than you can track?** Adsly Pro Panel builds the combinations, splits them by country, topic and device, and shows results per campaign and per group. [Start free — 3-day Pro trial →](/login?tab=register) · [See the platform →](/platform/) ## Frequently Asked Questions ### How do I find the best channels for Telegram Ads? Start from the channels your customers already read, add the ones where competitors keep advertising, and check each: public, 1,000 or more subscribers, regular posts, the same language as your ad. Group them by theme and run each theme as its own campaign. ### What subscriber count is ideal for channel targeting? Telegram shows ads in public channels with 1,000 or more subscribers. Beyond that we have no measured ideal: we have not compared CPM or CTR by subscriber count, so we cannot confirm the common claim that 10,000–50,000 is best. ### Can I target a competitor's audience on Telegram? Yes. When targeting users, add the competitor's channel as a followed channel: the ad is shown to people who follow it, wherever they are reading. You can also exclude the followers of your own channel. ### Can I target specific countries on TON and Stars accounts? Yes, since 22 August 2026, with the same form as Euro. TON-funded ads are not served in Russia, Ukraine, Israel and Palestine; a Euro account covers those. ### Can I combine specific channels with a language? No. When specific channels are targeted, Telegram requires the language field to be empty. Targeting channels by topic needs exactly one language; to cover two languages, run two campaigns. ### How many channels should one campaign target? We have no measured optimum. Put together channels you would judge the same way, so one result means one thing, and split different themes into separate campaigns. --- ## Telegram Ads Analytics: Professional Hourly Tracking URL: https://adsly.pro/guides/telegram-ads-analytics-hourly/ Date: 2026-01-15 Tags: Analytics How hourly analytics work in Adsly Pro Panel for Telegram Ads: what is recorded every hour, how to compare hours for one campaign, how to turn a finding into an automation rule, and what hourly data cannot tell you. No invented "best hours". A daily report tells you what a campaign did. An hourly one shows when it did it: the hour it was approved, the hours it actually delivered, the hours its clicks came from. A campaign that ends the day at an average CTR may have earned most of its clicks in a few hours and almost none in the rest, and the daily row cannot show that. This guide explains what Adsly Pro Panel records each hour, how to read it, and where the data stops. ## What the Panel Records Every Hour Once an hour Pro Panel syncs each connected account and stores a snapshot of every campaign: views, clicks, target actions, amount spent, remaining budget, CTR, CVR, CPM, CPC, CPA and the campaign's status. Telegram reports these as running totals, so the figure for one hour is the difference between two neighbouring snapshots. Three properties follow from that: - **Resolution is one hour.** Nothing finer exists. An "hour" is the interval between two snapshots, not a live stream. - **A campaign younger than an hour has no hourly figure yet.** There is nothing to subtract from. - **Hourly history is kept for 30 days.** Older periods are read from daily snapshots, which are kept without a time limit — you can still see what a campaign did months ago, day by day, but not hour by hour. The same snapshots feed the automation rules and the moderation timing we publish: the finding that over 98% of 13,199 campaigns got a decision within three hours comes from hourly status snapshots. ### Where to Find It in the Panel - **One campaign** — the Statistics tab on the campaign page. - **One account** — the campaign table, with a period switch: 1h, 24h, 7d, 30d, all time or custom dates. The period applies to the whole table: views, clicks, spend, conversions, sorting and filters. - **All accounts** — the Analytics page: spending, views and clicks, CTR and CPC over time, with top campaigns and groups. A period of up to two days is charted hour by hour, a longer one day by day, and amounts are shown per currency. ## How to Compare Hours Open a campaign and go to Statistics. For **Today** or **Yesterday** the page switches to hours: bar charts of spend, of views and clicks and of actions for each hour from 0:00 to 23:00, a CTR line, and an Hourly History table with views, clicks, actions, CTR, CPM, CPC, CPA and spend per hour. For longer periods — 7, 30, 90 or 180 days, or custom dates — the charts go daily, and an Activity by Hour chart adds up views by hour of day across the hourly history. Hours and day boundaries are in UTC, not in your local time. Shift them to your audience's time zone before you draw any conclusion. ### Reading the Table Without Fooling Yourself - **Look at volume first.** An hour with a few hundred views and two clicks says nothing about CTR; an hour with tens of thousands does. Compare hours only where each has enough impressions. - **Compare the same hours across days.** One Tuesday evening is an anecdote. The same window being weak on several days is a pattern. - **Separate delivery from response.** Views by hour show when Telegram delivered your ad, which depends on your bid, your budget and the competition as well as on when people are online. CTR by hour shows how the people reached responded. A quiet hour in views is not proof of a sleepy audience. - **Check what changed.** The action history lists every status, CPM and budget change — manual, by a rule or by Auto CPM. A jump at 14:00 may simply be your own bid change at 13:40. ## Key Metrics to Watch Every Hour **CTR** — the first signal about the creative and the audience match. For scale, the average on our accounts is 0.85% on Euro, 2.18% on TON and 3.08% on Stars (3 October 2026); compare a campaign with its own account type and country, not with a universal threshold. **CPM and CPC** — what a thousand impressions and a click cost in that hour, in the account's currency. **Actions per hour** — channel joins and bot starts, the result Telegram itself counts. **Spend and remaining budget** — when a campaign stops spending in the middle of the day, check the budget and the daily limit before blaming the audience. **Status** — the hour a campaign went from In Review to Active or Declined. ## From a Finding to an Automation Rule Suppose that on three evenings in a row your campaign's CTR drops and its cost per click climbs in the same window. What can you do with that? The rules engine in Pro Panel reacts to metrics, not to the clock: there is no "pause at 01:00" condition. But every condition has its own measurement window, from the last 1 hour to the last 168, so a rule can watch exactly the kind of stretch you found: - **Find out how often it happens.** IF CTR in the last 3 hours is below your floor AND views in the last 3 hours are at least 1,000, THEN notify only. Nothing changes; the campaign shows up in the hourly digest. - **Make the weak stretch cheaper.** The same condition, THEN decrease CPM by 10%, but never below a limit you set. - **Stop it outright.** The same condition, THEN pause the campaign. A paused campaign collects no new data, so resuming it is your call. The numbers here are placeholders: take the floor and the view threshold from your own hourly table. We do not publish a figure for how much spend this saves, because we have not measured one. If your tracker sends postbacks, the same windows work on your own conversions — leads, sales, revenue, ROAS — instead of CTR. The full list of conditions and actions is in the [automation rules guide](/guides/telegram-ads-automation-rules-engine/). ## What Hourly Analytics Do Not Tell You - **The best hours for your niche or country.** We publish none. Every account has its own hourly history, but we have no reliable hour-of-day comparison across accounts, so any "evenings work best in country X" claim would be invented. - **Why an hour was good.** The table shows that CTR was higher at 20:00, not whether the cause was the audience, a competitor going quiet or the channels that happened to post then. - **What happened after the click.** Telegram's actions are channel joins and bot starts. Deposits, sales and leads appear only if you send postbacks. - **Who the people were.** The panel records campaign totals; it holds no data about individual users. - **Anything finer than an hour, or hourly detail older than 30 days.** **Stop managing Telegram Ads manually.** ADSLY runs Telegram Ads for 200+ advertisers — and a Euro cabinet opens for any country. All 3 cabinet types (TON, Euro, Stars). IF/THEN automation. Ad text optimization. Bulk edit 100+ campaigns in one click. [Start free — 3-day Pro trial →](/login?tab=register) ## Frequently Asked Questions ### Why are hourly analytics important for Telegram Ads? Because a daily total hides when the result happened. With hourly rows you can see the hour a campaign was approved, the hours it delivered and the hours its clicks came from, and you can tell a campaign that ran out of budget at noon from one that people stopped clicking. ### What's the best time to run Telegram Ads? There is no universal answer we can stand behind: we have no hour-of-day performance data across accounts and publish no "best hours". Find your own. Run the campaign for several days, open its Statistics tab, compare CTR and cost per click by hour on days with enough impressions, and act only on a pattern that repeats. ### How do I track CTR changes throughout the day on Telegram Ads? Open the campaign in Pro Panel, go to Statistics and choose Today or Yesterday. CTR is drawn hour by hour, and the Hourly History table adds views, clicks, CPM, CPC and CPA for each hour. To rank all campaigns of an account by their last hour, switch the campaign table to 1h. Hours are in UTC. ### Can I export Telegram Ads analytics data? Yes. Reports and data export as CSV, Excel or PDF, for selected campaigns or for an account over the period you choose. If you build your own dashboards, the API's hourly_digest webhook sends views, clicks, spend and actions per campaign for each closed hour. ### How often does Telegram Ads data update? Pro Panel syncs each connected account every hour and stores a snapshot of every campaign. Automation rules are checked after each sync. Hourly snapshots are kept for 30 days and daily ones without a time limit. --- ## Telegram Ads Automation: Rules That Work While You Sleep URL: https://adsly.pro/guides/telegram-ads-automation-rules/ Date: 2026-01-15 Tags: Automation How Telegram Ads automation works in practice: IF/THEN rules with measurement windows, Auto CPM and Recreate in Adsly Pro Panel. First rules with thresholds tied to measured CTR, what a rule does when there is no data, and who actually runs automation. ## What Telegram gives you, and what a rule adds Telegram's own [getting-started page](https://ads.telegram.org/getting-started) describes two controls for an ad: a CPM, "the price for one thousand views of your ad", and a budget, with the ad shown "until it reaches this amount". Anything conditional — stop this ad if it spends without results, raise that bid if the ad stops showing — is done by a person watching the numbers or by a tool on top. In Adsly Pro Panel that tool is three separate mechanisms: - **Rules** — your own IF/THEN logic over campaign metrics. - **Auto CPM** — a bid that moves depending on whether the ad is actually visible where you aimed it. - **Recreate** — declined ads re-submitted without you. ## How a rule is built A rule has five parts: where it applies, what it checks, over what period, what it does, and where it stops. | Part | What you choose | | --- | --- | | Scope | One campaign, a group of campaigns, a selection made in bulk, or the whole account. A rule saved as a template can be rolled out to any of your accounts. | | Condition | Platform metrics — views, clicks, actions, CTR, CVR, spend, CPC, CPA, CPM, budget — or your own conversions from postbacks: leads, purchases, revenue, profit, ROAS, cost per lead or per sale. Text filters on the title and the link narrow it further. | | Window | Set per condition: all time, or the last 1 to 168 hours. | | Action | Pause, activate, set the CPM, raise or lower it by an amount or a percentage, add budget, reduce budget, or only notify. | | Limit | An optional stop point for a repeating action: raise the bid but not above X, top up while the budget is below Y. | Several conditions combine with "all" or "any". The window belongs to the condition, not to the schedule: a rule can be checked every hour and still judge CTR over the last 24 hours. "Actions" in Telegram's statistics are channel joins and bot starts. Anything further down the funnel — a lead, a deposit, a sale — reaches a rule only through postbacks from your own tracker. ## What a rule does when there is no data Most accidents with automation come from a rule reading "nothing yet" as "bad" or as "cheap". Pro Panel treats three situations differently. | Situation | What the rule sees | Result | | --- | --- | --- | | The account sends no postbacks at all | No value | The rule stays silent. "ROAS below 100, pause" cannot stop an account that has no tracker connected. | | Postbacks arrive, but this campaign has no conversions | Zero conversions; cost per lead is infinite once money is spent | "No conversions, pause" fires. "Cost per lead below N, add budget" does not. | | The campaign is less than an hour old | No value | The rule stays silent: there is no change to measure yet. | The same goes for CPA: a campaign with no actions is not "cheap", it is unknown. ROAS is counted in percent, where 100 means break-even. ## Guard rails on automatic changes Automatic bid changes stay inside a floor and a ceiling set for the account's currency, so a "+10%" rule repeated every hour cannot run away. Doing nothing does not count as firing: pausing a campaign that is already stopped, or pushing a bid that already rests on its limit, is skipped. Every real change — status, CPM, budget, and whether a rule or an auto-function made it — goes into the action history, so in the morning you can read what happened overnight. ## Auto CPM: a bid that follows visibility Auto CPM is not a rule you write; it is a feedback loop. Once an hour it checks whether your ad is showing on the channels the campaign targets. - Showing on most of them: the bid goes down 10%. - Not showing on most of them: the bid goes up 10%. - Mixed picture: the bid stays where it is. The loop is cautious on purpose, because a visibility check is a noisy signal. The verdict is taken across all the campaign's channels and needs a majority of at least 60%. The bid moves only when two checks in a row agree, changes are at least three hours apart, and there are no more than six per campaign per day. If the bid reaches the ceiling and an hour passes without a single new impression, the campaign leaves Auto CPM, the bid returns to what it was when you switched it on, and you are notified. Auto CPM works for campaigns targeted at channels and bots; with user or search targeting there is no placement to check. And rules do not touch the CPM of a campaign that has Auto CPM on — one owner per bid. ## Recreate: automation for declined ads Recreate re-creates a declined ad every hour until it is approved, and AI Recreate does the same with a new text on each attempt. On our accounts 99.9% of reviewed ads end up approved on Stars, 95.6% on Euro and 86.8% on TON, and over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours, so a re-submission gets its answer quickly. Recreate is for the borderline decline. Text that plainly breaks a rule — capitals, a superlative, a second link — has to be fixed first; the [declined ads guide](/guides/telegram-ads-declined-fix/) lists the rules. ## Rules to start with, and thresholds you should change The thresholds below are our working starting points, not measured optimums. For scale: across our accounts CTR averages 0.85% on Euro, 2.18% on TON and 3.08% on Stars, and it differs a lot by country, so set a floor against what is normal for your own account, not against someone else's number. | Rule | Condition and window | Action | | --- | --- | --- | | Stop the leak | Spend above your test budget and zero actions, all time | Pause | | CTR floor | CTR below half of your account's average over the last 24 hours, and views above a minimum you trust | Pause | | Click price cap | Cost per click above what your funnel can pay over the last 24 hours | Lower the CPM by 10%; limit: not below your floor | | Scale what works | Cost per lead under target over the last 24 hours (needs postbacks) | Add budget; limit: until the budget reaches your cap | | ROAS watch | ROAS below 100 over the last 48 hours | Notify only | Three habits keep these safe. Pair every rate (CTR, cost per click) with a volume condition, so a rule does not judge a campaign on forty impressions. Run a new rule on "notify only" for a day and read what it would have done. And give every repeating action a limit. Pro Panel also has presets for the common cases — stop the leak, scale what works, watch ROAS: a preset fills in the form, and nothing is applied until you press Save. There is no "night pause" in this list, on purpose. We have no reliable hour-of-day performance data, so we publish no best hours. Hourly analytics in the panel will show whether your own campaigns behave differently at night. ## Who actually runs automation: our data Accounts we operate, grouped by how many campaigns each has run, as of 3 October 2026: | Campaigns per account | TON accounts using rules | Euro accounts using rules | TON CPM | | --- | --- | --- | --- | | 1–9 | 4% | 0% | 2.71 TON | | 10–49 | 10% | 7% | 3.07 TON | | 50–199 | 38% | 29% | 2.20 TON | | 200–999 | 58% | 34% | 0.92 TON | | 1,000+ | 54% | 77% | 0.69 TON | Read it as a description, not as proof. Large TON accounts pay about a quarter of what the smallest pay per thousand impressions, and most of them run rules — but they are also different advertisers buying different countries. This is a correlation, not a cause: nothing here shows that switching on a rule lowers CPM. What it does show is that hardly anyone manages hundreds of campaigns by hand. The full table is in the [benchmark report](/guides/telegram-ads-benchmark-report-2026/). **Running more campaigns than you can watch?** Adsly Pro Panel keeps Euro, TON and Stars accounts in one place, with rules, Auto CPM, Recreate and bulk editing across all of them. [Start free — 3-day Pro trial →](/login?tab=register) · [See the platform →](/platform/) ## Frequently Asked Questions ### Can I automatically pause underperforming Telegram Ads campaigns? Yes. A typical rule: spend above your test budget with zero actions, pause. Or: CTR below your floor over the last 24 hours with enough views, pause. It can cover one campaign, a group or the whole account. ### Can rules change the CPM automatically? Yes. A rule can set the CPM or raise or lower it by an amount or a percentage, inside a floor and a ceiling for the account's currency. Auto CPM is a separate mechanism that moves the bid by 10% based on ad visibility; rules leave campaigns under Auto CPM alone. ### How often do rules run? Rules are checked on an hourly cycle, and each rule has its own check interval. The measurement window is set separately for every condition: all time, or the last 1 to 168 hours. ### Do rules work on TON, Euro and Stars accounts? Yes. The platform metrics a rule reads are the same on every account type, and bid limits are kept per currency. Auto CPM needs channel or bot targeting on any of them. ### Does automation lower CPM? We cannot say that it does. On our TON accounts, those with 1,000 or more campaigns pay 0.69 TON per thousand impressions against 2.71 TON for accounts with fewer than ten, and most large accounts use rules — a correlation between different advertisers, not an effect of the rules. --- ## Telegram Ads Strategy for 2026: What Changed and What to Decide First URL: https://adsly.pro/guides/telegram-ads-strategy-2026/ Date: 2026-01-15 Tags: Strategy A Telegram Ads strategy for 2026 built on measured data: which account type to use, what each country and destination costs, how to target, test and track, and when automation pays. Figures from 357,827 of our own campaigns, each in its own currency. ## What changed in 2026 Three changes make most older advice about Telegram Ads out of date, and each one moves a decision you have to make. **One targeting form.** Until August 2026 audience targeting was a Euro feature, and TON accounts could only name channels and bots. Since 22 August 2026 TON and Stars accounts use the same form as Euro: countries (229 options), languages (71), topics (41), devices, or specific channels, bots and search. The account type no longer decides who you can reach. **Stars is not a third option for everyone.** Only channel and bot owners can spend Stars, and only the Stars their own channel or bot earned. If your channel earns none, take a Euro account — the one type that covers every destination and every available country. **Two myths retired by measurement.** "Euro moderation takes 12 to 48 hours": over 98% of the 13,199 campaigns we timed in September 2026 had a decision within three hours, on Stars, TON and Euro alike. "Euro is the strict one": the share of reviewed ads that end up approved is 95.6% on Euro and 86.8% on TON. The scale is the same as before: Telegram's own [ad platform page](https://ads.telegram.org/) counts "1 billion Telegram users" generating "1 trillion views in public broadcast channels" every month. ## Decision 1: the account type Choose the account for where it delivers, what it can link to and how moderation works — not for targeting. | | Euro | TON | Stars | | --- | --- | --- | --- | | Who can use it | Opened through a partner such as Adsly | Self-serve, or opened through Adsly | Channel and bot owners spending Stars their channel earned | | Where it delivers | Every available country (World account); you pick the countries per campaign | Not served in Russia, Ukraine, Israel and Palestine | — | | Where the ad can lead | Channels, bots, Mini Apps and external websites | Telegram destinations only: channels, bots, Mini Apps | The channel or bot that earned the Stars | | Extras | In-stream video, custom button | — | — | | If an ad is declined | A human can escalate it through Adsly | Automated review only | — | | Reviewed ads approved | 95.6% | 86.8% | 99.9% | | Our average CPM and CTR | €2.97 · 0.85% | 0.90 TON · 2.18% | 395 Stars · 3.08% | The three CPMs are in three currencies: compare inside a column, never across. The Euro column is mostly Russia — our largest Euro market and one TON cannot serve — so its lower CTR says as much about that market as about the account type. Stars stands on a small base of accounts. One Euro World account covers all of it: every available country, the four TON cannot serve included, and website destinations as well as Telegram ones. Every account opened through Adsly comes with access to the account itself on ads.telegram.org and to Pro Panel. The [Stars vs TON vs Euro comparison](/guides/telegram-stars-vs-ton-vs-euro/) has the detail. ## Decision 2: the country Nothing in the ad form moves the price as much as geography. Single-country campaigns on our Euro accounts, 3 October 2026: | Country | CPM | CTR | Cost per click | | --- | --- | --- | --- | | Uzbekistan | €0.20 | 0.90% | €0.023 | | India | €0.25 | 1.12% | €0.022 | | UAE | €1.42 | 1.36% | €0.104 | | Brazil | €2.22 | 1.64% | €0.136 | | Russia | €2.68 | 0.65% | €0.415 | | Turkey | €2.92 | 0.87% | €0.337 | A hundred clicks cost about €2.20 in India and €41.50 in Russia. On TON accounts, priced in TON and not convertible into the table above: Britain and Germany 0.27 TON per thousand impressions, the USA 0.39, India 0.42, Saudi Arabia 1.21, the UAE 3.79. We have no Euro-account measurement for Western Europe or North America, so there is no euro price to quote there. The full tables are in the [CPM by country guide](/guides/telegram-ads-cpm-by-country/). ## Decision 3: the destination What the ad promotes changes the click price several times over. Euro accounts, September 2026: | Destination | Cost per click | CTR | Accounts | | --- | --- | --- | --- | | Mini App | €0.038 | 4.00% | 6 | | Bot | €0.223 | 2.36% | 37 | | Website | €0.266 | 0.69% | 8 | | Channel | €0.355 | 0.82% | 90 | The Mini App row stands on six accounts; read it as a direction. And a cheap click is not a cheap customer: what a subscriber or a bot user is worth depends on your funnel, which is why tracking comes before scaling. Website links exist only on Euro accounts. ## Decision 4: who or where Every ad targets either people or places. People means users filtered by country, language, topic, device and the channels they follow. Places means specific channels, bots or search queries. Telegram enforces two rules here: when specific channels are targeted the language field must be empty, and targeting by topic requires exactly one language. Start with the narrowest audience you can name — the channels your customers already read — and widen from there. The [targeting strategies guide](/guides/targeting-strategies-telegram/) covers how to build that list. ## Decision 5: the creative, inside the rules Telegram's [ad guidelines](https://ads.telegram.org/guidelines) set the frame: 160 characters including spaces, no more than one link in the text, no URL shorteners, no gimmicky capitals or emoji, and an ad language that matches the language of the targeted channel. Photo and video attached to a sponsored message work on every account type; the in-stream video format is Euro-only. We have no measured CTR comparison between text and media ads to publish, so test both on your own audience rather than trusting a multiplier from a blog. What gets an ad through review the first time is in the [moderation guide](/guides/moderation-secrets-telegram/). ## Test in small batches: a working routine This is how we would run it — a working routine, not a measured law. Write several texts for one audience and change one thing at a time. Let each ad collect enough impressions before you judge it, and compare its CTR with your own account in the same country, not with a global figure: our averages are 0.85% on Euro, 2.18% on TON and 3.08% on Stars, and they differ a lot by country. Telegram's [getting-started page](https://ads.telegram.org/getting-started) notes that once an ad is created "its targeting parameters can't be changed", so every targeting variant is a new ad. In Adsly Pro Panel bulk creation builds every combination of texts, links and channels in one pass, and a split option makes one campaign per country, topic or device. We publish no best hours or days: we have no hour-of-day performance data. Use hourly analytics on your own campaigns to find yours. ## Track past the click Telegram's statistics stop at views, clicks and actions, and an action is a channel join or a bot start. To see leads and sales you need one of three things. For bots, start parameters in the link, which Telegram's guidelines allow. For channels, a separate invite link per ad; Pro Panel creates one automatically for each ad once its bot is an admin of your channel. For everything else, postbacks from your tracker into Pro Panel, which puts leads, purchases and revenue next to each campaign and makes them usable in rules. ## Automate when there is volume On our TON accounts, those with 1,000 or more campaigns pay 0.69 TON per thousand impressions against 2.71 TON for accounts with fewer than ten, and 54–58% of accounts with 200 or more campaigns use automation rules against 4% of the smallest. That is a correlation, not a cause — large accounts are different advertisers in different countries — but it shows how scale is run on Telegram: many campaigns, managed by rules. The [automation rules guide](/guides/telegram-ads-automation-rules/) and the [scaling guide](/guides/scaling-telegram-ads-budget/) pick up from here. **Want one place for all of it?** Adsly Pro Panel connects Euro, TON and Stars accounts, with bulk creation, rules, hourly analytics and postback tracking. [Start free — 3-day Pro trial →](/login?tab=register) · [See the platform →](/platform/) ## Frequently Asked Questions ### What is the best Telegram Ads strategy for 2026? Decide in this order: account type, country, destination, targeting, creative. Then test in small batches, track conversions past the click and automate once you run dozens of campaigns. Country and destination move cost the most: €0.022 per click in India against €0.415 in Russia on our Euro accounts. ### Should I use Stars, TON or Euro? Euro: it covers Russia, Ukraine, Israel and Palestine, website links, in-stream video and human escalation of declined ads, and Telegram destinations everywhere else too. Stars only if your own channel or bot earns Stars. All three share one targeting form since 22 August 2026. ### Do video ads perform better than text on Telegram? We have no measured comparison to publish. Photo and video creative works on every account type and the in-stream video format is Euro-only; test media against text on your own audience. ### How do I track conversions from Telegram Ads? Telegram reports views, clicks and actions, meaning joins and bot starts. For leads and sales use bot start parameters, a separate invite link per ad, or postbacks from your tracker into Adsly Pro Panel, which shows leads, purchases and revenue per campaign. ### How much budget do I need to start? A Euro account through Adsly starts at an ad budget of €500. Crypto and stocks or investing start at €1,000, and gambling, nutra, adult or dating and binary options at €5,000. ### What is the best time of day to run Telegram ads? We do not know, and no universal answer exists in our data: we have no hour-of-day performance figures. Check hourly analytics on your own campaigns and decide from that. ---